Here's to a Glorious Summer: Welcome to Luštica Bay Be
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ISSUE 2017 HERE’S TO A GLORIOUS SUMMER: WELCOME TO LUŠTICA BAY BE INSPIRED BY OUR MONTENEGRIN BUCKET LIST READ OUR INSIDER’S GUIDE TO THE BEST BEACHES BY BOAT DISCOVER WHAT MAKES OUR COASTAL COMMUNITY UNIQUE CHOOSE YOUR DREAM PROPERTY ISSUE 2017 LONDON LUX MYRIAD MEDIA LTD MARVELS Editor 12 Montenegro is a small country packed Laura Tennant with an extraordinary wealth of natural Art director wonders, human history and rich culture. Sean Bennett Rudolf Abraham serves up a whistle-stop Chief sub-editor tour of some of its attractions Hester Lacey CEO MONTENEGRO – Dawn Alford 20 BEACH HOPPING BY BOAT 3 LUŠTICA BAY LETTER FROM The Adriatic coastline offers many Editor treasures, from hidden coves to wide Nevine Coutry LUŠTICA 4 sandy beaches perfect for families. As Assistant editors and Orascom’s chairman Samih Sawiris on his environmental commitment, on the Rudolf Abraham discovers, one of the picture research best ways to explore it is by boat Slavica Milić, mistakes which made him – and on his Damir Moškov passionate belief in Montenegro’s future Image contributions TEN REASONS TO Mihael Đuričić, Ruth Mattock visits Centrale, Vanja Petrović, 6LOVE LUŠTICA BAY the town centre that will be Tourism Board Kotor New to Luštica Bay? Here are just some the living, breathing heart of of the reasons we think you’ll fall in love our organically developing community with our growing marine community MEET THE LUŠTICA BAY NEWS 38 HOMEOWNERS 8 Three recent arrivals at Luštica Bay 2017 promises to be another milestone, as explain why they chose to invest in DPC d.o.o. Podgorica we prepare to start work on a world-class property in the development for hotel and the marina nears completion themselves and their families Published on behalf of CALENDAR OF SPA DELIGHTS LUŠTICA BAY Luštica Bay by OF AN ISLAND London Lux Media Ltd, 10 EVENTS 27 4ORESIDENCES Weigall Road, Festivals and happenings celebrating HIDEAWAY Browse our selection of properties, from Blackheath, Montenegro’s vibrant arts and music Nevine Coutry samples barefoot luxury at apartments to villas, to find one that’s London scene and culinary traditions the Aman Sveti Stefan Resort and Spa right for you MEET OUR CONTRIBUTORS Rudolf Abraham Ruth Mattock Nevine Coutry Rudolf Abraham is an award-winning Ruth Mattock is a freelance writer Nevine Coutry heads the marketing travel writer and photographer embedded in the London arts scene, for Luštica Bay. Nevine has extensive specialising in Eastern Europe. He is the author but a passion for travel and good causes keep experience in the destination marketing field and of eight books, including The Mountains of her eyes firmly on the horizon. She covers a long history with Orascom Development – her Montenegro, and has contributed to many more. travel, the arts and sustainability, and loves main passion is naturally travel, discovering new rudolfabraham.co.uk nothing more than when all three collide. places and putting them on the map. LETTER FROM LUŠTICA Samih Sawiris of Orascom, the company behind Luštica Bay, reveals the philosophy that underlies his work, tells us the story of the development, and shares his vision of its future amih Sawiris is the founder of people are scared – because you’re making them Orascom Development and chairman stand in line and cheer you like a dictator. of its board. He is the second of ‘When people identify with a place, they don’t three sons of Onsi Sawiris, who steal from it. If you’re not stuck in a filthy little launched Orascom as a construction room with six other guys waiting for the holidays companyS in Egypt in 1950. Born in 1957, Samih to come so you can see your family for 10 days – studied economic engineering at the Technical if Luštica Bay is properly your town – then you University of Berlin and founded his first have a completely different attitude towards it. company, the National Marine Boat Factory, in ‘We win awards for our service and get by 1980. The visionary behind some of the world’s far the highest rates of repeat visitors in Egypt most extraordinary integrated destinations, he because of the way we treat our employees. Part has five children and lives in London with his of your capital is the happiness of the people second wife Goya. who work for you, and again, the Swiss would never have signed off Andermatt if they’d visited ‘I never had any intention of going into the family one of our sites and been told by staff that I was business, but I knew even before I left school that cruel or criminal. I wanted to create a business and use that business ‘But for me, the thing that sets Luštica Bay to become rich. can’t believe it was all built by Orascom. It’s apart is that it’s built around a place that has ‘I started doing the odd deal and trade at very frustrating after the millions I’ve spent existed for many, many years. I compare it to university, and when I left I founded a company on marketing! So our philosophy is really the mixing a new wine with a vintage. The result is producing and selling boats which made my first consequence of solving problems caused by the so much better. million. I’ve always loved the ocean – I get sick if mistakes I’ve made along the way. ‘The fact that Luštica Bay has original 5 I stray too far from water. Then I drifted into real ‘My commitment to sustainability and the buildings at its core will give it such incredible estate, and stayed there for 30 years. environment is a little different. I’m a fanatical charm. It has a better chance of looking like a Beautiful natural surroundings, harmonious architecture and ‘The philosophy of Orascom Development lover of the sea; some time ago I realised that proper town in 10 years, rather than in 30 years. sophisticated design all combine at Luštica Bay, reflecting the and Luštica Bay has evolved out of many human beings were abusing nature, and the sea And Montenegro itself is such a quaint country. founder’s passion for nature and high standards mistakes I’ve made along the way. I can is an integral part of nature. I noticed how much ‘I really believe that Kotor Bay will soon be arrogantly claim that there is no one alive who’s fewer fish there were, how many dead reefs, how the best place on the Adriatic. The One&Only made so many mistakes – I can write the book. much litter in the ocean. And I decided that we and the Four Seasons are coming; it’s going to ‘Our first project, El Gouna, started off as a needed to preserve this planet a bit better. be incredible. plan for a few villas and a marina for sailors and ‘Not only that, but I’ve watched the ‘As for me, now I’m no longer hands-on at fishermen. In my wildest imagination I would development of environmental law. I’m getting the company, I can relax – although I reserve the never have believed this 500,000-square-metre bravos for doing things everyone will have to do right to give my team hell if I think a building project would ultimately cover nearly 40,000,000 in a few years’ time. So my approach is, why not looks ugly! I own two football teams, one in square metres and house 30,000 residents. do it early and garner the gratitude? El Gouna Egypt and one in Switzerland, and I’ve fulfilled ‘The project turned out to be a failure, because has just been described by the UN as the most a 30-year dream to build a boat big enough to go the infrastructure those few villas needed was environmentally friendly town on the planet. I’m around the world. We’re currently in Australia; costing so much – so I had to react before people delighted, but a decade from now I’m hoping it our next stop is India or Oman, and then we’re discovered it was a failure. I built more villas, will have been overtaken by many other towns. back to Egypt. and reached critical mass; but now I had people ‘Our environmental policies make good ‘My bucket list is empty, but I’m closely coming to stay, I had to consider what if someone business sense too. Our newest development is in involved with the Sawiris Foundation for Social had an accident – what do you do with the poor Andermatt in Switzerland and the Swiss would Development. We’ve made so much money person, throw him in the sea? never have permitted it if they’d visited El Gouna and now it’s time to give some of it back; partly ‘So I built a clinic. Then I realised my and been disappointed by our standards. because it wouldn’t help the kids or anyone employees needed a school, and after that I ‘Much the same applies to our attitude to else to give them too much, and partly because had to build houses for the teachers, and a our staff and the local area. I’m a great believer we can’t continue having 2-3% of the global decompression chamber for injured divers, and in being plugged into the community. The population owning 90% of the wealth. It will moreAs Luštica and more Bay generators comes to lightever the closer town. to community gives you strength – I come from drive the world into chaos.