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1. WEB SITE RESEARCH Topic Research: Coca-Cola-Fun Facts

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1. WEB SITE RESEARCH Topic research: Coca-Cola-Fun facts about their brand in the first 50 years they were established 1. What is the educational benefit of the information related to your topic? a. People can learn fun facts about the making of some of Coca-Cola’s most famous commercials within their first 50 years established b. fun facts about the brand c. Educated about the art directors that created some of the 2. What types of views will be interested in your topic? a. Males and females i. Kids-young adults ii. People interested in film production and advertisement iii. Coca-Cola buyers 3. What perceived value will your topic give to your viewers? a. The hidden scenes from commercials b. Outtakes and actors from the commercials c. Who, where, why, and how the commercials were made d. Trivia questions about the brand, so unique information related to Coca-Cola 4. Primary person(s) of significance in the field of your topic? a. Harvey Gabor – Hilltop commercial art director b. Roger Mosconi – Mean 5. Primary person(s) that made your topic information available/ a. 6. Important moments or accomplishments in the history of your topic? a. Coca-Cola has been an establish beverage brand for over 50 years b. Top 5 videos that has changed the way people viewed Coca-Cola 7. How did the media of times of your topic treat your topic? a. 8. Current events related to your topic? a. http://www.breakingnews.com/topic/coca-cola/ b. http://topics.nytimes.com/top/news/business/companies/coca_cola_company/index.html 9. List discussion and social media coverage of your topic? a. 10. Anything else that will help you better understand your topic for this project? a. Coca-Cola Trivia b. Coca-Cola Art department c. Coca-Cola advertising agency Similar Website Research: 1. A topical educational website? a. Tinkerlab.com i. There are a lot of visuals on the website so the viewer know if the are doing the crafts correct along with the instructions ii. Also the advertisement go along with the different craft projects iii. The menu is provides several different crafts in categories 2. A collection based website? 3. An archival or museum website? a. Spymuseum.org i. The website is effective because the viewer is provided with visuals on up to date mini-exhibit that are going on at the time ii. Also there is a slider provided iii. The menu bars and sidebars provide enough information 4. Website related to your topic? a. Us.coca-cola.com/home i. The information provided on the website is organized in a well manner ii. Also the visuals are nice too 2. WEB SITE DEFINITION Your Name: Danielle Baker Name of your website: Coca-Cola Behind the Scenes Purpose of the website: (In three sentences or less) The purpose of the website to let the audience have a behind the scenes view on the top five commercials that Coca-Cola has produced in the first 50 years that they were established. Also the purpose is to give unique information to the viewers in a fun away through trivia Intended audience/viewers: In order of importance who are the primary intended visitors to your website: Be very specific 1. Females and Males worldwide but primarily United States of America 2. Young kids to young adults (10-25) 3. Coca-Cola existing customers 4. Students that are doing mark research from popular advertisements (commercials) Objectives of your website audience/viewers: What will your website accomplish? Be very specific 1. Educate viewers on the behind the scenes of some of the popular commercials that Coca-Cola produced 2. Give information on the art director 3. Along with providing information about the top five videos, there will be the actual videos 4. Educate viewers on Coca-Cola history in a fun way by providing a trivia 5. Educate viewers on the advertisement agency that Coca-Cola works with 3. CONTENT OUTLINE: Home page: Title: Coca-Cola Behind the Scenes (Flipping the Lid off of Coca-Cola) (Coca-Cola: Under the Lid) Subtitle: 5 Primary links Home Brief History Harvey Gabor Coca-Cola Trivia Top 5 Coca-Cola Commercials Coca-Cola Advertising Agency Coca-Cola Uses Gallery 6 Secondary links Copy/text: (2 – 3 short paragraphs of 3-5 sentences each explaining purpose of site) 3-6 Primary slider visuals: (Include a thumbnail and title for each image) 3-6 Secondary thumbnail visuals: (Include a thumbnail and title for each image) Primary pages (Typical of what is needed to best present the required information) Primary pages #1 Title: Coca-Cola Trivia Subtitles for each subtopic on the page: Do you know your Coca-Cola history? Links in addition to the sites primary and secondary links Copy/text for each topic covered on the page (1- 3 short paragraphs max for each subtopic) If every drop of Coke ever produced were put in 8-Ounce bottlesand laid end-toend, they would reach the moon and back 2,000 times The red and white Coca-Cola logo is recognized by 94% of the worlds population Around the world , the average person consumes a coke product every four days Coca-Cola spends more money on advertsing than Microsoft and Apple combines 1886 Coca-Cola was invented by a pharmacist names John Pemerton There are nearly 10,450 soft drinks from Coca-Cola consumed every second of every day including Diet Coke, Fanta, and Sprite 1985 Coca-Cola became the first soft drink in space Coca-Cola Blak was a coffee-flavored cola introduced in France and came over to US in 2006 New Coke in 1985 Do you have any Coca-Cola fun facts or trivia send them here so yours will appear Featured header or slider visuals (Include a thumbnail and title for each image) 2 0r more smaller supporting visuals (Include a thumbnail and caption for each image) Primary pages #2 Title: Top 5 Coca-Cola commercials in the first 50 years Subtitles for each subtopic on the page: Hilltop http://youtu.be/1VM2eLhvsSM Producer/Advertising Agency: McCann-Erickson Date: 1971 Art Director: Harvey Gabor Art Designer: Phil Messina Production Company: Roma Films Lyrics/Writing the Song: The three members of the writing team that night each brought a different perspective to their task. Billy Davis, of McCann-Erickson, had toured as a member of the singing group the Four Tops and had written several songs for the powerful and popular Motown music production organization. Roger Cook, a native of Bristol, England, had teamed with Roger Greenaway to write several 1960s pop standards including "You've Got Your Troubles" and "Long Cool Woman (In a Black Dress)." Bill Backer was from Charleston, South Carolina, and had written the jingle "Things Go Better with Coke" as well as the jingle for "The Real Thing"campaign. Appropriately, then, each contributed something different to the song they wrote together that night. Davis provided the core idea for the opening line, that everyone needs a home. Backer gave it the same pattern as the line he'd written, so that it became "I'd like to build the world a home." And perhaps because this was, after all, the late 1960s, the three decided that the home should be furnished "with love." Cook might have drawn on British folksong imagery when he contributed the line "Grow apple trees and honey bees, and snow white turtle doves," which Backer and Davis at first thought too grand but eventually accepted for its poetic quality. Next, Backer penned a variation of the opening line: "I'd like to teach the world to sing in perfect harmony." Coming full circle, the last line expressed the song's original idea: "I'd like to buy the world a Coke and keep it company." The melody was based on a Roger Cook-Roger Greenaway song that Cook and Davis reworked to incorporate the melody used for the campaign slogan "It's the Real Thing." This allowed them to weave the updated slogan "It's the real thing, Coke is what the world wants today" into the new song's harmonizing voice parts. This was the result: I'd like to buy the world a home and furnish it with love,!Grow apple trees and honey bees, and snow white turtle doves.!I'd like to teach the world to sing in perfect harmony,!I'd like to buy the world a Coke and keep it company.![Repeat the last two lines, and in the background:]!It's the real thing, Coke is what the world wants today. A Commercial Success The television ad "I'd Like to Buy the World a Coke" was released first in Europe, where it garnered only a tepid response. It was then released in the U.S. in July, 1971, and the response was immediate and dramatic. By November of that year, Coca-Cola and its bottlers had received more than a hundred thousand letters about the ad. At that time the demand for the song was so great that many people were calling radio stations and asking them to play the commercial. Clearly, "I'd Like to Buy the World a Coke" had struck a chord deeper than the normal response to the advertisement of a commercial product, and Billy Davis asked Bill Backer to rewrite the lyrics without the references to Coke. Because the New Seekers were initially unavailable to record the new version, a group calling itself the Hillside Singers recorded it with a country-and-western flavor and released it as a single.
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