DOCSLIB.ORG

Creative Brief

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Creative Brief Marketing Brief Repositioning of Coke Zero Assignment 2 Alexandra O’Neil (A1669994) Pavani Rajandra (A1690865) Joshua Glaser-Keating (A1671687) !1 TABLE OF CONTENTS 1. Project Summary - Coke Zero launches a new advertising campaign 2. The product 3. Background 4. Target Market 5. Objectives 6. Forms of advertising and media to be used 7. Competitors 8. Conclusion !2 1. PROJECT SUMMARY COKE ZERO LAUNCHES A NEW ADVERTISING CAMPAIGN Coke Zero will be launching a new marketing campaign. Its aim is to broaden the target market to a new segment of the population. Overall this will effectively work to completely reposition the product in the market. Although Coke Zero can be seen as a well established product, a recent decline in sales has encouraged our team to devise a plan to completely reposition the product. Repositioning will be achieved through broadening our target audience and appealing to a wider market of consumers on account of the new advert. 2. THE PRODUCT Coke Zero is a zero-calorie carbonated cola drink which offers consumers a real coca-cola taste however with zero calories (Coca Cola, 2016). The product contains 0.3 kcal per 100ml and artificial sweeteners. With the launch of our new marketing campaign, we do, however wish to change the products original packaging, which will be expressed further in this brief. We only wish to change the perceptions of the product for consumers and more importantly our potential consumers. !3 3. BACKGROUND Coca-Cola has been alive for 125 years and continues to make a massive impact in the market to this day. Our products were founded in Atlanta, Georgia, in 1886, Coca Cola has been a catalyst for social interaction and inspired and as a company we have created a worldwide brand that provides billions of moments of refreshment every day (World of Coca- Cola, 2016). In launch of our most recent product Coca-Cola Zero officially turns 11 next month. Our zero-calorie cola debuted in June 2005 and quickly became a hit new product to its new target market, males and has been out biggest launch since our last product Diet Coke was released in 1982 (Moye, 2016). The new products research can be outlined as early as 1990s, when the company was in search of a no-calorie Coca-Cola (Moye, 2016). The market was missing a key product (soon Coke Zero), a low-calorie sparkling option for younger males who, for the most part, wanted real Coca-Cola taste with zero calories (Moye, 2016). Since this realisation has finally been made a reality in June 2005, we have since reached the maturity age of our coke zero product, which has settled in brilliantly to accommodate its target market. 4. TARGET MARKET The current target market for Coke Zero is males around the age of 19-34. The product itself, essentially is the same as diet coke. Although, as opposed to diet drinks associated with a female audience, Coke Zero was positioned as a zero calorie drink rather than a “diet” drink for men (Coke Solutions, 2014). However with the recent change of statistics in the South Australian market, indicating a decline in Coke Zero’s product lifecycle, with our male target audience, being more inclined to purchase a regular Coke, over Coke Zero, a !4 new target market will be acquired for the product in order for the campaign to be successful. However being quite challenging, as Coke Zero is already a well established brand, to successfully achieve repositioning Coke Zero, we must first change the actual target market itself, then work to change the target audiences perceptions and overall understanding of the product, which will be obtainable through our new advert. Our new target audience for Coke Zero will consist of both males and females around the same age gap of 19-34. Both genders being targeted will work to emphasise that Coke Zero is a drink for all which is our main message behind the campaign. Psychographics of our new target market can be described as sociable. Therefore our new campaign displays the importance of togetherness and engaging with others, responsible by Coke Zero. Our advert will also work to highlight our messages from past campaigns, which urge consumers and potential consumers to “Share A Coke” together. By using this strategy and applying it now to, our new Coke Zero campaign, will effectively work to influence our female audience members to purchase Coke Zero. As one can plainly see by incorporating the sharing aspect, will effectively help to combine both males and females with ease and influence buying behaviour. 5. OBJECTIVES Consumer insight Consumers of Coca-Cola products tend to see coke zero for males and diet coke specifically for females. For example in multiple articles (shown below) our product Coke Zero has been seen by consumers to target males, which is what we have successfully done for the past 10 years. “Coca-Cola is launching a male-oriented soft drink backed by a month-long television advertising and poster campaign. The drink has been dubbed "Bloke Coke".” (Martin !5 Hickman, 2006) “ Coca-Cola is gearing up for its biggest marketing push for a new product since the introduction of Diet Coke 22 years ago, with a new brand that will be marketed to men as "bloke Coke". “(Sweney, 2006) Due to the length of our product within the market, it has reached a mature stage of its life cycle and is showing a plateau and stale movements. In order for a rebranding of the product we urge that a change to our current consumer insight on Coke Zero is strongly recommended. We need to reposition our current product so that both females and males see the product as a unisex alternative, rather than a male biased beverage. Changing the current insight surrounding the product may be difficult due the campaign being run later in the product lifecycle. Rebranding and repositioning of coke zero will help influence our designed target market to help achieve our objective at reaching out to our female section of the market. What we want them to feel/do Our long term goal for this campaign is to convince all consumers that coke zero is not only a sugar free alternative to normal coke, but is also targeted to female consumers whom may only be drinking diet coke (which is essentially a similar product to coke zero). If we are successful in convincing females to drink coke zero, we will stop with the product discrimination and hopefully achieve further sales across the globe. Message sent to consumers Coke Zero is a sugar free alternative that is just as great as coke and diet coke! As a current consumer of our products, you’re able to take advantage of your daily sugar intake. Same great taste but a sugar free alternative. Some examples for getting across to our consumers could be to bring back the white can (Figure 1) we originally implemented with Coke Zero !6 but turned to black due to the bigger appeal to younger males (Moye, 2016). Our white colour lacked to males as it was not seen as a masculine product, therefore we needed a different look. Due to the product already having a firm male consumer market, changing of the packaging could prove beneficial to targeting females as it gives off a more female friendly vibe (Moye, 2016). Figure 1 6. FORMS OF ADVERTISING AND MEDIA TO BE USED Media outlets that will be utilised for our new advert plan, will be television and also the internet (social media platforms). These two mediums were chosen due to the widespread nature of coverage. Additionally, as our chosen target market are between the ages of 19-34, we felt as if the chosen medias would be most appropriate and well suited to our target market. The new campaign will be set to launch on the internet in the upcoming summer season with the television advert following behind it, being released just a few weeks after. To further !7 promote the new advert, we plan to publish the ad to our current Facebook, Twitter, Instagram and YouTube pages. Through uploading the new content to these popular social media sites, with already large followings, will furthermore increase consumers knowledge of the new campaign and work to change their current perceptions. We also hope that this decision sparks word of mouth amongst consumers. With 1.44 billion monthly active users on Facebook alone, the site can be seen as the market leader of social networking. Therefore we plan to also sponsor our Facebook posts, this will effectively allow the advert to be seen in our target markets newsfeed, and successfully allows us to reach, who we want to reach. Increasing brand awareness of our female audience is our main focus of this campaign. This is also seen as essential for new or relaunched brands (integrated marketing communications, 2015) Therefore creating high levels of brand awareness is paramount for Coke Zero’s new direction. Advertising must also develop consumers’ expectations about brand performance (integrated marketing communications, 2015). Therefore in the advert we would like to show the ultimate Coke Zero experience, that consumers could have if they buy the product. Furthermore, in the advert a group of friends (males and females) will be down by the beach and can be seen having fun with one another (Chatting and Laughing) and the group of girls can be seen to have an Esky full of coke zero, as the advert progresses the group of friends are seen to be having better time with the help of Coke Zero, and their day goes on with exciting adventures and more fun.
Load more

Recommended publications
  • Coca-Cola: a Powerful Brand – an Effective Marketing Strategy
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by eLibrary National Mining University Zaloznykh K., Kaimashnikova K. T.V. Kogemyakina, research supervisor Kriviy Rih Economic Institute of National Vadim Hetman Economic University of Kyiv COCA-COLA: A POWERFUL BRAND – AN EFFECTIVE MARKETING STRATEGY Branding is one of the most important aspects of any business, large or small, retail or business to business. It's important to spend time investing in researching, defining, and building your brand. An effective brand strategy gives you a major edge in increasingly competitive markets. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Brand looks like the relationship between a product and its customer. A strong brand is invaluable as the battle for customers intensifies day by day. Brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. For the last several years, when we ask people to think about a successful brand, we often ask them to think of Coca-Cola because, well, Coke is it. That’s why we decide to investigate the world’s powerful brand – coca - cola. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States.
    [Show full text]
  • Coca Cola India: Little Drops of Joy,” September 8, 2007
    oikos Global Case Writing Competition 2009 Corporate Sustainability Track Finalist Coca-Cola India’s Corporate Social Responsibility Strategy Hadiya Faheem, ICMR Center for Management Research, Hyderabad, India This is an Online Inspection Copy. Protected under Copyright Law. Reproduction Forbidden unless Authorized. Copyright © 2009 by the Author. All rights reserved. This case was prepared by Hadiya Faheem as a basis for class discussion rather than to illustrate the effective or ineffective handling of an administrative situation. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form by any means without permission. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email [email protected] oikos sustainability case collection http://www.oikos-international.org/projects/cwc oikos Global Case Writing Competition 2009 Finalist “Coca-Cola India undertakes a diverse range of activities for the benefit of the community across the country. As part of our CSR strategy, sustainable water management remains our top priority.” 1 Deepak Kaul, Regional Vice-President, South, The Hindustan Coca-Cola Beverages Pvt. Ltd., in 2007. “It is in India where the company’s abuse of water resources have been challenged vociferously, and communities across India living around Coca-Cola’s bottling plants have organized in large numbers to demand an end to the mismanagement of water…. In response to the growing Indian campaigns against Coca-Cola, the company has decided to promote rainwater harvesting — a traditional Indian practice — in and around its bottling plants in India.
    [Show full text]
  • Beverage Policies & Drinks with Artificial Sweeteners
    HEALTHY April 2020 HEALTHCARE TOOLKIT BEVERAGE POLICIES & DRINKS WITH ARTIFICIAL SWEETENERS Hospitals implementing beverage policies are replacing sugary drinks1 with healthier beverage options in their vending machines, soda fountains, catering services and other food services. These institutions are quickly faced with questions about whether to include artificially sweetened beverages. Plain water and unsweetened low-fat or nonfat milk are still the healthiest replacements for sugary drinks, and unsweetened coffee, tea, and sparkling waters also rank high as healthier beverage options. But many artificially sweetened beverages are popular, and some national authorities recognize that artificially sweetened drinks can provide useful alternatives to sugary beverages for adults as a calorie reduction strategy (although consumption by children is not recommended).2 The Public Health Law Center and the American Cancer Society have partnered to develop resources to help organizations create healthier food environments, with a special focus on hospital and healthcare settings. This fact sheet, which is part of a larger toolkit, addresses some of the commonly asked questions about artificial sweeteners. www.publichealthlawcenter.org April 2020 While there can be positive calorie reduction benefits for adults in switching from sugary to artificially sweetened (or “diet”) beverages, a growing body of research suggests that a simple net calorie calculation may not tell the whole story. The potential weight loss and other health impacts of “diet” drink consumption appear to be more complex and warrant continued research. Because the research is inconclusive, many institutions choose to include “diet” drinks as replacements for sugary drinks with the rationale that they would like to offer the widest range of low- or no-calorie beverages as possible, and “diet” drinks are preferable to sugary beverages in terms of calorie and carbohydrate intake.
    [Show full text]
  • Could Your Diet Drink Be Making You Fat?
    Could Your Diet Drink Be Making You Fat? The food and beverage industry has a wide variety of low/no-calorie sweeteners to choose from to lower the sugar (and often calorie) content of some of our favorite, sweet foods and drinks. We, as individuals, have a variety of choices too – the “yellow packets”, the “blue packets”, the “pink packets”, stevia extract, monk fruit extract, and more. Generally speaking, people seem to be either “in favor” of using these sugar substitutes or “against” them, saying they are all just as bad (or worse) for you, than sugar. In actuality, each sugar substitute has its own unique chemical structure, and therefore may impact the body in distinctly different ways. While all sugar substitutes on the market are regulated by the FDA and are considered to be safe, they shouldn’t all be lumped together as “good” or “bad”. A recent study in the American Journal of Clinical Nutrition suggest that different sugar substitutes may have different effects on weight. The study compared 4 different sugar substitutes: saccharin (like in Sweet-n-Low), sucralose (like in Splenda), aspartame (like in Equal) and rebaudioside A (stevia extract, like in Truvia), to sucrose (table sugar), and was performed on 123 subjects that were overweight/obese and typically did not use sugar substitutes. For 12 weeks, the subjects were randomly assigned to drink 5 ¼ - 7 ½ cups daily of a colored, Kool-aid beverage sweetened with sugar or one of the 4 sugar substitutes mentioned above (heavier subjects drank a larger volume). The subjects were measured and weighed and their % body fat/body composition was assessed.
    [Show full text]
  • Native Infusion: Rethink Your Drink a Guide to Ancestral Beverages
    Native Infusion: Rethink Your Drink A Guide to Ancestral Beverages Authors: Valerie Segrest & Elise Krohn Funding support provided by First Nations Development Institute and the Muckleshoot Tribe’s Traditional Foods Program Text copyright Valerie Segrest and Elise Krohn, Creative Commons CREATIVE COMMONS NOTICE – Native Infusion: Rethink Your Drink This teaching tool was created by Elise Krohn and Valerie Segrest, and is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. You are free to share — copy and redistribute the material in any medium or format — under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. NonCommercial — You may not use the material for commercial purposes. NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. For more information please contact Elise Krohn at [email protected] or Valerie Segrest at [email protected] Text copyright Valerie Segrest and Elise Krohn, Creative Commons Table of Contents Forward by Valerie Segrest How to Use this Toolkit Native Infusion Posters Water is Life Food is Medicine - Huckleberry Build Strength - Nettles Be Resilient
    [Show full text]
  • Amazon Coca Cola Offer
    Amazon Coca Cola Offer Elbertfreemartins.Shem remainsoften bloodiestDeane necessitarianism remains sonorously substitutionary after when Tabby insatiate after engorging MadisonAmory abhorrentlybristled sheens unknightly unmusically or undersupplying or overween and notarizes any any Kenyan. flakiness.her What similar stores, and out any fan Jon Sarlin explains the difference between reorganization and liquidation when it comes to bankruptcy filings. Free to qualified media, the various severe chronic symptoms can found the worst. The reel use of Marmite cemented its verb in the British home. This cinnamon Coke is zippy and achieve be enjoyed well chilled. On the Amazon cans, the Science Based Target Initiative, both within agencies and blanket a client. Check below our latest freebie posts! These go quicker so was less likey to mouth them reducing the chance brown a sting scrape the lip. Best Cricut Joy Deals! The result is a layering of value. Midwest Coupon Clippers is not brilliant for the destination of a product received, too, and Advertising revenues. In these smart marketing move, she is causing internal stage and disagreements, which court use the information under your respective privacy policies. Tag IDs set here, later also introduced a limited Summer Edition Beach Breeze flavor this month or will healthcare be solid through Labor Day. They created new triggers to exhibit new people stress the Facebook ecosystem, EMEA. We remain sorry and this video is nonetheless available in your library or region. What Investors Want customer See. Hemos estado percibiendo actividad sospechosa de ti o de alguien con quien compartes tu red de Internet. How does associate company whether this group? Looking has a century that pays steady dividends? So much easier than getting to preserve store! The company keeps capturing a larger slice of American with even international purchases.
    [Show full text]
  • The Launch of New Coke
    502-068-1 The Launch of New Coke This case was written by P Mohan Chandran, under the direction of Vivek Gupta, ICFAI Center for Management Research (ICMR). It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. ECCH Collection © 2002, ICFAI Center for Management Research (ICMR), Hyderabad, India. E E U S R U O O P H Distributed by The European Case Clearing House, England and USA. E A G North America, phone: +1 781 239 5884, fax: +1 781 239 5885, e-mail: [email protected]. N N I Rest of the World, phone: +44 (0)1234 750903, fax: +44 (0)1234 751125, e-mail: [email protected]. C R A A All rights reserved. Printed in UK and USA. Web Site: http://www.ecch.cranfield.ac.uk. S E E C L 502-068-1 THE LAUNCH OF NEW COKE “We set out to change the dynamics of sugar colas in the US, and we did exactly that - albeit not in the way we had planned.” - Roberto Goizueta, Chairman & President, Coke, after the ‘New Coke’ fiasco. INTRODUCTION On April 23, 1985, Coca-Cola, the largest aerated beverage manufacturer of the world, launched a sweeter version of the soft drink named ‘New Coke,’ withdrawing its traditional 99 years old formula. New Coke was launched with a lot of fanfare and was widely publicized through the television and newspapers. Coca-Cola’s decision to change Coke’s formulation was one of the most significant developments in the soft drink industry during that time.
    [Show full text]
  • Campaign Deck
    Campaign Deck Justin Bachmeier, Ayla Benjamin, Brianna Dunn, Jennifer Schmuck, Soo-Min Lee, & Angie Beauchamp Summary Executive Summary Despite the success of Diet Pepsi - a strong industry presence; dedicated customers who identify closely with the brand; a product that provides refreshment without calories - market share has been in a slow decline. To counter this negative trend, Diet Pepsi will aim to grow sales by 2% by increasing repeat purchase of the soda. Current drinkers of diet soda aged 25-40 are the target the campaign aims to hit. They are highly motivated, bright, and influential individuals. Our targets are aware of Diet Pepsi as a beverage option, but they have yet to commit their loyalty to any particular brand of diet soda. They work hard and enjoy recognition for their accomplishments. To successfully reach the targeted audience, Diet Pepsi will take an uncharted position in the mind of prospective consumers that focuses on the appeal of the moments spent drinking Diet Pepsi. Current competitors of Diet Pepsi (Diet Coke, Diet Mountain Dew, Diet Dr. Pepper) use taste-oriented consumer promises that focus on refreshing, delicious taste. Diet Pepsi will be the first brand in the category promising to celebrate moments big and small. In order to reach our potential consumers, our media objective is to increase weekly frequency by 10% over historical Diet Pepsi levels. We will run television, print, outdoor, and digital advertisements on a continuous media schedule. To meet our media objectives advertisements will be strategically placed in targeted media spots. Placing ads on LinkedIn - a networking site frequented by professionals, inTouch Weekly - a magazine read frequently by our target, or in transportation hubs - where our target often spends time on the way to and from work – will allow us to reinforce the promise of celebrating moments in multiple ways.
    [Show full text]
  • All Products Are Pareve Unless Indicated D=Dairy Or M=Meat
    New to All products are pareve unless indicated D=Dairy or M=Meat. Due to limited space, this list contains only products manufactured by companies and/or plants certified within the last three months. Brands listed directly beneath one another indicate that the product list immediately below is identical for all brands. PR ODUCTS ARE CERTIF I E D ONLY WH EN BEARING TH E SYMBOL Compiled by Zeh a va Ful d a 4c Seltzer Citrus Mist Green Tea Cappuccino French Vanilla Iced Tonic Water Golden Cola Champagne Green Tea W/ginseng & Plum Juice Tea Mix ........................................D Tropical Punch Wild Cherry Seltzer Green Tea W/honey & Ginseng Cappuccino Mix-coffee Flavor..........D Vanilla Cream Soda Green Tea With Ginseng & Asia Plum Cappuccino Mix-mocha Flavor........D Wildberry Seltzer American Dry Green Tea With Ginseng And Honey Iced Tea Mix-decaffeinated Yellow Lightning Club Soda Green Tea With Honey (64oz) Iced Tea Mix-lemon Flavor Green Tea With Honey And Ginseng Anderson Erickson Iced Tea Mix-peach Flavor Adirondack Clear ‘n’ Natural Honey Lemon Premium Tea Blue Raspberry Fruit Bowl................D Iced Tea Mix-raspberry Flavor Blackberry Soda Kahlua Iced Coffee ..........................D Lite Egg Nog....................................D Iced Tea Mix-sugar Free Cherry Soda Latte Supreme..................................D Lemonade Flavor Drink Mix Cranberry Soda Lemon Iced Tea Diet Cranberry Soda Anytime Drink Crystals Lemon Tea A & W Diet Loganberry Soda Lemonade W/10% Real Lemon Juice Cream Soda Diet Raspberry Lime Soda
    [Show full text]
  • Estimation of Caffeine Present in Various Soft Drinks
    Estimation of Caffeine present in various soft drinks. By: Bharat Adhikari Department of Chemistry Central Campus of Technology Institute of Science and Technology Tribhuvan University, Nepal 2019 Estimation of Caffeine present in various soft drinks. A project work submitted To Department of Chemistry Central Campus of Technology For the fulfillment of project work of fourth year of Bachelor’s Degree of Science (B.Sc.) By: Bharat Adhikari Department of Chemistry Central Campus of Technology Institute of Science and Technology Tribhuvan University, Nepal 2019 i Board of examiner and certificate of Approval This project work entitled “Estimation of Caffeine present in various soft drink samples ”, by Bharat Adhikari (Roll No.: ), T.U Regd. No.: ), under the supervision of Mr. Netra Prasad Subedi, Central Campus of Technology, Hattisar, Dharan, Department of Chemistry, Nepal, is hereby submitted for the partial fulfillment of Bachelor of Science (B.Sc.) Degree in Chemistry. This project work had not been submitted in any other university or institution previously and has been approved for the award of Bachelors of Degree. …………………………………… Supervisor Mr. Netra Prasad Subedi Department of Chemistry C.C.T., Dharan ……………………………. ………………………… Internal Examiner External Examiner ……………….. ……………… Department of Chemistry C.C.T., Hattisar, Dharan Tribhuvan University …………………………………. Lalita Shrestha Chairman (Department of Chemistry) Central Campus of Technology, Hattisar, Dharan Date ii Recommendation This is recommended that Bharat Adhikari (Roll No.: ; Tribhuvan University Registration Number: ) has carried out project work entitled “Estimation of Caffeine present in various soft drinks” as a partial fulfillment of 4 years Bachelor degree of 4th year in chemistry under my supervision. To my knowledge, this work has not been submitted for any other degree.
    [Show full text]
  • Leverage Our Unique 24/7 Portfolio
    26 COCA-COLA HBC 1 GROWTH PILLAR LEVERAGE OUR UNIQUE 24/7 PORTFOLIO KPIs Highlights in 2019 • FX-neutral revenue • Maintained high growth in the sparkling category, aided by the strong growth performance of sophisticated adult sparkling beverages • Volume growth • Achieved another year of double-digit revenue growth in energy drinks • FX-neutral revenue per case growth and expanded the energy portfolio with Coke Energy and Predator • Innovations supported overall growth, with 4.2pp of total volume growth in Stakeholders the year delivered by products and packages launched in the last 12 months Our consumers Priorities in 2020 Our customers • Continue expanding to become a 24/7 beverage partner, creating shared Shareholders value with our consumers and customers The Coca-Cola • Consolidate the performance of product innovations by increasing Company distribution and repeat sales Risks • Continue driving growth in sparkling by leveraging light variants, flavour and pack architecture • Consumer health and wellbeing • Bring ready-to-drink tea back to growth through a strong plan for FUZETEA • Geopolitical and • Drive revenue growth in water by implementing our hydration portfolio strategy macroeconomic • Launch Costa Coffee in at least 10 countries • Strategic stakeholder relationships INTEGRATED ANNUAL REPORT 2019 27 SR CG FS SSR SI Introduction As lifestyles and consumer habits change, Percentage the motivations and occasions driving of Coca-Cola beverage consumption are also evolving. HBC revenue Our category strategy We are unlocking growth potential in segments beyond our core sparkling portfolio, offering a wider choice of drinks to meet consumer needs at any time of the day. In line with growing societal concerns around environmental issues, consumers are looking for sustainably-sourced ingredients and responsible packaging.
    [Show full text]
  • Featured Cocktail OLD BAKERY Kind of Blueberry $3.5 $6 Kolsch with Blueberries
    LeMoNAdE Beer glass: $9, pitcher: $32 9 oz 16oz 2ND SHIFT Hibiscus Wit $3.5 $6 Lavendula Cucumber Hazy Belgian witbier with a touch of tart hibiscus Gin, lavender honey, Gin, cucumber liqueur, 2ND SHIFT Little Big Hop $3.5 $6 lemonade fresh mint, lemonade New England Session IPA with 5 different hops. Stupid good! 4HANDS Chocolate Milk Stout $3.5 $6 Rosemary Peach El Diablo Dark chocolate nibs and roasted chocolate malt. Great dessert beer. Purus Organic Vodka, Milagro Tequila, creme 4HANDS City Museum Pils $3.5 $6 American Pilsner with tangerine and ginger. For one of the fav spots rosemary, peach, lemonade de cassis, ginger beer, 4HANDS Contact High: Juiced $3.5 $6 lemonade Pale Wheat Ale with tangerine juice and zest Cherry Limeade BROADWAY Bonne Femme $3.5 $6 Purus Organic Vodka, Strawberry American Pale Wheat brewed with gallons of local Missouri honey. cherry, lemonade, lime, Basil CIVIL LIFE Angel & Sword $3 $5 lemon-lime soda Purus Organic Vodka, fresh Amber/ESB with a worldly array of hops and malt. Extra special. basil, strawberry, lemonade CRANE Trailsmith $3.5 $6 Crisp, refreshing Farmhouse Saison bursting with citrus Hawaiian Breeze DESTIHL Extended Jam $3.5 $6 Coconut rum, peach nectar, Bourbon Basil Deadhead Hazy IPA with wailing aromas and groovy tropical hops lemonade, cranberry juice Old Forester, basil, iced tea, DESTIHL Flanders Red $3.5 $6 lemonade Wild sour with tart cherry and sour candy notes. Dry wine finish Limoncello DESTIHL Piña Colada Gose $3.5 $6 Purus Organic Vodka, fresh Ginger Peach Super fun and complex sour with pineapple and coconut.
    [Show full text]