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Broadcastingaor9 ? Ci5j DETR 4, Eqgzy C ^:Y Reach the 'Thp of the World with Fitness News The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E BroadcastingAor9 ? ci5j DETR 4, EqGzY C ^:y Reach The 'Thp Of The World With fitness News. Nothing delivers Minnesota like Eyewitness News. Five stations of powerful news programming reaching 90% of the state. When you're looking for the top of the world, remember Eyewitness News. Represented nationally by Petry. Hubbard Broadcasting's Minnesota Network: KSTP-TV KSAX TV KRWF-TV WDIO -TV WIRT-TV APR. 1 1 1990 111 Lì,rJ_ ' -- . , ,. .n ..... -... ---_- -- -- ,--. Seattle KSTW Honolulu KGMB A BIGGER PAYOFF IS COMING This FALL! Anyone can say they have the "show of the '90s". But THE JOKER'S WILD is the one showing you clearances week after week. NOW 10 OF THE TOP 10! With a promotional package second to none, THE JOKER'S WILD is playing to win this Fall! PRODUCTION STARTS MAY 20th AT CBS TELEVISION CITY! JVummUNIUMI iun; Production A CAROLCO PICTURES COMPANY NEW YORK LOS ANGELES CHICAGO (212) 685 -6699 (213) 289 -7180 (312) 346-6333 Vol. 118 No. 15 Broadcasting ii Apr 9 Subcommittee Chairman 95/ PIONEER ENGINEER Daniel Inouye says that based Hilmer Swanson, senior staff 35/ NAB '90: highlights on views of committee members, telephone company scientist for Harris Corp.'s broadcast division, has from Atlanta entry "may be close call." NAB's annual convention in Atlanta provides forum for discussing competitive challenges facing 66/ TELCO BAN GOES broadcasters from cable, DBS and telcos; BACK TO GREENE "interference consequences" of TV Marti (page 43); U.S. Court of Appeals in Washington orders Judge pp, HAD/ Harold Greene to reconsider SfSS10S4p10689A8 ¡b. ENGINEEREN telco ban, saying he used wrong standard in Bq CONFERENCE prohibiting BOC's from offering G information EMPLOYMENT E6A( RE services. INTERNATIONAL C(EAR/yAr RNAT10NA1 SE LDUNGEI 68/ ALCOHOL AD Swanson; NAB's Michael Rau SESSIONS . WARNINGS spent most of his professional life perfecting AM Senator Al Gore and transmission. Last week NAB Representative Joseph recognized his Kennedy II say they will accomplishments, presenting introduce bill requiring that him with its Engineering health and /or safety Achievement Award (page 49). warnings appear within TV radio, print and outdoor ads DEPARTMENTS for alcoholic beverages. steps to improve AM band (page 49); opportunities Advertisers Index 94 for broadcasters abroad (page 57), and NAB President Business 72 72/ CAB MEETS By the Numbers 14 Eddie Fritts's call to fight for free over -air Advertising Cabletelevision Changing Hands 70 broadcasting (page 44). FCC Chairman Alfred Sikes Bureau's annual gathering Closed Circuit 6 it is in focuses on cable's coming tells broadcasters their interest to embrace Datebook 20 self -regulation (page 38); President George Bush tells Editorials 98 broadcasters to back TV Marti (page 37), and Fates á Fortunes 91 Donald Keough, president of Coca -Cola, says that to Fifth Estater 95 For the Record survive, TV broadcasters must narrow their focus 78 in Brief ... 96 (page 56). and adapt to new technologies International 74 Law & Regulation 66 Masthead 26 39/ TV chiefs on The Media 76 Monday Memo 30 television's future On Radio 65 Heads of ABC, CBS and NBC agree on issues of Programing 62 CAB's Robert Alter Stock index 15 fin -syn and if carry /must pay, but diverge on DBS. of age, its relationship with Syndication Marketplace 64 broadcasting and growing importance market. PARIS of local Broadcasting (ISSN 0007 -2028) is pub- 62/ NETWORKS CUT 65/ EMMIS IN lished 52 Mondays a year by Broadcasting BACK Emmis Broadcasting agrees Publications Inc., 1705 DeSales Street, N.W., in principle to acquire 15% Washington, D.C. 20036. Second -class post- In -house production at 74/ MIP-TV '90 age paid at Washington, D.C.. and additional interest in French FM. broadcast networks is off Some 1,700 program buyers offices.,Single issue $2 except special issues sharply this development are expected to attend oldest of $3.50 (50th Anniversary issue $10). Sub - season. scriptions, U.S. and possessions: one year 65/ CINCINNATI FM international program fairs- $70, two years $135, three years $190 Ca- MIP-TV in Cannes, France. nadian and other international subscribers IN CLEAR add $20 per year. U.S. and possessions FCC rescinds its $235 yearly for special delivery, $100 for 62/ MUSBURGER underwriting admonition of first -class. Subscriber's occupation required. 76/ A LA CARTE Annually: Broadcasting o Cable Yearbook LEAVES CBS noncommercial FM. $115. Across the Dial $9.95. Microfilm of CBS Sports does not renew CABLE Broadcasting is available from University of sportscaster Brent ICI President John Malone Microfilms, 300 North Zeeb Road, Ann Arbor, contract Mich. 48106 full year $55). Postmas- 67/ TELCO ENTRY is moving (35mm, Musburger, who later gives says company ter, please send address corrections to his side of story during ABC's During hearing on cable TV, toward unbundling and a la Broadcasting, 1705 Desales St., N.W., Prime lime Live (page 96). Senate Communications carte pricing of cable services. Washington. D.C. 20036. c s INDIftNAPOLI$EFFECI WTHR replaced its 5:00 PM newscast with Cosby and moved from third to first place in the time period while more than doubling women 18 -49 ratings. Women 18-49 Ratings, M -F 5:00 PM February 1989 Newscenter #3 ;. February 1990 The Cosby Show #1 Women 18-49 Ratings, WEHR February 1990 Rank Program Time Period Rtg The Cosby Show is the top O The Cosby Show 5:OOP M -F 6.7 syndicated program on O People's Court 5:30P M -F 5.3 WTHR among women 18 -49. O Entertainment Tonight 7:30P M -F 4.7 O Entertainment This Week 7:00P SAT 4.2 O Missing/Reward 12:15A SUN 2.0 O Tuff Trax 1:OOA SAT 1.9 O Crimestoppers 800 11:45P SUN 1.7 O Secrets & Mysteries 12:45A SUN 1.5 O Third Degree 4:30P M -F 1.4 m Love Connection 4:00P M -F 1.3 The Cosby Show beats all of its competition among women 18 -49, including two affiliate newscasts. Women 18-49 Ratings, February 1990 M -F 5:00 PM The Cosby Show WTHR 6 News at 5 WRTV News 8 at 5 WISH -TV '. Charles in Charge WXIN 2.3 Punky Brewster WTTV -1.1 CHIPS WMCC -TV 0.5 World- Disney WHMB -TV 0.5 VIACOM VUODM is a registered trademark of Viacom Inicrna:wnal Inc Source: Nielsen O 1990 Viacom Intemnpnal Inc .1M rwnu rnenM Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 WASHINGTON LOS ANGELES Waiver talk Saturday morning live FCC looks as though it will While not abandoning accommodate Fox and act on animation, NBC will significantly its request for fin -syn waiver increase its use of "live in advance of opening of action" shows. Seven of nine upfront advertising market in shows said to have made late May, early June. Rene Saturday morning schedule will Licht, deputy general feature at least some live counsel, has reportedly been action. Word on planned assigned task of writing Saturday morning National waiver item. Best bet is still that Basketball Association FCC will grant some sort of entertainment show waiver, but that it will carry (BROADCASTING, March 19) is various restrictions or that it, too, will have appeal conditions and fall short of the to children, but will also carry 18-month, 30- hour-a -week late Friday game scores. waiver Fox had requested. However, according to one Turtlemania FCC official, some are Record nonholiday opening "bandying about" permitting particular TV Marti week box office gross of $32 Fox to put either network or Strange bedfellows. Politics -in -may the National million for live action syndication arm in trust to have made no more curious allies than Association Hands theatrical "Teenage Mutant avoid running afoul of fin -syn's of Broadcasters and the ad hoc U.S. Off Cuba commit- tee. The latter -a collection of pro -socialist, pro-communist and Ninja Turtles" has created prohibition against such spillover for Group W's crossownership. Idea, which anti -U.S. "imperialism" groups-demonstrated against TV Marti (described in one protest sign as "tele- aggression ") outside animated strip of same title Capital Cities /ABC in Source close to USIA headquarters in Washington last week. Said one protest- syndication. proposed as alternative to talks say Group W is er, who noted that the NAB also opposed the broadcasts for waiver, is anathema to Fox. -if possible hour -long rather different reasons: "We'll take the help wherever we can considering get it." Teenage Mutant Ninja Testing limits Turtles special, but no word if Members of powerful Radio they plan expansion of by'positive response from Atlanta last week. NAMB has Operators Caucus, coalition of franchise with spin -off series or Hill to his offer to act as been upset with NAB's group owners, is regular hour first -run series. mediator between hospitality suite surcharge. No considering asking FCC to Sources also suggest that broadcast and cable industries settlement with NAB was modify rules that prohibit animator Murakami Wolf (see "Top of the Week "). reached. Instead, according to ownership of more than 12 Swenson Inc. is close to deal Staffers whose members chair one informed source, there AM's and 12 FM's by single with CBS for expansion of relevant committees and was fear that rift would develop group. Caucus met in Atlanta half -hour Saturday morning subcommittees seemed between bigger and smaller during National Association network series to one hour.
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