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Steel Packaging Gallery news 26 EUROPEAN PACKAGING STEEL NEWSLETTER Technology & Developments COSMOCAN®, A NEW GENERATION NICOLAS FEUILLATTE GERMANY OF CANS . .page 2 Innovation GOES FOR EYE-CATCHING A NEW SILHOUETTE FOR MOÇA . .page 4 BRAZIL HOLOGRAPHIC STEELBOOK, A VERY CLEVER MARKETING DENMARK IDEA . .page 6 STEEL PACK Technology & Developments AN AROMA OF SPAIN OLIVE OIL IN A STEEL AEROSOL CAN . .page 8 NICOLAS FEUILLATTE FRANCE GOES FOR EYE-CATCHING HOLOGRAPHIC STEEL PACK . .page 10 Steel Packaging Gallery INSPIRING STEEL PACKAGING SOLUTIONS .p 12 EUROPE Interview with an expert THEO DOPHEIDE’S VIEWS ABOUT EUROPE STEEL PACKAGING . .page 14 Technology & Developments DS CONTAINERS UNVEILS USA 2-PIECE PROTACT AEROSOL CAN . .page 17 Legal & Environment issues STEEL PACKAGING ESSENTIAL FOR ACHIEVEMENT OF EU EUROPE METAL PACKAGING RECYCLING TARGETS . .page 18 DEPOSIT SYSTEMS FOR ONE-WAY DRINKS GERMANY PACKAGING INCREASE GREENHOUSE GAS EMISSIONS . .page 20 Award CORUS STEEL PACKAGING UNITED KINGDOM DESIGN AWARDS 2005 . .p.22 Internet NEW “STEEL FOR EUROPE PACKAGING” WEBSITE . .p.24 www.apeal.org 1 news 26 Technology & Developments GERMANY COSMOCAN®, A NEW GENERATION OF CANS he CosmoCan®, a revolutionary can concept consisting of a new foil-laminated body and laser-welded can, was introduced to the market recently by Rasselstein GmbH, T the major German steel producer, during the ‘Interpack’ Packaging Trade Fair. APEAL spoke to Dr. Bernd Baumann, project manager at the Innovation Centre in the Rasselstein, Andernach complex near Koblenz to better understand the development status and potential of this original packaging concept. A Laser Premiere for A Premium for the CosmoCan® Economy, Security and Swiss can developer Crebocan AG, are Eye Appeal working with the German Lindal Group, Bernd Baumann stressed that leading manufacturers of actuators and “the fact that laser-welding spray caps for aerosol cans and in part- fuses the two sides of a nership with Rasselstein in this major rolled tube together so that development programme. ”I have there is no material over- been working with Crebocan on this lap, provides a very project for Rasselstein for a number smooth transition at the of years”, Bernd Baumann said, “and seams and bottom dou- we have made excellent progress. As ble seams compared far as we know it will be the first time to current cans, giv- that laser-welding will be used in the ing the ‘Cosmocan’ a mass-production of cans. In this real premium unique process, tinplate strips are appearance. laser-welded to form a cylindrical can Because of a bet- body to which the can bottom is also ter distribution of laser-welded. We use a specific steel forces the butt joints quality, laminated on both sides with are stronger than over- a PET film”. lap seams independent from Until now, welding technology has welding procedure. An important intention of been unsuccessful for use in the the welding process should be the reduction can making industry, reasons being of the energy input per cm2 to reduce the a lower welding velocity as com- heat affected zone. These two materials con- pared to wire-mesh technology vey strength of the joint and improve resis- and a very high complexity of tance to damage during handling. Substantial the seam preparation. The evo- downgauging can be obtained, which con- lution of high-power laser sys- tributes to increase cost effectiveness and tems and the development of offers more potential for individually shaped precise working welding designs appreciated as trendy by brand own- machineries made it possible to ers today. In short, laser-welding gives more use laser welding as the most eco- freedom of design, particularly when produc- nomical joining method. ing slim cans with very tight diameters”. 2 news 26 Taking Full Advantage of the Quality of “ We see the CosmoCan® Laminated Steel development as a wonderful opportunity to fully exploit the Rasselstein’s in depth knowledge of their advantages of laminated steel. ‘Andrafol’ laminated steel Technology made it Plastic films can be exquisitely possible for the other project partners to printed to improve consumer adopt this technology for the CosmoCan® appeal, with up to 10 colours ® concept directly. and the print image is optimally CosmoCan Captivates protected and resistant... “We see the CosmoCan® development as a the Canmakers wonderful opportunity to fully exploit the Dr. Bernd Baumann, ” Bernd Baumann sees a bright future for advantages of laminated Innovation Centre, Rasselstein GmbH ‘Cosmocan.’ “The critical issue is to show that steel”, says Bernd we can achieve production rates in excess of Baumann. “Plastic films 500 cans per minute to be economically can be exquisitely print- viable and offer a reasonable return on invest- ed with up to 10 colours ment to the canmakers. The construction of a to improve consumer pilot line is underway, with the cooperation appeal and in the case of the realisation of higher expansion rates of major canmaking machine manufacturers, the CosmoCan® the print thanks to the friction between the steel body capable of producing laser-welded cans at a image is optimally protect- and the rubber tool. By using a highly speed of 200 cans per minute. ed and resistant to scuffing formable steel and a plate thickness of “It is our opinion”, Bernd Baumann says in using the reverse printing 0.18mm, it is possible today to expand laser- conclusion, “that this technology is a signifi- technique. The use of film welded cans by up to 20% in virtually all hori- cant breakthrough in our industry to better lamination has the added zontal plains. In terms of styling, one can exploit the potential of tinplate packaging. We value of remarkable product imagine the potential for the personalisation are extremely optimistic about the future of resistance and is suitable for of metal packaging and consequent brand the CosmoCan technology, which will water-based paints and lac- image identification. There is maximum scope enhance the image and improve the market quers. This is of capital importance if we are for embossed designs and to create consumer share of steel packaging. Certain brand own- considering the CosmoCan® concept for the friendly ergonomic contours”. production of aerosol cans”. ers have already expressed their interest in its Small is Beautiful capacity to stimulate and captivate the con- Shaping Up the Brand sumer.” “Traditional wire-mesh welding has its limits Image with the with regard to the minimal diameters attain- CosmoCan® able for can bodies. This, in point of fact, implies that currently aerosol cans with small Dr.Bernd Baumann emphasises the shaping diameters can only be produced in alumini- potential of the CosmoCan® as an important um. With CosmoCan® these limitations are, in feature of the concept. In the Rasselstein contrast, a thing of the past. A major break- Innovation Centre Bernd showed APEAL sev- through with this laser-welding technology, is eral samples of shaping tests they had carried that we are able to produce steel cans with a out. diameter inferior to 10 mm, one of the capital “Our tests with laser-welded can bodies”, he advantages of the CosmoCan® technology”. continued, “showed remarkable results with For more information regards to the shaping potential of these cans. please contact: We employ a hydro-forming technology, which we call ‘Inline Moulding’. This Dr Bernd Baumann hydraulic process shapes the can with the use Innovation Centre, of a high formable hollow rubber cylinder Rasselstein GmbH and a high pressure water jet. This technology Tel: +49/2631 812 394 provides several advantages, such as the fact Email: [email protected] that no water is lost, the cans remain dry, the http://www.rasselstein.com prevention of local material contractions with the pressure being built up very quickly and 3 news 26 Innovation BRAZIL A NEW SILHOUETTE FOR MOÇA s part of their strategy to Nestlé patented the proprietary can after six reposition their condensed months of cooperation and development A milk brand Moça, Nestlé work, together with Packing Design, a recently launched an original Brazilian design agency using the technology marketing campaign in Brazil and packaging steel from CSN (Companhia using a shaped steel can. Siderúrgica Nacional). "The new curvy shaped steel can has a mod- ern and innovative design which allows this brand to stand out from competitors in a mar- ket where there is very little product differen- tiation. It was introduced together with an original marketing approach based on the theme of 'The Love of Milk'", says Juerg Luck, Assistant Vice President Packaging Technology at Nestlé. One of the highest consumptions of condensed milk worldwide Brazil has one of the highest consumptions of condensed milk worldwide due to the fact that almost all of their traditional desserts are based on condensed milk. The Nestlé brand is by far the most popular and their logo of a young milk maid carrying two buckets of milk is symbolic of their tradition of unspoiled quality. The Moça shaped can has once more proved the importance of combining product quality with innovative package design to send a clear message to the consumer. 4 news 26 “The new curvy shaped steel can has a modern and innovative The new curvy packaging was design which allows this brand introduced in Brazil with an to stand out from competitors original campaign based on ‘Love of in a market where there is very Milk’. little product differentiation Juerg Luck, ” Assistant Vice President Packaging Technologies, Nestlé Commenting on the launch of the new Moça can, Lars Wallentin, former Assistant Vice A market profile President Marketing Communications at Nestlé based on a tradition said recently: “To achieve maximum con- of quality, creativity sumer awareness and brand equity today, it is The choice of steel packaging for the distribu- essential to capitalize on the synergy of both and innovation tion of the majority of condensed milk sold a unique pack design and a well targeted represents 89% of the total market.
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