TRENTON TRAIL TOWN MASTER PLAN Acknowledgments This Master Plan is dedicated to the Downriver Linked Greenways (DLG), Riverside Kayak Connection, Michigan Sea Grant and the business owners, city staff, elected officials and citizens of Trenton, Michigan, who continue to make the city an active hub for recreation and a vibrant Trail Town.

Support to develop this Master Plan was generously provided to the Downriver Linked Greenways by the Ralph C. Wilson, Jr. Legacy Funds at the Community Foundation for Southeast Michigan. The Ralph C. Wilson, Jr. Legacy Funds at the Community Foundation for Southeast Michigan honor Mr. Wilson’s charitable legacy by supporting efforts across the region in caregiving, design and access, and youth sports, as well as for community assets in Mr. Wilson’s home community of Grosse Pointe. Additional project support was provided by the Michigan Department of Natural Resources Iron Belle Trail Program.

This Trail Town Master Plan was prepared by the Land Information Access Association (LIAA) in cooperation with DLG and officials and volunteers from the City of Trenton. October 2018 TRENTON TRAIL TOWN MASTER PLAN

Table of Contents

Chapter 1 Chapter 2 Chapter 3 Chapter 4 Appendix Toolkit A: Resources for Local Officials Toolkit B: Resources for Business Owners Toolkit C: Resources for Volunteers

Introduction 1 Trail Systems Profile 13 Town Profile 17 Action Plan 25 CHAPTER 1 INTRODUCTION 1 Trenton Trail Town Master Plan

he human, health and community benefits associated Twith recreational trails have been widely studied and well documented.

Trails can help encourage healthy lifestyles and active living by supporting recreational activities that are inclusive and universally accessible to people of all ages and abilities. Trails can help preserve the environment by protecting important human and wildlife corridors and reducing air CHAPTER 1 | INTRODUCTION pollution through alternative modes of transportation. Trails can help foster a strong sense of community and place, providing an opportunity for social interaction and access to community amenities such as parks, neighborhoods, schools and downtowns. Recreational trails can also have a significant impact on the local The Trail Town as an Economic Development Strategy economy. Trails can help attract and support tourism and new business “Communities are realizing the economic potential of trails as highly opportunities. In addition, local residents often spend money on trail- desirable destinations that bring dollars into the places they serve…trails related activities and related businesses. As the link between trails and and greenways attract visitors from near and far — visitors who facilitate economic development is better understood, many communities are job growth in tourism-related opportunities like restaurants, local stores looking for ways to capitalize on their current trail networks. This plan and lodging. Communities are increasingly utilizing this ‘Trail Town’ is designed to discuss and illustrate how Trenton can better leverage its existing (and future) trail systems to maximize trail-based tourism and model of economic revitalization that places trails as the centerpiece economic development opportunities — that is, to redefine Trenton as of a tourism-centered strategy for small-town revitalization.”

a “Trail Town.” Excerpted from a 2007 article published by the Rails to Trails Conservancy 2 What is a Trail Town? Trail Towns - A Michigan Perspective A Trail Town is a community along The Trail Town concept has taken root in Trail Town Master plans for nine communities along a land or water trail that actively communities and along trails all over Michigan. In Michigan’s Thumb coast. supports trail users by promoting southeast Michigan, the Clinton River Watershed In June of 2014, Michigan Governor Rick Snyder its trail resources to both tourists Council and the Huron River Watershed Council signed into effect Public Act 210, which states that and citizens, providing the goods each have active Trail Town initiatives that are upon petition from a local official, the director of the and services trail users need, and designed to help towns within each watershed Michigan Department of Natural Resources (DNR) embracing its trail system as an develop universally accessible amenities (e.g., may designate a city, village or township as a “Pure important resource to enhanced access sites) and leverage their riverside assets Michigan Trail Town,” provided the community and celebrated. In such a town, the for water-oriented community development. meets certain criteria. Those criteria were finalized St. Clair County, in partnership with regional trail is an integral and important by the DNR in 2018 and communities can now

Trenton Trail Town Master Plan economic development agencies and Michigan part of the community, central to apply for the designation. State University Extension, has developed formal its identity and character. CHAPTER 1 | INTRODUCTION CHAPTER 1 | INTRODUCTION

Most trail users will require some degree of goods and services. Making connections with local restaurants, bars and retailers is important in creating a friendly Trail Town community. 3

Supporting Economic Development Initiatives in A TRAIL TOWN SHOULD: Trenton Trail Town Master Plan Trenton • Meet both the needs of trail tourists and the residents of the This plan recognizes the significant efforts that local business owners, community; organizations such as the Downriver Linked Greenways (DLG), • Have the physical amenities that support trail users such as bike/ municipal staff members, local officials, and regional economic kayak racks, wayfinding signs, wide sidewalks, well-marked development agencies already provide in support of tourism, crosswalks, drinking fountains, and benches with shade; and economic development and trail building in Trenton and the entire • Have the business amenities that appeal to and support trail users downriver area. (such as a bike shop, kayak outfitter, casual restaurant, boutique- style shops, an ice cream shop, motels and campgrounds). The strategies and recommendations outlined in this document

are meant to highlight new ideas and spark discussions about Overnight trail users or trail tourists might also seek additional CHAPTER 1 | INTRODUCTION how Trenton could better utilize its trail assets to expand on and business amenities, such as a laundromat and a café with Internet. complement existing recreation and community development efforts. Open and inviting storefronts and vibrant pedestrian-friendly streets Furthermore, many of the strategies and recommendations outlined also appeal to trail users and will encourage visitors to casually stroll in this document support ongoing local, regional and even statewide through your downtown. efforts to capitalize on and leverage local assets for community and economic development. Trail Town Characteristics A Trail Town is a community that has embraced its trail assets and is actively using its trails to leverage new opportunities for community and economic development. A Trail Town is also a community that celebrates and actively works to promote, maintain and enhance its trail networks. A Trail Town is an active, attractive, and interesting place with accessible and comfortable spaces. These spaces in turn host a variety of activities that promote social interaction and a strong sense of place. 4

A Regional Perspective The Trail Town Strategy It is important for local trail advocates, economic development Ultimately, Trenton needs to be a friendly place that supports, celebrates professionals and public officials in Trenton to understand that the and encourages paddlers, walkers/runners, bikers and other trail users city is not an isolated community; it is linked by its trail network to visit and welcomes them with warm hospitality. Trenton also needs to other communities throughout the greater downriver area. to continue working with its partners on the continued development, Furthermore, its association with the Iron Belle Trail means Trenton expansion, maintenance and promotion of its existing trail networks. is linked to communities along the entire length of that statewide Understanding the basic elements of a Trail Town Strategy is an trail. important part of building this culture. Typically, water trails tend to be used by people seeking an excursion of a few hours in duration. However, some adventurous “through- Trenton Trail Town Master Plan paddlers” may be on the water trail for multiple days. Similarly, most bike tourists seek a half-day or entire-day excursion, but some bike tourists may ride for multiple days and visit several communities in the area, especially on weekends. In addition, although vacationers may visit (often repeatedly) the trail located at their primary destination (or “hub”), they may also access different sections of the same trail or different trails altogether when they visit nearby towns throughout the duration of their stay. It will also be important for local community leaders, trail advocates, CHAPTER 1 | INTRODUCTION CHAPTER 1 | INTRODUCTION business owners and economic development organizations to regularly communicate with surrounding communities and participating state agencies about local trail conditions, safety concerns and trail/biking events. Regular communication can be especially useful if large paddle- or bike-themed events or tours pass through the community. 5 Trenton Trail Town Master Plan THE BASIC ELEMENTS OF A “TRAIL TOWN STRATEGY” • Entice trail users to get off the trail and into downtown Trenton. • Welcome trail users to Trenton by making information about downtown Trenton readily available at the trailhead and key entryways into the community. • Make a strong, accessible and safe connection between downtown Trenton and the trail(s). CHAPTER 1 | INTRODUCTION • Educate local businesses on the economic benefits of meeting the needs of trail tourists. • Expand existing businesses or recruit new businesses or to fill gaps in the goods or services that trail users want and need. • Support and promote the “trail friendly,” “bicycle friendly” and “pedestrian friendly” character and culture of Trenton. • Work with neighboring communities and DLG to promote the entire trail system in the downriver region as a trail-tourist destination. 6

CONSIDERATIONS IN CREATING A TRAIL TOWN ENVIRONMENT It is important for local officials to understand that the Trail Town initiativemust come from within the community. Becoming a Trail Town is as much about local attitude as it is about physical improvements. Local officials should consider the following points when working to create a dynamic Trail Town environment. • The more Trail Towns there are throughout the downriver area offering hospitality and services, the more attractive the region will be for tourism; the success of one community is important to the success of all the communities. • Leadership, resources and initiative from within the community (especially the business community) will be necessary to turn Trenton into a Trail Town.

Trenton Trail Town Master Plan • A safe, accessible and well-maintained trail is the centerpiece, so it’s important to continually enhance and maintain the trail and work closely with public officials, the public works and recreation department, DLG, the Michigan Department of Natural Resources (DNR), and public safety agencies. • A core bicycle/pedestrian-friendly philosophy should be adopted by local officials and business owners. • Trail users, road bikers and paddlers should be accommodated both physically and socially within the downtown area. • Goods and services for trail users, paddlers and bicycle tourists will be appealing to CHAPTER 1 | INTRODUCTION CHAPTER 1 | INTRODUCTION other types of tourists as well as to local residents. • Trenton’s police officers can be important ambassadors along the trail. • Workers in the service industry in and near downtown (e.g., wait staff, hotel front desk workers, Uber drivers) are important ambassadors for the trail systems and Trenton, providing information advice, guidance and recommendations to trail tourists. 7 Trenton Trail Town Master Plan CHAPTER 1 | INTRODUCTION 8 The Trenton Trail Town Planning Process In 2017, DLGI was awarded grants from Five-Step Trail Town Process the Michigan Department of Natural Resources Iron Belle Program and from the Ralph C. Wilson, Jr. Legacy Funds at the Community Foundation for Southeast Michigan. A portion of this grant funding was dedicated to facilitating and developing a formal Trail Town Master

Trenton Trail Town Master Plan Plan for the City of Trenton. This project complements additional grant-funded efforts to develop a comprehensive signage strategy for trails in Trenton and the entire downriver area. The purpose of this Trail Town Master Plan is to provide the framework and direction upon which the City of Trenton will work to leverage new opportunities for trail-related community and economic development. CHAPTER 1 | INTRODUCTION CHAPTER 1 | INTRODUCTION

A little like a “blueprint,” this Master Plan provides the framework under which the Trail Town initiative will be developed, managed and promoted. Under the master planning effort, community stakeholders, business owners, local officials, DLGI, and interested citizens participated in a series of activities following a five-step process. 9

Step One. Introduce the Trail Town Concept Step Two. Conduct a Trail-To-Town Assessment Trenton Trail Town Master Plan In June 2018, staff from the Land Information Access Association Next, LIAA staff worked with local stakeholders to assess the physical (LIAA), a nonprofit community development organization based characteristics of Trenton’s downtown and its relationship to its trail in Traverse City, facilitated a kickoff meeting at TV’s Grand Event. network, an exercise known as the “Trail-To-Town Assessment.” The Although the meeting was geared for key community stakeholders, assessment helped the stakeholders identify and better understand the entire community was invited to participate. The purpose of the physical challenges that trail visitors encounter when they visit the meeting was to provide an overview of the Trail Town strategy, downtown Trenton. describe what it means to be Trail Town, discuss the process by Using the Trail-To-Town Assessment Form in the Appendix of this which Trenton will create its Trail Town initiative, and invite and Plan, stakeholders explored the pedestrian connection between encourage people to participate in the planning process. In addition the trailhead near Elizabeth Park and downtown Trenton. Other to the stakeholder meeting, a larger public presentation about the assessments included the linear relationship between the designated CHAPTER 1 | INTRODUCTION Trail Town strategy was given at City Hall. shared lane marking (or “sharrow”) and the downtown; potential water access sites near several road endings along the Detroit River; public amenities along the trail routes; and the six “connecting elements” of the trail-to-town routes. 10

Step Three. Identify Business, Community and Service Amenities Step Four. Identify and Assess Building Form and Promotional Materials Stakeholders then worked together to identify and map all the businesses, community and service amenities within downtown LIAA staff conducted an assessment of the building form and public Trenton that are, or could be, supportive to trail users. Amenities realm elements of downtown Trenton, including awnings, signs, were identified, organized and mapped as places to “eat, sleep and windows and doors, sidewalks, street trees and outdoor seating. shop” as well as “helpful services” (see maps in Chapter 3). After all the on-site assessments were complete, LIAA staff worked to identify and assess the types and content of all of the promotional materials related to Trenton. The purpose of this exercise was to better understand how existing promotional materials address the connection between the trail and the downtown and the ways

Trenton Trail Town Master Plan in which the connection could be made more prominent. The assessment included both website and print materials as well as internal materials (e.g., The Buzz) and external materials (e.g., Michigan Trails Magazine). CHAPTER 1 | INTRODUCTION CHAPTER 1 | INTRODUCTION

11

Step Five. Prioritize Actions and Develop Trenton Trail Town Master Plan Master Plan Over the next few months, the steering committee and LIAA worked to develop an action plan for Trenton. Actions were categorized under Organization, Design, Economic Vitality, Economic Restructuring, and Promotion. Actions were established for each category. The community stakeholders (or a formal

trail town steering committee) will continue CHAPTER 1 | INTRODUCTION to work on timelines, possible lead agents, potential partners and cost estimates. See Chapter 4 for more details. CHAPTER 2 Trenton Trail Town Master Plan CHAPTER 2 | TRAIL PROFILE 13 Handler Drain Loop water trail from downtown Trenton. Trenton. downtown from trail Loop water Drain Handler an provide pocket-parks several waterfront However, to site closest access The access. such for opportunity in Elizabeth located trail is Park. the water segment begins in Wyandotte’s begins in Wyandotte’s segment River Detroit Lower The launch) kayak adaptive an (which features Park Bishop Lake to 10 miles The Erie. trail south about travels and including communities, downriver many passes through Refuge. Wildlife theInternational as well as Trenton, the Handler Segment, River Detroit the Lower Within it as Trenton downtown Loop along passesDrain right Lake toward then south and Isle Grosse around loops the to access public direct no is there this time, Erie. At segment travels around Historic Belle Isle, Belle Isle, Historic segment around travels segment begins in the City of Flat Rock and travels travels Rock and Flat of begins in the City segment segment begins in the City of Melvindale and travels travels and Melvindale of begins in the City segment

renton is fortunate to have both non-motorized trails trails both non-motorized to have renton is fortunate the downtown and other that connect to and water trails

bridges and some pockets of green. pockets of some and bridges River Huron The it as scenic quite is Lake 10 miles to This Erie. trail segment about several through small communities. bedroom meanders Club), the Detroit skyline and Canada. This 7-mile trail segment 7-milealso Canada. This trail segment and skyline the Detroit Club), the water. from observe to freighters opportunity a great provides River Rouge The on Park Belanger at a takeout to River the Rouge 6 miles down about of the history automotive highlights the route The River. the Detroit bascule unique Complex, Rouge the views Ford close-up of with area, providing great views of the island (including the historic Detroit Yacht Yacht Detroit the historic (including the island views of great providing The Detroit Heritage River Water Trail is one of Michigan’s most most Michigan’s of one is Trail Water River Heritage The Detroit areas the urban through traveling trails, water diverse and dynamic River the Detroit of areas the serene as well as Detroit downtown of four into organized is trail water The Refuge. Wildlife International distinct paddling segments. Isle/Detroit Belle The TRAIL SYSTEMSTRAIL PROFILE DETROIT HERITAGE RIVER TRAIL WATER popular community assets throughout the city and beyond. the city and beyond. popular community assets throughout T 14 Trenton Trail Town Master Plan

CHAPTER 2 | TRAIL PROFILE

Trenton Trail Town Master Plan CHAPTER 2 | TRAIL PROFILE 15 The Iron Belle Trail is referred to as Michigan’s “showcase trail,” a trail,” “showcase Michigan’s as to referred is Trail Belle Iron The crosses and municipalities of hundreds touches trail that statewide and trails existing Using counties. Michigan 48 different through 2,000 than more extends Belle Trail the Iron new connections, some Belle to Isle Peninsula the Upper of tip western the far miles from route biking The a hiking route. and route a biking on in Detroit signed, and lanes, bike paths, bike existing thestate’s of many utilizes the state. the side of east up travels it as routes biking designated the Downriver utilizes and shares Belle Trail the Iron Trenton, In the city. through corridor its as Linked Greenway utilizes sidewalk infrastructure going north along several blocks of severalof blocks north along sidewalkutilizes infrastructure going meets it until west thetrail veers Street, West At Drive. Riverside of Riverview. City the goesnorth into and Jefferson with IRON BELLE TRAIL In Trenton, the Downriver Linked Greenway Trail enters downtown downtown enters Trail Linked Greenway the Downriver Trenton, In the trail turns there, From Elizabeth of Park. out the south, from adjacent the river, toward sidewalk veers it infrastructure as into the trail there, From Street. Walnut along Trenton downtown to The Downriver Linked Greenways (DLG) initiative in 1999 began initiative (DLG) Greenways Linked The Downriver non-motorized coordinate to effort regional a community-driven as had communities Downriver area. in the downriver transportation issues of the improvement need for and recognized the importance one was DLG the time, At in the area. life of quality surrounding in initiatives non-motorized multi-jurisdictional, a few only of planning regional of the forefront at was and Michigan southeast momentum. trail statewide to fuel helped that efforts of system a are Trails Linked Greenway theDownriver Today, and lanes bike pathways, trails, non-contiguous) (and connected area. the downriver throughout sidewalks linking communities DOWNRIVER LINKED GREENWAYS LINKED DOWNRIVER CHAPTER 3 Trenton Trail Town Master Plan CHAPTER 3 | TOWN PROFILE 17

renton has many of the characteristics that make up and make that of the characteristics renton has many environment. Town successful Trail contribute to a

Trenton boasts attractive, tree-lined walkable streets, a small mix of smalla of mix streets, walkable tree-lined boasts attractive, Trenton a modern dining); outdoor (with restaurants and locally shops owned center; recreation a theatre; library;historic a museum; historical a All of events. popular of schedule a year-round several and parks; the on downtown a traditional around centered are these amenities River. the Detroit banks of and trails of abundance an by be to surrounded fortunate is Trenton The Detroit opportunities. interpretation and recreation outdoor opportunities provide Elizabeth Park around channel) (and River provide infrastructure other and Trails boating. paddling and for community walking. Twelve and biking for opportunities ample recreation. passive and organized a wide of variety for provide parks non- develop to work to continues Linked Greenways Downriver several with communities Trenton connecting trails motorized region. the downriver throughout T

THE CITY OF TRENTON TOWN PROFILE TOWN 18 CHAPTER 3 | TOWN PROFILE Trenton Trail Town Master Plan BUSINESS AND COMMUNITY AMENITIES in-line skating, hiking trails and cross-country trails. As previously well as fields softball,forand baseball shared roads cyclingfor and (Wayne County’s oldest park) features over as 1,300 feet of riverwalk Refuge. just Located south of downtown Trenton, Park Elizabeth are Park Elizabeth and Detroit the River International Wildlife Thetwo recreational/culturalprimary in assets and around Trenton tours guided hosts several along Detroit the River and Trenton. and kayaks out Park. of Elizabeth Riverside Kayak also Connection other gear. However, Riverside Kayak rents Connection bikes both outdoor store where users could trail purchase or rent bikes or At time, this downtown Trenton not does have a bike shop or extended stays inTrenton. Trenton. Airbnb lists ahandful of rooms and homes available for At time, this there are no formal overnight accommodations in sit-downboth and dining fast-food options. Market along Van Horn, just south of downtown Trenton, provide summerin the months. A handful of restaurants and Riviera the addswhich additional vibrancy to downtown Trenton, especially BBQ, Truago and Promenade Foods Artisan have outdoor seating, it enters downtown Trenton from Park. Elizabeth Round House within three blocks of Downriver the Greenways Linked Trail as There are seven roughly restaurants andtwo ice-cream shops ownedmix of shops locally and restaurants. users. As was previously mentioned, downtown Trenton features a to supportbusinesses overnight and both services and day-trip trail To a “Trail called be truly Town”, City the of Trenton must have the by Downriver the Greenways Linked Trail. visitor center, Park Elizabeth and downtown Trenton are connected all (pictured below) is sure to attract thousands of visitors eachyear. The are currently under construction. Once completed, visitor the center of48 miles shoreline. A visitor new center and boat dock/fishing pier and waterfront lands within an authorized extending boundary along unique habitat, including islands, wetlands, coastal marshes, shoals, River International Wildlife consists Refuge of nearly 6,000acres of Located just south afew miles of downtown Trenton, Detroit the Trail and Detroit the Heritage River Water Trail from Park. Elizabeth mentioned, can users Downriver trail the access Greenways both Linked Trenton Trail Town Master Plan CHAPTER 3 | TOWN PROFILE 19 MAP 3 20 CHAPTER 3 | TOWN PROFILE Trenton Trail Town Master Plan MAP 3A MAP Trenton Trail Town Master Plan CHAPTER 3 | TOWN PROFILE 21 MAP 3B 22 CHAPTER 3 | TOWN PROFILE Trenton Trail Town Master Plan MAP 3C MAP Trenton Trail Town Master Plan CHAPTER 3 | TOWN PROFILE 23 MAP 3D CHAPTER 4 Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 25 Action Some of the actions will require significant time, cost, cost, time, significant will the actions require of Some

he primary function of this Master Plan is to guide the development of a guide the development of this Master Plan is to he primary function steps outlined in this The action Trenton. in initiative Town formal Trail

as actions and projects are realized (or modified) over time. time. over modified) realized (or are projects and actions as Checklist Plan medium, long), the lead agent and possible partners for the project, and a cost estimate. estimate. a cost and the project, partners for possible and the lead agent long), medium, Town Trail the Trenton initiative, Town with moving forward the Trail to Prior review to listed together Advisory should work the recommendations Committee below fill and in each checklist. the for will be important It wisely. implement to in order collaboration and research the update review and annually to Committee Advisory Town Trail Trenton The recommendations and specific actions are organized under the Four Point Approach Approach Point Four underthe organized are specific and actions recommendations The described in this plan: earlier (4) Promotion. and Vitality; (2) Design; (3) Economic (1) Organization; in Approach Point Four of the element summaryeach a for includes chapter This or “completed” as projects track to also is provided Checklist Plan Action An Trenton. indicate to space also the provides checklist in progress, is a project If “in progress”. (short, implementation for a timeframe medium), high or top, (e.g., priority project chapter provide specific recommendations and projects that, if implemented if that, projects and recommendations specific provide chapter in Trenton. initiative Town to building the Trail time, will contribute over

T ACTION PLAN ACTION TRENTON ACTION PLAN ACTION TRENTON 26 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Recommendations Organization • • • to support secure from different these resources be andsuccessful. individuals Trail in the Town initiative, more the likely itbe will can involve variety of awide interest groups, stakeholders and rightthe team from community. the The morethat the team The first element of an effective TrailTown initiative is toassemble

provide refreshments, minutes, take etc. facilitate communications, out send mailings, host meetings, chair of Trenton the Trail Town Advisory Committee to Establish adedicated funding source for organization/ the interested citizen champion. staff member, business alocal owner, or an active and anperson or could be elected appointed official, a municipal “point-person” for Trail the Town Advisory Committee. This Appoint at least one person to chair as primary the or serve on Trail the Town initiative. quarterly) schedule of meetings toand review progress discuss Once established, Committee the should amonthly set (or Association, and interested downtown business owners. River International Wildlife Refuge, Trenton the Business County Parks and Recreation, Detroit the DNR, the council, planning DLG, commission and city staff), Wayne consisting of representatives from City the (e.g., city Establish aformal Trenton Trail Town Advisory Committee, • • • • • • • • • economic impact. of people using trails the as well and as needs their potential Detroit Heritage River Water Trail to determine number the users trail of Iron the both Survey Trail/DLG Belle Trail and the Consider adopting aComplete Streets ordinance. Pure Michigan Trail Town. Michigan Department of Natural Resources designated to be a criteria the and develop then Review aformal application to the for designation the of aTrail Town. Work with City the to Council adopt aformal resolution of support participating school districts. marketing campaign for Trenton, as well as other the eight effortsbe devoted could to a multi-jurisdictional Trail Town learning educational component Additional within its curriculum. Career Technical service- Consortium atrail-based to secure Work with Trenton the and/or District School with Downriver the systems. develop asnow removal plan for downtown all and trail sidewalks Continue to work with City the and Wayne County to and review outFill applicable the checklists and resources Appendix. inthe updates for eachplan. City’sthe Master Plan and Parks and Recreation Plan next inthe Prepare language about Trail the Town initiative included to be in members through concerted outreach efforts overtime. Continue and to seek recruit additional Advisory Committee Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 27 Cost Estimate Cost Possible Partners Possible Lead Agent Timeframe Priority In Progress Completed Completed Continue to seek and recruit additional advisory to seek and Continue outreach concerted through members committee time. over efforts Establish a dedicated funding source for the the for funding source a dedicated Establish AdvisoryTown Trail Trenton of the organization/chair send out communications, facilitate to Committee and refreshments the meeting, provide mailings, host minutes. take Appoint one person to chair or serve as the chair or serve to one person Appoint Advisory Town the Trail for primary "point-person" or could be an elected This person Committee. local a member, staff a municipal official, appointed citizens and interested or an active business owner champion. Establish a formal Trail Town Advisory Committee, Advisory Committee, Town Trail a formal Establish from the City (e.g. city representatives of consisting DLG, and city staff), planning commission council, International River DNR, the Detroit County, Wayne Association Business the Trenton Refuge, Wildlife Once business owners. downtown and interested (or a monthly should set the Committee established, and discuss review to of meetings schedule quarterly) Initiative. Town on the Trail progress Approach: Organization Organization Approach: Trenton Trail Town Action Plan Town Trail Trenton Project 28 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Project Consider adopting a complete streets ordinance. Approach: Organization Trenton Trail Town ActionPlan Work withtheCityCouncilto adopt aresolution as theothereight participating schooldistricts. Trail Town marketing campaign for Trenton as well efforts could bedevoted to amulti-jurisdictional components withinitscurriculum. Additional secure atrail-based educational service-learning the Downriver Career Technical Consortium to Work withtheTrenton SchoolDistrict and/or with downtown sidewalks andtrail systems. to review and/or develop asnow removal planfor Continue to work withtheCityand Wayne County in theAppendix. Fill outallapplicable checklist andresources update. Parks andRecreation Plan at thetimeoftheir next to beincludedinto thecity'sMaster Planand Prepare language abouttheTrail Town Initiative Town. resources to bedesignated aPure Michigan Trail application to theMichigan Department ofNatural Review thecriteria for and thendevelop aformal of supportfor thedesignation ofa Trail Town.

Completed In Progress Priority Timeframe Lead Agent Possible Partners Estimate Cost Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 29 . The assessment assessment . The proposed recommendations. Note that renderings are not to scale; to not are renderings that Note recommendations. proposed improvements what of vision a general provide to meant only they are look like. could lanes through downtown and potential connections with the Detroit the Detroit with connections potential and downtown through lanes Trail. Water River Heritage Trail-to- of the results section summarizes the following The for actions and recommendations provides and Assessment Town illustrate to created were renderings instances, some In improvement. Trail-to-Town Assessment the Trail-to-Town as to referred exercise the physical understand better identify and participants helped when they encounter visitors trail that opportunities and challenges Trenton. downtown visit (see Appendix), Form Assessment the Trail-to-Town Using the condition Trenton, the in trail the uses of noted participants sidewalk, a trail to from the linear transitions the it trail as of public signage, the downtown, between the trail and relationship the trail-to-town of elements” the six “connecting and amenities, bike sharrow of the location noted participants addition, In route. to capitalize on Trenton’s best assets, including its walkable tree-lined walkable its best assets, including Trenton’s on capitalize to the to close proximity and form, building inviting relatively streets, the river. and Trail conducted members community and LIAA staff 2018, from June In central Trenton’s of characteristics the physical of assessment an an trailsystems, the existing to relationship its district and business Design gets the Trail Town into top physical shape. It will be important will be important It shape. physical top into Town Design the Trail gets Design 30 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Pathway includes a combination of non-motorized pathways from Portal the to central the business In district. Trenton, the Pathway. The Pathwaythe corridoris that trail users follow clearly direct users trail into Trenton’s central business district. welcoming, using wayfinding pathwaysand signs, sidewalks to officialstake should Local besteps sure to the is Portal processthe of through directing user trail the community. the The shouldbe a Portal welcoming point that clearlybegins Trailhead with intent the of visiting nearby the community. pointthePortal. is portal The whichtrail exitat users the town. visitors, showing hospitality and inviting to them visit the wateras drinking and toilet facilities, Trenton can welcome make it available at Trailhead. the By providing amenities such appropriate information about community the for visitors and nearbythe downtown. officials developshould Local clear and welcome visitors, showing hospitality and inviting to them visit water, accessible parking and toilet facilities, Trenton can at Trailhead(s). the By providing amenities such as drinking information about Trenton for visitors and make it available stakeholders shouldLocal develop clear and appropriate atshould occur Detroit the River International Wildlife Refuge. positive and welcoming place. Asimilar Trailhead experience Recreation and DLG to make Trailhead the at Park Elizabeth a imperative for Trenton to work with Wayne County Parks and orwhether not to enter community. the Therefore, it is community and point the at decide users trail will which at may user trail the which first come into contactwiththe for users. trail In many instances Trailhead the is point the access by trail the road, providing parking and amenities Trailhead. The the Trailhead is areawhere trailcan users include key public parks and spaces such Park. as Elizabeth supplies,(medical water, restaurant). A Node could also on (a public trail the shower or or lodging), users trail to all (a hobby shop), duration the spend of will user the time the bicycle repair shop), lifestyle the interests of user trail the Nodes may include businesses that cater (a to user trail the or Center inthe visited that be or will by utilized users. trail Nodes. Nodes are points of interest along or near Pathway the and public restrooms). outdoor seating, ATM machines, WiFi, air free at gas stations, enjoy (e.g., bike experience their racks, restaurants with onassessed availability the of amenities that help users trail lighting and physical condition.Center The be should also CenterThe shouldbe regularly forassessed cleanliness,safety, Center.Center The the centralis business district of Trenton. within downtown Trenton. for directional signs to individual attractions and business visitors into central the business and astarting point district be and Walnut. The Gateway area should welcometrail users and located at intersection the (southeast corner) ofDrive Elizabeth enter business the of district community. the The Gateway is Gateway. The Gatewaypointthe is trailwhichthe users at with traffic. cleanliness, safety, lighting, physical condition and interaction stakeholders shouldLocal continue to assess Pathway the for pavement markings at key intersections and connections. forward, it is important to include wayfinding signs or sharrow bike lanes traverse along Riverside Drive. Moving on through of heart the downtown Trenton, whereas the Forand sidewalks. Iron the Trail, Belle Pathway the continues Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 31

y Gatewa water, accessible parking parking water, accessible Center

begins the directing the of clearly trail process y

enities such as drinking y riate information about Trenton for visitors and Pathwa Gatewa Portal Portal Portal Trailhead Trailhead The Trailhead is the area where trail users can access the trail by road, providing parking and amenities for trail users. In many instances the is Trailhead the point at which the trail user into may first come contact with the community and the point at which trail users will decide whether or not to enter the community. Therefore, it is imperative for Trenton to work with Wayne County Parks and Recreation and DLGI to make the Trailhead at Elizabeth Park a positive and welcoming place. A similar Trailhead experience should occur at the Detroit River International Wildlife Refuge. Local stakeholders should develop clear and approp make it available at the Trailhead(s). By providing am and toilet facilities, Trenton can welcome visitors, showing hospitality and inviting them to visit the nearby downtown. Portal The portal is the point at which trail users exit the Trailhead with the intent of visiting the nearby community. The Portal should be a welcoming point that user through the community. Local officials should take steps to be sure the Portal is welcoming, using ConnectingMap,Elements Trenton illustrate illustrate recommendations.proposed that renderingsNote are not scale; to they are only meant to of a general vision provide look like. could what improvements 32 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Current Site Trailhead International Wildlife Refuge. mayriders informal the at use trailhead also Detroit the River and travel north to reach downtown Trenton. Once complete, many adjacent Park to Elizabeth (or along Park) road the in Elizabeth likely park at informal the along trailhead Iron the Trail Belle Currently there is no formal inTrenton. trailhead Trail users most Proposed Modification its relatively size and small limited parking options, many felt park this locationan ideal for access site asecondary to water the trail. to Due noted that park asmall at road the ending of West might Road make physical assessment conducted for plan, this community participants access Detroit the Heritage River Water Trail. However, during the to For trailhead as primary the Park Elizabeth paddlers, serves also Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 33 Proposed Modification could get off the water trail and directly access downtown Trenton, Trenton, downtown access directly and trail water the off get could on get to site primary a as access the park using people than rather the park appears it assessment, initial team’s the After the water. a kayak as well and launch kayak accessible an accommodate could signage. informational port-o-john and rack, would make an ideal location for an access site in which paddlers site access an for ideal an location make would Current Site 34 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Proposed Modification (Option One) Current Site Proposed Modification (Option Two) Wayfinding Signage vegetation or otherstructuresthatmay obstructitsview. Signage shouldbeplacedinprominentlocationsandaway from pavement markings at key locations along trail. the shouldunderway continue supported, to be including placing River Water Trail on future all efforts signs. Other already Trail/Downriver Greenways Linked and Detroit the Heritage implemented, important be it will to include Iron the Belle wayfinding signage program for its downtown area. When The City of Trenton should develop acomprehensive Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 35 stakeholders should work with Wayne County to install a pedestrian to County Wayne with work should stakeholders addition, In the intersection. of corner the southwest on bump-out “yield place a should officials and be repainted should the crosswalk would amenities These sign the crosswalk. within pedestrians” to the the southeast Elizabeth to Drive cross pedestrians to encourage be should amenities other sign kiosk and a formal where corner, placed. Proposed Modification After conducting the Trail-to-Town Assessment and subsequent subsequent and Assessment Trail-to-Town the conducting After the determinedthat was it local with stakeholders, discussions Avenue/Walnut Jefferson West Elizabeth and of Drive intersection a good which get trail the users visual sense of at the point is Street a create to effort an In thetrail. to connection its and downtown trail- new experience, pedestrian and Gateway welcoming more local First, this intersection. be placed at should friendly amenities Current Site Portal and Gateway and Portal 36 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Current Site placed atplaced location this include awater station and abench. Alarge culture and of history Trenton. amenities Other that could be information systems, trail on and local the information on the that includes a map and information about downtown Trenton, southeastOn the corner, a large should kiosk placed sign be Proposed Modification entryway intoentryway downtown Trenton. banner or gateway arch to added clearly be could also mark the Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 37 Proposed Modification Proposed Modification Current Site Current Site In an effort to market to and and to market to effort an In and the community inform Trail Trenton’s about trail users could the city status, Town banners Town Trail place the downtown throughout specific locations at and/or the Riverwalk.like Walkability and Walkability Public Amenities 38 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan 1 Building Form Awnings Building Form andPublicRealmElements Gibbs, Robert. Principles of Urban Retail PrinciplesGibbs, Robert. Planning andDevelopment. John of Wiley &Sons,Inc. (2012) guidelines to transform an outdated storefront is shown at right. through adoption the of guidelines. design An example of using design bestcanbe implemented These practices zoning the local in code or GibbsRobert in buildings, storefronts “public (the and sidewalks realm”) as noted by bestThe forseveral followingpractices the design highlights section of thriving retail environment. environmenta pedestrian-friendly that attracts tourists and creates a storefronts,the tree canopy work —all and together sidewalks to create elements of buildings the —as well as character the and pattern of Trenton Trail Town initiative. The density, size and architectural The look and feel of downtown Trenton are elements critical the of • • • include: brand,particular and bring attention to business. the Practices Best Awnings should definethe first-level storefront, reinforce a business’s

allowed on front the flap ratherthan the on top-sloped awning. Lettering should limited be to eight inches inheight and only Color should limited be to two colors. illuminated should not permitted. be brand. Awnings constructed of plastic and internally butglass shouldthe reflect overall character the of business Materials should constructed from be canvas, cloth, steel or Principles of Urban Retail Planning and Development. 1 Proposed Modification Current Site Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 39 Plant trees near or on common property lines. lines. property common on or near trees Plant Sidewalks should be wide enough to allow pedestrians to pass pass pedestrians to allow beSidewalks to wide enough should limited accommodate to as well as comfortably another one dining. and displays outside wide. beSidewalks 16 feet 8 to should the side of the sunny sidewalks be on located should Wider block. species. tree Select native window and storefronts block that trees bushy short Avoid displays.

• Sidewalks are both the first and last impression for visitors of a of visitors for impression last and both the first Sidewalks are distract sidewalks be not designed general, should to In business. other and windows the storefront from visitors of the attention design elements. • • • • • Street trees provide many benefits to both the natural and built built and to natural both the benefits many provide trees Street contribute can trees street of thepresence businesses, For environment. goods can and quality offer stores downtown that the perception to streets beautiful time walking along spend more to visitors encourage shops. visiting and Sidewalks Trees Street Keep displays simple; don’t overcrowd. don’t simple; displays Keep the store’s allow to open window the display the of back Keep be to visible. interior face the sidewalk.Primary should doors be practical. whenever recessed should the street facing Doors At least 60% of first-level storefronts facing the primary the facing sidewalk storefronts first-level 60% of least At glass. be transparent should Internally illuminated signs should be prohibited. should signs illuminated Internally building. of the character reflect the should Designmaterials Signs should be limited to one square foot of signage for each each for signage of foot square one to be limited should Signs storefront. of foot linear be 10 inches. higher than no should Lettering Awnings should be no more than six to eight feet deep and have a have deep feet and eight six to than be more no should Awnings 25 degrees. than more no of pitch Awnings should complement the character of the building and and the building of the character complement should Awnings elements. architectural cover not should

• • • • • • • advertise goods, add help can doors and windows designCareful of and Doors the store. into people draw and the street, to interest to opportunity an are and safety a sense of also provide windows design. Best and Practices include: form the building’s reinforce support continuity along a corridor, but also reflect the individuality also reflect individuality the but a corridor, along continuity support Best Practices include: business. each of • • • should scaled. choices Sign properly be designed and well should Signs • Windows and Doors Windows Signs 40 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Project already have alandscaped median. opportunities for mid-blockcrossings inblocks that the Trenton Village Theatre. Considerother signs at themid-blockmedianinfront of crosswalks andtemporary pedestrian crosswalk Work withlocal road agency to placebumpouts, a wall mural denoting Trenton as a Trail Town. Work withabusinessowner to get permissionfor Trenton. could alsowelcome trail users into downtown Trenton. Alarge arch orotherphysical features (including amap)aboutthetrail anddowntown andalargelandscaping, kioskwithinformation Features could includeamore defined crosswalk, intersection ofElizabeth Drive and Walnut. improve the"Gateway Experience" at southeast Work withWayne County andtheCityto restroom andsignkiosk. an accessiblekayak launch,kayak rack, portable trailhead should include an accessible parking spot, River Water Trail at theWest Road road end.The Establish atrailhead for theDetroit Heritage Approach: Design Trenton Trail Town ActionPlan Completed In Progress Priority Timeframe Lead Agent Possible Partners Estimate Cost Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 41 Cost Cost Estimate Possible Partners Possible Lead Agent Timeframe Priority In Progress Completed Completed Trenton Trail Town Action Plan Town Trail Trenton Design Approach: Place additional sharrow marking along its current marking along its current Place additional sharrow configuration. street Place an information kiosk about the Detroit Heritage Heritage kiosk about the Detroit Place an information Park. Rotary at Trail Water River Place three or four interesting, Trenton themed bike themed bike Trenton interesting, or four Place three downtown. throughout locations strategic at racks Establish a façade improvement program. improvement a façade Establish Work with the City to discuss incorporating Building discuss incorporating with the City to Work zoning ordinance. in the Practices Best Form Place the Iron Belle Trail/DLG "fathead" pavement pavement "fathead" Belle Trail/DLG Place the Iron through the City as indicated markings throughout DLG. from efforts ongoing Project 42 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Recommendations Economic Vitality • • • • • • of tourist trail and needs working business with local the community. trail tourists. Part of effort this will require gettingbetter a understanding and recruit businesses new to citizens meet of needs the local both and Economic vitality is process the of helping to expand existing businesses outdoor seating options. Continue to encourage restaurateurs local to provide and expand business outreach and marketing plan. Use marketing the recommendations listed plan inthe to develop a Trenton. possibilitythe of another retail (small) operation indowntown Trenton. Work with Riverside Kayak to Connection explore anRecruit outdoor merchandise or bike store to downtown in Trenton. stories about positive during experiences visits their and/or stays Interview frequent users trail and out-of-town users trail to get Industry Association. sheet could include broad national statistics from Outdoor the to business owners or inpresentations. used If fact the needed, economic impact of trails inTrenton that distributed easily can be results, on survey develop the sheetBased on fact abasic the visit. and approximately how much and time money spent they on their what visit their entailed eat shop), (e.g., didthey didthey ameal, ofsense is who visiting inTrenton, trail the where are they from, Develop and to users trail that administer helps asurvey get a Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 43 Cost Cost Estimate Possible Partners Possible Lead Agent In Progress Timeframe Priority Completed Economic Vitality Vitality Economic Based on the survey results, develop a basic fact sheet sheet a basic fact develop results, Based on the survey can that in Trenton impact of trails on the economic or used in business owners to be easily distributed could include fact sheet needed, the If presentations. Outdoor Industry from the statistics national broad Association. users trail and out-of-town users trail frequent Interview experiences during their about positive stories get to in Trenton. stays visits and/or to store or bike merchandise an outdoor Recruit Kayak with Riverside Work Trenton. downtown the possibility of another (small) explore to Connection Trenton. downtown in operation retail to the plan in listed recommendations Use the marketing a business outreach and develop the basis for establish plan. and marketing and to provide restaurateurs local to encourage Continue options. seating their outdoor expand Develop and administer a survey to trail users that helps helps that users trail to a survey and administer Develop where Trenton, in the trail a sense of who is visiting get (e.g., eat did they their visit entailed what from, are they much time how shop) and approximately a meal, did they on their visit. spent they and money Trenton Trail Town Action Plan Town Trail Trenton Theme: Project 44 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Recommendations Promotion • • • • • committeeadvisory should following: do the citizens of Trenton are aware of it and what it can offer. The Trenton’s Trail Town identity may not unless the realized be welcoming Trail Town environment.potential full The of is to convince Trenton residents that have they an active and The first component of an effective promotional campaign cooperative promotional strategy. regional and users trail tourists trail requires an effective and However, marketing Trenton’s unique characteristics to retail promotions, events special and marketing campaigns. positive images of downtown Trenton though advertising, to Trenton the community. promotion Good can create Promotion identity the sell and will promise of aTrail Town vehicular wayfinding signs. (at Park) Elizabeth and West the road-end Road on future Include Detroit the Heritage River Water Trail trailhead vehicular wayfinding signs. Detroit River International Wildlife on trailhead Refuge future Include Iron the at Park trailhead Belle/DLG Elizabeth and the Develop aunique “Trenton Trail Town” logo. downtown banner system. Include “Trail Town” themes or “welcome users” trail on the in photos), and for activities trail inpromotional use materials. enjoying downtown Trenton, (include retail staff services local Hire aphotographer to pictures take of and people walking • • •

throughout community the and region. amenities that given can be away at key public venues Create abrochure about Trenton’s trails and Trail Town amenities into Buzz”, “The the Trenton’sparks and magazine.rec Incorporate Trail the Town logo and adescription of Trail Town and recreation page of its website. language and pictures about network trail the under parks the Business Association and City. the The City should add also Town initiative/amenities into website the pages of Trenton the Incorporate Trail the Town logo and adescription of Trail the Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 45 Work with a restaurant or retailer to offer 10% off or off food 10% offer to retailer or a restaurant with Work into helmet” their bike who trail users “wear to merchandise the establishment. celebration. Town Trail annual an hold to Continue could be that events downtown-related different Brainstorm the trail systems. incorporate or on located trail systems Trenton about information more Include the in Trail) Water River Heritage the Detroit (including Magazine. Trails Michigan a portable man to high-school students of a team Hire during booth the trail in Elizabeth to next Park informational books on menu and maps out them pass have and the summer restaurants. Trenton’s to cyclists. shipping free offer to shops retail Encourage to weather relate to meteorologists television Detroit with Work trail activities. possible the trail and/or about Trib in the Trenton columns guest publish to Continue trail users. of impact and the trail system

• • • • • • • • Place the new Trail Town logo (decals) in the window or door of of door or (decals) logo the in window Town the newPlace Trail trail-friendly retailers. or trail-related store. retail one least in at apparel DLG get to Work Explore an opportunity to route a portion of the annual 5K/10K the annual of a portion route to opportunity an Explore the trail system. on run in Trenton into theme” a “trail incorporate to local with retailers Work displays. window storefront Identify opportunities to give talks and make public appearances appearances public talks make give and to opportunities Identify events. key at initiative Town the Trail behalf of on Bakery other (or Elliot’s Corner or the Custard with Work after meal desert named other a sandwich, or get to restaurants) trail theme). the trail (or School others District Public (and the Trenton with Work into and on the trail a field trip have to the region) within Trenton. downtown Create an event/tour of the trail systems designed just for local for designed just the trail systems of event/tour an Create officials. for designed just the trail systems of event/tour an Create service the local regional of and industry. employees Ask local restaurants to put a map of Trenton (and regional) regional) (and Trenton of a map put to local restaurants Ask areas. in their waiting trails Town Trail and Trails Trenton’s about a brochure Create the local key and be can businesses placed at that amenities Refuge. Wildlife International River Detroit Consider developing a special Trail Town display at the Public the Public at display Town a special Trail developing Consider Hall. City Library or

• • • • • • • • • • • • 46 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Project Theme: Trenton Trail Town ActionPlan the PublicLibrary orCityHall. Consider developing aspecialTrail Town display at region. key publicvenues throughout thecommunity and Trail Town amenitiesthat can be given away at Create abrochure aboutTrenton’s trails andthe of theTrail Town“The Buzz”. amenitiesinto the Incorporate theTrail Town logo andadescription and recreation page ofits website. pictures aboutthetrail network under theparks pages. TheCityshouldalsoadd language and Trenton Business Association andCity website of theTrail Town initiative/amenities into the Incorporate theTrail Town logo andadescription road-end onfuture vehicular wayfinding signs. trailhead (at Elizabeth Park) andtheWest Road Include theDetroit Heritage River Water Trail signs. Refuge trailhead onfuture vehicular wayfinding Park andtheDetroit River International Wildlife Include theIron Belle/DLG trailhead at Elizabeth Develop aunique“Trenton Trail Town” logo. users” onthedowntown bannersystem. Include “Trail Town” themesor“welcome trail activities forusein promotional materials. (includeretailservices staff inphotos), andtrail walking andenjoying downtown Trenton, local Hire aphotographer to take pictures ofpeople Promotion Completed InProgress Priority Timeframe Lead Agent Possible Partners Estimate Cost Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 47 Cost Cost Estimate Possible Partners Possible Lead Agent Timeframe Priority In Progress Completed Promotion Promotion Continue to publish guest columns in the Trenton Trenton columns in the to publish guest Continue and impact of trail system about the trail Trib users. Work with Detroit television meteorologists to to meteorologists television with Detroit Work possible trail and/or trail the to weather relate activities. Work with a restaurant or retailer to offer 10% off offer to or retailer with a restaurant Work their “wear who users trail to or merchandise food helmet” the establishment. into bike celebration. Town Trail to hold an annual Continue events downtown-related different Brainstorm the trail on or incorporate be located could that systems. trail Trenton about information Include more River Heritage (including the Detroit systems Magazine. Trails in the Michigan Trail) Water man a to students of high-schools a team Hire in to the trail booth next informational portable them during the summer and have Park Elizabeth on Trenton’s and menu books pass out maps restaurants. to shipping free offer to shops retail Encourage cyclists. Theme: Project Trenton Trail Town Action Plan Action Town Trail Trenton 48 CHAPTER 4 | ACTION PLAN Trenton Trail Town Master Plan Funding Sources Land and Water Conservation Fund Michigan Recreation Passport Grant Michigan Natural Resources Trust Fund Michigan Department of Natural Resources (DNR) While funding and sources change vary over time, following the is alist of potential sources available as of 2018. October www.michigan.gov/dnr-grants and grant requests must $30,000-$100,000. between be among recreation providers. A 50 percent match is required recreation, universal access, or coordination and cooperation community outdoor recreation, greeninoutdoor technology In recent years, for focus the grants the on has trails, been in order to outdoor fund recreation facility development. The National (NPS)distributes funds the Service Parkto DNR www.michigan.gov/dnr-grants Master Plan. grant Online applications are due April 1st each year. required inaddition to an updated Five-Year Parks and Recreation importance or beauty. scenic Aminimum 25 percent match local is for public recreation or for protection of land for its environmental then granted back to agencies qualifying to acquire and develop lands royalties from operations extraction on state lands.funds These are The DNR fromfundsoversees sale the of oil, gas andand leases mineral www.michigan.gov/dnr-grants existing parks, but development the of parks new is eligible. projects. The program on is renovatingfocused and improving are granted then back agencies to qualifying for development users addto acar’s registration). of A portion revenues the Passport motor (the vehicle for permit state park entrance that The DNR oversees of from funds Recreation the sale the

Michigan Department of Transportation (MDOT) Michigan Coastal Zone Management Program Iron Belle Trail Development Transportation Alternatives Program www.michigan.gov/ogl has supported avariety of water efforts trail across state. the and resilient, vibrant, and sustainable communities, coastal and The program supports healthy and productiveecosystems coastal resources of Michigan’s Great coast and Lakes connecting waters. Great promotes Lakes management wise of cultural the and natural ManagementThe Coastal Program DNR’s inthe of the Office provide safe alternative transportation options. Through TAP, that enhance Michigan’s intermodal transportation system and streetscapes, and historic preservation of transportation facilities grantfederal program that funds projects such as multi-use paths, The TransportationAlternatives Program (TAP) is acompetitive www.michigan.gov/dnr funding was allocated to development of Iron the Trail. Belle among other things. It marked third the straight year that state trail segments,new signage, and environmental impact studies, feasibility studies, preliminary engineering and construction of Trail through its non-motorized program. trail The projects included grants to 16applicants along prescribed route the of Iron the Belle western Upper Peninsula. In DNR 2017,the awarded $350,000in biking routes Isle from Belle inDetroit to Ironwood inMichigan’s trail nation,in the encompassing more than of 2,000 miles hiking and Michigan’s Iron Trail Belle aspires longest the to be state-designated

Trenton Trail Town Master Plan CHAPTER 4 | ACTION PLAN 49 Local municipal financing tools, like Tax Increment Financing (TIF), Financing Increment Tax tools, like Local financing municipal especially areas. in urban alsocan be used fund trail improvements, to also Community be local secured regional may from and Funding advocacy organizations, recreation trail and regional Foundations, staff Municipal local groups. and conservation friends groups, a or even volunteers, interested members, staff DDA members, be can in researching especially writer helpful grant professional initiative. Town a local behalf of Trail on grants writing and also is local with businesses partnerships and relationships Building Local initiative. Town Trail your critical in securing for funding hotels/ and outfitters breweries, (especiallybusinesses restaurants, and events special trail-related be sponsor willing to may resorts) the be on take willing to may local businesses Furthermore, activities. services. support and trail amenities building and providing of cost of interest a wide variety local involve leaders can that more The trail planning in the water individuals and stakeholders groups, it will theseto different be likely secure from funding more the effort, sources. Local Tools Local

The Rivers, Trails and Conservation Assistance Program provides provides Program Assistance and Conservation Trails Rivers, The planning recreation and conservation of network a large to access organizations, non-profit groups, community for professionals in the design assist to local and governments tribes, state and and places protected and rivers to access improve that trails of competitively are Applications opportunities. recreation create criteria. program meets with the application well how on evaluated community. In addition, communities can apply for “major grants” of of grants” “major for apply can communities addition, In community. safety other sidewalks, build and crosswalks help $250,000 to to up safely. school more to get to students allow would infrastructure that www.saferoutesmichigan.org www.michigan.gov/mdot by the is administered program to (SRTS) School Routes Safe The purposeSRTS The of the MDOT. and Administration Highway Federal more and school safer walking to and bicycling make to is program “mini- for apply can schools the program, Under children. for appealing walking their within of a culture build help $25,000 to to up of grants” www.nps.gov/orgs/rtca/index MDOT has access to federal transportation funds to support support to funds transportation federal to MDOT access has transportation offering by development place-based economic life. of quality improving and walkability promoting choices, proposed for required is local match 20 percent A minimum online. basis ongoing an on accepted are applications and projects Rivers, Trails and Conservation Assistance Program Program Assistance and Conservation Trails Rivers, National Park Service (NPS) Park Service National Safe Routes to School to Routes Safe TRENTON TRAIL TOWN MASTER PLAN APPENDIX TOOLKIT A: RESOURCES FOR LOCAL OFFICIALS

Local officials play an important role in developing and supporting a robust Trail Town initiative. Ideally, local officials will work to help convene key stakeholders and mobilize local Trail Town activities and development efforts. Furthermore, local officials help guide and support the development and maintenance of public amenities that support trail users. This Toolkit is designed to help local officials launch a local Trail Town initiative.

Local Officials can include both elected and appointed officials as well as municipal staff members. Examples include: • City Council • Planning Commission • Recreation Board • Historic Preservation Commission • City Manager • Public Works Director • Parks and Recreation Director • Economic Development Director

In this Toolkit: Existing Businesses, Services and Public Trail Town Designation Sample Resolution Amenities Inventory Form A sample resolution of support for the Trail Town Identify the local businesses, services and amenities in designation, to be adopted by your town’s legislative body. your community that contribute to creating a vibrant Trail Town atmosphere. What is a Trail Town? One-Page Handout A one-page handout about what it means to be a Trail Sidewalks Evaluation Form Town that local officials can use at public meetings and Evaluate the location, condition and opportunities to distribute to interested parties. improve your community’s sidewalk system.

Complete Streets Sample Resolution A sample Complete Streets resolution that could be adopted by your town’s legislative body.

Trail Towns | Toolkit A: Resources for Local Officials 2 EXISTING BUSINESSES, SERVICES & AMENITIES Inventory Form

Trail Towns should have the businesses and services that both long-distance users and day users need and enjoy when they aren’t on the trail. The checklist below is designed to help you quickly identify what businesses and services already exist in your community. The chart at the bottom of the page is designed to help you identify specific services, amenities and businesses in your community and their proximity to your trail system.

Existing Businesses, Services and Amenities Checklist EAT SLEEP SHOP SERVICES AMENITIES Bar ⃝ Airbnb, Inc. ⃝ Bookstore ⃝ ATM/Banking ⃝ Restrooms ⃝ Brewery ⃝ Camping ⃝ Campstore ⃝ Discounts for Hikers ⃝ Showers ⃝ Coffee Shop ⃝ Hostel ⃝ Gas Station ⃝ Laundry ⃝ Storage ⃝ Grocery Store ⃝ Hotel ⃝ Hardware Store ⃝ Pharmacy/Medical ⃝ Lockers ⃝ Ice Cream Shop ⃝ Motel ⃝ Souvenir Shop ⃝ Library (w/ Internet) ⃝ Marked Crosswalks ⃝ Restaurant ⃝ Barber/Salon ⃝ Post Office ⃝ Pedestrian Signs ⃝ Shuttle ⃝ Drinking Fountains ⃝ Uber ⃝ Wayfinding Signs ⃝ NOTES

Existing Businesses, Services and Public Amenities Inventory Form

Name Type Proximity to Trailhead Owner Name Owner Contact Information

Trail Towns | Toolkit A: Resources for Local Officials SIDEWALKS Evaluation Form

In many communities, a series of smaller trails, pathways and/or sidewalks lead users from the main trail into the downtown. The condition of these sidewalks is very important. Sidewalks provide for safe passage throughout the town, provide a first impression for trail users, and contribute to the viability of the local retail market. This form should be used to evaluate the condition of the sidewalk system in your community. Sidewalks Key Roles Within the Downtown: 1. Sidewalks provide the first and last impression for visitors. 2. Sidewalks should not distract from the storefront windows. 3. Sidewalks bring more trail users through the community. Best Practices 1. Sidewalks should be 8 to 16 feet wide, or wide enough to allow pedestrians to pass another comfortably as well as to accommodate limited outside displays and dining. 2. Wider sidewalks should be located on the sunny side of the block. Evaluation of Sidewalk Sections Address/Block: Address/Block: Adjacent Establishment: Adjacent Establishment: Evaluation: Evaluation:

Opportunities for Improvement: Opportunities for Improvement:

Address/Block: Address/Block: Adjacent Establishment: Adjacent Establishment: Evaluation: Evaluation:

Opportunities for Improvement: Opportunities for Improvement:

Address/Block: Address/Block: Adjacent Establishment: Adjacent Establishment: Evaluation: Evaluation:

Opportunities for Improvement: Opportunities for Improvement:

Address/Block: Address/Block: Adjacent Establishment: Adjacent Establishment: Evaluation: Evaluation:

Opportunities for Improvement: Opportunities for Improvement:

Trail Towns | Toolkit A: Resources for Local Officials COMPLETE STREETS Sample Resolution

The following Complete Streets resolution could be adopted by the planning and legislative bodies of your community. The following language is just an example; your community may wish to include additional language and/or adopt additional Complete Streets policies.

WHEREAS, What are Complete Streets? “Complete Streets” are defined as a design framework that enables safe and Complete Streets are designed convenient access for all users, including pedestrians, bicyclists, transit riders, and operated to enable safe and drivers of all ages and abilities; access for all users, including pedestrians, bicyclists, motorists WHEREAS, and transit riders of all ages and “Complete Streets” are achieved when transportation agencies routinely plan, abilities. Complete Streets make design, construct, operate, and maintain the transportation network to improve it easy to cross the street, walk to travel conditions for all users in a manner consistent with, and supportive of, the shops, and bicycle to work. surrounding community; - Smart Growth America

WHEREAS, streets that support and invite multiple uses, including safe, active, and ample space for pedestrians, bicycles, and transit are more conducive to the public life and efficient movement of people than streets designed primarily to move automobiles;

WHEREAS, increased walking and bicycling offers the potential for improved public health, economic development, a cleaner environment, reduced transportation costs, enhanced community connections, and more livable communities; and

WHEREAS, the [insert state] Legislature has passed “Complete Streets legislation that requires the [insert state] Department of Transportation and local governments to consider all legal users in transportation related projects; Example of a Complete Street in Ann Arbor, Michigan. Photo Courtesy of Michigan Municipal League and Michigan Complete NOW, THEREFORE, LET IT BE RESOLVED Streets. that the [insert community] [insert name of board or commission] hereby declares its support of “Complete Streets” policies and to the extent feasible [insert community] will incorporate “Complete Streets” design considerations and practices as a routine part of infrastructure planning and implementation;

BE IT FURTHER RESOLVED that [insert community] is open and willing to explore ways of planning for, designing, constructing, operating and maintaining “Complete Streets” infrastructure, including non-motorized trails, with neighboring municipalities wherever feasible to offer connections to regional transportation and recreational assets.

Trail Towns | Toolkit A: Resources for Local Officials TRAIL TOWN DESIGNATION Sample Resolution

The following sample resolution of support can be adopted by the legislative body of your community.

City/Town of ______, ______. WHEREAS, The City/Town of ______is in close proximity to [the Trail];

WHEREAS, the trail provides a year-round source of pleasure and recreation to the citizens and visitors of our community;

WHEREAS, many of the citizens in and around our community are becoming more health conscious and are turning to exercise as one of the major tools for maintaining a healthy body and mind;

WHEREAS, our community offers a variety of outdoor and cultural experiences to residents and visitors;

WHEREAS, available supporting services and facilities such as lodging and restaurants make our community an outstanding heritage and nature-based tourism destination;

NOW THEREFORE, the City/Town of ______, ______, does hereby proclaim to be a TRAIL TOWN and further encourages all residents and visitors to enjoy the trail.

ATTEST: ______IN WITNESS WHEREOF, I have hereunto set my hand and seal this City Clerk _____ day of ______,

______SEAL. Legislative Chief

Trail Towns | Toolkit A: Resources for Local Officials WHAT IS A TRAIL TOWN?

A Trail Town is a community that supports trail users with services, promotes the trail system to its citizens, and embraces trails as a resource to be protected and celebrated. Basic elements of a Trail A Trail Town meets both the needs of trail users and the residents of the Town strategy: community. A Trail Town has the physical amenities that support trail users such as wayfinding signs, wide sidewalks, well-marked crosswalks, public • Entice trail users to get off restrooms, drinking fountains, and benches. A Trail Town should also have the the trail and into your town. business amenities that appeal to and support both long-distance hikers and • Welcome trail users to your day-hikers (e.g., restaurant, brewery, motel, ice cream shop and boutique-style town by making information shops). Long-distance hikers will likely seek additional business amenities about the community readily such as a laundromat, campground, café with internet, camp store (to secure available at the trailhead additional supplies) and post office (to mail supplies). and key entryways into the community. HOW DOES A COMMUNITY DEVELOP INTO A TRAIL TOWN? • Make a strong and safe connection between your While there are a number of different ways in which local communities can town and the trail. organize to create a local Trail Town Program, the most common method • Educate local businesses on has been to use the “Four Point Approach” developed by the National Main the economic benefits of Street Center of the National Trust for Historic Preservation. meeting the needs of trail users. 1. Organization. Establish consensus and cooperation by building • Recruit new businesses or partnerships among various groups that have a stake in the local trail expand existing businesses system and the downtown. to fill gaps in the goods or Design. services that trail users want 2. Gets the Trail Town into top physical shape to create a safe and and need. appealing environment. • Support and promote a “trail 3. Economic Vitality. Helping existing businesses expand and friendly” and “pedestrian recruiting new businesses to respond to current trail activities and friendly” character of the market forces. town. • Work with neighboring 4. Promotion. Sells the image and promise of a Trail Town to all prospects. chapters and communities to promote the trail as a regional tourist destination. • Expand the local trail volunteer network and build additional capacity.

Trail Towns | Toolkit A: Resources for Local Officials TOOLKIT B : RESOURCES FOR LOCAL BUSINESSES TOOLKIT B : RESOURCES FOR LOCAL BUSINESSES

Local business owners and staff from local community and economic development organizations also play an important role in developing and supporting a robust Trail Town initiative. Local businesses owners function as Trail Town ambassadors, welcoming trail users into the town and supplying much-needed services. Local business owners also welcome trail users by maintaining their buildings, having open storefronts, and using attractive signage. Local business owners can work with local officials to implement design guidelines and standards that create a viable downtown. This Toolkit is designed to help local officials and business owners evaluate the aesthetic of the downtown and evaluate business operations. Community and economic and development organizations can also help volunteers and local officials include the Trail Town initiative in local marketing materials, collectively organize business owners, attract business opportunities, provide funding for Trail Town projects, and provide additional support and training on economic Trail Town initiatives.

Local Community and Economic Development Organizations may include: • Chamber of Commerce • Downtown Development Authority (DDA) • Main Street Program • Convention and Visitors Bureau (CVB) • Merchants Association

In this Toolkit:

Best Practices for Awnings, Windows and Business Operations Assessment Checklist Doors A brief assessment form to gauge how well businesses in Self-assess the awnings, windows and doors of your your town collectively serve trail users. downtown business compared to recognized best management practices.

Best Practices for Signs Self-assess the signage of your downtown business compared to recognized best management practices.

Trail Towns | Toolkit B: Resources for Local Businesses Trail Towns | Toolkit B: Resources for Local Businesses 9 AWNINGS, WINDOWS & DOORS Best Practices

Awnings Key Roles Within the Downtown:

1. Define the first-level storefront.

2. Reinforce the store's brand.

3. Bring attention to the business. Best Practices ⃝ Materials should be constructed from canvas, cloth, steel, or glass and should reflect the overall character of the business brand.

⃝ Awnings constructed of plastic and internally illuminated should not be permitted.

⃝ Color should be limited to two colors.

⃝ Lettering should be limited to eight inches in height and only allowed on the front flap rather than on the top-sloped awning.

⃝ Awnings should complement the character of the building and should not cover architectural features.

⃝ Awnings should be no more than six to eight feet deep and have a pitch of no more than 25 degrees.

Windows & Doors Key Roles Within the Downtown:

1. Help advertise goods.

2. Reinforce building form.

3. Add interest to pedestrians.

4. Draw people into the store.

5. Provide a sense of safety. Best Practices ⃝ At least 60% of first-level storefronts facing the primary sidewalk should be transparent glass .

⃝ Keep displays simple, do not overcrowd.

⃝ Keep the back of the display window open to allow the store 's interior to be visible.

⃝ Primary doors should face the sidewalk.

⃝ Doors facing the street should be recessed whenever possible .

Trail Towns | Toolkit B: Resources for Local Businesses SIGNS Best Practices

Signs Key Roles Within the Downtown: 1. Signs should be well-designed.

2. Signs should be properly scaled.

3. Signs should support continuity, but it is important to encourage individuality.

Best Practices ⃝ Signs should be limited to one square foot of signage for each linear foot of storefront .

⃝ Lettering should be no higher than 10 inches.

⃝ Internally illuminated signs should be prohibited .

⃝ Design materials should reflect the character of the building .

NOTES/EXAMPLES

Trail Towns | Toolkit B: Resources for Local Businesses BUSINESS OPERATIONS Assessment Checklist

Local businesses that will be of interest to the trail user will be primarily serviced-based. Therefore, the operation and degree of services collectively provided by local businesses is very important to creating a vibrant Trail Town atmosphere and viable retail market. The following checklist is designed to quickly assess operations as they relate to trail users.

Business Operations Assessment Checklist

Is the Central Business District easily identified? Are the downtown businesses clustered in a compact area? Yes ⃝ NO ⃝ Yes ⃝ No ⃝

Some Most No Businesses All Businesses N/A Businesses Businesses

1) Do business hours match customer needs (i.e., open late and on weekends)?

⃝ ⃝ ⃝ ⃝ ⃝ 2) Do businesses clearly indicate that they're open?

⃝ ⃝ ⃝ ⃝ ⃝ 3) Do businesses accept credit/debit cards?

⃝ ⃝ ⃝ ⃝ ⃝ 4) Are business hours posted on the front door or window?

⃝ ⃝ ⃝ ⃝ ⃝ 5) Are business signs clearly visible and well-designed?

⃝ ⃝ ⃝ ⃝ ⃝ 6) Is the merchandise and store clean and well-kept?

⃝ ⃝ ⃝ ⃝ ⃝ 7) Do businesses encourage window shopping?

⃝ ⃝ ⃝ ⃝ ⃝ 8) Are there window displays that show off the town's heritage?

⃝ ⃝ ⃝ ⃝ ⃝ 9) Are there window displays that show off the NCNST?

⃝ ⃝ ⃝ ⃝ ⃝ 10) Do businesses cross promote?

⃝ ⃝ ⃝ ⃝ ⃝ 11) Do businesses offer out-of-town shipping for large items?

⃝ ⃝ ⃝ ⃝ ⃝ 12) Do shops offer information on the town/region?

⃝ ⃝ ⃝ ⃝ ⃝ 13) Do shops carry souvenirs related to the town?

⃝ ⃝ ⃝ ⃝ ⃝ 14) Do shops carry souvenirs related to the NCNST?

⃝ ⃝ ⃝ ⃝ ⃝ 15) Do restaurants, coffee shops, ice cream shops, and bars have outdoor seating?

⃝ ⃝ ⃝ ⃝ ⃝ 16) Are customers generally greeted warmly when they walk in the door?

⃝ ⃝ ⃝ ⃝ ⃝ 17) Can employees answer questions about the town or region?

⃝ ⃝ ⃝ ⃝ ⃝ 18) Can employees answer questions about the NCNST?

⃝ ⃝ ⃝ ⃝ ⃝ 19) Can employees give directions to the NCNST?

⃝ ⃝ ⃝ ⃝ ⃝

Trail Towns | Toolkit B: Resources for Local Businesses

TOOLKIT C: RESOURCES FOR VOLUNTEERS Volunteers are often the backbone of a trail system. Volunteers can help to build and maintain trails, bridges and other structures; lead outings and facilitate outreach events; recruit new volunteers; support and lead fundraising efforts; and manage relationships with land managers and public officials. In many communities, volunteers have served as the primary lead for a local Trail Town initiative. This toolkit is designed to provide trail volunteers with the resources and materials needed to kick- start a local Trail Town initiative. In this Toolkit: Trail-to-Town Assessment Form Assess the elements of the trail-to-town connection between the trail system and the Central Business District. Community Celebration Inventory Form Identify the festivals, celebrations and events that occur in your community. Local Media Inventory Form Identify each media outlet in your community. Writing a Press Release Template A sample press release that can be used to highlight your town’s designation as a Trail Town. This also includes a guide on how to construct a press release. Existing Marketing Material Inventory Form Identify and assess the marketing materials that are already being used in your community. Trail Town Advisory Committee Form Identify your local Trail Town Advisory Committee members.

North CountryNorth CountryTrail Association Trail Association Trail Town Trail Handbook Town Handbook | Toolkit |C: Toolkit Resources C: Resources for Local for Chapters Local Chapters 14 TRAIL-TO-TOWN Assessment Form

The following form is designed to assess the elements of the trail-to-town connection between the trail system and your town’s Central Business District.

1. TRAILHEAD The TRAILHEAD is the point at which the trail users access the trail and the community by road. Amenities Checklist YES NO YES NO YES NO Bathrooms ⃝⃝ Parking ⃝⃝ Potable Water ⃝⃝ Condition: Condition: Condition:

Wi-Fi ⃝⃝ Benches ⃝⃝ Vending Machine ⃝⃝ Condition: Condition: Condition:

Trash Receptacles ⃝⃝ Directional Signs ⃝⃝ Picnic Tables ⃝⃝ Condition: Condition: Condition:

Welcome Sign ⃝⃝ Trail Map ⃝⃝ Shelter ⃝⃝ Condition: Condition: Condition:

Art ⃝⃝ Lighting ⃝⃝ Condition: Condition:

Kiosk Area to Identify Area Amenities and Businesses Condition:

Is the TRAILHEAD welcoming?

Other comments:

2. PORTAL The PORTAL is the point at which trail users exit the trail to visit the nearby town. YES NO YES NO YES NO Directional Signs ⃝⃝ Is the area clean? ⃝⃝Is it clear where the portal begins? ⃝⃝ Condition: Condition: Condition:

What type of PORTAL is present (e.g., trail extension, dirt path, concrete sidewalk) and what is the condition?

Is the PORTAL welcoming?

Other comments:

3. PATHWAY The PATHWAY is the corridor that connects the Portal to the Central Business District. YES NO YES NO YES NO Is the pathway buffered from Does it feel safe? ⃝⃝ ⃝⃝ Is the area clean? ⃝⃝ traffic? Notes: Notes: Condition:

What type of PATHWAY is present (e.g., trail extension, dirt path, concrete sidewalk) and what is the condition?

Are there community/business amenities along the pathway?Trail If so,Towns list them.| Toolkit C: Resources for Volunteers

Is it clear you are on the PATHWAY?

Is the PATHWAY welcoming?

Other comments:

4. GATEWAY The GATEWAY is the point at which the trail user enters the Central Business District. YES NO YES NO YES NO

Is the area clean? ⃝⃝ Is there directional signage? ⃝⃝Is the pathway buffered from traffic? ⃝⃝ Condition: Condition: Notes:

Is it clear where the GATEWAY is located?

Is the GATEWAY welcoming?

Other comments:

5. CENTER The CENTER is the Central Business District and offers good and services to the trail user. YES NO YES NO YES NO Is it walkable? ⃝⃝ Is the area clean? ⃝⃝Does it feel safe? ⃝⃝ Notes: Notes: Notes:

Is the CENTER welcoming?

Other comments:

6. NODE A NODE is a point of interest along or near the pathway. 1.

2.

3. 1. TRAILHEAD The TRAILHEAD is the point at which the trail users access the trail and the community by road. Amenities Checklist YES NO YES NO YES NO Bathrooms ⃝⃝ Parking ⃝⃝ Potable Water ⃝⃝ Condition: Condition: Condition:

Wi-Fi ⃝⃝ Benches ⃝⃝ Vending Machine ⃝⃝ Condition: Condition: Condition:

Trash Receptacles ⃝⃝ Directional Signs ⃝⃝ Picnic Tables ⃝⃝ Condition: Condition: Condition:

Welcome Sign ⃝⃝ Trail Map ⃝⃝ Shelter ⃝⃝ Condition: Condition: Condition:

Art ⃝⃝ Lighting ⃝⃝ Condition: Condition:

Kiosk Area to Identify Area Amenities and Businesses Condition:

Is the TRAILHEAD welcoming?

Other comments:

2. PORTAL The PORTAL is the point at which trail users exit the trail to visit the nearby town. YES NO YES NO YES NO Directional Signs ⃝⃝ Is the area clean? ⃝⃝Is it clear where the portal begins? ⃝⃝ Condition: Condition: Condition:

What type of PORTAL is present (e.g., trail extension, dirt path, concrete sidewalk) and what is the condition?

Is the PORTAL welcoming?

Other comments:

3. PATHWAY The PATHWAY is the corridor that connects the Portal to the Central Business District. YES NO YES NO YES NO Is the pathway buffered from Does it feel safe? ⃝⃝ ⃝⃝ Is the area clean? ⃝⃝ traffic? Notes: Notes: Condition:

What type of PATHWAY is present (e.g., trail extension, dirt path, concrete sidewalk) and what is the condition?

Are there community/business amenities along the pathway? If so, list them.

Is it clear you are on the PATHWAY?

Is the PATHWAY welcoming?

Other comments:

4. GATEWAY The GATEWAY is the point at which the trail user enters the Central Business District. YES NO YES NO YES NO

Is the area clean? ⃝⃝ Is there directional signage? ⃝⃝Is the pathway buffered from traffic? ⃝⃝ Condition: Condition: Notes:

Is it clear where the GATEWAY is located?

Is the GATEWAY welcoming?

Other comments:

5. CENTER The CENTER is the Central Business District and offers good and services to the trail user. YES NO YES NO YES NO Is it walkable? ⃝⃝ Is the area clean? ⃝⃝Does it feel safe? ⃝⃝ Notes: Notes: Notes:

Is the CENTER welcoming?

Other comments:

6. NODE A NODE is a point of interest along or near the pathway. 1.

2.

3.

Trail Towns | Toolkit C: Resources for Volunteers COMMUNITY CELEBRATION Inventory Form

Giving presentations, hosting displays or facilitating tours at festivals, celebrations and special events in your community is a great way to promote the Trail Town initiative. This form is designed to help volunteers identify and track the special and unique festivals, celebrations and events that take place in the community.

Community Events, Festivals and Celebrations

Event

EVENT:

DESCRIPTION/ACTIVITIES:

DATES:

ORGANIZER:

CONTACT:

Event

EVENT:

DESCRIPTION/ACTIVITIES:

DATES:

ORGANIZER:

CONTACT:

Event

EVENT:

DESCRIPTION/ACTIVITIES:

DATES:

ORGANIZER:

CONTACT:

Trail Towns | Toolkit C: Resources for Volunteers LOCAL MEDIA Inventory Form

Marketing is an essential way to promote trail use and the Trail Town initiative. Volunteers and local officials should build relationships with local media, explain to them what local leaders are doing to develop the Trail Town initiative, and explain how the media can help. The following form is designed to help identify each media outlet in your community.

Local Media Outlets Organization and Contact Information

NAME: TYPE (newspaper, television, etc.):

CONTACT:

POSITION:

ADDRESS:

PHONE:

EMAIL:

WEBSITE:

CONTACT FOR (press release, editorial, advertisement, etc.):

Organization and Contact Information

NAME: TYPE (newspaper, television, etc.):

CONTACT:

POSITION:

ADDRESS:

PHONE:

EMAIL:

WEBSITE:

CONTACT FOR (press release, editorial, advertisement, etc.):

Organization and Contact Information

NAME: TYPE (newspaper, television, etc.):

CONTACT:

POSITION:

ADDRESS:

PHONE:

EMAIL:

WEBSITE:

CONTACT FOR (press release, editorial, advertisement, etc.):

Trail Towns | Toolkit C: Resources for Volunteers WRITING A PRESS RELEASE Template Guide

One way to promote your local Trail Town initiative is to submit articles to the local press about recent activities and accomplishments. The follow guide can be used to help construct a press release that is both succinct and insightful.

Let recipients know when you want them to publicize your information. Usually it’s immediately, but you can also prescribe a date/time of your choosing. FOR IMMEDIATE RELEASE – PLEASE FORWARD

Contact(s) should be well informed on the Contacts: press release and its subject matter, and Mary Montague, Village of Treadwell, 231‐444‐5555, willing and able to be contacted. Always [email protected] include phone number AND email, and Carl Crawford, [chapter name] North Country Trail Association, 231-333-7777, use the contact information that is most [use chapter e-mail @northcountrytrail.org] immediate for the contact (e.g., if they use a cell phone more often than they answer their office phone, use the cell). Make it as Treadwell achieves National Trail Town quick and easy as possible for press to reach your contacts. status Include a headline. The best are short and to the point, but also intriguing. A headline can North Country Trail Association designation recognizes also be used as the subject line on an email Treadwell’s advanced efforts to embrace trails and serve trail distribution (i.e., “News Release: Treadwell users; community celebration planned for May 14. achieves National Trail Town status”).

Include a subhead with a brief, accurate TREADWELL, Mich. – May 2, 2016 – The Village of Treadwell has been preview of the release’s contents and any designated a National Trail Town by the North Country Trail Association important dates or deadlines. (NCTA) in recognition of local efforts to promote trails and serve users of the North Country Trail. Familiarize yourself with common journalistic style guides such as that of The North Country Trail is the longest National Scenic Trail in the nation, the Associated Press (AP). A release leads stretching for 4,600 miles across seven states from New York to North with a dateline that includes the town Dakota. According to the NCTA, a Trail Town is a community along the name in all capital letters, followed by an North Country Trail that “supports hikers with services, promotes the Trail abbreviation of the state where the town to its citizens, and embraces the Trail as a resource to be protected and is located (for all but the largest, most well- celebrated.” known cities). Note that the journalistic abbreviations for states are not the same as Treadwell’s own celebration of its new Trail Town status will be held postal abbreviations; lists of AP Style state Saturday, May 14, beginning with a group hike from the Treadwell abbreviations can be found online. Also Trailhead beginning at 9:30 a.m. Festivities continue in the Village Square include the date of your release. Following from 12 p.m. to 5 p.m. and include trail information and maps, food some of these basic guidelines will make vendors, children’s activities, and a sidewalk sale. your release more professional and, more importantly, make it easier for journalists According to Mary Montague, Treadwell village council preContinued....sident, the to use your information. National Trail Town designation is part of an ongoing community effort that brings together local government officials, business owners and trail enthusiasts to collaborate on trail‐related issues and opportunities, including services for trail users and ways to promote and market Treadwell’s relationship with the trail.

Trail Towns | Toolkit C: Resources for Volunteers FOR IMMEDIATE RELEASE – PLEASE FORWARD

Contacts: Mary Montague, Village of Treadwell, 231‐444‐5555, [email protected] Carl Crawford, [chapter name] North Country Trail Association, 231-333-7777, [use chapter e-mail @northcountrytrail.org] Treadwell achieves National Trail Town status

North Country Trail Association designation recognizes Treadwell’s advanced efforts to embrace trails and serve trail users; community celebration planned for May 14.

TREADWELL, Mich. – May 2, 2016 – The Village of Treadwell has been designated a National Trail Town by the North Country Trail Association (NCTA) in recognition of local efforts to promote trails and serve users of the North Country Trail.

The North Country Trail is the longest National Scenic Trail in the nation, stretching for 4,600 miles across seven states from New York to North Dakota. According to the NCTA, a Trail Town is a community along the North Country Trail that “supports hikers with services, promotes the Trail to its citizens, and embraces the Trail as a resource to be protected and celebrated.”

Treadwell’s own celebration of its new Trail Town status will be held Saturday, May 14, beginning with a group hike from the Treadwell Trailhead beginning at 9:30 a.m. Festivities continue in the Village Square from 12 p.m. to 5 p.m. and include trail information and maps, food vendors, children’s activities, and a sidewalk sale.

According to Mary Montague, Treadwell village council president, the National Trail Town designation is part of an ongoing community effort that brings together local government officials, business owners and trail enthusiasts to collaborate on trail‐related issues and opportunities, including services for trail users and ways to promote and market List the content of your release (the who, Treadwell’s relationship with the trail. what, where, when, why and how) in order of importance from top to bottom, so if a “The national designation is a great honor, and it will help draw attention to journalist wants to shorten your information all the great things we’re doing here in Treadwell,” Montague said. “Our for publication, the most important details community loves the trail and it just makes sense to share that enthusiasm won’t be omitted. Include quotes from with others.” prominent people involved in the effort, and include avenues for additional information For more information on Treadwell’s Trail Town activities, visit the village (contact information, office locations). website at www.treadwellmi.gov. For more information on the North Country Trail, visit the NCTA website at www.northcountrytrail.org.

About the North Country Trail Association “Boilerplate” information about the group(s) The North Country Trail Association (NCTA) unites individuals, affiliated involved in your effort can be added to the trail groups, local chapters, corporate sponsors and others linked in support end of your release. Journalists can refer of building and maintaining the North Country National Scenic Trail, and to this if they or their audiences want basic telling its story. A not‐for‐profit membership organization of volunteers information about the organization(s) along the seven‐state trail and elsewhere, the NCTA partners with the involved. National Park Service in bringing the North Country Trail to local communities. NCTA chapters support members as they “adopt” and maintain a section of trail, sponsor hikes and other social events in local trail communities, and plan and conduct major trail‐building projects. For more information visit northcountrytrail.org.

North Country Trail Association Trail Town Handbook | Toolkit C: Resources for Local Chapters EXISTING MARKETING MATERIALS Inventory Form

Marketing is an essential way to promote trail use and the Trail Town initiative. This form is designed to identify and assess the marketing materials that are already being used in your community.

Existing Marketing Materials Organization and Contact Information

TYPE (brochure, book, website):

ORGANIZATION:

CONTACT:

PHONE:

EMAIL: DOES IT MENTION TRAILS? YES ⃝ NO ⃝ DOES IT MENTION THE NCNST? YES ⃝ NO ⃝ IF YES, DESCRIBE: IF YES, DESCRIBE:

Organization and Contact Information

TYPE (brochure, book, website):

ORGANIZATION:

CONTACT:

PHONE:

EMAIL: DOES IT MENTION TRAILS? YES ⃝ NO ⃝ DOES IT MENTION THE NCNST? YES ⃝ NO ⃝ IF YES, DESCRIBE: IF YES, DESCRIBE:

Organization and Contact Information

TYPE (brochure, book, website):

ORGANIZATION:

CONTACT:

PHONE:

EMAIL: DOES IT MENTION TRAILS? YES ⃝ NO ⃝ DOES IT MENTION THE NCNST? YES ⃝ NO ⃝ IF YES, DESCRIBE: IF YES, DESCRIBE:

Trail Towns | Toolkit C: Resources for Volunteers TRAIL TOWN Advisory Committee Form

The Trail Town Advisory Committee should consist of at least one public official and a wide range of community stakeholders and interested citizens. The following form is designed to help identify and list your local Trail Town Advisory Committee. It’s also a handy sign-in sheet for meetings. TRAILNCT TOWN Trail Town ADVISORY Advisory COMMITTEECommittee Area of Name/Title Affiliation Phone Email Interest*

*Possible Areas of Interest include: Education, Promotion, Volunteers, Signage, Downtown, Design, Events, Press

Trail Towns | Toolkit C: Resources for Volunteers