Tiffany & Co. Opens Concept Stores at Rockefeller Center and Grand Central Terminal | 1

Tiffany & Co. today announced the opening of concept stores at two New York City destinations – Rockefeller Center and Grand Central Terminal – offering a curated selection of jewelry and its new Home & Accessories collection in a unique, intimate retail environment. These boutiques represent Tiffany’s only New York locations beyond its Fifth Avenue, Wall Street and SoHo stores, and a fresh perspective on the brand.

“Tiffany & Co. has long been a destination for visitors from around the world,” said Philippe Galtie, senior vice president, Tiffany & Co. “With new concept stores at two iconic New York City landmarks, we’re embracing the spirit of gifting this holiday season and beyond.”

The interiors of each store echo this year’s holiday flagship store windows and campaign, which are reinterpretations of Gene Moore’s legendary windows (Moore was Tiffany’s vice president of window display from 1955 to 1994). The stores will feature articulated wooden drawing figures in playful scenarios, pegboard towers and shipping crate displays showcasing Tiffany designs, including Tiffany T, Tiffany HardWear, Return to Tiffany® as well as elevated Everyday Objects and leather goods. The aesthetic details are a nod to Moore’s visionary styling that married wit and humor with the unexpected.

The Rockefeller Center location will be approximately 800 square feet, while Grand Central will have a slightly larger footprint of 1,200 square feet, both including back-of-house.

The concept stores will open for approximately 12–18 months, beginning with Rockefeller Center in early November followed by Grand Central Terminal in mid-November, with the following hours:

• Rockefeller Center: Monday–Saturday, 10 a.m.–7 p.m.; Sunday, 12–5 p.m.

• Grand Central Terminal: Monday–Friday, 8 a.m.–8 p.m.; Saturday, 10 a.m.–8 p.m.; Sunday, 11 a.m.–6 p.m.

About Tiffany Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweler and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewelry and luxury accessories. The company operates more than 300 TIFFANY & CO. stores in more than 20 countries.

TIFFANY, T&CO., TIFFANY & CO., RETURN TO TIFFANY, the TIFFANY BLUE BOX, the color and mark TIFFANY BLUE are trademarks of Tiffany and Company and its affiliates.