Strong Partnerships Made by Wanzl 2 WWW Wanzl Worldwide No 10 | 2011

No 10 | 2011

News and information Consumer 2020 | 30 years of Wanzl France WWW Wanzl Worldwide Alcampo bulk order | Eco-management FOR OUR CUSTOMERS AND PARTNERS Table decoration at PoS | Club Shop for Legia Warsaw

EuroShop 2 0 11 Strong Partnerships made by Wanzl 2 WWW Wanzl Worldwide No 10 | 2011

12 04 Contents

2 Contents | Legal 03 Shopfitting 3 Editorial 4 Cover story EuroShop 2011: 24 28 Euromadi: Spanish food retailers in Germany Strong Partnerships_made by Wanzl 32 Stylish shoes – van Dalen 8 Lively marketplaces 34 White with blue – Brossois 36 Fan shop for Legia Warsaw 01 Self-service systems 39 Preview 10 Marks & Spencer visit Wanzl 40 Addresses 12 30 years of Wanzl France 16 ASDA Award for Trolleywise 18 Eco-management 20 Spain dances the 'Tango' 21 Expert topic: Consumer 2020

02 Displays

25 Table culture – Ritzenhoff & Breker 27 Spiegelau and Kärcher

EDITION

Www – Wanzl Worldwide Edited by The customer magazine from Wanzl Metallwarenfabrik GmbH Wanzl-Marketing, PRESSE & mehr Design and layout Published by LIQUID – Agentur für Gestaltung, Augsburg Wanzl Metallwarenfabrik GmbH | Bubesheimer Straße 4 Translation 89340 Leipheim | Germany Matrix Communications AG Phone +49 (0) 8221/ 729 - 0 | Fax +49 (0) 8221/ 729 -1000 Photos info @ wanzl.de | www.wanzl.com Wanzl Metallwarenfabrik GmbH, Aéroport Nice Côte d'Azur, Aéroports de Paris, Alfred Kärcher Vertriebs-GmbH, Bundesverband CarSharing e. V., Dorian Rollin, EHI Retail Institute e. V., German Council of Shopping Centers e. V., Gorenje d.d., Graze Nature Delivered Ltd., iStockphoto LP, J.S.K Architekci Sp. z o.o, Klaus Vyhnalek / Zukunftsinstitut GmbH, Klub Piłkarski Legia Warszawa S.S.A, Kristallglasfabrik Spiegelau GmbH, Marks and Spencer plc, Messe Düsseldorf GmbH, NH Hoteles, Nike Inc, OBI GmbH & Co. Deutschland KG, Phil Withcomb, Ritzenhoff & Breker GmbH & Co. KG, Zukunftsinstitut GmbH Editorial 3

Editorial

Dear Reader,

Welcome to EuroShop 2011: Wanzl will as a strong partner, Wanzl is in this way blazing present itself at the leading trade show for glo- a trail to the future for the national and interna bal commerce as one of the largest exhibitors tional retail trade, because Wanzl invests inter- and as a partner of the international retail trade. nationally wherever markets are developing Wanzl will be represented for the first time this quickly and consumption is expanding. A current year at the EuroShop in three halls with the example is the new Wanzl electroplating in following trade-show booths: SB Systems and China, which complies with the highest European Shopfitting and displays on the joint POPAI environmental standards. Wanzl also makes a D-A-CH booth. And all three trade-show appear further promise to its customers: all products ances are dominated by the current Wanzl phi are characterised by a guaranteed consistently losophy with regard to EuroShop 2011: Strong high level of quality, combined with creativity, Partnerships_made by Wanzl. Under this banner, service and the highest demands with regard to Wanzl will present the international trade with environmental protection – to sum up: made by innovative worlds of experience, including the Wanzl. Further valuable information can be found first presentation of the 'SMART SHOPPING' in the latest edition of Wanzl Worldwide: for concept. Wanzl has developed this innovative example, the 'Supermarket of the Year', the project in cooperation with partners from the 'Innovation Award' from ASDA for the Wanzl industry: 'SMART SHOPPING' is based on state- partner, Trolleywise, and about Wanzl’s success- of-the-art technology and offers a glimpse of the ful commitment in France. future of shopping. Just as exciting is a visit to Wanzl Shopfitting: here, Wanzl will present con- Visit Wanzl at EuroShop 2011! And then please cepts for the shopping worlds of tomorrow, join us at the new Wanzl Creative Center: here, implementing them at the highest quality level – Wanzl is presenting its expertise in the whole both in local markets and also at an international world of commerce on three levels. The Wanzl level. In addition, the product area Displays will Creative Center is also a forum for an opportu- present innovative PoS solutions that ensure nity to exchange experiences and thus, a plat- higher sales. form for inspiring encounters within the industry. A warm welcome to Wanzl! At the same time, Wanzl is making a state- ment at EuroShop to the retail market around the world: innovation and investment power ensure the decisive competitive edge. Moreover, Enjoy the read!

Gottfried Wanzl 4 WWW Wanzl Worldwide No 10 | 2011 cover story euroshop 5

↑ PETER BILANG, Wanzl Marketing Director

cover story euroshop EuroShop 2011 Strong Partnerships made by Wanzl 'SMART SHOPPING' displays tomorrow's shopping

At EuroShop 2011, Wanzl will again present itself as Please tell us more… one of the largest partners of trade, proving its concept The Self-Service Systems business area will and design competence as an internationally active com- be presented at EuroShop 2011 for the first pany for self-service systems, display and shopfitting solu- time with industry solutions for various retail tions. Peter Bilang, Wanzl Marketing Director, provides sectors, from grocery discounting, to super- information on the new products from Wanzl at EuroShop markets with fruit and vegetables, through 2011 and welcomes customers from all over the world. to pharmacies, Cash & Carry, DIY and garden centres. Customers can take a tour through Wanzl is one of the leading idea suppliers on the interna five different shop concepts, each fully equip- tional retail scene. What can customers expect from Wanzl ped with the most up-to-date self-service at EuroShop 2011? systems and products, e.g. customer Peter Bilang, Wanzl Marketing Director: in 2011, Wanzl will guidance, trolleys and sales equipment. > be presenting its products at two trade fair stands for the first time: self-service systems can be found in hall 13, and shopfitting solutions in hall 12. Wanzl Displays is also represented at the POPAI joint stand in hall 05. With numerous new products at EuroShop 2011, Wanzl is once again proving its technical innovation and solution competence in the world of self-service and the supermarkets of tomorrow. 6 WWW Wanzl Worldwide No 10 | 2011

↑ EuroShop 2011: nearly 2,000 participating companies from over 50 countries in 15 trade fair halls → WANZL self-service systems ↓ Premiere at EuroShop 2011: the 'Smart Shop- ping' concept developed by METRO and Wanzl. At the core is Wanzl's new 'M³EA' plastic shopping trolley equipped with shopping baskets.

› Wanzl is the innovation leader for the future of shopping. purchasing at the check-out through the identification of What visions are there for EuroShop 2011? RFID good labels in the scan tunnel – without needing to lay Wanzl is presenting its new 'Smart Shopping' concept, a fur- the goods on the conveyor belt and then put them back into ther development of the 'Future Shopping' project, equipped the shopping basket. All of the data ascertained in the scan with the most up-to-date technology: at the core of the tunnel is automatically transmitted to the self-checkout, 'Smart Shopping' concept is the Future Store Initiative, which subsequently prints out a receipt after the purchase working together with the METRO GROUP, and the 'M³EA' has been completed. Following payment, the 'eGate' exit plastic shopping trolley developed by Wanzl. The trolley, system directly linked to the pay station opens automatically equipped with plastic 'GT26' shopping baskets, enables the for a default period of time, so that the customer can pass pre-sorting of goods, combined with flexible, time-saving through the checkout. Finally, the shopping baskets can be placed directly in the boot of a vehicle. Integrated shelves equipped with RFID read antennae for registering the flow of goods are also part of 'SMART SHOPPING': when a customer removes an item from a shelf, the removal is registered and immediately forwarded to the merchandise planning and control system so that the inventory can be updated.

Wanzl's service is one of the aspects that customers par ticularly appreciate. For precisely this reason, Wanzl is providing the 'Trolley Management' service at its trade fair stand for self-service systems. Here, Wanzl is going to display its entire range of services for the management of shopping trolley fleets – from cleaning, to maintenance, through to complete leasing. cover story euroshop 7

← Wanzl at EuroShop 2011

Self-service systems, hall 13, stand A90

Shopfitting, hall 12, stand C36

Displays, hall 05, D04, POPAI D-A-CH joint stand

↑ WANZL shopfitting

↑ SHOPFITTING SOLUTIONS that catch the eye

Wanzl Shopfitting: Who's who in the added value for customers retail sector

Shopfitting of the highest architectural EuroShop is absolutely fascinating. Even on EuroShop 2011 – standard, answering the current questions a purely visual level, EuroShop is one of the The Global Retail Trade Fair in shop design and implementation, pro most attractive trade fairs around. But viding an outlook on future worlds of shop- EuroShop represents one thing above all: the Exhibition areas ping – that’s Wanzl shopfitting. leading trade fair worldwide for the total – EuroConcept: shopfitting, shop installation, At EuroShop hall 12, Wanzl Shopfitting will investment needs of retail and its partners. lighting technology, architecture and store display various shop installations ranging Every three years, a who's who of the inter- design, refrigeration equipment, cooling from the visionary to the proven and thus national retail scene is brought together in devices underline its competence as a distinguished Düsseldorf. – EuroSales: visual marketing, sales promo- shopfitter. During the last 18 months, tion, POS marketing numerous quotes have appeared in interna The success and the continual growth of – EuroCIS: IT and security engineering tional trade journals from Wanzl Shopfitting EuroShop can be traced back to the fact – EuroExpo: trade fair construction, design, customers, who state that they have had that the trade fair constantly adjusts to the event increasing in sales of 40% and more, follow- changing needs of the trade and further ing Wanzl's interventions. Retailers who have develops and extends its offers. Opening times collaborated with Wanzl Shopfitting have At EuroShop 2011, numerous special presen- Saturday 26 February to also reported a considerable increase in tations will be waiting for visitors, such as Wednesday 2 March 2011, customer frequency in their new shops. Now, the EuroShop Designer Village or the POPAI daily from 10:00 – 18:00 that is what we call success! It is in exactly Village. There will also be interesting forums this spirit that Wanzl Shopfitting will display with real-world expertise, for example the www.euroshop.de a number of new interpretations of various EuroShop Architecture and Design Forum, food and non-food shops. These will include the POPAI Forum and the EuroCIS Forum. exciting and forward-thinking solutions with wood. As a general contractor, Wanzl Shop fitting implements complete shop designs including planning and conception. Wanzl Shopfitting offers standard as well as indi vidually tailored shop solutions. 8 WWW Wanzl Worldwide No 10 | 2011

cover story euroshop Lively shopping areas for people: expert discussion at the EuroShop 2011 on the future of city centre trading

city centres in Germany are currently undergoing a centres as a trade format can supplement visible transformation. After the fall of large department the classic function of old marketplaces and stores and the resulting need for action, cities are searching could even replace them, if necessary. They for their identity and increasingly realising that trade is a vital are therefore crucial for lively and successful magnet for lively city centres. On the morning of 28 February, urban development." According to a current the German Council of Shopping Centers (GCSC) will dedicate GMA (Gesellschaft für Markt- und Absatz an intense discussion to this topic at the EuroShop Forum for forschung mbH, association for market and Architecture and Design. A number of top-class experts are sales research) study, 199 German shopping set to join in to discuss the various aspects of this topic. "For centres are about to undergo necessary re centuries, market places were the core of urban develop- furbishment. This is a real chance to sustain ment", says Stefan Jung, Chairman of the Management ably improve the appeal of old-fashioned city Board of GCSC, and adds "historically and economically, trade centres to be able to successfully compete is one of the most important pillars of any city. Shopping for customers and ultimately inhabitants.

"Shopping centres are a crucial factor for lively and successful urban development."

stephan jung, Chairman of the Management Board of GCSC

↑ Panel of experts – at EuroShop, discussions regarding energy efficiency and cost-effectiveness in retail ← SHOPPING CENTRES can supplement the classic function of market places. cover story euroshop 9

↑ Meeting point of the international retail world

Sustainability

The EuroShop is a worldwide indicator for Under the title 'ECOpark', the EuroShop is future developments in the retail sector. dedicating a special exhibition to the When the gates of the Düsseldorf Trade Fair theme of sustainability for the first time. open at the end of February for the world's This special section will be realised in co- leading trade fair in the retail sector, the operation with the EHI Retail Institute. Here, themes of sustainability and energy effi exhibitors from the most diverse sectors will ciency will play a more important role than present their solutions on the themes of ever before at many of the trade fair stands. energy efficiency and sustainability. For three The efficient handling of energy and the posi- days, the 'ECOpark' will be flanked by a pre- tioning of companies as being environmen- sentation forum where all the fascinating tally friendly and operating sustainably will themes regarding sustainability and energy become strategic success factors for retail in efficiency in retail will be demonstrated. A the future. There are starting points for further central theme in the forum pro- sustainable retail in almost all areas of in gramme will surround controlling systems as vestment, meaning that it will be a common part of building services engineering. As the theme in the range of solutions displayed at current EHI study 'Energy' management in ↑ Welcome: from 26 February to 2 March 2011, EuroShop the EuroShop throughout all 15 halls. retail proves, energy consumption in retail will take place in Düsseldorf can be reduced considerably. 10 WWW Wanzl Worldwide No 10 | 2011

↓ marks & spencer in Shanghai

pages 01 Self-Service Systems 10 –23 great britain | self-service systems 11

← ↑ trendsetter Marks & Spencer ↙ A SENIOR GROUP of M&S Demand, Purchasing and Supply personnel recently visitied Wanzl China where they were met by Wanzl UK Head of Shopfitting, Clive Jury. The group, seen here at Wanzl China are (from left), Howard Lucas (Shopfitting Analyst), Gary Salter (Demand and Purchasing Manager), Michelle Barber (Category Manager, General Merchandising), Beilei Yuan (Sales and Marketing Manager, Wanzl China), Clive Jury, Oliver Deinlein (Plant Manager, Wanzl China) and Paul Williams (Head of Demand, Purchasing and Supply, M&S).

self-service systems Be our guest. Welcome! Marks & Spencer puts Wanzl under the microscope

Senior representatives of the Marks and Spencer’s Head of Demand, Purchasing and Supply Demand, Purchasing and Supply team have recently visited for Marks and Spencer, Paul Williams said Wanzl manufacturing locations in Germany and in China. that the visits to Wanzl Germany and China This has been part of a far-reaching review conducted by had been 'highly informative and enjoyable, M&S to evaluate suppliers against a range or criteria with making the visit most worthwhile'. particular emphasis on the overall quality and eco-friendliness "The Wanzl manufacturing sites in Leipheim of manufacturing and supply in terms of their well-publicised are impressive and clearly set a world-class 'Plan A' environmental objectives. Head of Shopfitting for standard for manufacturing in the shopfitting Wanzl UK, Clive Jury accompanied the group during their and display systems category. The M&S visits to key Wanzl manufacturing locations in Germany and Demand, Purchasing and Supply team were China and says that the team’s overall impressions were 'very very pleased that this high standard is main favourable'. "We have been fortunate enough to be a major tained at other Wanzl manufacturing sites supplier to the Marks and Spencer Food stores re-brand pro- including their operations in China. We were gramme over the past five years and are hopeful of increas also impressed by the new Creative Centre in ing the extent of our products beyond their food retail Leipheim which is a highly effective exhibition requirements. With this in mind we are delighted that M&S space which showcases the full extent of the have been able to send a senior team to Wanzl in Germany Wanzl solutions set for both shopfitting and and in China to see for themselves our commitment to the self-service," said Paul. highest environmental and quality standards," said Clive. 12 WWW Wanzl Worldwide No 10 | 2011

Self-service systems Wanzl France celebrates its 30th birthday 30 years of customer service, innovation and excellence

A production facility in the heart Sales office in Paris

of the Alsace region France has the most square metres of commercial sales floor space of any European To improve performance and ensure even closer prox country. It counts 11,635 supermarkets and imity to its clients in France, in 1981 Wanzl established a nearly 25,800 retail outlets, totalling more production facility in Sélestat, right in the heart of the than 41 million m² of sales floor space*. Alsace region. Product success has enabled Wanzl France to Today, the majority of purchases from large rapidly expand its production line, increase storage capacity retail establishments are made by only a few and install an electro galvanisation and powder coating unit. central purchasing bodies. By establishing its With a production facility of 17,000 m² and more than sales office in Paris, the company is strength 150 employees, Wanzl France is one of the most important ening its commercial presence throughout European subsidiaries. Use of the latest state-of-the-art France. Situated in the heart of the capital, machines ensures that only products of the highest precision just next to the Bastille quarter, the Paris and quality leave the French factory. Wanzl is keen to ensure office is the beacon of our sales force. that industrial activity does not compromise protection of the Whether self-service and customer guidance environment. Conserving the environment involves complex systems, shop fittings, luggage trolleys or operations and tight controls and to show it is acting responsible in this respect, Wanzl France has made some important investments. FRance | self-service systems 13

↓ JACQUES DE BEAUVAL, Sales Manager from Wanzl France (third from right) together with his team in the Paris sales office

↑ Near to customers: the French Wanzl subsidiary in Sélestat was established in 1981.

↑ WANZL FRANCE MANAGEMENT TEAM BASED IN SÉLESTAT: (from left to right) Bernard Wittner, Production Manager, Bernd Michael Baumann, Managing Director of Wanzl France and Jean- Claude Baumgartner, Administration / Finance Manager.

logistics and hotel service solutions, each product department is represented by com- Large-scale retail: an international petent staff who respond professionally to all requests. Success is in the air and Wanzl business development strategy France turnover is steadily increasing. In spite of difficult times, market shares have Distributors are rapidly feeling the squeeze in France, increased from 10 % in 1981 to 50 % today, opting for internationalisation to help develop their outlets demonstrating an economically mature mar- and increase their market share. This strategy means repro- ket with the emphasis on revival rather than ducing French successes abroad, homing in on areas with only on new openings. French law has made small independent shops. Carrefour was the first to follow every effort for many years now to protect this route when it opened its first hypermarket in Barcelona in ↑ j ÉrÔme neyrinck, Wanzl Key small companies faced with competition 1973. French retailing is forward-thinking and needs a partner Account Manager for French customers from large retailers. The Royer (1973) and with the ability to match its visions. Our production sites, sub- outside France Raffarin (1996) laws imposed a limit on the sidiaries and local branches mean we are in close proximity to number of large retail establishments per our clients all over the world, a major asset which has been geographical area and commercial opening cherished since the company was founded. The company has of sales space larger than 300 m² was sub- made it clear that it aims to better serve its customers by ject to authorisation. Since 2008, however, assigning Jerôme Neyrinck the task of coordinating and meet with the introduction of the French 'Law on ing the needs of French outlets outside of France. This will the Modernisation of the Economy' (LME), ensure a permanent link is established between the Wanzl only retail outlets larger than 1,000 m² have group, its subsidiaries and the outlets that it supplies, and been required to request this authorisation, allow commercial and industry-related issues to be dealt with a measure which should help encourage in a coherent and efficient manner. more large retail establishments to open.

* Panorama Trade Dimensions 2010 14 WWW Wanzl Worldwide No 10 | 2011

Wanzl: unique supplier of Système U shopping trolleys since 2006

Système U is a group of independent traders across France (including the French overseas departments and territories) operating under the trade names Hyper U, Super U, Marché U, U Express and Utile. Performance in the 1178 U outlets has excelled, yielding a steady increase in turnover and market shares. It is no accident that the Super U chain has been selected for the 10th year running as the preferred supermarket of French shoppers*. In terms of level of service, the fourth French food supplier is aiming for excellence. U shops have opted for Wanzl shopping trolleys, mostly zinc-plated and powder-coated, to better match the visual identity of the brand. For convenience, the trolleys have a swinging support for water bottle packs. Wanzl delivers around 20,000 trolleys ↑ Excellent collaboration: around 20,000 Wanzl a year to U shops. shopping trolleys annually for Système U. Philippe Chapron, Sales Manager at Wanzl France, Western region

* Sofres study – Distrivision survey TNS Sofres, 8 distributors, 20,000 outlets surveyed.

2011/ 2012 – Auchan renews its exclusive partnership with Wanzl

Auchan France, CEO Arnaud Mulliez, is France's second Wanzl France and Wanzl Germany. The product has had the hypermarket chain, with 124 outlets and 285 million cus intended impact, immediately impressing users. Five years on tomers a year. In France, the group employs 50,000 workers and following delivery of 100,000 trolleys, it is still as popular and reported a pre-tax turnover of 14.8 billion euros for the as ever. The new Auchan indirect procurement department 2009 financial year. The company's business policy is closely (DAI) has extended its collaboration with Wanzl for a further linked to its human mission. Indeed, retailing is a service pro- two years. fession and Auchan's aim is to improve its customers' pur chasing power and quality of life on a daily basis by employing responsible, professional, passionate and considerate staff. It was in this context that in 2003, François Guermonprez and Claudine Leroy of the Auchan group for supplies and technical products (DAT) approached Wanzl to develop a new, more user-friendly, easier to handle and convenient trolley – ideal for those customers who are used to flying from one section to the next. Auchan's specifications are precise. Wanzl France sales director Jacques de Beauval's solid investments, and those of Dr Rainer Eckert, director of technique and development at Wanzl Leipheim, are generating several prototypes that are being tested in Auchan labs. In February 2005, 2,500 models of this aesthetically-pleasing, noiseless, ergonomic and child-friendly trolley, also fitted with several storage compartments, were delivered to the Faches- Thumesnil hypermarket. The trolley, baptised EL240 Auchan, was born out of the close collaboration between Auchan,

↑ Cooperation: Auchan developed its perfect shopping trolley together with Wanzl. france | self-service systems 15

↑ ↓ CUSTOMERS OF WANZL – Nice Côte d'Azur Airport and the Paris airports Roissy and Orly

Passenger Handling Services

Several international airports use Wanzl luggage trolleys to offer their passengers impeccable service. In France, it all began in 2003. Wanzl responded to a call for tenders from the Aéroport de Paris and introduced the Travel 300 trolley, designed by luggage trolley virtuosos Rudolf Wanzl and Anton Boxler. Following a number of stringent tests, Wanzl was able to present a trolley considerably more technically accomplished than any other such product proposed by its competitors. The Travel 300 trolley was selected for the Roissy Charles de Gaulle and Orly airports. Following in the footsteps of their Parisian counterparts, the airports of Bordeaux and Nice Côte d’Azur have chosen the Wanzl trolleys for their modern de sign, and because they are so easy to manoeuvre, even when fully loaded, as well as being extremely safe to use.

We are creating exceptional interiors

Wanzl France is also a shopfitting company which develops, produces and installs contemporary furnishings to meet the demands of modern commercial operations. The team, led by Jean-Marc Talvat, is made up of experts who use their knowledge of materials, volumes and colours to get the very best out of your commercial space. Food or non-food, well- established names are putting their trust in us.

↑ The shopfitting solutions by Wanzl France create customer experiences. 16 WWW Wanzl Worldwide No 10 | 2011

↑ innovation award from asda: Trolleywise is responsible for 150 ASDA supermarkets throughout Great Britain. The company returns wrongfully removed shopping trolleys or ensures that they are disposed of in an environmentally responsible manner.

self-service systems ASDA's Innovation Award Trolleywise is a winner – for the environment, people and cost-effectiveness

Trolley retrieval specialists, Trolley innovative service which greatly reduced trolley losses at 150 wise have won an award for 'Most Inno ASDA store sites across the country. "Operating from vative' supplier from ASDA. The award was Cornwall to Scotland, Trolleywise made a significant contribu- presented to Trolleywise Manager, Stewart tion to cost savings across the ASDA estate while at the Turner at their annual Procurement awards same time improving the availability of trolleys to our custo- held in Harrowgate recently and recognises mers. The services provided by Trolleywise are also a visible the unique service which Trolleywise provides demonstration of ASDA’s commitment to being environmen- to ASDA. Presenting the award, ASDA Head tally responsible 'neighbours' within the communities we of Procurement, Caroline Levitt, said that serve." Trolleywise provided a cost-effective and Great britain | self-service systems 17

↓ TROLLEYWISE is getting stuck in to return missing shopping trolleys to their respective supermarkets. → Brief overview – Trolleywise is a partner of the British company Symonds Hydroclean. – Trolleywise's activities include returning or properly disposing of recycling shopping trolleys – 300,000 trolleys are wrongfully removed each year in Great Britain

www.symondshydroclean.co.uk

↑ PRESENTATION of the Innovation Award from ASDA: Trolleywise Manager Stewart Turner (left) and Huw Edwards, Director of Purchasing for ASDA.

← ↑ TROLLEYWISE BRAND: nearly 40 vehicles now operate in Great Britain. Trolleywise is a winner – for the environment, They are continually linked with the company's headquarters via satellite and are always searching for missing shopping trolleys. people and cost-effectiveness

Stewart said that Trolleywise was de ways such as canals and rivers where they could cause lighted to receive the award from one of the damage to boats, injury to persons and harm to wildlife. As largest names in UK retail and this would far as possible, trolleys are returned to service at the 'home' provide further momentum to the company stores but in some cases damage or contamination makes which had grown steadily since commencing scrapping unavoidable. Following this award, Trolleywise operation six years ago. "Throughout the UK, hopes to extend their services with ASDA and with other over 300,000 trolleys are wrongfully re national retailers who are looking for an environmentally moved from various retailer sites every year. effective solution to reducing trolley losses," said Stewart. If left where abandoned, these trolleys present an unsightly and potentially hazardous obstruction to the public and impact nega- tively on the environment. In some cases we are required to retrieve trolleys from water- 18 WWW Wanzl Worldwide No 10 | 2011

SELF-SERVICE SYSTEMS Eco-management Technical expertise to help protect the environment

for Wanzl, environmental protection is of the highest Wanzl has now converted its electroplating priority. Consequently, all operating processes are consist to the trivalent chrome plating process. Is ently operated with a high emphasis on the environment, the this an innovation? conservation of resources and the protection of people. Most definitely. Prior to the introduction of Wanzl has now converted its electroplating to a newly devel the trivalent chrome plating process, we oped Trivalent Chrome Plating Process. Discussion with carried out many tests and held numerous Arthur Mitterhuber, Environmental Affairs representative at discussions with our suppliers. We had in Wanzl: stalled a complete entrance system with trivalent chromed components in a DIY store Can you provide us with a brief introduction to the world of for testing purposes as early as 2005. This electroplating? test system was regularly examined and is Arthur Mitterhuber: By electroplating, we mean the surface still in perfect condition today, five years on. refinement of our products, for example shopping trolleys, The trivalent chrome plating process guaran- entrance systems or entire shopfitting systems. This consid tees considerably improved distribution erably improves abrasiveness and corrosion resistance prop across and covering of the surface. The de erties. Even after years of use, the product is visually still in gree of gloss was improved even further. The very good condition. Wanzl carries out complete surface coat chrome-plated components are characterised ing within the company. In this way, we can ensure the consi- by perfect surface quality. stently high quality of the surface coating. GERMANY | SELf-service SYSTEMs 19

Active environmental protection

– Wanzl has been designated an Ökoprofit cleans around 24,000 m³ of production company for its commitment to reducing wastewater per year. the consumption of energy, water and – Despite expanding production, Wanzl has resources (Ökoprofit: ecological project for been able to reduce its energy consump- integrated environmental technology). At tion and corresponding CO² emissions by the same time, the company is working to over 11,000 t per year. The basis for this is minimise waste. functional environmental management. ↑ ENVIRONMENTALLY FRIENDLY: the new – Since the introduction of the Central – The recycling rate for Wanzl is 93.9 %. This trivalent chrome plating process introduced Wastewater Treatment Plant (ZARA) in is more than 13 per cent above the aver by Wanzl. An additional advantage is the 2003, around 3,000 tonnes of chemical age for German industrial companies. high quality and the long lifespan of the surface refinement. additives have been saved. And Wanzl

"The new Trivalent Chrome Plating Process is like an environmentally friendly revolution in surface refinement."

ARTHUR MITTERHUBER, Environmental Affairs representative at Wanzl

↑ wanzl china: Wanzl's own electroplating system is now in ↑ Environmental protection: The new electroplating operation. facility in China uses very little water, which can then be fed back ↖ MADE BY WANZL: Wanzl guarantees the consistently high and completely purified into the natural water cycle. The emission identical quality of its products at all production sites (picture values are also well below the legal regulations (picture before before start-up). start-up).

How environmentally friendly is the new process? Responsibility Chrome deposition in trivalent chrome elec- trolyte baths takes place using additives that Wanzl combines economy and ecology: ced method of water treatment guarantees are distinguished by their low risk, for people after a project planning phase spanning many compliance with the extremely low waste and the environment. This also increases em years, a new electroplating facility with water limits in China. At the same time, only ployee safety during surface refinement and downstream powder coating has been half the quantity of water required by con- when executing processes. Classification ac constructed at the headquarters of the ventional electroplating facilities is used. The cording to the German Ordinance on Hazar Chinese Wanzl subsidiary in Shanghai. The emissions are also well below the specified dous Substances (Gefahrstoffverordnung) is plant is designed with capacity for around legal requirements. therefore not applicable. The emissions from 500,000 shopping trolleys and meets the the electroplating chimneys no longer have highest quality requirements of Wanzl's Using an online monitoring system, all pro- to be measured according to Germany's European production sites. The environment cess steps running completely automati Technical Instructions on Air Quality Control protection requirements imposed by the cally are constantly monitored and, if nec (TA Luft) regulation. Wastewater treatment Chinese authorities exceed even the essary, corrected immediately. This enables has also been simplified – a purification stage European level in certain aspects. This is Wanzl to guarantee the high quality of its has been dropped. The application of lead demonstrated by the waste water system surface coating and ensures a long service anodes for electrolytic conduction is also no which meets the last technical standard by a life of Wanzl products combined with an ex longer necessary during the new procedure, highly efficient vacuum distillation plant, pro- tremely high degree of corrosion protection. which has a positive effect on waste dispo- cessing 1,000 litres of production waste The name Wanzl now stands for these high sal. All in all, it offers a very positive result water per hour. The purified water is then so demands in terms of quality and enviroment for the environment. clean that it can be fed back into rivers al protection all around the world: in Europe, without any ecological concerns. This advan- Asia, Australia, Africa and South America. 20 WWW Wanzl Worldwide No 10 | 2011

↓ Red / green in store CI: Alcampo dances the tango together with its custom ers. The 'Tango' plastic shopping trolley deals with the high salt content in Spain, as → In brief well as on the Canary Islands and the Balearic Islands, with ease. This is because, – 28,000 'Tango' shopping trol- unlike with wire, salt simply does not affect plastic. leys for 16 Alcampo hypermarkets. – Fittings: Basket volume 220 litres Travelator castors Promobox coin deposit system with Alcampo lettering Child seat / goods shelf Alcampo CI colours, red / green

↑ On time: within a few weeks, Wanzl had produced and delivered 28,000 'Tango' shopping trolleys to the Spanish retailer Alcampo.

self-service systems Spain dances the 'Tango' 28,000 plastic shopping trolleys for Alcampo

Spain: summer, sun, sea. And a high salt content in the Within only six weeks, the delivery took air. This salt affects shopping trolleys made of wire. Above all, place on time in several stages around the this affects stores located close to the sea or in the vicinity end of 2010. Wanzl equipped the majority of of desalination plants for the production of drinking water. the 220 litre trolleys with travelator castors The consequence of this is corrosion of the wire trolleys. for the safe transportation of goods on trav Alcampo, the Spanish subsidiary of the French retail chain elators between the levels. "We received en Auchan, reacted as early as 2008 with extensive tests on tirely positive reactions from Alcampo," re plastic shopping trolleys from different manufacturers. One ported Jérôme Neyrinck, Wanzl's Key Account year later, Wanzl won the tender to supply the first 'Tango' Manager for French customers outside delivery to the Alcampo hypermarket in Vigo, in north-west France. This was indeed due to the quick and Spain, situated directly on the Atlantic Ocean. Since then, the on-time production as well as the high quality 'Tango' plastic shopping trolley has danced with Alcampo in of the 'Tango' plastic shopping trolley, and Spain. In the meantime, the 'Tango' has proven itself to there is the prospect already to supply fur- Spanish retailers in terms of product quality, production and a ther Alcampo stores in the future. consistently good look. And in 2010, there was a bulk order for a further 28,000 trolleys for 16 Alcampo hypermarkets. expert topic 21

expert topic Consumer 2020 How will we be shopping tomorrow?

konsument 2020 (Consumer 2020), the current study than before. Co-author Corinna Langwieser is by the Zukunftsinstitut (Future Institute), describes the convinced of this. The market in 2020 will be most important consumer trends over the course of time. less about the choice between thousands of Today, the Zukunftsinstitut is considered one of the most possibilities, but rather about adapting prod influential think-tanks in Europe for trend research and ucts to the specific ideals of customers. futurism. The forecasts for consumer decisions between There will therefore be more products and 2000 and 2010 have largely become a reality. services that customers can save time by acquiring. An additional feature of personali- The current study comes to the conclusion that consumer sation will be helping with your selection: ism will become more and more personalised by 2020. suppliers and customers will communicate With the changes to society and its values, consumerism will far more intensively with each other than adapt to the personal needs of individual consumers far more today. >

"Consumers in 2020 will demand guidance; a deep understanding of the product. Customers demand ethically correct products. For example, under the slogan , 'Give a day, get a night', the Sage Hospitality hotel group in the USA grants a 50 % reduction on the booked room if eight hours of volunteer work is performed."

ANJA KIRIG, Future Consultant and Author of the study 'Consumer 2020'

↑ THE CUSTOMER OF TOMORROW demands services that guarantee time savings and convenience in everyday life. 22 WWW Wanzl Worldwide No 10 | 2011

"Customers of tomorrow want products and services that are sustainable and suited to their mood. In Australia, for example, there is a 'positive mineral water' under the label 'A bottle of': on the labels of the bottles, there are messages such as 'strength' and 'love'. These messages are intended to directly address con sumers and put them in a positive mood."

corinna langwieser, Future Consultant and Author of the study 'Consumer 2020'

› Claims and fascinating packaging alone will no longer be sufficient, since a product "must provide actual and substan- tial innovations", forecasts Matthias Horx, Head of the Zukunftsinstitut. And the product design must be visually attractive, but also functional, conveying in the process that the product is practical, durable, inexpensive and attractive.

One of the most important conclusions of the study for the consumer markets of the coming decade is the fact that future consumers will distance themselves from pure impulse buying. On the contrary, products will be purchased on the basis of a new and real set of needs. Matthias Horx's recommendation to trade and industry is thus: "simplify the everyday life of consumers through services that guarantee time savings, convenience and competence on a day-to-day basis. Sell products that are sustainable and worthwhile for ↑ DISCRETIONISM: the UK company Graze supplies '5 a day' both sides. And expand the core service of your brand with healthy snack boxes that ensure a regular intake of vitamins. A box additional services." with selected fruits, nuts, olives and dried fruits is delivered every day to the home or office of the customer, who only has to state his / her preferences once – during registration. The daily selection is made by Graze.

Selection of the most important consumer trends in 2020

How-to: customers want to be in the know. Manufacturers Discretionism: in the future, true luxury will be in the form of and retailers have to share their knowledge with consumers. products that not everyone has, in a style made conspicuous The future will be about knowledge societies and how to by its inconspicuous nature. And the products will not make properly handle acquired knowledge. A thirst for information the customer work: in the future, consumer competence will and curiosity are the real productive forces of the 21st cen- no longer mean selecting and arranging everything personally, tury. Customers feel most comfortable as semi-professional but being able to rely on the pre-selection of brand manufac- experts: not for nothing are Internet blogs booming in the turers. DIY retail industry, making a handyman out of every partici pating customer. Neo-Urbanism: desire for the city in increasing across all ages and lifestyles. For many companies, cities will become Consumerism based on personal values: consumers increas more and more important in the coming years: here, you can ingly define their consumer needs through their personal precisely observe how consumer trends arise and how the benefits, but simultaneously demand a value-based compo- needs of customers will develop in the future. Neo-urbanism nent. There is a request for 'give and take', culminating in a is also altering lifestyles: one car per household or participa- new co-operation between companies, consumers and non- tion in a carpool are both sufficient. In the future, a type of profit organisations. boarding house will be the ideal living solution for modern, professionally mobile urbanites. ← INFORMATIVE: the 120-page study 'Konsument 2020 – Die wichtigsten Konsum- Mood Manufacturing: moods are contagious – if one person trends im Wandel der Zeit' ['Consumer 2020 in a conversation laughs, the others smile. It is the same with – The most important consumer trends over the course of time'] (ISBN: 978-3-938284- shopping, which is also guided by emotions. In 2020, shop- 50-6) by Corinna Langwieser and Anja Kirig is ping will not be short-term gratification but will provide a published by the Zukunftsinstitut. To order sustained effect on customers. The products should engage and find more information, visit the mood of customers, particularly through colour, acoustics www.zukunftsinstitut.de. and scent. Studies in as early as the 1990s have shown that :zukunfts|institut the desire to buy rises by 15 % as soon as the scent in the shop is right. expert topic 23

← A MOOD MANUFACTURING INNO- VATION has been developed by Gorenje, one of the leading appliance manufac turers in Europe. In co-operation with Karim Rashid, American pop star of the design world, the company developed a new designer multi-function oven with alternating LED lights in seven variants. The colour of the LED light strip changes according to the temperature setting – and influences the mood in the kitchen.

"Consumerism is an independent dimension of culture. People are always at the core. We view ourselves as anthropologists of consumerism and many of the trends forecast years ago by the Zukunftsinstitut have become reality. For example, 'green consumerism' is now an important market factor. Consumer culture is and remains simply very exciting – between rationality, desire and morality." matthias horx, Trend Researcher and Futurist

↑ NEO-URBANISM: desire for life in the city is growing. And an individual living centrally does not require a car, but can carpool instead.

↑ HOW-TO: knowing which way the wind blows – customers want to be integrated in trade. An example is the DIY industry: its online blogs for sharing experience are very popular as they make do-it- yourself enthusiasts into semi-professional craftspeople. This then leads to purchases being made at DIY stores. 24 WWW Wanzl Worldwide No 10 | 2011

↓ GLASS ART by Spiegelau

pages 02 Displays 24 –27 germany | displays 25

"We were won over by the excellent value and the attention-grabbing image of the display. Both match the Ritzenhoff & Breker brand. Its re-usability and associated environmental protection is also positive."

alfons ebbers, Key Account Manager Ritzenhoff & Breker

↑ TABLE-TOP CONNOISSEUR: Ritzenhoff & Breker

displays Table culture at the PoS Table settings are the core expertise of Ritzenhoff & Breker.

Ritzenhoff & Breker look back on a history rich in → In brief tradition. Wolfgang Otto Breker: Georgius Liborius Ritzenhoff founded – Founded: 1810 the company in 1810 as a wholesale firm for glassware and – 2011: one of the market lead ceramics. Last year, we celebrated our 200th anniversary. ers in table culture with a range of around 4,500 prod How does Ritzenhoff & Breker present itself today? ucts made from glass, porce- We are an internationally established company with a range lain, ceramics, and accessories of around 4,500 products made from glass, porcelain, ceram – Head office location: Bad ics, and accessories. Our customers include supermarkets, Driburg-Herste, North Rhine- department stores, boutiques and the furniture and interiors Westphalia trade. Ritzenhoff & Breker is one of the market leaders when – Trading partners: supermar- it comes to the best of table settings, home and kitchen kets, department stores, bou- accessories. > tiques and the furniture and interiors trade. – Customers in 42 countries worldwide, predominantly in Europe 26 WWW Wanzl Worldwide No 10 | 2011

↑ The Managing Directors of Ritzenhoff & Breker: ↑ WERNER KÖSSLER, Brand Industry Sales Manager for Wolfgang Otto, Wolfgang and Stefan Breker (from left) Individual Displays from Wanzl

› As one of the market leaders in table culture, we ask: how innovative is the sector? Displays from Wanzl The market and the customers continually want to see new items on the shelves. For this reason, we replace around a Wanzl designs and manufactures highly quarter of our range every year. This means that innovations effective sales displays – from a single object are part of day-to-day business. In addition to the range from to an entire shop-in-shop theme world. Every Ritzenhoff & Breker, the Snap, Flirt and Via lines are also part customised solution from Wanzl is tailored to of our programme. With this, we cover the whole market and optimally suit the customer's individual re our products are in a price range that everyone can manage. quirements, specific products and PoS situa- tion. Werner Kössler, Brand Industry Sales How does this search for innovation work? Manager for Individual Displays from Wanzl, It is an elaborate process: it takes around twelve months to developed the current displays for Ritzenhoff go from the development of the product by the in-house de & Breker, Spiegelau and Kärcher from the signer to the first presentation of a collection. Trend scouts beginning, in close co-operation with the then take care of identifying the expected colour and product three new customers. Wanzl Displays will be trends at the right time, which will subsequently be imple- at EuroShop 2011 in Hall 05 / D04 at the mented by the designers in corresponding products. Once the POPAI D-A-CH joint stand. design of a collection has been finalised, samples will be produced. As soon as all the products in a collection have been www.wanzl-displays.com perfectly co-ordinated with one another, serial production commences.

The brand scores

Wanzl developed a display for high-quality second placement of glass and porcelain especially for Ritzenhoff & Breker. These displays are currently used in German retail. From a distance, the branding shines out with large format crowners and retractable advertising motifs. The red base with the brand name Ritzenhoff & Breker also draws more attention. The combination of the coated metal frame and wooden flooring ensures an elegance suitable for the presentation of high-quality brand-name products. The new display for Ritzenhoff & Breker distinguishes itself through individual design possibilities, durability and a good lasting image. Environmental friendliness and flexible use are also guaranteed, as well as excellent value with unmistakable, attractive product presentation at the PoS.

www.ritzenhoff-breker.de germany | DISPLAYS 27

Exquisite glass art

The Spiegelau name means lifestyle combined with traditional, artistic craftsmanship: wine glasses meeting the ultimate requirements for quality, aesthetics, durability and value, as well as the experience of wine- drinking. For promotion placements at the PoS, Spiegelau chose high quality and re- usable metal displays from Wanzl. And for an individually developed customised solution, the new plug connection mechanism guarantees quick and easy assembly and disassem- bly, thanks to the variable metal floors. Advertising panels that can be fitted flexibly and exchanged as required support both the branding and individual sales promotions.

↑ CLEANLINESS in focus: Kärcher, cleaning equipment manufacturer

Irrigate like the pros

The Family-owned Kärcher company, is best several different activities. If required the known as the worldwide leading supplier for display can also be adapted and flexibly cleaning technology, also has a range of high- redesigned for seasonal offerings. The same quality garden irrigation systems. For the applies to the design and the advertising new assortment, Wanzl and STI Group have message on the cardboard-bound cladding. developed the ‘garden shed‘ display together Kärcher supplies this extremely durable 'gar- with Kärcher. Hoses, spray lances, spray den shed' display fully fitted to the retail guns, sprinklers, garden pumps and the full trade. It is delivered directly to the PoS with range of accessories can be presented a forklift. Upon request, additional baskets clearly. Built on a wooden Euro pallet sized permit the sale of loose goods. Wanzl is the 1200 x 800 mm, the display simulates a real service supplier for the new Kärcher display. garden shed on a miniature scale. The components: a display support frame, a set of blister hooks for suspended goods, option ally adjustable wire levels and presentation levels, and a printed cladding bound with cardboard. The basic idea is that the support frame can be used in the long term for 28 WWW Wanzl Worldwide No 10 | 2011

↓ creative center: Traders from the Spanish purchasing co-operation Euromadi visit Wanzl

pages 03 Shopfitting 28 –38 SPAin | shopfitting 29

shopfitting Extreme differences – identical trends Spanish food retailers visit Germany

The trends in food retailing were the central theme on Germany, some Spanish regions are clearly a tour of Spanish retailers in Germany.This tour was organ more convenience-oriented whereas others ised by Wanzl for member firms from the largest Spanish are far more traditional. Of the total con purchasing co-operation, Euromadi. As well as the trends, the venience segment in the Spanish retail trade, differences between both countries came to light very over 29 % is located in Madrid and 19.6 % in quickly during visits to EDEKA and Marktkauf stores. It all Catalonia, followed by Andalusia (18.1 %) and begins with the sheer range of goods on offer. It is obvious the Valencia region (13.7 %). The remainder that the proportion of fish on sale is four times higher of the country has only a 19.4 % stake in the between San Sebastian and Cádiz than in Germany, which is convenience sector.* These large regional dif- understandable when looking at the cuisine typical of the ferences continue with the amount of market country. Industry experts are also quickly able to explain the participants. Over a hundred players are high proportion of own-brand products at Iberian supermar- active in the Spanish food sector, and com- kets, which stands at 25 – 30 %, through the minor impor- panies that are no. 1 in one region may not tance of discounters in the Spanish market. What Germany be leading across the next regional border. > and Spain have in common, however, is the convenience trend. But this is catching on at a different rate: compared to

↓ Flying visit: Wanzl also accompanied the Spanish retailers to Marktkauf. The * Statistics INDISA roughly 180 supermarkets of the EDEKA sales division offer a wide range of food and non-food products. 30 WWW Wanzl Worldwide No 10 | 2011

← Regionality in the Spanish food market → In brief 10.5 % The market leader in Spain, Carrefour, is number 1 in Catalonia and the Madrid region. Carrefour is in second place in Andalu- – Traders from the Spanish 31.1 % sia, Estremadura and Cantabria. 18.5 % The national number 2, Mercadona, is the market leader in purchasing co-operation Andalusia, Castile-La Mancha, Murcia and Valencia. Mercadona Euromadi visited Wanzl's Player 1 + 2 is in second place in the Balearic and Canary Islands. Creative Center as well as In the Aragon, Asturias, Cantabria, Ceuta y Melilla, Estremadura, Players 3 – 9 EDEKA and Marktkauf Galicia, Canary Islands and Castile-Leon regions, the market Players 10 – 50 leader is a company that is not one of Spain's top 9 trading stores. 39.7 % Remainder companies. – The focus was on com

market share in % paring Spanish and German food retail. 0.3 % 1.4 % ← Concentration in the German food market Germany is a largely divided food market between the two leading retailers, EDEKA and REWE, as well as the retailers in 42.1 % places 3 to 9.

56.1 % Player 1 + 2 Players 3 – 9 Players 10 – 50 Remainder

market share in %

Euro (billions) ← Country comparison 150 140 Spain's food market is – in terms of turnover – only half the size of the German food market. The main difference is that, apart from the two leading players Carrefour and Mercadona, Spain's 120 food market is evenly divided between a total of around 100 market players. 90 78.6 75.5

59 60 Total market Player 1 + 2 30 30 23.5 Players 3 – 9 14 8 Players 10 – 50 2 0.4 0 Remainder SPAIN GERMANY

← ← German-Spanish meeting – an exchange of experience ← Award-winning: the Ingolstadt E-Center was named 'Supermarket of the Year 2010'. Naturally, the Euromadi retailers visited this store as well. → Close inspection of shopfitting systems was undertaken by the visitors at Wanzl's Creative Center.

› The four largest companies in the country also act exclu- 2010'. Guests and hosts shared their expertise regarding the sively in a price-oriented manner. However, this may go range with equal intensity. Here, too, the Spaniards discov along with the desires of Spanish customers, who want as ered a difference: EDEKA's range of goods is considerably good a price-performance ratio as possible. But the traders in more international. This became even clearer during visits to the Spanish market could have had other options to break Ingolstadt as well as at Marktkauf in Gersthofen / Augsburg away from the competition. This is because Iberian end cus and at EDEKA's Göres store in Nersingen / Ulm. The EDEKA tomers value food considerably more than their German Göres in Nersingen ensured lively discussion amongst the counterparts. Thus, households in both countries spend the traders from Euromadi. The brand-new store is completely same amount on food per month, but Spaniards have only anthracite-coloured and is very elegant. This puts goods even 90 % of the disposable income that the Germans have availa- more in the limelight. The EDEKA and Marktkauf stores ble. Moreover, there are greater regional variations in income inspired the traders from Euromadi: they work on concepts in Spain than between Munich and Hamburg. that achieve identifying elements and ways and thus bring them closer to the people. This is because the hypermarket is The Euromadi traders looked suitably inspired by the posi- also a model on the Iberian Peninsula whose best days are tioning that they experienced in the Ingolstadt E-Center. perhaps long gone. Inner cities and neighbourhood stores The Spaniards informed themselves about questions of interest the food retailers. And here, the Spanish face the design and presentation at EDEKA South Bavaria, as well as same challenges as German retailers. clarity and the function areas of the 'Supermarket of the Year SPAin | shopfitting 31

↑ Impressive: fresh solutions from Wanzl Shopfitting ← Food in the limelight

Guests welcome!

Exchanging ideas and networking invigorates business – therefore, Wanzl shopfitting gladly brings together pros from food retail on an international level. At the end of 2010, Spanish retailers from the purchasing co- operation Euromadi visited several German stores. And both sides gained impressions and ideas that cannot be found in any text- book or at any training seminar. Wanzl Shopfitting will continue this programme in the future. Guest speakers from suppliers in the cooling, lighting and check-out sectors are also very welcome at Wanzl's Creative Center. Welcome! If you are interested, please send an e-mail to [email protected] www.wanzl-ladenbau.com 32 WWW Wanzl Worldwide No 10 | 2011

↖ ↑ STRENGTHENED BRAND: Wanzl Shopfitting stages a visually refreshing and completely new impression of the shoe label van Dalen.

shopfitting Stylish shoes Wanzl Shopfitting puts van Dalen in the limelight

Since 1873, van Dalen has had the Wanzl has changed a lot at van Dalen in 's-Hertogenbosch: quality shoe to match every season and in the 80 square-metre outlet, the routing, floor plans and every taste – always in the latest fashion. lighting were completely reworked. The presentation of The traditional Dutch brand creates its own goods moved to centre stage. At the same time, Wanzl de high-quality shoe collection for every season. signed a new walkway for customers using stopper elements Alongside this, quality brands such as Hugo that alert customers to particular product offers. Accentuated Boss, Timerbland, Tommy Hilfiger, Le Coq use of lighting as well as a pleasing choice of colours ensures Sportif, Mexx and Nike are also on offer. further attractiveness. The new wall decors are a particular Exclusively for van Dalen, Wanzl Shopfitting highlight, with textile elements as well as coloured wall orna- Netherlands developed a new shop design. ments. The highlight: these wall decorations can be arranged As a flagship store, the van Dalen outlet in very differently in each of the van Dalen stores, exchanged, 's-Hertogenbosch was the first of a total of and, of course, adapted to each season. 42 van Dalen stores to be given the new design: the store presents itself as bright, friendly and inviting, following the conver- sion. Since then, around two-thirds of van Dalen customers have given top marks to the store in 's-Hertogenbosch. netherlands | shopfitting 33

↑ ↑ Corporate identity, newly developed and very variable: van Dalen uses wall decors with textile elements and coloured wall ornaments. These can of course be exchanged at will among stores and adapted to the season.

↑ BEFORE THE RE-DESIGN, the van Dalen outlet in 's-Hertogenbosch had a tubular appearance. At busy times, there were problems with space due to the many shoe fitting areas. For this reason, Wanzl Shopfitting gave the walkways a completely new design.

Wanzl Shopfitting puts van Dalen in the limelight 34 WWW Wanzl Worldwide No 10 | 2011 netherlands | shopfitting 35

← ↑ WHITE HIGH-GLOSS FURNITURE AND ROUND FORMS: here, the latest fashion in shoes steps into the foreground.

↑ BROSSOIS PILOT STORE IN HAARLEM: shopfitting solutions from Wanzl. Including flat screens and scent marketing.

shopfitting White with blue Modules and light for Brossois

Brossois first approached Wanzl Shopfitting during a trade fair. The reason was a planned re-design of Brossois Portrait of Brossois outlets to give a modern, contemporary appearance. The Shopfitting department of Wanzl Netherlands developed a Brossois is a traditional Dutch company completely new concept, which was implemented in the first with a history dating back more than one pilot store in Haarlem. Transparency for customers is centre hundred years. In the last century, Brossois stage, combined with an elaborate shelf system including started business activities in Zandvoort with intelligent lighting. Ideal for the shoe industry: the white high a shoe store and offering the services of a gloss furnishing ensures calm presentation and moves the bespoke shoemaker. Today, the family com- goods into the foreground. pany has five locations in the Netherlands, headquartered in Haarlem. Brossois offers an Wanzl tailored the complete shop system to the extensive extensive original collection of high-quality Brossois range of boots, sandals, pumps, slippers and lace- shoes as well as models from established up shoes. Every single shelf system developed by Wanzl can shoe brands. What counts for Brossois is the be applied as an individual module solution in the other shoe quality, the fit, the wear comfort and of Brossois shops. And the newly-developed LED and CCFL light course the price. system is exactly co-ordinated with all the shoe models presented. 36 WWW Wanzl Worldwide No 10 | 2011

→ Did you know?

– The Polish capital is the home of the football club Legia Warsaw, founded in 1916. – The nickname of Legia Warsaw is 'Wojskowi' ('the soldiers'). – In 1970, the former army club enthralled an entire generation of Polish football fans as, with the legendary Kazmierz Deyna, the team reached the semi-finals of the European Cup. In the opinion of many experts, Kazimierz Deyna was one of the best players in the world. – In the 1995 / 96 season, Legia Warsaw became the first Polish team to compete in the UEFA Champions League, reaching the quarter-finals. The side had previously reached the semi-finals of the European Cup and the UEFA Cup Winners' Cup. – Honours: 8 x Polish Champions 11 x Polish Runners-up 13 x Polish Cup winners

source: www.legia.com

↑ THE STADIUM IN A BLAZE OF COLOUR: when Legia Warsaw play, the fans show off the club colours of red, white and green. ↑ ↑ PLANNED and realised by the Polish architectural firm JSK Architekci. poland | shopfitting 37

← ↑ MEETING THE HIGHEST UEFA AND FIFA STANDARDS: Legia Warsaw's new stadium offers places for more than 33,000 fans. And every place has an unobstructed view of the pitch.

← ↑ THE NEW FAN SHOP of Legia Warsaw

shopfitting Legia Warsaw New stadium and new fan shop for Legia fans

Legia Warsaw's new stadium opened There had been plans for a new stadium as early as the with a top match in summer 2010: Legia mid-1990s. Back then, Legia got as far as the quarter-finals Warsaw versus Arsenal. Only 37 minutes of the Champions League and celebrated six titles in four after kick-off, Legia Warsaw led through three years on the domestic front. Even in those days, the former goals from Alejandro, Cabral and Arthur Wojska Polskiego stadium, which has been the home of the Jędrzejczyk. The Londoners found their accu- club from the capital since 1930, had far too small a capacity. racy again soon after and the contest turned The renovation of the stadium, which cost around € 86 mil- into a real goal-fest. The final score was 6 – 5 lion, finally began in November 2008. In summer 2010, the in favour of Arsenal. But the Legia Warsaw new arena was inaugurated – and it fulfils current UEFA and fans appeared more than happy – with the FIFA guidelines. Since then, the new home of Legia Warsaw effort of their team as well as with their new has offered fans completely new levels of comfort: all of the stadium. more than 33,000 places, the majority of which are seats, are covered and offer an unobstructed view of the pitch. The main stand, which is preserved as a national monument, will not be demolished but will instead be integrated into the new arena. Other new aspects are the restaurants, the club museum, a chapel and a fan shop that was fitted out by Wanzl Shopfitting. 38 WWW Wanzl Worldwide No 10 | 2011

← ↙ ↓ STABLE AND FUNCTIONAL: the 'duo tech' shopfitting system from Wanzl offers design freedom without limits. In doing so, 'duo tech' combines the classic Wanzl material, wire, with the innovative look of aluminium. This achieves a unique contrast. Combined with wood and glass, an exclusive appear ance is guaranteed.

↑ REDUCING INVENTORY DISCREPANCIES: the fan shop at Legia's new stadium is equipped with the high-quality 'Techno- port' entrance system from Wanzl with integrated radar control. At the same time, the exit is secured by a checkout barrier and smart partitions direct customer flow.

Legia Warsaw fan shop

Legia fans' hearts beat faster in the fan the game between Legia Warsaw and Arsenal, shop at Legia Warsaw's new stadium. In an 8,000 customers visited the shop. A record area of around 225 square metres, the shop – on the very first day! Wanzl equipped the presents the world of football. 100 square Legia shop with the exclusive 'duo tech' metres are therefore reserved for the exclu- shopfitting system in the colours white, alu- sive Legia stand: shirts, scarves, team minium and black. The outstanding effect of posters, souvenirs, everything here revolves the wall shelving and the gondolas puts the around Legia Warsaw – in the club colours of Legia merchandise in the limelight. red, green and white, of course. Fans can also find an Adidas shop and a showroom. On the opening day of the new stadium, at Preview 39

Preview Wanzl Worldwide No 11 Topics in the next magazine

You – the customers and partners of Wanzl – can once again look forward to interesting facts, news and trivia in the next Wanzl Worldwide magazine. Topics include:

01 In the Persian Gulf

Dubai: the Sharjah Co-operative Society reports on retailing in the United Arab Emirates. 01 02 Environmentally friendly

Forward thinker: Wanzl has set up its own environmental committee. Always in the spotlight – nature, resources and of course people.

03 Mood Management 02

Appeal to all the senses: music, scent and decoration influ- 03 ence the mood of customers. The purchasing decision then occurs spontaneously at the PoS.

04 nhow Music Hotel

Since the end of November 2010, music has been playing on the banks of the Spree in the centre of Berlin: The nhow Hotel, designed by the star architect Sergei Tchoban, has over 300 rooms and two recording studios. There, musicians can go straight from the breakfast buffet to the microphone, amplifier and mixing desk. Wanzl is a supplier to the nhow 04 Hotel.

05 Order picking for Nike

Nike is one of the leading sport labels worldwide. Everything runs smoothly with Nike trainers. Wanzl has shown itself to be equally ambitious. Wanzl order picking trolleys have recently started being used by Nike in China. 05 40 WWW Wanzl Worldwide No 10 | 2011

No 10 | 2011

WWW Wanzl Worldwide | Contacts

Wanzl Poland Finland Sweden Chile Peru Wanzl Sp.z o.o. Expedit a /s filial i Finland Expedit Sverige AB Porta Nuova S.A. Unikert de Venezuela C.A. ul. Mszczonowska 69 Mestarintie 8B Gårdsfogdevägen 16 Santo Domingo, 4780 Centro Empresarial Torre Metallwarenfabrik GmbH 05-830 Nadarzyn 01730 Vantaa SE-168 66 Bromma Quinta Normal Humboldt, Piso 14, ofic. 14-02 Bubesheimer Strasse 4 Phone +48 (0) 22 / 739 73 80 Phone +358 207 43 36 40 Phone +46 (0) 8 626 07 70 Santiago Urb Parque Humboldt Prados 89340 Leipheim, Germany Fax +48 (0) 22 / 739 73 85 Fax +358 207 43 36 49 Fax +46 (0) 8 627 02 11 Phone +56 (0) 2 / 392 74 01 del este P.O. Box 1129 [email protected] [email protected] [email protected] Fax +56 (0) 2 / 773 21 47 1080 Caracas | Venezuela 89336 Leipheim, Germany www.wanzl.pl www.expedit.se [email protected] Phone +58 (0) 2 / 129 75 09 35 Phone +49 (0) 8221/ 729 - 0 Greece Fax +58 (0) 2 / 129 75 01 50 Fax +49 (0) 8221/ 729 -1000 Russia / Cis Voyatzoglou Systems S.A. Turkey Dominican Republic / [email protected] [email protected] OOO Wanzl Mawy Distribution 12 km Nat. Road, Athens, Lamia ÜCGE Magaza Ekipmanlari Caribbean www.wanzl.com Altufyevskoye Chaussee 44 14451 Metamorfosi PAZ.SAN.TIC.AS CORTINOVA, S.A. Philippines 127566 Moscow Phone +3 (0) 210 / 288 86 00 Bursa Oranize Sanayi Bolgesi Edificio Martinez Burgos Target Display Co. Inc. Phone +7 495 / 708 40 90 Phone +3 (0) 210 / 288 86 45 Kahverengý Cadde No. 16 Ave. Sarasota #24 4th Floor, Ricogen Europe Fax +7 495 / 708 40 92 Fax +3 (0) 210 / 288 86 99 16159 Bursa Ensanche Bella Vista All Season Building Subsidiaries [email protected] Phone +90 (0) 224 / 280 00 00 Santo Domingo 112 Aguirre Street www.wanzl.ru Iceland [email protected] Phone +1 809 / 537 77 00 Legaspi Village Rými-Ofnasmiðjan ehf. Fax +1 809 / 537 79 00 Makati City, Metro Manila Austria Slovak Republic Brautarholt 26 Mobile +1 809 / 399 72 69 Phone +63 (0) 2 / 891 36 07 Wanzl Gesellschaft mbH Wanzl SK, s.r.o. 105 Reykjavík Overseas [email protected] Fax +63 (0) 2 / 891 36 09 Deutschstrasse 12 Cukrovarská 427 Phone +354 (0) 1/ 511 11 06 Subsidiaries [email protected] [email protected] 1230 Vienna 926 01 Sered‘ Fax +354 (0) 1/ 511 11 10 www.targetdisplay.com Phone +43 (0) 1/ 616 25 46 Phone +42 1/ 317 89 13 81 [email protected] Ecuador Fax +43 (0) 1/ 616 25 46 20 Fax +42 1/ 317 89 79 28 Australia Unikert de Venezuela C.A. Saudi Arabia [email protected] [email protected] Latvia Wanzl Australia Pty. Ltd. Centro Empresarial Torre Packaging Equipment & www.wanzl.at www.wanzl.sk Kompanija Vitrum 97 Highbury Road Humboldt, Piso 14, ofic. 14-02 Supplies Co. Ltd. (Zultec) G. Astras 3a BURWOOD VIC 3125 Urb Parque Humboldt Prados P.O. Box 52721 Belgium / Luxembourg Spain 1082 Riga Phone +61 (0) 3 / 98 08 22 99 del este 21573 Jeddah Wanzl b.v.b.a. Wanzl Equipamiento Phone +371 (0) 7/ 80 23 84 Fax +61 (0) 3 / 98 08 22 66 1080 Caracas | Venezuela Phone +966 (0) 2 / 670 04 90 Ambachtenlaan 36 Comercial, S.L. Fax +371 (0) 7/ 80 23 87 [email protected] Phone +58 (0) 2 / 129 75 09 35 Fax +966 (0) 2 / 670 03 41 Ambachtelijke zone Haasrode Poligono Industrial ‘El Pla’ [email protected] www.wanzl.com Fax +58 (0) 2 / 129 75 01 50 [email protected] 3001 Heverlee c / Miquel Torelló i Pagès, [email protected] Phone +32 (0) 16 / 40 28 30 58 Nave 1 Lithuania China Singapore Fax +32 (0) 16 / 40 01 69 Apdo. de Correos 1485 UAB Husas Wanzl Commercial El Salvador John Chen (Pte) Ltd. [email protected] 08750 Molins de Rei – Pramones g. 141 Equipment (Shanghai) Co., Ltd. Guatemala | Honduras 6 Little Road www.wanzl.be Barcelona 2000 Vilnius No. 838 Shu Hai Rd, BM Marketing S. de R.L. de Singapore 536984 Phone +34 (0) 93 / 680 36 50 Phone +370 5 / 260 74 52 Song Jiang Industrial Zone (East), C.V.Av. San Francisco #16 Phone +65 62 85 21 22 Czech Republic Fax +34 (0) 93 / 680 36 52 Fax +370 5 / 267 03 40 Shanghai 201611 Bodega #2 | Col. San Francisco Fax +65 62 85 30 68 Wanzl spol s.r.o. [email protected] [email protected] Phone +86 (0) 21/ 6760 1558 Cuautltalpan Naucalpan, [email protected] Okr. Olomouc www.wanzl.es Fax +86 (0) 21/ 6760 1658 Estado de México 53370 www.johnchen.com.sg 78347 Hnêvotín 333 Macedonia [email protected] Phone +52 55 / 5358-6159 Phone +42 (0) 585 / 75 15 55 Switzerland MAG Commerce www.wanzl.com.cn Fax +52 55 / 5358-5011 South Africa Fax +42 (0) 585 / 75 15 51 Wanzl (Switzerland) AG Str. Zelevo 3-3 / 9 [email protected] Top Assist 13 (Pty) Ltd. Prague: Industrie Hegi 2 1000 Skopje India 18C Eastry Road Claremont Phone +42 (0) 244 / 09 07 44 9425 Thal Phone +389 (0) 2 / 307 65 93 Wanzl India Pvt Ltd, Indonesia Cape Town 7708 Fax +42 (0) 244 / 09 07 40 Phone +41 (0) 71/ 886 90 10 Fax +389 (0) 2 / 307 65 93 No. 714, Siddharth Towers PT. Celsius Jaya Phone +27 21/ 683 58 23 [email protected] Fax +41 (0) 71/ 886 90 15 Mobile +389 (0) 70 26 64 59 Near Sangam Press Jl. Sunter Paradise II Fax +27 21/ 683 58 23 www.wanzl.cz [email protected] [email protected] Off Karve Road, Kothrud Blok K No. 43 Mobile +27/ 828 24 06 43 www.wanzl.ch Pune-411038 Jakarta 14350 [email protected] France Malta Phone +91 (0) 20 / 25 45 92 02 Phone +62 (0) 21/ 640 43 13 Wanzl SAS Ukraine CRC Creative Refurbishing Fax +91 (0) 20 / 25 45 92 02 Fax +62 (0) 21/ 640 43 14 Taiwan 21, Rue Westrich TzOV Wanzl-MAWY Centre (Malta) Ltd. [email protected] [email protected] Willington Fabrications BP 30134 Schovkovychna vul. 42-44 Tilio’s Bldgs., St.Paul‘s street www.wanzl.in Rm 603, Gold Stone Building 67603 Séléstat Cedex 01601 Kiev Naxxar NXR 4016 Israel 380 Lin Sheng North Road Phone +33 (0) 388 57 48 50 Phone +380 44 / 390 11 12 Phone +356 21/ 41 94 00 South Korea R. Goldstein & Co. Ltd. Taipei 1045 Fax +33 (0) 388 92 17 23 Fax +380 44 / 390 11 14 +356 21/ 41 96 00 Wanzl Korea Ltd. P.O. Box 136 | Kfar Chabad Post Phone +886 (0) 2 / 25 11 51 68 [email protected] [email protected] Fax +356 21/ 41 95 00 317, Hyundai Parkville, 108, 60932 Moshav Safaria Fax +886 (0) 2 / 25 22 25 21 Paris: www.wanzl-mawy.com.ua Mobile +356 99 47 94 00 Guro 5 Dong, Guro Gu Phone +972 (0) 3 / 960 79 18 [email protected] Phone +33 (0) 144 75 02 02 [email protected] Seoul 152-843 Fax +972 (0) 3 / 960 79 21 Fax +33 (0) 144 75 31 00 www.crcmalta.com Phone +82 (0) 2 / 877 14 31 [email protected] Tunisia [email protected] Europe Phone +82 (0) 2 / 877 14 03 Multiprotect+ www.wanzl.fr Norway Fax +82 (0) 2 / 877 14 32 Japan P.O. Box 257 Representatives Expedit Norge a / s [email protected] CEEV Cooperation Expectation Cité Jamil – Menzah 6 Great Britain Hvamveien 4 www.wanzl.com Emotion Viva | Takashio-cho 2091 Tunis Wanzl Ltd. Bulgaria 2026 Skjetten 2-9 Phone +216 (0) 21/ 21 88 88 Europa House Heathcote Lane Monitor (1) OOD Phone +47 64 83 13 00 United Arab Emirates Koshien Nishinomiya Fax +216 (0) 71/ 88 32 22 Warwick CV34 6SP Gotse Delchev Fax +47 64 83 13 99 Wanzl Middle East FZE 6638166 Hyogo [email protected] Phone +44 (0) 1926 / 45 19 51 45 Kostenski vodopad str. [email protected] Gold & Diamond Park Phone +81(0)798 / 46 68 02 [email protected] Fax +44 (0) 1926 / 45 19 52 en B Ap 1 Building 5, Office 110 Fax +81(0)798 / 46 68 05 [email protected] 1404 Sofia Portugal P.O. Box 262007 Uruguay www.wanzl.com Phone +359 (2) 952 33 31 Distrol Dubai, U.A.E. Malaysia Acondicionamiento Fax +359 (2) 952 26 92 Av. Oscar Monteiro Torres, Phone +971 (0) 4 341 85 55 Panmatex Trading Sdn.Bhd. Integral S.A. Hungary [email protected] 37 A-C 1000-216 Lisbon Fax +971 (0) 4 341 95 95 No.12, Jalan BK 1/ 12 Juan D. Jackson 1202 Wanzl Magyarorszag KFT Phone +351 (0) 21/ 79 60 13 6-9 [email protected] Bandar Kinrara Industrial Park Montevideo Kunigunda u. 58 Croatia Fax +351 (0) 21/ 796 23 29 www.wanzl.com Bandar Kinrara, Off 6 1/ 2 Miles Phone +598 (0) 2 / 400 14 14 1037 Budapest III Smeh d.o.o. [email protected] Jalan Puchong Fax +598 (0) 2 / 408 66 23 Phone +36 (0) 1/ 387 37 92 Zagrebačka cesta 233 58200 Kuala Lumpur [email protected] Fax +36 (0) 1/ 437 08 50 10000 Zagreb Romania Overseas Phone +60 (0) 3 / 80 75 80 08 [email protected] Phone +385 1/ 3882 668 VOYATZOGLOU SYSTEMS Representatives Fax +60 (0) 3 / 80 75 90 09 Venezuela www.wanzl.hu Fax 385 1/ 3882 674 ROMANIA SRL (EUROFIT) [email protected] Unikert de Venezuela C.A. [email protected] Bulevardul Basarabia Nr. 256 Centro Empresarial Torre Italy Incinta faur Poarta 3 Argentina Mexico Humboldt, Piso 14, ofic. 14-02 Wanzl Italia S.r.l. Cyprus 030352 Sector 3 Fabrica de Envases BM Marketing S. de R.L. de Urb Parque Humboldt Prados Via Del Ferro no 8 / 10, P.C. Orinos Ltd. Bucharest Automaticos S.A. C.V.Av. San Francisco #16 del este Localita Averolda P.O. Box 21285 Phone +40 (0) 21/ 212 39 90 Avda. Andrés Rolón 25 47 Bodega #2 | Col. San Francisco 1080 Caracas | Venezuela 25039 Travagliato 505 Nicosia Fax +40 (0) 21/ 212 39 64 (1643) Beccar Cuautltalpan Naucalpan, Phone +58 (0) 2 / 129 75 09 35 Phone +39 (0) 30 / 686 39 49 Phone +357 (0) 22 / 45 84 00 [email protected] Buenos Aires Estado de México 53370 Fax +58 (0) 2 / 129 75 01 50 Fax +39 (0) 30 / 686 45 22 Fax +357 (0) 22 / 76 76 54 Phone +54 (0) 11/ 47 43 84 05 Phone +52 55 / 5358-6159 [email protected] [email protected] Serbia Fax +54 (0) 11/ 47 42 21 37 Fax +52 55 / 5358-5011 www.wanzl.com Denmark Smeh d.o.o. [email protected] [email protected] Expedit a / s Lovačka 14 → Additional contacts Netherlands Toftegaardsvej 4 22300 Stara Pazova Australia New Zealand

Wanzl Nederland b.v. P.O. Box 86 Phone +381 22 363 637 Brice Australia Pty. Ltd. NZ Retail Equipment Ltd Contact details of further Karolusstraat 4 8370 Hadsten Fax +381 22 363 980 19 Evans Street 12 Ash Rd, Manukau City representatives can be 4903 RJ Oosterhout Phone +45 87 / 61 22 00 [email protected] P. O. Box 228 P. O. Box 98916 SAMC supplied upon request. Phone +31 (0) 162 / 42 22 50 Fax +45 87 / 61 23 00 Burwood, VIC 3125 New Zealand Fax +31 (0) 162 / 45 46 50 [email protected] Slovenia Phone +61 (0) 3 / 98 88 71 25 Phone +64 (0) 9 / 262 30 44 [email protected] Smeh d.o.o. – Gorjupova 13 Fax +61 (0) 3 / 98 88 79 09 Fax +64 (0) 9 / 262 30 6 www.wanzl.nl Estonia 1000 Ljubljana [email protected] Melton Phone +386 (0) 1/ 244 08 00 Peterburi Tee 71 Fax +386 (0) 1/ 244 08 10 11415 Tallinn [email protected] Phone +372 (0) 6 / 20 50 51 Fax +372 (0) 6 / 20 50 52 [email protected]