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Collection Name PETERS (WA) LIMITED An American, Frederick A B Peters, formed the Peters American Delicacy Company in WA in July 1929. In 1948, it became Peters Ice Cream (WA) Limited. In 1981, an amalgamation with Peters Foods (WA) Pty Limited (successor to the Western Ice Company that was acquired by Peters in 1929) formed Peters (WA) Limited. Edward Browne started a dairy in the Shenton Park area in the late 1880s and in 1915 he purchased the Wholesale Farmers Co-op Dairy Co. and developed Brownes Dairy Ltd. This company was totally acquired by Peters in 1962 after having some co-operative ventures since 1949. The Peters and Brownes Group was taken over by Fonterra Brands (Australia (P&B) Pty. Ltd in 2005. PRIVATE ARCHIVES MANUSCRIPT NOTE (MN 2560; ACC 6851A; 8218A, 9818A, 10433A) SUMMARY OF CLASSES ADVERTISING LISTS ALBUMS MANUSCRIPT ANNUAL REPORTS MEMORANDA APPLICATIONS MINUTE BOOK ARTICLES NEWSLETTERS BIOGRAPHIES NEWSPAPER CUTTINGS CALENDARS PACKAGING CATALOGUE PHOTOGRAPHS CORRESPONDENCE POSTERS DIARIES PRICE LISTS DRAFTS PRINTING PLATE EXTRACTS PUBLICATIONS FILES RECORD BOOKS FINANCIAL INFORMATION REPORTS HISTORIES STOCK SALES INDUCTION KITS SCRAP BOOKS INSURANCE POLICIES SHARE REGISTERS INVITATIONS SIGNS LEAFLETS SOUND RECORDINGS LEDGERS STICKERS LEGAL DOCUMENTS TRIBUTES Acc. No. DESCRIPTION ADVERTISING 6851A/50 n.d. OSM Collection of wall and freezer posters, and promotional material for Peters ice cream products. 31 items MN 2560 1 Acc. No. DESCRIPTION 6851A/51 n.d. Collection of wall and freezer posters for Pauls ice cream products. Also a promotional file given to retailers for the new “Alf” ice cream. 25 items 6851A/52 Date range: 1950s? - 1976 OSM Brownes. Three newspaper advertisements for yogurt and milk, and two printed brochures 6851A/53 n.d. OSM Collection of wall and freezer posters for Walls, Weis, Big Drum and Tip-top ice cream products. 7 items 6851A/68 n.d. File of promotional material for new “Drumstick” brand sundae cones (United States of America) 6851A/70 n.d. “The School Paper Cover”. Card cover for the Western Australian Education Department’s School Paper magazine. Contains many advertisements for Western Australian companies, including “Peters” on the front cover 8218A/1 n.d. Collection of wall and freezer posters, and promotional material for Pauls ice cream and dairy products 8218A/2 n.d. Collection of wall and freezer posters, and promotional material for Peters Group of Companies, Pauls ice cream and dairy products, Brownes dairy products 8218A/3 n.d. Collection of wall and freezer posters, and promotional material for Peters ice cream products and Pauls ice cream products 8218A/4 n.d. Posters and promotional material for Peters Pies, Weis, Tip-Top, and Brownes dairy products. Includes Top Cup Promotion 2003 8218A/5 1979 Correspondence and invoice relating to advertisement which appeared in the Magen David Adom diary- calendar. Includes 2 Pauls Billa Bongs stickers ALBUMS 6851A /21 n.d. OSM Photographs of Israeli dairy products and supermarket displays of dairy products in Israel. Includes slides of some of the photographs ANNUAL REPORTS 6851A /22 1986 Peters (WA) Limited Annual Report. (A set of annual reports is in the Battye Library serials collection) APPLICATIONS 8218A/6 1994 Peters & Brownes Group Application for Human Resources Best Practice Award ARTICLES 6851A/ 29 Date range: 1987 - 1993 “How Milk Gets From Cow to Fridge” West Australian February 24, 1987, p. 50. Photocopy - “Managements, Staff Back Workplace Reform Programs” West Australian March 26, 1993, p. 42. Photocopy BIOGRAPHIES 8218A/7 Date range: 1969 - 1999 MN 2560 Page 2 of 12 Acc. No. DESCRIPTION Frederick Augustus Bolles Peters - Robert Irwin Browne – Walter Theodore Browne – Edward Timothy Hooley – Edward Browne – Sydney Douglas Corser - Garnet K Somes researched and compiled by Adrian and Dorothy Turton – Adrian Jamieson Turton submitted by Dorothy Turton – George Sturgeon Harvey – Bill Aiken. Includes profile of the Chew Empire, and excerpt from the Golden Wattle Cookery Book containing advertisement for Peters CALENDARS 6851A /12 1925 OSM Calendar with illustration of a girl holding roses. Titled “With compliments of RE Browne Wholesale Dairy Farmers’ Co-operative Dairy” CATALOGUE 8218A/8 c1931 Peters Ice Cream, second published catalogue CORRESPONDENCE 6851A/31 Date range: 1985 - 2006 Letter from D Prall to PM Elphinstone that includes copies of the original drawings of Brownes milk bottles between 1928-1970 - Letter from SW Knott to J Jefferies regarding photographs 8218A/9 Date range: 1926 - 1982 Mainly relates to window dressing – Proposal by D W Bingham & Co Pty Ltd for an Ice Cream Sandwich machine – Prestair Corporation and carbon dioxide ice – licence to export meat. Also includes Peters’ procedures 9818A Date range: 1966 – 2001 Correspondence, mostly related to photograph of Reginald Bonser used in Peters Ice Cream ads for many years. Also includes some newspaper clippings DIARIES 10433A 1932 - 1953 Brownes Dairy farm diary. Book of accounts, rain gauge measurements, taxes relating to the holdings of Robert Irwin Browne, of Brownes Dairy. [Fragile, handle carefully] DRAFTS 6851A /25 n.d. [A History of Peters and Brownes Group] Untitled. Author unknown. 77 pages 6851A /26 Not allocated EXTRACTS 6851A /39 n.d. Page 24 in volume 2 of “Gold and Ghosts: a Prospectors Guide to Metal Detecting and History of the Australian Goldfields” by D W De Havelland, which accounts the early history of Edward (Ted) Brown who later formed Brownes Dairy. (2 copies) FILES 6851A /7 n.d. OSM Various contractors’ certificates 6851A /28 n.d. Correspondence, profiles and tributes relating to A J Turton, Manager, Research and Development 6851A /35 n.d. Career summaries: WT Browne (Managing Director 1940-1966), B Neubecker (General MN 2560 Page 3 of 12 Acc. No. DESCRIPTION Manager, Dairy Division), C James (Manager of Brownes Dairy), SD Corser 6851A /38 n.d. Various pages from “Wall’s Magazine” and other unknown sources outlining the history of Thomas Wall and Wall’s ice cream 6851A /49 n.d. Kit promoting Big Drum’s Drumstick marketing program for the United States of America. Includes stickers, brochures, leaflets, packaging, photos and negatives, artwork 6851A/54 n.d. File of “Goonies” promotional material including packaging for ice creams, band-aids and jubes, competitions, and other items 6851A/60 n.d. File of promotional memos and releases on new Peters’ products, the “core range concept”, and boosting sales of existing products 6851A/61 n.d. File of promotional releases on new Pauls’ products including “A -Team”, “Donkey Kong”, “Havea Heart” and “Pink Panther” 6851A/67 Date range: 1985 - 1986 File of promotional material for the “Aussie Winner” ice cream (America’s Cup win, 1986), and one of planning documents for Cup products, 1985. Includes booklet History of the America’s Cup written and compiled by Lester-Townsend Publishing Pty Ltd, Sydney, 1986. Booklet sponsored by Peters 6851A/69 n.d. File of Pauls’ “Garfield Hunger-Buster” ice cream commercial information. (2 copies) 8218A/10 Date range: 1986 - 1987 “Ice cream factory operations” 8218A/11 Date range: 1987 – 1995 “Old organisation chart” 8218A/12 Date range: 1996 - 1998 “Old organisational chart”. Also includes a copy of a site plan showing buildings on Albert Street, Charles Street, Kadina Street 8218A/13 Date range: 1984 - 1985 “Public relations Balcatta”. “N Thomas” 8218A/14 Date range: 1962 - 1995 “Brownes first pot-filler – first yoghurt filler”. Situated at North Perth then Brunswick 8218A/15 Date range: 1984 - 1991 “Tours – dairy” 8218A/16 c 1992 Peters ice cream factory tour adventure kit – Blue Bell ice cream coloring book – promotional material for the Peters Group 8218A/17 n.d. Peters sales manual to be used by sales and distribution personnel – Peters’ stickers – Peters’ Dinosaur cards – glass transparency “The health food of a nation and it was Peters too!” featuring a baby’s face and a cat licking an ice cream 8218A/18 n.d. File of promotional material for various products 8218A/19 n.d. File of promotional material for various products, incomplete 8218A/20 c1978 Peters & Brownes Group promotional material 8218A/21 Date range: c 1983 File and booklet of promotional material for Peters. Includes a newspaper clipping of an advertisement for Peters and Pauls 8218A/22 n.d. MN 2560 Page 4 of 12 Acc. No. DESCRIPTION OSM “Get branded”. Binder of promotional material for Cadbury, Connoisseur, Cottees, Freddo, Peters and Family Favourites 8218A/23 Date range: 1916 - 1983 Peters W A Ltd Training Programme and Handbook. Includes material relating to the history of Brownes - correspondence including original letter of thanks from Walter Browne upon his retirement – Miscellaneous material including notes on the growing of peas in the Mount Barker District by Peters Foods (WA) Pty Ltd - Contract for COR Diesel, Light Fuel or Fuel Oil – promotional material 8218A/24 Date range: 1900 - 1986 Research and development. Samples and flavours. Includes newspaper clippings – marketing and communications – copies of Government Gazette, reports and Parliamentary Debates relating to Select Committee inquiry into frauds by the Perth Ice and Refrigerating Company on the Railway Department – Royal Tour 1954, use of truck no 13 driven by M Beard (2 files) 8218A/25 1985 “Copies of land titles of properties at various locations” obtained from Office of Titles, 1985, relates to 1851 – 1974. Includes copies of newspaper clippings 1887 – 1977 on opening of Perth Ice Works - Perth Ice Company versus
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