As a Professional Magician, I’Ve Spent My Life Collect- Ing, Cataloging, and Guarding Secrets
WIN the CROWD UNLOCK THE SECRETS OF INFLUENCE, tCHARISMA, AND SHOWMANSHIP STEVE COHEN The Millionaires’ Mag ician In memory of my dear friend magician Mark Nathan Sicher, who taught me: “It’s not what you do, or how you do it. It’s who does it. If they like you . if the who is right... the what and the how must be right.” CONTENTS Foreword, by Matthew L. Martinucci, v Introduction, vii CHAPTER ONE: The Maxims of Magic, 1 • Be Bold • Expect Success • Don’t State—Suggest • Practice, Practice, Practice • Be Prepared CHAPTER TWO: Conviction: Give Them a Magic Moment, 23 CHAPTER THREE: Create a Colorful Personality, 37 CHAPTER FOUR: Building Confidence Before the Curtain Rises, 43 CHAPTER FIVE: Prepare Your Body and Mind for the Big Moment, 53 CHAPTER SIX: How to Command a Room, 63 iv CONTENTS CHAPTER SEVEN: Organization and Presentation Secrets, 79 CHAPTER EIGHT: Charisma, 99 CHAPTER NINE: Reading People, 117 CHAPTER TEN: Magic Words, 135 CHAPTER ELEVEN: Misdirection, 157 AFTERWORD: Win the Crowd, 167 Further Reading, 169 Acknowledgments, 173 Index, 175 About the Author Praise Credits Cover Copyright About the Publisher FOREWORD Steve Cohen knows how to make things happen and how to get what he wants. The most surprising thing about Steve is that he makes you want to help him, and you actually enjoy being influenced by him. His approach is subtle, consistent, and persuasive. People al- ways feel better when they are being sold to if the approach of the salesperson fits in their comfort zone. Steve is a master of this, and it is no accident.
[Show full text]