Press Release October 2010

Home , C103, Radio Kerry, SPIN 1038, Spin South West, Tipp FM

JNLR Press Release

October 2010

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Ipsos MRBI/JNLR 2009/10 Summary Results

The latest JNLR/Ipsos MRBI report into radio listening is published today Irish audiences continue to listen to a significant amount of radio daily – (28th October, 2010). It covers the 12-month period from October 2009 to tuning in, on average, for almost 4 hours per day during the prime 7am to September 2010. 7pm time (Irish Adults listening Mon-Fri). In terms of share of all minutes listened, national radio has 46% share of all minutes while local/regional The latest results show daily radio listening at 85% - that is 85% of all radio holds the majority share position with 54%. adults listening every weekday. Looking at the various regions throughout the country, national radio holds A total of c15,400 people were interviewed during the survey period by the majority share position in Dublin and the North East/Midlands area Ipsos MRBI, on behalf of JNLR - Joint National Listenership Research - while local/regional radio is in the majority in all other regions. (See T5). that is funded by all national, regional and local stations, BAI, AAI, and IAPI. Among the younger, 15-34 year old audience across the country, local/regional radio holds the national majority share position at 61% The following tables are the key top line results from the ‘week-day’ report versus 39% for national radio. In particular, this party has a very strong for the main radio stations at National level, within Dublin and Cork share position among this age group in Dublin (71%), Cork (65%), N.West counties, and the South East, South West, North West, North (63%) and the Multi-city region (66%). East/Midlands and Multi-city regions. Local radio is a strong performer in the individual radio markets across the While Tables 1-4 show the proportion of adults tuning into the stations at country – in many areas reaching more than 40% of the local adult some time during the day, the depth of listening or loyalty to various population daily. In particular, on the criterion of share of minutes listened stations is best reflected in the share of listening achieved by each station, during prime 7am to 7pm, Highland Radio, Tipp FM and Radio Kerry hold as shown in Tables 5-8, whilst Table 9 provides information on the Local the majority share position in their franchise areas. (T9). Stations in each licensed franchise area. (See pg 11 for definition of radio broadcast regions). 85% of Irish adults listen to the radio on an average day - 58% tuning into their local or regional station and 46% listening to a national station (position is unchanged for local/regional but this represents a drop of 2% to national stations).

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All Adults Aged 15+ Table 1: Average Weekday Yesterday Listenership CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) % % % % % % % % % % % % % % % % Listened at all * 85 (-1) 85 (+0) 82 (-1) 86 (-1) 87 (+0) 88 (+0) 85 (-1) 85 (-1) Any National 46 (-2) 46 (-2) 44 (-1) 45 (-1) 43 (-1) 45 (+0) 51 (-2) 47 (-2) Any RTE Radio 36 (-1) 37 (-2) 32 (-1) 33 (-1) 32 (+0) 36 (+0) 38 (-1) 37 (-1) Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 36 (-1) 37 (-2) 32 (-1) 33 (-1) 32 (+0) 35 (+0) 38 (-1) 37 (-1) RTÉ Radio 1 24 (+0) 28 (-1) 25 (+0) 20 (-1) 21 (+0) 22 (+1) 22 (-1) 26 (-1) RTÉ 2FM 14 (+0) 10 (-2) 9 (-1) 15 (+0) 13 (+0) 14 (-1) 19 (-1) 12 (-1) RTÉ Lyric FM 3 (+0 5 (+0) 4 (+0) 2 (+0) 2 (+0) 2 (+0) 2 (+0) 4 (+0) Today FM 13 (-1) 9 (-1) 15 (-1) 15 (+0) 14 (+1) 14 (+1) 16 (-1) 12 (-1) Newstalk 8 (+1) 10 (+0) 9 (+0) 5 (-1) 5 (+0) 5 (+1) 8 (+0) 9 (+0) Any Regional/Local/M-City/D-C# 58 (+0) 51 (+0) 62 (-1) 61 (+0) 67 (+1) 69 (+0) 52 (+0) 56 (+0) 4FM 2 (+0) 4 (+0) 3 (+0) Beat 102-103 20 (+1) Spin South West 21 (+2) i102-104 20 (+1) i105-107 7 (+1) Dublin’s 98FM 14 (+0) FM104 19 (+0) Q102 13 (+0) Country 106.8FM 3 (-1) Spin 1038 14 (+0) Phantom 105.2 2 (-1) Corks 96FM/C103 48 (+0) Corks 96FM 36 (-2) C103 (Corks 103FM) 14 (+0) Corks Red FM 21 (+1) * Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.

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Adults Aged 15-24 Table 2: Average Weekday Yesterday Listenership CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s W e e k d a y s

% % % % % % % % Listened at all * 82 88 77 78 83 86 78 85 Any National 27 16 23 32 28 36 34 23 Any RTE Radio 17 11 13 19 15 24 22 14 Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 17 11 13 19 15 24 22 14 RTE Radio 1 4 4 3 2 3 3 4 4 RTE 2FM 14 6 10 17 13 20 19 10 RTE Lyric FM 1 2 1 0 1 1 1 1 Today FM 12 5 12 17 15 16 13 10 Newstalk 4 3 4 2 1 4 7 5 Any Regional/Local/M-City/D-C# 71 79 68 66 73 73 62 75 4FM 1 2 1 Beat 102-103 54 Spin South West 63 i102-104 56 i105-107 24 Dublin’s 98FM 13 FM104 36 Q102 15 Country 106.8FM 1 Spin 1038 51 Phantom 105.2 3 Corks 96FM/C103 34 Cork’s 96FM 31 C103 (Corks 103 FM) 3 Corks Red FM 54

* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.

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Adults Aged 15-34 Table 3: Average Weekday Yesterday Listenership

CO. CO. SOUTH SOUTH NORTH NORTH MULTI-

NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays

% % % % % % % % Listened at all * 83 86 79 82 84 84 83 84 Any National 37 27 34 42 40 43 47 33 Any RTE Radio 23 18 18 23 21 28 30 20 Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 23 18 18 23 21 27 30 20 RTE Radio 1 7 8 6 4 5 6 8 7 RTE 2FM 16 9 12 19 17 21 24 13 RTE Lyric FM 2 3 1 0 1 1 1 2 Today FM 18 9 20 22 24 21 22 15 Newstalk 6 7 6 5 4 4 9 7 Any Regional/Local/M-City/D-C# 63 70 63 59 65 65 53 66 4FM 1 2 1 Beat 102-103 43 Spin South West 45 i102-104 43 i105-107 15 Dublin’s 98FM 18 FM104 32 Q102 15 Country 106.8FM 1 Spin 1038 30 Phantom 105.2 4 Corks 96FM/C103 37 Corks 96FM 32 C103 (Corks 103FM) 6 Corks Red FM 41

* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.

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Adults Aged 35+ Table 4: Average Weekday Yesterday Listenership

CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays

% % % % % % % % Listened at all * 87 85 84 89 88 91 87 86 Any National 52 60 50 47 45 47 53 57 Any RTE Radio 44 52 42 39 38 40 44 48 Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 44 52 42 39 38 38 44 48 RTE Radio 1 35 43 37 29 30 31 32 39 RTE 2FM 12 11 7 13 10 10 16 11 RTE Lyric FM 4 7 6 3 2 2 2 6 Today FM 10 8 12 11 9 9 13 10 Newstalk 9 12 12 6 5 5 8 10 Any Regional/Local/M-City/D-C# 55 37 62 62 68 71 51 49 4FM 3 5 4 Beat 102-103 7 Spin South West 7 i102-104 7 i105-107 3 Dublin’s 98FM 11 FM104 10 Q102 12 Country 106.8FM 5 Spin 1038 3 Phantom 105.2 1 Cork’s 96FM/C103 54 Cork’s 96FM 39 C103 (Corks 103FM) 19 Corks Red FM 8

* Indicates the proportion tuning to the station at some time on the day. # Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.

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All Adults Aged 15+ Table 5: Share of Listening (7am - 7pm)

CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m (c h a n g e fro m J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) J u l ”09-J u n ”10) % % % % % % % % % % % % % % % % Any National 46 (-2) 53 (-3) 42 (-1) 44 (+0) 39 (+0) 36 (+1) 52 (-1) 49 (-2) Any RTE Radio 33 (-1) 42 (-1) 28 (+0) 30 (+0) 26 (-2) 24 (+0) 35 (-1) 36 (-1) RTÉ Radio 1 22 (-1) 31 (-1) 21 (+0) 18 (-1) 17 (-1) 16 (+1) 20 (-1) 26 (-1) RTÉ 2FM 9 (+0) 8 (+0) 5 (+0) 10 (+0) 8 (-1) 6 (-1) 14 (+0) 8 (+0) RTÉ Lyric FM 2 (+0) 3 (+0) 2 (+0) 2 (+1) 1 (+0) 1 (+0) 1 (+0) 2 (+0) Today FM 9 (-1) 6 (-1) 10 (-1) 12 (+1) 9 (+1) 9 (+0) 13 (+0) 8 (-1) Newstalk 4 (+0) 6 (+0) 4 (+0) 3 (+0) 3 (+0) 2 (+0) 4 (+0) 5 (+0) Any Regional/Local/M-City/D-C# 54 (+2) 47 (+3) 58 (+1) 56 (+0) 61 (+0) 64 (-1) 48 (+1) 51 (+2) 4FM 2 (+0) 3 (+0) 2 (+0) Beat 102-103 12 (+0) Spin South West 11 (+1) i102-104 15 (+1) i105-107 5 (+1 Dublin’s 98FM 11 (+0) FM104 12 (+2) Q102 11 (+1) Country 106.8FM 3 (+0) Spin 1038 7 (+1) Phantom 105.2 1 (+0) Corks 96FM/C103 44 (+1) Corks 96FM 32 (-1) C103 (Corks 103FM) 11 (+1) Corks Red FM 11 (+1) Mean No. of Minutes 234 (-1) 237 (-5) 261 (+10) 218 (+2) 224 (+2) 240 (+1) 225 (-6) 236 (+0)

# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova. 6 10-0104 5 5 -O c t '10 P re s s R e le a s e - (O c t '09 -S e p '10)

Adults Aged 15-24 Table 6: Share Of Listening (7am - 7pm)

CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays

% % % % % % % % Any National 27 17 25 37 28 25 35 22 Any RTE Radio 14 11 11 15 15 11 17 11 RTE Radio 1 3 4 4 1 3 2 2 3 RTE 2FM 10 5 7 14 12 8 14 7 RTE Lyric FM 1 3 * 1 * * 1 1 Today FM 11 4 12 20 13 12 12 8 Newstalk 2 1 2 2 * 2 6 3 Any Regional/Local/M-City# 73 83 75 63 72 75 65 79 4FM * * 1 Beat 102-103 45 Spin South West 55 i102-104 56 i105-107 30 Dublin’s 98FM 9 FM104 25 Q102 12 Country 106.8FM 1 Spin 1038 35 Phantom 105.2 1 Corks 96FM/C103 28 Corks 96FM 26 C103 (Corks 103FM) 2 Corks Red FM 46 Mean No. of Minutes 162 154 165 161 151 173 171 162

# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.

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Adults Aged 15-34 Table 7: Share Of Listening (7am - 7pm)

CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays

% % % % % % % % Any National 39 30 35 44 41 38 51 34 Any RTE Radio 18 16 14 17 17 15 25 16 RTE Radio 1 5 7 5 3 3 4 5 6 RTE 2FM 12 7 8 13 14 10 19 9 RTE Lyric FM 1 2 * 1 * 1 1 1 Today FM 17 9 18 24 21 20 20 14 Newstalk 4 5 3 3 3 2 6 5 Any Regional/Local/M-City# 61 71 65 56 59 63 49 66 4FM 1 2 1 Beat 102-103 34 Spin South West 33 i102-104 41 i105-107 13 Dublin’s 98FM 17 FM104 22 Q102 12 Country 106.8FM 1 Spin 1038 16 Phantom 105.2 2 Corks 96FM/C103 34 Corks 96FM 29 C103 (Corks 103FM) 5 Corks Red FM 29 Mean No. of Minutes 195 191 223 185 177 203 198 199

# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.

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Adults Aged 35+ Table 8: Share of Listening (7am - 7pm)

CO. CO. SOUTH SOUTH NORTH NORTH MULTI- NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays

% % % % % % % % Any National 49 65 45 44 38 35 53 56 Any RTE Radio 39 54 35 35 29 28 40 46 RTE Radio 1 30 43 28 24 22 20 28 35 RTE 2FM 8 8 4 9 7 5 12 7 RTE Lyric FM 2 4 3 2 1 1 1 3 Today FM 6 4 6 7 5 5 9 5 Newstalk 4 6 4 3 3 2 4 5 Any Regional/Local/M-City# 51 35 55 56 62 65 47 44 4FM 2 3 2 Beat 102-103 4 Spin South West 3 i102-104 5 i105-107 2 Dublin’s 98FM 8 FM104 6 Q102 11 Country 106.8FM 4 Spin 1038 2 Phantom 105.2 1 Cork’s 96FM/C103 48 Corks 96FM 34 C103 (Corks 103FM) 14 Corks Red FM 3 Mean No. of Minutes 256 269 283 235 249 260 240 260

# Any regional/local/M-City/D-C includes any audience to Beat 102-103, Spin Sth West, i102-104, i105-107, 4FM & Radio Nova.

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All Adults Aged 15+ Table 9: Average Weekday Yesterday Listenership & Share Of Listening (7am-7pm) For Local Stations

Yesterday Listenership Market Share (7-7) Station Area Weekdays Weekdays (change from Jul ‘09-Jun ‘10) (change from Jul ‘09-Jun ‘10) % % % % Kildare 24 (+0) 27 (+4) Kilkenny/Carlow 40 (+3) 37 (+4) Louth/Meath 28 (-3) 29 (-2) Laois/Offaly/Westmeath 39 (-3) 30 (-4) Wexford 36 (+0) 29 (-1) Wicklow 26 (+1) 21 (+1) Limerick 51 (+0) 36 (+0) Tipperary 44 (-5) 54 (-4) Waterford 48 (+1) 46 (+2) Clare 43 (-1) 43 (+1) Kerry 51 (+1) 56 (+0) Galway 41 (+0) 28 (-1) Mayo 50 (-2) 50 (-1) Roscommon/Longford/ Sth Leitrim/ Cavan/ Monaghan 46 (-1) 46 (-1) Donegal Nth 69 (+0) 63 (-1) Donegal South/Sligo/Nth Leitrim 41 (-2) 27 (+0)

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These figures are the copyright of JNLR. When quoting, please acknowledge the source “JNLR/Ipsos MRBI 2010/3”.

The Report provides information on all individual stations over a range of demographics and special interest categories. The full report can be purchased from JNLR, 8 Upper Fitzwilliam Street, Dublin 2. Tel. 01-676 5991/4876.

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Radio Broadcast Regions

Region Component Counties/Franchise Areas

South East Carlow, Kilkenny, Wexford, Waterford & Tipperary South Riding

South West Limerick, Clare, Kerry, Tipperary North Riding & South West Laois*

North West Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal North East & Kildare, Louth, Meath, Laois*, Offaly, Westmeath, Cavan & Monaghan Midlands Full counties Dublin, Cork; Limerick; Clare and Galway and part counties Kildare, Meath Multi-City and Wicklow.

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