---re ;Tv II W ft /,-. J._ e tJ ~~J~ ~ < ~ "f?,J .?JGohn .J . MCHale zl- President and General Manager
ATLANTA BRAVES, INC. Atlanta Stadium / Atlanta. Ga . 30312 / AC 404-522-7630 908 Casc ade Avenu e , S . W. Atlanta , Ge or gia 30311 ------~-
Ho n. Ivan Al len, Ma yor Ci ty Hal l At _anta , Georgi a NORTH AVENUE PRESBYTERIAN CHURCH CORNER PEACHTREE ST, AND NORTH A VENUE ATLANTA , GEORGIA 30308
WILSON L . NEARING MINISTER T O THE COMMUNIT Y June 21 , 1966
Han o Ivan Allen City Hall Atlanta, Georgia
Dear Ma y or Allen:
Mrs. Moses has t a lked with you conc erning ou r i nterest i n having t h e Braves h ere for a service. This copy for y our informationo
N/men From the Desk of WILLIAM C. BARTHOLOMAY
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I 2, 00. QO /JJ_..;N c- 1 ~061~- J() . 0 (.) I (!11--?7/ "- tr - 3 _;-3. 70 1f'10 j o/o 70 · 74' JO/ ;~Jurs - (le ' (JO-- ~ tl/- [¥"U»n - Mrs. Ann M. Moses )tJO. oo Vlr l Er ?4-uZ-1<1 /411;' Ck. dv t!EJ O t?1 ~of. lir his I rf'1,t../wJ FORM 25-6 ATLANTA, GEORGIA From Betty Robinson Ann, Dave Pierson {688 - 3643) dictated this to me over the phone. Please get Mr. Alle n to a pprove it and we are to let Dave know if it is o. k . Betty F O RM 25-7 7 »:~- ;r_~~ - -~ i~;~' ;';-,, ~ . .. .;.. ... _,,,:. # . ' .. . . ' ', l_ ,:;, ·,/ U I 'Jow R.. AL L E '-I _J YoJ JY! A v h/4v£ A L R£'.A.t> v -J?~~ 1?: v 1-=- D 3 /t-m £ . LJO/\J ~ Vv6RQ I( ,4 b o J ""t- ,Lo 5 ,l rv C '17/"i=' 0 R .s--r ~ m E kE s:- ,' b G. rJT O [= t:;o o b OL D A,-TL,c,,rvr4/' 13e.s:--r Dr: ,,)_--> c ~ -I JI,, ~- /c A It?. II .Nib . I/. LL 11/4. Fol lo v,h ';J(!_ t 4?E /0 ~e I D o vv /\J ~ 5~€_ Vo..)v fV0 ,./D;;;_RNL 6 A- L t.. ~A -'I< ~ A AID --Ti?A-- /Yf . Ar ;;} ,, rJ) /J Es-T DF J...v c.. /<. Mo111 {);V ~ z;;/4.N to A.r.Jo,/JG- R 34? 0 .S-w/E.E;- 0 ~A'R.I< FoRE~1 r LL, ,\ 4 Section 3 ** CHICAGO TRIBUNE, 'l'UESiJAY, APRIL 1 ·A, f. L. OWNERS ST. IGNATIUS ·SEEK NO NODS TOPPLED BY :SAYS WILSON H LY CROSS ·ieague President Tells .- I·.. of Hot Potatoes i· [Continued from first page] "Note the family \.GO TRIBUNE, TUESDAY, AP RIL 12, 1966 *** Section 3 - 3 I'VE ALWAYS SAID YOU HERE'S ~ME W~IZE A BQIGHT f30Y1 THING FORYOU N.U.STARTS SANO'/ - \/Ef P . 0. B OX 1723 ATLANTA,GE0RGIA 30301 B LC. WAINWR I GHT April 8, 1966 P RESIDENT Dear Mayor Allen: Thanks sincerely for your kind invitation to dinner on April 11. It is with deep regret that I shall be unable to attend this affair because the School Board has a regularly scheduled meeting on the same evening. The Honorable Ivan Allen, Jr. 68 Mitchell Street, S. W. Atlanta, Georgia 30303 JOE H. GERSON 789 WEST PEACHTREE ST., N.E. ATLANTA, GA . 80808 The EQUITABLE Life Assurance Society of the United States TELEPHONE: 875-7396 Janua~y 7, 1966 ~ Vea.n Ma.yon Allen: ~ At a. nec.ent meeting 06 the Bna.vu "400" Club, you, a.long with Govennon Sa.nden~, Ea.nl Ma.nn a.nd Anthun Montgomeny, wene elec.ted a.~ a.n Honona.ny Vinec.ton, wh,i,c.h I hope you will ac.c.ept. La~t yean we wene in the expenimental ~ta.ge~ a.nd th,i,~ yea.n we nea.lly hope to have a gneat Boo~ten Club to pnove to the wonld that Atlanta. ,i,~ a big league c.ity. I c.enta.inly would a.ppnec.ia.te it i6 you would let me ~now i6 you will ac.c.ept the po~,i,tion 06 Hononany Vinec.ton 06 oun Onganization. Sinc.enely youn~, /J e,C-t , \j_c._ )__~,""?'L/ JHG : hh ~oe 1H. Gen~on, P11:y ident The Hon. Iva.n Allen, Jn. Mayon 06 At lanta. City Hall Atlanta, Geong,i,a LIFE AND QUALIFYING M E M BER MILLION DOLLAR ROUND T A BLE Play ball in Atlanta with two major league newspapers If you want to score big in the Southeast's first major league city, lead off with T he Atl anta Journal and The Atlanta Constitution. Heaviest hitters on an advertiser's team. Best double-play com bination in anybody's lineup! A nd the game is worth your wi nning. Now 1,200,000 consumers in Metropolitan Atlanta. Annual reta il sales over $2 billion. Half a million families read and respond to advertising in The Atlanta Journal and Constitution. You can have them in the palm of your glove. Let's play ball! mbt Allnnla Journal Cn1·cr.1· Dixie Like the Dew THE ATLANTA CONSTITUTION The South's Standard Newspaper Half a MILLION every Sunday! Largest Sunday newspaper in the South. Represented by Story & Kelley-Smith, Inc. James E. Stanford, National Advertising Ma nager, 750 Third Av e., New York. MILWAUKEE SENT NEL. Re 1d ntial Voe School Urged George A. ParKinson, di lion dollars, w o u 1 d be equipment and operation of ment is not conducive to PAGE 1, PART 2 THURSDAY, APR. 14, 1966 continued in the, vocational rector of the Milwaukee vo financed by the federal gov school budget with costs for these schools. study. He said that students cational school, recommend ernment, under Parkinson's would probably have to be / outside students covered by Sites for seven such insti ed Wednesday that Milwau proposal. recommended for admission their communities. tutions were 'selected two kee apply fot a federal grant Preliminary grant1, of $100 . years ago by the commission by the welfare department of to establish a residential vo. Parkinson said that "high their county. cational school which would 000 for planning and archite~ er of vocational education. tural services for the school ranking _officials" in the bu These sites have now been Parkinson stressed that the be much like a college cam are included in the 1967 fed discarded and new sites will students would not necessari pus. reau of vocational and adult eral .fiscal bud.get, he said. education in the federal de ~e selected this spring, Park ly be "problem" children, but The school would- include mson said. Parkinson said that under partment of health, educa persons from homes where dormitories and classroom Members of the Milwaukee the parents were the problem space for approximately 1,500 the present_ law the govern tion and welfare (HEW) sug ment will finance all opera . gested that Milwaukee would board of vocational and adult or other distractions are pres students between 15 and 21 be an "ideal place" for such education will vote on the ent. years of age. · tions of the school. However, after a number of years, fed a school. recommendation Apr. 22. The school would be seLup The total cost of construc eral participation in the proj The vocational education Parkinson said the school on a regional basis with stu tion and equipment, estimat ect might dec~ease, he said. act of 1963 authorizes ap would be exclusively for those dents from several states com ed at approximately five mil- Then the proJect would be propriations for construction, students whose home environ- ing to Milwaukee for training. I City April Traffic I Hits New High Milwaukee's downtown traf. lllonthl count of traffic on the fie load has hit record propor- £ Y freeway taken ]a t tions this month and can only ast-West . ' . s be relieved 'through greater use Week, taJ11ed 9~,000 vehicles of mass transit, Martin E. in a 24 hour period. Bruening, city traffic engineer, Th· rPassed the previous said Wednesday. high i~f s:o 000, set last August. Bruening said a reg u la r Brue ·ng' said · d owntown traf- fie is nirisirlg b Y "leaps and bounds" this year. I> r . 0 u 5 24 hour traffic 1 Council Urged counte v 0 the East-West free way s O 79,938 vehicles this lio Buy 1025 Janua~e_r:z,538 in February and I' , 88,974 ~n r,,tarch. · 100 Many Cars" "Just . • A.Ith h there 1s much con- V te Mac htnes st~UCti~~g dO~town, Br~ening 0 s~1d, th traffic overload 1s due s1ni e ••too many cars " The city election commission Ply to · Wednesday recommended that . "it's like ttYi n~ tto pour three low bids for the sale or lease Pints of milk in ° a q u a r t of 1,025 voting machines to bottle," he said- Milwaukee be accepted by the 13 r . 11 g suggested three central board of purchases. soiu/ en 1 ions: of "f The commission's recommen- • Gr ter use reeway dation, however, was contin- flyers ,;a articularly by those gent upon a city attorney's of- Who w kp downtown. fice review. to mak e cert am. .L4,e • or at.ed s y s t e m of machines satisfy all legal re- Parit~ gradtl to "weed out the quirements. an.d 1ng fees . ,, ay parkel · Andrew L. Lehrbaumme_r, • l' ·f11ate cl o sin g of city purchasing agent, and Wil- Wisc0he _ult~"'- from N. 8th st. liam J. O'Malley, secretary of east t nsin btlt rnass transit and Motorists traveling on the East-West ex this sign t d b k pos e y some pran ster at the. commission, said . that the deJive~ all pressway Wednesday were greeted with th8 turn-off road to the Stadium. choice between outright pur- 13 Y- aid in an inte -Sentinel Photo chase or lease of the machines vie,:Uening 5 rorists c o rn i n r------would be the task of the com- dow that 010 ilY cannot g 0 mon council. . tpoinu;t~:ne :~ e Ct "J)Ortaf ; .,y to A,·d State Dr,·ve Two Bids Accepted rta.1 .:.,, '' C' serv1.. v· Lehrbaummer Tuesday ac- F .,, flyers Help cepted bids from the Shoup lie r~eW\ East-West free- 8 Voting Machine Corp., Bala- way said th would have sur- 0 n 8 ars ' ac k Sa Ie $ Tax Cynwyd, Pa., and the Automat• passe~lreadYrated ca_pacity of ic Voting Machine Corp., James- 5,00o its per hOUr m one di . town, N. Y. reqio c~rs sh hours except for The city of Milwaukee hAS ' Local I i c ens in g boards 1in Mtlwaukee. sub1ect to coun- He rejected a bid from In- the fti. m r~/ flyers frorn the re ~d to rip ·i, a . thrnt1ghout th~ state have been di appro ·al M reewo. · enter, w ---,- 12,721 See Braves Bow Again, 6-0 Bucs Win Sentinel Bolin On Law's Blanks 4-Hitter SPORTS Cubs, 4-0 San Francisco, Calif. - A' - By RED THISTED Bob Bolin shut out Chicago on Sentinel Staff Writer PAGE 2, PART 2 THURSDAY, APR. 14, 1966 four hits Wednesday night as Atlanta, Ga.-It was an un productive night !or the Braves the San Francisco Giants here Wednesday as they gave carved out a 4-0 victory over a sad sack performance in bow the Cubs. ing for the second straight time to the Pittsburgh Pirates. Astros Rout The f I a m e throwing right hander with the easy motion This time they were blanked struck out nine and walked on four hits, 6-0, and there was none. Only three times did the positively nothing for the 12,· Cubs get a man past first and 721 fans to cheer about. only once got more than one Koufax, 7-6 man on base. 4 ' -- i Complete Coverage of Braves Decision IN FIFTIES Partly cloudy west, fair east Thuriday. Highs mostly in the fifties, lower near the lake. Maps, tables, page 2. MILWAUKEE SENTINEL EXTRA 34 PAGES--3 PARTS ******FINAL THURSDAY MORNING, APRil, 14, 1966 ROLLER: EXPAND IN '67 OR BRAVES HERE IN '66 By WlLIJAM JANZ kee can support major league and its other clubs, SS,000 for The decision was con,;1dered Later a spokesman for the said the offers were not accept with an earlier decision by a Circuit Judge Elmer W. Roll· ba1>ebaU. violation of state antitrust laws. a complete victory for the state commissioner withdrew the able to the state. superior court in Fulton ooun er Wednesday night ordered the The stay will expire on May The historic decision was an in iu antitrust suit against statement. He issued a new "Alt I can say ls that there t_v, Ga., which ordered the Braves back from Atlanta this 18 if no expansion plan is sul). nounced after the judge and his baseball. statement by lhe commissioner was a discussion but no con Braves to play their games in mitted. the court said. If the season unless the National staff had worked 36 straight In New York city, Wilham D. which said. "I have no comment summation," the 64 year old Atlanta. plan is unsatisfactory, the stay hour~ to complete the 175 page league expands and grants this Eckert. baseball commissioner now. I will take it under ad wi11 be lifted, the judge said, document. visement and make a comment judge said. 'Tve always been Judge Roller, County Judge said, "I have been infonned in hopes of settlement." city a franchise for 1967. and the court will take-- over At the decision, near pande that the Braves and the Nation· tomorrow." Marvin, Holz and several court He gave the league until supervision of Braves games monium broke out in the court al league and the other clubs In discussing the decision (An informed source told The reporters started their mara here or appoint a board or com room, filled with 150 persons, of the league intend to take an Sentinel that the compromise thon session in chambers May 16 to sub m It a written mission to do so. with reporters, Judge Roller dis plan for expansion. He said ex· including many newsmen who immediate appeal from this closed that baseball had offered offered was an expansion fran around 9 a.m. Tuesdav. The pansion was feasible in the Na He also fined each of the de raced through the courtroom to order to the Wisconsin supreme to settle the suit before and chise in 1968 or 1969.J decision was passed out to tional league and that Milwau- fendants, the Braves, the league telephones. court." during the trial. However, he The decision was in conflict Turn lo Page 9, Col. I 111111111111111111 1111 11 1111111111111111111 11 111111 11 111 11111 111 111 111111111 111 11 1111 Group Ready It's Wild Lloyd Larson Scene in 111111111111 111 111111111111 111 11111111111 11 111111111111111111111 11111111111111111 1111 To Run Club, Courtroom Decision Ends 1st Skirmish By JOE PECOR Selig Says Someone yelled, "He's or In Fight That's Not Finished dered the Bravei; back to MU- By GORDON GOTnJEB waukee!" J~~~~~ 1 ;Yt~=t~;na~i~~~ ~h!u:!~ ~1:,e; ~~!1j~:/:~:'. "We •.re rea.dy, wi\lin~ and Then it was wild .. Jn fact, lea ~-l~=]~~~;~r:;\i~\r~~e~h~Ol~:~ bal• ; S_Plig,1 ~ho j!~ viCe·president ofl~~~nu~/~~e~~Sii:a~eee:_s and If ~O, it Un be s,(d •1,out fear 1:t~e 1ii:au~~:·~ tr;i:e:!I fn;;~ WU the f~i;t ff'action ~or~o~~~~d:!~n a~~~~~r ~:;:~~ ;Baseball Club, lnc., 5aid: l~e couri:;::~w':i~n~~:nde: workout in history. Millions followed "The Milwaukee Brewers ch,ion. its pro~ and eagerly awaited the have applications pending be. Judge Roller had indeed or- ~a~~e;!ri~~=l~,Jt~National league, and Na Comics ..... Page 6, Part 3. Page 2, Part I. tlement offers were unac Editorials Page 12, Part I. t\onal league owners disclaim World in brief ceptable to the state and any knowledge or laat minute Editorial features turned them down. Dock Accord May Bring Vessel Back Pages 12-13, Part I. • Page 5, Part 1. efforts by baseball to avert World of women "Expan5ion in 1967 is im Personalities in the news :~~itru":tsguit_in Wisconsin's Becau':: !:':~e~~~e water!!::n:i:da/;y e;e1~!a1t~~ :~~~; 1.:::: i~o~i~rc:~:m;~te~ec~~~ ~:~:;e/e;t::t~~m;~~ Page 3, Part I. section Part 3. possible," the source said. ~~~~;· "However. expansion, includ "There was no offer by front labor agreement, the sea-;cargo at the Milwaukee port. whether the Milwaukee agree· tern for eight other Great Lakes THE COLUMNISTS: ing in Milwaukee, ha~ been baseball," Giles claimed. l'?n's first oce~n ship to ar- 1 Terminal operators agreed t0 1ment will be approved as a pat- ports where ILA locals have discussed for either 1968 or However, Judge Roller re- rive at Jones island was ex·iresumc cargo handling Thurs- tern for Great Lakes ports. ;been negotiating BUCHWALD: "Throw No Curves" ..... Page 5, Part I 1969 by important baseball vealed that baseball offered pected to r~turn here Thursday day instead of next Tuesday if ratified at a meeling Thurs-I John Brzek ·secretary·lreas- RIESEL: How Ship Boycott Works .. Page 12, Part l people. BISHOP: Sports Fan Browses ...... Page 13, Part I "They spoke in terms of !~e s~~~~s::,e ~~itth~s;;tav: to~;l:g:e;:e:r:tween the!~~~~d t~~t~:y~ aa~~~r:e \~:io!,~!~e~fh~ab{g:b~~~d~: reJ;~~! ury. of the Joc~l, said union ne~ WILSON: JFK Film ls Applauded.. Page 13, Part l expansion before 1970," the 1 1 th JAMIE: Resting and Reassessing ...... Page 13, Part I source added, "probably · in ~~re~~;~:::i ~e~:::t~• ~~~~~~;;:~~tnr~na\t~:~::i th/ l:~~heo;:~~n~n !!ro~ :rn~n!ih~~:~~ l~:::~;~~:igOll~:;~ : ~a;:c7;;:~.d6 a -l Thursday, A~ril 14, 1966 ODAY tTIMH ART 2:00,7:00 Tfles~ home when he received a call from "I've got you, sir. What's the White House policy as far ery Monday and Thursday in birthday. Suggest you visi t the president. as the Washington Senators are concerned?" The Milwaukee Se1ttinel. Send your nearest office for more r TIMES questions to Your Social Se "Hubert, I'm sorry to bother you." information on the new regu "You can say we support them, that we, of co urse, would curity, The Sentinel, 918 N. hlrdiy-10:30, U0 lations regarding proof of age. "Oh, that's all right, Mr. President. like them to win, but it isn't enough just to win. There muat -4th st, Milwaukee, Wis. Muriel and I were just going over 53201. Questions are~------ You Can Count on l Js ... Quality Cost~ No Morp at SPar~ ~~,:f~.~t~ LAST IHGITUP" IRDHERS" Ive-In ii~iia~ 3 DAYS! ~iu;~- Mi~ Save 8 15.07 011 This 40 Gallon Gas Water Heater Regular 879.95 Now 8 Only ~ 64 Chain Link Fencing NO MONEY DOWN Surround your home and property with the kind of year after year protection only steel fencing on Sears Easy Pay menl Pla n provides. Complete galvanizing leaves no surfaces to rust. 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SHOP AT SEARS AND SAVE * Available at st·r18 t·0 a eedSears ·"""" l""'"""" I """'" ...... "' I """ ...... Satisfaction G uaranteed o.-Your Money Back ISearsl All Sears Stores a ir:,cu: ;on:~r;::k or su.u, 1ouuc1t AND co. s'::l ~-::::- "':;_~,.. 1=~:-, ~!;':.. 1o,!!",£i.f;;::., SEARS, ROEBUCK AND CO. CONCLUSIONS OF LAW What Judge Roller Said The conclLtSions drawn by Circuit Judge Elmer W. Roller in this action. The Attorney General and the Corporation Counsel his decision in the Braves case: of Milwaukee County were authorized to bring this action I. The defendant corporations have violated Section 133.01 under the statutes of the State of Wisconsin, Teams, Inc., the of the Wisconsin Statutes (1963) in the following respects: Greater Milwaukee Committee and other private citizens in Wisconsin were entltled to inform the Attorney General a. Having agreed among themselves to control and allo of alleged violations of Section 133.01, Wisconsin Statutes cate professional baseball players, to assign to the respective (1963). corporate defendants exclusive territorial rights and privi leges respecting the exhibition of professional Major League 9. That by reason of said violation of Section 133.01 aald baseball games, and to limit the number of members in the defendants and each of them has incurred a forfeiture pro National League of Professional Baseball Clubs of which vided by Statute. the defendants are all the constituent members, they have 10. That the plaintiff is entitled to judgment against said now agreed to transfer the site of Major League baseball defendants and each of them in the sum of SS,000 with costs exhibitions from Milwaukee, Wisconsin, to Atlanta, Georgia, and disbursements. with the result that trade and commerce within the State 11. That the plaintiff Is entitled to the JnjuncUve relief of Wisconsin have been substantially restrained. prayed for in its complaint. b. They have combined and conspired among themselves 12. That the defendant Milwaukee Braves, Inc., now known to monopolize the business of Major League professional as Atlanta Braves, Inc., and all other defendants herein, baseball within the State of Wisconsin. shall be and they are hereby restrained and enjoined from playing the home championship schedule of the defendant 2. The National League of Professional Baseball Clubs Is Milwaukee Braves, Inc., now known as Atlanta Braves, Inc., and has been the means and instrumentality by which the in any city or place other than in the County of Milwaukee, corporate defendants have engaged in the practices referred State of Wisconsin, at County Stadium; provided that: to in Paragraph 1 hereof. I.) This order shall be stayed, under the continuing jurisdic 3. By means of the practices outlined In Paragraph l here tion of the Court to the 18th day of May, 1966, and may of the corporate defendants and their counterpart members thereafter be extended in the event that the defendants of the American League of Professional Baseball Clubs have shall, prior to 12:00 o'clock noon, C.S.T., on the 16th day of acquired monopolistic control of all available ball players of May, 1966, submit to this Court a written plan or plans for Major League caliber with the result that the granting of per· expansion of the defendant National League of Professional mission from one of the said leagues in the form of a fran Baseball Clubs so as to permit Major League baseball to be chise to operate a Major League baseball team is necessary played at County Stadium with the City of Milwaukee a1 its for any person to engage in the business of professional Major "home," effective with the playing season for the year 1967: League baseball. 4. The corporate defendants' monopolistic control of Major 2.) Such expansion shall contemplate the granting of a League professional baseball requires the defendants to exer National League fra~1.hise to the County of Milwaukee or to cise reasonable control and to follow reasonable procedures such qualified third parties as shall be interested In acquir In the issuance ot memberships in the National League of ing a National League franchise, and will advise the Court Professional Baseball Clubs and in the definition of sites for of such fact. baseball exhibitions and as respects the transfer of member 3. ) The Court reserves jurisdiction in connection with any ships. such plan or plans untH the same may be consummated be 5. The transfer by the corporate defendants of the fran tween the ultimate parties. chise in the National League of Professional Baseball Clubs 4.) So that there will be no misunderstanding, the stay from Milwaukee, Wisconsin, and the refusal to issue a re herein granted will expire at 12:00 o'clock noon, C.S.T., on placement franchise allowing the exhibition of Major League May 16th, 1966, if no such plan is submitted within said SOME SNOOZED, OTHERS WAITED IN JUDGE ROLL ER'S COURTROOM FOR THE VER~Y.,_.iP1>oto baseball in Milwaukee, Wisconsin, was an unreasonable exer time. Likewise, the stay, or any extension thereof granted on cise of the monopolistic control of the business of Major the strength of any plan submitted, will be terminated by League professional baseball and was in violation of Section the Court in the event the Court concludes that the plan is ., 133.0J, Wisconsin Statutes. unsatisfactory. 6. The refusal of the National League and the failure of 5.) The defendant. Milwaukee Braves, Inc., now known as the American League to issue a franchise to Milwaukee Atlanta Braves, Inc., will perform its home games In the Excerpts From Decision county or the Milwaukee Brewers Baseball Club, Inc., was County of Milwaukee under the supervision ot the court and a concerted refusal to deal in restraint of trade and com such board or commission hereinafter appointed by the court. Excerpts from the decision baseball business, because of The Court has already pected to grow faster than merce within the State ot Wisconsin in violation of Section ha n de d down by Circuit its national scope and char noted the reasonable explana most states in which there 133.01, Wisconsin Statutes (1963). LET JUDGMENT BE ENTERED ACCORDINGLY. Judge Elmer w. Roller: acter, it requires a uniform, tion for the failure of local are Major League teams. BY THE COURT: national system of regula residents to invest substanti 7. This court hu jurisdiction over all of the parties and (Signed Elmer W. Roller) . . . Concededly the case of the subject matter hereof. tion.... Their jurisdictional ally in the Braves stock. The several owners whose Circuit Judge is novel, but that does no t objections rest on the fed· There is also some evidence 8. The State of Wisconsin is the real party in interest in Dated; April 13th, 1966. mean that it can possess no depositions were read upon era! decisions holding that that stock offered by Perini this trial are substantially in legal merit. I presents un organized professional base at $12.25 a share in 1961 had usual and perplexing ques agreement that the Major ball is not within the scope of dropped to $3.375 in 1962 Leagues will expand. They tions which arise from a the Sherman Antitrust Act, which fact may well have waukee, Inc., ultimately to de business which in modus assert, however, that expan and in progression t he y been reflected in the attitude sion is not feasible at the fendant Milwaukee Br aves, operandi occupies an unusual maintain that the business of local investors in 1963. pos.itlon in the economy of present time. They say there Inc., for $6,218,480. As a re the nation. The question is is not amenable to state There is no doubt that is a shortage of players. 1lle sult of said transfer, National hardly whether an identical law. there were some differences Court is satisfied, however, League Baseball Club of Mil factual situation has b e e n . . For reasons previ and problems concerning both from the testimony of former waukee, Inc., realized gain of ously considered. the court Commissioner Ford C. Frick, adjudicated but ratt.er the lease and sale of televi approximately $5,583,000 give whether the facts presented was and is of the opinion sion rights. Mr. William L. (Bill) Veeck, here constitute a violation of that the f e de r a 1 decisions Mr. (Bobby) Bragan, field or take $1,000,000. During are not conclusive of this However, there is evidence the above period salaries of the S~te·s Antitrust I aw s that in July of 1964, County manager of the Braves, and within applicable principles also from the testimony of $-445,000 were paid to the of law. Executive John Doyne in Mr. (Warren) Giles and Mr. In seeking to recover a for quired of Mr. {William C.) Perini family and dividends ot The tenn, organized base (Walter) O'Malley, that there $300,000 were paid to the Pe feiture the State has a pecu Bartholomay whether the r e are sufficient baseball play ball refers to "the many pro niary interest in the lawsuit was anything that the Braves rini Corporation. fessional clubs a n d leagues ers to stock a team in Mil and is the real party in in wanted changed in the lease. waukee. which have subjected them At that time the lease had one Over the five year period terest and, in the court's 1960-1964 on a cash basis the selves to the jurisdiction of o p i n i o n, If the injunctive year to run. Doyne testified the Commissioner c:,f Baseball that Bartholomay stated that No formal agrttment is Braves and their corporate remedy was the sole relief necessary to constitute the predecessors realized total and have contracted with one sought the State would be the the contract was satisfactory. another to abide by certain unlawful conspiracy, nor is it income of $836,900. The real party in interest in This is confirmed by Mr. Mc material to prove that the ul rules and regulations." Hale's testimony to the extent Braves reported to their share- bringing the action to en· timate object of the combina holders net losses of $43,378 •.. The claim that organ force the antitrust laws in that he stated that they were satisfied with the percentage tion Is to restrain trade, if it in 1963 and $45,270 in 1964. ized baseball is a monopoly its sovereign and govern in fact does unreasonably do Net income from operations is fully supported in the mental capacity as the sta rentals, but for them to at· ,~ was reported as $82,393 in record. tute directs. The possibility tempt to change several an . . . Even if the shutdown 1953 and $104,730 in 1964 . that the County of Milwau noying problems would create These net Income figures were Its economic control is kee or private citizens may bad public relations. of baseball in Milwaukee was achieved principally by not intended to restrain trade, reduced by interest expense incidentally be benefited by ... The record does not agreements, viz., (a) the Con this action does not nullify the decisions to transfer, not on funds borrowed t.o pur stitution and Rules of t h e justify giving serious consid to expand, and to refuse to chase the Braves of $125,771 the State's real party in in and $150,000 respectively tn National League of Profes terest status or convert the eration to the claim of prob deal with the Milwaukee mar sional Baseball Clubs . lems with reference to the ket would nevertheless be il arriving at the net loss fig action to a private lawsuit ures. In 1964 $48,800 of ex (b) the National Le a g u e between individuals. lease. legal efforts to protect and Agreement to which ea c h Some concern was ex extend the power of an exist pense in connection with relo Major League and all mem pressed relative to an un· ing monopoly. cation of the franchise were ber clubs are parties, and From a review of the record charged against income. the court concludes that the favorable political climate in Even if Organized Baseball (c) the Major League Rules, Milwaukee by several of the Had scouting expenses been promulgated pursuant to the financial success of a Major is a self-regulating monopoly League baseball operation in members of the National enjoying some kind of priv capitalized as were player ac agreement and binding upon League. . . . All was di quisition a n d development both Leagues, their member a community and the deter ileged position under the an mination of whether the eco rected towards Mr. (Eugene costs as sound accounting clubs and players. titrust laws, actions charged nomic situation in such com• H.) Grobschmidt except for are nevertheless actionable Willard Stafford, ,peci.,I counsel for the league, showed his feelings Wednesday methods would require, the munity is such that It can and one other instance. restraints of trade and abuse state of Wisconsin in the antitrust suit night after reading highlights of the Braves would have shown a ... The reserve clause Is will support the continued net income of approximately Some of the statements of cl monopoly power. The vio against the Braves and the National decision of Circuit Judge Elmer Roller. $170,000 in 1963 and $151,000 good for the whole life of the operation of baseball can be the Chairman of the County lation here concerns the -UPI Pho!o br Ra.Loh Sehauer in 1964. ballplayer. made only on the basis of and Board were brash and offend· abuse by the monopoly of its The effect of the Uniform in terms of a reasonable pe ing and in one instance con power in a manner which The Braves net receipts riod of time. able manner in matters per The termination of t.he ex County Stadium will deprive from the sale of radio and Player's Contract and the stituted a "low blow," as the will have the effect to re- taining to the transfer and Major League Rules by p r e s s aptly described it. strain trade and commerce hibition of Major League pro the public, within commuting television broadcasting rights which the player agrees in There is no proof in the rec allocation of franchises. The fessional baseball games at range of said Stadium, of the compare favorably with the Mr. Lou Perini moved the within this State. The as state asserts that it has elect his contract to be bound are: Braves to Milwaukee in 1953. ord that the statements of sumption of the reasonable Milwaukee County Stadium economic and recreational net receipts of the defendant Mr. Grobschmldt evinced or ed the latter course which clubs that submitted figures (I) A player wishing to He continued to own the ness of the agreements by presents two primary factual prevents the Milwaukee news benefits of the exhibition or Braves until November 26, created a political situa w h I c h ocganlzed baseball papers, radio stations and to this court. p 1a y professional baseball issues: (a) whether the deci Major League professional must sign a contract with a 1962, when the club was sold tion... maintains its internal control, sion of the owners, the Na television stations from print· During the period from to its present ownership. ing, broadcasting and tele championship baseball games professional baseball club: Now In regard to an un as those agreements affect tional League, made in Oc 1953 through 1965, the Mil· Mr. Perini had acquired the people within the structure of casting Major League pro at Milwaukee County Sta waukee Braves, Inc. and its (2) The terms of that con friendly press. tober and November of 1964, club in 1945. It was in very Organized Badeball, do not was a responsible and rea fessional baseball games at dium. corporate predecessors had tract commit the player to P e o p I e in baseball, like sanction the monopoly to re Milwaukee County Stadium. bad financial straits. He paid sonable decision or was ar The defendants and the a total home paid attendance being reserved for a period very little for it other than to people in any other public strain trade and commerce of 19,551.163. This was great during a term for which he business, cannot (and indeed bitrary or even capricious The termination of the ex American League and its assume certain liabilities in outside of baseball. and whether the refusal of hibition of Major League er than any club in either is not under contract and to the amount of $305,000 and to the record herein indicates member clubs, the National Major League with the ex an indefinite number of re that they do not) expect to ... The Sherman Act pro the league to deal, to grant baseball games at Milwaukee pay for the organizational vides that the several district an expansion franchise was County Stadium eliminates Association of Professional ception of the defendant, Los newals of his contract; costs in the amount of $6,508. be without the critical com· Angeles (Brooklyn) Dodgers. courts of the United States arbitrary, (b) whether or not the competition for specta Baseball Leagues, the mem (3) A player who fails to Consequently the total pur m e n t of an independent The average annual attend· press. are invested with jurisdiction the self-regulated monopoly tors which heretofore existed ber leagues and member contract, who violates his chase price was $311,508. to prevent and restrain viola has accorded all interested between the Milwaukee Coun ance for this period in Mil· There are two daily news clubs of the aforementioned waukee was over 1.5 million. contract or reservation may . . . Although the record tions of the Sherman Act. parties due process. ty Stadium and Wrigley Field be placed on the restricted does not reveal the exact papers in Milwaukee, one is and Comiskey Park in Chi National Association, have an This average was the second or disqualified list and be in measure of the financial suc a morning paper, the other . .• A recurring defense ar cago, Illinois. economic monopoly over the highest of any club in either e 11 g i bl e to play for any cess of the Perini operation an evening paper. gument and, in fact. an af exh i bi tio n of profession league. The attendance level Findings of Foci The termination of the ex al baseball. The Constitution league in organized base in Milwaukee, there is suffici The record in this case firmative jurisdictional de was 31 % more than the av ball. ent evidence to conclude that fense is that the action by Milwaukee County is un hibition of Major L e a g u e of the National League erage of teams in the defend· demonstrates that Major baseball games at Milwaukee grants unlimited power and ... The interrelated it was exceedingly lucrative. League baseball was cov the State of Wisconsin at able to secure as a tenant for ant National League and 52% tempts to compel the defend Milwaukee County Stadium a County Stadium eliminates discretion to determine the higher than the average for rules and agreements creat ... ered favorably by the news the competition which hereto ed a monopoly of the mar The court is satisfied that papers in Milwaukee. ant to continue to do business Major Le a g u e professional location of a franchise; pro teams in the American in the State in violation of baseball team playing its fore existed between televi vides it no objective stand League. Milwaukee home at ket (territorial franchises) the effect upon Braves' at sion and radio stations locat and over the raw material tendance by the introduction ... Neither can it be the Federal Constitution. De home games on the champion ards for determining whether tendance increased from 773,· said in the face of these cir fendants ask in what posi• ship schedule in Milwaukee ed in Milwaukee, Wisconsin, or not to grant a request for 818 in 1962 to 910,911 in 1964, of the business (the right to of Major League baseball in and Chicago, Illinois, for the the services of baseball play cumstances that the c iv i c tion does the state find itself County Stadium. a transfer of a franchise, despite the rumored reloca the Minneapolis-St. Paul area leaders of Milwaukee and Major League audience in ers). was infinitesimal. Likewise in attacking the monopoly The termination of the ex and contains no rules of pro tion of the franchise to At Wisconsin did not lend their and then asking for it to Southern Wisconsin and cedure which would accord lanta, Georgia. The level of From the very outset of the contrast presented by the full measure of support to hibition of Major League Northern Illinois. the case the court has been argument that Milwaukee's come back to the state? baseball games in Milwaukee the city, county or state Attendance in 1965 was not the team. The record will not In the absence of a Major from which any such pro representative, due to the met with a continuing chal contribution to the League's support a conclusion that the In the court's opinion the County Stadium prevents the lenge to its jurisdiction. De tow attendance d r opp e d plaintiff presents a legally sale at Major League profes League baseball club play posed transfer would be fact that the franchise was public officials were un ing its home championship made, an opportunity to be to be relocated In Atlanta, fendants assert that because from 20 per cent for the friendly to the Braves. adequate answer to that de sional games in Milwaukee of the unique nature of the period of 1953 to 1960 to 8 per fense. Plaintiff states that County Stadium of substan schedule of games in Milwau heard. Georgia for the 1966 season. cent in 1961 to 1964 is mis During the decade between there are two solutions to tial amounts of food, bever kee County Stadium, the During the period 1953-1962 The Braves were financial leading. It Ignores the fact 1950 and 1960, Milwaukee has the question. One is to dis ages and merchandise. State of Wisconsin, County of the National League Baseball ly successful during the time grown faster than any of the Milwaukee, and City of Mll that the team's standing had solve the monopoly, void the The termination or the ex Club of Milwaukee, Inc., the It operated a National league never been below s e c o n d older, well-established Major uniform player contract and waukee will be deprived or corporate predecessor of d~ 12,721 SEE hibition of Major League substantial tax revenues pre baseball club in Milwaukee. place during the first period League areas of the north re-establish competition. The baseball games in the Mil fendant Milwaukee Braves, Milwaukee has the demogra west and midwest; only the other is to let baseball con viously levied upon the sales Inc., eamed more than $7,- and it was in fourth and fifth waukee County Stadium re of food. beverages and sou phic economic and popula BRAVES LOSE and sixth place in the second western cities and Washing tinue to enjoy the inter strains and prevents the sales 500,000 before taxes fro m tion characteristics necessary ton, D. C. have exceeded its venirs at the exhibition of baseball operations. In 1962 The Pittsburgh Pirates de period. It ignores the fact nal monopolistic prerogatives of commodities and services Major League baseball to support a Major League feated the Braves before that the league was expanded rate ot growth. Projections which it deems necessary for by restaurants, hotels, motels, the Braves' franchises, player baseball club. Milwaukee has for the 1960-1980 period for games at Milwaukee County contracts and other assets only 12,721 persons in At to ten teams and that two the continuance of top level taxis and other transporta Stadium. the ability to reasonably sup lanta Wednesday night, 6 competitive t e a m s were Milwaukee range from 0.8 to competition in Major League tion facilities to spectators carried on the books at ap port a Major League team. transferTed to the populous 2.1%. baseball but to require them who would attend Major The termination of the ex proximately $322,000 were to 0. The stadium in Atlanta . . . . Expansion ot the has 51,377 seats. Details in areas of Los Angeles and San . . . Wisconsin's growth by court decree to respond League professional games at hibition of Major League transferred from Nation a I sports section. Francisco. rate during 1960-1980 is ex- in a responsible and reason- Milwaukee County Stadium. baseball games in Milwaukee League Baseball Club of Mil· National League is feasible. Thursday, April 14, 1966 MILWAUKEE SENTINEL Part 1, Page 9 the Braves for not promoting eastern part of the country, It selected Milwa~ee. business- ui~e party In l~terest in thelApr. 6._ He orginally ~nnounced lan early ruling was out of the BRAVES interest in attendance during could have awarded a new men was a minonty interest In suit Baseball said the s t a t e that hu1 decision might come question. iv• I f d Sf f l I 1965. after announcing the team franchise to Atlanta. the operating companr--4 frac· was not a party In interest last weekend, but as he waded Meanwhile, the Braves opened 10 a e a e aws would move. He said there were enough tlonal ti:iteres\ I whtc~ ~ad Judge Roller worked on his through the mountain of trial their season against the Pitts- Braves officials and some players available for a newr~~~oen di stasteihe~the:we~ruling almost day and night test! many which ran 7,000burge Pirates in Atlanta (Ga.) r:iid Continued From Page I Milwaukee, Wis., to Atlanta, other baseball e:,i;ecutive~ ha-:re team, including a new team mino:rti ~!:'.frs of the White since the 38 day trial ended pages, it became apparent that Tuesday night. :Orporation Counsel ~:;i5amen about 8:45 p.m. Wed-~~ ;!i:n!~~e ~~i~nt~~ ~~~:~~~~~~I zed the press m Mil· fo;;i;eau::~es leaving here, Sox.'' ljiiiiii,jii·ii·ii·ii•iilii..ii• iilliilii!'ii-ii•ii•ii•ii•ii•ii,iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiij > bring this acUon y. . of Wisconsin have been sub- However, Judge Roller said, the state will be deprived of The Braves hav~ repo:ted sub- _ in. Teams, Inc., the Judge Roller said the defend- tantially restrained ., the de- "The re c O rd in this case th d t' al stantlal losses m Mi lwaukee { _. :1 s s I private citizens In =~:i~~~ ;~:~a~t~~~te~;;: :ision _said. , ' de:~~SY!~: :~~r:jr:v~er:t~e ~nef~~:;~~~i~rea ion ~o~~th !st1~!g:r1=~~1y"}:'! ' ~ ' ~ ave on por swear Attorney General championship schedule of the The Judge said the defendants' ha th 1 1 MJ "Although the record does the depreciation of the player 1 WilJConsln Statutes defendant Milwaukee Braves, "monopol istic _control of major by ke n,,ewspapers n · not reveal the exact measure contracts and the costs of play- d ,------, 1 iection 133.01 said ~~~~ ii~~~~ ~~~n~; ~~a~if!~~~ ~e~i~: f~~f~~~~::~n~s~a~x:r: w~ue C:dded, "P~ple In base- ~~r1~f ~~~~~~ ~~c:~~~~ee ~en~_ev;~i~!~ ~~! ~: 8:!; I - -- an 0- Thr~ T ..... to I P.•-: d a forfeiture pro- kee, state of w J s con s In, at cise reasonable control." bait., like people m any ot~er there is sufflcient evidence ~ Impair the continued develop- r rL •nd a.t .. , •·•- to • p...._ County Stadium.... " He added that the transfer of pubhc busmess, cannot ,cand IR• conclude that it was exceeding- ment ot the quallty of the Dressmaking Supplies' Mal] Ordffa Profflptly FIiied pnent against said If no expansion plan is. sub- the Milwaukee franchise and ~he ~e:'s ::::t ~or:0 hne~~tex~~ ly lucrative," the judge said. team." . • with costs f ~.000 mitted by May 16, the JUdg~ ~fusal t~ re~lace that franchise to be without ythe critical com- When Lou Perini, who brought The state m the long trial SPECIAL P URCHASE ON DRESSMAKING SUPPLIES • • • These low priCNI 1 e fnjuncilve relief ~~~dt~; ~~.;' c:uo~dH:esa%rr;:~ ~~t!h:xec;;Ise ;~h~~o~~:i~s~f~ ment of an Independent press. ~~5~ ~1 l~ ~'!;ri~S::n~~ !:,'-! ~:~~;'1~:tic ~:~ ~=~~ m ay never be offered again because we bought close-ou t lots at distress Meri• would do the same in the event control of the b~smess of maio.~ Judge Roller also noted that ship in 1962 to a Chicago based Ing this power against the !ice prices. Stock up now! s, Inc., now known ~~:n Ci~ that the ~C:ju!ai:feir~f:~~n r;ria~:a!~~a~~:.n~:t.. rnro~1~:~~:s a:~ ~t:p~~:~ state. defendants herein, ~~!a~r:~~i~. bir~:~:e ~~~ -·,'",m""",•.,.. ,.'!' ,~..--P------p---~ ,O~&QuA~ tnd enjoined from th O 11 11 of the defendant sa~~: at case. Judge R er s~:;:· Roller said the refusal ~~i!fd c:rJci~!inl~~e~S:ly c~: ~hi!~o~:ui!:~r~t:e~":;r; .. ~~ d f1~a t: ~a~:;::1~~d ZIPPERS BUTTONS PERCALE "The defendant, Milwaukee of both the National and Am~ri- fects attenda_nce, but tha~ some degree and the a~tendance re- baseball 1s_ a monopoly.,1s fully f!r.:i~¾,fi_=!'J.a.ndi. ~ :lanta Braves, Inc., 5 and nnalQ,..lllr mty of Milwaukee, 1 0 Pearl, lone, Plastic:, TJUTETJl IVided that: ::iveesg!:;~ ·i~ ~~~:: : ~!neil3iaef:~e~;:n~; ~/~h~c~~~ ~i~~f~~~n; a~~Jeres::~s17~; :~~~~f~~.. hra!°s" ~: ~ s~::~nf::;:::~rt deci- TO Uc. uch. · · · · ······ V,luu to 95c. Milwaukee under the supervl- waukee Brewers Baseball Club, you. the deci&on. sions have upheld baseball in t.arse spooi. of ara.nd Na1na Metal, Leather :ontinuing jurisd!c- Yar4 1y, 1966, and may .... 35· ::,/ran~ec:r:::1~\0!nt~~: ·;;a:C:t~~~:~ u~~d fi~g~ ~~~tsth~ .. ~: f:!:~1 ~: It the defendants ~~~-i ~~~sa~n~ ~~n (~~ -~~~orMit ov~:t~Jh~~e~~a~oP~~~~f~n~ THREAD o.~zmillion&uuon,. sta nd 1c •-4 m the 16th day of after appointed by the court." co~men:e within the te of The Mt l"."aukee ~entmel) a there was a public offering of cisions are not conclusive of !;!:._to UH ,,.rd ... §Qc V, lue, to S9c ~-~~'.::·.r="" Lolli- plan or plans for - t UCH ue of Professional sta-r:e!s ~~:i~:s~tsla:~l~,~~d t:~ W~:o:::: that the attendance ~e:1:~;~!~~rs:::ri~1; B;:\:::\oted, "It is said ru;a::;;· had objected to the Pu 7~~~A\~~&\! 61c 11,le baseball to be !~~f~:·n11 Ptn they combined and conspired at Braves home games from the cordial treatment he re- that there was a lack of enthusi- jurisdiction of the court, ------• r Milwaukee as Its among themse~ves to monopo-1953 through 1965 was 19·551 •· ceived when he tried to con-asm on the part of those per- However. the Judge said the for the year 1967; 0 th he granting of a :i~ g ~= p~~;~:tina~fba:~1~ ~~~ ::;~;i:;:~; B~C:,~~d f~:~~e !:e~~~a\ ~eare:P (aih: =~iei~~~e!h!:~~~n! ~s:~ :~~ ~:t j~~~~~0 !as8! =~~~ SPECIAL PURCHASE-SPORTSWEAR f Milwaukee or to within the state of Wisconsin," Los Angeles durmg that period. Braves· franchise in Milwau- knowledge or the Individuals lerested in acquir• he ruled. Rumors of the Braves moving kee." comprising the Bartholo- ADVERTISEMENT advise the Court Skirts, stretch slacks, blouses, sweaters, to" i~~s;!e~h~avs~t:o;f a~aj~ :it~~a;t~~S:an~·:~%5f~Y1~: ci!~c al:d~:s"r:~t ~ ~~~ t~fJ =f.?UP who were not local Worry of shorts. All f irst quality. J unior and ½ PRICE ,nnection with any league baseball exhibitions from the judge said. He also blamed not supl?Ort the team, Judge He referred to William C. FALSE TE ETH misses' sizes. Shop early for best selec consummated t,e.. ------R~_J~e sa:~rd will not support !;!~r:~in.head ot the Braves Slipping or Irritating? tion. ond LESS! itanding, the stay • • t a conclusion that the public of- "None of the Bartholomay beembilrruledb}'l , noon, C.S.T., on T D ficials ~ere unfriendly to the grou~ had any e:,i;tensive experl nitted within said Our lsslpa es Braves, he stated. ence m baseball nor had demon thereof granted on Judge Roller said that if the strated any ability as baseball FASHION FABRICS SHOP be terminated by league desired to go to Atlanta entrepreneurs," he said. "All • Manhattan Bullding • 617 N. 2nd 14J::.._Sou,f'.,,or 8th Floor !fl that the plan is f ear of C o ege and offer baseball to the south- that was being offered to the c., now known as me games in the By SUE KAUFMAN The'' pupils visited the Oshkosh 1 of the court and "Before J made this trip I had campus Tuesday morning and lppointed by the decided that college had n~th- ~~~~e;os~~t.;u~d~y~~nhti lng to offer me ... I was going in college dormitories after at '-CCORDINGLY. to get married." tending discussion and informa- Y 1HE COURT: Elmer W. Roller) That's what Sandra Mc- tion sessions. Circuit Judge "The girls in the dorm were ~~,:~·:i~e:~~ .;}ifl~e s::~ ~fr~t; , ~~2~e;~~~~· sC.h:r:oar~~ shop all over town Milwaukee public school sys- Division senio r said. tern guidance counselor, Wed- Each girl and boy on the tour FIRST WISCONSIN :.. ultimately to de nesday, was assigned a college "room- with this all-purpose charge card lwaukee Braves, "But now I've changed myl mat~" for the night at. the uni CHARGE CARD ,218,480. As a re. mind ... I want to go to cql- vers1ty. Think of the convenience. Shop where you'd like to shop. Save on all transfer. National lege," Miss McCi:eary said. to~J";es~~~~rit~!a~l~~;~t ';;~~ the special sa les, no need to have ca sh . Just say "charge if' with your eball Club of Mil The tr(p to which the young essary to be a brain to stay in new First Wisconsin Charge Card. !., realized gain of Negro g1~l referred _was made college," said Spencer Coggs. 10 1 4 5 8 3 FWCC :ly $5,583,000 give ~y 40 Milwauke~ high school 2907 N. 2nd st., another North JU~lors .and semo:-i (? three Division senior. "This guy said You'll get on ly one monthly bill for whatever you buy. Make just one 1,000,000. During JAMES TURNER Wisconsin State university cam- what it really takes is hard pa yment . If you pay within 2 5 days it's all free. Should you decide to period salaries of pus~hkosh, Stevens Point work " 0000 mtt.1 • 3 67 rere paid to the and Whitewater. Co~gs is planning to major In make budget payments, you ca n for an additional charge (and your IUIJfCT TO Tlll~S 0" lliV111H SIDI y and dividends of The pupils had been chosen English and is considering Osh unpaid balance is even cove red by life in su rance) ire paid to the Pe from five Milwaukee_high koshStateat present. MAIL THIS COUPON TODAY ... and get yours now I sch~ls. The trip was designed The pu pils from North and (~ don·t rnn h1v. to b. • ~nk custo"*) tion. fo r d1sad_va ntaged stud~nts who. West Division, Lincoln, Rufus Make sure you enjoy this easier way. Apply for your First Wisconsin five year period were believed to be u~ii:tfonned · King and Riverside high schools Charg e Ca rd , today. n a cash basis the as to the opportumtles pre-, visited the Whitewater campus I their corporate 5ef!ted .by the Wisconsin state Wednesday. Unlike Stevens FlflST WISCONIIJI CHAflGE CAllD 1 realized total umvers1ty system. !Point and Oshkosh, the campus 11'. 0 . •011I0101 $836,900. The Most of the 40 students were there was deserted, beca~se MHw•uk..., M acon.In 13101 rted to their share Negroes. students are on Easter vacation. losses of $43,378 The group left Milwaukee by The tired pupils returned to t S45,270 in 1964. bus Tuesday, accompanied by IMilwaukee late Wednesday af Yes, I would like to hav& an application for a First from operations John Bussone, guidance coun- ternoon to begin t<;i sift thr?ugh Wisconsi n Charge Card. I understand that this costs ~d as $82,393 in selor and math Instructor at Ith e bundles of ~nformat10nal me nothing and that there is no other obligation, 1104,730 In 1964. Lincoln high school, and Mrs. books and bulletms they re. icomefigureswere Scott. ceived during their tour. Name .••• ,, •• .. •••• . •••••••.•...••• . •.••••••••••.••• interest expense borrowed to pur ~ ...... Address ••.•••• , . , .• ,, .. .•••• , ••••.• ,, ••• , ••••••.••• raves of $125,771 . M) respectively In the net loSll fig- City •••••• • , ••••.•...•••..••••. . ••• ••• Ztp •••••••• ••• • 64 $48,800 of ex mectlon with relo- · CUSHION YOUR WALK· 1e franchise were MEN'S FIN E QUALITY linst income. Jng expenses been or is were player ac SLIP-ONS OXFORDS n d development IOund accounting )uld require, the Cu shion Insole s • lld have shown a of approximately 1963 and $151,000 res net receipts ale or radio and roadcasting rights vorably with the of the defendant submitted figures t. he period rrom :h 1965, the MU lVes, Inc. and its ?redecessors had e paid attendance 3. This was great· y club in either :ue with the ex he defendant, Los -ooklyn) Dodgers. e annual attend (is period in Mil ' over 1.5 million. e was the second my club in either , attendance level 1ore than the av ms in the defend· 1 League and 52% the average for TopQuallt, the Ame r ican by U.S. Mtr. waukee home at- :reased from 773, lo 910,911 in 1964, rumored reloca• franchise to At· gla. The level of in 1965 was not l= ve, due to the at Thi5 ~~;:LOW P\ric::e s9g1 b.e franchise was :.ated in Atlanta, the 1966 season. • ~ were rinancial tl during the time lm!1HlitPI lnli!IWNill a National league I WE MEASURE THE FOOT LH'S ,in FAMILY tb in Milwaukee. SHO E STORES has the demogra mic and popula • • 6621 W . Fond du L,c Av. .eristics necessary FIRST WISCONSIN a Major League . . . ·-~-h~k NATIONAL BANK OF MILWAUKEE b. Milwaukee has • • 710 1 W, Greenfield Av. :o reasonably sup • -., . I • S. 7th ancl W. Greenfitld . League team. • , , • S. 27th,nclW. N,tional !:xpansion of the ague is feasible. • (In Shoppins Center) ••II • • • • • • • • •=- • • • •~ -=a=a • • • • ______., June 3~ 1966 Mr. John Doran 550-7th Street~ N St. Petersburg. Florida Dear Mr. Doran: I appreciate your letter and your generous comments about the Atlanta Stadium. I certainly hope the Atlanta Brave will continue to have your suppo~t, win or lose. Sincerely, Ivan Allen, Jr. IAJr •• b a June 2, 1966 Mr. Joseph B . Hinerfield, President Sec Oin Sys terns, Inc. 1526 Howell Mill Road, N. W. Atlanta, Georgia 30318 Dear Mr. Hinerfield: Thank y ou very much for your letter of J une 1st and your suggestions about the promotion of the Atlanta Braves. I shall be delighted to discuss thi with the proper pal:'tie and certainly appreciate your enthu iastic interest. Sincerely your , Ivan Allen, Jr. M ayor lAJr/br STATISTICS EXTRACTED FROM T!:lZ ATLANTA BRAVES ECONOHI C :,11.f'.!'~.CT STUDY CONDUCTED BY THE GEORGL\ TE"' H. SCHOOL OF INDUST R'Li\.L MANAGEMENT. 1. Attendance Season (excluding chi l dren) 1 :) 53 9 ~ 80 1 Out-of - town fans 634,398 (41 percent of total) Local fans 905 , 403 ( 59 pe rcent of total) 2 . Radio followi ng_ 82 percent of local f ans f ollowed the Braves 0 :1. t ' e radio regularly, as did 59 percent of out-of - t own fans for an average of 73 per cent for all fans. 3. Mode of t ransporta tion Percen t of Mode Attendance Drove car t o St adium 81 Drove car t o t own and walked 1 Dr ove car to town and cook bus Drove car t o ot her and took bus D( 12 percent used bus) Took bus only Charter bus 2 Ta xi 2 Walked 2 4. Seat preference Local f ans dominated the General Admission (70 pe:rcenc and Pavilion (68 perc.ent) while ou -of- ::own f ans grav itated towa rd t:he more expen sive Loge (SO percent) and Fi eld Level (48 percent) s eats . 5 . Char acterist ics of local. fans Typical f an expected t o see 16 to 25 games over the season. Over 107 , 000 different At lantans attended at l ease one game , 40 percent of the l ocal fans live in the Northeast sect ion of Atlanta wi t h t he r est being equa lly distributed over other quadr ant s . 52 percent of t he local fans came with their Families , The average distance travelled by a fan was 8 .4 miles . 6 . Characteristics of out-of-town f ans 78 percent of out-of-town fans (32 percenr of tot.al) came t o Atlanta pr imarily to see a ball game , 7 percent we r on business , 6 per cent were on vacat ion~ L percent we r e visi~ing friends and t he remainder we r e just passing tr..rough 1 conven.r.io::ie er ing , etc . The typical out -of - t own fan expected to see 4 games over t he seas on. About 174, 000 different out of t owners came t o see the Braves play . 75, 000 wer e from other towns and cities in Georgia and 99 , 000 came from 23 differ ent s t a t:e s , primar i ly Al abama (13 percent), Tennessee (11 percent) , Soath Car olina (9 percent), North Ca rolinc;1. (9 percent ) and Florida 5 per cent). Groups came from as far away as Lo s Angeles , Ch icago., and Ottawa . Page 2, BRAVES STATISTICS 55 perc.ent of out -of-r own fans came with thei r fami _i .e s and 6 percent came wi th organi zed groups, T'ne av erage distance travelled primarily t o se e a ball game was 146 miles .. 16 percept t ~avell ed l e&s than :30 .Le;s , 21 percent 50-99 miles ~ 18 p ercent 100-149 miles , 12 percent 150-·1 99 miles 16 p 2::: cen~ 200-300 mi les and 16 percent mo re than 300 miles . 7. Expendit ures Expenditures by all faL.s i n the local economy are e s r.ima. ted at $9, 254 , 000 . This fig.ire i ::J.cludes expenditures by o --:. t ··of- t own fans, local fans , visiting t eams, v isit i ng scout s , and ~he Braves , but excludes funds leaving At l anta in support of t he farm system, for spr i ng training, through visiting teams ~ and f or suppcrt of t he National League . T'r..ese expend i tu.r es are divided as follows : ItE.m Amount Percent Concess ions $L.539 ,ooo 17 Gasoline .529, 000 6 Food and entertainment 2, 52'7 ~000 27 Parking 178 3000 2 Buses 106 , 000 1 Game (ticket revenue remairring in Atlanta) 2 , 771 , 000 30 Lodging l 515 , 000 16 Ot her ( includ i ng t axi service) 89 2000 1 Tot al $9, 254, 000 100 Th e relarive i mpo r tance of these expenditures by l ocal and by out -of town fans is indicat ed in the diagrams on page 3 . 8 . The multiplier e ffect Estima tes of the multiplier for Atlant a indicat e that new money spent in Atlanta result s in the up t o .3.3 times the ori ginal amount in income for Atlantans. Unless an E-conomy is ent irely self·-stl' fficient~ a por tion of circulat ing expenditures leaks out wi t h e ach r ..r ansact ion in paymen t f or other goods i supplies acd services importe:d from other areas. Calculat ions in.d i e-a te that chis leakage ma y be as small as 30 percent for Atlanta. As cir culati on -:-. ontinuE'.s ~ local incomes iri.c rease in a cont inuing but diminishing d :aino This i ncreas e ultimately reaches 3, 3 times the original expenc.iture , On t his basis , t:he di rec t expenditures listed above could eventually mean _230 , 538, 000 i n additional incomes for Atlant ans . If onl y expenditures by out-of- t owners were included as new money , their expenditures of $6 ~311 , 000 would mean up to $20 ~826 , 000 in addi tional i ncomes f or Atlantans . 9. Non-economic impact Atlanta was mentioned over 280 , 000 t imes i.n daily newspapers , 4 local games we re carried nationally by NBC -TV s 21 Sout heast e r n TV stations televised 20 games , and 39 regional r adi o s tati ons regularly broad casted gam.es o Brav es personne l made over 395 appearances across the state and mad e pre- s eason vi.s i t s t o 24 major cities i n t he S.outheast. Page 3, BRAVES STATISTICS ' EXPENDITURE CATEGORIES FOR BRAVES FANS EXPENDITURES OF LOCAL FANS Transport ation $260 , 000 $2,943,000 9% Concessions and Entertainmenf $905 , 000 $20 2, 000 7% 31% Game $1,576,000 53% EXPENDITURES BY OUT-OF-TOWN FANS $643,000 10% Lodging $1,515,000 24% Game Food and En tertainment $1 , 195,000 $2,325, 000 19% 36% October 18, 1966 Mr. P . Cotter 99 Rock Lane W t Rock Ferry, Birkenhead Cheshire, England Dear Mr . Cotter: This will acknowledge receipt of your lett r regarding your interest in teaching Soccer in Atl ta. Sin<: the Soccer fr nchise is owned by the Atl nta Braves, 1 am forw rding yOU:r letter to Mr. Richard Cecil for consider tio • Sincerely yours, Ivan Allen, Jr. M yor lAJr/br CC: Mr. Richard Cecil G October 17, 1966 \ Mr. Keith E . Carrington, Esq. 3 King' s Ro W altbam Cros Hert' , Engl De r Mr. Carringto : I cer ·n1y ppr ciate yo:\U' nice l tter r gardin the BBC T levi ion Program about Atl and ou:r new Soccer fr chise. e are d ah the advent of tbi s tin Atl ample ed om Sine r ly y ' I ll All n, Jr. yr 1A3r/ CC: Mr. Richard Cecil August Z3, 1966 Mr. John McHale Th Atlanta B v Atlanta Stadi Atl Dear John: M y good fri , Ke thM 1 u. ad t he ia making appli tton to ell Brav t bia c in F y tt ville ~ xt y ar. Sincer ly your , lAJ'r/br CC: Mr. Kenneth Mel ar August 15. 1966 Miss Phillis Kapp c/o S. R . Freeman Landmark Apartm nt 112.204 215 Piedmont Avenu Atlanta, Georgia Dear Mi Kapp: Thi ill acknowledge receipt of your lettu requ ting a refund from. the Barbara Str is nd Conce.rt. 1 am forwar your letter to Mr. Rod Kim Dir ctor of Spec· 1 Events for the Bra , I re it will rec ive proper c ider ti • Sincerely your , Ivan All,n, Jr. M yor lAJr/bz CC: Mr. Rod Kimball August 9, 1966 Professor George D . Houser Professor Robert A. Weinberg Georgia Institute of Technology School of Industrial Management Atlanta, Georgia 30332 Dear Professors Houser and Weinberg: I am pleas d to lea:rn of the independent research project chosen by one of your students regarding the economic impact of the Braves' move to Atlanta. I am sure that all of the available information has been given to yoq and I look forward to reviewing the report when it is published. Sincerely, Ivan All n. Jr. Mayor 1A.1r:eo GEORGIA INSTITUTE OF TECHNOLOGY ATLANTA. GEO RGIA 30332 SCHOOL O F IN D USTRIAL MANAGEMENT August 5, 1966 ./1,,' ) J v / .,,--( \,J -._ t >- ' u l-· 1L The Honorable Ivan H. Allen Mayor of Atlanta Georgia Dear Mayor Allen: One of the degree requirements for a Master of Science in Industrial Management at Georgia Tech is an independent research project to be chosen by the student involved. In fulfilling this requirement, we have undertaken an analysis of the economic impact of the Atlanta Braves on the city of Atlanta. During a conversation this morning with Dale Henson, of the Chamber of Corrnnerce, it was pointed up that the results of this study might be of interest to your office. The effort has been underwritten by the Braves and includes some 1500 personal interviews during ball games, so it should be as comprehensive as anything which is currently available. The study will be completed during September and the Braves should be able to distribute the findings shortly thereafter; however, we are in no position to counnit the Braves management to any specific publi cation date. If your office has any information which might serve t o make the study more complete and/or valid, we would appreciate it if it could be forwarded to us, or we would be glad to make arrangements to visit your office and obtain it personally. We will appreciate any help which you might provide and hope that the published r esults will be of use to your office. George D. Hou ser ~c:?.c:J~-!7 Rober t A. Weinberg August 1, 1966 Mr. J olm J . McHale President and General Manager Atlanta Braves, Inc. Atlanta Stadium Atlanta, Georgia Dear John: We tho ou.ghly enjoyed the Virginia peanuts which you sent us at the game. This was a great week-end and I know August 8th will further enhance our attendance r cords. Sincei- ly yours, Ivan Allen, Jr. Mayor IAJ"J:/br August 3, 1966 Mrs . JoAnne Norton Mr • Suzanne Dunn 908 C scade Avenue, S . W. Atlanta, Geor · 303ll D r Mr • No,rto and Mrs. Dunn: This . ·n acknowledge r ceipt of your lett r of July 28th regarding your recent trip to the Stadium ith your Cub Sc t · ck. 1 sorry t your trip did not provide opportunity to meet all of th Braves, but l m ur you -realiz th many problem th hlch major 1 agu. team t confronted. I cert inly hope that in th future the Bra c · .n ep the public fully in.for d to the vailabiltty f the players to n auto rap • Sincerely you.re. I Allen, Jr. M yor lA.1r/ r CC: Mr. John McHale July 28, 1966 Hon. Ivan Allen, Ma yor City Hall Atl ant a , Georgia Dear Sir: On Jwly 27th we car ried twelve Cub Scouts to Atlanta Stadium t o see the ball game and to meet the Br aves - or s o we thought. We had been up to the Stadium Office on a previous vis i t and the young l ady told us we could bring the boys to an evening game at 6 p . m. and they could be t aken i nt o t he dugout to meet the player~. To conf irm this I c alled Mr . Joe Gershon, President of the Br aves 400 Club. He r eferred me to Mr . J erry Sachs, Public Re l ati ons Director of the Br aves . His office told me t o bring the boys down t o ~e dugout level seats at 6 p. m. and, even though the y coul d not go into the dugout, the pl ayers wo ul d c ome over and sign their autograph books. This we did . We had t he Cub s ther e at 5:45 and they were the only c hi ldr en in the stands at the time. Felipe Alou and Mack Jones c ame over and were extremely nice t o the boys, s i gning their books and letting the boys make their pictures and talking to them. However t he rest of the team were rude to the point of being nas ty to t he children. Twelve s ma ll boys were very disappointed; howe ver , they were s t ill pulling for their Br aves wh en t hey t ook the field. How does a par ent or l eader of childr en, tell a boy tha t his idol ma y be a great player on the field but that he is not much as a man? We hope that s ome thing c an be done s o t hat other children will not be disappointed as ours were. If neces sary, the pers onnel s hould i ns truct anyone who c alls that it i s not possible to me et the Braves. Although I f eel tha t this would be could for the s pirit of the players as we l l as the f ans if there wa s a closer r el a t i onsh i p . Your s vory trul y, cc: Mr • . John McHal e I i/J J] A ATLANTA STADIUM ATLANTA, GA . 30312 AC 404- 522 - 7630 July 22, 1966 Mayor Ivan Allen, Jr. City of Atlanta City I:Jall Atlanta, Georgia Dear Mayor Allen: My contribution t o the parade was very small, but anything that you would like the writer to do I'm at your valued commands. Thank you for the license plate, and we'll continue to sing the praises of Atlanta on our visits into the hinter lands. Just a voice crying in the wilderness to have the fans "rally" around the Braves. Glennon a Sales Director EG:lc July 19, 1966 Mis Peggy Launius 200 Mont omery Ferry Drive, N. E . A rtm nt H21 Atlan , Georg· D arjMi L uni : T nk you for your letter of July 18th and your SU e tio 'If rcilng the na t the Atlanta Stadium. 1 am f o aJ'd your lett r to th in ord ~ that y ur fine u g ti pro r c • eration. Sine r 1y y l" , Iv A , Jr. M yor IAJr/br CC: Mr. Jerry Sachs July 18. 1966 Mr . Har old Butl r 1439 L wrencevill R d Dec tur. Georgi 30030 Dear Mr • Batl r : I ha e read you.r letter with great int r _ t and think that s ggy Learmiu uggeaU has considerabl m rit. I am for Br ·'tr in ord _r ·that them tt imm d..ia.te co ider ti Sincei-ely your , Ivan Allen, Jr. yor lAJ~/br Mr. Jerry Sachs June 29 , 1966 Mr . A. H. Thorpe President Local 148 Atlanta Federation of Musicians 62 2 Loew's Theatre Building Atlanta, Georgia 30303 Dear Mr. Thorpe : Some time ago Mayor Ivan Allen, Jr. referred to me a fine letter you had written him. I would like you to know that the Braves would be honored to work with your organization at any time, but we have established a firm charity program which will involve the improvement of our neighborhood. We believe this is our primary obligation and one that can benefit all of Atlanta. I certainly would appreciate the pleasure of meeting you personally and perhaps you would find a time in your schedule which would permit you to be my guest at a ball game . WCB:ls cc: Mayor Ivan Allen, Jr. / June 21, 1966 Mr. William c. Bartholomay The Atlanta Br ves Atlanta, Georgia oeai: • Bartholo ay: orth Avenue Presbyteri· n Church is vitally interested in all activiti s of th Atlant c munity. Your Br v have given tre ndous li.ft to our area. or tbi reason w ould like to become better acquainted with you nd the Brav s , nd give th people of Atlanta an opportunity to oet t he . W thought that p rh ps during one ot your bom t nd e ight dcsignat our v n'ng ervice a "Atl nta Brav I igbt" nd hav r c ption £or you and the te a~ter rd. Thi uld give th b 11 ply r n opportunity to worship tog th r with the Atlant co uni~y nd tb n et th in~or lly l tr. We not d you will be bo July 17 nd 31. P rhap it could b rr g d eitb r on of thee night. Sincer ly, ilson L . N ring Minist r tot Co unity N/ J une 27 , 1966 Mr. Wil son L. Nearing North Avenue Presbyt er ian Church Corner Peachtree St . and North Avenue At l anta, Ge orgia 30308 Dear Mr . Nearing: Thank you very much for your fine lett er of June 21, 1966. I am honored to accept your cordial invitation on behalf of the Braves and I would suggest that July 17 would probably be the most convenient date from our standpoint. The team leaves on a road trip immediately after the game of July 31, whereas we will still be home on J uly 17. Mr . John McHale, president and general manager of the Braves, will also be with me on July 17 and he will arran~e to bring additional members of our front office as well as a representative group of players. I have asked him to get in touch with you later on with the list of our total delegation. Once again I want to express my thanks for your thoughtfulness. Looking forward to meetinr. you soon. am C. Bartholomay rman of the Board WCB:ls cc: Mr. John Mcllale be: Mayor Ivan Allen, Jr. June 30, 1966 M r. Warren Giles P resident National Baseball League 680 Fifth Avenue New York, New York Dear Warren: I wish you could bav been here la t weekend when the Brave dr w over 160, 000 in thr e day • It was great confirmation of your faith in bringing th National League to Atlanta, for which we hall always be most rateful. Sincer ly~ Ivan Allen, Jr. yor IA.Jr:am i1 1· NOR H AVENUE PRESBYTERIAN CHURCH CORNER PEACHTREE ST, AND NORTH AVENUE ;, I ATLANTA. GEORGIA 30308 ·l MI N Is TE Rs V ERNON S . BROYLES. JR, COOK W. FREEMAN WILSON L. NEARING /JOSEPH G. HOLT June 21, 1966 I : I ' Mro William C0 Ba tholomay The Atlanta BraveJ . Atlanta, Georgia I Dear Mr. Bartholomay: d North. AvenueI P resbyterian. Church is . vitally. intereste . in all activities 1of the Atlanta communi tyo Your Braves have given a tremendous lift t o our area., For this reason we would like to become better acquainted with you and the Braves, and g ive the people of Atlanta an opportunity- to meet them. We thought that perhaps during one of your home stands we might designate our evening service as "Atlanta Braves Night" and have a ~reception f o r you and the team afterwards 0 This would give the ball players an op p ortunity to worship together with the Atlanta community and t hen meet them inf orma lly later 0 We · noted you will be 'home July 17 and 310 Perhaps it could be arr anged either one of these nights 0 - Mini ster to N/ men ~~~ ------,- June Z7 , 1966 Mr. H . Charles Ftedericks P . 0 . B 1094 Rome, G orgia 30161 D r Mr. Fredi ric Thi will cknowledge receipt of yo r le:tte~ of J'l.llle Z3rd reque ting further infOJ!'ma reg rding y ur risit t the At nta Staclimn. ,.._ _ i_ your letter to the ALW,;MG the pedal request that they a.dvi e y t lUl Si rely yow: , 1 AU Sr. M yor Jr/ r CC: Mr. Jerry Sachs SECOM r'c )~ 7 Jc+ SYSTEMS ~ ,/ /")) ~ / SOUTHEASTERN COM M UNICATIONS SYSTEMS , I NC . • 1 S 26 HOWELL MILL RD ., NW• ATLANTA , GEORGIA 30318 • ( 4 04) 351 - 6453 June 1, 1966 The Honorabl e Ivan Allen, Jr. Mayor, City of Atl anta r'ity Hall Atlant a , Georoi a Dear Mayor Allen: I have spent the l ast two eveni nqs out at our Stadium watchi ng our Rrave s , 'T'h e ni qhts were not exactl y the Braves ' ni ohts, nor the fans ~ Thev were, however, eveni ngs of exci t i no baseball for basebal l fans. Almost every ol d-line ma jor l eague ci ty has had to experi ence seasons of ups and downs , and yet t hey have manaoed t o sustai n t heir support for their t eams ; sunnort i n the f or m of adulati ng pai d attPndance a t aames. The resul t s are evi dent where a t eam has not been supported ; the t eam moves out of town , as was the case of Mil waukee. I was ext reme lv dis turbed to see so many people l eavinq so ear l y dur i nq the qame and the drop off i n attendance 'Tuesday ni aht over Monday eveni na. Most disturbi nq were comments such as, "'T'hev ought to go back t o Mil waukee, if Milwaukee will t ake them back." I a l so hear commPnts t o the effect that At l ant a i s a foot ball t own and will nP.ver suppor t a l osing baseball team. We ar e a ma j or l eague ci t y at t hi s noint onl y to thP. point that we now have a major l eague t eam. We will be a ma j or l eaque baseball c itv in fact and deed when the Braves a~e aiven real support. Everybody l oves a winner, but even wi nners have to lose s ome times, and at t imes even for l ong stretches. Pro and con opi ni ons about Br agan and i ndividual players are healthy and are a oart of spectator sports, but f i ckl eness can onl y go so far. The verv worst thinq that 6oul d happen i s havi nq t he Braves win a penant i n their first year here. All that can happen after that i s for the team to stay s tatus quo or go down. I think that news medi a have donP. a fai r ly good job of promoti no the Braves , but more is needed. The civi c leaders who hel ped brina thP Rraves to u s have to maintain and radiate thei r enthusiasm. Unfortunatel y, Atlanta does not have New York ' s sense of humor that has more than sustained the Mets through several dark years. D I STR IB U TOR OF@ IICIID-l -11111 Mavbe we ouqht to start openi ng up our somewhat starched collars and introduce more showmanship into activities at the Stadium. Atlanta is a potpourri of people from all over the country. Why not have "New Yorkers ' Niqht" when the Mets are here, and Phili=idelphia niaht when the Phillies are here, etc. We don't have to ao to quite the extremes of Bill Veeck, (or do we?) but more color would add to the f un . Anyway, vou have to agr ee that baseball is always good, but we need the fans out there durinq good times and not so good times. Let's make each and every Brave feel as biq in Atlanta, as biq as Atlanta now feels that it is in the world of sports. Cor dia lly, SECOM SYSTEMS, I NC. Ceff:::i7!f' I President J BH/ ms CC: Mr . J ohn Mc Hal e President Atlanta Braves Baseball Cl ub Atlanta Stadium 521 Capitol Ave ., s.w. Atlanta, Geor gi a May 31, 1966 Mr. Bill Mc Neely Lake Toxaway, North Carolina Dear Bill: Louise and I are delighted to know that you are bringing a group down from the Rosemond High School. We should like very much to have them as our guests at the baseball game on Saturday evening. I am having the Braves Ticket Office mail 18 tickets direct to you. I hope they enjoy the game, and I sure hope we win! Sincerely, Ivan Allen, Jr. IAJr:am ..J_ 11 ! May 30, 1966 Mr . Opi Shelton Executive Vice Preeid nt tlant Chamb r of Commerce Co rce Building Atlanta, Georgia Der Opie: Her i the bill for th joint l"orw rd Atlant /Brav s op ning d y promotion. hav pr viously ubmitted to Curti Dri k 11 ll bill s rel t d dir ctly to th yor' Dinner. He t 11 th t, de pit the cockt 11 p rty, the incom fro th dinner c within pproxi t ly 215 of equ lling the cot of the dinn r. Although our budg t antieip t d so $2,500 n t inc fro th dinn r, I think the Mayor• cockt il party nd th xcell nt ddition to th origin l dinn rk d the diff r nc b t ultra fir t cl d th n fir t clas. Thi i.nvoic, including 11 " Stanton' fee fo.r xtx t ff and xtra s rvice, OWlt 13,555.29. I pr th t to it will h v to be dd d 0 ak Curtis Dri lt 11' dinn r books bal nee. Thu, th ount to divid d bet r nd the r nd rh a.yo1:, i f ta a furth x pie of th - - is 13;770.29. Mr . Opie Shelton Page Two May 30, 1966 During all the ten-year history of Bell & Stanton, I doubt th t any client -- or combination of clients -- ever got so much for so little. Some of the results were reflected in our most recent report to the Forward Atlanta Committ e . Clippings are still coming in. Some of the intangibl results can never be measured: but these things we know, l. One of the objectives of this joint promotion was to fill tlanta Stadium on opening night and to have a respectable crowd there on the second night. This objective was accomplished. It alone more than pays for the Br ves • share. 2. s cond obj ctiv of equ 1 int rest to both Atlanta and the Br ves -- w s th t Atl nta welcome the Br vs with enthusi sm. The turn- w y crowd at th Mayor ' s Dinn r r the tr m ndous ttend nc t the rade and th full stadium on opening night ay more than w can ver say bout the succ s of this one. 3. th mot im ortant obj ctiv of ll w s th t all ad aw r th t Atlant, with th Brav , h d gon ur th full xtent of th ace Suffie it to s Yr it wa chi V am . Atlant and the ves had lmost full pg in Sation rv r, snide, but nev rth - • over M-•~04~1 11th n tion 1 t levi ion ne l cut-in in th Tody Sho, ajor : cov x g by rt M troton tori in jor n apaper in All conv yd th a id tl nt h • gon ig Le gue and love it. say in clo ing th t ub tanti l rt of th pro oti n ia u to th ov rwh lllling coo r tion you. fr cuzti Dri k 11. fr n G rl d, vea• offici 1 th blic R l tiona d fro th Mr. Opie Shelton Page Three May 30, 1966 All in a ll it was a great success. We are proud to have shared it with you. Sincerely, George Goodwin cc: Mayor Ivan Allen / Mr. Alan Bell Mr. William c. Bartholomay Mr . Edward Stanton Mr. J e r ld Sachs April 15, 1966 Memo to: ~ ayor Al l e?) Ann Mo ses Sus an Lowance Curtis Dri s kell From: Peggy Baker Subject : Apri l 12 Dinner The following ana l ysis i s based on i nformati on fur nished , Paid tickets, cash receipts, a ccts . rec. from Curtis Comp l imentary tickets, a ll expens e s (some es t imated ) f rom Susan Ticket sales inf ormation should be practically final, unless problems rl evelop i n accts . rec . Since portion of expenses are bas ed on e stimates, t h ere may be some s l ight change in t hese, but the big amounts (Mar riott ) are final, subject t o receipt of actual bill ( there is a $50 error here ). After each of you has had an opportunity to study the above, please disc uss any variances wit h me as quickly as possible . Thanks . NOTE TO IAJr . ONLY: The attached is budget sheet which was given to you by Goodwin four weeks ago -- figufes at far right are mine, updating, based on i nfo f rom Susan. Deficit is about $1,000 over this budget, which is still very indefinite. gNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER Co mp limentary t i ckets: Braves, players and wives 49 Braves, front offic e and wives 35 Braves, owners and wives 20 Reynolds party 40 Bartholomay party 45 Pirates owner s and wives 20 Aldermen and wives 26 Fulton County Leg . Del . and wives 38 Dinner commi ttee and wives and husbands 42 County c omm . and wives 6 Congressmen, Senators and wives 6 Governor, Mayors of Louisville, Columbia 3 Mayor ' s Staff 8 Bell & Stanton 8 Special guests 28 Press 72 Georgia Mayors, est . 93 Total 533 Paid t i ckets @ $15.00 ea.: Firms, 900, approx . I nd . , ·1~5, approx . Total 1,045 Total cash sales from above $15 ,675 Cash receipts on hand $10 ,155 Accts. Re c . 5,520 $15,675 Total tickets in c irculation 1,578 Total tickets used 1, 442 Difference not used 136 ESTI MA TE OF EXPENS ES , APRI L 11 DI NNER Marriott: 1 , 442 dinners @ $6 . 75 ea . $ 9, 733. 50 Gratuity, 15% 1 , 460 . 00 Sal es tax , 3% 29 2 . 00 $11 , 485 . 50 $11 , 485.50 150 bottl es wine @ $8 . 00 e a . $ 1, 200 . 00 1 b ottle ch a mpagne @ $10 . 00 ea .. 10 . 00 Gratuit y , 15% 18 0 .50 Sales t ax, 3% 36 . 3 0 $ 1 , 426 . 80 $ 1 ,426 . 80 Tot al f ood a nd wine s ervi c e $12,912 .30 or a ppr oximately $8 . 92 per p lace Bar for 30 mi n ute Recep t ion $ 1,148 . 00 Gr a tuity , 15% 173. 20 Sales t ax , 3% 34 . 44 Bartenders 66 . 00 $ 1,421.64 $ 1 ,421 . 64 Valet park ing $ 100 . 00 Ch eck r oom 150 . 00 Sp otl ights a n d opera t ors 50 . 00 $ 300 . 00* $ 300. 00 To t a l of all Marr i o tt ex penses $14, 633 . 94* *Th ere i s $50 d ifferenc e b e t we en this and y our f igures . Ot her expenses : Mus i c, es t imated $ 185 . 00 Decora tions, estimated 25 . 00 Pr ogr a ms / Menus and t i ckets, estimat ed 758 . 00 Invitati ons and postag e 475. 00 Flowers f or lapels 25 . 00 Te legrams and t i cket de l i v eries by We stern Union, estimated 450. 00 $ 1 ,918.00 $1,918 . 00 TOTAL OF ALL DINNER EXPENSES $16 , 551 . 94* BRAVES OPENING G.Z\.ME CELEBRATION Estimated Budget I. Personnel: extra staff, Bell & Stanton $ 3,900 $3,900 Alan Bell & Extra staff 2,000 ok s. Lowance 1,200 ok ok extra secretary 700 II. Press 2,500 1,500 Entertainment 1 1 000 none Pres kits (500@ $3) 1,500 ok III. Decorations and Specialty Items 2,875 3,500 25 M metal 1 pel buttons 375 5 M table tents 300 overprinting window str. less than - 300 Shepard Decorating Co. 700 poster 1,200 IV. Mayor_• s Dinner at Marriott 12,.670 $16,60~ s Food & s rvice 10,800 invit tion , postage 500 program/menu · 350 ent rt·inment 500 decor tion ?e ale t x on. each ticket old V. Georgi rs 1,000 xxxxxxxx r d.io/'l'V production m teri l 1,000 none W. Ot r 2.000 500 Tody Show cut~in none J;' d $500 ES'l'IMA I> TOTAL BUD . 'l' 2 , 945 $26,002 BRAVES OPENING GAME CELEBRATION Estimated Income From paying gu ts to $ 15,,000 yor• Dinn r Prom Atl nta Chamber of Commerce 5;000 Prom tlant Brav S,,000 Tot 1 $ 25,000 April 15, 1966 Memo to: From: Peggy Baker Subj,eet: April 12 Dinner The following analysis 1a ba ed on information furn1shed 1 p· id tickets., cash receipts,. accts . rec . from Curtis Complimentary tiokets, , 11 expenses (eoma stimated) from Susan Tickets 1 s information should be praotic lly final, unless problems develop in ccts. rec. Since portion of expens s are b sea on estimates_. t here may b some slight eh nge in these, but th big mounto (M rr1ott) ere fin 1., ~ubj ct to receipt or actual bill (ther is 50 error h r ) • Aft r oh of you has d n op,po;rturtity to tudy th bov, ple e 41sou ny v r1 nc s 1th me a quickly s pos 1ble. Th nk NOI'E TO IAJr. ONLY: The tt ched is budg t h t wh1oh w s gi n to you by Oood 1n tour w ks go -- tigutes t t ~ight . P m1n ~ updating, b sed on 1nro trom Susan. t1c1t 1sd t·init. bout 1,000 ov r th1 buds t, which 1 till ry in JtNALYSIS OF TICKET DISTRIBUTION, APRIL ll DINNER Compliment ry tickets: Braves, players and wives 49 Braves, front office end wives 35 Braves, owners and wives 20 Reynolds party 40 Bartholomay party 45 Pirates owners and wives 20 Aldermen and wives 26 Fulton County Leg. Del. and wives 38 Dinner committee nd wives and husbands 42 County comm. and ives 6 Congres men, Senators .and wives 6 Governor, Mayors of Louisville, Columbia 3 Mayor 's Staff 8 Bell & Stanton 8 Spe<;ial guests 28 Press 72 Georgia Mayors, est. Total Paid ttck ts @ 15.00 e . . Fil"ms, 9QQ, .pprox • Ind., .l ·~, pprox. Total 1,045 Total o h lea from .bove 15,675 C ah r ce1pt on hand 10,155 Acot • R C. $1-,75~·~20 Tot l ticket in ciroul tion Tot 1 tioket u o Diff r nc not u d ESTIMATE OF EXPENSES, APRIL 11 DINNER Marriott: 1,442 Q1nners@ $6.75 ea. 9,733.50 Gratuity, 15% 1,460.00 Sales tax., 35' ~2.00 $11 ., ~5.50 11,485.50 150 bottles wine@ $8 .00 ea. 1,200.00 1 bottle champagn @ $10.00 ea. 10.00 Gratuity, 15~ 180i50 Salee tax, 3% ~6-~0 $ 1,426.· $ .1,426.80 Total food and wine service ...... $12,912.30 or approximately 8.92 per place Ber for 30 minute Reception $ 1.,148.oo Gratuity, 15% l 3 .20 Sales t ~, 3% 34.44 Bartenders 66,oo $ i.,421.64 Valet p_ rk1ng $ 100.00 Check room 150.00 Spotlight nd operator 50.00 $ _300.00 Tot l of' 11 M rriott xp nse .. • 1 ' • • • 14,633.9 * *Th r 1a 50 diff ~ noe b teen this -nd your figur 185.00 t d 25.00 t1ek t ·, est:tm ted 758.00 Invit tione an<1 po -t g 75.00 Flo er& tor l pl 25.00 T legr -m. · nd ti·ok t l1verie by Wet r.n Onion., sttm t d 4~0.00 $1,918.00 TO'!' L O A.tl, DINNER PENSiS • • • • • • 16,551. * -· ~ 4/13/ Ann: I am heading home, mainly because I have no maid and the kids will be home from s chool soon -- bu t also because I feel awful -- suffering f rom the "afters " probably . It will be impossible to tell exac tly wh ere we s tand until the pieces of the puzzle are comp letely put together, in about this order: ' 1 . Curtis is putting together a detailed list of: Ticiets pur chased by firms Tickets purchased by individuals and checking this against: Cash receipts on hand or deposited t o CofC a cct . Ac counts receivable, either billed by him or those clearing through here - 3 distribuoors, Dobbs House and check f or 54 c ity dept . head tickets. It will be late this afternoon before he has this in shape, partially due to CofC board me eting today. He can bring it over late today or early Thursday morning , and he will also have the following from Susan (Susan will be out of town Thursday so cannot get with us to check the final figures until Friday morning. ) Susan is giving to Curtis: Tickets given comp limentary from original list of political people, dignitaries, mayors, etc. Tickets given to Braves peopl e on original basis Tickets given t o Reynolds and Bartholomay late Monday for other Braves people and friends She will also give him: Estimates on costs of printing tickets, programs Cost of band Cost of actual meals served incl. wine Cost of free bar She said the wine was part of mea l and was on original recommendation. Flowers were provided by Marriott. Strictly off the record, and I shouldn 't even say it, but it looks like we sold around 1,000 tickets and gave away 500. On that basis, there is certain to be a deficit, perhaps as much as $2,000 -- but we won't know until the following information is complete. I will be out of pocket m ost of tomorrow, but will be here F riday to conclude the above, hopefully. PB pril 15, 1966 to: 17or All Ann o e Su a 1D e curt1 Dr1slcell l PiggyBkF ubJect: pz-1112 Dinn P Ttr followt ts, ,et · . c, C l t1e ts. 11 e.xi:teruleo ( st t ) Su n y ui 1 tYSIS OP TICKET DIST UTION, PRIL ll I> Compl1 .nt t t : 9 1V. 15 0 i.o 5 · 1 20 26 i:6 6 lu bi 8 28 • 72 ~, t. Tot l t . : " • • 1,0 ~ • 15~675 1, 2 dinner 6. 75 .. antuit, 15~ S le x~ 11, 85,.50 .80 • • • • • • r oe riott • • • • • • o ditt nc , b t n t 1• '1' .l.L . . . . . ,. ASS I GNl'l.tENTS 1. Press kit - B & S, Atlanta Braves 2. Press invitations - B & S, Atl anta Braves 3. Press tours - Sports Committee, . Georgia Press Association 4. Press party - Atl an ta Braves / 5. Today Show - _WSB-TV (May or to Leonard Reinch) 6. Press wire service stor i es - B & S 7. Regional press off ices (Time, News week, etc.) - B & S 8. Industrial editors - B & S, C of C 9. Negro market - Sports Cammi ttee (with help from B & S) 10. College editor s - B & S, C of C 11. Traffic handling - Atlanta Transit System 12. Convention and Trade Shows - C of C 13~ Half holiday - Mayor (with help from B & S) 1 4 . State Chamber - C of C (Atlanta ) 15. Celebrities - B & S, Atlanta Braves, Forio 16. Political invitations - Mayor, Governor (with help from C of C) .17. Baseball invitations - Atlanta Braves 18. Business invi tations - C of c 19 . TV personaliti e s - TV stations (urged by Mayo r ) 20 . Pittsburgh delegation - Sports Committe, Mayo r XERO XERO XERO 1 c 0Pv COP Y COPY -----·-- ,--., - - --- r Assignments Page Two 21. Mayor's dinner - C of C 22. Easter Parade - B & S 23. Professional clubs - B & S, C of C 24. Braves sponsors - Atlanta Braves (with help from B & S) 2 5. Parade - (parade· commit tee headed by Frank F 1 ing) 26. Radio and TV support - Sports Committee (with help from Mayor) 27. Georgia Press Association - B & S, Atlanta Braves 28. Advertising - Tucker Wayne and Sports Committee 29. Reverse to New York - C of C, Mayor 30. Season tickets - Mayor, B & S, Atlanta Braves 31. Atmosphere - Sports Committee 32. School participation - Mayor, Sid Scarbor o 33. Budget - B & S, C o f C, Atlanta Braves, Mayor 34. Supporting advertising - Tucker Wayne 35 . Braves Days Sales - Sports Committee 36. Radio and TV promo spots - Tucker Wayne 37. Hotels, motels, restau rant support - Sports Committee 38. Private clubs - Sports Committee (perhaps mayor) 39. Ticket sal es - Atlanta Braves XERO XERO ! I XE RO 1XERO COPY COPY COPY COPY ,...,, ------.. ---- _,_ .ASSIGNMENTS MAYOR ALLEN ~ "Todayll Show - WSB-TV (M yor to Leonard Reinch) ~ alf holi day - with halp from Bell & Stanton /-e):{"i? II/ C t!V\ f, rl....A'olitical invitations - with Governor and h lp ~. - from C of C ~Pitt burgh d legation - with Sport~ Committee R dio d W upport - will help Sports Committee Revere to N York - ith C of C -/)c;J n -e.. ~ s a on tick t - with & S, Atlant Br vs ~udget - with & , C of C; At lant Br V ~-ate olube---i,,;..ea• ' ·,• !.- :1:,. . f . ATLANTA BRAVES OPENING ATLANTA STADIUM April 12, 1966 An Operations Manual on the Job to be Done Prepared for The Atlanta Chamber of Commerce and The Atlanta Braves by Bell & Stanton, Inc. February 20, 1966 --XERO XEROf XERO • ~ RO COPY COP Y ~ l---COPY , jcoPv ------.....,, -~...., ------.-,-.-~ '""' ------r"' : 1,, '' ,• CONTENTS OBJECT IVES ••••••••....•••••••.•••••••••• .•••••••••• 1 INTRODUCTION .••••...••.••.•••.•.•..••••••••••••••• 2 SUMMARY OF RECOMMENDATIONS •••••••••••••••••••••••• 4 DETAILED PLANS ••••.•.••.•.•••••••.•.•••.•••••••••. 9 _SEASON TICKET SALES ..•.•.•••.•••..•••.••••••••••• 10 ADVERTISING SUPPORT .•••.•••••.••••.••••.••••••••• 13 DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE .••• 16 NATIONAL PRESS PREVIEW ..••••••••••••••••.•••••••• 1 7 PERSON-TO-PERSON VISITS •••••••••••••••••••••••• : .19 POLITICAL GUESTS .•••..••..••..•••.••.•••••••••••• 21 CELEBRITIES AND BASEBALL LEADERS .•••••••••••••••• 22 GAIN SUPPORT OF PRIVATE CLUBS •..•.•.••..••••••••• 23 THE MAYOR 'S DINNER .• • .••••••••••••.•••••••••••••• 24 THE OPENING DAY PARADE ••• ~ •••••.•••• • •••••••••••• 2 6 NATIONAL AND LOCAL TELEVISION AND RADI0 •••••••••• 28 THE "AWAY" GAMES WITH METS AND CARDINALS ••••••••• 30 APPENDICES • •.. • •...•.•. • •.•••••• • ••••.•••••••••• •• I # # # # # - XER O ' XERO I COP Y ' - j XERO · -COPY ·xERo I----- COP Y ! !COPY .... _.. J I '• i / . '.: ' • . Atlanta Braves Opening OM-1 OBJECTIVES 1. To fill Atlanta Stadium opening night, April 12. 2. To sell a maximum number of season tickets. 3. To obtain maximum interest in the Atlanta Braves -- locally, statewide, regionally through the entire market area, and nationally, It is this year's biggest baseball story. 4. Gaining momentum from all that is done, this operation is a prime generator of max imum favorable attention for Atlanta. Our major objective, then, is to pivot this exciting baseball team and its home city on a 360 degree swing of visibility surpassing any attention a ny city has received in the past . ---... XERO l ! XE RO l C OPY \ / COP Y r rx;;: RO - ) COP Y n '.: ,•, · ' l, .. Atlanta Braves Opening OM-2 INTRODUCTION Atlanta and the Braves are linked together~ what helps one on opening day supports the other. We have a brief period of time in which to build a strong local sense of this joint destiny. We have a brief period of time to help the entire Atlanta metropolitan area re-capture and put on a continuing basis, the sense of active pride in the Braves they had when the team signed to come here, and which was so manifest as the Stadium itself was completed and opened. All of that was preparation. It was passive, as far as the entire populace .was concerned. We asked them to beam with pride, and they did. Now we ask them to move into effective action: to talk up the Braves, to support the Braves, to realize in so doing that all of this effort demonstrates to the nation at large that Atlanta is the city of spirit and "can-do" in th~ entire United States . , (mo r e) ~ RO ~ ~ I ) COPY - ~ -r-,--,-, ------,,~~...-~., ~------~ : ,, .I. . '.. , Atlanta Braves Opening OM-3 As in every good thing that has transformed this town, the lead has to come from the business community. The business community is in City Hall. It is in office with the largest plurality ever given a Mayor of a major city. Now that Mayor needs votes again -- in the form of an all-out effort in behalf of Atlanta's reputation when the eyes of the nation are on this city opening night, April 12. Essentially, that is what the plan of action on the following pages is all about. Bell & Stanton, Inc. ·XERo COPY ~ I ~j coPY I ) COPY I , Atlanta Braves Opening OM-4 . SUMMARY OF RECOMMENDATIONS To put across the biggest opening day baseball ever has seen, we can think no little thoughts. However, big thoughts are a futile exercise in mental gymnastics unless supported with practical follow-through . .. We need the help of all concerned to make certain we have both, for only the thorough execution of this big job in the end will win the day for Atlanta and for the Braves. 1. It is urgent that we get Atlanta into action on season ticket sales. This will take personal contact from the highest levels of the Atlanta business community, directed toward the highest levels of the Atlanta business community, plus efforts at that same level aimed at business leaders in other market cities. 2. We need to start the ball rolling so that every ad carried in the early part of Opening Week refers to the Braves; every downtown office building takes on the challenge of creating banners; every local theatre enters the act; every school and college hereabouts becomes involved., as does every tax idriv er, every bus d r i v e r, every member o f t he polic e f orc e . (mo r e) /~ ( ~ RO COP Y f------' COPY J'. j 'l i Atlanta Braves Opening OM-5 (Summary of Recommendations continued) In addition to the regularly assigned sports writers covering the ~ -Braves exhibition series ?Z--, i.,. 3 - "l f March 26, 27 and 2&; Bell & Stanton will invite travel and general feature writers to Atlanta at that time. Plans call for them to see a game, be given personalized tours of the city, and be guests at a superb dinner hosted by Atlanta Newspapers, Incorporated and Jack Tarver. We have already begun working with the national magazines; Look Magazine will be here on assignment right after Washington's Birthday as a first step. We need to get national television, including network news shows. The "Today" Show should broadcast from Atlanta opening day, on the day after, or both. We need more press association series on Atlanta and its team; the hassle with Milwaukee has made this the biggest sports yarn in years. 4. We need to have the cream of Atlanta's business community take on the task of personally inviting the very top leaders of the nation to be their house guests over Open ing Day. Every branch of a national firm should have its national president here. This is far more than a baseball game . It is Atlanta's day in the court of public opinion when everything that makes this town great is on display. (more ) -><----ERO COPY /xe:COPROY I XE RO \ ~~ COPY ""'"' .,.-,---,a::, ------.,.,,,...._...... , ,, ·.'.'. Atlanta Braves Opening OM-6 (Summary of Recommendations continued) 5. We need help in pulling our loftiest national political l e aders here, and that need goes right to the top. We need all southern governors and . many mayors here. 6. We need to get glittering celebrities here, and we shall call on BiJl Bartholomay personally to guide and help us on that. We will call on Georgia advertisers who use p ersonalities in their campaigns to have those celebrities here. And of course baseball's offi cialdom is a vita l part of the program. 7. We need to mount a Mayor's Dinner on the eve of the Big Game which will show the greatest out pouring of Atlanta ·• s e lite--and the nation's well-known figures--that Atlanta has seen since the 1939 premiere of "Gone With The Wind " . . 8. We need a p arade Open i ng Day aft ernoon which will be unfor g ettable in Atlanta's annals . We see this as f eaturing ev e r y high school and c olleg~ band in the area, e ach band sponsored by an Atlanta area business firm; Braves and Pi rates s t ars; the Mayor; The Governor; celebrities. XERO C--OPY (more) rxi;:RO {x E RO l COPY I ..... jC-OP Y,' ,~ ... ' _!,t 7 Atlanta Braves Opening OM-7 (Summary of Recommendations continued) The bands later go to the game with tickets paid for by their sponsors. Who ever heard of such generosity and spirit on the part of business leaders? It takes Atlanta to put this over. 9. We need to coordinate with Pittsburgh leaders to get a representative Pittsburgh group here. We need to get plans started as well for the Atlanta leadership to be in New York Friday, April .15, when the Braves open the Mets' home season, and in St. Louis, Thursday, May 12, when the Braves open the new St. Louis stadium. This is the essence of the bold but simple program which we ask Atlanta to support. As we write today, we cannot estimate costs precisely. If all who come to the Mayor's Dinner pay substantially more than the $7.50 cost per head of the affair, we can obtain part of the needed funds at that time. Atlanta will spend what is needed, regardless of where the funds come from, we are confident of that. (more) ~-,,..., ,------,....~ "''i",,...,..., -..------,~..,..-...... ,.,.-14~ ------,.------Atlanta Braves Opening OM-8 \ (Summary of Recommendations continued) At Bell & Stanton we will not spend any significant amount without prior clearance from the Chamber. One thing must be clear: this over all is Atlanta's challenge, for in saluting the entry of the Braves, Atlanta salutes itself and she shows the nation once and for all, the kind of fibre that makes up this remarkable community. ##### XERO COPY hERO - jcoPY '.. ·.= , I,! Atlanta Braves Opening OM-9 DETAILED PLANS In the s e ction that f ollows; we list specific plans, with complete assignments. The Bell & Stanton public relations orga nization is c h arged with working closely with the Chambe r, wit h t he Braves, and with all other involved groups and individuals. We must see to the action of each committee. Overall supervision will be the responsibility of the firm's president, Alan Bell , from New York, and of Seni or Vice-President George Goodwin from the Atlanta office. The specific Be ll & Sta nton executive under them will be David Pearson of Atlanta. Already the Ch amber has o f fered t o l end the firm extra manpower as evidence of strong support. Extra people as needed will be employed o n a temporary basis if t h e pac e builds up t oo swiftl y. In any event, addi tional staff from the New York Bell & Stanton o ffice, headed by Exec u t ive Vice-President Edward S t a nton a nd by the New York acc o unt e x e c uti ve for "Forward Atlanta, " Margaret Larson, will be c los e ly involved at all times. X E RO fuR0 1 C OP \' ~COPY I 1c0Pv I':"'"' -r·--~ -,- ·'., Atlanta Braves Opening OM-],O SEASON TICKET SALES The Assistant General Manager of the Braves, Jim Fanning, has led a task force which already has sold some 3,000 season tickets during the course of an intense area campaign over months. It is only now, after Fulton Superior Court Judge McKenzie has spoken, that it is possible for anyone to be able to go all-out on this. Season tickets should be sold to every business organization in this area, for use of its employees and customers. This sales need comes at a time when the Braves organization must turn its attention more and more to spring training. The community can -- and we $Uggest, must -- help put across this sales effort. 1. We suggest that Mayor Allen assemble in his office a group of leading businessmen ·to take over on this project as they would on any eme rgency, for we approach crisis when we have s old so few season tickets this close to Opening Day of our first Big League season. (more ) l, --XERO ~, ~ ~ RO COPY coPv l coPv , ,copy ---~------·- ...\ .... ' - ...... --~------,--..,..; ,...-----~------,,.,,. ''.~ Atlanta Braves Opening OM-11 (Season Ticket Sales continued) 2. Let the group that meets with the Mayor include: A. The five major bank presidents B. The president of the Sales & Marketing Executives Association C. '!'he Chamber prcsidcn-:t- I}:.:: ThQ Chamber exectttiue-vi ce- presi den:!:_ 3. If the Mayor agrees, the banks should be asked to use their contact officers, both from the main office and from branches. These officers should contact all corporate customers, urging those customers to buy season tickets to be used by their executives, by their employees, and by their customers. The contact officers should take specific ticket orders -- with no money _changing hands. A s e nior officer in each bank should receive these orders and should relay them to Mr. Fanning of the Braves, who will fill the orders a nd b ill the pur chase r direct. (more) jXERO XERO ) COPY I---COPY !.""~...,_,, . , a,~ ,·~ . Atlanta Braves Opening OM-:-12 (Season Ticket Sales continued) (NOTE: Bell & Stanton will provide all banks with lists broken down by categories of the firms and individuals who already have purchased season tickets.) Mr. Fanning, for his part, will supply daily lists of new purchasers to all bank supervisory officers involved. Mr. Fanning will supply all contact officers with adequate supplies of season ticket brochures and ticket order blanks. He also will see that ticket sales personnel is available at the Stadium to serve purchasers who want to select seats in person. As a final poI t: e should be constant 0 the UCA xrno) ~ I t xEAO COPY~ ! COP Y I j-COPY ~ --~---- ~ ..--~~ Atlanta Braves Opening OM-13 ADVERTISING SUPPORT Tucker Wayne & Co., as advertising agency for "Forward Atlanta" and for the Braves, is requested to assemble at the earliest moment a gathering of all agencies, all advertising managers, all sales managers of newspapers, radio and TV, all retail sales promotion directors, newspaper representatives and the Georgia Association of Broadcasters to consider the following points: A. Insofar as is feasible, every advertising message placed locally beginning with Easter Sunday, and continuing through Opening Day (the following Tuesday) should salute the Braves, or otherwise speak of them. B. We would hope all concerned would explore the possibility of a special section to be run in both newspapers on opening day. This would be something to be pulled out and saved. It would be filled with news and advertising material suitable for such a special section, commemorating the day Atlanta Goes Big League. (more) IXERO j J XERO XERO ----COPY f J COPY ------ ICOPY l"'"'\ r- ,. ''•,I .,:, ..... Atlanta Braves Opening OM-14 (Advertising Support continued) c. Every store in and around should have special windows and in-store displays to salute the opening of the first season. Tucker Wayne is requested to assign one staff member to stay with this, working separately with the sales promotion department of each major store, and working with managers of others. The Braves will make some display material available, but basically all of this should be put together as the contribution of the stores involved. 1. As a subpoint, stores are urged to consider tying their sales which start on Monday after Easter to the debut o f the team. Why not call the events: "Braves Day Sales?" D. We ask that Tucker Wayne work with the Georgia .''>' Association of Broadcasters to prepare a special one-minute promotional film for the Opening Day, and these would be made available at no cost to all TV stations in the entire market area, as well as to as many motion picture theatres as seems feasible (all those in greater Atlanta at least). We would hope these would be run as public service gestures . (More) XE RO t XERO l ...-XERO-- ~ RO ~COPY I ------COP Y ! 1COP Y j coPv ...., ~ ----, - ...---~ ~ ------...... ,,..... ·,,. . ~ ., Atlanta Braves Opening OM-15 (Advertising Support continued) E. We specially ask that the adve~tising agencies of the four sponsors of the Braves -- Coca Cola, Pure Oil, P. Lorillard, and Falstaff -- work closely with the coordinating committee. Their active help in mounting promotional spot campaigns, advance advertising, and banners, cards, and giveaways would be of great worth to all concerned. # # # # # XERO~ l -COPY ~ hERO ' COPY t jCOPY ,., '·:,' Atlanta Braves Opening OM-16 DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE We ask the Chamber of Commerce to assign a staff executive to work closely with all employers of office staffs in the downtown to arrange for display material in the f orm of banners or window painting. to evidence enthusiasm f or the start of baseball . This would be appropriate activity for members of the Junior Chamber to take on, under direction of the "Forward Atlanta" group at the Chamber. Further, t he Chamber s h ould contact the Rest aurant Association,the Mot el Association and individual major hotels to arrange for lobb y dis plays, spe cia l menus keyed to Ope n i ng Day, sp e cia l r oom not ices t o be in every guest room each d ay of the Opening We ek. No group is more imp o rtant to Big League b a s eb a ll o n a c o ntinuing b asi s than the Police Department . We s u ggest an immediate meet ing held with Chei f Jenkins by t h e executive vice-pre side nt o f t he Chambe r, and by r epresentative s o f Be ll & St a nt on, to discu ss a ll mat ters planne d, and to solicit coop eration . ### ## .. - ----. XERO ! fl.COP>' ~ 1coP Y RO lxe:~1· ~OPY--- ~ RO j coPY -.. l!""" ,._...-~ ------.---~) • 1·:, I •:, , Atlanta Braves Opening OM-17 NATIONAL PRESS PREVIEW Two weekends before Easter is, under the circumstances, an appropriate time for having the nation's top travel ar.d general writers come to Atlanta, with their wives, as guests of the city. It would be inappropriate to ask them to be away from their homes on Easter weekend, and the J1'/i;;; date, while not ideal, would permit their schedule in Atlanta to include attending the exhibition game Sunday, h 1/)J,z_{t . - - ~ - ~between the _Br aves and the .Do q~ 0 :r.:5. _ This tour would be low in key, and would give us an opportunity to show Atlanta during the dogwood time, and at the same time let the visitors soak up the baseball flavor. They would be supplied with press kits material on all the lures of Atlanta, latest material on the Braves and on the stadium -- would be taken to our major attractions here.. But they would not be rushed. They should have time for golf, Stone Mountain, the Cyclorama or for a trip to Lake Lanier's Yacht Club for houseboating and for Saturday lunch . We suggest they have a Spring Weekend in Atlanta beginning with Friday evening departure from New Yor k, return ing to New York Sunday evening , following the ball game . (mor e) XER O -- ' XERO f XE RO ' COPY I -::oPr --- ~~ .. COPY -.. ------.,...... -.--...,.,, - =....--.... n ------·'.: , '.','. Atlanta Braves Opening OM-18 (National Press Preview continued) We would show these people Atlanta and the surrounding areas on Saturday, with the high point being a fine dinner at which the Cox newspapers would be the host. Talks would be given by Mayor Allen and by Ralph McGill, who of course is known and respected by all the journalists attending. The quality of Atlanta that will appeal to the visitors will include their exposure to Atlanta's springtime loveliness, and the Sunday highlight of the stadium and the ball game. We will have perhaps 80 people in all, 40 writers and 40 wives . We will need hotel rooms; we suggest they all be at one hotel such as the Marriott. We propose that we be given permission to establish a committee to e xplore this proposal thoroughly. On this committee should be offi c ial s from De lta, f r om the Marr i ott, from the Chamber, from Cox newspapers, from the Braves and of course Be ll & Stanton. This is de signed t o h ave majo r trav e l stories break in key n ewspapers around ope n i ng week of the s e ason, at a time when, h opefully , s o much else will be appearing o n t h e new b aseb a ll t e am and i t s city. This advance expos ure is neede d to g a i n t h e f u l l p r ess cov e r ag e . (more) . ~ XE R O j XERO I / XERO XERO -COPY j l- COPY--1 COP Y ~OP Y ~ ~ ------~-,--.--.,· /':"!I ------·.:., ·':· . I Atlanta Braves Opening OM-19 PERSON-TO-PERSON VISITS We ask the president of the Chamber and the head of "Forward Atlanta" to take on the task of coordinating with the business and cultural elite of Atlanta an unprecede n t ed "Red carpet" invitation to their peers nationally, to come to Atlanta for the Opening Day festivities. These would be friends inviting friends, and the guests for the most part would be houseguests. Essentially, we seek to have a significant number of the nation's decision makers in Atlanta, not just for the ball game, but primarily to sample Atlanta's atmosphere in springtime and its spirit in general. To do this properly , we need help from Lockheed to fly in certain of the guests. Others of course will have their own corporate aircraft or will fly commercially. But the availability o f J etStar help from Lockheed would be of the greatest help, and would be of worth to Lockheed as well in its role as the greatest single industry in Georgia. (more) XERO ,~ , [xERCi COPY COPY t 1C OPY ------~ ~~~ ------~-~1 ~ ------·I Atlanta Braves Opening OM-20 (Person-To-Person Visits continued) The guests would come on Monday after Easter, in time for the Mayor's Dinner. If they cannot come until Tuesday, they will see the downtown parade, see the ball game, see the first class facilities in the Stadium and catch the way Atlanta is on the move. -:-.. XERO -XERO f l,,,----XERO lxERO \COPY COP Y f COP Y j COP Y' N-- ~ ------~-~ r'T, - ~ :,,.,. ,-·.· I •: , I Atlanta Braves Opening OM~2_], ____ .. __ .. ____ . __ . POLITICAL GUESTS With the active help of Mayor Allen and the Governor, it is hoped that political guests of the first rank will converge on Atlanta, both for the Mayor's Dinner on Monday, and for the game and all that goes with it on Tuesday. How appropriate it would be if it is the President who throws out the first ball. We know thought is being given to all of this. On other lev e l s , this occa sion is an opport unit y for all the Governors of the South, and the. mayors of the largest citi es o f the South, to c ome to Atlanta of ficially . Bell & Stanton sugge sts it work with the Ma yor, and with the Gove rnor , on all aspects of this obje ctive. It f i ts Atl anta ' s role o f lea dership f or the entire South, howe ver; f or h e r to t hink in just such t e rms as she puts t ogether t he o f f icial i nvitation l i st. X~o @t XERO COPY COPY f I-'"--'COPY, ------p-1 -----r:c::,------""'~---, :,,, ,.. '·; , Atlanta Braves Opening OM-22 CELEBRITIES AND BASEBALL LEADERS Top Hollywood and public personalities who also are baseball fans would add much to the excitement and impact of Opening Day. Mr. Bartholomay will be very helpful in this area. He already has offered to help. We'll call on him for an all-out effort to entice to Atlanta the Danny Kayes, the Natalie Woods, and other stars who are red-hot fans. The Commissioner of baseball, the presidents of both leagues, all team owners, and other such luminaries comprise an obvious invitation list which will be worked out with the Braves, both for the Mayor's Dinner and for Opening Day. r,;-;;: RO \ ------.....~ -~ ~ ------.-~--...~ I J COP Y '(·, I ',1, t Atlanta Braves Opening OM-23 GAIN SUPPORT OF PRIVATE CLUBS We suggest Mayor Allen appoint private club co-chairmen, one white and the other Negro, to gain the support of all the social organizations serving Atlanta. The men chosen for these roles should be impressed with the need to get on with the task of rallying every social club in Atlanta behind the Opening Day program. This would include more than decorating the clubs, although that and canvassing the membership in behalf of the events is important. We believe a need exists for an early buffet the night of the game and that arrangements should be made for buses to take members to the stadium. ##### XERO fuRO COPY j COPY :,. ,., ,' · Atlanta Braves Opening OM-24 ; THE MAYOR'S DINNER We see the Monday n_ight, black-tie dinner for 1,200 at the Marriott as representing Atlanta's official statement in behalf of the Braves. It should be the very finest of affairs. The list of speakers should be not too long, .~a we &iggest >it m:igt!I 3,e 11 n approprj ate place for t 175tr:We r-t-s--wd t er s of W; a, ii a Lv:.::,m ark thei r deb l!ti:: as eFJ-t--ert ainerc, j" t he tradition ~ annual baseball.._ c:4-in.nerJL~ othm- citjes. In e=CCect, '.3 the Ma:l"or!s ~ _,i..:i,...,:,--,F+~'f--::::;;;9~tF"fii=-.e se;r;ics of afinua:r dilrli'e~hat It may be that one of the celebrities under discussion could entertain at the dinner. In every way, it should be an affair at which the most polished guest would feel comfortable. Although the dinner, as we see it, should be at the Marriott, that is only because it has the largest room for the purpose. We would hope all hotels in Atlanta, in their realization of how much the presence of baseball will mean to them, would cooperate in all aspects of the event, and have the menus so publicly state. (more) --XERO i fuRO ' C OPY \ rS)· tcoPr ------...... ~------.~ - ~· ,·.,, :..,,., ' , ... '•·' Atlanta Braves Opening OM-25 (Mayor's Dinner continued) Therefore, we suggest the Mayor appoint a Dinner Committee which would cut across the hotel community of Atlanta, and which also would include representatives of the Braves, of the Chamber, both sports editors, and the general managers of all radio and TV stations. We suggest the possibility of charging $15 per ticket, rather than the actual cost of $7.50, in order to obtain promotional funds to go toward meeting the City's and Chamber's special April expenses. ##### >< ERo i ~ R 0 1 COP Y ( J cOPY ,I , ''l 1 , ' • /·, Atlanta Braves Opening OM-26 THE OPENING DAY PARADE Think of a parade, ·wending its way down Peachtree Street from the area of the Capital City Club to Five Points and ending at Hunter Street; a parade bursting with the music of every high school and college band in the Atlanta area -- plus every ball player on the Braves roster, all the Pirates, Mayor Allen, Bobby Bragan, and celebrities. We think such a parade would be fresh, would symbolize better than anything else the way young Atlanta is taking Big League baseball to heart, and would make great pictures for the national press. We suggest this be held in the afternoon of the Opening Day game. We see it as being held from 4 to 6 P.M., presenting of course problems of traffic, but with the parade carefully confined to the h e art of the city, thus out of the way of home- bound vehicles to a great e xtent . All of downtown would be decorated -- if the v arious committees h ave done their jobs . I t would be Atlanta ' s great tick er - tap e parade, fil led with youth and mu s ic and h eroes . (more ) llERO ~ XERO, COPY ICOP Y! ~RO j COPY -. ------,,,,,.....-~: COP Y/ ------'f"""'\ ,...... , r '',: , I• ' : 1:~ ·.::::. Atlanta Braves Opening OM-2'7 (Opening Day Parade continued) We suggest that each marching band be the respopsibility of an Atlanta business organization which can make as much of the relationship as it wishes. The possibilities for generating good will are considerable. At the least, all members of the marching bands should be given free tickets to the opening game, courtesy of their sponsoring business firm. In some schools this means 100 tickets. The students would sit in special sections, still .\ in their marching uniforms. They would check their instru ments at the end of the parade of course, then would have two hours to eat and get to the stadium. We suggest Mayor Allen appoint a parade committee, to consist of the people who know most in Atlanta about parades. That includes WSB staff, department stores, and of r course representatives of the Braves. It would seem to us that Arthur Montgomery, as chairman of the Stadium Authority, might assume responsibility for lining up the sponsoring business organizations. He could be helped in this by Chamber staff, and by committee members from the Board of Education and other school groups including the colleges. ##### -XERO-- I COPY ,~ ~RO' COP Y I JcoPv ~ ~~------I • :, 1 Atlanta Braves Opening . OM-28 NATIONAL AND LOCAL TELEVISION AND RADIO We ask that Mayor Allen appoint a broadcasting committee to meet as soon as possible, to lay plans and thereafter to work with Bell & Stanton on all aspects of network TV and radio coverage of the festivities surrounding opening day. The objective would be to use the event itself as the possible news peg which could lead to significant national TV and radio attention to the city of Atlanta. We would like to call on the active help of all local broadcasters to get this exposure. Further, we would like the help of WSB in particular in seeing about getting the "Today" show either to originate the morning after the game from Atlanta, or to have a part of the show with an Atlanta dateline. If it is necessary to pay for this, we should find out the costs involved, and then see about obtaining the funds. (more ) XERO C-OPY ~ ...... ------""'"' r--:---=:=i ------r=::-:--t ' ·., I ~ • - c, Atlanta Braves Opening OM-29 (National and Local Television and Radio continued) · Generally, the networks would cover the event as news, but we should stay flexible in order to help in every way possible. What kind of town is this Atlanta where Big League baseball is making its debut? That is the story underlying the big event itself, and we feel I this will have interest to broadcasters. On local TV and radio exposure, we ask that the committee work with all stations, definitely including those serving all ethnic audiences, to arrange for spring training interviews with play ers, and then for interviews as the season is about to open. Much of this will flow spontaneously from the Braves own public relations effort but the special broadcast committee should try to be helpful. ___, XERO ~R'o- COPY ~~ JcoPv - --~------F" ....--, .,-,1 /• Atlanta Braves Op ening OM-30 THE "AWAY" GA.MES WITH METS AND CARDINALS The Atlanta Braves will open the season for the Mets April 15 and the new St. Louis Stadium for the cardinals May 12. We shall work with the Mayor, with the Chamber, and with the Braves, on coordinating all aspects of this. Several officials should go to each opening. How helpful it would be if Lockheed could supply a JetStar which would be the official plane flying to both cities. We shall stay in touch with the Mayor, the Chamber, and the Braves on this, and will approach Lockheed if given permission. xe:~ot I~ jXERO XER0 \ COPY ( COPY J \ COP Y 1-COPY- , --- ~ ------p-1 ...----.-...... ------....--- ...... May 27, 1966 Mr . Herb Lyon The Chicago Tribune 435 N. Michigan Chicago, Illinois Dear Mr. Lyon: I have sen your column of May 8, 1966, in which you noted, "The Atlanta Br vs• OWI1ers have this new heep•big headache: Powerful Crackertown biz, civic, and political leaders are suddenly pressuring 'em to quit selling choice box seats to Negro fans. The Braves Big Chief are totally ignoring this nonsensical pitch. " Herb, I do not know here you got your information but, it is conq,l t ly falacious . I spoke to John McBale about this, before attenq,tio.g an answer, nd he tells that th re is absolutely not one shred of truth in this statement. I think that Atl nta has taken a bum-rap. For a guy who ha sp nt just about all of hi srowing ye rs in the north, I find Atlanta to be a progr ssiv, if not mor o, in the ar of r cial integration, than in 1110st north m cities in which 1 ~~ve lived; including Chicago. I~ ally think you've thr the city a curv ball. Siru:er ly. Jer ld s. Sach Publ:lc R l at i oa.s Director JSS;~ mbt Atlanta :nournnl BOX 4689 ATLANTA, GEORGIA 30302 May 24, 1966 FURMAN BISHER SPORTS EDITOR Dear Ivan: Hera are two ieproductions of that Herb Lyon c olumn I called about. John McHale has been aproached on the same subject and he says ~ there has never been any formalA informal ~ effort of any nature to res t rict box s eat sales to any kind of grpup, white, dark or green. - -·- - - 0 ------for $ 2,500.,000. ..i t wo,ild, b e a Philadelphia Phillies, W ednes· court v,;oul ,.._J, ••' :..i. May 25, 1966 Mr. Austin Brown Atlanta Braves Atlanta Stadium Atlanta, Georgia ,,I Dear Mr. Brown: Please send Mayor Bates two tickets along . a bill for same. If fo:i:- so.me re son be does not pay for the tickets, please let me know. Sincerely yours, Ivan Allen, Jr. yor lAJr/br M y 25, 19l>6 Hon r 1:>le Le ter L . Bat s yor of Colwnbi Columbia, South Carolina Dear L ster: B v to band.I your tick t e ind,. SiAc r ly your•, l• n All • ~r. ayor lAJr/ ~ CC: Mr. Au ti Brown Atlanta Br ve CITY OF COLUMBIA SOUTH CAROLINA LESTER L . BATES M A YOR May 23, 1966 Dear Ivan: Some very good friends 0£ mine plan to be in Atlanta on June 2, and I would appre ciate it i£ you could arrange to get me two good tickets £or the baseball game on that date. Please advise me 0£ the cost 0£ these tickets, and I will send my check £or same. With kind personal regards and best wishes, I am Sincerely yours , Lester L . Bate s Mayor The Honorable Ivan Allen , Mayo r Cit y 0£ Atlanta Atlanta, Geor gia LLB:bb / ·, -/ l / -- May 20., 1966 Mr. Joe H . Gerson 729 W . Peachtree Street, N . E . Atlanta, Georgia 30308 Dear Joe: The c ontract with the Braves is public information and is on file with the City Clerk (Mr. J . J. Little, First Floor. C ity Hall). lt is an extremely bulky contract and I doubt if you would want to read all of it. It is essentially the best contract in the National League. I am attaching hereto a summ ry of the contract which I aed during my a:ampaign. My advice to you is don"t get sick listening to sick people. They are simply not worth it. Sinn rely your • Iv: n Allen, Jr. M yo:r IAJr:lp POPULATION COMPARISONS BASED ON 1960 CENSUS City Metropolitan Area Atlanta 487 1,017 Baltimore 939 1,727 Cleveland 876 1,797 Houston 938 1,243 Kansas City 476 1,039 Los Angeles 2,479 ~ 6, 743 Milwaukee 741 1, 194 Minneapolis - St. Paul 796 1, 482 New York 7,782 10,695 Oakland 368 ) ) 2,783 San Francisco 743 ) Washington 764 2,002 II I) I\ ...- ,. ~- "" - . COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS • CITY STADIUM RENTAL CONCESSIONS OTHER Atlanta City gets 5% of first million paid City gets from 10% to Parking remains wi th admissions, 7% on million to 16%, depending on volume. Stadium Authority . 1,500,000 and 10% on over 1,500,000. (Contract s·ame as Milwaukee.) Authority gets le% of any pay TV {same as New York). Br aves will be . credited up ii.o $500,000 moving e xpenses . Baltimore City gets $75,000 or 7% of paid City gets 10%. admissions, whichever is greater. Cleveland City gets $60,000 basic rental City gets 45%. (Equip against 7% of paid admissions, ment paid for by city.) whichever is greater. Houston City gets $562,500 to $747,000, City retains all depending on income. concessions. Ka nsas City Lease signed at e nd of 1963 season Ci ty gets 7'½."/4. (lease non-ca nce llable prior to e nd of 1967 season) provides: for 1963 a nd 1964 $1 p e r y ear rental; for 1 965 through 1 96 7 $1 per y e ar plus 5% o f all p a i d admissio n s if a t t e ndance exc e eds 950,000 . Ea r lie r lease pr ovided $1,000 r e nt plus 5% of paid admi s sions b ut wa s c ancell ab l e by Athl e tics i f paid I admiss~ons f e ll b e l ow 850,000 . j, .- .P .: , - .,,- ~ .. J COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS Page Two CITY STADIUM RENTAL CONCESSIONS OTHER Los Angeles City gave Walter O'Malley 328 acres Dodgers get all. Dodgers get all. (Dodgers) of downtown property. City built of parking. access roads. No rental charged. Milwaukee Same as Atlanta. Same as Atlanta. Minnesota City gets 7% of paid admissions. City gets 10%. .. New York Rental is $450,000, decreasing Mets get all. City gets 10% of (Shea Sta $20,000 annually during contract any pay TV. dium) Oakland In third year city would get To be negotiated. $125,000. (This was offer - no team yet.) · san Fran City gets $125,000 or 5% of paid Giants get all. City gets 85.1% cisco admissions, whichever is greater. up to $300,000; Lease is for three years. 95.1% thereover . of parking. Washington City gets $65,000 or 7% of paid City gets 13%. admissions, whichever greater. POPULATION COMPARISONS BASED ON 1960 CENSUS City Metropolitan Area Atlanta 4871. 1,017 ~.. , .... Baltimore 939 1,727 Cleveland 876 1,797 Houston 938 1,243 Kansas City 476 1,039 Los Angeles 2,479 , 6, 743 Milwaukee 741 1,194 Minneapolis - St. Paul 796 1,482 New York 7,782 10,695 Oakland 368 ) ) 2,783 San Francisco 743 ) Washington 764 2,002 . ·-=-.... ' .. '-,. i I- COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS CITY STADIUM RENTAL CONCESSIONS OTHER Atlanta City gets 5% of first million paid City gets from 10% to Parking remains with admissions, 7% on million to 16%, depending on volume . Stadium Authority. 1,500,000 and 10% on over 1,500,000 . (Contract s·ame as Milwaukee.) Authority gets le% of any pay TV (same as New York) • Br aves will be credited up t.o :; $500,000 moving expenses. Baltimore City gets $75,000 or 7% of paid City gets 10%. , admissions, whichever is greater. j Cleveland City gets $60,000 basic rental City gets 45%. (Equip against 7% of paid admissions, ment paid for by city.) whichever is greater. Houston City gets $562,500 to $747,000, City retains all depending., on income. concessions . Kansas City Lease signed at end of 1963 season City gets 7½°/o. (lease non-cancellable prior to end of 1967 s eason) provides: f or 1963 a nd 1964 $1 per year rental ; for 1 965 t h rough 1 967 $1 per y e ar plus 5% of all paid admissions i f attendan ce exceeds 950,000. Earl ier l ease provi ded $1, 0 00 rent plus 5% of paid admissions b ut was cancellable by At hle tics if paid a dmissions fell below 850, 0 00 .