Global Semiconductor Alliance NEW SECURITY TECHNOLOGIES PROTECT CHIP MARGINS NEW BENCHMARKS FOR COMMUNICATIONS PROCESSORS IMPACT OF HIGH-PERFORMANCE ANALOG SOLUTIONS ON CLOUD COMPUTING HARMONIZING AUTOMOTIVE DESIGN: MAKING ELECTRONICS AND MECHANICAL COMPONENT DEVELOPMENT COMPLIMENT EACH OTHER DEVELOPMENT OF HIGH-PERFORMANCE AND RELIABLE NEXT-GENERATION SYSTEMS BASED ON EMERGING MEMS TECHNOLOGY Diversity in Semiconductor End Markets Vol.16 No.2 June 2009 Published by GSA $60 (U.S.) 1 ARTICLES CONTENTS 2 Harmonizing Automotive Design: Making Electronics and Mechanical Component Development Compliment Each Other ACCELERATE THE Kevin Baughey, Director, ENOVIA Automotive Industry Solutions, Dassault Systèmes Rick Stanton, Director, Global Semiconductor and High-Tech Industry Solutions Strategy, Dassault Systèmes GROWTH AND 6 New Benchmarks for Communications Processors INCREASE THE William McDonald, Director, CPE and Optical Product Marketing, TranSwitch Corporation RETURN ON 10 New Security Technologies Protect Chip Margins Craig Rawlings, Sr. Director, Product Management, Certicom Corp. INVESTED CAPITAL 14 Impact of High-Performance Analog Solutions on Cloud Computing OF THE GLOBAL Dr. Francis Ho, Senior Director of Business Development, Inphi Corporation SEMICONDUCTOR 18 Development of High-Performance and Reliable Next-Generation Systems Based on Emerging MEMS Technology INDUSTRY BY Dr. L.M. Vosskaemper, SAXO Development Manager, Dolphin Integration GmbH, Duisburg, Germany Lucille Engels, SOC Development Manager, Dolphin Integration SA, Meylan, France FOSTERING A MORE 22 Design Fundamentals Protecting Set-Top Boxes from ESD and Cable Discharge EFFECTIVE FABLESS Threats ECOSYSTEM Grace Yang, Product Marketing Engineer, Protection Products Group, Semtech Corporation Timothy Puls, Product Marketing Engineer, Protection Products Group, Semtech Corporation THROUGH 26 Smartphones (Not PCs) Provide Growth Opportunities for Semiconductor Vendors COLLABORATION, Linley Gwennap, Principal Analyst, The Linley Group 28 Emulation Becomes Secret Weapon for Designers of Consumer Electronics INTEGRATION AND Lauro Rizzatti, General Manager, EVE-USA INNOVATION. 30 Processing Security – A Dimensional Requirement A Powerful Platform for Amazing Performance J. Ryan Kenny, Product Marketing Manager, CPU Technology ▪ Address the 32 Part 1 of 2: Lessons for Supply Chain Businesses: Antitrust Implications of challenges and Recent Price Squeeze Decision by the U.S. Supreme Court Randy D. Gordon, Partner, Gardere Wynne Sewell LLP enable industry-wide Performance. To get it right, you need a foundry with an Open Innovation Platform™ and process technologies that solutions within provides the flexibility to expertly choreograph your success. To get it right, you need TSMC. the supply chain, including intellectual Whether your designs are built on mainstream or highly advanced processes, TSMC ensures your products achieve IN EVERY ISSUE property (IP), maximum value and performance. electronic design 4 Semiconductor Member News automation Product Differentiation. Increased functionality and better system performance drive product value. So you need 8 Foundry Focus a foundry partner who keeps your products at their innovative best. TSMC’s robust platform provides the options you (EDA)/design, wafer need to increase functionality, maximize system performance and ultimately differentiate your products. 12 Back-End Alley manufacturing, test and packaging 16 Supply Chain Chronicles Faster Time-to-Market. Early market entry means more product revenue. TSMC’s DFM-driven design initiatives, ▪ Provide a platform libraries and IP programs, together with leading EDA suppliers and manufacturing data-driven PDKs, shorten your yield 20 Global Market Trends for meaningful ramp. That gets you to market in a fraction of the time it takes your competition. 24 Industry Refl ections global collaboration 34 Private Showing Investment Optimization. Every design is an investment. Function integration and die size reduction help drive your ▪ Identify and margins. It’s simple, but not easy. We continuously improve our process technologies so you get your designs produced 35 Innovator Spotlight articulate market right the first time. Because that’s what it takes to choreograph a technical and business success. opportunities Find out how TSMC can drive your most important innovations with a powerful platform to create amazing performance. ▪ Encourage Visit www.tsmc.com and support INTERESTED IN CONTRIBUTING TO THE GSA FORUM? entrepreneurship To contribute an article or submit product or company announcements, contact: Chelsea Boone, Managing Editor, [email protected]. To advertise, contact: Monica Dominguez, Advertising Executive, [email protected]. ▪ Provide members with comprehensive FOR MORE INFORMATION CONTACT and unique market Lisa Tafoya, VP, Global Research, [email protected] ▪ GSA ▪ 12400 Coit Road, Suite 650, Dallas, TX 75251 intelligence Copyright 2008 Taiwan Semiconductor Manufacturing Company Ltd. All rights reserved. Open Innovation Platform™ is a trademark of TSMC. phone 888.322.5195 ▪ fax 972.239.2292 MISSION AND VISION STATEMENT ▪ Increase collaboration and innovation, especially within (ODM) models. Once customer requirements are defi ned, they companies that have globally distributed factories and offi ces. can be mapped to features. Th e features are integrated to provide Harmonizing Automotive Design: Making the overall solution, at which point they’re also categorized in the ▪ Implement quality methodologies and other best practices for critical processes that improve vehicle quality. PLM system for future reuse. Capturing and validating all these confi gurations before the design process even begins precludes the Electronics and Mechanical Component ▪ Defi ne and simulate plant assembly lines concurrently with need to go back and rework designs. product design to accelerate start of production and time-to- Th us, in a PLM environment, the entire process of design Development Compliment Each Other volume. becomes multi-dimensional and virtual, complete with months or ▪ Ensure customer satisfaction by prioritizing user demand even years of previous best practices compiled for easy reference. in operations and integrating customer requirements and With that in mind, it’s clear to see that building an automobile is no specifi cations throughout the engineering process. longer the linear process once associated with long assembly lines and overworked linemen. Kevin Baughey, Director, ENOVIA Automotive Industry Solutions, Dassault Systèmes Ensuring Reliability Rick Stanton, Director, Global Semiconductor and High-Tech Industry Solutions Strategy, Dassault Systèmes It is of the utmost importance that thermal, mechanical and Confi guration and Catalog Management environmental testing is performed on the electronic systems, While advances in manufacturing collaboration make the process of mechanical systems and the vehicle as a unifi ed entity—as testing developing automobiles more intuitive, the speed of technological one are the days when creating an automobile involved nothing Why PLM? them in this way is the key to helping automakers meet higher progress and infl uence of consumer demands are moving at a faster Gbut grease, grit and roaring engines. One of the main benefi ts of PLM for automakers is its ability to reliability and performance standards. One of the top benefi ts of pace than struggling automakers can handle. Smart safety systems, parking sensors, tire pressure monitors shorten new vehicle introduction cycles and lower costs throughout using a PLM system in the automotive development process is the According to the Institute of Electrical and Electronics Engineers’ and MP3 integration have become common, expected features, the production lifecycle by increasing the overall effi ciency of the ability to simulate how the electronics and mechanical pieces will (IEEE) Xplore publication (volume 35, issue 1, 2002), vehicles and the need for embedded electronics and software systems in development process. PLM provides automotive engineers with react on two fronts: (1) as they are assembled in the factory and (2) in manufactured in 1955 incorporated approximately 45 meters of automobiles is growing. In fact, electronics and software systems end-to-end process coverage for electronics and software systems actual driving conditions. wiring for electronics; high-end vehicles today have four kilometers account for almost 35 percent of the production cost of an average engineering. It links logical defi nition with physical defi nition, down With the life span and reliability of electronic systems and their worth of wiring. Th ere is tremendous room for error involved in car—not even taking into account their ubiquity within the luxury to and including manufacturing preparation and documentation. interconnecting components a major concern for consumers and trying to deliver micro devices at the same time as macro chassis and market. In the past, electronics and software were often considered a At the same time, PLM can also be used to enable and/or improve dealers—especially with thermal and mechanical loads increasing as cabs—especially without a strong data management and product secondary priority to the rest of the vehicle, but as the key driver of process standardization, reuse intellectual property (IP), eliminate electronic module sizes decrease—manufacturers need to be certain development system in place. future functions and features, they can no longer