21st edition 2017-2018 WEBRANKING BY COMPREND ’S LARGEST LISTED COMPANIES

An eagle-eyed snapshot into how companies are communicating to their stakeholders via their corporate website and digital channels. The report unveils the latest communications trends, best practice examples and razor-sharp insights for corporations navigating the digital realm today.

Europe’s leading survey of corporate websites and the only global ranking based on stakeholders demands

Webranking:

Webranking 2017-2018 Webranking state of the art of digital corporate communications

For more than 20 years, we have been monitoring Table of contents the corporate and financial communications of leading Key results 4 European companies on their digital channels. The research at a glance 6 By measuring the gap between stakeholder expectations (from investors, business journalists, and job seekers) to the actual supply (corporate Digital Changes the Game 7 content that meets those needs), our research showcases the state of the art of digital communication at a European level. Accountability Takes Centre Stage 8 The Challenge of Standing Out As in previous years’ we’ve looked at 500 of the largest European in the Digital Age 10 companies, and the results that we present here are encouraging. Sector Analysis 11 Transparent digital communications has the ability to establish trustworthy relationships, and to cement brand reputation. What is important is not How Webranking Works 12 only what is being said, but also how it’s being presented.” Top Performers 13

Best Improvers Helena Wennergren, 14 Head of Research, Comprend Ranking 15

About Us 20

How Webranking can help you improve

The Webranking report helps companies understand how to For further information about the research, to receive improve their communication to better meet the needs of highlights with the score per area and to order your tailored stakeholders, by identifying the gaps between the company’s report, please contact: performance and the stakeholder demands, and comparing themselves to their international peers. Helena Wennergren [email protected] The analysis allows you to define solutions to improve your digital presence, generate internal engagement, and identify pathways for future improvement.

Webranking by Comprend 3 Key results Webranking by Comprend Source: Who passesthestress test? respond to megatrends andpreempt scrutiny. strongest weapon intheirefforts to meet stakeholders needs, age, effective corporate communications becomes the company’s topics deemedimportant by theirstakeholders. Inthisday and companies basedonhow transparently they communicate on on just that. Basedonstakeholders needs,theresearch ranks Webranking provides thelensonwhichcompanies are evaluated prominently. under scrutiny, and communicate their stance onissues more risk management, develop contingency plansinthe case they fall pushed to take clearstances onsensitive topics, invest inbetter scales are tippingmore andmore intheir favour, businessesare transformation intheir relationships with stakeholders, where the In thiscontext, where companies are experiencing a actions. individuals, companies, andindustries accountable for their increasingly ableto make themselves heard, andholdpowerful movement dominating socialmediaoflate, individualsare where theworld’s elite hidestheirwealth, to the#metoo movements. From therelease oftheParadise Papers, showcasing This year hasbeenrocked by ahost oftumultuoussocial Stakeholders tipthescales in2017 stakeholders are callingtheshots When itcomestodigitaltransparency, Key results 59% 23% Webranking by Comprend 2017-2018. 2012- 2013 18% 56% 9% 2017- 2018 4 this year, with92.1points. industrial company goods andservices Wärtsilä year’s ranking, clinchingsecond placewith92.4points. Finnish achieved inWebranking. holds firmlyinthelead,with94.2points, thehighest score ever in last year’s ranking, albeitinaslightly different order. This year’s podiumwelcomes back thethree top performers have madeitinto thetop ten consistently for thepast five years. as Finnishenergy and utilities companies Fortumand Wärtsilä Companies like Italian oil&gas companies SnamandEni,aswell and Swedish companies, accompanied by oneSwiss newcomer. ten companies intheranking are dominated by Italian, Finnish, increased by 17%over thepast five years. This year, the top The percentage ofcompanies that passthestress test has at whichcompanies respond adequately to userdemand. maximum score (50points outof100)isconsidered thethreshold annual surveys ofinvestors, journalists andjobseekers –halfofthe needs andexpectations of stakeholders –established through demands. Asthecriteria intheprotocol are baseduponthe and dialogue of the largest listed companies, based on stakeholder fundamentals ofonlinecorporate andfinancial communications Webranking works asastress test, inthat itmeasures the recorded in2012. impressive 3points (45.7),9.1points more thanthe36.6points since 2012.Compared to last year, theaverage improves by an improvements, withthegreatest increase inscore thisyear come alongway. Inthelast five years, we’ve seensignificant Celebrating 20 years, theEurope 500 Webranking research has Webranking through theyears 35% moves uponepositionfrom last (less than30points) failed (between 30and50points) held back (50 points ormore) passed

takes third place

Introduction & Key Findings Webranking by Comprend 2017-2018 Europe 500 information they need to inform theirdecisions. and jobseekers, islimited andthey are notreceiving the communications to two important stakeholder groups, investors Underperforming inthesecriteria indicates that thecorporate sections oftheprotocol. underperforming remains theInvestor Relations, Careers, andCSR The criteria inwhichcompanies across Europe are to visitthewebsite inthefirst place. as important to present theconcrete information that bringsusers their navigation through intuitive menusandpage titles,itis just Though itisimportant to provide apositive UX for users, guiding functionalities” criteria ofthe protocol. heightened average scores ofthe“Homepage” and“Features and findability anduser-experience (UX),as evidenced by the demonstrated that companies are investing agreat dealin The results ofthisyear’s Webranking Europe 500has and jobseekers Improvements neededwhencommunicating to investors criteria includeadditionaldigital channels,suchassocialmediaandWikipedia). Source: Webranking by Comprend 2017-2018.Thegraph presents theEuropean average score persectionofthe corporate website (some Careers functionalities CSR Features and Governance

Investor Relations Homepage 5 10% 20% 30% 40% 50% 70% investment andnew talent. in thesecriteria at acompetitive disadvantage, attracting less All ofthiscomes together to putthosecompanies that score low the company. out inthenever-ending game oftug-of-war for thebest talent to professional development, compensation, andbenefits, are losing clearly to jobseekers aboutmaterial issueslike opportunities for The companies that are notupfront anddon’tcommunicate environmental andsocialinitiatives. makingitvitalmaking, for companies to publishfigures ontheir has become animportant criterion for investment decision term andlookingforward. Responsible corporate citizenship figures, butalsoinseeinghow companies are thinkinginlong investing, they are becoming interested notonlyin key financial As investors are increasingly shiftingtheir gaze to long-term 60% The Share About Reporting Press The research at a glance

This year’s research focuses on three key themes: transformation of the business-stakeholder relationship, the growing

Research at a glance Research importance of accountability and ESG communications and the challenge to stand out in the digital age

Digital changes the game

Digital disruption is tipping the scales in favor of the individual, giving them a greater voice, changing the way we live and how REND T I N

companies communicate and do business. Game changers across G many industries are provoking companies to transform the way 39% they do business to such an extent that, in order to remain present information competitive, they must re-prioritise their communications around on the megatrends transforming their digital channels. their business 1Find out more on p. 7 Accountability takes centre stage

REND T I N Companies are increasingly pushed by their stakeholders to be

G more transparent on their governance structures and policies, 55% and to take specific stances on sensitive topics, as accountability report on actions becomes the number one priority across the Western on diversity world. These expectations are evidenced by current social with numbers movements rolling through the press and social media in waves.

Find out more on p. 8

The challenge to stand out in the digital2 age REND T I In the social and digital era, excessive noise and the battle to N

stand out is a challenge for all companies competing for attention. G Online communication can no longer ignore the rise of visual 33% communication and the importance of user experience, which of companies say they will is also supported by the fact that 97% of the capital market increase their use of corporate respondents find page loading speed important, and 85 % thinks storytelling in the future that it is important that the website is appealing. 3Find out more on p. 9

Webranking by Comprend 6 Digital Changes the Game Webranking by Comprend how itisadapting to thetrends that will affect the company. serves asastrong example ofacompany that usesitscorporate website to communicate predict willimpactthe business,linkingto graphs andtables for furtherinformation. It The Finnishretailer these expectations, themore competitive they are. expectations. Thebetter ablethey are toperceive andacton companies have aheightened awareness oftheirstakeholders’ are more opento interact directly withthecompany, and flowing dialoguebetween thetwo, meaningthat stakeholders presence onsocialmediaplatforms allows for more openandfree themselves to unhindered dialoguewiththeirstakeholders. Their through corporate websites andsocialmedia, they open As companies beginto invest anddevelop theirdigital presence by thecompany. explanation of how megatrends willinfluence thedirection taken of companies (upfrom 30%last year) actuallyoffer any sort of Although thesetrends are sure to impactallcompanies, only39% how they planto adapt theirbusinessmodelinresponse. take these trends into consideration and will have to communicate in order for themto keep pacewiththecompetition, they need to models have transformed theway that businessisconducted, so Megatrends like automation, e-commerce, andnew business expressing theirexpectations ofthe companies. to increased dialoguewithstakeholders whoare now capable of websites andtheirsocialmediapages, they openthemselves up companies become increasingly digital, developing theircorporate transparent withtheirstakeholders asitisright now. As It hasnever beenmore important for companies to be Megatrends transform business Digital Changes theGame companies toward transparency As business goes digital, stakeholders push Top inInvestor performers Relations

Spotlight onKesko Kesko provides investors aclearexplanation ofthemegatrends they 1 2 3 7 strategy. offer clear connections between megatrends andthe company’s provide anoverview oftheircorporate strategy, butonly19% companies evaluated, nearlythree fourths (73%)ofcompanies ensures that companies are ableto attract investors. Ofthe how itplansto move forward inrelation to relevant megatrends Providing aclearideaofwhat thecompany does,itsstrategy, and financial outlook. companies provide theirmarket outlook,and15%provide their information on company businessareas, butonly12%of Nearly allEuropean companies (81%)provide acomprehensive respond to theneedsoftheirstakeholders andattract investors. By publishingthisinformation online,they are able to better in thesamefield. distinctions that set themapart from other companiesoperating and financialoutlookare ameans for companies to showcase the comprehensive information on what the company does, its market megatrends that willimpactthecompany, providing Communicating clearlyonits strategy in relation tothe Companies go digital to keep upwith thecompetition 4 5 Accountability Webranking by Comprend managers, auditors, andinsidertrading. information that itprovides regarding itsboard ofdirectors, remuneration, top line in thecorporate governance sectionofthe research for thebreadth andqualityof Norwegian supplierofbranded consumer goods Orklaisamongthetop performers diversity oftheirboard ofdirectors hasspiked 23%from 2016 percentage ofcompanies that communicate transparently onthe positions anotherhot topic. Itisencouracing to see that the seems to beontherise.Withgender equalityinleadership What ispromising, however, isthat diversity intheboardroom 87% ofstakeholders wanting to seethisinformation. transparently presenting thisontheir corporate website, despite on remuneration are even lower, withonly9%of companies directors (includingcomposition, CVs andso forth). Thefigures half (54%)provide complete information ontheirboard of their riskmanagement procedures, andonlyslightly over as itstands, only37%ofcompanies are actuallycommunicating procedures suchasriskmanagement andtheirleadership. Yet companies to communicate more transparently ongovernance Almost allthestakeholders we surveyed (92%)would like governance procedures Growing importance oftransparency onleadership and the spotlight. goverance (andthelackthereof, insomecompanies) squarely in despite thecompany going into liquidation, have put corporate 2018, andthepublicoutcry ontheexecutives’s pay packets Similarly, thecollapse ofUK-construction giant CarillioninJanuary important here. ethically, andtherole ofitscode ofconduct, becomes increasingly for theiractionsandspurchange. How abusiness conducts itself power that individualshave to holdthoseinpower accountable exploded across socialmediaandtraditional mediashowcases the the company. Movements like the#metoo socialmovement that drawingmaking, attention to areas of stakeholder discontent with statements, hasthepower to influence corporate decision What companies say online,andhow peoplereact to those risen dramatically. have to notonlyinteract withthem,butalsoinfluence them,has up to engagement viasocialmedia,thepower theirstakeholders As companies become increasingly digital, andopenthemselves accountable Digital facilitates dialogue,keeping companies Accountability takes centre stage Stakeholders holdtheculpable responsible

Spotlight onOrkla 8 need to take note ofthis. sustainability isbecoming thenormandEuropean companies regulation is symptomatic ofawider trend: transparency on directive to report onnon-financial information, the new Although notallEuropean companies are obliged by theEU capital. discrimination andpromote inclusionamongst theirhuman are now more interested in what companies are doingto limit making strides inthisarea, asstakeholders (89% inoursurvey) concrete data to backthemup.Itiscritical for companies to be their sustainability strategies andthosethat alsoprovide the by thedisparityinpercentage ofcompanies that publish figures insupportofthesustainability strategy, as evidenced sustainability strategy, butfail to publishthereport withthe Too often companies fall into thetrap of stating they have a training opportunitiesandso forth )hasrisenfrom 34% to 38%. (such aspresenting the gender balancewithinthebusiness, companies that are actuallybackinguptheirclaimswithdata jumped from 72%to 85%,andthepercentage of top European The companies that publishtheirstrategies for sustainability has relevant topical information onthesesubjects. on meeting their stakeholders needsinthisarea by providing image ofcorporate citizenship, andare placingmore attention last year, indicating that companies increasingly value apositive performance intheSustainability sectionsoftheir website since European companies saw aresounding improvement intheir sustainability isbecoming thenorm European companies take note: Transparency on 45% in2016to 50%in2017. results ofthat approach inconcrete numbers, hasjumpedfrom and theextension ofequalopportunities,andwhopresent the companies that communicate theircorporate policyondiversity becomes more important. Infact, theaverage percentage of more diverse, creating policiesand structures that are fair (from 32%to 55%).Astheleadership ofcompanies becomes Top performers in Sustainability: Accountability 1 2 3 4 5

Top performers in Governance: 1 2 2 4 4

Webranking by Comprend 9 Standing out in digital age Webranking by Comprend complex information that can bedifficult for readers to digest. experiences that employ text, images, andvideothat repackages engaging themthrough real-life situations and relevant human Successful corporate storytelling techniques putusers first, Visual communication iscentral to effective storytelling content more relatable to audiences. personal touch to what isoften deemedabstract, and renders the message inamore effective manner, because it provides the key issues.Storytelling donewell helps companies convey their important to have stories oftheCEO orcompany’s stand point on Of ourcapital market survey respondents, 80%believe itis illustrating themost important corporate topics. Experts andpractitioners are clearthat stories are useful in Storytelling iscatching on presented onthecorporate website. messages onother digital channels are directly correlated to those providing anintegrated communications strategy, ensuring and textual content to facilitate themessage’s reception, and know how to effectively narrate theirmessage, matching visual seekers are typically thosethat are strong communicators who The companies that are best ableto attract investors andjob means for reaching that end. to best fittheir expectations. Storytelling isalsoan effective of stakeholders, they need to cater their communication strategies market. Soinorder for companies to winandkeep theattention stand outis achallenge for allcompanies competing inthedigital In thesocialanddigital era, excessive noiseandthebattle to public, investors, orprospective employees. attention oftheir target audiences,whether they bethe general and asaresult, itcan bedifficult for companies toascertain the There are more companies investing indigital than ever before, The challenge ofstanding outinthedigital age holdsthekeyEffective storytelling to distinctiveness in thedigitalage challengeThe ofstandingout Insurer Axa (Stories ofinnovation). mobility andsustainability. Anothercompany to watch inthisspace isFrench global of different topics that communicate the company’s stance on key issueslike social corporate website dedicated to stories (Discovering Generali). Thesection covers ahost Italian insurance company Generali provides anentire sectiononthehomepage ofthe

Spotlight onGenerali 10 speaking onthecompany’s approach to diversity. approach to employer branding by featuring itsemployees that doesthiswell. ItsSideby Sidecampaign shows aninnovative Italian cable manufacturer Prysmian website. have videotestimonials from theiremployees ontheir corporate from employees ontheircareers page, andstill fewer (32%) companies includinginouranking (46%)have written testimonials to bepresented viabrief videos.Despite this,onlyabouthalfthe on thecorporate website, while40%oftheseprefer thestories that itisimportant to includeemployee stories andtestimonials results ofourannualsurvey to jobseekers, 50%ofjobseekers feel are ableto attract thebest talent to their company. Basedonthe communications are often themost effective communicators and The companies that usevisualelements asthebasisoftheir stakeholders. the company, butdressed andpresented inaway that engages into aclearcorporate narrative that expresses themessage of These communications must beseated indata and facts, crafted isoneofthefew companies Sectors in third place(2ndlast year), topped by Italian insurer Generali. 41 to 46points. Outpacingthemistheinsurance sector, thisyear though theirscore hasimproved considerably sincelast year, from industry, banks remain inthelower endoftherankings, even increasingly strict regulatory frameworks andattention onthe Swedish SEBandSwiss Credit Suisseasthetop scorers. Despite The onlyexception to theruleisbankingsector, with thanks to high-scoring companies suchasBASF andBayer. an average score of54.3points. Thechemical sector follows, place intheEurope 500sector ranking withthesector achieving The Oil&Gassector isledby Italian company Eni,clinchingfirst regards to transparency. regulated, oneofthereasons for whichthey score sohighlywith industry. Thesetwo industries are amongthemost highly communications followed closelybehind by theChemicals industry whenitcomes to transparency ofdigital corporate Just asinprevious years, theOil&Gassector istheleading Oil &Gasisthemost transparent sector Webranking by Comprend European SectorAverages in digitaltransparency Most highly regulated lead industries Sectors: The companies are categorised in19supersectors basedontheICB(Industry Classification Benchmark). exchanges. Source: 20% 30% 40% 50% 60% Webranking by Comprend 2017-2018.TheEuropean ranking includes the500largest companies by market cap listed onEuropean stock

54.3 Oil & gas 53.4 Chemicals 49.0 Basic resources 49.0 Insurance 48.7 Food & beverages 48.3 Utilities

Automobilies 48.1 & parts Construction 48.0 & materials 47.9 Telecommunications 11 47.3 Healthcare point. scoring sector, improving itsaverage marginally by lessthanone sectorthis, thefinancialservices remains thesecond lowest of transparency inthefinancialservices to theglobalelite. Despite with scandal, astheleakofParadise Papers exposed thelack forFinancial Services, example. Thislast year hasbeenrocked in whichtransparent communications shouldbeparamount: It isdisconcerting that thelowest performing sectors are those ranking, but remain outliers withintheirsector. their placeamongthetop scoring companies oftheEurope 500 communication. Companieslike and Telecom Italia find which onewould thinkshouldshinewhenitcomes to digital of sectors like Telecommunications, Technology andMedia, What stands outfrom theresearch is thelacklustre performance communicators Telecommunications, technology andmediaamongst worst

Industrial goods 46.9 & services 46.2 Banks

Personal & 44.0 household goods 41.1 Technology 40.7 European average (45.7) 40.1 Media 38.7 Travel & leisure 36.2 Financial services 35.5 Real estate Research methodology Webranking by Comprend How Webrankingworks A lookbehindthescenes made publicinthemediaandoncomprend.com All results abouthow companies perform are Insights • • • The Webranking Report Benchmark Stakeholder demands and 50in-depth criteria Your result indetail on50 core process 2017-2018 The Webranking Webranking The 10 sections 254 measure points 50 core criteria 1. 3. Research Ranking 12

4. 2. Result Protocol in from 94companies 130 respondents Web Management Survey 293 Career Survey covering 222 respondents Capital Market Survey in selected markets Additional companies Global 100 Europe 500 805 from 24countries 15 countries respodents companies 20industries

Top Performers

Top 5 Top in Webranking 2017-2018 / Top 5

Snam 94.2

Eni 92.4 Wärtsilä 92.1

4 5

NEW Kesko 89.9 Generali 87.8

Webranking by Comprend 13 Best improvers 4 Webranking by Comprend Best improvers in Webranking 2017-2018/ Top 5 2

Bic +15.8 points

+17.5 points Terna

+18.8 points 14 Leonardo-Finmeccanica Ahold Delhaize

+17.4 points +15.7 points 3 5 Ranking Webranking by Comprend Webranking by Comprend The 500bestcorporate sites inEuropeThe position 2017 27 43 48 47 46 45 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 26 25 23 23 22 21 20 18 17 16 15 14 12 10 19 13 10 1 8 7 9 6 5 4 3 2

Difference y y y y y y y y y y y y y y y y y y ; ; ; ; – – – – – – position 2016 NEW NEW NEW NEW NEW NEW 131 189 34 21 32 18 52 25 29 22 15 19 17 14 37 10 11 16 20 12 13 24 69 90 97 45 46 61 26 39 23 31 38 28 5 6 8 9 4 2 3 1

Company Leonardo-Finmeccanica GKN SAAB Outokumpu Husqvarna Prysmian Sandvik Munich Re Neste Vinci SKF UPM-Kymmene Orkla Bayer ASSA ABLOY ICA Gruppen Repsol Stora Enso Swedish Match BASF Sonova Sika Swisscom Terna Allianz Informa Erste Group Credit Suisse Michelin Fresenius Kone Roche DSM Callebaut Barry Luxottica Metso Kesko Telecom Italia SEB Fortum Skanska Generali Wärtsilä Eni Snam 68.6 61.5 63.9 66.4 70.4 72.7 64.9 65.0 65.7 67.1 67.7 67.9 70.5 70.5 71.6 72.3 73.4 74.5 74.8 75.0 75.6 76.9 77.7 79.2 85.0 61.1 61.2 61.3 61.4 61.5 61.9 62.2 62.3 63.2 63.4 63.7 64.6 78.2 89.9 73.6 77.5 77.7 78.8 87.8 92.1 92.4 94.2 score 2017 68

15 position 2017 49 58 50 96 95 89 89 87 87 79 74 68 93 93 92 89 84 84 84 83 80 80 80 78 76 76 74 73 72 71 70 69 66 66 65 64 63 62 61 60 59 57 55 55 54 53 52 50

Difference y y y y y y y y y y y y y y y y y y y y ; – – – position 2016 NEW NEW NEW 111 113 112 101 175 115 154 114 122 57 44 36 46 59 86 55 67 32 89 42 97 95 35 81 76 72 42 66 29 64 84 86 76 57 52 48 75 93 79 74 67 97 33 63 51

Company Daimler Petrofac Nordea K+S Swiss Life Group HALMA Fresenius Medical Care Axa A2A Arcelormittal Dong Energy Orion Zurich Insurance Group Heineken Atlas Copco Securitas Nestlé Deutsche Post Givaudan ThyssenKrupp Swedbank Henkel Deutsche Bank Trelleborg Nokian Renkaat Vestas WindSystems ABB Linde BP KBC Group Voestalpine Statoil Chr. Hansen OMV Group Royal Dutch Shell Infineon Technologies Galp Energia Telefónica Sampo Aegon Adidas H Lundbeck 59.9 60.9 55.6 55.7 56.1 56.2 56.2 56.4 57.1 57.7 58.6 56.9 58.7 58.8 58.9 59.0 59.1 59.3 59.4 59.5 60.0 60.0 60.2 60.3 60.8 60.9 61.0 55.4 55.7 55.9 56.1 56.1 56.4 56.4 56.8 56.9 56.9 57.0 57.4 57.4 57.5 57.5 58.0 58.1 58.2 58.3 58.4 58.6 score 2017

Ranking Webranking by Comprend position 2017 148 145 145 145 142 142 140 140 137 135 130 130 130 129 128 126 124 122 122 120 116 110 110 106 101 138 136 130 127 125 121 118 118 116 115 110 110 110 106 105 102 102 102 142 149 130 108 139 149 108 96 99 98 99

Difference y y y y y y y y y y y y y y y y y y y x y – – – – – – position 2016 NEW NEW NEW NEW NEW NEW 127 181 149 122 143 179 133 200 104 154 143 137 104 273 135 107 265 149 194 141 218 156 101 168 166 188 122 127 88 91 83 71 97 65 93 95 91 56 69 54 72 41 60 84 50 76 39 7

Company BNP Paribas Glanbia Coca-Cola HBC Deutsche Boerse UCB Air Liquide Hikma Pharmaceuticals BBVA Ferrovial CaixaBank Tui Group BAE Systems Novo Nordisk Volkswagen Akzo Nobel Norsk Hydro L'Oréal Volvo Prosieben Sat 1Media Swiss Re GEA Group BMW SAP Autoliv Solvay Clariant Carlsberg Johnson Matthey Novozymes Royal BankOfScotland British Land Siemens Yara International Group InterContinental Tryg Ericsson Danske Bank Aviva Unilever NV UBS Merck Kgaa SCA Essity G4S Ferguson 51.3 51.5 51.5 51.5 51.6 51.6 51.6 51.7 52.0 52.3 52.5 52.5 52.5 52.5 52.7 52.8 53.0 53.2 53.2 53.3 53.8 54.0 54.1 54.1 54.4 55.2 55.2 55.4 52.3 52.4 52.5 52.9 53.1 53.4 53.8 53.9 53.9 54.1 54.1 54.1 54.3 54.5 54.7 54.7 54.9 55.3 54.7 51.7 51.4 52.6 54.4 52.2 51.3 54.3 score 2017

16 position 2017 149 174 172 171 165 165 165 165 165 165 164 163 161 161 159 159 158 155 155 155 153 153 149 203 203 202 199 199 198 195 193 191 191 190 187 187 187 185 183 183 180 180 180 178 178 177 175 199 175 173 195 194 185 197

Difference y y y y y y y y y y y y y y y y y y y y ; – – – – – position 2016 NEW NEW NEW NEW NEW 179 171 117 122 164 168 120 143 182 206 103 162 160 142 116 104 219 313 252 126 177 109 308 184 120 288 164 117 139 160 162 374 192 143 215 250 213 382 138 149 261 127 184 139 149 147 171 62 81

Company MAN Rolls-Royce Holdings Tesco Shire ISS HSBC Sanofi Millicom Smith &Nephew Heidelbergcement Rio Tinto DSV Kingfisher Legal &General William Demant Mondi British American Tobacco Novartis Intu Properties SGS 3i Group Burberry FCA Group Philips Electronics Provident Financial Anglo American Prudential Jerónimo Martins Hexagon Engie Covestro Nokia Ahold Delhaize Group Maersk Kerry Group Barclays Total RWE Continental RTL Group LafargeHolcim ING Boliden MTU Aero Engines Abn Amro Boskalis Westminster Phoenix Group 50.0 50.2 50.3 50.3 50.3 50.3 50.3 50.3 50.4 50.5 50.7 50.7 50.8 50.8 50.9 51.1 51.1 51.1 51.2 51.2 51.3 51.3 47.9 47.9 48.0 48.1 48.1 48.1 48.3 48.6 48.8 48.8 48.9 49.0 49.0 49.0 49.1 49.1 49.2 49.3 49.3 49.3 49.5 49.5 49.6 49.7 49.7 48.2 49.9 50.1 48.4 48.7 49.2 48.4 score 2017

Ranking Webranking by Comprend position 2017 203 257 257 253 253 252 249 249 248 246 246 243 243 241 241 239 236 236 236 234 234 231 231 231 229 226 226 226 224 224 222 222 220 217 217 217 216 215 214 211 211 211 209 209 206 206 206 253 249 243 239 230 220 253

Difference y y y y y y y y y y y y y y y y y y y ; – – – – – – – position 2016 NEW NEW NEW NEW NEW NEW NEW 158 127 283 227 192 241 253 235 295 310 110 329 191 220 239 211 230 362 294 176 255 227 149 134 269 391 205 262 280 213 321 305 190 301 201 263 255 195 178 147 220 171 183 260 197 239 201

Company E.On Baloise Santander Schindler Iberdrola SSE Gemalto EDP AstraZeneca Severn Trent Randstad Andritz Adecco Wolters Kluwer Taylor Wimpey SES Schneider Electric Sartorius Group ASML Holding Barratt Developments RELX Group DCC Whitbread Axel Springer Rentokil Initial Richemont Veolia Environnement Standard Life Essilor International Direct LineInsurance Licht Bankia Beiersdorf Schibsted Orange Lonza H&M Deutsche Lufthansa STMicroelectronics Renault Experian Vopak Dialog Semicon Straumann IMI RPC Group Subsea 7 DS Smith 45.1 45.1 45.2 45.2 45.2 45.4 45.4 45.4 45.6 45.6 45.7 45.7 45.8 45.8 45.9 45.9 46.0 46.0 46.1 46.1 46.2 46.2 46.2 46.3 46.5 46.5 46.5 46.6 46.6 46.8 46.8 46.9 47.0 47.0 47.0 47.1 47.2 47.4 47.5 47.5 47.5 47.6 47.6 47.8 47.8 47.8 47.9 45.3 45.5 45.7 46.0 46.4 46.9 45.2 score 2017

17 position 2017 259 278 278 278 276 274 274 272 272 271 269 269 266 265 262 262 262 259 259 311 309 309 308 307 303 303 303 301 301 299 299 298 296 295 291 291 291 290 284 284 284 284 284 281 281 281 276 266 266 303 297 291 284

Difference y y y y y y y y y y y y y y y y y y y y y – – – – – – – – position 2016 NEW NEW NEW NEW NEW NEW NEW NEW 321 224 156 316 187 411 276 269 316 168 216 249 299 284 158 216 349 167 269 336 332 301 199 288 308 365 315 197 206 263 310 316 235 232 224 420 329 244 195 281 292 329 343 284 235

Company KION Group RSA Insurance Group Cnh Industrial GlaxoSmithKline ITV Gas Natural Fenosa Peugeot Gjensidige Forsikring Lloyds BankingGroup Alstom Amadeus National Grid Fresnillo Alfa Laval Industrivärden International Kuehne+Nagel Imperial Brands Coloplast WPP Smiths Group Reckitt BenckiserGroup Kering BT Group Old Mutual CRH Scor Sage Group Marks &Spencer Vivendi Safran JC Decaux Kinnevik Group J Sainsbury Anheuser-Busch Inbev Ingenico EDF Croda International EDP Renováveis International Raiffeisen Bank Investor Weir Group Getinge 44.0 44.0 44.1 44.3 44.3 44.4 44.4 44.5 44.6 44.6 44.7 44.7 44.9 44.9 44.9 45.0 45.0 45.0 42.5 42.6 42.6 42.7 42.8 42.9 42.9 42.9 43.0 43.0 43.1 43.1 43.2 43.3 43.5 43.6 43.6 43.6 43.7 43.8 43.8 43.8 43.8 43.8 43.9 43.9 43.9 44.0 44.1 44.7 44.8 42.9 43.4 43.6 43.8 score 2017

Ranking Webranking by Comprend position 2017 312 365 363 363 357 357 355 353 352 351 348 347 344 344 343 342 340 339 336 336 336 333 333 333 330 330 330 327 327 327 325 324 323 320 320 318 318 316 316 313 313 340 357 356 353 350 348 344 325 322 315 362 357 357

Difference y y y y y y y y y y – – – – – – – – – – – – position 2016 NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW 298 305 333 344 337 248 269 320 321 288 365 369 276 333 226 440 352 280 418 321 278 297 316 211 235 280 243 232 293 267 407 382 267 206 337 241 238 209 273 460 253 49

Company Endesa Philip Morris Bpost Saint-Gobain Publicis Lundin Petroleum Royal Mail Cap Gemini Smurfit Kappa Group Enagás BHP Billiton Zodiac Aerospace Atos Dufry Marine Harvest Partners Group Helvetia Ashtead Group LVMH Julius Baer Societe Generale United Utilities Group Antofagasta Groupe SEB Thales Hotels Hargreaves Lansdown Mapfre Geberit Flughafen Zurich DnB NOR Pandora Red Eléctrica deEspaña Bunzl Bic Danone Land Securities BBA Aviation Sobi Innogy Scout24 Aalberts Industries Temenos Group Bouygues Tate &Lyle Elior Group DKSH Holding 37.9 38.0 38.0 38.1 38.2 38.2 38.5 38.5 38.9 39.0 39.1 39.3 39.3 39.6 39.7 40.0 40.2 40.3 40.3 40.3 40.5 40.5 40.5 40.7 40.7 40.7 40.8 40.8 40.8 40.9 41.1 41.2 41.3 41.5 41.6 41.6 41.7 41.7 42.0 42.1 42.4 40.0 38.2 38.4 38.7 39.1 39.2 39.3 40.9 41.5 42.1 38.2 38.3 38.2 score 2017

18 position 2017 365 388 388 387 386 384 382 382 374 374 374 374 371 371 371 370 368 368 365 416 416 416 414 414 413 412 410 410 408 405 401 401 401 400 398 397 394 394 393 392 391 390 384 379 374 416 409 406 404 399 396 379 406 379

Difference y y y y y y y ; ; – – – – – – – – – – – – position 2016 NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW 321 359 379 288 333 310 255 417 365 250 298 305 359 327 349 388 344 365 399 369 327 414 388 298 353 404 392 382 404 341 438 374 421 447 394 407 329 321 295 303 415 340

Company British SkyBroadcasting Abertis Intertek Group Polymetal International Genmab Schroders Standard Chartered TDC Pearson Glencore Lindt &Spruengli Latour Easyjet Teleperformance () GBL Handelsbanken Admiral Wirecard Deutsche Wohnen KPN NN Group Unibail-Rodamco Bank ofIreland Pennon LEG Immobilien Compass Group Heineken Holding Worldpay Klepierre Associated British Foods St James'sPlace Inditex Next Spirax-Sarco Segro Communications UnipolSai Melrose Industries Inchcape AMS Vonovia Just Eat PSP Swiss Property

36.6 36.7 36.8 37.0 37.0 37.1 37.2 37.3 37.3 37.3 37.5 37.5 37.5 37.6 37.7 37.7 37.9 37.9 32.9 32.9 32.9 33.0 33.0 33.3 33.4 33.5 33.5 33.6 34.1 34.3 34.4 34.4 34.6 34.7 35.0 35.2 35.3 35.5 35.8 36.2 36.3 36.6 37.1 37.3 37.3 32.9 33.9 34.2 34.4 34.8 35.3 37.2 34.1 37.2 score 2017

Ranking Webranking by Comprend position 2017 420 472 471 469 467 466 465 464 462 462 461 457 456 454 452 451 447 447 447 447 446 443 443 442 440 440 439 436 435 433 433 430 428 428 426 424 422 420 470 467 459 457 455 452 443 436 436 432 430 426 425 422 459

Difference y y y y y y y y y y y – – – – – – – – – – – – – – – position 2016 NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW 473 400 484 385 454 433 445 425 407 474 424 452 378 464 393 440 421 449 432 451 444 402 461 419 434 353 398 364 466 395 356 472 342 401 431 359 407 390

Company ADP CEZ Fonciere desRegions ACS Holdings Steinhoff International Recordati Bankinter Banco Sabadell IAG Dassault Systemes Aena Ems-Chemie Randgold Resources Carnival Carrefour Groupe Eurotunnel Telefonica Deutschland CNP Assurances Management Aberdeen Asset Persimmon Swiss Prime Site Credit Agricole Grifols Gamesa Lundbergföretagen Merlin Entertainments Komercni Banka International TechnipFMC Berkeley Booker GRP Auto Trader Group Cellnex Inmarsat Kingspan GRP Logitech Rightmove GRP Finecobank 26.0 27.3 27.8 28.4 28.4 28.7 29.0 29.1 29.1 29.2 29.3 29.4 29.7 30.2 30.2 30.5 30.5 30.5 30.5 30.7 30.8 30.8 30.8 31.1 31.1 31.2 31.4 31.4 31.6 31.6 31.7 31.8 31.9 32.0 32.1 32.5 32.7 32.7 28.1 28.6 29.4 29.5 30.1 30.4 30.9 31.4 31.5 31.8 31.9 32.0 32.4 32.5 29.3 score 2017

19 and August 31 twice by different researchers between thebeginningofJuly Companies scoring more than 40points were evaluated at least 600 index. capitalisation inJune2017andare includedintheStoxx Europe The 500companies were selected basedontheir market y ; Notes comprend.com/webranking Results from previous years can befound onComprend.com The maximum numberofpoints is100 Companies inthetop 10were ranked three times. position

2017 Same position Worsened Improved 473 474 491 490 489 486 486 483 481 480 479 478 477 500 499 498 497 496 486 475 492 485 483 481 476 493 494 495

Difference y y y – – – – – – – – – – rd , 2017. position 2016 NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW 479 486 468 478 487 443 469 482 491 463 462 495 493 489 492 485 483 81

Jyske Bank Company Colruyt Prada Hermes International Bolloré Altice Paddy Power Betfair Porsche AML Swatch Group Iliad SFR Pargesa Christian Dior Orpea Melker Schörling Københavns Lufthavne Entertainment Ackermans &Van Haaren BTG Pactual Merlin Properties Metro AG Freenet Fastighets Balder Comunicación Mediaset España B&M European Value Retail . 25.6 19.6 20.4 20.6 20.6 21.3 22.4 22.5 23.2 23.7 23.9 24.0 14.0 15.0 15.3 16.7 17.7 20.6 25.2 19.5 22.4 22.5 22.7 24.5 19.3 18.6 18.2 score 2017 7.6

Who we are Webranking by Comprend comprend.com For further information pleasevisit Involve, Unreel, ConsilioandBysted. Corporate, JungRelations, Creo, Springtime, Hilanders, Tomorrow, H&H Group together with Hallvarsson &Halvarsson, Intellecta London. We partnerwithLundquist inMilan,andare partofthe We are ateam of80professionals withofficesin Stockholm and local market-specific initiatives. has globalreach andsuccessfully supportsworldwide aswell as branding, internal communications andsocialmedia.Our work international clients rely onus for theirIR,media,CSR,employer combine communications knowledge withdigital expertise. Our Digital Corporate Communications solutions forourclients. We At Comprend we believe increating stronger, more engaging Digital Corporate Communications We are Comprend Order thereport • • • • • • The Webranking Report or reach your anticipated ranking position. communication. Itprovides you with tools to reach your goals, meet stakeholder demands,benchmarkagainst peers and competitors, The Webranking report isanonlinetool that identifies the gap between your key stakeholder demandsand yourdigital corporate Access to thedata from thebackground research surveys your improvements. 300 best practice examples to beinspired by whileplanning for Detailed description ofall100criteria. Benchmark analysis with3selected peers. Your strengths andweaknesses, overall andby section Your company’s score andranking. Logotypen meddenstörre symbolenanvänds upptill35mm bredd. endastistorlekar 20 • • The Webranking PlusReport alsoincludes Photo by DariaShevtsova onUnsplash [email protected] +39 0236754126 Caroline Becker andAustria pleasecontact: For more information regarding Webranking inItaly, [email protected] +44 2037005554 Managing Director UK Phil Marchant [email protected] +46 7097112 Managing Partner Staffan Lindgren [email protected] +46 709711210 Head ofResearch Helena Wennergren or to get more information andinsights please contact: To order your Webranking by Comprend 2017-18report Webranking butalsovisualdesign,UX,message andfindability. continuous improvement for notonly content according to sare current trends andsuggest possibleways forward for A face to face presentation of your results where we also to improve your digital corporate communication A qualitative analysis withdetailed recommendations on how

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Logotypen med den större symbolen används endast i storlekar upp till 35 mm bredd.

For more information about Webranking, please contact:

Helena Wennergren Phil Marchant Caroline Becker Head of Research Managing Director UK Project Manager of Webranking in , Switzerland +46 70 971 12 10 +44 203 700 5554 and Austria [email protected] [email protected] +39 02 36 75 4126 [email protected]