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Press Release October 2010

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Press Release October 2010 JNLR Press Release October 2010 0 10-0104 5 5 -O c t '10 P re s s R e le a s e - (O c t '09 -S e p '10) Ipsos MRBI/JNLR 2009/10 Summary Results The latest JNLR/Ipsos MRBI report into radio listening is published today Irish audiences continue to listen to a significant amount of radio daily – (28th October, 2010). It covers the 12-month period from October 2009 to tuning in, on average, for almost 4 hours per day during the prime 7am to September 2010. 7pm time (Irish Adults listening Mon-Fri). In terms of share of all minutes listened, national radio has 46% share of all minutes while local/regional The latest results show daily radio listening at 85% - that is 85% of all radio holds the majority share position with 54%. adults listening every weekday. Looking at the various regions throughout the country, national radio holds A total of c15,400 people were interviewed during the survey period by the majority share position in Dublin and the North East/Midlands area Ipsos MRBI, on behalf of JNLR - Joint National Listenership Research - while local/regional radio is in the majority in all other regions. (See T5). that is funded by all national, regional and local stations, BAI, AAI, and IAPI. Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 61% The following tables are the key top line results from the ‘week-day’ report versus 39% for national radio. In particular, this party has a very strong for the main radio stations at National level, within Dublin and Cork share position among this age group in Dublin (71%), Cork (65%), N.West counties, and the South East, South West, North West, North (63%) and the Multi-city region (66%). East/Midlands and Multi-city regions. Local radio is a strong performer in the individual radio markets across the While Tables 1-4 show the proportion of adults tuning into the stations at country – in many areas reaching more than 40% of the local adult some time during the day, the depth of listening or loyalty to various population daily. In particular, on the criterion of share of minutes listened stations is best reflected in the share of listening achieved by each station, during prime 7am to 7pm, Highland Radio, Tipp FM and Radio Kerry hold as shown in Tables 5-8, whilst Table 9 provides information on the Local the majority share position in their franchise areas. (T9). Stations in each licensed franchise area. (See pg 11 for definition of radio broadcast regions). 85% of Irish adults listen to the radio on an average day - 58% tuning into their local or regional station and 46% listening to a national station (position is unchanged for local/regional but this represents a drop of 2% to national stations). 1 10-0104 5 5 -O c t '10 P re s s R e le a s e - (O c t '09 -S e p '10) All Adults Aged 15+ Table 1: Average Weekday Yesterday Listenership CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) % % % % % % % % % % % % % % % % Listened at all * 85 (-1) 85 (+0) 82 (-1) 86 (-1) 87 (+0) 88 (+0) 85 (-1) 85 (-1) Any National 46 (-2) 46 (-2) 44 (-1) 45 (-1) 43 (-1) 45 (+0) 51 (-2) 47 (-2) Any RTE Radio 36 (-1) 37 (-2) 32 (-1) 33 (-1) 32 (+0) 36 (+0) 38 (-1) 37 (-1) Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 36 (-1) 37 (-2) 32 (-1) 33 (-1) 32 (+0) 35 (+0) 38 (-1) 37 (-1) RTÉ Radio 1 24 (+0) 28 (-1) 25 (+0) 20 (-1) 21 (+0) 22 (+1) 22 (-1) 26 (-1) RTÉ 2FM 14 (+0) 10 (-2) 9 (-1) 15 (+0) 13 (+0) 14 (-1) 19 (-1) 12 (-1) RTÉ Lyric FM 3 (+0 5 (+0) 4 (+0) 2 (+0) 2 (+0) 2 (+0) 2 (+0) 4 (+0) Today FM 13 (-1) 9 (-1) 15 (-1) 15 (+0) 14 (+1) 14 (+1) 16 (-1) 12 (-1) Newstalk 8 (+1) 10 (+0) 9 (+0) 5 (-1) 5 (+0) 5 (+1) 8 (+0) 9 (+0) Any Regional/Local/M-City/D-C# 58 (+0) 51 (+0) 62 (-1) 61 (+0) 67 (+1) 69 (+0) 52 (+0) 56 (+0) 4FM 2 (+0) 4 (+0) 3 (+0) Beat 102-103 20 (+1) Spin South West 21 (+2) i102-104 20 (+1) i105-107 7 (+1) Dublin’s 98FM 14 (+0) FM104 19 (+0) Q102 13 (+0) Country 106.8FM 3 (-1) Spin 1038 14 (+0) Phantom 105.2 2 (-1) Corks 96FM/C103 48 (+0) Corks 96FM 36 (-2) C103 (Corks 103FM) 14 (+0) Corks Red FM 21 (+1) * Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova. 2 10-0104 5 5 -O c t '10 P re s s R e le a s e - (O c t '09 -S e p '10) Adults Aged 15-24 Table 2: Average Weekday Yesterday Listenership CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s % % % % % % % % Listened at all * 82 88 77 78 83 86 78 85 Any National 27 16 23 32 28 36 34 23 Any RTE Radio 17 11 13 19 15 24 22 14 Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 17 11 13 19 15 24 22 14 RTE Radio 1 4 4 3 2 3 3 4 4 RTE 2FM 14 6 10 17 13 20 19 10 RTE Lyric FM 1 2 1 0 1 1 1 1 Today FM 12 5 12 17 15 16 13 10 Newstalk 4 3 4 2 1 4 7 5 Any Regional/Local/M-City/D-C# 71 79 68 66 73 73 62 75 4FM 1 2 1 Beat 102-103 54 Spin South West 63 i102-104 56 i105-107 24 Dublin’s 98FM 13 FM104 36 Q102 15 Country 106.8FM 1 Spin 1038 51 Phantom 105.2 3 Corks 96FM/C103 34 Cork’s 96FM 31 C103 (Corks 103 FM) 3 Corks Red FM 54 * Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova. 3 10-0104 5 5 -O c t '10 P re s s R e le a s e - (O c t '09 -S e p '10) Adults Aged 15-34 Table 3: Average Weekday Yesterday Listenership CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays % % % % % % % % Listened at all * 83 86 79 82 84 84 83 84 Any National 37 27 34 42 40 43 47 33 Any RTE Radio 23 18 18 23 21 28 30 20 Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 23 18 18 23 21 27 30 20 RTE Radio 1 7 8 6 4 5 6 8 7 RTE 2FM 16 9 12 19 17 21 24 13 RTE Lyric FM 2 3 1 0 1 1 1 2 Today FM 18 9 20 22 24 21 22 15 Newstalk 6 7 6 5 4 4 9 7 Any Regional/Local/M-City/D-C# 63 70 63 59 65 65 53 66 4FM 1 2 1 Beat 102-103 43 Spin South West 45 i102-104 43 i105-107 15 Dublin’s 98FM 18 FM104 32 Q102 15 Country 106.8FM 1 Spin 1038 30 Phantom 105.2 4 Corks 96FM/C103 37 Corks 96FM 32 C103 (Corks 103FM) 6 Corks Red FM 41 * Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova. 4 10-0104 5 5 -O c t '10 P re s s R e le a s e - (O c t '09 -S e p '10) Adults Aged 35+ Table 4: Average Weekday Yesterday Listenership CO.
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