the leads, Jeannie Carson as Heidi and Wally the viewers on a short tour of Fox studios, and 11V picture. Fea- NE Cox as Peter, too grownup for the parts of the shows a short preview of a Fox little pigtailed waif and her goatherd friend. tured opening night was "The Tall Men," FACTS & FIGURES adequately, with particular kudos starring Clark Gable, Jane Russell and Robert But both did ON to Miss Carson's singing. Ryan. Undoubtedly the highlight of this Max Lieb- Future shows probably will not be as emo- man color production was the music. We shall tional as "Cavalcade," but with the format of tv be hearing more of "I Love to Ramble," "An- adaptations of famous movies, plus Mr. Cotton, "Heidi," and "Oudt 20th Cenutry-Fox Hour should secure and hold TÎVTVJ) tiques," "Table Manners," Comes Oom-Pah -Pah." Generally the music - its share of the tv audience. with credits to Clay Warnick and Carolyn Production cost: $90.000. DURHAM -RALEIGH Leigh (out of Robert Schumann) -made the Sponsored by General Electric Co. through production, with a notable assist from the color Young & Rubicam, alternating with United cameras. There is no question that Heidi with- States Steel Hour (CBS-TV Wed., 10 -11 p.m. out color would not have been the same. EDT). POWER Stars of Oct. 5 premiere: Michael Wilding and Production cost: $200,000. NOW Sponsored by Oldsmobile Division of General Merle Oberon, with English cast. Motors, through D. P. Brother, on NBC -TV, Host: Joseph Cotten. 316,000 Watts Oct. I, 9 -10:30 p.m., EDT, in color and Producer: Jules Bricken; director: various; in black -and- white. charge of special material: Carroll Carroll. Producer -director: Max Liebman; associate di- rector: Bill Hobin; book director: Milton MILTON BERLE SHOW Lyon; NBC supervisor: Hal Janis; musical FANS of Milton Berle, and they are legion, COLOR score: Clay Warnick and Carolyn Leigh; tele- must have been overjoyed the night of Sept. 27 NOW vision adaptation: William Freidberg and when he began his 1955 -56 series of every - Neal Simon (from Johanna Spyri's novel third- Tuesday telecasts on NBC -TV, big as life "Heidi "). and in full color. Here was Mr. Berle in his TRANSMITTED Cast: Heidi, Jeannie Carson; Peter, Wally Cox; old -time role of m.c. to a vaudeville show, mak- Fraulein Rottenmeier, Elsa Lanchester; Dom - ing with such typically Berle jokes as "I had melrheg (grandfather), Richard Eastham; dinner at the Beverly Hilton and now they're Klara, Natalie Wood; Aunt Dete, Jo Van going to call it the Beverly Milton," playing host Fleet; Puppeteers, Bil and Cora Baird; Eric, to Esther Williams, who swam, and John Wayne, Robert Clary; Yodelers, Trio Shmeed; Se- who plugged his new movie, and others. 11 bastian, Lee Goodman; Herr Sesseman, Bill Miss Williams and Mr. Berle participated in CHANNEL Gibberson; Pastor, Philip Faversham. a burlesque of "Summertime" which was in the DURHAM -RALEIGH best (or worst, depending on the viewer's view- NBC -ABC JACK CARSON SHOW point) burlesque house tradition. There was also the inevitable take -off on The $64,000 Call Edward PETRY & Co. AS THE genial Mr. Carson himself indicated, Question. Outstanding was a production num- CBS Radio's new Jack Carson Show is not ex- ber of "Mad About the Boy," sung by the Mary actly a "show- stopper," but it is a most pleasant, Kay Trio, with a male chorus using mirrors to easy -to- listen -to program that can build a loyal produce an unusually effective background. audience from lovers of popular music and Mr. Production cost: $115,000. Carson's relaxed brand of humor. He is a very Sponsored by RCA Victor and Whirlpool Corp., capable m.c., bantering with his supporting both through Kenyon & Eckhardt, and Sun- cast, reading an "off- beat" item from a news- beam Corp. through Perrin -Paus Co., every paper and recounting a humorous incident. third Tuesday, 8 -9 p.m. EDT, in color and Regular performers on the show include an- black -and- white. nouncer Hy Averbach, singer Tony Romano Star, producer and director: Milton Berle; ex- KALAMAZOO and Roy Chamberlain and his orchestra. Guests ecutive producer: Irving Gray; associate pro- for the first program were the Four King Sisters, ducer: Kevin Joe Jonson; associate director: who offered a skilled rendition of "Over the Edith Hohnson; unit production manager: Rainbow." Mr. Romano sang an ingratiating George Habib; writers: Bill Manhoff, Nate Western Michigan's "Tina Marie." The accompanying orchestra was Monaster, Buddy Arnold, Al Schwartz. first -rate. Most Powerful PLAYWRIGHTS '56 Production cost: Approximately $5,500. Independent Broadcast Mon. Fri., 9:05 -9:30 p.m. EDT on A BOMB exploded in a thermonuclear test and CBS Radio; available for sponsorship under an angel fell from the heavens. What did this network's segmentation plan. incident, at first throwing the Pentagon into Star: Jack Carson, with Hy Averbach, Tony disbelief and nearly wrecking a general's bril- Romano, Roy Chamberlain and his orchestra. liant career, mean to the U. S.? To the world? Producer -director: Bill Brennan; writers: Sol This was explored in Philip Wylie's fantasy, Serving the Stein, Tom Adair. "The Answer," which Tuesday launched Play- wrights '56 on NBC -TV. Polished to a fine Kalamazoo -Battle Creek 20TH CENTURY -FOX HOUR edge by the skillful Fred Coe, the play was so realistic that it nearly obscured the spiritual 270,000 "CAVALCADE", premiere presentation of meaning. But despite this structural flaw, the General Electric's 20th Century-Fox Hour, most hour -long program proved gripping with a full certainly won the approval of women viewers share of tense moments. Metropolitan Area with its heart-break formula. Written by Noel The "realistic" treatment perhaps also re- Coward and starring Michael Wilding and stricted Paul Douglas' interpretation of the Merle Oberon, "Cavalcade" portrayed an anx- lead character, Maj. Gen. Scott. As played by ious wife waiting for, first her husband, and Mr. Douglas, the general was more a stereo- then both husband and son, to return from the typed figure than a real -life soldier who sud- wars. During the course of events, the English denly was faced with a metaphysical rather 5,000 Watts family portrayed loses one son in the war, a than a tactical problem. It was not until nearly son and daughter -in -law killed on their honey- the end of the play that the theme was saved Full Time at 1360 moon aboard the Titantic, a former manservant in nick -of-time when Gen. Scott finally ex- killed, and to pull further at the heart- strings, perienced his revelation and the angel's mes- Steere Broadcasting Corporation the Queen of England dies. sage: "Love one another." Nat'l Rep., Forjoe Adding a very pleasing touch to the show Stars Conrad Nagel, as President Eisen- in his role as host is Joseph Cotten, who takes hower, and Walter Abel, as the minister who

BROADCASTING TELECASTING October 10, 1955 l'age 13