FOR THE RECORD

WHUM -TV (61) CBS; II-R; 219,870 TENNESSEE KTSM-TV (9) NBC; Hollingbery; 53,481 Scranton- Ft. Worth- s- WARM -TV (16) ABC; Hollingbery; 168,500 Chattanooga- WBAP -TV (5) ABC, NBC; Free & Peters; WGBI -TV (22) CBS; Blair; 172,000 WDEF -TV (12) ABC, CBS, NBC, DuM; Bran- 401,000 WTVU (73) Everett -McKinney; 150,424 ham; 91,450 Texas State Network (11) Initial Decision Sharont- Mountain City Tv Inc. (3) Initial Decision 8/23/54 WSHA (39) 1/27/54 -Unknown 7/5/54 Galveston - Wilkes- Barre- Jacksont- cKGUL -TV (11) CBS; CBS Spot Sls.; 325,000 WBRE -TV (28) NBC; Headley -Reed; 171,000 WDXI-TV (7) Burn- Smith; 12/2/53 -Oct. '54 325,000 WILK -TV (34) ABC. DuM; Avery- Knodel; Johnson City- Harlingent (Brownsville, McAllen, Weslaco) - 180,000 WJHL -TV (11) ABC, CBS, NBC, DuM; Pear- KGBT -TV (4) ABC, CBS, DuM; Pearson; 37,880 Williamsportt- son; 68,917 Houston - WRAK-TV (36) Everett -McKinney; 11/13/52 - Knoxville - KNUZ-TV (39) See footnote (d) Jan. '55 WATE (6) ABC, NBC; Avery -Knodel; 86,980 KPRC -TV (2) NBC; Petry; 357,000 York- WTSK -TV (26) ABC, CBS, DuM; Pearson; 78. KTLK (13) 2/23 /54- Unknown s. WNOW -TV (49) DuM; Forjoe; 87,400 900 KTVP (23) 1/8/53-Unknown WSBA -TV (43) ABC; Young; 86,400 Memphis- 281500 (29) 6 Unknown RHODE ISLAND WHBQ -TV (13) CBS; Blair; 291,181 KXYZ -TV /18 /53- WMCT (5) ABC, NBC, DuM; Branham; 291,181 Longviewt- Providence- WREC Broadcasting Service (3) Initial Deci- KTVE (32) Forjoe; 24,171 P- WJAR -TV (10) ABC, CBS, NBC, DuM; Weed; Lubbock - 1,134,473 sion 8/2'7/54 KCBD -TV (11) ABC, NBC; Raymer; 59,596 WNET (16) ABC, CBS, DuM; Raymer; 41,790 Nashville- KDUB -TV (13) CBS, DuM; Avery- Knodel; WPRO -TV (12) Blair; 9/2/53- Unknown (grant- WSIX -TV (8) CBS; Hollingbery; 194,682 59,596 ed STA Sept. 23) WSM -TV (4) NBC, DuM; Petry; 194,682 KFYO -TV (5) Katz; 5 /7 /53- Unknown Old Hickory, (Nashville)- Midland- SOUTH CAROLINA WLAC -TV (5) CBS; Katz KMID -TV (2) ABC, CBS, NBC, DuM; Venard; Aikent- 37,500 WAKN-TV (54) 10/21/53- Unknown TEXAS San Angelo- Anderson- KTXL -TV (8) ABC, CBS, NBC, DuM; Venard; WAIM -TV Abilenet- (40) CBS; Headley -Reed; 51.000 KRBC -TV (9) ABC. NBC, DuM; Pearson; 35.607 35,000 Camdent- San Antonio - WACA-TV (15) 6/3/53- Unknown Amarillo - KALA (35) 3/26 /53- Unknown Charleston- KFDA -TV (10) ABC, CBS; Branham; 54,456 KCOR-TV (41) O'Connell; 5/12/54- 11/1/54 WCSC -TV (5) ABC, CBS; Free & Peters; KGNC -TV (4) NBC, DuM; Katz; 54,456 KGBS -TV (5) ABC, CBS, DuM; Katz; 207,658 115,137 KLYN -TV (7) 12/11/53- Unknown WOAI -TV (4) NBC; Petry; 207,658 WUSN -TV (2) NBC, DuM; H -R, 3/25/54- 9/25/54 Sweetwatert- Columbia- Austin - KPAR-TV (12) CBS; Avery -Knodel; 8/26/53- ". WCOS -TV (25) ABC; Headley -Reed; 58,300 KTBC -TV (7) ABC, CBS, NBC, DuM; Raymer; Unknown WIS -TV (10) NBC; Free & Peters; 122.488 85,722 Temple- WNOK -TV (67) CBS, DuM; Raymer; 56,000 Beaumontt- KCEN -TV (6) NBC; Hollingbery; 85,112 Florencet- Texarkana (also Texarkana, Ark.)- (8) KBMT (31) ABC, NBC, DuM; Forjoe; 28,108 WBTW CBS; 11/25/53- 9/26/54 Beaumont Bcstg. Corp. (6) 8/4/54 -Dec. '54 - KCMC -TV (6) ABC, CBS, DuM; Venard; 81,124 Greenville- Big Springt- Tylert- WFBC -TV (4) NBC; Weed; 277,632 KBST-TV (4) 7/22/54- Unknown KETX (19) CBS. NBC, DuM; Pearson; 28,405 WGVL (23) ABC, DuM; H -R; 75,300 KLTV (7) ABC; Pearson; 12/7/54 -Oct. '54 Spartanburgt- Corpus Christ)t- Victoriat- WSPA-TV (7) CBS; Hollingbery; 11/25/53- KVDO -TV (22) NBC; Young; 14,744 KNAL (19) Best; 3 /26 /53- Unknown Early '55 KTLG (43) 12/9 /53- Unknown Wacot- SOUTH DAKOTA Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 KANG -TV (34) ABC. DuM; Pearson; 43,650 Dallas Weslacot (Brownsville, Harlingen. McAllen)- Sioux Fallst- - KRGV -TV (5) NBC; Raymer; 40,375 KELO -TV (11) ABC, CBS, NBC, DuM; Raymer; KDTX (23) 1/15/53- Unknown 83,210 KLIF -TV (29) 2/12/53- Unknown Wichita Falls - KRLD -TV (4) CBS; Branham; 400,704 KFDX -TV (3) ABC, NBC; Raymer; 71,000 Directory information is in following order: call WFAA -TV (8) ABC, NBC, DuM; Petry; 398,000 KWFT -TV (6) CBS. DuM; Blair; 85.300 letters, channel, network affiliation, national rep- El Paso- UTAH resentative; market set count for operating sta- KROD -TV (4) ABC, CBS, DuM; Branham; tions; date of grant and commencement target 55,491 Provot- date for grantees. KELP -TV (13) Forjoe; 3/18/54 -Fall '54 KO V O -T V (11) 12/2/53- Unknown Salt Lake City- KSL -TV (5) ABC, CBS, DuM; CBS Spot Sls.; 165,200 Cnl-t Rn nt.'s) KTVT (4) NBC; Blair; 165,200 KUTV (2) ABC; Hollingbery; 3/26/53-9/26/54 "You and I were both amazed VERMONT mountains at the of mail which Aegy,tyl, 1954 Montpeliert- we received early this summer in WMVT (3) ABC, CBS; Weed response to the Kit Carson VIRGINIA Danvlllet- Kerchief promotion. WBTM -TV (24) ABC; Gill -Perna; 21,545 Hampton (Norfolk)- Alr. S. A. Grayson, CF,unl Nahger WVEC -TV (15) NBC; Rambeau; 110,000 Mall TV Midland, Tens Harrisonburg- "- WSVA -TV (3) ABC, CBS, NBC, DuM; Pearson; veer aid, 86.432 Yoe Lynchburg- the response to this tad I were boa, amazed al the monaláin of mall white .e re- ... ceived early MIA u mMer an trepan,. it the Kt, canon Karats( WLVA -TV (13) ABC, CBS, DuM; Hollingbery; promotion was more than 50% Promotion. 120,000 We have io., ;eneICM word from the Advertising Department of Newport News- above the average response lea coca-Cole company Dhst the n.porue to Dpi. pramodon w,. WACH -TV (33) more '. Walker than 50% above the aver response llvpugeoot lee tabu al Norfolk- throughout the areas of the United the United Slats where It ws tried lest-year. For the purpoaa of Ibis comparison 30, -000 TV borne. were estimated to be In your cov- WTAR -TV (3) ABC, CBS, DuM; Petry; 329,247 States where it was tried last year erage area, s a we 'received replies (with N. 25a enelwed) from WTOV -TV (27) ABC, DuM; Forjoe; 112,000 w ell over 10%of them, Alec, our returns IA nluloo to the number WVEC -TV (15) Hampton o f carton emffees used showed a similarly higher percentage of re- See . 32,000 TV homes were turn N relation to the national avenge.' Petersburgt- Southslde Virginia Telecasting Corp. (8) Initial estimated to be in your coverage For some tame now we Moe been well aware of the eUaieene of Tv advertising In our area, but this was our fleet op orwniry to get Decision 5/25/54 area and we received replies (with an &deco., 0emr.rl.on wtth other tae... Richmond WOTV -(29) 12/2/53- Unknown the 25c enclosed) from well . -Cordi 1T your., WTVR (6) NBC; Blair; 462,058 over 10% of them." Roanoke- President WSLS -TV (10) ABC, NBC; Avery- Knodel; 267,837 JCU'm, WASHINGTON Bellingham+ - KVOS -TV (12) DuM; Forjoe; 76,146 Seattle (Tacoma) - a- KING -TV (5) ABC; Blair; 370,100 KOMO -TV (4) NBC; Hollingbery; 370,100 KCTS (9) 12/23/53- Dec. '54 KCTL (20) 4/7/54- Unknown Spokane - KHQ -TV (6) NBC; Katz; 79,567 KXLY -TV (4) CBS, DuM; Avery- Knodel; 87,027 KREM -TV (2) Bolling; 3/18/54- 10/1/54 Tacoma (Seattle) - as. KMO -TV (13) Branham; 370,100 KTNT -TV (11) CBS, DuM; Weed; 370,100 Vancouvert- KVAN-TV (21) Bolling; 9/25 /53- Unknown Yakima - T Channel 2 KIMA-TV (29) ABC, CBS, NBC, DuM; Weed; KM ID V Midland- Odessa, Texas 28,337 WEST VIRGINIA Venard- Rintoul S. McConnell Clarke -Brown Co., Dolles S. A. Grayson Charleston- National Representatives Representatives General Manager ". WKNA -TV (49) ABC; Weed; 42,942 Southwestern WCHS -TV (8) CBS, DuM; Branham Page 120 September 20, 1954 BROADCASTING TELECASTING