68 GOLFDOM wines of the better French importations Inter-Club Swimming Event Stimulates are just now getting to prices where peo- Interest, Increases Club Income ple can afford to buy them. It is my belief that the better class of clubs throughout UERE'S an annual inter-cluh event for the country will show an increase in this clubs with pools begun this fall in the class of beverage, which may offset any Chicago district and worthy of promotion decrease in liquor volume. in other districts: "From my observation on operating On invitation of the Oak Park CC, problems for 1030, I am inclined to be- junior swimming teams from twelve Chi- lieve that clubs which exert every ef- cago district clubs met at the Oak Park foTt to operate as a club will be the gain- pool on September 4 for the first annual ers. Too many clubs have made the mis- invitational inter-country club swimming take of admitting too many of the public. and diving meet. Boy and girl contestants This practice tends to tear down the pur- were from the immediate families of each pose for which most clubs were formed. club's membership and the age limit was Business indexes indicate things are going 18. A total of 44 swimming and diving to improve, and I think that in itself events were on the program. should tell the club manager to get his Although Oak Park officials are quick to house in order and expect a favorable deny that the meet was sponsored for any year in 1930. With the war scare past, at purpose other than furnishing an athletic least for the present, and with business event, it is not out of order to report that improving, we can expect clubs to be well Oak Park's dining room and bar did patronized by the membership next year." capacity business the day of the meet.
GOLF'S MARKET PLACE Newt from the Manufacturer* on "WhoP* New for 1939" In the Golf Field
In conformity with their new distribution of the Jones Tournament line of irons is a policy, A. G. Spalding &. Bro*. announce shorter hosel, which goes beyond sole that their new line of Jones Tournament weighing, giving added distance. woods and irons is to be handled exclu- Both irons and woods have the newr sively by pros, Features of the line of cushioned form grip, which is an improve- woods include new pear shaped hrads with ment over last year's form grip, A strip more nose. They are Power Weighted, of soft rubber up the back takes the shock out of each stroke, and eliminates finger fatigue. The Tournament line of woods and irons was designed by Bohby Jones in collaboration with Spalding experts. •
Wilson Sporting Goods Co.. Chicago, adopted a very definite policy relative to the sale of merchandise through the golf professional for 103!). This policy is such that the K28 and K28D balls will be sold exclusively through pro-shops, They have also developed a new, high-grade line of balls in the other price ranges: the Turf Rider, 50c retail; the Round Up, 36c re- tail; and the Wil-Witi, 26c retail. The sale of these balls will also be confined to the golf professional. A new Turf Rider wood has been devel- oped, the Aerfio Turf Rider. This is a $10 wood that has been tested and ap- proved under actual playing conditions, and will, unquestionably, prove to be a which means added distance per drive. more satisfactory and popular model than Power Weighted also decreases the per- the present Turf Rider wood. The popu- centage of error when the ball is mis- lar Sweepstakes wood has been improved hit. An added feature is Fibre Face for by the addition of a new laminated, im- greater permanency of head, A feature pregnated face, and will be listed with a 28 GOLFDOM
Those attending the recent Dunlop sales meeting were: I. to r. front row, H. L. Winkler, Dallas; T. J, McGrath, Cleveland; Herb Andrus, San Francisco; E, B. Germain, president; Craig Wood; A, V. George. Philadelphia; Vincent Richards, general manager; Dave Woodcock, Minneapolis. Second row. Dan Ellis, New York; Frank Reeser, Buffalo; H. B. "Burtx" Boul- ware, Atlanta; Henry Plcard; Jack Cats, Los Angeles; Charles Shortle, Boston; Sam Doak, Chicago; and Robert N. Pryor, promotion nnd publicity director. Kneeling. Dean White, San Francisco; E. W. Tomaselli, Chicago; Paul Gibbs, New York; and Perry Bliss, quality dept.
$7,50 retail price. On about December 1, Maestro himself—the Haig," says E. E. the company will announce the edition Chapman, pres., The L. A. Young tlolf Co., of a new deluxe wood called the Head in presenting a brief description of his com- Speed. This is said to be the last word pany's new offerings, "Walter spent sev- in wood club construction. eral weeks shaping his ideas, gathered on The Wilson golf bag factory is under a year and a half trip into the four corners new management. The entire line of bags of the world, into the form you will see has been completely restyled along most them in the new line. Richard Link, fac- modern, scientific lines. The bags are tory supt., no mean club designer in his built for maximum utility, and at the own right, furnished Hagen able assist- same time are beautiful in appearance. ance and cooperation. The workmanship is unexcelled. Every "You will find the new Hagen line more detail of construction has been carefully colorful than ever before. But Hagen analyzed. The company is confident this models are still conservative in tone, for line of bags is the finest that has ever color has been used, not in a splashy man- been offered to the golf professional, and ner, but to accentuate the form and beauty is priced to meet competition from any of perfectly designed models, The Lory- source. thmic system of club building has proven • so popular that it has been extended to cover all models in the higher price With the slogan, "Dunlop's The Line for ranges, 38", as the keynote, the sporting goods department of the Dunlop Tire & Rubber "We have secured greater feel in wood Corp. recently held its sales conference at head models, by increasing all head the home office at Buffalo, N. Y. weights by % 02., at the same time keep- ing total weights the same. Then we have The meeting, attended by the entire introduced a "pro only" line, giving the field force, and by Craig Wood and Henry professionals a magnificent model in both Picard of the advisory staff, was featured wood.s and irons, and sold to the profes- by a golf tournament and dinner at the sional at a price that shows a splendid Cherry Hills CC, Ridgeway, Ont. A mov- margin of profit In addition, a left-hand ing picture program of fight pictures and model in an iron to retail at $6.00 is a the new tennis picture, "Highlights in new number that should have wide appeal. The Tennis Career of Vincent Richards" followed the dinner. "In the ladies' field, the American Lady set has been considerably improved witb The high spots in the Dunlop set-up for a new head model on the irons and a brand 1939 are the new Maxfli ball, a set of new color scheme throughout In the ball Henry Picard Autograph Model Woods line we will have three balls in the 75c and a new line of Gold Cup Woods and field—the Hagen 288 Red, 288 Blue and Irons. 288 Green. "Hagen 288 Red will have a compres- "Four new woods and three new irons sion testing of from 66 to 85 with an ex- making their appearance in the 1939 tremely hard wound core, cover of mini- Hagen line are the product of the Old mum thickness, and wilt be recommended 27 OCTOBER, 1938 for play by low handicap and tournament Scot line for 1939. Each of the three players only. models provides a basic feature in con- "Hagen 288 Blue will test from 60 to 65 struction and these, together with other and has a medium hard wound core with tried and true Tommy Armour models, cover of medium thickness. This ball is gives a selection of clubs that is complete for the average golfer who desires maxi- in every respect. mum distance, but who is not an extremely The famed pro-only policy of MacGregor hard hitter. on Tommy Armour woods and irons is "Hagen 288 Green will (est from 40 to going into its fifth season; it has consist- 50 and is wound at medium low tension ently gained new friends and fostered pro- with tough cover. This is designed to tected sales for pros throughout the coun- meet the demand for a 75c ball combining try. Backed by effective consumer adver- both distance and durability. tising and fine sales appeal the Tommy "A novel packaging idea will carry the Armour merchandise is in the top rank theme of the various colors, and well- of popular acceptance. designed counter cards will aid the profes- MacGregor's outstanding new wood sional in supplying the exact Hagen 288 model for 1939 is the Tommy Armour Sil- that will suit the individual needs of his ver Scot Jumbo, patterned after the pop- members. ular Tourney wood. It is an extreme "An attractive assortment of counter deep-faced driver with a span of 2 in. displays is now in course of preparation, from sole plate to top of head. The one of which features clubs for juniors, rockem-sockem power in the Jumbo is and these will be ready shortly for general like a Howitzer blast that brings the distribution." greens closer to the tees than they have ever been before. MacGregor executives The Burke Golf Co's. 1939 club line will have received reports that ordinary golf- be changed but slightly from the features ers amaze themselves by getting upwards introduced last May to the professionals, of 40 yards more distance from the tee and which scored a big hit with all the pros. The Willie Klein Recorded line, the Willie Klein K-2T, and the K-60, which cover a wide price range, will carry the double flange head introduced on the irons a few months ago, while the punch- iron type of head will be used in the Billy Rurke Recorded, the Billy Burke Auto- graph, and the K-50. The conventional type flange sole head is used in some of the less expensive Irons. Woods for 1939 have been changed but slightly due to the success of the various models during the past season. A valu- able feature of the wood club line, which also applies to the irons, is that, various lines of woods are made for the par- ticular purpose of being fitted to definite styles of play. Pros, in going over the sample line, readily appreciate this feature. Silver Scot Jumbo wood. The Burke bag line has been completely redesigned and repriced for the coming with the Jumbo, Because of its enlarged year. Natural steer hide is the favorite head size it cannot be constructed in weight leather in the better grade bags, and a less than 13% ounces. Its retail value is new grain leather, Barkrome tanned, ap- $15,00. pears for the first time tn the intermediate The Tommy Armour Silver Scot Model price range. 202 is a strictly new MacGregor design. The Burke company also announce an It is a beautifully patterned, pear-shaped even better ball for 1939, with emphasis model which has earned immediate accept- made on the toughening of the covers ance among the pros. It has a red fibre without detracting from distance. Further inset face and polished mahogany finish. details on the Burke line for 1939 will The outstanding feature of the 202 gladly be supplied by• the company. Model is the special MacGregor True Temper shaft with a new "feel" sensation, Golfers this year are already showing This shaft is an exclusive MacGregor de- plenty of excitement over three new velopment that is being introduced for the MacGregor wood clubs which made their first, time in the 202 Model. appearance in the Tommy Armour Silver Third of the new MacGregor Tommy 28 GOLFDOM A II E V O u K SII o w i: It s
"the best pari of the game"?
There's no better way to get "In right" with your members than to Install Powers Safety Shower Mixers at your club before next spring. Besides giving them a new experience in shower comfort, you'll save on fuel and water costs because there's no waste of HOT and cold water and time. You'll eliminate the con- stant risk of shower accidents caused from scalding.
Safety features prevent scalding and unexpected "shots" of hot or cold water. They keep the tempera- ture of the water where the bather wants it. Act now, get an estimate of the cost of installing Powers Mixers, Be among the hundreds of other clubs who are enjoying real shower bath comfort—you'll have a better club 'all around'. THE POWERS REGULATOR CO. 2746 GREENVIEW AVE. CHICAGO, ILL, Offices in 47 ciiiet—-see your phone directory
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Armour woods is the Penna Model, and the line in actual play. Special enthusiasm in every respect it is a different wood. It was voiced by the men as they went over it a long spliced-neck type that is a varia- the new line which promises to be a great tion of the Tourney Wood and modeled boon to golf sales and player's scores. after the personal-use clubs of Tony The new Spalding Christmas Golf Ball Penna. Package, which is radically different this • year and adaptable for sale the year 'round, was shown at this meeting and In accordance with the annual practice met with great enthusiasm from the sales of bringing all Spalding golf salesmen to force. the plants iu Chicopee, Mass., the entire • company's golf sales force descended upon this quiet New England town in the early Two new top line wood models for the part of September. Several days were 1939 Macdonald Smith line have been an- spent in going over 1939 merchandise and nounced by N. C, Lyon, president, Lyon, in formal trips through the factory. Inc., Nashville, Tenn. The models feature insert faces, one ramshorn, the other The automatic golf driving machine was fibre. Lyon also anounced a new low brought into use, proving the merits of price line of woods and irons to be known as "Truline." The entire line of Macdon- ald Smith models has been improved for 1939, Lyon said.
The Horton Mfg. Co.. Bristol, Conn., an- nounce that the new Bristol line of clubs has been greatly improved over former years. The main change is in the Pyra- mid irons, the heads of which have been thickened at the top of the blades, and Line-up ot Spalding men who attended the Ihey all have the retarded heel, and are annu.il sales get-together at the Chicopee more compact than ever. These changes plant and came iiway all pepped up over the merits of the line for next year. (Continued on Page 65) OCTOBER, 1938 SWIMMING POOLS FOR SMALL AND LARGE CLUBS EXPERIENCED PLANNING KEEPS COSTS WITHIN LIMITED BUDGETS INFORMATIVE LITERATURE ON REQUEST CONCRETE OR STEEL POOLS ACKLEY, BRADLEY & DAY D*iign*n of Fin* Poo't FOX CHAPEL GOLF CLUB STARR WILDING, PITTS SURGH, PA.
• Lite QUICKMAIL Coupon No. 7 to omwer this ad •
GOLF'S MARKET PLACE door units, either single tier or double (Continued from Page 62) tier. have improved the clubs without depart- When changes such as the above are ing from the principle of the Pyramid method of weighting; namely the shorter made at clubs, sometimes it is possible to and heavier the club, the lower the Pyra- gain sufficient space to permit installa- mid weight on the blade. tion of a cocktail corner right in the The wood club line contains several new locker-room. A radio and modern chrome models, the chief characteristic being that steel tables and chairs can provide fur- the face on the driver models has been ther enjoyment of that 19th hole, right in deepened, creating a decided difference in the locker-room. Other clubs have in- depth between that of the driver and the stalled a barber shop at the same time brassie, spoon and wood cleek. The shafts they were making locker-room changes. in all of the higher priced Bristol clubs will again feature the Equi-Tuned shafts. At any rate, there's a lot that can be ac- • complished, at a small expenditure, that will go a long way in making the club a In the current motion picture, "Care- happier, better place to enjoy oneself. free," Fred Astaire does a golf novelty dance number that arouses the admira-
—When you think of THOMPSON&JONES Fine Turf—think ot GOLF COURSE ARCHITECTS 45 Weit 45th Street, New York, N, Y. MICH ELL'S • I GRASS SEED SPECIALISTS FOR FIFTY YEARS (Vrn 1(H) Rolf roun«i from Rio dc JnBrlro I Sand for Our Complete Catalogue of |o Vattcouver. If )rot| orr planning major EQUIPMENT and SUPPLIES for the Cour.e. or roiflor Improvement* lakr afhaniwr of ihf ImlninK ami fxpprlfnw of a rom^tml golf arrhlirri, The problem* vrhlrh fact* MICHELL'S Philadrtphu, p*. you todaf are tiU life** work.
JANSSEN GRAYBAR HOFBRAU Where golfers meet in the atmosphere of 'Old • i ... • Heidelberg'—the perfect combination of a de light- Lexington Ave. ot 44th 5t. fuJ eatinj[ pUe£ an(J ,l9(h ,he hcar| of New
New York City Vork' Sunday,.
e jfanteen wanfo to zee you/ 28 GOLFDOM tion of every golfer who views the pic- ters being received by the Acushnet com- ture. Astaire's demonstration proves that pany, the new TitleiBt ball is the big hit he possesses considerable skill as a shot of the marathon craze. After 232 holes maker and further confirms the importance of record-making play, one Titleist, ac- of a sense of rhythm and proper balance cording to a recent letter, was still fit in hitting a golf ball. for doubling its record• , Astaire's knowledge of balance and rhythm has made him "tops" in his pro- Retirement of Frank W, Heiskell as ad- fession, which gives a great deal of point vertising manager of the Internationa] to the following statement he makes con- Harvester Co., after 45 years of service cerning Wilson golf clubs: with that company and McComiick Har- "Tn my new picture "Carefree" 1 used vesting Machine Co., has been announced Wilson golf clubs because of their by C. R. Morrison, vice president. Heiskell rhythm of swing," (Signed) Fred was succeeded as advertising manager on Astaire. October 1 by A. C. Seyfarth, who was the former assistant advertising manager, A llis-Chalmers Mfg. Co., Milwaukee, Seyfarth, widely known in the adver- Wis,, have placed on the market a new tising profession, entered the employ of tractor, the Model "B," which is ideally suited for work on golf courses, public parks, cemeteries or wherever fast, de- pendable, low cost power is required. The Model "B" engine is a 4 cylinder, vertical valve-in-head type, and develops 16,31 belt hp, with the engine at 1,400 rpm. Large, low pressure hydromatic tires are standard equipment. The hydromatic tires are filled with liquid ballast to place extra weight close to the ground for added traction. The Model "B" has 3 forward speeds and reverse. A special variable speed gov- ernor makes it possible to set and main- F. W. Heiskell A. C. Seyfarth the Harvester company in 11104 after at- tending the U. of Michigan and the U. of Chicago, and after working for a short time us advertising solicitor. His first job with the company was as a catalog writer. Successive promotions advanced him to chief catalog writer and copy- chief, where he was in charge of all ad- vertising copy production. He became as- sistant advertising manager in 1913. Heiskell's entire business career was given lo the service of McCormick Har- vesting Machine and International Har- rain the engine speed at any desired point vester companies. On August I, this year, up to 1,800 rpm. The Model "B" de- he rounded out his 25th year as advertis- livers, without extra equipment, at S495.UU ing manager of the Harvester company, r.o.b. Milwaukee, It is made to handle Carroll E. Johnson has been named as- 3, 5 or 7 gang mowers or other drawn sistant advertising manager of the Har- equipment. Further information can be vester company, succeeding Seyfarth in had by writing the company. that position, Johnson joined the adver- • tising department in 1903, after several Almost every day there comes news years of retail selling experience. His of another golf marathon where the first job was in charge of direct-mail and Acushnet Titleist golf hall proves its house organ distribution. In 1909 John- mettle, Acushnet officials report. The lat- son joined the copy department and wrote est story comes from Pueblo, Colo., where general copy until 1915, when he was Charley Oakley, City Park pro, used a made copy chief, the position he has held single Titleist in his 174-hole workout. until his recent promotion. When Johnson Using just one club, a No. 3 iron, Oakley- became copy chief, around 1,000,000 pieces averaged 4 2/6 strokes a hole. He started of direct mail copy were mailed out each at 4:50 a, m,, taking only an hour and a year. Now an average of 5,000,000 pieces half for lunch and rest. Except for being is mailed from Chicag• o annually, stymied by darkness, be could have played several hours more, Oakley stated. A new timber, greenheart, imported Judging from the many unsolicited let- from British Guiana, is being actively OCTOBER, 1938 27 pushed in the American market by Green- heart and Wallaba Timber Co., New York City. The wood is the strongest and most durable timber available in commercial quantities, and in cost runs about 30*^ above the cost of choice white oak. How- ever, since it has twice the strength of oak, less lumber need be used on a given job, according to the importers, thus mak- ing greenheart strictly competitive in many cases. Union County (N. J.) Park commission is considering greenheart for floorings and steps, as tests indicate that golf shoe cleats will scarcely penetrate the wood, which is rot-proof and requires no painting. Interested lumber users are urged to write the importers for an interesting booklet describing greenheart. • Dun lop introduced its new 1939 Picard Before the True Temper exhibit at the recent Personal Model Woods with a unique dis- Cleveland $10,000 Open stand George Shaw (left). American Fork & Hoe Co., and L. B. play at the Hershey CC during the re- Ilely, Wilson Sporting Goods Co, cent Hershey round - robin invitation tournament. meant the disturbing of turf to a seri- In a giant display, depicting an old time ous extent. However, practical tests un- golf scene, four woods dated back to 1894 der the supervision of Peter Henderson & were displayed under the heading "Coif Co. have demonstrated their new Tourna- Clubs of Yesterday" and were contrasted ment Golf Hole Cup does not corrode, and with the new woods which were designed may be removed from the ground, even by Henry Picard, the Hershey pro. The after the elapse of one year, without dis- turbing the turf. This new cup is made of highly polished aluminum, is rustproof and will not harden into the turf. It is unbreakable, and can- not be damaged by the weather, makers claim. The polished surface never needs scraping or cleaning, the sides are smooth without indentations, and there is no bot- tom flange. Thus the cap may be easily twisted to get a perfect seat. The lack of indentations means you do not have to pull against the soil when removing cup. Greenkeepers' comments on the new- cup have been most favorable. Further information may be had by writing the company at 35 Cortlandt st., N. Y. C.
How many times have you made some joking remark on the golf course about the desirability of an escalator when climbing toward some distant "green"? That time may come after all, because the Pittsburgh (Pa.) Field Club is doing even better than that by actually installing an elevator to carry golfers from the 17th green to the 18th tee, a vertical distance display, near the giant score board, at- of 7(1 ft., equivalent to about a 6 or tracted much attention, and the new clubs 7-story building. too, received much • favorable comment. The installation consists of a steel tower connecting with a bridge structure about One of the loud complaints of green- 270 ft. long, running from the tower to keepers is the difficulty they experience in the tee. The elevator, being installed by removing cups from one spot to another. the Otis Elevator Company, has full auto- The cups would corrode and become solidly matic push-button control, with an auto- encased in the turf, and their removal matic arrangement so thai as soon as the GOLFOOM players have left the elevator at the upper level it will automaticaliy return to the GRASS SEED lower landing1 to receive the next group of passengers. of • About 6,500 men have returned to work "Known Quality" in the International Harvester Co. auto- motive plants during the last few weeks. Write for New Fall Prices Tractor business has been a factor respon- sible for re-employment. 1HC reports doing very well in golf club tractor sales this year, and having excellent prospects for 1939 orders. SPECIALISTS IN GOLF GRASS SEEDS, • FERTILIZERS AND EQUIPMENT Slammin' Sam Snead, Canadian open 132-138 Church St, (Cor. Warren St.) New fork champion and leading 1938 money winner among golf professionals, proved himself the hardest hitter among C - entrants in Three Styles of One-Color the Glens Fails (N.Y.) opt. tournament who tried out a laboratory de, "e installed by General Electric enginee- Snead's Score Cards top swing was 81,1 m.p.h. wht. was about of Excellent Quality are two miles per hour faster thf.n the speed recorded by any of the other golfers, and Priced $21 to $26 for 5,000 12 miles faster than the best swing to be Produced by m New Process they made by Gene Sarazen. Ht..tever, Snead tested his strength before play, whereas are complete and of correct size. Sarazen made his test upon completion of Sara plea of t hue and 4 higher priced 18 holes in the morning round. 2-color cards to cluba on requeat, The device consists of two phototubes JOHN H. VESTAL CO., Printers and light sources which effect two beams 703 South La Salle Street - - - Chicago of light about 6 in, apart. These beams run at right angles to the path of the club, which is swung from a platform. THE ROOT The driver cuts the first beam a split SPREADER
Rubber or Metaf Tires Optional
THE ROOT MFG. CO. 1051 POWER AVE., CLEVELAND, OHIO
R. H. Tractor Wheel SPUDS quickest to put on or take off. Increase tractor effi- ciency and cultlrate turf . . « that'a why more than half the tT.S. and Canadian Snead is shown testing swing speed on G.E, cluba use them. Durable measuring device. end low priced. All alaea for all purposes. Simple epud and circular second before it strikes the ball on its on requeat; advlie make tee and almost immediately afterwards of tractor end purpose for which Intended. cuts the second beam. Both phototubes Immediate thlpment operate Thyratron tubes, the first one If your ford or equip- causing a condenser to begin charging and ment dealer cannot aupply, write direct to the second one stopping it. The resulting voltage charge across- the condenser is R. S. HORNER measured by a meter, which is calibrated Geneva, Ohio in terms of miles per hour. KFR. OF SPUDS. FORD- Several women golfers tried the device SON WHEIU, CTC, but none was able to record more than 55 m.p.h.