3 One Man's Lincoln Ad Collection 6 the London Lincoln Showroom 8

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The LINCOLN LINK The LINCOLN LINK IN THIS ISSUE 3 One Man’s Lincoln Ad Collection 6 The London Lincoln Showroom 8 The New American Dream 11 The LMCF: A Progress Report

published semi-yearly Volume IV, number 1 • spring, 2006 talented artist and stylist; he is a Contrib FROM THE EDITOR Lincoln car guy, too, owning a utor and 1962 Lincoln convertible sedan Foundation ■ Do you like in his eclectic collection of inter- member John the cover illus- esting older cars. Sweet grew up tration of this Both artists are active in the in a Lincoln- issue? Hmmm, Automotive lovin’ home we thought Fine Art and is into his you would. Society, which second Lincoln hobby car, which The artist, publishes the has inspired him to begin writing Jack Juratovic, glorious AFAS Lincoln briefs for hobby periodi- is a former Ford stylist and is Journal, a cals. Come to his Lincoln meet also a trustee of the Foundation. publication in Uniontown, Pennsylvania, in The car he illustrates is the strik- crammed 2007. ing 1937 Lincoln Zephyr owned with informa- Darryl B. Hazel has been by Foundation President Jerry tion on automotive artists and named Capizzi, which examples of their work. A two- Senior Vice was accurately year subscription is $24. If you’re President, restored to a interested, write to AFAS, P.O. Ford Motor high standard Box 325, Lake Orion, MI 48361- Company and by Roy N. 0325. We rate this quality journal President, Thorson of as a “must have.” Ford Cus Green Valley, Of our contributors in this tomer Service Arizona. The issue, Colin Division. You locomotive is Spong lives will recall that Mr. Hazel and the power unit of the pioneering near London, Foundation Chairman Jack Eby Burlington Zephyr of 1934. Read England, on May 22, 2004 unveiled the of the relationship between the and owns Lincoln name stone blocks, res- train engine and the car on page three Lincoln cued from the old Leland built ten of this issue. Zephyrs. Two Lincoln plant that was soon to be For an excellent summary are beauti- razed. Mr. Hazel was President of the Burlington Zephyr train fully restored of Lincoln Mercury at the time. story, see Great Passenger Trains: and have become the darlings Al Giombetti’s new title is Vice Burlington’s Zephyrs, by Karl of the English old car press, President, Ford Motor Company Zimmermann, $34.95, 2004, and one is under an antiseptic and President, Ford and Lincoln MBI Pub. Co., ISBN: 0-7603- restoration. Colin is also a mem- Mercury Marketing and Sales. 1856-5. Highly recommended ber of the Foundation, serving Both moves were effective reading. as the Foundation’s Foreign March 1. Both gentlemen are Another Correspondent. Moreover, he has Trustees in the Lincoln Motor Foundation accumulated what is likely to be Car Foundation. We wish both member and the world’s most complete col- every success in new positions former Ford lection of Lincoln-Zephyr litera- in the newly unified Ford North stylist is Buck ture. He and I savored together American operation. Mook, who the history and great presence of Stay tuned, Lincoln lovers! gives us a delightful whimsical the London Lincoln showroom cartoon view of the same 1937 building back when it was still Lincoln Zephyr coupe on the standing; see his article about it back cover. Buck is not only a on page 6. —Chad Coombs

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riving through the modest neighborhood D surrounding the John and Isabelle Fischer home near Baltimore, Maryland, does not prepare you for this splendid home with water frontage and the magnificent car hobby building placed nearby. All this is the result of eight years of intense planning and construction effort by John and Isabelle. It started as a search for waterfront property with space for a dedicated car showcase building. John finally found a house located east of Baltimore in the Essex area, close by his large plumb- ing business. After persistent negotia- tions with the owner, they were able to buy what was then a house with a double by Chad garage, situated on Coombs OneOne Man’sMan’s AdAd CollectionCollection 3 the lincoln link

The neat but unadorned exterior of John Fischer's showcase building (below) belies the extent of the automotive treasures contained within. The building, which measures 30 by 65 feet, houses John's vintage Lincolns and other interesting vehicles, but also serves as a repository for his collection of Lincoln advertising, artwork, signs, and other memorabilia. You can't enjoy it if it's stashed away in a drawer somewhere!

old shade tree finished and painted drywall, just overlooking the like your own home. Four insu- dock and boat lated and carefully fitted steel slips. And, no, the overhead car doors and a cen- slips are empty, tral people door provide access. as John and fam- The electrical wiring is carried ily are not into in exposed electrical conduit, all boats. Maybe beautifully fitted and attached to some day . . . the interior walls, to allow future Only then wiring access without having to could John start tear into the walls. Smart. It is doing something all jewel-like in appearance. The four adjacent narrow waterfront about the hobby building they only windows in this carefully lots with a single crossways lot at had in mind. It took a year and sealed building are in the five the street side and a dock with a half to maneuver through doors. They admit a reasonable six boat slips, on an inlet off Baltimore’s bureaucracy and amount of light during the day, Middle River. ordinances to obtain that pre- but the interior is brilliantly illu- John thereupon hired two cious building permit. He then minated at the flick of a switch. carpenters full time and began to hired and oversaw specialists Yes, there is a small toilet and remodel and enlarge the house in concrete, framing, siding, a telephone line. The building and configure the grounds. They insulation, roofing, electrical is unheated at present, but it moved the kitchen and added and doors, who carried out the retains interior heat in the winter two more garages, all attached to majority of the construction remarkably well, and stays cool the house. They added a second work on the building. The build- in the summer. floor and completely remodeled ing has a conventional wood The building measures 30 the remainder of the house, plus frame structure, with 2"x6" feet wide by 65 feet long, with adding a sun room and exten- uprights in the walls and trusses a 12-foot ceiling. John has a sive decking to the water side of in the rather flat but peaked reason for that 12-foot interior the house, including a separate roof with cupola. The siding is building height and the omis- fenced deck out under a lovely vinyl and the interior walls are sion of windows. Beyond keep- 4 volume IV, number 1

ing out color-fading sunlight, steam cars. He drove a 1909 he wanted maximum wall area White steamer, 1906 and 1912 to display the many Lincoln ads, Not a speck of dirt or a Stanleys, and a 1904 Grout. paintings, photographs, display He also restored a steam-driven signs, models, clocks and memo- smudge anywhere . . . this is Buffalo Springfield roller that he rabilia that he has collected over donated to the nearby Baltimore time. He reasons that all these a dream building for a Museum of Industry. But he are useless unless they are in full returned to his automotive first view display alongside the cars. car collector! love, Lincolns, and has never Understand, this is strictly a looked back. showcase building, not a grungy Chevrolet SSR pickup. All are This building by the Fischers restoration shop. nicely original or restored. All could well inspire similar build- John’s collection of Lincoln are spick and span and start on ings by Lincoln hobbyists who advertisements is particularly the button. All are accessible for are planning to build a suitable interesting. There are well over viewing, notwithstanding the place to display their Lincoln 250 of them, all neatly framed in two cars that are elevated on car cars and all the delightful atten- matching frames and beautifully lifts. There is not a speck of dirt dant memorabilia, including the aligned and mounted on the or a smudge anywhere. Truly, fragile Lincoln advertisements walls. He has been collecting ads this is a dream building for a car that are usually hidden away in for years, specializing in the years collector. dark scrapbooks. The Fischers 1923 through the 1960s. They John has been interested are happy to share their Lincoln are highly visible and provide a in classic cars for some time. treasures and showcase building fitting background for the cars Whereas he has collected with serious Lincoln collectors. on display. This building and the Lincolns for 10 years, he started Like you, perhaps. Call them at cars and wall displays must be with early motorcycles and 410-391-2220. seen to be fully appreciated; they represent a significant amount of planning and preparation as well as plain old painstaking work to produce a display of such com- plexity and quality. The visual impact of the whole building interior is stunning and takes time to be fully absorbed. Oh, and the cars are there, too, all seven of them—except the 1954 Lincoln Capri convertible which is presently in the paint shop. There is a lovely original 1951 Lincoln Cosmopolitan convertible, a 1961 convertible sedan, a 1967 convertible sedan, a 1967 Lehman Petersen Limousine, a 1969 sedan and a 1994 Mark VIII, not to mention the 1996 Grand Sport investment John and Isabelle Fischer spent years in the process of remodeling and enlarging their dream house, with special attention to the design and construction of their jewel-like Corvette convertible. We will showcase for John’s collection of Lincoln cars and memorabilia. Come by and explore not mention the new loaded it sometime! 5 the lincoln link

The London Lincoln Showroom

By Colin Spong In Britain some manufacturers, mounted side lamps, operating such as Ford and Overland, on a London dealer licence plate. ince the earliest times, partially overcame this by assem- Importation was handled by motor anufacturers have bling their cars in Britain from the Ford Motor Company from appreciated the value Canadian-made components, their headquarters at Trafford of the export trade to because Canada was part of the Park, Manchester. Despite the augment their domestic British Empire and enjoyed a small numbers of cars sold, Ford Sbusiness. Benz, Renault and De lower rate of import tax on their printed their own unique bro- Dion exported their products all products. Buick and Ford con- chures for the Lincoln, showing over Europe, Australia, and, to a tinued to use this loophole on right-hand-drive cars and using lesser extent, the USA. American fully assembled vehicles until the “British” English terms such manufacturers were very suc- outbreak of war in 1939. as “tyres.” A brochure dated cessful in the export business, as Lincoln also wished to export 1924 tells us that the chassis their cars were generally more their cars around the world, and cost £1,000 while a limousine robust than their European they seem to have been seri- cost £1,310 . . . all very substan- counterparts, very suitable for ous about it from the very early tial sums at the time. In 1927, the unmade roads of Africa, days. The Lincoln magazine for Lincoln in the USA even pub- Australia and South America. November 1923 contains an lished a brochure entitled “An Many European countries saw article entitled “English Scribes English Opinion of the Lincoln.” the imported cheap American Like the Lincoln,” in which “this It would appear that the impor- car as a threat to the indigenous new make” is described in glow- tation of Lincoln cars continued industry, so they imposed puni- ing terms. The car illustrated at Trafford Park until the closing tive taxes on their importa- is a standard seven-passenger of that plant and the move to tion and annual licence fees. touring car with front fender- the all-new plant at Dagenham 6 volume IV, number 1

in 1931. Distribution was via name suggests, runs west out year after he died. selected dealers in the major of London into the then newly When the war was over, the towns throughout the country. developed suburbs of Brentford country was effectively bankrupt, From at least 1930, the Lincoln and Ealing. Many major compa- and the socialist government of Division, Ford Motor Company nies such as Firestone, Hudson, the time imposed very strict rules address was shown as 88 Regent Trico, Leonard Williams on the export of currency; thus, Street, London, which was (Packard concessionaires), very few cars could be imported. Ford’s swanky London show- Mercedes and Gillette moved A few postwar Lincoln V-12’s rooms. During the 1930’s the into the new factories and offices did find their way to the UK, sales of Lincoln were minimal that were developed along the but they were most likely diplo- due to the high price and the same section of road. The build- matic cars or private imports by generally poor economic condi- ings themselves were all built in individuals who had US dollar tions in the world. the Art Deco style, but almost all funds out of the reach of the With the arrival of the of them have now been demol- government. Zephyr, sales were expected to ished and replaced by nonde- Throughout the 1950’s until exceed vastly those of the K, script modern “boxes.” the 1970’s, Lincoln Cars, Ltd., and it is assumed that Lincoln The Lincoln building was remained the importer of North looked around for suitable new very impressive, with its neon American Ford products and premises. The earliest Zephyr Lincoln-Zephyr signs. I have Australian Fords. As a result of advertising in Britain that I can tried to research the history of this, the company was renamed locate dates from around March the building itself, as it seems Ford Personal Import Export, 1936, but it seems that the car that it was not brand-new when Ltd., finally leaving Brentford in was not generally available until Lincoln moved in. It appears to the late 1970’s and moving back May or June, with the contact have been built in about 1932, to 88 Regent Street. The build- address still at 88 Regent Street. and by 1933 it was the head- ing itself lingered for several more An announcement in The Motor quarters for Armstrong-Saurer, a years, acquiring a hideous mod- (UK) for 1 September 1936 car- short-lived concern headed by Sir ern façade before finally being ries the headline “New Lincoln W.G.Armstrong-Whitworth, who demolished in the late 1980’s. Showroom and Service Depot.” had acquired the UK manufac- Lincoln cars are not generally The text reads, “New British turing rights for the Swiss Saurer sold in the UK today, but they headquarters are being prepared diesel-engined trucks. This con- are available on special order via in extensive premises on the cern existed only until 1937, but major Ford dealers or specialist Great West Road, Brentford, it is not known for how long they US car dealers. They all come opposite the Firestone Tyre fac- resided at Brentford. I was told with left-hand drive, which is tory. The showrooms are already by David Burgess Wise, the for- not acceptable to a majority of opened, and the works and mer UK Ford Archivist, that the motorists; they also have to be service depot opens today. The building was the former Delage modified to pass the govern- recently announced Lincoln- car showroom. ment safety, emissions and “type Zephyr has proved extremely With the coming of war in approval” specifications. popular, hence the necessity of 1939, no more Lincolns were When the Lincoln LS was this special depot. Lincoln Cars, imported, and the Brentford introduced, there were press Ltd., has been formed to act premises became a maintenance announcements that it was to be as sole concessionaires in Great and rebuild plant for military sold in the UK in right-hand- Britain and Northern Ireland, Ford cars and trucks. In addition, drive form, but this never came handling both the Lincoln and Sir Malcolm Campbell, who was to fruition, despite rumours that the Lincoln-Zephyr, and Mr. a director of Lincoln Cars Ltd., it was available in that configura- Andrew Black has been appoint- stored his old racing hydroplane tion in Japan. Perhaps the new ed general manager.” “Bluebird” under a cover in the Zephyr will assist Lincoln once The Great West Road, as the yard; it was still there in 1949, a again in the export markets.Karl Zahm 7 the lincoln link

The Lincoln MKZ

Lincoln Inspires North American Consumers to Reach Higher

By Mike Thomas ing to customers who celebrate so far producing a hit in terms of Article from employee publication FORD the American Dream. sales. To continue the momen- WORLD and photographs courtesy Ford Global Corporate Communications But what, exactly, is an tum, Lincoln made the decision American luxury car? not only to improve the car, but incoln chose the Chicago According to Anne Stevens, also find a new name to go along Auto Show last month executive vice president and chief with the changes. to debut the redesigned operating officer of The Americas, The result is the MKZ, with a 2007 Lincoln Navigator Lincoln customers are “hard- freshened design, new and more and the 2007 Zephyr, working people who are achiev- powerful V6 engine and an all- Lrenamed the Lincoln MKZ. If all ing their dreams. They believe in wheel drive option for 2007. goes as planned, both vehicles, America and they hold dear to “Customer demand for along with the previously intro- their hearts American values.” Lincoln’s mid-size luxury sedan duced MKX crossover vehicle Translated into sheet metal, the has exceeded our expecta- and MKS concept sedan, will vision comes down to understated tions,” said Al Giombetti, presi- solidify Lincoln’s way forward as luxury. “People want refinement dent, Ford, Lincoln Mercury America’s luxury brand. rather than ostentation,” Horbury Marketing and Sales. “We have “People’s attitudes about said. “Lincoln is a luxury car that taken a brand new, well received luxury are shifting and Lincoln doesn’t need to shout. It capti- car and significantly improved is leading the charge,” said Peter vates with a whisper.” it to draw a new generation of Horbury, executive director of Lincolns have captured the customers to the Lincoln brand. North American Design. “This attention of customers, par- Judging by reaction in the show- is an opportunity for Lincoln to ticularly the brand’s entry-level room, customers are clearly reclaim its rightful place in the Zephyr, introduced last year and ready for an American entry-level American luxury market.” luxury sedan.” Like all Ford brands, Lincoln To further attract entry-level is clarifying its identity as part customers, the MKZ’s new of the Way Forward effort. Duratec 35 V6 engine, paired After studying its custom- with a 6-speed transmission, ers’ motivations and attitudes, delivers 250 horsepower and 240 Lincoln focused on its role as the pounds-foot of torque, com- The Lincoln MKX American luxury vehicle, appeal- pared to the current model’s 221 8 volume IV, number 1

horsepower and 205 pounds- The Lincoln foot of torque. Navigator The exterior design expresses Horbury’s concept of understated elegance with new front- end and rear bumper designs, chromed trim at the beltline and on the mirrors, along with interior features such as real-wood trim, electro-luminescent lighting, satin nickel surrounding the controls and the industry’s only THX II certified audio system. Also new for 2007 is AWD, to attract the growing number of customers who want the feature, a number estimated to increase More luxury comes in the form front passenger seats and power to a full 50 percent of the mar- of an extended wheelbase version, adjustable pedals and memory ket by 2012. 14.7 inches longer than the regu- functions. Optional is a power At the other end of the luxury lar model, with an additional 25 liftgate in the rear. Additional segment is the 2007 Lincoln cubic feet of cargo volume. improvements include enhanced Navigator. Entering the market Design elements include a noise dampening, a stiffer frame at time of declining SUV sales, new front grille that extends into and all-new independent rear Navigator competes not by the headlamps, smooth quarter suspension. going for the bulk of SUV buy- panels and chiseled side mirror The Navigator’s power comes ers, but by aiming for discrimi- shells. Power folding running from a 5.4-liter Triton V8, nating American buyers. boards fold out of sight, but mated to a 6-speed transmission, “The typical Lincoln open automatically when one of generating 300 horsepower. Navigator owner is a check- the side doors is opened. Taken together, the Navigator, every-box buyer,” said Raj Nair, Interior features include a MKZ, MKX and MKS concept executive director, Body-on- flow-through center console, address the desire of American frame Vehicles. “If there’s an genuine Dark Ebony or Anigre luxury buyers for more with option, they want it. We set out wood trim, satin nickel accents style, spirit and comfort. “We to offer these demanding buyers on the center stack and chrome want people to know Lincoln more luxury, more features and accents. The cabin includes stan- is giving buyers fresh luxury greater level of craftsmanship.” dard 10-way power driver and choices,” Giombetti said.

The Lincoln MKS

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the price reach of the masses. with a special non-stop run from NOTES ON THE Moreover, it was nimble and eas- Denver to the Chicago World’s ier for owners to drive than the Fair stage on May 26, 1934, to COVER ILLUSTRATION magnificent “big” Lincoln, which a waiting crowd, at an average by the Editor finally disappeared after 1939. speed of 77.61 mph. An estimat- The Burlington Zephyr was ed half million people cheered n During the devastating not the first streamlined train. the train along the way. Depression years of the early That honor went to the Union But the Zephyr was really 1930s, Henry Ford made auto- Pacific’s M-10000, which conceived as a desperate move to mobiles at two price levels. One appeared two months prior to lure passengers back onto trains was the snappy mass-produced the Zephyr. It was a three-car and save money while doing so. Ford V-8, and the other was a riveted and painted steel consist It succeeded on both counts. highly esteemed luxury car, the with a Winton 191 distillate The weight, fuel and mainte- Lincoln, which cost ten times engine. Winton had become nance required of the Zephyr the price of a Ford. Lincoln sales General Motor’s famed Electro- train was less than half that of were falling. Something had to be Motive Division. But the Zephyr the old, dark, steam powered done to save the Lincoln name. came with a 600-hp Winton trains, critical on low revenue Ford President Edsel Ford 201 diesel engine, along with routes. The original three-car convinced his stubborn father, shimmering natural fluted stain- Pioneer Zephyr train set was Henry, to bring a new, upper less steel construction, both a specifically designed for the middle class car to the mar- first in passenger railroading. Burlington’s Kansas City-Omaha ket, priced to compete with With meticulous preparations, route, with a leg to Lincoln, a the Packard 120 and La Salle. the first Zephyr train, number daily round trip of 500 miles. Lincoln Sales Manager Arthur S. 9900, burst into public view It did indeed show a profit and (Hardrock) Hatch suggested was always popular. After long a name for this new Lincoln, service it survives today, fully approved by the Fords. restored, at Chicago’s Museum Hardrock named it after a of Science and Industry. train. And so the seven additional A train? Yes, the name came Burlington train sets in the from the Chicago, Burlington original 9900 Zephyr pattern & Quincy Zephyr, a train that prospered when expanded embodied daring new technol- in size to meet specific route ogy which revolutionized rail needs. In fact, the original travel and gave a discouraged Zephyr train formula was fur- America something they could ther expanded with newer die- understand and aspire to. sel locomotives, sleepers and Perhaps stretching the point dome cars into a whole series a bit, one could say that this of wonderful Burlington trains neat, small, sparkling and com- that entranced travelers until fortable new method of rail the advent of Amtrak. travel was the supersonic trans- So there was good reason port of the day. So, in fact, was for naming that new, small the new Lincoln-Zephyr car. Lincoln a Zephyr. Keep in In its day, it was a sensation. mind that this Lincoln, named It was highly styled in the Zephyr, preserved the Lincoln new streamlined theme, quiet, This famous 1937 magazine ad drew a comparison between the handsome new Lincoln-Zephyr name in automobiles, a rich quick, comfortable; it handled streamliner and its railroading counterpart, the heritage for Lincoln’s new well, and it was almost within Burlington Zephyr. Lincoln Zephyr model. 10 volume IV, number 1

The LMCF in 2006: a Progress Report

bout five years ago, mem- and began publishing an award- continuing parade of valuable bers of the three Lincoln winning twice-yearly newsletter material of historical value. clubs perceived the need named The Lincoln Link. The Foundation’s ongoing for a Foundation that About two years ago, the Foun- projects include living history would be dedicated to the dation learned that the famed recordings, tracking potential vehi- preservationA of the history and Lincoln factory, built by Henry cle donations (when the time is artifacts of the Lincoln Motor Leland in 1917, was in the pro- appropriate), and proceeding with Car, along with the rich heritage cess of being razed. The Founda- the enormous task of digitizing all of personalities, model creation, tion Chairman thereupon sought that printed matter. manufacturing, usage, and social approvals for the removal and The Foundation goes from impact surrounding Lincoln cars. preservation of the Lincoln name strength to strength, thanks to the The group was organized limestone blocks from over the quality of its leadership and enthu- and incorporated in the State of main doorway and organized siasm of its members. Join us. Michigan as a non-profit entity the removal, transport, clean- 2006 Officers by senior hobbyists and industry ing, mounting, presentation and of the Foundation: officials who elected Trustees and funding of the blocks. They were Chair: Jack Eby operating officers. The Board of unveiled by the Foundation’s Jack President: Jerry Capizzi Trustees meets twice per year, Eby and Lincoln Mercury Presi- Executive V.P.: Earle Brown including one General Members dent Darryl Hazel on May 22, V.P. Treasurer: Jack Shea V.P. Secretary: Tom Brunner meeting. 2004. V.P. Publications: Chad Coombs The Foundation sought and In 2005, the Foundation pub- V.P. Technical Affairs: Dick received 501(3)c tax-exempt status lished a Catalog of Lincoln Adver- Hopeman from the U.S. Internal Revenue tisements for Lincoln models L 2006 Committee Assignments Service, which carries the responsi- and K, 1920 through 1939. This Executive Committee bility of disseminating information was sent to members of both the Officers and Committee Chairs to the public. Foundation and the Lincoln Own- Acquisition/Archive Committee An early and ongoing project er’s Club. The catalog contains Jerry Capizzi (Chair) is to identify, collect, preserve some 3000 listings and is primarily Earle Brown, Jack Eby, and make available for public use the work of Zeb Conley and Karl Dick Hopeman all manner of Lincoln material Zahn, with additions from the Collection Disposal Committee published by the manufacturer, membership. Jerry Capizzi (Chair) Presidents of Lincoln Clubs including repair, maintenance and During 2005, the Foundation servicing manuals and documents, negotiated with the highly Library Committee Chad Coombs (Chair) owner’s manuals, advertisements regarded Library of the 60,000- Jerry Capizzi, Jack Eby, and promotional literature, and member Antique Automobile Dick Hopeman the like, starting with the period Club of America as a repository Nominating/Elections Committee of 1920–1948. Early on, the for Foundation donations. The Earle Brown (Chair) Foundation made the decision to Library will organize, identify and Bob Anderson, Chad Coombs use the latest digitizing technology preserve Foundation material, and Publications Committee in preserving and disseminating is now providing complete library Chad Coombs (Chair) this material, and has pioneered services in presenting this informa- Jack Eby aspects of this usage. tion to the public. Much material Technical Committee Dick Hopeman (Chair) The Foundation sought and has now been donated and pro- Jack Eby received license approval from cessed into the library, including a Finance Committee Ford Motor Company to use Ford large lot of material from the Lee Jack Shea (Chair) intellectual property embodied in Kollins estate plus the remaining Jerry Capizzi the Ford publications. personal effects of famed Ford Membership and Fund Raising The Foundation adopted a logo auto stylist Bob Gregorie and a Executive Committee 11 the lincoln link

letters

A comparison of the art used in Lincoln’s magazine ads with actual photographs ear Editor, reveals some romantic exaggeration to make the car appear longer, sleeker, and more I read with great inter- powerful. Compare reality and fantasy with the 1941 Lincoln-Zephyr convertibles est the “Collecting Auto shown on this page and the 1946-’48 Lincoln sedans on the facing page. D Ads” article in the Fall, 2004, issue of The Lincoln Link. Like you, I love old automobile advertisements, especially Lincoln ads from the ’30s and ’40s. My modest collection includes some really neat ads of that period. After reading your article, I took them all out and looked through them for the umpteenth time, and it struck me that there is much more going on there than just a rendering of a beautiful car. Many of these ads illustrate how the dramatic streamlining of the Lincoln Zephyr cars, for 12 volume IV, number 1

example, was “enhanced” by the artists who created them. The fun in collecting ads, of course, is to peruse them again and again until they become old friends. I soon realized that the long hoods and the massive car size, compared to the diminu- tive size of the passengers, were not quite exactly real life, even though they are the stuff of dreams. It is obvious that the purpose of these ads was to sell cars, and the sales department no doubt instructed the artists to make that hood longer and show the car powerfully sweeping up a mountain road, as well as to make the car owner proud when he parked at the country club. I hoods really look to be long and am told that color photography the car looks low to the ground, was expensive and time-consum- and the tiny people make the car ing in the ’30s and ’40s, and look massive (lots of automobile having a skilled illustrator pro- for the money)—and look at that duce a rendering to flatter a car’s gorgeous thing power up that lines was quick and cost-effec- mountain road! That’s the sizzle, tive. A good image is more pow- folks, that helps sell the steak! erful than a thousand words. I love the Lincoln Motor Car Shown here are a couple of Foundation! Keep on doing Zephyr ads that show distorted great things. car proportions. But aren’t they —John L. Sweet IV delightful ? Part of the appeal of these glorious period examples of automotive art is that the engine 13 the lincoln link

Meet Your Trustees ■ The Lincoln Motor Car Foundation was founded and organized by Lincoln enthusiasts who entirely volun- teer their services. None of the Foundation Trustees and Officers are paid in any manner. They are senior people in the hobby and in the industry, with a wealth of experience and ability to bring to the Board of Trustees. obert J. Anderson has been from 1958 to 1981. He also homas W. Brunner was a trustee of the Lincoln ran a lively commercial hard- recently elected secretary R Motor Car Foundation ware business, now wound T of the Lincoln Motor Car since its inception. down to appearances Foundation. He comes to the He comes to the only at the Carlisle and Foundation with a rich 30-year Foundation with over Hershey meets. All background in vintage Ford four decades of experi- along, Bob has collect- products and clubs, starting ence in vintage Ford ed early Lincoln lit- with Fords and the Early Ford products and Lincoln erature and dabbled V-8 Club. He owned first a clubs. He joined in Lincoln parts. restored 1939 Ford convertible both the LCOC and Bob married Pat, coupe, then a 1934 Ford cabrio- the LZOC in 1968, a local Houtzdale let, both with rumble seats. In and has served on lady, more than 50 1988, he met Jerry Emery, who Bob Anderson the boards of both years ago. They have introduced him to the Lincoln- clubs. Bob is also a long-term three children, of whom Bobby, Zephyr Owners Club and a member of the CCCA and the oldest, often helps Bob with new group of Lincoln enthu- AACA. the restoration and manage- siasts. Accordingly, he slipped Several interesting Lincolns ment of the cars. He is married, into Lincolns, starting with an have passed through Bob’s lives in Houtzdale and works early 1938 Zephyr convertible custody, and several remain. in developing natural gas wells. coupe and progressing to a 1938 Chief among these is the 1939 Todd also lives in Houtzdale Zephyr convertible sedan. That Lincoln Continental prototype, and works for the University of car was restored to 100-point which Bob restored to a high Pennsylvania. Nanette lives in condition and won many awards. standard and has received much Florida and is a pharmacist by He ultimately sold it because, acclaim at shows and in print. profession. Bobby and Nanette, as he explains, it was simply too Bob also owned for a time the too, are members of the nice to drive on a regular basis. 1939 Zephyr convertible sedan Foundation. In the same time frame, Tom which helped inspire the forma- Wearying of snow and cold acquired a 1942 Lincoln-Zephyr tion of the LZOC while in the weather, Bob and Pat have convertible coupe, which was hands of John Yount. In addi- wintered in Florida since also restored to a high stan- tion to the ’39 Continental, he 1981. While there, Pat dard. He is so entranced currently has a 1941 Lincoln was instrumental in with 1942 Lincolns that Custom Limousine and a 1940 their becoming close he recently bought Continental cabriolet. Other friends with the widow another one—an origi- interesting cars with Bob are a of Bob Gregorie, and nal 1942 Zephyr sedan, 1946 Ford Sportsman, a 1960 the Andersons were previously owned Thunderbird (since new) and a able to arrange the by Harold Zulick, 1957 Thunderbird. donation of Bob which he enjoys In Houtzdale, Pennsylvania, Gregorie’s remaining driving. Tom also Bob owned and operated the personal effects to owns a rare 1940 family department store business the Foundation. Tom Brunner International sta- 14 volume IV, number 1

tion wagon and a 1936 Mullins founding member and cur- and a 1938 Model K Brunn trailer, both restored to original rent president of the Lincoln Semi-collapsible Cabriolet, plus a condition. AMotor Car Foundation is 1937 K LeBaron Sport Roadster, Tom has flourished in the Gerald A. Capizzi, but please a 1939 K Willoughby 5-pas- Lincoln old car culture, serv- call him Jerry. He grew up senger Sport Sedan, a 1942 ing as a director of the LZOC in the shadow of Henry Continental Cabriolet and Western Region and recently Ford, who frequently a 1951 Cosmopolitan becoming treasurer of the visited the Edison Convertible. Two full- LZOC. Institute in Greenfield time and long-term By profession, Tom is a law- Village, where Jerry employees and two yer, earning undergraduate and attended grade and part-time employees law degrees at Northwestern middle school. manage and restore University. He also holds an After high the cars. MBA from Indiana University. school, Jerry Jerry participates in He practiced law for 32 years in earned a mechani- about twelve national the Indianapolis area, retiring in cal engineering shows and concours 1992 after 25 years with the Eli degree at the Jerry Capizzi events annually, and Lilly pharmaceutical company. University of has won numerous He then moved to Arizona and Michigan. His first job was with “Best in Show” awards for his continued his interest in vintage a fastener company that sup- cars. He is a member of the Lincolns. plied the aerospace industry. In LCOC, LZOC and LOC clubs, The Brunners have two chil- 1966 he moved to Chicago to and has built up an extensive dren. One married son, Rick, work for a fastener company library of literature in support of designs lighting fixtures in supplying the auto industry. In his cars. Louisville, Kentucky, and has the mid ’70s he formed his own The commitment of the one child. The other son, Jim, company, which today produces Cappy Collection is to Give The lives in Indiana. A guitar major stampings, springs, cold headed Automotive Past A Future. with a master’s degree in music, and screw machine parts, as Jerry and Jack Eby were he teaches music and serves as well as electronic assemblies and instrumental in securing and a church music director. Tom’s components for most of the organizing the large amount wife, Joan, holds a Ph.D. from automotive OEM, Tier I and II of Lincoln material from the Arizona State University and manufacturers in North America. Lee Kollins estate for the teaches elementary education at The company has manufacturing Foundation. the University. Her mother is facilities in three U.S. locations, Jerry’s father, I.A. Capizzi, 92, and has moved into the same as well as joint ventures in India was general legal counsel for community. and China. the Ford Motor Company in Tom is enthusiastic about the Jerry has been collecting the 1930’s and 1940’s and work of the Foundation and and restoring cars since 1970. served as personal attorney to its potential for enhancing the The Cappy Collection con- Henry Ford. Jerry and his wife, Lincoln brand. Welcome aboard, sists of over 75 Ford Motor Carolyn, live in the Chicago area Tom! Company products includ- and winter in Orange County, ing Thunderbirds, Fords, California, near his mother. Edsels, Mercurys, trucks, and a Pantera, but latterly emphasiz- ing Lincolns. These include a breathtaking 1937 Zephyr coupe

15 Founder William Clay Ford, Sr. Trustees Robert J. Anderson Earle O. Brown, Jr. Thomas W. Brunner Jerry Capizzi Chadwick A. Coombs John T. Eby Jerry L. Emery Al Giombetti Dr. Richard J. Hopeman John S. Juratovic Vaughn Koshkarian Lee H. Miskowski H. Gene Nau Dr. David W. Roycroft N.M. “Nubs” Schactner Jack E. Shea John J. Telnack Russ Upton Lifetime Members Nanette Anderson Mr. & Mrs. Robert J. Anderson* Robert J. Anderson, Jr. Alan S. Berg Joanne M. Bernardon Bob Boos* Earle O. Brown, Jr.* James Robert Brown Jeanne Brown Thomas W. Brunner Charles M. Cawley Jerry Capizzi David L. Cole Harold Doug Courtney Michael C. Cunningham Richard I. Davis C. Joel & Suzanne S. Dickson Michael D. Dingman Betsy T. Dingman Patrick M. Dingman David R. Dingman Chris W. Dunn* LINCOLN FOUNDATION MEMORIAL DONATIONS James I. Dunne Elizabeth L. Eby In memory of Al Bonlie In memory of In memory of Elmer J. Rohn John M. Eby Steve & Beckey D’Ambrosia Thomas R. Groden, Sr. LCOC John T. Eby Leon B. Flagg Ed & Christine Gray John J. Groden Marilyn Rohn William Jake Fleming* Jerry & Evelyn Horn In memory of In memory of Bernie Wolfson William T. Gerrard Joe & Carol Sherlock Keith H. Gornick Barney B. Hightower David M. & Norma F. Blum Gordon D. & Virginia D. Kris J. Sundberg LCOC Midwest Region Hubert & Dorothy Vaughn Harbuck Frances & Maurice Willyard Darryl B. Hazel In memory of In memory of Carl H. Yoho Judith A. Herrmann In memory of Sylvester (“Hank”) G. Pittman Marsha Y. Turner Gordon A. Jensen Jack & Betty Carpenter Vesta B. Pittman Jack Juratovic Earl & Margaret Carpenter Allan Kammerer In memory of Walter P. Rhea Ralph R. Keller III In memory of Buzz DeClerk Vaughn A. Koshkarian LCOC Ed & Hazel Lacey LCOC Wilma Lenz C. Manley Wendell Mathis Douglas W. Mattix ■ THE LINCOLN LINK is the official newsletter of The Lincoln Motor Car Heritage Museum and John R. McNabb Research Foundation, Inc., 565 Haverhill Road, Bloomfield Hills, Michigan 48304. Opinions Allen R. McWade James G. III & Joan M. Milne expressed herein do not necessarily represent or reflect Foundation policy. Newsletter contribu- Lloyd E. & June M. Pearson tions should be sent to: Chadwick Arthur Coombs, Editor, 7482 Kennedy Road, Nokesville, Virginia David Petit Dan Pfeiffer 20181. Vesta B. Pittman David & Elizabeth Roycroft ■ Earlier issues of The LINCOLN LINK are available as back issues. Price is $4 each, postpaid. Glen D. Roycroft Stephen F. Sauer Contact the editor. Jim Schmidt Jack E. Shea MEMBERSHIP IN THE LINCOLN MOTOR CAR FOUNDATION Charles A. Steward Charles E. Taylor II Membership categories: $25 Annual; $100 Annual Sustaining; $1000 Annual Corporate; $1000 Roy & Jeri Thorson Lifetime (or four payments of $250); Memorial ($500 minimum, please provide name of honoree). Russell Upton* Craig M. Watjen Send your name and a check to: Cornerstone Registration Ltd., P.O. Box 1715, Maple Grove, Alan S. Whelihan* MN 55311-6715, or call 866 427 7583 and pay by credit card. Contact them by e-mail at Carl A. Wolf Carolyn Wolfson [email protected]. Tim & Billie Yeomans Robert W. Young *Lincoln vendors supporting the Foundation through lifetime membership