NEWS AND INFORMATION WINTER | SPRING 2007

FOR OUR PARTNERS IN THE RETAIL TRADE

WWW WANZL WORLDWIDE

Responsible management The right balance  WANZL WORLDWIDE WINTER | spring 2007 editorial

EDITORIAL

The cover story of the latest edition of the WANZL WORLDWIDE magazine concerns corporate responsibility for the environment. Economics and ecology can be complementary if the company’s guiding principles include clearly defined environmental management. That is why, two years ago, Wanzl began to combine quality and environmental manage- ment in a single certification system.

Wanzl has enhanced its visual presentation with a new corporate style and a clear positioning of its seven business areas. On the basis of these intensified corporate activities, Wanzl is currently investing around €16 million in order to add 21,000 sq. m. of production space to its main plant in Germany. Further expansion work is also under way in China and the UK, and the site in the Czech Republic was expanded by 8,500 sq. m. last year. These investments give Wanzl a long-term guarantee of worldwide delivery capability and punctuality across all product groups, and provide customers with optimum on-site service.

You will also find useful information on innovative solutions and products for the world of retailing, such as the new trange of shopping trolleys for people with disability. In the UK, the Disability Discrimination Act is already in force, with retailers being required to provide the same level of service for people with disability as for all other customers. Retailers in other European countries can also expect legal changes concerning their provisions for physically disabled customers in the not-too-distant future.

Wanzl celebrates its 60th anniversary this year. We would like to thank you for the close and equitable partnership and fruitful co-operation. We hope that, as a customer, you will continue to put your trust in Wanzl’s products and services in the future.

Happy reading!

Gottfried Wanzl

www – wanzl worldwide Edited by: Wanzl-Marketing, PRESSE & mehr The customer magazine of Wanzl Metallwarenfabrik GmbH Design / Layout: LIQUID – Agentur für Gestaltung, Augsburg Translation: English Experts, Munich Published by: Photos: Wanzl Metallwarenfabrik GmbH, Ahold CZ, Bundesverband Deutscher Wanzl Metallwarenfabrik GmbH – Bubesheimer Straße 4 Heimwerker-, Bau- und Gartenfachmärkte e.V. (BHB), Dovile Cizaite (cover picture), 89340 Leipheim – Germany EHI Retail Institute, European DIY-Retail Association (EDRA), Firma Max Gründl, Phone +49(0)8221/729-0 – Fax +49(0)8221/729-100 Getty Images Inc., Gottlieb Duttweiler Institut, Greiner B.V. Blumendirekthandel, [email protected] – www.wanzl.com HORNBACH-Baumarkt-AG, Juan Torrent Almela, Keck & Lang GmbH, McFit Fitness GmbH, METRO Group, Microsoft Corporation, Naturata Spielberger AG, OBI Bau- und Heimwerkermärkte GmbH & Co. Franchise Center KG, Oliver Hadji, Origin Energy / Australia, PixelQuelle GmbH, Shop Project Mailand, Zukunftsinstitut GmbH ENVIRONMENTAL MANAGEMENT WANZL WORLDWIDE WINTER | spring 2007 

Standards Economics and ecology are compatible

As a company with clear ethical principles, Wanzl has developed management guidelines which combine entrepreneurial progress with innovation regarding the protection of the environment. Wanzl is environmentally certified in accordance with DIN-EN-ISO 14001. This ensures that the standards governing its actions and the resulting company-wide processes are focused consistently on the environment, conservation of resources and protection of people. Once a year, Wanzl undergoes an intensive audit in which the values achieved are compared to the targets specified in the environ­ mental business plan.

Wanzl is an outstanding ‘ecoprofit company’ with its commitment to reduce the consumption of energy, water and raw materials and at the same time to minimise waste. For example, Wanzl uses collected rainwater at its production sites. The waste heat from the water used to cool the machinery is used to heat the company’s buildings. The water is then purified to produce drinking water which meets the strict requirements of the German drinking water regulations and the European drinking water directive. Alternatively, the used water is returned W THE WATER USED in the production to the company’s internal production cycle. Each year, process at Wanzl is recycled into drinking water approximately 10,000 cubic metres of drinking water is in accordance with strict legal requirements or saved as a result of water recycling. What is more, Wanzl alternatively is returned to the production has also cut its water requirement by almost 40 percent process. in the past three years by using the most up-to-date O WANZL is environmentally certified and an production processes. outstanding ‘ecoprofit company’. Even the energy-intensive galvanising process is managed Wanzl also gives priority to environmental interests in a way that conserves resources. in other production processes. For example, environ­ mentally friendly hydroelectric power plants generate a I HYDROELECTRIC POWER PLANTS – quarter of the required electricity. By using the latest suppliers of environmentally friendly energy to manufacturing processes and CAD and CAM techniques, Wanzl. it has been possible to reduce the waste rate applying to the annual 70,000 tonnes of raw material such as steel ENVIRONMENT SERIES and plastics to 0.05 percent. All waste products are As part of a regular series, forth- recycled so that they can re-enter the production process coming editions of WANZL in a way that protects the environment and conserves WORLDWIDE will include informa- resources. « tion on Wanzl’s commitment to the environment. The focus will be on subjects such as environmentally friendly production processes, savings of raw materials, the use of renewable energies and recycling processes in the company’s operations. 4 WANZL WORLDWIDE WINTER | spring 2007 THINK-TANK

‘Cheap is good’ – and ‘cheap is not good’

The free flow of goods is the fuel that powers the of the globalisation bulldozer. Ten TV channels are better than five, bulldozer of globalisation. But what is cheap? What we 50 are better than 20, and 30 types of strawberry yoghurt are better than 15. When Boris Yeltsin visited the USA in 1989, he was are talking about is a fundamental attitude among frequently found in supermarkets. This was no coincidence, as he people at a time when everything they can have is intuitively recognised that they reflect the success of a nation. Without a wide range of cheap products, democracy will not func- available immediately and easily… and at a ‘good’ price. tion. Rough vodka or empty shelves are a sign of poverty and membership of the third world. Yeltsin was ashamed of the miserable range of consumer goods available in the Soviet Union at that time. The present preoccupation with discount and bargain Today we acknowledge that people who consume contentedly no hunting is a logical consequence of globalisation. It has its longer want to wage war. The significance of nations, ideologies origin in the satiated markets of Western civilisation. Never and visions fades into the background in favour of personal care, before have so many people stayed in five-star hotels, or self-fulfilment – and consequently more individual responsibility. travelled by air. And at the same time never before have so many people scrutinised the price of products and services. But when we say: ‘cheap is not good’, we also mean that When we say: ‘cheap is good’, we mean that the aspiring middle there is a downside to this trend. classes in countries such as China and now also India are becoming When the focus shifts to the lowest price to fulfil global consumer part of a global ‘dream community’, and will change the markets in dreams, bargain hunting becomes the dominant lifestyle – with all an unprecedented way. More people want to share in the consumer the consequences that this has on the production side. The fight goods produced on this earth – at crazy low prices! In countries in for resources is already under way, since it is impossible for everyone which democracy remains denied, greater choice in supermarkets to participate simultaneously to access a wide range of cheap and all kinds of shopping possibilities are producing ‘consumer goods. If the whole world were to consume energy and resources democracy’. Technology – the internet, mobile phones, e-mail, SMS – on the basis of the Western – or American model – a collapse would has brought the reality of prosperity and product choice even to the soon ensue. Low prices for increasing numbers of people will only most far-flung corners of the world. This stirs imagination, desire, work if cost structures are organised accordingly. When the dreams and illusions. Never before has it been so easy for people to purchasing conditions are right due to volume, and when workers’ obtain the products and services they want, giving rise to a feeling wages are correspondingly low. When order processes, supply chain that everything is available. We just have to ask for it. and customer care are as economical as possible. An average food product in the supermarket today travels around 2,000 kilometres. No-one will be able to stop this bulldozer of globalisation, Take the example of a snow shovel – its component parts will have fuelled by the promise of endless quantities of cheap travelled twice round the world before being put on sale in the products for very many people. finished product. This puts pressure on ecology, people, processes, Nilüfer Göle, the Turkish social scientist, has products, manufacturing and sales conditions – unprecedented in the pointed out that freedom of consumer seduction current form. Progress has its price – in all senses of the word. is at the heart of the modern world. Since more and more information is becoming available faster, Some time ago, big companies went through the game of more easily and cheaply, a virtual community ‘downsizing, outsourcing, off-shoring, rightsizing’, in order to of ‘wish people’ is emerging who are justifiably find out where and with what qualifications the cheapest dreaming of a better life. The ‘American dream’ employees could be found. is being globalised and becoming attainable and Many groups with centralised structures consistently engage in cheaper. Our understanding of freedom has ‘body shopping’ as part of their human resources policy. They buy developed into a belief that more choice is always highly qualified employees from low-wage countries and give better than less choice, which is another result them privileged treatment because they are still far cheaper than Think-Tank WANZL WORLDWIDE WINTER | spring 2007 5

‘Cheap is good’ – and ‘cheap is not good’

employees from high-wage countries. And they buy ‘low- labour like in the Philippines or Indonesia and the W PEOPLE CHANGE MARKETS. The aspiring tech employees’ at the lower end of the spectrum who ‘slumming’ of mega- or even meta-cities such as Mumbai middle classes in China and India want to can temporarily meet the company’s requirements for or Mexico City. We must therefore limit ourselves or be participate in consumption – at the lowest lowest-price personnel. We can assume that in the years selective and focus on quality standards. For with the possible price. But the ‘faster-better-cheaper ahead price will play an even more dominant role – in ever growing likelihood of follow-up costs from the world’ comes at a price, just as in the Western purchasing, politics, economics, morality, family, education ‘faster-better-cheaper’ world, we will accumulate uncon­ world. and leisure. But, every mega-trend has strong counter- trollable losses. Are we able to learn collectively, do we trends. Only in this way is it possible to understand the have enough time or will blind Darwinism go through to intensified search for added value and differentiation as the next round? « compared to mere ‘commodity status’. Differentiation, as it relates for example to quality, health, sustainability, security, transparency or other values. This counter-trend is directed above all against the concept of ‘faster, better, cheaper’. With a logic based solely on constant improve- ment of figures, companies are embarking socially and economically on a high-risk strategy. They are generating ever higher follow-up costs which will ultimately be uncontrollable. Of the three elements ‘faster’, ‘better’ and ‘cheaper’, only two can be successfully combined. If we try to push for all three, we will end up with epidemics or ecological catastrophes such as global warming, child

Gottlieb Duttweiler Institute – its role is much greater. The imparting of knowledge in the form of studies, books, papers, workshops, consultancy Unconventional and ground- and in the GDI IMPULS magazine is a central concern of breaking the GDI. Because it also sees itself as a meeting place, it organises in-house events such as conferences, meetings, FOR MORE THAN 40 YEARS THE GOTTLIEB themed evenings and seminars. These focal points make DUTTWEILER INSTITUTE (GDI) HAS BEEN A the GDI a competence centre for all issues surrounding GUARANTOR OF INDEPENDENT RESEARCH, WHICH the development of the economy and society. h DR. DAVID Bosshart has been CEO of NOT ONLY ALLOWS BUT PROMOTES OPEN-MINDED the Gottlieb Duttweiler Institute for Economic AND UNCONVENTIONAL THINKING. DETAILED INFORMATION ON THE INSTITUTE AND and Social Studies since 1999. His work centres EVENTS: WWW.GDI.CH, [email protected] on the future of consumption, social change, That is how new approaches and groundbreaking ideas management and culture, globalisation and emerge. Underpinned by global networking, the GDI political philosophy. Dr David Bosshart is the operates as a knowledge platform which investigates and author of numerous international publications, a discusses contemporary economic and social themes and consultant and a sought-after keynote speaker makes them accessible to the public. The GDI is a meeting Gottlieb Duttweiler Institut in Europe, the USA and Asia. The clients for his place, a place of bold ideas, a place to overcome mental Langhaldenstrasse 21, Postfach 531 analyses and lectures are international groups limits. The GDI is one of the leading research and know­ CH-8803 Rüschlikon/Zürich and national companies from the areas of ledge centres in the areas of commerce, consumption and Tel. +41 (0)44 / 7 24 61 11 commerce, consumer goods and services as well mega-trends. It is primarily an international think-tank, but Fax +41 (0)44 / 7 24 62 62 as associations, research and science. 6 WANZL WORLDWIDE WINTER | spring 2007 CZECH REPUBLIC

Power Shoppers The Czech Republic is one of the Central European tigers. The density of giant hypermarkets there is now higher than in Germany and they already sell to one-third of the Czech population.

Czechs are happy consumers, and Czech retailers while the attraction of the discounters in the last five – according to data from the Federal Agency for years has clearly increased at the expense of the Foreign Trade (BfAi) – are building on stable growth supermarkets. Smaller food stores now generate only rates. The bouyant buying mood comes not only from four percent of sales. Nevertheless, many independent rising real incomes but also from general optimism about Czech food retailers are operating successfully in the the dynamic economic environment. According to the market – Hruska, Flosman Zednicek and co-operatives statistics office, retail sales in the first quarter of 2006 such as Jednota Opava and Konzum. They have had to rose strongly by 7.1 percent in real terms. The conquest cede market share, but are still strong in the regions. of the Czech market by international retail chains began in the 1990s, but has already completely transformed But the Czech Republic is now set for change as it buying habits and demands. moves into a period of very fierce competition. For the first time since the liberalisation of the market, foreign The symbol of the new consumer era and its values chains, such as Carrefour and Julius Meinl, have pulled is the hypermarket: just ten years ago there were out. The market is on a new course, as was evident from none in the Czech Republic, but today the country the survey ‘Emerging Retail Markets – Die Zukunft des has more than 200, making it the central European Handels in Mittel- und Osteuropa’. The joint trend survey country with the largest number of stores exceeding produced by Austria’s GfK-Marktforschung and Germany’s 2,500 square metres. For every million inhabitants there Zukunftsinstitut serves as a guide for Western companies are now nearly 20 of these stores. One-third of the Czech operating in the consumer markets of Central and Eastern population are now loyal customers of the hypermarkets. Europe. “Now it’s a question of managing the second According to surveys by the market research company wave of prosperity following the shift from the Socialist Incoma Research, hypermarkets account for 40 percent era of shortage management into the global world of of the forecast €11.5 billion of sales generated by the consumption. This is happening not only in the Czech 50 largest retail companies in the country. Discount Republic, but across the whole of Central Europe,” says chains and supermarkets each account for 17 percent, Dr Eike Wenzel of Zukunftsinstitut. The first phase of CZECH REPUBLIC WANZL WORLDWIDE WINTER | spring 2007 7

Ahold – 15 years of Wanzl Hypernova Če ské Budějovice in the Czech Republic

The Dutch retailer Ahold is one of the top 10 retailers in Wanzl Czech Republic in Hněvotín WW THE EXTENSIVE ‘HYPERNOVA’ stores rely on product choice, the Czech market and currently operates 53 ‘Hypernova’ was founded in 1991 and is Wanzl’s freshness, quality and service. hypermarkets and 240 ‘Albert’ supermarkets. Ahold has first subsidiary in Central Europe. P WANZL supplied 1,300 ‘Tango’ shopping trolleys to ‘Hypernova’ stores operated in the Czech Republic since 1991 and purchases Since then, the Hněvotín plant has last year. shopping trolleys and other self-service products from produced transport trolley baskets W ONE-THIRD OF CZECH CUSTOMERS shop in hypermarkets. Wanzl for the Czech market. Ahold was one of the first and components for shopping E IN-STORE SERVICE for family shopping with children – the Wanzl retailers to use Wanzl’s ‘Tango’ plastic shopping trolley for trolleys, mainly for the Eastern ‘Fun Mobil’ shopping trolley for Ahold’s ‘Hypernova’ stores. its large Hypernova stores. A total of 1,300 were delivered European market. The Czech branch in 2006. For the new 2,800 sq. m. Hypernova at České expanded in 1998 because of strong Budějovice, which opened last December, Wanzl supplied growth in orders with the addition of all the equipment: 350 ‘Tango’ shopping trolleys, a a new 4,800 sq. m. building. Last year shopping trolley for wheelchair users, the ‘Sedo’ and the production facilities were ‘Fun Mobil’ shopping trolleys, entrance systems, special expanded by a further 8,500 sq. m. red-hot expansion is behind us, “and before the second offer tables, PC 1000 pallet containers, the ‘Wire Tech’ and and since then wire processing has wave of prosperity there will be a consolidation of the ‘Sidac’ shopfitting systems as well as various displays for been introduced at the Hněvotín site market”. Now it is necessary to analyse the customers’ flowers, CDs and books. as well as the manufacture of rolling changing demand patterns - the Czechs see their containers. An in-house galvanising consumption today as status-driven and egocentric, with plant also entered service at the end an incipient trend towards individualisation and of 2006 and together with the ‘bourgeoisification’. Dr Eike Wenzel: “Age- and culture- galvanising plants in Germany and specific lifestyles are gradually emerging, brand aware­ France guarantees perfect quality ness is growing, consumption is becoming more emotional.” and independence from external suppliers. Today, Wanzl Czech Re­ The result of the study: the requirement of freedom R ›EMERGING RETAIL MARKETS – DIE public employs around 200 people of choice, abundance and internationalisation of the ZUKUNFT DES HANDELS IN MITTEL- UND and is one of the largest employers product offering will remain central for at least the next OSTEUROPA‹ by Dr Eike Wenzel and Anja Kirig, in the Olomouc district, which five years. From now on, however, the refinement of 120 pages, € 417. English and German versions includes the town of Hněvotín. consumption and the desire for individual wish fulfilment available. will become more prominent. Customer loyalty will be the Zukunftsinstitut was founded in 1998 by theme for the next few years, since a level of prosperity Matthias Horx and immediately made its mark on and purchasing power has been achieved which for the the field of future research in Germany. Today, the first time offers the promise of long-term commitment. « institute is one of the most influential think-tanks in trend and future research in Europe. WWW.ZUKUNFTSINSTITUT.DE

R DR EIKE WENZEL, Zukunftsinstitut GmbH 8 WANZL WORLDWIDE WINTER | SPRING 2007 SPORT CYCLING

Europe’s first ‘BIKE ARENA’ Since the autumn of 2006, People in Germany travel an average of 300 Heilbronn (Baden-Württemberg) kilometres by bicycle each year, but amateur cyclist Bernd Wiwie has covered a much greater distance. has been home to the 3,000 sq. m. This enthusiastic leisure cyclist is visiting the new ‘BIKE ARENA BENDER’ to pick up some information on disc ‘BIKE ARENA BENDER’, with its brakes, and whilst there he takes the opportunity of trying out the 100-metre indoor circuit for the first time indoor test track, attractive displays on a cross bike. The test track is part of the new circular cycle display area with hundreds of cycles in a wide and spacious customer-consultation range of price categories. The circular display is a central design element at the point of sale, with large, areas. evocative images of cycling and other eye-catching features. In his new retail business, ‘BIKE ARENA’ owner Ernst Bender has put the emphasis on spaciousness – in the presentation of merchandise, consulting areas, relaxation lounge, children’s play area etc. The checkout area is by the Quick-Check area with its associated workshop. This specialist cycle company, which has been based in Heilbronn for 50 years, has deliberately chosen an exhibition type of style for its new outlet. As Ernst Bender explains: “we want to sell through sheer enthusiasm”.

Working jointly with Wanzl’s Shopfitting business team, Ernst Bender developed a sales concept featuring openness, clear arrangement and giving clear spatial orientation which customers will see as a cycling adven­ ture centre. For large parts of the range, Wanzl’s ‘Wire Tech’ shopfitting system was used, in combination with coloured wooden and plastic elements. “Above all, it enables us to present our extensive range of accessories in the best possbile way,” says Ernst Bender.

“WE WANT TO ‘BIKE ARENA BENDER’ is the flagship store of ZEG, SELL THROUGH Europe’s biggest cycling purchasing co-operative, of which the Bender specialist store is a member. More than 900 ENTHUSIASM.” specialist cycling stores in Germany, the Netherlands, Austria, Belgium and Switzerland belong to ZEG. In future Ernst Bender, Manager of ‘BIKE ARENA’ any store with over 2,000 square metres can be refitted with his wife Petra and son Gideon. in the ‘BIKE ARENA BENDER’ style, under the corporate identity and corporate design of the new W EMPHASISING OPENNESS AT THE POS – ‘Highlight Presenter’ columns, ‘BIKE ARENA’ brand. « part of the ‘Wire Tech’ System, provide information on key subjects. SPORT CYCLING WANZL WORLDWIDE WINTER | SPRING 2007 9

“I’ve been a regular customer for twelve years and I’m impressed by the service. What I like most about the new presentation is its clarity.”

Raimund Wormer

U WANZL’S ‘WIRE TECH’ SHOPFITTING SYSTEM IS VERSATILE: flexible blister pack backings and shelving provide flexible space for the extensive range of cycle accessories. UU ‘DOPPEL-TECHNOPORT R’: unimpeded access for customers, coupled with theft protection.

W BERND WIWIE ON THE 100-METRE INDOOR TRACK – the ideal test track whatever the weather.

Point of Sale WANZL HANDLED THE LAYOUT AND OVERALL DESIGN OF THE 3,000 SQ. M. ‘BIKE ARENA BENDER’ STORE.

The accessories, clothing and children’s R ‘Doppel-Technoport R’ entrance vehicles areas were designed using the system ‘Wire Tech’ shopfitting system, as R D101RC 100-litre shopping trolleys were the checkout area and the ‘High- R T 25 transport trolleys light Presenter’ columns used to R WA 20 shopping baskets including display information on the products. In basket-stacking trolleys addition, Wanzl supplied the following R 180-litre special offer baskets from the Self-Service Systems busi- R PartFlex flexible barrier systems ness area: 10 WANZL WORLDWIDE WINTER | spring 2007 SERVICE

Service sells “Customers are guests,” says Manfred Maus, and as guests they want to feel at home when they are shopping.

How would you describe the service culture in Germany? We are still making heavy weather of service. I travel abroad frequently and in countries such as the USA, Korea, Japan and China the traveller almost always finds a more advanced culture of service. In Germany, traders seem to want to earn money without providing service. An example is flexible shop opening and working hours. If the customer wants to buy a washer on a Saturday afternoon (assuming he finds a store that is open) the plumber should also be available if required. Service means not only meeting expectations but exceeding them. The customer wants to be pleasantly surprised by W SERVICES PROMOTE SUCCESS: the US marketing expert Jerry Wilson has carried out research extra service, for example a helping hand from a sales across various sectors and found that only nine percent of customers stop using stores because assistant when a child is whining. It is this type of extra identical products are cheaper elsewhere. On the other hand, 68 percent of lost customers feel they service that sets a store apart from its competition. are not respected..

Is service the most important criterion? That’s the case in service-oriented retailing not focused R FOR MORE THAN THREE DECADES THE FEDERAL purely on discount. A good example is the Douglas perfu- ASSOCIATION OF HARDWARE, BUILDING AND GARDENING mery chain. The personnel are competent, friendly and SUPPLY STORES (BHB) has been actively promoting the inte- knowledgeable and the product range is right. The same rests of the German DIY sector, including 15 years with Manfred is true of OBI in the building, DIY and garden centres Maus at the helm. sector. Mind you, service must always be viewed on an individual basis, otherwise, how could it be that Wal-Mart, the world’s largest retailer, is pulling out of Germany after eight years because it tried to apply US customer and management structures in the German market? A con- MANFRED MAUS is a co-founder of ‘OBI Bau- verse example is Ikea, whose managers succeed in und Heimwerkermärkte’, one of Europe’s leading satisfying customers in Europe, in the USA and in Asia brands in the DIY sector, with prompted brand with the various individually tailored ranges of products awareness of 98 percent, as confirmed by TNS and services. But, coming back to Germany, the ‘Made in Infratest in mid-2006. Manfred Maus is also a Germany’ quality mark should be supplemented in the pioneer of the franchising system in Germany. medium term by a ‘Served by’ mark followed by the The successful entrepreneur, whose honours company name, in other words providing a service mark include the ‘Lifetime award’ from the HDE for the service sector. (German Retailers’ Association) and the ‘Bundes- verdienstkreuz am Bande’ (Cross of the Order of Merit of the Federal Republic of Germany), is currently Honorary President of the BHB, the DFV (German Franchise Association) and the EFF (European Franchise Federation), as well as President of the EDRA. SERVICE WANZL WORLDWIDE WINTER | spring 2007 11

EDRA The ‘European DIY-Retail Association’ (EDRA) established pean DIY companies from countries without a national in 2002 operates on a European level to defend the DIY trade association as well as suppliers and service interests of the DIY trade in Europe. The need for EDRA companies in the DIY sector have become involved with arose because in a time of expanding global trade a the EDRA. The association deals with subjects such as national involvement alone was no longer sufficient to cross-border cooperation, the environment and market defend the interests of the DIY sector. For almost five research. years, national DIY trade associations, numerous Euro­ WWW.EDRA-ONLINE.COM

W THE DIY SECTOR has increased sales by 17.5 percent in recent years, W WHY ARE DIY CHAINS SO SUCCESSFUL? A new report on DIY stores W THE RETAILER must be open when the clearly outperforming sectors such as clothing and textiles, domestic appli- (‘Bau- und Heimwerkermärkte 2010/15’) reveals why. customer demands the service. ­­nces and entertainment electronics, as well as supermarkets and depart- For further information, go to: WWW.HEIMWERKERVERBAND.DE ment stores. Wanzl supplies special transport trolleys for the DIY sector.

As a long-standing expert on the DIY sector, you Even during your career at OBI you constantly put em- are familiar with the speed of change in retailing ployees at the centre of successful business activity. and in customer requirements. How can retailers Why? operate successfully in the market in the face of Customer satisfaction is only possible with satisfied such rapid change? employees. A current example is a study by the Hornbach By thinking in an integrated way. With regard to the DIY DIY chain with 12,000 employees, which even publicises sector, for example, in addition to the desire to own one’s its good working atmosphere in a major German tabloid own home and create security, the following factors newspaper. The dm drugstore chain is taking a similar should be considered: How are energy resources chan- public relations route with regard to employee and customer ging? What role is played by changed family structures and eating habits? Will mobility become increasingly “In the USA and Japan, people live on service. But in important? In what direction will store-based and online Europe, and particularly in Germany, retailers need retailing develop? What services are customers willing and able to perform themselves – for example, self-scanning, to learn again how to serve and how to do so at times as has already been introduced by the British retailer when the customer demands it.” Tesco, or checking in at airports using self-service terminals. In order to investigate these changes, custo- satisfaction. When I was at OBI, continuous investigations mers must be involved by means of regular surveys. showed us that stores with the highest employee satisfac- The member companies of the BHB and the EDRA tion were those with the highest customer satisfaction. conduct such studies regularly, because the customer Salary levels are not the crucial factor – it’s much more import­ must be made to feel that he is part of something bigger. ant to include employees in the decision-making-processes. At the same time, managers must set an example with values such as discipline, honesty, authenticity and vision. « 12 WANZL WORLDWIDE WINTER | spring 2007 LOGISTICS + INDUSTRY BUSINESS AREA

Combined orders Accurate order picking means a time saving of up to 40 percent

Nördlinger Verlagsauslieferung C.H. Beck, founded in 1763, is one of the oldest and most traditional names in German publishing. With more than 7,000 works available, including numerous electronic publications, around 50 specialist journals and an annual production of more than 1,000 new publications and updated new editions, C.H. Beck is one of the major book and journal publishers in Germany. The company is divided into the areas of ‘law, taxation, economics’ and ‘literature, non-fiction, science’. It is headquartered in Munich and has a branch for legal journals in Frankfurt. The previous head office in Nördlingen in Bavaria is now the site for the multimedia department and the type­ setting and printing works as well as for Nördlinger Verlagsauslieferung, which is responsible for shipping all of the publisher’s production.

The German Civil Code is a best­ titles are now combined by computer, BREAD CONTAINERS seller among the 7,000 specialist either in the 8-packs for large orders FOR ALDI BELGIUM and literary titles that can be or in the 24-packs for small orders. ordered daily by bookshops and “This combined order picking delivers In co-operation with Aldi Belgium and the public authorities from time savings of up to 40 percent,” Vermauts Boerenbrood bakery of Hooglede in Nördlinger Verlagsauslieferung. says Heinz Brück, whose staff Belgium, Wanzl designed the new ‘Brotcontainer At five in the morning the orders previously only picked four orders at TC 9’ bread container and delivered 800 of arrive from the publisher C.H. Beck. a time. Together with Wanzl, NVA them to the wholesale bakery. The containers The day’s work then begins with the developed two individual models of are filled with packaged goods at the bakery stocking of the 2,400 square metre the ‘KT 3’ picking trolley for the new and then transported directly to the 400 or so order picking warehouse, which is order picking system, one with eight Aldi stores where they are wheeled into position W NEW MODELS: ‘KT 3’ picking trolley with located adjacent to the packaging shelves for larger orders and one at the PoS ready for sale. In this way, the bread eight and 24 shelves for combined orders and and despatch line. The required book with 24 shelves for small orders. The container can pass along the entire logistics more efficient logistics. and journal titles are taken from the wire separation netting is secured chain from manufacture to sale and then back high-rise store with its 11,000 pallet with a new flexible fixing system. empty to the producer without any transfers or U HEINZ BRÜCK, Operations Manager of spaces and conveyed to the This wire netting also allows a clear time-consuming manual operation. Nördlinger Verlagsauslieferung (left) and upstream order picking warehouse in view of the shelves so that no book HUBERT ZELLER, Wanzl Sales Manager for up to 150 individual movements. is left behind in the trolley. There are the Logistics + Industry business area. plans to equip the trolley additionally Employee Edeltraud Feldmeier with illuminated displays on each has been working in the order shelf to ensure the full picking of the picking warehouse since 7am to order. « make up the day’s orders. Picking takes place in a labour-intensive manual process, and for several months it has been supported by the ‘KT 3’ picking truck from Wanzl. “Two-thirds of the logistics time is taken up with movement from one place to another,” says Heinz Brück, Operations Manager of R 13 ‘KT 3’ PICKING TROLLEYS, equipped Nördlinger Verlagsauslieferung. In with a fifth castor fitted under the centre of the order to reduce these costs, the trolley for ease of steering and good manoeuv- company has developed a new order rability were supplied by Wanzl to Nördlinger picking system. Orders for similar Verlagsauslieferung. FLOWERS AND PLANTS WANZL WORLDWIDE WINTER | spring 2007 13 Business is blooming Flowers and plants are no longer peripheral products in the self-service sector. Optimum delivery and presentation is crucial.

O THE FLOWER MARKET AT AALSMEER, south-west of Amsterdam in the Netherlands, is an international transhipment point for flowers and plants. At the daily auctions, 20 million flowers and two million plants are sold and distributed worldwide within a few hours. Flowers and plants are a real success story in self-service stores – sales of these products are now equivalent to about 10 percent of total sales in fruit and veg.

A fair trade GREINER B.V. BLUMENDIREKTHANDEL CO- OPERATES WITH SHER, A COMPANY FOUNDED IN 1997, WHICH SUPPORTS FAIR TRADE. This organisation, which is based in Kenya, Ethiopia and the Netherlands, employs 5,500 people and is the world’s major rose grower and supplier, and Sher is the biggest employer in Kenya. The roses are grown on a farm run by Kenyans and the living and working Otto Jäger is a specialist in will account for only around 40 per­ conditions are up to European standards. Each day the flowers and plants and together cent of sales in the cut flowers roses are transported by ‘Flowerwings Kenya’ non- with Susanne Greiner, a trained business, which will increasingly shift stop to Maastricht-Aachen airport, where they are florist, he runs Greiner B.V. to the self-service sector, especially loaded on ‘Flowerwings Cargo’ trucks and transported Blumendirekthandel, a flower in the case of inexpensive bunches. to the flower market in Aalsmeer. Tight quality controls supplier based in Amstelveen in guarantee the perfect quality of the merchandise during the Netherlands. They buy fresh The self-service sector needs to the entire growing, harvesting and delivery process. flowers and plants daily at Aalsmeer catch up in terms of its presen­ flower market and then distribute tation of floristry products, and them through the sales office in the new ‘Schneller Otto’ flower O THE SHER PRESENTER FROM Baden-Württemberg to self-service display is a well-designed WANZL: Fresh fairtrade roses, stores throughout Germany. “Plants solution. The display is suitable for attractively presented in self-service didn´t use to be so easy to buy, presenting both cut flowers and pot stores. especially flowers,” says Otto Jäger. plants, or for combined ranges. On For some years he has seen a shift the ‘Schneller Otto’, flowers and in sales from specialist florists to plants are delivered to the self- self-service stores. He estimates that service store ready for sale. 90 percent of customers are already “Watered, cared-for, labelled and buying plants in garden centres or prepared to the customer’s orders, R THE WHEELED other self-service stores rather than complete with care tips and all the ‘SCHNELLER OTTO’ DIS- in specialist florists. Cut flowers are required sales aids,” explains Otto PLAY brings flowers and set to follow a similar trend: “Two- Jäger. After the goods have been plants to the store ready thirds of the business currently sold, the supplier collects the to sell. Available in a range passes through the specialist trade, ‘Schneller Otto’ and delivers freshly of colours the display but costs are rising constantly in that stocked displays at the same time. can be positioned flexibly type of operation.” Within a decade, Precise order processing in terms of and arranged in different Jäger forecasts, the specialist trade quantity and delivery times prevents ways depending on the rapid deterioration and avoids products being sold. For residues which could impede sales. « space-saving storage the ‘Schneller Otto’ folds up R SUSANNE GREINER neatly, without the need And OTTO JÄGER to remove the individual from Greiner B.V. display elements. Blumendirekthandel 14 WANZL WORLDWIDE WINTER | SPRING 2007 RETAIL PARTNERS

What insiders know The ‘EHI Retail Institute’ provides services for international retailers. We spoke to EHI Chairman Professor Götz W. Werner.

‘EHI Retail Institute’ The EHI is a scientific institute for retailing. The 500 members include international retail companies and their industry associations, manufacturers of consumer and capital goods and service providers. On behalf of its members, the EHI carries out independent cross-sector research on subjects of importance for the future of retailing, such as IT, logistics, operating formats, marketing and store design. The EHI publishes research reports, books and specialist magazines, holds conventions and specialist conferences and, jointly with Messe Düsseldorf, is the initiator and organiser of the EuroShop and EuroCIS trade fairs.

WWW.EHI.ORG [email protected] Since the spring of 2006, the EHI name important additional information for strategic EHI Retail Institute e. V. has included the international suffix decision-making. The EHI also produces Spichernstrasse 55 ‘Retail Institute’. Has the EHI been more specialist journals for retailing, and publishes 50672 Cologne active outside Germany since then? research reports, reference books and ‘Handel T +49 (0) 2 21/5 79 93-0 EHI has maintained an international network Aktuell’, the annual statistical compendium F +49 (0) 2 21/5 79 93-45 and close partnerships with institutions and including a comprehensive collection of key universities around the world. Members can retail data from around the world. W PROFESSOR GÖTZ W. WERNER, Managing Partner of the take advantage of this worldwide retail know­ dm drugstore chain and Chairman of the ‘EHI Retail Institute’. ledge in their day-to-day work, and we wanted Do companies also have access to this internationalisation to be clearly recog­ individualised services? nisable in the new EHI name. For example, The EHI data pool can serve as an important research is showing growing demand for cross- source for comparisons of business processes, border solutions. unit productivity, personnel performance and other key criteria for a wide range of market What are the benefits for EHI members? participants. Technical and methodological Let me give a few examples: EHI members have expertise, coupled with close personal contact access to the combined expertise in our with decision-makers in the industry, forms the regularly published research reports and EHI basis for individual analyses, reports, studies, studies, which provide companies with workshops and advice. « W EHI-Publications

U CONSUMER CONFIDENCE IN ONLINE STORES: The EHI co-ordinates the ‘Euro-Label’ co-operative grouping. Since 1999, 400 stores have received awards for consumer confidence and retail success. Working on behalf of retailers In January 1962, Wanzl became a member of the ‘ISB – Institut für Selbstbedienung’, a body represent­ ing the self-service sector and the forerunner of today’s ‘EHI Retail Institute’. A decade later, Wanzl participated for the first time in EuroShop under the company slogan ‘Wanzl überall’ which became widely known in the 1970s. TRENDS IN RETAILING WANZL WORLDWIDE WINTER | spring 2007 15 ›Microsoft Innovation Day‹ In November Microsoft invited government leaders in the European Union and representatives of science and industry to its ‘Innovation Day 2006’ in Brussels.

“Software is providing power, but software has got The price of the ‘Tango 160’ model, equipped with to provide simplicity.” These words of Microsoft found­ the ‘Personal Shopping Assistant’ is currently still er Bill Gates provided the theme for the ‘Innovation Day relatively high. Large-scale use with rapid payback, will 2006’, which gave participants a glimpse of tomorrow’s not be feasible until the next development stage. So, world and the economic dynamism of Europe. The various Wanzl will initially present the ‘Tango 160’ shopping European research groups met and demonstrated to the trolley with the ‘Personal Shopping Assistant’ at further professional audience the latest developments in the exhibitions such as ‘Living Tomorrow’, ‘Wincor World fields of production, banking, retailing, multimedia and 2007’, ‘EuroCis 2007’ and ‘Cebit 2007’, before planning digital entertainment. Wanzl was also amongst the the first pilot programmes jointly with customers. « participants at ‘Innovation Day 2006’ and presented the latest version of the ‘Tango 160’ plastic shopping trolley Further information on the ‘Microsoft Innovation Day with the ‘Personal Shopping Assistant’. 2006’: WWW.EUINNOVATIONDAY.COM

The prototype of the ‘Tango 160’, which was developed jointly with Wincor Nixdorf, has a newly designed handle unit equipped with the latest hardware and software - the ‘Personal Shopping Assistant’. By means of a barcode scanner, the details of the purchased goods are recorded and displayed on a colour LCD screen and once the shopping is completed are transmitted automatically and wirelessly by WLAN to the checkout. But the unit in the shopping trolley can do more: the ‘Personal Shopping Assistant’ provides information on the week’s special offers, a plan of the store to locate goods rapidly, and even shows the customer his personal shopping list, which he can send to the store previously by e-mail.

U BILL GATES invited guests to an ‘Innovation Day 2006’ in Brussels.

PW the ‘Personal Shopping Assitant’ is integrated into the handle unit of the trolley. A barcode scanner records the details of the products, displays them on the colour LCD screen and sends the data to the checkout computer.

O WANZL presented the ‘Tango 160’ shopping trolley, equipped with the ‘Personal Shopping Assistant’. 16 WANZL WORLDWIDE WINTER | spring 2007 shopfitting

The Massen shopping centre in Wemperhardt is one of the most important shopping centres in the north of Luxembourg and is very popular among Belgian, German and Dutch shoppers. The recent rebuilding work has given the centre a new image and an extended sales area of 4,000 square metres. Wellbeing creates a competitive advantage

The newly designed supermarket The wide non-food range with cos- a classical atmosphere of wellbeing, the open character of the store, with with coffee and tea products, the metics, and the drinks section in the Mediterranean charm, warm wood spacious aisles, low gondola displays redesigned wine section and the basement have also attracted a lot tones, integrated large-scale commu- and table systems for flexible pre- well-stocked spirits department of interest since the store redesign. nication elements and the targeted sentation. The high-quality design is are all very popular with foreign use of daylight for direct and indirect evident in the wine department, with customers because of low prices. The entrepreneurial family lighting were required to support the its low gondola displays, dark wood Shoppers are also drawn by the spa- Massen entrusted Wanzl with the USP. backing walls, rustic wine cases and cious new fresh food departments complete shopfitting design and wooden tables recreating the at- for fruit and vegetables, bread and equipping of the new supermarket. On the basis of the ‘Wire Tech’ mosphere of a wine cellar. The coffee baked goods, meat, sausage and The aim was to differentiate the shopfitting system, Wanzl deve- and tea section is based on flexibility cheese and delicatessen products. store clearly from the competition: loped a special design to enhance combined with atmosphere – under shopfitting WANZL WORLDWIDE WINTER | spring 2007 17

O IN THE WINE DEPARTMENT ‘Wire Tech’, combined with dark wood, sets the tone and conveys the atmosphere of a wine cellar.

Massen shopping centre THE MASSEN COMPANY WAS FOUNDED IN 1968 BY THE MASSEN-WEHLES FAMILY AND Wellbeing creates a ORIGINALLY SOLD FUEL, SECOND- HAND AGRICULTURAL MACHIN­ ERY AND FUEL PUMPS. After ‘SHOP PROJECT’ many rebuilding and expansion phases, most recently in 2006, the in Milan Massen shopping centre is now a THE FIRST ‘SHOP magnet for shoppers with a large PROJECT’ TRADE FAIR competitive advantage supermarket and a mall with WAS HELD IN MILAN specialist stores, restaurants and AT THE END OF OCTO- SALONE INTERNAZIONALE TAZIONEA a bank, two filling stations and an E ARREDO PER PUNTI VENDITA BER 2006 WITH 140 OO MEDITERRANEAN ATMOSPHERE agricultural machinery and tyre EXHIBITORS. The target group for starting right at the entrance to the supermarket store and repair workshop. Plans ‘Shop Project’ comprised national and in the Massen shopping centre. Wanzl supplied include a leisure and wellness hotel international retailers, who came to the entrance systems. and a new filling station. The com- find out about the self-service solu- O PLENTY OF ATMOSPHERE in the coffee pany currently employs 200 people. tions, shopfitting systems and future and tea section. Shelves or tables can be fitted trends in retailing. Wanzl Italy took flexibly in the gondola ends. part in ‘Shop Project’, exhibiting self- Self-service service systems, shopfitting solutions, customer guidance systems and dis- equipment plays. At the same time the organiser Wanzl also supplied the following EXPOCTS, a company belonging to the ends of the gondola various chance to stop off at the juice bar or equipment for the self-sevice Messe Mailand, held the ‘Franchising shelves or tables can be inserted. In in the adjacent restaurant area for a store in the Massen shopping & Trade’ exhibition, which has taken the fruit and vegetable department, well earned break.« centre: place for over two decades, and is fresh apples, oranges, bananas, etc. R 500 EL 180 shopping trolleys one of the leading European trade are presented on ‘Wire Tech’ tables in for travelators fairs for franchising. During the four blue crates. The entire food area, just R 50 EL 22 children’s shopping days of the event, EXPOCTS recorded like the non-food section, radiates trolleys around 25,000 visitors from Italy and openness and warmth. Large-scale R 20 MUC 400 Multicarts abroad. The next ‘Shop Project’ will communication signs guide customers R Doppel-Technoport entrance take place in the autumn of 2009, efficiently through the store. And systems and EXPOCTS is planning to expand when the shopping is done, there is a R Checkout barriers the trade fair offering continuously. 18 WANZL WORLDWIDE WINTER | spring 2007 SHOPPING WITHOUT LIMITATIONS

No handicap Mobility is vital, particularly for people who are dependent on equipment such as wheelchairs. Wanzl’s services give back a degree of normality and quality of life to customers with physical limitations.

In the UK, which leads the way in services for the The new shopping trolleys for wheelchair users, disabled, many solutions are already in use or with 100- and 170-litre basket volumes, are key undergoing trials. products in Wanzl’s range for customers with In the UK, Wanzl has joined forces with Handicart, a physical limitations. In the ASDA product trial in Yeovil, company specialising in the shopping needs of people users praised the compactness of the trolleys and found with physical limitations. Handicart maintains contact it easy to load goods into the basket. They were also won with disability organisations and groups across the over by the easy-to-operate mechanism for coupling the country in order to investigate the shopping needs of trolley to all current wheelchair models. The comfortable disabled customers and to use the results, jointly with handling of the combined wheelchair and shopping trolley Wanzl, to produce innovations and improvements. and the compact dimensions (roughly equivalent to those For example, the members of the South Somerset of a standard shopping trolley) also met with approval. Disability Forum (an interest group formed in 1994 in The Yeovil trials additionally included the ‘Child Trolley’ Yeovil for people with disability) assessed Wanzl’s version for use by shoppers with physically disabled solutions during a product trial at the local ASDA store. children and the ‘Relax’ shopping trolley with a seat, both of which were ‘equally well received by customers’, according to Handicart consultant Nigel Muers-Raby. «

O THE ‘CHILD TROLLEY’ has also had successful trials in UK supermarkets.

Wanzl tester Eugen Wehrle Platform for dialogue in the UK In German companies with 19 or more employees, at least five percent of The new website launched by Wanzl and Handicart the workforce must be made up of severely disabled people. Wanzl has long promotes nationwide co-operation and a continuous since met this requirement. Eugen Wehrle is one of its disabled employees. exchange of information with disabled people. As He is a wheelchair user and has worked for many years in the reception an additional service, the website has links to contact area at Wanzl’s head office in Germany. He is enthusiastic about the shop- addresses in UK retailing, making it a platform for dialogue. ping innovations for people with disabilities. In co-operation with Wanzl’s WWW.HANDICART-WANZL.CO.UK research and development department, he regularly tests the suitability of products for use by the disabled. Here, for example, he is seen trying out Wanzl´s ‘Technoport’ entrance system. SHOPPING WITHOUT LIMITATIONS WANZL WORLDWIDE WINTER | spring 2007 19

PERSONS OF WORKING AGE WITH LONG-TERM HEALTH PROBLEMS OR DISABILITIES (16-64 YEARS)

Country PERCENTAGE OF THE TOTAL POPULATION

Finland 32.2 Great Britain 27.2 Netherlands 25.4 France 24.6 Estonia 23.7 Czech Republic 20.2 Portugal 20.1 Denmark 19.9 Sweden 19.9 Slovenia 19.5 Belgium 18.4 Norway 16.4 Austria 12.8 Cyprus 12.2 Luxembourg 11.7 Hungary 11.3 Germany 11.2 Ireland 11.0 Spain 8.7 Malta 8.5 Lithuania 8.4 Slovakia 8.2 W THE SHOPPING TROLLEY FOR WHEELCHAIR USERS WITH A 100-LITRE BASKET VOLUME is popular with customers doing a large weekly shop. Italy 6.6 Wanzl has optimised the capacity and depth of the trolley basket. Romania 5.8 All countries 15.7

Disability Discrimination Act – Relaxing shopping In the world as a whole there are around An example for Europe 650 million people living with disability. The British retail chain ASDA has conducted a success- In Europe alone, one person in six has a “Disabled people should no longer have to put up with ful trial of Wanzl’s new ‘Relax’ shopping trolley at its long-term health problem or disability. second-class service,” said the Disability Rights Dewsbury store near Leeds. Senior citizens in particular The proportion of the total population varies Commission (DRC) when the Disability Discrimination Act are interested in the shopping trolley with a seat. There considerably from country to country and (DDA) became law in the UK in 1995. In a three-stage are now over nine million senior citizens in the UK – and reflects the differing cultural views as to the plan to be implemented by 2005, the DDA required every the number is growing. This generation accounts for mil- types of conditions that are considered to be company – from the smallest shop through to hyper­ lions of pounds of consumer spending. Nigel Muers-Raby illnesses or disabilities. markets, restaurants, fitness centres and other service of Handicart oversaw the trial and confirms that ASDA Source: Eurostat (the survey data include no providers – to make their premises more user-friendly was impressed with the positive feedback from custo­ results for Greece, Latvia and Poland.) for the 10 million disabled people in the UK. All service mers using the ‘Relax’ trolley for the first time. The providers must guarantee that disabled people can use innovation was also well received by customers of the their services without having to contend with barriers of British retailer Sainsbury’s. any kind. The provisions of the DDA are seen as pioneering for the equality of disabled people in Europe. British retailers have to comply with these legal require- ments, and a number of large retailers have been fined for non-compliance. Wanzl is supporting retailers with special shopping trolleys and electrically powered entrance systems in order to meet the requirements of the DDA.

2008 – barrier-free products The European Union has committed itself to an action plan for people with disabilities. The second phase runs until the end of 2007 and requires the provision of more barrier-free products and services across Europe. Retailers must take steps by 2008 to provide the required level of service for people with disabilities. W MD of Handicart, NIGEL MUERS-RABY (left), with Key Account Manager W THE ‘RELAX’ SHOPPING TROLLEY: Senior STEVE MICKLETHWAITE and ANDY SMITH, Manager of Sainsbury’s in citizens and people with physical limitations Leamington Spa, take a break during a successful trial of disabled and other particularly value the ability to shop while seated. specialist trolleys. 20 WANZL WORLDWIDE WINTER | spring 2007 ACCESS CONTROL BUSINESS AREA Managing stress Pressure at work, high work volumes and long working days – and perhaps shift work? Short-term stress can provoke the right stimulus, but endless stress can result in illness. Sport can play a useful part in reducing stress hormone levels.

Scientific research shows that health benefits do not, in general, come most from high-intensity sporting activity The ‘Sirio’ turnstile: but from a constant low-intensity activity. Fitness training controlled access should therefore be undertaken several times a week in order to boost both physical and mental performance. THE ‘SIRIO’ MOTORISED TURNSTILE FROM WANZL Training under instruction is recommended particularly for NOW PROVIDES 24-HOUR-A-DAY ACCESS CONTROL those taking up sport for the first time, and the McFit AND RELIABLE ONE-BY-ONE ENTRY IN 23 MCFIT fitness studio chain offers a timetable to suit everyone. STUDIOS. The 67 McFit locations in Germany are open 24 hours a Installed as a double system, ‘Sirio’ provides rapid access, day, seven days a week. That makes it ideal for employ- even with large numbers of members and during popular ees in the retail, industry and catering sectors who work training times in the early evening. The turnstile has also long hours, often in shifts. been fitted with a card reader, as the McFit membership card issued to every studio member is also used for ac- McFit has developed a special training and support cess authorisation. For 20 minutes after entry, the card is programme for its members comprising a team of ex- blocked in order to prevent misuse. In the exit direction, perts using the three-pillar concept of ‘endurance sport, visitors can pass freely through the ‘Sirio’. The additional power sport, and nutrition’, as well as a coloured guidance electric swing doors serve as an entrance and exit for system with combined signage to ensure correct handling wheelchair users, prams or equipment deliveries. McFit of equipment. In addition, the muscle navigator provides also uses the programmable ‘Sirio’ turnstile for personnel W THE ‘SIRIO’ TURNSTILE FROM WANZL detailed information on every exercise and the muscle planning - access data can be used to record preferred provides controlled access at McFit. The recorded groups used. The specially developed McFit terminals can training times so that more trainers can be deployed data are also used for personnel planning. be used at any time to retrieve and analyse the training when large numbers of members are visiting the studio. plan, and individual questions can also be entered and answered. Using their membership card, McFit members can train at any of the 67 locations in Germany. « www.McFit.de The fitness of the Dutch 15.5 percent of Dutch people regularly visit fitness studios, making them the fitness leaders in O THE MCFIT MEMBER­ Europe. Next come the Spanish on SHIP CARD: Access 14.8 percent and the British on authorisation for the ‘Sirio’ 12.8 percent. turnstile Market survey by IHRSA international sports association, Deloitte, Technogym, 2006 Displays Business Area WANZL WORLDWIDE WINTER | spring 2007 21 Scoring a hit at the PoS The success and efficiency of PoS marketing is measured by the extent to which it succeeds in driving the product in a targeted way off the shelf and into the customers’ shopping trolley. A key challenge lies in the co-ordination of the interests of commerce, industry and consumers. This requires innovative and at the same time highly practicable purchasing and selling solutions to drive sales and increase customer appeal. Wanzl presents three successful display variants for PoS. WWW.WANZL-DISPLAYS.COM

Themed merchandise Eye-catching presentation counter display With a wide range of high-quality and imaginative for chocolate merchandise centred on the themes of kitchens and bath­ The NATURATA brand stands for rooms, general household, home accessories and wellness, premium-quality organic food prod­ Keck & Lang is a key partner for retailers with its KelaLine ucts. For the classic praline range, brand. For a themed presentation of baking accessories which recently received the ‘Best of as a secondary display location, Kela worked with Wanzl Bio’ award in the ‘filled chocolates’ to develop the bakehouse, which generates additional category, Wanzl worked with sales at the PoS. Kela supplies the bakehouse fully stocked, NATURATA to develop a special so the retailer does not have to contend with any costly counter display for speciality or­ set-up or time consuming shelf-filling. The adjustable ganic food stores and delicatessens. storeys can be filled flexibly with different products, and The matt-black metal display carries a a choice of rear wall elements is available to display laminated NATURATA emblem and additional blister packs if required. The side elements can comprises a two-level display for the also be used for an attractive and at the same time six praline flavours: nougat, coconut, space-saving display of products. yoghurt-orange, classic bitter, mocha and WWW.KELA.DE chilli. For each variety NATURATA has an individual packaging motif designed by the Stuttgart-based artist Sibylle Schwarz. WWW.NATURATA-SPIELBERGER.DE

Wool ready for sale

Max Gründl is one of Europe’s major specialist suppliers in the wool and haberdashery business. For wool wholesalers, Gründl recent- ly began to offer two new displays ready stocked with wool and ready for delivery to the retailer and for sale to the end-consumer. In the ‘Woll-Shop’, which is accessible on two sides, and the ‘Roll-Display’, the merchandise is presented on five storeys. Both displays provide space for individual brand claims or company signatures. The ‘Woll-Shop’ is sup- plied on a euro-pallet allowing rapid change of location at the PoS, while the ‘Roll-Display’ is equipped with castors. With the two new dis- plays, Gründl has achieved guaranteed primary and secondary display locations in the store. WWW.GRUENDL-WOLLE.DE 22 WANZL WORLDWIDE WINTER | spring 2007 Corporate Style Clear communication The new corporate style ensures that the Wanzl brand stays unique and distinctive on all international markets. It also communicates the seven different business divisions at Wanzl.

The Wanzl brand

Wanzl is a highly innovative global company with seven clearly defined business divisions employing around 2,800 people. The company has produc- tion bases in five countries and sales offices in all the main markets around the world. As an international concern, Wanzl requires a unified image if it is to retain its identity in all markets together with unified language in its communi- cation with the public and its partners. Wanzl has developed a reputation as a quality brand, one that combines values like peak product performance, on- going innovation, and variety in range and service that espouses ideals such SELF-SERVICE SYSTEMS as fair partnership and real customer proximity.

“The new corporate style is an expression of our internationality and it also communicates the new corporate structure and culture in the seven business divisions.”

Gottfried Wanzl displays SHOPFITTING

The new corporate style guide clearly defines the visual identity of the company, unified across all markets, and this supports the company´s unique corporate identity concept. The corporate style guide sets rules on how the Wanzl word-marque is to be used and defines basic elements like font, colour, colour gradations and design grids. The seven business divisions also have a distinctive visual structure, featuring clear, emotive imagery with individual co- lour coding. The new design is now firmly anchored in all areas of market com- munication and public relations. « W CORPORATE SECURITY PRODUCTS LOGISTICS + INDUSTRY STYLE GUIDE

W WANZL‘S HEADQUARTERS IN LEIPHEIM: all buildings bear the company´s new highly visible passenger handling hotel service insignia. services Corporate Style WANZL WORLDWIDE WINTER | spring 2007 23 Clear communication Logistics + Industry

Products Security

Welcome to the World of Wanzl WANZL´S UNIFIED AND DISTINC- TIVE GLOBAL BRAND IMAGE IS REFLECTED ALSO IN THE COMPANY´S NEW WEBSITE. In November 2006 the new, revised and LOGOS: redesigned site was launched, under the motto of ’Welcome to the World of Wanzl’. Visitors to the site are treated to a range of new features, including an easy-to-use full text search facility and pictures of the entire product programme, plus a user-friendly notes function. All in all it presents a com- prehensive overview of the company and its product ranges.

DOWNLOAD-CENTRE: A new down- W A UNIQUE BRAND IMAGE – a Wanzl exhibition stand in the new corporate style, for the business W THE FIFTIES. load centre is now also integrated area Logistics + Industry. into the site, so users can download a range of information easily and quick­ O WANZL’S DIVERSE PRODUCT PROGRAMME – clearly structured into seven business areas, with ly. Key concerns in redesigning the distinctive motifs and individual colour coding. website were user benefit and ease of use. For this reason Wanzl current- ly presents information in German and English, with further language aAbBcCeE12590 versions to follow in the medium term. To ensure that Wanzl reaches all its customers worldwide with the same W A FONT, along with a word-marque and company colours, are basic elements in Wanzl´s corporate W THE SIXTIES. unified corporate design, the web- image. The Univers™ font family fits in well with the company image, with its easy legibility and air of sites of the Wanzl subsidiaries around rational competence. the globe will be adapted to match in terms of content and visuals over the course of the next few months. W 1974 TO RECENTLY – over 30 years of A common technological basis en- continuity with a word-picture marque featuring sures that Wanzl can offer its users a pictogram of a shopping trolley. optimum availability all the time and it also facilitates efficient prompt up­ dates. WWW.WANZL.COM

hotel service W VEHICLES, whether cars or trucks, also communicate the company message. W The new Wanzl brand unites modernity and timelessness with its minimalist word symbol. 24 WANZL WORLDWIDE WINTER | spring 2007 QUALITY MANAGEMENT

‘A learning company’ Wanzl has been certified in accordance with DIN-EN-ISO 9001 for 10 years. We spoke to Peter Wagner, Wanzl’s Head of Quality Management.

What internal company processes were introduced in the last decade as a result of certification? Certification forms an essential basis for quality assurance and quality management (QM) at Wanzl. From goods inward through manufacturing to product delivery and after-sales service, precise processes are defined. Every production and admin­ istration employee is aware of these mandatory standards due to regular W ARTHUR MITTERHUBER, responsible for audits and the QM manual. In this environmental affairs at Wanzl in the way Wanzl has successfully reduced ‘Technology, Manufacturing, Galvanising’ area, its complaint rate by one-third, while Wanzl’s Head of Quality Management simultaneously improving the PETER WAGNER and Wanzl’s Technical response time. A further result is the Managing Director DR HANS-JÜRGEN SATTLER lean yet stable business processes (from left) with the certificate awarded by with a zero error strategy, leading to ment. Managing Director Gottfried TÜV Management Service. cost savings and guaranteeing Wanzl likes to speak of ‘a learning ‘Centre of Quality consistent high quality. company’, since only new knowledge creates innovations for the market Excellence’ Do your customers benefit from and for customers, such as the new It is worthwhile taking a consistent the certification? ‘KT 3 drive’ picking trolley, for which and long-term look at internal Total quality management enables Wanzl won first prize in the 2005 business processes and working on Wanzl’s production sites and innovation competition held by the targeted improvements. This has branches to achieve above-average Chamber of Commerce and Industry. been confirmed by an international results in terms of product quality, study conducted by the ‘Centre of delivery reliability and technical The latest independent Quality Excellence’ at the University competence for customers in the certification audit was recently of Leicester. In this study, 120 listed international market. carried out by Technischer companies with a level of maturity Überwachungsverein (TÜV) Süd. evidenced by quality awards, were In the last two years Wanzl has What were the results? analysed over a period of eleven combined quality and environ­ The results of the repeat audit years and compared to a control mental management in a single were extremely positive. Although group of similar companies without certification system. Why? Wanzl sees certification as a quality awards. The result: companies Wanzl is a company with high value dynamic process – based on close with high quality standards (evi­ objectives. This combined certifica­ co-operation and intensive feedback denced by the granting of quality tion is part of Wanzl’s corporate with the independent certification awards) achieved steady rises in strategy and is about much more agency – various scenarios were share prices and revenues compared than the associated quality seal. gone through with TÜV Süd in the to companies in the control group. Certification provides the framework individual process areas, in order to Their cost structures also proved to for continuous change, constant achieve further optimisation potential be substantially better. performance optimisation and steady in a changing production quality improvement – always with environment. « the close co-operation of employees, and with respect for the environ­ SERVICES ‘A LA CARTE’ WANZL WORLDWIDE WINTER | spring 2007 25

‘A learning company’ Wanzl Services

Wanzl Services

R WANZL CONCEPT Advice and planning service for trolley logistics and park box installation.

R WANZL FINANCE Financial services with individual leasing products for improved flexibility and liquidity.

R WANZL INSTALL Installation service for customer guidance systems, park boxes and re-equipping of trolley fleets.

R WANZL REPAIR Repair and maintenance service for shopping trolleys, transport trolleys, The new range of service modules helps preserve the entrance systems, checkout barriers, value of investments long term, and generates loyalty park boxes and other products.

from customers. R WANZL CLEAN Cleaning service for shopping trolleys, transport trolleys and park boxes.

Wanzl’s self-service products are Wanzl Services offers a range of R WANZL PARTS manufactured with high-quality five comprehensive service contracts Original Wanzl spare parts service components using automated manu­ with modules to suit individual needs. with a guarantee of up to three facturing processes in accordance The full ‘Wanzl Premium’ contract years. with DIN-EN-ISO 9001:2000. That includes all service modules – from means Wanzl’s top-quality, state-of- purchase through to return. The Service components currently available only in Germany. the-art products are fit for long-term, ‘Wanzl Pro’ version provides all the heavy-duty use. The regular servicing main service modules, except parts. REWE: ‘BIG BANG’ WITH WANZL by the manufacturer guarantees The ‘Care Plus’ service package for SERVICES continuous trouble-free operation. shopping trolleys and park boxes With the six new modules from Wanzl includes the repair, clean and parts In a rebranding programme never Services – Concept, Finance, Install, modules, while the ‘Care’ version for seen before on this scale in German Repair, Clean and Parts – products customer guidance systems food retailing, 3,000 supermarkets are fit for purpose throughout their comprises repair and parts services. across the country were switched service life, always up to date and in With the ‘Wanzl Client’ service, to the REWE name overnight in tip-top condition, ensuring that the customers can select a customised September 2006. As part of the shopping trolleys and other equip­ contract with services tailored conversion programme, Wanzl took on ment are a good advertisement for precisely to their requirements. Full the largest service and spare parts the store. service contracts also enable stores contract in the company’s history. Approximately 360,000 to transfer responsibility and liability shopping trolley handles were changed across a total of entirely to the manufacturer, 3,000 stores in order to display the new name. At the protecting customers against risks of same time, Wanzl took over maintenance for any stores accidents due to defective products requiring this service. With eight service centres in and protecting the stores themselves Germany, the Wanzl fitters completed this contract within against damages claims. « four months. A single fitter would have needed around 1,600 working days – or around seven years – to complete the work! 26 WANZL WORLDWIDE WINTER | spring 2007 SERVICE IN THE SELF-SERVICE SECTOR Shopping in XXL format Swedish customers prefer to do a big weekly shop and often travel long distances to large shopping centres. So, in addition to their spacious Volvo they also need a shopping trolley with a generous basket capacity.

Together with its Swedish representative Expedit, Wanzl has supplied 1,000 new ‘EL 315’ shopping trolleys to the Swedish retail chain ICA Maxi. With a capacity of 315 litres, this trolley offers substantially more space than the Wanzl ‘EL 275’ model, 16,000 of which have been supplied to Scandinavia. The new trolley takes six ICA bags, in which the customer can sort the selected goods by type and weight. The relatively low basket depth ensures that even with the high capacity it is still easy to load and unload.

The new model is also perfect for use with the self-scanning system provided by ICA Maxi. At the store entrance the customer takes a handheld scanner which can be placed comfortably in the holder attached to the trolley handle. He then scans the prices, places the goods in the ICA bags in the trol- ley and does not have to touch them again until he unpacks them at home. «

The ICA retail group THE ICA GROUP, WHICH WAS ESTABLISHED IN 1917, is one of the largest retail companies in Scandinavia with around 2,300 stores in Sweden and Norway. In Sweden, ICA operates four different store formats, including the large ICA Maxi stores.

O SELF-SCANNING – practical and time-saving W THE 315-LITRE BASKET of the ‘EL 315’ for the customer. The ‘EL 315’ shopping trolley is shopping trolley is big enough to take six ICA fitted with a holder for the scanner. bags. The trolleys are fitted with the special soft steering system, making them easy to push and comfortable to steer.

ERGONOMIC CHECKOUT ISLANDS Wanzl recently equipped 10 Bel- height and angle can be adjusted new checkout islands and the simul- gian Delhaize stores with a new individually. The electrically pow- taneous removal of the previous type of checkout island developed ered foot platform, which is similarly checkout desks took place entirely in co-operation with checkout manu­ height-adjustable, helps promote a at night so as not to disrupt normal facturers Sidac, and with customer comfortable posture. The ergonomic- commercial operation. A total of 50 Delhaize. The new checkout has been ally arranged cash till and the scanner checkout islands, each with two ergonomically optimised for the wor- are located on the newly designed checkouts and two conveyor belts king position of checkout personnel. central console, which was developed were supplied, together with 20 For example, the checkout seat is jointly with Wincor Nixdorf. The refit- single operator solutions. mounted on a swivelling arm and the ting of the Delhaize stores with the

SOUND means SECURITY Small, high-value items such as 600 stores with 2,000 SoundSafer As the SoundSafer makes a lasting razor blades are a favourite of display modules from Wanzl. The contribution to the reduction of inven- shoplifters. They are easily slipped SoundSafer is designed to fit all cur- tory differences caused by theft, the into a jacket pocket or a handbag, rent shelf units and is subdivided into investment pays back in a short time. and frequently turn up later on sale in multiple locked drawers. When the the street. The dm drugstore chain customer opens a drawer, a recognis­ intends to tackle razor blade theft able sound is produced that can be head on and has equipped more than clearly heard by the sales personnel. WWW PRODUCT PRESENTATION - LATEST WANZL WORLDWIDE WINTER | spring 2007 27

PRODUCT INNOVATION ‘Pro Tec 3’ robust bumper rail

The new ‘Pro Tec 3’ bumper rail provides protection for refrigerated Wanzl then won an initial order to equip the entire frozen foods section with displays and shopfittings against damage caused by shopping and the Pro Tec 3 bumper system, covering a length of half a kilometre, as well as transport trolleys, hand trucks and cleaning equipment. The ‘Pro Tec 3’ several shelf units and displays at the new METRO Cash & Carry superstore in is especially recommended for stores which have shopping trolleys of varying Berlin-Friedrichshain. In future, the robust bumper rail (made of galvanised sheet sizes. The bumper rail is suitable for a wide range of store situations and can be steel profiles) will be deployed to protect all the refrigerated display units in the fitted rapidly. For the METRO Group, Wanzl carried out an initial test installation frozen foods sections of the superstores in all 28 regions in which METRO in November 2005 in the frozen foods section of the recently converted and Cash & Carry operates. extended METRO Cash & Carry superstore in Düsseldorf’s Schlüterstrasse. METRO Cash & Carry-Superstore in Berlin-Friedrichshain The 14,000 sq. m. METRO Cash & Carry superstore which opened last autumn at Berlin’s Ostbahnhof demonstrates the company’s expertise in food and fresh goods and provides everything necessary for professional food prepa­ ration. The highlights of the new superstore are the 300 sq. m. fresh fish department and the wine cellar with 600 wines from every continent. The fresh food area incorporates a new frozen food concept which guarantees W THE ‘METRO FOOTBALL HEAVEN’: The opening in June was attended by the former German that every product is always in stock – even if it is not in season or has run national team players Pierre Littbarski and Toni Schumacher, as well as 24 teams from ‘streetfootball- low due to heavy demand. A unique feature is the ‘METRO Football Heaven’ world’, an international network for street football. On the evening before, the teams had put on an on the 18,000 sq. m. roof of the METRO C & C store. The FIFA-compliant impressive display of their skills in the street football world championships in Berlin-Kreuzberg. football pitch has been used by schools and associations in the Friedrichshain j FIREWORKS mark the opening of the METRO C & C superstore in Berlin. district since 1 October. U METRO – Expertise in fresh foods. 28 WANZL WORLDWIDE WINTER | spring 2007 CONTACTS

WANZL WORLDWIDE

Wanzl RUSSIA / CIS ICELAND overseas INDONESIA SAUDI ARABIA Metallwarenfabrik GmbH 000 Wanzl-MAWY Rymi ehf. subsidiaries PT. Celsius Jaya Packaging Equipment & Bubesheimer Strasse 4 Luzhniki 24 Block 9 Hateigsvegi 7 | P.O. Box 5091 Jl. Sunter Paradise II Supplies Co. Ltd. (Zultec) Australia 89340 Leipheim, Germany 119048 Moscow 125 Reykjavik Blok K No. 43 P.O. Box 52721 | 21573 Jeddah Wanzl Australia Pty. Ltd. P.O. Box 1129 Phone +7 495 / 504 28 67 Phone +354 (0) 1 / 511 11 00 Jakarta 14350 Phone +966 (0) 2 / 670 04 90 97 Highbury Road 89336 Leipheim, Germany Fax +7 495 / 504 28 69 Fax +354 (0) 1 / 511 11 10 Phone +62 (0) 21 / 640 43 13 Fax +966 (0) 2 / 670 03 41 BURWOOD VIC 3125 Phone +49 (0) 8221 / 729-0 [email protected] [email protected] Fax +62 (0) 21 / 640 43 14 [email protected] Phone +61 (0) 3 / 98 08 22 99 Fax +49 (0) 8221 / 729-100 www.wanzl.ru [email protected] LATVIA Fax +61 (0) 3 / 98 08 22 66 SINGAPORE [email protected] SLOVAK REPUBLIC Kompanija Vitrum [email protected] Israel John Chen (Pte) Ltd. www.wanzl.com Wanzl SK, s.r.o. G. Astras 3a www.wanzl.com R. Goldstein & Co. Ltd. 6 Little Road Cukrovarská 427 1082 Riga P.O. Box 136 Singapore 536984 KOREA 926 01 Sered‘ Phone +371 (0) 7 / 80 23 84 Kfar Chabad Post Phone +65 62 85 21 22 EUROPE Wanzl Korea Ltd. Phone +42 1 / 317 89 13 81 Fax +371 (0) 7 / 80 23 87 60932 Moshav Safaria Fax +65 62 85 30 68 subsidiaries 1F., Sorimwon Bldg., 180-407, Fax +42 1 / 317 89 79 28 [email protected] Phone +972 (0) 3 / 96 07 91 89 [email protected] Bongcheon-Dong, Gwanak-Gu austria [email protected] Fax +972 (0) 3 / 96 07 921 www.johnchen.com.sg LITHUANIA Seoul 151-815 Wanzl Gesellschaft mbH www.wanzl.sk [email protected] UAB Husas Phone +82 (0) 2 / 877 14 31 south africa Deutschstrasse 12 SPAIN Pramones g. 141 Phone +82 (0) 2 / 877 14 03 Japan Top Assist 13 (Pty) Ltd. 1230 Vienna Wanzl Equipamiento 2000 Vilnius Fax +82 (0) 2 / 877 14 32 CEEV Cooperation Expectation 18C Eastry Road Claremont Phone +43 (0) 1 / 616 25 46 Comercial, S.L. Phone +370 5 / 260 74 52 [email protected] Emotion Viva Cape Town 7708 Fax +43 (0) 1 / 616 25 46 20 Poligono Industrial ›El Pla‹ Fax +370 5 / 267 03 40 www.wanzl.com Takashio-cho 2-9 Phone +27 21 / 683 58 23 [email protected] c / Miquel Torelló i Pagès, [email protected] Koshien Nishinomiya Fax +27 21 / 683 58 23 www.wanzl.at PEOPLE’S REPUBLIC 58 Nave 1 6638166 Hyogo Mobile +27 / 828 24 06 43 MACEDONIA OF CHINA Belgium / LUXEMBoURG Apdo. de Correos 1485 Phone +81(0)798/ 46 68 02 [email protected] MAG Commerce Wanzl Commercial Equipment Wanzl b.v.b.a. 08750 Molins de Rei - Fax +81(0)798/ 46 68 05 Str. Zelevo 3-3 / 9 (Shanghai) Co., Ltd. Taiwan Ambachtenlaan 36 Barcelona 1000 Skopje Bldg. 2-4, East Rongle Rd. No. 579 JORDAN Willington Fabrikations Ambachtenlijke zone Haasrode Phone +34 (0) 93 / 680 36 50 Phone +389 (0) 2 / 307 65 93 Song Jiang Industrial Zone, Abdin Industrial Est. Rm 603, Gold Stone Building 3001 Heverlee Fax +34 (0) 93 / 680 36 52 Fax +389 (0) 2 / 307 65 93 Shanghai 201613 Mr. Firas Abdin 380 Lin Sheng North Road Phone +32 (0) 16 / 40 28 30 [email protected] Mobile +389 (0) 70 26 64 59 Phone +86 (0) 21 / 57 74 46 80 Bayader Wadi El-Seir, Industrial St. Taipei 1045 Fax +32 (0) 16 / 40 01 69 www.wanzl.es [email protected] Fax +86 (0) 21 / 57 74 46 50 11814 Amman Phone +886 (0) 2 / 25 11 51 68 [email protected] SWITZERLAND [email protected] Phone +962 (0) 6 / 586 55 36 Fax +886 (0) 2 / 25 22 25 21 www.wanzl.be Malta Wanzl (Switzerland) AG www.wanzl.com.cn Fax +962 (0) 6 / 586 37 07 [email protected] (Malta) Ltd. CZECH REPUBLIC Industrie Hegi 2 [email protected] Tilio’s Bldgs., St.Paul‘s street Thailand Wanzl spol s.r.o. 9425 Thal NXR 03 Naxxar Kuwait Prolink Secure-Tech Ltd., Part. Okr.Olomouc Phone +41 (0) 71 / 886 90 10 overseas Phone +356 21 / 41 94 00 Al Hasawi 390 / 2 Moo 7 Thaeparak Rd 78347 Hnêvotín 333 Fax +41 (0) 71 / 886 90 15 representatives +356 21 / 41 96 00 Refrigerator & Water Samrongneau, Muang Phone +42 (0) 585 / 75 15 55 [email protected] | www.wanzl.ch Fax +356 21 / 41 95 00 ARGENTINA Cooler Factories Samuthprakarn 10270 Fax +42 (0) 585 / 75 15 51 UKRAINE Mobile +356 99 47 44 00 Fabrica de Envases P.O. Box 1175 Safat Phone +66 (0) 2 / 383 55 97 Prag: TzOV Wanzl-MAWY +356 79 41 94 00 Automaticos S.A. 13012 Safat Kuwait Fax +66 (0) 2 / 759 54 14 Phone +42 (0) 244 / 09 07 44 Schovkovychna vul. 42-44 [email protected] Avda. Andrés Rolón 25 47 Phone +965 (0) 476 91 00 ext. 0 Fax +42 (0) 244 / 09 07 40 01601 Kiev www.crcmalta.com (1643) Beccar | Buenos Aires Fax +965 (0) 472 00 91 [email protected] [email protected] Phone +380 44 / 390 11 12 Phone +54 (0) 11 / 47 43 84 05 [email protected] www.wanzl.cz NORWAY TUNISIA Fax +380 44 / 390 11 14 Fax +54 (0) 11 / 47 42 21 37 Expedit Norge a / s Malaysia Multiprotect+ FRANCE [email protected] [email protected] Hvamveien 4 Panmatex Trading Sdn.Bhd. P.O. Box 257 Wanzl SAS www.wanzl-mawy.com.ua 2026 Skjetten AUSTRALIA No.12, Jalan BK 1 / 12 Cité Jamil – Menzah 6 21, Rue Westrich Phone +47 64 83 13 00 Brice Australia Pty. Ltd. Bandar Kinrara Industrial Park 2091 Tunis BP 30134 Fax +47 64 83 13 99 19 Evans Street Bandar Kinrara, Off 6 1 / 2 Miles Phone +216 (0) 21 / 21 88 88 67603 Séléstat Cedex EUROPE [email protected] P. O. Box 228 Jalan Puchong Fax +216 (0) 71 / 88 32 22 Phone +33 (0) 388 57 48 50 representatives Burwood, VIC 3125 58200 Kuala Lumpur [email protected] Fax +33 (0) 388 92 17 23 Portugal BULGARIA Phone +61 (0) 3 / 98 88 71 25 Phone +60 (0) 3 / 80 75 80 08 [email protected] [email protected] Distrol ELECS Group – Holding Ltd. Fax +61 (0) 3 / 98 88 79 09 Fax +60 (0) 3 / 80 75 90 09 Paris: Av. Oscar Monteiro Torres, UNITED ARAB EMIRATES 1, Republika blvd. [email protected] [email protected] Phone +33 (0) 144 75 02 02 37 A-C 1000-216 Lisbon Expo Spec. Equipment Co. 9000 Varna Fax +33 (0) 144 75 31 00 Phone +351 (0) 21 / 79 60 13 6-9 Chile Mexico P.O. Box 90022 Phone +359 (0) 52 / 50 00 66 [email protected] Fax +351 (0) 21 / 796 23 29 Porta Nuova S.A. EQUIPAMIENTO Deira Salahuddin Str.| Dubai Fax +359 (0) 52 / 50 04 35 www.wanzl.fr [email protected] Santo Domingo, 4780 Y MAS S.A. DE C.V. Phone +971 (0) 4 / 266 60 42 [email protected] Quinta Normal Omega # 278 Fax +971 (0) 4 / 266 27 16 GREAT BRITAIN ROMANIA CROATIA Santiago Col. Romero de Terreros [email protected] Wanzl Ltd. Eurofit / Vozatyoglou Systems Smeh d.o.o. - Gorjupova 13 Phone +56 (0) 2 / 224 33 44 Del. Coyoacan Europa House Heathcote Lane Romania SRL Uruguay 1000 Ljubljana Fax +56 (0) 2 / 244 47 81 CP 04310 Mexico DF Warwick CV34 6SP St. Viitorulu 199, sect. 2 Acondicionamiento Slovenia [email protected] Phone +52 55/55 49 31 10 Phone +44 (0) 1926 / 45 19 51 Bucharest Integral S.A. Phone +386 (0) 1 / 244 08 00 Fax +52 55/10 84 26 50 Fax +44 (0) 1926 / 45 19 52 Phone +40 (0) 21 / 212 39 90 DOMINICAN REPUBLIC / Juan D. Jackson 1202 Fax +386 (0) 1 / 244 08 10 Mobile +52 155/51 03 43 43 [email protected] Fax +40 (0) 21 / 212 39 64 CARIBBEAN Montevideo [email protected] roberto.mendoza@ www.wanzl.com [email protected] CORTINOVA, S.A. Phone +598 (0) 2 / 400 14 14 equipamientoymas.com CYPRUS Edificio Martinez Burgos Fax +598 (0) 2 / 408 66 23 HUNGARY SERBIA-MONTENEGRO P.C. Orinos Ltd. Ave. Sarasota #24 NEW ZEALAND [email protected] Wanzl Magyarorszag KFT Sun & Dun.a.v. P.O. Box 21285 | 1505 Nicosia Ensanche Bella Vista NZ Retail Equipment Ltd Kunigunda u. 58 Vojvodanska 75 Venezuela Phone +357 (0) 22 / 45 84 00 Santo Domingo 12 Ash Rd, Manukau City 1037 Budapest III 22304 Novi Banovci Unikert de Venezuela C.A. Fax +357 (0) 22 / 76 76 54 Phone +1 809 / 537 77 00 P. O. Box 98916 SAMC Phone +36 (0) 1 / 387 37 92 Phone +381 (0) 22 / 34 22 59 Centro Empresarial Torre Fax +1 809 / 537 79 00 New Zealand Fax +36 (0) 1 / 437 08 50 DENMARK Fax +381 (0) 22 / 34 22 42 Humboldt, Piso 14, ofic. 14-02 Mobile +1 809 / 399 72 69 Phone +64 (0) 9 / 262 30 44 [email protected] Expedit a / s Mobile +381 (0) 63 391 530 Urb Parque Humboldt Prados [email protected] Fax +64 (0) 9 / 262 30 66 www.wanzl.hu Toftegaardsvej 4 [email protected] del este [email protected] P.O. Box 86 PERU 1080 Caracas | Venezuela ITALY SLOVENIA 8370 Hadsten Ecuador Unikert de Venezuela C.A. Phone +58 (0) 2 / 129 75 09 35 Wanzl Italia S.r.l. Smeh d.o.o. – Gorjupova 13 Phone +45 87 / 61 22 00 Unikert de Venezuela C.A. Centro Empresarial Torre Fax +58 (0) 2 / 129 75 0 1 50 Via Del Ferro n° 8 / 10, 1000 Ljubljana Fax +45 87 / 61 23 00 Centro Empresarial Torre Humboldt, Piso 14, ofic. 14-02 [email protected] Localita Averolda Phone +386 (0) 1 / 244 08 00 [email protected] Humboldt, Piso 14, ofic. 14-02 Urb Parque Humboldt Prados 25039 Travagliato Fax +386 (0) 1 / 244 08 10 Urb Parque Humboldt Prados del este Phone +39 030 / 686 39 49 ESTONIA [email protected] del este 1080 Caracas | Venezuela Fax +39 030 / 686 45 22 Melton SWEDEN 1080 Caracas | Venezuela Phone +58 (0) 2 / 129 75 09 35 [email protected] Peterburi Tee 71 Expedit Sverige AB Phone +58 (0) 2 / 129 75 09 35 Fax +58 (0) 2 / 129 75 0 1 50 www.wanzl.com 11415 Tallinn Frederiksdal Fax +58 (0) 2 / 129 75 0 1 50 [email protected] Phone +372 (0) 6 / 20 50 51 NETHERLANDS 571 75 Nässjö [email protected] Fax +372 (0) 6 / 20 50 52 PHILIPPINES Wanzl Nederland b.v. Phone +46 (0) 380 / 265 30 [email protected] india Target Displays Co. Inc. Karolusstraat 4 Fax +46 (0) 380 / 265 50 Bizerba India Private Limited 6th Floor, Fortune Building 4903 RJ Oosterhout FINLAND [email protected] EL-100, TTC Industrial Area 160 Legaspi Street Phone +31 (0) 162 / 42 22 50 Expedit a / s filial i Finland www.expedit.se MIDC, Mahape, Navi Mumbai Legaspi Village Fax +31 (0) 162 / 45 46 50 Laippatie 19 B TURKEY Maharashtra Makati City 1229 [email protected] | www.wanzl.nl 00880 Helsinki ÜCGE Magaza Ekipmanlari India – 400705 Phone +63 (0) 2 / 891 36 07 Phone +358 207 43 36 40 POLAND Pazarlama San. Tic.A.S. Phone +91 (0) 22 / 2768 2918 Fax +63 (0) 2 / 891 36 09 Fax +358 207 43 36 49 Wanzl Sp.z o.o. Kelstel Sanayi Bölgesi +91 (0) 22 / 2768 1299 [email protected] [email protected] ul. Mszczonowska 69 16450 Bursa Attn. Sudhir Balakrishnan www.targetdisplay.com 05-830 Nadarzyn GREECE Phone +90 (0) 224 / 331 88 11

Phone +48 (0) 22 / 739 73 80 Voyatzoglou Systems S.A. Fax +90 (0) 224 / 331 88 21 Fax +48 (0) 22 / 739 73 85 12 km Nat. Road, Athens, Lamia [email protected] [email protected] 14451 Metamorfosi www.wanzl.pl Phone +3 (0) 210 / 288 86 00 Phone +3 (0) 210 / 288 86 45

Fax +3 (0) 210 / 288 86 99

contact details of further representatives can be supplied upon request.