New Coke
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- New Coke: a Classic Brand Failure
- The Coca-Cola Company Is the World's Largest Beverage Company, Refreshing Consumers with More Than 500 Sparkling and Still Brands
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- Cola Wars: Coca-Cola Vs. Pepsico
- NEW COKE : a “CLASSIC” MARKETING RESEARCH BLUNDER? the Failure of New Coke...Coca Cola Is Responsible for One of the B
- Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract
- July 10, 1985: New Coke & Coca-Cola Classic
- Coca-Cola Goes Green: the Launch of Coke Life1
- A Guide to the Soft Drink Industry Acknowledgments
- Kotabe/Helsen, Global Marketing Management, 5E Case 8
- Introduction Chapter 1
- New Coke Release Date
- Creative Brief
- Coca-Cola India
- Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract
- The Real Lesson of New Coke: the Value of Focus Groups for Predicting the Effects of Social Influence
- Q4 & FY 2020 Results Transcript 11
- Chapter 12 Identify Factors That Affect a Target Market