Broadcastingaor9 ? Ci5j DETR 4, Eqgzy C ^:Y Reach the 'Thp of the World with Fitness News

Home , Donald Keough, KVCT, Smoky Hills PBS, State network

The Fifth Estate

R A D I O T E L E V I S I O N C A B L E S A T E L L I T E BroadcastingAor9 ? ci5j DETR 4, EqGzY C ^:y Reach The 'Thp Of The World With fitness News. Nothing delivers Minnesota like Eyewitness News. Five stations of powerful news programming reaching 90% of the state. When you're looking for the top of the world, remember Eyewitness News. Represented nationally by Petry. Hubbard Broadcasting's Minnesota Network: KSTP-TV KSAX TV KRWF-TV WDIO -TV WIRT-TV

APR. 1 1 1990

111 Lì,rJ_ ' -- . , ,. .n ..... -... ---_- -- -- ,--.

Seattle KSTW

Honolulu KGMB

A BIGGER PAYOFF IS COMING This FALL! Anyone can say they have the "show of the '90s". But THE JOKER'S WILD is the one showing you clearances week after week. NOW 10 OF THE TOP 10! With a promotional package second to none, THE JOKER'S WILD is playing to win this Fall! PRODUCTION STARTS MAY 20th AT CBS TELEVISION CITY!

JVummUNIUMI iun; Production A CAROLCO PICTURES COMPANY

NEW YORK LOS ANGELES CHICAGO (212) 685 -6699 (213) 289 -7180 (312) 346-6333 Vol. 118 No. 15 Broadcasting ii Apr 9

Subcommittee Chairman 95/ PIONEER ENGINEER Daniel Inouye says that based Hilmer Swanson, senior staff 35/ NAB '90: highlights on views of committee members, telephone company scientist for Harris Corp.'s broadcast division, has from Atlanta entry "may be close call." NAB's annual convention in Atlanta provides forum for discussing competitive challenges facing 66/ TELCO BAN GOES broadcasters from cable, DBS and telcos; BACK TO GREENE "interference consequences" of TV Marti (page 43); U.S. Court of Appeals in Washington orders Judge pp, HAD/ Harold Greene to reconsider SfSS10S4p10689A8 ¡b. ENGINEEREN telco ban, saying he used wrong standard in Bq CONFERENCE prohibiting BOC's from offering G information EMPLOYMENT E6A( RE services. INTERNATIONAL C(EAR/yAr RNAT10NA1 SE LDUNGEI 68/ ALCOHOL AD Swanson; NAB's Michael Rau SESSIONS . WARNINGS spent most of his professional life perfecting AM Senator Al Gore and transmission. Last week NAB Representative Joseph recognized his Kennedy II say they will accomplishments, presenting introduce bill requiring that him with its Engineering health and /or safety Achievement Award (page 49). warnings appear within TV radio, print and outdoor ads DEPARTMENTS for alcoholic beverages. steps to improve AM band (page 49); opportunities Advertisers Index 94 for broadcasters abroad (page 57), and NAB President Business 72 72/ CAB MEETS By the Numbers 14 Eddie Fritts's call to fight for free over -air Advertising Cabletelevision Changing Hands 70 broadcasting (page 44). FCC Chairman Alfred Sikes Bureau's annual gathering Closed Circuit 6 it is in focuses on cable's coming tells broadcasters their interest to embrace Datebook 20 self -regulation (page 38); President George Bush tells Editorials 98 broadcasters to back TV Marti (page 37), and Fates á Fortunes 91 Donald Keough, president of Coca -Cola, says that to Fifth Estater 95 For the Record survive, TV broadcasters must narrow their focus 78 in Brief ... 96 (page 56). and adapt to new technologies International 74 Law & Regulation 66 Masthead 26 39/ TV chiefs on The Media 76 Monday Memo 30 television's future On Radio 65 Heads of ABC, CBS and NBC agree on issues of Programing 62 CAB's Robert Alter Stock index 15 fin -syn and if carry /must pay, but diverge on DBS. of age, its relationship with Syndication Marketplace 64 broadcasting and growing importance market. PARIS of local Broadcasting (ISSN 0007 -2028) is pub- 62/ NETWORKS CUT 65/ EMMIS IN lished 52 Mondays a year by Broadcasting BACK Emmis Broadcasting agrees Publications Inc., 1705 DeSales Street, N.W., in principle to acquire 15% Washington, D.C. 20036. Second -class post- In -house production at 74/ MIP-TV '90 age paid at Washington, D.C.. and additional interest in French FM. broadcast networks is off Some 1,700 program buyers offices.,Single issue $2 except special issues sharply this development are expected to attend oldest of $3.50 (50th Anniversary issue $10). Sub - season. scriptions, U.S. and possessions: one year 65/ CINCINNATI FM international program fairs- $70, two years $135, three years $190 Ca- MIP-TV in Cannes, France. nadian and other international subscribers IN CLEAR add $20 per year. U.S. and possessions FCC rescinds its $235 yearly for special delivery, $100 for 62/ MUSBURGER underwriting admonition of first -class. Subscriber's occupation required. 76/ A LA CARTE Annually: Broadcasting o Cable Yearbook LEAVES CBS noncommercial FM. $115. Across the Dial $9.95. Microfilm of CBS Sports does not renew CABLE Broadcasting is available from University of sportscaster Brent ICI President John Malone Microfilms, 300 North Zeeb Road, Ann Arbor, contract Mich. 48106 full year $55). Postmas- 67/ TELCO ENTRY is moving (35mm, Musburger, who later gives says company ter, please send address corrections to his side of story during ABC's During hearing on cable TV, toward unbundling and a la Broadcasting, 1705 Desales St., N.W., Prime lime Live (page 96). Senate Communications carte pricing of cable services. Washington. D.C. 20036. c s INDIftNAPOLI$EFFECI

WTHR replaced its 5:00 PM newscast with Cosby and moved from third to first place in the time period while more than doubling women 18 -49 ratings.

Women 18-49 Ratings, M -F 5:00 PM

February 1989 Newscenter #3 ;.

February 1990 The Cosby Show #1

Women 18-49 Ratings, WEHR February 1990 Rank Program Time Period Rtg The Cosby Show is the top

O The Cosby Show 5:OOP M -F 6.7 syndicated program on O People's Court 5:30P M -F 5.3 WTHR among women 18 -49. O Entertainment Tonight 7:30P M -F 4.7 O Entertainment This Week 7:00P SAT 4.2 O Missing/Reward 12:15A SUN 2.0 O Tuff Trax 1:OOA SAT 1.9 O Crimestoppers 800 11:45P SUN 1.7 O Secrets & Mysteries 12:45A SUN 1.5 O Third Degree 4:30P M -F 1.4 m Love Connection 4:00P M -F 1.3

The Cosby Show beats all of its competition among women 18 -49, including two affiliate newscasts.

Women 18-49 Ratings, February 1990 M -F 5:00 PM

The Cosby Show WTHR

6 News at 5 WRTV

News 8 at 5 WISH -TV '.

Charles in Charge WXIN 2.3 Punky Brewster WTTV -1.1 CHIPS WMCC -TV 0.5 World- Disney WHMB -TV 0.5 VIACOM

VUODM is a registered trademark of Viacom Inicrna:wnal Inc

Source: Nielsen O 1990 Viacom Intemnpnal Inc .1M rwnu rnenM Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1

WASHINGTON LOS ANGELES

Waiver talk Saturday morning live

FCC looks as though it will While not abandoning accommodate Fox and act on animation, NBC will significantly its request for fin -syn waiver increase its use of "live in advance of opening of action" shows. Seven of nine upfront advertising market in shows said to have made late May, early June. Rene Saturday morning schedule will Licht, deputy general feature at least some live counsel, has reportedly been action. Word on planned assigned task of writing Saturday morning National waiver item. Best bet is still that Basketball Association FCC will grant some sort of entertainment show waiver, but that it will carry (BROADCASTING, March 19) is various restrictions or that it, too, will have appeal conditions and fall short of the to children, but will also carry 18-month, 30- hour-a -week late Friday game scores. waiver Fox had requested. However, according to one Turtlemania FCC official, some are Record nonholiday opening "bandying about" permitting particular TV Marti week box office gross of $32 Fox to put either network or Strange bedfellows. Politics -in -may the National million for live action syndication arm in trust to have made no more curious allies than Association Hands theatrical "Teenage Mutant avoid running afoul of fin -syn's of Broadcasters and the ad hoc U.S. Off Cuba committee. The latter -a collection of pro -socialist, pro-communist and Ninja Turtles" has created prohibition against such spillover for Group W's crossownership. Idea, which anti -U.S. "imperialism" groups-demonstrated against TV Marti (described in one protest sign as "tele- aggression ") outside animated strip of same title Capital Cities /ABC in Source close to USIA headquarters in Washington last week. Said one protest- syndication. proposed as alternative to talks say Group W is er, who noted that the NAB also opposed the broadcasts for waiver, is anathema to Fox. -if possible hour -long rather different reasons: "We'll take the help wherever we can considering get it." Teenage Mutant Ninja Testing limits Turtles special, but no word if Members of powerful Radio they plan expansion of by'positive response from Atlanta last week. NAMB has Operators Caucus, coalition of franchise with spin -off series or Hill to his offer to act as been upset with NAB's group owners, is regular hour first -run series. mediator between hospitality suite surcharge. No considering asking FCC to Sources also suggest that broadcast and cable industries settlement with NAB was modify rules that prohibit animator Murakami Wolf (see "Top of the Week "). reached. Instead, according to ownership of more than 12 Swenson Inc. is close to deal Staffers whose members chair one informed source, there AM's and 12 FM's by single with CBS for expansion of relevant committees and was fear that rift would develop group. Caucus met in Atlanta half -hour Saturday morning subcommittees seemed between bigger and smaller during National Association network series to one hour. hopeful that Tauzin can brokers. of Broadcasters convention CBS spokeswoman declined "help advance the ball." and members would like to comment on any increased Congressman has strong put "feelers" out to see if there role. familiarity with broadcast and Turtles is any support for idea. It is cable issues; he has been not how far caucus wants CUBA Detective delivers clear champion of broadcast although it has been to go, deregulation legislation and Viacom Enterprises may suggested that cap be raised Latest line from proponent of cable have created new syndication to 15. Group operators have Castro deregulation, although he niche for itself with two -hour been advised that move to now favors rewriting law to Professor John S. Nichols of Perry Mason off- network relax cap could ownership insure that cable faces Penn State returned on Friday feature. For week ending result in pressure on industry to competition from other from "one -on -one" interview March 25, Perry Mason: Case accept reimposition of technologies, especially with Fidel Castro on growing of the Notorious Nun, antitrafficking rule. DBS. Tauzin has also told tension between Cuba and scored 6.4 rating, ranking ninth Setting date broadcasters their if U.S. over TV Marti broadcasts. nationally and finishing just carry/must pay proposal will not Nichols, long -time critic of ahead of Orion Galaxy House Telecommunications work and that industry TV Marti project, said Castro Network (6.1) and Fox Mini Subcommittee is said to be cannot have it both ways. disavowed interest in Series (5.1) feature packages. eyeing April 19 as date for harming U.S. broadcasting Viacom spokeswoman cable hearing. Subcommittee All together service. But neither was he says off -network presentation of put hearing on hold while ending threat of trouble. new Perry Mason made - parent Commerce Committee National Assocation of Nichols said Castro feels fors, which Viacom produces worked on clean air Media Brokers (NAMB) has that if U.S. insists on for first -run broadcast on legislation. Issue of competition decided against renting its broadcasting to Cuba, Cuba NBC, has been cleared on 153 from telcos will be focus of own hotel for Radio '90 should have right to broadcast stations (representing 86% session. convention in Boston this to U.S. In that event, Nichols coverage of U.S.), and is being September. That decision said, Castro indicated offered on two -run barter Thumbs up came after meeting at American broadcasters front end (11 minutes national, Respect for Representative National Association of could "get caught in the 13 minutes local) and cash Billy Tauzin (D -La.) was evident Broadcasters convention in middle." back end in syndication. She

Broadcasting Apr 9 1990 6 COS HAM EFFECT The Cosby Show has more than doubled WRAL -TV's women 18 -49 ratings since 1988, and moved the station from second place to first in the time period.

Women 18-49 Ratings, WRAL -TV M -F 5:00 PM February 1988 Sanford & Son #2

February 1990 The Cosby Show #1 8.b

Women 18-49 Ratings, WRAL -TV February 1990 Rank Program Time Period Rtg The Cosby Show is the O The Cosby Show 5:00P M-F 8.6 top ranked syndicated O Family Feud 7:30P M-F 7.9 program on WRAL -TV, as well as the #1 off -network O Entertainment Tonight 7:00P M-F 7.7 series in Raleigh among O Who's The Boss 4:30P M -F 3.8 women 18 -49. Lifestyles of the Rich and Famous 7:00P SAT 3.8 O M *A *S *H 11:30P M -F 2.5 O Small Wonder 4:00P M -F 2.1 O The Joan Rivers Show 9:OOA M -F 1.5 O Sanford & Son 11:30P SAT 1.3 The Andy Griffith Show 11:30P SUN 1.2

The Cosby Show more than doubles the women 18 -49 and women 25 -54 share of its lead -in programming.

Women 18-49 Share, WRAL-TV February 1990

Who's The Boss M -F 4:30P Ili

The Cosby Show M-F 5:O0P 38

Women 25 -54 Share, WRAL-TV February 1990

Who's The Boss M -F 4:30P 17

The Cosby Show M -F 5:00P 36

Sourcc: \ ic.,cn VIACOM

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Produced By

T E L Eg V I S I O N

In Association With

UNIVERSAL TELEVISION ivP zi a L gdethiow, Ski/km MeJent...

NE N D FRs S0 N AN UNPRECEDENTED PROGRAMMING COMMITMENT Pre -sold to the Fox and Renaissance -owned stations including the following markets: New York Houston Los Angeles Miami Chicago Pittsburgh Philadelphia Sacramento Boston Baltimore Washington, D.C. Hartford Dallas Cincinnati These markets have committed to the barter and strip runs of this situation comedy based on the hit family movie. Production confirmed for 72 half- hours. Premiering January '91.

Distributed exclusively by MCMV First in first run. 11/ Itii°,Lnllli 1990 MCA T9. All Rights Reserved. m , Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 added that first quarterly Advertising Agencies, Jeopardy from 4 p.m. to 5 p.m. broadcast last December American Advertising KWP, which prohibits earned 6.8 rating. Currently, Federation and advertising stations from airing Wheel any LONDON 15 episodes are planned for agencies met with New York earlier than 6 p.m. (except Round robin W last week. for distribution, with Group state legislators three "grandfathered" In example of global bridge - request. handling barter sales. NBC has According to source privvy to situations) denied building that media industry is production order for six meeting, understanding was WBTv then pulled Wheel, pairing likely to see much more of in additional features through that "immediate crisis" of Jeopardy with Family feud years to come, separate 1990 -91 season. introduction of services tax instead. KWP officials said they relationships between NBC, on advertising had aren't concerned about lack Another try been Rupert Murdoch and British averted -such a bill had of exposure for syndicated broadcaster Yorkshire TV Emmy winner Dick Van been expected to be Wheel in Charlotte for next may be about to come full Dyke, last seen in ill -fated The introduced within next 10 five months. During interim, circle. Yorkshire, which has Van Dyke Show, which had days. Although battle may have network version will still formed London -based joint short run on CBS during 1988- been won, war is apparently continue to play on wiry at 10 programing venture with 89 season, may be returning still in doubt. Source said that a.m. NBC, also held talks recently to network television next state's billion dollar deficit with Murdoch executives season as patriarch of could grow by some $300 about supplying programing to predominantly female family in million when latest quarter CHICAGO his UK satellite service Sky Keys to the Kingdom. One - report comes out,-at which time Television. Murdoch and NBC hour drama project is product ad tax could make Late, late night recently joined forces in the reappearance. of NBC Productions, and is Al Jerome, president, NBC U.S. to plan launch of direct being written by Michelle Stations, reports that network - broadcast system Sky Gallery, former owned wMAO -TV Chicago Cable. writer /producer of L.A. Law. CHARLOTTE and television producer Fred will produce late Passing on purchase Wheel deal Wheel Silverman dropped night comedy music series to UK Broadcaster Central Movietime cable network, WBrv(TV) Charlotte, N.C., air on WMAO -TV this spring Television, which for last two about to be renamed E! which is losing Wheel of and summer. Series will be years had been considering Entertainment Television Fortune and Jeopardy to hosted by popular Chicago $60 million -$100 million (BROADCASTING, March 19), also competing wsoc -Tv next fall, is radio personality Jonathan acquisition of U.S. program has new pitch for pulling Wheel from schedule Brandmeier ( "Johnny B" of producer, now considers such advertisers-its new format will for duration of license period, wLUP -FM). Series, to be buy "unlikely," according to feature five segments for effective today (April 9). produced at new wMAO -TV company head Leslie Hill. Hill sponsorship in its new hour- Show was being beaten in 5:30 studio facilities, has initial eight - said Central, which formerly long wheel format. Network, p.m. slot by North Carolina - week comitment and will air owned Zenith Productions, at 14 million homes, is on verge set Andy Griffith, for which on station after Saturday Night highly active UK producer of Nielsen ratings and will Charlotte community has Live. NBC officials will then now half -held by Paramount, relaunch June 1. Five segments particular affinity, and by strong evaluate results, and, should had looked seriously at at each hour -entertainment lead -in delivered to it by program be renewed, would least three unnamed U.S. news at top of hour, Oprah Winfrey. WBvT asked be so with eye toward rolling it production companies, but entertainment headline at King World Productions for out nationally, either on found U.S. properties bottom of hour, and gossip, permission to move Wheel to network, or through distribution overvalued. While other UK behind -the -scenes and 4:30 p.m., pairinn it With agreement with syndicator. broadcasters have picked up entertainment guide sizable U.S. producers, segments -will be pitched notably Television South with to advertisers. $320 million purchase of MTM and Thames TV with $89 Cost of inflation Pathe, Warner close to deal million buy of Reeves, USA Network, which Central has so far focused U.S. instituted nickel rate increases Inside source with knowledge of ongoing negotiations activities on start-up of Los over past two years, raising between Pathé Communications and Warner Bros. Do- Angeles production company fees from 13 to 18 to 23 cents, mestic Television for acquisition or licensing agreement Zodiac. will revert to inflationary granting Warner foreign broadcast and home video distri- increase in 1991. Network bution of MGM,'UA film library says Pathé President and WOODBURY plans one cent increase to CEO Giancarlo Parretti is readying `letter of agreement," 24 cents next year. That will be posibly to be released this week upon completion of deal. Re- upping good news to operators who Timing of announcement, according to source, is coupled Despite what National face prospects of continued with today's (April 9) $50 million security installment Hockey League Vice President surcharge for ESPN's NFL Pathe' is making as part of its $1.2 billion acquisition of of Broadcasting Joel Nixon package and increased costs MGM/UA Communications. described as "difficulties we've for TNT, not to mention Another source close to talks between Turner Broad- had with [cable] programing cost increases for casting System and Pathe' ( "Closed Circuit," April 2) clearances" of SportsChannel new basic and regional indicated that Turner is close to cable rights deal for America, NHL and SCA are sports services. library for its basic channels (TBS and TNT).Officials from perhaps more likely than ever Pathe' declined comment on status of possible deals with to remarry after current NEW YORK either companies, as did Warner Bros. and TBS senior rights package ends in May officials. MGM/UA library consists of 1,000 United Artists 1991. Primary reason: Sky titles including James Bond, Pink Panther and Rocky Cable direct broadcast satellite Tax time? films; MGM library titles include "Rainman" and "Blue plans forwarded by SCA co- Representatives of Steel." owners NBC and Cablevision American Association of systems.

Broadcasting Apr 9 1990 10 In The Category Of

Lifetime WDIV Television KDNL "Innovative fr.ln:77 - Broadcast

WBTV Facilities," These Are The VH -1 Video Hits One Nominees.

Nickelodeon' If there actually were such a Nick at Nite category, they would all be winners. Why? Because they've purchased a Sony Multi-Cassette System. In fact, Sony has installed over 40 Multi- Cassette Systems nationwide in the past eighteen months alone. A winning solution to a very real challenge confronting broadcast facilities. It's a vision worthy of KBHK recognition. And one which Sony supports with their commitment to technical and service leadership. For more information, contact your Sony Broadcast Sales KPTV THE MOVIE CHANNEL" Engineer. Or call 800- 635 -SONY.

Sony Communications Products Company fú00 Queen Anne Rood Teaneck, New Jersey 07666. Sony " a registered trademark of Sony c 1990 Sony Coaoo,ation of Amenca SONY BROADCAST PRODUCTS M *A *S *H

Happy Days

All in the Family

Sanford & Son

Good Times

Barney Miller

Laverne & Shirley

Jeffersons

Three's Company

WKRP

Taxi

Diff'rent Strokes

Benson

Too Close for Comfort

Gimme a Break

Facts of Life

Cheers

Family Ties

Cosby

Night Court

Who's the Boss?

top 5 in syndication. And only one has been there every single year for II years. Only MASH, of all these shows, has had the power to stay on top. Year, after year, after year, after year.

Why? Brilliant writing. Award - winning comedy. Timelessness. Consistency. And a loyal audience that keeps growing with each new generation. While other sitcoms come and

go, MASH is still strengthening stations' most important dayparts, delivering the most desirable demos in syndication. MASH. The lifeblood of your line -up. With the strongest vital signs on television.

TWENTIETH TELEVISION CORPORATION

1985 1986 1987 1988 1989 Source: Nov. 79 -89 Nielsen's ROSP

¡ï :'\' BY THE NUMBERS 1

For only the second time this season, NBC for a week, it also had help from special event lost a week in the prime time ratings, and programing -the 1989 World Series. also for the second time, it was ABC who ABC also won Tuesday night and Sunday night, was first. ABC got a big boost from its telecast of where it has come on strong in the midseason with the 62nd Academy Awards, which delivered a 48 a lot of help from America's Funniest Home Vid- share for the network Monday, March 26. ABC won eos. Videos easily won its time period once again the night with a 26.6/41, followed by NBC's 10.1/15 with a 21.7/36. In a one -time scheduling move and CBS's 8.9/14. designed to help capture the night, ABC led out of For the week, ended April 1, ABC averaged a Videos with a repeat of Roseanne, which also won 14.8/25, followed by NBC's 13.3/22 and CBS's its time period. The network's telecast of "Down 11.7/20. Last October, when ABC dethroned NBC

RATINGS ROUNDUP Week 26 LI Mar. 19 -Mar. 25

Rank/rating o Network Show Rank/rating s Network u Show

55 10.5/17 C 48 Hours 1 27.9/48 A Academy Awards 56 10.3/19 N Mancuso, FBI 2 23.8/38 N Cheers 57 10.1/16 A Young Riders 3 21.7/36 A Amer. Funniest Videos Rank/rating Network - Show 58 9.9/15 c Designing Women 4 21.4/35 N Cosby

30 13.7/26 N 58 9.9/15 N My Two Dads 5 20.4/34 N Golden Girls Hunter 31 13.6/23 60 9.8/14 C Murphy Brown 6 20.3/33 A Barbara Walters Special A Family Matters 60 9.8/15 N Monday Movie: Swimsuit 7 V 20.0/32 N A Different World 32 13.3/24 A 20/20 62 9.5/15 F America's Most Wanted 8 19.5/32 N Unsolved Mysteries 33 13.2/21 N Sunday Movie: The Girl 62 9.5/18 N Baywatch 9 119.0/32 N Carol & Company Special 34 A 13.1/21 A Head of the Class 62 9.5/18 C Wiseguy 10 18.4/28 A Wonder Years 34 13.1/22 A Perfect Strangers 65 8.6/15 A Primetime Live 11 17.7129 N Grand 36 13.0/22 A Anything But Love 66 8.3/13 c Sydney. 12 17.5/33 C 60 Minutes 37 12.8/22 A Equal Justice Special 67 8.2/12 13 17.3/27 A Roseanne Special 37 12.8/21 c Jake and the Fatman c City 7 14 17.0'30 N L.A. Law 39 12.7/23 c Dallas 68 9/12 C Newlwrt

14 17.0/27 A Who's the Boss? 39 12.7/20 F Married...With Children 68 7.9/13 F Open House 70 7.7/12 c 16 16.4/27 A Sunday Movie: Beverly Hills 39 12.7/22 C Sugar & Spice Island Son 71 7.4/13 F Cops 16 16.4/26 N Heat of the Night 42 12.4/21 A Just the IO of Us 18 16.0/27 c Bagdad Cafe 43 12.3/22 N A Family for Joe 71 74/13 A H.E.L.P. 71 7.4/12 C 19 16.3/27 A Full House 44 12.2/23 A Equal Justice Normal Life

20 15.2/24 N Night Court 44 12.2/20 A Father Dowling 74 7.3/13 N World of Disney: Human /!

21 14.8/26 C D. Copperfield Special 46 12.0/22 A Mystery Movie: Columba 74 7.3/15 c Sat. with Connie Chung

22 14.6125 C Knots Landing 47 11.7/17 N Hogan Family 76 7.0/13 A Life Goes On

23 14.5/22 N Matlock 47 11.7/21 N Midnight Caller 77 6.3/11 C His & Hers

23 14.5/23 C Murder. She Wrote 49 11.3/17 c Major Dad 78 6.2.'11 F Totally Hidden Video

25 14.3/23 A Doogie Howser, M.D. 50 11.2/21 N Quantum Leap 79 5.7/9 F 21 Jump Street 26 14.1/25 c NCAA Basketball 51 10.8/18 c Common Ground, Pt_' 80 5.0/10 F Outsiders

26 14.1/22 c Rescue: 911 51 10.8/18 N FM 81 4.6/8 F Booker

28 14.0/24 N Amen 51 10.8/18 N Nasty Boys 82 4.3/6 F Alien Nation

29 13.8/23 A Growing Pains 54 10.7/17 C Too Young The Hero 83 3.9/7 F Reporters

Guide to symbols Source: Nielsen Media Research ---Down ,n rat-1'K tram last week -Up in rank from last week -Premiere bioadcast --No ranking change

FREEZE FRAMES: Syndication Scorecard * Week ended Mar. 19 Rank Program (Syndicator) Rtg Stns Covg Rank Program (Syndicator) Rtg Stns Covg 1 Wheel of Fortune, syn. (King World) 14.4 230 97 11 Donahue (Multimedia) 6.1 227 99 2 Jeopardy' (King World) 12.6 216 95 11 Orion Galaxy Network 6.1 127 89 3 Star Trek: Next Generation (Paramount) 10.2 227 95 13 Star Search(TPE) 5.7 161 96 4 Wheel of Fortune, wknd. (King World) 9.7 195 91 15 Family Feud 2 (LBS) 5.4 136 85 5 Cosby Show (Viacom) 9.4 202 98 15 People's Court (Warner Bros Domestic TV) 5.4 181 92 6 Entertainment Tonight (Paramount) 8.7 175 95 6 Oprah Winfrey (King World) 8.7 217 99 ranked 8 Current Affair (20th Century Fox TV) 8.4 192 96 The following shows were rated, but not 9 Case of Notorious Nun (Viacom) 6.4 153 89 Wrestling Network 7.0 173 92 10 Mama's Family, syn. (Lorimar) 6.2 172 91 World Wrestling Federation (WWF) 9.9 242 97 ' Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own research.

Broadcasting Apr 9 1990 14 BY THE NUMBERS 2

Summary of and Out in Beverly Hills" held the audience fed by Roseanne, and won the 9 p.m. to 11 p.m. time period. Broadcasting & Cable NBC's new midseason comedy, Carol & Company debuting Saturday (March 31) at 9:30 p.m., delivered a time period win with a 19/32, and finished 9th overall in the prime time program rank- B R O A D C A S T I N G ings. Another new NBC comedy, debuting the same night at 8 SEFIVICE ON AIR CPs 1 TOTAL p.m., A Family for Joe, was second with a 12.3/22, behind NCAA Commercial AM 4,981 250 5,231 basketball on CBS and ahead of ABC's H.E.L.P, which had a Commercial FM 4,282 859 5.141 7.4/13. Educational FM 1,425 278 1.703 MarketScope Total Radio 10.'6 4 1.3_-- 1 2.03 1 Commercial VHF TV 549 19 568 Leveraged cable MSO stocks were the major movers among last Commercial UHF TV 550 188 738 week's relatively stable media stocks. Adelphia Communications continues to be especially hard hit, dropping last week to 131/4, off Educational VHF TV 124 4 128 12% from prior week and 37% from five weeks ago when Barron's Educational UHF TV 225 22 247 wrote critical article. Comcast, which announced year -end results 3 Total TV 1.-146 233 1.679 prior week, fell 9 %, to 123/4. Cable programer, OVCN was off 13% VHF LPTV 300 205 505 to 131/4. Michigan -based MSO, MERCOM, bought at $11.50 per UHF LPTV 457 1.508 1.965 share just over 13% of outstanding stock from ESOP plan of Michigan Energy Resources, former MERCOM parent company. Total LPTV 757 1 713 2,470 MERCOM continued to trade at 10 bid, 111/2 asked. LIN Broadcast- FM translators 1,831 301 2,132 ing's fall, to 68 %, reflected distribution of shares in McCaw Cellular VHF translators 2,721 123 2,844 Communications. MGM, which has $20 per -share buyout bid on UHF translators 2,211 395 2,606 table from Pathé saw stock fall 5% to 161/4. News reports said Naples, Italy, court had sentenced Pathé Chairman Giancarlo Parretti to four-year prison sentence for fraudulent bankruptcy of

C A B L Et newspaper. Outlet Communications moved up slightly following Total subscribers 53,238,000 reiteration by company that it was looking for ways to "maximize shareholder value," including possible repurchase of up to $20 Homes passed 73,900,000 million in securities. Karen Firestone, manager of Fidelity's select Total systems 9,500 leisure fund, said that newspaper stocks may again find them- Household penetrationt 57.8% selves under selling pressure, in part because some have seen Pay cable penetration 29.7% weak first -quarter revenue comparisons in broadcasting divisions.

Stock Index Notes: T- Toronto, A-American, N -NYSE. 0- NASDAQ. Bid prices and common A Includes off -air licenses. f Penetration percentages are of TV household universe of stock used unless otherwise noted. P/E ratios are based on earnings per share tor the previous 92.1 million. ' Construction permit. 2 Instructional TV fixed service. 3 Studio- transmit- 12 months by Standard & Poor's or as obtained by Broadcasting's own research. ter link. Source: Nielsen and Broadcasting's own research. as published

in STOCK INDEX 1

arket i4- t.,.. .,w,,..e..a,,...e._..o.,.., .M.,. Market Closing osing Closing Closing Capitali- Capitati f . Wed Néd Net Percent P,'E zation :.. i4ed l4 d Net Percent P E nation Apr 4 Mar 28 Change Change Ratio(000,000) Apr 4 Mar 28 Change Change Ratio(000,000) i ..1111111 BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS .: .. K

N (CCB) Capital Cities'ABC 533 ''3 4 ' .. 41;2 03.59 ? 2t ' 9,593 N (BLC) A.H. Belo 35 N (CBS) CBS 178 34 175 1/4 3 1.2 01.99 16 4,226 N (AFL) American Family 14 14 15 1i8._ - 78 -05.78 14 1.156 A (CCU) Clear Channel 13 78 13 7/8 00.00 -115 54 0 (ACCMA) Assoc. Commun. 28 3 4 30 ?; 1 1/4 - 04.16 -65 535 O (1COR) Jacor Commun. S 5 00.00 -3 49 N (CCN) Chris -Craft 31 3:8 32 - 5/8 - 01.95 1 748

0 (LINBI LIN 68 3 8 80 1/2 - 12 1`8 -15.06 36 3,524 O (DUCO) Durham Corp. 131 1.4 29 1 2 1 3/4 05.93 30 263

0 (OBCCC) Olympia Broadcast 1 8 1/8 00.00 N (GC!) Gannett Co. 39 78 40 - 1/8 -00.31 16 6.435

0 (OSBN) Osborn Commun. 10 34 11 liar- ,atemri,,,3 /4 - 06.52 -51 75 0 (GACC) Great Am. Comnq i. 7 38 7 7.8 - 1(2 -06.34 -1 258 o (OCOMA) Outlet Commun. 20 19 y4 03.89 12 131 A (HTG) Heritage Media 4 3 78 118 03.22 -3 178 A (PR) Price Commun. 4 5 8 4 716"111F1/4 - 05.12 -3 42 N UP) Jefferson -Pilot 'P í40 12 39 1/2 1 02.53 12 1,522

2 1/4 N (LEE) Lee Enterprises 1 2 27 518 1/8 00.45 15 671 0 (SAGE) Sage Broadcasting 2 14 ., 00.00 -2 8 ..27 - - O (SCRP) Scripps Howard 60 60 Mir 00.00 30 619 N (LC) Liberty Ala& 47 47 00.00 24 398 N 0 (SUNNC) SunGroup Inc. 1 1 112 41111/2 - 33.33 -1 2 (MHP) McGraw -Hill f.53 53 00.00 13 2,579 0 (TLMD) Telemundo 5 3 4 5 3/4 Ili 00.00 2 131 A (MEGA) Media General 'et 28 S 8 28 3.4 - 18 - 00.43 -150 738 o (TVXGC) TVX Broadcast 4 58 5 1/4 :,r 8 - 11.90 33 N (MDP) Meredith Corp. 31 58 32 - 3'8 -01.17 18 590

O (UTVI) United Television 33 12 33 1/4 '111r1 /4 00.75 5 365 0 (MMEDC) Multimedia 78 14 80 1/2 - 2 1/4 -02.79 26 884

Broadcasting Apr 9 1990 15 Not long ago, these facts would c And it's all a matter of fact.

have been fiction. Then Sony D -2's picture quality is exceptional e

introduced D -2 composite video. from the start, and it stays that way con- c

D -2 takes the amazing possibilities of sistently. Here's why:

digital technology and makes them a prac- c

tical reality. e In fact, revolutionary is the only way D -2 effectively eliminates dropouts. to describe it. D -2's digital world is a To place where performance is everyone consistently extraordinary. With the i r v l e o IWhere every tape copy is as t s time t o good as the original. Where audio is as

D -2's unique error correction and con- F E R F OEM o R c cealment system means you'll never have M A N C E SONY D-2 to worry about dropouts.

11 TIME D -2 consistently high performance maintains C D -2's digital transparency is another

important as video. And where machines e

D -2 is operate without the need for constant virtually 1 c transparent. adjustments.

In the digital world, a D -2 VTR does clear advantage.

its job just about perfectly. So you can too. a And copies of D -2 tapes aren't dubs.

4,r0)1(4-4.4-4i0. r1 .= m 4 g m4 !1 4 !-1 formance machine would be hard to work

with. But in fact, D -2 is quite easy to use.

For example, D -2 shows you pictures-

ANALOG D- 2IDVR -18 They're "clones." Digital replications indis- D -2 offers tinguishable from the original. pictures in-shuttle 2x As for audio, D -2 VTR's have broad- faster.

cast sound quality previously unheard of. in- shuttle faster and in color. So you can

work more quickly and effi- who's s atis l e ciently. And one person tap e recorders, can comfortably operate tlh.e up to eight D -2 VTRs. Which face fac makes it a lot easier to do a lot more. 1 D -2 Given all this intelligence, you'll have combines digital audio to agree. Sony D-2 sets a new standard in with digital recording technology. After all, you can't video

Four independently editable channels of CD argue with the facts.

D -2 quality digital sound. In stereo that never lets one person needs a phase adjustment. easily operate up to eight Fact is, no other composite VTR per- VTRs.

forms as well as D -2. In both video and For more information call (800) 635 -SONY.

audio. You might think such a high per- SONY

B R O A D C A S T P R O D U C T S A2 BY THE NUMBERS 3 LSTOCK INDEX 2

Market Market Closing Closing Capitali'% Closing Closing Capitali. 2 Wed Wed Net Percent PE zation 1111111111.1111.11111r Ned Wed Net Percent PE zation

Apr 4 Mar 28 Change Change Ratio(000,000)11011. : Apr 4 Mar 28 Change Change Ratio(000,000)

A (NYTA) New York Time 23 5/8 23 58 00.00 13 1.842 0 (OMCM) Omnicom Group 23 18 23 5.8 - -02.11 13 606

N (NWS) News Corp. Ltd. 15 58 17 1'8 - 1 1i2 -08.75 6 4,194 N (SAAI Saatchi & Saatchi 6 34 6 38 00.00 -5 998

0 (PARC) Park Commun. 21 22 1/4 - 1 114 -05.61 22 434 O (TLMT) Telemation 2 112 2 1,2 00.00 5 11

O (PLTZ) Pulitzer Publishing 27 1;4 27 1/4 00.00 13 285 A (UNV) Unite) Video 10 1'8 10 1;4 - 1/8 -01.21 16 21 N (REL) Reliance Group Hold. s 3 4 5 5/8 18 0222 -7 428

O (RTRSY) Reuters Ltd. 55 7 8 53 1/2 2 318 04,43 28 25.382

0 ( STAUF) Stauffer Commun. 144 144 00.00 48 144 CABLE N (TMC) Times Mirror 33 34 1/2 L_1í2, -04.34 13 4.264

O (TMCI) TM Communications 118 11 00.00 -1

N (TRB) Tribune 43 1/4 42 01.16 14 3,055 A (ATN) Acton Corp- 12 18 12 3/8 - 03.00 2 19 A (TBSA) Turner Bcstg. 45 518 46 11,41/1-1:7/8,. - 01.88 -59 2261 O (ATCMA) Am. TV & Comm. 33 12 32 1.2 04.68 41 3.652 O (CTEX) C -Tec Corp. 17 1/2 A (TBSB) Turner Bcstg. 'B' 43 1'2 44 54 1 1'8 -02.52 -56 1,165 17 - 12 - 02.85 22 290 A (WPOB) Washington Post 275 275 00.00 19 3.469 A (CVC) Cablevision Sys. 'A' 23 23 1/8 - 1.8 - 00.54 -3 509

A (CTY) Century Comm. 8 1/4 8 1 .8 118 01.53 -11 538

O (CMCSA) Comcast 12 3'4 14 - 1 1/4 -08.92 -10 1,430 A (FAL) Falcon Cable Systems 15 34 15 7/8 1/8 - 00,78 -27 100 PROGRAMING O (JOIN) iones Intercable 8 3 4 8 318 3/8 04.47 -4 108

N (KRI) Knight -Ridder 52 14 51 38 7,8 01.70 12 2707 T (RCI.A) Rogers Commun. 'A' 15 5i8' 110 N/A N/A N'A _-.:, rt . aa. 4 T (RCI.B) Rogers Commun- 'B' 11 80 1.4 O IALLT) AN American ATV 3 3'8 3`..,.'-. 00.00 114' N'A N/A N.A O (TCAT) TCA Cable TV 11 7.8 12 - 118 A (CLR) Color Systems 2 3 8 2 3/8 AIM 00.00 -1 12 - 01.04 24 287 O (DCPI) dick clark prod. 5 5 8 5 78 - 14 -04.25 20 46 0 ( TTOMA) Tele- Commun. 13 34 13 3/4 00.00 -28 4.852 N (TWX) Time Warner 95 718 N (DIS) Disney 112 113 38 - 1 38 - 01.21 21 15,069 95 - 78 - 00.91 211 6,110

O (FNNI) Financial News 6 3/4 7 - 1/4 - 03.57 30 121 0 (UAECA) United Art. Ent. A 12 13 - 1 - 07.69 -6 1,671

A (FE) Fries Entertain. 2 2 00.00 -1 9 0 (UAECB) United Art. Ent. B 13 14 14 - 3/4 -05.35 -7 884 N (VIA) Viacom A (HHH) Heritage Entertain. 1 1'8 1 1/8 00.00 -1 8 50 50;,_ 3/4 - 3/4 -01.47 22 . 2,668 A (HSN) Home Shopping Net. 7 6 7/8 18 01.81 43 628 N (WU) Western Union AIM 1;2 MI6 - 1'16 - 11.11 A& 31 N (KWP) King World 43 43 1/4 - 1/4 -00.57 14 1.086

O (KREN) Kings Road Entertain 3'16 - 112 - 16.66 0

N (MCA) MCA 49 34 51 12 - 1 34 - 03.39 18 3.64i

N (MGM) MGM UA Commun. 16 1 4 17 1/8 7.8 - 05.10 -10 828.

A (NNH) Nelson Holdings 8 1 2 8 78 - 38 - 04.22 36: EQUIPMENT & MANUFACTURING O (NNET) Nostalgia Network 78 1 1.8 1,4 -22.22 -1 4 N (OPC) Orion Pictures 21 22 58 - I 5/8 - 07.18 25 378" N (PCI) Paramount Commun. 44 14 44 1,2 - 1!4 - 00.56 14 5,266 N (MMM) 3M ÉS-< 14 18,256 N (PLA) Playboy Ent. 13 1 2 13 3,4 1,4 - 01.81 -150 127 N (ARV) Arvin Industries 16 1/4 17 - Apr-04.41 42 305

O (QNTQE) Qintex Ent. 1 1 4 1 1!4 00.00 26 O (CCBL) C.Cor Electronics 11 18 11 1/2 - 3/8 - 03.26 9 45

O (QVCN) QVC Network 13 1 4 15 1;4 - 2 - 13.11 28 133 N (CHY) Chyron 2 2 00.00 -14 22

O (RVCC) Reeves Commun. 6 3 4 6 3/4 00.00 -6 85 A (CON) Cohu 9 3'4 9 5/8 1:8 01.29 7 18

O (RPICA) Republic Pk. 'A' 8 12 8 1/4 14 03.03 94 36 N (EK( Eastman Kodak 40 14 39 18 1 118 02.87 14 13,057

O (RPICB) Republic Pic. 'B' s 7 3/4 1;4 03.22 88 34 N (GRL) Gen. Instrument 30 14 31 - 3t4 - 02.41 9 826 O (SP) Spelling Entertainment 9 314 10 5/8 - 7/8 - 08.23 26 322 N (GE) General Electric 64 1 a 64 7/8 - 5:8 - 00.96 15 57.972 0 (JUKE) Video Jukebox Net. 7 78 8 1/4 - 3/8 - 04.54 24 73 N (HRS) Harris Corp. 33 18 34 - 7 8 - 02.57 48 1,285

0 (WONE) Westwood One 5 34 5 112 1/4:. . :. _04.54 4 83 N (MAI) M A Corn. Inc. 4 4 1¡4 - 14 - 05.88 400 95

N (IV) Mark IV Indus. 12 1/2 12 1.8 38 03.09 3 183

O (MATT) Matthews Equip. 2 1 15'16 1:16 03.22 100 11

t O (MCDY) Microdyne 3 58 311/16 - 1/16 -01.69 40 14 -V O (MCOM) Midwest Commun. 3 7 8 4 1/4 - 38 - 08.82 11 11 L._ N (MOT) Motorola 66 5.8 67 1/8 - 112 -00.74 17 8,674 SERVICE N (OAK) Oak Industries 1 1 00.00 -33 82

A (PPI) Pico Products 1 8 1 38 1/4 - 18.18 4

O (AGRP) Andrews Group 3 5/8 3 5,8 00.00 -2 33 N ISFA( Sci- Atlanta 18 22 1/2 5'8 02.77 14 529

O (BSIM) Burnup & Sims 14 518 14 112 18 00.86 19 184 N (SNE) Sony Corp. 38 52 1/4 - 1 7.8 -03.58 23 14.236

N (CQ) Comsat 33 1/2 32 3.4 3i4 02.29 9 556 N (TEK) Tektronix 38 13 1¡2 - 1/8 -00.92 148 387

N (DNB) Dun & Bradstreet 45 3/4 45 3 8 3/8 00.82 14 8.553 N (VAR) Varian Assoc. 12 25 3:8 1/8 00.49 16 514

N O (WGNR) 1 1 (FCB) Foote Cone & B. 28 7/8 29 1 -2 5/8 - 02.11 19 246 Wegener ;i':. 3 4 7/8 - 1'8 - 06.66 8 12 O (GREY) Grey Advertising 154 147 7 04.76 13 176 N (WX) Westinghor 75 1 8 76 14 - 1 18 - 01.47 12 10,913

0 (IDBX) TDB Communications 8 1/2 9 12 - 05.55 425 42 N (ZE( Zenith 10 2 - 1 1.2 -13.04 -10 267

N (IPG) Interpublic Group 32 1/2 32 34 1/4 - 00.76 16 1 122 indicates stock split Standard & Poor's 400 396.02 396.81 - 0.79 -0.20

Broadcasting Apr 9 1990 18 CBS Radio and the staff of KMOX/KLOU St. Louis congratulate Robert Hyland on his 40th anniversary with the company. His contributions to the radio industry are legendary.

CBS Owned AM & FM Stations

CBS Radio Networks

CBS Radio Representatives Da eboo

indicates new listing or changed item. Journalists job fair, during NAHJ eighth annual April 17 -New Jersey Broadcasters Association conference and expo. San Francisco. Information: annual engineering conference. Rutgers Universi- r q (202) 783 -6228. ty Continuing Education Center, New Brunswick, This week N.J. Information: (201) 247-3337. April 13-14 -Fourth annual Heart of America Me- April 9-Deadline for comments on the domestic dia Conference, sponsored by United Minority April 17 -Third annual Hollywood Cable Forum telecommunications infrastructure to National Media Association, affiliate of National Black Me- luncheon, "Basic Cable Programing in the 90's: Telecommunications and Information Adminis- dia Association. Allis Plaza hotel, Kansas City, Mo. How Will It Be Financed ?" sponsored by Southern tration. U.S. Department of Commerce, NTIA, Information: (816) 444 -0926. California Cable Association and National Acad- Washington. Information: (202) 377 -1551. April 15- Deadline for entries in awards contest emy of Cable Programing. Speakers: David Salz- man, David Kenin, USA Net- April 9- Pittsburgh Communications Founda- for diplomatic correspondence, consumer journal- Lorimar Television; tion eighth annual media month luncheon. Speak- ism, newsletter journalism, Washington correspon- work; David Keefe, Continental Cablevision of and er: Carole Simpson, ABC News correspondent dence and regional reporting, sponsored by Na- Southern California, and president, SCCA, and anchor. Vista International hotel, Pittsburgh. tional Press Foundation. Information: (202) 662- Jack McQueen, FCB/Telecom. Regent Beverly Information: (412) 244-4528. 7523. Wilshire hotel, Los Angeles. Information: Kathy Delkos, (213) 398 -2553. April 12-Federal Communications Bar Associa- April 18-New Broadcasters Association tion luncheon. Speaker: FCC Commissioner An- Also in Jersey drew Barrett. Washington Marriott, Washington. April semi -annual sales seminar. Rutgers University April 16- Deadline for applications for BROAD- Continuing Education Center, New Brunswick, April 12-National Academy of Television Arts CASTING- Taishoff seminar for mid -career radio N.J. Information: (201) 247-3337. and Sciences, New York chapter, drop -in lun- and television professionals. Information: Deborah cheon. Speaker: Caroline Jones, founder and April 18- Digital audio production demonstration Colky, (312) 922 -7424. president, Caroline Jones Advertising, on 'Target- by New England Digital, sponsored by Society of ing Minorities: Racism? or Right ?" Copacabana. April 16- 19-Supercomm '90, jointly sponsored Broadcast Engineers, chapter 15. New York Times New York. Information: (212) 768 -7050. by U.S. Telephone Association and Telecommuni- building, New York. Information: David Bialik, cations Industry Association, and International (212) 752 -3322. April 12- Regional cable sports panel, sponsored Conference on Communications, sponsored by by International Radio and Television Society April of Television Arts Communications Society of the Institute of Elec- 18-National Academy sports division. Mark Goodson Theater, New York. drop-in lun- trical and Electronics Engineers. Georgia World and Sciences, New York chapter, Information: (212) 867 -6650. cheon. Speaker: William G. Moll, vice president - Congress Center, Atlanta. Information: (202) 835- general manager, WNBC -TV New York, on "Fore- April 12- 13- "Newsroom Technology: The Next 3100. Future of Channel 4: Blue Skies or Generation," technology studies seminar for me- casting the April 17-Second annual "Upfront '90" confer- Cloudy Days and Stormy Nights." Copacabana, dia professionals sponsored by Gannett Center ence, sponsored by Advertiser Syndicated Televi- New York. Information: (212) 768-7050. for Media Studies. Gannett Center, New York. In- sion Association, offering advertisers and their formation: (212) 280 -8392. agencies look at new fall first -run programing. April 18-Broadcast Pioneers of America, Wash- April 13-14 -12th annual Black College Radio New York Hilton, New York. Information: (212) ington chapter, reception for new FCC Commis- Convention, sponsored by the National Associa- 210-0716. sioner Ervin Duggan. National Association of tion of Black College Broadcasters. Luncheon Broadcasters headquarters, Washington. Informa- April 17- "Scoop or Snoop? The Press and Pri- speaker: FCC Commissioner Andrew Barrett. Pas - tion: (202) 828-5720. vate Lives," one in American Forum series spon- chal's hotel, Atlanta. Information: Lo Jelks, (404) sored by American School April 18- 19-Center for Communications semi- 523-6136. University of Commu- nications. Kay Spiritual Life Center, AU campus, nar, "Doing the Right Thing: Minorities in the Com- April 13-14 National Association of Hispanic Washington. Information: (202) 885 -2058. munications Industries." Center, New York. Infor- Major Meetings

April 18-20-Broadcast Financial Management July 15 -18 -Cable Television Administration ter, New York. Future conferences: Oct. 26-30, Association 30th annual meeting. Hyatt Regency, and Marketing Society annual conference. San 1991, Los Angeles; Nov. 11 -14, 1992, Metro To- San Francisco. Diego Marriott, San Diego. ronto Convention Center, Toronto. April 20- 25- MIP -TV, international television Sept. 12 -15 -Radio '90 convention, sponsored by Oct. 21-24-Association of National Advertisers program market. Palais des Festivals, Cannes, National Association of Broadcasters. Hynes annual convention. Ritz-Carlton hotel Naples, Fla. France. Information: (212) 750-8899. Convention Center, Boston. Future meeting: Sept. Black Media Coalition 11 -14 (tentative), 1991, San Francisco. Oct. 30-Nov. 4- National May 17- 20- American Women in Radio and annual conference. Hyatt Regency, Bethesda, Md. Television convention. Capital Hilton, 16-18--Eastern Show, sponsored by 39th annual Sept. Cable Advertising Washington. Southern Cable Television Association. Washing- Nov. 14- 16- Television Bureau of meeting. ton Convention Center, Washington. annual Dallas. May 20- 23-National Cable Television Associa- tion annual convention. Convention Center, Atlan- Sept. 21- 25- International Broadcasting Conven- Nov. 28- 30- Western Cable Show, sponsored by Ana- ta. tion. Brighton Convention Center, Brighton, En- California Cable Television Association. gland. Information: London, 44 (1) 240 -1871. heim Convention Center, Anaheim, Calif. June 3-6- NBC -TV annual affiliates meeting. Washington. Sept. 24-27- Radio -Television News Directors Jan. 7-10, 1991 Association of Independent Association international Television Stations annual convention. Century June 9-12-American Advertising Federation conference and exhibition. Plaza, Los Angeles. national conference, featuring presentation of Convention Center, San Jose, Calif. Addy Awards. Marriott Pavilion, St. Louis. Sept. 25 -27-Atlantic Cable Show. Atlantic City Jan. 14-18, 1991 -28th annual NATPE Interna- Atlantic N.J. Information: tional convention. New Orleans Convention Cen- June 10-13-Broadcast Promotion and Market- Convention Center, City, (609) 848 -1000. ter, New Orleans. ing Executives and Broadcast Designers Associa- tion annual conference. Bally's, Las Vegas. Oct. 4-7- Society of Broadcast Engineers fifth an- Feb. 1 -2, 1991 -Society of Motion Picture and nual national St. Louis. Future meet- Television Engineers 25th annual television con- June 11- 14- ABC -TV annual affiliates meeting. convention. ing: 3 -6, 1991, Houston. Information: 1 -800- ference. Westin Detroit, Detroit. Future confer- Los Angeles. Oct. 225-8183. ence: Jan. 31 -Feb. 1, 1992, Westin St. Francis, June 17 -21 -The 1990 PBS meeting, sponsored San Francisco. Oct. 11- MIPCOM, international film and pro- by Public Broadcasting Service. Loews Anatole, 15- TV, and satellite. Feb. 1-4, 1991 Radio Advertising Bureau Man- Dallas. gram market for video, cable Palais des Festivals, Cannes, France. Information: aging Sales Conference. Loews Anatole, Dallas. June 19- 22- National Association of Broadcast- (212) 750 -8899. April 13 -16, 1991- National Association of ers summer board meeting. NAB, Washington. Oct. 13-17-Society of Motion Picture and Televi- Broadcasters 69th annual convention. Las Vegas. June 26-29- CBS -TV annual affiliates meeting. sion Engineers 132nd technical conference and Future conventions: Las Vegas, April 11 -14, 1992, Century Plaza, Los Angeles. equipment exhibit. Jacob Javits Convention Cen- and Las Vegas, May 1-4 (tentative), 1993.

Broadcasting Apr 9 1990 20 YOU MAY NOT KNOW THESE STARS....

E SURE DOES!

They're the hottest young stars on television... the idols of millions of young women and young men across the country. And that audience is precisely the one your advertisers want to reach. ook at 21 JUMP STREET's appeal to young women in the Advertiser Appeal Index. 21 JUMP STREET outperforms every available sitcom for the next few years!

Eft q PPEA` ;'i7,;? wM lg 1

14 12 9 86 8 6 89 6 7 100 7 9 100 8 89

S°lirce: NS/No 89 TELE VENThRES LOS ANGELES (213) 785.0111 NEW YORK (212) 541.6040 CHICAGO (312) 280 -8696 SOUTHEAST (609) 487-8419 New mation: Lisa Weaver, (212) 836 -3050. tel, Nashville. Information: (317) 236-1585. fourth annual regional seminar, "Meeting the Competition for Our Audience." Westin hotel, Chi- April Broadcast Financial Management 18-20- April 19-Ohio State Awards presentation cere- cago. Information: (213) 282-8801. Association 30th annual convention. Hyatt Regen- mony and luncheon. National Press Club, Wash- cy, San Francisco. Information: (708) 296-0200. ington. Information: Phyllis Madry, (614) 292 -0185. April 20- Deadline for reply comments in Nation- al Telecommunications and Information Admin- 18 Virginia Cable Television Associa- April "Capitol April -20- 19-20-C-SPAN Experience" semi- istration study on use and management of radio annual Cavalier hotel, Virgin- nar "to tion 24th convention. provide cable operators with insight into frequency spectrum. Information: (202) 377-1551. ia Beach. Information: (804) 780 -1776. the network's programing philosophy, reasons to April 20-21 -Texas AP Broadcasters annual con- April 18-20- Indiana Broadcasters Association carry C -SPAN and ways to promote it among their general audience." C -SPAN headquarters, Wash- vention. Worthington hotel, Fort Worth. Informa- spring conference. Holiday Inn, Terre Haute, Ind. ington. Information: (202) 737 -3220. tion: Diana Jensen, (214) 991 -2100. Information: (317) 638-1332. April 19- 20- "Cable Television Law: Revisiting April 20-21- Radio -Television News Directors April 18- 21- National Broadcasting Society/Al- the Cable Act," seminar Association region six conference. Speakers in- pha Epsilon Rho national convention. Sheraton co- sponsored by Practis- ing Law Institute and clude Douglas Edwards, formerly of CBS News, World Resort, Orlando. Information: John Lopi- California. Continuing Education the Hotel Meridien, and Bob Priddy, past RTNDA chairman. Holiday collo, (803) 777 -3324. of Bar. San Fran- cisco. Information: (212) 765-5700. Inn on the Lake, Lake of the Ozarks, Mo. Informa- April 18 -22-Religious Communication Congress tion: Nan Siemer, (314) 449 -4141. April 19 -21 "once -a- decade international /interfaith event," -New Mexico Broadcasters Associa- tion annual April 20-21-Florida Associated Press Broadcast- featuring seminars and workshops and exhibits convention. Ramada Classic hotel, Albuquerque, N.M. Information: ers 42nd annual meeting and awards luncheon. from broadcasting, production, music, publishing, (505) 299 -6908. Airport Holiday Inn, Orlando, Fla. Information: fund raising, computer and satellite. Opryland ho- April 20 -NATPE Educational Foundation's Chris MacGill, (305) 594 -5825. April 20-22- "Urban Poverty in the 1990's," economics conference for journalists sponsored by Foundation for American Communications, Ford Foundation and Los Angeles Times. Los Angeles Midtown Hilton, Los Angeles. Information: (213) 851 -7372. WE'RE LOOKING April 20- 25-MIP -TV, international program market. Palais des Festivals, Cannes, France. Informa- tion: (212) 750-8899. April 21- Radio -Television News Directors Asso- FOR A NEW ENERGY ciation region two conference. Speakers include RTNDA President David Bartlett. Los Angeles. In- formation: Bill Yeager, (213) 462-6053. April 21 -13th annual Great Lakes Radio Confer- SOURCE. ence. Central Michigan University, Mount Pleas- ant, Mich. Information: (517) 774 -7173. April 21- "Press Problems of the 90's: A Project Specifically, an energetic Computer Editor for the largest Watchdog Debate," sponsored by Society of Pro- fessional Journalists, Washington chapter, and National Press Foundation. National Press Club, supplier of power and light in Florida. FPL. Washington. Information: Phil Robbins, (202) 994- 6225. We're the most progressive utility in Florida. And the fourth April 21-Communications Day, sponsored by Washington chapter of American Women in Ra- dio and Television. Biznet Studio, Chamber of largest investor -owned electric utility in the nation. Commerce, Washington. Information: Lisa Tate, (202) 662 -7460. April 22 -25- -First national pay -per -view convention, sponsored by Cable Television Administra- COMPUTER EDITOR tion and Marketing Society. Theme: "Creating the Reality." Hilton, Walt Disney World Village, Orlan- do, Fla. Information: (703) 549-4200. You must have at least one year experience, along with a April 23-NATPE Educational Foundation's fourth annual regional seminar, "Meeting the New demonstrated commitment to visually creative and high quality Competition for Our Audience." Westin hotel, Dal- las. Information: (213) 282-8801. production techniques. A familiarity with AMPEX Ace Editor, April 23-Royal Television Society Alistair Cooke inaugural lecture, to be delivered by Robert McNeil, of McNeil -Lehrer NewsHour, on "The NEC a -Flex, Ampex -1 machines and CG is essential. Made -for -TV World." Cooper Union Great Hall New York. Information: (212) 603 -6565. If you're looking for a new outlet for your creative energies, April 24-- "Innovation in Telecommunications: Is It Working ?" Marconi Fellowship symposium sponsored by Smithsonian Institution. National Muse- contact us. For consideration, please send your resume and tape to um of American History, Carmichael Auditorium, Washington. Information: (718) 260 -3280. Dave Counts, FPL, P.O. Box 14000, BM0490, Juno Beach, FL 33408. April 24- Society of Cable Television Engineers, Chattahoochee chapter, meeting, featuring BCT/E testing. Perimeter North Inn, Atlanta. Information: We are an equal opportunity employer. Dick Amell, (404) 394-8837. April 24-25--Ohio Association of Broadcasters spring convention. Dayton Stouffers, Dayton, Ohio. Information: (614) 228-4052. April 25-International Radio and Television So- ciety newsmaker luncheon. Panelists: Paul Taglia- bue, commissioner, National Football League; Francis Vincent Jr., commissioner, Major League FPL Baseball; David Stern, commissioner, National an FPL Group company Basketball Association. Waldorf- Astoria, New York. Information: (212) 867 -6650. April 25- "Keeping Secrets: Justice on Trial,"

Broadcasting Apr 9 1990 24 conference sponsored by Society of Professional Journalists and Association of Trial Lawyers of America. Westin hotel, Washington. Information: Marsha Hahn, (312) 922-7424. Broadcasting in "Cablecast- April 25-26-"Cable Insights," technical seminar inadvertently omitted the cutline for this picture for non -technical cable personnel co- sponsored ings" March 26, which omission is corrected below. by General Instrument's Jerrold Communica- tions and Cable Television Administration and Marketing Society. Loews Anatole, Dallas. Infor- mation: (215) 674 -4800. April 26- "Program Promotion/How Are We Doing at Promoting Ourselvesr sponsored by Cable Television Administration and Marketing Soci- ety, New York City chapter. Warner auditorium, Rockefeller Center, New York. April 26 -Radio Advertising Bureau regional sales training workshop, "dramatizing radio's competitive advantages against other media, and ways radio salespeople can accentuate radio's strengths in a media mix with other media, especially newspapers." Atlanta. Information: (212) 254 -4800. April 26- National Academy of Television Arts and Sciences, New York chapter, drop-in luncheon. Speaker: Ian G. Rae, vice president -news director, WNYW(TV) New York, and executive vice president, news, Fox Television Stations, on "1,456 Hours of News Per Year...and Growing." Parents of 'Invention.' The Discovery Channel has signed a deal with Beyond Copacabana, New York. Information: (212) 768- International Group, the Australian television producer, to co- produce a new science 7050. and technology series, Invention. April 26-27- Manufacturing futures conference, On hand to seal the deal at Monte Carlo were (l -r): Russell Kagan, North American sponsored by Telecommunications Reports. consultant to BIG; John Luscombe, executive producer, BIG; Phil Gerlach, chairman Washington. Information: (800) 822 -6338. and managing director, BIG; Robert Dierker, Smithsonian Institution; Greg Moyer, April 27-NATPE Educational Foundation's senior vice president, programing group, Discovery, and Clark Bunting, senior vice fourth annual regional seminar, "Meeting the New president, program enterprises, Discovery. Competition for Our Audience." Westin Peachtree hotel, Atlanta. Information: (213) 282 -8801. The half -hour series will be produced in collaboration with the Smithsonian's Nation- al Museum of American History, the institute's first such international production April 27- 28-Nebraska AP Broadcasters Associa- collaboration. The initial order is for 13 episodes. tion convention, including annual awards dinner. Interstate Holiday Inn, Grand Island, Neb. Informa- tion: (402) 341 -4963. April 27- 29-Federal Communications Bar Asso- ciation annual seminar. Kingsmill Resort, Williams- burg, Va. Information: Jean Kiddoo, (202) 944- 4834. April 27 -29 -Radio Advertising Bureau sales AVIATION JOURNALISM university, designed for salespeople with fewer than two years' sales experience. Orlando, Fla. Information: (212) 254-4800. AWARD 0 The 1990 Max Karant Award for May Excellence in Aviation Journalism May 1- Deadline for entries in fifth annual "Ser- will be given for fair and insightful vice to Children Television Awards," sponsored by coverage of National Association of Broadcasters. Informa- aviation. tion: (202) 429 -5350. May 2-National Academy of Television Arts and There are two categories of entries: print and Sciences, New York chapter, drop -in luncheon. broadcast. Speaker: Ted Turner, Turner Broadcasting Sys- tem. Copacabana, New York. Information: (212) A $1,000 award will be given in each cate- 758 -7050. gory based on works published or broadcast May 3-4-National Association of Telecommuni- in 1989 only. cations Officers and Advisors regional telecommunications conference. Theme: "Telecommuni- Deadline for entries is September 1, 1990. cations: Decade of Impact." Loews Annapolis hotel, Annapolis, Md. Information: (202) 626-3170. For more information or to obtain entry forms, call May 4- "AM Only Day," sponsored by Georgia (301) 695 -2160 or write: Association of Broadcasters. Macon College audi- AOPA Communications Division torium, Macon, Ga. Information: (404) 993 -2200. 421 Aviation Way May 4-Sigma Delta Chi awards conference fea- MD 21701 turing "How I Did It" seminars from award winners. Frederick, Westin Williams Center, Tulsa, Okla. Information: (312) 922 -7424. May 7-9 -Women in Cable and Denver Universi- ty cable management program, "Marketing Policy and Strategy." Marriott Marquis, New York. Infor- mation: Nancy Ring, (312) 661 -1700. May 7 -9 -Media strategy seminar sponsored by Association of National Advertisers. Stouffer AIRCRAFT OWNERS AND PILOTS ASSOCIATION Westchester hotel, White Plains, N.Y. Information: (212) 697 -5950.

Broadcasting Apr 9 1990 25 May 8- Federal Communications Bar Associa- Women in Cable, Chicago chapter. Sheraton hotel, tion luncheon. Speaker: Gene Kimmelman, legis- Rosemont, Ill. Information: (312) 693 -9700. The Fifth Estate lative director of the Consumer Federation of America. Washington Marriott, Washington. May 16-National Academy of Television Arts and Sciences, New York chapter, drop -in lun- Broadcastingii May 8-Society of Cable Television Engineers, cheon. Speaker: David Poltrack, senior VP -plan- incorporating Chattahoochee chapter, annual chapter meeting. ning and research, CBS /Broadcast Group, on Perimeter North Inn, Atlanta. Information: Dick Will Reality -Based Programing Take Over Prime Amell, (404) 394 -8837. Time? A Look Back at the 1989 -90 Television TELEVISIONr, Season and a Look Forward to Next Season." Founder and Editor May National Academy of Television Arts and (1904 -1982) 9- Copacabana, New York. Information: (212) 768- Sol Taishoft Sciences, New York chapter, drop -in luncheon. 1705 DeSales Street. N W, Washington. DC 20036 7050. Speakers: Jack Fentress, VP- director of program- Phone' 202. 659 -2340 Editorial department lax. 202- 429 -0651 ing, Petry National Television, and John Von Soos- May 17 -Radio Advertising Bureau regional Administrative department far 202- 331 -1732 ten, VP- director of programing, Katz Television sales training workshop, "dramatizing radio's C Group, on "The Rep Rap-Two Views on the Up- competitive advantages against other media, and Lawrence B. Taishoff, publisher coming Syndication Season and the Programing ways radio salespeople can accentuate radio's Editorial Marketplace in General." Copacabana, New York. strengths in a media mix with other media, espe- Donald V. West, managing editor Information: (212) 768 -7050. cially newspapers." Pittsburgh. Information: (212) Mark K. Miller, Harry A. Jewell, managing -4800. assistant editors May 10.11 -C -SPAN "Capitol Experience" semi- 254 Leonard Zeldenberg, chief correspondent. Kira Greene, senior news editor nar "to provide cable operators with insight into May 17- 20-American Women in Radio and Tele- Matt Stump, Kim McAVo% John S. Eggerton, the network's programing philosophy, reasons to vision 39th annual convention. Theme: "Media associate editors C -SPAN and ways to it Susan Dillon, A. Adam Glenn (international). carry promote among their Power in the '90s." Capital Hilton hotel, Washing- assistant editors. general audience." C-SPAN headquarters, Wash- ton. Randall M. Sukow (technology). Peter D. Lambert, ington. Information: (202) 737 -3220. Patrick J. Sheridan, staff writers May 18-20-Radio Advertising Bureau sales uni- Janet Sullivan, Marsha L. Bell, editorial assistants May 11- Deadline for comments to National Tele- versity, designed for salespeople with fewer than Todd F. Bowle, ed,lor,al production supervisor communications and Information Administra- two years' sales experience. Richmond. Informa- Ed Kaitz, production tion on the globalization of mass media. U.S. tion: (212) 254 -4800. Broadcasting o Cable Chamber of Commerce, NTIA, Washington. Infor- Yearbook mation: (202) 377 -1551. May 19- Presentation of 42nd annual Los Ange- David Sayler, manager les Area Emmy Awards, sponsored by Academy Joseph A. Esser, associate editor May 13- 15-New Jersey Broadcasters Associa- Deborah Segal, assistant manager of Television Arts and Sciences. Pasadena Civic Tedesco, Michael Greco, Janza L. Woods, tion 44th annual convention. Bally's Grand hotel Francesca Auditorium, Pasadena, Calif. Information: (818) editorial assistants and casino, Atlantic City, N.J. Information: (201) 763 -2975. Advertising 247 -3337. Washington May 19-Radio general managers roundtable for May 14-New Hampshire Association of Broad- 202. 659 -2340 small and medium markets, sponsored by Nation- Kenneth W Taishoff, vice president. sales and marketing. Wayfarer Inn, Midwest Southern regional sales. casters sales seminar. Sheraton al Association of Broadcasters. Crescent hotel, Robert (Skip) Tàsh, and Bedford, N.H. manager Phoenix. Information: (202) 429 -5420. Doris Kelly sales service manager May 15- International Radio and Television So- Debra D.Zam, classified advertising manager May 19- CBS -TV annual affiliates meeting. New York ciety annual meeting and Broadcaster of the Year 22- 212 -599 -2830 Award luncheon. ABC's Hugh Downs to receive Century Plaza, Los Angeles. Joseph E. Ondrick East Coast regional sales manager award. Waldorf- Astoria, New York. Information: Rends B. Teitelbaum, sales manager May 20- 23- National Cable Television Associa- Yedlra Crawford, advertising assistant (212) 867 -6650. tion annual convention. Atlanta Convention Cen- Lewis Edge 6 Associates (East Coast equipment and engineering) 609 -683 -7900. tax- 609 -497 -0412 May 15-Fourth annual Cable Day, sponsored by ter, Atlanta. Dave Berlyn & Associates:914- 631 -6468 Mattllyn Calloway receptionist Hollywood 213- 463-3148 John R. Russel, Viést Coast regional sales manager Sandra Klausner, editorial-advertising assistant Sohilf it Associates (Hesfem equipment and engineering)' 213- 393 -9285. lax.- 213- 393-2381. Circulation Kwentin K. Keenan, circulation manager Patricia Waldron, data entry manager Aretha Hall, Maureen Sharp, Thomas Simms, WHEN KUSA WENT circulation assistants Production Harry Stevens, production manager Julie Gunderson, production assistant LOOKING FOR A SPONSOR, Administration Philippe E. Boucher, controller Tracy Henry assistant controller Albert Anderson, office manager Nancy Miller, personnel administrator BLAIR BROUGHT THEM Rhonda Moore, accounting assistant David N. Whltcombe, publishing consultant. Corporate Relations Patricia A. Vance, director Catherine F. Friday secretary to the publisher A CASH COW! Bureaus New York: 630 Third Avenue, 10017 Phone: 212 -599 -2830 Fax: 212 -599 -2837 Geoff Foisle, chief correspondent Stephen McClellan, chief correspondent (programing). Blair knows it isn't just spots but sponsorships that count too. Rod Granger. Lucia Cobo, Joe Flint, staff writers. Hollywood: 1680 North Vine Street, 90028 When client KUSA-TV in Denver wanted to sell time on their "9 Phone: 213-463 -3148 Fax: 213-463-3159 Pals" program, Blail's Dallas office identified Meadow Gold Dairies as Steve Coe, Mike Freeman, stall venters the perfect match -and sold them on becoming sponsors. KUSA got Advertising Representatives Paaisl3M: Chicago 708 -679 -1 t00. lax. 708-679 -5926: a new client and Meadow Gold Dairies got a herd of new customers! Los Angeles 213- 462.2700. lax: 213- 463 -0544. Hawaii 808- 545 -2700. fax- 808-599-5802. London (01) 427 -9000. fax. (01) 427 -5544 o Japan (06) 925 -4452: lax: (06) 925 -5005 D WHAT HAS YOUR REP Broadcasting Publications Inc. A Times Mirror Business Publication DONE FOR YOU LATELY? Lawrence B. Taishoff, president. Kenneth W. Taishoff, vice president. Donald V. West, vice president Founded 1931. Broadcasting- Telecasting introduced BLAIR TELEVISION .: in 1946. Television" acquired in 1961. Cab/eroding' A subsidiary of John Blau Communications. Inc introduced in 1972 D Reg U.S. Patent Office. o Copyright 1990 by Broadcasting Publications Inc.

Broadcasting Apr 9 1990 26 May 20ß5- "Teaching Fellowship in Broadcast cheon. Speakers: Phil Beuth, senior VP-ABC Tele- duction marketplace. Banff, Alberta, Canada. In- Journalism," seminar sponsored by Poynter Insti- vision Network, and Jack Reilly, executive produc- formation: (403) 762 -3060. tute for Media Studies. Poynter Institute, St. Pe- er, Good Morning America, on "Update on tersburg, Fla. Information: (813) 821 -9494. Morning Television." Copacabana, New York. In- June 3-15-Annenberg Washington Program formation: (212) 768 -7050. May 21- Entertainment and Sports Conference, sixth annual faculty workshop in communications sponsored by Foundation for Accounting Educa- May 31- Deadline for entries in National Associa- policy. Annenberg offices, Willard Office Building, tion, for "accountants, financial officers, industry tion of Broadcasters Crystal Radio Awards com- Washington. Information: (202) 393 -7100. executives and attorneys involved in entertain- petition, honoring 10 local radio stations for out- ment and sports industries." Keynote speaker: standing contributions to community service. June 4- Deadline for nominations for Hugh Hef- Seth Abraham, senior VP, HBO, on TV sports Information: (202) 429-5420. ner First Amendment Awards, designed to "edu- rights. Grand Hyatt hotel, New York. Information: cate the public about First Amendment issues and (212) 973 -8383. to honor individuals who have made significant contributions to enhance and protect First Amend- Videodisk May 21 -24 -Tenth Nebraska Sympo- ment rights for Americans, sponsored by Playboy sium, "A Decade of Development," sponsored by Foundation. Information: (312) 751 -8000. Nebraska Videodisk Design/Production Group, O and KUON -TV. University of Nebraska- Lincoln June 5 -Radio Advertising BureaulAssociation Nebraska Center for Continuing Education and June of National Advertisers Radio Day workshop. Pla- Cornhusker hotel and conference center, Lincoln, June Deadline for nominations for Business 1- za hotel, New York. Information: (212) 695 -5950. Neb. Information: (402) 472 -3611. Entertprise Awards, sponsored by Business En- terprise Trust, designed to "throw spotlight on May 22 Luxembourg Media trans - -23- Summit, those who think long term and demonstrate cour- June 6- 8 -APRS '90, 23rd international exhibition Atlantic dialogue on financial, economic and poli- age, integrity and social vision in business." Infor- of professional recording equipment, sponsored cy aspects of television and radio, designed for mation: (415) 321 -5100. by Professional Recording Association. Olympia broadcasters, program producers, bankers and 2, exhibition center in London. Information: (0923) advertisers. European Center, Kirchberg, Luxem- June 1-3-Chesapeake AP Broadcasters Associa- 772907. bourg. Information: (352) 45- 84-73. tion annual convention. Dunes Manor hotel, Ocean City, Md. Information: (301) 539 -1772. May 24-Deadline for reply comments to Nation- June 7- 9- National Association of Telecommuni- al Telecommunications and Information Admin- June 3-6- NBC -TV annual affiliates meeting. cations Officers and Advisors regional telecom- istration on the domestic telecommunications in- J.W. Marriott, Washington. munications conference. Driskill hotel, Austin, Tex. frastructure. Department of Commerce, NTIA, Information: (202) 626-3170. U.S. June Television Association of Mary- Washington. Information: (202) 377 -1551. 3-6-Cable land, Delaware and the District of Columbia an- June 7- 10- National Association of Radio Talk May 25- Deadline for entries for syndicated pro- nual spring meeting. Ocean City, Md. Information: Show Hosts second annual conference. Contem- grams in 42nd annual Prime Time Emmy Awards (301) 266-9111. porary hotel, Disney World Resort, Orlando, Fla. sponsored by Academy of Television Arts and June 3- 6-- Canadian Cable Television Associa- Information: (617) 247 -3627. Sciences. Information: (818) 953-7575. tion 33rd annual convention and "Cablexpo." June May 28 -June 2-American Film and Video Festi- Theme: "Bringing It All Home." Edmonton Conven- 8-Center for Communication annual val, sponsored by American Film and Video As- tion Center, Edmonton, Alberta, Canada. Informa- award luncheon, honoring Thomas Murphy, chairman, /ABC. Plaza sociation. San Francisco. Information: (312) 484- tion: (613) 232 -2631. Capcities hotel, New York. Infor- 4000. mation: (212) 836 -3050. June 3- 9-11th Banff Television Festival, inter- May 30-National Academy of Television Arts national competition; conference of producers, June 8.9-NBC -TV affiliate promotion directors and Sciences, New York chapter, drop -in lun- broadcasters, directors and writers, and co -pro- conference. Bally's, Las Vegas.

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Broadcasting Apr 9 1990 27 Turtles Come And Turtles Go, But We Go On Forever.

Over the past three broadcast seasons, 28 ani- commitments to new and unproven shows can often mated strips premiered in syndication. By the end lead to long -term disasters. Which is why The of '88 -'89, only five of those shows still ranked in the Program Exchange features Evergreens like Dennis top ten. So it's not unusual to see how long -term the Menace, Woody Woodpecker and The Flintstones.

Source: Arbitron Syndicated Program Analysis. Fred Flintstone 01990 Hanna -Barbera Productions, Inc. Dennis The Menace 0 1990 Hank Ketcham Enterprises, Inc. Woody Woodpecker 01990 Walter Lantz Productions, Inc. ®1990 General Mills, Inc. W =_ _ _ All of which are perennial top -ten performers. _ ° - _ ° °__- --__ So while turtles may look green today, will they -be evergreen tomorrow? \ == CLo -daymV e o}

A cable vs. telco commentary by Dr. John E. Craft, associate professor, Arizona State University, Tempe wenty years ago a wired nation competitors, then it must be willing to carry was predicted that would revolu- all voices that speak on every side of a T tionize the way Americans controversial issue. If that requires a return worked, shopped, learned, voted, interact- to a fairness doctrine, the elimination of ed with their neighbors and received their vertical integration, return to rate regulation entertainment. The information age, made and the adoption of must carry regulation, possible in part by the abundant channels of so be it. The telcos wish to act like a broadband cable television,would allow the medium and distribute video programing, subscriber to have instant access to the but they cannot be allowed to move away good life without ever leaving the home. from a common carrier model that provides All of this would be possible only if cable universal interpersonal communication ser- television were free of the regulatory re- vice at a reasonable rate. In neither case straints that had been imposed by the FCC should the combatants in this scenario con- for the economic benefit of the broadcaster. fuse the First Amendment right to free ex- Time has passed; the information age is pression with commerical free enterprise. here, but most of us still commute to work, Currently, many cable television systems still shop in supermarkets and still attend that distribute entertainment and informa- classes in school buildings. From the media tion are also the producers and owners of consumer's point of view, the communica- that information. In the late 1930's, we tion revolution has been stillborn. called the movie industry's ownership of Now we hear tha same refrain again. If both the production and distribution outlets only the restrictive regulations were lifted, restraint of trade. Now we call it vertical then the American public could bank at integration, but the effect is the same. That home, receive instructional courses in their effect is potential control over the informa- living rooms, participate in a true democra- tion that flows through the wire. The free cy by voting at home, and receive quality marketplace of ideas cannot depend upon television programs on demand. The mes- economic considerations of the communi- sage is the same, but the voices have cation companies, and the First Amend- changed. Now the Bell operating compa- If citizens can ment cannot be used to protect those eco- nies want to serve the public by building a only receive one nomic issues. If citizens can only receive fiber optic communication network that one wire, either from the cable companies would allow innovative electronic commu- wire, either from or from the telcos, then free speech could nication services to be delivered directly be undermined, and the First Amendment into the home of the consumer. At the mo- the cable rights of the publice could be abridged. ment, however, they are restricted from The bottom line in this battle may well be owning and providing video programing to companies or from that the need to preserve the First Amend- the public. the telcos, free ment rights of the public may not be the The cable television industry, having most economical model for the develop- grown considerably since 1970, wants to speech could be ment of our nation's future communication keep competition to a minimum. The cable system. There is a philosophical, if not operators claim, with some justification, undermined. 7 economic, justification to encourage two that competing in the television market- wires into the American home. In order to place with the $600 billion giant telco in- yet demanded those services. Perhaps the preserve a multitude of voices, the phone dustry will not be easy and that competing market does not yet justify the $500 billion companies should be allowed to carry video with the telcos for the right to provide en- investment projected to provide a fully fiber programing as a common carrier, but not to tertainment and information services via fi- wired nation. own that product, and the cable companies ber optic cable to the public will end in The second, but more important, argu- should be required to operate more in the disaster, with cable television being defeat- ment concerns the First Amendment. Our vein of a common carrier by carrying a ed economically. Ultimately, claim the ca- democracy, our capitalistic economy and multitude of voices and controlling none of ble interests, the public will be the loser as our libertarian theory of control of the press them. The two wires may ultimately cost the single, monopolistic fiber wire into the are all based on the concept of a free mar- the consumer more, and the phone and ca- home brings the continuing saga of the ketplace of ideas. If all points of view are ble companies may not make all the money communication revolution at an ever -in- presented on a subject, the citizenry should that they would like, but that is a price that creasing price. then be able to make informed choices. The may have to be paid to preserve the free There are only two arguments for and continuation of our system demands that the marketplace of ideas. The danger of using against the single fiber optic cable into the public's First Amendment rights be protect- this dual wire model is that of pricing the home. The first is economic and addresses ed. While the media businesses are the only average consumer out of the information the question of who will be asked to pay for industries that are specifically given consti- markets, but market competition between the new communication systems. The sec- tutional protection, both the cable industry the two wires into the home should negate ond argument concerns sources of informa- and the telephone companies are now de- some of the increased cost to the consumer. tion and the public's right to know, to tell, manding recognition of their First Amend- In addition, as much as increased regulation and to discover truth. These are implicit ment rights in the battle to own the single is abhorrent in today's society, it may be rights contained in the First Amendment. communication wire into the home. But the necessary to guard against the possibility of In terms of the economic question, we only justification for the media's First developing into a discriminatory nation of now have lived with the unfulfilled services Amendment rights is based on the public's information rich and information poor cre- of the impending communication revolution right to know. If cable television is to be a ated by the monopolistic practices of either for 20 years because market forces have not monopolistic medium and have no wired the telcos or the cable industry. gf

Broadcasting Apr 9 1990 30 e All of our subscribers pay to receive Broadcasting magazine every week. Year after year. No freebees. That's unusual in this business where most trade iournals are given away free-or; at best, only 50% of their circulation is actually paid. If that! But because Broadcasting is 100% paid, advertisers recognize that its readers value it more. In fact, most subscribers to Broadcasting also take it home with them, and spend an average of 58 minutes reading each issue. By far the most of any trade publication. Is it any wonder why advertisers- eager to reach these decision- makers-place more advertising with Broadcasting than with any of its competitors? As the saying goes-"You get what you pay for!"

The HMI Estate Broadcasting Jul 31

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Advertising Sales: Distribution Sales: A C T I O N M E D A CROUo BLAIR ENTERTAINMENT : R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting Apr 9

NAT=)3 S0 Horn of plenty, visions of scarcity

The hustle and bustle of the National Association of Broadcasters segment of the audience and use new interactive technologies -the annual convention in Atlanta (March 31 -April 3) projected the advice from Coca -Cola President Donald R. Keough (see page 56). image of a healthy and vibrant industry. NAB President Eddie The three network chiefs, NBC's Robert Wright, CBS's Laur- Fritts was calling the event a "record breaker" and declaring it a ence Tisch and ABC's Tom Murphy (see page 39), while generally "success." But despite that thriving atmosphere, there was an positive about network TV, also believe the industry's survival is undercurrent of anxiety. Broadcasters feel the future of free, over - incumbent upon legislative and regulatory reforms. "We will be the -air television is at risk and are worried about the decline of AM here in 10 years," said Murphy, "but we may not be as healthy radio. and viable." Tisch: "The federal government must decide about Industry leaders stopped short of sounding the death knell for the survival of free over- the -air television or allow cable to contin- either, but it is clear from their statements that broadcasting faces ue to damage us." serious competitive challenges from cable now, and perhaps DBS Tisch is a leading proponent of if carry/must pay legislation and the telcos later. Telco exec- that would require cable sys- utives made no secret of their tems to pay for the carriage of desire to become video services most local signals (see page providers (see pages 52 and 53). 41). Wright also believes it is Fritts exhorted his member- time to develop new revenue ship to step up the fight to pre- streams. NBC affiliates meet- serve the free, over -the -air sys- ing in Washington this June tem of broadcasting (see page have designated as their chief 44). NAB has launched a major priorities repeal of the FCC's offensive in the Congress to see financial interest and syndica- cable reregulated and forced to tion rules and passage of the if pay for the carriage of local TV carry bill. signals. Fritts told his member- Reaction to the if carry /must ship that he welcomes new pay legislation from congres- competitors, with this caveat: sional attendees was generally "Let them compete with their negative. Hollings said the own recipes and their own votes were not there and Rep - menu. And let them compete resentativé Al Swift (D- without government subsidies Wash.) called it "one of the or unfair regulatory advan- craziest ideas" he had heard. tages." "There goes NAB again -one Just whether Congress will of those industry groups never move to slow or stop what NAB able to get its shit together," sees as the evolution of free TV said Swift during a Broadcast to pay TV is unclear. Senate Education Association panel Commerce Committee Chair- prior to the convention (see man Ernest Hollings (D -S.C.) page 45). said little to reassure broadcast- "The cable industry has had ers (page 56). Following a two and a half months to pre- speech at the convention, Hol- sent the negatives on this is- lings was asked what he thought sue. Broadcasters just started Congress could do to preserve selling it," Fritts said. free TV. The senator said: NAB President Eddie Fritts in Atlanta command post As for the growing hostility "There is very little we could do about it." between broadcasters and cable, National Cable Television As- Fritts is not discouraged. He thinks the senator may not realize sociation President James Mooney spoke at an AMST meeting in just how important cable reregulation is to improving broadcasters' Atlanta and stated his wish to make peace (see page 46). Repre- chances for survival. Also encouraging to NAB was the assurance sentative Billy Tauzin (D -La.) has offered to moderate a meeting by four of the five FCC commissioners appearing on a panel that between the industries (see page 36). preservation of free TV would guide their regulatory actions, Convention attendance was down slightly -50,443 this year particularly with regard to cable (see page 51). compared to the 50,820 who attended the Las Vegas show last FCC Chairman Al Sikes provided some good news for radio. He year. There were some complaints that the Georgia World Con- announced that the FCC will soon take a major action aimed at gress Center was hard to get around. "It is like fishing in a new improving the technical quality of AM (see page 38). He also lake," said Ron Peeler, an engineer with wsPA -TV Spartanburg, emphasized the need for a terrestrial HDTV transmission standard. S.C. "You just go round and round." But Fritts said, "We really But broadcasters were grappling with the idea of spending millions spent a lot of money on a pinpoint locator system. We had people for high definition, which if not spent could result in a further handing out maps. We did everything we could to accommodate decline in the marketplace to cable and DBS, which are expected to attendees," he said. Overall "we have had glowing reports," said have HDTV by the mid 1990's (see page 49). Fritts. "Exhibitors seem happy." According to the NAB president, Advertisers are also predicting a more uncertain future. If over - exhibitors said their sales broke all records. And NAB has sold out the -air broadcasters are to survive, they must focus on a narrower the exhibit floor for next year's show in Las Vegas. KM

Broadcasting Apr 9 1990 35 moment and have accepted his kind invitation to meet in his Dear Jim: office at the earliest opportunity. I hope you will join I'm delighted to know you are willing to join me at the me. table to discuss matters of mutual concern. As you know, Kindest regards, the lines of communication have always been open. Eddie Fritts I don't agree with the characterization of our relationship as a "war." My friend, both of us are April 2, 1990 representing, to the best of our abilities, the legitimate interests of our members. I am sure you understand that we Dear Eddie: see the pending legislative process as crucial to our future. Thank you for your letter, which I take as responding to my remarks on Saturday at the MST meeting. We learned a lesson in 1984 when Congress, in considering the Cable Act, told us to stay out of a debate in I have a great deal of respect and affection for which we had no stake. In retrospect, we recognize that Congressman Tauzin, and am happy to meet with him at our involvement in the restructuring of cable's regulatory his convenience to discuss any subject he wishes. If framework is of vital interest and importance to this discussions between NAB and NCTA are to be held under nation's broadcasters. congressional auspices, however, I believe the bipartisan leadership of the House and Senate Commerce Jim, let me clarify several points which can serve as Committees as well as their respective subcommittees parameters for what I hope will be early discussions will also want to be included. between us. We recognize the current mood of Congress is driven in great part by consumer concerns, and we do not It might be logistically easier for you and me simply to wish in any way to impede or slow down the progress of have lunch. legislation. Further, if our discussions are to be truly open Let me know. I will be in town for the remainder of the and honest, we see no point in excluding any issues. month. Everything should be on the table. Sincerely, I have received an offer from our mutually respected friend, Representative Billy Tauzin, who is willing to James P. Mooney facilitate our discussions. I am ready to seize the April 4, 1990 Ray of hope in broadcaster/cable interface Tauzin steps in where most But Fritts doesn't want to limit any talks stake. In retrospect, we recognize that our would fear to tread, offers strictly to must carry; he wants to deal with involvement in the restructuring of cable's to be honest broker in industry the general issue of cable reregulation, a regulatory framework is of vital interest and disputes; NAB's Fritts ready to position with which Mooney disagrees. The importance to this nation's broadcasters." talk but wants wide agenda; NCTA's latter feels, rather, that any NAB /NCTA This time, Fritts said, Congress is not Mooney would rather go to lunch talks should be limited to issues involving telling broadcasters that "we don't have a those industries together. Cable rate reregu- legitimate interest." And he said NAB was Lately, relations between broadcasters and lation, for example, he feels is not the "glad" to put all issues on the table - cable have been chilly, if not downright broadcasting industry's business but should including spectrum fees and fairness. hostile. But last week there appeared to be a be left to the FCC or Congress. And Moo- An NCTA source said, "Mooney thinks slight thaw between the two interests, with ney questioned whether Fritts's suggestion he made a good faith offer and in response National Cable Television Association to put "all the issues" on the table includes the broadcasters are staging a publicity President Jim Mooney offering an olive "spectrum fees, the fairness doctrine and stunt." branch and National Association of Broad- children's television." Mooney's response noted that while he casters President Eddie Fritts appearing As for Fritts's move to broaden the talks has "a great deal of respect" for Tauzin he somewhat receptive. beyond must carry, Tauzin said it was up to believes that if Congress is to oversee the And then, Representative Billy Tauzin (D- the parties. "I don't want to write an agenda discussions, the bipartisan leadership of La.) stepped between the combatants as a for them. I just want to get them together." the House and Senate Commerce Commit- mediator. That was made public by Fritts at a The peace initiative began when Mooney tees and their respective subcommittees convention press conference. He said Tauzin told an Association of Maximum Service "will also want to be included." Logisti- had offered to "facilitate our discussions" by Telecasters audience in Atlanta that it was cally, he thinks it would be "easier for you holding a meeting in his office. time for cable and broadcasters to talk (see and me simply to have lunch." Tauzin told BROADCASTING that he sug- page 46). He said he was not there to Fritts, in a reply late last Friday, said he gested to Fritts that the cable and broadcast "point fingers or assign blame." was not proposing a "congressional sum- industries could find common ground. Tau - Fritts, who responded in writing, said he mit" but that "Congressman Tauzin simply zin, a key member of the House Telecom- was "delighted" to hear that cable wants to offered his good offices, providing an op- munications Subcommittee, said he is try- "discuss matters of mutual concern," al- portunity for constructive dialogue." Fritts ing to serve as a "conduit for positive though Fritts said the "lines of communica- has accepted Tauzin's offer and suggested dialogue. I think they have too much in tion have always been open." they set a date for the week of April 16. "If common and too much to lose if they go to Fritts told reporters that NAB believes you want to follow up with lunch, I'd be war." He said both industries "depend cable reregulation is crucial to "our fu- delighted," he said. upon one another and need one another. I ture." His letter makes the same point. Mooney's response to that round: "I think they ought to be on the same side of "We learned a lesson in 1984 when Con- want an answer. What about Dingell, Mar- the table; there are a lot of other enemies gress, in considering the Cable Act, told us key, Lent, Rinaldo, Hollings, Inouye, Dan- out there." to stay out of a debate in which we had no forth and so on ?" -KM

Broadcasting Apr 9 1990 36 President pushes TV Marti; ITU pushes back

AT NAB convention, President asks the success of America's government - broadcasters are not part of the evaluation broadcasters to support TV Marti; owned broadcasting stations -the Voice of team. Fritts said the NAB will continue to ITU arm sends letter to State America and Radio Free Europe /Radio Lib - seek information regarding the tests from Department asking U.S. to cease erty-in serving the populations of Com- government officials. interference that Cuba has charged munist-dominated countries, in reminding The telex from the IFRB was not the TV Marti with creating them of "the truth." He stated his view of only TV Marti -related problem that con- America's obligation: "We take free news fronts the State Department. Representa- President Bush traveled to the NAB con- broadcasts for granted in America. But tive John Dingell (D- Mich.), chairman of vention in Atlanta last week to urge Ameri- some people risked death to hear the truth. the House Energy and Commerce Com- ca's broadcasters to support TV Marti, the Some people still do. And we're not going mittee, who obtained a copy of the IFRB government's controversial effort to beam to let them down." telex, sent a letter to Secretary of State television programs to Cuba. He was aware Then there was the reference to efforts to James Baker III, asking for answers to of broadcasters' concerns about Cuban re- block signals from abroad -as Cuba has questions he said the IFRB had raised. taliation in the form of stepped -up interfer- been jamming TV Marti's programing since The IFRB said it had twice -on Jan. 12 ence against American AM stations, he the station went on the air early in the and on Feb. 28- written to the State De- said. But he also said, "You represent the morning of March 27. "In the realm of partment requesting comments on Cuban very principle TV Marti exists to serve - ideas and ideals, there are no borders," complaints regarding TV Marti, and was the free flow of ideas." So, "Stand by your Bush said. still waiting for an answer. Dingell asked traditions -the best traditions of America," Given broadcasters' concerns about the why the IFRB queries have gone unan- he said. "I ask you, once again, to stand for possible consequences flowing from the TV swered. He also asked for an analysis of TV Marti, to stand for freedom." Marti broadcasts, Bush had a tough audi- the legal issues raised in the IFRB telex, The determination reflected in the Presi- ence. Still, some of the applause lines as well as "an analysis of the ramifica- dent's speech is involving the U.S. in a worked. "The voice of freedom will not be tions for the United States of being found dispute with Cuba over the legality of TV stilled as long as there is an America to tell to be in violation of the ITU convention" Marti in terms of international law. Initially the truth," in fact, worked twice. But one that was adopted in Nairobi in 1982. Bak- at least, the Cuban argument seems to be who remained unmoved was NAB Presi- er was asked to reply by April 12. prevailing. Bush said in his speech that the dent Eddie Fritts. A State Department official said a re- U.S. "will scrupulously adhere to the letter The NAB issued a statement following sponse to the Dingell letter is being pre- of the law." But on the same day he spoke, the President's speech, in which Fritts said pared. As for the IFRB telex, the State the State Department received a message the NAB appreciates the President's appeal, Department says a response is being draft- from the International Frequency Registra- and "wholeheartedly accepts his concept of ed but that TV Marti will not be shut tion Board, an arm of the International freedom across frontiers." But he noted down. "TV Marti is not causing interfer- Telecommunication Union, saying the op- that broadcasters are worried both about ence to Cuban stations," the State Depart- eration of TV Marti "is in contravention of possible interference from the TV Marti ment said. State was also playing down ...the radio regulation[s], " and requesting signal to stations in Florida and about "re- the significance of a message from the that the U.S. eliminate "this harmful inter- taliatory interference to AM stations from IFRB. An official said the board's "pri- ference." Cuba." Then he expressed the concern mary function" is registration of uses of Clearly, the President saw the speech as broadcasters have frequently advanced the spectrum, "not adjudication." The an opportunity to rally broadcasters to his about the structure of the technical test of official said the U.S. had submitted its side in the TV Marti controversy. He cited TV Marti now under way: the fact that "notification of the TV Mani assignment

Broadcasting Apr 9 1990 37 and is confident the IFRB will process the notification in due course under clearly established provisions of the radio regula- Sikes tells NAB it is tions." According to the IFRB telex, the U.S. in its interest to self -regulate filed its TV Marti notification on March 27. The telex said Cuba is operating a station in FCC chairman says public Sikes also reiterated his opposition to the Havana on a channel 13 assignment which perception that deregulation compulsory copyright license, which, as he was recorded in the master register on June has led to exploitation of put it, allows cable systems to carry broad- 22, 1989, and received on July 12, and is freedom could lead to cast signals and pay "just an administrative- complaining of "harmful interference." pressure for reregulation ly, not market-determined copyright fee." The U.S. contends that the operations of The license conflicts with "our market- TV Marti -it is on the air between 3:45 FCC Chairman Alfred Sikes cautioned place tradition," Sikes said. "There is just a.m. and 6:45 a.m. -do not interfere with broadcasters at the NAB convention that no good reason for the government to re- Cuban television. Officials of the Voice, "gratuitous violence" and indecency in quire UHF independents, for example, to which has responsibility for TV Marti, say programing or "commercial exploitation" bargain...for programing rights, while ca- Cuban newspaper listings indicate a chan- of the public could lead to the government ble companies get the special benefit of a nel 13 in a Havana suburb is off the air compelling them to act "in a more public - compulsory license at an artificially set when TV Marti is broadcasting. They say spirited fashion." copyright fee. TV Marti is designed to protect a channel In a Tuesday morning speech before a "I want to see this system changed," 13 operation in Matanzas, about 50 miles few hundred broadcasters, Sikes cited the Sikes said, eliciting one of the two rounds from Havana. mounting pressure to reregulate cable tele- of applause that interrupted the speech. The IFRB said the U.S. notification de- vision as an example of what can happen. "Without this outmoded regime, many scribed a station at Cudjoe Key with an "It is the popular perception that cable broadcasters would find their signals pur- effective antenna height of 3,050 meters ...companies have inappropriately exploit- chased by cable companies. Some might (or about 10,000 feet) and effective radi- ed their regulatory freedom," he said. not be paid, but would be pleased to have ated powers of 45.2 dbw and 35.2 dbw for Sikes criticized broadcasters for their assured coverage." the video and sound carriers, respectively, (Sikes does not support the so- called with the main direction of radiation said shall carry/must pay legislation pending in to be 207 degrees azimuth. And the board Congress. It would require cable systems said that, in its view, such a station does that choose to carry one broadcast signal to not accord "with the intent and spirit" of carry all local signals and pay a fee to the No. 2666 of the international radio regula- broadcasters.) tions. Sikes also pledged to help broadcasters That regulation is designed to limit achieve "excellence" by promulgating reg- broadcasting in the frequencies involved ulations that preserve the "integrity" of "to national service of good quality within their media. the frontiers of the country concerned." A "Decades ago, the FCC decided to foster station operating with an antenna at the the FM medium as it continued packing the height of the one at Cudjoe Key, the board AM band, and rejected the parallel promotion said, "cannot be considered as efficient use of AM stereo," he said. "Years of regulatory of the radio spectrum in an area which neglect brought AM to its knees. I do not includes other countries." The IFRB called want that to happen again," he said, prompt- for the U.S.'s prompt action in "eliminating the second round of applause. ing this harmful interference." However, Sikes said the FCC has commenced a U.S. officials interpret the regulation differ- "comprehensive FCC Chairman Sikes at NAB convention AM improvement" aimed ently; they say that the provision would not at correcting the problems created by over- bar TV Marti so long as it does not cause failure to take his earlier advice and em- packing of the band in the past and at "harmful interference." brace self- regulation through adoption of a enhancing the quality of AM sound. "Simi- Meanwhile, Representative Larry voluntary code of conduct. larly, in the case of FM translators, we have Smith (D- Fla.), a strong supporter of TV "Each time a story [on a code] appears, reoriented our efforts toward helping sta- Marti, challenged the conventional wis- somebody is quoted as saying how develop- tions improve their service, not simply dom that Cuban efforts to block the sta- ing such a...code presents tough choices," broaden their coverage area," he said. tion's signal are largely effective. On Sikes said. "Unfortunately, we all face (The next step in the FCC's AM effort is Wednesday (April 4), for instance, The tough choices. And it is important, howev- scheduled for this Thursday [April 12] when Washington Post, in a story out of Ha- er, that all of you realize what the real the agency is expected to launch an omnibus vana, reported that, because of the "jam- choice is. The choice is not between having rulemaking aimed at setting new technical ming," "it appears that practically no one values or not having values in broadcasting. standards and eliminating interference in the in Cuba has seen TV Marti." Rather, it is who will act to set them." AM band through a variety of means.) But Smith, at a press conference that According to Sikes, broadcasters' eco- To foster "individual opportunity" in same day, cited findings of a research nomic freedom as well as their freedom of broadcasting, Sikes endorsed policies and effort indicating that TV Marti "is reach- expression depends on public and govern- actions aimed at increasing minority partici- ing nearly half of the Cuban population," ment approval. "And because of their po- pation in the electronic media. "Given the that the interference is concentrated in tential to erode and compromise their criti- central role broadcasting plays in our econ- Old Havana, where most of the embassy cal national consensus," he said, "certain omy and society, it is especially important personnel, correspondents and foreigners industry practices pose a potential danger." that all Americans have a full and fair reside. The study was conducted by the If the public perceives that "market - chance to participate," he said. "So we Miami research bureau of Radio Marti, based policies...foster gratuitous violence need-and will continue aggressively to which began broadcasting to Cuba five or obscene or indecent programs, ...[leads] pursue -strong equal employment opportu- years ago. Researchers interviewed 300 to commercial exploitation, to simply reap- nity in broadcasting." Cubans who arrived in the U.S. between ing higher and higher profits, without put- Sikes gave a plug for BROADCAP, the March 28 and March 31. ting anything back...it will pressure offi- NAB -sponsored organization that finances The VOA has yet to endorse those find- cials to act," he said. "Pressure will grow purchases of broadcast stations by minorities. ings. A spokesman described them as for the government to intervene, to compel "We need more industry initiatives such as "encouraging," but said they were "pre- the industry to perform in a more public - BROADCAP, and we also need more re- liminary" and "must be evaluated." -12 spirited fashion." sources for that important program." -Hat

Broadcasting Apr 9 1990 38 NBC President -COO Bob Wright, ABC commentator Jeff Greenfield, CBS President -CEO Larry Tisch and ABC Chairman -CEO Tom Murphy Television's future as viewed by network chiefs While heads of ABC, CBS and NBC As to whether the networks would merge would be that it would be a new toy" that agree on issues of fin -syn and with their opponents in the fin -syn struggle, would distract CBS executives from their if carry,must pay, they differ the studios, Wright said that the current primary task, getting the network out of in some areas, including DBS rules against network syndication would third place. largely render a network merger inefficient Another potential revenue stream, The helmsmen of the three television with all but Disney. Tisch said he had "no DBS, was discussed, with Tisch being network parent companies steered differ- news" on an oft -mentioned CBS-Disney opposed to any involvement: "I don't ent courses in their discussion of strategic merger rumor, but commented: "I don't think it is in my best interest to destroy the issues last week before a Tuesday morn- think owning a studio solves the networks' system of local affiliate distribution." ing audience at the Atlanta World Con- programing problems. Anyway, we have Murphy said Capital Cities /ABC has gress Center auditorium. Yet on the poli- the ability right now to start our own stu- "never been hardware people, but that is cy questions of financial interest and dio." not to say we wouldn't consider making syndication and if carry/must pay, the Greenfield asked Murphy about Prime an investment in DBS along the lines of three -NBC President and Chief Operat- Time Live and the perception of some that Sky Cable. We are looking at it with great ing Officer Bob Wright, CBS President the news show was not living up to advance interest, maybe for our cable networks" and Chief Executive Officer Laurence billing. Said Murphy: "We are thrilled. (partly owned ESPN, Lifetime and Arts & Tisch and ABC Chairman and Chief Ex- Last year we had an 11 share at that time Entertainment). ecutive Officer Tom Murphy- managed period, and now we have a 15 or 16 share. Murphy had earlier suggested in prepared to agree with and complement each oth- Furthermore, it is a natural lead-in to local remarks that broadcast television would er's discussion. stations' late news." survive DBS: "TV and radio will not be ABC News commentator Jeff Green- As for the networks' battle with cable, dead in the next 10, 20 or 30 years. I don't field moderated the session and asked Wright used cable's recent winning of the foresee a revolution in this area, but, rather, Murphy, Tisch and Wright if the three NFL Sunday night package to illustrate an evolution." Tisch agreed: "Technology networks would still be around 10 years cable's inherent advantage. The NBC is no longer the challenge, or indeed, the from now. Wright drew an analogy to the chief said the $225 million annual cost of answer. The viewer already has a multitude survival of movie theaters despite new the four -year package was entirely offset of choices. I believe that the American peo- technologies. He noted that although they by cable subscriber fees (60 million sub- ple, if given the choice, will continue to survive, the theaters are now just one link scribers paying 32 cents per month). want television stations that are locally in a chain of distribution that also includes "The advertising revenue is all profit," managed and that respond to community foreign revenue, home video and televi- he said. By contrast, Wright said the net- needs and concerns." sion syndication. Tisch added that it was works "have to develop other revenue The CBS President urged the audience to not just a question of survival for the streams." "take the message" about the need for reg- networks, but of their continuing to be a As for getting involved in cable program- ulatory change "...to our congressmen and "vital force." ing, Wright noted that many of the existing senators now, before it is too late." Tisch Restricting the networks from their services are owned by cable operators said that Washington often waited until a role, said Tisch, were various regulations "which makes it very difficult" for the crisis, leaving the government facing a situ- that have altered the economics of the networks to compete. Tisch said that it ation where, "...the ability to act at all may television business so that it "no longer would probably be too late to start in that have passed." follows consumer preference. Despite our business: "Maybe we missed the boat on NBC's Wright also used the forum to overwhelming ratings edge, other compet- getting in on cable.... I don't think we announce the appointment of Peter Chri- ing media have become much more profit- could start now and be profitable with it." santhopoulos as head of the Network Tele- able." The CBS executive said another problem vision Association (see page 76). -GF

Broadcasting Apr 9 1990 39 Refined HDTV cost estimates less daunting FCC advisory committee's latest conversion today, it could expect the pro- acceptance and cost effectiveness." figures show lower price options ject to reach eight figures before comple- Many experts and observers of the for switch to simulcast system: tion. HDTV issue at NAB agreed with the com- worst -case cost for full HDTV FCC Chairman Alfred Sikes said during mission's emphasis on simulcast systems conversion same as 1989 snapshot a March 21 meeting of the advisory com- over EDTV. "Obviously [the $38 million mittee that the commission's goal is to ap- figure] is not the way it's going to be in the Now that the FCC has cleared away some prove a standard based on the most expen- long run. I think the way it's going to of the questions about what form the future sive current option, a simulcast HDTV happen is that stations will buy a little bit of high -definition television terrestrial trans- system, by the second quarter of 1993 equipment at a time, the largest stations mission standard will take, broadcasters are (BROADCASTING, March 26). Sikes has will convert first and the prices will go way taking a closer look at the practical matters since said that the FCC plans to standardize down with the volume," said Margita of HDTV conversion, especially cost. The a terrestrial system that will be of high White, president of the Association of Max- latest HDTV conversion cost estimates enough quality to allow broadcasters to sur- imum Service Telecasters. from the FCC's advisory committee on ad- vive in the future telecommunications Broadcast stations have been given vanced television service, which were re- world, which is likely to include HDTV something of an advantage by the FCC be- leased during the NAB's 44th annual distribution from alternative distribution cause of the planning lead time before 1993 Broadcast Engineering Conference, are not media. that is still available, said Roy Stewart, as intimidating as the $38 million- per -sta- The FCC will not decide whether to stan- chief of the FCC's Mass Media Bureau. "I tion figure released by the group one year dardize a lower -quality enhanced -definition would suggest that you use the time be- ago, and the prices are expected to continue system (EDTV) system until after a deci- tween now and the time that the commis- to go down. sion on HDTV is made. But Sikes said that sion makes a selection on a simulcast sys- But the estimates also show that there is EDTV should undergo the same testing that tem, lest you get left behind competitively currently no inexpensive conversion to full will be made for simulcast systems to deter- in your market," he said. HDTV. If a station were to attempt full mine "its technical attributes, its consumer Others, such as Michael Sherlock, president, NBC operations and technical services, favor approval of an EDTV standard High interest in high definition by the commission at the same time that it sets an HDTV standard. Broadcasters It is estimated that about half the attendees that registered for this year's NAB would have the option of implementing the convention also went to view the NAB Advanced Television and HDTV Production EDTV system first as an economical Exhibit, which was held at the Atlanta Inforum, a few blocks away from the "bridge" to later implementation of Georgia World Congress Center. The show's organizers were pleased with the HDTV. Sherlock, who is also the chief turnout. No solid figures had beeri compiled last week because separate regis- spokesman for the Advanced Television tration for the HDTV show was not required. However, based on the number of Research Consortium (ATRC), said that brochures handed out at the door, it is believed that between 25,000 and 30,000 conversion costs for broadcasters are still attended the four -day event (March 30 -April 2). likely to be too steep in 1993 and that the Advanced Compatible Television The 100,000- square -foot exhibition featured the latest in HDTV recording and ATRC's system a logical next step." transmission and display. Cameras, recorders, projectors, direct -view screens and (ACTV) "is One year ago, the $38 million figure first several other pieces of equipment in the 1,125/60 format from 36 different exhibitors appeared in a controversial cost analysis were demonstrated, often in interesting new nonbroadcast applications. report released by an advisory committee Among were and transmission system exhibits computer simulations taped subgroup headed by Robert J. Ross, direc- demonstrations of the proposed systems rather than prototype hardware demon- tor, broadcast operations and engineering, strations. But attendees had a chance to see 787.5-line progressive moving KYW -TV Philadelphia. At the time, Ross pictures, which is the proposed input format for Zenith's Spectrum Compatible cautioned that the report was a "snapshot" HDTV system. At the Zenith display (below), a telecine by Showscan Production of equipment costs at that time and that $38 Corp., Culver City, Calif., converts 70mm film shot at 60 frames per second into a million was a worst -case figure which Broadcast Television Systems KCH -1000 multiformat HDTV camera to produce would probably not be the actual cost of the 787.5 pictures. conversion after the approval of an HDTV transmission standard. The updated snapshot delivered by Ross during this year's NAB was based on the figures and estimates available as of January 1990. It reevaluated the costs based on the conversion costs of each individual EDTV and HDTV approach, the variations in cost depending upon market size and cost savings achievable if full implementation is not done immediately with affiliate stations first spending for the equipment needed to pass the network signal. Considering those factors, the second Ross report estimates that full conversion costs today range from $1 million for EDTV in a small market to $38 million for HDTV in a large market. The price of simply passing an EDTV network signal could be as low as $250,000 while the cost for passing HDTV is estimated to be $8 million at the highest. Ross separated the various television transmission systems into five groups, with

Broadcasting Apr 9 1990 40 Group 1 being the current NTSC system. Group 2 is identified as EDTV systems that could pass the signal through stations' current core equipment (routers, master control consoles, etc.) with some modifications (for 16:9 aspect ratio) needed for current studio and transmission equipment. ACTV is considered to fall into that category. The report estimates that the cost of conversion in this group would range from about $1 million in small markets to about $5 million in large markets. Group 3, identified as systems that would require no modification to current core or transmission equipment but requiring the purchase of HDTV (1,050/59.94) cameras, was meant to define Faroudja Laboratories' SuperNTSC system. Because HDTV studio gear is currently the most expensive aspect of station conversion, the SuperNTSC cost NAB panelists Hedlund. INTV: Shooshan. consultant: Vetter. WVLA -TV Baton Rouge; Carp, Turner estimate is significantly higher than ACTV. and Secrest of Wiley, Rein and Fielding ranging from $5 million to $20 million. "It is in error in our case," Yves Far - oudja, president of Faroudja Labs, said fol- If carriers face must payees lowing release of the report from his display booth on the NAB exhibit floor. Broadcast and cable industry WVLA -TV Baton Rouge, also appeared on HDTV input is not necessary for implemen- representatives make their the panel. He said broadcasters are merely tation of his system, and all of the equip- respective cases vis -a -vis attempting to level the playing field. Fur- ment in the booth was displayed without if carry must pay proposal thermore, he said he thought the discussion HDTV input, he said. was overlooking the "national interest" at Ross replied that all of the technical doc- "I strongly urge the broadcast community stake. "It is not good to separate access to uments submitted to the advisory commit- to remember how confident you were that .TV between people who can pay for it and tee by Faroudja, which were the basis of the the original must carry rules would survive people who can't pay for it." Vetter also report, have called for use of a 1,050 -line the courts." That was a reminder from believes the future of free TV is at stake. camera. The cost of passing the network for Turner Broadcasting's Bert Carp, who was "What we are trying to do is think outside SuperNTSC and ACTV systems would be representing the cable industry on an NAB the envelope," he said. the same, he said. panel dealing with legislation that would Moderator Jim Hedlund, president of the MUSE -6, the NTSC receiver- compatible not only require cable systems to carry most Association of Independent Television Sta- EDTV system developed by Japan's NHK, local signals but to pay for them as well. tions, pointed out that cable argues that the falls into the Group 4 category, described An if carry/must pay bill is being pushed bill would result in higher rates. But ac- as systems requiring full HDTV production by NAB and the Association of Indepen- cording to Secrest, the measure includes studios and modifications to the transmitter. dent Television Stations. "The First provisions that would reintroduce rate regu- Conversion costs for the system are now Amendment is not going to say that in a pay lation. "It takes the air out of a cable sys- estimated to be between $10 million and world, ABC and NBC do not have to com- tem's ability to charge subscribers," he $32 million. pete against each other," said Carp. "No said. Taiji Nishizawa, director of NHK's ad- form of must carry has ever been upheld by Consultant Harry (Chip) Shooshan with vanced TV systems research division at its the courts," he said. "If you can devise a NERA was sympathetic to NAB's efforts to Science and Technical Research Laboratories form of must carry and it is upheld by the "remedy the imbalance between broadcast- in Tokyo, did not dispute the report's find- courts it is not going to be based on this ers and cable." NAB and the United States ings. He said that MUSE -6 is proposed main- concept. You are taking yourselves into Telephone Association are among those ly as an alternative to its simulcast Narrow - uncharted waters," said Carp. that have used Shooshan as a consultant. MUSE system should additional spectrum for But Carp's arguments were quickly re- But he was unsure how "politically achiev- simulcast systems not be made available. "In butted by lawyer Larry Secrest of Wiley, able" the proposal is in its current form. He terms of picture quality, Narrow -MUSE is Rein & Fielding, which represents CBS, a said there was no question that cable has much better than MUSE -6," Nishizawa said. chief proponent of must pay. Secrest said monopoly power. But he said that to poli- Simulcast HDTV systems such as Nar- there is nothing unconstitutional about a bill cymakers it looks like broadcasters don't row-MUSE, Zenith Electronics Corp.'s that recognizes broadcasters' property want to break down that monopoly power, Spectrum Compatible HDTV and the rights. Furthermore, he said the measure but that '`you want to extract your share HDTV systems now being planned by the does not have an "absolute" must carry from the consumer." ATRC would fall under Group 5, the most requirement. Cable has an option not to Carp said broadcasters have been "ex- expensive scenario. Full conversion to such carry any signals, Secrest said. ceptionally difficult" to work with on the systems would require reconstruction of Under the must pay legislation, cable must carry issue because of their "con- core plant and production facilities, pur- operators who choose to carry one local fused objectives." Said Carp: "You were chase of a second transmitter and, in some signal would ultimately have to carry a very close to getting carriage and then cases, construction of a new tower. complement of stations, up to about one - moved on to payment. You're trying to Ross emphasized that many of the figures third of their channel capacity. kid yourselves that you're going to come are constantly moving targets and that some Carp said broadcasters might be able to up with a world that is going to give you have already changed since this year's re- sell the idea to Congress but not to the payment, that you won't have to bargain port was completed. The estimate of the courts. He thought broadcasters were "kid- for payment, that you can go to the FCC Zenith system may be especially fuzzy, he ding" themselves. He said the "window of and they can tell you how much it is and said. "Today, that [figure] is more expen- opportunity" to act on must carry is "very that ABC and NBC aren't going to have to sive than it ought to be. Until I get some short." But the NAB leadership, he added, fight with a third party to see who gets the feedback from somebody about what the "is saying that statutory must carry is not bigger payment. And that you're going to transmitter, transmission line and antenna what they want." divide it up somehow on the basis of rat- are going to look like, we're still stabbing Cyril Vetter, one of the chief architects ings. This proposal is never going to be- in the dark," Ross said. -RMS of the must pay proposal and owner of come a governing force." -KM

Broadcasting Apr 9 1990 41 NBC asking affiliates to kick in for football Network wants stations in AFC of its carrying the Houston Oilers and also saying "NBC's only recourse is to cut it franchise cities to help an idea of what would be fair over a four- [compensation] across the board." Good - offset network's rights fee year period. I don't think they are asking game was among the more vociferous in for a one -time hit...it would carry through opposing the proposal: "NBC went ahead NBC wants some of its affiliates to help pay the entire contract." Ruby added: "I hate with their bid, and they should pay for it." $25 million to $50 million of the cost of its to see the network agree to a package that Response from the other two networks var- rights to American Football Conference has to be negotiated after the package has ied. ABC has already told its affiliates that it games. The network first broached the sub- been agreed to." will continue the same arrangement for Mon- ject to some affiliates in AFC franchise NBC TV President Pier Mapes said that day Night Football, whereby the network cities while still negotiating its $752 million all details of the proposal are not yet in provides one hour of compensation for affili- four -year deal with the NFL. Those who place but that NBC would not be asking for ates in markets 100-plus. Nor is ABC sched- had not been contacted at that time ex- all "or even half of the [net] profit." NBC uled to ask affiliates for the return of any pressed concern last week that the network had considered extending the proposal to commercial inventory within games. had made its bid without consulting them. markets adjacent to franchise cities but de- Tony Malara, CBS president of affiliate As of last week, executives representing cided against it. Mapes said that calls made relations, said the network, which pays no some of those stations -in AFC cities at the 1 1th hour to affiliates drew the re- compensation, has no current plans for a where NBC does not have O &O's -were sponse, "For that kind of money, let's not change. But Malara said there might be discussing the possibility of presenting a lose it." conversations with the affiliates leading up joint front to the network. NBC recently obtained from the affiliates to the network's affiliate meeting in late One of the stations that would be affected help in paying for the summer Olympics by June: "Anybody who is alive out there and is KPRC -TV Houston, owned by H &C Com- recapturing $30 million in "soft" advertis- breathing knows that the networks need to munications. Jon Ruby, general manager of ing inventory, said Ruby. Mapes discount- seriously advance discussions that deal with co -owned KVOA -TV Tucson, Ariz., and a ed suggestions that it would request addi- non -traditional methods. At the same time member of the NBC affiliate board sports tional help from all its affiliates. Group W we have an enormous investment in our committee, said: "The network said it has Television President Tom Goodgame was affiliate relations and we don't want to an idea of what KPRC -TV gleaned by virtue earlier quoted in the Los Angeles Times as mess that up." -GF `Cosby' moving on in Miami

WTVJ(TV) sells rights pie, in an access sitcom block, which is a to competing WDZL(TV); much better environment." other switches in works It is clear that Cosby switches are being considered or proposed in other markets. The Cosby Show, in syndication, switches KPtx -Tv San Francisco, the Cosby station stations in Miami today (April 9). NBC - there, has shopped the show around, ac- owned WTVJ(TV) there in effect sold its cording to market sources. Station officials rights to the show to independent have already said they will not renew it. WDZL(TV), ch. 39. The deal is significant in And in some cases, even where the that it illustrates the unmet expectations of Cosby incumbents say they are happy with some affiliate stations that ponied up record the results, independents in the market have dollars for the show, which was sold by made offers to buy the program. St. Louis Viacom as one that would boost entire day - is one example, and a sensitive one, given parts, particularly early fringe and evening that KMOV(TV), the current Cosby station in Harvey Cohen of WDZL(TV) Miami with Cosby news, on affiliates. the market, is owned by Viacom. The transfer is also significant in that it syndication and offered the station. In St. Louis, Cosby is number one in the shows Cosby distributor Viacom Enter- Harvey Cohen, vice president and gener- key men and women demographics, but prises' willingness to accommodate, at least al manager, WDZL, confirmed that talks second in household numbers to Jeopardy! in the case of wTVJ, a Cosby client who with WTVJ over the show began last year, on KSDK -TV. Both shows are used as news believed its needs were being underserved but broke off because the initial asking lead -ins, and KSDK -TV, the NBC affiliate, by the program. Viacom has the contractual price was too high. "They were suffering continues to be the clear winner in evening right to approve or disapprove a transfer of with it, and we thought maybe there was an news, both in households and demograph- the show from one station to another. Via- opportunity for us, at the right price, based ics, while KMOV -TV is second in both com would not comment on the switch. on the performance of the show on other households and demos. It is believed that WTVJ paid in the neigh- independents around the country." Sources in the market confirm that inde- borhood of $70,000 per week for Cosby in Talks resumed about a month ago, said pendent KDNL -TV approached KMOV -TV its initial run, a purchase that was closed Cohen, and after "a lot of phone calls, NBC about selling it Cosby. A short time later, before NBC bought the station in early and WTVJ were able to work something out competing independent KPLR -TV also made 1989. Sources in the Miami market say with Viacom. It's a good deal for both sta- an offer. KMOv has not ruled out such a WTVJ had been shopping the show around tions." Cohen said Cosby will mn at 6 p.m. transfer, sources said. "In St. Louis you for about a year, and that WDZL agreed to as part of a two-hour sitcom block. have a different case than Miami or San pay perhaps half the weekly rate that WTVJ WTVJ initially ran the show at 5 p.m. as a Francisco, where clearly there's a perfor- paid, for the remaining three and a half news lead -in, where it was "totally incom- mance problem," said one source. years of the first Cosby syndication cycle. patible," said Richard Lobo, vice president In St. Louis, Cosby has helped KMOV -TV Sources also said that WTVJ will make up and general manager, WTVJ. "The flow just maintain a second place position in early at least part of the difference between what didn't exist." He then tried it at 4 p.m., fringe and news. "But the station is not a they agreed to pay initially for the show and leading out of the network soap opera line- traditional off- network station," said one what WDZL agreed to pay, in exchange for up, where the results weren't much better. market observer. "So they have to weigh Viacom's approval of the transfer. WDZL. "Around the country, stations with the best what kind of dollars another station would did not pick up second -cycle renewal rights success [playing Cosby] are independents," pay for the show and how those dollars for the show, or for A Different World, both said Lobo. "They have the flexibility to could be invested in terms of other program of which Viacom is currently selling in play it anywhere on the schedule; for exam- possibilities." -sM

Broadcasting Apr 9 1990 42 Discussion of TV Marti untethers strong reactions TV Marti director says U.S. will Radio Marti as well as American AM sta- Marti testing -which is to continue for a protect American stations from Cuban tions. 90 -day period -is being conducted in the retaliation; possibility of The director of TV Marti, Antonio Na- early morning hours. If the President deter- military action raised varro, leadoff speaker on the panel, indicat- mines, following the test, that the project is ed he was aware of what awaited him. feasible, and TV Marti becomes a perma- A sample of the passions the debate over "Welcome to our crucifixion," he said. nent part of the VOA operation, it would Television Marti has generated in the U.S. But he stressed the government's commit- operate in something closer to prime time. was evident last week in a meeting room of ment to protect American TV stations. TV It was left to Representative Al Swift (D- the Georgia World Congress Center in At- Marti- caused interference "will not be tol- Wash.), who is becoming one of Con- lanta. There was talk of the new service -a erated," he said. And the FCC's regional gress's most vocal critics of TV Marti, to TV version of Radio Marti, which has been director for the Southeastern U.S., Carl say publicly what some others in Washing- broadcasting news and entertainment pro- Pyron, who was also on the panel, said a ton are bruiting about privately-the possi- graming to Cuba successfully for five decision on whether TV Marti should be bility of military action. "The big question years -leading to increased tensions be- taken off the air because of interference to is: If you get to the point where there is tween the U.S. and Cuba, even, possibly, American stations could be made almost major dissatisfaction with Cuban interfer- to "military involvement." There was talk, instantaneously. The decision would be ence to U.S. stations, what do you do too, of American clear- channel broadcast- FCC Chairman Alfred Sikes's, and Pyron then ?" He said he would not expect the ers suffering far more interference from Cu- said the necessary information could be U.S. to back down. "That's when it gets ba's high -power AM stations than they gathered and transmitted to him in "about a scary." The resulting "radio war," he have been reporting. The stated reason for minute." Commission engineers are moni- said, "could lead to difficult diplomatic, the silence: reluctance to become involved toring the station closely. conceivably military, involvement." Feed- in a "political" issue. But VOA's TV Marti project director, ing such speculation have been reports out The passions were expressed during a George Berzins, was not as forthcoming as of Havana about military preparations being panel session on "the interference conse- broadcasters in the audience would have made to protect the facilities blocking the quences" of the government's project to liked in responding to some of the ques- TV Marti signal. deliver television signals to Cuba, as a tions. Pat Roberts, president of the Florida If the situation leads to military action, means . of providing "uncensored news." Association of Broadcasters, for instance, Swift said, "this whole thing will be looked The session, as things developed, served as asked about reports TV Marti was not oper- back on as a huge, disastrous silliness." a backdrop for the speech President Bush ating at full power. He was concerned And it would be "a silliness" for which he delivered to the convention the next day about whether TV stations would be pro- feels Congress would share a large burden (Monday, April 2), expressing his strong tected in the event TV Marti power was of the guilt. He said TV Marti was autho- support for TV Marti and calling on the increased. Without offering any details rized-"it slipped through Congress," was broadcasters to "stand for TV Marti," about the station's power, Berzins said how he phrased it- without the debate he which he equated with standing for freedom only: "Our concern is to protect U.S. feels should have been held. "It's Con- (see "Top of the Week "). broadcasters. That speaks for itself." gress's fault; no one else's." As the President noted in his speech, But what of Cuban- caused interference? But he also pointed the finger of respon- broadcasters fear interference problems- What would be the U.S.'s reaction? Na- sibility at the Cuban American community from errant signals of TV Marti, which is varro said that decision "goes beyond the in Florida, saying the driving force behind transmitting from an aerostat tethered province of the Voice of America," under the TV Marti project was "a small group of 10,000 feet above Cudjoe Key, in Florida, whose jurisdiction TV Marti operates. "It people in one state who are extraordinarily and from a threatened retaliatory effort by would have to be resolved at a much higher concerned that these services proceed. No Cuba aimed at American AM stations level-The State Department, the National one else in the other 49 states gives a throughout large areas of the country. Security Council, the President of the Unit- damn." Cuba, which calls the TV Marti operation ed States. I'm sure they're prepared to take Among the questions still to be answered aggression against its sovereignty and a vio- all these things [into consideration]." about the TV Marti operation in a definitive lation of international law, has been block- Then he put the situation into this con- way are the gains and losses from TV ing the TV Marti signal, on ch. 13, since text: "Fidel Castro is a bad boy doing these Marti. Swift sees the U.S. gaining nothing the testing period began, after midnight things to AM stations. TV Marti is not from a blocked signal and possibly losing March 27. Cuba has also warned it is pre- being a bad boy by transmitting on an emp- much from interference knocking out Radio pared to take retaliatory measures against ty channel at an empty hour." The TV Marti -which he regards as a valuable tool

Moderator Ralph Justus, Navarro. Berzins. Pyron. Roberts. Vriesman, Johnson. Swift

43 in reporting to Cuba-as well as American khz), WWWE Cleveland (1100 khz) and KSL world. A number of delegations from other AM stations. Navarro said that the adminis- Salt Lake City (1160 khz). Johnson also countries, including some from brand new tration's information is that while TV Mar- said Cuban outlets with power of between democracies, have come to us seeking to ti's signal is being blocked in Havana, it is 50 kw and 300 kw have been operating on learn more about our system of free over - being received "loud and clear" outside the U.S. regional channels. But, he said, "both the -air broadcasting." city. However, the Cuban government last the FCC and the State Department are sur- But the industry still faces some serious week eased restrictions on journalists' ac- prised by the lack of complaints they are challenges and Fritts called on his mem- cess to the country, presumably to permit getting." Indeed, the FCC reported receiv- bers to become more active. NAB, he them to witness what the government ing only two complaints when Cuban high- said, needs broadcaster support. "So let claims to be a successful effort to frustrate power stations broadcast a three- hour -plus us think clearly, be nimble...and true to U.S. hopes for its new television service. speech by Castro on six clear channels on our heritage of localism and public ser- In any event, Navarro said the U.S. in- the night of March 23. vice. If we do all this, the wave of the tends to continue broadcasting despite the Why so few complaints? Johnson said he 1990's will be a renewed national dedica- interference. "If we keep on transmitting has talked to personnel at the stations and tion to local community service through the signal," Navarro said, "the Cubans found the engineers "upset." "But man- free over -the -air broadcasting...and we will find a way to receive it." agement," he said, "doesn't want to get will ride the crest of that wave into the For all of the talk about threatened retali- into a political fight. That's the price you're 21st Century and beyond." -KM ation, Wallace Johnson, former chief of paying for Radio Marti, now TV Marti." what was then called the commission's Johnson urged broadcasters suffering Cu- Broadcast Bureau and who now operates an ban interference to contact the FCC or the engineering consulting firm, said in effect State Department. So did Wayne Vriesman, Chaseman takes aim that the feared radio war had already begun, of Tribune Broadcasting, who is president but was going unreported. Johnson said of the Clear Channel Broadcasting Service. at trade associations FCC monitoring of Cuban stations with He said he had written clear- channel sta- power of up to 1500 kw-30 times more tions before TV Marti went on the air, Post -Newsweek executive questions powerful than the maximum allowed Amer- urging them to report incidents of interfer- whether 'hired guns' are looking ican AM outlets- indicates they have been ence. Now he was asking nonclear- channel after industry's interest or eroding much of the distant skywave signal, stations to do the same. "If the government involved in power play and even some of the groundwave, of five hears nothing," he said, "they assume all clear-channel stations. He was referring to is quiet. That is not the case." Washington trade associations in general WMAQ Chicago (670 khz), wcco Minne- Nor was it the case at the panel in Atlan- and the National Association of Broadcast- apolis (830 khz), WHO Des Moines (1040 ta. -12 ers in particular were given less than kid - glove treatment at a session of the Broad- cast Education Association that preceded the NAB convention in Atlanta. Fritts sounds a call to arms Joel Chaseman, vice president of the Washington Post Co., questioned whether He exhorts broadcasters to be trade associations-which he called "hired more aggressive in defending guns " - always served their members' in- free over -the -air system terests or sometimes were more concerned about their own. And Representative Al Free over -the -air broadcasting is a system Swift (D- Wash.) made it painfully clear he worth fighting to preserve and that is what does not think the NAB is as well focused National Association of Broadcasters Presi- as it might be. dent Eddie Fritts is asking his membership The two were on a panel dealing with to do. "The Future of TV and Cable." None of Fritts sounded his call for action as the the panelists sought to say what that future convention got under way last week. Said will be, although Representative Hal Rog- Fritts: "Free over -the -air broadcasting has a ers (R -Ky.), a member of the House Appro- history of dynamic and demonstrable ser- priations and Budget Committees, said that vice to society. It is a system we must fight technological development is moving at full to preserve...not because it is in our self tilt and that anyone standing in its path interest -which it is-but because it is the "will be run over." He is against govern- modern manifestation of free media that ment action to slow it down. So is James have served our people well." Robbins, Cox Cable president. Whatever He also urged broadcasters to ''rededi- Fritts legislation is enacted, he contended, should cate" themselves to serving the public in- with their own recipes and their own menu. preserve what he said, without elaboration, terest. Community service is '`our lifeline And let them compete without government are "the incentives that allow broadcasters not only to the past but also to the future." subsidies or unfair regulatory advantages." and cable operators" to offer viewers diver- He said that no matter how much the com- Fritts said broadcasters have the best sys- sity and choice. munications marketplace changes, "it is tem in the world. "Localism and communi- But Chaseman, who is the former presi- our community service commitment that ty service are not just buzz words; they are dent of Post Newsweek Stations and who gives broadcasting its unique place in thriving realities. We are truly the only heads various industry groups, including the American society." source of local news, information, commu- Association of Maximum Service Telecast- Moreover, Fritts said he believes it is that nity service and public affairs programing ers, offered something close to a cataclysmic commitment that will reinforce broadcaster delivered absolutely free to every person in view. He sees the broadcasting system as arguments on Capitol Hill and at the FCC the country." "technology driven" and as having evolved for a more "balanced marketplace." Any assertion that broadcasting is in its without direction. Now, he said, "it is at a He warned his members, however, that it "twilight year," he said, is wrong. "Be crossroads. "I believe this Congress and the will not be easy. "We must be alert to empowered by the already -free nations of next one, this FCC and the next one, will changes in the challenge, because the rules Europe which, after decades of following determine the direction the system will take of the game may be about as unstable as another model of television and radio, have for the rest of the life of this nation." And he those of Alice in Wonderland's croquet decided that they want to use ours as a would not like to see the decisions "ad match with the Queen of Hearts." guide." libbed" or left to "the technology- driven The NAB president said he welcomed He said foreign broadcasters are looking concepts of the moment." new competitors, but "let them compete to the U.S. "Our system is a beacon to the Like Robbins, he is interested in promot-

Broadcasting Apr 9 1990 44 ing diversity of voices. But, he said, indi- should make it clear that the public interest cating concern about the growing power of provision of the Communications Act of cable, "diversity of ownership and of 1934 -the provision he said embodies the says voices breaks down if there is no assurance concept of localism -is preserved. He not- Swift those voices can reach the public," he said. ed that cable television could provide such "If you have to pay for information, we are service, while other new technologies, like campaign reform facing a different country in the years direct broadcast satellite service, could not. ahead," one, he said, that would be "more Local service, Swift said, "is tremendously coming compartmentalized." important." It was in looking ahead to that bleak Swift offered his assessment of the Congressman tells broadcasters prospect that Chaseman expressed concern NAB's ability to keep focused in a discus- a bill will move by Memorial Day; about trade associations. He said companies sion of the broadcasters' if carry/must pay his legislation would require "are driven by the bottom line" and local proposal now generating considerable con- free air time for candidates; cable and broadcast companies "try to troversy. He called it "one of the craziest but there appear to be problems work together." But Washington trade as- ideas" he had heard, and an effort by the between House and Senate versions sociations, he said, "are at a level of con- NAB to accomplish what he considers con- that may hold up final passage tending over power." flicting goals. "Sometimes the associations' interests Swift said broadcasters had been close to Campaign reform is one of the most conten- are not always aligned with and do conflict gaining their goal of must carry when they tious issues pending before Congress. And with their members'," he said. "Some- introduced the concept of requiring cable because it generally holds the threat of a times their interests are to stay in busi- systems to pay for programs they were cost for broadcasters, it makes them ner- ness." And because of their "articulate- obliged to carry. He said that moved every- vous. So everyone involved can start hold- ness," he said, sometimes they battle for thing back to square one, then added: ing breath and gritting teeth. Representative the sake of battle. Sometimes those issues "There goes the NAB again-one of those Al Swift (D-Wash.), chairman of the House are too important to be left to hired guns." industry groups never able to get its shit Elections Subcommittee, predicts that a re- Swift's thesis was that the conflict be- together." form bill will be "off the floor" by Memo- tween television and cable was one between He said FCC Chairman Alfred C. Si- rial Day. technologies and their different economic kes's proposal to eliminate cable's com- Swift made the prediction at the NAB needs-and that "government can't deter- pulsory license -and require cable to ne- convention. Along with four other members mine which will prevail." His concern was gotiate for the programs it carries is-"a of Congress, he had been on a panel dis- that, whatever the outcome. Congress better idea." -LZ cussing the issue of campaign reform-and, in the process, demonstrating its conten- DSA winner tiousness. Still, he said that "the chances of "Cable now has the power to break and destroy TV in our market." That is how veteran something passing in the House are almost broadcaster Bill Smullin, chairman and founder of California/Oregon Broadcasting 100 %." He made the prediction regarding and winner of this year's "Distinguished Service Award," sees it. Smullin is pictured the Memorial Day deadline in talking with reporters after the session. But there was no guarantee campaign reform will be enacted. Senator Trent Lott (R- Miss.), a member of the Senate Corn - merce Committee, said the Senate is working on legislation -but he expects campaign reform to die in a Senate -House conference. The Senate bill, sponsored by Senators Ernest F. Hollings (D- S.C.), chairman of the Commerce Committee, and John Danforth (R -Mo.), the committee's ranking minority member, deals with broadcasters' lowest unit rate. The House bill on which Swift is working would not. It would involve free time and probably cost broadcasters more. The problem is not only the difference of approach between Senate and House. In the House, a task force of Democrats and Re- publicans had been looking for a solution since January 1989, with no agreement yet in sight. Indeed, Congress has been strug- gling with the campaign reform issue for three years. Swift's plan, on which he evi- dently expects leadership approval, is to draft a bill and obtain Rules Committee approval to take it directly to the floor, bypassing the House Administration Com- above with his daughter Patsy Smullin, a former NAB TV director. mittee and its Elections Subcommittee. Smullin, in accepting the award, also expressed his desire to see the FCC, rather The Republicans would be expected to than Congress, regulate the industry. "Yes, I do think overall that the FCC has done a try the same strategy with a bill containing better job. When I pay taxes I don't pay them to help the Democrats or the Republi- their philosophy. That is now reflected in a cans. I pay them to support and sustain the U.S. government. If the U.S. Congress document listing 25 points and is to be had stayed within its budget as well as the FCC has, we would have more money to drafted in bill form. The Republican paper assist those who few months have demonstrated that there is people these past does not involve mandated free time. Rep- in in world in which we are engaged." power communications this resentative Bill Thomas (R- Calif.), the With the full FCC in place, Smullin hopes the Congress will let the commission "do ranking minority member of the Elections the work it is supposed to do and the Congress do the work it is supposed to do, Subcommittee, who was also a member of including regaining fiscal responsibility and making Washington safe for visitors and the panel, said that, unlike the Democrats, citizens." who see the problem as one of "too much

Broadcasting Apr 9 1990 45 money," the Republicans see it as money by Senate leadership, Senators George heart of the democratic process-free coming from the wrong source -from out- Mitchell (D- Maine) and Bob Dole (R- speech." And Thomas defied legislative side the district where the campaign is be- Kan. ). draftsmen to write a bill aimed at eliminating waged. In the last Congress Thomas Such proposals are seen as an induce- ing negative advertising that campaign con- introduced legislation that would simply ment to persuade House members to accept sultants could not circumvent. have required that a majority of the money a spending ceiling. Swift would also offer If the panel was designed to illuminate a candidate raises come from within the the inducement of an effective mail subsi- the chances for action on campaign re- district. That concept has been incorporated dy-charging candidates postage at the form legislation this year, it did some- as one of the 25 points in the non -profit rate. thing more. A question from Eugene Whether in a Democratically controlled It is not only campaign costs Swift wants Cowan, Washington vice president for House the Rules Committee would permit a to address. His bill will probably contain a Capital Cities /ABC touched a nerve in a Republican bill to reach the floor as an provision aimed at curbing negative adver- couple of the panelists regarding the me- alternative to a Democratic measure is far tising, which is becoming an increasing dia. Cowan had suggested that proposals from clear. source of concern not only for commenta- to require broadcasters to provide free Swift said no final decisions have been tors but for members of Congress. They not time raised "serious constitutional ques- made as to what provisions the bill will only deplore it but consider it-as Repre- tions." Then he asked: "Doesn't the pub- contain. "But it will impose a limit on sentative Larry Smith (D- Fla.), a member lic have it up to here? Doesn't something campaign spending by House members - of the panel, put it- "effective." have to be done to give people a feeling of $550,000 is the limit being mentioned." Swift said he was impressed with a bill confidence?" (That would be about half as much as Rep- introduced by Representative Bart Gordon Swift began by saying: "Some things can resentative Edward Feighan [D- Ohio], an- (D- Tenn.). It would simply add a line to a be done to make negative advertising dan- other member of the panel, said he has had disclaimer now carried by political spots gerous." Then he switched gears. "After to raise "every two years. ") And Swift identifying the candidate involved. The the election, the media have a role," he said it will contain some mandated time. new line would make it clear the candidate said. "If all you hear is the dishonesty of Swift has proposed a buy -two, get -a- is "responsible" for the content of the spot. government, how bad it is, soon people will third -spot plan: Stations would be obliged Another idea that interests Swift would re- believe it. If the public is not told we do to give one free spot for every two a candi- quire candidates to appear in an ad and anything right, how should they know we date buys. Such a proposal would eliminate speak the lines if the opponent is men- do anything right? The media do an incom- the uncertainties over what constitutes the tioned. petent job of covering government." lowest unit. But, said Swift, "it would An example of the kind of problems Smith weighed in with an entirely differ- probably cost more." Another proposal un- Swift would have in rounding up support ent complaint: broadcasting's use of sound - der consideration would require broadcast- for such a bill were several members of the bites. "I think the media have been condi- ers to donate eight hours of free time to the panel. Lott, for instance, would oppose tioning people to accept small excerpts.... national and state parties for apportioning spending limits. As a Republican running in On commercial stations, you don't have to among their candidates. That idea, con- a heavily Democratic state, he said, he do a full job, so you get a story in snatches. tained in a bill introduced by Representative could not have won without spending When you talk issues, people's eyes glaze Thomas Bliley (R -Va.), grows out of a heavily on radio and television. Democrat over. If you have snap answers, you're recommendation of a study group created Smith said spending limits "strike at the O.K." -I-z

Mooney ready to `work something out'

Tells MST it is time to end hostilities chairman of the National Association of make sure I hadn't been offended. I think between broadcasters and cable Broadcasters. it's interesting that none of the people you "It is a good beginning and I am glad to are quoting to me as being critical of my Hoping to put an end to the "escalating hear it," said MST member Jim Lynagh, of actions at the meeting were actually there. I state of hostilities" between broadcasters Multimedia Broadcasting. But Lynagh am surprised, too, that some people seem to and his industry, National Cable Television thinks Mooney "started the current battle" want to personalize this; I am the guy who's Association President James P. Mooney when he met last year with members of the been to five broadcast industry meetings in told broadcasters he is ready to "work Television Operators Caucus. He thinks five years offering the olive branch." something out." broadcasters are mistrustful, although Lyn - In his remarks to MST, Mooney said Mooney spoke at a meeting of the Asso- agh remains hopeful that a compromise can while he is willing to work with broadcast- ciation of Maximum Service Telecasters in be reached. ers on must carry, he also did not want to Atlanta (BROADCASTING, April 2). His ol- Lynagh is referring to a meeting Mooney raise "false expectations." The if carryi ive branch, however, was received with had with the TOC concerning its must carry must pay dispute is probably incapable of some skepticism and caution. and channel positioning proposal (BROAD- resolution, said Mooney. National Association of Broadcasters CASTING, Nov. 6, 1989). The session was He feels the current situation is "increas- President Eddie Fritts said he is "pleased" described as tense, especially between ingly coming to look like a blood feud." Mooney wants to sit down and talk. But Mooney and George Castrucci of Great And he believes this "acrimonious situa- NAB wants the discussions to go beyond American Broadcasting, and it ended on a tion" does not bode well for either indus- must carry. "We think it is beneficial to sour note. try. When the fights between industries be- include all the issues," said Fritts (see According to Mooney: "The broadcast come increasingly bitter, Congress tends to "Top of the Week "). organizations had been taking the position remember, he said. "The charges and MST Chairman Joel Chaseman of Post - that local stations should have their cable counter -charges tend to be recalled later on. Newsweek said it was "important that channel positions permanently frozen. The in other battles, on other things, involving Mooney came to Atlanta to talk to broad- TOC came in with what they described as a other adversaries." casters." Any offer to negotiate, said Cha- compromise to the effect that only stations Mooney admitted that cable is in the seman, "is better than a stone wall." qualifying for must carry would get their "hot seat." He expects the industry to take But there were some industry leaders channel positions permanently frozen. I some sort of "legislative or regulatory hit." who, while pleased to hear Mooney's call said that didn't look like too much of a But in the end, he thinks it will do cable for peace, also blamed him for contributing compromise since stations carried and must some good because it would "restore politi- to the friction. "I think it is good news, but carries tend to be the same thing. They cal stability to our business." he overreacted to broadcasters in such a were vigorous in expressing their disap- Since many companies have both cable negative way that he created a lot of the proval of my response, to the point that Joel and broadcast interests, said Mooney. abrasion," said Lowry Mays, joint board Chaseman called me after the meeting to "there is a bit of incongruity in the industry

Broadcasting Apr 9 1990 46 trade association being so busy doing things which can have the result of undermining the value of assets their own companies hold in the other side's camp." And furthermore, he said, individual stations and cable systems seem to be "stepping up their enthusiasm for cooperation rather than con- frontation." It is time, said Mooney, for the "mod- erates in both industries to step forward and begin to lead. There is no real reason we cannot find solutions that are mutually tolerable and therefore realistically achievable." -KM

Congress not high on beer and wine ads Back row: Sikorski. Novik, Congress may shy away from banning beer Luken, Chandler. Front: Bates, Barton. Synar and wine advertising, but there is still a chance for some type of restriction. That youthful and vigorous people," said Sikor- Moderator Dick Novik of WKIP(AM) seemed to be the assessment of key House ski. Poughkeepsie, N.Y., asked Democrat Mike members appearing on an NAB panel on Barton, on the other hand, said he did not Synar of Oklahoma why Congress doesn't the topic. blame advertisers for trying to make prod- just go ahead and ban tobacco products. Several bills are pending in the House ucts as "attractive as possible." Synar, who also has a tobacco ad ban bill, that would ban all promotion and advertis- But some of the congressmen also voiced said it was not politically feasible. "As ing of tobacco products. And although to- their disappointment with the PSA's on long as we have states dependent on tobac- bacco ads have been off the airwaves for drinking and driving. Luken said the ads co crops, it is politically impossible," said almost 20 years, broadcasters are concerned condone drinking. "They say you can get Synar. Moreover, he said it would be "cru- about the precedent that would be set by drunk just as long as you're not the desig- cial" to ban the product because it is addic- banning advertising of a legal product such nated driver." Luken also complained that tive. Synar told the group that there are as tobacco. They fear beer and wine ads he doesn't see any anti -smoking PSA's. "ways to do this without friction." -KM will be next. Jim Bates (D- Calif.) seemed to think the political pressure is there. "I think it's inevitable that beer and wine advertising is BUY SELL ® TRADE going to go out. I think you need to adjust VIDEO to that reality." In the meantime, Bates Broadcast Video Equipment believes the first step will be legislation New / Used / Demo requiring advertisers to include warnings on BROKERS Warranty on every item sold. Save from the hazards of alcohol. INCORPORATED 20% to 50% off list. Congressman Tom Luken (D- Ohio), the Package pricing available. author of one of the tobacco ad bills, made his view clear. "There is no First Amend- ment right for advertising of drugs, no mat- Brand new Sony BVP -30A cam- ter if they are legal or not," said Luken. He era system (3 in stock). Fully fea- said he agreed with broadcasters who say beer and wine is not similar to tobacco. tured Plumbicon Betacam cam- Tobacco, he said, "kills directly." corder with factory warranty. Congressman Joe Barton (R- Tex.), how- Includes camera case, tripod ever, chose to distinguish himself from the others. He let broadcasters know that he adaptor, accessory package. Fu- opposes any of the ad bans for either alco- jinon 12x9 BERM lens (new). hol or tobacco. Special pricing - S 18.500.00 But what troubles Luken and others is that the beer and wine ads are directed at young people. Republican Rod Chandler of Also in stock, all brand new, factory warrantied, avail- Washington said he thinks the industry able for immediate delivery; Sony BK806 Time Code needs to "clean up its act. I know you don't produce the ads, but it's your airwaves. If cards for BVU series VCR's (20 in stock) $1,800.00 ea. you don't want what these guys are ped- Sony PCM Audio Tape Recorders, DAT machines, ana- dling, then work with these people to head log ATR's, Sony MXP 21 mixers, call for pricing details. them off," said Chandler. Other members expressed the same frus- Sony BVH 2000 VTR's, (2), $40,000.00 ea. Call SOON! tration with the commercials. Gerry Sikor- ski (D- Minn.) said Congress is not fooled VIDEO BROKERS -Orlando by the argument that advertisers are merely 800/476 -4595, 407/851 -4595, Fax 407/851 -7497 trying to maintain brand allegiance of alcohol users. He believes they are targeting VIDEO BROKERS CALIFORNIA - Redwood City young people. "We're not idiots. We 415/369 -6464, Fax 415/369 -7499 watch TV and see these commercials with

47 NAB /ABA: `Regulation' no longer dirty word Attendees get assessment of saying there's been a change regarding reg- to the Senate Commerce Committee. And regulatory view from hill ulation," he said. But Stewart also said his that, she said in answer to a question from and high court as well hope is that regulation would be invoked the moderator of the panel, Richard E. Wi- only in the event competition was found to ley, has "assuaged' Capitol Hill's harsh The National Association of Broadcasters' be failing as a means of protecting the pub- feelings on the issue. 68th annual convention was the first since lic interest. Even then, he said, he would The cable regulation bill, backed by Sen- the arrival at 1919 M Street in Washington hope the regulation adopted was "the least ators Ernest F. Hollings (D- S.C.), chair- of a virtually new lineup of FCC commis- intrusive" possible. man of the Commerce Committee; Daniel sioners, four of the five, under the chair- If broadcasters are more willing to accept Inouye (D- Hawaii), chairman of the com- manship of Alfred C. Sikes. Even before regulation as, in a sense, a cost of doing mittee's Communications Subcommittee, Sikes addressed the convention, on Tues- business, the new FCC chairman -a for- and John Danforth (R -Mo.), the commit- day, speakers at sessions of a satellite meet- mer broadcaster himself-has indicated he tee's ranking minority member, is on a fast ing reaffirmed reports that the atmosphere is of the school that believes broadcasters track, and is scheduled to emerge from regarding regulation has changed. That should adhere to a high standard of ethical committee this month. Cook's statement re- word is no longer excluded from polite con- behavior. Pettit noted that even before garding Senate action by early July was the versation on the eighth floor. Sikes received a letter from Representative first indication as to when Hollings expect- That emerged from the remarks of com- John Dingell (D- Mich.), chairman of the ed the Senate to complete its work. Finish- mission and congressional staffers at the House Energy and Commerce Committee, ing then, Cook said, would give "the Ninth Annual Legal Forum jointly spon- complaining about the previous commis- House time to do something" before Con- sored by the American Bar Association Fo- sion's weakening of a 1986 statement on gress adjourned. rum on Communications Law and the Na- licensee character qualifications, he had di- And Cook said the Senate was not ignor- tional Association of Broadcasters. The rected the staff to repair it. Stewart, who is ing the commission. She noted that the commission's general counsel, Bob Pettit, working on the project with Pettit, said, draft shifts responsibility for much of the for instance, said he sees "a fundamental "The commission in a short time will re- work to be done to the commission. The change toward regulation," not only on the view the character qualification issue." draft gives "broad policy guidelines" in a part of the commission, but broadcasters as And Pettit, addressing the audience of law- number of areas -rate regulation, vertical well. yers, said, "whether you're outside or in- and horizontal integration, among them - But there is more to Washington than the house counsel, you will be fully em- for the commission to follow. FCC. So the lawyers also heard an assess- ployed." The commission is now rushing to comment of the prospects of communications The character qualification issue is not plete the study on cable television mandated legislation in Congress, at least in the Sen- the only one occupying the commission's by the 1984 Cable Act. Lauren J. Belvin, ate. The cable reregulation bill now in the time that is aimed at tightening proce- legal assistant to Sikes, said the commis- form of a staff draft is likely to emerge from dures. Pettit noted that his office has been sion expects to complete that project at the Senate before the Fourth of July. There given the assignment of proposing re- about the same time the Senate is expected was no such forecast, however, for the leg- forms of the comparative hearing process. to finish work on the bill. And, she said. islation that is at the top of the NAB's wish The aim is to eliminate what are consid- "We could adopt rules independent of but list-the if carry/must pay bill introduced ered abuses of the process, including consistent with the draft." by Inouye at the request of CBS Inc. Presi- sham applications. These could involve As for the if carry/must pay bill, Cook dent Laurence Tisch. applications seeking a minority or female was less sanguine. "It's hard to say what The change in the broadcasters' attitude preference or that were filed for the sake will happen," she said. She noted that In- toward regulation is seen by Pettit as a of engineering a buyout by a competing ouye "introduced the bill by request and function of their experience with deregula- applicant. sees it as a very important issue. But there tion in the 1980's -the elimination of the Then, too, there is the Sikes commis- is strong opposition by cable. The motion must carry rules by the court, for instance. sion's campaign against indecency, even if picture industry may be opposed. We'll see "So you heard more about [broadcasters'] the constitutionality of the law under which in the next couple of weeks." trustee role," he said, referring to the con- the commission is campaigning is being o cept that broadcasters serve as trustees of challenged in court. And proof that broad- The problems broadcasters foresee for the public's ownership of the airwaves. casters are impressed may be found in the their industry in the years ahead will not be There is no longer a consensus on deregula- decline in complaints about alleged inde- limited to resolution by the commission or tion, he said. cency received on Capitol Hill. "We see a Congress. Timothy Dyke, a partner in Roy Stewart, chief of the commission's tremendous drop in the number of com- Jones Day Reavis & Pogue, said during a Mass Media Bureau, agreed. "We're all plaints," said Antoinette D. Cook, counsel panel called "Current Content Problems in

Robert Pettit NAB's Jeff Banmann; Roy Stewart

Broadcastrg Apr 9 199C 48 Broadcasting," that "the decade of the 90s in the Supreme Court will be the decade of the First Amendment and new technologies. The "long list" of prospective issues, he said, includes cable television, the right of telephone companies to enter the cable business and if carry/must pay. The reason for the likely burst of activity in the Supreme Court, he said, is that the roles of the major players involved have changed: Congress is more active, the commission "less rigid" regarding the First Amend- ment and the industry "more fragmented" (with some elements breaking away from the main body of the industry to challenge Word from the Hill. Congressional staffers share their views on Capitol Hill's legisla rules or laws). tive agenda: Gina Kenney, Republican counsel, Senate Communications Subcommit Dyke mentioned two issues he saw as tee; Herb Brown, chief counsel and staff director, House Telecommunications Sub likely to be taken to the Supreme Court. committee; Tom Mooney, Republican counsel, House Copyright Subcommittee; Terry One is the fairness doctrine, assuming Con- Haines, Republican counsel, House Telecommunications Subcommittee; David gress enacts a fairness bill. The other is the Leach, aide to House Energy and Commerce Committee Chairman John Dingell (D- law banning indecency from the air on a Mich.), and Toni Cook, Democratic counsel, Senate Communications Subcommittee. round -the-clock basis. Among some of their observations: Keeney is "confident" the Senate will pass a o cable bill; if there is a consensus on what needs to be done on cable, Leach says it could "move quickly" in the House; Brown said his boss, Telecommunications Sub- Commissioner Sherrie Marshall, who was the committee Chairman Ed Markey (D- Mass.), is committed to completing the hearing luncheon speaker at the legal forum, offered process and putting together a cable bill; Mooney predicted that House Judiciary lawyers several pieces of common sense ad- Committee Chairman Jack Brooks (D -Tex.) will get involved in the if carry/must pay vice on dealing with commissioners -"the debate. "If there is a hint of copyright or antitrust, it would not suprise me if he holds a public interest rule: don't refer to every pri- hearing or tries to influence it." Haines said broadcasters have a "real selling job" to vate interest as the public interest;" do not do on the if carry/must pay proposal, and Cook thinks a children's television advertis- monopolize all of the time of the visit; let ing bill will pass the Senate. your client talk, and "watch the clock: don't waste time on chit chat," among them. But she also offered a behind -the- scenes look at how commission decisions are made, one that offered new perspective on the role of Technical talk at engineering lunch commissioners' staffs. In response to questions, she said, yes, FCC Chairman Sikes says FCC will ing the presentation that "It is not beyond commissioner staffs do confer on agenda start major action to improve the realm of possibility to consider that AM items to resolve differences among their AM band, perhaps this week; broadcasters may have used this money [in bosses. "There is an organized procedure; EIA's McCloskey urges diligent saved electrical costs] to invest in FM sta- staffs are running up and down the halls." preparation for HDTV tions and help build the FM industry in the That activity stems in part from the "sun- 1970's." shine" rules, which prohibit more than two AM improvement and HDTV were the two Swanson reminisced about his early days by commissioners from meeting in private. technical topics most commonly raised designing FM transmitters for Collins Ra- Asked if the commission would work the speakers at NAB's annual engineering dio in the 1960's and about his first visit to more efficiently with more "elbow room" luncheon last Tuesday (April 3). FCC an NAB convention in 1962. "After I got than is allowed under sunshine rules, Mar- Chairman Alfred Sikes announced during over the initial shock and excitement, the shall said: "We work more in the dark than the event that the commission will soon thing that really impressed me about the in the sunshine." Because of the limit on take a major action aimed at improving the show was being able to talk to people who the number of commissioners who can con- technical quality of AM. were going to use the equipment that I fer privately, "we go back and forth" At the same time, the chairman amplified helped design. Since that first show, I've among the offices. "We know the prob- his statements on the need for an HDTV gone to more than 20 shows. I still enjoy lems, and the staff fixes them. If we could terrestrial transmission standard following the listening to people who purchase and oper- have meetings to discuss items in advance, FCC's decision to set a simulcast HDTV ate broadcast equipment," Swanson said. the staff wouldn't have as much con- standard in the spring of 1993 (BROADCAST- Sikes said that by this week, the commis- trol." -ii ING, March 26). The featured guest speaker sion will "be announcing a major initiative of the afternoon, Peter McCloskey, president on the AM radio service. The intent of this of the Electronics Industries Association, en- initiative is to put AM broadcasters in a dorsed Sikes's views and advised broadcast- position to optimize" its medium. He did ers to begin planning for implementation of not say what that initiative will be, but for HDTV in their stations. several months broadcasters have been ex- The main purpose of the annual lun- pecting the start-up of an FCC proceeding cheon, which this year was held as the final to expand the AM band from 1605 khz to event of the five -day NAB technical confer- 1705 khz. ence, is the presentation of the association's By international treaty, spectrum on the engineering achievement award. This new band in the Western hemisphere will year's winner was Hilmer Swanson, senior become available July 1. However, the staff scientist for Harris Corp.'s Broadcast FCC has been slow to begin proceedings Division, Quincy, Ill. (see "Fifth Estater," allocating U.S. stations to those frequen- page 95). cies. Several groups have petitioned for Swanson is best known for his invention preference in the assignment of those chan- of pulse duration modulation, a technique nels, including minority and noncommer- that has saved millions of dollars in elec- cial broadcasters. 414,44 "'',4:4,` tricity costs for AM broadcasters over near- The NAB has supported relief of day- ly 20 years. Michael Rau, NAB senior vice time -only stations in the expanded band. FCC Sherrie Marshall president, science and technology, said dur- Those stations would simulcast in the con-

Broadcasting Apr 9 1990 49 If it's April, it must be tax time

A very timely Saturday morning seminar in Atlanta was "Tax Management for the Broadcaster." Moderator Mark Fratrik, vice president and economist for the Na- tional Association of Broadcasters, said that so far broadcasters have been successful at McClosky Sikes preventing state governments from either ventional expanded bands for a number of efficient, he said. removing the exemption advertising has en- years with night service in the expanded McCloskey, who is the head of the U.S. joyed from sales taxes or other attempts to band. Eventually the licenses in the conven- trade association representing consumer tax it directly. But, he noted, some govern- tional band would be turned in to the FCC electronics manufacturers and marketers, ment proponents are getting "crafty" by and not reassigned, so that congestion on told the audience of broadcast engineers tying the tax proposals directly to "worth- AM would be reduced. that "HDTV is coming and broadcasters while causes" such as education or drug "Whether it's taking on directly some of must plan for it. Americans want top quali- treatment. the difficulties of AM or it's facilitating ty pictures and they are willing to pay for As for the federal government, Fratrik new services like high -definition television, them." said that 1991 might see further attempts to I simply want you to know that this is an When the FCC sets an HDTV standard, remove advertising as a tax deductible ex- FCC that I think is sensitive to the advice McCloskey predicted, programing and ad- pense or to challenge the tax treatment of [broadcasters] have given us," Sikes said. vertisers for the new medium will appear intangibles. On HDTV, the chairman said the FCC is "targeted at upscale HDTV purchasers.... New opportunities that reduce taxable in- placing high priority on choosing a broad- The danger for broadcasters is that a failure come through the amortization of intangi- cast HDTV simulcast standard in 1993 be- to plan and adjust to these events may result bles was discussed by J. Michael Hines, a cause "we think in a high -tech world, be- in a steepened erosion of viewing audience partner with Dow, Lohnes & Albertson. ing second best is not good enough." The to other media. In short, broadcasters must Hines focused on Section 1253 of the tax simulcast approach also was chosen be- embrace HDTV or risk the AM- ization of code, which permits the amortization of cause the FCC considers it more spectrum the local TV broadcaster." -RMS "franchises." He said the question of whether intangibles such as network affiliation agreements, FCC licenses and cable franchises qualify as a franchise is currently under litigation in tax court. The prospects of a favorable ruling in the two cases, one involving Jefferson -Pilot, the other Tele- Communications Inc., are good, he said, but added that an appeal is certain, "whatever the result." Even absent case law on the matter, Hines said that even though IRS auditors have denied "franchise" treatment for FCC licenses or network affiliation agreements, IRS appeals administrators have often sub- sequently settled the dispute "on a favorable basis" for broadcasters. Therefore, broadcasters, especially those planning a purchase or sale, should factor in such tax deductions in their calculations. There is a lot of "upside," said Hines, and the only Washington point of view. Veteran ABC lobbyist Gene Cowen (I) was honored by his downside is that, for those who wanted to industry last week when he received the NAB's Gover C. Cobb award. NAB President go back and amend previous returns, there Eddie Fritts presented the award, which recognizes the contributions broadcasters or would be an increased risk of audit. public officials have made toward improving broadcaster relations with Congress. The subject of audit was reviewed by Cowen's golden rules of lobbying: "Rule number one is always tell the truth. Rules Christopher H. Baldwin, director of taxes two and three are never forget rule number one." Cowen, who retires May 31 after 19 for Gannett. Baldwin said that preparation years as ABC's Washington vice president, made some brief remarks concerning the was the key for a successful audit: "I can't special responsibility of lobbying for a broadcast organization. "A responsibility that stress too much that you have to plan for someone lobbying for widgets doesn't have. We have that reponsibility because of the it." Such planning should include, he said, underlying tension that exists between those who govern society and those who trying to anticipate what the IRS's "audit inform society," he said. strategy" is; making sure all communica- While there is tension between the two, Cowen also believes they have much in tion with the service is carefully document- common. "For instance, the people whom members of Congress call their constitu- ed, and even rehearsing the audit itself. ents are the people we in broadcasting call our audiences. They are the same Baldwin said it is best to get service objec- people." Moreover, "both of us would like to make our society a little better," he said. tions "knocked out at the agent level...that This common bond should lead to a dialogue. "That dialogue needs to be conducted way there is no trail." on the basis of mutual consideration and respect, with sensitivity to the integrity of The service recently has looked into trav- both institutions," Cowen said. el and entertainment expenses, and at asset And he suggested that broadcasters always do their homework and keep their dispositions and acquisitions. In the latter tempers. He said NAB's grassroots is key to a succesful lobby and it can become area not only has it challenged the taxpay- even more succesful if in the "recent past you had him [your congressman] on the air er's treatment of intangibles, but also has in something other than a scandal. But strongest of all is if you've contributed to his said that tangible assets have been "over- election campaign." valued.... They are looking to overturn Mi- ami Valley (a tax case); specifically, what

Broadcasting Apr 9 1990 50 they feel is excessive 'going concern' val- seller financing or the buyer having sub- ue." stantial cash flow available from other Taxes have a significant effect on how properties. He said expanding the number FCC casts vote mergers are structured, said Frank Higney, of properties one could own from 12 to 14 chief operating officer of Broadcast Invest- might help. for `free' TV ment Analysts/Frazier, Gross & Kadlec. He Richard F. Blackburn, Blackburn and said that sales of stock are on the increase, Co., thought that properties outside the Four out of five commissioners versus sales of assets, because they are gen- top 50 could still be sold if a "reasonable agree that preserving universal erally more favorable to the seller. Buyers story" of cash flow, competitive abilities free television service is a must on the other hand, noted Higney, prefer of management, and local market factors asset sales because they can write up the was presented to "a reasonable lender." Broadcasters who got up early on the sec- assets, enabling them to shield future in- Deals can be done, he said, but the dy- ond day of the NAB convention to attend a come with greater depreciation, because namics have changed considerably in the breakfast session with government officials they have a higher tax basis, thereby reduc- past six months, chiefly because senior were rewarded with assurances from the ing gain on a later sale, and because they financing is more restricted and mezza- four FCC commissioners on hand (all but are more easily protected against contingent nine financing has virtually disappeared. Chairman Alfred Sikes) that preservation of liabilities to which they would more likely The break will come when sellers agree to "free" broadcasting would guide their reg- be subject if they purchased stock. Higney subordinate some of the financing them- ulatory actions, particularly with regard to also ran through a detailed example of the selves. he said. cable. calculations which buyer and seller would Paul Fiddick of Heritage Media said that "As far as I'm concerned, we have to go through in comparing an asset versus a aside from liquidation values, stations have keep uppermost in mind [in reregulating stock transaction. -GF "no real value," but rather are determined cable] that our main drive should be main- by a host of ''outside forces." Prices are tenance of universal, free over -the -air tele- therefore rather elastic and should not be vision," said Commissioner James Quello, expected to always increase. drawing applause from the crowd. Gammon believes this is the first true "Universal free TV is what we have got The tale of buyer's market since the early 1980's be- to keep as the touchstone for anything we cause of relative price reductions from past do in terms of recommendations for cable tight money years. Fiddick thinks the slump is tempo- [reregulation], said Commissioner Sherrie rary. Marshall. "It serves a unique purpose," Brokers say lenders are not as The best buy might be from owners who she said. something that should be free with "It's funds, more equity needed are looking to sell a "turnaround" and are incontrovertible." Financing in the station trading market for willing to take what they can get, said Commissioner Ervin Duggan elicited an- the short term will be based on trailing Gammon. Blackburn added that those sell- other round of applause: "Broadcasting is numbers that may extend beyond 12 ers are not in a position to subordinate any how we know who we are as a people," he months. That's the consensus that emerged of the financing, which could force the said. If New York Governor Mario Cuo- from the NAB's "Station Trading in To- price even lower. mo's metaphor of the nation as a family has day's Changing Environment" panel dis- Also, stations in financial trouble will go any meaning, he said, it is, in part, due "to cussion Monday afternoon. on the market because "the financial insti- the moments we have lived through togeth- Evergreen Media President Scott Gins- tutions are forcing the issue" and willing to er...through broadcasting." burg said that lenders may look as far back recover what they can, said Doug Zylstra of "When a thousand different opinions as 24 months of cash flow before deciding Heller Financial Inc., who added that the compete...on every issue, there needs to be to lend. He added that today's market most regulatory environment is chiefly responsi- some core of value, core of unity, core of closely resembles the market of 1983 -84. ble for preventing an adequate supply of feeling," Duggan said. "It is broadcasting Buyers today "will need significantly more money being lent. He said that financing is that gives us the potential to have the core equity" than in the boom of the late 80's to readily available for stations that have of unity as a nation. see a deal work. strong historic cash flows, but lenders are "It is not only important for business and Moderator Dan Gammon of Americom far "less willing" to lend on properties that competitive reasons that free broadcasting Brokers pointed out that the net effect of the exist on marginal profits. be preserved and defended and protected, it changing environment is that lenders have There was, however, some debate be- is because we will no longer be a national decreased by roughly 15% the amount of tween members of the audience and the family if we lose it." capital they are willing to put into a station panelists on whether or not there is a short- Commissioner Andrew Barrett and Ja- deal. He said working in today's market is age of buyers, or whether the lack of avail- nice Obuchowski, head of the National "high stress time." able financing is keeping buyers from be Telecommunications and Information Ad- To make up for a reduction in financing able to even look at properties. The panel- ministration, the only non-FCC official on or a lack of large equity, Ginsburg said ists maintained that there was a shortage of the panel, concurred. "We have to concern the extra money would have to come from buyers. Questions and comments from the ourselves...with a commitment to free crowd indicated that many believed that over -the -air television," Obuchowski said. financing is so tight that it is not worth the "These services are unique." AMST's new slate time, energy and money to make offers. A With Jeff Baumann, NAB general coun- consensus was not reached. sel, asking most of the questions as moder- The Association of Maximum Service The biggest adjustment, all agreed, is ator, the four commissioners touched on a Telecasters held its annual election that owners and lenders are going to have to number of issues soon to be before the for board members in Atlanta during reacquaint themselves with a market that agency. the National Association of Broad- will be based, for a while at least, on sin- Quello said he believes that any cable casters convention. Also elected were gle-digit revenue growth, and is much less system that does not compete against anoth- new officers: Joel Chaseman, Wash- resilient to external forces. Ginsburg said er multichannel medium should be subject ington Post Co., chairman; Ward L. that the dynamics vary depending on mar- to rate regulation. Currently, only systems Huey Jr., A.H. Belo Corp., vice chair- ket size and station position. The top 15 faced with competition from three or fewer man; Dudley S. Taft, Taft Broadcast- have always been, and will continue to be, broadcast stations must submit to regula- ing Co., vice chairman; Cecil L. Walk- insulated from overall market conditions tion. er, Gannett Broadcasting, secretary - and will resist "suffering a reduction in Quello said he voted for the three -signal treasurer; Margita E. White, AMST, pricing," he said. standard after passage of the Cable Act of president, and Victor Tawil, AMST, Prices are not likely to go down any fur- 1984 not because he liked it, but because he vice president. ther, said Gammon, and the upswing may had cast a series of dissenting votes in other come sooner than most people think. -PJS proceedings at the time and did not want to

Broadcasting Apr 9 1990 51 Quello said he and John Dingell (D- Mich.), the powerful chairman of the House Energy and Commerce Committee, have their dis- agreements, but their relationship is sound because they have an "all- encompassing agreement"-that is, Quello supports Din- gell whenever he is up for reelection and Dingell supports Quello whenever he is up for reappointment. "Anything else is relatively minor compared to that," Quello Baumann, Quello, Marshall. Duggan, Barrett, J. Obuchowski said. When he went to see Senator Ernest Hol- lings (D -S.C.) prior to his confirmation be tagged an "obstructionist." and cable industries, she said. hearing before Hollings's Commerce Com- Quello also defended the FCC's proposal Barrett cautioned that the "honeymoon" mittee, Duggan said he sat virtually silent last month to deny FM translators the right may not last forever. The FCC "ought to for a 45- minute lecture by Hollings on corn - to originate programing. "We did not need do what is right," even if it offends some munications policy, acknowledging the another two or three thousand low -power members of Congress. He added that he senator's points with an occasional "Yes, FM radio stations out there," he said. hopes the FCC's desire to maintain good Senator." At the end, he said, he received The commissioner would not discuss de- relations "does not make us become a de- the senator's blessing: " 'You're a mighty tails of an omnibus AM rulemaking aimed pendent agency." smart boy.' Without trying, I had learned at improving the quality of AM radio that Quello and Duggan had some fun with the secret of congressional relations," he the FCC is expected to launch at its April the question of congressional relations. said. -HM 12 meeting. However, Duggan hinted that the gain would not come without some pain. "This is an effort to deal with the problem at the center and not just nibble at the margins," Telco entry inevitable as tide, he said. "As such, it will require a high degree of public spiritedness on the part of suggests phone executive people in the industry. It is the essence of public spiritedness...that individuals are Ameritech vice president spective of the telephone companies' inter- sometimes asked to make sacrifices on be- sees partnership possibilities ests." half of the common good. And I must tell with broadcasters in delivering But it was the reference to provision of you that there are some aspects of this pro- video services to home: but program services that set alarm bells ring- posal that will require such sacrifice in the delivers bottom line that ing in the minds of some in his audience. public interest." telco entry is 'when' not 'if' "You're asking us to say we should trust Quello and Duggan defended the FCC you, as cable did," said Gary N. Schmed- crackdown on broadcast indecency that Ormand J. Wade, the vice chairman of ding, of Lee Enterprises Inc., Davenport, picked up steam last fall. Ameritech, of Chicago, dropped in at the Iowa, during the question- and -answer peri- "We are not on any Salem witch hunt," National Association of Broadcasters con- od following the talk. "As long as the said Quello, noting that the FCC has dis- vention in Atlanta last week to offer broad- incentive is there, the BOC's will be in missed most of the complaints of indecency casters a deal. Whether it was one broad- programing." And he, Schmedding said, filed with the agency. "You do not see here casters could not refuse was another matter. would not agree to that. "We don't trust a group of Carrie Nations with hatchets Wade argued the telephone companies' you. You have more resources." who are out to dismantle the First Amend- case for entry into the cable television busi- Wade's description of the partnership be- ment or to seriously curtail the responsibil- ness, arguing it in the context of the bene- tween the telephone company and broad- ity of serious broadcasters," he said. fits it would bring to broadcasting as well as casters sounded appealing. He did not say Duggan also said he supported a 24 -hour- the public. "I believe there are rich oppor- carriage of broadcast signals would be a -day ban against broadcast indecency. "It tunities in seeing ourselves as partners with free -but he did say it would be the cus- is not just children we need to be concerned you in addressing change," he said. tomer, not the broadcaster, who would pay about in this issue," he said, but also pro- Wade also made it clear he knew he was the cost (as, he said, customers do in using tecting one another and our national culture addressing an industry feeling hard pressed 800 service and collect calling). Beyond from a subtle, but terrible pollution." Some from the rising tide of competition it was that, he said, broadcasters would benefit restraint is necessary, he said. "A society facing, particularly from cable television from the telephone company's "unmatched in which everything goes is not the kind of (the industry most interested in thwarting tradition of customer service and transmis- society that we want to build." the telephone companies' expansionist am- sion reliability." Barrett, who has supported each of the bitions). He cited broadcasters' loss of must What's more, Wade said that "when [not FCC's indecency actions since taking office carry, the problems with negotiating syndi- last September, indicated that he is not fully cated exclusivity, and issues of channel po- comfortable with the FCC role. sitioning and "receiving adequate compen- "I suggest to you that our role may not sation for signal carriage." be to be the parents of America's chil- Broadcasters need not fear such problems dren," he said. "I am always disturbed from the telephone company, he said, in where we are asked to substitute our values effect. "Our businesses are far more corn - for those of America's parents." plementary than competing." Asked about the FCC's warm relations However, Wade said Ameritech wants to with the key communications lawmakers on deliver entertainment programing -in fact, Capitol Hill, Marshall said, "At first I feels it must if it is to finance the deploy- thought it was a honeymoon period...but it ment of the broadband transmission facili- seems to have developed into more of a ties to the home that it has in mind. He was relationship of mutual trust and understand- talking of facilities that would be a combi- ing." nation of coaxial, fiber and digital radio It has been a "pleasant surprise" to find technologies. And that, he said, "argues Congress looking to the FCC to implement for a partnership of sorts between our in- changes in policies toward the telephone dustry and yours -at least from the per- Ameritech's Wade

Broadcasting Apr 9 1990 52 'if] the telephone companies do begin to trum of activities," he said. "Why is the ahead with must carry. Congressman Ham- transmit broadband signals," the commis- American consumer better served by seven ilton Fish (R- N.Y.), the ranking Republi- sion's doctrine of open network architecture [BOC's] not being in all activities." can on the Judiciary Committee suggested will require them to transport the signals of With telephone companies carrying sig- broadcasters go for either must carry or all content providers "'without discrimina- nals of broadcasters and the programing of must pay. He thinks it would be "quite tion or self -preference." He said that means any packager interested in using the compa- difficult" to get both. -KM that, "unlike the cable companies, the tele- nies' facilities, and even becoming packag- phone companies won't be picking and ers themselves, what would be left for over - choosing whose signals get transmitted." the-air broadcasting? Wade said Wade also painted the telephone compa- programing would have three paths to the ny as an answer to the spectrum and quality home -the telephone company's, cable's Telcos are problems broadcasters confront in consider- and over the air. He also foresaw the possi- ing high-definition television. "Telephone bility of broadcasters entering "alliances knocking at companies providing broadband transmis- and partnerships" with telephone compa- sion could allow for HDTV signals by sepa- nies. He did not think broadcasters would the door rate feed directly from the studio to the become "obsolete." early- adopter high tech segment of your But such considerations aside, Wade indi- BOC's say they will be in audience, while allowing your industry to cated he feels the telephone companies' in- video business by year 2000 introduce HDTV gradually," he said. The volvement in the cable business is inevitable. customer, he explained, would have a He noted there are obstacles ahead -the The telephone industry was making no choice of HDTV or NTSC signals during Modfied Final Judgment of the consent de- bones about its desire to become a full - the transition period. cree ending the Justice Department's antitrust fledged video provider. Appearing on an But in the course of that description of suit against AT &T, FCC rules and the Cable NAB panel were representatives of the Bell the partnership, Wade said that customers Act of 1984. They all bar the BOCs' entry operating companies: Allan Arlow, Ameri- would be able to purchase from the tele- into cable. But the title of his talk was "Rid- tech, Chicago; Grey Collins, Bell Atlantic, phone carrier "whatever packages of ser- ing the Tide." And he likened the changes in Arlington, Va.; Robert Glaser, Southwest- vices they choose, and telephone compa- the telecommunications industry to "the in- ern Bell, St.Louis, and Colin Watson, nies may be among the `packages' -and I exorable advance of the tide." Nynex, New York. am sure that every local broadcast signal Then, driving home his point, he said, Each company expects to be in the vid- will be at the core of any offerings to the "The telephone industry is learning, and I eo business by the year 2000, they told customer." Later, in response to a ques- think the broadcast industry is learning as moderator Jim Lynagh of Multimedia. tion, Wade left no doubt as to the telephone well, that we will not pave the road to the Whether or not they would actually be companies' ambitions. "There is no reason future by fighting rearguard regulatory and permitted to operate as more than a corn - we shouldn't be allowed in the full spec- legal actions." -12 mon carrier is unclear. It was obvious the BOC's want to be in the content business. Arlow said he thought the telcos would enter the business in a "variety of ways." Congress -eye view of cable He thought it was most likely that they would have to operate the video service as Legislators disagree on chances Senator Larry Pressler (R -S.D.) predicted a separate subsidiary. Glaser predicted for cable reregulation bill there is a "good chance" the Commerce they would be regulated in the common Committee (he is a member) will pass a cable carrier tradition. There were some lawmakers attending last bill. But whether the full Senate will follow The BOC's said they would continue to week's NAB convention who are skeptical suit is "somewhat doubtful," he said. deploy fiber as the costs drop and hoped to about the chances of Congress enacting a But House Telecommunications Subcom- install a switched broadband interactive net- cable reregulation bill this year. And strong mittee members Cardiss Collins (D -III.) and work as soon as possible. doubts were expressed about the likelihood Billy Tauzin (D -La.) disagreed with their col- The group also made clear their view that that Capitol Hill would remove legal barri- leagues. They think there is enough dissatis- broadcasters would get a better deal with ers and let the telcos provide video ser- faction with cable that something could them than with cable. "We're interested in vices. move. Collins said the "depth and scope [of a dialogue," said Watson. Furthermore, "I don't see telco entry in the near a bill] is still to be determined." "quality and customer service are some- term," said Tom Tauke (R- Iowa), a mem- "I don't think Congress can keep saying thing we're known for," said Arlow. One ber of the House Telecommunications Sub- we can't do anything," said Tauzin. He is broadcaster asked the BOC representatives committee. Members, he said, have not preparing to offer legislation that would if they would accept a must carry require- "figured out what it will mean to let the give cable some competition, but not from ment for radio and television. Southwestern telcos into cable," said Tauke. And, he the telcos. He wants to see the DBS market Bell's Glaser said yes. "That is the very added, if they pass an MFJ bill, it will delay develop. "The consumer would have a nature of a common carrier network-it's telco cable for some time. choice," said Tauzin. available to everyone." Tauke also expressed his doubts that a While Tauzin thought something needs "I am a little puzzled that the broadcast- cable reregulation bill would become law in to be done about cable's "arrogant" prac- ers don't use us as a partner," said Collins. this Congress, or in the next. "I don't see tices, he also praised the industry. "Cable "We offer additional channels on a com- it," he said. Tauke believes rates are the has done some remarkable things for Amer- mon carrier basis. Another channel would issue driving the cable reregulation debate. ica. It has provided programing that the give you advertising opportunities. The He expects the FCC will solve that problem. networks were too timid to provide. It has technology is going to be there." The FCC has the authority to set rates under introduced entirely new concepts," he said. Asked if they would live with a public the Cable Act and he thinks the "current Asked what they thought about NAB's if interest standard like broadcasters, Glaser FCC is willing to exercise its authority." carry/must pay proposal, the congressmen said he thought it would be appropriate. Senator Dennis DeConcini (D- Ariz.), were not terribly enthusiastic. Tauke called After all, he said, the BOC's live under a chairman of the Senate Copyright Subcom- it "intriging." But he advised the broad- public interest standard. mittee, believes a must -carry bill could casters not to "hold your breath for it to One broadcaster listening to their pitch move this year. But he does not see cable pass Congress." Tauzin did not feel it was said he thought the call for cooperation was rate regulation having as much success. The the "right remedy" and suggested instead interesting. But he suggested that if the senator feels there are enough reservations that the broadcasters tie must carry to the phone companies agreed not to get into the about turning rate regulation back to the compulsory license. content business, broadcasters would be cities that "until someone comes up with a "I can't see where you benefit," said less reluctant to work with them. solution," nothing will happen. DeConcini. He feels they should move The BOC panelists were also asked to

Broadcast mg Apr 9 1990 53 Making AM radio prosper AM is subject of two panels, one on steps already being taken to improve band, other on ways to help it grow

If the overriding issue at the convention last week was the future of television, and the most volatile was the future of TV Marti, the complementary issues on the radio side were the survival of AM and the strengthening of FM. The service needing most of the help is AM radio. And one of the panels dealt with Okun, Quinn, Eads, Salek, Snyder, Umansky steps being taken by the FCC and Congress "police" fellow broadcasters' adherence to said there were even more possibilities of to strengthen its competitive position. Even the NRSC standards. "We must do that," crossownership -from background music one with a more general focus-on media he said. "If we don't, who does ?" to Yellow Pages, shoppers and printing op- crossownership -had information helpful The panel on cross -ownership was not erations (although he warned that expecting to AM broadcasters looking for ways to aimed specifically at AM broadcasters. But "a perfect fit" with a broadcast property in help them survive and prosper. members of the panel indicated there are every case is a mistake). And Herbert The panel, "AM Action," served as a opportunities for crossownership that might McCord, who is forming Granite Commu- vehicle for reminding broadcasters of steps appeal to AM broadcasters looking for a nications, a media acquisition company, re- already taken to help AM. Barry Umansky, crutch. AM crossownership with FM opera- ported on a new development in the simul- the NAB's deputy general counsel, said the tions is an old story. And radio can be taneous transmission of programing- FCC has eliminated rules that prevented combined with TV ownership in the top 25 television stations simulcasting on radio. broadcasters from buying competitors or markets under certain conditions. "You don't always need video to enjoy from offering combination rates and engag- But Ramsey L. Woodworth, of Wilkes radio." ing in joint sales. And Larry Eads, chief of Artis Hedrick & Lane, said the new tech- For all of that, some broadcasters remain the FCC's Audio Services Division, cited nologies give broadcasters a variety of op- unconvinced that the actions being taken by the commission's adoption of the National portunities for expanding their participation the government and the NAB have yet done Radio Systems Committee standards de- in commonly owned media. He cited low - much to help AM. Said Alan S. Okun, signed to help clean up the AM band. The power television, electronic media publish- owner and general manager of wGFP(AM) standards are to become effective June 30. ing, wireless cable (MMDS), paging and Worcester, Mass.: "My feeling is that the But bigger things are just ahead. data transmission. The commission has not situation for AM broadcasters is slightly Umanksy said that the bill introduced by imposed crossownership restrictions on worse than when we started several years Representative Matthew Rinaldo (R- N.J.), those media. There are dangers of antitrust ago." However, he said he sees "improve- ranking minority member of the House law violations, however. Woodworth said ments on the horizon." So it "may not be Telecommunications Subcommittee, to licensees using one media property to pro- too little as far as the help is concerned," strengthen the AM service soon will begin mote another might be inviting trouble. he said. "But it's too late for some broad- moving through the legislative process. Nor is that all. Alan Brill, of Brill Media, casters." His advice: "Hang on." -LC And the FCC this week is scheduled to issue a comprehensive notice of proposed rulemaking aiming to improve the technical quality of the AM service. It was in antici- Morning pation of the rulemaking that the commis- drive: navigating the sion two weeks ago imposed a freeze on applications for new AM stations and for slippery slope of indecency modifications of existing ones. Among other things, the Rinaldo bill (H.R. 2714) would require radio receiver Radio broadcasters get advice cies on indecency and examples of cases of manufacturers to build sets capable of re- but little guidance programing that had provoked complaints ceiving both AM and FM signals, including from listeners and action from the commis- those emanating from stations broadcasting Broadcasters looking for guidance on how sion. on the 10 channels to be carved out of the outrageous they can be on the air found few Corbett extended that advice as the expanded AM band (1605 mhz -1705 mhz). answers last week at the NAB panel, course of action for situations dealing with Both the bill and the FCC rulemaking ad- "Avoiding Accidents in Morning Drive." taping phone conversations for broadcast dress proposals to ease congestion in the The panelists included Dennis Corbett, at- (notify listeners they are being taped) and in existing AM band by moving daytimers torney with the Washington law firm of using copyrighted material on the air. "If into the new band and permitting their old Leventhal, Senter & Lerman; Tim Dyk, of you get the urge to read the morning news- frequencies to lie fallow. Jones, Day, Reavis & Pogue, Washington; paper on the air," he said, "resist it." So if the AM service does not prosper, it Daniel Waggoner, Davis Wright Tremaine, Corbett said, "Get permission first." will not be for lack of trying. The NAB has Washington, and Lauren J. Belvin of the Belvin offered the gathering the FCC's made AM improvement a high priority. FCC. perspective: "The rules of the road," she Eads said that FCC Chairman Alfred Sikes What advice was forthcoming centered said, "mean that not only indecency is be- "has made AM one of his priorities." And on caution and much consideration. "When ing targeted." The two basic tenets behind the panel's moderator, Ted Snider, Snider in doubt, leave it out," said Corbett. "This the stricter FCC, she said, are as follows: In Communications Corp., who is a member is the prudent course," he said. In his opin- the era of deregulation, the rules that re- of the NAB liaison committee with the ion, any "meaningful guidance" could not main on the books must mean something Electronic Industries Association, said that be had because the definition of what is and therefore should be enforced, and the two associations are now cooperating in indecent is still not clear. However, he rec- Chairman Sikes believes that broadcasting the effort (although EIA does not support ommended that station managers and own- is a privilege and broadcasters need to take the AM -FM receiver bill). ers establish a written policy of guidelines seriously their role as molders and reflec- But Snider also said the AM broadcasters for station talent to follow. The guidelines tors of society. can help their cause. He urged them to help should include copies of current FCC poli- Areas where trouble seems to crop up

Broadcasting Apr 9 1990 54 "It is important that all the players on your team understand the game plan and do not have their own agendas," he said. For teamwork to exist, he said, everyone must be committed to the plan. Said Sinicropi: "We need people who want a mission, not just a job." The initial strategy at WDJX -FM was to define the target audience and try to involve them with the station. Wells said the station began a campaign with the slogan "Show us your DJX." Response from the audience was higher than expected, he said, people were painting DJX on the sides of cows and on rooftops. Another important strategy, said Wells, was the sales approach adopted by the station. "We walked away from business when we first put the station on the air," he said. Up until that time, he explained, there seemed to exist a "good old boy network" Hall of famers. Radio air personality Hal Jackson (I) and CBS News Correspondent that resisted higher rates. Concurrently, Charles Osgood were inducted into the National Association of Broadcasters Hall of Wells said the station offered rating book Fame at a Sunday, April 1, "Radio Leadership Brunch" in Atlanta. Bill Sanders, NAB incentives to the sales staff. Radio Board chairman, hosted the presentation of the awards. The emphasis was on improving morale, The leadership brunch also featured a keynote address by John Naisbitt, co- author according to Wells, and included "a lot of of Megatrends 2000 and author of Megatrends out -of- station meetings." Said Wells: "We did all this with essentially the same people that were there before we bought the sta- and where operators could act to anticipate tion," he said. "We built the morale and and prevent incidents include: contests, Station executives built the momentum." sponsorship identifications and political "AM's can be turned around," said candidates' appearances on the air. Belvins share secrets of Meier. "AM's can center around specific advised the broadcasters to disclose all con- formats and you can still have a lot of fun." test rules up front, to stick to them and to success Meier reassured the gathering, however, keep all entries received. She also advised that success comes with mistakes, especial- station operators to learn the state laws ly in turnaround situations. "The original about lotteries, observe the sponsorship Radio station operators, with turnaround plan for our station had us generating far rules and, most importantly, "If you mess success stories, shared some of their tactics more dollars than we ever could dream that up, come clean with the FCC," she said. and guidelines with other broadcasters at first year," he said, "and spending far less Dyk told the audience: "We don't know the NAB's "Turnaround Tactics" session. dollars than we ever could dream that first what can or cannot be done on the air." He Panel moderator was Mark Driscoll, gener- year." According to Meier, the station recommended that broadcasters keep three al manager of WIOQ -FM Philadelphia, and billed about $500,000 a month during its things in mind before they start pushing the panelists were Scott Meier, vice president first year, versus projections of $1 million a edge of the First Amendment envelope. and general manager WFAN(AM) New York; month. -LC One, he said, is to note that the audience Steve Sinicropi, vice president and general listening to the program is not relevant to manager WLUM -FM Milwaukee, and Bill FCC purposes. Secondly, he warned, FCC Wells, general manager and part owner, enforcement can be limited to small seg- WDJX -FM Louisville, Ky. ments of programing -even as short as 30 "The first thing to look for is setting a Bipartisan AM seconds. Lastly, he observed that the stan- goal you can achieve," said Sinicropi, dard for indecency was much more of a "whether it is revenue, ratings or profit." improvement bill problem for humor material. Sinicropi said that it is important to set Dyk also warned broadcasters that it is goals for personal and staff satisfaction. to be introduced not local standards that they will be judged "You have to use a tactic that you have the by, but rather the "average community ability to execute. You can't say you are the Legislation also includes language standard." money station if you can't give away the guarding against abuse of process Waggoner brought a different perspec- most money," he said. tive to the panel, discussing what he termed At WLUM -FM the tactic was promotions. The House Telecommunications Subcom- "the talk torts." Generally speaking, he The reasons the station chose promotions, mittee wants to save AM radio. Subcom- said, those torts fell under three general said Sinicropi, were varied. Among those mittee Chairman Ed Markey (D- Mass.) has categories: privacy, misappropriation he enumerated: promotions bring in reve- already committed to moving an AM im- and the "reach out and touch someone" nue; promotions bring in ratings; promo- provement bill with language codifying the cases. tions build street talk and visibility for the FCC's rules prohibiting abuse of process. Waggoner advised operators to follow radio station and build morale for the staff. But last week at the NAB convention, Mat- the general guidelines he enumerated. To Sinicropi said it was important to assem- thew Rinaldo of New Jersey, the subcom- begin, he said, on -air personalities should ble a reasonable, achievable game plan. mittee's ranking Republican, said he and avoid specific statements of fact and per- "You want to be able to defend that posi- Markey are actually preparing to introduce sonal statements (e.g. about someone's tion from a competitor," he said. Another such a bill. He was hopeful that it might drug, alcohol or sex problems). He suggest- important strategy, said Sinicropi, is to surface by the time Congress returns from ed installing some sort of tape delay device make the competition react to your station. its April recess next week. and reviewing material to be broadcast, or "It legitimizes the efforts of your radio "I can assure you right after that I am reviewing talent ideas before they go on the station and causes people to stand up and going to push as hard as I can to get it air. Lastly, Waggoner cautioned broadcast- take notice of your efforts," he said. before the committee for a vote so we can ers to think about how a jury would consid- According to Sinicropi, it is important to have it ready for action on the floor," er a station's actions. -LC assemble a team within the radio station. promised Rinaldo. Rinaldo, who is the au-

Broadcasting Apr 9 1990 55 look for "the outlet that has its own personality," said Keough. The Coca -Cola president offered the audience some possible marketing innovations that might meet future requirements: "advertising in malls, moving billboards...pay -per -view TV... interactive television that permits each family member to tailor his own broadcasting with the resulting ability of the advertiser to tailor specific messages to specific audiences." Keough reiterated that he was "fairly certain" that TV sets of the future will be interactive. He said that next year 5% of Coca -Cola's Ma ç Rinaldo. Bryant. Fields media budget would be spent on cable - information from Leading National Adver- AM bill, said he expressing their point of view about poli- thor of an and Markey tisers showed that in 1988, just over 1% of were working on a compromise, although tics." Bryant criticized radio talk show Coca- Cola's media spending, both mea- hosts for berating in an effort to most of the elements of Rinaldo's original Congress sured and unmeasured, was on cable net- get ratings. bill would remain intact. The Rinaldo mea- "It's outrageous." works. Keough also noted that since 1980, sure would mandate that all radio receivers He said he hesitates to support any initia- broadcast television's share went from 46% receiving AM signals if when be capable of stereo tive to reform the licensing process to 31 %. they can receive FM stereo. It restricts the "I know those abuses are taking place." Keough softened the implication of his use of FM translators and requires a report He said he thought the technical bill was on remarks by saying that change does not from the Congress on nonbroadcast causes a "fast track." But if radio wants to move a mean throwing everything out, and he not- of radio interference. And it would require licensing bill, "I don't think that is going to ed that Coca -Cola itself has been around for FCC rules to allow existing daytimers vol- happen until you get some reform in the 104 years. But he concluded that those who the ex- untary "homesteading" of much of industry and you get some of these people resist change pay a price for doing so.-GF panded AM band. that run these talk shows to be more respon- Joining Rinaldo on the NAB panel was sible." Jack Fields (R- Tex.). Fields made the same Rinaldo agreed with Fields and Bryant. pitch he has made at previous conventions. The congressman said he hears from his He complained that he never hears from his local broadcasters but when he talks with Hollings says move local broadcasters. "I have not personally other members about his bill they often heard from anyone on either one of these haven't "received a letter, a phone call, or of free TV to pay is pieces of very important legislation," said a visit." Furthermore, Rinaldo also said his Fields. He did not blame NAB's Washing- colleagues frequently resist supporting ra- not Congress's fight ton staff. "I really feel there needs to be a dio because of the talk show hosts' activi- Don't count on Congress to come to the greater grassroots network of people con- ties. "Why should I do those people any TV. At least that tacting us. It [passage] is more assured if favors ?" is the most common reaction Ri- rescue of free over- the -air we're hearing from people back home." naldo gets. He said they refer specifically to is what Senate Commerce Committee (D seemed John Bryant (D -Tex.) also said he never talk show hosts in their area who they feel Chairman Ernest Hollings -S.C.) to broadcasters hears from radio station owners. However, are "guilty of Congress-bashing, unjusti- to indicate in his remarks attending last week's NAB convention. he said the stations are not "shy about fiablv...and do it almost as a sport. " -KM Hollings said he did not particularly like to see the evolution of free TV to pay TV. However, he said "there is very little we Classic [Congress] could do about it." People are TV versus the `new' TV willing to pay for television, he said. And Coca -Cola president says TV stations sure, sales, price -competitive ads and a as long as it provides "versatility and via- will be forced to narrow focus whole host of variables." bility and a choice to viewers," Hollings and adapt to new technologies Keough said Coca -Cola wants to target did not think Congress should interfere. if they are to survive demographics or lifestyle segments more He also told the broadcasters that he accurately: "Marketers will look more and thought they could not get the votes for Donald R. Keough, president of Coca - more at the quality of the audience than the their if carry/must pay proposal. "The Cola, told television broadcasters they will quantity of the audience," he said, adding mood is not there," said Hollings. Howev- have to start focusing on a narrower seg- that the goal was no longer just to "reach" er, he said there was ample support for ment of the audience and use new interac- consumers but to "bond" them to the com- must carry legislation, although he later tive technologies if they are going to keep pany. told BROADCASTING he thought the if carry their share of the food company's media To help achieve that goal, marketers will proposal could "snarl the whole thing up." budget. "Think in different terms," he ex- Despite those not so encouraging re- horted Monday's NAB television luncheon marks, the senator did have some good crowd in Atlanta. news for broadcasters. He said there was The reasons broadcasters will have to "no chance" of the Senate adopting spec- change, Keough said, are the result of a trum fees. The support is not there, said "revolution" that is forcing Coca -Cola it- Hollings. self to change: "a consumer audience that He predicted the Senate would pass a has more choice, is more fragmented and is cable reregulation bill this year. He did, subject to more clutter." however, express his reservations about a He noted that traditional forms of mea- provision in the staff draft on cable that surement already are being augmented would require "video programers" to make with single- source data and other ways to their product avaiable on a nonexclusive measure "what was once referred to as basis. The language, although aimed at ca- 'the unmeasurables'...the 'value added' ble programers, has the three networks con- segment of the media package." He said cerned, and a Hollings staffer indicated Coca -Cola itself is "at work on our own there would be revisions. Hollings said the model that accounts for advertising pres- Keough legislation should regulate rates, but "we

Broadcasting Apr 9 1990 56 image. ers-we need both a global and a regional According to Hawkins, Delta advertises approach." on more than 900 radio stations and is At Coca -Cola, said Beindorff, they are involved in more than 2,000 promotions a "great believers in a big idea. We look for year. "We have very solid reasons for one truth and use it to thematize our cam- using radio," he said. The first, he said, paigns," he said. It was such thinking that is the audience measurement data avail- led to the creation of "The Real Thing" able from Birch and Arbitron. Such mea- campaign and the slogan: "Can't Beat the surement opportunities, he said, allow the Feeling." Coca -Cola has currently revived company to return to a market after a that idea and updated it by changing the campaign and do effective research and slogan to: "Can't Beat the Real Thing." follow -up campaigns. Second, Hawkins According to Beindorff, the radio spot for stressed the flexibility of the medium, that campaign became the basis for the tele- both in the short turnaround time for provision campaign. ducing spots and for targeting very de- Another TV campaign that came out of fined niches of the population. Lastly, a radio spot was the television spot featur- Hollings said Hawkins, Delta uses radio because ing country singer Randy Travis. Said should not try to regulate programs." "it can work alone or in combination with Beindorff: "The music for the radio spot The chairman also stated his confidence other media." led to the television." Beindorff praised many of the same qual- in the Sikes FCC and its handling of the fin - Beindorff also praised radio for its ability syn issue. He said all the top network and ities in radio that Hawkins enumerated. He to allow "sharp targeting." Said Beindorff: Hollywood executives have been in to lob- explained that Coca -Cola has a two- tiered "While we do a lot of different things to by on fin -syn, but that the winner is "Jack approach. "To effectively manage consum- promote our product, radio gives us the Valenti.... You should see him jump up on er behavior and perception," he said, "we frequency, precision and flexibility to make the table -it's one of the best Broadway have to be good macro and micro market- an impact." shows." The chairman also voiced concern about the trafficking of broadcast licenses and advertising "clutter." But he did not indi- Europe: broadcasting's New World cate whether lawmakers would address those issues. Attendees hear of fertile In taking questions, one broadcaster ex- fields in newly privatized leave -it basis is over. With private televi- pressed his frustration with congressional nations; session is part of sion coming to Greece, Solomon said, his attempts to regulate political advertising. "I NAB's increased attention to company's business jumped from $500,000 resent the fact that Congress beats the hell international marketplace to more than $2 million this year. out of broadcasters and lets the newspapers The panel's operator, Michael Garin, of go free. Why don't you go after them ?" he To hear members of the panel on "Interna- Furman Selz, a New York brokerage firm, asked. tional Television...The New Frontier /Old had said that "the growth of advertising is To which Hollings said there was a World Markets" tell it, the time for U.S. driving television," which is not state -con- "simple reason ": broadcasters are using television companies to take the plunge into trolled to the extent it once was. Where the public spectrum, a scarce resource. the European market is now. Opportunities content once was dictated by the govern- "You can start a newspaper but you can't are blossoming as privatization and compe- ment's view of what was best for the pub- start a broadcast station. It so happens that tition take hold. And while mistakes can be lic -and advertising was limited or nonex- you [broadcasters] asked for regulation. By made, the environment is a forgiving one. istent -Garin said, now programing is a giving you a monopoly, we say there's a The panel, at the National Association of function of what the public wants. public duty. We have not beaten you up," Broadcasters convention in Atlanta last Europe, no more than the U.S., wel- said Hollings. "You all don't look beaten week, was one element of the increased comes foreign ownership. Garin said own- up to me." -KM attention the NAB is paying to international ership limits vary according to country, but issues. On Saturday, there were five work- Garin said it ranges from 20% to 40 %. (In shops designed for the 6,000 foreign the U.S., foreign corporations of broadcast guests, capped by an international recep- stations is limited to 20% or 25 %, depend- Radio: key player tion. Those events followed a dinner on ing on whether the ownership is direct or Friday that NAB president Eddie Fritts held through a subsidiary.) Still, the opportunity in ad campaigns for 85 broadcast industry representatives for investment is there. Bryan Wood, of from Western and Eastern Europe. And on Alta Berkley Associates, a venture capital Representatives from Delta and Coke Sunday, a panel discussed TV Marti. firm based in London, said that movement praise medium for its flexibility But the panel on "International Televi- "of a positive nature-from regulated to a and defined audience reach sion" was of the old- fashioned variety: less regulated economy " -provides a con- How Americans can make money. And Mi- genial setting for investment. He also said Whitley Hawkins, senior vice president of chael Solomon, president of International that there is "an enormous gap" in the marketing, Delta Airlines, urged radio sta- Television for Warner Brothers, was ready amount spent on advertising in the U.S. and tion operators to think of their medium as a to tell them. "The competitive environment Europe. But since advertising is "one of "key role player" in major advertising has been established, so there is an increase the two fastest growing sectors in the campaigns. Hawkins was speaking at the in advertising revenue. That leads to more U.S.," he said, "it must be the fastest panel "Marketing Magic," which also fea- stations wanting to program. That benefits growing in Europe." tured Mike Beindorff, vice president and American producers. Europeans, too. Of course, investment in broadcasting in director, marketing planning, Coca -Cola There has been an enormous growth of lo- Europe poses some problems. Wood said U.S.A. Hawkins and Beindorff outlined cal programing, a lot of coproductions not there are not many people in Europe with how their respective companies market seen before -Americans with Europeans experience to run a free -market network. their products. and Europeans with Americans. In Europe, "Mistakes will be made," he said. "But Hawkins encouraged his audience to there has been a growth of private televi- people will learn. This will be a dynamic sell their medium as "a focal point of sion, cable television, pay cable and situation over the years to come....This is a mixed media campaigns." He outlined DBS." forgiving environment." how Delta has used radio over the years to With the growth of a competitive market, Europeans are not waiting for the Ameri- create a "musical personality for the com- Solomon said, the day when a state network cans to show them how to do things. After pany," adding dimension to the airline's could offer a price, on virtually a take- it -or- getting along with two state -owned net-

Broadcasting Apr 9 1990 57 Banks are being pressured to reduce their broadcast exposure because of government reporting requirements on "highly leveraged transactions" (HLT's) a definition that includes "just about every broadcast loan," said Ferree. Bruce Bishop Cheen of Paul Kagan Associates said the regulations worked in favor of asset -based industries, and to the disfavor of cash flow -based industries, such as television. As for the secondary trading market in subordinated securities, Cory said it had "death spiral potential." At the time of the Campeau Corp. dept troubles the market made a distinction between "good junk" and "bad junk" and investment banks were Going international. NAB estimates that 6,000 representatives of European broad- making a market (willing to buy and sell casting attended the convention in Atlanta, up from 4,775 last year. For their benefit securities) in about 200 of the 1,200 debt NAB held its first international seminar, featuring five sessions covering programing, issues. Now, said Cory, markets are being advertising and technology. Pictured at the reception following the workshops are made in only about 50 or 75 such issues. discussion leaders Charles Bonan, Super Channel, London, who headed a television Privately placed subordinated debt is still session on "Establishing Your Local Identity in the 90's"; Simon Cole, Unique Broad- available, said Cory, but subordinated lend- casting, London, leading a radio session, "Defining Your Image: Programing, Market- ers will also want equity enabling them to ing and Promotions "; Alexander Zeitelhack, Broadcast Consulting International, West participate in any appreciation. The public Germany, and Robert Dodds, Broadcast Innovations, London, who headed a joint equity marketplace is also a possibility, he radio -TV session, "Advertising: Who's Buying Commercial Radio and TV in Europe ?" added, but the stock market currently "em- and David Wood and George Waters, both with European Broadcasting Union, phasizes programing...delivery systems, in- Geneva, for "Managing New Television Technologies." There was also a session on cluding cable, are out of favor." "Managing New Radio Technologies." Brian Cobb of Media Venture Partners noted that credit firms, because of fewer regulations, were partly replacing other works, Ireland decided to add a third, the ers." But he then offered figures to indicate sources of credit. privately owned and advertising-supported that the directive may not be as harmful as Other media are having some of the same TV 3. James Morris, who runs it, said the some in the U.S. believe. He noted that problems as television, said Elliot Stein of network is focusing its efforts on domestic although the directive grows out of fears Commonwealth Capital Partners. He said programing. "Nine of the top 10 programs that American product will dominate the the New York -based firm is about to pur- are home provided," he said. European market, polls indicate that Ameri- chase television stations and considers it a The reasons Ireland decided to license can programs are not among the top IO to good business. But television, he said, has the third channel would not be unfamiliar in 15 seen in Europe and that "only about less control over its sole revenue source, the U.S. For one thing, the third channel 30% of the programing in Europe is Ameri- advertising, while at the same time most was urged "by politicians who were beaten can." stations have "cut costs as far as they can up by one channel," For another, there is Morris offered a European's perspective. go.' the desire for choice. "Everybody likes "It's not a big issue," he said of the direc- Disagreeing was Robert Sutton, presi- choice," he said. tive. "Fifty percent is way in excess of the dent and chief operating officer of Media And if Warner Brothers is any guide, the programing seen in Europe. The driving General Broadcast Group, who said that TV Americans want to help provide it. Solo- force will be European programing, and station operators have some control over mon said Warner recently bought one third may be for some time...I don't think you local advertising, which he called a "terrif- interest in a pay service in Sweden with two have a lot to worry about." -I.2 ic business." He said the reason some TV Swedish companies- Bonier and Svensk. station acquisitions had gone sour was sim- "We thought the combination could corn - ply overpaying: "There is no way that a pete with two other Swedish companies," CBS affiliate in Charleston, S.C., was said Solomon. More than that, the entry TV financiers worth $62 million to $64 million three into Sweden, he added, was viewed as a years ago." Commonwealth Capital Part- springboard for investment into the Benelux talk of tighter ners' Stein agreed that overpaying was the countries -"a start of international invest- chief problem of deals that now needed ment that Time Warner [Warner's parent] refinancing, or "workout." intends to make." money market As for whether such "workout" situa- The bullish talk about opportunities for tions presented opportunities, Morgan Stan- broadcasters in Europe left no room for "Banking on TV" proved both accurate ley's Cory said they typically require "re- complaints about the European Broadcast and ironic as the title for a Saturday morn- equitization." Cobb added that despite Directive until it figured in a question to the ing NAB panel session in Atlanta. Moderat- some acquisition or re- equitization opportu- panel. The directive requires the 12 mem- ed by Ray Timothy, with the New York - nities, the existing senior creditors would bers of the European Community to reserve based investment banking firm Furman not let a new operator "steal" such sta- a majority of the time on their broadcasting Selz, the panelists spent much of their time tions. properties, "where practicable," for Euro- talking about the reduction of bank financ- Asked by Timothy to predict the future pean- produced programing. The U.S. and ing. of the TV station trading marketplace, the Motion Picture Association of America The implication of the bank pullback Cobb said that the current lull still had have complained bitterly about the direc- was spelled out by Elizabeth Ferree, se- another year and a half to work its way tive, calling it anti -free trade and saying it nior broadcast lender for the Bank of Bos- through and that it would "then edge its sets a dangerous precedent regarding trade ton. She said that banks today are more way back up. But there will not be another in other areas. likely to challenge revenue assumptions; frenzy, he said; "not all the factors that Solomon, in response to the question, to lend at multiples to trailing cash flow contributed to the last one will still be made those arguments: "Many of us be- rather than next year's cash flow, and to here." Cobb added that it appeared there lieve in the free market," he said. "And expect a complete payout in seven or eight would not be many transactions in 1990 once restrictions are imposed in one area, years rather than a refinancing after three because sellers will remain on the side- the door opens to imposing them in oth- or four years. lines. -GF

Broadcasting Apr 9 1990 58 Panelists discuss future of DBS Full capacity crowd listens to discussion of Sky Cable DBS service, start of BSB service and FCC's decision on advanced-definition TV

Recent DBS developments drew an over- flow crowd to a Sunday afternoon panel session in Atlanta: "DBS: Prospects for Success." Moderated by Marcia L. De Sonne, the NAB's director of technology assessment, the discussion included reaction to the Sky Cable consortium announce- This year's NAB Broadcasting Hall of Fame Awards honored the original cast of The ment to start a U.S. DBS service, last Honeymooners and Sylvester (Pat) Weaver, president of NBC in the 1950's. In photo, week's start of the British Satellite Broad- co -hosts Tom Goodgame, Westinghouse Broadcasting, and Ben McKeel, Nationwide casting service, and the FCC's recent deci- Communications, flank Honeymooners' Joyce Randolf and Art Carney and Weaver. sion on advanced -definition TV. NBC's and Fox's participation in Sky sage was not necessarily negative, said network to the video Cable, said Clay Whitehead, president of marketplace, White- Hubbard: "I have been promoting DBS for head said it was a long way Clay Whitehead Associates, showed that off: "Fiber may eight and a half years, during which time I have advantages on an interactive basis, but broadcasters faced a choice: "Either be- have also added four TV stations...and I'm in general the advantages over satellites are come a part in a multichannel system such not selling." Discussing whether fiber optic pretty marginal. Also, regula- as remain a single channel system significant DBS, or cable would add yet another multichannel tory and watch your market share wither away." changes are still required." -GF The Sky Cable announcement also has raised the credibility of DBS in the eyes of programers, said Stan Hubbard, president of Hubbard Broadcasting. Sports on TV: a changing playing field Tom Rogers, president of NBC cable and business development, and Jim Ramo, A Monday afternoon seminar, "Sports on as possible. Such a market is currently best Hughes vice president, video services, both Television: A New Game for Broadcast- reached by broadcast television, said participants in the four -company Sky Cable ers," suggested that confusion about the Granik. consortium, elaborated on the proposed rules and purpose of the "game" reigned Dennis Swanson, president of ABC DBS service's plans. Rogers said there has among the players, including broadcasters, Sports, said that when Major League Base- been a lot of response from cable operators, cable, teams and the leagues. The panel, ball dropped its Saturday network sports "some not worth repeating in polite compa- moderated by Jim Trautman of Paul Bortz package, "it gave up an opportunity to ny." By comparison, broadcasting re- & Co., provided differing views on why have its product marketed on a weekly basis sponse has been muted compared to the television rights fees for sports were esca- from the start of the season to the finish." early 1980's: "In fact, a number of broad- lating, and on whether sports would contin- Ed Frazier, chief executive officer of casters have talked to us about participating ue to be televised by broadcasters. Prime Network, said the regional sports as investors." The FCC's current timetable Trautman's colleague, Mark Wyche, service had differing experiences trying to for advanced -definition TV currently fore- presented a study Bortz & Co. recently structure joint bids for sports rights with sees an introduction at about the same time completed for the NAB. He enumerated the local broadcasters. Cooperation in Minne- Sky Cable is planned to start and Rogers reasons broadcasters are so interested in apolis and Houston was not duplicated in said there is no doubt the DBS service sports telecasts, including enhancing a sta- Dallas, he said. would make at least partial use of the new tion's local identity with viewers, advertis- Sometimes the departure of sports from technology. ing opportunities and using the telecasts to broadcasting may be due to broadcasters' Peter Marshall, president of Schaefer & promote the station. greed, said Granik. He cited New York, Associates, noted that British Satellite Wyche presented numbers showing the where the Knicks had formerly been on Broadcasting had started up within the past increase in cable carriage of baseball and WWOR-TV. Granik said that the station's week: "By the time any of the U.S. sys- basketball games. But Russell Granik, dep- success with entertainment programing led tems begins, there will have been systems uty commissioner of the National Basket- it to be more aggressive in demanding mon- in Europe and Japan operating for four or ball Association, said that much of cable's ey from the Knicks -who paid for the air five years.... That experience will be useful increase in recent years was due to the time -and to offer less attractive time slots. to draw on." One of those systems, News introduction of new cable channels. Ex- As for those instances where cable com- Corp.'s Sky Television, was represented by cluding the addition of new channels, petition had raised sports rights fees, the its director of telecommunications policy, Granik said the split between cable and broadcasters on the panel said that the fu- Roy Gallagher. Sky, operating for just over broadcasting has been roughly the same. In ture of free sports viewing was in danger. a year, has undertaken a change in market- fact, carriage of NBA games on basic cable ABC's Swanson said that by next year the ing to help build its penetration. Whereas has decreased from 80 regular season three broadcast networks would begin to dishes were previously sold through distrib- games on ESPN several years ago to 50 know if they had overpaid in the most re- utors, last August Sky began offering a games now on TNT, he said. cent rounds of rights negotiations: "If the "direct subscription package," including Granik said that the NBA was "not rights fee exceeds our revenue, we are all the dish and installation, at roughly $38 per thrilled by the additional" games carried on publicly held companies and will have to month at the current exchange rate. Gal- superstations: "We may, in fact, modify ask ourselves if we want to stay in this lagher said that because British cable pene- the rules even more [to further limit the business." tration is still relatively low, "...we have to superstations]." One reason the NBA Ted Koplar, president of Koplar Com- build our own marketing network." Over wants to keep games on broadcast TV, said munications, said that advertising levels for half the new subscribers have taken advan- the league's deputy commissioner, is that sportscasts in Sacramento, Calif., and St. tage of the rental option since it was intro- the NBA has other revenue sources that are Louis, where Koplar stations have sports duced, he said. For broadcasters the mes- dependent on as big a market for the sport franchises, have "reached the saturation

Broadcasting Apr 9 1990 59 level.... We are frustrated trying to figure out how we can enhance our package." Getting the most out of research Koplar said that as a result, it is increasingly important for team owners and broad- Research tools that can help radio stations increase sales were explored by the Radio casters to cooperate. Advertising Bureau at the panel session "Selling Towards a New Century." Warren Koplar also talked about the political im- Potash, RAB president, opened the session with a rallying speech for radio to go after plications of pay sports television: "It the dollars that are currently being spent in the newspapers. Said Potash: "Radio is would be scary if only a small fraction of going to be the strategic sales medium for the 90's." the country were able to watch an event like The second part of the session featured a presentation by Lawrence Norjean, RAB the Super Bowl." -GF vice president of marketing. "Mass advertising is giving way to selected targetability," said Norjean, "and radio can deliver both niche marketing and maxi marketing." In the new century, said Norjean, operators must learn not only "the where and New opportunities for synergy between cable and broadcasters Cooperation between cable operators and broadcasters is becoming more frequent as both realize more fully how much they need each other. For such cooperation to work, both "have to overcome the tremendous fears everyone has," said Joe Duke, news director of WWL -TV New Orleans. The Sunday morning panel, "Building Bridges Through Cable," focused on a report prepared by NAB in conjunction with the National Association of Public Television Stations which surveyed 20 MSO's and 200 system operators on a wide variety of subjects. The report was endorsed by the National Cable Televi- sion Association. Along with Duke, the panel consisted of David Kantor of Atlan- ta's Cox Cable; Arnold Reymer, Reymer, RAB's Bob Weed, Potash, Norjean and Hyde' Reymer & Gersin, Southfield, Mich.; George Miles, general manager of when" of a buy, but also "the who." Said Norjean: "Marketing must be matched to WNET(TV) New York, and moderator Rich- consumer habits and patterns." ard V. Ducey of the NAB. Other factors influencing the future marketplace, he added, include rapidly chang- Despite a general lowering of viewer ing consumer habits. According to figures supplied by Norjean, in 1979 the brand share for broadcast programs in the past loyalty factor was 80 %, in 1989, only 19 %. Said Norjean: "This means that 80% of few years, Kantor said, "cable channels consumers decide what they buy as they go along." The key to success, said exist on a very small viewership" and Norjean, was to know consumer calendars "down to the hourly, daily and weekly even in the unlikely event that "a cable cycles." Once those patterns are determined, he said, strategies can be designed to show pulled a 1" rating share, it would target "most receptive" hours. The flexibility of radio said Nojean, makes it strategical- "dilute local ratings by 0.1 or 0.2 at the ly important in campaigns to target specific "apertures." most." The panelists presentation ended with a hands-on demonstration of the RAB's "On Said Miles: "Broadcasters and cable op- Line Express" database and its various features by George Hyde, RAB vice president. erators don't understand one another." He added that each "do a terrific job of corn - municating to the public" but do such "a MSO operators were most interested in poor job of communicating with ourselves" joint ventures on news production and pro- Low -power TV: that they lose many opportunities to engage graming projects. The joint ventures can in mutually beneficial projects. work, but it depends on better "internal Coming of age The survey examined the extent of communication," said Miles, adding that communication between the two on syn- individual broadcasters have been "forced in uncertain times dex, channel carriage, channel position- to be more entrepreneurial." Duke said it ing and potential and current joint ven- starts from the top and "the key person is tures in programing, production, and the general manager." With the issue likely At a time when traditional over -the -air public service areas. The survey found to be decided by government regulators, broadcasting feels itself threatened, Low that 55% of the cable operators have met many broadcasters and cable operators have Power Television (LPTV) has come of age. with radio or television broadcasters in already started working together. The early Unfortunately, according to participants of the past six months and generally talked response, according to both the survey and "LPTV...It's Here and There and Just about syndex, broadcast signal quality, the panelists, is that it's been a success for About Everywhere," that means big prob- cross promotions and carriage. The study operators, broadcasters and viewers. How- lems for low power. However, successfully found that there is great interest in joint ever, Duke cautioned that simple joint pro- overcoming those problems could make productions in sport productions and local motions might not be so easy because of LPTV a big winner when the must carry public affairs shows. legal considerations. Clearer state and fed- and HDTV dust finally settles. Cable operators reported that broadcast- eral laws regarding joint promotions and LPTV has, in many areas where cable ers should provide advanced notification resolution to syndex would help because penetration is high, become desperate for of program protection requests. Over a when lawyers get involved, said Duke, they carriage by local cable operators. FCC third of the operators said that the can turn "a two -page proposal into a 110 - Mass Media Chief Roy Stewart doubted blacked -out station should provide feeds page document" that no one really under- that congressional action on must carry was that fill the time. stands. -PJS going to include LPTV. Consequently, he

Broadcasting Apr 9 1990 60 The tricky world of investing in European radio A Sunday morning panel session, "European Radio: Getting greater, with 300 stations serving a population of 55 million. Your Foot in the Door Before '92," served indirectly as testi- Group W Radio recently bought a minority interest in one of mony to the benefits broadcasters have doing business in the those stations, said Dick Harris, chairman. He said that, unlike United States. Bob Richer, a consultant to the first English - the United States, the British government controls the trans- language radio station in France said that the lack of a "firm mitter and that in obtaining a license an applicant specifies a base of regulatory law" allowed the government to physically format that cannot be changed without government approval. remove the transmitter from the big band and jazz formatted In Italy, said Hompe, stations are even more dependant on station after it had already gone on air. By the time the local sales. "National rates are hardly worthwhile," he said. station's owners had won their fight in the courts the station's Stations in certain countries, such as Italy and France, can FM frequency had been granted to another company. be bought and sold with relatively ease said the panelists. Similar stories were told by Eric Hompe who operates a Harris said that broadcasters who invested in Europe should station near Venice, Italy. "There is still no Italian FCC," said not count on capital gains from the trading marketplace, but Hompe, who described the method of frequency allocation as rather should expect to stay in and realize long -term gains, "pretty much who was there first." He just managed to get in perhaps when the European operations go public. at the top of the FM band at 107.5. Competition among radio Other opportunities for U.S. broadcasters include supply- stations was sometimes a "warlike situation" with transmitters ing programing, however, Harris said that music licensing being sabotoged or stolen. arrangements with some foreign countries have yet to be Nonetheless, all the panelists, including moderator Peter S. reached. Stromquist, managing director of Montreux Companies, were Richard Allen, of Dallas -based Firstcom, discussed differ- enthusiastic about the prospects for participating in Europe- ent ways of getting into the European market. One approach an radio. They cited numbers showing that Western Europe he mentioned said was to attempt direct contact through currently has 30% fewer radio stations than the U.S. but "telemarketing." But that approach required finding people roughly 50% greater population. And Eastern Europe, they with language skills, and also required knowing who the right noted, is even less developed. people were to call. A preferred approach, said Allen, was to The opportunities vary considerably among countries. In work through a representative familiar with the particular Great Britain, the relative scarcity of radio stations was even country. -GF said, LPTV operators should "strike a can population that Pan Asian programs able to offer some expertise in surviving on deal" with local operators to insure car- exclusively for. low dollar rate cards. riage. Panelist Martin Rubenstein, a communi- Stewart reminded the audience that Other panelists disagreed, however, say- cations consultant in Washington, said that broadcast or cable channel success has al- ing that it was politically unlikely that Con- Pan Asian's commitment to local and spe- ways depended on attention to local affairs gress would allow distant signals to take cialized programing is exactly why the and needs. Fiber optic networks, DBS and preference over fundamentally local pro- CBA is fighting for must carry. the like are just future incarnations of past gram providers. Moderator John Kompas, Said Eddie Barker, Eddie Barker & As- attempts to nationalize programing. If it president of Community Broadcasters As- sociates, the key is for LPTV to find its excludes substantial local programing, sociation, said that although the popular niche and do it well. Stewart reiterated the Stewart said, it is doomed to failure. misconception of LPTV is small scale and long- standing FCC philosophy of localism, HDTV is the other big problem facing low budget, LPTV has in fact become a and added that the commission has always LPTV. Spectrum allotment for HDTV may commercially viable programer of alterna- supported LPTV. He told the standing - come at LPTV's expense, noted Kompas, tive, diverse and local programing in a wide room -only crowd that in 1984 there was an although Stewart promised to "do what I range of rural and urban markets, including application backlog of 37,000, due to what can to get another window and make it as New York City and Los Angeles. he called the "gold rush mentality" of peo- broad as possible geographically," since Peter Tannewald, a partner at Arent, ple who thought LPTV was "money being rural markets don't have the same spectrum Fox, Kintner, Plotkin & Kahn, said that printed." The problem was solved, he said, squeeze as urban markets. Though many proponents for LPTV being included in by initiating filing fees and eliminating cut- believe that HDTV spells death for LPTV, must carry are increasing. He said he is off lists. Stewart hoped LPTV was around and encouraged that Senate Communications Kompas said there are currently more healthy enough to one day transmit HDTV. Subcommittee staffers are at least discuss- than 250 commercial LPTV stations in the Tannewald said that between simulcasting ing LPTV carriage of some sort (see page lower 48 states (Alaska has an extensive and augmentation, LPTV is better served 67). LPTV educational network), many of with simulcast because it uses less overall Guaranteed delivery could conceivably which have been in operation for more than power. Less power means less interference. deliver LPTV programs to far more homes three years. "You don't stay in business for Also, NTSC channels currently in use will than the usual five- to 20-mile LPTV signal three years if you're not making any mon- go off the air, effectively freeing up addi- radius, which would have tremendous im- ey," he said. Of the more than 250 com- tional spectrum. Furthermore, if cable be- pact on the value of stations, conceded mercial stations in the U.S., 90 operate as comes the sole carrier of all broadcast enti- Kompas. Without carriage, urban LPTV Public Broadcasting Service affiliates, ties, then developing successful programing may be dead because signal interference while 15 survive as pay -per-view outlets, and market niches will determine who stays and signal shielding already plague those Kompas said, and added that minorities on. systems and are only going to get worse own 20% of all the stations, with the great- However, the FCC, Stewart said, is com- with a more crowded spectrum when est concentration being native Americans in mitted to seeing a broadcast competitor to HDTV goes on air, he said. Alaska. Additionally, 17 stations broadcast cable become a reality, and whether or not Pan Asian Communications, which pur- in stereo, he said. MMDS succeeds, multi -channel systems chased W53AA New York (ch. 53) in Oc- Kompas agreed with Stewart that LPTV need programing. Because by nature LPTV tober 1989 for $1.8 million (BROADCAST - should be striking deals to make the medi- is entirely local, Kompas thought it would ING, Jan. 8), is symptomatic of the um too attractive not to be carried. He be ludicrous and politically dangerous to problems facing LPTV in general and urban suggested that LPTV's provide local pro- expect local signals to be excluded so cable stations in particular. Pan Asian president graming, offer joint productions or work operators can carry distant signals. If he's Peter Ohm addressed the panel and said it together in marketing. LPTV is analogous wrong, LPTV is in big trouble. If he's is very lonely" not being able to get its to radio with pictures, said Kompas, espe- right, an already healthy LPTV industry signal through to the area's Asian- Ameri- cially regarding ad spots, and so may be could win big. -PJS

Broadcasting Apr 9 1990 61 Networks downscale in -house production

Production is down from last year, is thrown out of the game for shaving points focusing on the humorous aspects of love with NBC down from 10 to 2, CBS and brought back to investigate wrongdoing and marriage in the 1990's. The one -hour from 3 to one, Fox from 5 to 2 in sports. Michael Gleason is the executive Ladies on Sweet Street is about two elderly women who in In -house production at the networks was off producer for the project, which, if picked spend their time engaging amateur sleuthing. most talked sharply this development season, with the up, would be available for the fall. Manhat- One of the not, three networks and Fox together producing tan Arms, a drama, is a project in develop- about projects, in -house produced or fewer than half the pilot projects developed ment for a possible summer run. Doug was My Life and Times, a half -hour drama the about an 85- year-old in the 2035 for last season -down from 18 to 8. The Cramer is the executive producer of man year network showing the greatest decline in po- "semi- anthological series." Another pro- who entertains his friends with stories of his tential series was NBC, which produced 10 ject in the works is a pilot by CBS and life, with most of the stories occurring in pilots last year, but sent only two projects Grosso -Jacobson Productions. the 1970's, 1980's, and 1990's. up for consideration this year, Have a Nice Of the 10 development projects that Perhaps the network in -house produced the sea- Day and G-Men. made up NBC's slate last year, five have show that made biggest splash this The decline overall in development pro- made it onto the schedule (Mancuso, FBI, son is Fox's The Simpsons, which pre- jects from the networks is in spite of ABC Hardball, True Blue, A Family for Joe and miered in January and has built quickly into 14.5 getting its in -house production division up Shannon's Deal), two are still in the works, a hit. Averaging a rating and 21 share and running in time to place three projects and three were not picked up. The success for the season, the series, for the season, is on the development slate this year. Last of last year's projects is the reason for NBC ranked 32nd of all programs, with its rank- year, when the network's projects were an- Productions' reduced output this year, said ings most recently in the top 20. nounced, the division had not been formed, John Agoglia, executive vice president, Not all of Fox's in -house produced pro- Pro- and it was not until after Brandon Stoddard, business affairs, NBC TV and NBC jects have performed as well as The Simp- then president, ABC Entertainment, reductions. "We've got a lot on the air and sons, however. Of the five projects that signed that the production arm formed un- we don't know what's happening with those made up Fox's development slate last der his leadership. series yet," he said. year, three made it onto the schedule, One studio executive said a possible rea- "I think that when Brandon [Tartikoff] including The Simpsons, Alien Nation and son for the decline in network in -house makes the schedule announcement, NBC the recently premiered The Outsiders. For production stemmed from the shrinking Productions will certainly be represent- the season, Alien Nation is averaging a pool of available talent in the marketplace ed," he said. Agoglia said that in addition 5.8/9 and is ranked 109th of all series for from which to draw. to the projects from last year, and the two the season. However, Norman Powell, vice presi- announced development projects this This year Fox has two projects under dent, CBS Entertainment Productions, dis- year, NBC Productions also has at least consideration, one of which, Babes, was on misses the idea that there is less talent avail- four other projects in the works for next the development lineup last year. The com- able now than last year. "It's the same season. edy is about three overweight sisters who talent pool out there, it just depends on ABC Productions, after a year in opera- are trying to make it as models in New what you want to spend," he said. "In our tion, has three projects in development un- York City. It's described as Roseanne times case, part of the situation comes from hav- der consideration for next season, one com- three. The other project on Fox's slate is is True ing a new boss in Jeff Sagansky, who came edy and two dramas. An Adult Comedy Colors, another comedy, described as in and he went through and looked at every- described as a sophisticated 9 p.m. comedy an interracial comedy for the 1990's. Sc thing." In addition, Powell said that, quali- tatively, "the projects have to speak for themselves; we were very selective in terms look within of development this year." Musburger out; CBS will Last year, CBS Productions had three projects in development, all dramas, two of for replacement which debuted on the fall schedule. Rescue: 911 has provided the network with the high- CBS Sports said it will not go outside the est ratings in the Tuesday 8 -9 time slot network to replace Brent Musburger, the since 1984 -85, and is the highest -rated first - voice of CBS Sports for the last 15 years, year drama this season. who was out of a job last week when CBS The other side of the coin is Wolf, the decided not to renew his contract. Susan action series that was pulled from the Kerr, spokeswoman for CBS Sports, told schedule in November 1989 after nine epi- BROADCASTING that the network has a "tal- sodes under the guise of reworking and has ented group of broadcasters that deserve an yet to return. opportunity to be part of the major events Powell couldn't say how many in -house that we cover." projects would have been on the develop- That group includes Greg Gumbel (Bry- ment slate had there not been a shakeup at ant's older brother), James Brown, Jim CBS Entertainment, but the sole project Nantz and possibly former CBS This Morn- announced to advertisers (the half -hour mu- ing co- anchor Kathleen Sullivan, who has sical Shangri -La Plaza) was developed af- been mentioned as a host for CBS's Olym- ter Sagansky was hired. pics coverage. Powell also mentioned several other de- "We had relied upon Brent, who was the velopment projects CBS Productions is in- signature of CBS Sports, throughout the volved in. Sporting Chance is a coproduc- 1980's; we were very proud of him carrying tion with MTM about a football player who the mantle. For the 1990's we'd like a little Musburger

Broadcasting Apr 9 1990 62 more representation on the air," Kerr said. Musburger's current contract, a five -year Fox fights back deal reportedly worth close to $10 million, Fox Broadcasting Company filed its "answer" to Buena expires in a few months. The news came official Vista Television's antitrust suit (BROADCASTING, Feb. 26) in U.S. District court March 28, charging that last Sunday, April 1, on the eve of the NCAA basketball championship game Disney Studo's BVT syndication arm is engaged in "anticompetitive, predatory and coercive practices" in attempting to clear its slated two which turned out to be Musburger's final -hour children's animated block, The Disney on FBC for event with the network. Afternoon, affiliate stations the 1990 -91 season. Squaring off against FBC and Fox TV Affiliates Association's The timing of the announcement was plan to mount the two - hour Fox Children's Network block weekdays from 3 -5 p.m., BVT, according FBC, something of a surprise. Besides being on to has sought the coveted kids the eve of one of the biggest sports events time period as a "single continuous block, regardless, of the desires and conflicting independent it of the year, the 50- year -old broadcaster was contracts of the stations to whom supplied its programing, thereby seeking to decrease, if not elimate totally, said also scheduled to become the lead man for stations' ability to accept and broadcast the animated FBC CBS's baseball coverage, which starts product of or other suppliers." With April 14. CBS would not elaborate on why The Never Told Tales of Peter Pan the only half -hour program slated for FCN's the network declined to keep Musburger, weekday block for 1990 -91, Fox denied that it "insisted" affiliates broadcast the cartoon at 4:30 -5 p.m., backing a except to say that it was a "philosophical that assertion with March 8 letter from FBC President difference" on just how much Musburger Jamie Kellner to stations in which he said that Fox had "granted two -year renewals to virtually would cover. "My guess," said one CBS every affiliate up for renewal...unequivocally demonstrating that affiliation agreements have not been determined by affiliate advisory board member. is that clearance decisions on our children's [CBS Sports President] Neil Pilson and programs." [CBS Broadcast President] Howard String er felt that it was time to stop keeping all the eggs in one basket." There was some neither ABC nor NBC have the sports that the cable network "thinks very highly concern from the affiliates (and the net- lineup of CBS, which includes Major of Brent, but the question of economics work) about overexposure, the advisory League Baseball, the winter Olympics, would have to be addressed." Another board member said. the National Football Conference and the scenario has Musburger going to Chicago Musburger's responsibilities with the NCAA basketball tournament. The net- superstation WGN -TV to cover the Cubs network had grown from host of The NFL work was outbid for the rights to the NBA with Harry Caray. Musburger was a re- Today to anchoring CBS Sports Saturday! and the College Football Association by porter for the Chicago American before Sunday, The U.S. Open, the National Bas- NBC. joining CBS -owned WBBM -AM -FM there in ketball Association finals, the National Col - Some industry sources have speculated 1968. legate Athletic Association basketball fin- that Musburger could go to cable. Both Musburger was upbeat during his final als, tennis coverage and the Pan -Am ESPN and Turner Network Television of- broadcast. At the conclusion of the NCAA games. He has also served as play -by -play fer professional baseball and football. championship game, Musburger told announcer for college football and the NBA Turner also has professional basketball. viewers that for the last 22 years "I've playoffs and as radio play -by -play announc- Musburger's high salary could also be a had the best seat in the house. Thanks for er for Major League Baseball. Long -time problem. A spokesperson for Turner said sharing it. I'll see you down the road. "-JF CBS broadcaster Jim Hunter will replace Musburger as host of Inside Pitch, CBS Radio Sports' new weekly talk show pre- ceding each Sunday night baseball broad- Premier makes `Super' barter buys cast. The two things Musburger had not done Paramount -MCA partnership to sell part of a long -term strategy," rather it is a on network TV were baseball and the win- time in 'Superboy' and 'Super Cop' "one -time, one -year deal" for Premier's ter Olympics, which CBS Sports now has services. He said that MTV Networks Ad the rights to. Premier Advertiser Sales, a joint barter ad- Sales will continue to handle national barter The removal of Musburger opened the vertising sales partnership of Paramount sales for Viacom's other syndicated shows door to speculation about ABC announcer Pictures Domestic Television and MCA including Super Mario Bros. Super Show, Al Michaels joining Tim McCarver (who TV, has entered into an agreement with Remote Control and Mighty Mouse left and ABC last year) in the CBS broadcast Viacom Enterprises to pay a cash advance Friends (for fall 1990). MTV Networks, booth. Michaels, who reportedly is dissatis- fee for the right to sell national barter advis- which handled the sales for the second year fied with his relationship with ABC Sports ing time for Viacom's weekly half -hours, of Superboy, sold out its inventory this sea- President Dennis Swanson, has three years Superboy and Super Cop, for the 1990 -91 son, according to Gerber, who said the de- left on his contract. upfront sales season. Premier, according to cision was "purely financial" to combine it One reason for the tiff, according to a published reports, offered a guarantee of with Super Cop. source close to Michaels, is that Swanson $12 million in advertising revenues to se- "We'll take a look at how upfront sales allegedly suspended Michaels for violat- cure the deal with Viacom, but Premier go, and then we'll make an evaluation after ing the ABC policy against nepotism. President Marc Hirsch stated flatly that Pre- that time to see how effective the arrange- (Michaels's daughter worked at an ice mier "doesn't guarantee a single pen - ment has been," Gerber said of the Premier skating event.) However, the source said ny...not for any product." deal. Since Premier was formed last fall that it was unlikely that Michaels would Michael Gerber, president, first -run pro- (BROADCASTING, Sept. 25, 1989), almost leave ABC and said that rumors about graming, Viacom Enterprises, said "pure two months past last season's upfront ad- Michaels considering a breach -of-contract and simple" that the Viacom -Premier ar- vertising sales season, the Paramount -MCA suit against ABC "epitomize the ab- rangement was made on a cash advance joint venture has not yet established an up- surd." ABC declined to comment about after Viacom circulated word that it was front sales record, but Gerber seems sold on the alleged suspension or Michaels's fu- seeking an outside barter company to han- the possibilities of increasing Viacom's rev- ture with the network. dle Super Cop and Superboy upfront adver- enues. There has also been speculation about tising sales (in May -July) for the fall 1990 A New York media buyer, who deals where Musburger might go. A job at one season, rather than relying entirely on its with syndicated upfront buying, said Super - of the other networks seems unlikely. in -house MTV Networks Advertising Sales boy garnered upfront prices in the $30,000- NBC, with Bob Costas and Mary Albert, unit. Neither Hirsch nor Gerber would elab- $40,000 range for its sophomore season, has a formidable pool of talent. Also a orate on what type of additional compensa- and with six 30 -spots per episode, generat- former CBS Sports producer, Terry tion or commission Premier would realize ing $9.3 million -$12.4 million for the half - O'Neil, works at NBC, and he and Mus- from both shows. hour adventure this season. While Via - burger reportedly do not get along. And Viacom's Gerber said the deal is "not com's Gerber estimated that the production

Broadcasting Apr 9 1990 63 cost for Superboy and Super Cop will be in the $20 million -$25 million range this sea- pyndjcsUaniNfisegsVOscs son, profit margins could be slim until they enter stripping after three or four years into their first cycles. Superboy has averaged MCA TV has signed Renaissance and ABRY station groups for its new 1991 weekly close to a 5 rating over the last two seasons, offering, Harry and the Henderson. Renasissance stations wozL(TV) Miami, KTXL(TV) and rating guarantees are expected to be Sacramento and wrxx(Tv) Hartford join ABRY's WNUV -TV Baltimore and WIII(TV) Cincin- about the same for Super Cop. Not taken nati. Included with the previous major clearance deal with Fox Broadcasting Co.'s six into account, according to a Viacom O &O stations (BROADCASTING, March 19), and other signings with WGBS -TV Philadelphia spokeswoman, is potential revenue both and WFXT -Tv Boston, Harry has cleared 14 stations, representing over 30% national shows will reap from international distribu- clearance in less than three weeks after launch announcement. tion. She added that Super Cop is close to completing deals with several foreign net- MTM Television Group, through New York agency Saatchi & Saatchi Advertising, works. Almost all American programs are has sold all of its available national barter time for the daytime cooking strip Graham sold in straight cash license arrangements. Kerr to Procter & Gamble and General Mills. Both consumer product giants will split An industry source who keeps a close one minute of national barter time for the 1990 -91 half -hour programing offering, while watch on the barter market said Viacom has local stations will retain five minutes of advertising time. Stations will also pay an had a "habit" of taking outside bids on its undisclosed cash license fee for Kerr, but will receive, in addition to 170 half -hour programing, citing the $50 million -$90 mil- episodes, 130 two- minute cooking vignettes to promote the show (BROADCASTING, lion guarantee Group W promised to repre- March 26). sent the highly rated off-network The Cosby o Show for the one -minute of barter time in Woridvislon Enterprises is now offering a one -hour version of the late fringe half - each episode. An advertising source said hour strip After Hours to air on weekends, following the results of a test last that Viacom International, the parent of the December on Saturday evenings. However, a company spokesman confirmed that distribution arm, is "highly leveraged" in Worldvision will make the decision after the upcoming May sweeps if the ratings other corporate sectors such as television warrant continuance of the show on a strip basis. In the latest national Neilsen barter station ownership and cable television oper- ratings (the week ending March 25), After Hours scored a 1.3 NTI rating (ranking 77th ations, putting further emphasis on higher nationally among 103 syndicated barter programs). The decision to expand with the profits from the syndication arm. -MF weekend offering, according to a Worldvision spokesman, was a 30% increase in the household share over November 1989 during a December test, and further indication that the Friday night airing of After Hours is 20% higher than the rest of the weekday strip. After Hours is cleared in 125 markets, representing 86% coverage of the U.S. FCB tabs Blair Entertainment has cleared its 1990-91 weekly half -hour Reunion in 53 markets and six of the top 10 station markets, representing 55% total coverage domestically. development Key market clearances include WCBS -TV New York, KCAL -TV Los Angeles, WPHL -TV Philadelphia, KTVU(TV) San Francisco, WXON(TV) Detroit, KDAF(TV) Dallas, KHTV(TV) Hous- ton, wsB -TV Atlanta, wsvN(TV) Miami and KTVI(TV) St. Louis. Michael Weiser, senior vice season best president and general sales manager, Blair Entertainment, says that majority of Reunion's clearance commitments have been set for early fringe and access slots. in years The program, which is hosted by Michael Gold, centers on reuniting friends and long - Advertising agency sees spurs of lost relatives. will also handle with three a Blair barter sales, stations being offered and home video and cable competition half minutes ad time the syndicator retaining three minutes of national barter of and in "aggressive" network slate time. In other Blair news, the syndicator has sold the first-run weekly Dracula series in 52 Foote, Cone & Belding, the advertising markets (55% The weekly adventure has cleared seven of the top 10 coverage). agency that characterized last markets. season's network development slate as in o "the dreariest recent memory," describes this year's re- First Business, a BizNet production, has signed a deal with Post -Newsweek's cently announced lineup from the networks WPLG(TV) Miami, making the southern Florida ABC affiliate the 54th station to clear the as "the season of anything to be different," weekly half -hour news program. Domestic market coverage has reached 47%, with in its 1990-91 report on the networks and top markets WNBC -TV New York, KCAL-TV Los Angeles, KRON -TV San Francisco, WFXT-TV Fox's development slate. Boston and wJLA-Tv Washington joining the carriage list. BizNet, a broadcast service of Saying "there's a distinct possibility that the U.S. Chamber of Commerce, launched First Business last September. screens all over America are going to be powered back up by the network entertainment divisions," the report characterized this year's group of 112 projects as, "on balance, the best and most aggressive de- RADIO BROADCASTERS: velopment crop of recent years." The report credits the networks' fight for $top Paying More For Mugic Than You Have To! survival against cable and home video as Let Jack Zwaska, a longtime industry expert, show you how to motivating the improvement in their development lineups, and lists "better planning. cut $ off your fees to ASCAP /BMI /SESAC. Subscribe now to well- nurtured relationships with the cre- ZNEWS, the bimonthly newsletter devoted to lowering license ative community and enhanced support fees for the radio broadcaster. For $175 per year, learn the secrets from their bottom -line- focused manage- of saving money on your annual ASCAP /BMI reports and audits. ments" as the reasons for their improve- Your reports are due April 1. Call today to rush your subscription. ment over last year. As for innovation, which many observers said was woefully lacking in last year's development pack, FCBTelecom said the 226 East 54th Street New York, NY 10022 networks "sense they must offer truly new 212 371-8743 and innovative ideas, not just Xeroxed memories with cute titles and retreaded scripts and actors."

Broadcasting Apr 9 1990 64 Of ABC, the report states, "They may be number two in overall ratings performance, but ABC's present schedule is the outright winner with the younger demo- (1-1, graphics." Because of the success ABC has C mRaclio had with many of its current series, the report notes the network is able to target its development to specific time periods: com- edies at 8:30 and 9:30 during mid-week, and "high concept, youth-driven" dramas at 8. The report also mentions ABC's series Vive la FM commitments with such proven producers An example of the growing participation in Europe by the U.S. -based radio industry as Steven Bochco, Carsey-Wemer, and was last week's announcement at the NAB convention in Atlanta Miller -Boyett, while taking note that the that Emmis Broad- casting had agreed in principle to acquire a 15% interest in MAXXIMUM, an FM radio network says it is also on the lookout for station in Paris, with plans to build a network throughout France. Emmis would have young, unproven talent, in search of "the an option to increase its investment to 20 %, the maximum ownership permitted ever-elusive innovative idea." As for ABC to a foreigner by the French government, whose approval of the proposed deal is re- overall, the report states "ABC may very quired. well be the best positioned for success in MAXXIMUM, started by Compagnie the upcoming season." Luxembourgeoise de Telediffusion (CLT), began broadcasting a "dance- oriented CHR" format last October. Emmis said its "What a difference a television year December ratings were a 2.3 cume for demographics makes," the report 15 -plus. Emmis President Steve states in regard to CBS, Crane described the facility whose as the "equivalent of a class B FM" operating on 105.9 of development slate last year they said the FM band. "seemed long on rah -rah and short on sub- Crane said the network will consist of at least a dozen "repeaters" around stance, with comedy development" being the country, and that Emmis would make between 15% and "particularly weak." This year, FCBTeIe- 20% of additional investments as required. He said that Emmis was first approached by last corn says "even the most mem- CLT year to do jaundiced consulting and that the company's involvement bers would continue to be "an advisory of the advertiser, agency, and press one," despite the investment. fraternities had to be impressed recently with the palpable turnaround in the development product of CBS. CBS's well -produced presentation put them firmly back FCC rescinds its underwriting admonition into the competitive ring rejuvenated and ready to do battle." The report says that of Cincinnati FM CBS Entertainment management is aware of their older audience profile, but their On -air credits in question are sued to the station last November. For non- "new development slate appears to be a determined to identify, but not commercial radio broadcasters, the ruling giant first step toward countering this situa- promote, corporate underwriters also established that underwriting credits tion." that include current discounts on products NBC's objectives, according to the report, Noncommercial radio can look to one more or services offered by underwriters violate are to "develop a schedule that is innovative, precedent in determining just when its on- FCC rules. produce shows with obvious quality, and air credits might cross the line from legally The commission found, at least indirect- make a greater tilt to the young audience." identifying an underwriter to illegally pro- ly, that wvxu did not exercise "reasonable, Quoting Warren Littlefield, executive vice moting an underwriter's products or ser- good faith judgment" when it aired an an- president, prime time programs, NBC Enter- vices. nouncement that read: "This traffic watch tainment, who said NBC was "charged up The latest case of alleged airing of pro- update is brought to you by Jiffy Lube, now and anxious" to get new, young, fresh blood motional material by a public station ended offering a discount on air conditioner re- into the schedule, the report states NBC is the last working day of March, when the charge with a Pennzoil oil change and 14- anxious to "attack Sunday at 8 p.m. with FCC found that noncommercial wvxu(FM) point lube check." Nevertheless, although three possible solutions, a young, smart, so- Cincinnati had exercised "reasonable, good the FCC commissioners found that the Jiffy phisticated adult comedy, a male action -ori- faith judgments" in clearing five of six Lube credit "appears to cross the line es- ented drama, or a reality program." As for credits it aired, and that the station had tablished by our rules," they also found NBC's outlook this fall, the report says taken immediate action to correct a sixth that licensee Xavier University had not only "NBC looks at the fall schedule as a real "isolated lapse." pulled the credit as a violation of the sta- challenge to move forward and capture audi- The bottom line for wvxu: its petition to tion's underwriting guidelines, but that Xa- ences, especially on Sundays." reconsider was granted, and the FCC re- vier had also instituted a screening commit- Last year, FCBTelecom said Fox's de- scinded the letter of admonition it had is- tee, taking both actions "well before the velopment "was probably, in general, the most impressive of any of the networks." However, the report notes, "we're not quite as enthusiastic this time around. Al- though the overall Fox offerings seem to be TODAY IN SPORTS HISTORY properly targeted, we felt that many of them lack the innovation and excitement of Today In Sports History is a very saleable 30 second daily radio last year." The report offers up Fox's feature from The Sporting News -America's Sports Authority. avowed intentions to broaden its audience base as having a possible effect on this Available on a barter basis to be run by The Sporting year's development slate. Despite its stated -(time disappointment, FCB adds, "We're count- News) from S &F Communications, Inc. For information please ing on the fact that [Jamie] Kellner, [presi- call 516 - 872 -2600 or write to S &F Communications, Inc., 10 dent, Fox Broadcasting], [Peter] Chemin, East Merrick Road, Valley Stream, N.Y. 11580. [president, Fox Entertainment], and their programers won't let Fox become mired in attempting to ape the big three in any way. Fox's appeal to advertisers and the televi- Che Oporttng News sion audience is the exciting alternative fare they've served up so well recently." -Sc i

Broadcasting Apr 9 1990 65 initiation of any commission action." The commission also found that the Jiffy Lube credit "certainly is not as egregious as the promotional announcements that trig- gered previous enforcement actions" in l Jaw & Requ1atio) 1986. At that time, finding that some noncommercial broadcasters had "aired out right commercial messages on behalf of profit- making entities," the FCC said that announcements, including price information (for example: "seven-point, 7% inter- Court sends telco ban back est rate available now "), calls to action ( "stop by our showroom to see a model "), to Judge Greene or inducements to buy, sell, rent or lease It he used wrong only barrier to telco entry into the cable ( "special gift for the first 50 visitors), says standard "would clearly violate" commission rules. when he barred BOC's from business. He noted that a provision of the Policy Act 1984 Passing muster was language in five oth- providing information services. Cable Communications of er announcements aired on wvxu -lan- including cable TV services. bars telephone companies from engaging in cable business in they guage identified in the original letter of and orders him to reconsider the areas serve. So an FCC rule. admonition as "inconsistent" with FCC does mles. The commission agreed with Xavi- The door blocking the entry of the region- However, it is only the position of the in Washington er's claim that the following on -air descrip- al Bell operating companies into the cable district judge that prevents tions did not go beyond identifying under- television business was knocked ajar last the BOC's from entering the cable business writer products or services: "...offering week by a decision of the U.S. Court of in areas they do not serve. And Pacific creative services for advertising, marketing Appeals in Washington. The court ruled Telesis is now seeking a waiver of the ban to it to purchase a majority interest and training "; "fresh and original food are that U.S. Judge Harold Greene -in his enable the specialty"; "...featuring art expressing role of overseeing the breakup of in a Group W cable system in Chicago. In view the court said a timeless traditional truths in contemporary AT &T -had used the wrong standard in of appeals decision, visual vocabulary"; "serving accounting prohibiting the BOC's from offering in- spokeswoman for Pactel, Diane Olberg, and audit, tax and management information formation services, from Yellow Pages to "we might not have to seek a waiver." The other BOC's, too, would be free to enter consulting needs for over 75 years" and "a stock quotes to cable television. But the the cable business in areas they do not Cincinnati -based law firm in its 36th year." door that had been knocked ajar could be Those phrases, said the commission, were slammed shut again. Greene, who was serve. The appeals decision generated new "not clearly promotional." -PDL directed to reconsider his ruling in light of court the appeals court's opinion, is free to calls on Capitol Hill for legislation to take reach the same conclusion. regulatory control of the BOC's from the February radio revenue The ambiguity of that result is mirrored courts. Representative John Dingell (D- in the comments of the contending par- Mich), chairman of the House Energy and radio Network revenue for February ties. Ameritech, for instance, is anxious Commerce Committee, said the decision was 6.9% over the same period last to enter cable television, as its vice chair- "underscores the need for Congress to return year, up to $29.9 million, according to man, Ormand J. Wide, made clear in an telecommunications regulation to the Federal unaudited figures compiled by Ernst appearance at the National Association of Communications Commission." He said the & Young versus $27.7 million for the Broadcasters convention in Atlanta last decision adds to the uncertainty he contends same period in 1989. week (see page 52.) And in a statement on is already facing the BOC's. And Edward J. Market -by- market comparisons the appeals court decision, Wade de- Markey (D- Mass.), chairman of the commit- show the largest gains being posted scribed it as "a welcome step forward." tee's Telecommunications subcommittee, in Chicago, where network revenue But, he added, "we are disappointed re- said the country "cannot afford to have the increased 40.2% over last year's strictions on Ameritech's business activi- nation's telecommunications future volleyed $6.04 million, to $8.46 million. Year -to- ties still remain." back and forth in the courts while our indus- date, the increase was 3.4% over He made it clear Ameritech will contin- tries sit on the sidelines...." His subcommit- 1989, totaling $15 million. New York ue "to pursue relief to remove limits on tee will hold a hearing on the issues raised by revenue growth jumped 12.6% to [its] freedom to meet customer needs." the decision on April 18. $18.3 million, versus $16.27 million for And like officials at other BOC's, he indi- The BOC's have long battled to free 1989. Year -to -date, New York is in- cated they will seek that relief from Con- themselves of the restrictions on their creasing 9.5% over last year's $30.39 gress. businesses that Greene has imposed in his million. Los Angeles figures for Febru- Representatives of interests that provide role of administering the consent decree ary 1990 continue on a downward information and are supporting retention of that in 1984 ended the Justice Depart- trend. The month finished with $1.45 the restrictions were not pleased with the ment's antitrust case against AT &T. They million, down 16.2% from last year's opinion. But as one lawyer indicated, they contend their opponents -and they are $1.7 million for the same period. are far from feeling defeated. "We expect fighting on more than the information - o Judge Greene to come to the same conclu- services front-simply fear competition. National spot sion" on reconsideration, said one lawyer. Three years ago, Greene eased the ban on The American Newspaper Association con- their entry into information services to the National spot radio billings were tends that the ban on BOC entry into the extent of permitting the BOC's to provide $65,757,800 for February 1990, an in- information services has achieved the goal customers with access to different corn - crease of 2.5% over February 1989's of making it possible for many new compa- puter databases. But he ruled that, since $64,159,100 figure. The year-to -date nies to enter that field. And Jerry W. Fried - the BOC's still controlled the local ex- figure for 1990 is $118,849,500, a de- heim, president of the ANPA, said the ap- change bottlenecks, there remained a risk crease of 6.5% over 1989's unadjust- peals court decision has not undermined they would engage in anticompetitive ed figure of $127,178,900, and a "the policy basis" for the ban. practices if they entered the market by 1.2% increase over the adjusted total Certainly, the National Cable Television originating information. of $117,395,900. All figures are based Association -which fears the emergence of The appeals court, in an unsigned opin- on information provided by Radio Ex- the powerful BOC's as competitors -takes ion written by Judges Abner Mikva, Harry penditure Reports Inc., based on in- that position. "It's entirely possible that the Edwards and Laurence Silberman, said formation collected from the top 15 substantive issue will remain the same," Greene had erred in basing his decision on a rep agencies. said a spokesman, John Wolfe. What's section of the final version of the consent more, Wolfe said that Greene is not the decree-the modified final judgment -that

Broadcasting Apr 9 1990 66 requires a BOC seeking reliéf from the some parties and lawyers as surprising was Kerry said allowing telcos into programing business restrictions to prove its ability to that nowhere in the 59 pages did the court would make the cross -subsidy automatic. impede competition was no longer present. address the First Amendment arguments Collins disagreed, saying the Nynex exam- The opinion said that when the parties in- made by several of the parties. Lawyers for ple showed precisely that FCC and public volved agree to a particular modification - the BOC's -including such First Amend- service commissions oversight works to po- and the Department of Justice and AT &T ment experts as Laurence H. Tribe of the lice cross subsidization. agreed to the modification sought by the Harvard Law School and Floyd Abrams - If telephone ratepayers won't be paying BOC's -the district court must apply a said the information -services ban was a for telco entry into unregulated business, broader standard: Would the result be in the clear violation of the First Amendment un- Kerry asked if the separate subsidiary "public interest?" less the parties subject to it agreed to it. would borrow money to launch such ser- "Because we are unable to say that the And, the BOC's said, they did not. The vices. Collins said Bell Atlantic was not yet district court would have reached the same Media Institute -a nonprofit, tax -exempt able to determine where the start-up fund- result had it applied the proper legal stan- research organization -made similar First ing for the separate company would come dard," the court said, `we reverse the Amendment arguments. In 1987 the insti- from. But Collins said once ratepayers pay court's decision and remand the case for tute established the First Amendment Cen- for the service provided, the money belongs further proceedings." And in reconsidering ter to study speech rights connected with to the company and its shareholders to use the BOCs' motion, the opinion said, in the development of new information ser- as they see fit. Foster said: "If we make language satisfying to the BOC's, the dis- vices. investments, our shareholders eat it." trict court should determine whether remov- The institute's president, Patrick Maims, Richard Hunt, vice president of HunTel al of the information- services restriction made it a point to express disappointment at Systems, a small Nebraska telephone com- "would be anticompetitive under present the court's failure to resolve the First pany with some cable interests, reported conditions." What's more, the opinion said Amendment issue as the BOC's and the how several years ago he was invited to the district court is to keep in mind "the Institute had urged. "We're happy the overbuild the existing operator in Kearney, flexibility of the public interest inquiry: its BOC's have a better chance to get into the Neb. But the operator, using the cross -sub- function is not to determine whether the information- services business, but we're sidy of other area cable operations, dropped result is the one that will best serve society, also unhappy that important First Amend- his prices in Kearney, said Hunt, and ran but only to confirm that it is "within the ment issues were not addressed in the opin- him out of business. Senator Robert Pack- reaches of the public interest," as the Su- ion," said Maims. "Prior restraint is still wood (R-Ore.) then asked rhetorically: Is it preme Court said in an earlier case. in effect-it should be addressed right not the natural tendency for businesses to One aspect of the opinion that struck now." -12 cross subsidize, making the point that the telcos would likely follow the same behavior if allowed into the video business. In response to Kerry's question about telcos paying no franchise fee, Collins said Senators get the line on telco entry the telcos, through gross receipts taxes, special permit fees and regulation fees, Hearing features representatives of broadband, two -way interactive system phone companies explaining why could afford for the educational and medi- they should be allowed to provide cal communities, or information distribu- cable services; Inouye says that tion. issue may be a close call' Inouye asked if the bill were amended to PROBLEM: allow telcos to provide those services, but The Senate Communications Subcommittee not traditional video, would the telcos be completed its hearings on cable television agreeable. Collins said that would create I can't predict my last week with the spotlight on telephone another set of disputes over what services company entry, which found subcommittee were considered "video programing" ver- news service costs. Chairman Daniel Inouye (D- Hawaii) saying sus those which were not. He agreed with that based on the views of committee mem- Inouye that the FCC could make such deter- They're always bers, telco entry "may be a close call." minations, but he said the telcos would not Various senators were all over the lot, with be satisfied with such a provision because it some viewing telco with sympathy, while would prevent technology from fully devel- going up. others viewed it with concern. oping. It is not assured, he said, "that the The hearing provided another forum for information services available" could only telco interests, represented by Gray Collins, sustain the fiber investment. executive vice president, Bell Atlantic, and Collins said the telcos will rewire the SOLUTION: Kent Foster, GTE Telephone Operations U.S. with fiber, regardless of whether they president, to explain why they should be are allowed into video, but the pace of that allowed into the video business, and for several hundred billion dollar investment Zapnews. cable interests (Tom Gillett, vice president, would be quickened, and the cost reduced, CableLabs, and Phil Verveer, a Willkie if they could provide video programing. Low, low, low rates. Farr & Gallagher attorney representing Otherwise, he told John Kerry (D- Mass.), it NCTA) to explain why they should not. would take 50 years to fiber the U.S. and No rate increases. The staff draft would allow telcos to the "nation needs it sooner." lease access to video providers without be- Kerry expressed concern that while the ing subject to franchise authority regula- bill would reregulate the cable industry, it tions. Inouye pointed out that neither cable, would bring in the telcos, creating "a gov- telco nor city officials like the provisions. ernment imposed imbalance." Kerry asked Cable and the cities say it goes to far, while what new programing the telcos planned to the telcos contend they need to be allowed deliver. Collins said the telcos were inter- to participate in video programing to help ested in making sure all programers could 1- 800 -525 -2175 finance the information services that fiber reach viewers, and telco entry would mean optics can deliver. more diverse and lower cost programing. The news you need. Many of the senators present- Conrad Kerry remained skeptical that safeguards Burns (R- Mont.), Larry Pressler (D -S.D.) could be developed to prevent cross- subsi- and Wendell Ford (D -Ky.) -were intrigued dy, pointing to the recent Nynex case that No More. No Less. with the possibilities that an interconnected, resulted in a fine of more than $36 million.

Broadcasting Apr 9 1990 67 probably carry a larger tax burden than cable companies. In contrast to Kerry's skepticism, Al Gore, Kennedy to introduce Gore (D- Tenn.) and Ford voiced strong support for telco entry, with Gore saying he ad warning believes effective cross -subsidy safeguards alcohol bill could be developed. Gore said an over- builder to Multivision in Tennessee has provided cable service free for the past three months. That cable systems sell for three and four times the price to build them proves the industry is a natural monopoly and needs competition, he said. "The benefits of [telco entry] are so great, we have to do this," Gore said. Gore also took issue with Verveer's claim that if the telcos spent hundreds of billions of dollars on deploying fiber and could not earn back a return, the telcos would go to Congress for an S &L -type bail- out. "I don't believe Congress would bail out the telcos," Gore said, adding that plenty of other telephone company competitors would step into the void. Ford said: "We're restraining competition" by blocking telco entry, as he lashed AI Gore Joseph Kennedy out at the cable industry for scrambling services and charging TVRO customers a Senator Al Gore (D- Tenn.) and Representa- to counter the massive amount of advertis- monthly fee on top of the $3,000 some paid tive Joseph Kennedy II (D- Mass.) met with ing used to promote alcoholic bever- for dishes. Verveer responded to a Ford the news media last Wednesday (April 4) to ages"- $819.7 million in TV ads, $161.3 question on the constitutionality of restrict- announce they will introduce in the Senate million in radio ads and $1.26 billion over- ing the speech of the telcos, saying the and House The Sensible Advertising and all, according to figures cited by the Center Supreme Court, in matters of crossowner- Family Education Act of 1990, requiring for Science in the Public Interest. "I'm ship, said restricting speech, such as news- that health and/or safety warnings appear in sure," he said, "there will be opposition paper- broadcast crossownership, was not rotation within television, radio, print and from the broadcasters." unconstitutional. outdoor advertising for alcoholic bever- Indeed James May, executive vice presi- Both Foster and Collins said they would ages. dent, government relations for the National double fiber investment if allowed into the Within hours after the press conference, Association of Broadcasters, said in a pre- video business. Cable panelists pointed out the National Association of Broadcasters, pared statement that the association "can- that the cable industry had $13 billion in the American Association of Advertising not support the concept. Such a labeling revenue in 1988, while fiber outlay could Agencies and the Association of National system for broadcasters will," he said, reach $450 billion. Collins told Inouye he Advertisers criticized the bill as likely to "discourage advertising [and] is likely to believes revenues from the services offered force beer, wine and spirits advertisers out lead to all such ads ultimately being re- would cover the cost of the investment, and of the 15- second, and possibly the 30 -sec- moved from radio and seriously impairing that the costs of fiber would drop if the ond, broadcast ad markets. television advertising as well." Both May telcos were allowed into the video business. In a fashion similar to cigarette package and the advertising associations pointed out Exon said he was disturbed by the Los labeling, one of the five proscribed warn- that former Surgeon General C. Everett Angeles billboard he saw: "No cable. No ings -which address drinking when driving Koop's 1989 report on drunk driving found Gretzky. No Magic." "That's terrible or operating machinery, drinking during no evidence that, in May's words, "adver- PR," he said. But he also said, "We have pregnancy, underage drinking, potential ad- tising causes alcohol abuse." got to be careful in areas which we move" diction to alcohol and the dangers of mixing And according to AAAA Vice President concerning telcos, saying fiber optics alcohol with other medications -would be John Kamp, the bill, if enacted, would "flirts with the possibility of partial reregu- read over the air within each radio or TV ad "virtually eliminate 15- second spots." lation." and also appear on the TV screen in label And, since oral readings of the warnings Burns said he supports telco entry "with form. The Federal Trade Commission have taken 13 seconds, he said, the require- safeguards and restrictions." would be charged with drawing up specific ments would also "seriously impair the use A second panel addressed a number of rules and enacting the law. of 30- second spots" on radio and TV. Ac- other cable -related issues. John Kompas, Citing statistics on alcohol- related birth cording to ANA Executive Vice President president of the Community Broadcasters defects, addiction and auto accidents, Gore Daniel Jaffe, the use of 15- second spots has Association, said S. 1880's must carry described the bill as "specifically designed risen sharply over the past four years. The provisions fail to recognize that many bill, he said, "will result either in fewer LPTV stations are active, rather than pas- alcohol ads or in only longer ads and have a sive broadcasters. Kompas said rules are Talk time major effect on the financial structure" of needed to protect LPTV stations, who broadcast advertising today. have found it difficult to gain cable car- Under pressure from Congress and Additionally, argued Kamp, the warn- riage and find the price operators want to the FCC to strike a deal on revamping ings would "not target those at risk," since exact too exorbitant. the FCC's financial interest and syndi- the nine out of 10 consumers that use alco- Lila Cockrell, mayor of San Antonio, cation rules, negotiators for Holly- hol safely are the targets of beverage ads. Tex., said the draft curtails certain provi- wood producers and the broadcast Also, he said, beverage manufacturers sions in S. 1880, giving the FCC greater, networks have set the time and place should not be required "to give medical and the cities lesser, authority over rates, for the next set of talks: April 11 -12 at advice." leased access and immunity provisions. Warner Bros. offices in Los Angeles. Saying that opposition can be expected to Many of cable's current problems, she said, The FCC has given the parties until block "any meaningful legislation," Ken- "such as dramatic rate increases and inade- June 4 to come up with an agreement. nedy conceded that the alcoholic beverage quate technical signal quality, can be attrib- After that, the FCC will proceed with a industry "has done a tremendous job, in a uted in part to actions and inaction by the rulemaking to reform the rules. small way, warning people with [the An- FCC." -MS heuser -Busch slogan] 'Know when to say

Broadcasting Apr 9 1990 68 when.' I don't think it can be argued that upon cable operator First Amendment that has not been effective." Nevertheless, rights, and are needed to protect indepen- he said, "With an informed public, we can dent stations from anticompetitive prac- get legislation that isn't onerous and a bal- tices. INTV said NCTA's study on the pos- anced view of alcohol use in this nation." itive effects of vertical integration was "Can [the bill] pass despite opposition ?" based on faulty analysis and failed to deal Gore asked. "I think that depends on how with operator behavior toward broadcast- attitudes change. We hope that the dialogue ers. It also said cable was not subject to we've begun here today will start that pro- effective competition, either from five cess." -PDL broadcast stations (as NCTA suggested should be the benchmark of competition in a market) or any other existing or develop- SOLD! ing technology. Justice suggests NBC, with interest in both camps, sought to steer a middle ground. It said: "In gener- KGRX -FM, Globe /Phoenix, hands al we do not favor reregulation of cable," Arizona has been sold by -off but it expressed concern in three areas. It backed the "if carry/must pay" plan which Daytona Group of Arizona, cable policy it said would not necessarily mean higher Inc., Norman S. Drubner, subscriber rates, but rather a reallocation of In comments to FCC, Justice revenue. It said programs should be al- Principal to Allison Broadcast Department questions utility lowed access to distribution outlets, and Group, Inc., Stephen G. of ownership restrictions or said the FCC could monitor CNBC and use making cable programing it as a template. "There are certain vertical- Allison, President for available to other media ly integrated companies that have not yet $2,000,000. given carriage to CNBC, and access to such The cable industry got some good news last companies' systems may be a problem in week in the form of the Justice Depart- the future," it said. NBC said it was too Randall E. Jeffery ment's reply comments in the FCC's notice early to tell whether CNBC will ultimately Broker of inquiry into cable. fail to reach the subscriber levels needed for While the department said cable pos- long -term viability. NBC also expressed sesses "strong natural monopoly charac- concern that rate regulation would stifle teristics," it said the FCC should look to program development. alternative technologies, such as MMDS, According to the NCTA, "none of the if it wants to provide competition. Deter- legislative and regulatory 'solutions' pro - mining whether cable has local market posed...will enhance competition.... The power is in the purview of the FCC, Jus- various measures are designed not to pro- tice said, but it is not clear that horizontal mote competition but to promote the com- Providing the Broadcast Indus- ownership limits would reduce local mar- petitors who propose them." NCTA said try with Brokerage Services ket power. Justice also said it "doubted the Cable Act had stimulated program de- Based Strictly on Integrity, the utility" of vertical integration limits, velopment and facilities, and that the pro- saying there was no "clear evidence" it posed measures would reverse those bene- Discretion and Results has hurt nonintegrated program suppliers. fits. Justice also said it doubted the utility of Tele- Communications Inc. said "reregu- forcing programers to sell to competing lation is unnecessary and undesirable." It ELLIOT B. EVERS delivery systems. said proposals to cap horizontal concentra- 415-391-4877 Additionally, it said if cable was deemed tion at 10%, 12% or 25% are "equally to have too much market power at the local unprincipled." Even excluding TCI and BRIAN E. COBB level, it suggested the FCC postpone action Time Warner numbers, the top 10 cable CHARLES E. GIDDENS for another three years, to see if potential services have between 26.9 million and 703-827-2727 entrants can succeed, or greater consider 35.6 million subscribers, a pool larger than RANDALL E. JEFFERY local regulation. Justice said curbs needed existed in 1985 and sufficient to launch new 407-295-2572 in some markets may not be necessary in services, TCI said. others, making federal regulation problem- Attacks on cable programers' exclusivity atic. Such local regulation, it said, would rights "contradicts the commission's en- RADIO and TELEVISION BROKERAGE not be inconsistent with federal antitrust dorsement of exclusivity" in its syndex FINANCING APPRAISALS policy. proceeding. And it said there was no need Justice's comments represented just one for cable -DBS crossownership restrictions, of a variety of positions represented in the pointing to a large amount of medium- and reply comments. high -power channel capacity available and NAB asked the FCC to support its "if to the commission's own determination ITO carry/shall pay" plan, presenting evidence eight months ago that no restrictions were that carriage of local broadcast stations needed. helps subsidize cable operations. It also put Time Warner said rate and conduct regu- forth a Davis Wright Tremaine study, lation will harm consumer welfare. "Pro- which it said showed a must carry law posals for mandated access to programing, could be crafted and withstand a constitu- retransmission consent and unbundling re- tional test because it would be based on quirements...could not be factually or le- MEDIA VENTURE economical regulation of First Amendment gally justified," it said, and would impose entities. NAB also suggested tighter techni- costs on the industry that would only bene- PARTNERS cal standards for cable signals. NAB's posi- fit competitors and not consumers. Time WASHINGTON, DC tion was endorsed by the Network Affiliat- Warner said unbundling "is not feasible ORLANDO ed Stations Initiative, which filed separate and potentially detrimental to industry and SAN FRANCISCO comments. consumer interests." The Association of Independent Televi- Turner Broadcasting suggested the FCC Subject to F.C.C. approval. sion Stations reiterated that must carry and establish a schedule to reopen the proceed- channel repositioning rules do not infringe ing at a later time for parties to comment on

Broadcasarg Apr 9 1990 69 the options or decisions the commission has cable and broadcast networks. Turner said made before it makes a final decision. it will receive $300 million from cable sys- Turner defended its use of partial exclu- tems during the first three years of TNT, sivity of TNT, saying it was used the way which will help offset the $400 million in FCC intended program exclusivity "to fos- programing costs over that time. ter the widespread availability of new pro- Additionally, Turner said mandatory ac- graming." Turner said TNT is available to cess to its programing by DBS venturers, SMATV (15,000 subscribers) and TVRO such as Sky Cable, would make its pro- (44,000 subscribers), but not to MMDS or graming less valuable to Sky Cable's com- cable overbuilders. That strengthens both petitors while at the same time preventing SOFT MARKUP TNT and the company, Turner said, mak- TBS from gaining "financial rewards of ing it better able to compete against other participation in the new venture. -MS While many brokers have been wringing their hands, we've been shaking hands Hughes, News Corp. call for program access with over 80- million dollars in sales in the first quarter of 1990. Two of the four participants in Sky Cable-News Corp. and Hughes -urged the FCC to insure fair access to programing in cable NOI reply comments. Hughes said that although vertical integration wasn't necessarily bad, "special problems may arise. Station & Market Abuses made possible by concentration may result in restricted access to programing which is critical to the success of DBS." It asked the FCC to consider a mecha- WKLI (FM) & WABY, Albany, NY nism to monitor and prevent abuses. News Corp. said it was important "to have fair WOUR (FM) & WUTQ, Utica, NY to on the same terms and Price $13,500,000 access established quality programing services" conditions as operators receive. NBC didn't touch on DBS program access in its filing, although it Station & Market argued that some vertically integrated cable operators have refused to carry CNBC (see above). WLVK -FM *, Charlotte, NC Cablevision Systems, the fourth Sky Cable participant, did not address directly Price $8,000,000 program access. It did say that "by removing programer- imposed restraints on the of services, the FCC can further enhance diversity and Station & Market competitive offering cable consumer choice." It said "consumer sovereignty will more effectively secure the FM *, TN WLMX AM & Chattanooga, benefits of competition than any set of government directors to cable operators ever Price $7,000,000 could." Cablevision took a swipe at ESPN's stand on unbundling, saying its comments Station & Market reveal it is motivated "not by a concern for consumer welfare, but by its own bottom KODE-TV, Joplin, MO line." Any increased marketing costs, it said, would be outweighed by savings to Price $10,750,000 consumers who don't want high -cost programing. Cablevision said vertical integration limits would stifle new program development. Station & Market WQRC -FM, Barnstable, MA WGYL -FM & WTTB, Vero Beach, FL Price $14,500,000 fTh Station & Market l- Ia= WTCR AM & FM, Huntington, WV gI Price $7,650,000

Station & Market WIRA(AM) Fort Pierce and woVV(FM) West Palm of WRJT(FM) Monterey, Tenn. (which has applica- Beach, both Florida. Sold by Roth Commu- tion for CP pending). Payne is director of WDBR -FM & WTAX*, Springfield, IL nications Inc. to Ardman Broadcasting Corp. WNAB -Channel 58 Nashville Inc., permittee of Price $4,000,000 for $8.9 million. Seller is headed by David A. WNAB(TV) Nashville. Carmen is president and Roth and owns WCHY -AM -FM Savannah, Ga.; 100% shareholder of WNAB -Channel 58 Nash- Station & Market WKBF(AM)- WPXR(FM) Rock Island, Ill.; WKPE -AM -FM ville Inc. WMSR(FM) is on 99.7 mhz with 30 kw WCKN -FM & WAIM *, Orleans, Mass.; KRNO-AM -FM Reno, and WEEX(AM)- and antenna 200 feet. Greenville -Spartanburg, SC WHXT(FM) Allentown, Pa. Buyer is headed by WKOS -AM-FM Rochester, N.H. Sold by Bear Price $6,000,000 Myer Feldman and owns WZOU(FM) Boston: Broadcasting Co. to Salmanson Communica- WPHR(FM) Cleveland; WEZI -AM -FM Memphis; WVSR- tions Inc. for $1.8 million. Seller is headed by Station & Market AM-FM Charleston, W.Va.; KCKN(AM)- KBCO(FM) James Salmanson and has no other broadcast Roswell, N.M., and wcIB(FM) Falmouth, Mass. WOAY-TV, Beckley, WV interests. Buyer is headed by Nat Urso and WOAY, Beckley, WIRA is fulltimer on 1400 khz with 1 kw. WVMA -FM & WV has interest in WERI(AM) Westerly and WWRX(FMi- Wow(FM) is on 95.5 mhz with 1 kw and antenna Price $9,500,000 WHIM(AM) Providence, both Rhode Island. WK0S 1,000 feet. Broker: Cecil L. Richards. is on 930 Khz with 5 kw days and 5 kw nights. TOTAL $80,900,000 WBVP(AM }WWKS(FM) Beaver Falls (Pittsburg), WKOS(FM) is on 96.7 mhz with 3 kw and antenna "Approved and Closed Pa. Sold by MT Communications Inc. to Balti- 280 feet above average terrain. Broker: Chap- more Radio Show Inc. for $2.9 million cash. man Associates Inc. Seller is headed by Ted and Marilee Ruscitti and has no other broadcast interests. Buyer is KCFI -AM Cedar Falls, Iowa Sold by Radio Blackburn makes the deals happen. headed by Harry T. Shriver and owns WKHI(FM) Cedar Falls Inc. to Heartland Broadcasting Inc. Ocean City, Md., and was owner- operator of for $746,444. Seller is headed by Ronald R. WFBR(AM) Baltimore for over 60 years prior to Hamilton and has no other broadcast interests. is - selling it to Jag Inc. in 1988. WBVP is fulltimer on Buyer headed by Ronald R. Hamilton, Far nell I. O'Quinn, C. Edward Hancock and Alan L. BwcKBURNesCOMPANy 1230 khz with 1 kw. WWKS(FM) is on 106.7 mhz feet. Beck. Hamilton is officer and 73% shareholder I N C O R P O R A T E D with 47 kw and antenna 520 Broker: Rich- of Radio Cedar Falls Inc., licensee of KcFI(AM) Meda nanne Apprse s,nre wn ard A. Foreman Associates Inc. Cedar Falls, Iowa. Hancock is 4% shareholder WMSR(FM) Manchester, Tenn. Sold by Ameri- WE BROKER BRAAD:ASÌIAa BEST in Radio Cedar Falls Inc. O'Quinn, is sole pro- can General Media -Nashville to Dickerson As- prietor of WUFF -AM -FM Eastman, Ga. KCFI is day - sociates for $2.5 million. Seller is headed by Washington New York Atlanta timer on 1250 khz with .50 kw. (202) 331.9270 (212) 832.9191 (404) 892.4655 Ray Spivey and has no other broadcast inter- Chicago Beverly Hills ests. Buyer is headed by Gerald Roberts, Ar- Wav(AM- WRXX(FM) Centralia, III. Sold by (312) 346.6460 (213) 274.8151 thur Payne and Ruth Carmen. Roberts has in- Prairieland Broadcasters Inc. to Heartland terests in First Media of Monterey Inc,. licensee Broadcasting Inc. for $723,000. Seller is head-

Broadcasting Apr g 1990 70 ed by Joel Townsend and has no other broadcast interests. Buyer is headed by Ronald Hamilton and Farnell O'Quinn (see KCFI(AM] Ce- VSC to build international broadcast dar Falls, Iowa, above). WILY is daytimer on 1210 khz with 1 kw. WRxx(FM) iS on 95.3 mhz center in Moscow with 3 kw and antenna 217 feet above average terrain. Consortium will be formed to build USSR must work out of hotel rooms and WSEV(AM) Seviervile and wSEV(FM) Gatlinburg, 20 -25- story, multi -purpose facility often cannot gain access to adequate facili- both Tennessee Sold by Smoky Mountains with office space, hotel and broadcast ties, he said. Preliminary VIDEOFILM Broadcasting Inc. to DollyWood Productions production and transmission center plans call for building a 20 -25 -story build- for $640,000. Seller is headed by Charles Ke- ing to function as an office building, hotel tron and Conrad Jett and has no other broad- Video Services Corp. (VSC), Northvale, and broadcast production and transmission cast interests. Buyer is headed by singer Dolly N.J., has signed a $250 million deal to center located about 15 minutes' drive from Parton in partnership with Silver Dollar City build an international broadcast center out- the center of Moscow. "A major hotel Corp. and Orr and Earls Broadcasting Inc. Par- VSC a agree- ton's hometown is Seiverville and she taped side Moscow. signed letter of chain," restaurants and other American with VIDEOFILM, a televi- companies will her first song at WSEV(AM) at age 10. Silver Dollar ment Soviet also be sought to participate City Corp. is headed by brothers Jack and Pete sion production organization, to form a in the project, Siracusano said. Herschend. Orr and Earls Broadcasting will be consortium to build the facility. The group A.F. Associates, a Northvale -based VSC managing partner and is headed by Rod Orr hopes to have the center open by mid -1992. subsidiary that specializes in turnkey con- and former group owner Charlie Earls. Orr was The "protocol agreement" was signed struction of broadcast facilities, will design part owner of KRMS(AM) -KYLC(FM) Osage Beach, by Oleg V. Uralov, deputy chairman of the and build the broadcast systems to be in- Mo. with FCC Chairman Al Sikes. Buyers intend USSR's State Committee for Cinematogra- stalled at the center. "The tenants will dic- to move stations to DollyWood theme park in phy and the director general of VIDEO - tate what kinds of [equipment] will be Seiverville. WSEV(AM) is on 930 khz with .5 kw. FILM, and Louis H. Siracusano, VSC there," Siracusano said. An equipment WSEV(FM) is on 105.5 mhz with 225 watts anten- chairman, president and chief executive of- training center, editing suites, mobile news- na 3,014 feet above average terrain. ficer. Although VIDEOFILM was "as- gathering systems, dubbing and standard KARO(FM) Ashdown, Ark. Sold by KARO Ra- signed" by the Soviet government to form conversion equipment are among the sys- dio Inc. to Bunyard Broadcasting for $380,000. the consortium, the project "is absolutely a tems planned for the center. Seller is headed by Floyd and Betty White, capitalistic venture," Siracusano said fol- Major broadcast organizations around the husband and wife, and has no other broadcast lowing the announcement. It is to be funded world will be approached for inclusion as interests. Buyer is headed by Jay and Ann entirely by private interests. Within 30 -60 permanent tenants of the center. Pre- leasing Bunyard, husband and wife, and owns KDON- days, VSC and VIDEOFILM expect to fi- negotiations have already begun with all AM-FM DeQueen, Ark. KARO(FM) is on 100.1 mhz nalize a contract for the project. three U.S. commercial broadcast networks with 3 kw and antenna 287 feet above average "The concept is to bring the whole inter- and CNN, the group said. terrain. national broadcast community together" in VIDEOFILM had been seeking potential KHEI(AM) Kihei and ions(Fm) Makawao, Hawaii. one state-of- the-art facility, Siracusano partners for the project for the past year, Sold by Encantada Broadcasting Corp. to said. Currently, broadcasters visiting the working through International Consolidated Visionary Related Entertainment Inc. for $350,000. Both stations are authorized to be silent. Seller is headed by William Sanders and has no other broadcast interests. Buyer is headed by John Detz and has no other broad- PROGRESSIVE BROADCASTING, INC. cast interests. KHEI was on 1110 khz with 5 kw. KVIB(FM) was on 94.3 mhz with 3 kw and anten- (John Sebastian, Peter Baumann na 22 feet below average terrain. Brokers: Blackburn and Co. for seller and William A. & John De Joria) Exline Inc. far buyer. Keao(AM) Santa Barbara, Calif. Sold by Ana - has acquired capa Broadcasters Inc. to Cutler Productions Inc. for $335,000. Seller is headed by Allen J. Potts and Fred M. Hall. Potts has 95% and Hall 5% interest in Communications Investment Co., licensee of KTEE(AM) Idaho Falls, Idaho. Buyer is headed by Ron and Lori Cutler. and has no KLSK -FM other broadcast interests. KBBO is daytimer on Santa Fe /Albuquerque, New Mexico 990 khz with 1 kw. KLCU(FM) Brownfield, Tex. o Sold by Brown- field Broadcasting Corp. to Southwestern From CLASSIC MEDIA, INC. Broadcasting Corp. for $250,000. Seller is headed by James D. Denison and has no other broadcast interests. Buyer is headed by Thom- $2,000,000.00 as Joseph Crane and is licensee of KMUL -AM -FM Muleshoe, Tex. KLCU is on 103.9 mhz with 3 kw and antenna 320 feet. The undersigned acted as broker in this transaction and assisted in the negotiations CABLE I System serving city of Abbeville, S.C., and surrounding communities Sold by Abbe- ville Cablevision to Cencom Cable Television Inc. for undisclosed amount. Seller is headed by Richard W. Condon, who has other systems in S.C. Buyer is headed by Howard Wood and Jerry Kent and operates systems in 11 states and serves 420,000 basic subscribers. It re- Kalil & Co., Inc. cently purchased system from Insight Commu- 3444 North Country Club Tucson, Arizona 85716 (602) 795 -1050 nications ( "Changing Hands," April 2). System passes 3,500 homes and serves 2,200 basic subscribers.

Broadcasting Apr 9 1990 71 Trading Co., a Los Angeles firm which delegation to Atlanta to view the A.F. As- another meeting," Siracusano said. He was specializes in negotiating deals for Ameri- sociates technical demonstrations on the pleasantly surprised when Uralov presented can companies doing business with the So- NAB exhibit floor and discuss the deal. the offer to VSC on the second day of the viet Union. VSC invited Uralov and his "We thought this was going to be just show (April 1). -RMS

Bushess)o

Cable in the '90s: Poised for takeoff

CAB meeting focuses on upcoming in the 1990's," the CAB conference's also does not envision the government reregulation, continued growth keynote session. Perspectives from the ar- "letting the telephone companies into the in advertising, uncertainty over eas of cable operations, programing, reg- television business." Whatever happens, future relationship with broadcasting ulation, Wall Street and advertising were he said, the results will leave the cable provided by Stewart Blair, chairman, UA industry more careful and more aggres- The growing importance of the local mar- Entertainment; Thomas Burchill, presi- sive, and "we'll come out of this better ket, the increasing individualization of dent, Lifetime; James Mooney, president, competitors." television viewing and cable's coming -of- NCTA; Dennis McAlpine, senior vice From the advertising perspective, age as an advertising medium were among president, Oppenheimer & Co.; Michael Drexler said Bozell had been increasing the major themes to emerge from the Drexler, senior vice president, national its investment in cable 20 % -25% annual- Cabletelevision Advertising Bureau's media director, Bozell, and Marvin Kos- ly. He warned against slicing viewership ninth annual conference, held last week in low, senior vice president, marketing ser- too thin, and talked about turning "the New York. vices, Bristol -Myers Squibb. negative aspects of fragmentation into the More than 2,000 cable and advertising The cable industry is currently going benefits of segmentation" by targeting professionals registered for the event, said through "troubled times," said Blair, specific cable networks. Robert Alter, CAB president. The theme who characterized UA's current position Drexler had two specific suggestions of the three -day conference was "$4 Bil- as "very much sitting inside our own bat- for the cable industry: "Stop bragging," lion on the Horizon," referring to the tleship." Inside, things are going well, he he said, that in three years cost per thou- expected amount of cable advertising in said. Outside, "we are subject to scruti- sand charges will be comparable to broad- 1994. ny." cast networks. "There's a big difference In 1980, revenue generated by the cable According to Mooney, the uncertainty between being aggressive and being arro- industry totaled approximately $2.6 bil- currently surrounding the issue of regula- gant," he said. As fiber optics and re- lion, said Fred Vierra, CAB chairman. In tion is causing the cable industry to watch building become part of the industry's 1990, cable advertising revenue alone will Washington "as a sailor watches a line of new goals, "don't fill new channels with approach $2.5 billion, according to Alter, squalls." By early summer, he said, some junk or reruns," Drexler suggested, for and viewers will spend $16 billion sub- sort of "regulatory outlines" should be the medium needs "fresh ideas." Sub- scribing to cable. discernible, and "I think they'll be some- scriber counts "don't solve problems any- "It is perhaps symbolic as we talk what less grim than some people have more," he said. Now, "ratings are neces- about the '90s," he said, "that in the first feared, or some of our detractors have sary." month of this decade, there were more hoped for." McAlpine said Wall Street remains households in the total U.S. tuned to basic Mooney anticipates some antitraffick- "bullish" on the cable industry, despite cable programing in the average minute ing legislation as well as some rate re- such concerns as regulation and fear of on a 24 -hour basis than to the affiliates of straint, and believes that some more "tra- competition. Subscriber growth must come either ABC, CBS, NBC or the indies." ditional issues, such as must carry," will from increased diversity, meaning more Issues facing the cable industry during also be invoked. There won't be signifi- channels and more penetration, he said. the coming decade were the subject of cant new regulatory authority invested in Cable's per- subscriber fee, one of its "Understanding the Forces Shaping Cable local governments, said Mooney, who dual revenue streams, is "running a little dry right now," McAlpine said, "and [the industry] may have reached the bottom of that well." Advertising will have to play a bigger role in the future, he said. In vesting in Television 1990 McAlpine also expects an increase in pay - per -view, which may provide a new source of revenue. Market Revenues Demographics Competitive Outlook Burchill, discussing the programing area, emphasized the importance of part- The only source book of its kind! nerships as the decade progresses. He sees marketing partnerships between cable op- Now Available! erators and MSO's to promote local ad AV sales, opportunities for networks to work Call for free brochure (800) 323 -1781 with advertisers in a number of areas, and O cable alliances with other media, such as _1 or (703) 478 -5873 magazines. All of this should ultimately B/A Publications, Inc. lead to having the cable customer as a "satisfied partner," Burchill said. On the subject of DBS, McAlpine said his view of it depends on whether it is

Broadcasting Apr 9 1990 72 "competitive or supplementive" to cable. will be the search for incremental reve- "As a supplement to cable, DBS is fine," nues and profits." The growth of basic he said, but "one concern we have is if cable will slow by 1995, he said, with cable networks must be sold to DBS." pay -per -view and ad sales representing Blair agreed that the basic issue is one of two new growth potentials for the indus- complement vs. competition. Burchill try. The local client should "provide the said Lifetime has a policy of "selling to foundation for our business," Herring everybody, and reaching as many eyeballs said. as possible." They may have to look to Jerry Maglio, senior vice president, DBS more aggressively, he said, if marketing and programing, UA Cablesys- "we're going to be put in package clusters tems, said that "sometimes our biggest which would limit viewership." enemy can be our traditions, because we Drexler said he felt that by the year keep our feet in them." United Artists 2000, there would be less of a distinction also expects pay per view to grow, and is between cable and broadcast television, projecting $81 million in pay -per -view from the viewpoint of both viewers and revenues for 1994. "Our battle cry for the advertisers. Blair said the chief "impon- 1990's," Maglio said, "is 'we want our derable" for the future was the relation- fair share.' " ship between the broadcast networks and "Mastering the Television Market- their affiliates. According to Koslow, place" explored the growing number of compromises are going to have to be made options available to advertisers. Panelist with European programers. Burchill's ad- Ira Carlin, executive vice president, na- vice was to "be nice to your fiercest com- tional media director, McCann -Erickson, petitor, because [they] will probably be said that cable's spending in programing your business partner." parallels its share gains, while as broad- "Cable is increasingly well -positioned cast networks' share in programing de- Jumes A. Gammon, President to grab a piece of the advertising pie, clined, so did its audience share. The old particularly locally," according to Jona- theory of "least objectionable program- than Copulsky, principal, Booz Allen & ing" or keeping viewers tuned to one sta- Hamilton. "Local cable advertising will tion all night is dead and buried, Carlin become the engine of growth through the said. mid- '90s," he said. Television is turning from a family to a Speaking as a panelist exploring "Rev- more personal medium, said Gene enue Growth Strategies," Copulsky sug- DeWitt, president, DeWitt Media, and the gested six programs as key to generating challenge to advertisers is figuring out cable revenue: (1) maintain strong brand how to target this fragmented audience. identity, (2) expand the definition of ad- Steve Kubinski, director of advertising, vertising time, (3) leverage the subscriber Nestle Foods, agreed with DeWitt, com- connection, (4) focus on market develop- paring television to radio as a personal ment, (5) invest in measurement of audi- medium. ence, (6) install the second and third box- "Where cable penetration goes, view- es for free. ing shares follow," said Jonathan Sims, Put Our According to Gordon Herring, senior vice president, research, CAB, summing executive vice president, Telecable up the essentially positive note sounded Analysis and Corp., "The future of the cable business by the conference. -RG Negotiating Skills on Your Baruch argues against some network `myths' Side of the Table Ralph Baruch, chairman of the Program Producers and Distributors Committee, last week accused the broadcast networks of "telling a tale of woe in Washington [but] telling a tale of 'wow!' on Wall Street." Defending the financial interest and prime time rules a gathering of the National Academy of Television Arts and access before Call Sciences, Baruch said: "If the system ain't broke, why fix it ?" The networks say they want a level playing field, but, said Baruch, they really "want control of the ball and referee. My stance is not anti -network," he said, but "on the other hand, there must be some restraints on the powers they exert on our industry." Baruch labeled as "sheer myth" some of the network arguments for changing the rules. He cited as "not true" the following claims: that the networks' financial fortunes GAMMON are declining; that the rule will prevent them from remaining a "viable medium"; that I the rule "unfairly forces them to promote and advertise the programing of others;" that M E D A the rule prohibits them from competing against foreign-owned studios, and that the BROKERS, INC. networks cannot diversify. Beyond these "five myths," said Baruch, "I believe there is another issue at work Radio & Television Brokerage here. And I believe it is an issue with a ring of truth. That issue is greed.... I have no quarrel with fatter profits, as long as they are not at the expense of independent 1925 K Street, NW, Suite 304 producers or the viewing public." Washington, DC 20006 for "nominal The networks have no allies in their fight, Baruch said, except support 202-862-2020 from affiliates who, undoubtedly, caved in to great pressure. Still, those of us who want to see the rule continued must be just as vigilant." Member: National Association of Media Brokers Should the networks be successful, said Baruch, "other vital rules also would soon (NAMB), NAB disappear," such as the rep rule, the cable crossownership rule, "and many others which inhibit network power and are important to our industry." Such changes would cause the "regulatory and competitive structure of electronic communications in this country" to be rendered "unrecognizable in just a few short years," said Baruch.

Broadcasting Apr 9 1990 73 ataaa_ c

What's in the can for Cannes MIP -TV festival to feature tion rights to, and will be offering at MIP. a host of product despite the two -hour documentary Hollywood Mav- absence of some U.S. majors ericks, a coproduction with Japan's NHK and the American Film Institute focusing on More than 7,000 international media execu- Hollywood directors. tives will gather in Cannes, France, next One highlight of the market is likely to week for what remains, despite complaints be the world premiere of the four -hour, over poor timing, the largest global TV $10.7 million mini -series Voyage of Ter- program market -MIP -TV. ror-The Achille Lauro Affair, with Burt The April 20 -25 market, dominated by Lancaster and Eva -Marie Saint. Germany's French, British and American firms, ex- BetaFilm is offering the program, which pects to draw representatives from well was produced together with Tribune Enter- over 1,500 companies, with nearly 400 tak- tainment, Italy's RAI Due and France's ing exhibition space in the French Riviera TF1. The program will air in the U.S. dur- city's multilevel Palais des Festival. Some ing the May sweeps and in Europe this fall. Site of MIP -TV in Cannes 1,700 program buyers are expected to at- Other leading European producers offer- tend the oldest of the international program ing programs include Silvio Berlusconi fairs. Last year's market drew under 1,400. Communications, with the mini -series Chil- Despite its size, the market is criticized dren in the Shadows and The Lion of the by some because of its proximity to screen- Desert with Elliot Gould, Omar Sharif and ings held later this spring by the Hollywood Rutger Hauer. studios following next month's fall sched- MIPTV France's Pandora International Entertain- ule decisions by the U.S. commercial net- ment, following a long -term agreement works, which largely determine which cable service E! International Entertainment with Gaylord Production Co., has also add- shows will be made available to the interna- Television (formerly Movietime), in a 52- ed that producer's catalogue to its world- tional market. week package of one -hour -per -week pro- wide offerings. Among the new programs Several of the major studios do not ex- graming. are the Shelly Duvall series Faerie Tale hibit at the market, although Warner Bros., Walt Disney's Buena Vista International Theatre and Tall Tales and Legends, along Paramount, Walt Disney Co. and MCA will be at the market representing its own with six TV movies. Pandora is also arrang- have extensive stands, as will Turner Inter- programing, as well as that from Jim Hen- ing the development of a coproduction. national and Orion. son Productions, which it acquired last Paris One, set in the world of the Paris Warner Bros. this year, in fact, will dou- year, and King World. perfume industry. ble the size of its stand as it becomes the Orion Pictures, headed by new Interna- Other American exhibitors on hand: first of the majors to move from the con- tional President John Laing, will have the New World International, which will vention center's main basement floor to the one-hour ABC -TV drama Equal Justice, have new TV movies, movie series ?? and first floor. On its program roster are a re- the mini -series The Kennedys of Massachu- the half -hour series Bagdad Cafe. cord 14 TV pilots for the U.S. networks, setts and And the Violins Stopped Playing, Sunbow Productions, which will have along with the company's animation stable, and TV movies Return to Green Acres and the half-hour series Youthquake, as well as half-hour and hour series currently on U.S. No Place Like Home. two, one -hour family specials, and a range networks, U.S. syndicated series and 14 The hit U.S. series America's Funniest of animated and live action children's se- two -hour TV movies, five pay -TV movies, Home Videos will be offered by Capcities/ ries. the mini -series Common Ground and 10 ABC Video Enterprises, with 15 half-hours Westinghouse Broadcasting, which specials. and an hour pilot, along with other ABC - will be on hand with On Scene, a reality The company will also introduce enter- distributed series and TV movies. series focusing on worldwide rescue mis- tainment news programing from its U.S. Worldvision has acquired TV distribu- sions, along with other series, news services and specials. Public Television International, which HOW TO BUY & FINANCE A RADIO STATION will have new episodes from National Geo- A One -Day Seminar presented by: graphic Specials and science series Infinite BROADCASTING AND THE LAW, INC. Voyage. and Harmony Gold, whose new titles include mini -series King of Patagonia, as THE LAW FIRM OF LEIBOWITZ & SPENCER well as other mini -series and hour docu- Thursday, April 26, Orlando. FL Tuesday, May 22, Dallas TX mentaries. Tuesday, June 12, St. Louis. MO Tuesday, July 17, Chicago. IL Protele, which will have four new half - Expert P nelists Include: hours and a new hour -long novella, and Matthew L. Leibowitz, Esq. and Thomas J. Buono authors of the Radio DSL Entertainment, which will offer three Acquisition Handbook, Richard,Blackburn President Blackburn & Co., Susan Harrison, Principal, Harrison Bond c Pecaro, William J. Stedin TV series coproductions recently agreed on Managing Partner, Amcricom Radio Brokers W. Stewart Cahn, Pres. Cahn in a joint venture with Lynch Entertain- Corp., Jon Intrater, Sr. VP Jessup & Lamont, and other industry ment-the half -hour series Shadow The- leaders. Note: panels may vary on location atre, already airing on U.S. cable service CapiralEmphasis on first -time buyers and single station owners desiring to expand. USA Network; the half -hour Hollywood Cost of seminar: $295 - Includes a copy of the Radio Acquisition Handbook Fall Guys, and the half-hour Mystery The- atre. Reservations are limited. Call 800- 933 -1FCC Canadian firms are well represented at

Broadcasting Apr 9 1990 74 the market: and Palace Television Productions. In addi- million mini -series The French Revolution, Multimedia Group is offering the section to a group of series already in the the Oliver Stone -Ed Pressman production ond series of Omni -The Science Show in library, programs in development include "Reversal of Fortune," and Paul 18 half-hours and a series of animated half - the Palace TV miniseries A Woman at Schrader's "The Comfort of Stranger" and hour specials, The Tale of the Wonderful, War, Clement La Frenais Productions' half - " Stanno Tutti Bene" with Marcello Mas- including one in production on hats and the hour series Freddie & Max, Palace-Telel- troianni. other on the Old Testament. mage mini -series coproduction Sour Other new product is available from Ra- Atlantis Releasing is offering new TV Grapes, Witzend/HTV half -hour series dio Vision, with new music programing; movies Newshounds, Firing Squad, Lost in Scary Tales and a Witzend TV movie for Fries Entertainment, with new theatrical re- the Barrens and Tom Alone, along with a U.S. cable service Disney Channel, The leases; Canadian firm Ideal -Opix, with a handful of hour -long series. Adventures of Mr. Donald Quixote. new series, a music special and sports pro- Producers Group International of Can- Also for the first time at MIP -TV will grams; Triple Gem Distribution, with music ada is moving into feature film distribution be Sovereign Pictures, with Academy and variety series, and Tapestry Interna- with 15 new, mostly American, theatrical Award -winning films "My Left Foot" and tional, with a series of documentary pro- and TV movie titles. The company has al- "Cinema Paradiso," the eight -hour, $50 grams. -AAG ready acquired worldwide TV rights for TV movie Sylvan Lake Summer, which aired recently on Canada's CTV network. Canamedia will be on hand developing Growing HIT list for new coproduced series The History of the Docu- UK firm mentary and a pilot for a half -hour chil- New company, headed by Peter Orton, cluding one partly in London representing dren's drama, Take Off "Time," and Fil- is active in European cable, 330,000 homes. moption will have new entertainment, distribution and coproductions Another partner with HIT in the Europe- fiction, family, wildlife and documentary an TV programing and distribution business programing. Peter Orton has a hit. is the U.S. firm Comsat Video Enterprises, Among other participants are Britain's The former Henson TV executive, who a subsidiary of U.S. satellite firm Comsat Granada TV International, which is offer- launched the London -based company HIT headed by former Turner Broadcasting Ex- ing the TV docudrama Who Bombed Bir- Communications last October in the wake ecutive Robert J. Wussler. Orton said HIT mingham? on the 1974 IRA bombing of of Henson's buyout by the Walt Disney would represent Comsat in Europe, present- two Birmingham pubs, five -hour miniseries Co., six months later is well on his way to ing CVE with media opportunities, includ- Jeeves and Wooster, drama series, TV mov- building a multifaceted media firm. ing those involving possible partnerships ies and documentaries. with HIT itself. The UK's Telso International will have Programing, however, remains the cen- hour series Perfect Scoundrels and mini- tral business of HIT. Expected to bring the series The Magistrate and The Veiled One, Orton aims to company additional library is the new deal along with new family programing and doc- boost the with Harvey Comics. The seven -year ar- umentaries. rangement gives HIT international licensing Britain's HIT Communications, company to $30 and merchandising rights to characters, formed last year after the sale of Henson most from the company's heyday in the TV to Disney, will have the Harvey library million -plus in 1940's, 1950's and 1960's, and including of classic cartoons, including Casper the annual revenue. Casper the Friendly Ghost. Friendly Ghost, along with other new series Also part of the Harvey deal is a large (see story, this page). Grundy will bring to library of theatrical cartoon shorts created MIP-TV its hour adventure series Embas- in the 1950's and 1960's by Paramount. sy, which recently received a 13 -hour com- Among Orton's latest HIT deals are a Orton said HIT would repackage the 35mm mitment from the Australian Broadcasting worldwide distribution agreement with cartoons with new openings into two series Corp., and is being produced in association U.S. -based Harvey Comic Books, a part- of 26 half -hours and distribute them to TV with ABC, TV New Zealand and Film Vic- nership to explore European business op- and video worldwide outside of North toria. portunities with Comsat Video Enterprises, America. Japanese firm TMS, which recently a pair of UK cable franchise applications Program coproduction, one of Orton's moved to expand its Hollywood presence and a handful of coproduction projects. principal activities as former managing di- and is fresh from major animated series HIT also expects soon to be Europe's rector of Henson International TV in Lon- sales to Silvio Berlusconi- affiliated stations dominant distribution company for chil- don, remains a key ingredient of the new in France, Italy, Spain and Germany, has dren's and family programing. company's growth. added five animated feature films to its In a recent interview with BROADCAST - HIT is now working on four coproduc- library, and is now preparing for worldwide ING, Orton said his intention was "to build tions. Black Stallion will be a live- action theatrical release of its full - length animated a broadly based communications company series of 26 half-hours coproduced with for- feature "Little Nemo." The company has in a vigorous communications market- mer Henson agent Steve Waterman of Los also sold its Galaxy High School series, place." On the business agenda for HIT are Angeles, Alliance Group of Canada and a already airing on Britain's TV-am network program sales, product merchandising, pro- French partner still under negotiation. The and cable network The Children's Channel, duction financing, video distribution, music series will be telecast in the U.S. on The to Japan's NHK satellite service, other licensing and publishing, as well as invest- Family Channel cable service. A second Asian markets and Italy ment in cable franchises through a separate project is The Winjin' Pom, a 13- episode FoxLorber, attending its first market partnership. half-hour series coproduced with British since the company joined forces with Ja- Last January Orton found the backing puppeteers Spitting Image, and the partici- pan's GaGa Communications, will offer a that could help him to accomplish all that, pation of Britain's Central TV, Canal Plus number of new programs, including the when UK oil services company Flextech of France, and a U.S. cable or network mini -series Cassidy, the documentary in bought a 30% stake in HIT, valued at $2.2 partner now under negotiation. production Hunters in the Sky and a pack- million. Orton aims to boost the company The third project is the animated half - age of Hollywood films from the Kings within three years to $30 million -plus in hour Dream Patrol. A 13- episode commit- Road Library. annual revenue. ment to the series has come from U.S. Debuting at the market this year is the HIT has already made a push into the public broadcaster WGBH -TV of Boston, recently formed TV Sales Company, with cable TV business. In its Metro Network with Scottish TV as a partner. programing from founding partners Se- partnership with Flextech and UK media Also in advanced stages of development lecTV, a group of independent production expert Cento Vejanovski, the company has with partners DIC and BBC are 25 animat- companies including Witzend Productions, filed applications for two franchises, in- ed half -hours of Maid Marian. -AAG

Broadcasting Apr 9 1990 75 ( -em edit

Malone says TCI moving toward a la carte service

Tele- Communications Inc. President John Malone told securities analysts in Denver that TCI was moving toward unbundling and even a la carte pricing of cable service. In the 1990's "you'll see more unit pricing, a la carte programing, where subscribers take only the services they want," Ma- lone said. "You pay for a converter box if you need it and only buy the channels you want," he said. One of the reasons for such a move, he said, is the unpredictable rising costs of programing. He noted cable networks have Mark Mandela, ABC; Pierson Mapes, NBC: Thomas Leahy. CBS, and Peter Chrisanthopoulous bid aggressively for major-league sports packages in recent years and are increasingly producing their own movies and shows. Chrisanthopoulos named CEO Malone acknowledged that tiering will initially lead to a "grinding between cable of Network Television Association system owners and programers," but said the the outcome is "politically inevitable." The three broadcast television networks Nabisco has placed on network TV over Some observers have said tiering could help were one step closer to beginning their Net- past few years has varied, depending in part of cable operators skirt reregulation from Con- work Television Association (NTA) with on the company's changing composition gress because they are raising rates for the appointment last week of Peter Chri- businesses. higher -cost channels instead of raising santhopoulos, who was named president During the next few months the NTA and chief executive officer. Chrisanthopou- will be housed at 1633 Broadway, New prices across - the -board for all subscribers. los -6068) in space TCI already has moved to a negative had been president and chief operating York (telephone: 212 -664 option tier. The company has placed five officer of RJR Nabisco Broadcast, which donated by NBC, before moving to 825 7th basic channels -USA Network, Turner handled the consumer product company's Avenue in June. Chrisanthopoulos said he Network Television, American Movie advertising buys on network, cable and spot will hire an eight- to 10- person staff. He TV, as well as promotional spending on added that Fox Broadcasting would not be Classics, ESPN and a regional sports net- direct mail, and free- standing in- invited to become a member until its meets work -on a separate tier of service. Sub- coupons of a network. scribers will pay between 40 cents a month serts. the FCC definitions and $1.40 for the new tier, in addition to With last week's announcement, made their basic fee. by NBC President Robert Wright at the On the financial side, TCI said it posted a National Association of Broadcasters con- loss of $257 million, or 73 cents per share, vention, ABC, CBS and NBC also decided Turner: taking the in 1989, compared to profits of $56 mil- on a 10-person NTA board, composed of three executives from each network. lion, or 15 cents per share, in 1988. The "More pulse of the media is three - company blamed the $313 million loss direct oversight" to come from a largely on the increased cost of financing member board executive committee, to be and the planet purchases composed of Tom Leahy, president CBS of cable systems. offers Feeling pressure from Washington, TCI marketing; Pierson Mapes, president NBC Turner Broadcasting chairman television network, and Mark Mandala, his views on variety of subjects, from reiterated that it will curtail purchases of president, ABC television network. Chri- TV to women's rights, during cable systems in 1990, but still expects to Marti santhopoulos will report directly to Leahy, Center for Communication breakfast maintain a 12% to 15% growth in cash flow who will be the executive from its existing operations, senior manage- committee's ment said. chairman, a post that will rotate annually In a wide- ranging assessment of the televi- among the three members. sion media and of the planet itself, Turner "The fundamental goal this year is to The NTA's purpose, said the announce- Broadcasting Chairman Ted Turner de- provide funds to support the ongoing opera- ment, is to "...build greater awareness of clared himself dissatisfied on both counts. tions and still provide a high return for network television's attributes as an adver- don't like cable being on the defen- investors," said Don Fisher, TCI's senior "I tising medium." Said Chrisanthopoulos: he said. "You put points on the vice president and chief financial officer. sive," "Network television is a wonderful medi- board when on the offensive." And: TCI also is cutting interest payments on you're um to introduce campaigns on hiatus, to do "All [our media considerations] are over- the high -yield debt it issued to help finance a sweepstakes contest or promotion, to an- shadowed by the threats to our species." cable system purchases in the 1980's. Last nounce a sales incentive or to introduce a Turner addressed a breakfast in New year, officials said the company retired new product." York sponsored by the Center for Commu- $550 million in 11.5% debt, saving more He said his experience at RJR Nabisco nication and attended by a number of com- than $15 million in interest payments. The helped him "...understand diverse media munications executives (including CBS's company is contemplating more of that, and know their limitations.... I believe I Larry Tisch and the Washington Post Co.'s financing buybacks through private place- speak their [advertisers' and agencies'] lan- Katharine Graham). The session was ments of stock and borrowing from foreign guage. The proportion of advertising RJR chaired by Burton Staniar, chairman of lenders, particularly in Canada and Japan.

Broadcasting Apr 9 1990 76 Westinghouse Broadcasting, who also HDTV: "Half the world doesn't have tions -the public comes in fourth. It's heads the center. electricity and here we are, pigging out on probably too late to do anything about Turner was optimistic about the surviv- HDTV. It's a little better [than the TV we that." ability of broadcast television, whether of have now] but not much. And then the On women's rights: "I'm going with the network or station variety. While they Japanese will really take over the balance of Jane Fonda and I'm for women's rights will be less profitable in the future, they trade." right down the line." will nevertheless survive, he said, citing as State of the planet: "There will not be On running for office: "I've given no proof the success of the Fox network, both a totalitarian state on this planet in 10 years, thought of running for public office. I'm for itself and affiliates. Major newspapers due to communications." more concerned with problems of the planet and magazines will continue to decline, he Telco entry: "I'm personally against than a state." On running for President: "I said, victims of a society increasingly reluc- the phone companies in the TV business. don't have any interest in that-at the cur- tant and/or unable to read. They already have a monopoly in phones. rent time." Among his mentions: The number of channels we have now are On what comes next: "I'm at my best when TV Marti: "It's just asinine. When you about all we can deal with. Anyone can lay my back's against the wall. I don't like when try to jam things down someone's throat fiber optics." it things are going too well. I'd you just encounter stiffer resistance." CPM's: "The gap in ad value [between like to [buy something or start something new] but my partners DBS: "It's far from me to say some- the big three networks and CNN] is mainly won't let me." so On the cable /broadcast relationship: thing won't make it [but] it will be primari- our fault; we've sold cheaply." "I Public broadcasting: "I'm sorry we did brought the must carry rules down. I ly a battle over programing [and] I cannot thought they imagine that the Congress or the FCC can not give it more emphasis in the early discriminated against cable programers. Must force cable to sell programing to competing years. Commercial broadcasting exists for pay is wrong too. I don't technologies." the benefit of advertisers, networks and sta- guess there will ever be true peace."ow April Fool's punchline: HA! takes off New MTV service debuts on 45 MSO's; original programing to start in May

MTV Networks launched HA! The TV Comedy Network on April 1, providing its own April Fool's Day joke by simulcasting the first four hours of the network (7 -11 p.m.) on its co -owned networks -MTV, VH -1 and Nickelodeon. The new network, with heavy reliance on off -network sitcoms, debuted in several million homes. MTV, which keeps its affiliation agreements close to the vest, announced last week it had signed 45 MSO's to some form of HA! commitment, which will give it four million homes by the end of April, another one million in early May and six million by the end of the first year. In famed Hollywood sign in Southern California was altered to HA!Ilywood by total, the overall commitments are for eight Fool on the hill. The unknown perpetrators. MTV said it had no knowledge of who was responsible. but they weren't million homes, with one million coming shunning the extra publicity for the launch of their new network April 1. from co -owned cable MSO Viacom Cable. Cable operators can preempt VH -1 for two Although the battle is now joined, the Those MSO's signed include Prime Ca- years, at which time they are required to answer to whether none, one or both can ble, Adelphia, Media General, TKR, Post - return VH -I to full channel status. The HA! survive remains unanswered, largely be- Newsweek, KBLCOM, Rifkin, Tele -Me- rate card, which is in the single penny dig- cause of the major MSO's who remain on dia, Century and Viacom. HA! said April its, increases 40% in cases of VH -1 pre- the sidelines. All top 10 MSO's without co- launches will include Los Angeles (Centu- emptions. owned company relationships have not ry), San Francisco, Milwaukee Nashville, The dates operators will launch the ser- signed for either, including TCI, Continen- and Seattle (Viacom), Atlanta (Prime), vice and the number preempting VH -1 tal, Comcast, Cox, Newhouse, Jones and Providence, R.I. (Times Mirror), Washing- vary, but a HA! spokesman said VH -1 pre- Cablevision Systems. In addition, only one ton (Media General) and Minneapolis emptions were in the minority. Prime Cable Times Mirror system has signed. ( KBLCOM). in Atlanta will launch the service April 24 HA!'s programing includes Saturday In further launches, Adelphia will carry as a separate channel. Post- Newsweek's Night Live, SCTV, Mary Tyler Moore, Rho- the service in its southern Florida systems; vice president of marketing, Harvey Boyd, da, Bob Newhart, Dick Van Dyke, Phyllis, Prime in Las Vegas; TKR Cable in Wild - said the MSO signed a charter affiliation The Tony Randall Show, The Betty White wood, N.J.; Post -Newsweek in Modesto agreement, calling for 25% carriage of its Show, That Girl, The Lucy Show, Love and Santa Rosa, Calif.; KBLCOM in San base by the end of April. To meet that, American Style, Car 54, McHale's Navy Antonio, Tex., Portland, Ore., and Orange Post- Newsweek will carry HA! full time in and Mork and Mindy. A slate of original County, Calif.; Buckeye Cable in Toledo, Modesto and part-time on VH -1 in Santa programs will premiere in May, including Ohio; Summitt Cable in Winston -Salem, Rosa. KBLCOM will likely carry HA! full The Storytellers, Clash, London Under- N.C., and Marietta, Ga., and Twin County time in Portland and Minneapolis, and part ground, The Big Room, The Unnaturals, Trans Video in Allentown, Pa. Other small time on VH -1 in San Antonio and Orange The Talent Pool, Whose Line is it Anyway? MSO signings include United Video Man- County, it said. Viacom said it will launch and Open Audience. agement, Blue Ridge Cable, Sonic Cable, HA! divisionwide by the end of April. HA! sponsors include Columbia Pic- Coaxial, Omega Cablevision, Rock and As- In contrast to HA! numbers, HBO is say- tures, Warner Brothers, Bristol Myers, An- sociates, Raystay, Cable America, Vista, ing its Comedy Channel reaches 6 million heuser-Busch, Coca -Cola USA, Pepsi, Benchmark, Bismark-Manden, Boulder homes, and it has commitments for 15 mil- Coleman, Wrigley's, L.A. Gear, Disney, Ridge, Americable and Marcus. lion. The major backers are co -owned cable Lee Jeans, Hoover, Alberto-Culver, Para- HA! is allowing operators to preempt companies ATC and Warner Cable, as well mount, International Games, Timex, Uni- VH -1 for 12 hours for the launch of HA! as Cablevision Industries and TeleCable. versal and Stouffer's Lean Cuisine. -MS

Broadcasting Apr 9 1990 77 Senate confirms two CPB board nominees Henry Cauthen and Lloyd Kaiser cational TV facilities in that state, empha- every classroom in the nation." become newest members: Sharon sized public broadcasting's potential role in In written responses to prehearing ques- Rockefeller rumored to be education. "If we in South Carolina can tions prepared by committee staff, Cauthen likely choice for last seat afford to build a 12-channel TV system that and Kaiser agreed that the CPB board does goes into schools across our state, then this not, and must not, indulge in controlling Only Senators Ernest Hollings (D -S.C.) nation can afford to do the same thing na- public broadcasting program content and and Daniel Inouye (D- Hawaii) attended an tionwide." that public TV and radio can enlarge on its April 2 Senate Commerce Committee hear- The South Carolina Educational Televi- effective role in educating the public. And ing on President George Bush's nomina- sion Commission, with which Cauthen has although both noted the continuing need for tions for two Corporation for Public Broad- been associated since 1958 (he has been its federal and private funding of public broadcasting directorships. Thumbs up votes president since 1965), is a founding mem- casting, their opinions diverged slightly on from the two congressmen, however, were ber of the Satellite Educational Resources how to increase nongovernment fundrais- sufficient to confirm Henry Cauthen, presi- Consortium which, he said, is delivering ing, particularly concerning "enhanced un- dent of the South Carolina Educational live, interactive educational telecourses via derwriting"-controversial for its potential Television Commission and Lloyd Kaiser, satellite to more than 3,000 students in rural for allowing on -air credit for corporate president of QED Communications, as fit to and inner city secondary schools in 22 sponsors to look more similar to commer- take seats on the CPB board as soon as this states at a cost of $9 million in its first year cial advertising (see page 65). week. of operation. Filling teaching staff and ma- In contrast to Kaiser's description of en- By April 3, the confirmations of Cauthen terial voids with classes in higher math, hanced underwriting as "essential" and and Kaiser -both veteran professionals in economics, geography and languages, "an appropriate part of our American ap- noncommercial broadcasting -had been SERC, claimed Cauthen, could reach "ev- proach," Cauthen emphasized that he is successfully marked up by the committee ery school in the nation in five years" with "opposed to anything that would blur the and, by the end of the week, had passed on an investment of "1% of what we're spend- distinction between public and commercial the Senate floor. Sharon Rockefeller, presi- ing" on education nationally. The interac- broadcasting. I believe some of the en- dent of noncommercial WETA -FM -TV Wash- tive satellite technology, he said, is allow- hanced underwriting that has been resorted ington, former board chairman and wife of ing noncommercial TV "for the first time to by some stations...has gone too far in Senator Jay Rockefeller (D- W.Va.), is a to extend equal opportunity in education to that direction." -PDL rumored candidate to fill the remaining CPB board seat. "I will not insult you with questions," said Communications Subcommittee Chair- man Inouye, who chaired the hearing. ßór t m "Your records speak for themselves." c Record Indeed, except for their answers to a single question put to the nominees by Hol- lings- "What is public broadcasting's As compiled by BROADCASTING from subsidiary of Community Pacific Broadcasting Corp., greatest need ?" two men's records March 29 through April 4 and based on which owns KEED(AM) -KSND(FM) Eugene. OR. KA -the SH(AM)- KJSN(FM) Modesto. CA. and KKSD(AM) and written testimony did most of the talk- filings, authorizations and other FCC ac- KASH(FM) Anchorage. Buyer is headed by Donald G. ing. tions. McCoy and Douglas M. Grimm. who have interests in WDEN -AM -FM Macon. GA. and WSYA -AM -FM Mont- Kaiser, 62, a current CPB board member Abbreviations: AFC- Antenna For Communications; AU- gomery. AL. Filed Feb. 26. whose term began in September 1984 and Administrative Law Judge: alt. -alternate: ann.-announced: officially expired in March 1989, was a ant.- antenna: aur.-aural; aux.- auxiliary: ch. -channel: KBBQ(AM) Santa Barbara. CA (BAL90022IEH: 990 CH -critical hours.; chg. -change; CP -construction permit: khz; I kw -D) -Seeks assignment of license from Anacapa private school and college instructor and D-day: DA -directional antenna: Doc.- Docket; ERP-ef- Broadcasters Inc. to Cutler Productions Inc. for $335.000. professor until 1958, when he joined the fective radiated power; Freq- frequency: HAAT-height above Seller is headed by Allen .1. Potts and Fred M. Hall. Potts Rochester (New York) Educational Televi- average terrain; H &V- horizontal and vertical: khz -kilohertz: has 95% and Hall 5% interest in Communications Invest- sion Association. He founded noncommer- kw- kilowatts; tic.- license; m-meters: mhz- megahertz: ment Co., licensee of KTEE(AM) Idaho Falls, ID. Buyer is mi.- miles. MP-modification permit; mod.- modification: headed by Ron and Lori Cutler, and has no other broadcast cial wrrF-TV Harrisburg, Pa., in 1963, and N- night; pet. for recon.- petition for reconsideration; PSA- interests. Filed Fcb. 21. managed the station until 1970, when he presunrise service authority; pwr.- power: RC-remote con- KZTR(AM) Santa Paula and KZTR(FM) Camarillo. both trol; S -A- Scientific -Atlanta; SH- specified hours: SL- studio entered his present position. QED's California (AM: BTC900222EG; 1400 khz: I kw: FM: location: TL- transmitter location: trans.- transmitter: TPO- WQED(TV) Pittsburgh, in addition to being BTCH900222EH; 95.9 mhz; 3 kw; ant. 1,320 ft.) -Seeks transmitter power output: U or unl.- unlimited hours: vis.- transfer of 85 shares of ownership stock from Adcomm of one of public television's best known pro- visual: w- watts:'- noncommercial. Six groups of numbers at Great Falls Inc. to Stephen Marriott for $1.000. Stock ducers end of facilities changes items refer to map coordinates. One of national programs-particularly includes interest in KORQ -AM -FM Abilene. KLSF(FM) meter equals 3.28 feet. PBS's National Geographic Specials and Amarillo and KMND(AMI- KLSF(FM) Midland. all Texas: WonderWorks -is also home to the Nation- KEIN(AM)- KLFM(FM) Great Falls. MT. and KZHT(FM) al Media Outreach Center, whose participa- Provo, UT. Seller is subsidiary of AdComm IV Inc.. which is headed by Stephen M. Adams. Adams owns 73.91%. of tion in Project Literacy U.S. won Kaiser Ownership Changes AdComm IV Inc. Remaining 26.09%. is headed by Andris the President's Volunteer Award in 1987. Baltins. AdComm IV Inc. is proposed assignee of KZTR- Noting that "people who don't have to FM Camarillo, CA. and KZHT -FM Provo. UT. Stephen contribute" to public broadcasting have a Applications M. Adams is son of group owner Stephen Adams. owns KMBY -FM Seaside and KLAU -AM Capitola, both Cali- Lodi, CA (AM: BA- record of doing so voluntarily, Kaiser told KCVR(AM)- KWIN(FM) fornia, and owns 25% of WGTO -TV Sault Ste. Marie, MI. PL900223EA; 1570 khz; 5 kw -D; FM: BALH900223EB: the senators, and a nearly empty gallery, Buyer has 44% interest in California Radio Inc.. licensee of 97.7 mhz; 3 kw; ant. 300 ft.) -Seeks assignment of license "Television can motivate...[and] the power KDJQ(FM) Red Bluff, CA, and 44% interest in Golden from Turnbeaugh Communications Ltd. to Turnbeaugh Bear-I Broadcasting Inc., proposed assignor of KZHT -FM of TV should be used to inform and to Ltd. no financial considerations. Sell- Communications for Provo, UT. Filed Feb. 22. change minds." Coordinating public TV er is headed by Eugene B. Johnson and John P. Crowley programing and public outreach efforts and has no other broadcast interests. Buyer is headed by WSOS -FM St. Augustine, FL (BALH9002I6HB: 105.5 JCA Investments Ltd.. Keith N. Cripps and Roger L. mhz; 2.25 kw: ant. 380 ft.) -Seeks assignment of license "before and after" the programs air, he Turnbeaugh Sr. Tumbeaugh owns 6% of stock of Four W from Rowland First City Radio Inc. to WSOS -FM Inc. for said, has proved an effective'way to address Broadcasting, licensee of KHSS(FM) Walla Walla, WA. $1.62 million. Seller is headed by Marshall W. and Carol "the nation's major problems: drugs, litera- Filed Feb. 23. C. Rowland. husband and wife. and has interest in WGUF(FM) Marco. FL. Buyer is headed by Luis Alber- cy, the environment, unemployment, the KTOM -AM -FM Salinas, CA (AM: BAL900226ED; tini, and has interest in WTIS -AM Inc., licensee of WTI - 1380 khz; 5 kw-U; FM: BALH900226EE; 100.7 mhz; homeless." S(AM) Tampa, FL. Filed Feb. 16. 910W; ant. 2,575 ft.)-Seeks assignment of license from Cauthen, who was lauded at length by Community Salinas Broadcasting Corp. to California KCFI -AM Cedar Falls. IA (BAL900228EA: 1250 khz; fellow South Carolinian Hollings for his Broadcasting Co. for $6.25 million. ( "Changing Hands," .50 kw -D) -Seeks assignment of license from Radio Cedar success in creating national showcase edu- Feb. 26). Seller is headed by David J. Benjamin and is Falls Inc. to Heartland Broadcasting Inc. for $746.444.

Broadcasting Apr 9 1990 78 Seller is headed by Ronald R. Hamilton has no other WXXX(FM) South Burlington. VT (BALH900222GQ: WTKL -AM Baton Rouge. LA (BAL900I23EC; 1260 broadcast interests. Buyer is headed by Ronald R. Hamil- 95.3 mhz; 3 kw: ant. 225 ft.1 -Seeks assignment of license khz; I kw- D :)-Granted app. of assignment of license from ton. Famell I. O'Quinn. C. Edward Hancock and Alan L. from Atlantic Ventures Of Vermont Ltd. to James Broad- Terry Ford Hessick, trustee. to Leader Group Inc. for Beck. Hamilton is officer and 73% shareholder in Radio casting Co Inc. for $3.95 million. ("Changing Hands," $10,000. Seller is headed by George L. Clauer III and has Cedar Falls Inc.. licensee of KCFI(AM) Cedar Falls. IA. March 5.) Seller is headed by Steve Dodge who has inter- no other broadcast interests. Buyer is headed by Louis Hancock is 4% shareholder in Radio Cedar Falls Inc. ests in WRKOIAMI- WROR(FM) Boston. WEZOIAM)- Bathen and Richard L. Preis. and has no other broadcast O'Quinn is sole proprietor of WUFF -AM -FM Eastman, WRMM(FM) Rochester and WAQXIFMI Syracuse. both interests. Action March 21. Feb. New is by and Paul Goldman. GA. Filed 28. York. Buyer headed Simon WBSMIAM) New Bedford. MA (BAL900116E1; 1420 WSLI -AM -FM Jackson. MS (AM: BAL900306GU: 930 father and son. and is licensee of WVMT-AM Burlington. khz: 5 kw-D I kw -N)- Granted app. of assignment of khz: 5 -U: BALH900306GV: 96.3 mhz: 100 kw: VT. and WJTN(AMI- Jamestown. NY. Filed kw FM: WWSE(FMI license from Sage Broadcasting Corp. of New Bedford to ant. 1.450 ft. assignment license from WYN- Feb. 22. )-Seeks of Dover Broadcasting Inc. for S4 million (sale includes WSLI Inc. to Spur Jackson Ltd. for 53.375 million. Seller WPAJ(TV) Danville. VA (BAPCT900302KH; ch. 24: WHFNIFM] Fairhaven. MA; see "In Brief' Jan. 22). is headed by Dick Osburn and Rusty Reynolds. who also 5.000 kw -V: 500 kw -A: ant. 30 ft.)-Seeks assignment of Seller is subsidiary of Sage Broadcasting Corp. and is own KYKS(FM) Lufkin. KXEUIFM) Victoria and license from Danville Communications to Thomas Eaton headed by Leonard Fasster and Gerald Poch. Sage Broad- KAGG(FM) Madisonville. all Texas. Buyer is headed by for no financial considerations. Seller is headed by William casting Corp. is headed by Poch. Josef A. Bauer. Gerald Don R. Kuykendall and has no other broadcast interests. R. Mouer and has no other broadcast interests. Eaton is M. Lebow. Leonard J. Fasster, Kenny Karen and McDe- Filed March 6. president of Lynchburg Roanoke Television Corp.. which vitt, and has interest in WFNW(AM) Naugatuck. CT; WTBL(AM) Central City. KY (BAL900302EA: 1380 has interest in Lynchburg -Roanoke Television Partners. WKOL(AM) Amsterdam, NY; KMNS(AM) -KSEZ(FM) khz; .50 kw -D)-Seeks assignment of license from Central debtor-in- possession. licensee of WJPR -TV Lynchburg. Sioux City, IA; WTAX(AM) -WDBR(FM) Springfield. IL; City to SOZO Inc. for $28.500. Seller is headed by Amos VA. Filed March 2. WLVH(FM) Hartford. CT: WCDL(AM)-WSGD -FM Car- E. Slone and has no other broadcast interests. Buyer is bondale. PA, and WRFB(FM) Stowe, VT. Buyer is headed KOMW -AM -FM Omak, WA (AM: BAL90022IEF: 680 headed by Curtis Staggs and has no other broadcast inter- by Joel Hailstone and Barry Dickstein, who have interests khz: 5 kw-D: FM: BALH90022IEG: 92.7 mhz: 3 kw; ant. - ests. Filed March 2. in WQGN -FM Groton. CT: WFPG-AM -FM Atlantic City 836 ft.)-Seeks assignment of license from Andrist Tele- and WKRS(AM)- WXLC(FMI Waukegan, IL. Action KVSH(FM) Valentine. NE (BAL90030IEA: 940 khz: 5 communications Enterprises to North Cascades Broadcast- March 14. kw -D)-- -Seeks assignment of license from Beef Country ing for no financial considerations. Sale is reorganization Co.. to Heart City Radio Co. for $235.000. Seller is and renaming of company. Principals are same for both KODE Joplin, MO (BALCT900I24KH: CH. 12; headed by Donald E. Jones and Debris M. Kath. Jones has seller and buyer and arc headed by John P. Andrist and 316KW -V; ant. I.020t)- Granted app. of assignment of interest in Jones Big Sky Co.. licensee of KCSRIAMI- Russell Brantner. Andrist owns 20 °k of stock in LPTV license from Gilmore Broadcasting Corp. to Roger A. KQSK(FM) Chadron, NE: Jackalope Radio Inc.. licensee K31AH Omak. WA. and 20cá of stock in LPTV K35B1 Neuhoff $10.75 million ("Changing Hands." Feb. 12). of KWIVIAM) Douglas. WY and Radio Broadcasters Inc.. Ellisford. WA. Filed Feb. 21. Seller is headed by Jim Gilmore Jr. and has interests in licensee of KASLIFM) Newcastle. WY. Kath has interest WEHT(TV) Evansville, IN: WLVEIFM) Miami Beach. KYXE -AM Selah and KHYT(FM Toppenish. both in FM Broadcasters. licensee of KATH(FM) Douglas. WY: FL. and KDBN(AM)- KMEZ(FM) Dallas -Fort Worth. TX. Washington IAM: BAL900301EB: 1020 khz: 5 kw -D. 500 Kath licensee KERM(FM) Buyer has no other broadcast interests. Action March 23. Broadcasting. of KGOSIAMI- w -N: FM: BALH90030IEC: 92.9 mhz: 21.4 kw: ant. 750 and FM translator K244AR Pine Bluff. Torrington. WY. ft.) -Seeks assignment of license from Sunshine Valley KOTSIAM)- KDEM(FM) Deming. NM (AM: BA- WY. and Jackalope Radio Inc. Buyer is headed by David Inc. to Tad Broadcasting Inc. for no financial consider- L900103EB: 1230 khz: I kw -D, 250 w-N: FM: BAL- Otradovsky. Charles Lloyd Weis. Vickie Cahill. Wally ations. Tad Broadcasting has replaced Bank of California H900103EC; 94.3 mhz; 3 kw; ant. 195 ft.)- Granted app Bazyn. Rosella Nieuwenhuis and Don Peterson. Filed as lender and is declaring Sunshine Valley in default. Seller of assignment license from Edwin E. Merriman and Roben March I. is headed by Martin Hamstra and has no other broadcast W. Tobey, d.b.a Luna County Broadcasting to Luna Coun- WRMT(AM) Rocky Mount. NC (BTC900220EH: 1490 interests. Buyer is headed by Donald Triezenberg and has ty Broadcasting. Sale includes all station assets and co. khz; I kw -U) -Seeks assignment of license from Share- no other broadcast interests. Filed March I. name. Seller has no other broadcast interests. Buyers arc holders Inc. to E. Wayne Gibson for no finan- Ernest and Tamara wife of WRMT WBESIFM) Dunbar. WV (BAPH900301GX: 94.5 mhz: Hurt. husband and (30% each); cial considerations. Seller is headed by Robert G. Finney. Candie Gamer. sister of Tamara Hurt (1054). Hurt. 3 kw: ant. 328 ft. )-Seeks assignment of license from Mills William Inc. is amending its articles of incorporation that Ernest (10rá ). Lawrence and hus- WRMT Broadcasting Inc. to Thomas Communications Corp. for brother of Kelly Hurt. will convert stock from class B to class A. As result. E. band and wife (5% each). and Avery Hurt. brother (10rá). SI.I million. Seller is headed by Donald Mills and holds Wayne Gibson will have 80% while Robert G. and Barbara Action March 14. CP for WXKI(FM) New Salem. WV. Buyer is headed by Finney. husband and wife. will each own 10 %. Filed Feb. Wayne and Patricia Thomas. husband and wife. her parents WWASIFM) Williamsport. PA (BALED900I05GX: 20. Pat and Helen Hamilton. and Philip D. Mooney. and has 88.1 mhz: 100 w: ant. -58 ft.)-Granted app. of license WOSE(FM) Port Clinton. OH (BALH900226GW: 94.5 interests in WETSIAMI- WATQ(FM) New Martinsville. from Williamsport Area Community College to Pennsylva- mhz: 3 kw: ant. 630 ft. I-Seeks assignment of license from WKKWIFM) Clarksburg and WCEF(FM) Ripley. all West nia College of Technology for no financial considerations. WRWR Inc. to Venice and Donald L. Michel for Virginia. Filed March I. Deal is reorganization and renaming of college. which is $2.370.238. ("Changing Hands." Apr. 2) Seller is headed headed by John A. Brighton. Alvin C. Bush. J. Doyle by Wendell A. Triplett. who has interest in Triplett Broad- Actions Conran. William D. Davis. Steve A. Garban. Richard E. casting Co., licensee of WWATITVI Chillicothe. OH. Grubb. Carol Herrmann. Gregory Knight. Russell P. Let- Buyers have no other broadcast interests. Filed Feb. 26. KSLDITVI Riverside. CA IBALCT900126KF: ch. 62: terman. Kathryn W. Lumley and William Richardson and 2366 kw -V: 237 kw -A: ant. 2.258 ft. app. has no other Action 14. WLEC(AM)- WCPZ(FMI Sandusky, OH IAM: )-Granted of broadcast interests. March assignment of license from Sunland Broadcasting Co. to BAL900306GS: 1450 khz: I kw -D. 250 w -N: FM: Fouce Amusement Enterprises Inc. for $3.575 million. WJKZIAM) White Bluff. TN (BAL890608EC: 1030 BALH900306GT: 102.7 mhz: 10 kw: ant. 12011.1 -Seeks Seller is headed Jack M. Hodin and Andres Luis khz: 10 kw- M- Dismissed app. of assignment of license assignment of license from Signal One Communications by Soto and has no other broadcast interests. Buyer is headed by from Bernie Bishop Broadcasting & Advertising Co. to Inc. to Erie Broadcasting Corp. for $1.5 million. ("Chang- Frank and Betty Fouce. husband and wife. and has no other John E. Bozeman for $200.000. Seller is owned by Bernie ing Hands," April 2.) Seller is headed by Kim E. Cole- broadcast interests. Action March 23. Bishop. who has no other broadcast interests. Buyer has no brook and recently sold WADC(AMI- WMGPIFM) Par- other broadcast interests. Action March 6. kersburg. WV. Buyer is headed by James T. Embrescia and KDMNIAMI Buena Vista. Co. IBAPL89120IEB: 1450 Martin H. Elrad who are shareholders of Canton -Akron khz; 250 w -Uh Granted app. of assignment of license KEBEIAMI- KOOI(FM) Jacksonville. TX (AM: BA- Radio Inc.. licensee of WINW(AM)-WRQKIFM) Canton. from Robert D. and Marjorie M. Zcllmer. husband and PL900I24EA: 1400 khz: 1 kw: FM: BALH900124EB: OH. Thomas Embrescia. brother of James. has interest in wife. to Alpine Broadcasting Corp. for $32.000. Sellers 106.5 mhz; 100 kw; ant. 700 ft.)- Granted app. of assign- Toledo Television Ltd.. licensee of WUPWITV) Toledo. have interest in KRDZIAM)-KATR-FM Wray. CO. Marjo- ment of license from Waller Broadcasting Inc. to Broad OH, and is 33.5% shareholder of Independent Group Inc.. rie Zellmer is licensee of KGCAIAM) Del Norte. CO. Based Communications Inc. for $3.25 million. Seller is which has interest in licensee of WWWE(AM)- Buyer is headed by R. Don Taylor and has no other headed by Dorothy Reid Waller and has no other broadcast WDOKIFM) Cleveland. Filed March 6. broadcast interests. Action March 21. interests. Buyer is headed by Vincent A. Henry. son of WMSR(FM) Manchester. TN (BAPLH900223GR: 99.7 WECM -AM Milton. FL (BAL900122EB: 1490 khz: I.(K) Ragan Henry. and has no other broadcast interests. Action mhz: 30 kw: ant. 200 ft.)-Seeks assignment of license kw: HAAT:)-Granted app. of assignment of license from March 20. from American General Media- Nashville to Dickerson As- Sims Enterprises to Faith Communications for $75.000. sociates for $2.5 million. Seller is headed by Ray Spivey Seller is headed by Louis R. Sims and has no other broad- KVCT(TVI Victoria. TX (BALCT8911I5KF; ch. 19; 155 and has no other broadcast interests. Buyer is headed by cast interests. Buyer is headed by E.M. Johnson . Kenneth kw -V: 15.5 kw-A: ant. 490 ft. )- Dismissed app. of Gerald Roberts. Arthur Payne and Ruth Carmen. Roberts M. Johnson and Kenneth N. Anderson and has no otherr assignment of license from Victoria Communications Corp. has interests in First Media of Monterey Inc.. licensee of broadcast interests. Action March 20. to W. Russell Withers Jr. for $1.504.978. Seller is headed WRJT(FM) Monterey. TN (which has application for CP by William M. Murphy. Betty Grimsinger, O.F. Jones. pending). Payne is director of WNAB -Channel 58 Nash- Philip A. Sims and Raymond E. Uherek. and has no other WELE -AM Ormond Beach. FL (BAL900123ED: 1380 ville Inc.. permittee of WNAB(TV) Nashville. Carmen is broadcast interests. Withers is licensee of WMIX -AM -FM khz; 5 kw -D. 2.5 kw -N)- Granted app. of assignment of president and 100% shareholder WNAB -Channel 58 Mount Vernon. IL: KAPE(AM)-KGMO(FM) Cape Girar- of license from Eugene T. McMahon. receiver. to Wings Nashville Inc. Filed Feb. 23. deau. MO: KOKX -AM -FM Keokuk. IA: KREX-TV Grand Communications Inc. for $136.000. Seller is headed by Junction. KREY -TV Montrose. KREZ -TV Durango and KLCU(FM) Brownfield. TX (BALH900223HF: 103.9 Thomas E. Hale. Elmer T. Hale and Emily E. Hale and has KREG -TV Glenwood Springs. all Colorado: and mhz: 3 kw; ant. 320 ft. ) -Seeks assignment of license from interest in WDATIFMI Amorty. MS. Buyer is headed by WDTV(TV) Weston. WV. Action March 22. Brownfield Broadcasting Corp. to Southwestern Broadcast- Douglas Wilhite. J.P. Jordan. Ted Lamar Griffin and James ing Corp. for $250.000. Seller is headed by James D. C. Chapo. Wilhite and Jordan are stockholders of Wings KKFN(AM)- KKRC(FM) Sioux Falls. SD (AM: BA- Denison has no other broadcast interests. Buyer is headed Radio Co.. licensee of WSSA(AM) Morrow. GA. Action L900116EC: 1230 khz; I kw: FM: BAPLH900I16ED: by Thomas Joseph Crane and is licensee of KMUL -AM- March 20. 93.5 mhz: 3 kw; ant. 120 ft.)- Granted app. of assignment FM Muleshoe. TX. Filed Feb. 23. WSPZ(AM) Douglasvillc. GA (BAPL900123EE: 1520 of license from Vaughn Broadcasting Group to XMT KZHT -FM Provo. UT (BTCH900222GP; 94.9 mhz: 48 khz: I kw -D. 500 w -CH)- Granted app. of assignment of Group Inc. for $1.5 million (see "Changing Hands." Feb. kw -V; HAAT: ant. 853 ft.) -Seeks transfer of 85 shares of license from Water Of life Christian Center Inc. to William 5). Seller is headed by E. David Willctte who has interests ownership stock from Adcomm of Great Falls Inc. to C. Dunn for $70.000. Seller is headed by Perry Sheffer. in WLXR -AM -FM La Crosse. WI: KKXL -AM -FM Grand Stephen Marriott for 51.000. See KZTR(AM) Santa Paula Donald W. Brown and Clair Eskew and has no other Forks. ND: and WMSRIFM) Manchester, TN. Buyer is and KZTR(FM) Camarillo. both California. above. Filed broadcast interests. Buyer has no other broadcast interests. headed by Barry M. Schloss. Richard L. Stastny and Larry Feb. 22. Action March 20. W. Edwards. who have interests in WMT -AM -FM Cedar

Broadcasting Apr 9 1990 79 Rapids, IA, and KQAQ Austin, MN. Action March 21. seeks 92.9 mhz; 2.1 kw; 350 ft. Address: 41 Oceanaire Hibbing, WSCD-FM Duluth, WSCN -FM Cloquet, all Dr., Rancho Palos Verdes, CA 90274. Principal is headed Minnesota; WGGL -FM Houghton, MI; KLCD-FM De- KFMY(AM)- KZOL(FM) Provo, UT (AM: BA- by Ann McCullom and Duane Davis. McCullom has inter- corah, IA, and KRSD -FM Sioux Falls, SD. Filed Jan. 29. L900I19EA; 960 khz; 5 kw -D I kw -N; FM: BAL - esy in All Pro Broadcasting Inc., licensee of KACE(FM) Manahawkin, NJ (BPH9001I7NA)-LD Broadcasting H9001 I9EB; 96.1 mhz; 55 kw 2,620 ft.)-Granted app. of Inglewood. CA; WMVP(AM) Greenfield and WLUM -FM assignment Ltd. seeks 105.7 mhz; 25 kw. Address: P.O. Box 7664, of license from Cook Inlet Radio Partners to Milwaukee, both Wisconsin; and KYOK(AM) Houston. The Atlantic City, NJ 08404. Principal is headed by Deborah A. Great Stock Co. for $972,000. (See "Changing Filed Jan. 22. Rollins, Peter Knobel and Robin Marlene Rothschild. and Hands," Feb. 19.) Seller is headed by Dan Mason and has broadcast interests. Filed Jan. 17. interests in WPGC -AM -FM Washington; WZGC(FM) At- Temecula, CA (BPH900119MM)- Temecula Broadcast- has no other lanta; KFMK(FM) Houston; KOPA(AM) -KSLX(FM) ing Co. seeks 94.5 mhz; .407 kw; 803 ft. Address: 27492 Texico, NM (BPH900125MO )-North Plains Broadcast- Phoenix; KUBE(FM) Seattle; WUSN(FM) Chicago; and Dandelion Ct., Temecula, CA 92390. Principal is headed ing Corp. seeks 96.5 mhz; 4. kw; 390 ft. Address: 4501 WZLX(FM) Boston. Buyer is headed by J.W. Grow, L. V. by Joseph and Kathryn Martin, Derek and Julie Thomas, Tamiami Trail, Naples, FL 33940. Principal is headed by Bell, B.E. Upton, G.T. Upton, K.S. Grow and A.D. Grow Barry and Julie Lattie, Melvin and Ernestine Cratsley, each Thomas E. Maloney. Filed Jan. 25. and has no other broadcast interests. Action March 13. of whom owns 12.5% of applicant. Filed Jan. 19. Hubbard, OH (BPH900122NZ) -WN Broadcasting Inc. Martinez, GA (BPH900125MQ)- Kennedy Broadcast- seeks 101.9 mhz; 3 kw; 328 ft. Address: P.O. Box 625, ing Inc. seeks 107.7 mhz; 5 kw: 475 ft. Address: 18 Niles, OH 44446. Principal is headed by Robert Doane, Bristlecone Way, Augusta, GA 30909. Principal is headed Dominic Baragona, Gary Zocolo, Stanley Doane and Louis by Jacqueline P. Kennedy and Frederick Kennedy Jr., and Mcquaid, and is licensee of WNIO(AM)-WNCD(FM). New Stations has no other broadcast interests. Filed Jan. 25. Filed Jan. 22. Martinez, GA (BPH900125MR)- Global Media Inc. Actions seeks 107.7 mhz; 5 kw; 492 ft. Address: 302 Joshua Tree -- Granted app. of Thom- Dr., Martinez, GA 30907. Principal is headed by Dennis F. Poquonock, CT (BP881128A1) Address: 41 Old Oaks Rd., Fairfield, Holly Pond, AL (BPH900122NT)- -Good Earth Broad Jones Jr. and Jill A. Dromsky, and has no other broadcast as Kron for 870 khz. no interests. Action casting Inc. seeks 95.5 mhz; 3. kw; 328 ft. Address: P.O. interests. Filed Jan. 25. CT 06430. Kron has other broadcast Box 968 Cullman, AL 35056. Principal is headed by Roger March 21. Decorah, IA (BPED900129MI)- Minnesota Public Ra- O. Myers, Larry L. Baker, Gleen L. Baker and Charles L. Huntsville, TX (BPH8901I9ME)- Dismissed app. of Baker, and is licensee dio Inc. seeks 88.7 mhz; .1 kw; -37 ft. Address: 45 E. 8th of WXXR(AM) Cullman, AL. Filed Divcon Associates Inc. for 103.5 mhz; 3 kw; 328 ft. St., St. Paul, MN 55101. Principal is headed by Addison Jan. 22. P.O. Box 7525, Huntsville, TX 77340. Principal L. Piper, Joanne Von Blon, William H. Kling, Robert Address: Sun headed by Bob D. Bell and Judith Swindall Bell, and City, CA (BPH900122MW)- Ramona Broadcasting Auritt and John A. Rollwagen, and has interest in KBPR- is and KKNX -AM Huntsville, both Co. seeks 92.9 mhz; 1.1 kw; 495 ft. Address: 1280 Sequoia FM Brainerd, KCCM -FM Moorhead. KCRB -FM Bemidji, owns KAGC -AM Bryan Circle, Hemet, CA 92343. Principal is headed by William KGAC -FM Saint Peter, KLSE -FM and KZSE -FM Roches- Texas. Action March 13. T. and Frances T. Jones, and has no other broadcast inter- ter, KRSU -FM Appleton, KNSR -FM and KSJR -FM Colle- Huntsville, TX (BPH890117MF)- Dismissed app. of ests. Filed Jan. 22. geville, KRSW -FM Worthington -Marshall, KNOW(AM)- DLB Broadcasting for 103.5 mhz; 3 kw; 328 ft. Address: Sun City, CA (BPH900122NB)--Sun City Broadcasters KSJN(FM) Minneapolis-Saint Paul, WIRR -FM Virginia- P.O. Box 961, Vinita. OK 74301. Principal is headed by

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Broadcasting Apr 9 1990 80 Professional Cards

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LAWRENCE L. MORTON FCC Data Bases I ASSOCIATES SEUJ4EYER ENGINEERING PAUL DEAN FORD. P.E. FCC Applications and F.ele Engineering 1231 MESA OAKS LANE Frequency Searches and Coordination 1,1203199137 1. MESA OAKS CALIFORNIA 91.136 Consulting Engineers BROADCAST ENGINEERING CONSULTANT

AM FM CAN -ITES . PTV R.R. 12, Box 351 LAWRENCE L. MORTON, P.E. P.O. Box 356 OWL ENGINEERING, INC. AM FM TV McKinney, Texas 75069 WEST TERRE HAUTE, INDIANA 47885 of, APPLICATIONS FIELD ENGINEERING Cansultmg MEMBER AFCCE (2.14) 542 -2056 812 -535 -3831 Communications Engineers 1306 W. County Road F, St. Paul, MN 55112 (805) 733 -4275 / FAX (805) 733 -4793 Member AFCCE V< nlh,r 411 -( I (612)6311338 "Member AFCCE'

Datei Corporation RADIO SYSTEMS ENGINEERING Radiotechniques AFCCE BROADCAST CONSULTANTS FCC Applications Design Installation EDWARD A. SCHOBER, P.E. Association of Applications Inspections Field Service FCC Applications Field Engineering Federal Communications AM FM TV Boosters Consulting Engineers Experienced aE Affordable Call Toll -Free P.O. Box 367 Haddon Heights, NJ 08035 P.O. Boa 19333 Station (800) 969 -3900 609- 546-8008 20th Street 4251 Ea Powell Avenue las Vegas. Nevada 89121 Washington, DC VA 22201 20036 1515 N Court Hose Rd, Arlington, 24 I Ir: 170845420M Member AFCCE and NAB 17031 534 -78811 David L. Boyd, William E. Davis and Leona Boyd, and FM's ERP: 5,010 kw -V; ant. 1.082 ft.; TL: Skyline Dr. in Puente has no other broadcast interests. Action March 13. Nags Head. NC WNHWIFM) 923 mhz-March 12 ap- Hills. 5 km N. of La Habra. CA: ant.: Harris Corp.TWSC- 25NC(DA)(BT); 33 58 19N 117 56 Los Ybanez, TX (BPH890712MK)- Granted app. of plication (BMPH900130I1) granted for Mod of CP 57W. 219 ft. Israel Ybanez for 107.9 mhz: 50 kw; 459 ft. Address: (BPH8610I4TE) to change ant.: Stockton. CA KFTL(TV) ch. 64- March 23 application HCR -7, Box 52, Los Ybanez. TX 79331. Ybanez has no Davidson. NC WDAV(FM) 89.9 mhz-March 8 applica- (BPET890905KE) granted for CP to change ERP: 1.950 other broadcast interests. Action March 8. tion (BPED8911071A) granted for CP to modify DA. kw -V: ant. 2.866 ft.: TL: N. Peak of Mount Diablo. 9 miles SE of Concord, CA: ant.: SWRTM -30 Omni(BT): 37 Richfield, UT (BPH890307MA)- Granted app. of Rich- Omaha. NE 105.9 mhz -March 9 application 53 35N 121 53 58W. field FM Partnership for 97.5 mhz: 24 kw: 3,545 ft. Ad- (BMPH891218ID) granted for Mod of CP dress: P.O. Box 3, Columbus, GA 31902. Principal is (BPH8709I8MP) to change ERP: 6 kw H &V: change TL: Panama City. FL WMBB(TV) ch. 13 -March 14 appli- headed by Victoria P. Stuart and has no other broadcast .8 km NW of intersection of 72nd St. and Military Ave.. cation (BPCT900129KH) granted for CP to change ant.: interests. Action Jan. 27. Omaha, NE. 1,433 ft.: change TL: 1.5 km E. NW of intersection of Scotts Ferry Rd. and McGill Rd. and 4.9 km ESW of Taos. NM KTAO(FM) 101.7 mhz -March 14 applica- Younstown Bay County. FL: ant.: Andrew Corp./ tion (BPH8911281F) granted for CP to change ERP: I kw ATW I2 V 3- HTO -13. H &V; ant. 2.873 ft.: freq: 101.5 mhz: change class A to Facilities Changes C2; TL: Picuris Peak. NM: ant. is N. peak 20 Mts. S. of Lawrence, KS KMCI(TV) ch. 38 -March 23 application Ranger lookout station. 6.5 km in direction of 17 degree (BMPCT891228KF) granted for Mod of CP to change FTN from Vadito. ERP: 4743.8 kw; ant. 1,082 ft.; TL: 5.77 miles at N143.5E Applications from Lawrence, KS: ref. point (NAT /L ATLAS): 38 53 Sweet Home. OR KSKD(FM) 107.1 mhz -March 12 46N 95 10 29W: ant.: Bogner BUI -32N. (DA)(BT). AM's application (BMPH9010101E) granted for Mod of CP (BPH861205MD1 to change ERP: 2 kw H &V: ant. 393 ft. St. Paul. MN KTCI -TV ch. 17 -March 23 application Fresno, CA KEYQ(AM) 980 khz -March 2 application (BPET900104KE) granted for CP to change ERP: 333 kw- for CP to increase night power to 250 watts and make Gibsonburg. OH WRED(FM195.7 mhz -March 7 appli- V: ant.: AndrewATW30H4- DSC3- I7S(DA)(BT). changes in ant. system. cation (BPH8909251E) granted for CP to change ERP: 1.74 kw H &V: ant. 432 ft.: TL: U.S. 20 W. of St. Rd. 23, 3.5 Fajardo. PR WPRV -TV ch. 13 -March 23 application San Francisco, CA KIQI(AM) 1010 khz -Feb. 26 appli- km NW of Woodville. (BPCT900208KG) granted for CP to change ERP: 140.2 cation for Mod of CP (BP880617AA) to increase nightime kw -V. power to 5 kw and move nightime TL: to daytime site at: Wellston. OH WKOV -FM 96.7 mhz-March 5 applica- Hayward Landing, N. of Winton St., Hayward. CA: 37 39 tion (BPH891 11318) granted for CP to change ERP: 16 kw Seattle. WA KTZZ -TV ch. 22 -March 23 application 02N 122 09 02W. H &V; change class to BI: increase ERP (per docket #88- (BPCf89082IKE) granted for CP to change ERP: 5.000 kw -V; ant. 1.200 ft.; TL: 1620 18th Ave. Seattle, San Mateo, CA KOFY(AM) 1050 khz -Feb. 26 applica- 610). WA: ant.: AndrewATW- 25EN3 -VSP- 22. 47 36 57N 122 18 tion for CP to change TL: .28 km NE of San Francisco- Lewistown. PA WCHX(FM) 105.5 mhz -March 5 appli- 26W. Oakland Bay Bridge Toll Plaza, Oakland, CA. and make cation (BPH891I151B) granted for CP to change ERP: changes in ant. system; 37 49 34N 122 18 38W. 0.465 kw H &V; ant. 816 ft. St. Cloud. FL WNZQ(AM) 1500 khz -March 2 applica- Olyphant. PA WAXH(FM) 95.7 mhz -March 12 appli- tion for Mod of CP (BP85070IAH) to change freq: 830 cation (BMPH8906081A) granted for Mod of CP Call Letters khz; add night service with 250 watts; reduce day power to (BPH87I023MG) to change ERP: .3 kw H &V; ant. 1,010 400 watts and change TL: to approximately .3 miles E. of ft.; TL: W. Mountain Rd., Ranson. PA. junction of Rte. #525 and Old Canoe Creek Rd.. near St. Erie, PA WJET(FM) 102.3 mhz -March 13 application Applications FL, and make changes in ant. system: 28 13 5IN 81 Cloud, (BPH891003IE) dismissed for CP to change ERP: 6.0 kw Existing AM's 18 42W. H &V; ant. 328 ft. KECR(AM) KMJC Family Stations Inc.; El Cajon, Statesboro, GA WWNS(AM) 1240 khz I appli- -March Bedford. PA WAYC -FM 107.5 mhz -March 14 applica- for make changes in ant. system. CA cation CP to tion (BPH900I041E) granted for CP to change ERP: .34 kw Knoxville, TN WHGG(AM) 88.3 khz-Feb 20 applica- H &V. KGGR(AM) KPBC Jack M. Mortenson, Dallas tion for CP to change ant.: 1,164 ft.; TL: Sharp Ridge. on Mount Union, PA WXMJ(FM) 99.5 mhz-March 9 ap- KHNN(AM) KZAM JED Broadcasting Co. of WATE -TV tower, Knoxville, TN. plication (BPH8911281E) granted for CP to change ERP: Oregon, Springfield, OR khz 26 application Wichita, KS KNSS(AM) 1240 -Feb. .30 kw H &V. KLNT(AM) KCLN K to Z Ltd., Clinton, IA for CP to reduce power and make changes in ant. system. Maricao. PR WAEL -FM 96. I mhz -March 6 application KTRN(AM) KDAN Szoelloesi Broadcasting Co., FM's (BPH890831IA) granted for CP to change ERP: 24.2 kw Williams, AZ H &V. Palm Springs, CA KPS1 -FM 100.9 mhz -March 15 ap- KWXT(AM) KZAO Johnson Communications Inc., plication for Mod of CP (BPH88IOI2ID) to change TL: Chester, SC WDZK(FM) 99.3 mhz -Jan. 28 application Little San Bernardino Mountain. Desert Hot Springs Town- (BPH891002IB) granted for CP to change ERP: 1.82 kw Dardanelle, AR ship. Riverside County, approximately 1.5 km W. of W. H &V; ant.: 603 ft.: TL: 460 meters SW of intersection of WABH(AM) WVIN Pembrook Pines Mass Media Municipal Wide Canyon and 3 km N. of Dillion Rd. State Rds. 29 and 142. 6.4 km W. of Chester N.A. Corp.; Bath, NY Airport: change main site and increase power to new class Goodland. KS KKCI(FM) 102.5 mhz -Feb. 23 applica- "A" ERP of 6 kw. WHNR(AM) WYXY Florida Community Radio Inc.. tion for CP to change ant.: 711 ft.; class: Cl. Cypress Gardens, FL Nenana. AK KIAM(AM) 1270 khz -March 21 applica- Novi, MI WOVI(FM) 89.5 mhz -Feb. 21 application for tion (BMP891227AE) dismissed for Mod of CP WOWO(AM) WKJR Pathfinder Communications CP to change ERP: .I kw H &V; class: A. (BP890601AD) to change night power to 5 kw. Corp., Muskegon Heights, MI Pascagoula, MS WGUD -FM 106.3 mhz -Feb. 23 application for CP to change freq: 105.9 mhz; ERP: 25 kw Bridgeport. TX KWCS(FM) 96.7 mhz-March 2 appli- WWOL(AM) WBBO Holly Springs Baptist Church, H &V; change ant.: 328 ft.: TL: located in township 8 S, cation (BPH8910251F) granted for CP to change ant.: 226 Forest City, NC ft. range 7 W, section 7 of Jackson County, MS: class: C3 (per WZCT(AM) WSGG Bonner and Carlisle docket #86 -55). Odessa, TX KKKK(FM) 99.1 mhz-Feb. 28 application Enterprises, Scottsboro, AL Vicksburg, MS WIIN(FM) 98.7 mhz -Feb. 21 applica- (BPH8909281E) dismissed for CP to change TL: 21 km Existing FM's tion for Mod of CP (BPH870227IE) to change ant.: 944 ft.: NW of Midland, TX. 164 KCJC(FM) KAIO Johnson change TL: 6 km on bearing N. degrees E. of Ray- Clifton Forge. VA WXCF -FM 103.9 mhz -March 7 -FM Communications mond, MS. application (BPH891002IG) granted for CP to change ERP: Inc., Russellville, AR TV .150 kw H &V; ant. 1.908 ft.: change TL: near Bald Knob, KIUS(FM) KQHK Great American Broadcasting VA, 4.2 miles S. of Healings Springs. Nashville, TN WNAB(TV) ch. 58 -March I application Co., Hutchinson, KS for Mod of CP (BPCf840402KW) to change ant.: 1,249 Morgantown. WV WVPM(FM) 90.9 mhz -March 12 KJLT-FM KSRZ -FM Tri -State Broadcasting ft.; change TL: 129 km at 307 degrees (T) intersection of application (BPED87O4O3IE) granted for CP to change Salem Rd. and Kingwood Ln., W. of Murfreesboro, TN; ERP: 5.2 kw H &V. Association Inc., North Platte. NE ant.: BognerBUH32A(DA)(BT); 35 49 03N 86 31 24W. Tioga, Superior, WI KUWS(FM) 91.3 mhz-March 2 applica- KLAA(FM) KISY KZ Radio Ltd.. LA Actions tion BPED881205MK) granted for CP to change ERP: 83 KNGV(FM) KODK Ruben Cavazos, receiver, AM's kw H &V; ant.: 646 ft.: TL: 410 W. 10th St., Duluth, MN. Kingsville, TX Brandon, FL WEND(AM) 760 khz -March 19 applica- Milwaukee, WI WLUM -FM 102.1 mhz -March 14 ap- KOLX(FM) KPHN Demaree Media Inc., Bailing, plication (BPH891026IA) granted for CP to change ERP: tion (BP880825A1) granted for CP to increase daytime AR power to 10 kw and change ant. parameters; 28 01 30N 82 20 kw H &V; ant. 760 ft.; TL: .5 miles N. of E. Capitol 17 01W. Drive on N. Humboldt Ave. extended. City of Milwaukee, KWHN-FM KLVU -FM Hawkins Broadcasting Co., WI. Haynesville, LA Dakota City, NE KTFJ(AM) 1250 khz -March 20 application (BMP891204AG) granted for Mod of CP Luray, VA WYFT(FM) 103.9 mhz-March 14 applca- KZUS(FM) KTDO -FM Agpal Broadcasting Inc., (BP87072IAF) to correct coordinates to 42 26 33N 96 15 lion (BPED9001121A) dismissed for CP to change ERP: Toledo, OH 41W. 6.0 kw H &V. WAIA(FM) WLKC Rowland First City Radio Inc., 1520 21 applica- Menomonee Falls, WI WFMR(FM) 98.3 mhz -March Apopka, FL WTLN(AM) khz -March St. Mary's, GA tion (BP891027AF) returned for CP to change freq: 700 14 application (BPH891201IB) granted for CP to increase khz; increase power to 10,000 watts and make changes in ERP: 6 kw H &V; change from non -directional to direction- WQFN(FM) WQWQ Pathfinder Communications ant. system. al ant. Corp., Muskegon Heights, MI Great Barrington, MA WSBS(AM) 860 khz -March 21 TV's WTLT(FM) WLRO M.M. Group Inc., Circleville, OH application (BP880808AG) granted for CP to increase day Huntington Beach. CA KOCE-TV ch. 50 -March 14 WYGL-FM WLIZ David Bernstein, Elizabethville, power to 2.7 kw. application granted for CP to change (BPET900117KE) PA

Broadcasting Apr 9 1990 82 See last page of Classified Section for rates. Classified Advertising closing dates. box numbers and other details

Brand new FM in aynamic Melbourne-Cocoa Beach, FL HELP WANTED PROGRAMING RADIO market, looking for heavy hitter in local sales w /great list. PRODUCTION & OTHERS HELP WANTED MANAGEMENT Possible sales management down the road. 2 yrs. or more Production manager/announcer for commercial Classi- experience. WHKR, PO Box 7010, Rockledge, FL 32955. cal music station. Must have working knowledge radio GM wanted: Looking for GSM to promote to GM of medi- EOE. of um market Northern Urban station. Inquires confidential. production and thorough understanding of Classical mu- E.O.E. Box F -1. Georgia Coastal AC FM has opening for account repre- sic with ability to host Classical music programs on relief sentative. History to GSM. WKBX, Box 2525, Kingsland, basis. Send tapes and resumes to Dave Conant. WFLN. The Bulmer Communications Group seeks a general GA 31548. EOE. 8200 Ridge Ave., Philadelphia, PA 19128, by April 15th. manager at one of our Ohio FM stations due to the addi- EOE. tion of our third FM station in Findlay, Ohio, on the air Account exec needed for Hudson Valley's fastest grow- shortly. This highly self- motivated person should have a ing FM radio station. Only individuals with strong desire to Christian ministry looking for experienced radio produ- strong sales background and a thirst for winning. We've succeed and confidence in their own ability need apply. cer /writer to assist in the production of two award winning written a new chapter in broadcasting by constructing an All inquiries kept in strictest confidence. Send resume to programs. News and public affairs background helpful entire chain of stand alone FM's in excellent small markets Sales Mgr, WRWD, PO Box 1073, Highland, NY 12528. with demonstrated skills in writing and production. Send and have taken then from CP's to market dominance in a EOE. demo tape and resume to: Steve Moore, Christian Finan- matter of months. Last year alone, we built two new FM's cial Concepts. 601 Broad St. SE. Gainesville, GA 30501. Account executives wanted. Must be aggressive, sales and this year, we are building two more. Base FOF salary, and promotionally oriented and client focused. Sell me monthly precentage of profits and equity in the station with resume plus your own sales promotion or idea. Lynne Announcers producers needed at full -service Public Re- over time is what we offer. Our entire debt is per station Lessin, Sales Manager. WCHV Radio, 1140 Rose Hill Dr., do stations KUNI /KUNY /KHKE. RADIO ANNOUNCERS: often less than a competitor's annual interest payment. Charlottesville, VA 22901. EOE. Host popular Jazz -based music programs; gather and This is an unparalleled opportunity for someone with "vi- report news; gather audio inserts; and host special live sion." Send your resume in confidence to: John A. Bulmer, 0.100, Pensacola's high -energy CHR seeks account broadcasts. Broad liberal -arts background and solid WZOO -FM, PO Box 102, Ashtabula, OH 44004. You'll receive fringes, No calls, executive. competitive pay, estab- knowledge of current music required. Ability to project a please. An equal opportunity employer. lished list, on -going and Florida Gulf Coast living. training bright. informed image in ad -lib situations. Requires Bach- Applicants should possess radio sales experience, excel- General manager for Southwest top 75 market FM. elor's degree in Broadcasting, Communications, related Strong lent written, verbal and presentation skills, strong refer- sales background. If you are an experienced aggressive field, 1 -2 years experience on-air. Salary $16,100 - ences and the desire to excell. Letter, resume, references leader -- send resume and references to Box F -9. EOE. $18,530. Deadline: May 1, 1990. SENIOR PRODUCER - to Kurt Misthe, GSM, PO Box 12487, Pensacola, FL 32573. FINE ARTS: Host key format Classical music program; do Selling sales manager. WKQB /0107, Charleston, South EOE. interviews; host live events broadcasts; and produce re- Carolina, has a rare opening for an experienced sales Sales manager: WDIZ, Orlando. Heritage AOR in top gional symphony broadcasts. Excellent speaking manner, manager to move to the top CHR in one of America's great three growth market. Shamrock Communications pro- voice quality, professional production and interview skills. cities. Send a resume with references and a cover letter motes from within. 3 sales managers to GMs recently. Must project bright, informed image in ad -lib situations. outlining earnings history to Chris Johnson. Pres/GM, New facility, hot product, good sales staff, needs strong Broad liberal -arts background. Bachelor's degree in Com- 0107, 4995 La Cross, Suite 1600, North Charleston, SC with proven record. No munications or related field. 3 to 6 years professional 29418. experienced, leadership track EOE, M/F. experience a /on -air host required. background calls without your approval. I promise confi- as producer Salary Operations manager: Responsible for daily studio and dentiality. Send resume, presentation, detailed track re- range to $24,590 or higher commensurate with experi- on -air operations for public radio station. Duties include cord to: Tom Owens, GM, 2180 Sanlando Center, #2150, ence. Deadline: June 15, 1990. Send letter, resume and training and supervising announcing staff; coordinating West State Rd. 434, Longwood, FL 32779. EOE. recent audition tape whick includes examples of inter- local productions; preparing logs and all program materi- views, reading news and production to: Carl R. Jenkins, We're growing! With recent broadcast acquisitions, als for broadcast in accordance with FCC regulations; KUNI /KUNY /KHKE, University of Northern Iowa, Cedar Chase Communications has a sales opening at one of the assisting chief engineer with routine maintenance Falls, IA 50614-0359 An affirmative action /equal opportu- and country's most respected radio stations, WTIC -AM -1080, repair of audio equipment; occasional announcing, pro- nity educator and employer. Hartford, CT. You must be experienced, street smart, and duction, and other duties as assigned. Qualifications: hard working. Also, you must be skilled in both direct and Bachelor's degree in Communications related field. or or agency selling and have the desire to learn, earn and equivalent broadcasting experience; familiarity with Na- SITUATIONS WANTED MANAGEMENT grow. If you're willing to be challenged and reap the tional Public Radio satellite system. classical music and rewards of working for Chase Communications, contact Radio consultant! Specialist in sales, programing, station news announcing, and radio program production; strong Sales Managers Jim Simonetti or Kevin Bauer at WTIC- aquisitions, inventory & cost control, financial manage- organizational ability. Desired experience in training an- AM -1080, 1 Financial Plaza, Hartford, CT 06103. 203 -522- ment and more. Experienced in both group and individual nouncers and using personal computer. Salary: $18,000 1080. EOE. ownership situations. Turnaround pro, bottom line orient- to $22,000. Benefits. Send letter of application and re- ed. Call R.P.M. Assoc., 804- 232 -5197. sume to John S. Batson, General Manager, WWNO -FM, WHP -AM and B -97.3 want only the best radio sales peo- University of New Orleans. New Orleans, LA 70148. Dead- ple. Benefits, continual training and management support. Take charge general manager available. Successful in line: April 23, 1990. UNO is an equal opportunity, affirma- Resumes only to Russ Whitnah, WHP, PO Box 1507, Har- medium and major markets. Love turnarounds and re- tive action employer. risburg, PA 17105. EOE. builds. Group management and acquisitions experience. Excellent background and references. Relocate for quality Regional /national sales manager wanted for Combo in opportunity in top 75 markets. Dean Johnson 503-472- Wisconsin's fastest growing market. Looking for an aggressive 1221. and mature individual who is willing to work hard. HELP WANTED TECHNICAL Experience a must with knowledge of "How to get it done" Programer: Solid management. Take -charge operations, with agencies. We are a small group looking for upward Chief operator for small Northern California market. One research, ratings-analysis. A/C /CHR /Urban. Box 8144, bound people. Send resume, income requirements, and Kw AM & Class "C" FM. Knowledge of automation, experi- Cincinnati, OH 45208. all details to Box F -22. EOE. ence with high power FM, translators and strong studio background. Familiarilty with FCC compliance. EOE. Box Owners/group heads: Are you looking for an experi- Emergency! I South Bend market's only Black/AC is go- F -18. enced GM/GSM to relieve the pressure and take charge? ing dark unless you are the person who can generate have excellent background, reputation and credentials for sales fast. We are willing to cut a deal, give us a try. We large or medium market. ''ll share expense for personal need a special kind of person for the long haul who can interview. Prefer Eastern U.S. Box F -23. generate his/her own income. Background in heavy retail Aggressive GM. Dedicated. Experienced. Effective. En- a plus. Resume and requirements to Larry Langford HELP WANTED NEWS ergetic. Proven. (Humble.) Results guaranteed. Discover WLLJ, c/c WMAQ, 1900 Mart Plaza, Chicago, IL 60654. News director and morning talk personality needed as a the HURRY! EOE. difference at your bottom line. All markets considered. co-host on a News/Talk morning show. T/R and salary Confidentially assured. Box F -24. WGHO, General manager: 100,000 watt FM in beautiful San An- requirements to Walter Maxwell, 82 John St., gelo, Texas. 100.000+ market. Need self starter with Kingston, NY 12401. EOE. proven sales and management track record. Reply to Bureau chief, South Bay. KQED -FM, San Francisco's SITUATIONS WANTED ANNOUNCERS Jack Bursack, PO Box 549, Lebanon, TN 37088. EOE. Newsilnformation public radio station, is establishing a Recruiting a winning team to build the best radio station South Bay bureau. We're looking for a self- starter who can Easy Listening, Big Band only. 28 years experience. report on high -tech industry, San Jose and other local Deep pipes. Final career move. 717 -675 -6982. PA. in Omaha: Expected sign -on for new FM station is mid - governments, and multi-cultural communities as a one - Summer. Applications now being taken for station manag- 5 yrs. experience. Professional sound. Currently working person bureau. Must know Silicon Valley issues, be able er, sales manager, program director, chief engineer. Send part-time for Daytona Beach's #1 Adult Contemporary FM to produce both spot news and longer, NPR -style stories. resume, references and salary requirements to Box F -29. station. Seeking full time. Willing to relocate. Call anytime! Will contribute to network shows. Tape and resume by EOE. 407- 352 -4658 04/30/90 to: Theresa Timpson, Employment Specialist, HELP WANTED SALES KQED, 500 - 8th St., San Francisco, CA 94103. EOE. SITUATIONS WANTED TECHNICAL Sales manager. Small market radio with big opportunity. Award winning 50 Kw, ABC affiliate station, KOMO Radio Lead a staff of four salespeople, plus telemarketing sales- is seeking an experienced anchor /reporter. This great Engineer businessman: Engineering, technical sales, person. Full time NBC affiliated AM and Class A (soon to station in the great city of Seattle needs that special field engineer, paging and two way sales/service, regional be a Class B -1) FM. Station under same ownership over newsperson with good writing, voice and team spirit. Send manager, teacher, well- versed in multiple fields looking for 40 years. We have a history of strong performance and tape and resume to KOMO Radio, Personnel Department, new challenge. Expensive and worth it. Presently director need you to help carry on the tradition. Send resume to 100 Fourth Ave. North, Seattle, WA 98109. No telephone of engineering for nine station radio group. Marvin Beas- Joyce McCullough, WLPO/WAJK, PO Box 215, LaSalle, IL inquiries, please. KOMO is an equal opportunity employ- ley, 1319 Heritage, Moberly, MO 65270. 816 -263 -5800 or 61301. EOE. er. 816- 263 -5605.

Broadcasting Apr 9 1990 83 SITUATIONS WANTED PROGRAMING Television maintenance engineer: Aggressive, East Editor /producer: Experienced videotape editor wanted PRODUCTION & OTHERS Coast UHF Independent has an immediate opening for a for Washington news service. This is a six-month tempo- maintenance engineer in its' new, state -of- the-art produc- rary position. We're looking for someone with strong edito- Program director, 12 yrs. experience. Looking for new tion facilities. If you have proven experience with Beta - rial sense, not just a button -pusher. Responsibilities in- in medium market. Great track record /refer- challenge cam, Ampex 1" and BVU tape machines, and proven clude package editing, assisting in feed coordination, and Ready to 303 ences. to take your station #1. -493 -1788. component level trouble-shooting skills. we want you to maintenance of growing videotape library. Minimum of MISCELLANEOUS join our team. Please send your resume to: Personnel three years experience in producing and editing news. If Department, WNUV -TV54, 3001 Druid Park Dr., Baltimore, deadlines don't scare you and you're looking for profes- Make money In voiceovera. Cassette course offers mar- MD 21215. EOE. sional growth, we'd like to hear from you. Letter and keting and technique for success in commercials and resume to Box F -10. EOE. No tapes. industirals. Money-back guarantee. Call for info: Susan Do you know Betacam? LA video repair facility needs Berkley, 1333-8108. experienced component -level bench technician to repair Reporter /weathercaster: Bright, energetic person for broadcast 1/2" and 3/4" recorders, and cameras. Custom- weather on weekends, general assignment reporting 3 WLVA Is 60 years olds Please send audio congratulation er skills important. Send resume to Box F -17. EOE, M/F days per week. NBC affiliate with Live Line III weather messages to WLVA, PO Box 2179, Lynchburg, VA 24501. computer. Tape, resume to Jack Keefe, WICD -TV, Box Television broadcast engineer responsible for master 3750, Champaign, IL 61821. EOE, M /F. control operation and transmitter. Two-year electronics degree, three years electronic equipment maintenance Medical reporter for nationally syndicated medical news experience, and FCC General license or SBE certification. and health information program. Minimum of three years TELEVISION Salary range: $19,373 -$23,880. Send resume to Person- experience as general assignment or medical reporter. nel, WNI, 42 Coliseum Dr., Charlotte, NC 28205. Closing Excellent writing and story telling ability required. Send HELP WANTED MANAGEMENT date: 4/15/90. EOE. resume and salary history (no phone calls, please) to: TV/radio regional manager. Career entrance position Personnel Assistant, Medstar Communications, Inc., 5920 Operations manager: A management position with re- with broadcasting's oldest (35 years) media- merchandis- Hamilton Blvd., Allentown, PA 18106. EOE. sponsibility for all station technical operations. Duties will ing promotion. required. Full -time TV/radio experience include the preparation and administration of capital bud- Free lance writer: Seeking New York based free -lance (Mon./Fri.) Travel required. Substantial draw against com- get and the supervision of the installation, training and use writer for the nationally syndicated "Catch the Spirit" mission. Resume and recent picture to John Gilmore, of all personal computers within departments. Person will weekly television magazine. Television writing experience Inc., PO Box 151, Westport, President, CCA, CT 06881. ensure compliance with FCC technical standatrds and will and knowledge of the United Methodist Church essential. 203 -3377. EOE. -226 oversee the development of new transmitting facility. Re- Send resume and demo reel to: Kathleen LaCamera, UM- Local /regional sales manager. Growth opportunity with quirements should include 15 years of television technical COM, 475 Riverside Dr., Suite 1901, New York, NY 10115. NBC affiliate for Lower Rio Grand Valley, Texas. KVEO -N and production experience with at least 10 years in a No calls. major market in a managerial role. A degree in Electrical seeks a sales leader to direct and motivate our well - Assistant producer wanted for number one newscasts in or Mechanical Engineering, or (preferably) both is de- established sales staff. Strong local direct development the country. Individual must be able to write copy, edit sired. Please send resumes to: Sandra Kelly, Personnel experience a must. Our goal is for this individual to be videotape and operate a vidifont machine. Experience Director, WFXT -TV, 100 Second Ave., Needham Heights, GSM in one year. Send resume to Sandy Nevarez, Human preferred. Women and minorities are encouraged to ap- MA EOE. Resources Director, 394 N. Expressway, Brownsville, TX 02194. ply. Send letter, resume and demo tape to Veronica Bilbo, 78521. KVEO is an EOE, M/F employer. Chyron operator: Career opportunity in live TV. The Con- EEO Officer, KPLC -TV, PO Box 1488, Lake Charles, LA General sales manager- Prefer candidates with 2 -4 years sumer News and Business Channel, a cable news service 70602. EOE. based in Ft. Lee, NJ, has an exciting position open for an in sales management. Candidates should be proficient in Strong reporter with good writing skills and anchor possi- experienced, highly motivated individual to operate national sales with considerable strength in local Looking bilites. SNG and ENG experience desirable. EOE. Tapes Chyron Super Scribe for live TV programs. To qualify, you for creative and marketing skills. Budgeting skills an as- and resumes to WJTV-TV News, PO Box 8887, Jackson, must have 6 months previous experience working in a live set. Send resume to: GM, WROC- TV(CBS), 201 Humboldt MS 39204. St., Rochester, NY 14610, EOE. M /F. N environment. CNBC offers the successful candidate an excellent salary and benefits package. Please send re- Reporter /anchor: Dominant Great Lakes station is National sales manager- Prefer candidates with 2 -3 years sume to: Manaager, Personnel, CNBC. 2200 Fletcher searching for a person with anchor experience and at experience in sales management. Direct exp. in handling Ave., Ft. Lee, NJ 02024. Equal opportunity employer. least three years in television news reporting. College national sales a plus. Looking for creative and /or sales degree helpful but not required. Send resume and non- WRDW -TV has an immediate opening for studio mainte- promotion minded people. Budgeting skills preferred. returnable tape (including air -check) to Bill Knupp, News nance engineer. Minimum three years hands-on experi- Send resume to: GM, WROC- TV(CBS), 201 Humboldt St., Director, WICU -TV, Box 860, Erie, PA 16512. Please, no ence with VHF transmitter background a plus. General Rochester, NY 14610. EOE, M/F. phone calls. EOE. class FCC license and /or SBE certification required GSM: Top 100 SE market FOX affiliate seeks LSM /NSM Please send resume to C. Lee Davis, Chief Engineer, WNWO -TV seeks a weathercaster. Two years experience who wants to move up. Motivation, inventory control, lead- WRDW -TV. Drawer 1212, Augusta, GA 30913 -1212. EOE. required. AMS seal preferred. Send non -returnable tape ership and other skills to guide and build local staff are and resume to George Noleff, News Director, WNWO -TV, Maintenance engineer: Christian TV station seeks full priorities. Excellent comp. package for right person. Box 300 South Byrne Rd., Toledo, OH 43615. Deadline: May 1, time maintenance engineeer. Experience repairing and F-25. EOE. 1990. WNWO -TV is an equal opportunity employer. maintaining broadcast equipment a must. UHF transmitter in Unit manager: Minimum 5 years experience meeting experience helpful. Send resume and salary requirements WPTA-TV is looking for an early morning/noon weather - stringent budget requirements. Strong financial manage- to: Trinity Broadcasting Network, WDLI Ch -17, 6600 Atlan- caster with a minimum one year TV weather experience. ment skills. Spanish /English bi- linguality a plus. N Marti tic Blvd., NE, Louisville, OH 44641. EOE. Familiarity with computers, radar and state of the art newscast. 301-585-1118. EOE. weather graphics is a must. Send non -returnable tapes WNYC -TV seeks a TV maintenance engineer with mini- and resumes to: Wayne Ludkey. PO Box 2121, Fort HELP WANTED SALES mum two years hands -on experience in the following ar- Wayne, IN 46801. EOE. Experienced TV sales account executive needed for net- eas: Ampex 1 ", Sony 1 ", 3/4 ", Beta SP, Beta Cart, Chyron, work affiliate in prime Southeast city. We seek an enthusi- Dubner, GVG switcher and Ikegami camera. Salary: Weekend anchor/producer. One to two years experience astic, aggressive individual with a strong desire to suc- $35,000+ a complete benefits package including 3 as anchor /producer and ability to direct a young staff. ceed. Must have knowledge of TV and understanding of weeks vacation. If interested, please send resume to Three days a week will be reporting general assignement customer needs. Two years TV sales experience along WNYC, 1 Centre St., 32nd Floor, New York, NY 10007. stories. Send tape and resume to Mike DiSilvestro, KSNT- with excellent communication and presentation skills re- EOE. TV, PO Box 2700, Topeka, KS 66601. EOE. quired. Degree preferred. EOE. Send resume to Box F -3. Sunny, Southwest, superb! That's our market. Medium National sales manager: WKRN -TV, The ABC affiliate in market VHF affiliate is looking for a strong weathercaster. Nashville, Tennessee and a division of Young Broadcast- HELP WANTED NEWS If you have the experience and style to continue a winning weather tradition, send your resume and salary require- ing - one of America's fastest growing broadcast compa- MotorWeek Illustrated, a weekly motorsport show on ments to Box F -27. EOE. No tapes. nies - is seeking a national sales manager. Two years ESPN is looking for motor racing reporters. We need experience as a national sales manager at a television people who cover racing in their local markets and know News director for aggressive Midwest affiliate. Proven station or two years as a rep manager required. Send a how to write highlight and personality stories. Send re- track record in news a must. Send resume and salary complete resume with references to: Dave Sankovich, sume to MotorWeek Illustrated, 1281 Fowler St., NW, At- requirements to Box F -28. EOE, M/F. No tapes. General Sales Manager, WKRN -TV, 441 Mufreesboro Rd., lanta, GA 30318. No phone calls, please. EOE. Nashville, TN 37210. No phone calls, please. EEOC. Producers & assignment editor: #1 news department in Strong, small market newsroom wants a personality CBS affiliate, top 50 market in Southeast! Major broad- Northeast is expanding. Top 60 market. CBS affiliate. Must who makes a difference, a smart, creative person who can cast group looking for assertive local salesperson to han- be the best at what you do. Two years experience. Include be a reliable member of a terrific news team. The market is dle major agency list position available immediately. Sala- resume and salary requirement. EOE. Box F -4. No tapes. small, but the salary doesn't have to be. and the quality of ry and commission $40,000 - $45,000. Major medical and life is excellent. Apply only if you can demonstrate what is reporting dental coverage available. Send resume with references. Wanted: Weekend anchor /producer. 2 years special and promotable in your work. Letter and resume EOE. Box F -31. experience, solid news judgement, strong writing skills, Box F -30. EOE. No tapes. enterprising journalist. No phone calls, please. EOE. Send HELP WANTED TECHNICAL tape and resume to: Gary Smith. News Director. PO Box News director: WSLS -TV seeks experienced profession- Maintenance engineer wanted for VHF ABC affiliate in N3, Harrisonburg, VA 22801. al. Send resumes only to James DeSchepper, VP /GM, Columbus, GA. Individual should have minimum 2 years General assignment reporter: NBC affiliate in Charlotte, WSLS -TV, PO Box 2161, Roanoke, VA 24009. EOE, M /F. formal training in electronics and 3 years experience in NC seeks a talented reporter with a minimum of four years Photographer: Are you a skilled news photographer broadcast related field. FCC General Class license or SBE experience to join our news team. Must be a creative who's looking for a change? The Sharper Image, the certified preferred. Salary negotiable. Send resume to: individual with strong writing skills and the ability to pro- premier retailer of high -tech products, has an immediate Chief Engineer, WNM -TV, PO Box 1848, Columbus, GA duce reports. Live reporting abilities are mandatory. Col- opening for an experienced videographer to shooVedit 31994. EOE. lege degree required. EOE. Send resume and non- return- programs for various cable networks as well as in-house able tape with live reporting examples to Ken Middleton, projects. This is a great opportunity to showcase your Mtce engr: Need engr. to maintain 300 /Kscope, Digital WCNC-N, PO Box 18665, Charlotte, NC 28218 -0665. F/X200, 141 post prod., Harris 9100 AM -FM -N remote work in an exciting company that recognizes and pro- control. VPR-2's, ACR's, 3's, 80's. FM, 2 SCA's, AM stereo, News anchor: WSAV -TV, Savannah's NBC affiliate, is motes high achievers. Prefer 2 years experience as a 5 ENG remote sites, transmitter sites. Not an entry level looking for just the right person to co- anchor our primary news photographer. Must be willing to relocate to San position. Experienced in all areas desirable. CMML lic or newscasts. Tapes and resumes only to: Keith Young, Francisco. Rush resume and tape to: Human Resources SBE certificate. Contact KFMB, John Weigand, AM -FM- News Director, Box 2429, Savannah, GA 31402. No phone Manager, The Sharper Image, 650 Davis St., San Francis- TV, PO Box 85888, San Diego, CA 92138. EOE. calls. EOE. co, CA 94111. EOE, M /F.

Broadcasting Apr 9 1990 84 News graphic designer: KCRA -TV seeks a full -time news Television producer /director: Bradley University. Duties graphic designer with two to five years broadcast news include research, writing, videography, and editing of pro- ALLIED FIELDS experience; and who possesses a degree in either com- grams to support the recruiting. training. development, HELP WANTED INSTRUCTION mercial or graphic design. Working knowledge of elec- and public relations needs of the University. Strong inter- tronic draw and paint systems, preferrable Art Star, ESS personal skills a necessity to work compatibly with a vari- Graduate assistantships available to qua hea students Still Store, Chyron Scribe character generator, video pro- ety of campus clients. 1 to 2 years fulltime experience with studying in our MA program designed to develop ad- duction, and Macintosh desktop publishing. Send re- broadcast quality cameras, recorders. and editors strong- vanced skills and knowledge for professional communica- sume, 3/4" tape, and salary requirement to: Judi Decker, ly desirable. Experience with 1" A -B roll editing a plus. tion fields and/or prepare students for doctoral study. Graphics Director, KCRA -TV, 3 Television Cl., Sacramen- Strong writing skills required. Work samples will be re- Assistantships assignments may involve teaching, pro- to, CA 95814 -0794. No calls, please. EOE, M/F. NOTE: quested from finanists. BS in Communications, Broadcast- duction, or research assistance in Broadcasting, Journal- Any offer of employment is contingent upon passing a ing, or Television Production required. Resumes only to ism, Photography, or Communication. Write to: Dr. Joe medical test for drug and alcohol use. Guy Serumgard, Manager, Television Production Unit, Oliver, Graduate Program Advisor, Department of Com- Bradley University, 1501 W. Bradley Ave., Peoria. IL munication, Stephen F. Austin State University, Nacogdo- TV reporter: May also do weekend weather. Experience 61625. No phone calls, please. Application screening will preferred. Full -time. ches. TX 75962. EOE. Excellent pay and benefits. Prefer begin on April 27 and continue until position is filled. Bachelor's in degree Communications with some report- Position available June 1, 1990. Bradley University is an Visiting assistant professor to teach a wide range of ing experience and above average writing skills. Send affirmative action /equal opportunity employer. undergraduate courses in radio, television, and film, and tape and resume to Ralph Bristol, News Director, WGEM graduate courses in Media Studies, beginning August, TV, 513 Hampshire, Quincy, IL 62301. Tapes will not be Promotion director: Minimum one year experience in 1990. This one year appointment in a department with 250 returned. EOE, M/F. television promotion department. Good writing and cre- majors and 7 full -time faculty requires a PhD. (ABD con- ative skills are necessary. Ability to shoot and edit video- sidered). Teaching experience and commercial broad- Reporter: Nightly news program serving 45th market is tape is desirable. Send resume to Perry Chester, KSNT- casting experience highly desirable. Send letter of inter- looking for television reporter with at least two years expe- TV, PO Box 2700, Topeka, KS 66601. EOE. est, current vita, and names of three references to: Dr. rience. Political reporting and the ability to do substantial Terry Ellmore, Chairman, Department of Radio-TV -Film, multi -part series desirable. Send resume and tape to: Wanted: Experienced promotion director to live on Florida Box 30793, Texas Christian University, Fort Worth. TX Personnel, WITF-TV, Box 2954, Harrisburg, PA 17105. beach. Send resume and tape to General Manager, 76129. TCU is an EOE/AA EOE WJTC, 700 S. Palafox St., Pensacola, FL 32501. EOE. employer. Cameron University is accepting applications for a Cam - News producers and reporters: Strong, experienced in Commercial producer /copywriter: Affiliate in NE seeks munications/Broadcast instructor. Rank: Assistant Profes- national and international coverage. Native Spanish individual to write and produce local commercials. 1 year sor, tenure track position. MA required. PhD preferred. speaking a must. Staff and stringer positions available in experience in broadcast commercial production. Box F- Responsibilities include teaching both general communi- Washington, DC and other cities. TV Marti newscast. 32. EOE. No tapes. cation courses, broadcasting courses, and ra- 301 -585 -1118. EOE. producing Producer /on -air talent: WHSH -TV 66 seeks a highly moti- dio programing for a National Public Radio station Salary: Major travel industry corporation needs motivated pho- vated, hard -working individual to produce and report $25,000. Send application to: Tony Allison, Chair of tographer/editor for employe video news magazine, mar- news and public affairs programing. One year on -air ex- Search Committee, Cameron University, PO Box 16356, keting and training production. Latest equipment and new perience preferred. Send tape and resume to: General Lawton, OK 73505 Deadne June 20 '990. EOE/AA. facilities. Extensive travel and competitive benefits pro- Manager, WHSH, 71 Parmenter Rd., Hudson, MA 01749. EMPLOYMENT SERVICES gram. Send resume to Box F -33. Tapes upon request. Women and minorities encouraged to apply. Equal oppor- EOE. tunity employer. Attention - hiring! Government jobs - your area. $17,840 - $69,485. Call 1-602-838-8885, Ext. R. 8435. SITUATIONS WANTED SALES Attention: Earn money reading books! $32,000 /year income potential. Details. 1-602 -838 -8885, Ext. BK 8435. HELP WANTED PROGRAMING Oversell /inventory problems? Sales & traffic in constant PRODUCTION & OTHERS conflict? Barter prempts & makegoods troublesome? Attention: Postal jobs! Start $11.41 /hour! For application Looking for a solution? Call Creative Consulting. Five info call 1-602 -838 -8885, Ext. M -8435. 6am - 10pm, 7 Top looking for Promotion writer /producer: 20 affiliates years experience in all aspects of Columbine traffic, re- days. If have someone who wants to do breakthrough work. you conciliation, programing, & trouble shooting. Reasonable Government jobs - Now hiring. excellent creative writing skills, at least two yrs. experi- rates: 508 -676 -3389. $16,040 $59,230/yr. Call ence in advertising or broadcast promotion and want to 1-805-687-6000 Ext. R -7833 for current federal list. work for innovative really an station where promotion EDUCATIONAL SERVICES counts, send us a reel. Big budget, competitive market SITUATIONS WANTED NEWS with a great lifestyle. Send tape and resume to Creative Syracuse University Sportscasting Academy, June 22- Services Manager, KTVK -TV, 3435 N. 16th St., Phoenix, Excellent, experienced sportscaster ookrng for a fine 26. Performance- oriented Get ooth TV & radio play -by- AZ 85016. Tapes will not be returned. EOE. station in which to work, also a most knowledgable news play experience daily. Do simulated live broadcasts at the person. 21 6-929 -0131. Carrier Dome (Big Orange Basketball camp) & MacArthur Producer /director: The NBC affiliate in Baton Rouge, LA Stadium (Syracuse Chiefs Baseball). Create audio & video is hiring with at least 2-3 Meteorologist. 2 years on -air. Accurate and computer a creative commercial director tapes of your performances. Work with veteran network years If you're skilled, motivated friendly. Available now! Call John at 419 -224-6463. directing experience. sportscasters. For more info, call Syracuse University, and ambitious, send your tape and resume to Bob Da- Bright enthusiastic go- getter looking for assistant pro- 315- 443 -5296, or write the Div. of Summer Sessions, Suite vidge, Production Coordinator, WVLA -TV, PO Box 14685, ducer /news writing position. Fomerly worked at ABC 230, 111 Waverly Ave., Syracuse. NY 13244 -2320. Baton Rouge, LA 70898. EOE. O &O. Have talent, will travel. Marshall Fish, 225 Louise On- camera coaching: For TV reporters. Polish anchoring, for Ln., San Mateo, CA 94403. 415 -349 -7467. Creative services coordinator needed super- strong standups, interviewing, writing. Teleprompter. Learn from Busse Broadcasting CBS affiliate in the Midwest. Promo- Reporter /anchor: Black female seeks entry level position. former ABC Network News Correspondent; New York lo- tion/program manager is looking for a number two. 9 years major TV production, 6 months on -air community cal reporter. Demo tapes. Critiquing. Private lessons. Succesful candidate must have strong writing, creative, experience. Call Kathy, 718 -816 -6818. 212- 921 -0774. Eckhert Special Productions (ESP). organizational, and technical skills. No beginners, please. You will be a hands -on commercial and promotion writer- Experienced, versatile writer: Editorial features, adver- Entry level reporters: One -on-one on- camera coaching. /producer supervising others. Work at a great station with tising, radio. Seeks growth opportunity in news/public af- 2 day program and /or demo tape. Call The Media Training great people and establish yourself as a promotion pro. fairs. Will consider all markets. 213-392 -6525. Center. 619- 270 -6808. Send tape and resume (no phone calls. please) to Ms. Meteorologist: Degree in Broadcast Meteorology. AMS Charlie Weber, Program/Promotion Manager, KOLN /K- WANTED TO BUY EQUIPMENT and NWA 18 GIN-TV, PO Box 30350, Lincoln, NE 68503. EOE. seals. years experience in weather. Comput- er graphics capable. Personable. Age 43 with some grey Wanted: 250, 500, 1,000 and 5,000 watt AM -FM transmit- Chyron graphics artist needed to operate state -of- the -art hair. If you want someone who is dedicated to doing the ters. Guarantee Radio Supply Corp., 1314 Iturbide Street, system. 2 -3 years keyboard and palette experience with best job possible and can communicate complicated Laredo, TX 78040. Manuel Flores 512- 723 -3331. Chyron 4200 and /or Super Scribe. Will be working with weather information in terms the audience can under- Used 1 ", 3/4 ", VHS videotape. Looking for large Chyron Super Scribe, and 4. Resume and demo tape to: stand, call Tim Chuey, 901-382-6168. Available immedi- quanti- ties. minis Morris Cerullo World Evangelism, Attn: Vic Everett, PO ately! No or Beta. Will pay shipping. Call Carpel Video, 694 -3500. Box 700, San Diego. CA 92138. EOE. 301- General assignment reporter. Seeking position in small Associate producer position: Seeking full -time Asso- to medium market. 2 years production assistance exp. in FOR SALE EQUIPMENT ciate Producer based in New York City for the nationally no. 2 market, 6 months reporting exp. Strong writer. Will syndicated "Catch the Spirit" weekly television magazine. ing to relocate immediately. Call: Ernabel. 213 -552 -9349. AM and FM transmitter, used excellent condition. Guar- 3 -5 years television experience. Knowledge of and experi- anteed. Financing available. Transcom. 215-884 -0888. ence with the United Methodist Church essential. $34,000 FAX 215-884 -0738. - $38,000. Send resume and demo reel to: Kathleen LaCa- SITUATIONS WANTED PROGRAMING 50KW AM: CCA-AM 50,000 (1976), excellent condition. mera, UMCOM, 475 Riverside Dr., Suite 1901, New York. PRODUCTION & OTHERS Transcom Corp., 215 -884 -0888. Fax: 215 -884 -0738. NY 10115. No calls. Commercial/promotion producer: Very creative. Exten- FM transmitters: Harris FM2OK (1979), RCA BTF20E Production operations manager: Key leadership posi- sive experience in writing, directing, editing and manag- (1976), Harris/Gates FM20H3 (1970), RCA 5D (1967), Col- tion available now for creative and skilled on-air and coming people. Looking for top company to work with. Carl, lins 831D1 (1973), Harris FM2.5K (1983). Transcom Corp., mercial production whiz. Exceptional production facility 904 388 -0073. 215 -884 -0888. Fax: 215-884-0738. and team at KTKA -TV 49, ABC, Topeka. Cover letter and resume to Jack Donahue, KTKA -TV 49, Box 2229, Topeka, 5/10 AM transmitters: Collins 828E -1 (1978), RCA BTA- KS 66601. Equal opportunity employer. MISCELLANEOUS 5L (1977), Harris BC1OH (1972), Gates BC -5P2 (1967), McMartin BA2.5K (1981). Transcom Corp., 215-884- Traffic manager: For Midwest FOX affiliate. 2 years mini- 1:30 Productions: Want to be the best reporter but no- 0888. Fax: 215-884 -0738. mum Columbine experience required. Top salary. EOE. one has the time to help? We do. Writing, production, Call in confidence - Bill Harper, 313-767-8866. delivery. References available. 607 -272 -3718. 1KW AM transmitters: Harris BC1H1 (1974), Collins 820D1 (1970), Sparta SS1000 (1981), CSI T -1 -A (1981). Director wanted: Southwest network affiliate needs com- Seeking America's sexiest home made videos: No hard - Transcom Corp., 215-884 -0888. Fax: 215-884 -0738. mercial and news director. Must be familiar with DVE, core. R -rated only! New cable program seeks funny, sexy editing with BVE -800 controller & character generator op- amatuer videos. Fee paid for videos chosen. Include na- New UHF TV transmitters: Klystron, MSDC Klystron, eration. Must work well with clients and station personnel. me/phone #. Tapes not returned. Dina Gold, Suite 1146, Klystrode, all power levels 10kw to 240kw. Call TTC. 303- Resume and salary history to Box F -26. EOE. No tapes. 60 E. 42nd St.. New York, NY 10165. 665 -8000.

Broadcasting Apr 9 1990 85 RCA UHF transmitter: 30 or 60Kw. available as is, or Help Wanted Management converted to MSDC Klystrons with new TTC warranty. Call TTC 303-665 -8000. New LPTV transmitters: UHF and VHF, all power levels. General Manager T.,rn -key installation available. Call TTC. 303-665 -8000. FM antennas. CP antennas, excellent price quick delivery Search Re- Opened from recognized leader in antenna design. Jampro Anten- nas, Inc. 916.-383-1177. TV antennas. Custom design 60KW peak input power. Quick delivery. Excellent coverage. Recognized in design and manufacturing. Horizontal, elliptical and circular po- larized. Jampro Antennas, Inc. 916 -383 -1177. This is an manager at Blank videotape: Betacam, 3/4" & 1 ". Broadcast quality outstanding opportunity. Our this historic number guaranteed and evaluated. Betacam $4.99. 3/4" - 20 min- one rated AOR has been promoted to manage another Saga utes $5.99. 3/4" - 60 minutes $8 99. 1" - 60 minutes Communications, Inc. station. WYMG is located in Springfield. the state $24.99 in quantity. Magnetically examined, cleaned and capital of Illinois and an excellent quality packaged. Guaranteed to perform as new. Sony. 3M. Fuji. offers of life. Our physical plant is or Ampex. Free shipping. For more info, call Carpel Video probably the finest in Illinois outside of Chicago. The sales staff and GSM toll free, 1- 800 -238 -4300. are CRMC qualified. The station sounds great and has been superbly Equipment financing: New or used, 36 -60 months, no marketed. The new manager's main responsibility is to keep the station on down payment, no financials required under $25.000. Re- course and develop a plan to move WYMG to the next plateau. finance existing equipment. Exchange National Funding. 800- 342 -2093. We are seeking a candidate who is a leader, motivator and listener. If you and Equipment sale. Microwave, transmitters, studio, and are organized, disciplined, possess high verbal, written and analytical production. America's oldest used equipment broker. skills, we need to hear from you. We promise complete confidentiality. No Maze Broadcast 205-956 -2227. Fax 205-956-5027. background calls will be made without your prior approval. Save on videotape stock. We have 3/4" & 1" evaluated Send your presentation letter and resume ASAP to broadcast quality videotape. Available in all time lengths. Ed Christian, President C.E.O. Call for best prices. IVC, 800 -726 -0241. Saga Communications, Inc., For sale: Used guyed towers. Standing & dismantled. 73 Kercheval Avenue, Microwave dishes & line. Swager Communications. 219- Grosse Pointe Farms, MI 48236. 495 -4065. E0E No money down on rental towers. OMPOWER Towers. Phone: 504 -521 -8862, Fax: 504-522-2662. Super towers financed. 2000 ft. 13 ft., face. 200 mph Help Wanted Sales TELEVISION wind load with T -Bar. Approx. $3 million installed with elevator + strobes. Approx. 5% down in escrow. Terms Help Wanted Sales negotiable. Other size towers available. Ten yr. warranties. "Free tattoo, and Range Rover with next three orders over 1500 ft." OMPOWER Towers. Phone: 504 -521 -8662. 93.5 Attention Fax: 504- 522 -2662. // MR t11111I MIN Graduates Used transmitters, 1" 3/4" Betacam VTR's. cameras. College DVE's, switchers. satellite, microwave. We buy. sell broker It.1111' fair rates, best service. Jaymen Broadcast, 818- 994 -5265. With Career Goals In RADIO SALES!r 1200 feet of 6 1/18 inch, 50 Ohm, coaxial transmission line, 20 foot sections. Contact John Gordon, KTBO -TV, KNTF RADIO (LA Suburbs) 3705 NW 63rd St., Oklahoma City, OK 73116. 405 -848- is seeking experienced individuals '41Q with retail sales experience. ADVERTISING Benefits include health/dental plan. Switchers, must sell! Production switcher: American Salary against commission Data 2104 -16, 16 inputs, $2.500. Television master control commensurate with experience. -PROMOTION switcher: American Data 3110 complete with rack and Account list to start. DA's $5,000. Both units for $6,000. Each has audio follow video and was working when removed from service. Pin- Send resume to: COPYWRITING nacle Productions. 804 -270 -4288. PO Box 3520. Ontario. CA 91761 Attn: General Manager Tribune Broadcasting Company has a 5Kw AM RCA- BTA -5L1 ampliphase daytimer nighttime EOE kit. Minor work to make operational. Call WSFL 919 -633- limited number of entry level training 2406. positions available in advertising and

Systematlon automation system, 2 on air units, 1 pro- Programing Services promotion. You must have demonstra- duction unit, with cassette decks, Commodore computers. ble creative ability, writing skills, and a and T-anstar receiver. $9.500 00 501.636 -4611. THE WEATHER SOLUTION willingness to relocate. College degree required. Send resume and non- Edward St. Pe' & National Weather Networks returnable samples to: RADIO The 1988 National Weather Association Radio contributor of the year. TRIBUNE CREATIVE SERVICES GROUP Situations Wanted Management AMS Seal Certified customized weathercasts... complete barter Associates Program 500 Plasters Drive CALL 1- 800 -722 -9847 TAKE CHARGE Atlanta, Georgia 30324 GENERAL MANAGER NO PHONE CALLS PLEASE Tribune Broadcasting AVAILABLE is an equal opportunity employer.

Extensive & stable background as successful full charge General Manager in medium and major markets. Group management and acquisitions experience. Excellent references. Relocate for quality opportunity Make Tracks... in top 75 markets. ... to your nearest mailbox and send for the latest copy of the free Phone for complete resume Consumer Information Catalog. It lists about 200 free or low -cost government publications. Just send your name and address to: Dean Johnson (503) 472 -1221 Consumer Information Center, Department MT, Pueblo, Colorado 81009

Broadcasting Apr 9 1990 86 Help Wanted Management Help Wanted News

DIRECTOR Lifestyle- ASSISTANT OF SALES Consumer Affairs AND MARKETING Reporter TO THE PRESIDENT One of the country's leading Part-time spokesperson sought Independent VHF television stations for media program targeting BROADCASTING is looking for an experienced manager upscale women aged 25 -49. to lead Ideal candidate has GROUP our sales effort. on- camera experience If you have a successful track record as lifestyle or consumer affairs reporter. CONTROLLER as an Independent sales manager, Interest in gift giving, let us hear from you. etiquette, shopping a plus. Immediate opening in New York Send resume, relevant information (tapes) to: corporate headquarters office. All replies confidential. EOE. Oglivy & Mather, Individual selected Send resumes to: Barber 1901 L St., NW, Suite 300, will be a CPA Washington, DC 20036, TTV4 TT VO with broad finance Attn. Lucy Flinn Jenifer Shockle 3490 Bluff Road or call 202 -466 -7590. and accounting experience, Indianapolis, IN 46217 Please respond ASAP. EOE. preferably as a controller or assistant controller in a medium to large size communications company. Help Wanted Programing, Production & Others Continued Broadcasting experience a plus. Some travel required. VIDEOTAPE EDITOR Assist subsidiaries in all financial and administrative areas. The Christian Broadcasting Network, Inc. has an immediate Ability to communicate opening for an experienced videotape editor. Must professionally with all levels of management a must. operate a Grass Valley Switcher and Abekas A53D. CMX editing experience preferred; familiarity with BetaCam SP & D2 helpful. If Excellent salary, you have at least 5 years editing experience at a major production outstanding benefits package. or broadcast facility and would like to be a part of this national Submit resume, Christian ministry, please send resume to: including salary history The Christian Broadcasting Network, Inc. in confidence to: Employment Department, Box V -1 ' BOX F -34 CBN Center An Equal Opportunity Employer, M /F. Virginia Beach, VA 23463

Help Wanted Programing Production & Others CM= The nation's leading supplier of television programming for basic cable is CcPxM1N expanding its Atlanta -based research group. Positions are available now in the following areas: ON -AIR DIRECTOR OF RESEARCH, TURNER NETWORK TELEVISION (TNT): Direct programming research for cable's fastest growing network. The qualified PROMOTIONS candidate will have a strong background in television research, including broad PRODUCER experience with television ratings (NTI /NSI /NSS /NHI) and the design of atti- tudinal surveys (custom and syndicated). Superior oral and written communi- The nation's premier news net- cation skills are essential and PC knowledge is a real plus. Managerial /supervisory work is seeking a top -ofthe -line experience is required. promotions producer with fresh RESEARCH ANALYSTS FOR NEWS, ENTERTAINMENT AND CORPORATE: ideas! Strong background in Responsibilities include the analysis of television ratings and other programming - film, tape and graphic produc- based information for Turner and competitive networks. Television research experience have excellent PC quantitative tion with solid writing skills a preferred. Candidate must skills, analytical skills and solid oral and written communication skills. must. Two years experience in major market on -air promo- Send Resume and Salary Requirements to: tions gets you consideration. Robert P Sieber Resumes &'/" Tape to: Vice President, Research Randall Tatum Turner Broadcasting System, Inc. /(B) One CNN Center News Promotions Manager Box 105366 One CNN Center Atlanta, GA 30348 -5366 9th Floor, South Tower Box 105366 NO PHONE CALLS PLEASE!! Atlanta, GA 30348-5366 EQUAL OPPORTUNITY EMPLOYER Equal Opportunity Employer

Broadcasting Apr 9 1990 87 Help Wanted Programing Help Wanted Technical Continued Production & Others Continued

INNOVATIVE - CREATIVE MAINTENANCE DYNAMIC - EXCITING ENGINEER You know...all the cliche's. The Broadcast maintenance engineer. minimum 5 years experience in But, here's what were looking for: Unitwrsity of Mississippi VHF microwave An EXECUTIVE PRODUCER, PROGRAMMING maintenance of and equipment as well as state-of-the-art Someone who has come up Coordinator of Engineering Services videotape machines, cameras and through the ranks. switchers. Familiarity with Hams Responsible for the design and implementation of all Who knows that the definition transmitters and terrestrial technical facilities and compliance with all applicable of "producer" microwave a plus. Should be highly is "whatever it takes." FCC rules and regulations of University communica- motivated and require little direction. Who knows the difference between tions center. Will supervise center maintenance, ". a "Director" and a "Shot- caller capital expansion and management of technical per- Send resume to: Who doesn't go to the photocopy sonnel and budgets. Experience in satellite systems Human Resources Department machine to get "good copy." All that and the ability to excite maintenance-and operation required. Requirements: KTLA Television and lead our production staff. EE degree or related degree plus 7 -10 years progres- 5800 Sunset Blvd. P.O. Box 500 If this is you, sive and related technical experience with 3 years Los Angeles, CA 90078 then send your tape and resume to: additional experience in an administrative capacity Bob Brooks, preferred. Equivalent combinations of education and A AN Director of Programing. experience may substitute for stated qualifications. KTVY. TRIBUNE ` EQUAL Deadline: May 15 or until filled. Starting Date: June BROADCASTING OPPORTUNITY 500 East Britton Road. 15 STATION J EMPLOYER Oklahoma City. OK 73114. or by agreement. ffTLA EOE Send resumes to: Marie Antoon Communication and Resource Center PLAN AHEAD! University, MS 38677 (601)232 -5917 Phone calls welcome. EVENT ISSUE DATE The University d Mississippi is an AAI EO Employer Help Wanted Sales MIP coverage April 30 ACCOUNT EXECUTIVE SALES Pre -NCTA May 21 NCA CABLE National Cable Advertising, NCTA coverage May 28 Cable's largest spot representitive firm, seeks an experienced sales person for its New York office Help Wanted News to represent major market systems. Help Wanted Technical Proven track record in advertising sales required. Please send resume and MAINTENANCE ENGINEER salary requirements in confidence to: Sue Schmalzbach PBS Sales Director The Public Broadcasting Service cc: Peter Murray has an immediate opening for a person Vice President of Sales to service, maintain and troubleshoot National Cable Advertising 575 Fifth Avenue (20th Floor) broadcast electronic equipment Cable News Network New York, NY 10017 EOE down to the component level. Qualifications are: A.A.S. degree in Business News Electronics Technology, or equivalent training; seeks two experienced on -air ALLIED FIELDS minimum two years full -time successful work experience business reporters Help Wanted Management in electronic maintenance of broadcast equipment. Positions open in New York CORPORATE DIRECTOR Must be current and competent OF HUMAN RESOURCES in the operation, troubleshooting, and Chicago. general repair, and Major Midwest -based broadcast group of installation/construction (TV/radio/entertainment) seeking state-of-the-art broadcast equipment. Applicants should have five Corporate Director of Human Resources. Must have experience with years of experience reporting Reporting to the VP/Operations, 1 inch tape machines: VPR -3 or BVH-2000. this newly created position Other areas of responsibilities: business news in print or will be responsible for Sony VTRs 800, 200, 5600; television, including on -air implementing corporate H.R. strategies Editors ACE, BVE 5000, 800; within the broadcast group, Bosch router, automation systems, experience. Both positions providing H.R. assistance and direction and production switchers, require strong reporting skills to to our operating companies PBS offers a salary and insuring FCC compliance of our stations. commensurate with experience and cover financial and commodity an excellent benefits package. markets. Qualified individual must have a Bachelors degree (Masters preferred) with 10+ years of Please send letter of interest, resume, human resource management experience within and salary requirements to: Send tape and resume to W.D. the broadcast industry. PBS Hartley, news editor, CNN Business INTERESTED CANDIDATES News, 5 Penn Plaza, New York, N.Y. Attn: Carla A. SHOULD SUBMIT THEIR RESUMES Gibson 10001. 1320 Braddock Place ALONG WITH SALARY HISTORY Alexandria, VA 22314 PBS AND REQUIREMENTS TO: CNN is an Equal Opportunity Employer BOX F -21 PBS is an equal opportunity employer EOE

Broadcasting Apr 9 1990 88 Help Wanted Instruction For Sale Stations Continued

CANADA - JULY /AUGUST r FOR SALE RADIO BROADCASTING INSTRUCTORS REQUIRED. FM RADIO STATIONS TOP ARTS CAMP - 150 MILES NORTH OF TORONTO ON BEAUTIFUL LAKE SETTING. Md.- N.Y. -Ohio- Pa. -W.Va. MUST BE EXPERIENCED, DYNAMIC, ABLE TO RUN RADIO PRODUCTION PROGRAME AND Ray H. Rosenblum ENJOY WORKING WITH 12 -17 YEAR OLDS. Phone: 412/963 -6311 SEND RESUME AND PHOTO AT ONCE: 251 DAVENPORT RD., TORONTO, ONTARIO M5R 1J9 Gordon P. Moul TV/VIDEO INSTRUCTORS ALSO REQUIRED. Phone: 717/266 -4212

Employment Services Business Opportunities Continued CASH FLOW FINANCING , We purchase Accounts Receivable California FLORIDA OPPORTUNITY National and Local Broadcast Job Bank COLUMBIA SCHOOL OF BROADCASTING For application information call MFR FINANCIAL (714) 544 -7131 COMPUTER SCIENCES (916) 444-2237 Call Sid Nadler 1- 800 -288 -5858 1 ' California Broadcasters Association THIS IS A FREE CALL L ome .1=.1..J RADIO STATIONS Authors of new NAB book, Radio Financing, present a full -day, private seminar designed Just for you and your associates. Consultant/group CEO with 20 years experience and ex -NAB Gen Counsel explain properly selection. negotiation, financing and many other ENTREPRENEURS topics you choose. JOBPHONE Call Robin Martin or Erwin Krasnow Deer River FREE TATTOO, "INSPIRED TALKS" 1- 900 -234 -INFO ext. TV (al) Group, Washington. 202- 659 -3331. Inside Job Listings & RANGE ROVER No upfront membership fees with next 3 orders over 900'. Small Stations to Networks You secure good site for Continuously Updated rental tower and we'll furnish and S.W. MOUNTAIN RESORT $2 per minute From any touch tone phone install the tower with no money AM!FM CLASS A down --this gives you life time income S195K TERMS S170K CASH. and we'll throw in a new Range Rover. GROWING BUSINESS OMPOWER TOWERS, FINANCIAL QUALIFICATION One Canal Place, WITH INQUIRY Suite 2300, New Orleans, LA 70130, BOX F -20 Phone 504 521 -8662 NEWSCAST Fax 504 522 -2662 PRODUCERS Great jobs are available...but do you know about them? The MediaLine daily telephone report with puts you in touch THIS PUBLICATION AVAILABLE the best jobs. MediaLine has jobs for re- ,9ne, IN MICROFORM porters, anchors, sportscasters, weather - '/i0/ casters, producers, assignment editors, Brokers Consultants promotion and production and program- University Microfilms International PHILADELPHIA DENVER ming people. For details call: 300 North Zeeb Road, (215)668-1168 (303) 239 -6670 j800-237-8073 Dept. P.R., Ann Arbor. MI 48106 .Ì` ed:flute THE BEST JOBS ARE ON THE LINE For Sale Stations STATIONS FROM $1 -5 MIL. PO Box 51909. Pacific Grove. CA 93950 NEW ENGLAND 100,000 plus market population, no local Business Opportunities FM. Full time AM with valuable real ROCKY MOUNTAIN estate on good freq. Creative seller, priced to sell at $365 M FULL POWER FM $60,000 ANNUALLY OFFERED Contact Mel Stone. Quality unused air time FULL TIME ND AM for growing N.Y.C. based capital management co. wanted. EXCELLENT MARKET KOZACKO- WE EASILY OUT-PERFORM LARGE INSTITUTIONS. PRICED BELOW 2X AT 600K HORTON Impeccable credentials. Relationships with quality stations Contact Cliff Gardiner COMPANY NY /tri- state /Southern California wanted Possible income is $60,000 annually CLIFTON GARDINER BROKERS AND CONSULTANTS per million under our management. & A S S O C I A T E S I N C Let's talk NOW. 207.799.8804 Marlee -Jo Jacobson /President Corn munications Brokers i26-14S8 212- 777 -3862. iü Park Point Drive Golden. Colorado 80401 13113) I CANTERBURY WAY CAPE ELIZABETH, MF 04101

Broadcasting Apr 9 1990 89 For Sale Stations Continued Broadcastingm 4 UHF STATIONS ! In NC, TN, FL. and AL. UPSIDE POTENTIAL Four FM facilities available with high CLASSIFIED RATES Can be purchased growth potential...priced below market ! All orders to place classified ads & all corre- as a group or seprately. Several CATV systems with 80Y/o + spondence pertaining to this section should S1.5 mil to $2.1 mil. Priced from growth remaining - (804) 525 -0900 be sent to: BROADCASTING, Classified De- Contact Wayne Wetzel. 813 -799 -4906. partment, 1705 DeSales St., N.W., Wash- ington, DC 20036. Payable in advance. Check or money order only. Full & correct payment MUST ac- company ALL orders. All orders must be in writing PUBLIC SALE Deadline is Monday at noon Eastern lime KQIZ -FM KIKX -FM for the following Monday's issue. Earlier AMARILLO. TX. COLORADO SPRINGS. CO. deadlines apply for issues published during legal holiday. A special Pursuant a week containing a to a court order the earlier deadline will Broadcasting Broker these stations will notice announcing be sold above this ratecard. Orders, all cast1 to the highest bidder. be published changes, and /or cancellations must be sub- The sale to take place: mitted in writing. NO TELEPHONE OR- 1150 Osos Street April 30, 1990 DERS, CHANGES, AND /OR CANCELLA- Suite 206 Thomas & Porter Attorneys TIONS WILL BE ACCEPTED. 128 S. Tejon, Suite 402 When placing an ad, indicate the EXACT San Luis Obispo Col. Spgs,. CO 80903 category desired: Television, Radio, Cable Anticipated selling price: or Allied Fields; Help Wanted or Situations CA 93401 KOI2 S2.279,594.52; Wanted; Management, Sales, News, etc. If KIKX S2,575.504.96. this information is omitted, we will determine 805 -541 -1900 Certified funds required. the appropriate category according to the copy. NO make goods will be run if all information is not included. No personal ads. Rates: Classified listings (non -display). Per Issue: Help Wanted: $1.20 per word, $22 weekly minimum. Situations Wanted: 600 NOTICE OF SALE per word, $11 weekly minimum. All other 2000 SHARES OF COMMON STOCK classifications: $1.30 per word, $24 weekly minimum. KEY BROADCASTING OF TENNESSEE, INC., Rates: Classified display (minimum 1 inch, OWNERS OF WKNF -FM OF KNOXVILLE and Upward in half inch increments). Per issue: OAK RIDGE, TENNESSEE Help Wanted: $90 per inch. Situations All classifica- Pursuant to a Stock Pledge Amendment executed on or about December 4, 1987, Wanted: $50 per inch. other per inch. For Sale Stations, by Anthony J. Ciano and First Tennessee Bank National Association ( "FTBNA "), tions: $120 Public & FTNBA will sell 2000 shares of Common Stock of Key Broadcasting of Tennessee, Inc., Wanted To Buy Stations, Notice the operators and owners of WKNF -FM Business Opportunities advertising require serving the Knoxville, Tennessee market (the "Shares "). display space. Agency commission only on FTNBA will sell the shares at a public sale display space. to the highest qualified bidder Blind Box Service: (In addition to basic for cash at 9:30 a.m. on April 25, 1990, advertising costs) Situations wanted: $5 per at the offices of Heiskell, Donelson, Bearman, Adams, Williams & Kirsch, ad per issue. All other classifications: $10 Suite 600 Plaza Tower, 800 S. Gay St., Knoxville. Tennessee 37929. per ad per issue. The charge for the blind THE THE box service applies to advertisers running SHARES WILL BE SOLD UNDER FOLLOWING CONDITIONS: listings and display ads. Each advertise- 1. THE SHARES WILL BE SOLD TO ONLY ONE PURCHASER; ment must have a seperate box number. 2. THE SHARES WILL BE SOLD ONLY TO A PURCHASER WILLING TO BROADCASTING will not forward tapes, REPRESENT AND OR ESTABLISH THAT transcripts, portfolios, writing samples, or other oversized materials; such materials A. THE SHARES ARE BEING PURCHASED BY THE PURCHASER FOR HIS OWN are returned to sender. Do not use folders, ACCOUNT AND NOT WITH A VIEW TO THE DISTRIBUTION THEREOF: AND binders or the like. B. THE PURCHASER POSSESSES SUFFICIENT BUSINESS EXPERIENCE TO Blind Box numbers EVALUATE THE RISK OF PURCHASING THE SHARES; AND Replies to ads with be addressed to: Box (letter & C. THE PURCHASER HAS SUFFICIENT FINANCIAL MEANS TO BE ABLE TO should BROADCASTING, 1705 De- AFFORD THE RISK OF INVESTMENT: AND number), c/o Sales St., NW, Washington, DC 20036. D. THE SHARES WILL NOT BE RESOLD UNLESS REGISTERED OR EXEMPTED FROM REGISTRATION REQUIREMENTS OF APPLICABLE SECURITIES LAWS. Word count: Count each abbreviation, (THE SHARES WILL BEAR A RESTRICTIVE LEGEND TO THAT EFFECT.) initial, single figure or group of figures or letters as one word each. Symbols such 3. FTNBA RESERVES THE RIGHT TO WITHDRAW THE SHARES FROM THE SALE as 35mm, COD, PD,etc., count as one OR TO ACCEPT OR REJECT ANY OFFER OR TO PURCHASE THE SHARES word each. A phone number with area ITSELF. code and the zip code count as one word 4. FTBNA WILL MAKE NO WARRANTIES OR REPRESENTATIONS TO THE PUR- each. WKNF -FM. CHASERS OF THE SHARES THAT SUCH PURCHASER MAY OPERATE The publisher is not responsible for errors in printing due to illegible copy -all copy PROSPECTIVE PURCHASERS MUST SUBMIT INFORMATION must be clearly typed or printed. Any and CONCERNING THEIR FINANCIAL STANDING AND BUSINESS EXPERIENCE all errors must be reported to the Classi- TO THE ABOVE ADDRESS NO LATER THAN APRIL 23, 1990. fied Advertising Department within 7 days THIS NOTICE IS NOT AN OFFER TO SELL of publication date. No credits or make BUT MERELY INVITES INTERESTED PARTIES TO MAKE A BID goods will be made on errors which do not AS TO THE PURCHASE OF THE SHARES. materially affect the advertisement. Publisher reserves the right to alter classified copy to conform with the provisions of THE FOLLOWING ARE THE EARLY DEADLINES FOR 1990: Title VII of the Civil Rights Act of 1964, as reserves the right to Issue Date Deadline Issue Date Deadline Issue Date Deadline amended. Publisher abbreviate, alter, or reject any copy. 521 511 827 817 9/10 831

Broadcasting Aor 9 1990 90 (Fàtes Ort,o_ esm)

Radio Network, Colorado Springs, named broadcasting division, there as marketing Media executive VP. research manager. William T. Knudsen, VP, sales and marketing, Mariners baseball club, Seattle, Glenn A. Britt, senior VP and treasurer, Seattle Time Warner Cable Group, New York. joins KIRO -TV there as general manager, KIRO Direct. named executive VP. David E. O'Hayre, se- Sales and Marketing nior VP, investments, ATC, Stamford, Pam Van Der Lee, promotions coordinator, Conn., joins Time Warner Cable in same B.J. Arnold, manager, marketing, NBC Net- Nickelodeon, Los Angeles, named director, capacity. work, New York, joins Fox there as direc- marketing, Nickelodeon/Nick at Nite. tor, sales research. Dennis Ray, account ex- Mann, director, Sharon L. Patrick, ecutive, television sales, NBC Vicki senior VP, marketing Network, Supershots, video production firm, Chica- president, Rainbow New York, joins Fox in same capacity. Programing Holdings go, joins Paragon Research, Denver, as di- William Koenigsberg, Inc., Woodbury , president and chief rector of marketing and national sales. N.Y., named board operating officer, Horizon Media Inc. me- Stuart J. Rotman, design director, WSW -TV member, Cablevision dia buying company, New York, named CEO. Ruby Gottlieb, senior VP, media di- Cleveland, joins WFXT(TV) Boston, in same Systems Corp. board capacity. of directors. rector, Ephron Raboy & Tsao Advertising, New York, joins Horizon Media Inc., there Diane Hampton, marketing director, New - Joseph H. Grenuk, as VP, director of strategic planning Market Media Corp. -owned WREC(AM)- VP, operations-cellu- WEGR(FM) Memphis, named corporate di- lar, LIN Broadcasting Senior VP's, associate creative directors rector of marketing, NewMarket Media Corp., New York, Joel Levinson, Lance Maid and Roger Rowe, Patrick Corp. there. joins Comcast Corp., Saatchi & Saatchi Advertising, New York, Philadelphia, as VP, and Comcast Cellular named creative directors. Appointments at Petry Inc., New York: Bill Communications Inc. as Fagan, president, Petry Television, named president. Michael Dabrowski and Account directors, executive VP; John Heise, VP, general Ronald St. Pierre, operations manager, Doug Foster, J. Walter Thompson, New sales manager, Petry National, named pres- WPRO(AM) named presi- Providence, R.I., York, named senior VP's. ident, Petry Television, succeeded by Bill dent and general manager there. Karen J. John W. Turner, VP, Strategic Testing Re- Shaw, VP, group sales manager, Hawks Woodbine, general sales manager, WPRO search, Atlanta, joins Cox Enterprises Inc., team, Petry National; Kevin Nugent, VP, AM -FM, named president and general manager, WPRO -FM, succeeding John Mitchell Dolan ( "Fates and Fortunes," March 26). Marc Berman, director of research, GTG Marketing, New York, joins NBC Network Broadcasting ci The News there as manager of affiliate research. Magazine of the Fifth Estate 1705 DeSales St., N.W., Washington, D.C. 20036 -4480 Bill Camfield, cable relations director, Fox

Broadcasting KDAF(TV) . -owned Dallas, Please send . . (Check appropriate box) named director of cable marketing, Fox Broadcasting Co. there. Broadcasting N Magazine 3 years $190 u 2 years $135 1 year $70 D. 6 mos. S35 Alex Kelemen, corporate manager, Re- (6 mos term must be prepaid) gional Reps Corp., Cleveland, named VP. (International subscribers add $20 per year) Kirk McAlexander, executive VP, United Broadcasting Yearbook 1990 States Business and Industry Council. The complete guide to radio, television, cable and satellite facts and Washington, joins Public Broadcasting Ser- figures (if payment with order $95). Billable for the vice, Alexandria, Va., as director of devel- -$115 orders opment. Yearbook must be accompanied by company purchase order. Please give street address for UPS delivery. Off press April 1990. Kirsten Beck, senior editor, Television Busi- ness International and Channels, New ORDER TOLL -FREE USING VISA OR MASTERCARD 1-800-638-7827 York, joins Daniels & Associates, Denver, VP, as international development. Name Payment enclosed Robert Kotlowitz, VP, Company Bill me director of arts and humanities program- Address Home? Yes No ing, WNET(TV) New York, named chair- City State Zip man of editorial council and editorial Type of Business Title /Position advisor. Signature Are you in cable TV operations Yes E. R. Medina, market- (required) No ing, research and ca- I `/ I ble relations manag- I For renewal or address change I er, WSVN(TV) Miami, Kotlowitz place most recent label here named director of broadcast operations. I /..N J Karen Faulkner, VP, marketing, Business

Broadcasting Apr 9 1990 91 group sales manager, Petry Television, rison, director of post -production, Viacom Inc. there, as supervising executive produc- named VP, director of sales. Joan Lascars, Productions, Universal City, Calif., named er; Robert Hess, producer, TPE's Lifestyles account executive, Petry Television, named VP. of the Rich and Famous, Los Angeles, in group sales manager, Roadrunners team same capacity, and John Kalish, senior seg- and Fran Gennareill, account executive, Paul S. Levine, attorney, Warner Bros. ment director /producer, Lifestyles of the di- Hawks team, named sales manager. Television, Burbank, named associate Rich and Famous, Los Angeles, named su- rector, legal affairs. Rob Harland, head of pervising producer. Arthur Sando, VP, location department, Warner Bros. Televi- marketing and com- sion, named production executive. Daryl Jamison, manager, Gelfand Rennert munications, Turner & Feldman, entertainment business man- Broadcasting System Andy Spitzer, VP, first run sales, Viacom agement firm, Los Angeles, joins Deloitte Enterprises, Inc., Atlanta, joins New York, joins Zodiac Enter- & Touche there as director, entertainment Comsat Video Enter - tainment there as director of U.S. distribu- royalties investigative services department, prises, Washington, tion. entertainment industry group. in same capacity. Be- fore joining TBS he William W. Doyle, president, Premiere Film Gayle Loeber, assistant program manager, was congressional and Marketing Inc., Los Angeles, joins Tri- wuw(TV) Garden City, N.J. (Long Island), press secretary, and ple Gem Distribution Ltd., new television named program manager. programing distributor there, as CEO and worked with broad - Mike Roberts, program director, WABK -AM- managing director. Sando cast stations in New FM Gardiner, Me., joins WFST(AM)- York State and Philadelphia. Comsat Vid- WBPW(FM) Caribou, Me., in same capacity. eo, headed by ex -CBS and TBS executive Robert Wussler, is in pay -per -view busi- Pamela K. Stewart, regional sales coordina- ness to hotels and is expanding DBS op- tor, USA Network, New York, named re- tions. gional affiliate manager. Jean Rossi, VP, sales development and Dennis Dent, VP and general manager, marketing, Fox Broadcasting Co., New Television Group Inc., Austin, Tex., adds York, named VP, national sales, succeeded duties in same capacity, Television Group's by Hank Close, national sales account exec- Sports and Entertainment division. utive. John D. DiFronzo, director, Group W Infor- mation Systems, New York, named VP.

Doyle Tracy Wendy M. Burrow, director, television, radio and film services division, American Marta Tracy, executive producer of talent Medical Television, Chicago, named VP. and entertainment features, HBO, New Robert C. Mesaros, VP, marketing, Falcone York, joins E! Entertainment Television Marketing Communications, Chatham, (formerly Movietime), Los Angeles, as VP, N.J., joins American Medical Television talent and development. there as marketing representative. Russ Paris, freelance post- production supervisor, Los Angeles, joins Columbia Pic- tures, Burbank, Calif., as director, post - News and Public Affairs Rossi Close production/features. Tim Pohlman, general sales manager, Mark Forgea, divisional senior operations Wolf Blitzer, Washington bureau chief, Je- wwMG(FM) Shelby, N.C. (Charlotte), joins administration manager, TRW Space and rusalem Post, Washington, joins CNN Los Angeles, joins WCPT -AM- WCXR-FM Alexandria, Va. Technology Group, there as correspondent. Stephen Louis MCA TV there as sales executive, Western (Washington), Alexandria, Va., in same Cook, assignment editor, CNN, New York, Region. Michael Howard, local salesman, capacity. joins Los Angeles bureau in same capacity. WBBM(AM) Chicago, joins MCA TV there as sales executive, Midwest Region. John Lansing, assistant news director, Programing KARE(TV) WCCO-TV there Producers named, Preview -The Best of the Minneapolis, joins in same capacity. New, New York: John E. Goldhammer, Roger Lefkon, executive VP, Ventura En- partner, Fein/Goldhammer Productions, Steven Ference, assistant news director and tertainment Group Ltd., Los Angeles, adds Los Angeles, joins Television Program En- executive producer, WJAR(TV) Providence, duties as executive VP, Ventura Motion erprises, production division of TeleRep R.I., joins KDFW(TV) Dallas as executive Picture Group. New project for Powell. Following a two- and -a-half -year stint as National Public Radio vice president for news and information, which ended last month (BROADCASTING, Jan. 22), Adam Powell III said he was most interested in applying his national experience with NPR, CBS Radio news and CBS TV to some local venture. Last week, he did just that as he became primary consultant to Minority Iblevision Project (MTP), con- ditional licensee to channel 32 in San Francisco. That frequency became available Feb. 8 when the FCC denied license renewal to KQED Inc. (BROADCASTING, Feb. 12), which will continue to operate KQEC -TV on that frequency until late June, when the window to appeal the award of channel 32 to MTP Lefkc Spooner closes. "I'm basically helping to coordinate all the operational elements needed to make plans into reality" said Powell, who will split his time this Dighton Spooner, director, mini -series, year between the new station and his commitments to participate in broadcast CBS Entertainment, Los Angeles, joins technology projects and seminars held by New York -based Gannett Center for Media Television, London, as executive Granada Studies. Facilities and programing will come under his pervue at MTP, he said. VP. William Buzenberg continues as acting vice president for news and information at Susan Kolar, assistant treasurer, Viacom In- NPR. ternational, New York, named VP. Hal Har-

Broadcasting Apr 9 1990 92 news producer. WWLP(TV) Springfield, named reporter and Fred DeSousa, reporter, WWMT(TV) Kala- anchor; Lauren Collier, anchor, WOI -TV mazoo, Mich. (Grand Rapids), joins South Carolina ETV, Columbia, S.C. Ames, Iowa (Des Moines), joins as reporter WKBW -TV Buffalo, N.Y., as general assign- names VP's: Bryanne Curry, production and anchor; Gene D. Valicenti, producer, ment reporter. manager and Tom Fowler, director of news WTNH -TV New Haven, named anchor and Dave West, host, WNNJ(AM) Newton, N.J., and public affairs. investigative reporter; Steve Schiff, regional named sports director. Paul Mencher, re- sales manager, WCAY Timm Matthews, weekend sports reporter, -TV and WMKW -TV, porter, Medill News Service, Washington, both Nashville, named national sales man- KXAS -TV Fort Worth, joins KTVT(TV) there Joins WNNJ as anchor. as sports reporter. ager, and Thomas J. Zappala, program director, WNDS(TV) Deny, N.H., to same ca- Kohr Harlan, reporter and anchor, KNDU(TV) Tim Foty, editor, Unistar Radio Networks, pacity. Richland, Wash. (Kennewick), joins KEZI- New York, named manager. (TV) Eugene, Ore., in same capacity. Debby Davison, co- anchor, KOLD -TV Tuc- Richard J. Forney, producer, Business Up- son, Ariz., joins KEYT-TV Santa Barbara, Donna Terrell, reporter, WSBT -TV South date, CBS News, Radio, New York, joins Calif., as weeknight co- anchor. Bend, Ind., named anchor. Minnesota Public Radio, St. Paul, as man- Robert Connell Jr., producer and director, ager, news and information service. John Malos, anchor and sports reporter, KCRA -TV Sacramento, Calif., joins Mizlou WGRZ -TV Buffalo, N.Y., named production Peter Ronick, director of creative services, manager. Sports News Network, New York, as studio Broadway Video Graphics, New York, anchor. Jim Sinkovitz, Harrisburg bureau chief, named executive producer. Dan Rapkoch, capital bureau chief, WGAL-TV Lancaster, Pa., named weekend Mike Schuh, consumer reporter, WLKY-TV KUFM(FM) -KEMC(FM) Missoula, Mont., joins anchor, succeeded by Ed Weinstock, gener- Louisville, Ky., joins WTHR(TV) Indianapo- al KTVQ(TV) Billings, Mont., as state capital assignment reporter. lis as general assignment reporter. correspondent. Laura Hendrickson, week- Steve Bitker, sports anchor and reporter, Elisa Kayser, anchor and reporter, LABRE -TV end news anchor, WFGX(TV) Fort Walton KNBR(AM) San Francisco, named sports di- Wilkes -Barre, Pa. (Scranton), joins KOIN- Beach, Fla., joins KTVQ as reporter and rector. TV Portland, Ore., as general assignment weekend weather anchor. Lee Keller Reis, director communica- reporter. of Marianne Matthews, anchor, WBMG(TV) Bir- tions, National Wildlife Federation, Wash- Wendy MacNeill, managing editor and act- mingham, Ala., joins WAPI -FM there as ington, joins Rockey Co. public relations, ing news director, KTTV(TV) Los Angeles, news director. Seattle, as public affairs consultant. joins KIRO -TV Seattle as managing editor. Brenda Horwitz Stuart, reporter, KSNW(TV) Ed Scripps, assistant news director, Pat Witt, promotion assistant, KIRO(AM) Se- Wichita, Kan., joins KAKE -TV there in same KJRH(TV) Tulsa, Okla., named news direc- attle, joins KIRO-TV as associate producer. capacity. tor. Daniel Weiser, senior producer, WFSB(TV) Lucia Madrid, community relations manag- Paul Fioravanti, editor and reporter, Hartford, Conn., joins WGAL -TV Lancaster, er, KAET(TV) Phoenix, joins KPNX -TV Mesa, KYW(AM) Philadelphia, joins Group W Ra- Pa., as executive producer. Patricia Lee, Ariz. (Phoenix), as community affairs di- dio news bureau, Washington, as corre- reporter, WLVI- TV- WBZ -TV Boston, joins rector. spondent. WGAL -TV as Harrisburg bureau reporter, and Eric Horst, meteorologist, Millersville University, joins WGAL-TV as weekend me- SUBSCRIPTION ORDER CARD teorologist. Fill in, sign and mail to: Appointments at WSTM -TV Syracuse, N.Y.: Broadcasting Circulation Department Mark V. WETM El- Carros, news director, -TV Broadcasting /Cable mira, N.Y., named in same capacity; Tony ECable Zarella, sports reporter, w1AR(TV) Provi- 1705 DeSales St, NW dence, R.I., named weekend anchor and Washington, DC 20036 sports reporter, and Matt Mulcahy, news anchor and reporter, WBNG -TV Binghamton, o YES, I want to receive an introductory subscription to N.Y., joins as general assignment reporter. Broadcasting /Cable at no charge. Thelma Gutierrez, co -host and producer, KUAT -TV Tucson, Ariz., joins KOVR -TV Name Stockton, Calif. (Sacramento), as general assignment reporter. Carla Chandler, writer, Title Chyron operator and fill -in producer, KOVR- Company Tv, named associate producer. Todd How- ard, news producer, WJAR(TV) Providence, Address R.I., named weekend news reporter, KOVR- State Zip TV. City Malcolm Poindexter, editorial spokesperson, Phone No. ( ) KYW -TV Philadelphia, named reporter. Date Signature Lucy Himstedt, executive producer, PLEASE PRINT OR TYPE KTHV(TV) Little Rock, Ark., joins KAIT -TV Jonesboro, Ark., as news director. BUSINESS CLASSIFICATION: Ove Tilling, freelance director, San Francis- co, joins KFTY(TV) Santa Rosa, Calif., as 6. Microwave or Telephone Company commercial producer. David Miller, director, Please check the category that best describes your firm's primary business (please check 7. Commercial Television Broadcaster KFTY(TV) KFCB(TV) Concord, Calif., joins only one). o S. Cable TV Component Manufacturer as department. director, production 1. Cable TV systems Operations O 9. Cable TV Investor 10. Financial Institution, Broker or Consultant Ruth Spencer, 6 and 10 p.m. anchor, KSTP- a. Independent Cable TV System MSO or more Systems) 11. Law Firm or Government Agency TV St. Paul, Minn. (Minneapolis), joins b. (two 2. Cable N Contractor 12. Program Producer or Distributor WDlv(TV) Detroit as 4 and 5:30 p.m. co- 3. Cable TV Program Network 13. Advertising Agency anchor. 4. SMATV or DBS Operator 14. Educational TV Station, School or Library o 5. MDS. SN, or LPN Operator n 15 Other Appointments at wTwS(TV) New London, (Please describe) Conn.: Lisa Marie Longo, reporter, L

Broadcasting Apr 9 1990 93 Marian Ward -Lent, cable relations director, Technology WFXT(TV) Boston, named director of sales North Carolina tribute promotion. Akio Kobayashi, president, Hitachi Denshi to Charles Kuralt Catherine O'R. Schmidt, director of public Ltd. Canada, named president, Hitachi relations and publications, University Lig- Denshi America Ltd., Woodbury, New Veteran CBS correspondent gett School, Grosse Pointe, Mich., joins York. Charles Kuralt will be honored as one Prism, Bala Cynwyd, Pa., as director of of North Carolina's "great native public relations. Suzanne Rioux, marketing Peter Suzuki, execu- sons" at an April 20th dinner, whose assistant, Prism, named advertising and tive VP, Yamaha proceeds will be used to fund the promotions coordinator. Corp. of America, Wallace Kuralt Professorship at the Buena Park, Calif., school of social work, University named president, suc- of North Carolina, Chapel Hill. A Allied Fields ceeding Masahiko Ari- native of Wilmington, N.C., and a moto, who is return- UNC alumnus, Charlés Kuralt began ing to Japan for new his journalism career at the Dennis R. Israel, pres- assignment. Charlotte News before joining CBS ident and CEO, Em- wBT(AM), and later the Warren T. Reeves. affiliate pire Radio Partners network. is manager, Heath/Zen- The scholarship named Ltd., Schenectady, for ith Computers and Kuralt father, also an N.Y., named to Suzuki Electronics Center, alumnus and a longtime social broadcast advisory Plantation, Fla., joins Video Jukebox Net- worker for the state. committee, Voice of work Inc., Miami, as LPTV chief engineer. America. Chuck Fester, president, Spectronics, Chi- eral manager. Appointments at Ar- cago, joins Shaffer Communications Joe P. Wellman, sales manager, Eastern re- bitron Co., television Group, antenna site acquisition and man- gion, CMX division, Chyron Corp., Bel station services, New agement company, Houston, as VP, opera- Chris Werner, Air, Md., joins Microtime Inc., Bloom- srae York: tions. field, Conn., as marketing manager. account executive, television station division, named South- Kevin J. Breen, and William F. Lyons, com- Roxane Kerr, manager of field operations, Lynn Fava, munications coordinators, Hughes Televi- eastern manager; sales assistant, C -Span, Washington, named director. named client service representative. sion Network, New York, named senior communications services coordinators. Joyce Belmonte, producer, WBNS -TV Co- lumbus, joins Associated Press, Phil- Courtney Spencer, VP, sales, Waveframe Ohio, Promotion and PR as broadcast executive for Dela- Corp., Boulder, Colo., joins Sony Commu- adelphia, ware, New Jersey and Pennsylvania. nications Products Co., New York, as VP, professional audio division. Kathryn Salensky, senior account executive, Maria Elena Flood, project director, Texas Softness Group, New York, joins Lippin School of Medicine Area Health Education, Greg Kuehl, production apprentice, WMC -TV in same capacity. Memphis, named electronic field produc- Group there El Paso, Tex., named PBS Board of Direc- tors board member there. tion director. Appointments at Showtime Networks Inc., New York: Lynn Rutledge, manager, na- Appointments at Television Bureau of Ad- Hugh R. Heinsohn, director of corporate de- tional promotions, named director, vertising, Len Feldman, direc- velopment, Gentner Electronics Corp., Salt affiliate New York: affiliate promotions; Lisa Resnick, copy tor, survey research, named director, sales Lake City, named director of marketing. manager, design services, named director, and market research; Philip Bufalo, research Joseph N. Phirman, transmitter supervisor design services, and Kate Matthius, senior analyst, named manager, research services; and assistant studio supervisor, WCET -TV graphic designer, named art director, de- Natalie O'Connell, market development co- Cincinnati, joins wl.wT(TV) there as trans- sign services. ordinator, named senior research analyst mitter supervisor. Mary Ellen Holden, management supervisor, and Sheryl Santiago, creative associate, named senior writer. HMG Sports, events and licensing, division J. Michael Russell, independent producer of Saatchi & Saatchi, New York, joins National Captioning Institute honors broad- there and director, Denver, joins KCNC -TV Hamilton Projects Inc. there as VP, promo- cast television industry executives: Lynne in promotion. -is technical producer tion services group. Williams, director of Extravision and cap- CBS New John Sias, marketing manager, Linda Lipman, director of communications, tioning, Inc., York; James D. Benham, president, ABC Television Network Group, electro optical sensors division, Varian As- WNBC -TV New York, joins Erdel Public Re- Capital Cities/ABC, New York; Daniel E. Inc., Palo Alto, Calif., named gen- lations Corp. there as VP. sociates Ledwig, president and CEO, Corp. for Pub- lic Broadcasting, Washington; Vera F. Wells, director of corporate relations and INDEX TO ADVERTISERS audience services, NBC, New York, and Bruce Christensen, president and CEO, Action Media Group 34 Aircraft Owners and Pilots Association 25 Public Broadcasting Service, Alexandria, Va. BIA Publications 72 Blackburn & Co. 70 Blair Television 26 Broadcasting and the Law, Inc. 74 CBS Radio Division 19 Classi- fied Ads 83 -90 Continental Electronics Division 27 FPL Group Co. Deaths 24 Gammon Media Brokers 73 Hubbard Broadcasting /Front Cover Kalil & Co. 71 MCA TV 8 -9 Media Venture Partners 69 Orbis John Sharkey, 35, writer, producer and director, died of pneumonia at New York Communications /Cover 2 -3 Pacific Recorders & Engineering Corp./ Hospital, New York, March 28. Most re- Cover 4 Professional Cards 81 Program Exchange 28 -29 Ser- cently, Sharkey was on -air writer- producer vices Directory 80 Sony Broadcast Products 11, 16 -17 Sporting in creative services department for WWOR- TV Secaucus, N.J. He freelanced for clients News 65 Televentures 21, 22 -23 Twentieth Television Corp. 12 -13 including HBO, Travel Channel and Nick- Viacom 5, 7 Video Brokers 47 Zapnews 67 ZNEWS 64 elodeon. Sharkey is survived by his wife, Michelle.

Broadcasting Apr 9 1990 94 C i-lift o -t state)

Hilmer Swanson: more patents, including some that dealt with improvements to the PDM technique. Giving AM more A patent on a polyphase PDM amplifier band for the buck was awarded in 1975 and then another on an improved version polyphase PDM am- The Broadcast Division of Harris Corp. es- plifier in 1984. "It helped the [sound] qual- timates that Hilmer Swanson has saved AM ity of the transmitter. It gave us more band- broadcasters worldwide about $50 million width, a chance to have less overshoot and over the past 18 years. Pulse duration mod- lower distortion," he says. ulation (PDM), Swanson's invention that "The timing was right" for the PDM reduced the needed electricity to power an transmitter, he says. "The old ones were AM transmitter, "just sort of came to me obsolete and worn out so it took off a lot from things I had heard," he says, in the quicker than we expected. I think the new mid- 1960's soon before he joined Gates DX's are a little bit that way too." One of Radio (which later became Harris's Broad- Swanson's latest patents, awarded in 1986, cast Division), Quincy, Ill. describes a technique for "amplitude mod- Swanson has spent most of his profes- ulation employing digitally selected carrier sional life advancing the technology of AM amplifiers." It led to the development of broadcasting, a band currently in need of Harris's DX series of digital solid -state AM improved techniques. The one bit of advice HILMER IRVIN SWANSON- senior staff transmitters. DX units with power of up to he would give AM broadcasters is to invest scientist, broadcast division, Harris Corp., 50 kw and 100 kw models built for the in the medium. Quincy, Ill.; b. July 25, 1932, Davenport, international market were displayed at this "I think they have to have enough cour- Iowa; BS, electrical engineering, Valparaiso year's NAB convention. Even more power- age to do the job right," and to do that, one Technical Institute, Valparaiso, Ind., ful DX transmitters are planned. must have the right equipment, he says. 1959; MS, electrical engineering, University DX transmitters are "much better in all Swanson estimates that between 10% and of Iowa, Iowa City, 1961; U.S. Army respects" than PDM, he says. "The overall 20% of the AM transmitters operating in Signal Corps, 1953 -55; engineer, Bendix efficiency is now around 85 %. Signal quali- the U.S. today are over 20 years old and, Aviation, Davenport, Iowa, 1956 -60; ty is much better. Distortions are approach- therefore, are not equipped with PDM or senior engineer, Collins Radio Co., Cedar ing zero." The transistors in DX transmit- other modifications for better sound quality Rapids, Iowa, 1960 -65; senior engineer, ters should have a life of between 10 and 20 and energy efficiency that have been devel- lead engineer, principal engineer, years, he said. Although he says no one oped. if a station's not making a lot of consultant engineer, Harris Corp., ever knows what the next invention will be, money and they're concerned about it, I Broadcast Division, 1965 -85; present Swanson does not see AM transmission feel they would be better off getting rid of position since 1985; m. Carolyn technology getting better than DX anytime their old transmitters and getting a modern Chrissinger, June 22, 1957; children- soon. "Probably the next change will be solid -state transmitter," he says. "I think Timothy, 31; John, 28; Peter, 26; driven by some new technology. Even if their profits would improve and operating Elizabeth, 17. something was better, you get to a point of expenses would drop." diminishing returns in efficiency. PDM is a standard technique built into all for a 100 kw shortwave transmitter from the Swanson's interest in electronics began modem AM transmitters, and the latest Har- Voice of America. At the time, the highest during high school in Davenport, Iowa. Af- ris AM transmitters continue to include inno- powered Gates model was a 50 kw unit. ter graduating from high school and an 18- vations developed by Swanson, who is now Efforts to convert the 50 kw transmitter to month stint at Valparaiso Technical Insti- senior staff scientist for Hams. He was hon- 100 kw using conventional technology were tute, he worked for Bendix Aviation for ored by his peers last Monday for PDM and unsuccessful, so the decision was made to two months before being drafted into the other accomplishments when the National take a chance on PDM. As a result, the first Army. By the time he completed basic Association of Broadcasters awarded him its PDM transmitter was put into operation by training, the fighting in Korea had just end- annual Engineering Achievement Award. VOA in Thailand in 1967. ed, so instead of combat duty he was sent to Swanson first discussed his ideas for In 1969, Gates added a shortwave PDM the Signal Corps' school in New Jersey. PDM while working as an engineer for Col- unit to its product line, and Swanson re- In the Signal Corps, he specialized in lins Radio Co., Cedar Rapids, Iowa, which ceived a patent for the technique that same high -powered fixed -station radio equipment at the time was building low -power (1 kw year. It was not until the 1972 NAB con- and was impressed by the Collins equip- and below) broadcast transmitters. He had vention in Chicago that the first PDM trans- ment he used there. "I often had hoped that little luck in persuading the company to mitter for AM broadcasters, a 50 kw unit I could go to work for Collins." He eventu- fund the development of the technique. "I selling for $89,000, was introduced ally joined Collins in 1960, after returning think one problem was that once you start (BROADCASTING, April 17, 1972). to Bendix and completing a degree at Val- making one power level, you make obsolete The first commercial unit was installed at paraiso at night. "My first experience in all the other transmitters and you have to KDKA(AM) Pittsburgh. Years later the sta- broadcast was at Collins in FM. We devel- produce a new line. Maybe they were a tion replaced it in a trade -in. The unit was oped a new line of FM transmitters just as little bit reluctant to commit a lot of re- refitted, resold and is now in operation. To FM was beginning to come about in 1960." sources and years to develop those lines," the best of Swanson's knowledge, all of the He left Collins in 1965 soon before that he says. "And maybe they didn't think Harris/Gates PDM transmitters sold over company left the broadcast equipment busi- [PDM] would work that well either.... At the years are still in operation. ness. He went to Harris- Gates, where he that time, it was just an idea." The transmitter was an almost immediate has spent most of his professional life per- When he joined Gates in 1965, execu- hit. It provided 60% power efficiency com- fecting AM transmission. He had not tives there, including its president, Parker pared to 45% for the conventional transmit- planned to spend most of his time working Gates, and Dave Ayers, a former associate ters. The distortion and loudness were also on AM. It's just the way things turned out. at Collins, gave PDM more serious consid- improved. "It seems that the last 10 years I keep eration. The company had received an order Later on, Swanson was awarded several coming up with new ideas for AM." N

Broadcasting Apr 9 1990 95 i nrgrdeffl FCC Commissioner Andrew Barrett said he will insist next Barber noted that NBC has "spent a lot of time decentraliz- meeting on fin -syn will be public. "Anybody who wants to ing," and that some division managers may have responded talk to me will have to do so in front of the press," he told to situation by imposing hiring freezes: "...there is no corpo- Public Radio Conference in Washington. Barrett also said he rate edict." He said decision not to spend some discretion- believes noncommercial radio broadcasters should "press ary money is among other responses to revenue shortfall, [FCC] to the wall to find out...what the system will tolerate" caused largely by declines in Today ratings, prime time on line between enhanced underwriting credit and promo- demographics, as well as some advertiser retrenchment. tion. Fellow Commissioner Ervin Duggan "strongly dissent - o [ed]" from that view. Schedule shuffling continues at CBS, with changes in its o Monday and Wednesday lineups. City (Monday 8:30 -9), star- NAB filed comments with FCC on April 2 opposing Tom Gam- ring Valerie Harper, gets pulled from schedule April 16 to be mon's Emerald Broadcasting of the South's application to replaced by Newhart, which moves from Monday 10 -10:30 relocate WHMA -FM Anniston, Ala., to Sandy Springs, Ga. (Atlan- slot effective April 30, for its final four episodes. Network ta) (BROADCASTING, March 12). NAB said it "urges commis- said it will soon announce replacement for Newhart's old sion to reject Emerald's counterproposals." NAB stated in slot. City leaves schedule after 10- episode run, and season - comments that "counterproposals represent nothing more to -date average of 10.7/16 as of April 2. Other changes than an attempt by Emerald to increase the audience size of include switching Wednesday time periods for Sydney and its station at the expense of the community it was licensed Normal Life, currently airing in 8 p.m. and 8:30 slots. Switch to serve." On April 4, Emerald filed reply comments that will take effect Wednesday, April 11. said: "Emerald has no trouble devining [sic] the real purpose o of any opposition. The commission, too, should have no problem recognizing anticompetitive urges under Representative John Dingell (D- Mich.) has asked General Ac- the guise counting Office to conduct two investigations in connections of 'public interest.' The commission will do well to keep in with TV Marti. In one letter to Charles A. Bowsher, comptrol- mind that sort of thinking when evaluating the reply com- ler general, Dingell asked for audit of "expenditures and ments of Emerald's opponents." activities" of Presidential Advisory Board for Radio Marti and TV Marti. Dingell, who made both requests as chairman NBC executive vice president, Al Barber, acknowledged last of Subcommittee on Oversight and Investigations, said week that television network has experienced some revenue press reports have raised questions regarding those expen- shortfall but said it has not resulted in compensation cutbacks. ditures and activities. He also asked GAO to determine "nature and extent, if any," of relationship between advisory board and Cuban American National Foundation, organi- Musburger points finger at Pilson, Shaker zation that was instrumental in security congressional au- thorization of Radio and TV Marti. Miami businessman Former CBS Sports broadcaster Brent Musburger (see page Jorge Mas Canosa heads both. In second letter, Dingell 62) lashed out at CBS Sports President Neil Pilson and Exec- asked for audit of process that U.S. Information Agency utive Producer Ted Shaker last Thursday, April 5, on ABC's employes used in finding that, despite jamming, TV Marti Prime Time Live. Musburger, who decided to appear on the was being received in significant number of municipalities show when he "started reading all of these quotes from outside of Havana. unnamed CBS executives that I'm some kind of ogre and a terrible guy to work with," said that Pilson and Shaker "conspired" to get him out of CBS and that the contract Combined cable network ratings in prime time for 12 cable negotiations were a "sham." CBS, Musburger said, never networks in first quarter was off slightly from previous year, intended to sign him. "It was a set -up all the way, a cha- dropping from 14.8 to 14.5. According to Group W Satellite rade," Musburger said. Communications research, based on Nielsen tracking num- As for his relationship with Shaker, Musberger told Sam bers, USA rose from 2.2 to 2.4, CNN -Headline News from 1.5 Donaldson that Shaker "wants puppets for announcers, not to 1.6, TNT from 1.4 to 1.5 and Discovery from 0.9 to 1.0. people who think for themselves." Musburger said that Lifetime and Nick at Nite remained flat at 0.9. Showing Shaker, through a producer, told him not to mention Hank drops were ESPN, from 2.2 to 2.0; WTBS(TV) Atlanta, from 2.6 Gathers (the Loyola -Marymount College basketball star who to 2.5; Nashville Network from 1.0 to 0.9; MTV, from 0.9 to died on the court last month) on the air anymore. Musburger 0.6, and VH -1, from 0.3 to 0.2. also told Donaldson that the reason he covered so many o events for CBS Sports was because "they asked me to do House Energy and Commerce Committee Chairman John everything." Dingell (D- Mich.) has told House Budget Committee Chair- On his future, Musburger said that he will be back on the man Leon Panetta (D- Calif.) that spectrum fees present "polit- air and that he does not have to be paid $2 million a year (his ical problems," and could not pass his committee. Dingell salary at CBS). On what will happen at CBS, Musburger said wrote Panetta as Budget Committee begins hunt for reve- he feels "sorry for all the friends and the people that I have nue to help pay off deficit. left behind over there who are involved in this now and are o going to have tremendous problems economically, because Jacor Communications Inc. sold WQIK -AM -FM Jacksonville, Fla.; of what they spent for baseball.... It's going to be a tough WMJIIFM) Cleveland and wYHYWM) Nashville for $45 million. Jac - place." sonville stations were bought by Capstar Communications, Through a CBS spokesperson, Shaker said that he wishes by Steven Hicks and Robert F.X. Sillerman, for $13 to "remember Brent the way he was Monday night, gracious headed million and Nashville stations were sold to and professional." Pilson said that Musberger's appearance cash. Cleveland for on Prime Time Live was "disappointing to watch." LBI Holdings, headed by Sillerman and Carl Hirsch, $32 million. Jacor is headed by Terry Robinson and owns CBS announced late last week that Jack Buck will be Tim McCarver's partner in the broadcast booth when CBS's WGST(AM) -WPCH(FM) Atlanta, WLW(AM)- WEBN(FM) Cincinnati, baseball coverage starts April 14. -JF WMYU(FM) Seivereville, Tenn. (Nashville), KOA(AM) -KRF(FM) Denver and WFLZ(FM) Tampa, Fla. W0IK(AM) is fulltimer on 1320 khz with 5 kw. Wo.IK(FM) is on 99.1 mhz with 100 kw

Broadcasting Apr 9 1990 96 Peabody Awards: Best in the broadcast business

University of Georgia College of Journalism and Mass Commu- nication's 50th annual George Foster Peabody Awards ( "In Brief," March 19) was held last night of NAB convention, April 3, at Georgia World Congress Center in Atlanta. Top row, left to right: University President Charles B. Knapp with John Sacret Young, executive producer of China Beach, for episode "Vets." Knapp with Pat Faulstich, CBS -TV vice president, motion pictures for television, for Lonesome Dove. CNN President Burt Reinhardt, shown with NBC News commentator John Chancel- lor, for CNN's coverage of China crisis. NBC News anchor Tom Brokaw, shown with dean of College of Journalism, J. Thomas lor. J. Leonard Reinsch, retired head of Cox Broadcasting, also Russell, accepting for NBC News Special: To Be an American. received individual honor. It was accepted on Reinsch's behalf Bottom row, left to right: David Brinkley was presented with by Cliff Kirtland, Cox board chairman, and presented by Pea- individual award for "distinguished broadcasting" by Chancel- body Awards director Worth McDougald.

TBS readies new TNT rate card; pulls back local NBA avails

Turner Broadcasting Systems plans to take its new rate card for program on TNT, as well as new NFL programing on CNN. TNT to cable affiliates over the next few weeks, in concert with Turner plans to announce its NFL schedule April 15. its marketing and promotion plans for the NFL. Turner also disclosed last week it was reducing the local Because of its new NFL package, TNT's 20 -cent rate card for operator ad inventory in the NBA next year, from eight 30- 1990 will rise 12 cents, but the exact date has not been deter- second spots to four. The new spots will be of higher value mined. Unlike ESPN's 14 -cent surcharge that takes effect July 1, because they will be within the game itself, Turner said. But the for those operators who sign, the Turner deal will allow some grace overall reduction is the tradeoff for keeping TNT rate increases period for operators, who may not begin paying the new 32 -cent as low as possible. The cost of TNT's program and sports rights rate for TNT until September or October, after the season starts. acquisition and the considerable pressure on operators to hold Many operators budgeted last year for a new ESPN rate, but the down rate increases has caused Turner to choose to take back Turner deal caught most by surprise, and the additional TNT costs some NBA inventory, rather than increase its TNT rate card any were not reflected in operators' 1990 budgets. further than it anticipates. Turner has already had some infor- To balance that increase, Turner will be offering cable opera- mal talks with its larger affiliates about the changes, it said. tors 24 30- second spots in each NFL contest, 21 during the It's expected that TNT's 1991 rate, now 25 cents, will rise to game and three at halftime. Turner calculates that cable opera- the upper 30 -cent range, with the inclusion of the NFL and tors can earn $1.40 per subscriber in local ad revenue from its continued expansion of TNT's original programing. Before package, which would roughly equal a 12- cent -per -month rate TNT's major sports rights acquisitions, the company contem- card jump over 12 months. The ad split will be roughly 60% plated a less than five -cent -per -year rate increase beyond 1991. national, 40% local. Turner is guaranteeing a regular season It would appear that the 1992 rate card will be in the mid -40- rating close to a 10, the company confirmed. cent range while the 1993 card will be in the upper 40 -cent To support the NFL, Turner plans to spend $18 million in range. Those increases will not only reflect the sports acquisi- cross-channel promotion across its networks, which between tions, but inflationary costs and the commitment to expanded them hit every major advertising demographic, Turner said. The original production. Although the prices may appear steep to company will spend about another $3 million in consumer ad- operators, Turner said the plan is cable friendly and reflects the vertising and $1 million in affiliate advertising support. investment needed to lift TNT, one of the highest -rated cable In addition to the game, there will be a one-hour pre -game networks, to the level of ABC, NBC or CBS. -Ms and antenna 1,014 feet above average terrain. WMJI(FM) is on Producer Tom Werner, half of Carsey- Werner Productions 105.7 mhz with 27 kw and antenna 900 feet above average team, joined with nine other Southern California investors in terrain. WYHY(FM) is on 107.5 mhz with 58 kw and antenna signing letter of intent to purchase San Diego Padres from 1,234 feet above average terrain. Broker: Americom. owner Joan Kroc for approximately $75 million. o

Joan Rivers's nationally syndicated talk show will become live CBS Inc. will pool technicians who formerly worked exclusive- broadcast from New York, beginning April 30. Any of pro- ly for CBS News division. Of about 2,000 technicians em- gram's 146 affiliates unable to carry live feed are expected to ployed by CBS Inc., approximately 200 are allocated to news air show on one -day delay. division, said CBS Senior VP George Schweitzer.

Broadcasting Apr 9 1990 97 C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E

IHditorialso

Tauzin to the rescue? Let's recap for a moment: TV Marti launched, and almost immediately was jammed. Its third day up, it was knocked off Representative Billy Tauzin (D -La.) is a remarkably able politi- by weather and "unspecified" problems. The ITU seems to cian to have in your corner. Imagine having him in two corners. think it is in violation of an international treaty. Retaliatory That's what may happen in upcoming weeks if Tauzin's offer high -power broadcasts from Cuba are apparently causing seri- to mediate the mess between broadcasting and cable is accepted ous interference to U.S. clear channels and regionals. TV Marti by both sides. Eddie Fritts, representing his National Associa- may be causing interference to Cuban TV stations. And a war of tion of Broadcasters, has already signed on. Jim Mooney, for waves, already an unsettling prospect, could conceivably bal- the National Cable Television Association, has reservations but loon into another kind of war. hasn't said no. Huge, disastrous silliness just about sums it up. This page, which just last week called for a dialogue* between our two Fifth Estate constituents, hopes cable will come to the table. That industry is concerned that broadcasters will Like a bad penny claim standing in a number of issues cable feels are not a matter for negotiation between them-cable rate reregulation, for ex- Another ad tax has cropped up, this time in Madison Avenue's ample. We like Congressman Tauzin's view that ''I don't want back yard. Two New York state assemblymen, Edward Sullivan to write an agenda for them; I just want them to get together." and Alexander Grannis-both from Manhattan -circulated a If a journey of a thousand miles begins with a single step, "dear colleague" letter suggesting various revenue raising op- agreement begins with a single word. tions, including a services tax on advertising. Such a tax was passed a couple of years ago in Florida, where what it mostly raised was the ire of broadcasters and advertisers. It proved a *What we didn't call for, unfortunately, was a cessation of political and economic nightmare and was eventually with- hostilities. That may be even harder to effect. The bad blood drawn. A similar tax was proposed recently in Kentucky, but between these industries runs so deep, and so wide, that it later dropped, thanks in part to the lobbying efforts of Fifth makes professional dialogue almost impossible. A principal-if Estaters. unwritten -component of an ultimate agreement should be a As was pointed out during Florida's recent unpleasantness, recognition that both are legitimate media occupying lawful these revenue raising schemes have a habit of cropping up like territory within the Fifth Estate. crabgrass in state legislatures separated by great distances but linked by a common need to make dents in deficits. That is why they must be fought hard and early wherever they sprout. It is Up, up and awry still early in New York. Although Assemblyman Sullivan had taken steps to draft legislation including the ad taxes, represen- TV Marti began test operation two weeks ago (BROADCASTING, tatives of the major advertising associations met with New York April 2). Within minutes of its start-up, retaliatory jamming state legislators last week and came away with the impression from the Cubans promised produced serious interfer- -as -had that the "immediate crisis" is over (see "Closed Circuit ") and ence to the signal. The following day jamming began within that legislation would not be introduced, at least in the near three minutes of start-up. The third day, jamming began within term. But, New York's billion -dollar -plus shortfall, which is minutes again, but it was overkill since a thunderstorm and expected to have grown several hundred million dollars by its "unspecified" technical difficulties had already forced the sta- next quarterly reckoning, may well force the issue's return. tion off the air. The VOA also reported that Havana television The advertising industry still believes the ad tax in New York stations had suffered interference to at least four channels begin- to be a clear and present danger. ning 10 minutes after the station went on the air, although there Fifth Estaters are forewarned. was no word on the source of the interference. An inauspicious start, indeed, and one that helped vault TV Marti into the national media spotlight, where its flaws were getting wider scrutiny and the plot continued to thicken. OABCDEFGNIJKLMNOPQRSTUVwxYz One place the spotlight hit was the NAB convention last week, where President Bush wrapped TV Marti in a flag of patriotism, trying to solicit broadcaster support and equating that support with a vote for freedom. Representative Al Swift (D- Wash.), who was also in attendance at the convention (and who headed a delegation to Havana last year to discuss the issue), saw it differently. He suggested that it was a misguided in effort that, the worst case, might escalate into armed conflict, too after which it would be rightly viewed as "huge, disastrous silliness." As this magazine went to press last week, TV Marti continued to be buffeted by events. Perhaps most damaging, the State Department had received a letter from an arm of the Internation- al Telecommunications Union saying that, in response to a Cuban complaint of interference from TV Marti, it seemed to .xn or by lack Schmidt feel the U.S. was in treaty violation and asked for "prompt Drawn for BROADCASTING action in eliminating this harmful interference." "It's a list of all the stations Jerry has worked for."

Broadcasting Apr 9 1990 98 The Federal Communications Bar Association and the Editors of Broadcasting Magazine Present The Fourth Annual Broadcasting/Cable Interface

June 11, 1990 The Westin Hotel Washington, D.C.

Featuring Jerry Agema, Tribune Broadcasting Howard Anderson, Yankee Group Paul Bortz, Bortz & Co. Joseph Collins, ATC Antoinette Cook, Senate Commerce Committee Brian Deevy, Daniels & Associates Chuck Dolan, Cablevision Systems FCC Commissioner Ervin Duggan Tim Dyk, Jones Day Reavis & Pogue Ken Elkins, Pulitzer Broadcasting Eddie Fritts, National Association of Broadcasters Ward Huey, Belo Broadcasting Larry Irving, House Telecommunications Subcommittee Diane S. Killory, Morrison & Foerster Jay Kriegel, CBS David Leach, House Commerce Committee Milton Maltz, Malrite FCC Commissioner Sherrie Marshall Rick Michaels, Communications Equity Associates James P. Mooney, National Cable Television Association Preston Padden, Fox Broadcasting Robert Pettit, FCC FCC Commissioner James H. Quello John Reidy, Drexel Burnham Lambert James Robbins, Cox Cable Charles Schott, FCC FCC Chairman Alfred C. Sikes Roy Stewart, FCC The Honorable Tom Tauke Ted Turner, Turner Broadcasting Robert Wright, NBC Dick Zaragoza, Federal Communications Bar Association Additional participants to be announced Registration Fee $450 FCBA members $350 E Second and succeeding registrants from same firm or company $300

Address inquiries to Corporate Relations Department, Broadcasting, 1705 DeSales Street N.W., Washington, D.C. 20036, 202- 659 -2340 BUILT TO SURVIVE SIE MORNING ZOO

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