The LINCOLN LINK LinkingThe together LINCOLN all elements of the lincoln motorLINK car heritage

IN THIS ISSUE 3 In the Nick of Time: Lincoln Stonework Rescued and Unveiled 10 Moving the Lincoln Plant to Wayne Darryl Hazel, vice president of Ford Motor 12 A Capable Home Company and president of Lincoln-Mercury, speaks at the May 22, 2004, unveiling of the for Our Collection Lincoln name limestone blocks, rescued from the former Warren Avenue Lincoln plant. 14 Collecting Lincoln Ads

published semi-yearly Volume II, number 2 • fall, 2004 One comes down, one’s on the way— . . . The [Detroit Edison] company did help history buffs salvage huge blocks from the façade that spell L-I-N-C-O-L-N . . . .­ The land of Lincoln ■ Section of Lincoln Motor factory preserved at Jerome-Duncan museum.

. . . “We had originally offered to store it but it later turned out that the Foundation expressed interest in storing them so people could see them,” [Duncan] said. “Out of that grew the concept for what I call the 'Lincoln Phone call saves historic sign Courtyard,' that people can visit on by Phil Skinner Thursdays and enjoy a big piece of history of . . . Mike Skinner was met with the news that the building the Lincoln Motor Car Co. . . .” was set for demolition within the next few days. . . . TheThe PressPress WasWas Interested...Interested...

preservation connection lincoln lore reset in stone Car dealer's display recalls the beginning . . . “Things like this are a manifestation of our Eby estimated that it took more than $50,000 worth past, and it's difficult to explain our story to of donated labor to remove the stones and assemble young people without this type of thing to show the new exhibit—and a little bit of luck. . . . them,” [Jack Eby] said.

Lincoln’s heritage of Factory Facade Key Element of Ford Marqueʼs History ­elegance is carved in stone Duncan Museum Adds Lincoln Piece J. Smythe . . . But before the wrecking ball could strike, a group of Lincoln . . . In 2002, the Foundation found unexpected and enthusiasts and local business leaders saved the piece of the willing partners in preservation when members of the facade that spells “Lincoln.” . . . Detroit business community—many of whom donated their time and expertise—came together to save the Lincoln stonework, a defining symbol of Americaʼs industrial heritage. . . . 2 volume II, number 2

Ford Motor Company Vice President Darryl Hazel (left) and Lincoln Motor Car Foundation Chairman John T. Eby unveil the rescued LINCOLN limestone blocks in a special ceremony on May 22, 2004, at Jerome-Duncan Ford, Sterling Heights, Michigan. In the Nick of Time! he “lintel” stonework of Lincoln automobiles that were the entire Lincoln administration the Leland-built Lincoln carefully posed for a portrait in building, taken of the assembly Warren Avenue plant, front of this famous doorway to of people gathered on that grey positioned over the front the administration building of February morning in 1922 to entrance, was saved just the Lincoln plant. Five of these witness the sale of the Lincoln Tbefore the whole facility was blocks carried the Lincoln name Motor Company to Ford. This razed, as described by John T. and two flanking blocks were weatherproof photo montage Eby in the previous issue of The carved with decorative oak leaf and the limestone blocks Lincoln Link. Nicely cleaned and clusters. This is a durable and are placed mounted on purpose built heavy exquisite memento of an era of out- wooden frames, these historic achievements and of purposeful limestone blocks were intro- men who built precision Liberty duced to the public during a aircraft engines and high qual- presentation on May 22, 2004. ity automobiles over a 35-year The honored name of period.­ LINCOLN was carved into these The limestone blocks are blocks and appeared in the hun- now positioned in front of a A celebratory dreds of photographs taken of very large photograph of handshake 3 the lincoln link

Dick Duncan (far right) with Darryl Hazel and Jack Eby at the unveiling of the LINCOLN name blocks at his Ford dealership, May, 2004. Dick Duncan, Serving People

ichard J. Duncan is a hard work, the dealership pros- has served as president of his custodial member of pered to a degree beyond Dick’s Lions club, is a partner in the the preservation team wildest dreams. This dealership New Utica organization, was who saved the Lincoln is the top Ford dealer in cofounder of the local Chamber name blocks from the Michigan and has been the sec- of Commerce and president of Rold Lincoln factory front door. ond largest Ford dealership in the Detroit Auto Dealers He created a suitable interim the nation. Larry Jerome passed Association. He is also a retired home for the public display of away in 1971, but Dick retains trustee of the National these historic blocks and helped the Jerome name in memory of Automotive History Collection in countless ways during the res- the man he admired so much. and board member and past cue operation. The blocks are Dick retired in 1995 and president of the Utica Schools positioned next to Dick’s own turned over the dealership oper- Foundation for Educational private museum and restoration ation to daughter Gail. He then Excellence. Dick helped this workshop at his Jerome-Duncan spent more time with his hobby foundation raise $250,000 for Ford dealership in Sterling cars, developing a storage and classroom programs and scholar- Heights, Michigan. restoration shop at the dealership. ships. He is so admired and Dick appreciates Ford Motor This grew into a small museum respected by the Utica District Company lore, having been born of 25 cars and much Ford mem- School Board and teaching staff in the Ford Hospital and grow- orabilia called Memories, Ford that in 2002 a large new elemen- ing up near Oakwood Avenue in History Collection. A yearly swap tary school was named after him. Dearborn, in the shadow of the meet and several monthly car He regularly visits “his” school. Ford airport and the mighty club meetings are held there, Dick and Barbara have two Rouge plant, and riding in the and the museum is open to the sons and two daughters and five family Lincoln Zephyrs. After a public every Thursday. In 2001, grandchildren, all girls. They live stint in the Navy, Dick studied Dick won the “Friend of Ford” in the quiet country near Mechanical Engineering at the award from the Henry Ford Rochester, Michigan, 30 min- University of Detroit and started Heritage Association, to honor utes from the dealership. The with a Ford dealer in 1947 his work with Ford old car clubs family all live nearby. Dick’s under a co-op program. In and in preserving Ford history. exemplary life has been one of 1956, he teamed with veteran He is a member of the Lincoln service to family, church, com- Ford dealer Larry Jerome to start Zephyr Owners Club and the munity, customers and friends. the Jerome-Ford dealership in Lincoln Continental Owners The Lincoln Motor Car Utica, Michigan. Twelve years Club and is restoring a 1940 Foundation is enriched and hon- later, Dick built a new facility Lincoln Zephyr Continental. ored by Dick Duncan’s continu- two miles down the road on a Always concerned with com- ing friendship and his efforts to 20-acre plot in Sterling Heights munity well-being, Dick has help preserve the rich heritage of Township. This was the right long been active in the St. Ford Motor Company products location, and, with time and Lawrence Catholic Church. He and traditions.­ 4 volume II, number 2

doors at the Jerome-Duncan opportunity to be a part of this reminds us that people from Ford dealership in Sterling fine effort to preserve a signifi- many walks of life find common Heights, Michigan. They are at cant piece of Lincoln history, value and resonance in saving a the rear of the dealership, adja- and invited everyone to enjoy piece of the past for posterity. cent to the Old Garage, a the moment and the museum. Many volunteered time and delightful small museum and res- Jack Eby then introduced resources to rescue part of a toration shop that serves the old- Darryl Hazel, President of building that changed the way car hobby needs of Richard J. Lincoln Mercury. “The major the world viewed cars in the (“Dick”) Duncan. Popular as a support for the Foundation early 20th century. Lincoln cars meeting place with local old-car comes from Lincoln Mercury,” signaled a shift from utilitarian enthusiasts, the museum is open Eby noted. “It is the history and transportation to a reflection of to the public on Thursdays. You heritage of the Lincoln motor personal style and self-expres- can drive to the Jerome-Duncan car that the Foundation labors to sion. Luxury and elegance were dealership, ask for directions to preserve, celebrate and dissemi- the Lincoln’s hallmarks. the museum and view these nate. Our most important and “Today’s and tomorrow’s famous Lincoln name blocks, consistent cheerleader is Darryl Lincolns will be the collectibles and even photograph your own Hazel, President of Lincoln of the future. The Foundation, car with the photo mural as a Mercury.” along with collectors and histori- backdrop. Mr. Hazel took the rostrum. ans everywhere, illustrates the The rescued Lincoln blocks “On behalf of the Ford family, passion Lincoln has inspired over were unveiled by Lincoln Mercury Ford Motor Company and the years, and each one of you Division General Manager and Lincoln Mercury, I offer special contributes to that. We are grate- Ford Motor Company Vice thanks to the Lincoln Motor Car ful for the efforts you put forth. President Darryl Hazel, and John Foundation,” he said. “We Continued on page 7 T. (“Jack”) Eby, Chair of the appreciate the tireless work your Below, major players in the stone Lincoln Motor Car Foundation. volunteers do to keep the lore drama: from left, Joe Michael*, Tom During the brief ceremony, Jack and legend of Lincoln alive. Wickersham*, David Roncelli*, Steve first introduced Dick Duncan, “I think the preservation of Messina of Messina Trucking, Paul who warmly welcomed the this stonework tells us as much Day*, Wendy Day, Ray Rajpore*, group. Duncan told us that he and about the present as the past. It Gary Roncelli*, Don Measle*, Thomas Moore of Dennco Construction, and his dealership were proud for the Mark Phillips, Sr., of Banner Sign Specialties. (*Roncelli, Inc.)

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Darryl Hazel: Lincoln-Mercury Leader

arryl B. Hazel was just A quick learner, he was first trucks occupy a specially built one credit hour shy of a assigned to Lincoln Mercury as room of their own. doctorate degree in an analyst in the New York For Hazel, the miniatures also Economics from North­ District Sales Office and rapidly serve as inspiration. They’re a western University when moved through the ranks of constant reminder of the vision, Dhe decided the insular life of aca- sales, marketing and product teamwork and tenacity required demia and theory was not for development. Hazel joined Ford to accomplish greatness. His him. He wanted to find out Customer Service Division in deepest satisfaction now comes what made people tick in the 1999 and was promoted to vice from recognizing the achieve- real world instead. Hazel found president in 2001. In 2002, he ments of dedicated Lincoln Ford Motor Company to be the returned home to Lincoln Mercury teams who take vehicles perfect proving ground for test- Mercury as president. from possibilities on paper to ing his newly learned assump- As an African American, gleaming realities in showrooms. tions about the marketplace. Hazel often broke new ground That incredible process affords That was 1972. Now, 32 as he ascended the corporate Hazel an ongoing education— years later, Hazel’s practical edu- ladder. He believes success stems especially as the auto industry cation at Ford has included directly from cultivating perse- confronts its most accelerated experiences in almost every facet verance and a keen ability to period of change. He encourages of the automotive business—and acknowledge obstacles and trans- every employee to be a “contin- he’s had an opportunity to study form them into opportunities. ually improving student of the human behavior on a daily basis. When Hazel invites colleagues to business.” “get out of their comfort zone,” At home, Hazel has imbued the advice comes from a lifetime his children with a healthy of constantly challenging the respect for education, too. He status­ quo. and his wife Sheila are busy As a young man, Hazel monitoring the progress of a son stretched his own boundaries at the University of Michigan through cultural explorations Law School and a daughter at around the world. The souvenirs Yale. Chalk it up to genetics: he’s treasured over the years Hazel’s mother taught in the have become an impressive col- New York City school system for lection of both primitive and 35 years, and, as he says, “That’s classical art. Not surprisingly, real work.” he’s also nurtured a passion for automotive design, and his office is brimming with colorful models —mostly Fords, of course. At home, the small-scale cars and

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“Lincoln has a revitalization were attracted to Detroit: Henry plan for today’s products, and it Leland from Connecticut and is time that we at Lincoln Henry Ford from Greenfield reached out for more involve- Township, just outside Detroit. ment with enthusiast clubs and Henry Leland commercialized organizations. I do appreciate precision machining and created your time, energy and enthusi- the masterful Lincoln automo- asm for Lincolns and I can bile. Henry Ford revolutionized assure you that it is shared by personal transportation, agricul- the people that work on the tural and air travel. Fate decreed Lincoln brand today, whether that Leland’s cherished car and they be in manufacturing, prod- factory would go to Ford. uct development, or sales and “The saving of the stonework marketing. was a labor of civic and historic “With that, Jack, let’s see duty willingly assumed by many what is under this tarp!” in this audience today and it is At that point, Darryl Hazel those to whom we wish to and Jack Eby pulled back the express our gratitude. Something tarpaulin and exposed the neatly like $50,000 worth of work has arranged blocks of limestone, been donated to this project. their first public appearance since “Let me start with Mike removal from the former Lincoln Skinner, President of the Henry plant administration building. Ford Heritage Society. He discov- Amid applause and cheers, it was ered that the buildings were being obvious the audience appreciated razed, and contacted DTE to see the moment, the significance of if the stonework could be saved. the rescue of these limestone “To DTE, who endorsed blocks, and the efforts that donating the stonework; brought them to this setting. Homrich, the demolition con- Jack Eby returned to the lec- tractor, who actually owned the tern to add some historical per- buildings and who are the spective. “[Eighty years ago,] donors of the stonework; and South­eastern Michigan . . . was a Rich Voytovich of Ford Motor yeasty mix of the Wild West, the Company, who encouraged and Gold Rush, and the Silicon promoted the effort, thank you! Valley of the 1990s,” said Eby. “Ideas are great, but making “New industries were being born: ideas happen is even greater. To thousands of companies were the doers, we are truly grateful. being formed, going bankrupt “First, Gary and David and being reformed. Fortunes Roncelli jumped right in and were made and lost. . . . Two provided general contracting and important men in the history of all of the continuing glue that the global automobile industry held the project together. Gary

At right, faces at the Lincoln stonework unveiling. From top: Jack Eby, Chairman, Lincoln Motor Car Foundation, with Jerry Capizzi, LMCF President; Mark Dietiker, the Western Waterproofing technician who cut the blocks from the Lincoln building; Dr. David L. Lewis, author and Ford historian, with friend Henry; LMCF officials Dr. Richard J. Hopeman, Earle O. Brown, Jr., and Dr. David W. Roycroft; and Dr. and Mrs. Dale Shaeffer. 7 the lincoln link Two generations of Lincoln lovers, Don and Andy Hotten, with Greg Bilpuch’s 1930 Lincoln L touring car.

volunteered, ‘Whatever we have is yours to use.’ “Dick Duncan, who said, ‘Whatever you need or can’t get done, we’ll do.’ “Western Waterproofing said, ‘We’ll carefully cut that stone down and transport it for you.’ We may have immortalized Mark Dietiker’s red plaid shirt. (See the cover of our last issue of The Lincoln Link.) “Mark Patrick of the Detroit Public Library donated the Left: Greg Bilpuch, editor of the Lincoln Owners Club’s photographs.­ Fork & Blade, was in atten- “Steve Messina volunteered dance with his wife Sandy. to help with the remedial work for the display. “Mark Phillips of Banner Sign: ‘This is such an interesting project, we’ll donate the display at cost just to show what we can do.’ “Dennis Pomante of Dennco Construction: ‘Let us provide Right: LMCF trustees Lee some carriages to protect the Miskowski and Vaughn stonework.’ Koshkarian engage in ani- mated discussion of Dick “In addition to the in-kind Duncan’s museum of Ford generosity of so many friends of cars and memorabilia. this project, some cash is always needed, and that was provided by Bob Anderson, Earle Brown, Jerry Capizzi, Tom Gerrard, Doug Mattix, Allen McWade, David Roycroft and the Foundation. “To all of these good friends and all of the others who helped in large and small ways, thank you for being a major part on preserving a tangible part of our rich history. And thank you all for coming this afternoon to cel- ebrate the preservation of these artifacts.”—by the editor

Celebrating the Lincoln stonework unveiling are, from Photo credits: Ford Motor Company, John T. Eby, Vaughn Koskarian, Rick left, Chadwick A. Coombs, LMCF vice-president, secre- Linder, AACA Library and the Editor tary and editor; Earle O. Brown, Jr., LMCF executive vice-president; Richard J. Duncan, founder of Jerome- 8 Duncan Ford; Robert J. Anderson, LMCF trustee; Rocky Romeo; and John T. Eby, LMCF chairman. volume II, number 2

■ There were a number of milestone Lincolns on display at the unveiling of the Lincoln stonework. Pictured here are most of them. 1921 Ford Model T coupe, the five millionth Ford, owned by Richard Duncan 1930 Lincoln L Model 177 seven-­ passenger sport touring, 79 made, owned by Greg Bilpuch 1932 Lincoln KB Model 241 five-­ passenger Dietrich convertible sedan, 20 made, owned by Ford Motor Company 1933 Lincoln KB Model 267-B two-passenger LeBaron convertible roadster, 37 made, owned by Rocky Romeo 1937 Lincoln K Model 363-B LeBaron convertible sedan, 12 made, owned by Raymond Flynn 1937 Lincoln-Zephyr coupe, Model 720, 5,199 made, owned by Jerry Capizzi 1940 Lincoln Zephyr Continental cabriolet, 350 made, owned by Jim McDonald 1948 Lincoln Continental cabriolet, approximately 600 made, owned by Rocky Romeo 1950 Lincoln Cosmopolitan Sport Sedan, 8,341 made, owned by Vaughn Koshkarian 1956 Lincoln Continental Mark II, 2,556 made, owned by Vaughn Koshkarian 1971 Lincoln Continental Mark III, 27,091 made, owned by Jerry Capizzi 1979 Lincoln Continental Mark VI, 75,939 made, owned by Richard Duncan 1998 Lincoln Continental Mark VIII, 14,357 made, owned by Earle Brown ■ Jerry Capizzi brought his Lincolns from Chicago in his 2001 Ford F650 Supercrewzer with Featherlite Custom ’53 trailer­, shown here, emblazoned with the logo of the Cappy Collection: A Family of Fine Cars.

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Moving the Lincoln Plant to Wayne ■ The old Lincoln plant at Warren and Livernois Avenues in Detroit In this photo from the Detroit Free Press, —the original setting for the Oct. 26, 1950, surveyors run lines for the LINCOLN stonework recently new Lincoln-Mercury plant while volunteers work feverishly to bring in the 5,000 saved from destruction—was the bushels of the last corn crop. birthplace of Lincolns built from 1921 through 1952. Why did the Lincoln factory move to Wayne, Michigan, in 1952? Rick Linder offers this remembrance of the man whose vision brought about the momentous move.

y father-in-law, Lawrence F. Hill (1911-2003), was employed at the Lincoln plant follow- from their Dearborn home to of town, on the south side of the Ming World War II as assistant the plant to pick up Dad on days Michigan Central railroad tracks. comptroller. Larry had been a when Mom needed the car. The land was part town dump, civilian employee of the Army With the appointment of the part second-growth forest and Air Force during the War with Whiz Kids to various leadership included four small rental homes. an office in the Ford Rotunda positions and the eventual trickle- Larry joined the Wayne on Shaefer Road. His job had down reorganizations (which Chamber of Commerce and was been in accounting, processing included the firing and replace- soon serving as secretary. He and payments to Ford for the B-24 ment of the comptroller above Hutcherson recognized that bomber contracts. At war’s end, him), Larry concluded that it their community would enjoy his hiring on with the Ford was time to leave. great prosperity if a Ford plant Motor Co. seemed a natural He founded the Hill Book­ could be located there. Their career step. keeping Service on Michigan contacts at Ford told them that My wife, Susan, remembers Avenue in downtown Wayne, the company needed to update visiting her dad at the Lincoln Michigan. One of his first clients their production capacity in plant with her mom. This long- was the local Lincoln-Mercury order to build new Lincoln- ago memory is a bit fuzzy: she dealer, Bob Hutcherson, whose Mercury designs already on the was initially four, maybe five showroom was two doors east. boards. years old, and the time frame Hill Bookkeeping was a suc- Wayne had all the prerequi- was the late 1940’s. Some things cess. Larry bought property west sites Ford would need: are quite clear, however: walking • A qualified workforce, up those formal entryway steps trained technically either by mili- and through the huge, heavy tary service or war materiel con- front door. The family had only tracts executed at home in the one car when she was in kinder- “Arsenal of Democracy.” garten, a Lincoln Cosmopolitan. The Lincoln Capri was produced at the • Access to major transporta- Later they had a Lincoln Capri. Wayne plant. The Hill family drove tion facilities. The War had built She and her mom would drive one, too. the east-west Detroit Industrial 10 volume II, number 2

Highway, Detroit to Willow plant construction along. ■ Larry Hill was a big man, a Run, and immediately available Finally harvest day arrived: strong man. He stood six-feet- was U.S. 112 (now U.S. 12). October 25, 1950. A Detroit one and weighed 215 pounds, Two mainline railroads criss- Free Press photographer with a barrel chest crossed in town. Further, there captured (in the same and a confidence were two area airports, Wayne shot) volunteers in mid- about him that County (now Metro) and the harvest and surveyors made him seem then much-larger Willow Run plotting the plant site. even larger. In his Bomber Plant field. Participants included high school days, • Convenience to Ford’s businessmen, the Wayne he had been a engineering labs and related High School football track star, nick- manufacturing locations. Dear­ squad, and even a doc- named “Speed.” In born was just nine miles east. tor, who worked a cou- the early 1930’s, • Availability of a large, ple of hours in the field, he played football contiguous “greenfield” (actual- took time out to per- for the University ly cornfield) site. form two operations, of Michigan. When So Hill and Hutcherson cre- and returned to help I knew him, he ated a proposal for an assembly with cutting and loading. was a hunter and fisherman. plant on the Stellwagon Farm The first car off the Wayne Well-organized and well-liked, across the tracks from Larry’s Plant line was a 1953 Mercury he was a regular churchgoer, dump. A new Wayne plant four-door sedan, appropriately generous with his time, expertise would allow transfer of existing delivered to Hutcherson and money. Mercury capacity out of the Lincoln-Mercury, as reported To a young man about to Rouge complex as well as in the Wayne Eagle, October marry his beautiful daughter, movement of all Lincoln 30, 1952. (Today Wayne Larry was the answer machine. assembly from the Detroit builds the Ford Focus.) The An accountant by trade, he was Lincoln Plant. company added its Michigan an authority on tax law, insur- Hill and Hutcherson made an truck plant on adjacent proper- ance and real estate, all things a appointment with Benson Ford, ty to the west in 1964, initially bridegroom like myself needed general manager of Lincoln- building the F-Series trucks to know. Mercury, and went off to make and today building the Lincoln Susan and I lived directly their pitch. In quick order the Navigator and Ford across the street from her par- deal was done, but a loose end Expedition. ents for 36 years in Dearborn, required tying up—plant con- Two supporting stamping from the time of our marriage in struction could not begin until and body building facilities 1967 until his death in 2003. the corn crop was in! have been erected by Ford on We still own their home and are Wayne was about to acquire Larry’s old dump site, first for not in any way motivated to dis- over 3000 non-farm employ- cars, in 1987, and later for pose of it. We have made some ment opportunities and a huge trucks. The truck facility is changes to the property, but addition to their manufactur- being expanded as this is being nothing meaningful. The home ing tax base. But that corn written. Bodies are transferred is fully functional. Larry’s crop took a long, seemingly on two enclosed high lines clothes and those of his wife, endless, summer to mature. over the tracks to the assembly Jessie, who died in 2000, are Larry took on the role of plants for paint, power train, still in the closets. The cleaning promoter, making personal chassis and trim. lady comes on a regular basis solicitations and presentations Larry Hill had great vision, and Susan keeps the bills paid. to civic organizations. He and he lived to see it ful- It’s as if they are on an extended offered a Chamber-sponsored filled.—Rick Linder vacation. Needless to say, we harvest party to help move miss them.—Rick Linder 11 the lincoln link

A Capable Home for Our Collection he Lincoln Motor Car Thus, such donations as books, individual Lincoln cars or Foundation is pleased to magazines, recordings, Lincoln Lincoln clubs all are welcomed announce that the sales literature, Lincoln adver- by the Foundation. The dona- growth and development tisements, overhaul and mainte- tion should relate to Lincoln of the Foundation over nance manuals, Ford Motor motor cars in some manner and Tthe last five years has progressed Company information (particu- will become a part of the to the point that donations can larly that pertaining to the Lincoln heritage that will be pre- now be accepted by the Lincoln motor car), personal and served by the Foundation for Foundation. These donations, company correspondence and future generations. however, must be of a nature records pertaining to Lincoln In time, the Foundation plans that can be received and factories, to develop facilities that can stored and accessed in a dealers, receive and preserve larger library environment. objects, such as automobiles or paintings or showroom displays or auto components and the like. In anticipation of acquiring a facility dedicated to Foundation use, the Foundation meanwhile will utilize the American Automobile Club of America and its highly regarded library at Hershey, Pennsylvania. Four other automobile- related groups are successfully doing 12 volume II, number 2

this. This • The donor can take a tax library is well benefit under the Foundation’s equipped, 501(c)3 status with the IRS. staffed with The donor is fully responsible experienced for establishing the value of all personnel, donations and must declare operates on a that value to the Committee 50-year plan on any item for which a tax and is readily deduction is taken. The accessible. The Foundation recom- library will mends getting a house professional Foundation property of the appraisal, with material and provide full library Foundation. documentation. services to access the material. • The donor must • To submit a Founda­ tion­ material will remain advise the Acquisition donation, contact the property of the Foundation Committee in writing of the Jerry Capizzi, Chair of the and may be deposited into and details of the donation, such as a Acquisitions Committee, c/o removed from the Library at any description of each item plus the Cap Enterprises, 8600 West time. details of the shipping container. Bryn Mawr Avenue, Suite 770N, All donations to the Lincoln • The Committee will review Chicago, Illinois 60631-3590. Motor Car Foundation will be the list and advise the donor Telephone (773) 399-0998, fax managed by the Acquisition which items will be accepted for (773) 399-1188, e-mail JC@ Committee of the Foundation, preservation. The Committee CapEnt.com. chaired by Jerry Capizzi, will send the donor a DEED OF —by the editor President of the Foundation. GIFT document listing each The Foundation will receive selected item. The donor com- donations under the following pletes the form and includes it guidelines: with the shipment. The donor • All donations become the pays the shipping charges.

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Collecting Lincoln Ads ld car ads are the last us to sell the farm and buy their childhood scrapbooks, and you bastion of inexpensive product to enhance our driving can see evidence of my passion genuine factory car liter- joys or personal image or expand for car images—particularly Ford “ ature.” So says historian our travel capabilities, or even to products and particularly David L. Cole, editor of impress our ex-girlfriend. Buy Lincolns—in my scrapbook of OThe Way of the Zephyr, the bi- this car, they shout, and you will 62 years past. monthly magazine of the happily float through life with Back in the print ads of the Lincoln Zephyr Owners Club. that cute lady in the ad at your ’thirties, Chrysler touted floating Car advertising has long been a side. power and economy. General part of our daily life. Car ads are Car ads. I love ’em. I abso­ Motors pushed Fisher Bodies everywhere, mixed in with work­ lutely love ’em. Always have. and flamboyant style. Many ads aday ads for food, mattresses and Before TV, most car advertis- portrayed formal clothing to remedies for the common cold. ing was in print form or movie imply that buying this car would We take ads for granted. They newsreels or publicity stunts. elevate the owner to a higher fold seamlessly into the panora- There were also mailed circulars level of prosperity and elegance. ma of our lives. Today many car or showroom brochures, if you But Ford ads projected snappy advertisers use the electronic took the time to confront the car performance and toughness media. They vie with each other dealer and parry his penetrating and often appealed to women in showing dramatic spinouts gaze as to your needs and buy- and families. And Lincoln ads . . and catchy situations and blazing ing intentions and worth. Car . ah, Lincoln ads were in a class discount offers, always present- ads were disposable: we lined the by themselves, especially the ele- ing full frontal and profile views bird cages with ’em. We brazen- gant ads for big Lincolns of the of the product to imprint that ly cut into magazines to clip out 1930s and the dramatic 1941 product image in our subcon- those car images to pin ’em to ads for Lincoln Zephyrs. They scious. Advertisers hope to the wall or paste ’em in a scrap- are the ads that fired my imagi- develop an overpowering urge in book. I did this. Mom saved my nation as a car-crazed youth. In

14 volume II, number 2

these, the image of the car was Snap ring binders can hold plas- of 1948. Next will be ads for what mattered, not connecting tic page protectors, each holding Lincolns of the 1950s and 1960s. rods or trunk capacity or door back-to-back ads for quick access For this, Dick needs the help of latch operation. Ads emblazoned and worry-free handling. ad collectors who are familiar the image, yes, the image of the The Lincoln Motor Car with the Lincoln ads of this era. car, just like the real-life car you Foundation has undertaken a Contact Dick if you want to would see on the street or in the program to identify and catalog help: 316 Highland Farm Rd., showroom or a neighbor’s drive- Lincoln ads. This effort is being West Chester, PA 19382, (610) way. Our minds absorbed the promoted and coordinated by 692-9306. The Foundation distinguishing shapes of each Dr. Richard J. Hopeman, Vice plans to release these ad compi- brand of car and the presence President of the Foundation for lations, probably in the form of a projected by that car. Car ads Technical Affairs, with the help CD, to Members and the public pounded those critical images of ad enthusiasts. These first ad when these lists become reason- into our thinking and desires. compilations are based on the ably complete. Car enthusiasts have long pioneering work of Karl Zahm Car ads. Go ahead, get an ad since become serious about col- and Zeb B. Conley. These lists showing your favorite Lincoln, lecting and preserving car ads, of ads will contain a brief savor the image, go bananas. Car especially the older ads. They are description of the car illustrated advertisements are a well regard- actively bought and traded and in the ad, the name of the publi- ed collectible within the arena of appreciated and are often care- cation and its date, the page cherished cars.—by the editor fully mounted and framed. number containing the ad and These thin ads are fragile, how- what appeared on the reverse Below: A childhood scrapbook of Chad Coombs, saved for him by his mother, ever, and must be handled with side of the ad page. At present, shows an early preference for Lincoln ads. care and protected. Individual Dick and his team are working ads are best preserved in a plastic on Lincoln ads from the begin- sleeve with a stiffening panel. ning through Lincoln-Zephyrs

15 Founder William Clay Ford, Sr. Trustees 1932 Lincoln KB model 241 convertible Robert J. Anderson sedan. Designed by Ray Dietrich, 20 of Earle O. Brown, Jr. this style were built in 1932. Total Lincolns Jerry Capizzi built in 1932 were 3388 cars, of which 1,623 were the new KB model with a 145- Chadwick A. Coombs inch wheelbase and 150-horsepower V-12 John T. Eby engine. The car weighed 5,560 pounds and Jerry L. Emery cost $6,400. Note the split windshield and Darryl B. Hazel rear-hinged front doors, common to all Dr. Richard J. Hopeman Dietrich designs this year. Owned by the John S. Juratovic Ford Motor Company, this car was present Vaughn Koshkarian at the festivities marking the unveiling of Douglas W. Mattix the LINCOLN stone blocks on May 22, Lee H. Miskowski 2004. H. Gene Nau Dr. David W. Roycroft Jack E. Shea John J. Telnack Roy N. Thorson Lifetime Members Nanette Anderson Mr. & Mrs. Robert J. Anderson* Robert J. Anderson, Jr. Alan S. Berg Mr. & Mrs. Harry Bernardon Bob Boos* Earle O. Brown, Jr.* James Robert Brown Jeanne Brown Charles M. Cawley Jerry Capizzi David L. Cole Harold Doug Courtney Michael C. Cunningham C. Joel & Suzanne S. Dickson Michael D. Dingman Betsy T. Dingman Patrick M. Dingman David R. Dingman Chris W. Dunn* James I. Dunne Elizabeth L. Eby John M. Eby John T. Eby Leon B. Flagg William Jake Fleming* is the official Newsletter of The Lincoln Motor Car Heritage Museum and William T. Gerrard THE LINCOLN LINK Keith H. Gornick Research Foundation, Inc., 565 Haverhill Road, Bloomfield Hills, Michigan 48304. Gordon D. & Virginia D. Opinions expressed herein do not necessarily represent or reflect Foundation policy. Harbuck Newsletter contributions should be sent to: Chadwick Arthur Coombs, Editor, Judith A. Herrmann Gordon A. Jensen 7482 Kennedy Road, Nokesville, Virginia 20181. Jack Juratovic Allan Kammerer ■ The first two issues of The LINCOLN LINK are available as back issues. Ralph R. Keller III Price is $4 each, postpaid. Contact the editor. Vaughn A. Koshkarian Ed & Hazel Lacey C. Manley Wendell Mathis Douglas W. Mattix John R. McNabb Allen R. McWade Membership in the Lincoln Motor Car Foundation James G. III & Joan M. Milne Lloyd E. & June M. Pearson David Petit Name ______Address �������������������������������������������� Dan Pfeiffer Vesta B. Pittman David & Elizabeth Roycroft Glen D. Roycroft City/State/Zip ������������������������������������������������������������������������������ Stephen F. Sauer Jim Schmidt Jack E. Shea Telephone______E-mail ��������������������������������������������� Charles A. Steward Charles E. Taylor II ■ Annual $25 ■ Annual Sustaining $100 ■ Lifetime $1000 Roy & Jeri Thorson Russell Upton* ■ Annual Corporate $1000 ■ Memorial ($500 minimum, please provide name) Craig M. Watjen Alan S. Whelihan* Contributions to The Lincoln Motor Car Foundation are fully tax deductible. Carl A. Wolf Please make checks payable to The Lincoln Motor Car Foundation. Bernie & Carolyn Wolfson Tim & Billie Yeomans Mail to: Jack Shea, Treasurer, 5022 Harbortown Lane, Fort Myers, FL 33919-4651. Robert W. Young

*Lincoln vendors supporting the Foundation through lifetime membership