NEWS AND INFORMATION AUTUMN | WINTER 2005 | 2006

FOR OUR PARTNERS IN THE RETAIL TRADE

WWW WANZL WORLDWIDE

Twice as nice Shopper‘s choice 2 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 EDITORIAL

EDITORIAL

Shopping habits are changing and in Europe these changes are closely related to demographic trends. The number of one-person households is rising fast and we are seeing an increase in the 50+ generation, a group with high spending power. These customers have specific requirements when it comes to shopping – they generally buy less each time they shop, but they shop more frequently. A preference for fresh produce is also bringing them into the stores more often. At Wanzl we observe and analyse trends like these, in order to develop products that are ideally suited to the changing wishes of the customers. In this issue of Wanzl Worldwide, we present the practical ‘Light’ trolley. This compact model is ideal for those buying only small amounts and is therefore a great alternative to the standard trolley models with larger baskets.

Another trend observed in markets in Europe runs in exactly the opposite direction – towards ever larger trolleys to cater for those buying large amounts of shopping. Already Wanzl delivers a range of models with basket capacities of up to 240 litres, and we are currently working on a 350-litre version. Shoppers using these large-volume trolleys also benefit from Wanzl‘s innovative new features, the latest one being Softsteer. Softsteer technology makes large trolleys much easier to control and manoeuvre, especially when they are heavily laden. In this edition of Wanzl Worldwide you can read all about these two new innovations from Wanzl.

I hope you enjoy the read!

Gottfried Wanzl

IMPRESSUM Edited by: Wanzl Marketing – PRESSE & mehr www – wanzl worldwide Design and layout: Liquid – Agentur für Gestaltung, Augsburg The customer magazine of Wanzl Metallwarenfabrik GmbH Translation: English Experts, Munich Photos: Wanzl Metallwarenfabrik GmbH, EHI-EuroHandelsinstitut GmbH, Published by: SPAR Österreich, N.E. Team GmbH | Elf Freunde, NEUKAUF Südbayern Wanzl Metallwarenfabrik GmbH – Bubesheimer Strasse 4 GmbH, Fotosearch Stock Fotografie 89340 Leipheim – Germany Phone +49(0)8221/729-0 – Fax +49(0)8221/729-100 [email protected] – www.wanzl.com RETAIL & SERVICE WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 3 Time for a different trolley!

U WANZL HAS THE IDEAL TROLLEY – whatever the volume of shopping.

Our society is changing fast – there noeuvre and has a smaller basket than normal. Stop thief! are more and more single households As such it‘s ideal for someone buying a small Many shoppers prefer to use amount of goods. their own bags or containers to and the ranks of the over-50s are Great for the over-50s, too. This group put their shopping in when going swelling fast. Add to this a consumer already accounts for 22 % of Europe‘s popu- round the store, particularly if preference for buying fresh produce, lation, and it is the fastest growing segment. they‘ve only come to buy a few For these older people the smaller trolley is a items. But this increases the risk of and you‘ve got a change in our practical alternative to the bigger models. As shoplifting. The ‘Light’ shopping shopping habits, too. Enter Wanzl‘s well as having high spending power, the over- trolley presents a solution to this ‘Light’ shopping trolley. 50s take their time over the shopping, they problem. Because it‘s ideal for a quick value good service and like an easy-to-load shop, and is an effective tool in the The average household size of 2.4 persons shopping trolley with a basket that‘s not too drive to reduce stock losses. is falling around Europe. At the same time deep. In Germany alone this target group buys the overall number of households is rising. goods and services worth around 19 billion More and more people are living alone, or in euros each month. That figure represents smaller households. And the trend is continuing. almost 23 % of overall consumption of private In Germany around 17 % of households consist households. of just one person, and roughly 31 % are two- person households. This group of consumers is ‘Light’ shopping is also popular with generally very busy, and doesn‘t spend much customers who place a lot of emphasis on time shopping. However, they shop more often, fresh produce, perhaps organic foods, and and perhaps because of this they also buy a healthy lifestyle. They like to buy less items more. Wanzl‘s ‘Light’ shopping trolley is perfect in one go, but they buy more often. For them, for this type of shopper. It‘s light, easy to ma- too, the ‘Light’ trolley is an ideal alternative. « Sources: Statistisches Bundesamt, Eurostat 4 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 INNOVATION SOFTSTEER

Softsteer – intelligent technology

Doing the weekly shop can quickly become a trial of strength for some. Manoeuvring heavily laden or large trolleys is not an easy job. Wanzl has now put an end to this struggle, and introduced Softsteer, which is revolutionising shopping.

70,000 Softsteer trolleys for the UK

SINCE THE START OF 2005, WANZL HAS DELIVERED OVER 70,000 SHOPPING TROLLEYS FITTED WITH SOFTSTEER TECHNOLOGY TO THE UK. British customers also like large shopping trolleys – preferably with a basket capacity of 212 litres – that are easy to manoeuvre and steer even when fully loaden.

Wanzl is now offering the Softsteer innovation worldwide. For more information, contact your local Wanzl specialist, quoting the motto, ‘SOFTSTEER – THE REVOLUTION IN SHOPPING’.

With Softsteer technology, the more shopping you have, the easier it is to move your trolley. Customers love it. And that means stores do, too. Softsteer, a new development from Wanzl, features intelligent steering technology combined with two SoftDrive castors mounted at the front. This has a beneficial effect on steering, the user has greater control over the trolley and manoeuvrability is noticeably improved. With Softsteer only half the effort is needed to move around a heavy trolley. In fact the fuller the trolley is, the easier it is to manoeuvre. The two SoftDrive castors also help reduce trolley noise levels in the car park. All these advantages mean that shoppers spend more time in the store, with the result that sales rise. Of course Softsteer also brings health benefits to the customers, because doing the weekly shop is no longer a trial of strength. « INNOVATION SOFTSTEER WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 5

“Much easier to steer. Softsteer – I‘ve got the trolley much “It goes much better under control. That‘s the one for me.” better. It‘s great.” intelligent technology “The Wanzl trolley rolls much easier, and “Much, much better. straighter.” It‘s fantastic.”

Castor specialist Wanzl

EACH YEAR WANZL PRODUCES OVER SEVEN MILLION CASTORS IN MORE THAN TEN DIFFERENT MODELS, INCLUDING SOME FOR USE ON TRAVELATORS. A key quality feature with all Wanzl castors is the dustproof, watertight drag bearing in the castor fork which gives many years of easy tracking and manoeuvrability. Because of their high quality, all WER THE SOFTSTEER TEST TRACK in Wandsworth. Wanzl castors come with a three-year guarantee. The latest development, SoftDrive, is part of O A GIANT SHOPPING TROLLEY with a 6,000-litre basket spent the the new Softsteer technology. Integrated into night in front of Buckingham Palace as part of the Softsteer promotion the hub of the castor is a spring that smoothes campaign. out vibrations from uneven ground and reduces noise. SoftDrive makes for quieter shopping.

SOFTSTEER ON TEST. British customers don‘t have a high opinion of stretch of ground, tracing a figure of eight. The second castors, especially when it comes to large or heavily was to do the same on an oval course, with slightly laden trolleys. Softsteer technology is now set to sloping ground. The trolleys used for this comparative test change their minds, as Wanzl proved recently in a were a Wanzl trolley fitted with Softsteer technology, and customer trial.Together with Sainsbury‘s and the fleet a competitor‘s model with normal castors. Each trolley management company Symonds-Hydroclean, Wanzl basket was filled with the same weight of goods. In 70 % invited customers to try out their trolleys on a special test of all test runs the customers agreed that it was much track. In front of the Sainsbury‘s store in Wandsworth, easier to steer and manoeuvre Wanzl‘s Softsteer model south London, the customers were set two tasks. The than the competitor‘s trolley. first was to push a normally laden trolley along a level 6 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 RETAIL ROUND-UP

Innovative check-out technology

The check-out offers great innovation potential within stores. One example of a recent innovation in this area is the ‘self check-out terminal’, where customers enter their purchases themselves at the check-out and then pay at an automatic machine. Experts think a realistic estimate of the number of customers willing to do this self-scanning is 50 %. So, are we looking at the demise of the traditional staff-operated check-out?

Self-service check-outs made their first appearance in the German self-service check-outs,” says Georg Langen, Director Re- retail landscape over two years ago, with the opening of the Metro tail Store Solutions Germany at IBM Deutschland GmbH. Group‘s Extra Future Stores. These self-service check-outs are offered IBM sees self-service check-outs not only as a supple- alongside the traditional check-outs, giving the customer a choice. It‘s particu- ment to traditional check-outs, but as a complete replace- larly attractive to customers who buy only small amounts. Experience so far ment for them. The retailer could increase the number of with this new POS technology has been positive. Self-scanning seems to be check-out lines in his store without having to employ the key to reducing waiting times as more people. At peak times in parti- well as processing costs at the check- “Easy handling of cash transactions cular, argues Langen, this technology out. However, its introduction has to is a key factor in the decision to use could help increase be handled properly: “Closing down a throughput. traditional check-out and putting a self-service check-outs.” Georg Langen, self-scanning terminal in its place, and Director Retail Store Solutions Germany, IBM Deutschland GmbH, Düsseldorf. Employees are critical for the then expecting things to go well is not success: However, even automatic the way to do it. One must take “We are expecting that in the check-outs cannot manage entirely account of the specific conditions,” medium term many forms of self- without staff. An ‘attendant station’ warns Joachim Pinhammer, Head of is obligatory for each self-service Retail Division Marketing at the IT service check-out systems will check-out installation. A staff mem- supplier Wincor Nixdorf. be established in the retail trade.” ber, or attendant, helps when needed, Klaus Grausgruber, Sales Director Self Checkout International, makes sure no alcoholic drinks or Faster for small quantities of Wincor Nixdorf GmbH, Paderborn. other unauthorised items are sold to shopping: There are a number of rea- minors, and takes care of coupons, sons why self-scanning check-outs “Self-service check-outs are vouchers and refunds for returned are gaining ground. One main reason now an accepted part of the retail empties. “An optimum configuration is that they are easy to use. The cus- of self-service check-outs is to have tomer is perfectly capable of scanning landscape.” Ulrich Hieber, Director NCR Retail Solutions Division four terminals and one attendant in the items himself, packing them in Germany, NCR GmbH, Düsseldorf. station,” recommends Joachim Pin- the bags and then paying cash or by hammer, who cites successful pilot card at the terminal. “People who have only a few items in their basket, less projects being run at Auchan in France. Wincor Nixdorf than 20, for example, find it faster to use the self-service check-out,” observes recommends that self-service check-outs should only Peter Kilank, Sales Director at Real stores. The customer determines how fast partly replace traditional check-outs, so that the customer the whole process should go, and, thanks to self-scanning, he or she has more always has the choice of going either to a check-out ope- control over his or her shopping. From the point of view of the retailer, too, rated by a member of staff or to the self-service terminal. “faster and more flexible customer service is the key criterion for investment in When offered like this, self-service check-outs really come RETAIL ROUND-UP WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 7

O 1. SCANNING W 2. PAYING: Since August Real in Ratingen (North Rhine-Westphalia) has been offering its customers self-service check-out solutions..

cc ‘FULL LANE’, IBM‘S CONVEYOR-BELT MODEL, operates on the Scan and Pass principle. c MONITORING ALL CHECK-OUT PROCESSES on the ‘BEETLE/iSCAN’ from Wincor Nixdorf. x ACCORDING TO NCR the ‘FastLane’ model is used in 80 % of all self-service check-out systems in Europe.

WINFRIED LAMBERTZ, the author of this article, is editor-in-chief of stores+shops and retail technology, EHI-Euro- Handelsinstitut GmbH, Cologne. into their own in large-scale retail outlets like self-service account include customer frequency, average size of bas- Types of self-service department stores, shopping centres and supermarkets, ket, average number of transactions, proportion of cash- check-out: cash & carry stores and D.I.Y. outlets. One store where less payments, demographic and social customer-profile, they have been used in this way is the 14,500 square- range and total sales area. Only when all these compo- SCAN & BAG SOLUTIONS: The customer scans metre Real self-service department store in Munich. Here nents have been defined and taken into consideration can in the goods, the weight of the individual items the customers can choose to use one of four NCR ‘Fast- the self-service check-out start to bring business benefits is checked on a scales, to facilitate comparisons Lane’ self-service check-outs, as an alternative to 21 tra- to the store. A recent report by the IHL Consulting Group with information in the store‘s database. ditional check-outs. If the benefits of this new technology reckoned that a self-service check-out starts to yield a New, space-saving, compact solutions in this are to be exploited to the full, the employees have to first return on investment in 12 to 15 months. Just as important area were presented at EuroShop 2005. accept it, and help customers to use it as required. In a as fast ROI is enhanced customer satisfaction. Here, too, recent market survey conducted by IDC for NCR, the retail- market researchers have delivered some interesting SCAN & PASS SOLUTIONS: These solutions ers who took part said the most important aspect in the findings: The IDC survey conducted for NCR found that are based on a conveyor-belt principle which success of this self-service technology was the employees‘ around 35 % of 18- to 35-year-olds preferred to shop in combines all the stages in one: laying the goods attitude to it. Training the attendants was particularly stores with self-service terminals. User surveys have on the conveyor belt, paying and packing. Scan important, they said, because these new units involved shown that time spent waiting in check-out queues has & pass solutions are similar to the traditional an entirely new field of activity for the employees in the reduced by up to 40 %. check-out unit, but they take up much less space. stores. Each self-service check-out is fitted with an admi- nistrator terminal. Here the employee can follow what is Conclusion: The check-out zone of the future will have a MOBILE SCANNING: The customer scans his happening in detail and intervene straight away when a combination of traditional staff-operated check-outs and purchases in using a hand-held device, called the problems occurs. self-scanning terminals. How many of each and in which Personal Shopping Assistant, attached to the proportion will be determined by the particular require- ‘intelligent shopping trolley’. One retailer who Business benefits: Putting the automatic check-outs in ments and situation of the store in question. Fully auto- uses this system is Delhaize of Belgium. One the right place in the store, making sure they are easily mated check-out processes using RFID technology are no third of their supermarkets are equipped with identifiable and promoting them vigorously to customers longer a vision for the future. Exciting innovations are mobile self-scanners, 17 % of shoppers use the are key factors in the successful introduction of this tech- happening now at our check-out zones. « system, and 24 % of turnover is processed this nology. Also, it‘s important the retailer chooses the right way. configuration for his particular situation. Close dialogue and consultation between IT supplier and user is essential. Self-service check-out systems are not ‘catalogue pro- ducts’. Success comes from a thorough analysis of the individual retailer‘s check-out zone, after which the opti- mum combination of traditional check-outs and auto- mated systems is decided upon. The criteria taken into 8 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 POLAND Warsaw‘s mega-mall Promenada, in Warsaw‘s southern district of Praga Poludnie, is an exciting mix of shops and entertainment. The Polish ALMA supermarket chain has had a store here since April, offering a high-class range of foods and non-food items.

The 4,000 square metre ALMA supermarket stocks size mall. On the entertainments side there‘s a 400 around 4,700 different items, with the focus on a square-metre all-year-round skating rink, under an enor- select range of foods. At the new store in Warsaw‘s mous glass dome, plus a bowling alley, night club and a Promenada mall, the supermarket is continuing its empha- multiplex cinema with 13 screens, open 24 hours a day. sis on quality. Shoppers are attracted by the store‘s The car park, with space for 2,000 vehicles, is always diverse ranges of delicatessen and non-food products. busy, showing the on-going success of the Promenada ALMA‘s close contacts with small, family-run food manu- concept. facturing businesses in France, Greece, Italy and Spain ensure the store is well stocked with a wide range of quality wines, cheeses and cured meats, plus tobacco The new supermarket in the exclusive Promenada products. Freshness and variety are the watchwords in Mall is ALMA‘s flagship store in the country. For this the fruit and veg section, and assistants are on hand to store ALMA placed its first order for 300 Tango shopping advise customers on more exotic items. trolleys from Wanzl. The green plastic baskets, each with a 160-litre capacity, match the CI colours of ALMA. Green Promenada is one of Europe‘s biggest shopping and is used throughout the store, including on the ALMA logo. entertainments centres. This year the third and final Wanzl also supplied all the shopfittings for the supermar- phase of construction was completed by the Promenada- ket, including 15 check-out tables and the double Ecoport Management European Construction Consortium (ECC) in entrance system. ALMA supermarkets are continuing their cooperation with Skansa S.A. This added another 60,000 expansion course in the country. Following the opening of square metres, bringing the total to 120,000. The centre, this first store in Warsaw, the fifth ALMA super-market in housing around 220 retail stores and catering establish- Poland, the next new opening is in Katowice, due in ments, covers virtually all the shoppers‘ needs – they can December. For this store, too, Wanzl is delivering a further get a new hairstyle at Jean Louis David‘s, book a holiday 300 Tango shopping trolleys. ALMA‘s expansion plans in the travel agency, and fill their baskets up with fine don’t stop there, by the end of 2006 this Krakow-based foods at ALMA or the organic foods specialist Spizarnia. company will have a total of 12 supermarkets in Poland. « The Promanada Mall has something for every budget, including of course, clothing. Designer labels like Lagerfeld, Escada and Pierre Cardin are all to be found here, as well as Hennes & Mauritz, aimed at a younger customer group. Lots of other service providers – opticians, a laundrette and more – complete the offer to customers at this super- POLAND WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 9 Warsaw‘s mega-mall

Wanzl – 10 years in Poland Wanzl has had its own subsidiary in Poland for the last ten years, serving Polish and international-based retailers alike, so it was time to celebrate. A party and company tour was held for 100 retail partners and clients at the head office in Nadarzyn near Warsaw. It was in 1995 that Wanzl decided to set up its own base in Poland, and thus offer customers in the country a more direct, local service. h JACEK WŁODARCZYK (l.), Director of ALMA Better communication and faster service were the result. Supermarket and JAROSLAW KOCHANOWSKI, The first delivery of 100 shopping trolleys went to a Sales, Wanzl Poland. company called Krakchemia (which was later renamed h CORPORATE IDENTITY: The Tango with ALMA Supermarket). Wanzl‘s decision proved to be the green plastic basket. right one – now the company counts international players k ICE-SKATING in the Promenada shopping like Metro, Lidl, Ahold, OBI and IKEA as its customers, as and entertainments mall. well as Polish retailers such as Piotr i Pawel, Bomi and Rast. Wanzl is a successful operator in the Polish market with its comprehensive range of sales systems. Wire Tech is popular in this country, with Kangurek and Paluch stores opting for this shopfitting system in 2005. Twenty people are employed at Wanzl Poland, under Managing Director Krzysztof Wygryzowski, and business is looking good. In addition to the head office in Nadarzyn, there are two other sales offices in Poznan and Katowice. 10 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 SCANDINAVIA

Europe‘s North

Finland: Wanzl and Expedit a/s IN SCANDINAVIA WANZL SERVES RETAIL CUSTOMERS IN CLOSE CO-OPERATION WITH D.I.Y. pilot – Kodin Terra ITS PARTNER COMPANY, EXPEDIT A/S. The headquarters of Expedit is in Denmark, and it has subsidiaries in Finland, Norway and The Finns have a passion for For this pilot D.I.Y. store S-Group “The Tango creates a Sweden, to ensure close customer contact within D.I.Y. A trend that has not gone wanted to restrict the number of feel-good atmosphere each of the Scandinavian countries. Expedit has unnoticed by the Finnish retail partners it worked with. Each of developed into one of the biggest shopfittings co-operative Hämeenmaa, a part these partners had to be able to for women in the suppliers in the Nordic region and is an expert in of the S-Group. In April in Lahti, 100 offer as broad a spectrum of otherwise very sober customised store solutions. Also in its portfolio kilometres north of Helsinki, the first services as possible, and needed are shopping trolleys, handbaskets, electrically Kodin Terra D.I.Y. store opened as a a track record of experience in and technical controlled entrance systems, check-out barriers pilot project. Here, in this 10,000 m2 the D.I.Y. sector. Among the items surroundings of a large and turnstiles and guide rails for the store. store, customers have a choice of that Expedit delivered, for example, over 30,000 products – fabrics for was a range of store fittings plus 135 D.I.Y. store. And we all 30 degrees below the home, materials for building and of Wanzl‘s Tango shopping trolleys, know who, in the end, WITH TEMPERATURES THAT CAN GET DOWN renovating, and products for the 70 Multi-Cart 200 transport trolleys AS LOW AS –30°C IN WINTER, FINLAND garden. The range is targeted at and 12 SP5 special transporters makes the decisions IS ALSO A TOUGH TESTING GROUND FOR consumers as well as trade professi- for moving panels and bulky items. when it comes to SHOPPING TROLLEYS. Wanzl‘s plastic Tango onals. But Kodin Terra is offering S-Group is planning to open another trolleys have been proving their mettle here since more – it keeps its customers up to ten D.I.Y. stores at other locations in changes in the home.” the start of 2003 when Expedit delivered the date on all the latest building materi- Finland, preferably in larger towns first ones to customers in the country. Today Jyrki Sihvonen, Brand Manager Kodin Terra als and trends in home design, and and growth regions. Tarmo Toivonen, many more Tango shopping trolleys are doing provides a design service for gardens Development Manager at S-Group, service up here in the Far North. 345 blue Tango and bathrooms. comments: “The final decision will be trolleys are in use at the branches of K-Super- taken at the end of the year, when market and S-Market in the Isomyyri shopping the pilot stage is completed in Lahti. centre in Vantaa. Customers particularly like the Certainly current business at the colour. And Co-Op HOK-Elanto, which owns the store is looking positive.” S-Market stores, purchased another 620 Tango trolleys for their stores in Nurmijärvi, Korso, Kotipokki and Ahtiala. SCANDINAVIA WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 11

According to the World Economic Forum Denmark and Finland are among the top five most competitive countries in the world. On an international comparison of per-capita income, Norway is the third richest country. We take a look at four successful retailers in Denmark, Finland and Norway.

Norway: Denmark: Colour for KIWI and Meny Føtex – Design for wine

NorgesGruppen is Norway‘s “We deliberately chose The supermarket chain Føtex Dansk Supermarket chose Wanzl, too, biggest food retailer and whole- coloured shopping operates over 74 stores in to supply it with 100,000 shopping saler. The group has over 1,800 Denmark, and employs around trolleys for its outlets around the food outlets and over 800 kiosks. trolleys so as to 28,000 people. Føtex is part of country. KIWI discount stores and Meny super- distinguish our stores the Dansk Supermarket group, stores are two of the countrywide which also owns a string of other “The Wire Tech design retail chains that form part of this from the competition, retail chains like Netto and Bilka. is the right choice for group, which was founded in 1994. where galvanised or Dansk Supermarket is the second Since 1999 Expedit has delivered biggest player in the food retail our wine department, 15,000 EL-series shopping trolleys chromated finishes are sector in Denmark, after Co-op because the system with 136-litre basket to 375 KIWI the norm. Colour really Danmark. In 2005 the Føtex store in stores. And in the same period 125 Frederikssund was awarded the beautifully comple- branches of Meny were equipped gives us a clear image, accolade of ‘Supermarket of the Year’ ments our own with 12,500 EL shopping trolleys sending the message by the Scandinavian retail association with 150-litre basket. NorgesGruppen and representatives of the Danish shopfittings concept. wanted the new trolleys for KIWI to that we are not like daily newspaper Jyllandsposten. Also, Wire Tech is fit in with the store‘s CI concept, the rest.” What the judges particularly liked so they chose green. For Meny the about Føtex was its attractive shop stable and designed to choice was grey, which nicely com- Anne Moe Nikolaysen, NorgesGruppen design, professional presentation of take heavy loading – plements the store‘s corporate colour, the goods, pleasant atmosphere and red. excellent service. Expedit produced ideal for displaying and delivered the shopfittings to wine.” Føtex. Also, this year, the wine sections of seven Føtex stores were Søren Hostrup, Store Manager Føtex supplied with round stand-alone dis- W (top photograph) plays from Wanzl‘s Wire Tech system. 12 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 SERBIA-MONTENEGRO

Rodić MB – Brewery, hypermarket and C&C The biggest hypermarket in the Balkans is in Novi Sad. Opened in December 2003 by the Serbian brewery and retail chain Rodić MB, the store has 11,000 square metres of sales space. A further 6,000 square metres is taken up by the adjacent cash and carry market.

Each day around 5,000 customers visit this Milan Rodić is the owner of the new mega-store 17,000 m2 mega-store in Novi Sad, which with and the managing director of Rodić MB. Mr Rodić, 350,000 inhabitants is the second largest city a Serb, has been in business for 15 years. Gathered toge- in Serbia-Montenegro, after Belgrade. ther under the corporate umbrella of Rodić MB is a range From Monday to Saturday the Rodić MB hypermarket is of companies – retail chains, hotel and catering businesses, open 15 hours a day, from 7 a.m. to 10 p.m. 48 check-outs a brewery, food manufacturers as well as food importing ensure that even at peak times customers do not have to and exporting businesses. In 2002 Milan Rodić set up a wait a long time to pay. Oriented towards the highest brewery near Novi Sad, with an annual output of 500,000 western standards, this store offers an enormous range of hectolitres of beer. Just one year later capacity had been goods, including luxury items, particularly in the food area. expanded to 1.2 million hectolitres. In addition to Serbia- The fresh fruit and veg and the fish, meat and delicatessen Montenegro, 14 countries, including France, Germany, Italy sections are very popular with the customers. There‘s and Australia, are also supplied with beer from the MB also an in-store cake shop and bakery. Beverages are a brewery. And of course the beer is also served in the real speciality of Rodić MB because, in addition to the brewery‘s own restaurant. retailing side of its business, the company is also the biggest beverages manufacturer in the Balkans, and has First came the brewery, then the hypermarket. a 14 % share of the market in Serbia-Montenegro. In wine Once business was up and running at the brewery, Rodić alone, customers at the hypermarket have a choice of MB decided to build the new hypermarket with integrated 500 different types. cash and carry. The store was also a convenient outlet for sales of the brewery‘s products, in multi-packs. The The non-food area is well stocked with electrical appli- cash and carry market doubles as the drinks warehouse ances, household items, textiles, toys and top-of-the- for the adjacent hypermarket, to which there is direct range toiletries. Also no less than two banks are in store, access. Rodić MB is continuing with its expansion course. where customers can withdraw cash or carry out other The production halls at Novi Sad are being extended, with transactions. the intention of bringing the annual output of beverages there to 4.2 million hectolitres. That will make Rodić MB the biggest brewery in Serbia-Montenegro. « SERBIA-MONTENEGRO WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 13

W WANZL’S PARTNER DUNAV: Director of Export and Import GORAN KORIĆ, Director SANDRA SIMONOVIĆ-UBOVIC and owner RADIVOJE SIMONOVIĆ (l. to r.). Sales partner DunaV Retail and distribution specialist DunaV has been a partner of Wanzl since 1999. It offers fast, efficient local service to customers like Rodić MB in Serbia- Montenegro. DunaV, headquartered in Novi Banovci, near Belgrade, employs 17 people. Under managing director Radivoje Simonović, DunaV ensures Wanzl maintains close contact with its customers in the Balkans. Among Wanzl‘s retail customers in that part of the world are national chains like Rodić MB, C-Market, Delta-Maxi, Pekabeta, SI Market, Idea Tesla and M Plast. DunaV also co-ordinates orders from Rodić MB for the mega-store in Novi Sad. WSHOPPING IN THE 17,000 SQUARE-METRE STORE: Wanzl products supplied to Novi Sad include: In its hypermarket and adjacent C&C outlet, Rodić MB offers the full range of food and R 2,300 shopping trolleys, 185 DRC model non-food products. R 45 Fun Mobiles for children R 3 Ecoport entrance systems with radar alarm OFUN MOBILES FOR KIDS make family shopping a pleasant experience, and they help Also ordered by Rodić MB in 2005, for a number of keep the customers coming back to the store. its other 50 or so stores: R 200 shopping and warehouse transporters, T 30 B model R 50 shopping and warehouse transporters, T 50 B model 14 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 GREAT BRITAIN Wanzl chosen for Marks and Spencer at Marble Arch, London

Marks and Spencer’s Marble Arch store in London Wire Tech shelving has chosen Wanzl Wire Tech shelving to display high-quality foods and snacks in their ever popular Food Hall. Responsible for the Marks and Spencer solutions put ‘Food-to-Go’ account, Wanzl UK’s Key Account Manager Steve Mickle- thwaite said that the prestige Marble Arch store catered favourites on show at for a high volume of lunch-time office workers and was also a popular destination for overseas visitors looking for flagship store. exclusive or specialist foodstuffs. “Following the successful introduction of Wanzl’s Wire Tech shelving into Marks and Spencer’s pilot pro- ject, ‘Store of the Future’ in Basingstoke and Shoreham, senior management took the decision to feature this format in 23 ‘Re-model’ stores. The decision to introduce this format at the Marble Arch food hall was further recognition of the success of the ‘Store of the Future’ look which Wanzl equipment has helped create.” Contracts Ma- nager for Wanzl UK, Clive Jury, said that the Wanzl service team arrived on site early in May and removed the entire old shelving system and replaced it with Wire Tech. “The entire operation took just three nights, minimising disruption to customers.” GREAT BRITAIN WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 15 Wanzl chosen for Marks and Spencer at Marble Arch, London

O THE FAMOUS MARBLE ARCH MARKS AND SPENCER STORE in Oxford Street, London, has chosen Wire Tech shelving for their popular Food Hall, one of the busiest lunch-time ‘food-to-go’ venues in the UK.

W SUCCESS WITH WIRE TECH – Marks and Spencer‘s ‘Food Hall’. j TRANSPARENT PRESENTATION – The product is the hero.

“Altogether, we supplied 12 Wire Tech gondolas each with Steve and Clive remarked that along with Marks WANZL UK WINS THE ‘ASDA BRICK AWARD’ 18 linear metres of shelving and several ‘Rundes’ wine and Spencer many other specialist foods retail customers In April 2005 the retail chain ASDA, a part of display units, all finished in the attractive Anthracite finish in the UK and Ireland were discovering the real benefit the Wal-Mart group, presented its coveted ‘ASDA as specified by the store.” Clive said that a growing num- of Wire Tech, in that attractively packaged snacks and Brick Award’, and Wanzl UK picked up the best ber of Marks and Spencer stores were converting to Wire exclusive food products can be displayed to maximum supplier nomination in the ‘Store Services’ cate- Tech shelving as the standard model for their Food Halls advantage. “The shelves never look bare and Wire Tech’s gory. In 2004 Wanzl delivered 70,000 shopping following the success of previous Wire Tech installations transparency gives maximum visibility to the product. trolleys to ASDA. This year a follow-on order within Marks and Spencer. As part of the total package of This helps stimulate impulse purchases which are such an for 27,500 EL 212 trolleys and 13,000 ‘light’ equipment now being supplied to Marks and Spencer in important part of turnover in the specialist foods segment shopping trolleys was received. ASDA praised the UK, Steve Micklethwaite has also introduced Wanzl’s of the market,” he said. Wanzl for its 100 % reliability on orders and compact City Shopper trolleys and trendy twin-handle delivery times, highlighting the company‘s ability handbaskets. This year Wanzl has introduced Wire Tech shelving to respond quickly and professionally to even solutions at other high profile Marks and Spencer stores short-term requests. When the fully refurbished and expanded Ba- including Cambridge, Dundrum (Dublin, Eire) and Talbot singstoke store was re-opened, Niall Trafford, Head Green. Cambridge was the first store to display non-food of Retail Design for Marks and Spencer, said that a key items as well as food on Wire Tech – something which design consideration was that ‘the product had to be the had not yet been done by Marks and Spencer. Steve said hero’. At the time, Niall said: “The impactful display of that due to the success of the ‘Store of the Future’ our products, particularly in the food hall where packaging development, Marks and Spencer have taken the decision is so vibrant and varied, was a priority and Wanzl’s Wire to introduce the same format in 23 ‘Re-model’ stores Tech shelving system, arranged in attractive open before the end of 2005. « gondolas and stand-alone circular displays, was an ideal solution for the look we wanted.” 16 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 AUSTRIA

The Maximarkt in the Austrian town of Bruck high in the Alps picked up this year‘s ‘International Store Design Award’ for the supermarket category, successfully beating off competition from all around the world.

The world‘s most attractive supermarket

The ‘International Store Design ‘Maximarkt’ of SPAR Austria. “SPAR is Both awards reflect the success products. Wide aisles make it easy Award’ – the Oscar of the retail very proud of this unique achieve- of the concept developed for Maxi- for customers to manoeuvre their trade – is organised by the Insti- ment,” beamed Dr Gerhard Drexel, markt. The store in Bruck is now a trolleys. tute of Store Planners of New Chairman of SPAR Austria, after hear- benchmark for new family-oriented York, which was founded in 1961. ing the store had won this top award. supermarkets in Austria. In co-opera- Maximarkt also created a new In January 2005 the internationally The New York prize is the second tion with London-based store plan- form of in-store communication – respected designers and managers award picked up by the store. In ners, JHP Design, Maximarkt created large, emotive images prominently from this elite institute awarded the 2004 this Maximarkt became the a large (2,900 m2), exciting arena for positioned help customers find the prize to Maximarkt in Bruck, praising first Austrian store to win the ‘Retail shopping. Care was taken to ensure category they are looking for amongst its superb store design, reflected Interiors Award’ in the ‘Best Food all items were easy to see and reach. the wide range of products in the both inside and out. The supermarket and Supermarket Design of the Year’ To achieve this the gondolas are store. As a family-oriented store, in Bruck, close to Salzburg, opened in category. lower than normal, and transparent Maximarkt has plenty to keep parents October 2003, and it is the seventh shelves are used to emphasise the and children happy. An interactive AUSTRIA WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 17

“The Maximarkt exceeds all expecta- tions and is a truly outstanding example of supermarket design.”

EXCERPT FROM THE COMMENTS OF THE JURY FROM THE INSTITUTE OF STORE PLANNERS.

x RECEIVING THE ’INTERNATIONAL STORE DESIGN AWARD’ from the Institute of Store Planners.

bO THE MAXIMARKT IN BRUCK: Good product visibility, easy-to-reach shelves and lots of space make shopping a pleasure here. This supermarket won two top internatio- nal awards for store design.

castle made of Lego bricks stands in both from within the store and from Wanzl products in the the children‘s play corner, and there‘s outside, enabling it also to do busi- Maximarkt in Bruck a nappy-changing area for the con- ness outside store opening hours. venience of mums and dads. For a With attractive curved lighting on the 400 ELA 185 shopping trolleys short break while shopping, the in- ceiling, this supermarket restaurant in 10 DRC 185 shopping trolleys with baby carrier store bistro, designed like an après- Bruck is a prototype for future Maxi- 10 Fun Mobiles for children ski bar, is ideal. Alternatively, shop- markt food outlets. « 5 shopping trolleys for wheelchair users pers can choose to stop off in the 8 SP3 special transporters Maximarkt restaurant, next to the 3 Technoport entrance systems with radar store, where they can admire a 9 check-out barriers breathtaking view of the Hohe Tauern 80 tables for special-offer goods mountains from inside the glass-cube 2 KT3 order-picking trolleys building. The restaurant has access 4 mobile writing desks and many other products 18 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 SECURITY Beating the thieves The retail trade can prevent many incidences of shoplifting through appropriate store design, the right mix of technology and motivated employees. Alfred Fuchsgraber describes seven practical ways of effectively combating stock losses through theft.

A typical shoplifter: A customer enters the store these goods are displayed out of is a matter for the store‘s budget. and seems to wander about aimlessly. Then he sight of employees, then the inci- Certainly highly visible camera hous- selects an item from the shelves without really dence of theft rises. In most cases ings should be fitted in the store‘s paying it much attention. He tries to remove the far too many of the individual items entrance area, outside, in staircases adhesive label without being spotted, looks round quickly are displayed, which again tempts and at the check-outs. Put up a and then stashes the item in his pocket. Much of the work those who steal on impulse. For which notice to inform customers that is now done, but the next step is the most difficult and employee can remember whether video monitoring is in operation. worrying for the thief. He has to leave the store with the there were five or eight packs on stolen goods in his pocket. He doesn‘t know whether he that shelf? Not many. If you want to EAS: Electronic Article Surveillance was observed by an employee or another customer. Was prevent theft, it‘s very important to (EAS) frightens thieves off. You don‘t the camera in the corner a real one, or just a dummy? pay attention to where you place have to fit EAS tags to all of your Perhaps there was a mirror that gave him away? Did he certain types of goods and in what stock, because the very presence of remove all traces of the label? As he moves towards the quantity! antennas in front of the check-out check-out and the exit his mind is racing – mirror, cam- zone has a deterrent effect. Anyone eras, store detective, other customers, security tags, etc., Store design: Good visibility in all who was thinking of trying to steal etc. This is what shoplifting is like, as experienced by the areas of the shop is important. Avoid an item, now has the option of thief. For hints on how to effectively combat shoplifting, high or overfilled shelves. Sales per- putting it on the conveyor belt. read on. sonnel at check-outs and counters and general sales staff must have a Check-outs: According to internation- Proper monitoring: You have to keep the potential shop- good view of the store all the time. al statistics one in 200 shopping lifter under close control. An electronic entrance system Remember: a check-out girl who trolleys leaves a store with unpaid and an instant greeting from the staff builds up pressure, hasn‘t seen the theft taking place in goods. And the figures are rising. As because the customer feels he has been recognised and the store, or been informed by an- with the entrance area, the check- is going to be observed. A sign asking customers to other employee, has no chance of out must be a zone where customers deposit any bags they have brought with them makes it apprehending the thief at the check- are closely monitored. The larger even more difficult for the thief to carry out his plan. If out. your check-out area, the easier it is he doesn‘t comply with this request, he feels he sticks out for the thief to get away unnoticed. because he‘s the only one in the shop carrying a bag. Technology: Place monitoring mirro- Generally thieves leave the store at rs above the corners of the store, the same time as other customers, Placement of goods: One big problem area is the place- because that is where most thefts so if an alarm goes off, it‘s difficult to ment of the kind of goods that are a popular target for occur. Video monitoring is also impor- identify and stop the one with stolen thieves. Inventory results and ‘test thefts’ prove that if tant – whether for real or as a dummy goods. All non-manned check-outs SECURITY WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 19

should be fitted as standard with N.E. Team GmbH | lockable gates. Ask all customers to Elf Freunde automatically show all their bags to the check-out staff, without having N.E. Team GmbH | Elf Freunde is a to be asked individually to do so. service company with many years of experience in theft prevention. This Employees: Train your employees, team of retail and security experts, because they are your most impor- lawyers and psychologists observes tant investment. Only an employee and analyses the weak points in a Wanzl security forum in Switzerland who is fully aware of the store‘s retail outlet as regards shoplifting. strengths and weaknesses can have They conduct ‘test thefts’ and ser- In June 2004 Wanzl held its first Team GmbH | Elf Freunde of Munich a beneficial influence and help vice checks, using their findings to security forum in . In May took to the rostrum to illuminate prevent shoplifting. A good idea is to then develop specific training modu- 2005 the event was repeated in ways of heightening staff-awareness have a regular training session, once les to tackle the problems identified. the Swiss town of Geroldswil, to an of the problem of stock losses. a month, when a specific aspect of All their proposals are based on the invited group of representatives from Dr Rainer Eckert rounded off the shoplifting and the techniques the latest methods of staff training and retail companies across Switzerland. seminar, looking at issues like chan- thieves use, is dealt with. The subject have a strong practical bias. The goal Three leading external experts and nelling customer flows and securing of shoplifting should always be kept is to support retailers and manufac- Dr Rainer Eckert, Wanzl‘s Head of entrances and exits. In this context in the forefront of attention. If it isn‘t, turers in analysing and solving pro- Technology and Development, there was a display of sales equip- then the petty thieves and in particu- blems such as inventory differences. addressed the audience on ways of ment that contributes to reducing lar the professionals, notice it imme- preventing stock losses through stock losses – equipment such as diately. « theft. Heinz Schibli, Head of Security electronic entrance systems, special at the Migros Aare Co-operative, took presentation modules and shopping as his subject ‘The importance of trolleys. The event was very well collaboration in security issues, orga- received by the retail trade, and nisation in the retail trade and the Wanzl now plans to hold further training of store detectives’. Georg security forums in other countries. ALFRED FUCHSGRUBER, Managing Director Hachmann from IMCo Inventory of N.E. Team GmbH | Elf Freunde, is an expert Management Consultants of Berlin on combating shoplifting. He knows the tricks of spoke about shoplifter surveys and the thieves and has plenty of advice on how to analysis, e-learning and receipt ana- stop them. lysis. Then Alfred Fuchsgraber of N.E. 20 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 CZECH REPUBLIC

“I like the trolley, it looks very nice, but it also moves well and isn‘t at all noisy. It‘s certainly the 1,300 Tangos best shopping trolley I have ever used.” Markéta Soukupová for Hypernova

At the end of March Ahold opened What do you see as the benefits of this model? Ahold Central Europe a new Hypernova retail outlet We all know what we don‘t like about shopping and what could be improved. Ahold is a global player in the retail in the district of Nové Butovice For example, different products get put in a basket, and if you‘re not too sector, employing 200,000 people in Prague. It was the first store careful, or if you‘ve got a lots of shopping, there‘s a risk they can get damaged. worldwide. The company made its in which Ahold Central Europe For us this aspect was an important criterion in choosing a shopping trolley first entry into the Czech market in (ACE) had opted for Wanzl‘s and its features. In the case of the Tango, the plastic loading area can be 1991. Since then this Dutch-based Tango shopping trolley, in fact divided into two sections, so shoppers can protect the more delicate items by retailer has been continuously 1,300 of them. Juraj Klembara, separating them off from the other products. Also the trolley has a rack that expanding in Eastern Europe. In Development Manager at ACE, folds out for transporting drinks crates. We like the range of features offered January 2003 it set up a subsidiary, reports on this first Tango order. with the Tango, and got a trolley tuned specifically to the needs of our store. Ahold Central Europe (ACE), to exploit potential in the Czech and What made you decide to choose Why didn‘t you go ahead with a trial period? Slovak Republics and in Poland. the Tango? Anyone involved in the retail trade knows very well that Wanzl is in the Today the network of Ahold stores We were well aware that this new premiere league when it comes to shopping trolleys. The trolleys we were in the Czech Republic encompasses Hypernova in Prague was coming delivered were exactly to our specifications. We didn‘t need to check out the around 300 outlets, operating under into a very competitive environment, quality. the names of Albert and Hypernova particularly in the district of Nové stores. Butovice. So we had to look at ways Which qualities do you particularly like? of attracting customer attention to I personally find the low noise level very good. When you use traditional Wanzl expands in the the new store. Shopping trolleys of- shopping trolleys, they make more noise, particularly the older models. The Czech Republic fered one way of doing this, because Tango with its plastic basket is much quieter, as any vibration and sound is after all, every customer uses one! deadened. You can hardly hear the trolleys in the store. The Tango is also easy Because of increasing order volumes, We talked to Wanzl about which style to manoeuvre, and attractive colours were an important aspect. Wanzl is currently expanding its of trolley would be best for the new production capacity in the Czech centre. What we wanted was some- Do you also use Tango in other stores? Republic by 8,500 square metres. thing special, something that the For us Tango is an ideal solution for large shopping centres, so we also or- At the start of 2006 wire-processing customers would really take notice of dered it for our latest Hypernova store which opened in November in Prague- activities will start up at the new and which would also make shopping Chodov. As in Nové Butovice, we placed an order for 1,300. « facility at Hnêvotín, and roll-container fun and pleasant. We think the Tango production will commence there. model meets these requirements. The galvanising plant will go into operation in the last quarter of 2006. RUSSIA WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 21

Growth continues apace

k A RETAIL MECCA: Right by Red Square, the shopping emporium GUM is a magnet for visitors. GUM is one of the biggest department stores worldwide.

Russia & CIS Each year the retail trade in Russia is expanding And what store formats are popular? Wanzl has had a subsidiary in Russia, at a rate of 8 to 10 %. In the food sector, Russia The stores that do well are those that specialise on serving Russian customers, since is in fact the most dynamic market worldwide. clearly defined market segments, like electronics, furniture 2001. Its joint-venture partner is Alexander Baum, Brand Manager at Wanzl-MAWY, and foods. Take IKEA, for example. The management of MAWY in Moscow. Spread around headquartered in Moscow, is an expert on the IKEA plans to achieve 30 percent of its entire turnover this vast country (17 million km2) is Russian retail scene. in Russia by 2007. For the international retail chains in a network of sales representatives particular hypermarkets are an attractive niche. Russian providing local support and service How do things look for the Russian retail trade in retailers are also in part following the hypermarket to retailers. Wanzl delivers products the medium term? strategy. Lenta, for example, recently opened its tenth to international retailers such as At present the retail sector in Russia can only meet store, close to St Petersburg. However, many other Marktkauf, Auchan and OBI, and to around 70 to 75 % of demand, despite strong investment Russian retailers are taking another line and increasingly Russian chains, such as Krestovskij, from abroad in the market over the last three years. In going for supermarkets with up to 1,000 square metres Kopejka and Lenta. In Russia and Moscow alone over that period over one million square of sales space. the CIS, as in other countries, Wanzl metres of store space was opened, in the self-service is pursuing a strategy of expansion. format. Experts are forecasting that in the medium term How does the Russian consumer rate the In the medium term Russia could there will be a general five-fold increase in all retail atmosphere and service level in a store? even become interesting to Wanzl formats. This also means that available retail space is Shopping means more to Russian consumers nowadays as a production location, because of shrinking, a trend that is already happening in Moscow than it did in the past. They are prepared to spend more high logistics costs and the need to and other major cities in Russia. The result is an increase money if they feel they are getting quality and service. get close to the markets and the cus- in mergers and acquisitions activity among the players Retailers have recognised this trend and are paying more tomers. A Wanzl-MAWY subsidiary on the market. attention to store design. Both in new outlets and when has now also been set up in Ukraine. renovating existing ones. Today the retail companies have What kind of products do Russian consumers their own store design departments, two years ago this like most? was unthinkable. Just recently the retail chain Asbuka Average incomes are rising, and consumer habits are Wkusa became the first Russian customer to fit two of its changing to match. The extra money is going on house- supermarkets out with Wanzl‘s high-quality Wire Tech hold equipment, leisure products and cars as well as food system. « items. Moscow is a good example: Around 50 % of Musco- vites own their own homes. This group spends only four percent of its income on housing, but 45 percent on food and drink. These figures are unmatched in any other Euro- h TEAMWORK FOR RUSSIA: pean city. Alexander Baum, Brand Manager at Wanzl- MAWY, is the contact person for national and international retailers. 22 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 ITALY A new company building for Wanzl Italy Travagliato offers superb transport connections.

Economic data from Italy doesn‘t always look rosy, particularly the figures coming out of the retail sector. In the first six months of 2005 in fact there was a fall in food sales of eight percent. The Italian office of statistics, ISTAT, officially confirmed the country was in recession. Nevertheless there are some success stories to report. Wanzl‘s Italian subsidiary has done very well indeed since it was founded in 2001. Reacting to this posi- tive trend Wanzl decided to construct its own company building there. In July the fourteen employees moved from the previous location of Montichiari (Lombardy) to the new offices in Travagliato, 30 kilometres further west, close to the regional capital of Brescia. Here, on a 6,500 square-metre site, is now a brand-new distribution and logistics centre, conveniently located for the Venice-Milan motorway and with good access to the north. The new centre was officially opened at the end of October in a ceremony attended by many customers and retail partners.

The new company building offers much more space for future business activities. “This brings benefits to our customers, too,” confirms Giuseppe Migliorati, Mana- “For two-thirds of ging Director of Wanzl Italy. For changes are afoot in the Italians quality is the retail landscape in Italy. Co-operative retail organisations have tended to dominate, and there have been many key criterion when smaller, owner-managed outlets. Changes are also being buying food.” prompted by the recent relaxation of trading regulations, and customers are being attracted to discount stores. Recent study by the consumer Yet for Italian consumers, in contrast to their counterparts research organisation, GfK in neighbouring countries, price is not the deciding factor, (Gesellschaft für Konsumforschung), especially when buying food. What counts is quality. Only Nuremberg a third or so of Italian consumers say price is the key factor when shopping (cf. diagram / GfK). For the Italians food is extremely important – high-quality brands of wine, pasta and oil are big sellers in Italy. In fact the Italians hTHE NEW IPER VERONA HYPERMARKET is the biggest outlet in the ’le Corti Venete shopping centre’, which belongs to the Finiper Group. spend an average of 30 % of their income on food, as compared to a figure of only around 14 % spent by consu- “QUALITY IS MORE IMPORTANT mers in Germany, top in the discount-store league. « Wanzl supplies the Finiper Group. THAN PRICE WHEN BUYING FOOD” Iper, headquartered in Milan and part of the Finiper Group, operates supermarkets and hypermarkets. An important THAT‘S WHAT THEY SAY IN: part of their range of products is the fresh produce such % as fruit and veg, fish and meat. In summer 2005 the ITALY 63.1 company opened a new, 10,000 square-metre hyper- SPAIN 51.0 market, Iper Verona, at San Martino Buon Albergo. The UNITED KINGDOM 50.6 store has a large underground car park, with travelators AUSTRIA 44.2 for easy access up to the shopping levels. As is NETHERLANDS 43.0 common in Italian supermarkets, Iper Verona offers its POLAND 40.3 customers a choice of shopping trolleys. FRANCE 39.9 GERMANY 38.3 Some of the products supplied by Wanzl to Average 46.3 Iper Verona: kEXPANSION COURSE: Wanzl in Italy. Back row, middle: R 2,500 EL 212 shopping trolleys for travelators Source: GfK Giuseppe Migliorati, Managing Director of Wanzl Italy. R 12 Fun Mobiles for children and 20 EL 22 children‘s shopping trolleys BUSINESS DIVISION ACCESS CONTROLS WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 23 Protection & prevention Access controls are virtually essential for areas that need special protection, or where entry has to be restricted to authorised persons only. Product Manager Jürgen Ulrich reports on Wanzl‘s new business division, ‘Access Controls’.

O INNOVATIVE, STATE-OF-THE-ART SOLUTIONS from Wanzl. Sirio turnstiles, fitted with card readers and LED display, used for access control at Derby College, UK.

O ESD ACCESS CON- TROL SYSTEMS check the electrostatic charge of people in production areas using sensitive, electronic components. Once detec- ted, a charge can then be removed without harm to the individual.

Why was this new business What kind of products does Wanzl offer for security PP TECHNOPORT SYSTEMS FROM WANZL division created? applications? are used to regulate access in many terminals at In many countries Wanzl is a market Wanzl has a wide range of access control systems, opera- Frankfurt Airport.. leader in entrance systems, barriers ted electrically, electromechanically or mechanically. These and turnstiles. The company there- can be used to regulate access to industrial facilities, fore has many years of experience banks, office buildings, shopping centres, sports and lei- with security systems that control sure facilities, canteens, public buildings like libraries and access. This expertise and the exten- transport facilities such as airports and railway terminals. JÜRGEN ULRICH, sive portfolio of products for this Whatever the customer‘s requirement – particular specifi- Wanzl‘s Product Manager area is interesting to a broad range cations for a highly frequented facility, attractive design, or for Access Controls. of sectors, not just retail. Wanzl also special spatial situation – Wanzl has a solution that gives has a worldwide network of subsidi- optimum protection. Also offered is full integration of these aries and representatives, which security measures into a building security management provides customer support and after- system, computer-controlled if desired, and freely program- ORDER YOUR COPY sales service.. mable. A range of additional products is available to sup- OF WANZL‘S plement these access controls. These include room divi- NEW CATALOGUE What type of sectors or busines- ders, guide systems and all kinds of barriers. A long list of ON ‘SECURITY ses are interested in security? satisfied customers for these products underlines Wanzl‘s PRODUCTS’. Legal and security requirements are expertise and performance in this new business area. Contact: Dominik Rembold, getting tighter and tighter because [email protected], of the global threat from terrorism What special requirements does Wanzl have to take Phone +49(0)8221/729-354. and increasing criminality. So securi- into account with this kind of security technology? ty for what‘s known as ‘soft targets’, Computerisation is advancing in all areas of security tech- such as highly frequented public nology and of course also in access controls. Users require buildings, is a subject that is growing greater integration and simpler monitoring, analysis and in significance. Company premises evaluation of the stored data. Wanzl‘s access controls are and administration offices need to capable of being used with any kind of system, such as optimise their security checks, not access and time-logging systems, coin-operated least for reasons of data-protection machines and ticket systems. Biometric applications, i.e. requirements. the identification of individuals by a certain characteristic such as a fingerprint, the geometry of the hand, the voice, or the signature, are also possible with our systems and guarantee unique identification of the individual before access is granted. « 24 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 BUSINESS DIVISION DISPLAYS

The race for market share is perhaps most evident at the point of sale. For this is where customers make two-thirds of all their purchase decisions. Flexible displays boost impulse buying at the POS

This has now been confirmed in a survey required, using CAD. Wanzl also produces full- of retailers conducted by the Fraunhofer scale models to give a realistic impression of Institute. The way in which the goods are the finished product. The individual customer’s presented and style of packaging were requirements are in the best hands at Wanzl, found to be key criteria in ‘releasing’ that because the company specialises in developing impulse to buy. Goods in display cases can customised solutions. Tailored in every detail to take advantage of this fact. The survey also the application or the product in question. At underlined that what retailers want are displays the end of this process the customer has a per- that are capable of being used in various situa- fectly designed display that can go into series tions within the store. Flexible designs and production. Wanzl guarantees on-time delivery variable dimensions were preferred. Wanzl‘s and cost-effective production, even for large R THE WANZL TEAM sales-promotion displays (for food and non- orders. FOR DISPLAYS / food products) are the perfect solution for SALES EQUIPMENT: secondary placement of branded goods and To sum up: The customers benefit at each Key Account Manager new products. Special-offer seasonal items can phase of the order from Wanzl‘s expertise, Werner Kössler, Sales be well presented in such displays. Wanzl offers gathered in over 50 years as international Assistant Helena Krüger a comprehensive service right from the first market leader in designing and manufacturing and Product Manager contact. After the initial meeting, a ‘virtual’ draft innovative sales systems for the retail trade. Franz Polidar (l. to r.). for the proposed display can be drawn up, if WWW.WANZL-DISPLAYS.COM « Tremendous variety Ringing the changes – Unique designs attract attention.

Practical Seasonal Flexible For Reisenthel Accessoires Wanzl ‘Christmas World’, led by Managing This multi-functional display is an W COMPUTER-AIDED developed a special shopping-trolley Director Werner Kägi (right), is a joint attractive presentation module that DESIGN: display unit based on a 75-litre bas- venture between seven companies can be freely adapted by the custo- Wanzl develops CAD- ket. The new display demonstrates specialising in Christmas goods. mer for use with a range of products. supported ‘virtual’ solu- beautifully to customers how to use This company opted for a display The shelves can be made of wire, tions like this stackable the practical EASYBAG carrier bags, from Wanzl to show off their festive sheet metal, wood or acrylic glass. display with removable designed to slot into the trolley. products to best effect. Made of wire, The upper, push-fit section of the wire trays. After paying at the check-out, the this robust pallet shop offers great back panel was designed specially purchases are put straight back into flexibility for presenting a range of to take blister packs, and it can the EASYBAGs for the journey home. products. The Euro-pallet used for be removed if required. Customers the display is easy to move to new can choose between a galvanised, locations in the store as required. chromated or colour-coated surface. BUSINESS DIVISIONS PASSENGER HANDLING SERVICES | LOGISTICS & INDUSTRY WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 25 First-class travel Air travel set to continue expanding fast, say the experts.

In the next 15 years it is expec- ted that air travel will increase worldwide by an average of 4.7 to 5.1 %.* For these rising numbers of air passengers, Wanzl provides an extensive programme of landside and airside trolleys, for easy, convenient transport of their luggage and for shopping at the airport. ‘First- class travel starts here’ is the philo- sophy of Wanzl‘s fast-growing busi- ness division, Passenger Handling Paris Antalya Johannesburg Services. On the right, details of In 2005 Wanzl delivered 12,000 The International Airport Antalya Wanzl has received a large order three recent orders. Travel 300 luggage trolleys to Havalimani ordered 1,000 Travel 300 from Johannesburg International * Source: Airbus, Boeing Roissy and Orly airports in Paris. trolleys this year, and 14 Vending Airport for 1,400 Euro-Sprinter Added to the 11,000 trolleys already Units, to keep the line of waiting trolleys for use on escalators. delivered in 2003, this brings the trolleys organised in the airport‘s The airport is currently undergoing total of Wanzl trolleys in service at expansive new Terminal 2. modernisation ahead of the football these two airports to 23,000. World Cup in 2010.

Logistics in Finland

Tuko Logistics and Kesko Tuko Logistics and Kesko get things moving: Tuko The two logistics providers have been customers supply consumer goods to Logistics is a private purchasing and logistics organisation of Wanzl since 2005. In that time 17,000 wheeled cover the daily needs of that handles over 24,000 food and non-food products from containers have been delivered to Finland. All the over 1,000 manufacturers to deliver to about the same wheeled containers are equipped with a folding base, Finland‘s five million or so number of Finnish retailers and catering customers. Kesko a fold-up floor rack and two side panels. This flexibility consumers. Since 2005 is the leading logistics provider to the retail trade in the saves space and costs when storing or moving empty 17,000 wheeled containers country, and has operations that are expanding across containers. When not in use, nine of these containers take from Wanzl have been in the whole of Scandinavia, the Baltic and in Russia. At the up only as much space as one full container. How? Seven beginning of 2005 Kesko joined the ranks of the top 100 of the empty containers stack inside an eighth, non-folded use at the two firms. companies worldwide praised by the World Economic container, the ninth container is then fitted upside down Forum for the sustainability of their business processes. over the top. The containers can also fitted with ex- panding rubber or textile belts, removable shelves and a back panel. « 26 WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 SHOPPING TROLLEYS

A new shopping service offers help to all those who have ever searched in vain for a product in a Press supermarket, or needed specific price information while going round the aisles. Now, all the customer needs to do is press a button on the shopping here! trolley for immediate voice contact with an assistant at the store‘s information counter. Instant answers! And if required, the store can even send someone along to help the shopper personally.

Wanzl has been involved in an innovative three-month pilot project at an EDEKA-Center in Ingolstadt in Bavaria. For this initiative, the company delivered ten 155-litre shopping trolleys (DRC model) fitted with this new call function. This idea is meant to appeal in parti- cular to the over-50s generation, an important and high-spending group of customers. The one who came up with this interesting idea is Sebastian Niedner, who is just 11 years old. Although only young, Sebastian had the wishes and needs of this older age group firmly in mind when developing his invention. He surveyed 95 senior citizens to find out their opinion on the call button, and found that the majority of them were delighted with the idea. This invention brought the grammar-school boy one of the first prizes in a regional and national competition for young scientists, ‘Jugend forscht – Schüler experimentieren’.

Record-beating Fun Cabrio Wanzl‘s Fun Cabrio makes shopping with team raced away from the line and completed children a stress-free occasion. Recently, the first lap of the 434-metre circuit in a very as reported in the Guinness Book of Records respectable time of 1 minute 56.14 seconds. 2006, the Fun Cabrio has been making a bit of a name for itself as a long-distance runner. Marathon runner Fun Cabrio: Technicians In July EDEKA Südbayern organised a ‘Super from the Wanzl Racing Team were on hand Family Party‘, attended by almost 20,000 during the entire world-record attempt, ensu- people, all coming to watch a 24-hour world- ring that after any emergency pit stop the record attempt in shopping-trolley pushing. trolley could keep on running. 24 hours later The venue for the event was the Munich Air- the team from the EDEKA aktiv markt got their port Centre (MAC). For this momentous just rewards for their sporting achievements. occasion Wanzl developed and manufactured The distance of 294.25 kilometres that they a special racing-trolley prototype based on the had covered secured them an entry in the Fun Cabrio. These supertuned models run really Guinness Book of Records and a world-record well and – most importantly – they are fast! certificate. In total the 36 participants in the As soon as the horn sounded to start the race, three teams completed a distance of 781.63 Stefan Mühlthaler from the EDEKA aktiv markt kilometres with their Fun Cabrios. «

OO THE WINNERS – the EDEKA aktiv markt team ran almost 300 kilometres in 24 hours. O LOTHAR ODENBACH, Managing Director of NEUKAUF Südbayern (left) is delighted with the success of the event. OLAF KUCHENBECKER, from the publishers of the GUINNESS BOOK OF RECORDS, independently confirmed the world record. WWW LATEST PRODUCTS WANZL WORLDWIDE AUTUMN | WINTER 2005 | 2006 27

PRODUCT INNOVATIONS Reducing stock losses – automatically

Close down till.

Check-out barrier closes automatically.

In 49.2 % of cases of shoplifting, it‘s the customer who is the culprit. not dependent on the member of staff remembering to lock the gates. Once These statistics, relating to the European retail trade, mean stock los- locked, of course, the gates stop customers passing through the check-out ses of 14.24 billion euros per year.* Wanzl‘s new check-out lock, ‘auto- with unpaid goods. If required the store can also have a manually operated matic‘, is an effective way of reducing those losses at the check-out. check-out lock, operated from a separate panel. To open the gate again, the With this new system the check-out barrier can be automatically locked direct sales personnel use a special key. Wanzl offers the ‘automatic‘ check-out lock from the till. An electrical signal is sent from the check-out PC to the check-out in various styles – for integration in check-out tables, in space dividers or barrier. This is the world‘s first check-out barrier that locks automatically when customer barriers, as well as a floor-standing model. the till is closed down. Unstaffed tills are thus always properly secured, and * Source: ‘5th European Retail Theft Barometer’, Centre for Retail Research 28 AUTUMN | WINTER 2005 | 2006 CONTACTS

WANZL WORLDWIDE

WANZL POLAND GREECE TURKEY ECUADOR NEW ZEALAND Metallwarenfabrik GmbH Wanzl Sp.z o.o. Voyatzoglou Systems S.A. ÜCGE Magaza Ekipmanlari Unikert de Ecuador S.A. NZ Retail Equipment Ltd Bubesheimer Strasse 4 ul. Mszczonowska 69 12 km Nat. Road, Athens Pazarlama San. Tic.A.S. Obispo Sancho de Andrade 110 12 Ash Rd, Manukau City 89340 Leipheim, Germany 05-830 Nadarzyn Lamia Kelstel Sanayi Bölgesi y Juan Gaspar de Escalona P. O. Box 98916 SAMC P.O. Box 1129 Phone +48(0)22/739 73 80 14451 Metamorfosi 16450 Bursa Quito Phone +64(0)9/262 30 44 89336 Leipheim, Germany Fax +48(0)22/739 73 85 Phone +3(0)210/288 86 00 Phone +90(0)224/331 88 11 Phone + 593(0)2/27 34 04 Fax +64(0)9/262 30 66 Phone +49(0)8221/729-0 [email protected] Phone +3(0)210/288 86 22 Fax +90(0)224/331 88 21 Fax + 593(0)2/292 38 83 Fax +49(0)8221/729-100 www.wanzl.pl Fax +3(0)210/288 86 99 [email protected] [email protected] PHILIPPINES [email protected] Target Displays Co. 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