March - April 2021
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MYSTIC EAST ...an unexplored horizon A Bi-monthly Magazine by HRAEI | Vol 7 | Issue 2 | March - April 2021 BOUNCE BACK MANTRA Despite the pandemic new hotels are coming up in eastern India Taj Chia Kutir Resort & Spa, Darjeeling PRESIDENT'S NOTE The tie-up with hospitals had gone a long way to deal with the acute crisis of hospital beds The association has again initiated a tie-up ready to join hands with hotels for satellite Tof hospitals with hotels for satellite facilities centres. The hospital has already tied up with to serve ailing Covid-19 patients in the hour three hotels— Sojourn, Southern Plaza and of crisis of the pandemic’s second wave. Casa Broadway. Belle Vue and Medica are also Recently some healthcare units formalized joining the effort. Our association has already the venture at a meeting attended by the written a letter to the health secretary, offering home secretary, principal secretary (health) rooms for satellite Covid treatment. We have and the commissioner of Kolkata Municipal also requested the state government to Corporation, along with representatives of provide a list of the towns and cities where it HRAEI and hospitals. would require rooms for quarantine centres. At the meeting the health secretary Incidentally, HRAEI had organized 2,000 advised us to meet with our hospital coun- rooms during the first wave. The tie-up with terparts and expedite the satellite facility hospitals had gone a long way in helping structure. More than 500 hotel rooms would the state government deal with the acute be ready in the first phase. We requested the crisis of hospital beds during the peak of the administration that the hotels also should be pandemic. It also helped hotels get minimal allowed to start care centres individually for business – since the bed and food charges Covid patients who have no symptoms. were nominal – to recover the utility bills and Association of Hospitals in Eastern India pay its staff salary, when normal business president and AMRI Group said they were was hit hard due to low room occupancy. Mr Sudesh Poddar President, HRAEI MYSTIC EAST | 3 EDITOR’S MESSAGE The Maharashtra lockdown which began in mid-April is likely to have a severe effect on the MYSTIC EAST hospitality industry, especially the restaurant and A BI-MONTHLY MAGAZINE BY HRAEI Vol 7 | Issue 2 | March - April 2021 bar segment. Having registered a huge spike of infections in the second wave of the pandemic, there is no doubt that some restrictive measures EDITORIAL BOARD were needed. SUDESH PODDAR PRESIDENT, HRAEI Though hotels have not been shut and their DR. SUBORNO BOSE restaurants are still open for in-house guests and SENIOR VICE PRESIDENT room service, the sector still feels strongly about MOHAMMED AZHAR the need for measures to stop Covid, though the HONOURARY SECRETARY methods can vary. With the new local restrictions VIJAY SHRIKENT in place, travel in the state is going to be adversely GENERAL MANAGER-TAJ BENGAL & CITY GENERAL MANAGER, KOLKATA impacted and will affect the hospitality industry EDITOR Properties can which is heavily dented due to the pandemic. ATIKRAM GUPTA be shut but the While the restaurants are ready to come forward EDITORIAL CONSULTANT and coordinate, it clearly indicates that the gov- SUSMIT BARMAN government must ernment has to meet the industry somewhere in CHIEF DESIGNER do justice to the the middle. Properties can be shut but the govern- SOMU DUTTA ment must do justice to the owners, staff and their ‘Mystic East’ magazine is printed owners, staff and families. Salaries must be taken care of, owners and published by Atikram Gupta on behalf of Hotel and their families must be unburdened of the property tax, statutory Restaurant Association of Eastern India. fees must be waived off, electricity and water bills Printed at CDC Printers Private Limited, No.45, Radha Nath must not be generated until the industry becomes Chowdhury Road, Tangra Industrial Estate-II, Kolkata, West Bengal 700 015 completely operational again. The decision by the state government is tragic Hotel and Restaurant Association of Eastern India, 18A/1, as the authorities have chosen to go with another Everest , 18th Floor, 46C, Chowringhee Road, Kolkata- 700 071; draconian lockdown instead of accelerating the Telephone- +91 33 2288-1742/43, 40035993. vaccination program. Hope other states don’t E-mail: [email protected] follow in the footsteps of the Maharashtra govern- Website: www.hraei.co.in ment THIS ISSUE OF MYSTIC EAST CONTAINS 56 PAGES INCLUDING COVER AND BACK COVER All information in Mystic East magazine is derived from sources we consider reliable and a sincere effort is made to report accurate information. The publisher regrets that he cannot accept liability for error and omissions contained in this publication that might have crept in inadvertently. Similarly, opinions/views expressed by third parties are not necessarily shared by the magazine. However, we wish to advise our readers that one or more recognised authorities may hold different views than those reported. Material used in this publication is intended for information purpose only. 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The publisher assumes no responsibility for returning any material, solicited or unsolicited, nor is he responsible for material lost or damaged. 4 | MYSTIC EAST March - April 2021 Ever since the Union Government announced the Emergency Credit Line Guarantee Scheme (ECLGS) under the Atmanirbhar Bharat stimulus measures to fight the Covid-19 financial stress, the travel and tour- ism sector stakeholders have been asking for a sector specific scheme as many of the parameters defined in the government scheme were not easy to be met and fulfilled. The government continued to ignore the demand all these while, but decided favourably considering uncertainties that exist in the sector due to the new virus wave in the country. The ECLGS 3.0 announced by the Ministry of Finance will cover business enterprises in hospitality, travel & tourism, leisure & sporting sectors which had, as on February 29, 2020, total credit outstanding not exceeding INR 500 crore and overdues, if any, were for 60 days or less, on that date. ECLGS 3.0 would involve extension of credit of up to 40% of total credit out- standing across all lending institutions as on February 29, 2020. The tenor of loans granted under ECLGS 3.0 shall be 6 years including a moratorium period of 2 years. The industry is not sure While the scheme will be beneficial for big play- whether the ECLGS ers with credit outstanding upto INR 500 crores, the industry is not quite sure whether the scheme would scheme would help the have any major impact on the bulk of the MSME bulk of the MSME segment segment in the travel, tourism and hospitality indus- try. The small enterprises did not have an exposure to banks or had a very limited exposure as on February 29, 2020. Also, it would be very good if hotel staff were also considered as frontline workers for eligibili- ty for immediate vaccinations. Mr Mohammed Azhar Honourary Secretary MYSTIC EAST | 5 Inside Cover Story March - April 2021 23 BOUNCE BACK MANTRA Despite the spectre of the pandemic many new properties are coming up in eastern India 10 INTERVIEW: MR GIRISH ARORA BACK TO BUSINESS The General Secretary of How the hospitality industry in Hoteliers Association of Spain bounced back with robust A&N Islands discusses how 12 support from the country's the industry got back to its government and the European feet Union 6 | MYSTIC EAST March - April 2021 CRISIS LESSONS HASHTAGS 20 36 FOR REVIVAL How are the hospitality and higher education landscapes changing? Insights from EHL, Switzerland The new media can be used diligently to attract travellers to book FOOD BUSINESS, first time or a return visit 30 FRAMED Even though there is no NATURE'S HIDDEN study to show that the JEWEL corona virus spreads via 42 food products, food service Jharkhand has drafted a new tourism operators were the first policy focusing more on private casualty of the pandemic investment MYSTIC EAST | 7 HRAEI CORNER Hotel-hospital tie-up to fight Covid in Kolkata ith the number of Covid-19 accommodate Covid positive patients treatment protocols.” W cases increasing on a daily ba- with mild to moderate symptoms, “More than 50 percent of the rooms sis, patients are facing an acute bed where the attached hospital will be in these satellite centres have been shortage across hospitals in Kolkata. treating them under the care and filled up with asymptotic patients and Most city hospital beds have been guidance of their medical teams, as are being treated there. More and filled up and at every hospital, the per the guidelines and advisories more hospitals are taking up such queue is getting longer. framed by the Union Health Ministry facilities and we expect more beds In this trying time, the Hotel & and the State Health department.” will be added at satellite centres over Restaurants Association of Eastern Rupak Barua, President, Associ- the next few days,” Barua added.