Sports & Entertainment Marketing Name ______Chapter 10 – Theme Park Activity Date ______Period ____

Write a paragraph explaining ideas for a unique theme park in our town, city, or region. Tie the theme to a special attraction in our area. (Note: the entire theme doesn’t have to tie to the area, but possible a portion of it could. i.e. a ride, or 360 theatre, etc.)

Is your theme park tied to characters or celebrities? ______If so, who and why?

What will you charge? ______Family rate? ______Season pass? ______

What other money making ideas will be included?

______

How will you market this park? (Publicity, promotions, advertising) Keep in mind, promotional strategies for a theme park includes getting children to encourage their parents to take them to the park.

How will you get “locals” to visit more than once?

Explain the importance of customizing a recreational area to a particular audience.

Finish Theme Park Marketing Poster/billboard on separate paper. Sports & Entertainment Marketing Name ______Chapter 10.4 Recreation Marketing Careers Date ______Period ____

Read pages 235 – 238 and answer the following questions

From “Opening Act”, why did Ms. Epler-Wood mean by “seeing your role as an educator”.

Why is recreation marketing a good field of employment?

How has the Internet changed the job search process?

Why would future employers care about work experience you had in high school?

Why should you be concerned about professional behavior?

How could you build a career in recreation marketing in your town or neighborhood? What kinds of recreational travel would you promote to your friends and neighbors or to attract tourist to your area?

You have been offered two different travel-marketing positions. One pays a starting salary of $20,000 a year, but you have the opportunity to make more through a commission of 8% on every trip you sell. The other position is in the travel-planning department of an international corporation. It starts at $28,000 and has no commissions.

If you take the first job, how much will you have to earn in commissions in one year to not regret having taken the second position? ______

How many dollars’ worth of sales must you make in order to make that commission goal? Above answer divided by .08 = answer ______/ .08 = ______

How many $3,500 trips to Disney World will you need to sell to meet your commission goal? Above answer divided by $3,500. Round up!