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Brand and Visual Identity Guidelines Delta Upsilon International Fraternity Brand and Visual Identity Guidelines

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Brand and Visual Identity Guidelines Delta Upsilon International Fraternity Brand and Visual Identity Guidelines BRAND AND VISUAL IDENTITY GUIDELINES DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES TABLE OF INTRODUCTION 3 CONTENTS LOGO SPECIFICS 4 RIBBON AS A DESIGN ELEMENT 5 TYPEFACE DETAILS 6 TYPOGRAPHY IN USE 7 COLOR SPECIFICATIONS 8 LOGO STYLES 9 LOGO SPECIAL USES 10 EDUCATIONAL PROGRAM LOGOS 11 EDUCATIONAL PROGRAM LOGO SPECIFICS 12 PROJECT JAMAICA LOGO 13 FRATERNITY COAT OF ARMS 14 OTHER LOGOS AND GRAPHICS 15 ACCEPTABLE GRAPHIC USAGE 16 STATIONARY USAGE 17 GENERAL TYPE/TEXT STANDARDS 18 FILE FORMATS 19 2 DELTA UPSILON INTERNATIONAL FRATERNITY BRANDLOGO AND AND BRAND VISUAL IDENTITY IDENTITY GUIDE GUIDELINES INTRODUCTION The brand and visual identity For more information on visual and QUESTIONS/CONCERNS of Delta Upsilon is explained print standards or should questions While this guide answers most throughout this guide. The role of arise, contact the Fraternity’s questions related to the brand our brand is to provide a concise, communications department via the identity, special circumstances may lasting visual standard that connects contact information page found at not be covered. Because most and empowers our current and future the end of this guide. constituents are not as well-versed members while maintaining the in visual and print standards as COPYRIGHT NOTICE history and prestige of our Fraternity. Delta Upsilon legally maintains the professionals, should questions arise This guide connects concepts from exclusive rights to its insignia and regarding brand identity, contact the both alternative and traditional trademarks. They are registered with Fraternity staff for more information. stylings. To maintain the integrity of the federal government. The Frater- the organization, constituents should Ashley Martin nity Laws grants the rights for Delta pay close attention to the guidelines Director of Communications Upsilon members to use certain in- provided. [email protected] signia and trademarks in conjunction 317.875.8900 ext. 204 Alterations and variations of with the organization’s communica- provided material and content tions vehicles, such as newsletters, Logo and Brand Identity Guide must be approved in advance by websites, emails and brochures. last updated July 2015. the communications department. Deviations from any of these However, unauthorized use of elements which are not given prior these materials is a violation of law approval break the style defined and and can result in litigation if used violate the Fraternity’s trademark. inappropriately or without prior While this guide answers most consent from the Fraternity staff or questions and provides a general Board of Directors. overview of the brand identity, addition questions or circumstances may not be covered. 3 DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES LOGO SPECIFICS The brand illustrates a tie to brothers has to tell. The wordmark To maintain the integrity of the the progressive direction of the of Delta Upsilon is simple and bold, brand, the wordmark must always Fraternity and its rich history. focusing on the straight-forward appear in Museo Sans typeface, nature and non-secret history of the which adequately represents the The logomark (Figure 1) of the Fraternity. open heritage and strength of the Fraternity commemorates the Fraternity. Underneath, the words achievement of membership. The center of the Distinguished “International Fraternity” should Wrapped in a ribbon of blue and Brand of Delta Upsilon is the appear in Adobe Jenson Pro typface. gold, the badge logo (Figure 2) logomark which include at times the symbolizes the rite of passage each wordmark (Figure 3), or simply the member experiences during the words “Delta Upsilon,” will be used ritual of initiation. Through this alone. distinct symbol of Delta Upsilon, the logomark brings full-circle a unique The wordmark is used for effect and memory of experience that each styled with a designated typeface. FIGURE 1 FIGURE 2 FIGURE 3 4 DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES RIBBON AS A Use of the ribbon separated from the In some instances, the Fraternity may Unless being used as a framing tool, logo as a design element may be used alter the appearance of the ribbon the ribbon should not be used on top DESIGN ELEMENT from time to time as specified and to designate its use as different from or in front of other objects. approved by the Fraternity. others. For example, the use of the ribbon on manuals may appear In addition, it should not be used on Used alone, without the badge, different than from educational merchandise or apparel without the the ribbon element may be used in programs or how-to guides. approval of the Fraternity’s coordination with other elements as communication team. long as the ribbon is not distorted by The use of this element may also be proportions or color. used in stationary as well. 5 DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES TYPEFACE MUSEO SANS HELVETICA Because the Abobe Jenson font This is the Museo Sans 100 This is the Helvetica font for family is not readily available to all DETAILS font for display type. publications. constituents, alternative typefaces This is the Museo Sans 100 Italic have been made available for use. font for display type. This is the Helvetica oblique This is the Museo Sans 300 font for publications. Adobe Jenson is an old style serif font for display type. This is the Helvetica bold font typeface drawn for Adobe Systems This is the Museo Sans 300 Italic for publications. by type designer Robert Slimbach. font for display type. HELVETICA CAPS CAN ALSO Its Roman styles are based on a This is the Museo Sans 500 Venetian oldstyle text face cut by font for display type. BE USED FOR TITLES AND This is the Museo Sans 500 Italic HEADERS. Nicolas Jenson in 1470, and its italics font for display type. are based on those by Ludovico This is the Museo Sans 700 ADDITIONAL FONTS Vicentino degli Arrighi. The result is font for display type. Times New Roman, Times New an organic, somewhat idiosyncratic This is the Museo Sans 700 Italic Roman italicized and Times New font, with a low x-height, and font for display type. inconsistencies that help differentiate This is the Museo Sans 900 Roman bold font for display type. Myriad Pro, Myriad Pro italicized, letters to make it a highly readable This is the Museo Sans 900 Italic and Myriad Pro bold typeface appropriate for large font for display type. amounts of text. TYPOGRAPHY ADOBE JENSON PRO WEB The Adobe Jenson and Museo Sans Special font families are not widely This is the Adobe Jenson Pro font font families have been adopted for publications. accepted online. Because of this, by the Fraternity as the primary Arial and Times New Roman, or This is the Adobe Jenson Pro font typefaces for publications and formal italicized for publications. Times family fonts, should be used. brand identity. The two font families These fonts are both easily readable This is the Adobe Jenson Pro font represent strength that comes from bold for publications. and viewable on all standard web the Fraternity’s rich history and browsers. heritage. 6 DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES TYPOGRAPHY MUSEO SANS Museo Sans is used for the fraternity IN USE name (between 700 and 900 weight), and for display type (700 weight). It can also be used for section headers and social media graphics. Aside from the fraternity name, font weights are chosen under the discre- tion of the designer. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&? ADOBE JENSON PRO Adobe Jenson Pro is used here for “International Fraternity”. It has wide tracking for below the fraternity name. It it also used for body copy in publications. It can be used as a secondary header in all caps. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&? 7 DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES PANTONE PMS 2945U COLOR SAPPHIRE BLUE PROCESS C100 M50 Y1 K15 SPECIFICATIONS SCREEN R0 G99 B163 WEB HTML #0062A2 PANTONE PMS 129U OLD GOLD PROCESS C0 M18 Y74 K1 SCREEN R252 G206 B93 WEB HTML #ffcd5c PROCESS PMS 425U 80% BLACK SCREEN C0 M0 Y0 K80 WEB R88 G89 B91 HTML #58595b PRIMARY COLORS For additional usage and design PANTONE® MATCHING Delta Upsilon’s official colors are flexibility, these colors may also be SYSTEM old gold and sapphire blue. Because used at 70%, 50% and 20% opacity Like most professional organizations, variations occur across different levels. These color options should be Delta Upsilon follows the used sparingly. platforms and media, the PANTONE® Matching System. communications department has This system of color management adopted the PANTONE® color chart allows the appearance in print to for the most accurate representation. remain consistent. The official colors should be used with formal pieces, such as invitations, letterhead, correspondences, or professionally printed and official publications. 8 DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES LOGO STYLES PRIMARY FULL COLOR PRIMARY 1-COLOR This is the primary logo to use, This is the primary logo to use for except for the limited exceptions limited cost production such as that follow. screen printing or 1-color offset printing. FULL COLOR RIBBON 1-COLOR RIBBON SOCIAL MEDIA This is the primary ribbon logo when This is the primary ribbon logo when There are 2 versions of the ribbon utilizing the emblem alone. utilizing the emblem alone. logo for social media purposes. One is used for square formats such as Twitter or Facebook. The other is circular for formats such as Instagram or Google+. 9 DELTA UPSILON INTERNATIONAL FRATERNITY BRAND AND VISUAL IDENTITY GUIDELINES LOGO SPECIAL With all brand material, there will YES be times where reverse color use is USES unavoidable. For text use, white font should be used on backgrounds that are dark and clean enough that the wordmark is still legible.
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