Structure of the Mexican Rice Industry: Implications for Strategic Planning
STRUCTURE OF THE MEXICAN RICE INDUSTRY: IMPLICATIONS FOR STRATEGIC PLANNING Victoria Salin, Gary Williams, Michael Haigh, Jaime Málaga Jose Carlos Madriñán, Katharine Sheaff* TAMRC International Market Research Report No. IM 2-00 February 2000 * Victoria Salin, Gary Williams, Michael Haigh, Jaime Málaga and Jose Carlos Madriñán, Katharine Sheaff are Assistant Professor, Professor and Director of the Texas Agricultural Market Research Center, Assistant Professor, Assistant Research Scientist, Graduate Research Assistant and Graduate Research Assistant, respectively, in the Department of Agricultural Economics at Texas A&M University, College Station, Texas. STRUCTURE OF THE MEXICAN RICE INDUSTRY: IMPLICATIONS FOR STRATEGIC PLANNING Texas Agricultural Market Research Center (TAMRC) International Market Research Report No. IM 2- 00, February 2000 by Victoria Salin, Gary Williams, Michael Haigh, Jaime Malága, Jose Carlos Madriñán and Katharine Sheaff. The final report of research reported here was funded in part by the U.S. Rice Producers Association, Houston, Texas under contract. ABSTRACT: This is the second of two reports on the Mexican rice market prepared for the U.S. Rice Producers Association by the Texas Agricultural Market Research Center. The reports provide important insights on the opportunities and challenges for future growth of U.S. rice exports to Mexico, particularly with the potential for NAFTA-induced tariff reductions to alter the competitive position of U.S. rice in Mexico. This study explores and analyzes the current structure of the Mexican rice market and derives implications and provides recommendations to guide strategic planning. This report also serves as background to the first report, an in-depth statistical assessment of the logistics and transportation system for U.S.-Mexico rice trade and the impact that changes in Mexican tariffs will have on that trade.
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