Berlin - February 9, 2017: Vegetable Category, Representing 16%

October 2016 3 Tomato largest vegetable category in the world The tomato category is the world’s largest Berlin - February 9, 2017: vegetable category, representing 16%. It is also a very fast growing category with an increase in production of 49% between 4th Tomato Inspiration Event 2000 and 2013. Global tomato production is currently around 130 million tons, of which 88 million are destined for the fresh market and 42 million are processed. The top 5 largest tomato producers are: China, EU, India, US and Turkey. They account for 70% of global production. Mexico number one in exporting tomatoes Mexico is the world’s largest tomato exporter with over 1.5 million tons. Indeed, over half (52%) of the tomatoes consumed in the US come from Mexico. Benefits include a continuous supply during winter and low labour costs. Since 2005, the cultivation area has almost tripled, reaching more than 12,000 hectares in 2015. About 80% of investments focus on export to the US. Spain produces most tomatoes in Europe The 4th Tomato Inspiration Event will be held on February 9, 2017. The event for international tomato growers will again Spain is the largest European tomato take place in Berlin during the week of the Fruit Logistica, making it possible for a large number of respresentatives from producer for the fresh market, growing the worldwide tomato business to attend. about a third of Europe's production. In 2015, Spain’s exports reached 950 million The Tomato Inspiration Event is an Salads from the United Kingdom, More information kg, 7.47% less than 2013 and 1.8% less than annual initiative by HortiBiz, organized Flandria brand from Belgium and Zeiler If you want to read more about the in 2014. The number of Spanish companies with a growing number of partners from Gemüsevertrieb from Austria. Tomato Inspiration Event, please visit exporting tomatoes in 2015 reached 638, the horticultural business. Together they This year the Tomato Inspiration Event the website for more details: of which 234 came from Almeria, 60 from invite the top 100 tomato growers in the will be supported by several companies www.tomatoinspirationevent.com. Here Murcia, 41 from Granada and 12 from Las world to meet in Berlin. The first edition in horticulture. Amongst them are you can also find photos and videos of Palmas. of the Tomato Inspiration Event was several new parties joining the event. previous editions. held in 2014. In 2017 we will host the 4th For now the date and location of the edition, welcoming growers, speakers, event are set, more about the program, North Africa growing as partners and press. The event enables the guest speakers en the nominees for tomato exporter to EU prominent tomato companies to meet the Tomato Inspiration Award 2017 will North Africa is becoming an increasingly and inspire each other and raise the be announced later. important tomato exporter to the EU. sector to an even higher level. Morocco is the leader, having doubled its export volume to the EU over the last Tomato Inspiration Award 10 years to 387,000 tons in 2014. Overall Also every year the Tomato Inspiration tomato exports from Morocco came to Award is presented to a tomato grower Colophon 485,373 tons in 2014, making the country with outstanding performance at a the 4th largest tomato exporter. Other specific level. In 2014 the award was Address: Middel Broekweg 3, North African producers are gaining in given to Windset Farms from Canada in 2671 ME Naaldwijk, The Netherlands Advertising sales: importance, like Tunisia and Senegal. the field of marketing and sales, while [email protected] - www.hortibiz.com Hans van Renssen, tel. +(0)6 81 02 76 88 [email protected] in 2015 Duijvestijn Tomaten from the Editor in chief: Jacco Strating Brenda Pigmans, tel. +(0)6 20 16 61 76 Netherlands won the award for being Contributing authors: Jouke Campen, Ellis Langen, [email protected] In this edition the best in crop and process tehnology. Henri Potze, Angelo van Schaik, Jacco Strating and Mario van Vliet Subscription: 6 times a year for € 50,- [ 1 ] Tomato Inspiration Event [ 3 ] Italian Both times a jury chose the winners. Send an email to: [email protected] Photography: The Greenery, GrowTech Eurasia, tomatoes [ 4 ] Growing in the desert Last year during the 3rd edition of the Horti-Images, Koppert Biological Systems, Disclaimer/copyright: The publisher and [ 5 ] Novelties Bato [ 7 ] Focus on safety event, the Tomato Inspiration Award Philips, Glenn Mostert, Angelo van Schaik and authors declare that they have compiled this Wageningen UR media product carefully and to the best of [ 8 ] Breeders present new tomatoes was presented to Sundrop Farms their knowledge. However, no warranty or [ 11 ] GrowTech Eurasia [ 12 ] The future of from Australia. This time the audience Translation: Renee Snijders representation is made to the accuracy or completeness of the information contained in this Aphids [ 13 ] Column Henri Potze was asked to choose their favourite Design: Glenn Mostert document. The publisher and authors assume no [ 15 ] Tomato grower Nico Duijvestijn out of four nominees. Sundrop Farms liability whatsoever for any damage resulting from Printing house: BDUprint the use of this product or its content. was nominated together with APS Publisher: Hans van Renssen This is not just a bumblebee This is Natupol© Curious about our latest innovation? More news about it soon! ? www.koppert.nlTel. +31 (0)10 514 04 44 [email protected] www.natupol.com 20160776 - Natupol-ad Hortibiz-def.indd 2 08-09-16(wk36) 16:26 Text Angelo van Schaik It is remarkable that all Dutch companies How ‘Italian’ are also offer seed for the truly Italian San Marzano tomato, the oval shaped tomato that grows near Naples and because tomatoes from Italy? of its small amount of seeds, is mainly used for sauces. The tomato used for the Neapolitan pizza for example is always Think of Italy and pasta and pizza come to mind, and tomatoes of course. Or better the ‘pomo d’oro’, the golden apple, a San Marzano, a tomato variety that the name 16th century botanist Pietro Andrea Mattioli gave to the fruit. When the Spaniards conquered the city of was a gift from the kingdom of Peru to Naples in 1503, they introduced the tomato, but only some 300 years later the tomato appeared in the Italian kitchens the king of Naples in 1770. Since then and has become a regular component since the preparation of the first ‘spaghetti al pomodoro’ in 1839. Every year Italy the variety has been produced near the produces 5 million ton tomatoes and there are 320 different varieties, but are these ‘pomodori’ in fact Italian? former capital of the south. Although in 1770 the tomato already had been in Italy for almost 300 years, only then people understood the fruit is edible. Enza Zaden imports the seeds from the Netherlands and sells them to the Italians to produce San Marzano. ‘The basis of this tomato is actually Italian,’ says Carmelo Iacono, product manager tomato for South Italy at Enza Zaden. ‘The seeds come from plants near Naples, but are bred in the Netherlands and we import them again in Italy.’ The raw material comes from Italy, but the investment is done in the Netherlands, a long term investment explains Iacono. At their research centre in Santa Croce Camerino on Sicily Enza Zaden has been involved in the breeding of another typical Italian tomato, the Cuore de Bue (Oxheart), a large salad tomato with ribbed surface. ‘Only in two years we expect some results with regards to this investment.’ Investments that have tripled in the past years and have to enlarge [3 Italians regard the Pachino tomato, the season to be dried and used during the ‘Shiren’ and in addition, De Ruiter Seeds Enza Zaden’s market share, that at the small cherry tomatoes which are being winter. The traditional growers were not (now Monsanto) introduced ‘Conchita’. moment is still rather small. ‘The Italian produced near the town of Pachino at fond of these peculiar small tomatoes. The ‘Italian’ Pachino tomato is actually market is a very important market for us,’ the south coast of Sicily, as their cultural For almost a century they mostly not Italian after all, but Israeli, or Dutch. states Iacono. heritage. Indeed, this variety received produced large tomatoes on the vine, an IGP certificate in 2003 and is thus green, yellow and red ones to consume Specific seed and methods Tomato sauces protected. Only the cherry tomatoes that in salads or to use for sauces. Consumers Browsing through the EU catalogue of Except for seeds, the Italians also grow in the rocky soil of the peninsula were also reluctant to tray this ‘novelty’, registered vegetable varieties shows import more and more tomatoes south of the city of Siracusa and are these cherry tomatoes were produced in that there are more than 3500 tomato for consumption, mostly from the nurtured by the mild Sicilian climate and greenhouses and that fact was regarded varieties and that the majority of these Netherlands, Spain and France. The the salty sea air are Pachino tomatoes. with suspicion. Sicilian tomatoes ripen varieties come from or have been trade balance even shows negative In Sicily people are extremely proud of in the sun, there’s no question about developed in the Netherlands. Spain and numbers, Italy imports more fresh these small and sweet cherry tomatoes. it. However, COIS94, the Italian seed Italy fight for second place. As a result, tomatoes than the country exports. But apparently memories are short, company that planted the Israeli seed in Dutch seed companies, together with the In the field of industrial tomatoes, like because the Pachino tomato as we the Sicilian soil, stood firm and after two French and Israeli, dominate the Italian peeled tomatoes in cans and tomato know it now, was only introduced in years the ‘Pachino’ tomato became a market.

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