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Menuez Archive Projects Foundation the Menuez Archive Projects Foundation THE MAP FOUNDATION Inspiring the next generation of entrepreneurs, innovators and visual storytellers MAP FOUNDATION CASE STATEMENT THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION We stand for unlocking the highest aspirations of the human heart: INTRODUCTION 4 THE MISSION to push beyond limits, fear & imagination to achieve the impossible. THE MAP FOUNDATION 7 OVERVIEW PROGRAMS 8 EDUCATION PRESERVATION TIMELINE 16 YEAR ONE ACTIVITIES AFTER YEAR ONE ACTIVITIES THE OPPORTUNITY 18 NAMING OPPORTUNITIES WHO IS INVOLVED 20 ADVISORY BOARD PARTNERS AMBASSADORS FEARLESS GENIUS PRESS TO DATE APPENDIX A THE ARCHIVE 32 ABOUT THE ARCHIVE SILICON VALLEY PROJECT COMMISSIONED WORK ­­— ADVERTISING COMMISSIONED WORK — STOCK PHOTOGRAPHY EDITORIAL BOOKS FINE ART & LIMITED EDITION PRINTS APPENDIX B CURRENT PROJECTS 74 FEARLESS GENIUS On the cover: Opening night of Fearless Genius exhibition at the Computer History Museum, July 9, 2014. The exhibit set attendance records at the museum and was attended by Silicon Valley legends such as Gordon Moore, Arthur Rock, Donna Dubinsky, Floyd Kvamme and many more. Fearless Genius is the first success resulting from preservation efforts of the Douglas Menuez Photography Collection at Stanford University Libraries. THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MISSION The Menuez Archive Projects Foundation (MAP Foundation) educates, challenges and inspires the next generation of entrepreneurs, innovators and visual storytellers. Dan’l Lewin — Passing on the Culture Corporate Vice President, Technology & Civic Engagement The mission is carried out by producing cross-media projects and education programs that Microsoft use visual storytelling to explore contemporary history, unresolved social issues and our rapidly changing culture. In the mid-1980s, Silicon Valley was rising up from silicon to systems — systems that people could use. These personal computers were emerging as the fundamental driver of innovation in society, and as tools for the mind. They could capture and display words, sounds and pictures. With the founding of NeXT in 1985, Steve Jobs and a team of five co- founders, seasoned from creating the Macintosh, established one of the places to be for entrepreneurs who believed in empowering people through technology. Doug Menuez was invited to capture the essence of this energy and enthusiasm by the NeXT team. And he did so, brilliantly, through the lens, in vivid black and white, as only Doug can do. For the next fifteen years, leading up to the bursting of the tech bubble around Y2K, Doug took his unique formula and captured the spirit of Silicon Valley like no other. Beyond the pictures in this archive, which unto themselves tell the story of the times, Doug captured the spirit, imagination and stories of the people in his unique and unassuming manner. Beyond preservation, the foundation will be a place from which essential lessons and imagery will flow, helping the next generation of entrepreneurs learn and absorb inspiration modeled in those essential years. It’s through stories — pictures and words — Award-winning documentary photographer Doug Menuez was the 3013th person to set foot on the North that culture is passed on, and with this collection, the essential spirit of the times will live Pole; crossed the Sahara to cover the famine in Ethiopia; photographed abandoned lepers in the Amazon; shot numerous celebrities and sports figures, as well as Presidents Bush 41 and Clinton; and covered the drug on for future generations. wars, the AIDS and homeless crises, and many other subjects over the course of his 30-year career. Beginning in 1985, Steve Jobs and many notable Silicon Valley leaders allowed Doug to document them in action during the digital revolution. Now, he’s undertaking his most important work yet: passing on his knowledge through the MAP Foundation to inspire the next generation of entrepreneurs, innovators and visual storytellers. 4 5 THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MAP FOUNDATION OVERVIEW Michael Keller — Thoughts on the Archive’s Preservation STRUCTURE Director, Academic Resources The Douglas Menuez Photography Collection at Stanford University Libraries, with its core Stanford University Libraries Silicon Valley documentary photography, is the basis for two main component areas of operation of the foundation ­­— education and preservation. Doug Menuez is not only an extraordinary photojournalist and artist, he is a deep thinker WHY IS PRESERVING THE ARCHIVE SO IMPORTANT? and astute observer of the life around us. I am proud that he has entrusted his archive to Stanford University Libraries’ stated goal for the archive is to maintain and safeguard these rare images for use by scholars and historians. The purchase and donation of the archive the custodianship of the Stanford University Libraries, and I am pleased to offer my to the foundation will fulfill that ambition and allow future generations to forever benefit wholehearted support for his foundation. With his vast collection of images from the from the archive’s content, the most notable of which is the Silicon Valley material and the role it will play with young entrepreneurs. With worldwide press coverage, exhibitions and heyday of the Silicon Valley phenomenon, he has a compelling, coherent and instructive lectures, the Fearless Genius project has already made an impact. However, these events story to tell, one that has not fully been told and can be told uniquely through the creative focused on only 7,000 scans of the 250,000 total images that Menuez shot in Silicon Val- ley. Within the unscanned archive, there are many more stories to be shared about the merger of image and text that he has envisioned. sacrifices and struggles of the people inventing new technology during the digital revolution. The archive’s content will provide invaluable and relevant lessons from that era and play an important role in the education of the youth of today and tomorrow. Silicon We have been working with Doug for eleven years to implement the transfer, organization, Valley is by nature focused on the next cool thing. However, the best possible future cannot be created without understanding its history. description and digitization of his archive. Most of these processes are well advanced, but there is much work remaining to be done. My own hope and objective is to make this ARCHIVE STATUS archive as accessible as possible to scholars, to enhance the narrative power and In 2004, Menuez gifted the physical material — film, prints, papers — to Stanford Uni- research value of our Silicon Valley Archives. Doug’s goals are highly complementary to versity Libraries, and the Douglas Menuez Photography Collection at Stanford Univer- sity Libraries was created. Menuez retained ownership of all copyrights to the material. these, and work done for either purpose contributes to the other. It all comes down to Stanford’s intention was to preserve, research, scan and make the images available as an academic and historical resource. Due to budget cuts, however, only 7,000 images were access to and outreach for these important and now-historical images. scanned by the Library, and in 2007, they asked Menuez to help with funding. ENTREPRENEURSHIP & INNOVATION The MAP Foundation plans to support its operational activity in perpetuity by licensing the archive’s content and by using revenue generated from programming as a supplementary source of funding, in addition to donations. MAP’s model is a template for institutions that want to realize value from archives and reward the creators of their content. 6 7 THE MENUEZ ARCHIVE PROJECTS FOUNDATION THE MENUEZ ARCHIVE PROJECTS FOUNDATION PROGRAMS For that to happen, some experts believe society needs to shift today’s pervasive short- term attitudes to foster the kind of long-term investment thinking that built Silicon Valley in the first place. The biggest breakthroughs often come only after years of research, but aside from some corporate R&D projects and (decreasing) government funding, there are scant sources of financing available for multi-year initiatives. Entrepreneurs are finding it EDUCATION increasingly difficult to secure the resources required to tackle ongoing, multipronged crises such as climate change. The MAP Foundation’s initial undertaking is to produce education programs about the In addition to these challenges, the industry must address issues involving leadership; job digital revolution for various learning groups, from junior high to MBA level. To accomplish creation in an age of burgeoning artificial intelligence; the fostering of greater creativity this, the foundation will leverage the Silicon Valley images already available through the and innovation; the ethics of technology and its impact on the wider culture; and the archive and combine them with all-new content being produced for the Fearless Genius future of technology development. project. The MAP Foundation aims to stimulate dialog around all these issues through a compre- The eyewitness photographs, video interviews, research, text, graphics and animations hensive education program. Our educational efforts are split into three sub-categories: within this fantastic resource allow the foundation to share important stories from an ex- traordinary time in human history. These materials chronicle the passion and creativity that 1. Programming from project content drove the great innovators of this era, along
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