December 2019
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DECEMBER 2019 THEMAGAZINEFORDEMAND-DRIVENENTERPRISES HIRE POWER 11 SMART RECRUITING STRATEGIES THE FILESCX FROM PEEPS TO POPEYES MANAGING IN-DEMAND WHAT’S MORE IMPORTANT, FOOD COST OR CUSTOMER SERVICE? THE TRUTH IS OUT THERE C1_cover_1219.indd 1 12/12/19 3:22 PM INTERSTATE88 SCHILLER BENSENVILLE PARK INTERSTATE90 INTERSTATE90 INTERSTATE294 Connecting you to Chicago CP prides itself on providing customers with the best service and optionality in the marketplace. Strategically located northwest of downtown Chicago, CP’s intermodal facilities at Bensenville and Schiller Park provide direct access to Chicago, northern Illinois, southern Wisconsin and eastern Iowa. Three major highways surrounding the INTERSTATE intermodal yards means we can help move your 294 cargo to its final destination faster. CP Connects cpr.ca/chicago CP_AD_1019.indd 1 10/8/19 10:41 AM Info SNACKS BITE SIZED SUPPLY CHAIN/LOGISTICS INFORMATION Singapore LIGHTNING-ROUND SEASON 33 The 2019 holiday season is the shortest since 2013, million with only 26 shopping days The record number of packages between Thanksgiving FedEx expected to move on Cyber and Christmas. That led Monday, Dec. 2, 2019. The carrier many stores to begin their also predicted more than double holiday promotions earlier its daily average package volumes City Haul for the following two Mondays, than usual, including one The top global locations with the best Dec. 9 and Dec. 16, as consumers’ major discount retailer conditions for opening an import/export weekend shopping habits lead promoting deals on toys, business, restaurant, or tech startup: to higher parcel volume early in electronics, home goods Singapore is the best city to the week, driving up residential and sporting goods on start an import/export business with a delivery volumes. Oct. 25. well-established logistics ecosystem and excellent access to markets. –CBRE RETAIL TRENDS REPORT Lisbon is the best city to open a restaurant, with affordable real estate and an extensive hospitality ecosystem. GIVE ME A BRAKE ABOUT San Francisco is the best city to launch a tech startup, with a flourishing tech ecosystem, and access to talent and venture capital. – Movinga 13.5% of commercial motor vehicles inspected in the U.S. and OCTOBER 3, 1863 Canada during Brake Safety Week in September 2019 The day when President Abraham Lincoln were removed from roadways proclaimed the last Thursday of November for brake-related violations. a national day of thanksgiving. Decades later, President Franklin Roosevelt officially Inspectors checked 34,320 declared that Thanksgiving should always commercial vehicles, placing be celebrated on the fourth Thursday of the 4,626 out of service for critical month to encourage earlier holiday shopping. brake violations. —US CENSUS BUREAU –The Commercial Vehicle Safety Alliance December 2019 • Inbound Logistics 1 Info Snacks_1219.indd 1 12/5/19 11:48 AM CONTENTSDECEMBER 2019 | VOL. 39 | NO. 12 10 GOOD QUESTION When choosing a logistics provider, what’s more INFOCUS important: cost or 32 customer service? THE CX FILES: THE TRUTH IS OUT THERE 1 INFO SNACKS Technology tools offer mind-bending ways to delight 18 NOTED customers, often also providing benefits for supply 20 TAKEAWAYS chain management. 56 IN BRIEF 64 LAST MILE Santa Claus logistics 30. I.T MATTERS 40 Seeing clearly: the value of HUNGER GAMES: MANAGING FOOD visibility LOGISTICS CHALLENGES WHEN 38 SPONSORED ABOVE & BEYOND DEMAND SPIKES Scaled 3PL solutions heal When consumers are ravenous for a trendy food or pharma’s supply chain beverage, supply chain professionals must hit their mark to meet demand and boost sales. INSIGHT INFO CHECKING IN 6 WEB_CITE CITY What’s the word? 50 44 54 SUPPLY CHAIN INSIGHTS A HIRE PURPOSE: 11 STRATEGIES 10 GOOD QUESTION CALENDAR TO RECRUIT SUPPLY CHAIN TALENT When choosing a logistics 60 provider, what’s more important: 61 SUPPLY CHAIN Competition has never been tougher to obtain supply cost or customer service? SOLUTIONS chain talent, forcing companies to rethink recruitment DIALOG 62 RESOURCE CENTER strategies. 12 14 10 TIPS Growing a green supply chain INPRACTICE 24 SPONSORED KNOWLEDGE BASE Leverage your 3PL’s real estate assets for in-demand cold storage…24 What’s the deal with flexible warehousing?...25 Need speed across the supply chain? It’s all about the barcode.…26 GREEN LANDSCAPE 28 READER PROFILE Four ways reusables benefit the 16 Lisa Veneziano, executive circular economy director of global aftersales supply chain, warehousing and logistics at General Motors is a driving force behind GM’s 44 service parts. Inbound Logistics (ISSN 0888-8493, USPS 703990) is mailed monthly to approximately 60,000 business professionals who buy, specify, or recommend logistics technology, transportation, and related services, by Thomas Publishing Company LLC, 5 Penn Plaza, NY, NY 10001. José E. Andrade, co-chairman; Carl T. Holst-Knudsen, co-chairman. Periodicals postage paid at New York, NY, and additional mailing offices. All rights reserved. The publisher accepts no responsibility for the validity of claims of any products or services described. No part of this publication may be reproduced or transmitted in any form or by any electronic means, or stored in any information retrieval system, without permission from the publisher. POSTMASTER SEND ADDRESS CHANGES TO: Inbound Logistics, 5 Penn Plaza, New York, NY 10001 2 Inbound Logistics • December 2019 Contents_1219.indd 2 12/10/19 10:09 AM Only pay for the speed you need... Dynamic Routing! SM On time and on budget. At Lynden, we understand that plans change but deadlines don’t. That’s why we proudly offer our exclusive Dynamic Routing system. Designed to work around your unique requirements, Dynamic Routing allows you to choose the mode of transportation – air, sea or land – to control the speed of your deliveries so they arrive just as they are needed. With Lynden you only pay for the speed you need. lynden.com | 1-888-596-3361 Lynden_AD_1219.indd 1 12/2/19 12:27 PM LINKS DECEMBER 2019 WHITEPAPER DECISION SUPPORT DIGEST TOOLS MORE NEWS ONLINE Search our databases Looking for insight into of the Top 100 supply chain best practices providers in key and trends? Our whitepaper segments of the database is packed with supply chain industry. information on all aspects GOING THE DISTANCE: of supply chain operations. bit.ly/IL_WPDigest SECURING SUPPLY CHAINS FROM CYBER ATTACK WEB_CITE The complexity and multi-layered nature of supply chains have made FIND A 3PL PROVIDER them an obvious mark for cyber bit.ly/3PL-DST CITY attacks. Here’s how to deter hackers. bit.ly/cyberattackproof The most comprehensive online directory of supply chain websites— organized by category, FOSTERING A DATA-CENTRIC cross-referenced, and fully searchable. CULTURE IN FULFILLMENT FIND A bit.ly/IL_WCC OPERATIONS TRUCKING COMPANY bit.ly/truck-DST Investing in data management can help your distribution center run smoother. D C A O S To get buy-in for a data-driven approach P T from the entire organization, here are three points to make. bit.ly/fulfillmentdata FIND A LOGISTICS IT PROVIDER bit.ly/IT-DST BUILDING THE SUPPLY Tune in to get insights and CHAIN SKILLS OF THE diverse points of view from leaders in the industry. FUTURE bit.ly/ILMagPodcastPage The gap between the skills needed to compete in an increasingly digital FIND AN AIRFREIGHT supply chain and those available in FORWARDER most organizations is widening. Find bit.ly/airfreight-DST CONNECT WITH US out how your company can develop the linkedin.com/company/ needed skills for the future. inbound-logistics bit.ly/futureSCskills twitter.com/ILMagazine facebook.com/ InboundLogistics FIND A LOGISTICS youtube.com/user/ SCHOOL InboundLogistics inboundlogistics.com bit.ly/edu-DST 4 Inbound Logistics • December 2019 004-005_Links_1219.indd 4 12/10/19 9:35 AM You promised on time, in full. We’ll help deliver. With Old Dominion, your time-sensitive shipments will arrive on time and in full to meet shrinking retail delivery windows. Our Must Arrive By Date (MABD) service is supported by our industry- leading on-time record and low claims ratio. Let us help strengthen your retail partnerships, protect your vendor scorecard and deliver value in every shipment. OD provides 100% door-to-door visibility with a Customer Service Representative as your single point of contact. For more information, visit odfl .com or call 1-866-637-7333. Old Dominion Freight Line, the Old Dominion logo, OD Household Services, and Helping The World Keep Promises are registered service marks of Old Dominion Freight Line, Inc. ©2019 Old Dominion Freight Line, Inc. ODFL_AD_1219.indd 1 12/2/19 12:27 PM CHECKINGIN Vol. 39, No. 12 December 2019 THE MAGAZINE FOR DEMAND-DRIVEN ENTERPRISES www.inboundlogistics.com What’s the Word? STAFF PUBLISHER Keith G. Biondo [email protected] e asked the experts in our audience for the hot EDITOR Felecia J. Stratton [email protected] supply chain words or phrases you and your W SENIOR EDITOR Katrina C. Arabe colleagues will be talking about next year. Here goes. [email protected] CONTRIBUTING EDITORS Door to floor. Given e-commerce deliveries of larger Merrill Douglas • Karen M. Kroll • Mike Ogle consumer products, door to floor is a thing, explains CREATIVE DIRECTOR Jeof Vita Bob Hitt, industry go to market manager for Salesforce. [email protected] DESIGNER Ellen Swandiak Keith Biondo, Publisher Some call these “over the threshold” deliveries. Studies [email protected] show that porch pirates swipe up to 30% of e-commerce DIGITAL DESIGN Amy Palmisano deliveries; Amazon launched its Key in-home delivery service to try and stop that. MANAGER [email protected] PUBLICATION MANAGER Sonia Casiano We’ll see. [email protected] Gig worker. Gig is a work arrangement consisting of income-earning activities MARKETING & SALES Ivana Thomson ASSISTANT [email protected] outside of traditional, long-term employer-employee relationships.