DOCSLIB.ORG

Kesko Oyj Pörssitiedote 16

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Kesko Oyj Pörssitiedote 16 KESKO CORPORATION STOCK EXCHANGE RELEASE 15.05.2002 AT 08.00 1(13) INTERIM REPORT 1-3/2002 PROFIT BEFORE EXTRAORDINARY ITEMS EUR 12 MILLION Kesko Group´s net sales for the period from 1 January to 31 March 2002 were EUR 1,450 million, which is 1.3 percent more than in the previous year (EUR 1,432 million). The Group’s profit before extraordinary items was EUR 12.4 million (EUR 0.7 million). Earnings per share were EUR 0.10 (EUR 0.01). Equity per share was EUR 15.03 (EUR 15.31). The figures are unaudited. Market review According to the advance information, the volume of wholesale trade in Finland in January-February 2002, adjusted for the annual number of trading days, increased by 1.8% over the corresponding period of the previous year. The increase in the retail trade was 1.7%. In 2002, the wholesale trade is expected to grow by 3.0% and the retail trade by 2.5% (Research Institute of the Finnish Economy). Consumer prices are forecast to rise by less than 2%, private consumption by about 2.5% and private investments to decrease by about one percent in 2002. According to Statistics Finland’s consumer survey in April, Finnish consumers’ confidence in their own finances was strong. The confidence in the Finnish economy was also strengthening. Favourable economic development has continued in the Baltic countries. According to the European Union’s forecast, the GDP will grow this year by about 4.7% in Estonia, by about 4.5% in Latvia and by about 3.5% in Lithuania. Structural change is progressing rapidly in the trading sector in these countries and those retail stores that operate in chains are increasing their share of total sales. The value of the total grocery market is forecast to increase to EUR 4.5 billion this year. In Sweden, investments in housing production are estimated to grow by about 3% and in other construction by about 10%. Private consumption is estimated to grow more rapidly in 2002 than in the previous year. Net sales and performance Net sales Kesko Group´s net sales for the period from 1 January to 31 March 2002 were EUR 1,450 million, which is 1.3 percent more than in the previous year (EUR 1,432 million). This growth in sales can be attributed to favourable developments in the domestic and foreign operations of Kesko Food. 2 Net sales by division 1-3/2002 1-3/2001 Change EUR million EUR million % Kesko Food 811 758 7.0 Rautakesko 153 172 -10.8 Kesko Agro 154 162 -5.0 Keswell 146 154 -5.3 VV-Auto 126 130 -2.5 Kaukomarkkinat 70 73 -4.0 Other units - eliminations -10 -17 - Group total 1,450 1,432 1.3 Exports and foreign operations accounted for 7.4% (5.4%) of net sales during the review period. The growth in the proportion of foreign operations in the Group’s net sales can mainly be attributed to the growth in the foreign operations of Kesko Food. Performance The Group´s profit before extraordinary items and taxes was EUR 12.4 million (EUR 0.7 million), which was 0.9 percent of net sales (0.1%). The Group´s operating profit was EUR 12.2 million (EUR -0.4 million). The operating profit includes profits and losses from sales of fixed assets and business operations and value adjustments to a total value of EUR 3.5 million (EUR -0.4 million). The increase in the Group´s operating profit was mainly attributable to the progress of the chain reform and the cost savings initiated. The Group´s financial income and expenses were EUR 0.2 million (EUR 1.1 million). Earnings per share were EUR 0.10 (EUR 0.01). Equity per share was EUR 15.03 (EUR 15.31). Operating profit by division 1-3/2002 1-3/2001 Change EUR million EUR million % Kesko Food 9.3 -4.2 - Rautakesko -1.7 -1.8 3.3 Kesko Agro 1.6 1.7 -8.3 Keswell -11.6 -11.9 3.0 VV-Auto 5.1 5.5 -4.8 Kaukomarkkinat 2.5 1.5 63.8 Common operations 7.0 8.8 -17.6 Group’s operating profit 12.2 -0.4 - Net financial income 0.0 1.0 - Associated companies 0.2 0.1 61.4 Profit before extraordinary items 12.4 0.7 - 3 The operating profit of common operations includes the operating profit from real estate. Common operations also include the net expenses or income of other common operations, as well as Group items such as corporate management expenses and amortisation on consolidation. Investments The Group´s investments totalled EUR 33.3 million (EUR 47.9 million), which is 2.3% (3.3%) of net sales. Investments in the buildings, fixtures and information technology of retail stores totalled EUR 27.1 million, while investments in the real estate, fixtures and information technology of Kesko’s and subsidiaries’ wholesale operations amounted to EUR 6.2 million. Finance Cash flow from operating activities was EUR -61.8 million (EUR -51.1 million) and from investing activities EUR-1.0 million (EUR -31.8 million). At the end of the review period the equity ratio was 52.8 percent (55.4%). The interest-bearing net debt was EUR 243.5 million (EUR 264.5 million). Liquid assets totalled EUR 91.7 million (EUR 30.5 million). Personnel The Group’s average number of employees in the review period was 11,761 (10,761), divided as follows: 1-3/2002 1-3/2001 31.3.2002 Kesko Food 5,941 4,798 7,019 Rautakesko 1,138 1,173 1,321 Kesko Agro 738 668 786 Keswell 2,461 2,375 3,162 VV-Auto 110 110 113 Kaukomarkkinat 799 841 815 Others 574 796 621 Total 11,761 10,761 13,837 (The comparable figures have been adjusted to correspond with the new organisation. In calculating the average number of employees, part-time employees have been converted to full-time employees in relation to their working hours.) The total number of employees increased overall, mainly because of the expansion of Kesko Food’s, Rautakesko’s and Kesko Agro’s operations in the Baltic countries and Rautakesko’s operations in Sweden. The number of Kesko Food employees in Finland increased due to the establishment of new K-citymarket hypermarkets, while Keswell’s 4 retailing subsidiaries Interwell Oy and Jättipörssi Oy also increased the total number of employees in the company. On the other hand, the number was decreased by the outsourcing of service and support activities. At the beginning of June 2001, the majority shareholding (80%) of the Group’s IT company, Tietokesko Oy, was sold to TietoEnator Corporation, which decreased the Group’s number of employees by 170. The number of Rautakesko employees in Finland declined due to the establishment of a logistical joint venture with the Finland Post Corporation. At the beginning of March 2002, Carrols Oy sold the Carrols hamburger chain, decreasing the average number of Kesko Food employees by about 350. The Group employed 2,157 persons (1,156) abroad. Development of divisions Kesko Food Kesko Food´s net sales were EUR 811 million, an increase of 7.0% over the corresponding period in 2001. The foreign subsidiaries’ net sales were EUR 36.6 million and their share of total net sales was 4.5%. The operating profit was EUR 9.3 million (EUR -4.2 million). The main factors contributing to the increased profit were the growth in sales and the progress of chain operations. On the other hand, investments in the expansion of business operations in the Baltic countries decreased the operating profit. The investments of Kesko Food totalled EUR 15.2 million, of which investments in the retail store network were EUR 12,9 million. In Finland, the chain operations of K-food stores have progressed satisfactorily during the period. The effects of the new business operations system are gradually beginning to show. There are, however, great differences in the retail sales development of individual K-stores. The combined sales of K-food stores increased by 3.4%. Sales progressed best in the K-superstore chain, by 11.1%. At the end of March 2002, the total number of K-food stores in Finland was 1,149. The net sales of Citymarket Oy, which carries out the non-food trade in the K-citymarket hypermarkets, were EUR 72.7 million, representing a decrease of 3.9%. The operating loss was EUR 6.4 million (EUR 6.7 million). During the first quarter of the year, the general development of the non-food trade remained at the level of the previous year. Sales of new K-citymarket stores have started well. The expansion of Kesko Food’s operations in the Baltic countries is progressing according to plan. Estonia’s first Citymarket was opened in Pärnu in February and the first Citymarket in Tallinn will be opened in late 2002. The Säästumarket hard discounter chain has 35 retail stores in Estonia. In addition, Kesko Food also has in Estonia three Supernetto stores and a logistical centre that serves the expanding network of retail stores. Kesko Food’s share of the Estonian food trade was about 20% at the beginning of the year. The second Citymarket in Latvia was opened in the Krasta area in Riga at the end of March. 5 The net sales of Kespro Ltd, which provides services to catering customers, kiosks, service stations and restaurants, increased by 4.7%, despite the decrease by three in the number of cash-and-carry outlets compared with the same period in 2001.
Load more

Recommended publications
  • Etunimi Sukunimi
    FAST FOOD SHOULD LOOK GOOD Scanburger’s New Corporate Visual Identity Ville Kuusimaa Bachelor’s thesis December 2017 Degree Programme in International Business Option of Marketing Management ABSTRACT Tampereen ammattikorkeakoulu Tampere University of Applied Sciences Degree Programme in International Business Option of Marketing Management KUUSIMAA, VILLE: Fast Food Should Look Good Scanburger’s New Corporate Visual Identity Bachelor's thesis 32 pages, appendices 8 pages December 2017 The aim of this thesis is to reflect on the new corporate visual identity which was creat- ed for a Finnish fast food hamburger chain Scanburger in late 2016. Scanburger is a Finnish owned fast food chain with 120 restaurants from which 110 are franchisee oper- ated. The chain has operated for 21 years and has had a proper visual identity renewal in the early 2000s followed by some progress in the 2010s. The main reason the renewal was made was due to several researches stating that Scanburger’s visual identity along with restaurant design pleasantness was poor in the eyes of consumers. The thesis explores how the chain has previously looked and visually communicated, what changes were made why these decisions were made. Information concerning fast food corporate visual identities are evaluated, researched and compared. This thesis concludes by putting all the bits of new visual identity in to a graphic guide- line for the use of chain management, franchisees and advertising agencies. A thorough explanation of what a graphic guideline is, how it is formed and what it needs withhold is followed. The conclusions also state that the chain needs thorough brand book which is tool for the chain management and franchisees for social media activities, verbal and written communication and better explains what are Scanburger’s values.
    [Show full text]
  • Kesko's Year 2002
    KESKO’S YEAR 2002 Kesko’s year 2002 Kesko Corporation, Satamakatu 3 FIN-00016 Kesko, Helsinki, Finland. Tel. +358 10 5311 Business ID 0109862-8 www.kesko.fi Kesko’s vision and mission Kesko’s vision Kesko is the leading provider of services in the trading sector. Kesko’s mission Kesko, working together with its partners, creates trading services that are highly valued by customers. Our business divisions: • Kesko Food Ltd: groceries trade • Rautakesko Ltd: building and interior decoration supplies trade • Kesko Agro Ltd: agricultural and machinery trade • Keswell Ltd: home and speciality goods trade • VV-Auto Oy: car and spare parts trade • Kaukomarkkinat Oy: international technical trade, branded product trade Kesko's main operating areas are Finland, Sweden and the Baltic countries. Our core competence areas: • creation of new trading systems and store types • purchasing and logistics services •marketing • development of retail store network Contents 3 Year 2002 in short Divisions 46 Corporate governance 4 Kesko’s values 24 Kesko Food 49 Risk management 5 Divisions in brief 28 Rautakesko 50 Shares and shareholders 6 Review by the President and CEO 32 Kesko Agro 57 Information about Kesko for investors 8 Strategy 36 Keswell 58 Board of Directors on 31 December 2002 10 Kesko’s operating environment 40 Kaukomarkkinat 60 Corporate Management Board on 31 December 2002 14 Personnel 43 VV-Auto 62 Addresses and subsidiary information 18 Corporate responsibility at Kesko 65 Information for shareholders 22 Brands 66 Recognition for work 23 Real estate The financial statements for 2002 are published in a separate report. Spokesman/Libris 2003, photos: Petri Artturi Asikainen Artturi 2003, photos: Petri Spokesman/Libris 3 Year 2002 in short Net sales increased and profit improved significantly.
    [Show full text]
  • Culture Answers 3
    1. Who is the national composer of Finland ? Jean Sibelius Kaija Saariaho Mikael Agricola 2. Where in Finland can you find « joiku » singers ? in Helsinki in Lapland in Pohjanmaa 3. Who is Karita Mattila ? Finnish opera singer Finnish javelin thrower Finnish TV chef Culture 1. Jean Sibelius Jean Sibelius 1865-1957 is the most internationally well-known Finnish composer. 2. In Lapland Joiku is a form of improvised song strongly linked with Saami culture. 3. Finnish opera singer After winning the BBC singer of the world competition, Karita Mattila has become an internationally recognized artist in the leading opera houses of the world. Answers 1. Which Finnish band won the Eurovision Song Contest 2006 ? HIM Lordi PMMP 2. Which of these is a Finnish band ? Paramore My Chemical Romance Nightwish 3. Which Finnish artist won the first Finnish Idols competition ? Anna Abreu Hanna Pakarinen Culture Maija Vilkkumaa 1. Lordi Lordi is a hard rock band formed in 1986 whose trademark is their theatrical « monster » dress. 2. Nightwish Nightwish is a heavy metal band formed in 1996 which combines a symphonic style with high vocals. 3. Hanna Pakarinen Hanna Pakarinen won Finland’s first Idols competition in 2004 and represented Finland in the Eurovision Song Contest with the song Leave Answers me alone. 1. What is the Ateneum in Helsinki ? an opera house an art museum a health spa 2. Who is Alvar Aalto ? a Finnish composer a Finnish actor a Finnish architect 3. What is Ivana Helsinki ? a Finnish cinema a Finnish shopping centre a Finnish fashion house Culture 1.
    [Show full text]
  • Spar Finland Annual Report 1997
    Spar Finland ANNUAL REPORT 1997 CONTENTS INFORMATION FOR SHAREHOLDERS Spar Finland 1997 1 Annual General Meeting Chief Executive’s review 2 The 1998 Annual General Meeting of Spar Finland plc sharehol- Retailer operation 4 ders will be held on Thursday 16 April 1998 in the auditorium of Own stores 5 Spar Finland, Tiilenpolttajankuja 5, Vantaa, commencing at 2.00 SPAR group 6 pm. Shareholders wishing to attend the Meeting should inform the company no later than 4.00 pm on Tuesday 14 April 1998, EUROSPAR 8 tel. +358 205 32 6034. SUPERSPAR 10 Shareholders may attend the AGM who have registered them- SPAR market 12 selves in the Company’s shareholder register maintained by the SPAR express 14 Finnish Central Securities Depository Ltd. no later than 9 April Rabatti 16 1998. Shareholders whose shares have not been transferred to the Financial statements December 31, 1997 book-entry securities system may also attend the AGM on con- Report by the Board of Directors 18 dition that such shareholders were registered in the Company’s Profit and loss accounts 21 shareholders register before 23 September 1994. In such a case, Balance sheets 22 the shareholder must present at the AGM their share certifica- Cashflow statements 24 tes, or other evidence that their shareholding rights have not Notes to the financial statements 25 been transferred to the book-entry securities system. Shares and shareholders 33 Per share data 35 Dividend payment Five years in figures 36 The Board will propose that a dividend of FIM 4.00 on K and A Distribution of profit 37 Series shares be distributed for the financial year ending on 31 Auditors’ report 37 December 1997.
    [Show full text]
  • Management of Hybrid Organisations: a Case Study of a Retailing 'Network Organization'
    MANAGEMENT OF HYBRID ORGANISATIONS: A CASE STUDY OF A RETAILING ‘NETWORK ORGANIZATION’ A Competitive Paper for IMP 2001 Lasse Mitronen, M.Sc. and Kristian Mölleri, Professor of Marketing Helsinki School of Economics and Business Administration FINLAND ABSTRACT Hybrid organisations pose important theoretical and managerial questions. We examine a large Finnish retail organisation in order to identify and understand the challenges of hybrids or network organisations in a retailing context. The governance forms and processes identi- fied in the case organisation are discussed with a help of a proposed conceptual framework. We believe that the identified managerial implementations of these governance modes and processes will help us to understand also other hybrid organisations and the management of hybrids in general. Key words: retailing, hybrid organisations, network management, governance structures i Corresponding author: Kristian Möller, Helsinki School of Economics and Business Administration, Department of Marketing POB 1210, FIN- 00101 Helsinki, FINLAND. Tel. +358 9 4313 8515, fax. + 358 9 4313 8660, email: [email protected]. 1 INTRODUCTION Over the years increasing research has focused on interorganizational business relationships. These studies have primarily concentrated on the relationships between buyers and sellers, on interorganizational co-operation and coordination, and business networks. The extant re- search is characterized by different disciplinary backgrounds. Authors interested in the eco- nomic efficiency of interorganizational governance draw heavily from transaction cost eco- nomics. Those concentrating more on the behavioral and dynamic aspects of business relationships use often social exchange theory (Möller & Wilson, 1995; Möller 1994). The IMP-driven research has further expanded the focus into networks of organizations and into the evolution of networks (Håkansson & Snehota 1995).
    [Show full text]
  • Kesko Corporation’S Board of Directors and Profit Divisions Was Redefined
    Kesko - News Stock Exchange Release 7 June 2000 at 11.00 hours KESKO’S INTERIM REPORT 1.1.-30.4.2000 Kesko Group’s net sales for the period from 1 January to 30 April 2000 totalled EUR 1,976 million, which was 0.9% more than during the corresponding period in 1999 (EUR 1,959 million). The Group’s profit before extraordinary items during the period was EUR 31.7 million (EUR 28.4 million), which is 1.6% of net sales (1.4%). Earnings per share were EUR 0.27 (EUR 0.23). Equity per share was EUR 14.56 (EUR 15.15). The figures are unaudited. Market review The trading sector developed better than expected during the first four months of the year. According to advance information from Statistics Finland, the volume of wholesale sales, adjusted for the annual number of trading days, increased by 2.3% during January-March from the previous year. The volume of retail sales increased by 4.5%. According to the inquiry of the Federation of Finnish Commerce and Trade, retail sales, car trade excluded, grew by 4.4% in January-March, while sales of consumer goods increased by 4.8% during the same period. The year 2000 is expected to be the seventh successive year of growth for the trading sector. The Research Institute of the Finnish Economy estimates that output in the wholesale trade will grow by 5%, in retail trade by 4% and in car trade by 7%. The same institute estimates that private consumption will grow by nearly 4% this year.
    [Show full text]
  • Kesko Corporation Annual Report 1998
    KESKO ANNUAL REPORT 1998 Contents Kesko 1998 .............................................. 1 Kesko in brief ................................................... 1 Review by the Chairman and CEO .................. 2 Kesko’s functions and role ................................ 4 Kesko’s vision, strategy and values .................... 6 Changes in the operating environment ............. 8 Organisation ................................................... 10 Business operations ............................. 11 Profit divisions in brief ................................... 11 Foodstuffs Division ........................................ 12 Home and Speciality Goods Division ............. 16 Builders’ and Agricultural Supplies Division .. 20 Kaukomarkkinat and VV-Auto ....................... 24 Resource Division and Finance and Administration Division ............. 26 Personnel ........................................................ 28 Kesko and the environment ............................ 29 Financial statements ........................... 30 Report by the Board of Directors ................... 30 Calculation of key indicators .......................... 37 Group in figures ............................................. 38 Income statement ........................................... 40 Statement of cash flows .................................. 41 Balance sheet .................................................. 42 Notes to the financial statements .................... 44 Proposed distribution of profit ....................... 52 Auditors’ report
    [Show full text]
  • Kesko Vuosikertomus 1997
    Vuosikertomus 1997 Perusarvomme Asiakastyytyväisyys on tulos onnistuneesta palve- lusta ja laadukkaista tuotteista. Se luo ja varmis- taa pysyvän asiakassuhteen. Yrittäminen merkitsee luottamusta yrittäjyyteen ja omaan osaamiseen sekä ahkeruutta, halua kehittyä työssä ja tahtoa tehdä tulosta. Tuloksellisuus tarkoittaa hyvää taloudellista tulosta ja korkeaa toiminnan laatua. Yhteistoiminta - K-ryhmän sisäinen ja ulkoinen - parantaa siihen osallistuvien kilpailukykyä ja tulosta. Jatkuva uudistuminen merkitsee asiakkaiden tarpeiden ja uusien mahdollisuuksien aktiivista hyödyntämistä, avointa ja rohkeaa suhtautumis- ta uuteen sekä toiminnan jatkuvaa kehittämistä. Vastuullisuus ja rehellinen toimintatapa mahdol- listavat täysipainoisen ja aktiivisen toiminnan muuttuvassa yhteiskunnassa. Ihmisen arvostus, toisista ihmisistä välittäminen ja hyvä yhteishenki luovat toimivan työyhteisön. Vuoden 1997 keskeiset tapahtumat Kesko-konsernin organisaatio uudistettiin. Konsernin ja tulos- ryhmien johtaminen erotettiin toisistaan. Liiketoiminta jakau- tuu neljään kaupalliseen tulosryhmään, kahteen taloushal- linnon tulosryhmään ja konsernijohtoon palveluyksiköineen. Marraskuussa käynnistetty Plussa-kanta-asiakasmarkkinointi lähti käyntiin menestyksellisesti. Kertomusvuoden lopussa Plussa-kortteja oli noin 1,4 miljoonalla asiakkaalla. Plussa- järjestelmä kokoaa K-ryhmän ja yhteistyökumppanien tarjon- nan asiakasta hyödyttäväksi kokonaispaketiksi. Plussa-järjes- telmän uskotaan edelleen kasvattavan K-ryhmän vähittäis- kauppojen myyntiä sekä lisäävän myös
    [Show full text]
  • FY 2000 Country Commercial Guides: Finland
    U.S. Department of State FY 2000 Country Commercial Guides: Finland The Country Commercial Guides for Finland as prepared by U.S. Embassy Helsinki and was released by the Bureau of Economic and Business in July 1999 for Fiscal Year 2000. International Copyright, U.S. and Foreign Commercial Service and the U.S. Department of State, 1999. All rights reserved outside the United States. TABLE OF CONTENTS EXECUTIVE SUMMARY ECONOMIC TRENDS AND OUTLOOK POLITICAL ENVIRONMENT MARKETING U.S. PRODUCTS AND SERVICES LEADING SECTORS FOR U.S. EXPORTS AND INVESTMENT TRADE REGULATIONS, CUSTOMS, AND STANDARDS INVESTMENT CLIMATE TRADE AND PROJECT FINANCING BUSINESS TRAVEL ECONOMIC AND TRADE STATISTICS APPENDIX A: - Country data APPENDIX B: - Domestic economy APPENDIX C: - Trade APPENDIX D: - Investment statistics U.S. AND COUNTRY CONTACTS APPENDIX E: - U.S. and country contacts MARKET RESEARCH AND TRADE EVENTS APPENDIX F: - Market research APPENDIX G: - Trade event schedule This Country Commercial Guide (CCG) presents a comprehensive look at Finland’s commercial environment, using economic, political and market analysis. The CCGs were established by recommendation of the Trade Promotion Coordinating Committee (TPCC), a multi-agency task force, to consolidate various reporting documents prepared for the U.S. business community. Country Commercial Guides are prepared annually at U.S. Embassies through the combined efforts of several U.S. government agencies. I: EXECUTIVE SUMMARY Situated in northern Europe, Finland is a country with an open market economy; about 40 percent of GDP comes from foreign trade. Finland’s membership in the EU (1995) has resulted in a further opening of the markets to international companies.
    [Show full text]
  • Aldata Solution Oyj Stock Exchange Bulletin 1(15) 1 March 2001 9.00 Am (EET)
    Aldata Solution Oyj Stock Exchange Bulletin 1(15) 1 March 2001 9.00 am (EET) ALDATA SOLUTION OYJ’S FINANCIAL STATEMENTS FOR 2000 • Net sales 50.8 MEUR, up 58 % • Operating profit before goodwill amortization 3.5 MEUR • Profit before extraordinary items 2.3 MEUR • Profit before extraordinary items targeted to grow 4-5 times in 2001 • Gross margin targeted to double in 2001 • Net sales targeted to grow 55-65 % in 2001 Market conditions Market conditions developed during 2000 as the company envisaged. Demand for retail solutions increased in Sweden and Norway, which was reflected in Aldata’s net sales. The retail solutions market did not grow in Finland during 2000. The next peak in domestic growth is likely to be visible in the years 2002-2004, when the next investment wave could take place. In continental Europe the largest growth potential in the years ahead will be realized when large retail chains replace their own systems with the standardized product solutions developed by companies like Aldata. M-commerce is still in its infancy and forecasting trends in this segment is a challenging task. The potential of this market, however, is enormous and Aldata is excellently placed to gain a leading position through its strong expertise in retail software systems. Data collection was adversely affected by the Y2K phenomenon in 2000 and the decline in demand for IT systems that it caused in Finland. This market should develop more favourably during 2001. Aldata Group’s operations during 2000 Aldata’s consolidated net sales increased 58 % during 2000 to 50.8 MEUR (32.2 MEUR).
    [Show full text]
  • Finnish Market Entry Planning of Franchising Kungfu Catering
    Yun Liu FINNISH MARKET ENTRY PLANNING OF FRANCHISING KUNGFU CATERING Degree Programme in International Business and Marketing Logistics 2011 FINNISH MARKET ENTRY PLANNING OF FRANCHISING KUNGFU CATERING Liu, Yun Satakunnan ammattikorkeakoulu, Satakunta University of Applied Sciences Degree Programme in International Business and Marketing Logistics April 2011 Nurmela, Sakari Number of pages: 69 Key words: franchise, foreign market entry planning, marketing mix, supply chain, Finnish fast food market, Chinese culture ____________________________________________________________________ The purpose of this thesis was to carry out a market entry planning by franchising Kungfu catering in Finland. Kungfu catering was a typical Chinese fast food restaurant, of which there was a gap in Finnish fast food market. McDonald‟s and Hesburger were succesful examples of franchise business, experiences of those 2 restaurants were used for reference to create a suitable franchise strategy for Kungfu Finland. Finnish market entry planning of Kungfu Finland has been explained from several angles to support author‟s sucessful idea. Primary data and secondary data have been collected by using questionaire, interview, observation and document review methods. Document review from books, online document, ebrary, etc. was used to build up theoretical background and information of McDonald‟s. Document review was to collect academic support about Finnish market, Finnish fast food market development, international marketing research, marketing objective, franchise strategy, marketing mix. What‟s more, marketing objective, franchise strategy, segmentation, targeting, positioning, and marketing mix of McDonald‟s were gathered through document review as well. On the other hand, manager of Hesburger Rauma and regional manager of Kungfu Zhuhai have been interviewed with structured questionnaire, together with author‟s observation, a mass of information of those 2 restaurants were obtained.
    [Show full text]
  • 31.3.2001 Kesko Group´S Net
    KESKO CORPORATION STOCK EXCHANGE RELEASE 09.05.2001 AT 08.00 1(17) KESKO´S INTERIM REPORT 1.1.-31.3.2001 Kesko Group´s net sales for the period from 1 January to 31 March 2001 amounted to EUR 1,432 million, which is 1.6 percent less than in the corresponding period of the year 2000 (EUR 1,455 million). The Group´s profit before extraordinary items in January-March was EUR 0.7 million (EUR 14.8 million). Earnings per share were EUR 0.01 (EUR 0.12). Equity per share was EUR 15.31 (EUR 15.89). The information is unaudited. Market review According to advance information, the volume of Finnish wholesale sales excluding the car trade increased by 5.9 percent compared with the previous year. The corresponding increase in retail sales was 5.1 percent. The trade in the car sector decreased by 9.5 percent. The year 2001 is expected to be the eighth successive year of growth for the trading sector. An inquiry made by the Federation of Finnish Commerce and Trade shows that wholesale sales excluding the car trade will grow by 5.5 percent and retail sales by 4.0 percent. Consumer prices are forecast to increase by about two percent in 2001. In March 2001, the annual change in consumer prices was 2.9 percent. In 2001, private consumption is expected to grow by 3.8 percent and private investments by 7.5 percent. Economic growth continued favourably in the Baltic countries at the beginning of the year. Gross domestic products are expected to increase by 4-6 percent during the first three months of the year.
    [Show full text]