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Journal of Business Case Studies – January/February 2010 Volume 6, Number 1 It Isn’t What I Thought It Would Be: The Hesburger Case Ronald J. Patten, DePaul University, USA Hannu Seristo, Helsinki School of Economics, Finland ABSTRACT A person’s initial exposure to another country can be an unnerving experience. This case provides such an exposure and gives substantial information about the country being visited. In addition, a specific business practice is experienced and compared with a similar, but not identical experience in the home country. Keywords: Finland, Canada, travel, business practices, culture INTRODUCTION n entrepreneur decides to explore a possible extension of his business by visiting another country with the thought of offering that location to his clients. His experiences provide both insight as well as frustration. A AN OPPORTUNITY Sigmund Abernathy operates a travel agency in Ottawa, Ontario, in Canada. Being an imaginative entrepreneur, he is constantly looking for new ways to gain customers. Recently, his thoughts had turned to Finland. Since Canada is a northern country, Sigmund reasoned that Canadians would be comfortable traveling to other northern countries. Further, since some of his customers had enjoyed traveling to and in Alaska, in the United States, he thought they would enjoy traveling in Finland as well. After all, Alaska and Finland tend to both be located a reasonably similar distance from the equator. Before going any further with his idea, Sigmund decided to do some research about Finland. Here is what he found: Finland is a country of only 5 million people who speak a rather strange language, Finnish. -
Salt Lake City 2002
SALT LAKE CITY 2002 The Games of the XIX Winter Olympiad. February 8-24, 2002. Salt Lake City, USA. 1 ALPINE SKIING MEN Downhill: 2.Lasse Kjus (Norway) Giant slalom: 3.Lasse Kjus (Norway) Giant slalom: 1.Stephen Eberharter (Austria) Super-G: 2.Stephen Eberharter (Austria) Downhill: 3.Stephen Eberharter (Austria) Combined 1.Kjetil Andre Aamodt (Norway) 2 Combined: 3.Benjamin Raich (Austria) Slalom: 3.Benjamin Raich (Austria) Super-G 1.Kjetil Andre Aamodt (Norway) 3 WOMEN Downhill 2.Isolde Kostner (Italy) Combined: 1.Janica Kostelic (Croatia) Super-G: 2.Janica Kostelic (Croatia) 4 Giant slalom 1.Janica Kostelic (Croatia) 3.Sonja Nef (Switzerland) 15.Brigitte Obermoser (Austria) Slalom 1.Janica Kostelic (Croatia) 5 BIATHLON MEN 20 km individual: 1.Ole Einar Bjorndalen (Norway) 10 km sprint: 1.Ole Einar Bjorndalen (Norway) 12.5 km pursuit: 1.Ole Einar Bjorndalen (Norway) 4 x 7.5 km: 1.Norway (Ole Einar Bjorndalen) 4 x 7.5 km 1.Norway (Halvard Hanevold) 2.Germany 6 BOBSLEIGH Four-man 1.Germany (Andre Lange, Kevin Kuske) 7 CROSS-COUNTRY SKIING MEN 2 x 10 km pursuit 1-2.Thomas Alsgaard (Norway) 15 km classical 1.Andrus Veerpalu (Estonia) 8 50 km classical 2.Andrus Veerpalu (Estonia) 4 x 10 km 1.Norway (Thomas Alsgaard) 9 WOMEN 2 x 5 km pursuit: 2.Katerina Neumannova (Czech Republic) 15 km freestyle mass start: 2.Katerina Neumannova (Czech Republic) 30 km classical: 2.Stefania Belmondo (Italy) 10 km classical: 3.Stefania Belmondo (Italy) 15 km freestyle mass start 1.Stefania Belmondo (Italy) 10 4 x 5 km 2.Norway (Marit Bjorgen) 11 CURLING Men -
2019 – 2020 Minnesota High School Hockey - Hockey Fights Cancer
2019 – 2020 Minnesota High School Hockey - Hockey Fights Cancer Hockey Fights Cancer™ is a joint initiative started in 1998 between the National Hockey League and National Hockey League Player Association. This season the Minnesota Wild and American Cancer Society are teaming up on Hockey Fights Cancer to unite the hockey community in support of cancer patients and their families. Together, we look to inspire hope and courage for those who are living with, going through, and moving past cancer. Join us to help the hockey family provide comfort and hope to those battling cancer. Sign Up Today: Here’s How to Get Started Designate a home hockey game as Hockey Fights Cancer Day, where players, coaches, students, and the community rally in support of the American Cancer Society’s mission. Raise funds, raise awareness, and make a difference in the fight against cancer. Step 1: Register your team at: crowdrise.com/acshockeyfightscancer Step 2: You will be contacted by your local American Cancer Society staff and the Minnesota Wild to help you get started planning your fundraising efforts. We are here to support your efforts and provide you with the tools you need to be successful. When your team registers to fundraise for Hockey Fights Cancer, you will receive: • Official Hockey Fights Cancer helmet decals • Lavender stick tape • Letter of participation • “I Fight For” signs to use at your Hockey Fights Cancer game Step 3: Hold your Hockey Fights Cancer game and send in your fundraising dollars to receive rewards. Teams that reach certain fundraising -
Kotimaiset Kappaleen Mukaan
• RELAX • DRINK • SING • DANCE • KARAOKE Kotimaiset kappaleen mukaan www.esongbook.net/lista/677 Voit varata lauluvuorosi myös kännykällä! KOTIMAISET KAPPALEEN MUKAAN 1 / 55 0010 Apulanta 008 (Hallaa) Apulanta 2080-luvulla Sanni Aallokko kutsuu Georg Malmstén Aamu Anssi Kela Aamu Pepe Willberg Aamu airistolla Olavi Virta Aamu toi, ilta vei Jamppa Tuominen Aamukuuteen Jenna Aamun kuiskaus Stella Aamuun on hetki aikaa Charles Plogman Aaveratsastajat Danny Addicted to you Laura Voutilainen Adios amigo Lea Laven Afrikan tähti Annika Eklund Ai Carino Jari Sillanpää Aiemmin Anna Eriksson Aika näyttää Jukka Kuoppamäki Aikaan sinikellojen Paula Koivuniemi Aikanaan Tommi Soidinmäki Aikuinen nainen Paula Koivuniemi Aila Reijo Taipale Aina kun sä meet Taikapeili Aina mun pitää Pertti Kurikan Nimipäivät Aina yksin Anna Eriksson Aito rakkaus Juha Tapio Aja hiljaa isi Mari Laurila Ajan päivin, ajan öin Pate Mustajärvi Ajetaan tandemilla Freeman Ajoin koko yön Kaija Koo Ajomies Olavi Virta Ake, Make, Pera ja mä Hector Akselin ja Elinan häävalssi Tapani Kansa Alanyan kuningas Bablo Alaska Teijo Joutsela www.esongbook.net/lista/677 Voit varata lauluvuorosi myös kännykällä! KOTIMAISET KAPPALEEN MUKAAN 2 / 55 Albatrossi Juha Vainio Albumi Jari Sillanpää Alkaa rakkaus Charles Plogman Alku kaiken kauniin Kirka Alla onnellisten tähtien Antti Huovila Alle mun sateenvarjon SINITAIVAS Almaz, onnen lapsi Katri Helena Amado Mio Tapani Kansa Amarillo Johnny Amerika Apulanta Amor, amor, amor Olavi Virta André Marita Taavitsainen Angelique Olavi Virta Angels are calling -
Salt Lake City 2002
SALT LAKE CITY 2002 The Games of the XIX Winter Olympiad. February 8-24, 2002. Salt Lake City, USA. 1 ALPINE SKIING MEN Super-G 1.Kjetil Andre Aamodt (Norway) Combined: 1.Kjetil Andre Aamodt (Norway) Downhill: 2.Lasse Kjus (Norway) Giant slalom: 3.Lasse Kjus (Norway) Downhill: 3.Stephan Eberharter (Austria) Combined: 3.Benjamin Raich (Austria) Super-G: 2.Stephan Eberharter (Austria) Slalom: 3.Benjamin Raich (Austria) Giant slalom: 1.Stephan Eberharter (Austria) 2 WOMEN Downhill 2.Isolde Kostner (Italy) Combined: 1.Janica Kostelic (Croatia) Super-G: 2.Janica Kostelic (Croatia) Giant slalom: 1.Janica Kostelic (Croatia) Slalom: 1.Janica Kostelic (Croatia) Giant slalom: 3.Sonja Nef (Switzerland) 3 BIATHLON MEN 20 km individual: 1.Ole Einar Bjorndalen (Norway) 10 km sprint: 1.Ole Einar Bjorndalen (Norway) 12.5 km pursuit: 1.Ole Einar Bjorndalen (Norway) 4 x 7.5 km: 1.Norway (Ole Einar Bjorndalen) 4 x 7.5 km: 1.Norway (Halvard Hanevold) 4 WOMEN 10 km pursuit 3.Irina Nikulchina (Bulgaria) 15 km individual: 3.Magdalena Forsberg (Sweden) 7.5 km sprint: 3.Magdalena Forsberg (Sweden) 5 BOBSLEIGH Two-man 1.Christoph Langen / Markus Zimmermann (Germany) Four-man 1.Germany (Andre Lange, Kevin Kuske) 6 CROSS-COUNTRY SKIING MEN 15 km classical 1.Andrus Veerpalu (Estonia) 50 km classical: 2.Andrus Veerpalu (Estonia) 2 x 10 km pursuit: 1-2.Thomas Alsgaard (Norway) 4 x 10 km: 1.Norway (Thomas Alsgaard) 7 WOMEN 2 x 5 km pursuit: 2.Katerina Neumannova (Czech Republic) 15 km freestyle mass start: 2.Katerina Neumannova (Czech Republic) 10 km classical: 3.Stefania -
Vancouver Canucks 2009 Playoff Guide
VANCOUVER CANUCKS 2009 PLAYOFF GUIDE TABLE OF CONTENTS VANCOUVER CANUCKS TABLE OF CONTENTS Company Directory . .3 Vancouver Canucks Playoff Schedule. 4 General Motors Place Media Information. 5 800 Griffiths Way CANUCKS EXECUTIVE Vancouver, British Columbia Chris Zimmerman, Victor de Bonis. 6 Canada V6B 6G1 Mike Gillis, Laurence Gilman, Tel: (604) 899-4600 Lorne Henning . .7 Stan Smyl, Dave Gagner, Ron Delorme. .8 Fax: (604) 899-4640 Website: www.canucks.com COACHING STAFF Media Relations Secured Site: Canucks.com/mediarelations Alain Vigneault, Rick Bowness. 9 Rink Dimensions. 200 Feet by 85 Feet Ryan Walter, Darryl Williams, Club Colours. Blue, White, and Green Ian Clark, Roger Takahashi. 10 Seating Capacity. 18,630 THE PLAYERS Minor League Affiliation. Manitoba Moose (AHL), Victoria Salmon Kings (ECHL) Canucks Playoff Roster . 11 Radio Affiliation. .Team 1040 Steve Bernier. .12 Television Affiliation. .Rogers Sportsnet (channel 22) Kevin Bieksa. 14 Media Relations Hotline. (604) 899-4995 Alex Burrows . .16 Rob Davison. 18 Media Relations Fax. .(604) 899-4640 Pavol Demitra. .20 Ticket Info & Customer Service. .(604) 899-4625 Alexander Edler . .22 Automated Information Line . .(604) 899-4600 Jannik Hansen. .24 Darcy Hordichuk. 26 Ryan Johnson. .28 Ryan Kesler . .30 Jason LaBarbera . .32 Roberto Luongo . 34 Willie Mitchell. 36 Shane O’Brien. .38 Mattias Ohlund. .40 Taylor Pyatt. .42 Mason Raymond. 44 Rick Rypien . .46 Sami Salo. .48 Daniel Sedin. 50 Henrik Sedin. 52 Mats Sundin. 54 Ossi Vaananen. 56 Kyle Wellwood. .58 PLAYERS IN THE SYSTEM. .60 CANUCKS SEASON IN REVIEW 2008.09 Final Team Scoring. .64 2008.09 Injury/Transactions. .65 2008.09 Game Notes. 66 2008.09 Schedule & Results. -
ANSAMBL ( [email protected] ) Umelec
ANSAMBL (http://ansambl1.szm.sk; [email protected] ) Umelec Názov veľkosť v MB Kód Por.č. BETTER THAN EZRA Greatest Hits (2005) 42 OGG 841 CURTIS MAYFIELD Move On Up_The Gentleman Of Soul (2005) 32 OGG 841 DISHWALLA Dishwalla (2005) 32 OGG 841 K YOUNG Learn How To Love (2005) 36 WMA 841 VARIOUS ARTISTS Dance Charts 3 (2005) 38 OGG 841 VARIOUS ARTISTS Das Beste Aus 25 Jahren Popmusik (2CD 2005) 121 VBR 841 VARIOUS ARTISTS For DJs Only 2005 (2CD 2005) 178 CBR 841 VARIOUS ARTISTS Grammy Nominees 2005 (2005) 38 WMA 841 VARIOUS ARTISTS Playboy - The Mansion (2005) 74 CBR 841 VANILLA NINJA Blue Tattoo (2005) 76 VBR 841 WILL PRESTON It's My Will (2005) 29 OGG 841 BECK Guero (2005) 36 OGG 840 FELIX DA HOUSECAT Ft Devin Drazzle-The Neon Fever (2005) 46 CBR 840 LIFEHOUSE Lifehouse (2005) 31 OGG 840 VARIOUS ARTISTS 80s Collection Vol. 3 (2005) 36 OGG 840 VARIOUS ARTISTS Ice Princess OST (2005) 57 VBR 840 VARIOUS ARTISTS Lollihits_Fruhlings Spass! (2005) 45 OGG 840 VARIOUS ARTISTS Nordkraft OST (2005) 94 VBR 840 VARIOUS ARTISTS Play House Vol. 8 (2CD 2005) 186 VBR 840 VARIOUS ARTISTS RTL2 Pres. Party Power Charts Vol.1 (2CD 2005) 163 VBR 840 VARIOUS ARTISTS Essential R&B Spring 2005 (2CD 2005) 158 VBR 839 VARIOUS ARTISTS Remixland 2005 (2CD 2005) 205 CBR 839 VARIOUS ARTISTS RTL2 Praesentiert X-Trance Vol.1 (2CD 2005) 189 VBR 839 VARIOUS ARTISTS Trance 2005 Vol. 2 (2CD 2005) 159 VBR 839 HAGGARD Eppur Si Muove (2004) 46 CBR 838 MOONSORROW Kivenkantaja (2003) 74 CBR 838 OST John Ottman - Hide And Seek (2005) 23 OGG 838 TEMNOJAR Echo of Hyperborea (2003) 29 CBR 838 THE BRAVERY The Bravery (2005) 45 VBR 838 THRUDVANGAR Ahnenthron (2004) 62 VBR 838 VARIOUS ARTISTS 70's-80's Dance Collection (2005) 49 OGG 838 VARIOUS ARTISTS Future Trance Vol. -
Latvia Exporter Guide Report Categories: Exporter Guide Approved By: Russ Nicely, Agricultural Attaché Prepared By: Magdalena Osinska
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 4/13/2017 GAIN Report Number: Poland Post: Warsaw Latvia Exporter Guide Report Categories: Exporter Guide Approved By: Russ Nicely, Agricultural Attaché Prepared By: Magdalena Osinska Report Highlights: The Latvian economy is expected to steadily grow over the next few years. In 2015 total Latvian agricultural imports amounted to U.S. $2.7 billion with U.S. $8.5 million originating from the United States. Products from the U.S. that have good sales potential on the Latvian market include: fish and seafood products, beef, nuts and wines and distilled spirits. This report provides U.S. food and agriculture exporters with background information and recommendations for entering the Latvian market. General Information: SECTION I. MARKET SUMMARY In 2009-2014 Latvia’s economy was one of the fastest growing in the European Union (EU) mostly due to financial support from the EU and the International Monetary Fund (IMF) that followed the financial crisis of 2008-2009. During 2015 Latvia’s economic growth rate increased by 2.7 percent. Further increase in the real GDP growth is expected in the forthcoming years. According to the latest data of the Central Statistical Bureau, in 2016 average consumer prices increased by 0.6 percent as compared to 2015. Increase in prices of food and non-alcoholic beverages, recreation and culture, alcohol and tobacco mostly influenced the level of consumer prices in 2016. Consumer expenditure per capita in 2015 reached U.S. -
Kappale Artisti
14.7.2020 Suomen suosituin karaokepalvelu ammattikäyttöön Kappale Artisti #1 Nelly #1 Crush Garbage #NAME Ednita Nazario #Selˆe The Chainsmokers #thatPOWER Will.i.am Feat Justin Bieber #thatPOWER Will.i.am Feat. Justin Bieber (Baby I've Got You) On My Mind Powderˆnger (Barry) Islands In The Stream Comic Relief (Call Me) Number One The Tremeloes (Can't Start) Giving You Up Kylie Minogue (Doo Wop) That Thing Lauren Hill (Every Time I Turn Around) Back In Love Again LTD (Everything I Do) I Do It For You Brandy (Everything I Do) I Do It For You Bryan Adams (Hey Won't You Play) Another Somebody Done Somebody Wrong Song B. J. Thomas (How Does It Feel To Be) On Top Of The W England United (I Am Not A) Robot Marina & The Diamonds (I Can't Get No) Satisfaction The Rolling Stones (I Could Only) Whisper Your Name Harry Connick, Jr (I Just) Died In Your Arms Cutting Crew (If Paradise Is) Half As Nice Amen Corner (If You're Not In It For Love) I'm Outta Here Shania Twain (I'll Never Be) Maria Magdalena Sandra (It Looks Like) I'll Never Fall In Love Again Tom Jones (I've Had) The Time Of My Life Bill Medley & Jennifer Warnes (I've Had) The Time Of My Life Bill Medley-Jennifer Warnes (I've Had) The Time Of My Life (Duet) Bill Medley & Jennifer Warnes (Just Like) Romeo And Juliet The Re˜ections (Just Like) Starting Over John Lennon (Marie's The Name) Of His Latest Flame Elvis Presley (Now & Then) There's A Fool Such As I Elvis Presley (Reach Up For The) Sunrise Duran Duran (Shake, Shake, Shake) Shake Your Booty KC And The Sunshine Band (Sittin' On) The Dock Of The Bay Otis Redding (Theme From) New York, New York Frank Sinatra (They Long To Be) Close To You Carpenters (We're Gonna) Rock Around The Clock Bill Haley & His Comets (Where Do I Begin) Love Story Andy Williams (You Drive Me) Crazy Britney Spears (You Gotta) Fight For Your Right (To Party!) The Beastie Boys 1+1 (One Plus One) Beyonce 1000 Coeurs Debout Star Academie 2009 1000 Miles H.E.A.T. -
Nhl Depth Charts
NHL DEPTH CHARTS TEAM GRADES* A+ VANCOUVER C+ TAMPA BAY A NASHVILLE C+ CAROLINA A LOS ANGELES C PHILADELPHIA A- BOSTON C FLORIDA A- SAN JOSE C EDMONTON A- ANAHEIM C NY RANGERS B+ MINNESOTA C- BUFFALO B+ CALGARY C- OTTAWA B+ DALLAS C- COLUMBUS B ST. LOUIS D+ DETROIT B PHOENIX D+ MONTREAL B PITTSBURGH D TORONTO B- WASHINGTON D COLORADO B- NY ISLANDERS D- NEW JERSEY Updated August 2nd C+ CHICAGO D- WINNIPEG ANAHEIM DUCKS COACH: Pete Peeters A- " Jonas Hiller 2-12-82 6-2, 190 Along with Columbus, I think the Ducks have improved their goaltending # Viktor Fasth 8-08-82 6-0, 198 depth more than any other NHL team this summer, so they simply need ( Jeff Deslauriers 5-14-84 6-4, 200 consistency from starter Jonas Hiller. His performance aside, my burning question this season is focused on the transition of Viktor Fasth. At his age, # Frederik Andersen 10-02-89 6-4, 245 the experience he brings over from Sweden should allow for him to be more " Igor Bobkov 1-02-91 6-4, 192 successful than say, a 23 or 24-year-old European rookie. Beyond that, ( Marco Cousineau 11-09-89 6-0, 195 with Igor Bobkov and Frederik Andersen fighting for an AHL gig behind Jeff & John Gibson 7-14-93 6-3, 205 Deslauriers, the Ducks are now extremely solid from top to bottom. BOSTON BRUINS COACH: Bob Essensa A- # Tuukka Rask 3-10-87 6-2, 165 The fan-angering fiasco surrounding Tim Thomas and his online sociopolitical # Anton Khudobin 5-07-86 5-11, 203 commentary has damaged his future and Boston’s depth chart. -
Mood Media Finland Oy Väinö Tannerin Tie 3, 01510 VANTAA, FINLAND Vaihde: 010 666 2230 Helpdesk: 010 666 2233 Fi.All @Moodmedi
Mood Media Finland Oy Väinö Tannerin tie 3, 01510 VANTAA, FINLAND Vaihde: 010 666 2230 Helpdesk: 010 666 2233 fi.all @moodmedia.com www.moodmedia .fi Melplay AIKA KULTAINEN JONNA TERVOMAA 900046 AITO RAKKAUS JUHA TAPIO 900047 AMARANTH NIGHTWISH 900102 ANNA MUN MENNÄ STINA GIRS 900196 ANNA MÄ MEEN CHEEK FEAT. JONNE AARON 900210 ANNA NYT SAMULI PUTRO 900211 ANTAKAA MÄÄKIN HUUDAN MÄÄKIN OLEN KÄNNISSÄKUMMELI 900148 AURINKOON ATOMIROTTA 900068 BACK TO PARADISE RECKLESS LOVE 900158 BRAND NEW IHANUUS JUKKA POIKA 900049 BYE BYE BABY CAT CAT 900147 C'MON BABY TEHOSEKOITIN 900157 CAN YOU SEE ME KRISTA SIEGFRIDS 900241 CARNIVAL OF RUST POETS OF THE FALL 900242 CARPE DIEM HALOO HELSINKI! 900243 CINNAMON HEARTS EVA AND MANU 900070 CRADLED IN LOVE POETS OF THE FALL 900235 DAVID HASSELHOFF NAURAVAT NAKIT 900187 DON'T BREAK MY CORAZON MY FIRST BAND 900075 DON’T YOU EVER LEAVE ME HANOI ROCKS 900197 DURAN DURAN JENNI VARTIAINEN 900146 EDEN JENNI VARTIAINEN 900057 EHKÄ ENSI ELÄMÄSSÄ JOHANNA KURKELA 900103 EI MITÄÄN HÄTÄÄ SAMULI EDELMANN 900127 EI TEKOSYITÄ FINTELLIGENS 900140 EI VENÄJÄLLÄ SELVIÄ KÄNNISTÄ JOPE RUONANSUU 900104 EILISEN AURINKO AURORA 900037 ELOON! TUURE KILPELÄINEN 900221 ELÄMÄ ON LAIFFII MATTI NYKÄNEN 900085 EN MITÄÄN EN KETÄÄN JUHA TAPIO 900123 ENEMMÄN DUOO KU SOOLOO KUNINGASIDEA 900222 ENKELI TUOMAS KAUHANEN FEAT. VÄINÖ VÄINÖ 900244 ERITTÄIN HYVÄ ELLEI TÄYDELLINEN MASCARA 900149 EROTOMANIA ( JOS PILLUA SAAN) POPEDA 900154 EVA JIPPU 900228 FAIRYTALE GONE BAD SUNRISE AVENUE 900245 FLOWERS AND RUST VON HERTZEN BROTHERS 900246 FREESTYLER BOMFUNK MC'S 900021 HALLA JA ETELÄTUULI ANTTI RAILIO 900036 HALVALLA VESA-MATTI LOIRI FEAT. JENNI VARTIAINEN 900247 HAPPEE BRÄDI FEAT. -
Etunimi Sukunimi
FAST FOOD SHOULD LOOK GOOD Scanburger’s New Corporate Visual Identity Ville Kuusimaa Bachelor’s thesis December 2017 Degree Programme in International Business Option of Marketing Management ABSTRACT Tampereen ammattikorkeakoulu Tampere University of Applied Sciences Degree Programme in International Business Option of Marketing Management KUUSIMAA, VILLE: Fast Food Should Look Good Scanburger’s New Corporate Visual Identity Bachelor's thesis 32 pages, appendices 8 pages December 2017 The aim of this thesis is to reflect on the new corporate visual identity which was creat- ed for a Finnish fast food hamburger chain Scanburger in late 2016. Scanburger is a Finnish owned fast food chain with 120 restaurants from which 110 are franchisee oper- ated. The chain has operated for 21 years and has had a proper visual identity renewal in the early 2000s followed by some progress in the 2010s. The main reason the renewal was made was due to several researches stating that Scanburger’s visual identity along with restaurant design pleasantness was poor in the eyes of consumers. The thesis explores how the chain has previously looked and visually communicated, what changes were made why these decisions were made. Information concerning fast food corporate visual identities are evaluated, researched and compared. This thesis concludes by putting all the bits of new visual identity in to a graphic guide- line for the use of chain management, franchisees and advertising agencies. A thorough explanation of what a graphic guideline is, how it is formed and what it needs withhold is followed. The conclusions also state that the chain needs thorough brand book which is tool for the chain management and franchisees for social media activities, verbal and written communication and better explains what are Scanburger’s values.