Economic Geography Study on the Formation of Taobao Village: Taking
Economic Geography Vol. 35, No. 12, 90–97 Dec. 2015 Study on the formation of Taobao Village: taking Dongfeng Village and Junpu Village as examples ZENG Yiwu1, QIU Dongmao1, SHEN Yiting2, GUO Hongdong1 1. The Center for Agriculture and Rural Development, Zhejiang University, Hangzhou 310058, Zhejiang, China; 2. Information Center, Zhejiang Radio & Television University, Hangzhou 310030, Zhejiang, China Abstract: Based on typical cases of Dongfeng Village and Junpu Village, this paper analyzed the formation of Taobao Village. It is found that the formation of Taobao Village includes five processes: introduction of Taobao projects, primary diffusion, accelerated diffusion, collective cooperation and vertical agglomeration. They can be reduced into two stages. In the first stage, the germination and initial development of Taobao Village only rely on the folk spontaneous forces; secondly, the government begins to intervene, the e-commerce association is set up, and all kinds of service providers are stationed in the village. To speed up the formation of those embryonic Taobao Villages, the government’s support is necessary, and the key point is intensifying scientific guidance and service ability, and improving supply level of public goods timely. To cultivate more new Taobao Villages, some incubation measures can be taken, such as reinforcing infrastructure construction, enhancing the cost advantage of rural entrepreneurship, excavating the potential of local traditional industries, and encouraging some migrant workers of the new generation and university graduates to return. Keywords: E-commerce, farmer entrepreneurship, Taobao Village, Internet plus CLC number: F320, F724.6 As the typical product of “Internet + rural economy,” and Donggao Village of Qinghe County of Hebei Province.
[Show full text]