THE MAP FOUNDATION
Inspiring the next generation of entrepreneurs, innovators and visual storytellers
MAP FOUNDATION CASE STATEMENT THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION
We stand for unlocking the highest aspirations of the human heart: INTRODUCTION 4 THE MISSION to push beyond limits, fear & imagination to achieve the impossible.
THE MAP FOUNDATION 7 OVERVIEW
PROGRAMS 8 EDUCATION PRESERVATION
TIMELINE 16 YEAR ONE ACTIVITIES AFTER YEAR ONE ACTIVITIES
THE OPPORTUNITY 18 NAMING OPPORTUNITIES
WHO IS INVOLVED 20 ADVISORY BOARD PARTNERS AMBASSADORS FEARLESS GENIUS PRESS TO DATE
APPENDIX A THE ARCHIVE 32 ABOUT THE ARCHIVE SILICON VALLEY PROJECT COMMISSIONED WORK — ADVERTISING COMMISSIONED WORK — STOCK PHOTOGRAPHY EDITORIAL BOOKS FINE ART & LIMITED EDITION PRINTS
APPENDIX B CURRENT PROJECTS 74 FEARLESS GENIUS
On the cover: Opening night of Fearless Genius exhibition at the Computer History Museum, July 9, 2014. The exhibit set attendance records at the museum and was attended by Silicon Valley legends such as Gordon Moore, Arthur Rock, Donna Dubinsky, Floyd Kvamme and many more. Fearless Genius is the first success resulting from preservation efforts of the Douglas Menuez Photography Collection at Stanford University Libraries. THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION
THE MISSION
The Menuez Archive Projects Foundation (MAP Foundation) educates, challenges and
inspires the next generation of entrepreneurs, innovators and visual storytellers. Dan’l Lewin — Passing on the Culture Corporate Vice President, Technology & Civic Engagement The mission is carried out by producing cross-media projects and education programs that Microsoft use visual storytelling to explore contemporary history, unresolved social issues and our
rapidly changing culture. In the mid-1980s, Silicon Valley was rising up from silicon to systems — systems that people could use. These personal computers were emerging as the fundamental driver of innovation in society, and as tools for the mind. They could capture and display words, sounds and pictures. With the founding of NeXT in 1985, Steve Jobs and a team of five co- founders, seasoned from creating the Macintosh, established one of the places to be for entrepreneurs who believed in empowering people through technology. Doug Menuez was invited to capture the essence of this energy and enthusiasm by the NeXT team. And he did so, brilliantly, through the lens, in vivid black and white, as only Doug can do.
For the next fifteen years, leading up to the bursting of the tech bubble around Y2K, Doug took his unique formula and captured the spirit of Silicon Valley like no other. Beyond the pictures in this archive, which unto themselves tell the story of the times, Doug captured the spirit, imagination and stories of the people in his unique and unassuming manner.
Beyond preservation, the foundation will be a place from which essential lessons and imagery will flow, helping the next generation of entrepreneurs learn and absorb inspiration modeled in those essential years. It’s through stories — pictures and words — Award-winning documentary photographer Doug Menuez was the 3013th person to set foot on the North that culture is passed on, and with this collection, the essential spirit of the times will live Pole; crossed the Sahara to cover the famine in Ethiopia; photographed abandoned lepers in the Amazon; shot numerous celebrities and sports figures, as well as Presidents Bush 41 and Clinton; and covered the drug on for future generations. wars, the AIDS and homeless crises, and many other subjects over the course of his 30-year career. Beginning in 1985, Steve Jobs and many notable Silicon Valley leaders allowed Doug to document them in action during the digital revolution. Now, he’s undertaking his most important work yet: passing on his knowledge through the MAP Foundation to inspire the next generation of entrepreneurs, innovators and visual storytellers. 4 5 THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION
THE MAP FOUNDATION
OVERVIEW Michael Keller — Thoughts on the Archive’s Preservation
STRUCTURE Director, Academic Resources The Douglas Menuez Photography Collection at Stanford University Libraries, with its core Stanford University Libraries Silicon Valley documentary photography, is the basis for two main component areas of operation of the foundation — education and preservation.
Doug Menuez is not only an extraordinary photojournalist and artist, he is a deep thinker WHY IS PRESERVING THE ARCHIVE SO IMPORTANT? and astute observer of the life around us. I am proud that he has entrusted his archive to Stanford University Libraries’ stated goal for the archive is to maintain and safeguard these rare images for use by scholars and historians. The purchase and donation of the archive the custodianship of the Stanford University Libraries, and I am pleased to offer my to the foundation will fulfill that ambition and allow future generations to forever benefit wholehearted support for his foundation. With his vast collection of images from the from the archive’s content, the most notable of which is the Silicon Valley material and the role it will play with young entrepreneurs. With worldwide press coverage, exhibitions and heyday of the Silicon Valley phenomenon, he has a compelling, coherent and instructive lectures, the Fearless Genius project has already made an impact. However, these events story to tell, one that has not fully been told and can be told uniquely through the creative focused on only 7,000 scans of the 250,000 total images that Menuez shot in Silicon Val- ley. Within the unscanned archive, there are many more stories to be shared about the merger of image and text that he has envisioned. sacrifices and struggles of the people inventing new technology during the digital revolution. The archive’s content will provide invaluable and relevant lessons from that era and play an important role in the education of the youth of today and tomorrow. Silicon We have been working with Doug for eleven years to implement the transfer, organization, Valley is by nature focused on the next cool thing. However, the best possible future cannot be created without understanding its history. description and digitization of his archive. Most of these processes are well advanced, but there is much work remaining to be done. My own hope and objective is to make this ARCHIVE STATUS
archive as accessible as possible to scholars, to enhance the narrative power and In 2004, Menuez gifted the physical material — film, prints, papers — to Stanford Uni- research value of our Silicon Valley Archives. Doug’s goals are highly complementary to versity Libraries, and the Douglas Menuez Photography Collection at Stanford Univer- sity Libraries was created. Menuez retained ownership of all copyrights to the material. these, and work done for either purpose contributes to the other. It all comes down to Stanford’s intention was to preserve, research, scan and make the images available as an academic and historical resource. Due to budget cuts, however, only 7,000 images were access to and outreach for these important and now-historical images. scanned by the Library, and in 2007, they asked Menuez to help with funding.
ENTREPRENEURSHIP & INNOVATION
The MAP Foundation plans to support its operational activity in perpetuity by licensing the archive’s content and by using revenue generated from programming as a supplementary source of funding, in addition to donations. MAP’s model is a template for institutions that want to realize value from archives and reward the creators of their content.
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PROGRAMS For that to happen, some experts believe society needs to shift today’s pervasive short- term attitudes to foster the kind of long-term investment thinking that built Silicon Valley in the first place. The biggest breakthroughs often come only after years of research, but aside from some corporate R&D projects and (decreasing) government funding, there are scant sources of financing available for multi-year initiatives. Entrepreneurs are finding it EDUCATION increasingly difficult to secure the resources required to tackle ongoing, multipronged crises such as climate change.
The MAP Foundation’s initial undertaking is to produce education programs about the In addition to these challenges, the industry must address issues involving leadership; job digital revolution for various learning groups, from junior high to MBA level. To accomplish creation in an age of burgeoning artificial intelligence; the fostering of greater creativity this, the foundation will leverage the Silicon Valley images already available through the and innovation; the ethics of technology and its impact on the wider culture; and the archive and combine them with all-new content being produced for the Fearless Genius future of technology development. project. The MAP Foundation aims to stimulate dialog around all these issues through a compre- The eyewitness photographs, video interviews, research, text, graphics and animations hensive education program. Our educational efforts are split into three sub-categories: within this fantastic resource allow the foundation to share important stories from an ex- traordinary time in human history. These materials chronicle the passion and creativity that 1. Programming from project content drove the great innovators of this era, along with their breakthroughs and failures, 2. Cross-media projects aspirations and motivations, while creating context for understanding this very recent 3. Mentorship history that is not yet widely taught. Studies and analyses of this information trove will reveal certain themes and issues that are extremely relevant today. Each of these categories corresponds with one another and requires simultaneous preservation efforts and production of new content from cross-media projects to fuel The digital revolution led the world from the industrial age into the information age and current and future educational activities. even greater prosperity. Millions of jobs were created in the US and globally, along with untold wealth. Now, despite the current technological boom, Silicon Valley faces PROGRAMMING FROM PROJECT CONTENT significant obstacles in its pursuit of innovation. The archive content will be developed into an educational program available to For one thing, a dearth of qualified candidates has left millions of STEM positions in the US educational institutions, on the web, in various printed mediums and via popular unstaffed, hampering the ability of start-ups and established companies alike to take digital formats. This program will be directed by the foundation’s specialist in using optimal advantage of new ideas and emerging technologies. Our struggling education photojournalism as a teaching tool and in partnership with an experienced educational system is partly responsible for this scarcity, but it’s also the result of other factors, nonprofit (to be determined). Educators can utilize the content at multiple educational including: a persistent glass ceiling that dissuades women from entering or staying in the levels, from middle school to university studies. industry; hiring practices at many tech companies that fail to emphasize diversity, ignoring the proven benefits of a heterogeneous workforce; and immigration policies that The overall goal is to inspire the next generation of engineers and entrepreneurs, but also encourage foreign students to attend US schools but send them home once they’ve to get younger students to study math and science and consider careers in technology. graduated. Many pioneers of the digital revolution made great sacrifices to achieve the impossible. They were driven by a passion to invent and the power of their ideas. The programming While the world is enjoying the benefits of the maturing technology invented during the will share their heroic stories about overcoming adversity to create new technology that digital revolution — most everything used today is an iteration of earlier breakthroughs — changed the world. Showing students the history of the technology they use every day those innovations are nearing the end of their natural life-cycle. To turn the brilliant new will make the math and science behind it more accessible and interesting. Drawing on technologies percolating today into a new generation of life-altering advances, Silicon Menuez’s in-depth coverage of over 70 Silicon Valley companies, the foundation will also Valley needs to ensure that its companies and its culture are properly staffed and develop valuable case studies of tremendous success and devastating failure during the positioned to do so. quest for innovation; college-level and business schools can use these materials for class discussions, individual assignments and other purposes.
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SECTIONS OF THE FIRST EDUCATIONAL CURRICULUM PROGRAM - FEARLESS GENIUS
BEING AN ENTREPRENEUR
This section has two distinct learning objectives for students: to integrate observed qualities of entrepreneurship from course content into future business practice and to improve students’ abilities to analyize a given business environment and determine why a company was successful.
Being An Entrepreneur was developed by Doug Menuez alongside NYU photographic education specialist Ofelia Mangen and MIT Portugal MBA Professor Vikas Shah. The first course section is being taught during the fall 2015 semester at MIT Portual by Vikas Shah.
LEADERSHIP
The leadership section is currently under development.
DIVERSITY
The diversity section is currently under development.
CULTURE
The culture section is currently under development.
FINANCE
The finance section is currently under development.
SERENDIPITY
The serendipity section is currently under development.
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CROSS-MEDIA PROJECTS
The foundation will develop and produce ongoing cross-media projects; the revenue from those projects will provide additional financing for the foundation. Projects will include documentary films, web and television series, exhibitions, lectures and phone applications, among other ventures. Initially, these efforts will draw on existing stories in the archive, along with new material the foundation will produce. Over time, the foundation will generate new projects with completely new content as well as selected projects Ivy Ross — Awareness of Our History developed through the mentorship program.
MENTORSHIP Vice President, Head of Glass Google The mission of the mentorship program will be to identify and support a diverse group of up-and-coming, talented, young visual storytellers who will help the foundation produce select, worthy cross-media projects and/or education programs. The goal is to serve 30 people per year, with a conscious focus on providing opportunities to people from a Without knowing our own history, we can’t chart our best future. Doug’s archive contains variety of ethnic backgrounds. Most of the mentorship positions will be in the form of an priceless stories, photographs and lessons from the early digital revolution relevant for those internship, although other roles and opportunities may arise within specific projects. The foundation will also seek to partner with existing nonprofits to further its mission within its working to invent the impossible today. The idealistic beliefs of the early digital revolutionar- mentorship program. ies manifested themselves as real technology that changed everything in our world.
These photos and stories transmit important ideas that connect us to a shared history — we are building on the shoulders of giants — and help us remember the power and responsibility we as technologists have to do good in the world. They help us frame the conversation we are having today about challenges we face, such as diversity, education, privacy, climate change, culture, income inequality and more. Doug’s work challenges our assumptions by reminding us of the incredible sacrifices that were made in the ’80s and ’90s.
We need to aim high, dream big dreams and fight to solve the toughest problems. We must preserve this valuable archive as part of Stanford University Libraries’ larger collection of Silicon Valley history in order to help teach and inspire the coming generations.
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PROGRAMS 9. Stanford University Libraries: All scans with metadata and all physical film are then sent to the Stanford University Libraries upon completion of steps one through eight.
PRESERVATION
It is imperative that the work Menuez has produced over the past thirty years be properly preserved so future generations can interact with its contents. The foundation will unlock the power of ideas that these images represent. Below is the process by which the foundation will preserve Menuez’s work:
1. Assessment: Due to the extensive nature of the archive, the first step is for the picture editors to review and evaluate which material to start preserving. Approximately 80% of the archive film needs to be physically prepared — sorted, organized by subject, labeled — for editing.
2. Editing: The film is edited for best material by quality of images and content subject matter; edits are separated, labeled and designated for scanning.
3. Scanning: The foundation has formed a strategic partnership with National Geographic Imaging to scan at the highest possible quality. It is essential that the images be scanned with the finest quality — free of artifacts — for use in reproduction for books, fine art prints, exhibitions and various other forms of media.
4. Final edit: Scans of the material are reviewed, and another edit is done to eliminate any images deemed useful but not high-quality enough for retouching.
5. Retouching: Each image must undergo minor to significant retouching to add density and tone, as well as to fix color, remove dust and scratches, and otherwise repair damage to the negatives that have been in storage.
6. Keywording: Initial keywording is outsourced using software and filtered through by the foundation’s in-house librarian, who will then add and correct metadata and captions John Sculley masters his shyness to meet the press, Fremont, CA 1990 derived from researchers (who, what, where, when and why).
7. Database: This step involves data entry — every aspect of the film being scanned is [Doug Menuez’s archive] is the most unique insight on Steve Jobs never recorded in the foundation’s extensive database. Examples of included data are the name previously revealed. Absolutely fascinating photos and narrative, as Steve Jobs of the file and original shoot; how many negatives/slides resulted from the shoot; how many were scanned; and the model releases and usage rights of the film. The database we gave Doug Menuez permission to sit in on all meetings and follow him around create will be accessible to the team for production and licensing opportunities. for 3 years at NeXT. 8. Legal review: Each image is reviewed for usage availability for licensing. The vast majority of the archive is available for editorial use. All content with model releases allowing for commercial use needs to be scanned and entered into the database along — John Sculley, CEO Apple with any other usage information found in the original documents related to the shoot. 14 15 THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION
PROGRAMS
TIMELINE
YEAR ONE ACTIVITIES
The foundation is focusing its immediate attention on developing its first established educational curriculum with UK-based MBA Professor Vikas Shah, who teaches entrepreneurship and leadership at MIT Portugal. This educational curriculum development will provide the structure for the immediate and long-term educational perogratives of the foundation. Bill Gates, Laguna Niguel, CA 1992
The foundation also has partnered with the Computer HIstory Museum in Mountain AFTER YEAR ONE ACTIVITIES View, CA and will be developing educational content with the Museum for their Entrepreneurship programs. In the second year of operational educational activity, the foundation’s focus will be on continuing to develop and refine the curriculum with new content while simultaneously Additionally during the first three months of operation, the foundation will be optimizing growing the MBA educational programming by marketing its programs to as many quality its structure by hiring key employees, establishing policies and laying out its office space. outlets as possible. Having completed its field testing for junior high and high school The Director of Education will be responsible immediately for researching and outlining programs, the foundation will focus on developing curriculum for these programs and, proposed education programs for a range of learning groups. toward the latter part of year two, will start marketing the two additional programs more aggressively. In the last quarter of year two, MAP will start production on a future, to-be- Within the first six months, the foundation will start production of its first round of its own determined cross-media project. This effort will be separate from the structured school educational projects, which will include ingesting and editing the existing Fearless Genius curriculum but will involve activities that intermix professionals with students at various stills and video material, conducting new research and writing to produce the case studies levels of education. Subsequently, the foundation’s mentorship program will launch for the programs. alongside the launch of the cross-media production.
By month nine, the foundation will be field-testing its programs to determine which cur- In year two, MAP’s preservation activities will continue to focus on the Silicon Valley riculum fits best at the junior high, high school and college levels while simultaneously Archives content. Since MAP has currently scanned only 7,000 of the 250,000 images in instituting our MBA-level courses at influential institutions around the world. those archives, this process will inherently be time-consuming. During the editing phase of the process, MAP may very well determine, for example, that only 50,000 of the 250,000 It will take approximately two months to staff the preservation team appropriately. Once images are worth scanning. The team will nevertheless need to devote time to every the core team is established, the foundation will have the capacity to complete 1,000 image; while MAP may not value some of the material today, that same material could scans per month for the first eight months. As the foundation’s process becomes more become very important ten years from now. A critical part of the foundation’s efforts is efficient and streamlined, it is anticipated that the team will be able to develop 2,000 not only deciding which scans receive priority but also to log all of the unscanned material scans per month. into the database so everything can be easily accessed for scanning on demand if needed at a later time. The foundation has initially prioritized the preservation of the Silicon Valley section of the archive. The senior picture editor and historian from Stanford University Libraries will Depending on the amount of available funds, it is quite possible that, near the end of year determine the most important images within the remaining Silicon Valley Archives work to two, MAP will start to simultaneously preserve commercial, editorial and fine art images receive scanning priority. from the remaining unedited content of the archive.
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THE OPPORTUNITY THE OPPORTUNITY
NAMING OPPORTUNITIES MENTORSHIP Endowed Mentorship Director position $1,600,000 The MAP Foundation is seeking to engage with an individuals, corporations and Endowed mentorship program scholarship (1) $200,000 foundations to support the funding needs of the Foundation’s three year operational plan. Naming opportunities are available in Operations; Education (Curriculum - Fearless Genius, Mentorsip program scholarship (1) $10,000 Mentorship and Cross Media Projects) and Preservation.
CROSS MEDIA PROJECTS OPERATIONS Endowed Cross Media Projects Director position $1,600,000 Endowed Executive Director $3,000,000
Endowed Trustee $3,000,000 PRESERVATION Endowed Director of Development $2,000,000 Silicon Valley (Fearless Genius) (250,000 images) $1,500,000 Endowed Director of Technology $2,500,000 1985 - 1989 Early Development $250,000 1990 - 1994 Emergence $250,000 Endowed Director of Design $2,500,000 1995 - 1997 Maturation $250,000 1998 - 2000 Golden Years $250,000 2001 - 2009 After the Bursting Bubble $250,000 EDUCATION 2010 - tbd The New Boom $250,000 Endowed Education Director position $1,800,000 Commercial TBD Endowed education scholarship - graduate student (1) $400,000 Editorial TBD Education scholarship - graduate student (1) $20,000 Fine Art TBD
Politics TBD CURRICULUM - FEARLESS GENIUS Celebrities TBD Being an entrepreneur $250,000 World Events TBD Leadership $250,000 Nature TBD Diversity $250,000 Sports TBD Finance $250,000 More information about each naming opportunity upon request Serendipity $250,000 18 19 THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION
JOSEPH McNULTY JAY MILLER WHO IS INVOLVED cpa chairman, amtrust pacific mcnulty cpas attorney, map foundation ADVISORY BOARD
JEREMIE ALAMAZANI JENNIFER FEARON IVY ROSS LOUIS ROSSETTO group ceo president vp, head of glass co-founder square rock london venturelink advisers google wired
KRISTEN GALLIANI MIKE HAWLEY JOHN SCULLEY VIKAS SHAW entrepreneur director of special former ceo professor projects, mit pepsi, apple MIT Portugal eg conference, founder
JOHN HOLLAR MARK KAWANO MARC SILVER RICK SMOLAN director ceo, founder ceo ceo computer history museum storehouse.co square rock london against all odds productions
DAN’L LEWIN DAVID MAUER ELISABETH SUNDAY WHITNEY WILLIAMS corporate vice president, former president artist, philanthropist ceo technology & civic mattel usa williamsworks engagement microsoft
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WHO IS INVOLVED WHO IS INVOLVED
PARTNERS AMBASSADORS
OFELLA MANGEN global instructional technologist, nyu STANFORD NATIONAL TAE YOUNG WOO student, nyu UNIVERSITY GEOGRAPHIC
LIBRARIES IMAGING DEEPAK RAVINDRAN founder and ceo, innoz archive preservation archive preservation SANJAY VIJAYAKUMAR ceo, mobme wireless solutions
PRANAV KUMAR S ceo, startup village
ERICA SAMPSON director, williams sonoma COMPUTER HISTORY STOREHOUSE MUSEUM ambassador education partner
COGEO CONSULTING COGOSTAR campaign consulting FOUNDATION fiscal sponsor
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FINANCIAL TIMES http://www.ft.com/intl/cms/s/2/b7a695a6-3e5f-11e4-b7fc-00144feabdc0.html#slide0
WHO IS INVOLVED DARING FIREBALL http://daringfireball.net/linked/2014/11/04/fearless-genius
KOTTKE FEARLESS GENIUS PRESS TO DATE http://kottke.org/14/11/fearless-genius MEDIUM INC. MAGAZINE https://medium.com/backchannel/pictures-from-a-revolution-c7309fc4ce42 http://bit.ly/1vkufV6 https://medium.com/vantage/photographing-genius-ffe319735c77
BBC WORLD NEWS MARKETWATCH http://www.bbc.co.uk/programmes/p02db2hf http://www.marketwatch.com/story/fearless-genius-exhibit-to-debut-in-the-west-coast-at- the-computer-history-museum-on-july-9-2014-07-08 BBC TECHNOLOGY http://www.bbc.com/news/technology-30318850 FLIPBOARD https://flipboard.com/post/170968889/1410974156305.html ARISE TV ARISE AND SHINE MORNING SHOW http://www.vimeo.com/119139951 9TO5MAC http://9to5mac.com/community/doug-menuez-steve-jobs-photos/ SAN JOSE MERCURY NEWS http://bit.ly/1436y79 POPULAR MECHANICS http://www.popularmechanics.com/technology/gadgets/news/fearless-genius-the-digital- HUFFINGTON POST UK revolution-in-silicon-valley-1985-2000 http://www.huffingtonpost.co.uk/2014/12/03/rare-steve-jobs-pictures_n_6262166.html KIRKUS REVIEWS WIRED https://www.kirkusreviews.com/book-reviews/doug-menuez/fearless-genius/ http://www.wired.com/2014/11/doug-menuez-fearless-genius/ SFGATE TECHCRUNCH http://www.sfgate.com/books/article/Fearless-Genius-The-Digital-Revolution-in-5596850. http://techcrunch.com/gallery/never-before-seen-photos-of-steve-jobs-from-1985-2000/ php
VENTUREBEAT THE UNOFFICIAL APPLE WEBLOG http://venturebeat.com/2014/11/05/rare-and-unseen-photos-and-anecdotes-of-steve-jobs/ http://www.tuaw.com/2014/11/05/photos-from-silicon-valleys-early-years-show-jobs-in- his-natura/ BUSINESS INSIDER http://www.businessinsider.com/rare-photos-of-steve-jobs-revealed-from-photographers- ANNA DORFMAN three-year-documentary-2014-11 http://www.annadorfman.com/fearless-genius/
FORTUNE MAGAZINE IEEE SPECTRUM https://fortune.com/video/2014/06/01/why-next-wasnt-a-failure-for-steve-jobs/ http://spectrum.ieee.org/view-from-the-valley/at-work/innovation/watching-fearless-ge- nius-at-next-apple-and-others STOREHOUSE https://www.storehouse.co/stories/o60s5-fearless-genius C-SPAN http://www.c-span.org/video/?320409-1/book-discussion-fearless-genius
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SANJOSE.COM THE APPLE LOUNGE http://www.sanjose.com/fearless-genius-the-digital-revolution-in-silicon-valley- http://www.theapplelounge.com/news/fearless-genius-libro-fotografico-sui-geni-silicon- 1985-2000-e2117162 valley-negli-anni-80-90/
GOODREADS AGONISTICA http://www.goodreads.com/book/show/18170550-fearless-genius http://agonistica.com/fearless-genius-the-digital-revolution-in-silicon-valley-unpublished- photos-of-steve-jobs/ iHEARTAPPLE2 http://iheartapple2.com/post/101947395250 AJFON.RS http://www.ajfon.rs/blog/novosti/2810-fotografije-steve-jobs-a-iz-knjige-fearless-genius. LENSE html http://www.lense.fr/2014/11/06/fearless-genius-un-regard-intimiste-sur-les-dieux-de-la- sillicon-valley/ VEOOZ http://www.veooz.com/photos/OH80MNh.html GLOBENEWSWIRE http://globenewswire.com/news-release/2014/07/08/649416/10088524/en/Fearless-Ge- ALLEYWATCH nius-Exhibit-to-debut-in-the-West-Coast-at-the-Computer-History-Museum-on-July-9.html http://events.alleywatch.com/nyc-tech-startup-events/photographer-doug-menuez-on- documenting-the-digital-revolution-in-silicon-valley-from-1985-to-2000/ PUBLISHERS WEEKLY http://www.publishersweekly.com/978-1-4767-5269-3 BLOGM http://blogm.net/posts/fearless_genius-146071 YAHOO SMALL BUSINESS https://smallbusiness.yahoo.com/advisor/rare-older-photos-steve-jobs-203609239.html SYSMAGAZINE http://sysmagazine.com/posts/141200/ AMERICAN ILLUSTRATION – AMERICAN PHOTOGRAPHY http://www.ai-ap.com/publications/article/10954/doug-menuez-fearless-genius.html OK OK NO http://okoknoinc.blogspot.com/2014/11/steve-jobs-new-unseen-pictures-in.html DESIGN YOU TRUST http://designyoutrust.com/2012/10/fearless-genius-by-doug-menuez/ MAC-TALKS http://www.mac-talks.com/tag/fearless-genius/ PHOTO INDEPENDENT http://photoindependent.com/program-details/ MACLALALA2 https://maclalala2.wordpress.com/tag/fearless-genius/ WE HEART IT http://weheartit.com/entry/145331764 THE LITERATE LENS http://theliteratelens.com/2014/06/30/silicon-dreams-an-interview-with-doug-menuez/ SANDBOXGALLERY http://sandboxgallery.com/portal/?page_id=700&account=f1fa988780dd6769943e290e34 BMSROCKSTAR.COM 069a920c087140&exhibition=646cd6f8-3241-44ee-8e2d-0e22b1114d13 http://bmsrockstar.tumblr.com/post/98536343455/watch-fearless-genius-the-digital-revo- lution JORTPOSSEL.COM http://jortpossel.com/post/87988395830/fantastic-book-doug-menuez-fearless-genius SOCIALPLEX http://www.socialplex.com/event/1332/ TV NEWS ARCHIVE https://archive.org/details/CSPAN2_20140804_110000_Book_Discussion_on_Fearless_ FAIRER PLATORM Genius http://fairerplatform.com/2014/11/steve-jobs-relaxing/
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MICRON INFO ABRIL http://www.micron.com/about/blogs/2014/july/micron-sponsored-exhibit-chronicles-digi- http://info.abril.com.br/noticias/mercado/fotonoticias/cinco-fotos-ineditas-de-steve-jobs. tal-revolution shtml
PMA USA FOTOPOLIS http://pmanewsline.com/2014/08/24/witness-to-genius-photographer-keynotes-mobile- http://www.fotopolis.pl/n/19923/inne-oblicze-steve-jobsa/ conference/#.VF0JNoeLL6k APPARAT AVA 360 http://apparat.cc/news/fearless-genius/ http://www.ava360.com/fearless-genius-the-digital-revolution-in-silicon-val- ley-1985-2000-doug-menuez-at-tedxbeaconstreet_6072753e6.html TECHCRUNCH http://techcrunch.com/gallery/never-before-seen-photos-of-steve-jobs-from-1985-2000/ THE NEW YORK TIMES http://www.nytimes.com/2014/09/19/arts/spare-times-for-sept-19-25.html?_r=0 PAUSEFEST http://www.pausefest.com.au/news/intimate-photos-from-the-golden-age-of-silicon-val- 250 WORDS ley/ http://250words.com/2014/05/11-books-to-read-this-summer/ KONTENT METROACTIVE http://www.kontentapp.com/blog/intimate-photos-from-the-golden-age-of-silicon-valley http://www.metroactive.com/arts/Fearless-Genius-Digital-Revolution-in-Silicon-Valley- Computer-History-Museum.html DIGITAL JOURNAL http://www.digitaljournal.com/technology/op-ed-the-amazing-promise-of-silicon-valley- MACITYNET through-a-lens/article/413607 http://www.macitynet.it/steve-jobs-in-azione-nelle-foto-inedite-reporter-silicon-valley/ DICE BLENDERSS http://news.dice.com/2014/11/05/rare-images-steve-jobs-next/ http://www.blenderss.com/related/fearless-genius_2U1h KENH 14 APPSRUMORS http://kenh14.vn/2-tek/loat-hinh-anh-hiem-ve-steve-jobs-lan-dau-duoc-cong- http://www.appsrumors.com/tag/doug-menuez/ bo-20141106110756967.chn
APPLE SPOTLIGHT GIGAMIR https://applespotlight.com/2014/11/05/nice-collection-of-steve-jobs-photos/ http://gigamir.net/techno/gadjet/pub1238437
LINTROLLER MACLIFE http://www.lint-roller.com/2014/08/5x5-photoville-exhibitions-we-cant-wait-to-see/ http://www.maclife.de/news/genial-einfach-bildband-ueber-fruehen-apple-designs-frog- design-10059657.html iTOPNEWS http://www.itopnews.de/2014/11/neues-foto-buch-ueber-steve-jobs-jetzt-im-ibookstore/ TEKKIE http://tekkie.co/news/newsdetails/item_62365/cinco-fotos-inéditas-de-steve-jobs/ IMGFAVE http://imgfave.com/view/2927539 LIBERO GOSSIP http://gossip.libero.it/focus/30820997/steve-jobs-in-azione-le-foto-inedite-del-reporter- MYMEEDIA della-silicon/steve-jobs/?type= http://mymeedia.com/stages/tech/post/5832911 F8DAILY http://www.f8daily.com/Doug-Menuez-s-Fearless-Genius-exhibition-travels-to-Chi- na-15412179
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A1ARTE http://blog.a1arte.com/tecnologia/12032
CITI NEWS http://citinews.net/kinh-doanh/nhung-buc-anh-hiem-hoi-cua-steve--obs-sau-cu-soc--dao- chinh--tai-apple-RW2K6KQ/
DIGPLANET http://www.digplanet.com/wiki/Doug_Menuez
STOCKLAND MARTEL Barcelona embraces Doug Menuez’s “Fearless Genius” and “Los Nerds de Palo Alto” « Stockland Martel
EL MUNDO http://www.elmundo.es/elmundo/2013/07/16/barcelona/1373987722.html
RUSSIA TODAY Steve Jobs’ photographer shares memories of working with IT genius — RT News
THE NEW YORK TIMES http://lens.blogs.nytimes.com/2012/09/06/embedded-on-the-front-lines-of-the-digital- revolution/?_r=0
WIRED www.wired.com/rawfile/2012/09/unpublished-photos-of-steve-jobs-and-silicon-valleys- early-days/
NZZ SWITZERLAND Langzeitreportage der digitalen Revolution im Silicon Valley von Doug Menuez: Gurus, Genies und Gottdarsteller - Übersicht Nachrichten - NZZ.ch
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THE ARCHIVE THE ARCHIVE
ABOUT THE ARCHIVE SILICON VALLEY PROJECT
AN INTRODUCTION BY DOUG MENUEZ Award-winning photographer Doug Menuez has compiled an extensive archive during his prolific thirty-year career. The archive contained over one million images as of 2009 (see For fifteen years, I documented the efforts of a seemingly hidden tribe of engineers, below), covering a diverse range of subjects through various genres, including entrepreneurs and venture capitalists in Silicon Valley as they created technology that photojournalism, fine art, advertising, fashion, celebrity portraits, business, sports and would revolutionize our culture, change our behavior and challenge what it means to be technology. Over the years, Menuez solidified his approach as a documentary human. photographer and applies that sensibility to all his work, regardless of genre. My project began in 1985, after I returned from covering the famine in Ethiopia for ARCHIVE CONTENTS Newsweek. I was devastated by the scale of human loss I’d seen. I began looking for a subject with hope for the human race and for meaning in my own life. Then I heard that Silicon Valley Project Steve Jobs had been forced out at Apple and was starting over with a new company, Historic, behind-the-scenes photo essay of the leading Silicon Valley innovators and over NeXT Computer. Steve immediately agreed to my proposal to follow him and his team, 70 companies during the digital revolution. This work may be distributed as editorial stock with complete access, as they built and shipped the NeXT Computer. It was a quest for to magazines, textbooks and other publishers and as fine art prints to collectors. redemption. — 253,752 images I found a new generation of idealists shaped by the sensibilities of the ’60s then flooding Commissioned Work the Valley. They were merging with the established space-race engineers, with predictable National and worldwide brand advertising campaigns for leading corporations and ad sparks. They were passionately inventing cool things but also were determined to harness agencies. These campaigns are the primary source for the commercial stock photography the power of technology to improve human life. images ready for distribution to rights-managed and royalty-free markets. These photographs were purposely shot with timeless production values for future resale, and After three years documenting Steve, I expanded my project, gaining access to nearly much of the work includes model releases. every major innovator and company of Silicon Valley, often for years at a time. Some of — 503,426 images the legends and new faces I was privileged to witness include John Warnock and Chuck Geschke at Adobe; Bill Gates and Steve Ballmer at Microsoft; John Doerr and his partners Editorial at Kleiner Perkins; Scott McNealy and Bill Joy at Sun Microsystems; John Sculley at Apple; Images created on assignment for magazines such as Time, Newsweek, Fortune, Forbes, Bob Noyce, Gordon Moore and Andy Grove at Intel; Carol Bartz at Autodesk; Lou Gerstner Businessweek, the New York Times Magazine and many other publications over several at IBM; David Packard at HP; and Marc Andreessen at Netscape, to name a few. decades, available for resale to magazines, textbooks and other publishers. — 315,309 images During this era, the accelerating pace of innovation was affecting the very nature of work, the structure of corporations and the global business environment as whole countries Projects scaled up around the manufacturing of new technology. A digital revolution was underway Personal, long-term documentary photo essays resulting in books that serve as image that would create more jobs and more wealth than at any time in human history. libraries after publication. These photos are appropriate for distribution for editorial and commercial stock, as well as fine art and limited edition prints. Over the years, I photographed with several concerns in mind. I wanted to record the daily — 6,543 images lives of the engineers, capturing moments of interaction and also interpreting the work environment, which was ostensibly dehumanizing. I sought to capture the context of this Since 2009, new material has been continuously produced across all categories, and the environment, looking for patterns of human behavior and emotion. I paid particular archive has grown by over 500,000 images. attention to any exhibition of stress, which increased over the years. This was in contrast to the public image projected by tech companies, which tended to be a polished veneer of extreme competence even as they faced imminent failure. 32 33 THE MENUEZ ARCHIVE PROJECTS FOUNDATION year, while we turned out only 100-250,000. This shortfall has meant between 2-3 million engineering jobs unfilled today in the US. An even more pressing issue is the lack of Working at times like a visual anthropologist, I photographed objects, documents and long-term funding available for hard science and tough problems such as climate change. environments. This was data that others might decode later for patterns of behavior. I was interested in the role of women and the question of diversity in Silicon Valley, and how Job creation is not a result of new efficient technologies — in fact, just the opposite — yet different world views might change how code was written. I also wanted to explore the millions of jobs were created in the US and around the world as the personal computer developing culture of Silicon Valley and how that was changing the wider culture through industry and internet took off in the ’80s and ’90s. Since the late ’90s, this trend reversed the technology as it was released. Perhaps most importantly, I was interested in the nature course dramatically. With the rise of robots and AI, we’ll see a further erosion of all kinds of innovation and how that was best nurtured. of jobs.
A subtle but crucial debate had been going on in the Valley between Doug Engelbart’s There is lots of good news, including a new vanguard of millions of creative entrepreneurs humanist vision, first posited in the early 1960s, in which computers should be tools to growing small businesses with minimal overhead and higher productivity, thanks to all the augment our brains, and the contrary idea that sentient machines would replace our brains cool new apps and maturing technology. A whole new wave of technology is coming fast. with artificial intelligence. Clearly, moral and practical questions were being raised. Choices Astounding new technologies, such as sensors, 3D printing, nanotech, genomics, quantum were being made for us about how computers would evolve that might ultimately impact computing and more, promise a new revolution, with a whole new batch of young the future of the human race. Today, this debate centers around the Singularity and innovators to drive it forward. whether Ray Kurzweil’s vision for an immortal life inside a hive mind poses an existential risk for humanity. In my travels, I see the lasting legacy of Silicon Valley innovation everywhere, particularly now in Brazil, China, Russia and India, where there are strong programs to produce The title Fearless Genius, the foundation’s first project, refers to those I observed who had engineers and entrepreneurs. And there are lessons that can be learned from the digital either true intellectual genius, usually in math or science, or simply a kind of genius, revolution that could help inspire this next generation of entrepreneurs and innovators combined with a rare ability to fearlessly pursue the power of their ideas to fruition or overseas and here in the US. failure, risking everything they had — health, sanity, families, jobs — in the process. Some called this almost reckless ambition a reality distortion field; I describe it as extreme In fact, this time right now seems as exciting to me as when I began. We are poised for optimism. The level of sacrifice made to invent new technology was not understood by the a new era. I’m starting to see some of the hunger and passion of the early days coming outside world. back. This sets the stage for the next generation to forge unexpected breakthroughs.
Marriages dissolved, mothers raised their babies in the labs they never left, programmers Beneath the vast enterprise and churn, I discovered the joyful, primal urge to invent tools went insane, and one young programmer I knew committed suicide. Millions of dollars that has driven human progress for millennia. I saw something uncontrollable, hungry and were lost and billions gained, and failure was as much a part of the process as the wild — something human — that yet remains in Silicon Valley. Hopefully, there will soon be staggering success that is more widely associated with Silicon Valley. As the dot-com bub- a new technology revolution that can fulfill the promises of the last one. ble collapsed in 2000, it was the end of a singular era, and I decided to close my project, putting my 250,000 negatives in storage. In 2004, Stanford University Libraries acquired my archive with the goal of preserving, researching, editing, scanning and sharing the material with scholars and historians. To date, 7,000 images have been scanned.
My journey through the Valley was undoubtedly naive and cannot be definitive. Luckily, though, it coincided with a pivotal age and provides a visual record of the lives of those driving great change. DOUG MENUEZ
With the archive, I want to foster a dialog around issues related to the development of new technology and its impact on our lives and what comes next. Today we see contradictory developments. Outstanding innovation continues apace in Silicon Valley, yet the investment time frame today is much shorter, perhaps too short for real breakthroughs, and the job creation is mostly overseas.
There is a new boom in Silicon Valley, primarily around iterative app development with small start-ups, as we reach the end of a natural 25- to 30-year wave cycle of tech devel- opment. Yet Silicon Valley faces serious challenges to its dominant position, including a shortage of engineers in the US — China graduated a reported 1.5 million engineers last
34 35 Susan Kare listening to Steve Jobs, Napa Valley, CA 1987
Steve Jobs explaining market cycles, Sonoma, CA 1987 SUN CEO Scott McNealy with John Doerr, 1994 36 37 The day Ross Perot gave Steve Jobs twenty million dollars, Fremont, CA 1987 Exercise break at Intel Fab 11X, Rio Rancho, NM 1998
Russell Brown in costume, Mountain View, CA 1989 The Newton war room at Apple Computer, Cupertino, CA 1993 38 39 Adobe Systems founders preparing for the release of Photoshop, Mountain View, CA 1988
Lou Gerstner, IBM 1994 David Packard, Hewlett Packard 1984 40 41 THE ARCHIVE
ADVERTISING
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STOCK PHOTOGRAPHY
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EDITORIAL
Charlize Theron, The Congo 2010
Jane Goodall, The Congo 2010 Lenny Kravitz, The Bahamas 2010 54 55 Lenny Kravitz & Lee Daniels, Bahamas, 2010 Steve Nash & Ron Howard, Chicago 2010
Chuck Close, NYC 2010 Chuck Close & David Blaine, NYC 2010 Cate Blanchett, Sydney, Australia 2010
David Blaine, NYC 2010 Hugh Jackman, NYC 2010 56 57 Basque protest, Bilbao, Spain 1989 Western Sahara, Sudan 1985
Above and below: Ethiopian famine, Sudan 1985
Ethiopian refugee, Sudan 1985 Nuclear plant SWAT team, Washington 1986
County jail, San Francisco 1979
Jewish Defense League weapons training class 1986
58 59 Trachoma patients, Tanzania 2002 Russian icebreaker, North Pole 1994
Prisoner remains, abandoned Soviet gulag 1994 Kunqu Opera, Shanghai 1991 World Trade Center from Williamsburg 9/11/01
Belfast, Ireland 1990 San Francisco earthquake 1989 Golden Gate Bridge 50th Anniversary 1987 Mother Teresa’s first US visit, Washington, DC 1981 60 61 Robin Williams
President Bill Clinton Robert Redford Isabel Allende 62 63 President & Mrs. Bush for Parade Magazine, Kennebunkport, Maine 2012
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BOOKS
Beaufort Books, NYC 2008
Beyond Words Publishing, 1993 Waterside Publishing, Inc. 2005 66 67 Menuez documents the rise of Silicon Valley from 1985 to 2000 in Fearless Genius
Menuez participated in the shooting of the cover for the above A Day in the Life of Africa 68 69 THE ARCHIVE
FINE ART & LIMITED EDITION PRINTS
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CURRENT PROJECTS
FEARLESS GENIUS
The exclusive, behind-the-scenes photographs by Doug Menuez form the basis of a cross-media project. It will be released over an extended time frame as complementary components:
• Documentary film • Large format photography book • Limited edition prints • Web destination • Mobile apps • Traveling exhibitions • Education program
These components combine the archive’s unique still images with newly filmed interviews of both the pioneers of the digital revolution and today’s leading innovators; fresh research and reporting; essays by well-known cultural figures and historians; and historic materials from Stanford’s Silicon Valley history collection.
Fearless Genius is already a proven success, having achieved several major milestones. OVERVIEW Simon & Schuster’s Atria imprint just published the photography book, which was serialized by Fortune Magazine in July 2014. Ogilvy Entertainment is now producing the Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000 documents Silicon documentary film, TV and web series and other project elements. Valley in the last decades of the 20th century, when an explosion of innovation changed our world forever. The project is already underway and is being produced as a social In addition, the first phase of the Education Program has begun through invitations to venture. Menuez will periodically donate all of the content created by the production to exhibit and lecture by esteemed international fine art curators, universities and the MAP Foundation for ongoing development into educational programs. conferences. So far, programs have taken place in Moscow, China, France, Stanford University, Spain, Germany, the Tech Museum in San Jose and Winterthur, Switzerland. Additional venues in 2014 included the Computer History Museum and the Peter Fetterman Gallery in LA. This artistic validation of the concept, proof of audience interest and resulting international press coverage have established the project’s public identity.
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PROJECT COMPONENTS PROJECT IS UNDERWAY
Fearless Genius is an integrated series of omnichannel, multi-platform components that The first phase of the project started with the release of the book by Simon & Schuster’s create a dynamic cross-media program. Atria Books and the continuing fine art exhibitions. We are in pre-production on the documentary; with sponsor funding, we can begin production of the TV and web series, DOCUMENTARY FILM/TV feature length, 90 minutes, traveling exhibitions, web initiative, apps and education program. theatrical, tv, web, dvd release ABOUT THE CORE CONTENT CORE EDITION PRINTS PHOTOS collector box sets, From 1985 to 2000, Doug Menuez documented the growth of Silicon Valley, from its single + open editions investment-fueled explosion of innovation through the rise of the Internet to the collapse of the dot-com bubble. His work captures the daily lives of the entrepreneurs, innovators MOBILE APPS and venture capitalists as they invented new technology that has transformed our very FEARLESS digital publication, galleries and behavior. NEW VIDEO interactive tools PHOTOS GENIUS CONTENT Fearless Genius features selected photo essays of the principal innovators and DIGITAL PLATFORM companies that in many ways defined the era. These historic still photographs are website, web series, social media, combined with video interviews of key subjects and other materials to create the project content syndication elements. INTERVIEWS RESEARCH PHOTO BOOK After tracking Steve Jobs for three years, Menuez spent four years at Adobe following the trade version and collector’s development of PostScript, fonts, Photoshop and desktop publishing, with access to limited edition Co-founders John Warnock and Chuck Geschke. He then spent over two years with CEO John Sculley and the Newton team at Apple as they rushed to invent a handheld personal TRAVELING EXHIBITIONS digital assistant, creating a new market. At Kleiner Perkins, Menuez shadowed venture curated institutional and commercial venue versions capitalist John Doerr, Brook Byers and other partners in pitch meetings and conferences as they considered exciting new ideas, invested in start-ups such as Amazon.com and Netscape, and brought their considerable resources to fund, manage and grow so many EDUCATION PROGRAM multiple curricula serving breakthrough companies. Menuez covered the established tech giants, such as Intel with wide range of learners Andy Grove and Gordon Moore, HP with David Packard, and IBM with Lou Gerstner, as they pushed to reinvent their businesses, but also the upstarts who were becoming the PROJECT AT A GLANCE newest giants. Menuez photographed Bill Gates and his team at Microsoft, including Steve Ballmer, as well as legendary programmer Bill Joy, who helped found Sun Microsystems The core content of Fearless Genius — photographs, video, text, historical materials — is with Scott McNealy, Andy Bechtolsheim and Vinod Khosla. As the dot-com frenzy was produced as multiple complementary components, in tandem, such as the web initiatives, unwinding, Menuez followed Samir Arora at NetObjects as he and his team fought to save traveling exhibits, film, book and other elements, as shown above. All these components their dream of easy web design. He also recorded the beginning of Steve Jobs’s legendary share resources. comeback, as Jobs took Pixar public, sold the NeXT operating system to Apple and assured his return to the top. These multiple project components will be released strategically into their respective distribution channels over a 24-month time frame with launch parties, community events Menuez’s collection comprises many other visionary leaders from the time, including but and related opportunities to bring increased media attention, grow audiences and not limited to Jim Clark, Steve Wozniak, Carol Bartz, Reese Jones, Bob Noyce, Sandra promote our sponsor’s participation. Kurtzig, Regis McKenna, Marc Andreessen, Jeff Bezos, Nolan Bushnell, Susan Kare, Clement Mok, Wilf Corrigan, Esther Dyson, Stan Shih, Masayoshi Son, Barry Diller, George After the individual project components are developed and released, we will then use all Lucas, Eric Schmidt, Dan’l Lewin and Ann Bowers. Fearless Genius informs us about the the project component materials to develop the Education Program. digital revolution, then turns to the future in significant ways. The project looks at challenges we face today and how we can inspire innovation, by seeking interviews with
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today’s leaders of Silicon Valley, including Space X’s Elon Musk, Google’s legendary COMPONENT DESCRIPTIONS founders Larry Page and Sergey Brin, Facebook founder Mark Zuckerberg, Twitter Co-founders Biz Stone and Jack Dorsey, and Instagram founders Kevin Systrom and Mike Web Initiatives Krieger, among others. The project also explores the potential impact of future technologi- The project website is designed to be a central hub and community builder for Fearless cal advances, including Ray Kurzweil’s predicted Singularity, when computers might gain Genius. It will provide an interactive resource for students, educators, researchers and consciousness. other Silicon Valley enthusiasts. The site will feature special galleries of images and filmed interviews with many technology innovators and leaders. Special commenting features will Large leaps in innovation seem to arrive every twenty to thirty years. The technology of allow the subjects of photographs to share their experiences from the time and provide a the ’80s and ’90s is now maturing, and there is once again a sense of accelerating platform for site visitors to weigh in with thoughts and questions. development. We’re on the brink of another significant leap forward, and the stories captured in Fearless Genius are replete with lessons about paths to and processes for Interactive timelines and illustrated guides will show how and when the various factors of technological breakthroughs that can inform, educate and inspire today’s pioneers and proximity, venture capital and brilliant engineers came together to create the digital entrepreneurs. revolution. The web initiative will be led by PJ Pereira, the Chief Creative Officer and Co- founder of Pereira & O’Dell, an award-winning innovator of online initiatives with 20 years FEARLESS GENIUS FEATURED EXHIBIT - MOSCOW PHOTOBIENNALE 2012 EXHIBITION of experience in the technology and advertising industry.
Content elements will be released on the website at regular intervals. Together with the site blog, this will keep the project top-of-mind and spark frequent conversations around technology and innovation. It will also provide ongoing momentum for the project, nurturing its loyal audience and increasing its numbers over time.
To grow the digital footprint beyond the site, relationships will be cultivated with other sites through content syndication, mini sites, digital galleries and social media.
Traveling exhibitions in two presentation formats
Fearless Genius will have at least two traveling exhibitions: one version for museums and educational institutions, and another for public spaces, with flexible interior and exterior display formats that offer easy access to millions of viewers in libraries, transportation hubs, parks and malls. Each exhibition series will include press events and launch parties. The foundation will work with local venues to produce expert panel discussions about issues related to innovation and technology. These events will promote dialog around future solutions to current global challenges.
The institutional version of the exhibition is already in use, traveling at the invitation of curated photo festivals worldwide. These requests came before the project was officially launched, demonstrating the interest in this material. The Moscow Photobiennale 2012 showcased a selection of fifty 16” x 20” silver gelatin prints along with a lecture at the Skolkovo innovation center. The exhibition was next featured at the ninth China Photographic Arts Festival and has returned to China twice more, with a fourth exhibit planned for Shenzhen in October. It was also prominently displayed at Visa Pour l’Image at Perpignan, France, and appeared as a pop-up exhibit at Stanford University d.School. It recently opened as a solo show at CoalMine Gallery in Winterthur, Switzerland, with a lecture at Konstanz University, Germany, followed by an exhibit in Barcelona. In July, the Installation views of the Fearless Genius exhibition at the Moscow Photobiennale work will travel to the Computer History Museum in Mountain View, California, and to the 2012. The show has been touring continuously worldwide ever since, with exhibits in Peter Fetterman Gallery in Los Angeles. Doug Menuez will present a lecture and slide China, France, Spain, Switzerland and the United States to date. presentation at each venue. 78 79 THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION
The public-access exhibition will travel to popular indoor and outdoor settings, where millions of visitors will see the project, providing strong exposure for your brand and participation. Past locations include Grand Central Station; Union Station in Washington, DC; Mall of the Americas; the Mexican Embassy; Bryant Park in NYC; and other unusual and well-traveled venues. Both exhibits will travel worldwide over a multiyear period. Discussions are underway with The Computer Museum, the Tech Museum and other venues.
Mobile apps Several multi-platform mobile apps will be developed to support the project and to offer audiences a sustainable, ongoing interactive platform for further exploration. Some of the apps will provide complementary content to the film, book and exhibit, but they’ll also empower users to share stories, contribute content to the project website and continue to learn from others about this era of innovation.
Large format photography book Above: Several mobile apps are being developed for iPad, iPhone and Android A large format photography book was published in June 2014 by Simon & Schuster’s Atria Books. This will be accompanied and supported by a multi-city book tour and events. A Below: A large format photography book has been published for the trade and is limited edition collector’s monograph is available for sponsors. Delivered in a custom being produced for sponsors as a slip-cased collector’s limited edition slipcase, with the corporate logo foil-stamped into Japanese book cloth, the special edition also includes a tip-in page displaying the sponsor’s message.
This beautifully designed, case-bound record of the project will feature select images from Fearless Genius, a tailored narrative, essays from noted writers and an introduction by a leading cultural figure. First-person oral histories, culled from video interviews with the subjects of the photographs, and extended captions will provide deeper context for the images and additional insights for readers. Timelines, drawings and other relevant mate- rial will create a rich, unique experience for readers unfamiliar with the story. Doug Menuez will also share his project inspirations and aspirations and describe his evolution from a Silicon Valley newcomer into the creator and curator of detailed visual accounts of a transformative period in history.
For veterans of Silicon Valley and knowledgeable readers, the book will become a legacy object commemorating a special time and place. Nothing else exists that so acutely reveals the human effort required to invent the ground-breaking technologies that emerged from this confluence of pioneers and possibilities, and given the powerful secrecy that now prevails, which forestalls a recurrence of the rare trust and access granted to Menuez, nothing similar is likely to be undertaken again in Silicon Valley. Fearless Genius melds the fields of the humanities, science and history, and it will occupy a place of honor in the world of fine art and photography books.
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Documentary film — 90-minute theatrical and television release Documentary film (continued) Fearless Genius is a feature-length documentary film intended for both theatrical and Menuez’s images of Jobs during this time are woven with new and revealing interviews television release. The film is the centerpiece of the project, and its entry in various film with Jobs’s friends and colleagues, recounting their times in the trenches and what they festivals prior to theatrical release will serve as the key marketing vehicle for the project. learned. He is a connecting thread running throughout the film, due to his extensive The cinema version can also be screened at special events and conferences prior to its relationships and tremendous influence on the industry. release. After its release in theatres, the film will be available for pay-per-view, digital download, DVD distribution and cable/network premieres. Jobs serves as an avatar and a way for general audiences to access the material, but the story is vast, and Fearless Genius broadens its scope to include other important and To scale down the vast story of the digital revolution into compelling human drama, the compelling stories. film will be comprised of 5-7 selected photo essays. Each photo essay will become a segment that combines still images, newly filmed interviews, live action, scenes from These segments feature charismatic, visionary leaders of Silicon Valley in action, Silicon Valley today and historic materials made available to the project from Stanford venturing into risky, uncharted technological and business territory, following their own University Libraries’ extensive collection. The narrative will link the segments together to story arcs. As described in “Core Content,” the film will follow John Warnock and Chuck create a flowing, full-length documentary film. Geschke as Adobe develops Photoshop; John Sculley and his team developing the Newton at Apple; John Doerr and his colleagues at Kleiner Perkins choosing which innovators to The first segment opens with Steve Jobs launching his start-up at NeXT, following his back; and established tech giants, such as IBM, HP and Intel, competing and beginning to dramatic departure from Apple. Jobs begins a quest for redemption, embarking on a collaborate with the new giants, such as Microsoft, Sun Microsystems and Cisco. The last journey of struggle and failure that lasted a decade. He never gave up on his vision, of segment documents a classic Internet start-up, as Samir Arora and his company, course, and ultimately made one of the greatest comebacks in American business history. NetObjects, develop and market software that allows anyone to design their own web Few young people, however, are aware of his experiences before returning to Apple. page.
Each character experiences significant challenges and important failures. The stories are personal and reveal the extreme level of sacrifice and dedication required by both leaders and frontline workers to make the breakthroughs they achieved. The sacrifices they endured have never been chronicled in depth. Menuez witnessed personal tragedy, technical and business failures, staggering success and brilliant advances. As the action unfolds for the prime subjects, glimpses of the larger background story of innovation in Silicon Valley are revealed.
The documentary will cover earlier events through interviews and historic materials. Pioneers like Robert Noyce and others will be included, but the emphasis is on a new generation in the ’80s and ’90s, who built on the shoulders of the giants who came before them, and on the next generation leading us into the future.
The film closes with an epilog about the future. Interviews with the technology visionaries of today will explore how they pursue and achieve real innovation. The film will ask about responsibilities of users in the development of new technology. Will technology follow a Menuez has completed four interviews for the film to date. Here, Steve’s former NeXT humanist path, or will machines replace us? Will computers gain consciousness, as pre- Creative Director Susan Rockrise shares her memories of working with Steve, as well as an dicted by Ray Kurzweil? Every aspect of our daily lives has been altered by the technology emotional email exchange with Steve on his birthday, eight months before his death. advances made during the digital revolution: transportation, energy, health care, entertainment, communications, education, finance, manufacturing and the arts as well as the nature of work, culture and human behavior. Some changes are monumental, and For me, when Steve died, it was if the world stopped spinning on its axis for a some are subtle and not well understood. Everyone has a stake in the outcomes, and the nanosecond. film asks us to consider what will happen next and how it might affect us. — Susan Rockrise
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Fearless Genius informs the audience about how the world we experience today, with its ubiquitous technology, was created. It highlights the challenges we face now with education, job creation and the severe lack of available engineering talent.
The innovators of the digital revolution wanted to create cool, beautiful tools that would make the world a better place, and they did. This inspirational story is timeless and relevant, and Fearless Genius will tell it in a new and deeply moving way.
84 Displayed above is the Fearless Genius limited edition box set 85 I saw something uncontrollable, hungry and wild — something human — that yet remains in Silicon Valley. Hopefully, there will soon be a new technology revolution that can fulfill the promises of the last one.
— DOUG MENUEZ
Menuez was photographed (above) in Central Park by Claire Yaffa as part of The Master Series of Photographers; Menuez is honored to be included in this series with many of his heroes in the world of photography. The Master Series, sponsored by Leica, is a traveling as an exhibition.
THE MENUEZ ARCHIVE PROJECTS FOUNDATION
DOUG MENUEZ 212.336.1561 [email protected] WWW.MENUEZ.COM