PUBLIC INFORMATION PLAN Prepared By: O’Neill and Associates June 2019 GO SLOW in CAMBRIDGE

PUBLIC INFORMATION PLAN Prepared by: O’Neill and Associates June 2019 GO SLOW IN CAMBRIDGE. LIFE ISN’T A RACE.

31 NEW CHARDON STREET BOSTON, MASSACHUSETTS 02114 (617) 646-1000

Table of Contents

I. Vision Zero Strategic Communications Goals

II. Key Messages

III. Vision Zero Tactical Toolbox

IV. Evaluation of Public Education Initiative

V. Media Partnership Recommendations

VI. Community Organizations

VII. Design Examples

VIII. Appendix – MBTA Specs

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

Vision Zero Strategic Communications Goals

Working with Vision Zero and City of Cambridge staff, we have identified a number of strategic communications goals for the Vision Zero initiative as it relates to the public education component of the action plan. A comprehensive and successful public relations strategy will only be achieved by knowing the objectives that the organization wishes to attain. As such, below we have outlined the recommendations for Vision Zero’s strategic communications goals based on our discussion:

1. Develop an easy-to-understand but relevant message for those living in Cambridge and those who drive through it regarding the need for slower, safer driving. 2. Communicate that Cambridge wants to see ZERO car crashes that result in fatalities or serious bodily harm for those walking and biking in Cambridge. The audience is all who use Cambridge streets, including but not limited to drivers, with the recognition that those who will benefit will most likely be pedestrians and bicyclists. 3. Deliver a toolbox of baseline ideas, as well as creative ones, to deliver this message. 4. Develop a set of recommended media partners to approach or to deliver an ad campaign 5. Develop a set of community organizations to inform about and partner with on the Vision Zero campaign. 6. Create design recommendations for a cohesive Vision Zero Cambridge brand.

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

Key Messages

If you travel in and through Cambridge, you will likely get where you’re going safely. Our streets are safe - but we can make them even more safe for everyone.

The good news for anyone driving in and through the City of Cambridge is that you are likely to get where you’re going safely and not suffer any injury. Over the past decade, no one has been killed while riding in a car on a Cambridge-owned street. Very few people have been killed in crashes while walking or biking.

Even a few fatalities are a few too many. Cambridge is committed to implementing strategies that will lead to zero fatalities and serious injuries for everyone who uses our streets.

Speed – especially the speed of a vehicle that weighs so much more than any person - is the core issue. The slower that drivers in Cambridge go, the fewer crashes we will see that will injure or kill pedestrians, bicyclists, and other drivers and their passengers – until we get to zero.

Speed kills – or harms people severely. The slower that drivers go, the less likely they are to crash into another car, a person walking down the street or someone on a bicycle. To achieve the vision of zero fatalities or crashes that result in severe injury, we need those who drive through Cambridge to slow down.

Cambridge is doing its part to encourage slower driving – by reducing speed limits and designing streets that help people self-enforce their speeds. But everyone has a role to play. Drivers must be responsible for their vehicles. And we must empower pedestrians, bicyclists and others to be safe.

The City of Cambridge recognizes that there are strategies that we can employ to encourage slower driving. And we’re taking steps. We are reducing speed limits, which has been shown to be effective in other Vision Zero cities, in our city squares and on primarily local-access streets. And we are redesigning our streets to encourage slower and safer driving.

But drivers themselves are responsible for driving more slowly and acting in other ways that will keep members of the community safe. This public education campaign is designed to remind drivers that a few extra minutes of their time is worth keeping people safe. And we are committed to empowering bicyclists, pedestrians and others to be safe when they are on Cambridge roads.

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

In addition, we recognize that Cambridge is home to a diverse community, but our streets, bike lanes, and sidewalks also provide reliable transportation to the residents in many surrounding communities. We want to ensure that regardless of what mode or modes of transportation you take to or through Cambridge that your safety is prioritized. We want to make sure that we all get where we are going, without sacrificing the life or living condition of any resident or commuter, including your own.

Risky driving IS a national crisis. The good news is that Cambridge’s roads and streets are safe. But we believe we need to do as much as possible to achieve the goal of zero fatalities and crashes that result in serious harm.

According to the National Safety Council, in 2017, more than 40,000 people died in motor vehicle crashes in the United States. In contrast, according to data from the Aviation Safety Network, in 2017, less than 100 people were killed in commercial airline crashes around the world. We know that there are differences – far fewer people are licensed to fly than are licensed to drive. But this is still clearly a crisis that we need to address community by community.

The statistics show that by and large, Cambridge’s roads are safe. But the data also show that when people walk or bike in Cambridge they are more vulnerable than when they drive, both in terms of risk of death and bodily harm.

Years ago, the airline industry in the U.S. committed to implementing policies that would lead to zero crashes. It’s time to see a similar commitment from communities, drivers, and others when it comes to car crashes that result in serious or fatal injuries. Cambridge is making that commitment.

Cambridge is committed to working with vulnerable populations to ensure that they are empowered. It’s the only way to ensure safer streets for everyone who lives, studies, works, and plays in Cambridge.

The City of Cambridge is a vibrant, diverse city that welcomes people from all over the world to live, work, study and enjoy time here. With this public education campaign, we are committed to working with the population of individuals who are most vulnerable when using our roads and streets to help empower them. And we are also committed to educating the many people who drive through our City on ways that they can help to keep their neighbors, coworkers, friends, and other members of the community safe.

Recommended Taglines:

• “Go Slow in Cambridge. Life Isn’t A Race.”

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

• “You’ll Still Get There: Saving a Few Minutes Isn’t Worth Hurting Someone” • “Life Isn’t A Race – Slow Down, You’ll Still Get There” • “Life Isn’t A Race: It’s Worth Saving a Few Minutes to Prevent Crashes” • “Take A Few Extra Minutes. You’ll Still Get There”

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

Vision Zero Tactical Toolbox

Introduction As you implement the Vision Zero initiative, we want to make sure that you have a solid toolbox of options – both time-tested and creative – to spread the word about Vision Zero, elevate the Vision Zero brand so that it is immediately recognizable to those living, visiting, and working in Cambridge and give supporters ways to engage. Signage, leave- behinds, guerrilla marketing tactics, and partnerships in the community will be critical to promote the Vision Zero initiative and educate the public about it. As such, below are our recommendations for basic tactics that you must employ along with guerilla actions and promotional material that you should consider.

Goal: Provide suggestions that will advance the message of systems change and are meaningful to the various Vision Zero audiences, and propose some high-visibility actions that will generate excitement and engagement.

The below is broken down into 5 sections:

• Key tagline and information that must be on all Vision Zero material • Phase I: Basic recommended tools for organizing and public information that Vision Zero should implement • Phase II: Additional effective ideas to implement once Phase I is completed • Phase III: Higher-engagement ideas for attention-grabbing tactics • Phase IV: A “big idea” proposal that we think will make a big splash while also being educational and informative.

Additionally, we have provided an estimate of hours that will be needed to complete each project and the recommended steps for completion. The suggested hours here are based on the estimated times it takes O’Neill and Associates to complete these projects. As a municipality, there may be additional review time needed – with limited resources and review time, you may want to triple each suggested time estimate.

Key Tagline and Information for All Vision Zero Materials

In the messaging section, we have a set of key messages and tagline recommendations that we recommend you use. We recommend that the following be on ALL Vision Zero- related materials, including swag material:

• Go Slow in Cambridge. Life Isn’t A Race.

Additionally, all Vision Zero materials should include the following:

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

• Cambridge’s Vision Zero logo • A link to the City’s website focused on Vision Zero – cambridgema.gov/visionzero • Although Cambridge does not currently have social media platforms dedicated to its Vision Zero initiative, if and when it does, the material should include information on those social media accounts.

Phase I Recommendations: Basic Tools for Organizing

Cambridge’s Vision Zero initiative must implement some basic but effective tools of public awareness-raising as part of its public education process. We have reviewed other efforts by American cities and many of them include these basic tools. Below are our recommendations of the tools that Cambridge must employ to help educate members of the public.

• A Vision Zero pledge –

Pledges are effective ways to both collect information and have members of the public commit to the goals of the initiative. It is a concrete ask of members of the public; psychologically, when someone puts their name to something, they are more likely to recall the initiative and its goals; and it gives supporters a way to talk to their friends, neighbors, and co-workers about the initiative. Additionally, it will allow the City to collect contact information about supporters to which the City can push out, with the permission of supporters, updates on ongoing projects.

Proposed language: “Take the Vision Zero Cambridge pledge:

Through the Vision Zero Action Plan, Cambridge is committed to implementing strategies that will lead to zero fatalities and serious injuries for everyone who uses our streets. As a person utilizing Cambridge’s streets, I recognize that those who walk and ride bicycles in Cambridge – including me – are vulnerable to death and injury from car crashes. I pledge to recognize that those who walk and use bicycles on our streets deserve a safe environment, to advocate for systems that will keep us all safer, and – when I drive - to take a few extra minutes to drive slowly. Because life isn’t a race and you’ll still get there.

Name: Email: Ph:

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Zip:

Steps for completion: o Finalize pledge language . Pledge language should be translated into Spanish, Mandarin, Portuguese, Haitian Creole, and languages spoken by the people of India (Hindi, Gujarati, etc.) o Create sign-up sheets using pledge language o Create laid out version for events o Develop online version for individuals visiting Vision Zero website (including receiving permission from those who sign to update them on the initiative) o Designate platform for maintaining contact sheet – the easiest may be to input collected signatures into an Excel spreadsheet but if Cambridge uses a database software, that could be utilized too.

Hours: o 2 to 4 hours to complete pledge language and lay out in In Design o 30 minutes per event to print out pledge o 1 to 2 hours post-event to input into Vision Zero database (so if you complete 10 events, it will take between 10 to 20 hours of data entry time)

• Lawn/Apartment/Business Signs

Lawn signs – and corresponding signs that are appropriate for those living in multifamily housing and businesses – are an effective way to show community support for an initiative. They will not only raise awareness of the Vision Zero initiative as a whole, they will signal to everyone that members of the community are on board with the initiative’s goals, especially to promote system change and safety for all those moving through Cambridge.

We recommend creating a lawn sign and an apartment that says the following:

Life Isn’t a Race Go Slow in Cambridge

The sign should also include the Vision Zero logo and the website URL

To disseminate signs, the City of Cambridge has a number of options to pursue:

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

1. The City can create a sign-up form on its website for signs, which will allow any visitor to the site to receive a sign, so long as they are a Cambridge resident and/or business owner. 2. The City can create a sign-up sheet at events for signs. We do not recommend distributing signs at the events themselves, since they can become expensive. But the City can use those festivals and the signs as another way of garnering support. 3. The City could organize a series of canvases, whereby city staff would take an afternoon, knock on doors in a designated neighborhood, and ask residents if they are interested in displaying a Vision Zero sign. This is a time- and labor- intensive process – the City would likely need volunteers who are willing to knock on doors - and as such, it would not be our first recommendation for outreach. But as the initiative awareness grows, it may be worth exploring as an option.

Steps for completion: o Finalize sign language and design . Create some options for Spanish, Mandarin, Portuguese, Haitian Creole, and languages spoken by the people of India (Hindi, Gujarati, etc.) o Contact sign printer to estimate cost and place order . We recommend an initial order of 500 signs so that the City has sufficient supply as residents request signs. o Create sign up sheet for signs, both online and at events . Create a reasonable expectation for delivering signs OR ask those who sign up to come to the Cambridge traffic department to obtain a sign. o Deliver signs – either through mail or by dropping off at a place of business or residence

Hours: • 5 hours to finalize message and simple sign design • Additional 2 to 3 hours to research printers, obtain print estimates, and choose printer • 2 to 3 hours in total to manage print process • One hour per event for input of information into database • Ongoing investment of time for those who order signs

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

• Palm Cards and Posters

A palm card and posters are necessary materials for a campaign of this nature. The palm card will provide residents and others with information about the Vision Zero campaign while also being a tangible, shareable material that can be given out to individuals, families, and community organizations. For the poster, we recommend developing one that is useful for Vision Zero staff to have at events, but the same poster can be given to other municipal departments and community organizations for display. We have developed the written content for a palm card and a poster.

For distribution of the palm cards, in addition to handing them out at festivals and events, Vision Zero staff may want to reach out to key community organizations to see if they are interested in receiving the palm cards or displaying the poster. We recommend an initial outreach by email to the groups listed in the “Green Community Organizations” list in the community organization section of the Excel spreadsheet that accompanies this report.

Steps for completion:

• Finalize content for palm card/poster • Finalize design version of palm card/poster • If using outside print house for production, contact printers to gather estimates for cost of production • Determine print size order – we recommend ordering no fewer than 1000 palm cards for an initial poster. For posters, we recommend an initial order of 50 posters. • Implement outreach to community organizations – first by email, then by phone – to see if there is interest in distribution of palm cards or display of poster.

Hours: • 2 to 3 hours to complete content • 2 to 4 hours to gather estimates, make decision on print house • 2 to 3 hours in total managing print process • 5 to 6 hours to reach out to community partners • Ongoing hours to deliver palm cards and/or posters to any community partner

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• Stickers and Pins

Vision Zero staff should have stickers and pins to distribute to members of the public so that they can act as ambassadors for the initiative. The City should have two sticker sizes available – wearable, lapel-sized stickers and bumper stickers that can also be repurposed as lap top stickers, used on bicycles, etc. All stickers should include the Vision Zero logo, the tagline “Go Slow in Cambridge. Life Isn’t a Race,” and the website URL.

Additionally, Vision Zero should order lapel pins with the above information to distribute at events and festivals.

With regards to distribution, while pins and stickers should primarily be given away at events, Vision Zero may want to consider this as part of the package of materials to give to community partners for distribution. At the very least, when the City is reaching out to community partners for palm card and poster distribution, staff should also offer those organizations a set of Vision Zero stickers.

Steps to completion: • Finalize design for Vision Zero sticker and pin • Outreach to vendor to receive estimates on production costs • Determine order size – we recommend an initial order of 1500 stickers and 500 lapel pins • Outreach to community partners to offer stickers • For pins, we recommend creating an online order form so that Vision Zero staff can keep track of who is ordering the pins.

Hours: • 1 to 2 hours to finalize design of stickers and pins • 2 to 3 hours to receive vendor estimates • 2 to 3 hours in total managing print process • 5 to 6 hours in outreach to community partners, but can be done in conjunction with outreach on palm cards and posters.

• Media relations as public education tool

Media relations act as a public education tool because they give the City a way to inform the public of the substantive work of improving traffic systems that are part of the Vision Zero Action Plan. With each new project implemented as part

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

of Vision Zero, the City of Cambridge should issue a brief press release that explains the project, highlights how it will reduce car crashes that lead to fatalities and serious injury, and reinforces that the project is part of Cambridge’s Vision Zero Action Plan.

The release should be distributed to local Cambridge media, including The Cambridge Chronicle, Cambridge Day and the Harvard Crimson. Additionally, the releases should be posted to Cambridge’s Vision Zero website and pushed out through the City's social media platforms.

Vision Zero staff should create a press release template that follows the format below:

DATE MEDIA CONTACT INFORMATION

HEADLINE: New Cambridge Traffic Improvement Project [NAME OF PROJECT] Part of Vision Zero Action Plan City Aims to Eliminate Car Crashes that Result in Fatalities or Serious Injury for Pedestrians, Bicyclists

[DATE, Cambridge, MA] – The City of Cambridge announced today that it will begin working on [NEW PROJECT], which is part of the city’s Vision Zero Action Plan. Cambridge adopted the Vision Zero initiative, which aims to eliminate car crashes that result in fatalities or serious injury, in 2017.

[DETAILS OF PROJECT]

[QUOTE FROM APPROPRIATE MUNICIPAL OFFICIAL: “Cambridge is committed to ensuring that everyone who lives, works, or visits here is safe on our roads. That’s why we adopted the Vision Zero plan,” said X official. “X project is an important way for us to achieve the goal of zero car crashes that lead to fatalities or serious injuries for everyone here.”]

X number of projects have been completed as part of the Vision Zero effort since the City adopted the program in 2017. While there have been zero fatalities among drivers involved in car crashes inside Cambridge over the past several years, last year, X number of people walking and/or riding bicycles have suffered a serious injury or were killed. Cambridge’s goal is to eliminate such crashes and is doing so by designing safer transportation corridors, lowering the speed limit in city squares, and educating the public.

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//End

Additionally, Vision Zero staff should develop at least one op-ed explaining the Vision Zero concept and why it is so important for both The Cambridge Chronicle and the Cambridge Day.

Steps to Completion:

• Finalize press release template • Finalize media outreach list – at minimum, the Cambridge Chronicle, the Cambridge Day, the Harvard Crimson, and Cambridge community access should be on the list. We also recommend including the Boston Globe, WBZ AM, WGBH FM, WBUR FM, all of Boston’s television stations, and the media outlets that are included in the sponsorship section of this report to be included on the list. • Distribute press release when project is ready to be announced. • Draft and finalize op-ed piece. Author will need to be determined by Vision Zero staff • Submit op-ed to Cambridge Chronicle. In three months, the City should submit a similar op ed to Cambridge Day (please be aware that all op eds can be of a similar theme but they should not be the exact same piece).

Hours: • 1 hour to complete press release • 1 hour to finalize media outreach list • 1 hour to distribute press release when announcement is ready to be made • 4 to 5 hours to draft, finalize, and submit an oped

Phase II Recommendations

Above we outlined Phase I recommendations. Those are the basic tools of organizing and public education efforts that we feel the City of Cambridge must implement. While there is a time commitment to creating and distributing those tools, once you have finalized the pledge, produced the palm cards, posters, signs, and stickers, and created a database for capturing supporters’ information, the time commitment will lessen. By implementing the recommendations above, Cambridge will be at par with Portland, Oregon in terms of public education efforts and will exceed most other communities.

VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

Below are some recommendations for Phase II of the public education campaign, to be implemented once the tactics in Phase I are already employed. These are also very effective ways to communicate the message to residents and others, and to touch them directly, thereby reinforcing the message about Vision Zero and promoting public awareness.

• Direct Mail Piece

Direct mail remains an important way for political campaigns and ballot initiative organizers, for instance, to reach out to potential supporters. The City of Cambridge can also use direct mail to inform residents of the initiative, the Vision Zero pledge, and the infrastructure projects underway that will make the streets of Cambridge safer for people who walk and bike.

We recommend that eventually, the City of Cambridge send one piece of direct mail to Cambridge residents at least twice a year. The direct mail piece should ALWAYS include the Vision Zero logo, the tagline “Go Slow in Cambridge. Life is Not A Race” and the website URL. The content of the piece can include a few key facts, an update on projects, and/or the pledge language.

Cambridge will need to acquire a list of Cambridge residents from a list broker. Additionally, some of the direct mail pieces should be produced in Spanish, Spanish, Mandarin, Portuguese, Haitian Creole, and languages spoken by the people of India (Hindi, Gujarati, etc.) to ensure that those populations remain informed.

Steps to completion:

• Determine schedule of direct mail outreach pieces • Develop concept for each piece – i.e. tips for staying safe while walking and biking in Cambridge; updates on Vision Zero projects; sign our Vision Zero pledge • Develop and finalize content for pieces • Finalize designed version of pieces • Contact list broker for estimate to purchase list • Purchase list • Contact U.S. Post Office to arrange for postage and determine postage costs – can be run through meter or postage can be applied • Work with print house to produce final version of direct mail piece – print houses can also work with the U.S. Post Office for postage

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Hours:

• 2 to 3 hours to determine schedule • 5 to 6 hours to develop concept and content for each piece • 4 to 5 hours to finalize designed version • 1 to 3 hours to contact list broker and purchase list • 5 to 6 hours to manage production and list

• Vision Zero Cambridge Newsletter

Newsletters remain an effective way to keep a highly engaged audience informed of the initiative’s progress and will allow for the City to remain in dialogue with supporters of Vision Zero. From a time and resources perspective, it would make the most sense for the City to develop an online newsletter, as opposed to a printed newsletter.

Newsletters are often developed on a daily, weekly, monthly, or quarterly schedule. Our recommendation is for the City to develop a quarterly newsletter to be distributed to those who sign up for the pledge and/or to display lawn or apartment signs. Potential topics for a newsletter include: • Updates on Vision Zero projects in Cambridge • Tips for safely navigating through the city • Profile of supportive businesses • Up to date data on car crashes and ways to reduce injury and fatalities

There are a number of outside vendors that provide email marketing services – the most well-known are Constant Contact and MailChimp, both of whom are user friendly and cost effective. They provide marketing templates, list management, and analytics around who is and is not opening the newsletter.

Steps to completion:

• Determine schedule of newsletter • Compare costs and determine which email marketing platform you wish to use • Create email database – to likely be derived from those who sign the pledge or those who request signs for display. If the City desires this, they can create an opt-in option so that individuals agree to receive updates about Vision Zero.

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• Develop content for inaugural newsletter – for the first newsletter, there should be a brief letter welcoming readers, explaining the purpose of the newsletter, and inviting feedback from readers. • Finalize content and input it into the newsletter template • Test links and review for typos. • Schedule email for distribution

Hours: • 2 to 3 hours to determine schedule of newsletter and research platform costs • Email database should be derived from pre-existing email collection but it may take an additional 1 to 2 hours to format for upload, create lists inside the platform, etc. • 6 to 8 hours in total to draft, review and edit the content • 2 to 3 hours to input content into template, review for typos, and test links • Scheduling the email takes only a few minutes

• Events – neighborhood and otherwise

The City may want to consider organizing a series of neighborhood events to update residents, community organizations and others on the purpose and progress of the Vision Zero Action Plan. O’Neill and Associates recommends that these events be held quarterly and that the City look to partner with various community organizations to co-sponsor. The events can be simple but should be held outside of City Hall and across the City’s many neighborhoods.

The purpose of the events will be to update interested stakeholders on the action plan and related projects, to create networking opportunities among individuals and organizations interested in systems change and sustainable transportation, and solicit feedback from residents and others. The events themselves can take a variety of forms – they could be morning breakfasts or after work get-togethers. In general, though, we recommend the following:

• Events to be no longer than 60 minutes • Light refreshments are served • A speaking program of 2 to 3 speakers, one of whom will update attendees on Vision Zero plans and projects o Allow for a Q&A opportunity at the end of the speaking program • Materials, including the palm cards and SWAG offerings, will be available

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• Sign up sheets – for the pledge, to display signs, and or just to receive more information – will be available • Name tags will be produced and worn by attendees

Steps to completion: • Develop schedule for quarterly events • Develop inaugural event o Identify community partners and reach out to them o Select location, date, and time o Develop invitee list – focus on individuals, organizations, and businesses in the neighborhood where event is held o Determine appropriate way for respondees to RSVP to event – we often use the EventBrite service to collect RSVPs but Google forms can be used as well o Create EventBrite page or Google form for RSVPs o Develop invitation – both hard copy flier and email invitation – make sure to include URL for RSVPs o Distribute invitation to invitee list 4 weeks prior to event o Follow up emails and/or phone calls to invitees o Determine what signage, material, and SWAG you want at the event and produce appropriate amounts o Determine AV and or tables/chairs needs for event. Order AV equipment, tables/chairs, and refreshments 4 weeks prior to the event o Develop speaking program, asking speakers to speak no more than 5 minutes o At least one week before the event, visit the location site to determine where your registration table will be, where your signage will be, where the speaking program will be held, etc. o One day before event, produce name tags for event o At event, have a sign-in sheet and collateral material at the registration table

Hours: Note: Events are time-consuming, but once you have a template down, they become easier to organize. But because of their time consumption, we recommend initially trying to organize two events per year and then moving to a quarterly schedule.

• 2 to 3 hours to determine schedule and concept of inaugural event • 3 to4 hours total to outreach to potential community partners

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• 6 to 8 hours to develop invitee list (if building from scratch) • 3 to 4 hours to determine and secure event location • 2 to 3 hours total to develop invitation language and set up EventBrite page or Google form • 2 to 3 hours to produce email invitation and/or flier • 4 to 6 hours on event logistics – ordering AV equipment if necessary, ordering tables and chairs if necessary, ordering light refreshments • 4 to 6 hours developing speaking program, including discussing with speakers their roles and talking points • 2 to 3 hours to produce signage, sign-in sheets, collateral material, and name tags • For a 60 minute event, you should allocate 4 to 5 hours on the day of – for set up and break down time, as well as the time of the event • Post event, you should allocate 2 to 3 hours to send thank you emails to those who participated and to determine any next steps to come out of the event

Other events

There are a number of other large-scale events that take place in and around Cambridge and Boston that the City may want to participate in. Below, we have included a list of events where vendors are able to secure tables or become sponsors. These kinds of events are less labor intensive for the vendors than organizing their own.

Steps to completion:

• Determine which event you want to participate in • Outreach to event organizers for cost information on booths, tables, and sponsorship opportunities • Secure booth space by organizers’ deadlines • Determine and develop materials needed for booths o Signs o Booth backdrops o SWAG material o Collateral material o Pledge sign-up sheets • Determine personnel hours needed to staff a booth – will you need volunteers?

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Hours: • 1 to 2 hours to determine which events you want to participate in • 3 to 4 hours total reaching out to event organizers and securing space • 5 to 6 hours total finalizing materials, if they do not already exist • On day of events, you should allocate 10 to 12 hours for set up, break down, and time spent at the event • 1 to 2 hours post-event inputting names into your database

Potential Major Events:

Cambridge Half Marathon Phone: (617) 398-0611 Occurs in November of every year. The Cambridge Half Marathon is a 13.1 mile USATF certified course* that starts & finishes at CambridgeSide. It is a fast & flat course through Cambridge featuring: MIT, Riverbend Park, John W. Weeks Footbridge, Harvard Stadium, Charles River and Harvard Square. Post-race there are festivities such as music, food and beverages, and vendor booths.

Harvard Square Oktoberfest Email: [email protected] Phone: 617-491-343 Occurs in October of every year. Harvard Square’s Oktoberfest features food from all over the world, arts, crafts, vintage goods, free samples, sidewalk sales and one-of-a-kind items. In addition, Oktoberfest boasts six beer gardens located throughout the festival grounds.

Cambridge Jazz Festival Contact: https://www.cambridgejazzfestival.org/merchandise-vendors Occurs in July. The Cambridge Jazz Festival was born through the combined talents and efforts of former City Councilor Larry Ward, and Chair of the Ensemble Department at the Berklee School of Music, Ron Savage. It is their vision that the interest, energy and excitement generated by The Cambridge Jazz Festival will be the catalyst for a lasting, sustainable Culture of Jazz in Cambridge, Massachusetts.

Cambridge Carnival Contact: Phone: (617) 863-0476 Email: [email protected] Occurs in September. Cambridge Carnival is the most unique event in the City of Cambridge. It is planned entirely by the community for the community. The organizing committee works hard year-round to plan an event that is inclusive,

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engaging, and reflective of the city’s diversity. The event is organized by a non- profit volunteer community organization made up of a diverse group of individuals.

Boston Pride LGBTQ pride celebration that occurs every year in June. Boston Pride is a week- long celebration with the main attraction, the parade, which attracts millions from all over New England. The parade is a perfect place for venders to set up booths and attract people from all ages and walks of life. Contact: In-house

Head of the Charles Regatta Head of the Charles Regatta – the annual rowing head race held in October of every year in Boston on the Charles River which separates Boston and Cambridge. Due to the location of the race, the proximity to Cambridge, as well as the various walks of life the race attracts, setting up a Vision Zero booth would be ideal. Contact: In-house

Boston Calling Boston Calling is a Boston-based music festival that takes place in May of every year in City Hall Plaza. The festival attracts approximately 50,000 people every year and continues to grow. Contact: [email protected]

Boston GreenFest Boston GreenFest & TechExpo is an event held annually to educate and empower people to create a more sustainable, healthier world. The event combines business, tech, and artistic expression to unite the community locally, nationally, and globally. Contact: 617-477-4840, [email protected]

BostonPops – July 4th The BostonPops Orchestra performs on the Esplanade every 4th of July. This event encompasses musical entertainment from notable artists as well as a firework show. This event attracts thousands of people every year and is a great place to set up booths. Contact: 888-266-1200, [email protected]

BioTech Week BioTech Week Boston is dedicated to accelerating the business of biotechnology through new ideas, science, technology and partnerships to make a positive

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impact on patient health. Biotech Week occurs on September 9-12 of every year at the Boston Convention Center. Contact: 1857-504-6687, [email protected]

The International Conference on Environmental Systems Focuses on the dissemination of technical and scientific information on topics related to humans living in space and working in extreme environments. The conference includes technical sessions, panel discussions, and published proceedings. This conference occurs in July of every year. Contact: [email protected]

Annual Boston Local Food Festival Contact: Nicola A. Williams, Producer/Marketing Director, The Williams Agency Email: [email protected] Telephone: 617-395-7680 Occurs in September. For one spectacular day each year, SBN transforms the Rose Kennedy Greenway and the City of Boston into the nation's largest local & sustainable food hub! Boston Local Food Festival is a free outdoor festival that showcases farmers, local restaurants, food trucks, specialty food producers, fisher folks, and organizations focusing on healthy food and fitness from New England. The festival also features lively chef & DIY demos, a Seafood Throwdown competition, diverse music and performances, family fun zone and more.

• Posters for MBTA and Blue Bikes

Because, as a municipality, you have access to MBTA advertising space and because so many people come to Cambridge by using the subway, we are recommending that you develop MBTA signs and signs that can be posted at Cambridge’s Blue Bikes locations. We recommend developing signs that can be used in Red Line and Green Line cars, since both of those lines serve Cambridge riders. We have attached the specs for each of those lines. You can reach Eoin McCann of Outfront Media, the vendor who manages MBTA advertising space, at (718) 792-2123 or at their website for more information.

Steps to completion:

• Produce a sign to MBTA specs – the sign should include the same messages and information as the Vision Zero lawn/apartment sign • Reach out to Outfront Media to secure signage space • Place order to reserve space • Deliver signs to MBTA to run

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Hours:

• 1 to 2 hours to design sign to MBTA specs • 4 to 5 hours total to manage printing process • 2 to 3 hours total to reach out to X to secure MBTA space

Phase III: Higher-cost, higher-engagement ideas These are ideas to implement after the basic educational tools have been employed. Some of them will require time, and investment from Vision Zero, but represent ideas that are bound to grab the attention of the Cambridge community, drivers who are passing through, and community members who are interested in promoting the goals of Vision Zero. At least one of these ideas would be necessary for this campaign, and all three over a spread-out timetable would elevate Cambridge’s Vision Zero initiative as an innovator within the Vision Zero movement.

● Develop a deck of cards with Vision Zero Facts ○ Concept: A fun but educational item to give away at an outdoor event, this would be a deck of cards that features some of the top facts regarding Cambridge’s Vision Zero project, road safety, ways to reduce dangerous car crashes, multimodalism, the benefits of using alternatives to driving, and why we are encouraging slower speeds for drivers. In particular, we would want to use these playing cards to reinforce the message to “slow down” every several cards.

Steps to completion: • Determine if Cambridge wishes to develop this concept • Develop a set of facts for 52 cards. However, some of the facts can repeat and in fact, we would recommend that the message “Go Slow in Cambridge. Life is Not A Race.” be on at least 8 of the cards. • Develop content and design for cards • Reach out to print house for estimates on costs of production • Manage print production • Bring cards to major events for distribution – may be combined as part of our next idea

Hours: • 2 to 3 hours to determine desire and feasibility of this concept • 4 to 6 hours in total to develop set of facts and content

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• 4 to 7 hours to develop design template • 4 to 5 hours in total to manage production

● Trivia game at Tabling Events ○ This is a way to encourage discussion at events where you are staffing booths and/or tables. At tabling events, and possibly using your current SWAG or the deck of cards as an enticement, you should challenge two attendees to compete in a trivia game to test their traffic knowledge. Any right answer educates the audience, any wrong answer educates the participants. The only materials necessary would be your knowledge of traffic history, laws, and best practices. This is a fun, non-confrontational way to nudge people to drive more slowly and safer, and to take traffic laws and traffic safety more seriously.

Steps to Completion:

• Develop facts for game • Develop questions for trivia game • Determine prize for “winning” the game – should be a piece of Vision Zero SWAG • Determine other collateral material you want to give to the winner – should include a copy of the pledge and the palm card

Hours: • 1 hour to determine feasibility and determine prizes • 3 to 4 hours to develop facts and questions for the trivia game

● Cambridge Traffic Trail ○ This is another simple idea that requires mostly the knowledge of the Cambridge transportation community. It would be fun and informative to offer a scavenger hunt of sorts, a competition where there are several important “traffic and transit landmarks” all throughout the City of Cambridge, and a participant in the hunt will have to take the pledge, and then will be issued a checklist for each landmark. The checklist will act as an educational tool, as it will also include information on Vision Zero and safety tips.

Participants will go to each landmark and share a photo of themselves on social media with the traffic fact. The City could also designate the landmark as a part of the Vision Zero Traffic Trail, and thus include

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signage that says “Cambridge is a Vision Zero community.” Once participants confirm that they have gone to every location with photo evidence, they will earn a prize. The messaging in the scavenger hunt would be the reverse of the usual scavenger hunt – instead of focusing on finishing first, we will ask participants to savor their time and go a little more slowly to keep themselves and their friends and family safe.

This could be done within a set period of time – perhaps during a “Vision Zero Cambridge” week.

Steps to completion: • Determine feasibility of concept • Determine sites for the traffic trail • Create signs that indicate landmarks that are part of the traffic trail • Determine if the City wants to do this as a Vision Zero Cambridge week and pick date • Determine prize for those who participate and make sure the City has enough SWAG available • Develop “traffic trail” site map to give to participants, to include clues, key facts about traffic safety in Cambridge, and a reminder to go slow in Cambridge o Include instructions on receiving prizes – easiest way would be for participants to pick up at Cambridge’s traffic office • Create traffic trail hashtag for participants to include on social posts • Retweet social posts that include the hashtag or images of participants in front of the Vision Zero landmarks

Hours: • 2 to 3 hours to determine feasibility of concept and prizes • 5 to 6 hours to determine traffic trail landmarks and develop signage • 5 to 6 hours to develop content for and design traffic trail site map with safety facts • 5 to 6 hours total to promote the Vision Zero Cambridge week and the traffic trail initiative • Ongoing hours to promote social posts • Ongoing hours to distribute prizes to participants

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Phase IV: Partnership with a Software Developer for App, Game Simulator, etc. If possible, it would be good to sit down with a local software or game developer in the Kendall Square area and have an involved conversation about what a partnership would look like. Alternatively, we think that the City should explore a potential partnership with MIT to help develop this idea. It would be press-worthy for Cambridge Vision Zero to have a phone app or game that supports transportation systems change and safe driving. One example of something similar is Boston’s Safest Driver Competition, supported by a phone app. (To be clear, we aren’t recommending you recreate that competition or utilize that app but it is a model of how technology, phone apps, etc., are being used for these kinds of initiatives).

We have included in this section a list of local game developers that the City may be interested in approaching. This kind of partnership and the resultant program could take a few forms:

● Game simulator ○ We think that in conjunction with the Cambridge Traffic Trail above, it would be nice to feature factoids and safe route suggestions in an alternate reality app that folks walking through Cambridge can use, much like Pokemon Go. That way it encourages folks to stop and take in more of Cambridge, rather than simply rushing through to get to their destination. If the user is in a car, the app (again like Pokemon Go) will offer limited to no functionality, as the internal sensor can be capable of realizing that they are moving too fast to look at their phone.

● Virtual reality goggles at an event ○ For events, it would be interesting if you could have a partnership with a virtual reality (VR) headset company and introduce a game where people can explore the risks of high-speed driving, and test their reaction capabilities at increasingly high speeds. Lots of drivers think that they are in complete control until it’s too late. This VR simulation would have the user driving through Cambridge at higher and higher speeds and would ask them to come to a complete stop as different obstacles are introduced. This would be an important way to interrupt the thought cycle that “bad drivers” get into crashes, and would teach the user that the speed is the issue, and not the relative “skill” of the operator.

The best way to pursue this kind of project would be to reach out to local software designers and propose a partnership. In addition, another option would be to develop a Request for Proposals from the City of Cambridge in order to solicit vendors to develop

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the app. Below, we have laid out to the steps to completion and hours necessary to accomplish those steps.

Steps to Completion – Volunteer option • Determine whether or not you will pursue an RFP route or reach out to the developers listed below. • See list below of local software developers • Determine the scope of the app • Make initial outreach to each company proposing a meeting to develop the partnership • Outline the scope of the relationship with budget • Acquire the development timeline from the partner company • Prepare a press release and media relations strategy for the announcement and rollout of the app • At the time of launch, distribute the press release and promote on social media

Hours • 1-hour planning phase to determine whether or not you want to do outreach or draft a Request for Proposals. • 2-3 hours to determine and outline the scope • 1 hour to make initial outreach to potential partners • 1-2 hours to meet with potential partner and perform the necessary follow up • 1 hour to acquire the necessary timeline • 1 hour to outline the proper budget (if a budget is necessary) • The development hours will be set by the developer, but there will be necessary correspondence between both parties that will be shaped by the scope of the app • 2-3 hours to prepare media distribution list and develop the press release • 1 hour to prepare necessary social media posts • 3-4 hours at least on launch day to distribute the announcement and rollout of the app

As noted above, we have pulled together a list of game creators with which Vision Zero could potentially partner. See below for that list, which includes contact info and a brief summary of the company.

1. Crate entertainment 1. Cambridge, MA 2. [email protected]

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3. The company focuses on Action role-playing games. Crate entertainment eventually purchased the rights to Iron Lore entertainment. From here they developed their first game in 2013, Grim Dawn. 2. Dejobaan Games 1. Boston, MA 2. (617) 395-2601 3. An Independent game studio that has shifted its focus from handheld devices to PC and gaming consoles. The company has worked in various genres of gaming including art, music, and first person shooters. One of their more notable projects is Elegy for a Dead World listed as a side scrolling exploration game. 3. Demiurge Studios 1. Cambridge, MA 2. [email protected], (617) 354-7772 3. Creates mobile, console, and PC games with the focus of incorporating characters that are memorable and deep interactions. They have created games in the Rock band series and the game Borderlands which is an open world first person shooter. It joined SEGA games in 2015. 4. FableVision 1. Boston, MA 2. (617) 956-5700 3. FableVision is concerned with making games for children. They make educational titles on the web and mobile devices with 2D and 3D animation. 5. Fire Hose Games 1. Cambridge, MA 2. [email protected] 3. Fire Hose develops fun and creative games for computers, mobile devices, and consoles. They released their first project Slam Bolt Scrappers in 2011 which is a unique game that features the mashup of puzzle solving and brawling. 6. Funkitron 1. Cambridge, MA 2. www.funkitron.com 3. A casual gaming company that creates mostly games for mobile devices. They are best known for their addictive top grossing game on the app store Cascade. They also developed the number one paid casino game Slingo Supreme. 7. Gamesville 1. Boston, MA 2. (781) 370-2700 3. A casual gaming portal that was acquired by Lycos in 1999. The portal has games that are casino style where users compete for cash prizes. 8. Harmonix Music Systems 1. Cambridge, MA 2. http://www.harmonixmusic.com/

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3. Harmonix is known for its music-based titles like Rock band and Dance central. They focus on creating “the future of music gaming”. 9. Lantana Games 1. Boston, MA 2. www.lantanagames.com 3. An independent gaming company that focuses on educational games mostly on PC and console. One of their more well-known games Children of liberty fills in the plot holes of Paul Revere's ride but is also historically accurate. 10. Linden Lab 1. Boston, MA 2. (415) 243-9000 3. Linden lab is an American internet company. They are best known for creating the game Second Life, where users interact on an online virtual world. 11. Otherside Entertainment 1. Boston, MA 2. https://otherside-e.com/wp/ 3. Otherside Entertainment is a Video game developer that works on First person action role playing games. They have released two versions of their underworld series, Underworld Overlord on Android, and Underworld Ascendant on PC/Mac. 12. Proletariat 1. Boston, MA 2. [email protected] 3. Proletariat is a software company whose mission is to create some of the best multiplayer games around. They developed a game World Zombination which was on Apples “Best of 2015” list on the app store. They also have a plethora of projects that are focused on advancing the game streaming industry. 13. The Molasses Flood 1. Boston, MA 2. [email protected] 3. A game studio that is made up of AAA developers who are looking for their own path in the gaming industry. Their debut game The Flame of the Flood is a survival adventure game about traveling down a river. The game is available on PC, Mac, Xbox one, Playstation 4, and Nintendo Switch.

Cultural Competency As we have noted in a few places, we feel it is important to note that in the production of these various items, Vision Zero will need to take into account the various ethnic groups and languages spoken among the Cambridge community. In the production of these materials, make sure to reserve a proportional amount for every community, featuring the languages spoken in those communities. Not only is this critical for properly

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engaging, but as a representative of the City of Cambridge, you will also help send a powerful message that every Cambridge resident is visible.

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Evaluation of Public Education Initiative

There are a few measures by which the City of Cambridge can evaluate the effectiveness of the public education component of the Vision Zero Action Plan - one, did the campaign impact the long-term behavior of people in Cambridge and two, are people aware of what Vision Zero means and what it is trying to do?

Evaluating whether or not the campaign has changed behavior when it comes to driving more slowly and safely would likely require a multi-year, longitudinal study and would probably require a tremendous amount of time and resources from the City – resources that the City could use more effectively to inform the public. It is easier to measure whether or not the campaign has raised its profile sufficiently high enough that it is recognized by residents, people who work in Cambridge and frequent visitors, and that the campaign is tied to a basic message – go slow in Cambridge.

Cambridge does have one ready-made option for answering some of those questions - its annual resident survey - and we recommend using that survey, if possible. In both cases, we think that the City can utilize that survey to garner baseline data. The 2018 survey included questions on pedestrian and bicycle safety – as such, we recommend including two questions in the 2019 annual survey:

1. Are you aware of the City’s Vision Zero Action Plan? a. If yes, what does it pertain to? i. Traffic safety on Cambridge roads ii. Zero waste efforts in Cambridge* iii. The promotion of better eye health* iv. Don’t Know 2. At what speed do you drive through Cambridge’s city squares? *These do not have to be the alternative answers, though it would be valuable specifically to know if people are confusing Vision Zero with zero waste efforts.

These questions will give you baseline information before the public information campaign goes into full gear. It will also allow you to see if the public education initiative is achieving its goals, since you will be able to ask these questions in subsequent years to see if residents are receiving the appropriate messages, learning about Vision Zero and driving more slowly on Cambridge’s streets.

We do not recommend commissioning a separate survey for this purpose, as the resources the City would need to spend to acquire this data would be better used in educating the public.

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Finally, determining which tactics are working the best – and which can be improved upon – is an important part of any evaluation process. Often, the best way to determine which tactics are the most effective is just to ask. The pledge can be used for this purpose. Before or after an individual signs the pledge online, the City should ask how the signer learned about Vision Zero (through a menu of options). Alternatively, after you have received a critical mass of signers, the City could send an email to those who have signed, asking them how they learned about Vision Zero, what they know of the campaign, and ways to spread the word.

With both the resident survey process and outreach on effective tactics, the City may want to consider convening a focus group of Cambridge residents only after Phase I has been completed. By convening a focus group after launching the public education component of the action plan, the City will be in a better position to know what has and has not worked to educate residents and where to allocate its resources as it moves into Phase II and Phase III. Since this would be another commitment of resources that may be best used in implementing education tactics, we would only recommend this if it is clear from the resident survey that there has been little movement on awareness of the Vision Zero campaign.

Steps to completion: • Determine if questions re Vision Zero can be added to annual resident survey • Develop questions for inclusion in survey • Analyze data on an ongoing basis • Include in pledge a question re how the signer learned of Vision Zero • Adjust tactics according to data received • If no movement on awareness of Vision Zero, determine if focus groups are needed • For focus groups o Decide if the City wants to conduct focus groups on its own or contract with a research organization to conduct o Develop messages to test o Recruit participants for focus groups o Conduct focus groups o Analyze data from focus groups and adjust tactics

Hours: • 2 to 4 hours to determine if Vision Zero can be added to resident survey • 2 to 4 hours to develop questions for survey inclusion • 4 to 5 hours to analyze data • 4 to 5 hours to adjust tactics

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• 3 to 4 hours to determine if focus groups are needed and to decide if they should be done in-house or contracted out • 5 to 6 hours to develop messages to test • 6 to 10 hours to recruit participants • 2 to 3 hours to conduct focus groups • 5 to 6 hours to analyze data and adjust tactics

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Media Partnerships

We have researched various publications we believe would make satisfactory media partnerships with the City of Cambridge Vision Zero campaign. We believe it makes the most sense for the City to approach local publications that serve audiences and populations that live in Cambridge.

We have included publications that serve the immigrant community as well as student publications in the Cambridge area in order to broaden the range of our audience and ensure it is not limited to only English-speaking communities. Since the City of Cambridge encompasses many college students, we believe it would be beneficial for the City to advertise in student publications as well.

We determined that the best use of resources for media sponsorships for Vision Zero staff is with local Cambridge media and media that reaches non-English speaking populations. We elected not to recommend pursuing media partnerships with major outlets like the Boston Globe or the region’s television stations because the resources needed would be too large and therefore less likely to help the City reach targeted audiences with a smaller advertising purchase.

In this section, you will find recommendations, ad rates, and ad specs for the following publications: • Cambridge Chronicle • Cambridge Day • Harvard Crimson • El Mundo • The Haitian Reporter • Metro Boston • Portuguese Times • Sampan

Overall recommendation:

O’Neill and Associates recommends that the City of Cambridge plan a Vision Zero advertising campaign with The Cambridge Chronicle, Cambridge Day, and The Harvard Crimson. These are “must have” publications to reach our targeted audiences. Depending upon your budget, we think it makes sense to then develop a strategy for the rest of the publications listed here. But first, make sure to blanket Cambridge-based media with Vision Zero messages.

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The Cambridge Chronicle

The Cambridge Chronicle and TAB is the City’s legacy newspaper and is most likely to cover stories about the Vision Zero initiative. It makes sense for the City to focus resources on both a print and online ad purchase for the publication as a way of reaching Cambridge residents.

Recommendation: The Chronicle’s print options are expensive (though discounts may be available) but the outlet also offers less costly online advertising options. If the City decides to run a print campaign, O’Neill and Associates recommends that the City do a ¼ color page or ½ page color ad buy for at least four weeks to reinforce the message. The total cost for that purchase, before any discounts, would be $6,300 for a quarter page or $11,312 for a half page.

Additionally, the Chronicle offers an online banner ad at $.10 cpm (cost per million) for $500 in total. According to their media kit (see below), that would bring 50,000 impressions to the Vision Zero website. A four-week run of that banner would cost $2,000 and would be a wise investment of funds for the City. When the pledge becomes available, it would make sense to use the Chronicle’s website to drive traffic to sign the pledge.

See the next page for more information on their ad buy options. Additionally, you can contact GateHouse Media, the group that owns The Cambridge Chronicle, for more information here.

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Cambridge Day

The Cambridge Day is a Web-only publication in Cambridge, so we think that the City should focus on making a significant purchase to help elevate the Vision Zero initiative.

Recommendation:

O’Neill and Associates recommends purchasing the option for homepage placement and the top bar for $275 for 8 weeks. The total cost would be $2,200.

Media Kit Information

The current rates on Cambridge Day, subject to change or negotiation:

A box that appears on all stories is $150 a week, and claiming the bar above the flag is the same; getting both for the week is $225.

Homepage placement alone is $75, and homepage placement plus the top bar is $200. All three (homepage, bar and all “inside” pages) is $300.

The bar above the flag is an exclusive spot; the other placements may have ads from other businesses appearing as well, above or below.

Those wishing to advertise on the site should send email to [email protected].

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Harvard Crimson

Though a student publication, The Harvard Crimson is an important part of Cambridge’s media landscape. Taking out ads in The Crimson will help the City reach not only Harvard’s student population but its many employees and people affiliated with the university.

Recommendation: O’Neill and Associates recommends that the City take out a ¼ page advertisement for 4 to 6 issues. The total cost for a 6-week campaign would be between $1,472 and $2,208.

The Crimson charges for online ads by 1,000 page views. Our online recommendation would be for a primary ad ($14 per 1,000 page view) for between 15,000 and 20,000 page views. That would cost between $1,072 and $1,429 in total.

Contact information:

You can contact The Crimson’s business office at:

14 Plympton Street Cambridge, MA 02138 (617) 576-6600 www.thecrimson.com [email protected]

Charlie B. Zhu Business Manager

Amy E. Zhou Associate Business Manager

Andrew W. Liang

Emily M. Lu Advertising Managers

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El Mundo

El Mundo Boston is one of the City’s largest media outlets serving the Spanish-speaking population and therefore, it makes sense to explore both their print and web advertising options to ensure that Cambridge’s Spanish speakers are informed of the Vision Zero initiative.

Recommendation: O’Neill and Associates recommends a purchase a quarter page (display ad, as opposed to classified) a $500 for four weeks, for a total of $2,000. Color is available, but would be an additional $750 for full color.

We also recommend purchasing a sidebar banner for their website, for at least one month at $700 for the month.

You can contact El Mundo’s advertising department at: [email protected]

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The Boston Haitian Reporter

The Haitian Reporter is part of the Dorchester Report family of newspapers and as such, has a respected reputation for providing news to the communities it serves. They are no longer accepting print ads but they do run web ads – see below for their rates.

Recommendation:

O’Neill and Associates recommends running a banner ad for a 3-month run, for a total cost of $450.

Ad info: No longer do print ads, block and banner online ads are priced per 30 days at $150 per.

You can contact the Dorchester Reporter advertising for more information. The appropriate contact for both print and online is Jack Conboy, 617-436-1222 or [email protected]

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Metro Boston

Metro Boston is a good way to reach younger commuters who are traveling in and out of Cambridge for work but it would be a significant investment of resources for either print or online advertising. If the City wants to make a heavy investment in online advertising, the Metro would be the publication where it might make the most sense. As of June 2019, both UNICEF and Franklin Park Zoo are advertising online there, which gives you a sense of the level of advertiser they receive.

You can contact Metro US advertising through their website.

Recommendation:

O’Neill and Associates doing either a print ad buy or an online ad buy but not both. For print, we recommend purchasing a ¼ page ad for a 5 time run, which would cost $7,700 in total.

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Portuguese Times

The Portuguese Times would allow the City of Cambridge to reach some of Cambridge’s Brazilian population. Since the publication itself is not located in Cambridge or Greater Boston, we are recommending a shorter ad buy.

Recommendation: O’Neill and Associates recommends that the City of Cambridge purchase a ¼ page advertisement for four weeks. In total, that would cost $900 for a Black and White advertisement.

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Sampan

Sampan serves the area’s Asian American community and is an effective way to reach Cambridge’s Asian and/or Asian American population.

Most print publications base their rates on size of ad and frequency of ad run. Usually, the higher frequency, the more they will give the advertiser a discount.

Recommendation: With Sampan, O’Neill and Associates recommends that Vision Zero take out a half-page print ad for a 4 to 6 issue run. See their media kit below the dimensions of a half page ad. In total, a half page ad for 4 to 6 issues would cost $1,620 at most.

Sampan also offers a 30% discount for online ads if the advertiser runs a print ad 1/3 page or larger. Once the Vision Zero pledge is created and posted online, it will make sense for the City to use ad buys to drive traffic to it. In that case, O’Neill and Associates would recommend Vision Zero purchase the medium sidebar ad at $150 or tall sidebar ad at $200. In the case of online ads, the metric usually used is page views – Vision Zero should ask for the ad to run until you reach a goal of 25,000 page views.

You can contact Sampan’s advertising agent at [email protected] or call (617) 426-9492 x 206.

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Community Organizations Matrix Green Community Groups Group Name Contact Name Additional Contact 1 Additional Contact 2 Contact Title Email 1 Email 2 Email 3 Phone 1 Phone 2 Website

Liveable Streets Alliance Stacy Thompson Executive Director [email protected] 617.621.1746 https://www.livablestreets.info/ Green Streets Initiative Janie Katz-Christie Executive Director [email protected] 617.625.3822 https://www.gogreenstreets.org/ Walk Boston Wendy Landman Executive Director [email protected] 617.367.9255 https://walkboston.org/ Boston Cyclists Union Becca Wolfson Executive Director [email protected] (617) 516-8877 https://bostoncyclistsunion.org/ MassBike Galen Mook Executive Director [email protected] https://www.massbike.org/ TROMP Rozann Kraus Founder [email protected] http://www.trompcambridge.org/#/travel.php Greenport Steve Wineman [email protected] Green Cambridge Steven Nutter Executive Director [email protected] 617-453-8364 https://www.greencambridge.org/contact.html Climate Emergency Action Group John Pitkin [email protected] Sprouts of Hope (roots and shoots afflilate) Melissa Ludtke [email protected] Sierra Club Massachusetts Deb Pasternak Chapter Director [email protected] (617) 423-5775 https://www.sierraclub.org/massachusetts Friends of Fresh Pond Elizabeth Wylde (or Emily Tansey at the Water Dept.) [email protected] http://friendsoffreshpond.org/ Friends of Alewife Reservation Ellen Mass [email protected] 617 415-1884 http://friendsofalewifereservation.org/ Friends of Mt. Auburn Cemetary [email protected] 617-547-7105 https://mountauburn.org/?cache Charles River Conservancy Laura Jasinski Executive Director [email protected] 617.300.8175 http://www.thecharles.org/ Charles River Watershed Association Emily Norton Executive Director [email protected] 781.788.0007 https://www.crwa.org/ Cambridge/Somerville for Change Energy Group [email protected] (617) 302-7324. https://www.cambridgesomervilleforchange.com/ CPAC Sandra Clarke Deputy Director + Chief of Administration [email protected] 617/349-4611 https://www.cambridgema.gov/CDD/climateandenergy/climatechangeplanning/climateprotectionactioncommittee Committee on Public Planting David Lefcourt [email protected] 617-3949-6433 HEET Audrey Schulman Co-founder and Executive Director [email protected] https://heetma.org/ CREATe Elena Saporta (617) 547-1177 BASEA Henry Vandermark President [email protected] http://www.basea.org/ Union of Concerned Scientists Suzanne Shaw Director of Communications [email protected] 617-547-5552 Mystic River Watershed Association Patrick Herron Executive Director [email protected] 781-316-3438 https://mysticriver.org/ Harvard Sustainability Heather Henriksen Managing Director [email protected] 617-495-3822 https://green.harvard.edu/ Appalachian Mountain Cub-Boston Chapter Cindy Crosby [email protected] https://amcboston.org/ MIT Sustainability Julie Newman Director [email protected] 617-715-4060 https://sustainability.mit.edu/ Cycle Style Boston Nathaniel Fink Author [email protected] https://cyclestyleboston.wordpress.com/author/nathanielfink/ EF Allison Zarick [email protected] MassCommute Julia Prange Wallerce [email protected] MassPirg Janet Domenitz Executive Director [email protected] (617) 747-4320 Mothers Out Front Cambridge Betsy Ericksen Massachusetts Community Organizer [email protected] https://ma.mothersoutfront.org/cambridge Greenport Steve Wineman Sustainability Collaborative Neighborhood Associations Group Name Address City State Notes Contact Name Additional Contact Contact Title Email Phone Listerv/Website Notes A Better Cambridge 12 Douglass St, CambridgCambridge MA Jesse Kanson-Benanav Chairman [email protected] 617-863-0552 https://www.abettercambridge.org/ Agassiz Baldwin Community 20 Sacramento St, CambCambridge MA Maria LaPage Executive Director [email protected] (617) 349-6287 https://agassiz.org/ Area Four Neighborhood Coalition Cambridge MA Julian Cassa/ Liz Layton [email protected] Association of Cambridge Neighborhoods Cambridge MA Gary Dmytryk President [email protected] Buena Vista Social Club 115 Upland Road Cambridge MA Katherine Tallman Executive Director and CEO [email protected] http://www.coolidge.org/films/buena-vista-social-club Cambridge Community Center 5 Callender Street Cambridge MA Darrin Korte Executive Director [email protected] 617-547-6811 http://www.cambridgecc.org/ Cambridge Highlands Neighborhood Association 71 Griswold Street Cambridge MA Ann Tennis [email protected] 617-515-2722 Cambridge Residents Alliance PO Box 390487 Cambridge MA http://www.cambridgeresidentsalliance.org/

202 Hamilton Street Cambridge Neighborhood Association Cambridge, MA 02139 Cambridge MA Cathie Zusy President [email protected] https://www.cambridgeport.org/ Listserv: [email protected] East Cambridge Planning Team Cambridge MA Chuck Hinds President [email protected] East End House 105 Spring St, CambridgeCambridge MA Michael J. Delia President/Chief Executive [email protected] 617-876-4444 https://eastendhouse.org/ Essex Street Neighbors Cambridge MA Jean Cummings [email protected] Essex Street Neighbors Cambridge MA Arleen Henry [email protected] Essex Street Neighbors Cambridge MA Jonathan King [email protected] Essex Street Neighbors Cambridge MA Nancy Ryan [email protected] Fresh Pond Residents Alliance Cambridge MA Jan Devereux President [email protected] https://freshpondresidents.org/ Friends at Alewife Reservation Cambridge MA Ellen Mass info@friendsofalewifereservatio 617 415-1884 Harvard Square Defense Fund Cambridge MA *cannot find website or people Margaret Fuller Neighborhood House 71 Cherry St, Cambridge Cambridge MA Selvin Chambers Executive Director (617) 547-4680 https://margaretfullerhouse.org/ Mid-Cambridge Neighborhood Association Cambridge MA Fritz Donovan President [email protected] http://mcna.org/ First Wednesday of the month at 6:30pm Neighborhood Association of East Cambridge Cambridge MA Michael Hawley [email protected] http://naeastcambridge.org/

15 Brookford Street North Cambridge Stabilization Committee Cambridge, MA 02140 Cambridge MA Richard Clarey Chairman [email protected] 617/876-0191 North Commons Cambridge MA Helen Solorzano E-List Moderator [email protected] ListServ: [email protected] Porter Square Neighbors Association PO Box 401016 Cambridge MA Charles Sullivan [email protected] meet on the third Thursday of every month from 7-9 PM Richdale Avenue Neighborhood Association Cambridge MA Jeffrey Lipshaw [email protected] Meeting Notices & Announcements: [email protected]

45 Hayes Street Riverside Neighborhood Association Cambridge, MA 02139 Cambridge MA Lawrence Adkins President [email protected] Listserv: [email protected] Taylor Square Neighborhood Association 48 Fenno Street Cambridge MA Ruth Allen [email protected] 617-448-2273 Tremont Street Neughborhood Assoication Cambridge MA *could not find wedbsite or name Wellington-Harrington Neighborhood Association 436 Windsor Street Cambridge MA *when I look this up it is a random house Business and Community Associations Group Name Address City State Zip Code Contact Name/Title Additional Contact Email Additional Email Additional Email 2 Phone Website Notes Sustainable Business Network 99 Bishop Allen Dr #100 Cambridge MA 02139 Laury Hammel-Executive Director [email protected] https://sbnmass.org/ Alewife Transportation Association 5 Wheeling Avenue Woburn MA Melissa Zampitelli- Executive Director [email protected] (781)-895-1100 https://www.alewifetma.org/ Cambridge Chamber of Commerce One Kendall Square Cambridge MA 02139 David Maher- President and CEO [email protected] [email protected] 617-876-4134 https://www.cambridgechamber.org/ The Central Square Business Association PO Box 390426 Cambridge MA Michael Monestime- Executive Director [email protected] 617-864-3211 https://centralsquarecambridge.com/ Cambridge Local First 649 Massachusetts Ave #6 Cambridge MA 02139 Theodora Skeadas- Executive Director [email protected] (857) 998-7392 https://www.cambridgelocalfirst.org/ East Cambridge Business Association 550 Cambridge St Cambridge MA 02141 Jason Alves [email protected] 617-686-8367 http://www.eastcambridgeba.com/ Harvard Square Business Association 18 Brattle Street Suite 352 Cambridge MA 02138 John DiGiovanni- Board Chair Denise Jillson- Executive Director [email protected] [email protected] djillson@harvardsq 617-491-3434 www.harvardsquare.com Business of Huron Village 375 Huron Ave Cambridge MA Joseph Lee [email protected] [email protected] (617) 491-2131 http://leejosephauctions.com/about.html Inman Square Business Association *website goes to East Cambridge Business Association, nCambridge MA Porter Square Neighborhood Association PO Box 401016 Cambridge MA Charles Sullivan- Executive Director [email protected] meet on the third Thursday of every month from 7-9 PM Kendall Square Association 510 Kendall St Cambridge MA 02142 C.A. Webb- President [email protected] (617) 547-5772 https://www.kendallsq.org/ Observatory Hill Business Group *Didrick's no longer in Cambridge- 77 Leonard Street BeBelmont MA 02478 Jonathan Henke-Owner [email protected] [email protected] 617-993-3188 South of Porter Business Group Cambridge MA Steve, Ward Maps Deb Colburn, Nomad [email protected] [email protected] North Cambridge Business Group (not active) Cambridge MA Tom and Denna Saidneway George McCray- Greenhouse Antiques [email protected] [email protected] Massachusetts Alliance of Portugese Speakers Cambridge MA Paulo Pinto, MPA- Executive Director 617-864-7600 https://www.maps-inc.org/ Centro Presente 12 Bennington Street, Suite 202 East Boston MA 02128 Patricia Montes- Executive Director Patricia Montes- Executive Director [email protected] 857-256-2981 https://www.cpresente.org/ Cambridge Center for Adult Education 42 Brattle Street Cambridge MA 02138 Linda Burton- Executive Director [email protected] 617-547-6789 https://ccae.org/ Concilio Hispano (might be closed) 105 Windsor St Cambridge MA 02139 (617) 661-9406 Just a Start 1035 Cambridge St #12 Cambridge MA 02141 Deborah Ruhe- Executive Director [email protected] 617-918-7503 https://www.justastart.org/ Cambridge Community Outreach 190 Harvard Street Cambridge MA 02139-2724 Dolsie Harding- Executive Director [email protected] 617-661-3660 Cambridge Community Community Cent5 Callender Street Cambridge MA 02139 Darrin Korte- Executive Director [email protected] 617-547-6811 http://www.cambridgecc.org/ De Novo Center for Justice and Healing 47 Thorndike Street, SB-LL-1 Cambridge MA 02141 Mojdeh Rohani- Executive Director [email protected] 617-661-1010 https://www.denovo.org/ En Root 99 Bishop Allen Dr Cambridge MA 02139 Ben Clark- Executive Director [email protected] 617-876-5214 https://www.enrooteducation.org/ Cambridge Economic Opportunity Comm11 Inman St Cambridge MA 02139 Tina Alu- Executive Director [email protected] 617-868-2900 http://ceoccambridge.org/ Found in Translation 1532B Dorchester Ave Dorchester MA 02122 Maria Vertkin- Founder and Executive Director [email protected] 617-326-6600 http://www.found-in-translation.org/ Adbar Women's Alliance 1151 Massachusetts Ave Cambridge MA 02138 [email protected] 617-945-7596 https://www.ethiopianwomen.org/ New Communities Service (website coul116 Norfolk St Cambridge MA 02139 [email protected] 617-547-3543 http://www.windsorhouse.org/ Citywide Senior Center 806 Massachusetts Ave Cambridge MA 02139 (617) 349-6060 Disability Law Center 11 Beacon St Suite 925 Cambridge MA 02108 Marlene Sallo- Executive Director [email protected] 617-723-8455 https://www.dlc-ma.org/ Faith-Based Organizations Organization Name Notes Address City State Zip Code Name Phone Email Website Abundant Life Church 47 Howard St Cambridge MA 02139 Virginia Ward- Associate/Youth Pastor 617-864-2826 [email protected] https://alccambridge.org/ Adventist Congregational Church 171 Hampshire St Cambridge MA 02139 (617) 864-3189 no website Anglican Church of the Incarnation*(only in VA) Cambridge MA Found this instead: Swedenborg Chapel 50 Quincy Street Cambridge MA 02139 Rev. Sage Cole 617.864.4552 https://swedenborgchapel.org/ Antioch Temple Church 44 William St Cambridge MA 02139 Bishop Leonard E. Brown 617-491-0843 no website Antioch Temple Church, Inc./Antioch Baptist Church 44 William St Cambridge MA 02139 Carol Thomas- Overseer 617-491-0843 no website Assembleia de Deus Agape 1991 Massachusetts Ave Cambridge MA 02140 Beacon City Church *moved to Belmont 376 Trapelo Rd Cambridge MA 02478 Dane Helsing- Pastor (781) 819-4222 http://www.beaconcommunitychurch.org/ Bethel Assembly of God 5 Magazine St Cambridge MA 02139 (617) 354-3062 https://bagcburg.org/ Berkland Baptist Church-changed name to Antioch Baptist Church 111 Mt Auburn St Watertown MA 02472 Pastor Paul Kim (617) 575-9118 P.O. Box 382071 https://www.antiochboston.org/ Bethel Haitian Church of the Nazarene 234 Franklin St Cambridge MA 02139 Pastor Ewald Delva 617-642-9975 [email protected] https://www.cambridgenazarene.org/ cambridge.nazarene.gmail.c om

Bethesda Portugese Church of the Nazarene 234 Franklin St Cambridge MA 02139 Rev. Jachim Lima (Pastor) 617-354-5065 https://www.cambridgenazarene.org/ Boston Bangla Church 459 Putnam Avenue Cambridge MA 02139 Pastor Paul Biswas 857 472 0363 [email protected]. http://www.safne.com/biswas.htm Calvary Praise and Worship Center 220 Concord Ave Cambridge MA 02138 Warren Collins (Pastor) 617-547-2792 [email protected] https://www.cpwccambridge.org/about-us/ Cambridge Buddhist Association 22 Mount Auburn Street Watertown MA Dokurō Jaeckel 617-800-9585 https://www.charlesriverzen.org/ Cambridge Church of the Nazarene 234 Franklin St Cambridge MA 02139 Pastor Kaza 617-354-5065 [email protected] https://www.cambridgenazarene.org/ Cambridge Community Fellowship Church 234 Franklin St Cambridge MA 02139 Grace Lee- Church Administrator 617-354-3909 https://ccfc-church.org/ Cambridge Community Outreach Tabernacle 190 Harvard Street Cambridge MA 02139 Bishop Dr. Nerissa Wyzzard (617) 661-3660 https://www.ccot.org/ Cambridge Dzogchen Center 5 Longfellow Place Cambridge MA 02138 Meets at the Cambridge Friends Meeting House 617-628-1702 https://www.dzogchen.org/about/dzogchen-center/ Cambridge Gospel Hall 395 Putnam Avenue Cambridge MA 02139 617-661-6631 [email protected] https://www.cambridgegospelhallma.org/ Cambridge Insight Meditation Center 331 Broadway Cambridge MA 02139 LYNN WHITTEMORE-Executive Director (617) 868-5117 https://cambridgeinsight.org/ Cambridge Minyan Cambridge MA 02139 [email protected] http://www.cambridgeminyan.org/ Cambridge Zen Center 199 Auburn St Cambridge MA 02139 Barbara Feldman- Director 617-576-3229 [email protected] https://cambridgezen.org/ Cambridgeport Baptist Church 459 Putnam Ave Cambridge MA 02139 Dan Szatkowski- Senior Pastor 617-576-6779 [email protected] https://www.cambridgeportbaptist.org/ Chabad House at Harvard 38 Banks St Cambridge MA 02138 Hirschy Zarchi Rabbi (617) 547-6124 [email protected] https://chabadharvard.org/ Chabad Lubavitch of Cambridge 38 Banks St Cambridge MA 02138 Rabbi Hirischy Zarchi 617 547 6124 https://chabadharvard.org/ Chinese International Baptist Church *not found Cambridge MA Chosen Church of God in Cambridge *not found Cambridge MA Christ Church, Cambridge 0 Garden Street Cambridge MA 02138 Joseph Robinson- Rector 617-876-0200 [email protected] http://cccambridge.org/ Christ the King Presbyterian Church 99 Prospect St Cambridge MA 02139 Rev. Rick Downs 617-354-8341 [email protected] https://www.ctkcambridge.org/ Christian Missionary Fellowship International *does not look open 351 Massachusetts Ave Cambridge MA 02139 no website Church of God of Bethesda, Inc *does not exist here anymore 130B Brookline St Cambridge MA 02139 no website Church of Jesus Christ of LDS 2 Longfellow Park Cambridge MA 02138 Thomas Bishop *not one individual leader/spea(508) 441-8800 https://www.churchofjesuschrist.org/?lang=eng Church of the New Jerusalem (Swedenborg Chapel) 50 Quincy Street Cambridge MA 02138 Rev. Sage Cole 617.864.4552 https://swedenborgchapel.org/ Christian Mission Holiness Church 789 Main St Cambridge MA 02139 Clayton Ward- Pastor (617) 547-3272 https://cmhc789.org/ City on Hill Center *Not Open Anymore 575 Memorial Drive Cambridge MA 02139 Congregation Eitz Chayim 136 Magazine St Cambridge MA 02139 Sandra Hall- Administrator [email protected] https://www.eitz.org/ Congregation Kahal B'raira 765 Concord Ave Cambridge MA 02138 Gladys Maged- Administrator (617) 969-4596 [email protected] https://kahalbraira.org/ P.O. BOX 530, MEDFORD, MA 02155 Cornerstone Community 41 Berkeley St Cambridge MA 02116 Bill Johnson- Lead Pastor https://cornerstoneboston.org/ Eglise Adventiste Haïtienne d' Peniel du 7éme Jour *could not find church no website Eglise Baptiste Elim *could not find church no website Eglise Baptiste Missionaire de Beree *could not find church no website Eitz Chayim Synagoge 136 Magazine St Cambridge MA 02139 Rabbi Liza Stern (617) 497-7626 https://www.eitz.org/ Ethical Society of Cambridge 33 Garden St P.O. Box 38-1934 Cambridge MA 02138 Susan Rose 617-739-9050 [email protected] www.bostonethical.org hold Sunday Platform Meetings at the Longy School of Music Rey-Waldstein Building, Room N1, Cambridge, Massachusett Ethiopian Christian Fellowship 56 Magazine Street Cambridge MA 02139 Aboma Dirbaba (Pastor) no website Eglise Baptiste Haïtienne d'Horeb 70 Rindge Ave Cambridge MA 02115 Rev. Pierre Edex Jean-Louis 617-776-2182 no website Evangelical Church Emmanuel *could not find church no website Faith Lutheran Church 311 Broadway Cambridge MA 02139 Rev. Robin Lutjohann- Pastor 617-354-0414 [email protected] http://faithcambridge.org/ Faithful & True Witness Apostolic Church of Jesus Christ 139 Hampshire St Cambridge MA 02139 Pastor Leroy Smith 617-492-1736 [email protected] http://www.fatwacministries.org/ First Baptist Church in Cambridge 5 Magazine St Cambridge MA 02139 Jared Gustafson- Lead Pastor 763-689-1173 http://firstbaptistcambridge.org/ First Brazilian Baptist Church of Cambridge 16 Beech Street Cambridge MA 02140 Antonio de la Zerda- Pastor 508-872-1805 no website First Church in Cambridge Congregational 11 Garden St Cambridge MA 02138 Karen McArthur- Minister of Stewardship and Finance [email protected] 617-547-2724 https://www.firstchurchcambridge.org/ First Church of Christ, Scientist 13 Waterhouse St Cambridge MA 02138 Margrit Hammerstrom (617) 354-2866 http://www.christiansciencecambridge.org/ First Holiness Church of the Apostolic Faith 211 Columbia St Cambridge MA 02139 Rev. Lorraine A Thornhill (617) 661-1925 no website First Korean Church in Cambridge 35 Magazine St Cambridge MA 02139 Pastor Kim Tae-hwan 617-491-1474 [email protected] http://www.firstkoreanchurch.org/ First Parish Cambridge 1446 Massachusetts Ave Cambridge MA 02138 Rev. Adam Lawrence Dyer 617-876-7772 [email protected] https://www.firstparishcambridge.org/ First Reformed Presbyterian Church 53 Antrim St Cambridge MA 02139 Stephen Michaud- Leader 617-864-3185 [email protected] http://reformedprescambridge.com/ First United Presbyterian Church, Cambridge 1418 Cambridge St P.O. Box 398089 Cambridge MA 02139 Rev Ben Black 617-354-3151 [email protected] https://www.fupc-cambridge.org/ Fresh Pond Friends Meeting 5 Cadbury Rd Cambridge MA 02140 Phillip Veatch & Betsy Kantt 617-453-8579 [email protected] http://freshpondquakers.org/ Friends Meeting at Cambridge 5 Longfellow Park Cambridge MA 02138 Amy Mercure- Office Manager (617) 876-6883 [email protected] https://fmcquaker.org/ Gateway Community Church *could not find church no website Good Shepherd Church 777 Memorial Drive Cambridge MA 02139 no website Gospel Hall Church 395 Putnam Ave. Cambridge MA 02139 781 935 6372/ 617-661-6631 http://www.gospelhall.org/index.php/assembly-address-list/241-united-states/260-massachusetts/496-cambridge-gospel Gospel Room 69 Norfolk St Cambridge MA 02139 (617) 349-0007 no website Grace Church of God *church doesn't exist Cambridge MA no website Grace Street Church *Church Closed no website Reverand Kennetha Bigham-Tsai- Chief Grace United Methodist Church 56 Magazine Street Cambridge MA 02139 Connectional Ministries Officer (617) 864-1123 [email protected] http://www.umc.org/ Haitian Baptist Church of Cambridge *church does not exist Cambridge Iglesia Adventista del 7mo Dia de Cambridge 56 Magazine Street Cambridge MA 02139 Raymond Exil- Elder Harvard-Epworth United Methodist Church 1555 Massachusetts Ave Cambridge MA 02138 Rev Herb Taylor- Pastor (617) 354-0837 [email protected] https://www.harvardepworthchurch.org/ Harvard Korean United Church of Christ 1555 Massachusetts Avenue Cambridge MA 02138 Rev. Raymond Kahng (617) 576-5572 [email protected] no website Heavenly Doors of the Apostolic Faith Church *church does not exist Cambridge MA no website Holy Trinity Armenian Apostolic Church 145 Brattle Street Cambridge MA 02138 Jennifer Davagian - Secretary 617-354-0632 [email protected] http://htaac.org/ Hope Fellowship Church 16 Beech Street Cambridge MA 02140 Curtis Cook- Senior Pastor (617) 868-3261 [email protected] https://www.hopefellowshipchurch.org/ Iglesia Bautista Central 459 Putnam Ave Cambridge MA 02139 José Luis Layedra- Pastor (617) 491-6351 http://www.members.tripod.com/ibccambridge/ Iglesia de Dios *church does not exist in Cambridge Cambridge MA 02139 617-825-7550 Rev. Amaury Abreu no website Immaculate Conception Church *Church Closed Cambridge MA 02139 617-574-1623 no website Insight Meditation Center 331 Broadway, Cambridge, MA 02139 Cambridge MA 02139 Lynn Whittmore- Executive Director (617) 868-5117 [email protected] https://cambridgeinsight.org/ International Buddhist Progress Society *Church Closed Cambridge MA 02139 *Church Closed 617-547-6670 Islamic Society of Boston 204 Prospect St. Cambridge MA 02139 Amr El-Fass- Executive Director 617-876-3546 [email protected] http://isboston.net/ Journey Church 16 Garden St Cambridge MA 02138 Kent Murawski- Lead Pastor (617) 871-9639 [email protected] https://jcboston.org/ Korean Beacon Mission 1555 Massachusetts Ave (Harvard-Espworth United Methodist Chu Cambridge MA 02138 617-354-0837 Korean Church of the Shepherd 459 Putnam Ave. Cambridge MA 02139 Dae-Sung Choi-Pastor (617) 223-1690 [email protected] https://sites.google.com/site/mokyangboston/ Life Assembly of God Brazilian *church does not exist Cambridge MA 02140 Salmon Silva 617-497-8432 *church does not exist no website Mahanaim Baptist Church 114 Inman Street Cambridge, MA 02139 Cambridge MA 02139 Pastor Daniel Registre 857-544-2791 no website Massachusetts Avenue Baptist Church 146 Hampshire Street Cambridge MA 02139 Rev. Brenda Ann Brown- Pastor 617-868-1511 [email protected] https://www.massavebaptistchurch.com/ Memorial Church Harvard University 1 Harvard Yard Cambridge MA 02138 Elizabeth A. Montgomery- Executive Assisant 617-496-7116 [email protected] https://memorialchurch.harvard.edu/ Mennonite Congregation of Boston 1555 Massachusetts Ave Cambridge MA 02138 Bruce Bradshaw-Pastor 617-868-7784 [email protected] https://mennonitecongregationofboston.org/ Metropolitan New Life Baptist Church 16 Beech St. Cambridge MA 02140 Rev. Curtis Cook 617-868-3261 Minyan Tehillah 113 Prospect St Apt 2 Somerville MA 02143 Lieba Savitt (address is for board member Lieba Savitt) [email protected] http://www.minyantehillah.org/ Morningstar International Church 777 Memorial Drive Cambridge MA 02139 617-236-4828 New Mount Calvary 541 Massachusetss Ave Boston MA 02118 George Bullock, Sr.- Pastor (617) 247-8614 [email protected] https://mcbcboston.org/ Old Cambridge Baptist Church 1151 Massachusetts Ave Cambridge MA 02138 Rev. Cody J Sanders- Pastor 617-864-9275 [email protected] http://www.oldcambridgebaptist.org/ Pentecostal Tabernacle 77 Columbia St Cambridge MA 02139 Bishop Brian C. Greene- Senior Pastor (617) 661-0222 http://ptspice.org/ Portugese Baptist Church 114 Inman Street Cambridge MA 02139 Porfirio Reis- Youth Pastor 617-354-4557 *site unable to open http://www.pbccambridge.org Redeemed Church of Christ 85 Bishop Allen Dr Cambridge MA 02139 Pastor (Mrs) Olorunwunmi (508) 649-1932 https://rccgcor.org/ Rush A.M.E. Zion Church 82 School St Cambridge MA 02139 William Thomas- Chairman of Trustee Board (617) 441-0537 no website Sacred Heart of Jesus Catholic Church 49 6th St Cambridge MA 02141 Rev. Joseph L. Curran (617) 547-0399 [email protected] https://www.thebostonpilot.com/bcd/web_parish.asp?ektronid=4474 Salvation Army of Cambridge 402 Massachusetts Ave Cambridge MA 02139 Betzann Carroll-Pastor (617) 547-3400 https://massachusetts.salvationarmy.org/ma/cambridge Sion French SDA *church does not exist in Cambridge no website Society of St. Johyn the Evangelist 980 Memorial Dr Cambridge MA 02138 (617) 876-3037 [email protected] https://www.ssje.org/ Spirit of Power Living Word Ministries International PO Box 381380 Cambridge MA 02238 Rev. Dr. Marilyn Weekes https://stirupthegifts.vpweb.com/default.html St Peter's Parish-Cambridge 100 Concord Ave Cambridge MA 02138 Rev. Leonard O’Malley, Pastor (617) 547-4235 [email protected] http://saintpetercambridge.org/ St. Anthony Parish (Same as St. Francis) 400 Cardinal Medeiros Ave Cambridge MA 02141 Rev. Walter A. Carreiro- Pastor (617) 547-5593 [email protected] https://www.saintanthonyparish.com/ St Augustine's African Orthodox Church 137 Allston St Cambridge Cambridge MA 02139 Rev. George Turner- Bishop * 617 497 6964 no website St Bartholomew's Episcopal Church 239 Harvard St Cambridge MA 02139 Rev. Leslie Sterling (617) 354-8582 [email protected] [email protected] https://stbartscambridge.org/ St. Francis of Assisi Catholic Church 325 Cambridge St Cambridge MA 02141 Rev. Walter A. Carreiro- Pastor (617) 876-6754 [email protected] https://www.thebostonpilot.com/bcd/web_parish.asp?ektronid=4464 St. James Episcopal Church 1991 Massachusetts Ave. Cambridge MA 02140 Hong Chin, Sexton 857-998-2287 [email protected] http://www.stjames-cambridge.org/ St. John the Evangelist Catholic Church 2254 Massachusetts Ave. Cambridge MA 02140 Rev. Joseph MacCarthy-Pastor 617-547-4480 [email protected] http://www.stjohncambridge.org/ St. John Memorial Chapel (Divinity School) 93 Brattle St #87 Cambridge MA 02138 CLOSED no website St. Mary of the Annunciation Church 134 Norfolk St Cambridge MA 02139 Rev. Michael Harrington- Administrator (617) 547-0120 [email protected] http://stmaryoftheannunciation.com/ St. Mary's Orthodox Church 8 Inman St Cambridge MA 02139 Jeffrey Smith- Deacon (617) 547-1234 [email protected] http://www.stmaryorthodoxchurch.org/ St. Paul Catholic Church, Cambridge 29 Mt Auburn St Cambridge MA 02138 The Reverand William T. Kelly (617) 868-6585 [email protected] https://stpaulparish.org/ St. Paul's A.M.E. Church 37 Bishop Allen Dr Cambridge MA 02139 Rev. Ellis I. Washington- Pastor/Teacher (617) 661-1110 [email protected] http://www.st-paul-ame.org/main_page.html St. Peter's Church 838 Massachusetts Ave Cambridge MA 02139 Sue Grundy- Parish Administrator (617) 547-7788 [email protected] https://saintpeterscambridge.org/ St. Sava Serbian Orthodox Church 41 Alewife Brook Parkway Cambridge MA 02140 Fr. Aleksander Vlajkovic- Parish Priest 617-674-4035 [email protected] https://stsavaboston.org/ Sts. Constantine and Helen Greek Orthodox Church 14 Magazine St Cambridge MA 02139 Asterios Gerostergios- Pastor 617-876-3601 [email protected] http://www.stsconstantineandhelen-cambridge.org/ Sunday Family Worship Center 171 Hampshire Street Cambridge MA 02139 Rev. Theodore Sinclair * 617-628-4439 no website Temple Beth Shalom 8 Tremont St Cambridge MA 02139 Brian Eisenstein-President (617) 864-6388 [email protected] https://www.tremontstreetshul.org/ The Gospel Room 69 Norfolk St Cambridge MA 02139 Leonard Layne 617-778-3514 no website The Outdoor Church Cambridge Cambridge MA Rev. Jedediah Mannis 978-456-0047 no website Union Baptist Church 874 Main St Cambridge MA 02139 Charles Hightower Jr. (Minister) (617) 864-6600 [email protected] https://www.ubccambridge.org/ Unity Center *church in somerville 6 William St Cambridge MA 02144 (617) 623-1212 [email protected] http://www.unitysomerville.org/ University Church of Assembly *could not find Cambridge MA 02139 *could not find 617-576-3321 no website University Lutheran Church 5998, 66 Winthrop St Cambridge MA 02138 Kathleen O'Keefe (617) 876-3256 [email protected] https://www.unilu.org/ Vineyard Christian Fellowship of Cambridge 170 Rindge Ave Cambridge MA 02140 Steve Watson- Senior Pastor (617) 252-0005 x 30 [email protected] https://www.reservoirchurch.org/ Western Avenue Baptist Church 299 Western Ave Cambridge MA 02139 Jeremy D Battle- Pastor (617) 661-0433 [email protected] http://westernavenuechurch.com/ World Revival Church in Cambridge 2285 Massachusets Ave Cambridge MA 02140 Kasundra Brown-Corbin- Associate Pastor 617-661-0433 no website Worship and Study Minyan 52 Mt. Auburn Street Cambridge MA 02138 Rabbi Jim Morgan [email protected] http://worshipandstudy.org/ Zion Pentecostal Tabernacle Church 345 Washington St. Cambridge MA 02139 Bishop Brian C. Greene 617-661-0222 http://ptspice.org/ Bicycle Shops Company Name Address City State Zip Services Contact Name Phone Number Email Website The Bicycle Exchange at Porter Square 2067 Massachusetts Ave Cambridge MA 02140 Sell, Repair, Retals Christopher Powers 617-846-1300 http://www.cambridgebicycleexchange.com/ Broadway Bicycle School, Ltd. 351 Broadway Cambridge MA 02139 Repair, Tool Rental, MChris Leer 617-868-3392 broadway@http://broadwaybicycleschool.com/ Cambridge Bicycle 259 Massachusetts Ave Cambridge MA 02139 Sell (bikes and parts), Daniel Durand and Ben Sma(617) 876-6555 cambridge http://cambridgebicycle.com/ Old Roads at the Cambridge Antique Market 201 Msgr. O'Brien Highway Cambridge MA 02141 Sell (bikes) David Cohen- Manager 617-868-9655 cambridge http://marketantique.com/cambridge.htm Quad Bikes 51 Shepard Street Cambridge MA 02138 Sell, Repairs, Classes Nathaniel Hoyt 617-496-5955 info@quad https://www.quadbikes.org/ Urban AdvenTours 103 Atlantic Ave Cambridge MA 02110 Bike rentals and tune-Andrew Prescott 617-670-0637 andrew@u https://www.urbanadventours.com/ Rejee Your Ride Cambridge MA Bicycle Registration Ken Smith, CEO 617-229-7055 [email protected] Superpedestrian 84 Hamilton St Cambridge MA 02139 Copenhagen Wheel E-Assaf Biderman, Founder an(877) 678-7518 https://www.superpedestrian.com/en GeoOrbital 1 Broadway Cambridge MA 02142 E-Wheel Michael Potts- Marketing [email protected] Microkickboard Scooter Cambridge MA Scooter Sophie Schmitt 888-236-5657 [email protected] BucaBoot Cambridge MA Bicycle Trunk John Carlson- COO 617-855-9492 [email protected] Loud Bicycle 50 Milk Street Cambridge MA 02109 Loud Horn for Bikes Jonathan Lansey, CEO 617-657-4676 lansey@gmhttps://www.loudbicycle.com/ Montague Bikes 1035 Cambridge St Cambridge MA 02141 Folding bikes 800-736-5348 dmontaguehttps://www.montaguebikes.com/ University Contacts Group Name Contact Name Contact Title Email Phone Address Website MIT Parking and Transportation Office Tom Giannino Manager [email protected] 617-258-6577 Massachusetts Ave, Chttps://officesdirectory.mit.edu/parking-and-transportation MIT Office of Government and Community RelaSarah Gallop Co-Director [email protected] https://ogcr.mit.edu/ MIT Office of Government and Community RelaRohan Kundargi K-12 Community Outreach Administrator 617-258-5041 Harvard CommuterChoice Benjamin Hammer Associate Director [email protected] http://www.transportation.harvard.edu/commuterchoice Harvard CommuterChoice Cassidy Drasser Program Coordinator [email protected] 617-496-5354 Harvard Office of Sustainability Christiana Atkins Undergraduate Education & Outreach Coordinator https://green.harvard.edu/about Lesley University Sara Wolons Campus Planner & [email protected] 617.349.8322 VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

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Go Slow In Cambridge. Life Isn’t A Race. LETTER FROM THE CITY MANAGER “GO SLOW IN CAMBRIDGE. LIFE ISN’T A RACE.”

To the Cambridge Community: drive, or take transit. I look forward to working with the I am pleased to share Cambridge’s Vision Zero Action City Council and the entire community to enhance the Plan, and to lay out this strong framework for how we will safety of our city. achieve Vision Zero in our city. Vision Zero is an initiative Sincerely, to reduce and ultimately eliminate transportation fatalities and serious injuries, while at the same time creating safe, healthy, and equitable mobility for all those who travel in Cambridge. As with all of the work we do in Cambridge, Vision Louis A. DePasquale Zero requires ongoing commitments to equity and City Manager collaboration, not only in how we plan and make decisions, but also in how we implement our Vision Zero-related programs. The foundation for our Action Plan is data driven decision-making. We seek to identify the fundamental causes for traffic crashes, injuries, and fatalities, to come up with creative and implementable solutions to prevent those incidents, and to evaluate our successes—and remaining challenges—so that we can do even better in the future. To implement the plan, we have identified 42 actions that the City will undertake, divided into seven high-level commitments: • Design and operate safe streets; • Improve large vehicle, taxi/for-hire vehicle, and TNC safety; • Ensure equity in all efforts; • Lead by example; • Engage the public; • Create partnerships; and • Use data to direct our efforts and measure our progress Our shared Vision Zero commitment reinforces our focus on safety and the actions that we can collectively take to create the safest possible transportation system— and the safest possible city. As City Manager, I believe effective communication, collaboration, and public process are critical to successful initiatives, and these will be central themes that will guide our approach for CAPTION GOES HERE. LOREM IPSUM TEXT IS VERY Vision Zero. By coming together as a community, we will USEFUL. IT SHOWS PEOPLE HOW THINGS LOOK. continue making it safe and easy for people of all ages and abilities to travel between work, school, shops, and other destinations, whether they choose to walk, bicycle,

1 EXECUTIVE SUMMARY “GO SLOW IN CAMBRIDGE. LIFE ISN’T A RACE.”

Transportation is a key element of what makes A. Design and Operate Safe Streets: The City will C. Ensure equity in Vision Zero: The city will • Raise awareness of Vision Zero initiate Cambridge the vibrant, lively city it is; residents, design and operate our streets to ensure that ensure all Vision Zero efforts promote equity and to educate and engage with community businesses, and visitors alike enjoy the walkability, people of all ages and abilities can walk, bike, use inclusiveness and protect people of all ages and members convenience, and healthy lifestyle available here. transit and drive safely. Action steps include: abilities, paying particular attention to vulnerable • “Getting Around Cambridge” Magazine Whether walking, cycling, using transit, driving, or • Lower default speed limit to 25 MPH and underserved populations. Action steps moving around Cambridge another way, our residents include: • Distribute “Watch for Bike” decals • Improve safety for all modes in city squares and visitors need safe streets. While Cambridge has • Complete roll-out of Accessible Pedestrian • Solicit feedback on traffic safety from the long been a leader in improving bicycle and pedestrian • Grow network of separated bike lanes Signals (APS) public facilities and safety, significant challenges remain. Traffic • Traffic Calming • The City will build on its extensive portfolio violence impacts our public health, our public safety, our • Ensure all Vision Zero outreach and of traffic safety educational opportunities quality of life and can disproportionately impact our most • Safer Pedestrian Crossings communication efforts reach underserved for al lresidents who walk, bike, drive or vulnerable residents. and vulnerable residents • Change infrastructure, roadway layout, take transit While Cambridge benefits from a long history of and curb usage to prevent stopping and • Safe Routes for Seniors and Persons with • Support and expand Bike Month activities support for walking, bicycling, and transit, our dense, parking in bike lanes, crosswalks, and Disabilities urban environment does pose challenges. Although pedestrian ramps • Continue use of Five Year Plan for F. Create Partnerships: The City wilol partner with Cambridge’s crowded, narrow streets result in lower • Special Slow Speed Zones Streets and Sidewalks to improve safety, universities, private businesses, and other local and safer speeds, we also have less street real estate accessibility, and mobility for all residents and state entities to improve traffic safety. Action available for the competing uses of people who drive, • Establish Rapid Response Protocol for steps include: • Create specialized traffic safety training bicycle, or walk. Additionally, a significant amount of fatalities and serious injuries programs and educational materials for • Create partnerships with Universities, vehicular traffic in Cambridge passes through with no • Enhance intersection safety vulnerable populations Businesses, and Nonprofits origin or destination within the city, on roads that are not • Safe Routes to Transit under local control. • Safe Routes to Schools • Partner with researchers to support safety • Enforcement related research and test safety related As a city, we have committed to taking the steps D. Lead by Example: The City will lead by example technology necessary to address these challenges and eliminate B. Improve Large Vehicle, Taxi/For-Hire Vehicles, in all things related to traffic safety. City policies all traffic fatalities and serious injuries—Vision Zero and TNC Safety: The City will minimize the and actions will reflect our commitment to Vision • Partner with local muniicpalities, state and represents this commitment. Vision Zero is a strategy negative impacts of large vehicles, taxis/for-hire Zero. Action steps include: federal-level organizations vehicles, and Transportation Network Company to eliminate all traffic fatalities and severe injuries, • Renewed focus on safety in City G. Use Data to Direct Efforts and Measure our vehicles, while ensuring they can provide while increasing safe, healthy, equitable mobility for all. operations Progress: The City will develop metrics to The Vision Zero approach consists first and foremost necessary services to Cambridge residents, guide decision-making, measure progress on of an acknowledgment that crashes are preventable. students, workers and visitors. Action steps • Review crashes involving City employees Vision Zero activites and share successes and By examining the factors that cause crashes, from include: conducting City business challenges in a transparent way. Action steps infrastructure to behavior and societal factors, we can • Improve understanding of impacts of large • Vision Zero training for all Cambridge include: make the changes necessary to eliminate traffic fatalities vehicle delivery in Cambridge Police Officers • Ensure Vision Zero is a data-driven effort and serious injuries. Vision Zero also acknowledges that • Truck safety education for people who • Ensure that City employees are operating human beings will always make mistakes, so we must • Create a Vision Zero Safety Portal walk or bike vehicles in the safest manner possible have systems in place to ensure that they are not fatal or • Make all Vision Zero related data available life changing. • “Watch for Bikes” stickers for taxis, TNCs, • Develop and pilot general employee to the public and car share vehicles training on Vision Zero and ruels of the This Action Plan is the blueprint for how we will reach road • Develop key metrics to measure Vision zero fatalities and serious injuries in our city. Each action • Increase adoption of truck side guards in Zero progress step detailed in the plan includes specific short and Cambridge E. Engage the public on Vision Zero: The City will engage the public to gather feedback on traffic longer term goals, and falls into one of seven categories: • Tour Bus Safety safety related concerns and priorities, educate • Coordination and education for TNCs and and change behaviors to improve public safety car share companies and public health. Action steps include: • Establish a standing advisory committee on Vision Zero

2 3 Traffic, Parking, and Transportation Department, has also WHAT IS focused on improving accessibility around Cambridge as part of their Five Year Plan for Streets and Sidewalks. VISION ZERO “GO SLOW IN CAMBRIDGE. LIFE ISN’T A RACE.” The Cambridge Public Schools Wellness Policy commits to promoting walking and bicycling to school as part of their efforts to encourage active transportation. More First implemented in Sweden in the 1990s, Vision human beings will always make mistakes, so we must recently, the Community Development Department Zero has proved successful across Europe—and is have systems in place to ensure mistakes do not cause formalized its Safe Routes to School Program to expand now gaining momentum in major American cities. The fatalities or serious injuries. the City’s support of the School Wellness Policy. The City continues to work hard to ensure that users of all fundamental concept behind Vision Zero, that no traffic Vision Zero has now spread across the world, including related death or serious injury is acceptable, is a change ages and abilities have the safe, convenient mobility they US cities like New York City, Los Angeles, Seattle, and deserve. from the traditional cost-benefit or economic based Washington D.C., among others. While each community models used to measure acceptable risks from traffic crafts a Vision Zero program that is unique to its Healthy Eating and Active Living was identified as crashes. In Sweden, traffic deaths have fallen by half needs and conditions, there are certain elements one of the four priority areas of the 2015 Cambridge since 2000, thanks to Vision Zero.1 common to successful Vision Zero programs including Community Health Improvement Plan5, which includes The Vision Zero approach consists first and foremost political commitment, multi-disciplinary leadership and two objectives related to increasing active and of an acknowledgment that crashes are preventable. cooperation, a transparent, data-driven systems-based sustainable transportation and reduction of injuries By examining the factors that cause crashes, from approach, and community engagement.2 Vision Zero among people who bike and walk. infrastructure to behavior to societal factors, we can focuses on identifying the steps necessary to meet its make the changes necessary to eliminate traffic fatalities goal through the creation of a collaborative framework, and serious injuries. Vision Zero also acknowledges that based on the elements outlined above.

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HISTORY “GO SLOW IN CAMBRIDGE. LIFE ISN’T A RACE.”

Transportation policy and planning in Cambridge, with in our community. its longstanding emphasis on the sustainable modes The efforts to lower vehicle miles traveled and of walking, biking and using transit, laid the groundwork transportation emissions of the past 25 years have been for Vision Zero. As far back as the early 1990s, the City paying off. Cambridge leads the nation in walkability and has encouraged active transportation and transit over the percentage of residents who get to work without driving. The Vehicle Trip Reduction Ordinance (VTRO) using a car. Bicycling is now seen as a fully viable mode of 1992 mandates a variety of measures to encourage of transportation and has experienced extreme growth; residents and people commuting to Cambridge to bicycling has tripled. Importantly, the population has reduce automobile usage.3 grown significantly—both those who live and those who In 1998, the City passed the Parking and Transportation work in the city—without a corresponding growth in CAPTION GOES HERE. LOREM IPSUM TEXT IS VERY Demand Management (PTDM) Ordinance. The PTDM traffic. USEFUL. IT SHOWS PEOPLE HOW THINGS LOOK. Ordinance is a national model for improving mobility The City of Cambridge is a leader in incorporating and access, reducing congestion and air pollution, health and safety into all transportation planning and and increasing safety by promoting walking, bicycling, implementation of capital projects. The City created public transit, and other sustainable modes. The PTDM a Traffic Calming program in the mid-1990s with the ordinance, made permanent in 2006, requires owners of goal of improving the quality of life in neighborhoods non-residential properties who install additional parking while enabling people to use their motor vehicles on to implement certain measures that discourage single CAPTION GOES HERE. LOREM IPSUM TEXT IS VERY city streets more safely. Elements like curb extensions, USEFUL. IT SHOWS PEOPLE HOW THINGS LOOK. occupancy vehicle commuting trips.4 In addition to these raised crosswalks and intersections, and other features two ordinances, the City has developed mode-specific are incorporated into capital reconstruction projects. plans, such as the Pedestrian Plan, the Cambridge The Department of Public Works, in collaboration with Bicycle Plan, and the Transit Strategic Plan, all of which the Community Development Department and the lay out policies and guidelines that shape transportation

4 5 VISION ZERO CAMBRIDGE PUBLIC INFORMATION PLAN JUNE 2019

Appendix – MBTA Ad Specs Standard Transit Interior Cards 11x28 11"x28"

Interior Card - Horizontal T-CC2

Overall/Trim 11"h x 28"w

Safety Area 9.875"h x 27"w

Substrate Artwork requirements Finishing • 18 pt Cardstock • Artwork must be prepared in proportion to overall size. Keep Produce in one piece. Trim to overall size. critical information within the safety area. Inks • Output resolution at full size must be between 80-100 ppi. For Overage • VOC-free materials preferred. artwork prepared at the suggested scale of 100%, effective An overage of 50% per four-week period is required. • Weatherproof/waterproof with UV protection. resolution of images in mechanical should be between 80-100 • When applicable, UV or conventional clear coat must be in ppi. Disposal of material compliance with product bulletin specifications of substrate and • All art bleeds. Live fonts and images must be provided, and All unused material remaining after conclusion of display may be ink manufacturers. images must be saved as CMYK. disposed of unless instructions are received 30 days prior to conclusion of display date. Mechanical Size Accepted file types: 11"h x 28"w • Packaged InDesign or Illustrator files, including all linked images Delivery and live fonts Advertising material must be received at least 10 working days • Print quality PDF with fonts outlined, and all raster images prior to the commencement of the showing, with applicable provided at the target resolution, including crop marks and bleed posting instructions. • Photoshop files with bleed included, and trim and safety areas SHIP TO: indicated within the file OUTFRONT Media Operations 45 Teed Drive, Randolph, MA 02368 Attn: Dick MacLean 781-961-7090

Outfront Media reserves the right to accept or reject copy to be placed on its outdoor displays in its sole and absolute discretion. Copy to be placed in transit and municipally-owned systems, and on certain privately owned locations, may also be subject to the approval of the landlord and additional restrictions. In general, messaging/images that will not be deemed acceptable are: profanity, nudity, lewdness, graffiti style typeface (or copy that invites graffiti), messaging that denigrates the facility transit system, the owner, the location or the business conducted thereon. Copy must be approved in advance of production. Questions? Contact us at [email protected]. Copyright © 2016 OUTFRONT Media Inc. All rights reserved.

02/14/2017 Standard Transit Interior Cards 22x21 22"x21"

Interior Square T-CC1

Overall/Trim 22"h x 21"w

Safety Area 20"h x 18.875"w

Substrate Artwork requirements Finishing • 18 pt Cardstock • Artwork must be prepared in proportion to overall size. Keep Produce in one piece. Trim to overall size. critical information within the safety area. Inks • Output resolution at full size must be between 80-100 ppi. For Overage • VOC-free materials preferred. artwork prepared at the suggested scale of 100%, effective An overage of 50% per four-week period is required. • Weatherproof/waterproof with UV protection. resolution of images in mechanical should be between 80-100 • When applicable, UV or conventional clear coat must be in ppi. Disposal of material compliance with product bulletin specifications of substrate and • All art bleeds. Live fonts and images must be provided, and All unused material remaining after conclusion of display may be ink manufacturers. images must be saved as CMYK. disposed of unless instructions are received 30 days prior to conclusion of display date. Mechanical Size Accepted file types: 22"h x 21"w • Packaged InDesign or Illustrator files, including all linked images Delivery and live fonts Advertising material must be received at least 10 working days • Print quality PDF with fonts outlined, and all raster images prior to the commencement of the showing, with applicable provided at the target resolution, including crop marks and bleed posting instructions. • Photoshop files with bleed included, and trim and safety areas SHIP TO: indicated within the file OUTFRONT Media Operations 45 Teed Drive, Randolph, MA 02368 Attn: Dick MacLean 781-961-7090

02/14/2017 Standard Transit Interior Cards Subway 22"x15.5"

Interior Card TR-CC3

Overall/Trim 22"h x 15.5"w

Safety Area 20"h x 13.375"w

Substrate Artwork requirements Finishing • 18 pt Cardstock • Artwork must be prepared in proportion to overall size. Keep Produce in one piece. Trim to overall size. critical information within the safety area. Inks • Output resolution at full size must be between 80-100 ppi. For Overage • VOC-free materials preferred. artwork prepared at the suggested scale of 100%, effective An overage of 50% per four-week period is required. • Weatherproof/waterproof with UV protection. resolution of images in mechanical should be between 80-100 • When applicable, UV or conventional clear coat must be in ppi. Disposal of material compliance with product bulletin specifications of substrate and • All art bleeds. Live fonts and images must be provided, and All unused material remaining after conclusion of display may be ink manufacturers. images must be saved as CMYK. disposed of unless instructions are received 30 days prior to conclusion of display date. Mechanical Size Accepted file types: 22"h x 15.5"w • Packaged InDesign or Illustrator files, including all linked images Delivery and live fonts Advertising material must be received at least 10 working days • Print quality PDF with fonts outlined, and all raster images prior to the commencement of the showing, with applicable provided at the target resolution, including crop marks and bleed posting instructions. • Photoshop files with bleed included, and trim and safety areas SHIP TO: indicated within the file OUTFRONT Media Operations 45 Teed Drive, Randolph, MA 02368 Attn: Dick MacLean 781-961-7090

02/14/2017