The Adoption of Form Characteristics of the Internet by the Older Media Master Thesis Supervisor: G.M. Welling Communication and Information Sciences, University of Groningen June 24, 2009 D.M. Wiegers S1541749
[email protected] Abstract The underlying thought of this research is that media have a communicative influence on each other. From that perspective the kickback process, the older media adopting visual characteristics from the Internet and as a result looking more Internet-like, is analysed. Some authors call this process the internetisation of the older media. Both a quantitative analysis comparing pre-Internet and post- Internet media and a qualitative analysis interviewing professionals and users were carried out. It turns out the kickback effect takes place and already manifests itself in different ways, though the reverse process of the Internet taking over the characteristics of the older media is likely to be even stronger. Keywords: remediation; kickback; internetisation; Internet; influence; media; television; newspapers; books. ii Contents 1. Introduction ............................................................................................................................ 1 2. Theory .................................................................................................................................... 4 2.1 The Introduction of a New Medium ................................................................................. 4 2.2 The Introduction of the Internet ......................................................................................