DOCSLIB.ORG

Communication Strategy

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Communication Strategy Communication Strategy Interactive Experience Upright for Nigeria Campaign Communication Strategy SCRAP-C Page-2 Acronyms » — Organizations is designed to challenge the current beliefs that Acknowledgment Executive make corruption acceptable. It hopes to instill positive values AAN ActionAid Nigeria Summary such as Honesty, Integrity and — Transparency (H.I.T), to change the BBC British Broadcasting Corporations This project is funded with UK aid corruption narrative in Nigeria. from the British people — The Strengthening Citizens’ BTL Below The Line Resistance Against Prevalence There is a near universal of Corruption (SCRAP-C) Project We appreciate all consortium, consensus in Nigeria, among CBOs Community Based Organizations is funded with UK aid from the implementing and technical Nigerians and within the UK government and is designed partners for their contributions international community that CCD Center for Citizens with Disability to contribute to a reduction in corruption is endemic and corruption as a result of changing all pervasive in the country. CCSI Centre for Communication and Social Impact public attitudes that increasingly The scourge of corruption has disapprove of corrupt practices. assumed an existential threat CDD Center for Democracy and Development to the country, becoming a Through its Upright for Nigeria major obstacle to human and CSOs Civil Society Organizations campaign, the project seeks national development efforts. to build public demand and The high level of corruption in DFID Department For International Development attitudes for anti-corruption the country is also linked to the through strengthened and level of infrastructural decay, high FBOs Faith Based Organizations organized collective and individual rate of unemployment and the actions and voices. To achieve huge incidence of poverty in the HEDA Human and Environment Development Agenda its objectives, the campaign country. will amongst other creative and HIT Honesty, Integrity and Transparency inclusive strategies, embark Thus, the Strengthening Citizens’ on a robust behaviour change Resistance Against Prevalence of KAP Knowledge Attitude and Practice campaign including capacity Corruption (SCRAP-C) through building, working with the its Upright for Nigeria; Stand PEA Political Economic Analysis media, leveraging on relevant against corruption campaign aims enter-educate platforms and to influence social norms and PWD People Living with Disability the engagement of civil society attitudes that help corruption organizations and informal sector thrive in Nigeria with a view SBC Social Behaviour Change associations. to effect a social change. The campaign is leveraging on social SCRAP C Strengthening Citizens’ Resistance Against Prevalence of Corruption Leveraging on evidence, the capital and social networks to campaign will have national and promote a corruption averse WARDC Women Advocates Research and Documentation Centre state specific engagements in mentality. Kaduna, Kano (extending activities YIAGA Youth Initiative for Advocacy Growth and Advance to Jigawa), Lagos, Enugu, Borno The campaign driven by a and Akwa Ibom. group of Nigerian Civil Society Page-3 Centre for Communication for Centre Impact Social And Strengthening Citizens’ Resistance Against Prevalence of Corruption Strengthening Citizens’ Resistance Against Prevalence of Corruption Upright for Nigeria Campaign Communication Strategy SCRAP-C Page-4 Partnership — Consortium Members The ActionAid Nigeria led consortium is made up of: Center for Democracy and Development (CDD) and Centre for Communication and Social Impact (CCSI). Implementing Partners They are made up of a combination of CSOs with expertise in working with Women, Youth, Persons with Disability etc. Center for Citizens with Disability (CCD) Human & Environmental Development Agenda (HEDA) Women Advocates Research Documentation Center (WARDC) Youth Initiative for Advocacy Growth and Advancement (YIAGA) Policy Alert, Uyo Peer Advocacy and Advancement Centre for Africa (PAACA) Democratic Action Group Divine Era Development and Social Rights Initiative (DEDASRI) AIDS Foundation Technical Partners Page-5 ITAD Centre for Communication for Centre Impact Social And BBC Media Action Strengthening Citizens’ Resistance Against Prevalence of Corruption Strengthening Citizens’ Resistance Against Prevalence of Corruption Upright for Nigeria Campaign Communication Strategy SCRAP-C Page-6 Background Theme 1: Perception on Corruption Current Conclusion: Across the three states, study participants agreed that corruption was a widespread problem; they perceived — knowledge, corruption to be something highly Corruption is at endemic levels in Nigeria and detestable, inappropriate, unacceptable some public officials are unaccountable. Formal yet ingrained into the fabric of the and informal institutions do not deliver standard Attitude and society. Although respondents perceived services, business and investment environment corruption this way, it remains a large do not comply to regulatory and ethical standards, perception on societal challenge. poverty is growing, inequality is deepening, and wealth is concentrated in few hands. To address this, Recommendation: The campaign the UK Department for International Development corruption should consider strategies to promote is funding an anti-corruption Project: the SCRAP C action-oriented decisions, People should project. The project is designed to strengthen citizens’ not only perceive corruption as bad, but capability to resist and act on corruption by creating from formative their behavior should be reinforced to take a supportive society and encourage social norms that right actions. promote anti-corruption. A fundamental approach to this intervention is the development of a robust and research Theme 2: Forms of Corruption coherent communication strategy. Conclusion: Generally, responses from To develop this communication strategy, a formative the three states revealed that participants research was conducted including desk reviews — understood the various forms corruption in three Nigerian states; Akwa Ibom, Kano and A qualitative inquiry was carried out in Akwa Ibom, can take; however, the commonest forms Lagos. Full report of the formative research was Kano and Lagos states to assess the knowledge listed were related to bribery and financial disseminated across partners. However, summary of attitude and perception on corruption. The overall misconduct. Practices such as vandalism, key findings is stated as part of this communication objective of the study was to elicit information that examination malpractices and falsification strategy. Through a human centered design process, would guide the design and implementation the Social of grades were also seen as corruption. a participatory design workshop was held to develop and Behaviour Change (SBC) interventions of the the communication strategy. SCRAP C project, aimed at changing the perception of Recommendation: Interventions should corruption in Nigeria and thereby discourage corrupt enlighten the populace on the other Held at the Ibom Hotel and Golf resort, Uyo, Akwa practices. forms of corruption apart from financial Ibom State from 3rd to 8th April 2018, the workshop impropriety. This will help to ensure that was well attended with audience representatives, Summary of conclusion and recommendation across corruption is dealt with holistically. Page-7 consortium, implementing and technical partners in the three states are given below: attendance. Centre for Communication for Centre Impact Social And Strengthening Citizens’ Resistance Against Prevalence of Corruption Strengthening Citizens’ Resistance Against Prevalence of Corruption Upright for Nigeria Campaign Communication Strategy SCRAP-C Page-8 Theme 3: Impact of corruption on the public shaming of corrupt officers was Recommendation 3: There is need to Recommendation 1: The campaign should community/nation an emerging theme that came out strong consider timing in the delivery of messages consider the use of notable persons from across the states. for both radio and television platforms. the movie, entertainment and music Conclusion: Respondents easily identified Early mornings (e.g.6:15am-8:00am) are industry as anticorruption ambassadors, the devastating effects of corruption. Most Recommendation 1: The campaign should preferred for radio while late evenings messages delivered by these personalities common consequences were centered focus on these attributes and design (6:30pm-10:00pm) for television. are perhaps likely to be received by the around infrastructural decay and poor messages that will further emphasize the people based on this study. socio-economic development from the need for these values to be promoted and Theme 7: Anticorruption Ambassador community to the national level. celebrated across populations. Recommendation 2: Secondly, Conclusion: Overall, respondents across participant’s choices of anti-corruption Recommendation: The campaign should Recommendation 2: The campaign the three states preferred notable persons ambassador may be a pointer that design messages buttressing the degrading should consider interventions aimed at from the movie and music industry as anti-corruption messages delivered in effect of corruption on the community. strengthening the community to: name and anticorruption ambassadors. Except in drama or music may be well received by shame corrupt officers; and refuse corrupt Akwa Ibom where Tuface was mostly the community.
Load more

Recommended publications
  • 2013'S Biggest Winner a PASSION for FASHION ONLINE MOVIE
    Nolly Silver Screen ISSUE 01 FEB 2014 O.C. UKEJE 2013’s Biggest Winner A PASSION FOR FASHION Actors turned Designers ONLINE MOVIE HOW IT ALL STARTED STREAMING The History of Discover the best Nollywood 6 websites for Nollywood movies Editor’s NotE the amount of work that needed to be done. A lot of writing, editing, design- ing, following people up and yes, also elcome to our first edition W psyching myself. In the end, I knew that of Nolly Silver Screen magazine. The we had no choice but to just go for it idea of starting this publication came and put in nothing but our very best. while discussing with Adeniyi Olu- tayo of Nultan Nigeria Limited, own- To all the people who believed in this ers of tvNolly. He encouraged me to project and have lent their support go for it despite his fears of a lack of and time, I say a big THANK YOU. To audience; ‘who would read it?’ He had O.C. Ukeje, our cover star who I had the asked. This made me think and do pleasure of talking to quite a few times. some research. I found out that peo- He taught me something important: ple want content to entertain, inform when it is time, everything will just fall and help them connect with the stars. in place. And that is the Nolly Silver Nolly Silver Screen magazine aims to Screen story. Maybe it is time, maybe be that go-to guide for the industry. everything is falling into place, at least you have the magazine in front of you.
    [Show full text]
  • Original Paper Nollywood: Indigenous Culture, Interculturality, and The
    Communication, Society and Media ISSN 2576-5388 (Print) ISSN 2576-5396 (Online) Vol. 3, No. 1, 2020 www.scholink.org/ojs/index.php/csm Original Paper Nollywood: Indigenous Culture, Interculturality, and the Transplantation of American Popular Culture onto Postcolonial Nigerian Film and Screen Samba DIOP1* 1 Researcher, Center for Multilingualism in Society across the Lifespan, Faculty of Humanities, University of Oslo, Oslo, Norway * Samba DIOP, Researcher, Center for Multilingualism in Society across the Lifespan, Faculty of Humanities, University of Oslo, Oslo, Norway Received: October 30, 2019 Accepted: November 12, 2019 Online Published: December 12, 2019 doi:10.22158/csm.v3n1p12 URL: http://dx.doi.org/10.22158/csm.v3n1p12 Abstract Nigeria, the Giant of Africa, has three big tribes: Yoruba, Igbo, and Hausa. It was a British colony which was amalgamated in 1914. The country became independent in 1962 and was right away bedeviled by military coups d’états and a bloody civil war (1967-1970). In 1999, the country experienced democratic dispensation. In the 1990s, the Nollywood nascent movie industry—following in the footpath of Hollywood and Bollywood—flourished. The movie industry grew thanks to four factors: Rapid urbanization; the hand-held video camera; the advent of satellite TV; and, the overseas migrations of Nigerians. Local languages are used in these films; however, English is the most prominent, along with Nigerian pidgin broken English. Many themes are treated in these films: tradition and customs, religion, witchcraft and sorcery, satire, urban and rural lives, wealth acquisition, consumerism, etc. I discuss the ways in which American popular culture is adopted in Nigeria and recreated on screen.
    [Show full text]
  • Advocacy and Women's Rights in Lagos and Ogun States
    ADVOCACY AND WOMEN’S RIGHTS IN LAGOS AND OGUN STATES, NIGERIA (1999-2015) BY POPOOLA, ROSEMARY OYINLOLA Matriculation Number: 06AH03802 OCTOBER, 2018 i ADVOCACY AND WOMEN’S RIGHTS IN LAGOS AND OGUN STATES, NIGERIA (1999-2015) POPOOLA, ROSEMARY OYINLOLA Matriculation Number: 06AH03802 B.Sc International Relations, Covenant University, Ota M.Sc International Relations, Covenant University, Ota (Matriculation Number: 06AH03802) A THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF DOCTOR OF PHILOSOPHY IN INTERNATIONAL RELATIONS IN THE DEPARTMENT OF POLITICAL SCIENCE AND INTERNATIONAL RELATIONS, COLLEGE OF LEADERSHIP DEVELOPMENT STUDIES, COVENANT UNIVERSITY OCTOBER, 2018 ii ACCEPTANCE This is to attest that this thesis is accepted in partial fulfilment of the requirements for the award of the degree of Doctor of Philosophy in International Relations in the Department of Political Science and International Relations, College of Leadership Development Studies, Covenant University, Ota Mr. Philip. J. Ainwokha …………………………………… (Secretary, School of Postgraduate Studies) Signature and Date Prof. Abiodun H. Adebayo ……………………………………. (Dean, School of Postgraduate Studies) Signature and Date iii DECLARATION I, POPOOLA, ROSEMARY OYINLOLA, Matriculation Number: 06AH03802 declare that this research work was conducted by me under the supervision of Dr. Matthew Egharevba, Department of Sociology and Dr. Oluyemi Fayomi Department of Political Science and International Relations, Covenant University, Ota,
    [Show full text]
  • Character and Thematic Analysis in Emem Isong's Reloaded
    American Journal of Art and Design 2018; 3(1): 5-11 http://www.sciencepublishinggroup.com/j/ajad doi: 10.11648/j.ajad.20180301.12 Character and Thematic Analysis in Emem Isong's Reloaded Margaret Gregory Akpan, Eno Nathaniel Bassey Department of Theatre Arts, Faculty of Arts, University of Uyo, Uyo, Nigeria Email address: To cite this article: Margaret Gregory Akpan, Eno Nathaniel Bassey. Character and Thematic Analysis in Emem Isong's Reloaded . American Journal of Art and Design . Vol. 3, No. 1, 2018, pp. 5-11. doi: 10.11648/j.ajad.20180301.12 Received : April 9, 2018; Accepted : May 8, 2018; Published : May 25, 2018 Abstract: The theatre is a medium for social criticism. Most playwrights/screenwriters write their plays for the purpose of impacting moral lessons in the society or exposing the ills and imbalances of a society. From its earlier beginnings, character and themes among other elements combine to set a play/film in proper perspective with the cultural milieu of the play/films existence. A study of Emem Isong's films, 'Reloaded' invites the audience to reflect on society in order to capture the meaning and essence of life. This study investigates the challenges of character portrayal and the issue of themes in the video film. Its ultimate aim is to help would-be artist who would venture into screenwriting to write stories not just for the purpose of entertaining, but to write on pressing issues in the society that needs to be corrected. Data for this study was collected through continuous watching of the movie, script and character analysis, relevant journals and discussion with people.
    [Show full text]
  • Joseph Chimbuto- the Representation of Women in Nollywood Films
    DOCTORAL THESIS The representation of women in Nollywood films an investigation of its impact on audiences in Malawi Chimbuto, Joseph George Salijeni Award date: 2016 General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal ? Take down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim. Download date: 29. Sep. 2021 THE REPRESENTATION OF WOMEN IN NOLLYWOOD FILMS: AN INVESTIGATION OF ITS IMPACT ON AUDIENCES IN MALAWI by Joseph George Salijeni Chimbuto [BA, MA] A thesis submitted in partial fulfilment of the requirements for the degree of PhD Department of Media, Culture and Languages University of Roehampton 2015 ABSTRACT Since its emergence two decades ago, the Nollywood film industry is fast becoming social, cultural and economic phenomenon among Malawian audiences. Every year, Nollywood actors visit Malawi and some Malawi print media have columns dedicated to Nollywood. According to unofficial statistics carried out by this study, nine out of every ten film enthusiasts in Malawi’s rural areas are Nollywood fanatics, and at least seven out of ten people in the urban areas frequently watch Nollywood films.
    [Show full text]
  • International Journal of Social Sciences and Humanities Reviews Vol.5 No.1, 2015
    International Journal of Social Sciences and Humanities Reviews Vol.5 No.1, 2015 INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND HUMANITIES REVIEW First Publication 2015 www.ijsshr.com Copyright @ International Journal of Social Sciences and Humanities Review ISSN 2276 - 8645 Published by Platinumlink Communication Services, Abakaliki. VOL.5 NO.1 FEBRUARY 2015. I International Journal of Social Sciences and Humanities Reviews Vol.5 No.1, 2015 Guidelines for Submission of Articles Authors are to submit clear copies of manuscripts type-written, double-spaced on A4 paper with margin on both sides not more than 15-20 pages in length including abstract and references. The title pages of Articles should carry the authors names, status, addresses, place of work e-mail address and phone numbers and abstract about 250 words (with at least five key words). Manuscripts are received on the understanding that they are original and unpublished works of authors not considered for publication else where Current APA style of referencing should be maintained. Figures, tables, charts and drawing should be clearly drawn and the position marked in the text. All manuscripts and other editorial materials should be directed to the: Editor-in-chief Dr. Oteh, Chukwuemeka Okpo Department of Sociology/Anthropology Kogi State University, Anyigba, Kogi State e-mail: [email protected] Phone: +2348034356286 OR Dr. E.B.J Iheriohanma Directorate of General Studies Federal University of Technology, P.M.B 1526 Owerri, Imo State Nigeria. e-mail: [email protected] All online submission of Articles should be forwarded to: www.ijsshr.com Please visit our website at www.ijsshr.com for direction on how to submit papers online.
    [Show full text]
  • A Visio-Cultural Study of Nollywood Video-Film
    The Fantastic Subject: A Visio-Cultural Study of Nollywood Video-Film A thesis submitted in fulfilment of the requirements for the degree of DOCTOR OF PHILOSOPHY (Art History) of RHODES UNIVERSITY By Nomusa Makhubu 2013 Declaration I declare that this essay is my own work and that all the sources I have used have been acknowledged by means of complete references. _____________________________ 2013/12/12 Abstract The increasing popularity of Nigerian video-film, defined as the ‘Nollywood phenomenon’ (Barrot 2008, Haynes 2010, Adesokan 2011), has attracted recent interdisciplinary academic attention, now known as ‘Nollywood Studies’. The aesthetics and ideological approach of Nollywood video-film are often differentiated from those of the long-established and illustrious African Cinema. Films of Africa are, however, generally characterised by seemingly unique forms of the fantastic – an uneasy theme in scholarship on Nollywood. Although Nollywood video-film is commended by some scholars, its representation of the supernatural and the fantastic is often perceived to be demeaning. Considering the complexity of fantastic themes in creative arts of Africa, this study contributes to this field of study by positioning Nollywood as an interventionist artistic practice that subverts the division between art and popular culture. Further, it considers how this positioning could shift our thinking about what constitutes art and creative practice in Africa. The distinctions between art and popular culture have been inherited from particularly Western disciplines. A critical analysis of the fantastic in Nollywood could expand interpretations of the broader uses of new media and appropriation and develop the discourse on contemporary creative practices of Africa and the parameters of the art history discipline.
    [Show full text]
  • Omenka-Film-Issue.Pdf
    VOLUME 2 ISSUE 3 ARTS ARCHITECTURE & DESIGN BUSINESS LUXURY AFRICA N5000 R362 $25 £17 €22 NIGERIAN THEATRE, TV & FILM: PAST, PRESENT & FUTURE NIGERIAN FILM AS AN ART DISTRIBUTION IN NOLLYWOOD THE ETISALAT PRIZE FOR LITERATURE: REPRESENTING THE DIVERSITY OF AFRICAN VOICES TAIWO AJAI-LYCETT, SADIQ DABA, WALE OJO, TUNDE KELANI, KUNLE AFOLAYAN KUNLE IDOWU, MICHAEL ‘TRUTH’ OGUNLADE, LALA AKINDOJU, O.C. UKEJE OBIJIE ORU, STANLEE OHIKHUARE, MIKE-STEVE ADELEYE THE FILM ISSUE OMENKA MAGAZINE VOLUME 2 ISSUE 3 2 OMENKA MAGAZINE OMENKA MAGAZINE VOLUME 2 ISSUE 3 VOLUME 2 ISSUE 3 CONTENTS ARTS ARCHITECTURE & DESIGN BUSINESS LUXURY AFRICA N5000 R362 $25 £17 €22 VOLUME 2 ISSUE 3 DEPARTMENTS ANTENNAE NEWS, EVENTS 10 Sink Hits at the Local Box Office 10 Annecy International Animated Film Festival to Show Three South African Films 11 Perivi John Katjavivi: Confronting The Mostly ‘Unseen’ in Post- Colonial Namibia 11 The Book of Negroes Sweeps Canadian Screen Awards 12 Free State Wins at Luxor African Film Festival Award 12 The 12th New African Film Festival FEATURES 14 A Concise History of Nigerian Theatre, TV & Film, and the Future of Drama 16 Nigerian Film as an Art 18 The Academia and the Media, Partners in Promoting Nollywood 20 Africa Rising on the International Scene 28 Charting New Territory with Animation 30 Ebele Okoye Weber on Animation in Nigeria 32 In Conversation with Richard Oboh 44 5 OMENKA MAGAZINE VOLUME 2 ISSUE 3 CONTENTS FOCUS PLAYING THE BOSS PROFILES, INTERVIEWS THE PRODUCERS AND DIRECTORS Icons of the Screen 128 Using Documentary to Impact 44 A Legend of the Reel Africa Positively 52 Sadiq Daba is Like Fine Wine 132 Thriving in a Male-Dominated Industry 58 Quintessential Wale Ojo 134 The Real Deal! The Unfolding Generation 138 Raising the Bar 64 A Fine Gentleman..
    [Show full text]
  • Consumers' Perception of the Use of Celebrities in Advertising by Mtn Nigeria: a Study of University of Nigeria Nsukka Undergraduate Students
    INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY ISSN: 2456-6683 Volume - 1, Issue - 5, July - 2017 CONSUMERS' PERCEPTION OF THE USE OF CELEBRITIES IN ADVERTISING BY MTN NIGERIA: A STUDY OF UNIVERSITY OF NIGERIA NSUKKA UNDERGRADUATE STUDENTS Okoye, Godwin.1, Nwogbo, Victor.2, Ugwuanyi, Felix.3 , Okafor, Tochukwu.4 1 Department of Mass Communication, Caritas University, Enugu, Nigeria. 2 Ph.D Student, University of Nigeria, Nsukka. 3 Department of Mass Communication, Caritas University, Enugu, Nigeria. 4 Ph.D Student, Enugu State University of Science and Technology. Email - [email protected] Abstract: Celebrity endorsement is one of the advertising techniques companies use to create awareness and gain favourable responses about their products and services. This expectation may not be often realised as negative image about a celebrity endorser, incongruity of a celebrity endorser with the product being endorsed are all capable of inducing bad responses towards the product rather than the other way round. This study therefore examined the influence of use of celebrities in MTN Nigeria advertisements on University of Nigeria Nsukka undergraduate students. Survey method was adopted and questionnaire was used as instrument for data collection. Findings of the research among others revealed that celebrity endorsed advert has a significant influence on customers’ purchase intention. This study however, recommends that, care must be taken to scrutinize a celebrity’s lifestyle and the person’s present social acceptance before endorsement so as to avoid any negative image that could have negative effect on the product. Also, companies should ensure that their products are of high quality before asking celebrities to endorse their products.
    [Show full text]
  • Women in the International Film Industry Policy, Practice and Power
    Women in the International Film Industry Policy, Practice and Power Edited by Susan Liddy Women in the International Film Industry “Being the Director of a program whose goal is to bring more female voices and female-focused stories into mainstream media, this book is sorely needed. My students are always bemoaning how little women are mentioned in the major texts of screenwriting history that they have used in their coursework and they long for books like this that represent the world they will enter and give them the support to make the changes necessary for all artists to succeed at telling a range of stories.” —Rosanne Welch, Executive Director, Stephens College MFA in TV and Screenwriting “This is an important collection that helps us to think about and navigate the film industry and its ongoing inequalities. It has international scope, showcasing a range of places, policies and perspectives. And most crucially, it centres the voices and stories of women, both on- and off-screen.” —Bridget Conor, Senior Lecturer in Culture, Media and Creative Industries, King’s College London “This project couldn’t be more timely. Liddy’s collection of essays on women in film is geographically all-encompassing, with contributions from across Europe as well as Australia, New Zealand, Nigeria and the United States. Taken together, they reveal how much we hold in common when it comes to addressing gender inequalities. Key questions emerge around the effectiveness of quotas, access to finance, career sustainability, and the power of role models. Most importantly, the writing style is uniformly accessible; arguments are backed up with data, and the message is clear—we can make it happen and we must.” —Ruth Barton, Head of School of Creative Arts, Trinity College Dublin “Women in the International Film Industry: Policy, Practice and Power makes an important contribution to our understanding of the scope and scale of gender inequality in the global film industry in the twenty-first century.
    [Show full text]
  • Sexism and Gender Profiling: Two Decades of Stereotypical Portrayal of Women in Nollywood Films Kevin Uwaecheghi Onyenankeya
    Journal of International Women's Studies Volume 20 | Issue 2 Article 6 Jan-2019 Sexism and Gender Profiling: Two Decades of Stereotypical Portrayal of Women in Nollywood Films Kevin Uwaecheghi Onyenankeya Oluwayemisi Mary Onyenankeya Oluyinka Osunkunle Follow this and additional works at: https://vc.bridgew.edu/jiws Part of the Women's Studies Commons Recommended Citation Onyenankeya, Kevin Uwaecheghi; Onyenankeya, Oluwayemisi Mary; and Osunkunle, Oluyinka (2019). Sexism and Gender Profiling: Two Decades of Stereotypical Portrayal of Women in Nollywood Films. Journal of International Women's Studies, 20(2), 73-90. Available at: https://vc.bridgew.edu/jiws/vol20/iss2/6 This item is available as part of Virtual Commons, the open-access institutional repository of Bridgewater State University, Bridgewater, Massachusetts. This journal and its contents may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. ©2019 Journal of International Women’s Studies. Sexism and Gender Profiling: Two Decades of Stereotypical Portrayal of Women in Nollywood Films By Kevin Uwaecheghi Onyenankeya1, Oluwayemisi Mary Onyenankeya2, and Oluyinka Osunkunle3 Abstract Critics of Nollywood especially gender activists, have challenged its predominant, if not exclusive portrayal of women for its narrowly traditional occupational and domestic roles and images. This paper seeks to examine various ways women are depicted in Nollywood films, including physical appearance, domestic and family life, occupational life and interpersonal relationships over a 20 year period spanning the video film era. The research employed a quantitative content method to analyse 10 films while the coding sheet that contained established content categories served as the data gathering instrument.
    [Show full text]
  • DESMOND ELLIOT RITA DOMINIC STEPHANIE LINUS Afolayan Is One of the Granted Rukky Sanda the Fresh Faced Father Everyone Loves Rita Mrs
    Nolly Silver Screen ISSUE 03 APRIL 2014 TOPE TEDELA Nollywood’s next big Nollwood thing 5 Awards DUAL IDENTITY 10 Nollywood Write actors who call the shots & Win Cinema tickets Nollywood DVDs 2014 AMVCAs: Gift hamper The Contract, Nairobi Half Life win big Nollywood: A house divided? Asaba Homevideo vs Nollywood Cinema 1 EDITOR’S NOTE www.nollysilverscreen.com REVIEWS COMPETITIONS NEWS INTERVIEWS GHOLLYWOOD AWARDS ARTICLES RED CARPET PHOTO: ODUTAYO ODUSANYA CINEMA LISTINGS The 2014 Africa Magic Viewers humble, unassuming and grounded. Choice Awards have finally come and He will go very far. We also have gone. It was indeed a great experi- interviews with Kehinde Bankole (p. SHORT FILMS ence seeing African filmmakers rec- 9), Alexx Ekubo (p. 12) and Nzeribe ognised (p. 12) and the red carpet was ‘Sambasa’ Chiedozie (p. 14). a sight to behold (p. 13). The much talked about Half of a WEB SERIES This month is the turn of the Africa Yellow Sun will be showing in cinemas FESTIVALS Movie Academy Awards which will be across Nigeria this month (p. 10). The celebrating its tenth year anniversary. big question is: How well will it do at We cannot wait to see what the the box office? DOCUMENTARIES organisers have in store. AUDITIONS Enjoy Our cover boy, Tope Tedela was a joy Isabella Akinseye to speak with (p.7). The young man is @iakinseye THEATRE SOME OF THIS EDITION’S CONTRIBUTORS Agina Eberechukwu Wilfred Okiche Gbolahan Adams Oluwaponmile Innocent Ekejuiba Gloria is a graduate believes in God, medi- runs his own media com- Orija is studying Food is an alumnus of Obafemi of Mass Communica- cine, music and movies.
    [Show full text]