6 R O.° ^.K 1 N G G03q Viol 9 Htw Xr.Ots the Business£T and RADIO Ëpïs4utu.Zona ; 948Ìt00 Bn

Home , Bloomberg Terminal, Outer Island (Wisconsin), Rail Travel Card, WACL

JANUARY 18, 1960 THIRTY -FIVE CENTS

6 R O.° ^.k 1 N G g03Q viol 9 hTw xr.oTS THE BUSINESs£t AND RADIO ëpïs4utu.zoNa ; 948ìt00 bN

Will agencies yield control of television programming? Page 27 McCann -Erickson regroups to emphasize ad operations Page 30 SPECIAL MARKET STUDY: Hawaii, the busy new state Page 67 New vhf coverage concept: signals beyond map patterns Page 92

tM9RNINGSIUE COLLEGE in Richmond and Central Virginia .. . LIBRARY tOÜX CITY IOWA

...the most potent merchandising is on

Get extra sales with WXEX -TV's 12 performance -proven merchandising plans: Promotional Spots Newspaper Ads Feature Foods Merchandising Community Club Awards In -Store Food Displays In -Store Drug Displays In -Store Food Demonstrations, sampling, couponing Store Window Displays Bargain Bar Promotions Mailings to Retailers Personal calls on Jobbers, Wholesalers, Retailers Reports to Advertisers

WXEX -TV NBC -TV Basic Tom Tinsley, President; Irvin Abeloff, Vice President National Representatives: Select Station Representatives in New York, Baltimore, Washington and Philadelphia;Adam Young in Boston, Detroit, Chicago, St. Louis, San Francisco, Los Angeles, Minneapolis, Milwaukee, Cincinnati, Cleveland, Pittsburgh and Seattle; rlarke Brown Company in the South and Southwest. r'

MONTANA

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IOWA NEBRASKA

BIG AGGIE RIDES HIGH IN PERSIA (SOUTH DAKOTA) Persia is just one of thousands of cities and towns in growing every clay -example, 1959 mail count is up Big Aggie Land -the vast. 175- county coverage area 33 %. It's a well -to -do market, too. The 21/4 plus mil- defined and delivered by WNAX-570. Whichever town lion people who live in Big Aggie Land have a spend- you choose you'll find Big Aggie an old and trusted able income of over $3 billion. friend. Profitable promotion in Persia-or anywhere in Big There are 609,590 radio homes in Big Aggie Land. And Aggie Land -begins with WNAX -570. See your Katz WNAX -570 delivers a 66.4% share of audience that's man.

PEOPLES BROADCASTING CORPORATION WNAX'570 CBS RADIO WNAX, Yankton, S.D. KVTV, Sioux City, Iowa WGAR, Cleveland, Ohio IPROGRAMMING FOR ADULTS OF ALL AGES WRFD, Worthington, Ohio WTTM, Trenton, N.J. PEOPLES BROADCASTING CORPORATION WMMN, Fairmont, W. Va. Yankton, South Dakota Sioux City, Iowa ONE SHOT TAKES ALL THREE

LANSING o JACKSON a BATTLE CREEK

The, best shot in outstate Michigan pockets three major mark'ets ranking. 11th* in retail sales - gives you more Grade.A coverage of Central Michigan and TV V population households. Nation- ally,'the 26th ** mar- SERVING MICHIGAN'S ket. Your cue to call Venard, Rintoul & McConnell, Inc GOLDEN TRIANGLE

SRDS Consumer Market Data -Television Age 100;Top Markets 11/30/59 WILX is associated with WILS - Lansing WPON - Pontiac

BROADCASTING, January 13, 19sO 3 r._ ,.. :t..i. . , yx'- - located in the H I S T O R I C GETTYSBURG W G A L V

PENNSYLVANIA STATE MEMORIAL AT GETTYSSURG AMERICA'S 10th TV MARKET The WGAL -TV market is richly steeped in tradition. This broad area has always been -and is - prosperous and stable ... has $63/4 billion in annual income, spends $33/4 billion in retail sales. WGAL -TV delivers depth coverage in its many cities, is first with viewers in Lancaster, Harrisburg, York READING and numerous other cities. HARRISBURG

LANCASTER ...._, ..A...... UM <..T.,YL,. FITGAI,,,IInnL-TV ..,.,.,I ._..

MATNIMINO Lancaster, Pa. U

NBC and CBS Su .17V ..sa.l STEINMAN STATION /100000 Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco CLOSED CIRCUIT®

Movies in the air Technicolor is provided that plug for (I) composers, than $6 million (after discouts) in time latest motion picture entry in station (2) show, (3) its star and (4) theatre has been sold since plan was announced ownership. Technicolor Broadcasting where playing is given "each and every last November. Sales of entertainment Corp., newly created subsidiary of time you broadcast all or part of such shows in NBC Program Service are Technicolor Corp., has reached agree- recording." Letter suggested plug go something else again; not many stations ment for purchase of KICN Denver "substantially" like this: "From the are buying. new Rodgers from Empire Broadcasting Inc. (Don and Hammerstein hit Seavey changes channels Hollis show 'The Sound Burden) or $575,000. Transfer papers of Music,' starring M. Seavey, former director of Clear Mary Martin, now playing will be filed with FCC upon formal at the Lunt - Channel Broadcasting Service and until execution of contract expected in 10 Fontanne Theatre in New York." Simi- last week owner of WCUM Cumber- days. Contract was negotiated with Mr. lar letters accompanied albums of land (CHANGING HANDS, page 95), has Burden R -H's by John R. Clark, newly- elected "Flower Drum Song" music been retained by newly -formed Re- earlier in 1959. president and general manager of Tech- Though distributed by gional Broadcasters as consultant. nicolor, and John J. Daly, vice presi- Columbia, albums pressed for radio Group organized fortnight ago (BROAD- dent. stations carried this credit on label: "A CASTING, Jan. 11) espouses ratification Rodgers and Hammerstein Records at this session of NARBA treaty and Zenith to try toll Despite tough cri- Inc. production." teria specified by FCC last year for "on- collateral Mexican agreement on am the -air" pay -tv tests, Zenith Radio Fast report Although hearings still broadcast allocations. Headquarters are Corp. intends to file for authorization have not been completed, FCC Net- 1735 DeSales St., Washington, D.C. within next few months. Joseph S. work Study Staff Chief Ashbrook Payson Hall, Meredith stations, who Wright, Zenith president, tells BROAD- Bryant last week privately proposed heads group, this week is circularizing CASTING application now is being amendment to Sec. 326 (anti- censor- Class IB, Class II and Class III sta- drafted and one of five markets now ship) of Communications Act to allow tions on membership. Commission to consider under study will be selected. FCC an- programming School days Because of Washington at time of original grant, nounced last year it would accept ap- renewals and events, many broadcasters are boning in station sales. Bryant, who plications for a three -year toll -tv test, Counsel up on FCC's rules and regulations, submitted proposed but set up these stringent conditions: legislation in writ- codes of fair practice and other refer- ing to chairman, labelled it "internal system could be tested in only one city, ence works relating to station opera- matter" that can go no farther without and that city must receive at least four tions. At all NBC owned- and -operated approval of commissioners. Grade A off -the-air tv signals; decod- General stations, top staff members are taking counsel's office is conducting "extended ing equipment must not be sold to pub- what amount to refresher courses. Ob- study" of same problems, recommenda- lic; arrangements between pay -tv pro- jective: operations as clean as a hound's moter and stations must be severely tions of which will supersede Bryant tooth. limited to retain station's independence measure, it was learned. and licensee responsibility. End of suit With election of Joseph It was completely unintentional, but S. (Dody) Sinclair, manager of WJAR- Zenith remains committed to "on- current FCC hearings have forced AM-TV, to vice presidency of Outlet the -air" pay -tv as against wire distribu- Capitol Hill to delay first of many ex- Co., Providence department store, liti- tion methods. Zenith engineers say that pected trips to Congress by commis- gation involving sale of properties single coaxial cable with capacity of sioners during new session. Sen. John shortly may be terminated. Mr. Sin- 41/2 me width can carry as many as Pastore (D- R.I.), chairman of Com- clair had initiated litigation with dozen video channels with good quality munications Subcommittee, had planned trustees of his grandfather's estate, through phasing method evolved by Bell Jan. 25 (next ?Monday) session with owner of Outlet CO. (BROADCASTING, Labs for wire service. This is nature of FCC on tv allocations. Senator, how- Oct. 26, 1959), and this resulted in competition that would confront tv ever, bowed to prior Commission plans court ruling that William Zeckendorf, stations if pay -tv is barred from regu- (program hearing) and again postponed New York realtor, who had negotiated lar spectrum. Bell is installing and will oft -delayed hearings. At last word. for Outlet company purchase for $12.5 maintain cable to be used for Toronto, Feb. 2 was tentative new date. million, was not party to suit. Canada, wire pay -tv experiment by Progress report In operation two Fm's day There's a yet- unannounced International Telemeter and Famous weeks, NBC Radio's new format - feature in preparation for NAB's an- Players. combination of conventional network- nual convention -full day of program- The plug experts Station music ing (mostly Monitor, news and special ming for fm membership. As now con- librarians must be wondering what gives events) with entertainment shows avail- ceived, Fm Day will be built around when they read Rodgers -Hammerstein's able to stations on fee basis -is getting Sunday (April 3) pre- opening schedule. and other critics' protestations against encouraging reaction from both affili- Idea is to meet criticism at 1959 con- broadcaster exploitation of own musical ates and advertisers, according to net- vention when fm was relegated to brief interests. Reason: when original -cast work sources. That is, networking part early- morning session. Morning portion albums of R -H's "Sound of Music" is. They report better than 96% of of Fm Day will be devoted to program- went out last fall, letter (from Colum- stations are clearing News on the Hour ming by National Assn. of Fm Broad- bia Record Sales Corp.) went with it without delays and that rest promise to casters, which NAB hopes will parallel saying music had been cleared for pub- do so as soon as special problems can Radio Advertising Bureau for am and lic performance through ASCAP and be solved; that average of 95 %of sta- Television Bureau of Advertising for tv.

"in addition . . . we have arranged" tions are clearing rest of network pro- Afternoon will be programmed by for stations to broadcast all or any part, grams and that. on sales front, more NAB.

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC.. 1735 DeSales St.. N. W., Washington 6, D. C. Second -class postage paid at Washington, D C. Audience Profile #3

357,519 WWDC homes own at least one car ...13.5 above the total sample Washington, D.C. average. 210,485 are 1957 or newer... 17.9% above average.*

*PULSE Audience Image Study -July, 1959 D Radio ww... the station that keeps people in mind WASHINGTON, D.C.-REPRESENTED NATIONALLY BY JOHN BLAIR & CO.

And in growing Jacksonville, Fla. -it's WWDC -owned Radio WMBR

6 BROADCASTING, January 18, 1960 WEEK IN BRIEF

For tv commercials: writer -producers With separate THE writers and producers, you have too many cooks stir- ring the broth, resulting in less effective but more costly commercials. At least that's the opinion of S.J. Frolick, senior vice president and director of tv and radio for LANSING' Fletcher, Richards, Calkins & Holden, New York. And MARKET he has nearly 14 years' experience of the writer - producer system and his agency to back him up. Mr. MR. FROLICK IS Frolick argues his point in MONDAY MEMO. Page 22. MOVING UP Controversial concept Resistance to tv publishing concept centers ... around hard core of major advertisers, but vocal minority also can be heard. Business leaders take sides, give definitions and practical examples in BROADCASTING interviews. Page 27. $200 million plan McCann -Erickson reorganizes into four line divisions, separating "pure advertising" from other functions. Page 30.

Quality line Trendex adds multi -dimensional research to classic popularity ratings. Page 32.

Bank's tv dividend San Francisco's American Trust Co. has 10 -year

track record with its tv series Science in Action. Page 38. . . . and the very best buy to serve and sell For better public service Speaking before RTES, FCC Chairman its John C. Doerfer urges three tv networks to get together on nightly half- 313,100 residents is hour of prime time public service programming. Page 46.

Don't stretch tv advertising truth "I'v commercials better not be better than they ought to be. This is point of Federal Trade Commis- sion's latest charges of false advertising directed at leading national advertisers. Action seen as indication of increased FTC attention to advertisers. Page 50. wigs Public service program quota New Hill bill, by Rep. Henry Reuss (D- Wis.), would require stations to devote a minimum 20% of schedules to public service programs. Page 58. 5000 Regulation and payola Three broadcasters urge stricter FCC reg- WATTS ulation and control of their industry. Commission hearing also is told BMI, in cahoots with stations, has made payola big business. Page 60. Hawaii's dollars Depth study of 50th state's economy and broadcast structure shows an important market for mainland businessmen who know how to reach the 660,000 populace. Ninth in a series of BROAD - Take a look at the latest Hooper Il-E, 1959) CASTING reviews of expanding regional markets. Page 67. TIME WILS STATION Tv's longer reach Early figures out of American Research Bureau's B new Univac, surveying tv audience in every U.S. county for first time, Mon -Fri indicate vhf station coverage is much wider than generally believed. 7:00 am 57.0 26.5 Page 92. 12:00 noon -Fri declines American Mon Union merger talks off Screen Actors Guild Fed- 12:00 noon 66.2 16.3 eration of Television -Radio Artists' invitation to talk consolidation. 6:00 pm Page 99.

* Michigan's capital city market DEPARTMENTS now boasts 91,960 households AT DEADLINE 9 LEAD STORY 27 $366,285,000 retail sales BROADCAST ADVERTISING 27 THE MEDIA 90 44 MONDAY MEMO 22 $588,989,000 spendable BUSINESS BRIEFLY income CHANGING HANDS 95 OPEN MIKE 19 CLOSED CIRCUIT 5 OUR RESPECTS 129 COLORCASTING 102 PROGRAMMING 99 Rewesenled by VENARD, RINTOUL & M

BROADCASTING, January 18, 1960 7 HOW DOES A FISHHOOK SOUND? Like the kid next door heading for the pond with his bamboo fishing pole. Like his triumphant smile when he catches his first sunfish. Or ... like the grown up sound of our Maryland fishing fleets shoving off at dawn for the day's business -a business that adds millions of dollars to the tremendous spendable income of Marylanders. A nice sound. A secure sound. A rich sound. It's a sound that says there's big business in Maryland to be had by your client. And the way to hook on to it is through WBAL- RADIO. Your progressive Maryland station with the quality sound. WBAL -RADIO delivers the rich sound of results. After all, that's what we're all fishing for, isn't it? WBAL- RADIO, BALTIMORE Broadcasting in the Maryland Tradition /associated with WBAL-FM -TV /Nationally represented by Daren F. McGavren Co., Inc.

8 BROADCASTING, January 18, 1960 AT DEADLINE LATE NEWSBREAKS ON THIS PAGE DETAILED COVERAGE OF THE WEEK BEGINS ON PAGE 27

Montgomery attacks Backs Doerfer plan NBC's rebuttal NBC at FCC hearing FCC Chairman John C. Doerfer's NBC issued sharp denial of all proposal for three tv networks to take Actor -producer Robert Montgomery three charges made by Robert weekly turns broadcasting half -hour of told FCC Friday (Jan. 15) that NBC - Montgomery before FCC (see public service programming in prime TV coerced Schick Razor Co. into buy- story this page). Network spokes- time weekday nights (early story page ing time it did not want and forced man said that "a quick check 46) "makes a lot of sense," Sen. Clif- sponsor to hire RCA vice president as shows we got back from Schick ford P. Case (R- N.J.), ranking Repub- prerequisite to buying into sponsorship just about what we paid Neptune lican on Senate Communications Sub- of Robert Montgomery Presents. Productions for the show." He committee, said in statement released Testifying at Commission's continuing asserted "there is absolutely no yesterday (Sunday). Sen. Case said it radio-tv hearing, Mr. Montgomery also truth to the allegation that Schick would give "real meaning" to "public charged that network production of had to buy $800,000 worth of interest, convenience and necessity" and shows is inimical to public interest football programming on NBC - requirement of Communications Act, discourages young producers. Other TV in order to get Robert Mont- but he felt full hour, rather than half - Friday witnesses were newsman Lowell gomery Show. Mr. Montgomery's hour, would be required "for a realiza- Thomas and Washington attorney Theo- third charge was labelled "the tion of the full potentials of this type dore Pierson (see page 85 for Mr. Pier - most serious." Spokesman said, of program." His suggestion for full son's prepared testimony). "It is a complete and utter false- hour was made, he said, because once Mr. Montgomery said that his pro- hood that Schick had to hire Mr. "minimum standards" are established, gram was on NBC -TV for six years. Elliott in order to get the Mont- they tend to become "maximum" ones. When American Tobacco Co. dropped gomery show." Chairman Doerfer made proposals its co- sponsorship, Mr. Montgomery Thursday in New York address. said he entered negotiations with Schick Sert. Case expressed pleasure at and its agency, Kenyon & Eckhardt, for initial responses of networks to pro- sponsorship of program. K &E wanted just crank letters, they are out of their posal, saying he realized pressures a guarantee that prime time period corporate minds." forced on them by competition in pro- would be retained, actor-producer said, Thomas Testimony Mr. Thomas, gramming and that Doerfer plan can and when he was unable to give guar- veteran of 30 years in broadcasting, help them improve service by placing antee, both prospective sponsor and said that only once has he faced spon- all on same basis. agency recommended that "NBC have sor interference and never from net- a hand in the deal." work or station. He said he had never Two will aid TIO NBC took over NBC `Conditions' heard of similar experience Mr. Mont- Lester Bernstein, vice president, cor- negotiations from his Neptune Produc- gomery described with NBC. porate affairs, is designated NBC's repre- tions firm, Mr. Montgomery said, and have Sponsors and networks always sentative to Television Information Of- made these demands: (I) that Schick in service pro- shown interest public fice, New York, it was announced Fri- also sponsor college football to tune gramming, he said. "I doubt that any day (Jan. 15) by Clair R. McCollough, $800,000, buy Schick did not news- of "a regulation would help at all," chairman of Television Information want to make "; (2) pay $3,000 per week don't see how it could." man stated. "I Committee. Mr. Bernstein fills vacancy had asked for pro- witness over cost Neptune Mr. Pierson was on stand on TIO board created last November gram, and (3) that Schick hire an RCA and was questioned at three hours when Kenneth W. Bilby, former NBC decisions in vice president. length about past legal executive vice president, was appointed Montgomery said he learned of took position that Mr. broadcasting. He vice president, public affairs, RCA. Also $3,000 NBC cost increase and told FCC already exerts too much control announced was appointment of Law- Schick it did not have to pay this. He broadcasting and programming over rence Creshkoff, assistant manager of was that razor firm was also said he told and maintained intent of Congress programs at WGBH Boston, not consider -TV as later had to "buy off" former RCA clear that FCC could TIO's editorial consultant. executive because he was inefficient. programming at renewal time or in Mr. Montgomery said he is against comparative hearings. NBC government regulation and did not want Comr. Frederick Ford, who often -TV color report his remarks interpreted as advocating has taken opposite view, questioned Mr. NBC -TV promises full report on same. He also made these points: urged Pierson for more than hour on legal latest color tv developments in presenta- investigation of ratings; hit "the great implications of past court decisions on tion Thursday (Jan. 21), at New York's lie" that tv is programmed for mass Mr. Pierson's position. Attorney, speak- Ziegfeld Theatre, for Radio & Television audience; labeled "almost incredible" ing for 10 broadcast licensees, said it Executives Society. It's reported NBC - claim of networks and advertisers that would be form of censorship for FCC RCA will spend about $8,000 for pre- they had no knowledge of tv quiz fixes; to require station to devote "x number sentation. Panel will include NBC ex- felt citizens' advisory council "would of hours" to education. ecutives Don Durgin, vice president, tv waste a lot of everybody's time." He defined censorship as act of sta- network sales; Norman Grant, director "The backwash of resentment about tion carrying program, not because sta- of color coordination; Reid Davis, color the type of programming today is ab- tion thinks listeners want it, but because coordinator; James G. Hergen, director solutely tremendous," Mr. Montgomery station thinks it is type of program of telesales, and George Schaefer, pro- said. "If the networks think these are FCC wants broadcast. ducer-director, Hallmark Hall of Fame.

BROADCASTING, January 18, 1960 9 WEEK'S HEADLINERS as- ;,. MM TM?sMMWORRMEMV.MAMMOI

MATTHEW J. CULLIGAN, executive vp CASTING, Jan. 4). Mr. Cimperman's responsibility will be in charge of NBC Radio Network, to conduct continuing fact-finding analysis of all practices named general corporate executive and followed in connection with NBC tv and radio programs. board member in charge of Advanced Mr. Cimperman has served in U.S. governmental posts for Projects Div. of McCann -Erickson, ef- more than 25 years, 16 as legal attaché to U.S. Embassy in fective March 1 (for details of new post London. From 1941 -43 he supervised work on assignment see story page 30). Head of radio net- of FBI special agents throughout United States. work since 1956, he is credited with in- JOHN H. WRATH, execu- troducing number of program innova- vp of Headley -Reed MR. CULLIGAN tions in addition to boosting sales to tive Co., station representa- what NBC officials claim is dominance over other radio net- president, works. Five -minute "news on the hour," "hot line" format tive, appointed with in handling of major newsbreaks, Image series and "imagery headquarters New York. He succeeds transfer" sales concept are among departures credited to STERLING BEESON, 19- him. Mr. Culligan joined NBC in 1952, after serving as veteran, executive vp of John Sutherland Productions, motion pic- year company who has resigned and ture producers (Chiquita Banana and others), and in various BEESON MR. WRATH MR. will announce posts in magazine field and with retail organizations. He his plans shortly "in another area of the broadcast Mr. started at NBC on special assignment to promote then -new industry." Wrath has served Headley -Reed continuously since his Today tv show, and subsequently became sales manager of participating programs (Today, Home, Tonight) national graduation from Northwestern U. in 1939. He joined company as salesman in Chicago office and has been there ever sales manager of NBC-TV, and vp and sales director of tv since. He was elected vp in 1950 and executive vp in 1953. network. Latest innovation, which went into effect first of WILLIAM SHAW, manager of Headley- Reed's St. Louis office, this year, was reorganization of radio network format into named vp and manager of company's Chicago branch. He combination of conventional networking of some programs has been with rep firm for almost five and (essentially Monitor and news) and supplying entertain- years earlier was midwest sales manager of BROADCASTING. EARL GALLAGHER, ment programs on fee basis to stations that wish to buy salesman for Headley -Reed in Chicago for past four years, them. No successor had been named as of late last week. appointed St. Louis sales manager, succeeding Mr. Shaw. ROBERT L. HurroN JR., tv production director, and Louis A. SMITH, midwest tv sales manager of Edward Petry & Co., N.Y., station rep, appointed vps. Mr. Hutton joined Petry in 1950 as manager of tv promotion and research. Prior to that he had been promotion director for now -de- funct Woman's Home Companion. Mr. Smith joined Petry

MR. RIFKIN MR. UNGER MR. FRIEDHEIM

M.J. RIFKIN, vp in charge of sales for Ziv Television Pro- grams since 1953, appointed executive vp in charge of sales. Other promotions: MAURICE UNGER, Vp in charge of west coast production, to executive vp in charge of production, MR. HUTTON MR. SMITH MR. PERCIVAL and ROBERT W. FRIEDHEIM, vp in charge of business affairs, to administrative vp. Six executives advanced to vps are: in 1951 as tv sales manager, Chicago; he had previously JOSEPH W. BAILEY, in charge of eastern production; ED- been midwest sales manager for WOR- AM -FM -TV New WARD J. BROMAN, regional sales; LEN FIRESTONE, syndica- York. MARTIN L. PERCIVAL, with sales department of radio tion sales; J. FRANK REEL, in charge of legal affairs; JAMES division, appointed eastern sales manager. He formerly was SHAW, national and regional sales and PIERRE WEIS, general western division manager of NBC Radio Spot Sales. manager of Economee Television Program, rerun subsidiary of Ziv-Tv. JOHNSTON F. NORTHROP, assistant to president of Corinthian Broadcasting Corp. since 1957, appointed adminis- JOHN A. CIMPERMAN, formerly in gov- trative vp and treasurer of Corinthian. ernment work and onetime special agent He was also named treasurer of KOTV of Federal Bureau of Investigation, (TV) Tulsa, Okla., Gulf Television named director of practices for NBC Corp,. Great Western Broadcasting (CLOSED CIRCUIT, Jan. 1I). He is Corp., and Indiana Broadcasting Corp., second executive appointed to serve licensees of seven Corinthian radio-tv under JAMES A. STABILE, Vp. in charge MR. NORTHROP outlets. Earlier, Mr. Northrop had been of standards and practices for NBC. assistant to JOHN HAY WHITNEY, who owns almost 50 per MR. ERNEST LEE JAHNCKE JR. was recently cent of Corinthian, and prior to that was with Central In- CIMPERMAN named director of standards (BRoAD- telligence Agency in Washington and abroad.

:::,ro'"v`«..>:..`:3'....:..:.::iïá:.k;:' : aS:::'a.,:,....:,.....:....x",<`"oè.t?<.;;:u::::....:>:..:.::.:::::;:; FOR OTHER NEWS OF PEOPLE SEE FATES ß FORTUNES lo BROADCASTING, January .I8, 1960 BOSTON OFFICE

CHICAGO OFFICE DETROIT OFFICE NEW YORK OFFICE SAN FRANCISCO OFF1r- ST. LOUIS OFFICE

LOS ANGELES DALLAS OFFICE JACKSONVILLE OFFICE OFFICE

HELPING to guard west -coast leadership

]n the fields of food, or fashion, or principle: that alert, informed repre- health and beauty -many west coast sentation is a service vital not only firms have won national leadership. to stations but also to all Advertising To retain and solidify their leader- and to the businesses dependent on ship they invest heavily-and wisely it for volume and profit. From the -in spot television. And in 25 major first our list has been made up of markets, the stations giving consist- stations and markets we felt in posi- ent returns on that investment are tion to serve most effectively. Today represented by Blair -TV. these stations cover 56 percent of At a phone-ring's notice, how do America's population - virtually 60 agencies in the Los Angeles area get percent of its buying power. down -to- the-minute data on each of these stations -data so vital to adver- In its area each of these stations tising decisions? Through our Los stands as a power -house of selling

DAVID LUNDY, manager of our Los An- Angeles office, one of ten offices, force. To help advertisers and their geles office, one of ten offices providing coast -to-coast, that make spot televi- agencies make most profitable use of fast, efficient service to Advertising throughout the U.S.-service that helps sion easier to buy. that force, is the constant objective advertising dollars deliver extra value. Blair -TV operates on this basic of our entire organization.

A NATIONWIDE ORGANIZATION AT THE SERVICE OF ADVERTISING

WABC -TV -New York WBKB -Chicago KFRE-TV - Fresno WDSU -TV -New Orleans KGO -TV -San Francisco W -TEN - WCPO -TV- Cincinnati WNHC -TV- WOW -TV -Omaha KING -TV- Albany- Schenectady -Troy W EW S -- Cleveland Hartford -New Haven WFIL-TV- Philadelphia Seattle- Tacoma W FBG -TV- Altoona -Johnstown WBNS -TV- Columbus WJIM -TV- Lansing WI IC - Pittsburgh KTVI -St. Louis W N B F -TV- Binghamton KFJZ -TV- Dallas -Ft. Worth KTTV -Los Angeles KGW-TV - Portland WFI.A -TV- W H D H -TV- Boston WXYZ -TV - Detroit WMCT- Memphis WPRO-TV - Providence Tampa-St. Petersburg

BROADCASTING, January 18, 1960 11 bor y: STORER STATIONS

h TELEVISION

NCH CO Detroit WJBK -TV TRI STATE Cleveland WJW -TV

Toledo WSPD -TV

Atlanta WAGA -TV

Milwaukee WITI -TV

RADIO

N \ Philadelphia WIBG

Detroit WJBK

POR' Cleveland WJW

OCNBI Los Angeles SPION r IE KPOP LITAIC

Wheeling ' WWVA Toledo WSPD I,il';\ Miami WGBS

MADISON OTO

FIN 109.0 I., The fastest route between your product and the cash register is the non-stop service between a Storer station and its buying audience. Storer pilots you to increased sales and bigger profits through maximum audiences.

1365 Storer strength and acceptance in the nation's markets are the results of many years of community leadership, dedication to continuing public service, fine programming, and ethical practices. This is why - always - you know where you're going with Storer.

Storer Broadcasting Company National Sales Offices: 625 Madison Ave., N.Y. 22, PLaza 1.3940 230 N. Michigan Ave., Chicago, FRanklin 2-6498 FIRST RATING! Greeve del Strother, American representative of BBC Tv; J. M. Duran y Casahonda, public relations director, Telesistema Mexicano, Mexico City, Beverly Hilton Hotel, Beverly Hills, Calif. Jan. 26 -28- Georgia Radio & Tv Institute, Athens. Co- sponsors: Georgia Assn. of Broadcasters, U. of Georgia's Henry W. Grady School of Journalism. Speaker: Sig Mickelson, CBS News president. Jan. 27- Advertising Research Workshop, Assn. of National Advertisers, Hotel Sheraton -East, New York. °Jan. 27 -Radio & Television Executives Society round table luncheon. Topic: the tv specialists at the corporate level. Speakers: William E. Haesch Jr., advertising manager, radio and television, AT &T, and George T. Laboda, radio and tv director, Colgate- Palmolive Co. Hotel Roosevelt, New York, 12:30 p.m. Jan. 28 -29- Western Canada Television Sales SYNDICATED Managers, sales clinic at Calgary, Alta., with speakers from Canadian advertisers, agencies and tv stations on the program. Among speakers will be Bob Watson and Herb Stewart of CHCT -TV SHOW Calgary, and Blair Nelson, CFQC -TV Saskatoon, Sask. A CALENDAR OF MEETINGS AND EVENTS IN BROADCASTING AND RELATED FIELDS Jan. 28-30--South Carolina Broadcasters Assn. annual convention, Hotel Greenville, Greenville. IN ( *Indicates first or revised listing) Ken Beachboard of WFBC -TV there will be in charge of the tv sessions. JANUARY 1960 SEATTLE Jan. 29- Adcraft Club of Detroit, Statler Hotel. Speaker: Robert Hurleigh, president, MBS. Jan. 18- Canadian Board of Broadcast Governors opens public hearings for second tv license in Jan. 30-Oklahoma Broadcasters Assn. annual Vancouver. meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee °Jan. 18-Western States Advertising Agencies and Balaban stations' John Box slated to speak. Assn., dinner meeting. Nikabob Restaurant, Ninth °Jan. 31 -Feb. 5-American Institute of Electrical & Western, Los Angeles. Engineers winter general meeting. Special fea- Jan. 19 -Los Angeles, Hollywood and Los An- ture: symposium on international communications, geles Women's Ad Clubs Joint luncheon meeting, Feb. 3. Hotel Statler -Hilton, New York. Hotel Statler, with Richard Ryan, general manager, KLOK San Jose, Calif. (president, Advertis- FEBRUARY ing Assn. of the West), as major speaker in an AAW program. Felix Adams, vp, Radio Recorders Feb. 2 -Radio & Television Executives Society (Hollywood Ad Club president), will be chairman. "THE timebuying -selling seminar. T. Rodney Shearer, Jan. 19 -Radio & Television Executives Society vice president, A. C. Nielsen Co., and James W. timebuying-selling seminar. Carl Lindemann Jr., Seiler, director-president of American Research vice president in charge of daytime programs, Bureau, square off on ratings. Hotel Lexington, NBC -TV, and Frank Minehan, vice president- direc- New York, noon -2 p.m. FOUR tor of media- chairman of plans board. SSC &B, Feb. 3- institute of Radio Engineers Pacific discuss "What's The Difference in Daytime Audi- Group, winter convention on military electronics. ences?" Hotel Lexington, New York, noon -2 p.m. Main speaker: J.R. Pierce of Bell Telephone Labs Jan. 19- 21- National Religious Broadcasters 17th on Satellite Systems for Commercial Communica- annual convention, Mayflower Hotel, Washington. tions. Ambassador Hotel, Los Angeles. JUST Feb. 4- Minnesota AP Broadcasters Assn., annual *Jan. 21 -FCC deadline for replies to suggestions on how it should regulate tv booster and trans- meeting, Minneapolis. lator stations. °Feb. 4-6--Golden Gate Metals Conference. Seven Jan. 21 -Ninth annual Sylvania awards, Hotel technical papers on "Metallurgical Problems in MEN" Plaza, N.Y. Electronics" will be presented, dealing with such subjects as electron tubes, semiconductors, etc. Jan. 21 -Radio & Television Executives Society Fairmont Hotel, San Francisco. production workshop with NBC on color tv. Zieg- field Theatre, 54th St. and Sixth Ave., New York. Feb. 5-Advertising Federation of America mid- Box lunch at noon, demonstration at 12:45 p.m. winter conference, Statler -Hilton Hotel, Washing- ton. Jan. 22- 24- Advertising Assn. of West midwinter conference, Lafayette Hotel, Long Beach, Calif. Feb. 5-13--U. of Minnesota School of Jour- nalism's 13th radio -tv short news course at the 51.6% Jan. 23- Connecticut UPI Broadcasters Assn. university, Minneapolis. winter meeting at 63rd Artillery Group Headquar- Feb. 6 -Art Directors Club of Los Angeles. Pre- ters (NIKE Command Post), New Britain, Conn. sentation of awards for best advertising and ed- SHARE OF AUDIENCE Host: Col. Vester M. Shultz. itorial art of 1959 at Statler Hotel there. Prize- Jan. 25- Retrial of former FCC Comr. Richard winners and other outstanding entries will be dis- A. Mack and friend, Thurman A. Whiteside, on played for following month at California Museum charges they conspired to throw grant of Miami of Science & Industry. ch. 10 to National Airlines. U. S. District Court, Feb. 7- 9- Advertising Federation of America First Washington. RATING District conference, Statler -Hilton Hotel, Boston. 25.5 Jan. 25- Hollywood Ad Club luncheon, Holly- Feb. 8- Academy of Television Arts & Sciences wood Roosevelt Hotel. Speaker: Kevin Sweeney, at New York, forum on tv for children and teen- Tops combined competition in president, Radio Advertising Bureau. agers, CBS Studio 52. this 4- station market. Wallops: Jan. 25-NAB will testify at FCC's programming Feb. 8- Minneapolis Sales Executive Club, Hotel hearing in Washington. Normandy. Speaker: Robert Hurleigh, president, Sea Hunt, Highway Patrol, The MBS. Jan. 25-29--National Executives- Vikings, Rescue 8, Whirlybirds. Sales Inter- Feb. 9-Radio & Television Executives Society national St. Louis Field Sales Management Insti- timebuying -selling seminar. Ray L. Stone, asso- Pulse /October, 1959 tute, The -Park Plaza Chase Hotel there. ciate media director, Maxon Inc., and Robert A. Jan. 26 -Radio & Television Executives Society Wulfhorst, associate media director, Dancer -Fitz- timebuying -selling seminar. Performers Bob El- gerald -Sample, discuss the "Station Image Factor liott and Ray Goulding quip on the question of In Timebuying." Hotel Lexington, New York, noon - INDEPENDENT whether audiences are "Out- Sophisticating" the 2 p.m. sponsors. Hotel Lexington, New York, noon -2 p.m. Feb. 10 -12 -1960 International Solid - State TELEVISION *Jan. 26- Academy of Television Arts & Sciences, Circuits Conference, sponsored by American In- Los Angeles chapter. Forum on global tv. Speakers stitute of Electrical Engineers, Institute of Radio Engineers CORPORATION include: Merle Jones, president, CBS Stations and U. of Pennsylvania, Philadelphia, at Div.; Howard Meighan, president, Videotape Pro- the university. ductions of N.Y.; Kenneth D. Soble, president, Feb. 11- Houston Advertising Club forum, Sham- CHCH -TV Hamilton, Ont., Canada; Norman Collins, rock- Hilton, Houston, Tex. Speakers: Donald S. 488 MADISON AVE. N.Y. 22 PL 5 -2100 deputy chairman, Associated TeleVision of London; Frost, senior vice president, Bristol- Myers, and

14 BROADCASTING, January 18, 1960 HOW TO TELL THE GOOD -IES FROM THE BAD -IES

Everyone knows the answer: the hero wears a their chairs during the product sell is one of the white hat, the heavy wears a black hat. And toughest jobs in television. There's no hero in when the commercial comes on, you don't have horse opera to match the advertising agency to guess long: if the audience remains seated, that can wring major sales and profit from that it's a Good- ie.... Keeping the family rooted to crucial minute. N. W. AYER & SON, INC.

The commercial is the payoff board chairman of Assn. of National Advertisers; Arno H. Johnson, vice president- senior economist, J. Walter Thompson, and board chairman of Ad- vertising Research Foundation; James S. Fish, vice president- advertising director, General Mills, and board chairman of Advertising Federation of America; Sylvester (Pat) Weaver, board chairman, McCann -Erickson Corp. (International). C. James Proud, president, AFA, will speak at noon luncheon. Feb. 11- 12- British Columbia Assn. of Broad- casters annual meeting, Hotel Vancouver, Van- couver, B.C. °Feb. 13- American Women in Radio and Tele- vision, Chicago chapter, third annual "closed circuit" conference, Guildhall, Ambassador West Hotel, 8:45 a.m. -4 p.m. Conference fee: $8.50 per person, including cocktails and lunch. Forms and checks should be mailed to: Miss Evelyn Vanderploeg, c/o Arthur Meyerhoff & Co., 410 N. Michigan Ave., Chicago 11. Feb. 13- Western States Advertising Agency Assn. annual dinner dance at Ambassador Hotel, Los Angeles. Award will be presented to "Adver- tising Citizen of 1959." Feb. 13- institute of Radio Engineers, Wash- ington section, annual banquet. Hotel Statler -Hil- ton, Washington, D.C. Feb. 14- 20- Advertising Federation of America's National Advertising Week (co- sponsored by Ad- vertising Assn. of the West). Feb. 15 -19- National Sales Executives- Interna- tional Cleveland Field Sales Management Institute, Sheraton -Cleveland Hotel. Feb. 16 -Radio & Television Executives Society timebuying- selling seminar. Jack Wrather, board chairman, Independent Television Corp., discusses than the next 2 stations commercial tv in Britain. Hotel Lexington, New York, noon -2 p.m. combined. Feb. 17- Hollywood Ad Club second annual Broad- cast Advertising Clinic, all -day session at Holly- wood Roosevelt Hotel. Producers' awards for best tv and radio commercials produced in Southern California during 1959 will be presented at luncheon. Phil Seitz of "Advertising Age" and Bill Merritt of BROADCASTING are again chairmen of the awards committee. Mary Salzman of MAC is clinic chairman. Feb. 17 -Assn. of National Advertisers, co -op advertising workshop, Hotel Sheraton -East, New York. Feb. 18-23--American Bar Assn. midwinter meeting, Edgewater Beach Hotel, Chicago. ABA board of governors and groups, along with National Con- ference of Bar Presidents and Fellows of the American Bar Foundation, meet in advance of House of Delegates sessions Feb. 22 -23. Progress report on study work with media representatives on controversial Canon 35 (radio -tv access to courtroom proceedings) expected to be filed. *Feb. 19- Comments due on FCC proposal to add additional vhf assignments to several cities through mileage separation reductions. Feb. 19 -Sales Executives Assn. and Advertising for tomorrow's availabilities Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, MBS. Feb. 19- 22- National Sales Executives-international mid -winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla. Feb. 23 -Radio & Television Executives Society timebuying-selling seminar. Tv personality Dick Clark speaks on the teen -age market. Hotel Lex- ington, New York, noon -2 p.m. Feb. 24 -Voice of Democracy annual contest luncheon and announcement of national winner, Stotler Hotel, Washington. National Sales Offices: Feb. 24 -25 -Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, 625 Madison Ave., N.Y. 22 Washington. Presidents of state broadcasters associations will attend; Voice of Democracy lunch- 230 N. Michigan Ave., Chicago 1 eon will be a feature. Feb. 29 -March 1- Network Affiliates and Net- work Officials, special conference. Shoreham Hotel, Washintgon. Speakers will include Sen. Warren G. Magnuson (D- Wash.), chairman, Senate interstate and Foreign Commerce Committee; Rep. Oren Harris ID- Ark.), chairman, House Interstate and Foreign Commerce Committee and House Legis- lative Oversight Subcommittee; FCC Chairman John C. Doerfer and FTC Chairman Earl Kintner.

16 (DATEBOOK) BROADCASTING, January 18, 1960 dedicated to better programming and outstanding service to our clients

WBEN-TV ... every modern facility for complete programming This month, WBEN -TV goes on the air from its ultra- modern studios, control room and offices. These new buildings house important technological advance- ments for production of television, AM and FM programs. In combination with the outstanding shows of the CBS Network, WBEN -TV will be able to provide the more than 2,000,000 people of our coverage area that something "extra" which adds up to sales, success and prestige for the client. To our advertisers this means more effective means than ever before through this proven facility to reach most of the people most of the time, and to make TV dollars count for more on Channel 4.

CH. WBENTV CBS in Buffalo The Buffalo Evening News Station

BROADCASTING, January 18, 1960 17 The Market -Media Continuum

(This gets deep later on) (`

tHERE'S a new reality in marketing. Corin- medium employed as the major sales instrument hian's name for it is Tele- Urbia. The delineates the market covered, transcends city, Einstein-like phrase above describes it county and state boundaries, forms a market - beautifully. Now all we have to do is define the media continuum. Corinthian's name - description. Hold onto your hats. Tele-Urbia- suggests the urban origin of a tele- America's flowing, exploding population is vision signal whose contour determines the size changing conventional marketing ideas. Data for of a market. The name is new. The concept isn't. traditional "metro markets" fail to reflect the Anheuser -Busch recognized the concept in change. New residential, industrial and trans- marketing Busch Bavarian beer. They discarded portation patterns alter marketing and media conventional metro market definitions, marked patterns. Industry disperses. City department out "media coverage areas," built a distribution stores and supermarket chains become retail pattern based on television signals, fashioned networks serving scattered focal points for shop- sales territories, wholesalers' coverage areas, and pers. In customs, spending power, and consump- retail effort after television's superior market tion, farm families look like suburban families. coverage, achieved signal success in a remarkably New transportation networks tie clusters of short period. miniature metropoli together around larger The Busch Bavarian experience points the metropolitan centers. way to a profound change in marketing theory What medium ties the clusters together? and practice. Key to the change is television. Television. In communication between seller and In purely physical terms -ignoring posi- consumer the clusters -and areas between-are tive values of impact, sight, sound and motion made cohesive by the television signal. -television best meets modern marketing That's the new dimension of marketing. The requirements.

Responsibility in Broadcasting 12 El gait g N OPEN MIKE

Getting the facts RADIO INC. -GUTHRIE E. JANSSEN, PRES- IDENT, PUBLIC AFFAIRS RADIO INC., EDITOR: . . . I am attaching a list of the back issues which we would like to NEW YORK. have for "clipping purposes." This is another instance when we really want Mattel Inc. is sponsor to get the facts and where there is no EDITOR: We thought you would want substitute for the complete and objec- us to call your attention to the informa- tive reporting which you folks do .. -Frank White, Senior Vice President, tion which is listed in BROADCASTING, McCann -Erickson, New York Jan. 4, page 74, under the title of Tv Network Showsheet. Under Sunday af- Yearbook: agency working tool ternoon, ABC -TV, 5 -5:30 p.m., Matty's Funday Funnies, the correct EDITOR: . the 1959 YEARBOOK . . listing is a most helpful and dependable source should [indicate that] the program is

of information . . -William E. Mat- sponsored by Mattel Inc., toymakers, thews, Vice President and Director of and is on film, which is owned by Har- Media Relations and Planning, Young vey Films Inc. Alfred Harvey, Presi- & Rubicam, New York. dent, Harvey Films Inc., New York.

EDITOR: . . 1 feel sure your upcoming Attorney General's 'blue book' 1960 edition will prove even more help- EDITOR: ful as the "bible" for those concerned Congratulations on the editorial: with buying and selling broadcast media "Blue Book II" (Jan. 11, page I12) -a -just as BROADCASTING 15 a most useful super job. - Ray Henle, Three -Star working tool each week.... -Roger C. Extra, Washington, D.C. Bumstead, Media Director, MacManus, [The editorial observed that while FCC's John & Adams, New York. 1946 Blue Book and Attorney General Rogers' 1959 blue book report on tv were

EDITOR:. . . tremendous document .. different in substance, their intent was the same: each advocates THE it contains such useful information... . censorship. - -Arthur S. Padoll, Group Media Di- EDITORS]. rector, Foote, Cone & Belding, New York. 'Minds in conflict' EDITOR: In my years of reading BROAD- EDITOR: ... 1 am sure that I will be CASTING, "Minds in conflict" (Dec. 7, referring to it many times during the KOTV 14) are two of the best-reasoned edi- coming year.... Aileen Barry, Grey torials I have ever read. -Carl J. Burk - TULSA (Petry) 4 Adv., New York. land, Television Information Office, New York. EDITOR: . . . a welcome addition to my KHOU -TV file and I can assure you that it ... will [Reprints containing both editorials are available, 100 each. -THE EDITORS]. Vjoi HOUSTON (CBS-Tv Spot Sales) be used many, many times.... Frank L. Gay. D'Arcy Adv., New York. Station cost analysis

KXTV EDITOR: . . a very valuable source of EDITOR: Please send two reprints ( "Mad- Wsle SACRAMENTO (H-R) reference for people in our business... . ison Ave. to Main St." May 14, 1956, -Rollo Hunter, Vice President and Di- station cost breakdown] . . . - Stuart rector, Tv and Radio, Erwin Wasey, H. Barondess, Sales Manager, WRAP 441 WANE-TV Ruthrauff & Ryan, New York. Norfolk, Va. VW FORT WAYNE (Petry) EDITOR: . a magnificent job . EDITOR:... two reprints . . . -Ronald compiling all the vital information all Woodyard, President, WONE Dayton, of us need during the year at one time Ohio. WISH -TV or another. Jerome Feniger, Vice Pres- NWN INDIANAPOLIS (Bolling) [Limited number of reprints available, 5t ident, Cunningham & Walsh, New York. each. -THE EDITORS]. [A limited number of copies of the 1959 -AM YEARBOOK, published September, 1959, WANE are still available. $4 each. The 1960 =UN BROADCASTING FORT WAYNE (Petry) YEARBOOK will be published next Septem- SUBSCRIPTION PRICES: Annual subscription ber.-THE EDITORS] for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. WISH -AM Public Affairs Radio Inc. Subscriber's occupation required. Regular Is- INDIANAPOLIS (Petry) sues 350 per copy; Yearbook Number $4.00 EDITOR: GREATLY APPRECIATE YOUR per copy. TELLING WIDE READERSHIP OF OUR IN- SUBSCRIPTION ORDERS AND ADDRESS AUGURATION PUBLIC AFFAIRS PROGRAM CHANGES: Send to BROADCASTING Circula- SERVICE TO RADIO (BROADCASTING, JAN. tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both NOTE THAT 1S NOT 4). HOWEVER, NAME old and new addresses. firtlyrItJN a PUBLIC AFFAIRS INC. BUT PUBLIC AFFAIRS This 28 enliurul democracy in action:

(OR HOW THE PUBLIC EXPRESSED ITS VIEWING PREFERENCES IN THE '50s)

NET 40- Y 36.8 NETZ,

Average Share of Audience '53 -'59

1953 1954 1955 1956 1957

SOURCE: tSUNDAY- SATURDAY 8.10.30 P.M. NIELSEN MULTI -NETWORK MARKETS. DEC. 1953.1958.NIELSEN 24 MARKETS, DEC. I 1959. In the '50s television came of age. Its growing pains were necessarily marked by occasional dislocations and disenchantments as well as by many brilliant cultural achievements. And in the '50s, as television emerged as the world's largest mass medium, it became clear that the television audience is actually many audiences, with widely diverse tastes. The programming obligations of the broadcasters must therefore be based on a democratic concept of cultural freedom -that is, the rights of the people to want what they want when they want it. Obviously no one is told what to watch in this country. Instead of arm- twisting, we go in for dial- twisting. It is this broad freedom of choice, as it naturally evolved in the '50s, which makes the graph on the left worth noting. This graph shows at a glance how consistent has been ABC's gain in average share of audience t over the peak viewing periods of seven Decembers. Today, in a medium where cultural democracy supplies the most definitive of measurements, ABC has now gained the largest share of audience* This is an expression of popularity achieved, it would seem, by giving more people what they want when they want it. This will continue to be our goal for the sixties. ABC TELEVISION MONDAY MEMO from S. J. FROLICK, senior vice president, director of tv and radio, Fletcher Richards, Calkins & Holden Inc., New York For tv commercials: writer- producers .. In the past few months several busi- Recently, for example, a new client appropriate than those originally con- ness news stories have touched on the of ours, offering real estate for sale in ceived. So on location, our writer -pro- problems occurring between writers and Florida, completed a schedule of par- ducer merely changed his scripts to directors in the production of tv pro- ticipations on the Today show on NBC - make them accommodate the better grams. Not long ago an article dealt TV. As usual, our writer -producer sys- footage. This is just one of the ways I with the emergence of the "writer -pro- tem paid off handsomely. Because he know where a better job can be accom- ducer" in 17 (count 'em) dramas on tv knew first hand what production limita- plished for a client while saving both this season. Among the talented men tions exist on the show and how Dave time and money! with this "new" dual title were such Garroway is most effective in selling a For U.S. Royal Tires, for U.S. Keds, outstanding tv authors as Rod Serling product, the writer -producer started for Eastern Air Lines, for the National and Robert Alan Aurthur. with a basically sound approach. And Guard -for each and every one of our Yet, for nearly 14 years (since early because he's as familiar with film pro- broadcast accounts-we have examples 1946), our agency has used "writer - duction as with live, he accompanied of how this method of creating and pro- producers" in the preparation of our tv Dave Garroway to Florida to supervise ducing commercials has paid off through commercials and with more than a fair the one day's filming in and around the years. share of success. our client's newest subdivision. Never Any Quibbling With the Too Many Cooks We hold that in While there, our writer -producer dis- writer -producer system, there's never most agencies today, the many tv covered scenes that were even more any quibbling after a commercial has "specialists"-one for writing the com- been completed. No "writer" accusing mercial, another for "selling" it to the the "producer" of poor taste or of misin- client, a third for casting, and a fourth terpreting the video directions; no "pro- for "producing ", and so on -add up to ducer" insisting that nobody could have "too many cooks" spoiling the com- made a successful commercial out of mercial broth. what the "writer" wrote. We are thoroughly convinced that a Lest you think this does not happen good "writer- producer" can do a much at your smoothly run agency, just ask more effective job in turning out cohe- your writers, directors and producers sive commercials than can separate how much of their valuable time is de- "writers" and "producers." voted to the unproductive pastime of In the writing stage of the commer- fighting each other before and during - cial, the writer -producer is able to work and blaming each other after-the pro- with a specific production technique or duction of the average commercial. performer in mind. After he has put his Last month, one of New York's ideas to paper and worked with his tv morning newspapers carried the follow- art director to convert his commercial ing ad in a large box in the business to storyboard form, can anyone be bet- section: ter equipped than he to "sell" it to the client? "Tv Writer- Directors No Divided Responsibility In the "Note that hyphen. A major N.Y. production stage, the writer -producer agency needs several tv writer- direc- supervises his own casting. (If he feels tor combinations. This means that if a typical housewife is right for the part Sy Frolick was born in 1922 in Mon- you can write tv you don't have to he has written, he need not settle for treal. His family moved to New York sit around and wring your hands the young starlet another agency pro- in 1939 and he went to New York U. while someone else botches your ducer "thought" he meant.) Our writer - After graduation in 1942 he enlisted in work. Here you direct it yourself. producer not only selects the film pro- the U.S. Coast Guard, serving as boat You're responsible for the excellence duction company, but he is able to im- wave commander in five D -Day land- of a commercial from start to finish." prove the commercial in every stage of ings in the Pacific. Mr. Frolick joined [etc.] its development, right through to final his present agency in early 1946 (it was The ad was not ours. The philosophy editing. Campbell -Ewald Co. of New York then) is. Its appearance may be the fore- If a scene plays better by changing as radio copywriter for the Eastern Air runner of many more like it. At the a line, our writer -producer can make Lines account and soon after began risk of an irate letter or two (from some the change. He was there when the writing and producing for tv. (Agency of the many agencies which employ storyboard was presented to the account became Fletcher D. Richards Inc. in separate tv writers and production group and the client, so he knows what /948.) He was elected vice president people), I can't help but wonder why can give and what can't. And since the in charge of tv and radio in 1954 and the writer -producer system our agency responsibility is solely his, our writer- senior vice president shortly after Rich- has been using for almost 14 years is producer can make on- the-spot decisions ards' merger with Calkins & Holden in still so rarely employed by the larger that many "producers- only" cannot. early 1959. agencies in New York. ... instead of writers and producers 22 BROADCASTING, January 18, 1960 Few things resist the exposure of TIME. So, if with the life of our community ... assure you of a EXPOSURE for your sales message is your certain large and loyal audience at any TIME. goal, then it follows that the wisest use of TIME "The wisest thing is time ... " so the philosopher will accomplish your purpose more directly. says. In the Maryland Market, a WISE TIME BUY WBAL Television 11 in Baltimore provides you with is WBAL Television 11. a direct line of communication with the Maryland NBC Affiliate /Channel 11 /Associated with WBAL-AM & FM. market and to the people you want to reach at the TIME you need to reach them. Our fine NBC and local programming, our excellent record of Public WBAL -TV BALTIMORE Service, our constant effort to integrate our station Nationally represented by Edward Petry & Co., Inc. COO *THE WISEST THING IS TIME ... Thales BROADCASTING PUBLICATIONS INC. PRESIDENT Sol Taishoff VICE PRESIDENT Maury Long VICE PRESIDENT Edwin H. James SECRETARY H H. Tash TREASURER B. T. Taishoff COMPTROLLER Irving C. Miller ASST. SEC.- TREAS.....Lawrence B. Taishoff Sure Is A IMAM BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING TELECASTING Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone: Metropolitan 8 -1022. EDITOR AND PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James EDITORIAL DIRECTOR (New York) Rufus Crater Nuywt SENIOR EDITORS: J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. SPECIAL PROJECTS EDITOR David Glickman For CHANNEL 10 Rochester, New York ASSOCIATE EDITOR Harold Hopkins ASSISTANT EDITOR: Dawson Nail; STAFF WRITERS: George Darlington, Malcolm Oet- tinges, Leo Janos, Sid Sussman; EDITORIAL ASSISTANTS: Bob Forbes, Rita Larue, Pa- tricia Funk; SECRETARY TO THE PUBLISHER: Gladys Hall. BUSINESS to The Latest Nielsen Report: V.P. & GENERAL MANAGER Maury Long According ASSISTANT TO THE PUBLISHER: Lawrence B. Taishoff SALES MANAGER: Winfield Levi (New York) 53.0 SOUTHERN SALES MANAGER Ed Sellers CHANNEL 10 1. THE TEXAN PRODUCTION MANAGER George L. Dant 2. GUNSMOKE 50.5 TRAFFIC MANAGER Harry Stevens CLASSIFIED ADVERTISING Doris Kelly Carries 3. HAVE GUN, WILL TRAVEL. 50.0 ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. 4. FATHER KNOWS BEST 41.3 COMPTROLLER Irving C. Miller ASSISTANT 5. SEA HUNT 46.5 AUDITOR Eunice Weston 11 SECRETARY TO GEN. MGR Eleanor Schadi 6. DENNIS THE MENACE 46.1 CIRCULATION B READER'S SERVICE of Rochester's 45.4 7. ED SULLIVAN SHOW _ DIRECTOR OF PUBLICATIONS John P. Cosgrove SUBSCRIPTION 9. PERRY MASON 43.2 MANAGER... Frank N. Gentile CIRCULATION ASSISTANTS: Charles Browne, TOP 12 10. TIGHTROPE 42.5 Gerry Cleary, David Cusick, Paul Hagen, Christine Harageones, Marilyn Peizer. 11. MR. LUCKY 41.3 Programs! BUREAUS 12. WANTED, DEAD OR ALIVE . 40.8 New York: 444 Madison Ave., Zone 22, Plaza 5 -8369. Editorial EDITORIAL DIRECTOR Rufus Crater BUREAU NEWS MANAGER... Donald V. West ASSOCIATE EDITOR David W. Berlyn are N. Y. FEATURES EDITOR: Rocco Famighetti Afternoons and Evenings, when TV Audiences ASSISTANT EDITOR Jacqueline Eagle STAFF WRITERS: Richard Erickson, Valli Largest, CHANNEL 10's Share is Farhi, Janet Lantz. Business SALES MANAGER Winfield R. Levi 56% Noon to 6:00 PAL SALES SERVICE MGR.... Eleanor R. Manning EASTERN SALES MANAGER.. Kenneth Cowan ADVERTISING ASSISTANT Donna Trolinger 54% 6:00 P.M.. to Midnight Chicago: 360 N. Michigan Ave., Zone 1, Central 6 -4116. MIDWEST NEWS EDITOR John Osbon MIDWEST SALES MGR.: Warren W. Middleton ASSISTANT Barbara Kolar Hollywood: 6268 Hollywood Blvd., Zone 28, Hollywood 3 -3148. Has The LARGEST Share -of- Audience "10" SENIOR EDITOR Bruce Robertson -all, Sign -On To Sign -OFF! WESTERN SALES MANAGER Bill Merritt Over ASSISTANT Virginia Stricker 'Nielson .1 week Survey. Oct. 12 to Nov. 8. 1959 Toronto: 11 Burton Road, Zone 10, Hudson 9 -2694. CORRESPONDENT: James Montagnes.

BROADCASTING° Magazine was founded in 1931 10 by Broadcasting Publications Inc., using the CHANNEL title: N. Y. BROADCASTING.-The News Magazine of the ROCHESTER, Fifth Estate. Broadcast Advertising° was acquired in 1932, (WVET-TV WHEC -TV) CBS BASIC ABC AFFILIATE Broadcast Reporter in 1933 and Telecast. in 1953. Reg. U. S. Patent Office THE BOLLING CO. INC. NATIONAL REPRESENTATIVES EVERETT- MkKINNEY. INC. Copyright 1960 by Broadcasting Publications Inc.

24 BROADCASTING, January 18, 1960 Combining the best of Northern Indiana Broadcasting

WKJG-TV and WKJG Radio

and

WSJ V-T V and WTRC Radio SOUTH BEND -ELKHART Announce the appointment of THE BRANHAM COMPANY as National Sales Representative

Effective: This (late

John F. Dille, Jr.- President WKJG -TV WSJ V -TV Edward G. Thorns -Vice Pres. & Paul C. Brines -Vice Pres. & Gen'l Mgr. Gen'l Mgr.

Carleton B. Evans -Sales Manager Vincent Boyle -Sales Manager

BROADCASTING, January 18, 1960 25 EXPLOSION!

That sound you're hearing from the lower left hand corner of America isn't caused by nuclear fission. It's the 19th market . . . bursting wide open. San Diego. Working, playing and buying at a furious pace. And KFMB Radio echoes the healthy, vibrant sounds. CBS speaks from around the world. Our own reporters know this market intimately - and vice versa. Happy music, nice personalities. Variety. Overall, San Diego's own bounce, pace and

life captured by the station , with the biggest audiences in the better part of Southern':y' - ;` .: ' i! California We have a corner on this corner..`''+ F'14 ó f the country and -Vt it will throw open.` v: `4',.: its ppockets and purses for you..-,.:::1;00,;:t., through us. Touch our fuse - ; . -stand back! ,:` ``wß +` ,. 4 R a

KFMB RADIO SAN DIEGO REPRESENTED BY EDWARD PETRY & CO., INC. A TRANSCONTINENT STATION 26 BROADCASTING, January 18, 1960 77.Jl BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

January 18, 1960 WILL AGENCIES YIELD TV CONTROL? To this touchy question many still say no; but some are beginning to think divorcement from programming may turn out to be workable

There's a hard core of resistance cluded among others: Lee M. Rich, vice version, advertisers participate with among many major tv advertising agen- president in charge of media, Benton several other advertisers in a few cies to a publishing concept carried to & Bowles; John P. Cunningham, board shows. an ultimate extreme. chairman, Cunningham & Walsh; Wil- There are the current concepts - But there's also an articulate minor- liam B. Lewis, president, Kenyon & new and under study -that are being ity that believes a system removing tele- Eckhardt; C. Terence Clyne, vice chair- forwarded by two networks (ABC -TV vision advertisers from program con- man of the new McCann -Erickson Ad- and CBS -TV). ABC-TV proposes to trol might prove workable. vertising (USA) and President of M -E block out nightly periods at different The point where most agency exec- Productions Inc. (see story, page 30), times through the week and use them utives balk: Any proposal that will re- and William E. (Pete) Matthews, vice as publishing concept carriers (CLOSED duce or otherwise weaken the associa- president in charge of media relations CIRCUIT, Jan. 11, Dec. 28, 1959). In tion of an advertiser with a tv program and planning, Young & Rubicam. the ABC -TV plan, advertising messages specifically purchased for the "inherent" Each interprets differently what con- would rotate through the schedule (of values the association provides. stitutes a "publishing concept." In an perhaps an hour each night), not un- Shades of Opinion There are all attempt to draw focus on the question, like the network's Operation Day- shades of opinion which match the va- one agency executive rapidly developed break. riety of definitions of interpretations as an historical frame of reference (see CBS' Plans CBS -TV has not re- to what actually constitutes a publish- page 28). vealed publicly what it has in mind ing concept. Some of these opinions: What Is It? What is the publishing (CLOSED CIRCUIT, Dec. 21, 1959). But A feeling that it won't ever come concept? One form of it now in use, ac- this is CBS -TV's plan as agency execu- about. cording to the agency viewpoint, is that tives say they have heard it on a Assertions that the concept already employed by ABC-TV in its "Operation "Would you be interested if we did exists in one form or another. Daybreak" (daytime programming) something like this ?" basis: A prediction that agencies as well and curiously enough fostered by an On certain nights of the week, the as advertisers will battle against com- agency -Young & Rubicam. This pro- network would set up a schedule of, plete network program control. vides participations in a programming say, 7:30 -8:30 p.m. for children's pro- The minority view that it can hap- block, the advertisers rotated within gramming, 8 -10 p.m. for strong enter- pen and that advertisers can learn to live the schedule. tainment and 10:30 -11 p.m. for public with it successfully. Another is the sale of minute par- affairs (or public service) program- These opinions were gathered last ticipations in prime evening time. This ming. The advertiser would place two week in a series of BROADCASTING inter- method is employed now on a limited minute participations in entertainment views with veterans among the execu- basis by both ABC -TV and NBC -TV. and one in the public service block. tive ranks of major agencies. (CBS -TV thus far has restricted seg- Messages might be rotated (an adver- Executives personally interviewed in- mented selling to "thirds. ") In this tiser which has a product of special ap-

MR. LEWIS \1R. CUNNIN6HAM MR. RICH MR. MATTHEWS

In high agency levels, a division of opinion about control

BROADCASTING, January 18, 1960 27 tack, this would be a considerable A big step toward publishing concept "plus." More than that, it's understood the company will use Play of The proposals of keeping adver- the Week in private or closed- circuit tisers out of television program- showings around the world in a pub- ming got its first cash -on-the -line lic relations campaign to combat the advocate last week. Standard Oil "ugly American" aspects of both the Co. (New Jersey) announced it will U.S. and U.S. big business. Overseas sponsor Play of The Week on business accounts for about 65% of WNTA -TV New York for 13 weeks the company's volume, it was re- beginning Feb. 8, with options on ported. a three -year run. The contract notes Ely Landau, chairman of National specifically that Jersey Standard will Telefilm Assoc., and Mal Klein, vice have no voice in selection of dra- p r e s i d e n t- general manager of matic properties or casts or in any WNTA -TV while admitting "the cli- other production matters. mate is right" for both the show and An authoritative guess is that the the particular sale, argue convincing- 13 weeks will cost Jersey Standard ly that Play of the Week is a good $600,000, or something like $50,- buy from a media standpoint, too. 000 a week for two hours daily on While the ratings have been low the station. The sale was handled by (from 0.8 to 3.6 for weekly averages Ogilvy, Benson & Mather, New STANDARD'S RATHBONE on individual programs), they point York, which ordinarily handles only Hands off programming out that means at least 2.4 million the institutional magazine advertis- people a week see the show. More ing for Jersey Standard. politan area. This is an audience importantly, they cite Nielsen statis- In a further departure from usual which Jersey Standard wishes to tics which say the program's audi- sponsorship practice, Jersey Standard reach with institutional messages ence is composed of 93% adults, said it would use only three commer- about its policies and activities. 6% of teenagers. Other studies of cials in the two -hour show (Tv Code Thus we feel our sponsorship rep- that audience indicate the program regulations permit 12 minutes), and resents sound business." is reaching "the people who watch that placement of the commercial Few observers would disagree television least, the most." breaks would be at the discretion of with Mr. Rathbone. In addition to The Play of the Week is produced the show's producers. The commer- whatever benefits it might get from by NTA Productions, a subsidiary cials will be institutional for the commercials on WNTA -TV, it was of NTA, and is sold to WNTA -TV parent Standard Oil Company, and bound to get favorable editorial for something like $20,000 a week. will not sell any particular product. mention as an advocate of prestige Its production budget, around $45,- Mature Audience M.J. Rath - television in a time when the med- 000 per show, is extremely low con- bone, president of Jersey Standard, ium and its advertisers are under sidering the properties involved. said that "from its beginning, The strong Washington attack. To Jersey Most are plays which have appeared Play of the Week has attracted an Standard, a company whose size on- or off-Broadway, and all star audience of mature and thoughtful ($8 -9 billion annual volume) makes name actors work at minimum scale. people in the world's largest metro- it a tempting target for antitrust at- The Jersey Standard sale means that peal to youngsters, say a Kellogg Co. ccpt serve the tv interests of a Westing- sponsibility. He wants the tv industry would weight its messages two in the house and its Desilu Playhouse, a to set out on a long -term study of children's programming area and one Chevrolet and its Dinah Shore vehicle, whether or not the current method of in public affairs). a Kraft and its Perry Como, a Ford and sponsorship is in the public interest. Already this approach to the pub- its Startirre and many advertisers which The study would be done by a special lishing concept has run into opposition. sponsor specials. commission representing all facets of As Mr. Clyne of McCann- Erickson In fact, ask the vocal `opposition," the tv business and the tv audience. sees it: A sales pitch that in essence what would happen to specials in a He reasons that it may well be that says you must buy a bottle of blend to publishing concept? As they are cur- commission would decide on the pub- get two bottles of Scotch. Public service rently programmed, the cost is about lishing concept as in the public interest. shows, he observes, ought to be sold twice the non- special rate per minute While not advocating or endorsing such "on their own merits and as a good commercial. What advertiser would be an eventuality, he envisions such a sys- buy." willing to pay about $75,000, this argu- tem whereby an advertiser might buy a Other agency executives attack the ment goes, for the privilege of spon- block of commercials, perhaps 20 in a proposals on a similar vein, displaying soring a single minute in a show in 13 -week cycle. resentment to what they consider net- which other advertisers will share? Mr. Cunningham, points out, how- work "defeatism" and an attitude of dis- Mr. Cunningham, however, project- ever, that in any such complete separa- belief that an advertiser itself would ing the advertising climate into that of tion of advertising and editorial con- sponsor public service programming. a publishing concept in tv, would extent on tv, it would be necessary for How Deep the Roots? But the resist- pect the single advertiser sponsorship the advertiser to know in advance where ance is more deep -rooted than injured to continue so long as the advertiser is his messages would be placed so that pride. The agency executive whose pre- contractually interested in doing so. he could make changes in the position- vailing attitude is to protect the adver- Study Proposed It's Mr. Cunning - ing of his advertising when necessary. tiser's association with a program effort ham's proposal that networks and sta- One agency spokesman speculates asks: how would the publishing con- tion operators assume full editorial re- that regardless of how far the publish-

28 (BROADCAST ADVERTISING) BROADCASTING, January 18, 1960 WNTA -TV will show a profit on its NTA from all over the country, tracts would provide for the agency books while NTA productions will the strongest from a coalition of to take the financial risk but adver- show something like a $25,000 week- Westinghouse Broadcasting Co. and tisers could share in the financing if ly loss. Bookkeeping aside, it would the Washington Post tv stations they desire residual or other rights. appear the show will now break (BROADCASTING, Jan. 11). The costs Mr. Clyne voices sharp opposition slightly less than even. It's antici- of such a show in syndication have to a trend to a publishing concept in pated future prospects for syndica- not yet been pinned down. tv. This falls into a three -point com- tion in other markets could put the Aside from the obvious impli- plaint: venture into the black. cations of the Jersey Standard buy, I. Networks are not equipped in Under the minimum -scale pro- Mr. Landau and his associates think creative manpower to make decisions visions now in effect such stars as that it's proved another truth: That on all programming they carry. Helen Hayes, Judith Anderson, the viewer can get the kind of tele- 2. The networks would follow a Dana Andrews and others have vision he wants if he'll speak up disastrous course if they chucked out done Play of The Week for $650 about it. Over 30,000 letters (and the benefits of other experienced peo- per show, the same price paid any $600 cash) flooded WNTA -TV after ple in the business of choosing pro- actor who has over five lines. If the Jack Gould of the New York Times grams and whose track records, he show goes into syndication, all solicited viewer response through his avers, are better than the networks'. players, technicians and others in- column. Some of the letters, prais- (He cites Monday night during which volved would command full net- ing the show and urging its con- he says sponsor "initiated" shows on work scale, with the stars sharing in tinuance, contained as many as 300 CBS -TV are doing better than net- profits as well. It's not known when signatures. This viewer response work owned or financed shows on syndication will happen, although was a major factor in persuading the other two networks.) Mr. Landau expects it "soon." Ex- Jersey Standard of the program's 3. Television will lose "tremend- pressions of interest have come to value, it was asserted. ous" commercial values if tv investors (advertisers) are limited to announcements. He adds that the me- and a big step away from it dium for some of these advertisers ... would then not be "worth the price." McCann -Erickson, which billed executive. This is part of a general He points out that 80% of tv spe- $108 million in radio and television reorganization at the agency (story cials on the air this season were ini- in 1959, appears unimpressed by ar- page 30). tiated and bought direct by the ad- guments which put As explained by Marion Harper, vertisers-in some instances over the forth the publishing M -E's board chairman- president, and "reluctance" of the networks. concept as a future other M -E executives, this unit will That McCann -Erickson expects to method of pro- handle all programming, either net- keep its own hand in television also gramming and of work or spot (via syndication). The was indicated last week with the dis- doing business. unit also will be equipped to enter closure by Mr. Harper that Frank The agency last into pilot production arrangements White, senior vice president and week announced with agency clients. (There are no treasurer, would direct an internal the formation of a such immediate plans, although some effort to assure moral and ethical ad- new division, M -E MR. CLYNE M -E clients are reported to be ready vertising for which the agency is re- Productions, which will be headed by to support a pilot should a present- sponsible in placing advertising in C. Terence Clyne, its top radio-tv able property be found.) These con- the "mass media." ing concept goes in separating the ad- buying or media department. ing concept on what share each net- vertising from the program, there still Agencies would expect a single rat- work delivers as an entity out of the could be a time when the advertiser ing service, perhaps even a guaranteed total tv share of audience. and network would "tussle over a pro- circulation (by network and by certain gram, the advertiser suggesting that specified classifications of time). perhaps the show is not quite right for The agency's function would be to Tv's `end' result in which it is placed, or per- throw its selling emphasis into the com- the period Tv has been blamed for many haps for the product the advertiser is mercial message, for it would have to things, but the industry got an alone. advertising." stand unexpected pat on the back at Effects on Agencies What would The agencies agree unanimously that the International Home Furnish- the agency as it is now the loss of the commission now col- happen to ings Market in Chicago last week. known the publishing concept lected on production costs of a show should Morris Futorian, president of prevail as the method of doing tv would not constitute an overriding basis Futorian Stratford Furniture Co., this for objection to the publishing con- business? Speaking hypothetically, credited tv with being the "great- constructed by cept. All those executives inter- is the composite picture of est boon" to the upholstered fur- the agency viewed felt that a new network price spokesmen: niture field. "Watching tv wears There would be new cost structures. structure would absorb the production out furniture and causes more Most likely advertising messages would cost and that advertisers would pur- people to spend more time at include time their agencies the be priced on a formula to chase- through -on home and therefore to become which would be commis- basis of time and talent adjusted to and talent, more aware and critical of their delivered audience circulation values. sionable on a package rate. surroundings," he claimed. He A problem seen by one agency The programming department in the said his company is about 20-25% major tv agency would be reduced in spokesman: It might be necessary for ahead saleswise over January size and probably would become a the networks to set an average for all 1959 market. minor and integrated function of the programs scheduled under the publish-

BROADCASTING, January 18, 19f0 29 McCANN'S CREATIVE DISTILLATION `Pure advertising' agency tops evolution of functional divisions

A new concept in advertising agency Its billings come to about $30 million McCann-Erickson Adv. (USA) or Mc- operation, with "pure advertising" cen- a year. Cann-Marschalk.) Mr. Clyne also con- tralized in one division and with other Research, sales promotion and tinues his duties as a management ser- services performed by separate units in- public relations services are consoli- vice director. stead of subordinate departments, was dated in another division through the Advance Projects Division Mr. Cul- put into effect by McCann -Erickson last grouping of the Marplan Div. (for- ligan's duties, which he will assume week. merly Market Planning Corp.), SCI March 1, include the planning and or- Div. (formerly Sales Communication ganization realigning Chairman and President Marion Har- of new services, Inc.) and CCI Div. (formerly Com- existing services, anticipating and mak- part Jr. called it the fruition of a natural munications Counselors Inc.) into ing arrangements meet changing evolution that has been going on within to Communications Affiliates Inc. needs of clients and, as head of what the McCann organization for the past The line division, also including Mc- the agency calls "Operation Thrust," few years. Here is how it works out: Cann- Erickson Corp. (international), developing plans to achieve for McCann McCann- Erickson Adv. (USA) is will be served, as needed, by service and its clients maximum benefits from formed as a "pure" advertising agency divisions including the newly created the booming economy forseen for the which, like the three other line divisions, M -E Productions (see story this issue) new decade. will units for non- adver- draw on other and the Advanced Projects Div., to be Among specific projects already in tising functions, such as research, pub- headed by Matthew J. Culligan, cur- progress which will come under Mr. licity, finance, etc. It is unique, accord- rently executive vice president in Culligan are the research study to de- ing to McCann officials, in its concen- charge of the NBC Radio network termine the factors that make success- tration solely on creative advertising (see WEEK'S HEADLINERS, page 10). ful commercials, started last year and Its functions. billings are estimated at C. Terance Clyne, who has been sen- expected to be released to the industry $170 million a year, which would make ior vice president in charge of radio - this year; the perception laboratory, it the five biggest one of world's four or tv, becomes vice chairman of McCann - which has spent some $2 million in agencies. Erickson Adv. (USA) and also president research since World War II; and the Marschalk & Pratt, which merged of M -E Productions Inc., in which all marketing communications workshop. with McCann in 1954, becomes the television and radio programming ac- He also will take on certain company- McCann -Marschalk Co., another divi- tivities will be centered. (Production of wide activities which currently are sion of McCann -Erickson Inc., and commercials and the placement of an- handled by Chairman Harper and Wil- will operate on the traditional agency nouncements in spot radio and tv will bert G. Stilson, executive vice presi- basis, with self- contained departments. be handled by the media department of dent and coordinator of operations for the parent company. Mr. Harper said Mr. Culligan will concern himself with television, "as we all do," but would have no line duties in this field. His duties also will cut across international as well as domestic activities. Specialists Specialize In announcing the formation of the new divisions. Mr. Harper said McCann -Erickson Adv. (USA's) concentration on "pure" advertising "enables advertising pro- fessionals to concentrate on their own speciality without becoming entangled in the technicalities of communications outside their immediate area. "At the same time, research, sales communication and public relations have been taken out of advertising's shadow and given their rightful place in marketing strategy. The effective coordination of advertising with all other marketing elements is made possible through the already established mech- McCann's planners Marion general corporate executive in charge anism of the 'product group'." Harper Jr. (I), president and board of Advanced Projects Div., responsible The new arrangement, he said, sep- chairman of McCann -Erickson Inc., for developing new services, realigning arates specialists into their own re- reviews new responsibilities of Matthew old, working out ways for McCann spective groups and gives them co- J. Culligan (r) in BROADCASTING in- and clients to meet challenges and equal status with other specialists - terview following announcement that grasp opportunities of booming econo- sets up an organization chart which Mr. Culligan, now executive vice pres- my foreseen for this "decade of incen- gives none of them reasons to con- ident in charge of NBC Radio, will tive," before finally succeeding. Mr. sider themselves second -class citizens move to McCann on March 1. Mr. Harper said he'd been trying to hire in relation to other experts. Culligan will be board member and Mr. Culligan for eight years. Asked whether the new arrange-

30 (BROADCASTING ADVERTISING) BROADCASTING, January 18, 1960 NEWSMAKER STATION of the WEEK

5000 Watts 950 KC INDIANAPOLIS, INDIANA

the PIONEER of ADULT PROGRAMMING

is pleased to announce the appointment of

AS EXCLUSIVE NATIONAL REPRESENTATIVES

robert e. eastman & co., representing major radio stations

NEW YORK: CHICAGO: SAN FRANCISCO: DALLAS: ST. LOUIS: LOS ANGELES: DETROIT: 527 Madison Avenue 333 N. Michigan Ave. Russ Bldg. 211 North Ervay Bldg. Syndicate Trust Bldg. Taft Building Book Building New York 22, N. Y. Chicago, Illinois San Francisco, Cal. Dallas, Texas 915 Olive St. 1680 N. Vine St. Detroit, Mich. PLaza 9-7760 Financial 6 -7640 YUkon 2 -9760 Riverside 7 -2417 St. Louis, Missouri Hollywood, Cal. WOodward 5 -5457 CEntral 1 -6055 H011ywood 4 -7276

BROADCASTING, January 18, 1960 31 has been senior vp for McCann's nine ARBITRON'S DAILY CHOICES offices in Europe and also chairman of Listed below are the highest- ranking television network shows for each McCann -Erickson Adv. Ltd., its Lon- day of the week Jan. 6 -13 as rated by the multi -city Arbitron instant don office. McCann -Marschalk has six ratings American of Research Bureau. offices in the U.S. (New York, Atlanta, Date Program and Time Network Rating Cleveland, Boston, Miami, and Port- Wed., Jan. 6 Wagon Train (7:30 p.m.) NBC -TV 30.5 land, Ore.) and Thur., Jan. 7 No rating because of technical difficulties four abroad (Frankfurt, Fri., Jan. 8 Twilight Zone (10 p.m.) CBS -TV 23.1 West Germany; Monterrey, Mexico; Sat., Jan. 9 Gunsmoke (10 p.m.) CBS -TV 29.3 Paris, France, and Sao Paulo, Brazil). Sun., Jan. 10 Dennis the Menace (7:30 p.m.) CBS -TV 24.0 Mon., Jan. 11 Danny Thomas (9 p.m.) CBS -TV 29.3 It employs 396 persons. Tue., Jan. 12 Startime (9:30 p.m.) NBC -TV 23.1 Other line divisions are McCann - Wed., Jan. 13 Bob Hope (9 p.m.) NBC -TV 37.0 Copyright 1960 American Research Bureau Erickson Corp. (international) headed by Chairman Sylvester L. (Pat) Weaver Jr., former head of NBC, and the new ment was devised with the thought vice chairman and William E. Mc- Communications Affiliates Inc., of that the media -commission system of Keachie as president, with Harry C. which Donald B. Armstrong is chairman agency compensation might eventually Marschalk as honorary chairman. Mr. and Frank Armstrong (no relation) is be changed, Mr. Harper said the set- Watson has been executive vp of Mars - president. Another is to be added in the up is "as business -like as we can put chalk & Pratt. Mr. Meulendyke has future, Inter -Public Division, which will together," but reiterated that in his held the posts of president and executive function as a high -level public relations view the commission system is vp during more than 25 years with unit operating on an advisory and con- "sound" and will continue. Marschalk & Pratt, and Mr. McKeachie sultative basis only. Client Contracts The various divisions will charge each other for services rendered, he said, but the finan- TRENDEX ADDS DEPTH DATA cial arrangements with clients un- changed -their contracts will be with `Dimensionalized Audience Report' is offered the parent company. McCann- Erick- Trendex Inc., after 10 years of sup- son Inc., rather than with the divi- lected in the regular first -of- the -month plying classic reference works in the rating sions. He also noted that some special weeks at the same time straight "tv numbers game" and two years of ratings services already are charged on a fee are collected by interviewers delving into other audience measures, using the basis, and said he'd never yet seen a telephone coincidental meth- now is committing itself to client ask for special service without more fully od. The dimensional schedule, however, "Dimensionalized" service. being willing to pay for it. goes monthly during the critical fall The monthly pocketpiece The new McCann -Erickson Adv. reports con- months of October and November, with tinue but starting in March they will a (USA) -whose concentration on "pure" be special "re -call" of viewers available augmented every other month by depth in December if advertising is indicated by the fact that ordered under special data on: type of household (adult, adult contract. will it will have only three departments: Viewers contacted earlier & teenage, adult, media, creative and account service teen & child); audi- be asked if they're still with the show - ence composition (by sex); selection of in question and if not, why not. is headed by Robert E. Healy as chair- program by family member; audience man, Mr. Clyne as vice chairman and Daytime Change Daytime ratings composition where show choice is are Emerson Foote as president. Mr. Healey unan- being dropped from the regular imous; frequency of viewing; program has been vice chairman of the parent monthly reports but are planned for reaction; future viewing plans; percent quarterly company and also is on its executive production with added dimen- of respondents by sex; sponsor identifi- sions policy committee. Mr. Foote, one of on types of available homes and cation, and use or ownership of spon- available home the organizers of Foote, Cone & Beld- audience. sor's product (when separately con- Special ing, has been a senior vp of McCann. reports, the "overnights" and tracted for). other Mr. Clyne has been senior vp in charge research ordered individually by The 10 new columns will be added of radio -tv and chairman of the plans on advertisers, agencies and media, con- alternate months to monthly popularity tinue review board, and also has had key to comprise the bulk of Trendex information on available homes, sets in business, which employs roles in the production of tv specials several thou- use, rating and share of audience. sand including Some of Manié s Friends, interviewers in 450 cities. Concurrently the 25- market universe The Untouchables and the Hope-Buick The new dimensional service, which of three- network cities Show. is being broad- Trendex began presenting to advertis- ened in the West In the McCann -Erickson Adv. (USA) to ers and agencies last week with little take in a total setup Paul Foley, senior vp and manager 30 fanfare, will cost roughly twice as of the home cities. Addition of the much as the monthly ratings alone. office of the parent firm, new questions becomes vice president of the eastern makes Those who subscribed to TvAR, how- it necessary to use au- ever, will pay approximately region, which includes offices in New the same. tomatic cards for elec- The three networks, is York, Atlanta, Detroit and Houston. it understood, tronic processing. are going fully dimensional. Phipps L. Rasmussen, vp and manager With the new Dimen- "The events of past months have of the San Francisco office, who be- sionalized Audience boldly underscored the fact that the comes vp of the western region, served MR. HINES Report, the old Tele- television audience may no longer be through in offices Chicago, Los Angeles vision Advertisers' Report, issued every measured sensibly in one dimension," and San Francisco. In the seven offices other month since the start of the 1957 Trendex said. President Edward G. this division will employ 1,200 persons. season, is being dropped after the Jan. Hines Jr. admits, however, that di- McCann -Marschalk Co., said to spe- 30 issue. This gave data on audience mensionalized research "still isn't the cialize in marketing needs of "growth" composition, program selectivity and end; the end is when you can say, companies, is headed by Stuart Watson sponsor identification. `this guy watched the show and then as board chairman, S.L. Meulendyke as The dimensional data will be col- went out and bought the product'."

32 (BROADCAST ADVERTISING) BROADCASTING, January 18, 1960 Doubles this time! Farm Service Award and national Farm Safety Award.. both go to COLUMBUS, GA. - Georgia Farm Bureou Federation Award for Outstanding Service to Agriculture is received for WSB Rodio by Farm Director Jimmy Dunaway (R) from J. P. Duncan, Jr., Federation president. Elmo Ellis (L) is WSB program manager. Atlanta's WSB

For the fourth time in the past five years WSB Radio was awarded the Georgia Farm Bureau Federation trophy, state agriculture's highest. Frosting was added to the cake when the National Safety Council tapped WSB as the Georgia broadcaster to merit its Farm Safety Award. This is meaningful to advertisers who like to get a bigger buck's worth out of every dollar they send to market. WSB Radio's good job with farm folk is spawned by the same spirit of public service with which this station also serves its millions of CHICAGO -WSB's Jimmy Dunaway (L) receives for the station, the National Safety urbanites. Certainly your advertising Council's 1958.59 Public Interest Award for Exceptional Service to Form Safety. in The Council's Maynard N. Coe makes the presentation. Atlanta belongs on WSB Radio. WSB Radio The Voice of the South /ATLANTA

Affiliated with The Atlanta Journal and Constitution. NBC affiliate. Represented by Petry. Associated with WSOC/WSOC.TV, Charlotte; WHIO /WHIO -TV, Dayton. BROADCASTING, January 18, 1960 33 Now FARGO is

No. 1 in the U.S.A.,

for retail sales per family!

We've been telling you for years that our hayseeds in the fabulous Red River Valley are big earners, big spenders.

Now every issue of SRDS points out that Fargo has the TOP position among all American cities, for retail sales per household. The national average is $3,944 per house- WDAY hold ... as compared to Fargo's whopping $5,970! FARGO, N. D. NBC 5000 WATTS Obviously, some of this buying is done by the 970 KILOCYCLES thousands of people who drive in to Fargo

from "all over." But ALL these people hear PETERS, GRIFFIN, WOODWARD, INC., WDAY regularly. Ask P.G.W. for the facts Exclusive National Representatives and figures on WDAY's really amazing place in the entire Red River Valley!

34 BROADCASTING, January 18, 1960 AAAA's Interchange The American Assn. of Advertis- ing Agencies moved last week to strengthen its self - regulation program. In the future, AAAA announced, if agencies do not supply satisfactory answers to complaints funneled through the association's Interchange system, this fact will be reported to the AAAA board of directors. The announcement implied that expulsion from AAAA membership might result. It said that "upon occasion" the board has asked members to resign for failure to correct advertising that the interchange committee -and the board -considered objectionable. The new procedure of notifying the board whenever agencies fail to reply to complaints channeled through the interchange -or when they give unsatisfactory answers -was reported in an AAAA announcement that it was sending out a new folder to almost 5,000 people in AAAA member agencies. The folder, "How you, as an individual, can help reduce Objectionable Advertising in tv, radio and print," describes the interchange program, which has been in operation since 1946. Under the interchange plan agencies report to AAAA any advertising they consider objectionable to the public. The criticism is then forwarded, without identification of in TV, radio and print its source, to the board committee on improvement of

advertising content. Committee members indicate whether hrmrgh the AA AA. Int+rrnahgc ol,Opirnon they agree or disagree with the criticism and also whether r.n O11,ctinnabre Aelrrrtisrny. n 'aJverfisin¡, . . a8enry man or rmman !;an M:ip le rr+Jn

"If the agency answers [your criticism], its reply will answers unsatisfactorily, the committee will so - report be forwarded to you. If the agency does not answer, or to the AAAA board of directors."

BREAKS Advertisers would have the benefit of When too Many? Whèj are there STATION 50 seconds to present more copy points. too many commercials? Mr. Matthews Sentiment for minute Y &R Likes It A principal moti- outlined the "when" as follows: when is growing vator of this new aproach is Young & they intrude in the emotional or dra- spots seen Rubicam, which already has discussed matic mood of a program, insult the There's sentiment, kept quiet until the idea with certain station groups and viewer's intelligence, repeat "obvious now, for a revamp of commercial time with advertisers. untruths," come so fast that "not one between available for spot advertising An inkling of Y &R's thinking came stands apart "; and when they "chase" network programs: last week when its top media executive advertisers -who desire to be fair to Though not as strong as a "lobbying" the public-out of the tv medium and - William E. (Pete) Matthews, vice force, this sentiment has commanded president in charge of media relations into other advertising media. of the Assn. of National the attention and planning a satirical - H.P. Lasker, vice president in charge commit- -gave tongue Advertisers' broadcast media lashing to alleged station practices of of sales, Crosley Broadcasting Corp., tee. The ANA unit reportedly already multi -spotting between network pro- who appeared on the program with Mr. has discussed the matter. grams. Matthews, charged that many agencies The proposal essentially is that sta- Why not 60 seconds "maybe employ double standards, insisting on tions be given 60 seconds between net- -and give them [stations] time to do anti- triple- spotting clauses in their con- work programs, in effect doubling time more dirty with tracts with certain stations in a market now available. An attempt also would their work," he said an obvious of semi -seriousness to a for cerain product messages while ask- be made to modify the tv industry code trace timebuying and selling seminar ing for "freedom to triple spot" on other so as to restrict the number of commer- of the Radio & Television Executives stations in the same market for other cial units or messages to perhaps only Society in New York. products handled by the same agency. two: a single ID (10 seconds long) and a 50- second commercial. He said this would give advertisers Mr. Lasker presented a detailed anal- The formula presumably would find more time and "maybe we would not ysis of commercial practices by stations favor with stations and advertisers. Sta- lose anything in snipping off some of in both prime network time and station tions would be relieved of current pres- the time from the networks," adding time, explaining the difficulty in sifting sures for minute availabilities in prime that "29 minutes of murder and one out the point where "too many" com- time. Only 30 seconds now can be sand- minute of commercial" might not upset mercial units are scheduled back to wiched in between network programs. the airwaves. back.

BROADCASTING, January 18, 1960 (BROADCAST ADVERTISING) 35 ..in . these 20 top, local and national spot advertisers .. .

"_ AMERICAN -AIRLINES REUBEN FL DONNELLEY CORP.

Programs and Announcements Announcements - ANHEUSER -BUSCH '' FORD MOTOR CO. Announcements , Programs and Announcements BELL SAVINGS GENERAL MOTORS CORP. Programs and Announcements Programs and Announcements BURTON -DIXIE 'CORP.' PETER HAND BREWERY CO. Programs and Annôuncements. Programs CHRYSLER CORP. P. LORILLARD CO. Programs and- Anrouncements Announcements- CLARK OIL äñd REFINING CORP. MANOR HOUSE COFFEE

Announcements _ Announcements METROPOLITAN LIFE INS. CO. Programs

Again, the finest local and national spot advertisers recognize the sales effectiveness and high standards of entertainment and public service delivered 6y WBBM -RADIO. Once again, LIVE Showmanship programming and LIVE Salesmanship performance have made WBBM -RADIO the most honored and most sponsored radio station in the nation's second market. v4i i%. i.w - rSt, 7Th 3j ?t] Z

... in 17JZ'S ... 20 top local and national spot advertisers on WBBM -RADIO spent

MORRIS B. SACHS Prr grans and Arn., NORTHWEST. ORIENT AIRLINES Programs -and Announcements STANDARD BRANDS Programs and,Announcements STANDARD OIL CO..(Indiana). Programs and. Announcements TEXACO Programs and Announcements UNITED AIR LINES Programs and Announcements WALGREEN CO. Programs

Chicago's Showmanship Station . ,

Call Bill Connelly-WHitehall 4 -6000 or CBS Radio Spot Sales HOW A BANK EARNED A TV DIVIDEND Cautious test with science show starts strong 10 -year alliance

In 1950 American Trust Co. of San In October 1950, Science in Action guest scientist and program host, Dr. Francisco took a bold step for a finan- went on the air. It is now in its 10th Earl S. Herald, head of the Academy's cial institution. It decided to get into year, and still sponsored by American Steinhart Aquarium in San Francisco's television, a new medium with practi- Trust Co. Its Monday evening (7- Golden Gate Park, demonstrate (not cally no background of institutional 7:30 p.m.) broadcast on KRON -TV is talk about) the subject. The studio is advertising. currently rated at 17, beating 70% of full of animated props. Here is a lab- Being a bank and therefore con- everything on San Francisco tv. Share oratory in operation, always. with an servative, American Trust Co. made its of audience is 25% or better most of intriguing array of equipment. The daring move as cautiously as possible. the time. The show's audience has show is done live with three cameras. It selected as its tv vehicle Science in grown from some 17,000 viewers in Film inserts are used only when neces- Action, produced for it by the Cali- October 1950 to an average of more sary. fornia Academy of Sciences, a distin- than 400,000 today. Dr. Herald, the continuing person- guished private, non -profit institution. Science Simplified The format of ality on the show and the viewer's (A member of the board of the bank Science in Action is relatively simple. representative, is personable, serious was also a trustee of the Academy. He Each program is built around a specific and plays it straight. He does not knew they both wanted to try out this topic. Subject matter ranges the wide exploit the guests, for he is one of their new medium so he got the two institu- field of science, in its loosest definition. fraternity. Over the years he has devel- tions together.) Of nearly 400 shows produced, a bal- oped the knack of taking the novice tv Before the first program went on the ance has been struck with natural performer skillfully through the traces air, six months were spent in prepara- sciences, physical sciences, space, engi- for a smooth show. tion and study. The Academy sent neering, applied science, and medicine. Behind the Scenes Dr. Herald has Benjamin Draper, former economist The guest scientist each week is an been program host on Science in and writer, to NBC Chicago to learn authority on the topic at hand. Many Action for eight years. Vern Louden, the elements of the tv business. Mc- of the great and near -great of science KRON -TV, has directed it for the same Cann- Erickson, the bank's advertising today have appeared on the show, in- length of time. Lester B. Johnson, as- agency, assigned Kenneth D. Jones to cluding five Nobel prize winners. The sistant vice president and advertising help the Academy build a commercial high reputation of the program has led manager of American Trust Co., has vehicle and to inject the element of such firms as General Electric, Hughes had it under his wing since the begin- showmanship into its scientific content. Aircraft, Lockheed, Bell Laboratories, ning. Mr. Draper and Mr. Jones also Six shows were written. Three of the RCA and Hawaiian Telephone Co. to have worked on the show from the six were chosen for production on pay travel expenses for their scientists start. Jay Jacobus, the announcer, is a closed circuit. They were produced, to appear. six -year veteran. To produce the show, revised and produced again. Uninterrupted for 221 minutes the the Academy operates a tv department

Top brass rehearsal Distinguished guest scientists and ex- Chester W. Nimitz; Vern Louden of KRON -TV San perts are a hallmark of Science in Action. Here, at a pro- Francisco, the program's director; Vice Admiral Charles gram rehearsal briefing for a show on submarines, are A. Lockwood, famed submariner, and Executive Producer (I to r) : Dr. Earl S. Herald, program host, Fleet Admiral Benjamin Draper, discussing atomic submarines.

38 (BROADCAST ADVERTISING) BROADCASTING, January 18, 1960 Ii'RDNis TV in Sf

s'a4i Thaxclica,gs ate.- sced KevN-rv

NOW 6 DAYS A WEEK GOLDEN GATE PLAYHOUSE

10.3 cume rating '59, ARB October, SAN FRANCISCO CHRONICLE NBC AFFILIATE CHANNEL 4 PETERS. GRIFFIN. WOODWARD I A

BROADCASTING, January 18, 1960 39 of six people, headed by Mr. Draper. branch manager very frequently brings These young people are all potential They devote 12 months a year to pro- the student to the studio, often has a customers of American Trust Co., a $2 ducing 39 shows -writing scripts, build- picture taken of him for the local billion bank with more than 100 ing props, taking film clips and pre- papers, and is drawn into the selection branches in Northern California. In paring sets. process. The school itself rallies to the the past 10 years many of them have The program ends on a light touch - program vigorously to see one of their become actual customers. So have their an "Animal of the Week." This three students on the show. Eighty-five per elders. A stranger to the bank opened minute feature provides a bridge for cent of the fan mail has the word an $18,000 account for his grandson's the commercial which is taken in one "family" in it. Family viewing is the education because he was a loyal three- minute break. Only other identifi- best kind for a bank, the sponsor be- viewer of the show. Such incidents cation of the sponsor is at the beginning lieves. occur frequently. of the show and just before the close. When Science in Action premiered The Results Does Science in The commercial, in keeping with the in September 1950 there were only Action actually sell banking? Mr. rest of the program, is an interview 99,000 sets in the area. The show cost Johnson replies: "We've never tried to with a young student who wants a the bank, production and time, in the measure our returns in dollars and career in science. Banking services are neighborhood of $60,000 for 39 weeks. cents. We do know that we're bringing mentioned briefly -savings for college, Today, with 1.25 million sets, the tab into the communities we serve some- automatic savings, the advantages of is slightly more than twice that amount. thing which is of value to them. The paying bills by check. The student, The bank's reward, in terms of viewers, public respect and good will which has chosen by the bank's public relations is justly due, for they kept the show come to us because of the program is department, working with high school on the air for over five years when something beyond what any advertising principals in areas where the bank has there was no economic justification in could buy for us. Our faith in the branch offices, is brought to the studio terms of advertising return or viewer program over the 10 years we feel is along with gear for an experiment from count for that kind of money. Cur- economically sound. In our judgment some high school science activity. Mr. rently about 20% of the bank's adver- we get our advertising and public rela- Jacobus interviews the youngster on the tising budget goes to Science in Action. tions money's worth." air. He then hands the young scientist What does the bank get for its Now being put on tv tape, the show a passbook telling him that a savings money? Prestige, undoubtedly. The will be made available to other mar- account has been opened for him at the series has won dozens of awards, many kets. A pilot sponsorship by Hawaiian branch nearest home. (The amount, in competition with network offerings. Telephone Co. in Honolulu has proven $25, is not mentioned on the air.) The It is consistently a favorite in local it as good for a utility as for a bank. boy or girl also receives a family mem- polls. Its nature makes it one of the Its future, say its proponents, depends bership in the Academy. few, if not the only way a tv sponsor on finding sponsors who take a long Family Audience The student guest can get his business discussed by 50,000 run view and who are disposed to low - procedure does much to strengthen the high school students who realize what key telecasting, moderate ratings and position of local banking offices. The the sponsor is doing for education. institutional rewards.

TV PREVIEW has taken a well -played radio tran- viewers in a three -state metropolitan scription and all but mangled it, to area served by the New York bottler, Television is not radio with pic- cash in on memorability of an estab- a franchise that accounts for 11% tures, the experts like to say, but ap- lished McGuire Sisters jingle. The of the country's population. The parently this rule, like others, has cartoon emerged from creative con- McGuires' song has run on radio an occasional exception that "proves" ferences and endless testing, using and tv since last spring. it. Marschalk & Pratt Co., Div. of a kind of reverse sales psychology Marschalk & Pratt talent respon- McCann-Erickson Inc., New York, in which a stick figure keeps hushing sible for this version: Dana Black - fitted some pictures to an old radio up a commercial music box. Another mar, copy director; George Procak, soundtrack for Coca -Cola Bottling reverse from usual cartooning was art director; Glen Bammann, radio - Co. of New York and came up with the decision to make it white on tv director; Charles A. Mittelstadt, a high -penetration commercial. This black, a tricky thing on the tv gray vice president and account service point was demonstrated when 15 out scale. Copy is a counter-point be- director, and Donald F. Coleman, of 16 youngsters in one sample said tween pictorial sales points and a account executive. Peter Cooper of they'd seen the spot on television soundtrack sometimes suppressed Robert Lawrence Studios handled during its first week. but which ultimately prevails. art at the studio end. New York- In a sprightly minute commercial, The theme of "Coca Cola refreshes bottled -Coke advertising is person- one of the metropolitan bottler's fall- you best," here roughly handled, is ally supervised by the company winter battery, Marschalk & Pratt a familiar refrain to listeners and president, Edward P. Lewis.

DRINK C CACO,

40 (BROADCAST ADVERTISING) BROADCASTING, January 18, 1960 Localîzes n ational

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For television. NSI reports audience data for every competitive tv market in the U.S. These 146 market areas (231 cities) account for over 97 percent of all U.S. tv viewing.

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CALL ...WIRE ... OR WRITE TODAY FOR ALL THE FACTS CHICAGO1, ILLINOIS Nielsen Station Index 360 N. Michigan Ave., FRanklin 2 -3810 NEW YORK 22, NEW YORK a service of A. C. Nielsen Company 575 Lexington Ave., Murray Hill 8 -1020 2101 Howard Street, Chicago 45, Illinois H011ycourt 5-4400 MENLO PARK, CALIFORNIA 70 Willow Road, DAvenport 5 -0021 i 01 11 BROADCASTING, January 18, 1960 Al NIELSEN INDEX Reynolds, Whitehall top radio advertisers The R. J. Reynolds Tobacco Co. continued in first place in the National Niel- sen Radio Index for the month which ended Dec. 6, 1959, in home broadcasts while Whitehall-American Home Products displaced the Gillette Safety Co. in total commercial minutes delivered. It was explained that for the period "And everyone in the world would which ended Nov. 8, Gillette had sched- TV PREVIEW know about Ford's Economy Twins uled "an unusually high number" of Characters of the "Peanuts" car- because they would see it on this kite commercials because of their sponsor- toon strip by Charles M. Schulz are of yours that would be way . ship of the World Series. moving into television this week, not (Charlie looks startled as the kite Electric Auto -Lite Co., R. J. Reyn- as actors in tv programs but as sales- string begins to crumple and the kite olds and Renault Inc. continued their men of Fords. Under an arrange- starts to fall, as Lucy goes on talk- active participation in network radio ment with Cartoonist Schulz and ing) ... up there in the air and ..." during the period. United Feature Syndicate, Ford has The kids jump apart as the kite Nielsen's Top 20: exclusive tv rights to Charlie Brown, crashes to the ground between them Lucy and the other members of the with its descending whistle terminat- HOME BROADCASTS "Peanuts" gang. ed in a crunch splintering wood. Total of Home The "Peanuts" Ford commercials Then Charlie looks up at Lucy and No. B'dcsts are being produced in full color by asks: "What were you saying?" Lucy, of Delivered Playhouse Pictures, Hollywood, un- turning to walk off, replies: "Forget Rank Advertiser B'dcsts (000) der the supervision of J. Walter the whole thing." 1. R. J. Reynolds 316 124,171 Thompson Co., New York, Ford's 2. Renault 170 102,070 The live action sequence of the 3. Whitehall -Amer. Home Prod. 140 93,171 agency. They run two minutes each, commercial starts with a match dis- 4. Electric Auto-Lite 153 87,535 one minute of animation by the car- solve to an actual broken kite on a 5. Ex -Lax Inc. 149 79,415 toon characters, followed by a min- lawn. The announcer picks it up and 6. Church & Dwight 136 69,728 ute of straight sell delivered by a live 7. Vick Chemical 128 61,225 looks at it, commenting with a 8. Grove Div. -Bristol -Myers 104 60,234 announcer on the film. The spots will chuckle: "Well . . . it was a good 9. Sylvania Electric Prod. 97 59,245 be used as mid -program commercials idea . . . but (as he drops the kite 10. Longines -Wittnauer 152 56,922 on Ford's Sint-time Tuesday evening to the ground) an even better idea is 11. Bristol -Myers 76 55,581 programs on NBC -TV. They may 12. Hudson Vitamin Prod. 184 54,441 for you to actually see Ford's Econ- 13. Kellogg Co. 71 51,378 also show up on the Ernie Ford omy Twins for 1960!" As he speaks 14. Chevrolet -G.M. 109 49,693 Thursday night NBC -TV programs he walks toward cars parked in the 15. Bon -Ami 150 47,625 as well, perhaps as one -minute pro- adjacent driveways of neighboring 16. Niagra Therapy Mfg. 49 40,201 gram openers. And there is a possi- 17. Campbell Soup 49 38,770 homes. A 4 -door Fairlane 500 is 18. Automotive -Amer. Motor 97 37,391 bility that the cartoon moppets will parked in the nearest driveway with 19. Radio Corp. of America 99 31,255 be used on tv as spots for Ford, in- its front to the camera: in the far 20. F & F Labs. 140 30,556 dependent of the company's network drive is a 4 -door Falcon with its programs. COMMERCIAL MINUTES rear to the camera. No. Total The first "Peanuts" commercial After describing each car and its Comm'I Comm'l opens with Charlie Brown flying a new low price as the audience sees Mins. Min. Del'd kite, which inspires Lucy to sug- the features spoken about, the an- Rank Advertiser Aired (000) 1. Whitehall -Am. Home Prod. 144 92,517 gest that he write some advertising nouncer concludes: . "So don't 2. R. J. Reynolds 201 73,280 on his kite and sell it to the people wait for Charlie Brown's kite to tell 3. Renault 128 71,018 at Ford. "You could write 'Ford an- you about Ford's Economy Twins 4. Electric Auto -Lite 115 60,014 nounces Ford's Economy Twins' and for 1960. See them at your Ford 5. Grove Div. -Bristol -Myers 97 52,152 fly the kite way up in the 6. Church & Dwight 111 50,977 air where Dealer's right now!" 7. Chevrolet -G.M. 101 48,709 everyone Peanuts characters © 1980 could see it," she tells him. l'nIted Feature Syndicate Inc. B. Ex -Lax 95 48,386 9. Hudson Vitamin Prod. 157 46,181 10. Niagara Therapy Mfg. 55 44,948 11. Bristol -Myers 54 44,391 12. Kellogg Co. 62 43,617 13. Sylvania Electric Prod. 76 41,554 14. Vick Chemical 79 37,517 15. Wm. Wrigley Jr. 60 36,345 16. Oldsmobile -G.M. 43 34,876 17. A. E. Staley Mfg. 69 34,140 18. Longines -Wittnauer 76 26,327 19. CBS Electronics -CBS Inc. 47 25,992 20. Automotive -Amer. Motors 74 25,608 Ranked by total home broadcasts delivered and by total commercial minutes delivered for individual advertisers by all programs and participation on all radio networks used.

42 (BROADCAST ADVERTISING) BROADCASTING, January 18, 1960 444444 your best buy in

\OT-

SHARE OF AUDIENCE

9 A. M. to SIGN -OFF

KFDM -TV 54.4% it KFDM Station B 44.0%

t TOP 20 SHOWS TVBEAUMONT KFDM -TV 15 Station B 5 ORANGE PORT ARTHUR Neilsen Sta. Index Nov. 2 -29, 1959

KFDM -TV DELIVERS THE 4TH TV MARKET IN TEXAS BUY THE 152,600 TV Homes HOT SPOT STATION 20 Prosperous Counties and Parishes KFDM -TV

TEXAS' CHANNEL 6 HOT Beaumont- Port Arthur - Orange SPOT D. A. CANNAN, President C. B. LOCKE, Executive Vice President & General Manager MOTT JOHNSON, Sales & Operations Manager

4-414. Peters -Griffin- Woodward, Inc.

BROADCASTING, January 18, 1960 43 tinued: "Practically no advance notice RADIO SUCCESS STORY TOLD is necessary." Other speakers at the conference in- Retail Ad Conference hears how radio cluded Frances Corey, vice president of Catalina Inc., and formerly vice presi- promoted new department store to the top dent of Grey Adv. Inc. (on planning); Robert M. Cox, president of Cox's At the eighth annual Retail Adver- as possible, specific and original." The Dept. Store and WMCK McKeesport, tising Conference in Chicago this past result: "What's new at Buttreys, today, Pa. (on promotion); and Juanita Edes- weekend, they talked about a 10 year Josephine ?" The title: Today at But- trand, advertising manager of Crosby old department store that has been sold treys. The ideal time: 10:30 a.m., when Bros., Topeka, Kan. (on direct mail). on radio as an advertising promotion the flurry of morning activity is past. Stanley Marcus, Neilman- Marcus, was medium all its life. Among other "secrets of success" re- named "retail man of the year" by the The company: Buttreys Dept. Store counted by Buttreys' advertising mana- RAC in an announcement prepared for in Great Falls, Mont. The vehicle: A ger: (1) selection of a "larger" station release today (Monday). The confer- a -and-news daily 10- minute program, Mon. -Sat., -"not local music setup" ence also is launching a program of on KFBB. The glowing testimonial -with network (CBS) "prestige "; (2) annual civic promotion contests for de- came from Buttreys' advertising mana- origination of the show right at the store, partment stores. ger, Josephine Brooker, in a talk pre- with five telephone, amplifier and pared for delivery before the RAC electric outlets located strategically Saturday (Jan. 16). throughout; (3) actual programming Business briefly handled by store personnel. Scores of retail advertising specialists Time sales from stores and media attended the Using both institutional and hard two -day conference, co- founded by two sells, Buttreys interviews customers, Radio buy Frito Co. (Fritos), Dal- Chicago promoters, Budd Gore, Chi- store personnel, local personalities and las, Tex., buys series of 50 spots per cago Daily News, and Ralph Heine- traveling representatives; covers sales week on ABC, 47 on NBC and 32 on events; man, head of his own advertising con- puts on other special promo- CBS, all radio, for a 10 -month period, sultant firm. tions, and cross plugs in all media -on effective Feb. 28. Agency: Dancer - tv, in newspapers, and by direct mail. Fitzgerald- Sample, Chicago. Why has Buttreys been with radio The program sells, according to Mrs. consistently for 10 years? Because it Brooker, "in direct proportion to the Adds muffler Walker Mfg. Co., Ra- sells, said Mrs. Brooker. What does it amount of thinking, planning, and cine, Wis., has assigned its "Silencer" cost? "That's the surprise bonus of the sound honest values put into it." Tele- auto muffler products to sponsorship whole affair," she told RAC delegates. phone response is almost immediate; of Mutual's five -minute Monday - "The cost is so low that we couldn't mail orders are "easily traceable to through- Friday sportscasts by Frankie afford to be without it. The actual radio ", viz. its recent offer of personally Frisch (5:30 -5:35 p.m. EST) starting money cost is of little importance to autographed copies of Norman Vincent today (Jan. 18). Buy covers all sta- you. . . . But you'll appreciate the Peale's new book during the Christmas tions on network. Agency: Aitken -Ky- fact that the cost is less than 2% of season. Radio also has been used to nett Adv., Phila. our total store advertising budget." test other giveaway offers, to sell Mrs. Brooker expressed conviction Tv for Vienna 1960 advertising fashion show tickets and gain response plans for Vienna Sausage Mfg. Co., that much of Buttreys' success with to help- wanted advertisements. The pro- radio is due to the fact that the pro- Chicago, probably will include tv and gram is used to back every single store extended radio schedules, plus print motion is "constant, consistent and event and for radio specials not other- repetitious." She also scored those who media, it was implied last week by Wil- wise advertised. liam Ladany, vice president-advertising. felt radio "was on the way out," noting But perhaps radio's main advantage, "that's what they said about records The company (Vienna sliced meats, Mrs. Brooker pointed out, is its "tre- frankfurters), which when . . . claims national they came in. and look mendous flexibility and timeliness" (an what happened. It's a bigger industry product distribution, has used radio on item comes in Wednesday morning and a limited basis (WIND Chicago). than ever." can be advertised immediately because Management Buttreys' first Agency: H. M. Gross Co., Chicago. of retail there is no script for the commercial outlet had toyed with several radio programming continuity). She con- Tv chew Geo. W. Helme Co., N.Y., ideas before it opened its big store 10 for its nine brands of snuff, will start years ago. It tried musical shows, civic - I3 -week tv spot push Feb. 1, or Feb. minded talks, teenage shows, weather 8, in some 30 markets. Number of forecasts, news programs, Furniture spots and trans- spots per week in each market will vary scribed packages. But, as Radio Advertising Bureau is 'Mrs. Brooker from minimum of 10 to maximum of reminisced, inviting retail furniture chains "something seemed miss- 20. Agency: Kastor, Hilton, Chesley, ing" the throughout the country to sub- -until opening of the new Clifford & Atherton Inc., N.Y. store. mit to the bureau taped or disc Buttreys saturated all media with samples of actual radio commer- New Yorkers first Sterling Forest news, including a new 10- minute pro- cials they are currently using on Corp., N.Y., is to start spot drive on gram describing events and bargains. the air. Miles David, RAB vice four New York City stations April 7 Said Mrs. Brooker: "Like the man who president and director of promo- for promotion of weekend travel to its came to dinner . . . it stayed." Ten tion, said about 30 outstanding Sterling Forest Gardens, a 125-acre minutes seemed to be the happy alterna- commercials will be incorporated floral park being developed near tive between 5 and 15 minute segments, into a tape recorded production, Tuxedo, N.Y. Advertiser plans use of she recalled. But aside from frequency which will be sent to all partici- spots only on Thurs., Fri., and Sat. of impression, the proof of successful pants. Sample commercials may during initial period of April 7 -30. advertising lay in the "unity of be sent to Mr. David at RAB, Some 100 minute commercials will be thought" or central idea -a theme that 460 Park Ave., New York, 22. delivered by various station personali- was "simple, easy to remember, short ties. Agency: The Wexton Co., N.Y.

44 (BROADCAST ADVERTISING) BROADCASTING, January 18, 1960 ...in Cleveland, particularly

Deep -even superficial- analysis of Cleveland radio reveals a marked transference of

affection to WHK. Listeners used to offer WHK great resistance. But that was before

Metropolitan Broadcasting Corporation installed its unique Gestalt of service, news

and showmanship. The New WHK delivers Cleveland's second largest audience,

and advertisers are re- orienting. For more insight into the change, consult with Blair,

or General Manager Jack Thayer (EXpress 1- 5000). Cleveland Division of Metropolitan Broadcasting Corporation

.1,11 Cr. 19.91% -GA. M.. MIDNIGHT, MON. FRI., OCT 1959 GOVERNMENT THIS WAY TO THE ESCAPE HATCH? Doerfer says television might get out of its present jam if networks would rotate culture shows regularly in prime time FCC Chairman John C. Doerfer last added virtue that the public would have leaned toward the first theory and week proposed that the three national a choice of the regular entertainment pointed out that the second school tv networks and their affiliates set features offered by the industry from of thought can point to no specific aside, on a rotating basis, one -half hour the other two networks during the par- statutory mandate except the "public of prime time each weekday for public ticular week when one network and its interest, convenience and necessity" service programming. affiliates engage in public service pro- clause. "I do not think that the broadcast- gramming." Major Problems The FCC chair- ing industry should wait another Hope for Sponsors Comr. Doerfer man outlined the following major prob- moment to neutralize those criticisms lems facing his agency in the new year: directed against the lack of said that such programs should be public serv- Network Practices ice or quality programming during aimed at the whole family and "it This involves, the commissioner said, prime time," the chairman said. would be my hope" that audiences of whether to re- sizes tain or eliminate option time (proposed His proposal was made during a such would be attracted to ap- rule- making to cut back speech last Thursday (Jan. 14) in New peal to advertisers. "These need not now pending), be sustaining programs," said. whether to regulate program procure- York before the Radio & Tv Executives he "From ment practices and whether Society. Comr. Doerfer also listed nine my past observations, I see no reason to license networks. Final decisions in major problems facing the FCC in 1960 why they cannot be sponsored." The these areas, Comr. Doerfer stated, will and described how the Commission chairman also expressed the conviction have to await completion of the network proposes to handle them. He included that new creative talent would be at- study and the current hearings. a warning that a freeze on am applica- tracted and that "all of us might be sur- tions probably will be forthcoming if prised and gratified at the outcome." Licensee Practices Payola and sanc- the Commission is unable to reduce its Alluding to the tions of those guilty 12 -month backlog in that area. current FCC radio - fall under this cate- Under Chairman Doerfer's public tv hearings (see page gory. The chairman service plan, the networks would set 60), Comr. Doerfer pointed out the FCC aside 7:30 -8 p.m., Monday through pointed out that a staff now is examin- Friday, for public service program- stock complaint has ing the 5,000 replies ming. One week, ABC-TV and its affili- been the lack of to the first part of ates would program the time with cul- quality programming the payola question- tural and education shows, CBS -TV and by networks and tv naire that all stations affiliates would take the following week, stations. "I would were sent. Answers not hesitate then NBC -TV and affiliates, with ABC - to urge to the second part TV returning the fourth week. He en- the Commission to are due Feb. 5. "The visioned the networks programming require such pro- sanctions will depend three or four of the weekly half- hours, gramming if I were upon the facts in with local station efforts filling the time certain we had that each case," he said. one or two hours weekly. power and could ef- "Further investiga- "In this fashion, there is no un- fectively set under- tions and possibly reasonable burden imposed upon any standing and en- hearings may be single unit of the industry and it would forceable standards," necessary in the give the industry an opportunity to ful- he said. "But, until more flagrant cases." the extent of our Indicating fill this part of its responsibility on a A chairman with a plan that he fair and equitable basis," Comr. Doer - powers is resolved, has put little cre- fer told RTES. I cannot urge upon you more stren- dence on charges by ASCAP and the No Antitrust Violation The chair- uously or sincerely the advisability of American Guild of Composers & Au- man pointed out that such a coopera- undertaking to do that now." thors that "payola is running rampant" tive action could be taken by the He said the FCC is "determined" to (BROADCASTING, Jan. 4, page 60, this industry without danger of an antitrust end the hearings the first of February issue), Comr. Doerfer said that there is violation in line with a recent opinion and that the staff already is summar- not as much payola as first assumed. by the Attorney General (BROADCAST- izing the testimony with a definite de- Television Allocations This prob- ING, Dec. 21, 1959). termination of the extent of the Com- lem is a most complicated one and will He emphasized the suggestion was mission's powers forthcoming shortly. not' hé completely resolved during the not offered as a proposed Commission He pointed out the program problem next decade, he said. Calling attention rule or as the only solution. Also, he is essentially the difficulty of reconcil- to the current vhf drop -in rulemaking said, it would not constitute the only ing two conflicting views -(1) de- (BROADCASTING, Jan. 4), the chairman public service obligation of stations. velopment of broadcasting through said "something has got to be done to "It simply has the virtue of giving the competitive forces without close pro- equalize the competitive facilities in public a continuing and regular source gramming scrutiny and (2) Commis- some of our major markets." of high -type programming on a basis sion concern and control of program- Political Broadcasts The Commis- would ming practices. that be fair to all those who sion is preparing for challenges of participate," he said. "There is the Comr. Doerfer said that he has broadcasters' interpretations of last 46 BROADCASTING, January 18, 1960 "Egad! Blair Did It Again."

"There I was," quoth our man, "loaded for Blair. I just said to the chap, `You know -The Roanoke station had data up to the collar of my Burberry ... a portable with the 58- county market of 448,001 tv homes: " calculator in my attaché case. My Diner's card was at `... 448 thousand and one?' asked the chap." the ready; my Express cards, rail travel card, airline " `... and one,' said the Blair man." card, three gasoline credit cards, and old W.D. A.G.O. Form 65 were present and accounted for. I had a black knit tie on and my heavy -frame bi- focals were all revved up. Man, I was like ripe." WSLS -TV "Never mind the autobiog. Just tell us did you get the Channel 10 NBC Television business ?" Mall Address: Roanoke, Va. A broadcast service (with WSLS Radio) "Well, frankly, no. We already had it. The Blair man of Shenandoah Life Insurance Company summer's amendments of Sec. 315, sure to accept and bless them. Bills are an efficient, intelligible and equitable Comr. Doerfer said. Particular difficul- pending which would place catv under allocation among the competing users." ties are expected, he said, with the new direct FCC regulation, as well as the FCC Procedures The chairman provision that imposes an obligation on boosters. "This is a serious innovation pointed out that the Commission has stations "to afford reasonable oppor- into the American concept of broad- recommended several measures to Con- tunity for the discussion of conflicting casting," the chairman said. "The in- gress, all of which have passed the views on issues of public importance." evitable corollary of protection from Senate and now are pending in the He said some candidates probably competition is eventual regulation of House. These are designed to reduce will use this language as the basis for service and rates. delays, volume of pleadings and ex- complaints that they did not receive "a "If such principles were established penses. The FCC has requested elimina- reasonable opportunity to discuss con- in the catv and booster fields, it would, tion of McFarland Letters in cer- flicting views." The FCC will have to in my opinion, be a short step to tain instances and more liberal use of evolve standards on a case -by -case basis eventual service regulation of all of its Opinions and Reviews staff, now over a period of time to give broad- broadcasting." divorced from the commissioner level casters reliable guides, he stated. Spectrum Management Several dif- by the Communications Act. Clear Channel Proceedings "Al- ferent proposals have been made by A particularly sore point is the 12- though there are a host of matters the White House, members of Con- month backlog in processing am ap- which command Commission attention, gress and private citizens, for a study plications, with engineering as a big the clear channel and the daytime sky - of spectrum allocations. Included are factor, the chairman said. "If substan- wave proceedings will be terminated proposals for a "super FCC" to over- tial improvement in our am processing in 1960," the chairman promised. Cur- see all assignments, now split between is not achieved in a comparatively short rently active is rulemaking to duplicate the President (for government users) time, I shall not hesitate to recommend the Class I clears with regional stations. and the FCC (for private users). a freeze on all am applications until Catv and Boosters Congressmen "To achieve assurance of the elimina- we pull abreast of a quota we can have injected themselves into this FCC tion of wasteful or uneconomic uses handle expeditiously," he said.

problem through demands that sparsely - . . . a single body will be eventually In recent weeks several sources have settled areas be provided with adequate created," Comr. Doerfer predicted. hinted that such a freeze is a distinct tv service. Illegal boosters are numer- "The problem is how to reconcile the possibility considering the 12 -month ous and the FCC is under heavy pres- conflicting demands and to safeguard backlog.

Doerfer's plan draws mixed reaction from networks FCC Chairman John C. Doerfer's since the plan cannot be effectuated with regular weekly features. suggestion that the three tv net- without their full cooperation. If the NBC's Cultural Record Informa- works take weekly turns in present- proposal does not meet with the sup- tional and cultural programs are ing cultural programs in the Mon- port of our affiliates and the other being offered in "convenient even- day - through - Friday 7:30 -8 p.m. networks, we will continue with our ing hours on a scale unprecedented period met with mixed reaction. plans to increase our informational in television" right now, NBC -TV All three networks, with varied and cultural programs in prime observed. Citing especially its four- degrees of enthusiasm, said last week time." month record to date this year, NBC - they are "considering" the proposal. Chairman Doerfer's idea "makes TV said, "We have offered 30 news None rejected it outright. a lot of sense," Dr. Stanton said, specials, a half -hour to an hour long, "Our first reaction is most certain- "and deserves prompt and serious during prime -time periods through- ly favorable," CBS Inc. President consideration. Its adoption would out the week." Frank Stanton said. not only achieve the objective of Beginning Jan. 31, the network "Very provocative," observed program balance between entertain- starts World Wide '60, Saturday, ABC. ment and non -entertainment, but its 9:30 -10:30 p.m., a "long planned "It deserves thoughtful study and unique scheduling has the extra ad- major weekly public affairs" series. we intend to evaluate it carefully," vantage of fixed and regular ex- NBC-TV also noted cultural series NBC said. posure." such as Our American Heritage, the Although Chairman Doerfer made Consultation with affiliates also Project 20 documentaries, Mark no note of it, nor did the three net- was a factor posed by ABC. The net- Twain's America, Meet Mr. Lincoln, works, the 7:30 -8 p.m. period in- work said it plans to give the pro- the Bell Telephone Hour and science volved in the proposal would not posal "careful study." series, The Hallmark Hall of Fame affect all three networks to the same ABC recited its increased public and specials such as The Moon and degree. On CBS -TV, 7:30 -8 p.m. is service programming and said it Sixpence, Our Town and Amahl and not network option time; it is station "plans even more" during the next the Night Visitors. option time with a few exceptions. year. It noted that the programs to "This is the avenue we have fol- At ABC-TV, the period is transi- result from its exclusive rights to the lowed in fulfilling the responsibility tional; as affiliation renewals occur, Churchill memoirs will be aired in we recognize to present major pro- the time is being shifted from net- prime evening time, as have the gramming in the public affairs and work option time to station option. major efforts of John Daly's public cultural fields in peak viewing NBC -TV has full option on 7:30 -8 service department such as Youth hours," NBC -TV concluded. "Chair- p.m. Anonymous, The Investigators and man Doerfer has suggested a dif- Affiliate Approval Dr. Stanton the Law, The Splendid American ferent avenue to the same end. It said CBS will "obtain the reaction and Prologue 1960. Similar major deserves thoughtful study and we of our affiliates as soon as possible, shows will be aired monthly, along intend to evaluate it carefully."

48 (GOVERNMENT) BROADCASTING, January 18, 1960 ROOM AT THE TOP Successful advertising campaigns feature spot at the top of the list ... the only medium that allows you to reach - with maximum impact - the prospective customers you must reach, pinpointing only the markets you're in. Top advertisers get high return with low in- 1 _<.. vestment and there's no f waste. i,....--a... Scores of success stories in H -R's files attest to the sensational job spot advertising does.

Your nearest H -R man will be happy to give you a fast, first -rate fill -in. Television. Inc. H R Representatives "We always send a man to do a man's job" FTC AIMS HEAVIER ARTILLERY AT 'TV Complains four advertising giants use rigged commercials, cites Lever Bros., Standard Brands, Colgate- Palmolive and Aluminum Co. of America -and their advertising agencies

Rigged television commercials are First response came from Alcoa. It Lever Bros., Foote, Cone & Belding, coming under heavy attack by the gov- denied it sought to deceive tv viewers. and William H. Bambric, account exec- ernment agency charged with ensuring The company statement said that "con- utive-Pepsodent commercial showing truth in advertising. clusive independent tests" were made at "smoke machine" depositing yellow This is acknowledged by Federal the time its super -strength foil was in- stain on piece of enamel. Enamel is Trade Commission officials following troduced "which established its superi- then brushed with Pepsodent tooth paste the issuance last Friday of four com- ority over other foil wraps." and cleansed with plain water. Stain plaints of false advertising against such The latest batch of complaints indi- disappears. Claim is made that Pepso- giants of the advertising world as Lever cates, it was confirmed at the FTC, that dent removes yellow stain. Not so, says Bros., Standard Brands, Colgate -Palm- the agency's heightened interest in tele- FTC: "Demonstration does not actually olive Co. and the Aluminum Co. of vision is beginning to bring results -in prove that Pepsodent toothpaste is effec- America -and their advertising agen- charges at least. tive in removing tobacco smoke stains cies. Campaign Is Underway FTC offi- from the teeth of all smokers, and espe- In one case the account executive was cials have made it plain, ever since the cially the accumulated stains from the also named. tv quiz scandals broke into headlines teeth of habitual smokers." The FTC complaints also stated that last summer, that they were putting Standard Brands and Ted Bates & the Standard Brands' suspect adver- more attention on tv. FTC has doubled Co. -Blue Bonnet margarine commer- tising also appeared in newspapers and the personnel of its tv and radio mon- cial showing Blue Bonnet, butter and periodicals, and the Alcoa advertise- itoring unit. It has established a special competitive margarine with magnified ment in newspapers. task force to deal with tv commercials. drops of moisture on Blue Bonnet and The trade agency charged that the It has intensified the plan whereby FTC butter. Voice over video claims moisture demonstration commercials used by employes notify headquarters if they drops indicate that "Flavor Gems" in these companies on tv were either rigged notice anything untoward in tv com- Blue Bonnet give it rich, "natural" or were not true. mercials while watching tv at home dur- taste similar to butter and that lack of Last week's action brings to 14 in the ing their off hours. It has also asked these moisture drops indicates compet- last 30 months the number of FTC Congress for more money for this pur- itive margarine doesn't taste like "high complaints charging tv commercials pose. price spread." Not so, says FTC; mois- with being false or misleading. Six have The complaints filed last Friday were ture drops on Blue Bonnet and butter been filed since January 1959. on the following: are not real moisture drops, but are of "non -volatile" liquid substituted for the demonstration. And, continues FTC, presence of visible moisture in butter and margarine is undesirable and is avoided by the industry if possible. Colgate -Palmolive Co. and Ted Bates & Co.-Palmolive Rapid Shave commercial in which hand holding razor "shaves" sandpaper treated with product. This is supposed to demonstrate "moisturizing" effects of the shaving cream. Not so, says FTC; sandpaper is really glass or plexiglass coated with sand. Aluminum Co. of America, Wear - Ever Aluminum Inc. and Ketchum Mac- Leod & Grove -New "Super- Strength Alcoa Wrap" commercial showing two hams side by side. One, dried out and "tasteless" is wrapped in torn, crumpled competitive foil; other, fresh and "tasty" looking, is wrapped in fresh -looking, untorn foil. Claim is made that both hams were wrapped and unwrapped same number of times, thus allegedly proving superior qualities of Alcoa Sandpaper smooth That's not sand- objected to in charging Colgate -Palm- wrap. Not so, says FTC. Both hams paper being smoothed by the razor in olive Co. and its advertising agency, were among number bought and aged. this Palmolive Rapid Shave tv commer- Ted Bates & Co., with false advertising Least appetizing ham was wrapped in cial (left panel); it's just plexiglass in touting the "moisturizing" qualities competitive foil which was torn and coated with sand. This is what FTC of the shaving cream. wrinkled before wrapping; freshest- 50 (GOVERNMENT) BROADCASTING, January 18, 1960 The ALL NEW A Major Break- Through GATES M-5693 in the search for a Better Modulation Modulation Monitor Monitor

The Gates M -5693 modulation monitor operates The new Gates modulation monitor uses the dif- on an entirely new principle, with patent applied ference in the rectified carrier voltage and the for. Employing direct coupling, this new monitor reference voltage for negative peaks, and the error will read the true values of positive and negative from carrier shift decreases as the percentage peaks regardless of the presence of carrier shift. modulation increases. The error is zero for 100% With the fastest meter allowable, it will, in addi- modulation. Indication of exact readings at high tion, give correct peak indications on single pro- modulation is now possible and downward allow- gram pulses as short as approximately 50 milli- ance for the error factor is no longer necessary. seconds and will measure the true peak amplitude The self -calibrating feature and the accuracy of of program or tone regardless of the wave forms indication makes this new monitor ideal for the encountered. annual proof-of- performance measurements. An oscilloscope is not even necessary. Older modulation monitors required the engineer The new monitor can be located at the transmitter to provide certain safety factors to prevent over - and operated by remote control, with compensat- modulation. The new M -5693 monitor with true ing adjustments in the monitor for imperfect tele- peak indication regardless of the complex wave- phone lines. There are many more exclusive fea- form in standard programming, assures accuracy tures in this all new modulation monitor, which to the point that often greater modulation of the are discussed in detail in Engineering Bulletin transmitter is possible, resulting in valuable in- No. 117 -L. Write for your copy today -yours for creased signal strength. the asking.

GATES RADIO COMPANY HARRIS Subsidiary of Harris- Intcrtypc Corporation I NTE RTYPE GATES QUINCY, ILLINOIS Offices in: International division: HOUSTON, WASHINGTON, D.C: 13 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY looking ham was carefully wrapped in un- abused Alcoa product. The two hams were not wrapped and unwrapped the Forecast: more crusades, little legislation same number of times, the FTC corn- U.S. Atty. Gen. William P. Rogers' advertising, to another, communica- plaint said. report (BROADCASTING, Jan. 11) will tions," he observed. The FTC complaints gave the re- encourage the FCC and Federal Some people still favor govern- spondents 30 days to file answers and Trade Commission to "embark on ment control over radio -tv program- also designated all the cases for hear- new crusades," with the inherent ming, with the apparent belief that ing on March 21 in Washington. danger "they might be stampeded "there is a built-in guarantee of into going beyond their authorized excellence in government super- Follows Complaint Against GM & powers," Sol Taishoff, editor-pub- vision and a built-in guarantee of LOF Last Friday's charges follow lisher of BROADCASTING, told the Chi- mediocrity or worse in supervision hard on the heels of the FTC's com- cago Broadcast Advertising Club last by anybody outside of government," plaint against General Motors and week. Mr. Taishoff declared. And, he Libby- Owens-Ford Glass Co. for tv While several new bills probably added, some members of the FCC commercials which, according to the will be introduced in this session of feel they can guarantee the eleva- agency, compared the purported lack Congress, there's little likelihood of tion of American culture with a of distortion in LOF glass used in GM any "considerable amount" of legis- "magic formula" that stamps all sus- cars with the alleged distortion in glass lation affecting communications and taining programs as good simply be- used in other automobile makes. This advertising this year, he predicted. cause they don't carry advertising. was filed last November (BROADCASTING, The "real danger," he told the club's Under this formula, he reasoned, "a Nov. 9, 1959). One of the allegations is monthly luncheon meeting in the station gets better as its business that one of the scenes in the tv com- Sheraton Tower, is apt to come in gets worse, meaning that a station is mercial showing LOF's superiority in the next Congress, dependent "in best the day it goes broke." lack of distortion was actually shot great measure upon what happens Not enough people in broadcasting through an open car window. in broadcasting and advertising be- today believe their business is com- General Motors Corp. has denied tween now and then." munications rather than advertising, these charges. Tracing congressional and govern- Mr. Taishoff stressed, and not enough GM asserted that the challenged ad- ment agency probes since last fall, in advertising today "fully under- vertising was voluntarily discontinued Mr. Taishoff noted that an investiga- stand the difference between their before the FTC complaint was filed and tion of radio -tv advertising must in- business and the business of com- even before the agency began its inves- evitably lead to all media, as in the munications." It's small wonder, he tigation. The motor company asked case of the FTC's complaint against added, that people in government dismissal of the complaint, declaring Life cigarettes. "This is how a virus have difficulty distinguishing between "everything that could be accomplished culture grows . . . how infection the influences of each in radio and by this proceeding has already been can be spread from one business, television. accomplished by the voluntary good faith discontinuance." GM also said that pictures in advertisements gave a "fair LOF has not yet filed its answer. the agency received extra funds from and truthful portrayal of what they pur- The FTC's interest in tv commercials Congress to establish a tv -radio monitor- ported to portray." received its greatest fillip in 1956, when ing unit. This was largely at the urging of Sen. Warren G. Magnuson (D- Wash.), chairman of the Senate Com- merce Committee. The special unit was set up in October of that year and the first move to follow was the issuance of complaints against the Mentholatum Co., Whitehall Pharmacal Co. (for In- frarub) and Omega Chemical Co. (for Omega Oil). These were filed in March 1957 and charged that the muscle rub advertisements on tv were false and misleading. Following this came complaints against (1) the American Chicle Co. (for Rolaids), filed in May 1957 and charging that the use of a white coated actor implied medical profession en- dorsement; (2) Lanolin Plus, filed in Hamming it up This is the tv com- tasty." Not so, says the FTC. Both hams July 1957, against a tv commercial mercial used to demonstrate the "super were not wrapped and unwrapped at warning against "burning" hair with strength" of Alcoa's "New Super same times; a number of hams were ordinary shampoos; (3) Helene Curtis' Strength Alcoa Wrap." Alcoa wrap is bought and allowed to age; the one most Enden Shampoo, filed also in July 1957, on right, "ordinary" wrap on left. Ac- fresh was wrapped in Alcoa product; against claims Enden cured dandruff; cording to the Federal Trade Commis- the other in a competitive foil which (4) Lestoil, filed in February 1958, sion a voice over video says that both was torn and crumpled by hand to give against the lack of warning that the hams have been wrapped and unit a used appearance. The FTC com- cleaner was flammable; (5) Hutchinson wrapped the same number of times, plaint was filed against Alcoa, Wear - Wax Co., filed in May 1958, which with ordinary wrap tattered and torn, Ever Aluminum Inc. and Ketchum, showed via tv that its wax allegedly ham dried out and tasteless and Alcoa MacLeod & Grove Inc., agency han- withstood flaming gasoline; (6) Max wrap unripped and ham "juicy and dling the account. Factor Co.'s Natural Wave Hair Spray,

52 (GOVERNMENT) BROADCASTING, January 18, 1960 The Chuck Wagon Cant N°" titto0464 oler J°NN"°q ,44e wttert Bob Scobey ak iYeb6 a` 1 to P¡Pce ^^ µ Antonini ltiatid ait Alfredo #g¿G lai ra oy r 4iorro/ Don Elliott YOU .ded uddt Elliot Lawrence PICK THE ARTIST Nathaniel Chico Shi/kret Hamilton

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BROADCASTING, January 18, 1960 53 filed October 1958, against tv claim issued in all the other cases, except the characteristics clearly through on tv? that ordinary straight hair would be complaint against Hutchinson Wax Co. FTC Chairman Earl W. Kintner has given a natural wave if the product was In this case, the complaint was dis- publicly and privately made these points used. missed since the claims were found to on this question: The FTC has no in- Six Month Wax Still Pends In Janu- be true, but the company was chided terest where no material deception is ary last year the FTC charged that Con- for using a fixed demonstration to high- practiced. It is not against the use of tinental Wax Corp.'s Six Month Wax light its claims. aids to make the product look or act advertising on tv was false in that the Where does the FTC draw the line like it should. But it is going to look wax did not last six months. This case between rigged tv commercials and twice at aids or gimmicks that make is still pending. those in which a little "touching up" is the product look or act better than it Orders or consent judgments were used to bring the product or its claimed is- or a competitor's product worse. HARRIS SETS HIS PAYOLA DATE Hearing will start Feb. 8; Oversight seeks $410,000 budget The House Legislative Oversight group goes into such subjects as mis- during the congressional recess. Subcommittee's hearing on "the whole leading advertising on tv and radio it Spectrum Later? The subcommit- field of payola" will begin about Feb. will be in a separate hearing. tee's plan to conduct a spectrum study 8, Chairman Oren Harris (D -Ark.) an- Rep. Harris also said hearings would has reached an impasse, he indicated, nounced last week at a news confer- be held the second week in February because of opposition from the Office of ence immediately following a closed on two pending bills to prohibit im- Civil Defense Mobilization, which session of the parent House Interstate proper influences on federal agencies, wants such a study to be conducted by & Foreign Commerce Committee set up ethical standards for agency the Executive Department rather than which he also heads. members and employes and prohibit ex by Congress. The OCDM oversees His announcement Wednesday indi- parte presentations to the agencies. He government (mainly military) use of the cated the hearing will follow the same estimated Feb. 10 as the date. spectrum. pattern as the tv quiz show hearing The House Commerce Committee's With these differences between non - held last fall and he didn't think it Communications Subcommittee has government users and government would last more than a week. He de- been asked to make on- the -spot studies users, he said, "we might have to knock clined to name any witnesses, saying and surveys on educational tv at Albu- some heads together" because the pres- only that the list would include disc querque, N.M., St. Louis and Cham- ent situation prevents any chance at jockeys and recording company execu- paign, Ill., in connection with a Senate - making headway. tives and acknowledging that the House approved bill (S 12) to grant $52 mil- He indicated, too, that "some people" group "usually" hears the involved lion in federal subsidies to educational feel there have been enough studies in agencies - FCC and Federal Trade tv, Rep. Harris said. He noted the sub- the past 10 years and want action in- Commission. committee conducted similar studies in stead of more studies. Rep. Harris disclosed that the Over- the Washington, D.C., area, the South, Rep. Harris said he still feels there sight group is asking a total of $410,000 the West, the Midwest and the North is merit in the proposed study by the for the subcommittee for its work dur- Oversight Subcommittee and in his bill ing this session of Congress, including (HR 8426), which would establish a $275,000 in new appropriations, some Federal Allocations Board with author- $23,000 on hand unspent and $112,000 ity to divide the radio spectrum among -the amount left from an appropria- all users-both government and non- tion last year for a study of the radio government. spectrum -to be diverted to the Over- Speed on Payola Referring to the sight group for other work. payola probe, Rep. Harris said the sub- He estimated that the Oversight Sub- committee's activities will have to be committee's interim report -reporting "streamlined" because its work must on its tv quiz show hearing last year be accomplished by July 1 in time for and containing legislative and adminis- the presidential nominating conventions trative recommendations - would be and subsequent election campaigns. The out in about two weeks. House unit, he said, can't afford to Staff Build -Up He also disclosed make an on-the -spot investigation of that if the House Administration Com- every broadcaster. Its main function, mittee approves the $410,000 proposed he said, is to determine whether present budget for the oversight unit, he will laws are being administered properly hire six new investigators and two and whether the present laws are ade- clerks to add to the subcommittee's quate. present staff of 25. The budget was sub- He declined to comment on the re- mitted to the Administration Commit- port by Attorney General William tee Thursday in the usual closed ses- Rogers, standing on his earlier state- sion. The $23,000 still on hand was the ments that the report's recommenda- remainder of a $200,000 appropriation tions do not go far enough (BROADCAST- for the subcommittee last year. IrrG, Jan. 11). Rep. Harris indicated the subcommit- Rep. John B. Bennett (R- Mich.), tee will stick to payola at its hearing REP. HARRIS ranking GOP member on the subcom- next month and indicated that if the Schedules payola quiz mittee, said Thursday he felt the House

54 (GOVERNMENT) BROADCASTING, January 18, 1960 WCKY IS SOME BUY

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BROADCASTING, January 18, 1960 55 Oversight unit should keep probing until it has exposed every irregular practice in broadcasting and added he FTC charges five more with payola is particularly interested in deceptive The Federal Trade Commission consent judgment to the same and fraudulent advertising and pro- last week filed payola complaints charge (BROADCASTING, Dec. 14, gramming. But he didn't think the against four more companies - 7, 1959). group would be able to get to these bringing to 27 the number of such The FTC's complaints last practices during the hearings which alleged unfair trade practice week were issued against the fol- start around Feb. 8. charges it has issued in the last lowing: United Telefilm Records Rep. William L. Springer (R- Ill.), six weeks. Inc., New York (Tel and War- another member, said Thursday he ex- Meanwhile, the first answer to wick labels); M. S. Distributing pects the hearings to show that payola the initial payola complaints was Co., Chicago; A & I Record Dis- has "infiltrated the entire broadcasting received by the FTC last week. tribution Co., Cincinnati, and industry," especially in the largest This was from London Records James H. Martin Inc. -Music Dis- cities. He revealed that investigators Inc., New York. London ad- tributors Inc., Chicago. went to Chicago last week and a submitted that "it has directly and FTC officials have indicated committee staffer later confirmed that indirectly given valuable consid- that more payola complaints may three staff members had left for Chi- eration to disc jockeys" but be expected as a result of an in- cago, the first visit by staffers to that denied all allegations of wrong- vestigation of about 100 such area, he said, although the subcom- doing. Previously RCA signed a cases. mittee has had complaints about payola in that city for some time. Rep. Samuel L. Devine (R- Ohio), treaties were involved. also a subcommittee member, expressed Supreme Court review the belief that action by the FCC and The 1958 action was protested by FTC may remove the need for legisla- sought on spectrum Aeronautical Radio Inc., Bendix Avia- tion to prevent tv quiz show fixes. He The power of the President over the tion Corp., Air Transport Assn., Pan said he thinks misleading advertising radio spectrum may be reviewed by the American World Airways, Trans World is a far more serious problem. U.S. Supreme Court. This is the object Airlines and United Air Lines. In a statement earlier in the week, of a petition for review filed by avia- Among the bands deleted for private he expressed reluctance to recommend tion interests. The request is aimed at use were 100 me in the 8800 me band, legislation to regulate tv programming reversing a U.S. appeals court ruling changed from civilian radionavigation because, he said, it brings up the ques- Nov. 13 affirming a 1958 FCC deletion to government radio -positioning. The tion of censorship. But he felt new laws of 2,000 me of spectrum space from move came while the aviation industry may be needed to help curb some tv non -government usage. was in the midst of adopting a doppler commercials. He wouldn't cite exam- In its brief, filed Dec. 31, 1959, pe- radionavigation device using this fre- ples, but said some types of commer- titioners claimed that the lower court quency. cials are irritating. More acceptable erred when it found that the FCC could In its Nov. 13 unanimous decision, to him, he said, are the cartoon com- take the action it did based solely on a the lower court held that Sec. 305 of mercials which are "simple and quiet request by the Office of Civilian & De- the Communications Act gives the Pres- and get the job done." fense Mobilization, acting for the Pres- ident prime power over the radio spec- The Oversight Subcommittee had met ident. It was claimed that the FCC could trum. The FCC, therefore, the court earlier in the week (Tuesday), but not change spectrum allocations without said, could do nothing more than ac- Chairman Harris would only say the a rulemaking with all parties repre- cede to his request. The court refused budget proposals were discussed. sented, particularly since international to review the OCDM document since it was classified and there was no reason to look into its justification, accord- IN THE CONGRESSIONAL ing to the appeals judges (BROADCASTING, HOPPER: Nov. 23, 1959). Here are capsulized versions of legis- purposes tv channels "sufficient" to insure "ade- lation introduced so far in this con- quate" availability to as many persons as 'reasonably feasible" and with access not "substantially" gressional session which is of interest less favorable than such persons' access to com- Mack re -trial Jan. 25 to broadcasters: mercial tv. Commerce Committee. Jan. 7. HR 9486. Rep. Emanuel Celler (D- N.Y.)- The second trial of former FCC 5 2780. Sen. Thomas C. Hennings Jr. (D -Mo.) Would prohibit concentration of control of "sub- Comr. Richard A. Mack and Miami -Designed to clarify scope of authority of fed- stantial" portion of tv or radio stations and "sub- eral departments and agencies to withhold In- stantial" portion of news publications (magazines attorney Thurman A. Whiteside will formation from the public. ( "Freedom of Infor- and newspapers) in "any section of the country ". take place Jan. 25 before federal Dis- mation" bill.) Judiciary Committee. Jan. 11. Judiciary Committee. Jan. 11. HR trict Judge Alexander Holtzoff in S 2823. Sen. Richard L. Neuberger (D -Ore.) 9549. Rep. Henry S. Reuss (D- Wis.)- Wash- -Would furnish government financing to help pay Would require radio -tv stations to devote 20 ington. The trial is on charges that both of program primary and general election campaign expendi- schedule to public service programs, Mr. Mack and his friend Mr. Whiteside tures of aspirants for Presidency, Vice Presidency, broadly defines public service and would set up advisory Senate and House. U.S. would pay for 50% of body to further define term; would re- conspired to throw the grant of Miami quire FCC radio and tv time if not over 30 minutes (radio) to monitor all outlets to enforce such ch. 10 to National Airlines. Last De- and 15 minutes (tv) in primaries; 50% of radio requirements; set up priority for broadcast applicants based time (if not over 1 hour) and tv time (if not on other ownership of communca- cember, the U.S. Supreme Court refused tions over 30 minutes) in general elections. Other pro- media and on local ownership and require bidding to review a lower court ruling denying visions provide additional funds for all media (in cash and public service commitments) under different formula. Rules & Administration among those in same priority groups; eliminate a motion to dismiss the case. Last week, McFarland Letter; Committee. Jan. 14. resurrect transfer procedures the Supreme Court denied a motion similar to "Avco" rule; set new qualifications to HR 9358. Rep. Abraham Mutter (D- N.Y.)- for FCC members, lengthen terms and boost reconsider its ruling. Would require federal agencies to notify persons salaries; set up code of ethics for FCC members and em- involved in agency proceedings by furnishing such The first trial ployes. Commerce Committee, Jan. 12. resulted in a hung jury. persons copy of pertinent notice (already in prac- HR 9627. Rep. Thomas G. Abernethy (D- They were last tice at FCC). Judiciary Committee. Jan. 6. Miss.) tried spring- summer be- -Would permit daytime am stations to operate HR 9448. Rep. fore District Judge Burnita S. William H. Avery (R- Kan.)- "at least" from 6 a.m. to 6 p.m. Commerce Com- Mat- Would require FCC to reserve for educational mittee. Jan. 14. thews. 56 (GOVERNMENT) BROADCASTING, January 18, 1960 su

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BROADCASTING, January 18, 1960 57 culture and to bring the best programs, BROADCAST `RESPONSIBILITY' and a balanced diet of programs, to the people of the U.S." Overlooked in getting rich, says Reuss bill Although broadcasters and the FCC pay "lip service" to these ideals, he Commercial broadcasting over the the same amount considered in the said, programs continue to be beamed years "has grown too fast and too profit- transfer. .. at "the lowest common denominator ably to catch up with its responsibilities The bill would dispense with the of public taste." Broadcasters, backed to the public," Rep. Henry S. Reuss "McFarland Letter" requirement under by the FCC, appear to have two main (D -Wis.) told his congressional col- which the FCC must notify an applicant goals, he said: "to make money, which leagues last week. Then he dropped a of inability to make a grant, giving they do very well, and to entertain, bill in the legislative hopper which, he grounds and reasons. Instead, the ap- which they sometimes do very well." feels, would in effect say goodbye to plicant would merely be notified of all But educational, informational and cul- all that. objections to his application and given tural programming is "far down the Rep. Reuss' bill (HR 9549) carries an opportunity to reply. The FCC would industry's list -if it is there at all." these provisions: then make the grant or designate a Since his bill seeks to improve pro- It would require broadcast licensees hearing as indicated by its findings. gramming without harming commercial to devote a minimum of 20% of their The Reuss bill also would prohibit broadcasting and since "that also hap- schedule to public service programming, all off-the -record communications in pens to be what the broadcasting indus- including at least one hour in prime both adjudicatory and rulemaking cases, try and its friends claim to want, I ex- evening time (7 -10 p.m.). both written and oral. pect to have their support for this legis- So there will be no doubt about Rep. Reuss' bill would prohibit lation," Rep. Reuss said. what is or is not public service program- acceptance of honorariums by FCC A spokesman for Rep. Reuss said ming, his bill establishes a "broad" def- members and require FCC appointees Thursday the provisions on public serv- inition: "programs ... primarily to ad- to be of "known integrity." It would ice programming in the bill were in- vance education and culture, or to in- remove membership in a political party corporated after advice and suggestions form the public of events or issues of as a criterion for appointment. (Present from "a couple of communications at- local, state, national and international law now requires that not more than torneys" and others interested in bet- importance." four of the seven FCC members may ter programming, but he did not iden- And just to make sure everybody be of the same political party.) tify them. He said the 20% minimum understands, Rep. Reuss' bill proposes It would extend terms of FCC mem- for public service programs was decided creation of a body to "further define" bers subsequently appointed to 14 in- upon as an amount of time "not exces- public service programs: an Advisory stead of 7 years and would raise their sive" for such fare. Board on Education and Culture-a salaries $2,000 (to $22,500 for chair- seven -member group to be headed by man, $22,000 for others). the U.S. Commissioner of Education, The Reuss bill would incorporate Rogers calls parley with other members to be appointed by a seven -point code of ethics for FCC U.S. Attorney General William P. the FCC chairman from among persons members and employes to prohibit con- Rogers has called for a national con- not connected with broadcasting. flicts of interest. ference on consumer protection March The bill would require the FCC to Responsibility In an address ac- 10 -11 at the Dept. of Justice in Wash- monitor the programs of all stations to companying his bill, Rep. Reuss said a ington. make sure public service programming basic problem which brought about the Mr. Rogers last week invited the at- standards are fulfilled. climate of rigged tv quiz shows and torneys general of all 50 states and of Other Provisions The other pro- payola has been the failure of broad- Guam, Puerto Rico and the Virgin visions of Rep. Reuss' bill incorporate casters and the FCC "to accept fully Islands to the meeting. Also participat- proposals he made during the 85th Con- the fact that a grant of the use of the ing will be the Federal Trade Commis- gress, in April 1958. They are: public airwaves . . . carries with it a sion and the Securities & Exchange Broadcasters would be charged a responsibility to advance education and Commission. fee for a license established in bidding among competitors -both in cash and public service programming commitments, the FCC deciding the weight to Jan. 22 deadline for L.A. convention needs be given to each, and the money to go Tv and radio broadcast stations for the usual audio and video pool into a special educational and cultural which plan to cover the 1960 Demo- coverage of convention floor activi- fund which would use it to make loans cratic National Convention in Los ties, some individual stations will or grants to non -profit stations or other- Angeles, which begins July 11, want to have their own off -floor cov- wise use it to further educational and should advise the House Radio -Tv erage in the "independent" radio -tv cultural tv and radio programs. Gallery in Washington of their mini- area being set up adjacent to the Establish priorities for those com- mum needs for hotel sleeping rooms, convention floor, he said. Stations peting for licenses; automatic awards hotel studio or work rooms and should advise whether they want to would go to those who stand alone in work space by Jan. 22, Bob rent a desk, install a telephone, a higher category, with no money bid Menough, gallery superintendent, radio loop, broadcasting booth (state required. said last week. minimum dimensions) to be con- The priority categories: (1) appli- He said the survey of stations is structed at station's expense. cant "predominantly locally owned" for use by the Democratic National Stations should meet the Jan. 22 with no other interests in mass com- Committee which will make all hotel deadline since allocations are being munication media; (2) applicant pre- assignments and emphasized that this made in early February. Address re- dominantly locally owned; (3) all others. announcement is not a call for ac- quests to: Bill Henry, Convention In station transfers a person enjoy- creditation for credentials. Chairman, House Radio -Tv Gallery, ing a higher priority than the proposed Although plans are being made The Capitol, Washington, D.C. purchaser could block a sale by offering

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BROADCASTING, January 18, 1960 59 FCC ASKED FOR TIGHTER CONTROLS `Surprise' broadcaster theme, opposed by Storer, highlights probe

To the acknowledged "surprise" of resume Jan. 25, 26, 28 and 29. Wit- tions, disc jockeys, band leaders and at least one FCC commissioner, three nesses, in addition to BMI, will in- program packagers to play BMI broadcasters last week urged the Com- clude the networks and NAB. The music." mission to exert more and stricter con- Commission hopes to complete the The ASCAP president said "these trols over stations and programming. hearing during next week's sessions improper practices" should be stopped As a secondary feature of the -or early February at the latest. because they injure the public and agency's continuing radio -tv hearing, Chairman John C. Doerfer, gave an writers and publishers who "do not ASCAP charged that the "collective" indication of one result of the hearing engage in such practices and whose policy of BMI and stations has led to (which has been running since Dec. 5, songs are therefore broadcast less "payola becoming rampant as a big 1959) when he proposed before the often." The only way such "injurious business operation." RTES Thursday that the networks and practices" can be curbed is through The commissioners, reinforced by their affiliates rotate daily prime half - legislation, Mr. Adams told the com- the return of Comr. Rosei Hyde from hours of cultural programming on a missioners. He continued: Switzerland, were unusually active in weekly basis (see story page 46). "We submit that it is very much their questioning of the witnesses. Following is a resume of testimony against the public interest in honest Only Comr. T.A.M. Craven was not last week. (For Friday developments, programming for the broadcasting in- present for last week's sessions. also see AT DEADLINE, page 9.) dustry acting collectively through its Stanley Adams, President of ASCAP wholly owned music -owning and licens- questions, and those of Their FCC The music licensing society asked ing organization, to have encouraged counsel Ashbrook Bryant, centered on to be heard because "we are appalled practices which deceive the listening (1) FCC authority to consider program- at how widespread the practice of public.... I refer to the creation and ming at license renewal, (2) broad- payola has become in radio and tv," collective ownership of BMI by the casters' control over network program- Mr. Adams stated. Payola has become broadcasting industry at large and the ming, (3) licensing of networks, (4) au- "rampant as a big business operation incentive thus created for broadcasters thenticity of the ASCAP charges, (5) as a result of the collective activity of to perform BMI music, not on its com- how licensees determine the needs of the broadcasting industry through its petitive merits, but because BMI is communities and (6) content of their wholly -owned BMI," he charged. operated for the exclusive benefit of renewal forms. ... "The very ownership of such an or- the owners of radio and tv stations." Only one of four broadcasters testi- ganization by a group of broadcast- Not Legitimate Mr. Adams con- fying last week, a vice president of ers threatened free and equal access tended the activities of BMI clearly go Storer Broadcasting Co., urged the to the airways for the music of writers beyond the bounds of legitimate plug- Commission to refrain from exerting and publishers not owned or controlled ging. "The result is that radio and tv any further regulation of the industry. by this broadcaster -dominated enter- stations are induced to increase their But all agreed there is no favoritism prise. And this threat has been com- performance of the captive songs that of BMI music. pounded by the efforts of BMI to pro- stations own and control through BMI," Ford Surprised Comr. Frederick vide financial inducements for sta- he charged. "The broadcasting industry W. Ford said he was surprised that the station owners were asking for "con- siderably more regulation" than the public witnesses. ASCAP President Stanley Adams was pressed by the commissioners for more information to document his charges against BMI. While he was on the stand, Comr. Robert E. Lee asked if BMI would testify during the hearing. From the audience, BMI Board Chairman Sydney Kaye stood up to reply, "We have not asked for an appearance because we did not antici- pate this unjustified attack on us." He formally requested an opportunity to reply at a future date and Comr. Rosei Hyde, presiding at the time, promised the music licensing group would get its chance. The hearing was held Monday (Jan. 11), Tuesday and Friday of last week. Wednesday was skipped because of the weekly FCC meeting and on Thursday the commissioners were in New York for a meeting of the Radio Hard pressed ASCAP President the FCC to furnish supporting docu- & Tv Executives Society. The hearing Stanley Adams (I) and General Counsel ments to their charges that payola is will be recessed this week but it will Herman Finkelstein were ordered by "rampant, as big business operation."

60 (GOVERNMENT) BROADCASTING, January 18, 1960 through BMI goes further. It engages any other documentation available. collectively in payola by entering into In spite of earlier indictments, Mr. contracts to pay subsidies to music pub- Adams admitted to Comr. Cross that BMI's reply lishing firms . performers and disc he did not know the extent of payola BMI last week answered jockeys hand -picked by BMI." in broadcasting. He kept referring to ASCAP charges before the FCC He said ASCAP complained about "collective efforts" of BMI and broad- that BMI fostered payola (see alleged BMI payola activities as far casters which led the commissioner to story, this page) with a counter back as 1953 in an affidavit filed with reply that ASCAP was claiming that charge that "rigged payments" of the Dept. of Justice. it would not be in the public interest the latter group encourage payola BMI "manipulation" resulting in arti- "to use other than ASCAP music." while its own system of payment ficial ratings will be substantially re- Mr. Adams protested that ASCAP "discouraged" the unsavory prac- duced when the FCC acts to prevent encourages competition but cannot tice. payola, Mr. Adams said, but BMI will compete under the present BMI- broad- "The attack was a diversionary still be in a position to exclude ASCAP caster situation. tactic, dredging up old charges songs as long as broadcasters own that Comr. Cross retorted that the FCC in order to distract attention from organization. could no more prevent broadcasters current ASCAP wrong- doings," Close Scrutiny The commissioners from owning stock in BMI than in BMI said. The three- letter music and FCC counsel Ashbrook Bryant AT &T. "We are getting into a stage licensing group pointed out that questioned Mr. Adams and ASCAP here where . you will have the less than two weeks ago ASCAP General Counsel Herman Finkelstein broadcaster where we tell him what signed a new consent decree with closely on their charges against BMI kind of toothpaste he may use," the the Dept. of Justice (BROADCAST- "On what basis have you made this commissioner said. ING, Jan. 11) "the fourth imposed broad general statement that payola is Divorce ASCAP Too? Should upon it for antitrust violations rampant in the industry?" Mr. Bryant ASCAP members be prevented from since 1941." and Comr. Hyde asked. owning radio or tv stations, publish- BMI said Federal Judge Syl- Mr. Adams replied: " . . The im- ing houses and record companies, the vester J. Ryan, in connection plication drawn here from the owner- commissioners repeatedly asked the with the decree, pointed out that ship of BMI by the broadcasters indi- witnesses. ASCAP payments to its mem- cates that if utilized to the detriment of "I am just prepared to discuss a bers favored the "controlling all other music and all other perform- divorcement of BMI from ownership group" within ASCAP with the ing rights societies, it would indicate a by the broadcasting industry," Mr. result that "young writers and widespread, general understanding of Adams replied. "I am not prepared to publishers are being discouraged the word payola." discuss it on an individual basis." from writing and publishing new Mr. Bryant and several commission- Comr. Bartley questioned the wit- songs." ers at various times asked the ASCAP nesses at length on the difference be- spokesmen if they had proof of the tween payola and legitimate promotion. charges. Both Messrs. Adams and Fink- At one point Mr. Adams said this is area here . . . as to what is payola elstein referred to past court pleadings, hard to define but later stated that and legitimate plugging and I don't newspaper clippings, trade articles, but there is a clear distinction. Such things know how to define it," Comr. Bart- admitted they were not prepared to as orchestrations are legitimate, he ley stated. "If you are going to sug- document the charges. Mr. Finkelstein said. gest that payola be outlawed, you was ordered to supply the FCC with "You have left me with a mysterious should tell us what it is more clearly." Comr. Ford's reaction: "I am high and dry as a result of your testimony." Past Activities Counsel Bryant questioned the witnesses at length about a multi -million dollar law suit instituted against BMI by some 30 ASCAP members; hearings on both sides of Congress on the BMI -ASCAP relationship, and Justice Dept. proceedings against ASCAP. "You mean you have been antitrusted ?" interjected Comr. Cross. Mr. Bryant also thought it was strange that Mr. Adams professed ignorance of how the nation's "top 10" tunes are selected in light of his charges against BMI. The ASCAP president said he had no ideas and had never been "curious." He said occasionally an ASCAP song makes the list in spite of BMI and broadcasters through "sheer merit." Herbert E. Evans, president of Peo- ples Broadcasting Corp. The head of five radio stations and one tv station owned by Nationwide Insurance Co. Future witness Sydney Kaye, (r) appearance with FCC attorney James urged the FCC to give broadcasting a BMI board chairman and general coun- Tierney after requesting opportunity to "little gentle urging" to help the in- sel of BMI, discusses date for future answer ASCAP charges. dustry regulate itself, especially as to

BROADCASTING, January 18, 1960 61 what is expected in programming. cause I was on the committee that ne- tions, Mr. Putnam said his firm has "I recognize that in our field of broad- gotiated with ASCAP for the new con- built three translators at a cost of casting some owners with the desire for tract (BROADCASTING, Jan. 11). I was about $4,000 each. One. he said, was a quick buck have turned their radio amazed at the ignorance they showed built because the "local catv people stations into nothing but juke boxes," this morning and the skill they showed will have nothing to do with us." His Mr. Evans said. "Tv stations have when they were negotiating with us in stations face heavy catv competition, he broadcast queer looking characters in understanding all that was going on in stated, with about half the sets serviced need of a haircut, who wiggle and twist the industry." by catv converted to uhf. Where there their way through unmusical offerings William L. Putnam, president of is no catv, he estimated the conver- to the twang of a guitar. Murder, vio- Springfield Tv Broadcasting Corp. Mr. sion at about 90 %. lence and crime are all too prevalent Putnam, president of three Massachus- Mr. Putnam also cited "absentee in too many programs. Much of this is setts uhf stations, entered an indict- ownership" operations which, he said, broadcast with screaming commercials ment of "a system of tv where wide cause the broadcaster to lose identity so as to be heard over the whole noisy coverage and market straddling has with the local community. din.... I recognize, therefore, that at been encouraged. .. ." He urged that Donald F. Conaway, executive secre- least in some areas, the broadcast in- all tv be shifted to the upper band. tary, American Federation of Tv & dustry has to be concerned about ob- "We do more hours of local and live Radio Artists "All that is required is vious errors and shortcomings." programming on just one of our sta- that you get out the oil can and oil the Mr. Evans said Peoples is experi- tions than all the commercial stations machinery you created in 1946 in the menting with a "listeners'' advisory coun- in Boston (three) put together-and Blue Book," the AFTRA executive told cil" at WTTM Trenton, N.J., with very we do it on that station with a rate the commissioners. "It is unfortunate satisfactory results. He disclosed plans that we should find ourselves in a situa- to institute similar councils at other tion which the Commission intended to Peoples stations-WRFD Columbus - remedy in 1946." Worthington, Ohio; WGAR Cleveland; Mr. Conaway leaned heavily on the WMMN Fairmont, W.Va.; WNAX provisions of the Blue Book in a gen- Yankton, S.D., and KVTV (TV) Sioux eral indictment of the FCC for its al- City, Iowa. leged failure to carry out programming The Commission, Mr. Evans felt, is provisions of the 14-year -old publica- faced with the basic question of what tion. He said the public image of radio it "should and can do about program- and tv is reflected in the voice and face ming." It must do more than in the of the 14,000 performers represented past, he said, and perhaps only a court by AFTRA. Station owners and man- decision can determine how far the FCC agers are "practically unknown" to the should go. "If the decision is unfavor- public, he said, and "while this Com- able, then the answer is to obtain such mission may be aware that the perform- power as may be necessary and de- ers do not decide what shall be pre- sirable from the Congress," he told the sented over the air, to the public the commissioners. station or network is the announcer or Great Power The Commission "has performer." great power" over programming in (1) He charged that radio has "almost original grants and (2) at license re- completely degenerated into a back- newal, Mr. Evans stated. "If the Com- ground music service interspersed with mission followed through and were to Clarify policies Herbert E. Evans, news announcements and commercial require applicants to live up to prom- president of Peoples Broadcasting Co., spot announcements.... The necessity ises and to commitments, it would have urges the Commission to spell out to for locally produced radio programs much less of a problem than it faces licensees what is expected in the way of serving the specific needs and interests today," he said of original grants. On programming. of each local listening audience is more renewals, Mr. Evans had this to say: important today than ever...." . The Commission has effectively, card of $500," Mr. Putnam said. "It Tv stations, with few notable excep- if somewhat unwittingly, established a is thus obvious that tremendous cov- tions, he said, present practically no 'floor' of standards above which li- erage and inflated earnings are not locally produced programs outside of censees appear to be renewed almost requisite to serving the public interest." news. Network shows are not an ade- without question and virtually on an The president of WWLP (TV) quate substitute for local productions, automatic is basis. This floor so low Springfield, WWOR -TV Worcester and he stated. as to permit many abuses. WRLP (TV) Greenfield hit the empha- Theodore Jones, president of WCRB- "I do not think that it is censorship sis placed on ratings and "circles on AM-FM Boston- Waltham, Mass. Mr. for the Commission to inquire whether maps [coverage patterns]" by adver- Jones, majority owner of Boston's "bet- a solid dose of platters, advertising and tisers as "maybe the whole reason" for ter music station," joined several other a smattering of news capsules is ... in broadcasters the public interest.... Vigorous action the current tv dilemma. "We have slid in recommending that the Commission exert by the Commission, such as refusal to by deliberate intent, or by accident, into more control over a system of tv broadcasting where the medium. "We feel there must be renew a license . would quickly result in a very substantial lifting of the floor wide coverage and market straddling some balance between our present free for the marginal broadcaster." has been encouraged to the consequent competitive system that often allows `Fascinated' by ASCAP Comr. John detriment of the community responsi- greed of dollars to abuse that freedom S. Cross asked Mr. Evans if the ASCAP bility ..." he charged. -and the opposite extreme of govern- charges were true. "No," the witness Comr. Lee asked the witness several ment dominated airwaves," he said. replied. "I was fascinated with it this questions about his uhf operation in But, Mr. Jones warned the commis- morning [ASCAP's Adams appeared the mountainous New England ter- sioners. "if in regulating you try to Monday just ahead of Mr. Evans] be- rain. In addition to the three uhf sta- censure-to dictate what constitutes

62 (GOVERNMENT) BROADCASTING, January 18, 1960 SENDS MORE PEOPLE AWAY FROM HOME THAN ANYTHING!

TV SAN DIEGO A More control urged Good music Minority tastes ignored Frank Kelly, Radio degenerated AFTRA's Don- broadcaster Theodore Jones, president Fund for the Republic vice president, ald Conaway told commissioners that of WCRB -AM-FM Boston, would charged that broadcasting has failed to radio has degenerated into a back- bave FCC exert more controls over program for minority tastes and inter- ground music service interspersed with broadcasting, including network reg- ests; urged emphasis on public owner- news and commercials; demanded bal- ulation and commercial limit. ship of spectrum. anced programming. good and bad for public consumption radio. "Any medium with so much im- scribed to its precepts [then]. They -you run into a greater danger." The pact and influence on so many people sounded pretty reasonable to a young WCRB president recommended that the must be controlled," he said. lawyer with no broadcast experience," Commission take the following seven The Storer vice president quickly em- he said. "I now think there are many steps "for better regulation of radio and phasized, however, that he was not ad- things in the Blue Book which should tv": vocating the same type of controls (by be abandoned if, in fact, they have not (I) To control the dominant program- the government) many other witnesses, already been abandoned." ming source, FCC should license the including broadcasters, had espoused For example, he cited the emphasis networks. earlier. on sustaining programs which "does not make sense," local live programs, (2) To change lip service of some li- "Such control should be the type that talk lose censees to actuality, make all licensees has worked for the past 39 years programs "which audiences." - the Commission live up to the original promises they control by self- discipline and self reg- Mr. McCoy told that Storer is generally in favor more make when given grants. ulation, with a minimum of govern- "not of we sub- (3) To insure that these promises are ment supervision," he emphasized. Pres- controls or standards; fear that sequent use fulfilled, hold public hearings on license sures for governmental control "must Commissions may any increase in specific standards over pro- renewals and on transfers of license. be resisted strongly and firmly . . . (4) To raise the standards of pro- Mr. McCoy stated. gramming as a springboard for unwise program regulation." gramming generally, demand that 50% The real difficulty in meeting such Storer has prepared a programming of programming be public service or pressures lies in the type and quality of manual, which cultural and half of this in prime listen- service that a licensee should render to took six months to com- pile, to help its executives ing time. (One commissioner expressed serve the public interest, he said. "We better serve the public, Mr. McCoy said. He said "amazement" at this recommendation.) submit that the Commission should not copies would be sent free of charge (5) To stop overcommercialization, attempt to judge the quality of indi- to all licensees who request them as long limit the total time allowed to adver- vidual programs. This is purely a sub- as the supply lasts. Also, he said, the tising. jective judgment. It is largely a matter multiple owner now is (6) To help keep responsibility where of taste, or of social or economic phi- in the process of activating it belongs (with licensees), divorce ad- losophy, or all three." a quality control plan, whereby personnel will monitor vertising from programming. The "minor premises" of tv critics of the programs and advertising broadcast by all Storer (7) To augment the power to revoke "murder and mayhem" in tv program- stations on a regular basis. licenses, institute temporary suspension ming is completely unsound, Mr. Mc- as a warning. Coy maintained. "It would be ridicu- Leans Over Backwards In answer If the FCC does not have the author- lous, even if not censorship, for any to questions Mr. McCoy said he does ity to take one or all of these steps, Mr. government agency to proscribe pro- not believe the FCC has the authority Jones recommended that it goes to Con- gramming on the basis of this type of to consider programming at license re- gress for such authority. allegation." newal time. However, he said, Storer "leans over backwards" on the assump- John E. McCoy, vice president of Blue Book Critic The Storer spokes- tion that Commission does have Storer Broadcasting Co. The former man recalled that he joined the Com- the such power. "We would rather assume that FCC attorney told the commissioners mission in 1946, a week after the Blue that Storer was in favor of control of Book was issued. "I personally sub- Continues on page 85

64 (GOVERNMENT) BROADCASTING. January 18, 196 SALES- MAKING FACTS? WESTERN UNION SURVEY SERVICE LINES 'EM UP FOR YOU!

Trained Western Union personnel in over 1,625 cities are ready to spot -check TV or radio audience reaction, make traffic counts, or conduct detailed surveys. Western Union Survey Service gets the selling and marketing facts you need ... when you need them. Whether it's counting noses or "nuts and bolts," if you've got the questions, we'll get the answers!

Wire us collect for the complete story. Address: Western Union Special Service Division, Dept. 2 -B, New York, N. Y. WESTERN UNION SPECIAL SERVICES

,DCASTING, January 18, 1960 65 New "El Salvador" mine and concentrator Of Anaconda's subsidiary. anses Copper Mining Company

High in the Andes, Anaconda opens another great copper mine

THE FREE WORLD'S SUPPLY OF COPPER Was significantly in- ore reserves still exceed those of other great mines. creased when Anaconda's new mine, El Salvador, recently Chile is perhaps the Earth's most bountiful storehouse went into production. Located 7800 feet up on the west- of copper ore. And in the future, Chilean copper produc- ern slope of the Andes in north central Chile, El Salvador tion can repeatedly set new records. This is one important is the largest new copper mine that has been opened since reason why nations and industries dependent on copper 1945. Soon to produce at a rate of 100,000 tons of copper can rest assured of increasingly adequate supplies of this a year, it has proved ore reserves for 40 to 50 years. And versatile red metal. there are additional reserves which have not yet been Expanded copper production in Chile is part of an fully developed. It promises to take its place as one of the over -all program in which Anaconda is continually few really great copper mines thus far discovered. applying more than 60 years of experience -not only to It teams up with an even greater mine, Chuquicamata, the development of new copper sources-but also to located a little farther north in Chile. Here Anaconda has meeting the expanding needs of industry for more and produced more than 6,000,000 tons of copper since 1915. better products in the entire nonferrous metal field. The Today, after four decades of production, Chuqui's proved Anaconda Company, 25 Broadway, New York 4, N. Y. 80181A ANACONDA SUBSIDIARIES OF ANACONDA MANUFACTURE: COPPER AND ALUMINUM ELECTRICAL WIRES AND CABLES; ALUMINUM FOIL, SHEET, ROD AND BARS, STRUCTURALS, TUBING AND EXTRUDED SHAPES; COPPER, BRASS AND BRONZE SHEET. PLATE, TUBE, PIPE, ROD, FORCINGS AND EXTRUSIONS; FLEXIBLE METAL HOSE AND TUBING.

66 BROADCASTING, January 18, 1960 THE REAL MAGIC OF THE ISLANDS Hawaii still has palms, grass skirts and moonlight that can make a witch look like a boy's best dream, but don't let the travel ads fool you; the newest state is a big, bustling market for U.S. goods Idyllic Hawaii, famed for its South tentials that challenge the imagination Sea charm, has an economic treasure SPECIAL REPORT of practical economists. chest whose riches have barely been The gentle swish of Hawaii's palms discovered. the general excitement over statehood. and the fragrance of its plumeria flowers Beyond the Polynesian facade of Wai- Nearly a century - and - a - half has provide a setting for pleasant living. kiki Beach lies a commercial prize -a passed since New England missionaries But Hawaii, properly understood, must market of 660,000 people who live com- brought religion and Yankee thrift to be conceived as a billion-dollar -plus fortably in the American way and spend the archipelago, once known as the market available to those who follow more per household than the average Sandwich Islands. In the opening weeks the westward move of the U.S. economy U.S. family. of 1960, Hawaii assumes its role in the and the approaching development of the Businessmen often fail to sense the national economy with a business and Orient. importance of this market after a jet cultural structure whose facilities and Beautiful Hawaii is more appropriate- flight to the 50th state and a fortnight habits are worthy of close, on -the -scene ly described, for business purposes, as of beach -lolling and night -clubbing in observation. the focal point for Pacific trade and Waikiki's tourist spots. Catering to fun -loving, money -waving communications routes spanning half Graced by all -year summer, swaying mainlanders is a $100 million industry the globe's surface. In less than a quar- hula girls and a fire -spouting volcano, in Hawaii -an industry that's due for ter- century its distance from the West the island chain now offers mainland a boom, judging by post- statehood and Coast has been cut from five days to commerce a buying power that some- jet-age developments. It's one of many five hours by development of the jet. how hasn't gained due recognition in key income sources with exciting po- The East Coast, once a 10 -day trip

BROADCASTING, January 18, 1960 67 di- waiians believe, the islands of Maui, CONTINUED the polygenetic population and the Hawaii report versity of tastes inherent in this racial Hawaii, Molokai and Kauai will benefit away and still a three to four -week sur- blending. But Hawaii's businessmen are as the growth of industry and business face cargo haul, is now only 10 jet hours skilled in the techniques of serving this around Honolulu forces agriculture and out of Honolulu. populace, which lives in an integrated tourism in their direction. They've got Past and Progress From the fern harmony beyond the highest mainland the land and the beaches, and will gladly grottoes of westernmost Kauai to the attainments (see marketing -broadcasting accommodate the dollars that escape black sands of the Big Island (Hawaii) story page 73 and ethnic story page 70). Waikiki. The tourist centers are limited this Polynesian island chain is learning A strong and intensely competitive but attractive; plans for new hotels are how to blend the gadgetry of civilization broadcast structure serves the 50th state, fabulous. with its elysian climate and spectacular adapting newest technical methods and World War II ended the South Sea geography. equipment to the coverage problems concept of Hawaii. In a decade- and -a- Hawaii's physical and mechanical created by the high mountains and jut- half the islands have changed from a progress matches or surpasses that of ting hills. A trek around the islands defense -sugar -pineapple center located many states, particularly in the Greater leaves one main impression- program- in a setting of tropical splendor into an Honolulu area. The commercial decor ming is generally similar to stateside aluminum- concrete unit trimmed with is contemporary and alluring, especially broadcasting. palm fronds. Most of the beauty re- in the newer developments. Highways The Outer Islands Pleasure- seeking mains; the equipment of civilization has are four -lane and double four -lane visitors and even businessmen usually been set between the lush vegetation where traffic is heaviest; as in most take away happy memories of sway- and the abrupt hills, and piled on shore mainland centers, there aren't enough ing dancers and plush hotels after a fort- land that once was ocean or swamp. lanes to accommodate the traffic peaks night spent signing travel checks. Many Honolulu's tourist and aviation indus- comfortably. tourists utilize the automated travel - tries had a pre- Christmas gift from na- The marketing of goods and services bureau tours but the do- it- yourself ob- ture when Kilauea volcano went on a is conducted through facilities unsur- server who ventures beyond Waikiki tantrum. In a few exciting days the two passed anywhere (see Ala Moana Shop- Beach will find a barely touched eco- inter -island carriers, Aloha and Hawai- ping Center, page 78). Selling methods nomic potential. ian, flew 10,000 passengers over the differ from mainland procedures due to Within the next decade, many Ha- fiery fountain for fees that ran up to $67.50 for an overnight package deal. Transportation Advances The first Broadcast stations in the islands months of jet travel and statehood pushed visitor arrivals R. W. Jaderstrom, mgr; repeats some KPOA up to 240,000 for Radio log of Hawaii Honolulu programs. 1959, over 25% above early estimates. Honolulu, (Oahu): Wailuku (Maui): Pan American flew its first jet last July 4, expanded to daily jets in mid -October KMVI -550 kc 1 kw; Maul Pub. Co., Ezra J. KAIM -870 kc 1 kw; Christian Broadcasting Crane, gen. mgr.; Richard E. Mawson, sta. and was putting on new flights in mid - Assn.; Cornelius Kuer, mgr. mgr. January. KAIM -FM -95.5 me 5.6 kw; duplicates KAIM. KGMB -590 kc 5 kw; CBS; owned by Star - Lihue (Kauai): New transport developments include Bulletin: M. Franklyn Warren, vp -gen. mgr.; DC8 flights by United, to start in mgr. Robert W. Sevey, sta. KTOH -1490 kc 250 w; NBC; Charles J. March, and by Northwest in KGU -760 kc 10 kw; NBC; owned by Hono- Fern, pres. & gen. mgr.; Tad Eto, com. mgr. later the lulu Advertiser; William 0. Paine, vp. mgr. year; waterborne freight using new con- KHVH -1040 kc 5 kw; owned by Kaiser inter- tainerized methods; more and speedier ests; Richard C. Block, gen. mgr. Tv log of Hawaii KIKI -830 kc 250 w; ownership headed by inter -island freight. Royal V. Howard; Angelo Rossi, mgr. Honolulu (Oahu): Many journalistic and literary por- KNDI (CP, not on air) -1270 kc 5 kw; James T. Ownby, owner. KGMB -TV-ch 9 77.6 kw visual; CBS -TV; trayals of Hawaii, swayed by the salu- KOHO -1170 kc 1 kw (same ownership as owned by Star -Bulletin; M. Franklyn War- brious climate, fail to stress some of KANI Kailua); Japanese, Filipino programs. ren, vp -gen. mgr.; Robert W. Sevey, sta. mgr. these basic traits KOOD -990 kc 1 kw; Hawaiian Pacific Inc.; (see KMAU -TV Wailuku and KHBC- of interest to busi- Dick Lee, mgr. TV Hilo, satellites). nessmen: KHVH -TV -ch 4 26.3 kw visual; ABC-TV; KPOA-650 kc 10 kw; owned by Founders Hawaii is a domestic, not an ex- Group; Perry W. Carle exec. vp, gen. mgr. owned by Kaiser interests; Richard C. Block, gen. KPOI -1380 kc 5 kw; H. G. Fearnhead, pres. & sales mgr. (see KMVI -TV port, market. KULA -690 kc 10 kw; Jack Burnett, pres. Wailuku; applicant for ch. 13 Hilo satellite). Two- thirds of consumer goods are KUOH (FM)- (non -commercial, educational) - 90.5 me 10 w; U. of Hawaii. KONA (TV) -ch 2 60.3 kw visual; NBC -TV; imported, principally from the main- KVOK (FM)- (non -commercial, educational) - owned by Honolulu Advertiser (KGU) and land; most leading brands are sold. John D. 88.1 me 10 w; Kamehameha School for Keating, pres. & gen. mgr.; Arthur Girls. P. Sprinkle Jr., sta. mgr. (see KALA -TV Gross 1959 product was over $1.5 NEW (CP, not on air) -96.3 me 7.7 kw; E. F. Wailuku, satellite). billion. Weerts, owner. Wailuku (Maui): There are 135,000 tv and 250,000 radio sets plus 105,000 autos with Kailua (Oahu): KALA (TV) -ch 7 11.92 kw visual; NBC -TV; radios. owned by KONA (TV) Honolulu and rebroad- kc 250 w; Windward Broadcast- KANI -1240 casts its programs as satellite. The people are young and ambitious ing Co. (see KOHO Honolulu). KMAU -TV-ch 3 5.95 kw visual; CBS -TV; (median age 24; U.S. median 30). owned by KGMB -TV Honolulu and rebroad- Waipahu (Oahu): casts its programs as satellite, along with Personal income in 1959 was $1.32 KHBC -TV Hilo. billion (Bank of Hawaii estimate); popu- KAHU -920 kc 1 kw; Rural Broadcasting Co.; KMVI -TV-ch 12 27.5 kw visual; owned by Harry En Chu, gen. mgr. Maui Publishing Co. (see KMVI Wailuku); lation of 660,000 (including military) rebroadcasts KHVH -TV Honolulu programs. lives in 160,000 dwellings. Hilo (Hawaii): These facts must be understood Hilo (Hawaii): by KHBC -970 kc 1 kw; CBS; owned by KGMB those interested in Hawaii's dollars. Honolulu and rebroadcasts its programs. KHBC -TV-ch 9 1 kw visual; owned by An on- the-scene inspection is an in- KIMO-850 kc 1 kw; James Emile Jaeger, KGMB -TV Honolulu and rebroadcasts its owner; rebroadcasts some KHVH Honolulu programs as satellite, along with KMAU -TV structive as well as pleasurable experi- programs. Wailu ku. ence. The fast jet trip helps prepare KIPA-1110 kc 1 kw; MSS, Inter-Island Net- NEW -ch 13; application for satellite filed work; estate of Allan H. Pollack, owner; Jan. 6 at FCC by KHVH -TV Honolulu. observing visitors for an alert business pace that contrasts with usual concepts REPORT) 68 (SPECIAL BROADCASTING, January 18, 1960 cls co aE 5°0d^ a 0 .. s 5 ano

FT OAHU p00 9/m /5 \\'OS. / SMo 04i'S Koilua %j MOLOKAI °aorr NarOw on0lub Cvmonel \\r aa Head ....',/ MAUI % / ... OpYS \3 NFS. / El ''' 4."'" alAO 0/ // AZ A Pro1 / y,a j

The islands of Hawaii Estimates of Hawaiian economy Maui County (includes Maui, Molokai and Lanai Is- by individual islands, compiled in late 1959 by the Bank of lands) 1,174 sq. mi., 18.2 %; population 44,000, 6.9 %; labor Hawaii, follow (with % of all- island totals): force 16,060, 7.6 %; sugar (exports) $22.1 million, 21.5 %; Oahu 604 sq. mi., 9.4% of total land area; population pineapples $44.5 million, 35.6 %; other agriculture $4.3 502,000 (including military), 79.1% of total; labor force million, 10.2 %; tourism $1 million, 1.2 %. 162,160, 76.9 %; sugar (exports) $20.7 million, 20.2 %; pine- Kauai 627 sq. mi., 9.8 %; population 28,000, 4.4 %; apples $68.5 million, 54.9 %; other agriculture $20.1 million, labor force, 10,650, 5.1 %; sugar (exports) $23.4 million, 48.0 %; tourism $75 million, 91.4 %. 22.7 %; pineapples $11.9 million, 9.5 %; other agriculture Hawaii 4,030 sq. mi., 62.6 %; population 61,000, 9.4 %; $2.8 million, 6.7 %; tourism $2 million, 2.5 %. labor force 22,020, 10.4 %; sugar (exports) $36.6 million, Distances from Honolulu Hawaii (Hilo) 216 mi.; Maui 35.6 %; pineapples, none; other agriculture $14.7 million, (Kahului) 101 mi.; Molokai (Hoolehua) 53 mi.; Lanai (Lanai 35.1 %; tourism $4 million, 4.9 %; coffee $7 million. City), 74 mi.; Kauai (Lihue) 102 mi.

of lazy living in the tropical climate. in many big mainland cities and air - ness sites cost up to $1 million an acre. Jets and statehood will quicken the de- conditioning hasn't developed as a ma- High health standards prevail on the velopment of the outer islands as Oahu, jor comfort necessity. islands. The people are inherently cor- the business and population center, ap- An ex- stateside broadcaster, Harold dial and pleasant. They are physically proaches semi -saturation and its agri- J. Bock, who once was an NBC Holly- strong, high in artistic attainments, and cultural land is pre -empted by the me- wood executive, went to Honolulu in have low infant and maternal mortality chanical equipment of modern civiliza- 1955 "to get away from the rat race." (see ethnic story page 70). tion. Looking around the cluttered desk in Native resources are being exploited Expansion of air freight and opening his Waikiki public -relations office, he with fervor. Tropical fruits, in addi- of direct mainland flights to the outer said wistfully, "Now the rat race has tion to pineapples, are being devel- islands will further speed outer island caught up with me." He predicted state- oped. The orchid business is booming progress. Pan Am has proposed a fleet hood "will be a tremendous catalyst in Honolulu and on the Big Island (Ha- of turboprop jets and converted DC7s and stimulate all business activity." waii). Floraleigh Gardens and others for cargo use, including mail and with Swift Growth Dominant Honolulu ship orchids literally by the million to low bulk rates. is spreading out in all directions, parti- the mainland, specializing in field - "Mass travel by air, made possible cularly around the windward (mainland) grown varieties not competitive to by the jet age, may prove to be more side. The next decade will see at least mainland types. And few visitors have significant to world destiny than the $1 billion in private -family construction. ever landed on the islands without atom bomb," said Juan Trippe, Pan Am Offsetting the historic land shortage, a helping the lei business. president. The enlarged Honolulu -Cali- remnant of the old feudal system, are Then there are the nuclear sciences, fornia telephone links now carry more apartment skyscrapers and land-rental electronic automation and missile arts. traffic than any other long ocean route. homes. A choice apartment in the Wai- All hold promise for Hawaii's future, The business pace in Honolulu is kiki Beach area may run $40,000 or boosted by the energy of an area that seldom slowed by mid -day heat. Actu- more. Honolulu's suburbs grew 40% in was ready for statehood long before its ally, this heat is mild compared to that the last half of the 1950s. Choice busi- admission.

BROADCASTING, January 18, 1960 69 The people of Hawaii Hawaii offers living proof that democracy really works. The islands' 660,000 residents comprise a racial blend of oriental, occidental and Polynesian blood strains and cultures. This diversified populace lives together in integrated harmony and economic comfort. There are human facts every mainland businessmen must know in order to do business in the 50th state: Living standards in the islands are as good as those in most stateside communities; in Honolulu, where the popu- Sf lation is bunched, they're even better. The typical Hawaiian's educational and cultural attainments match stateside standards. Hawaii's native language is used ALL DAY mostly for festive and promotional purposes plus nomenclature. In the typical home are found the same detergents, toothpastes, automo- biles, radio and tv sets, and appliances bought on the mainland. Business dress in Honolulu is ALL NIGHT similar to that in Los Angeles, Chicago or New York -aside, of course, from the total lack of cold-weather garments. Racial statistics show a strong Oriental flavor, but the blood lines are becoming fused and percentages are becoming meaningless. Nine out of 10 persons are Hawaii - born or migrants from the mainland. The literacy rate (English) is 98 %. Every child speaks English; some HOOPER "pidgin english" is heard among older Japanese residents and other racial groups. One of every three weddings in the last half -century has been interracial. Slow Fusion The fusing of Hawaii's PULSE races since the Yankee missionaries arrived in 1820 and the oriental plantation hands in the 1850s hasn't been all sweetness and love. Early plantation owners sweated their labor and paid pitiful wages. Two old saws tell the story: (1) The New England missionaries had the Bibles and the natives had the land; in a few years the natives had the Bibles but the missionaries had the land. (2) The missionaries went to Hawaii to do good and ended by doing well. Both have basis in fact. The missionaries and their descendants proved to be thrifty businessmen. Mechanization, general progress in the realization of an individual's dignity, schooling for all Kpos children and the breakdown of the old dominance of pioneer families con- tributed to racial harmony. Intermar- the Aloha. riage became commonplace and lost its The Aloha Station in State community stigma. There's still some segregation -in

BROADCASTING, January 18, 1960 THE BEST IN SIGHT AND SOUND IN THE 50TH STATE

KAISER JROADCASTING KHVHH L U L O N O U RADIO 1040 5 KW TV CHANNEL 4 ABC -TV REPRESENTED BY THE ADAM YOUNG COMPANIES

or KMVI-TV Maui tor KIMO, 850, Hilo or Channel 13 Hilo Soon (subject to FCC approval) 8 miles 2 miles 21/2 miles - w BARBERS POINT PEARL HICKAM HONOLULU NAVAL AIR STATION HARBOR AIR FORCE INTERNATIONAL NAVY YARD BASE AIRPORT Covering the waterfront Some 300,000 people live in now approaching completion. A large private housing de- the Greater Honolulu area, ranging from west of the Barbers velopment is under way in the section. Starting at Pearl Point Naval Stations (left) to Diamond Head (right) and on Harbor the residential construction is moving into the island. to Koko Head (extreme right). Industrial development is Two airports and the Keehi Lagoon for seaplanes (center progressing between Pearl Harbor and Barbers Point, in- foreground) are bordered by undeveloped Sand Island (be- cluding the $40 million Standard Oil of California refinery tween Honolulu industrial and central business district), a

tive market because of its relatively high waiians in their American citizenship Hawaii report CONTINUED spending for food and goods. The going was dramatically demonstrated in World clubs, for example, where it works both pay for many plantation workers is near- War II when the famed 442d Battalion ways-Orientals won't admit Cau- ly $15 a day. Wages and salaries are had the heaviest casualties and received casians to some of their activities. But comparable with stateside levels. the most decorations given any U.S. Hawaii stands out as an example of An analysis of racial characteristics Army unit of comparable size. The racial harmony, moving President Eisen- in 1957 by the former Territorial Plan- heroism of these Japanese- American hower to make this statement Dec. 12 in ning Office, using U.S. Census Bureau soldiers has been exalted by historians India during his goodwill tour: data (including 58,000 military depend- and novelists. "The men and women of the new ents but not some 40,000 -odd military Servicemen quickly fell in love with (50th) state have their ancestral homes personnel) showed this distribution: Hawaii-and sometimes its girls -dur- in Asia and Africa and Europe and the Hawaiian and part- Hawaiian, 20.9 %; ing the war if they were stationed on two Americas and the islands of the Caucasian 21.7 %; Chinese 6.5 %; Jap- the islands or stopped off long enough earth. Those people are of every creed anese 33.4 %; Filipino 13.2 %; other to catch a few hours at Waikiki. Some and color yet they live together in neigh- 4.3 %. decided it was a fine place to live; some borly friendliness and mutual trust... . But the statistics run into the quali- married Hawaiian girls; some returned The world should take time to listen fications imposed by a tricky formula stateside to spread the word about this with an attentive ear to Hawaii." because of the blending of blood. In the mid -Pacific version of Shangri La. Dur- And Gov. William F. Quinn, of case of mixed marriages, a child is ing the past decade tourist trade quad- Hawaii, described the state as "a suc- counted non- Caucasian; if any part is rupled to $100 million. Most tourists cessful example of how diverse races Hawaiian, he is in the part- Hawaiian fell into the Aloha spirit; many became and culture have melded happily group; in other mixtures the child is repeat visitors, and many stayed-to be- through the democratic process of live grouped in the father's race. come permanent residents. and let live." Education Opportunities Good All these influences have tended to in- Aloha Land The interested observer schooling is available to all Hawaiian crease the ratio of Caucasian blood and who explores the cities, villages and children. Enrollment at 208 public and to strengthen mainland ties. As a terri- smaller settlements around the islands 98 private schools plus the highly rated tory, Hawaii brought its culture up to will quickly catch the spirit of this land U. of Hawaii totals around 175,000. mainland levels. Its symphony is con- of Aloha-a word that is used frequently There are 400 Protestant churches, sidered excellent; its Academy of Arts by Hawaiians. It has become a familiar 115 Catholic parishes and 100 Buddhist is world- famed. greeting and symbol of good -will. temples on the islands. The town of Hilo There's still some illiteracy (English) At the transition point in Hawaiian has a Chinese Congregational church. among older people. In an analysis con- history, the new state offers an attrac- The fierce pride of oriental -born Ha- ducted for KPOI Honolulu, Prof. An-

72 (SPECIAL REPORT) BROADCASTING, January 18, 1960 11/2 miles 23/4 miles 11/2 miles

HONOLULU HONOLULU WAIKIKI DIAMOND INDUSTRIAL CENTRAL HEAD DISTRICT BUSINESS DISTRICT paradox in an area where hard -to -get land sometimes runs Diamond Head, where land commands colossal prices, new $1 million acre. Midway between the business center and apartment skyscrapers are rising. Henry J. Kaiser, ship- Waikiki near the shoreline is Ala Moana shopping center builder and mountain mover, is planting an entire city and (50 acres, $50 million a year sales). Glamorous Waikiki resort center at Koko Head, extreme right. (Note: This is a Beach, world -famed tourist attraction, has 5,000 hotel rooms. composite aerial photograph, accounting for distortion in It's crying for more and will get them. Between Waikiki and foreground. The mileage scale is accurate.) drew W. Lind, director of the Romanzo How in Adams Social Research Lab., U. of Ha- to buy broadcast advertising Hawaii waii, estimated first -generation Japanese Modern, prosperous Hawaii is a good economic resume page 80). population at 26,200. He indicated 15% market for advertised goods and prom- What's on the Air Hawaiian broad- to 20% of the total population can speak ises to become better, much better. casting is programmed along mainland the Japanese tongue to some extent. A combination of strong broadcast lines -top tunes and the inevitable rock Ethnic Traits One rule -of -thumb impact and the new buying force emerg- 'n' roll, disc jockeys, sports, news, classes Japanese as fine workers, crafts- ing from the statehood -jet age im- public service and all the other types men, retailers and bankers. Their energy petus offers a sales attraction that de- plus special programs peculiar to the and zeal are generally recognized, and mands the attention of mainland ad- state. Interest in serious music is in- they take pride in living up to this rep- vertisers. creasing. utation. Another broad classification, Most of the familiar brand names Radio and television can be bought somewhat overlapping thèse traits, holds seen in stateside stores are found in by the numbers in Hawaii but some that Chinese are good businessmen; have Hawaii's up -to -date super- markets, spe- who know the market intimately don't the highest per-capita income of any cialty shops and department stores. recommend that approach. racial group with the exception of some More brands are entering the market, The island's radio stations-and there of the early Caucasian families; are suc- and established brands are strengthening are 12 am outlets on Oahu (Honolulu) cessful in real estate, retailing and other their sales position as psychological ties alone -have an important advantage lines of trade. with the mainland become closer and over mainland outlets: Freedom from These Orientals often practice intense the "export market" concept disappears. co- channel and adjacent -channel inter- American patriotism their mainland fel- The highly competitive broadcast ference. low citizens could well copy. Hawaiian structure offers rewarding promotional Uninhibited by these stateside techni- statehood was delayed by the charge it facilities for advertisers who approach cal blocks, the signals penetrate the was infested with Communists. The FBI the high- buying public with an under- hills and valleys, circle around moun- investigated and found only 25 on the standing of its special aspects. tains and along shorelines, leap easily islands. An on -the -scene inspection of island over long water-hauls from island to In its 1959 mid -year roundup the broadcasting and talks with some of the island, and get boosts from satellites. Bank of Hawaii stated, "No equally islands' agency executives lead to an Only a few isolated points lack primary large group anywhere has, on the aver- inescapable conclusion - careful study or at least good secondary service. age, progressed as rapidly over the past of listening, living, audience composi- The Tv Picture Television is availa- 50 years in education, wealth, political tion and buying habits is a must for ble to more than nine out of 10 homes advancement and opportunity for fur- those who sell goods and services to the and is regularly received in eight out ther achievement." 660,000 dwellers in the 50th state (see of 10. This nearly complete coverage

BROADCASTING, January 18, 1960 73 would watch a tv test pattern for hours," report CONTINUED Hawaii he recalled. "Now they get most of the defies the predictions of a decade ago important mainland telecasts." Radio when engineers were wondering if is stronger than ever despite tv's prog- Honolulu's towering hills and outwardly ress, he said. bent shorelines would permit service Trent Christman, director of the from signals having definite line -of -sight radio -tv department of Holst & Male, characteristics. described as the oldest (30 years) island KAIIU Since World War II two develop- agency, added, "The vast majority of ments have marked island broadcasting: stations are well -managed and well -pro- 920 Kc Television has bloomed with the grammed operations." This agency, like same impact prevalent on the main- others, places business for mainland 1000 WATTS land, and sponsors including Pet Milk, Champion Radio has expanded enormously in spark plugs, Toni, Heinz, Chesebrough- influence and service during television's Ponds, Lever Brothers. growth. Similarly Milici Advertising Agency FOR Honolulu's three tv stations (KGMB- is used by mainland firms, according to TV, KHVH-TV, KONA) have sea -level Ray Milici. Such sponsors (and their COVERAGE towers between the downtown area and agencies) as General Foods, Vick, St. Waikiki Beach. The signals quickly en- Joseph, Kleenex, General Motors and counter obstacles when they reach the others spend their advertising money WHERE nearby mountains and bump into Dia- through the agency to take advantage mond Head at the end of Waikiki. of local know -how. These natural barriers weaken signals COVERAGE Island Tim ebuying Many routine for the windward (mainland) side of timebuying problems are the same as COUNTS Oahu, where residential areas are those in other markets of comparable sprouting up, down and between the size, Mr. Christman said. "It boils down hills and along the shore. Inland, tele- to finding the most people for the fewest vision's bounce effects bring service to dollars," he explained, a theory he con- JOHN E. PEARSON COMPANY many of the homes in what normally cedes can be applied most anywhere. NATIONAL REPRESENTATIVE would be shadow strips. He continued: But some areas can't tune Honolulu "The timebuyer's problem in Hawaii tv stations satisfactorily. Here techni- is simplified by the fact that 80% of cal ingenuity has taken over. About the total population lives within the 100 miles away, on Maui Island, the 25x40 -mile area of Oahu. Timebuyers' Honolulu stations get a fresh kick from desks aren't cluttered with coverage attended satellites located above the maps and most of them wouldn't know 10,000 -foot level on Mount Haleakala, a millivolt contour if they found it in an extinct volcano. The satellites reach E their poi bowl." E for the ADULT many Oahu shadow spots, filling in the Here's his formula: "It's a matter of gaps. They cover Maui, of course, as reading the ratings, using the handy well as neighboring islands including sliderule, figuring cost -per -1,000 and buying Audience about half of the Big Island (Hawaii). then buying the station reaching the type A frustrating shadow on Hawaii is of audience the product needs. Un- known as the "Hilo Pocket." Largest scientific? Possibly, but here the time - it's city outside Oahu, Hilo lies in the lee buyer has an advantage. He is buying of a 14,000 -foot mountain (Mauna Kea). for only one market and soon develops It has been getting rebroadcast service an affinity for it. He knows the market from KGMB-TV Honolulu via the local intimately, he knows the stations and KAIM KHBC -TV. Shortly after New Year's he knows the audience each station AM- 8701k FM- 95.5mc Day KHVH -TV Honolulu, operated by reaches. He knows these things or else the Kaiser interests, asked the FCC he isn't a timebuyer very long. for in a permit to build a satellite at Hilo. "So now the buyer has thrown out It hoped to be operative by February. the coverage maps, substituting judg- az An investment group had proposed a ment for some of the numbers. This community- antenna wired service in leaves him only one other criterion - HONOLULU Hilo prior to the KHVH -TV filing. cost. The competition is stiff. While High Standards Hawaiian radio and stations generally hold the line on rates Fine Music all day long tv stations meet most mainland stand- when selling nationally, they sometimes ards and surpass many of them. All find ways to sweeten the pot for a mod- the only regular Honolulu tv stations are equipped with erate to large schedule -bonus spots, uOffering video tape facilities. KHVH -TV has tv promotions, contests in which prizes broadcasting in the just ordered a mobile vtr unit with three are furnished or an off-the -card 'end uStereo cameras. rate'." 50th State Agency timebuyers obviously are sen- Mr. Christman added, "Management sitive to the special traits of the Ha- is young, alert and aggressive. In a ÿRepresented by: waiian audience. highly competitive market they are doing "Radio has total circulation," said an outstanding job. But it's still a buy- Hil Best in the east Jack de Mello, vice president and radio - ers market." tv director of Vance Fawcett Assoc. and Ethnic Differences ÿ Tracy Moore in the west Mr. de Mello formerly of Radio Advertising Bureau. said the mixed racial traits must be nnn:.a..nxarr,nnxaxnsmaxxnaasn6 "Four years ago the island audiences considered. "People do not motivate 74 (SPECIAL REPORT) BROADCASTING, January 18, 1960 ONLY ONE NET COVERS THE STATE 6F-IfirWAII

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FIRST ON THE ATLANTIC ... FIRST ON THE PACIFIC ... FIRST IN LATIN AMERICA ... FIRST 'ROUND THE WORLD as easily as the mainland audience," he said. "Some don't go for old movies, even block- busters. Those of Oriental origin have a less highly developed the results! sense of humor. Cute and funny com- at Eih4es mercials may be completely ineffective. Brand loyalty is intense." He described repetition as "the best motivating factor." Vance Fawcett Assoc. bought 900 announcements on nine radio stations over a 10 -day period when the new $28 million Ala Moana shopping center was dedicated. Shows and schedules change rapidly, Mr. de Mello said, adding: "A time - buyer must ask, `Where do I fall in the break-before titles or after the break. Multiple spotting prevails in television but it's diminishing. Tv stations often deviate from a strict hour and half - hour schedule, sometimes selling four or even more spots at a good adjacency. This is possible because tv network programs are received by tape and film so there's no need for split- second scheduling. "Some products are best sold by multi -media campaigns. Separate sales approaches are needed, for example, to sell rice to the four basic types of con- sumers -- Occidentals, Orientals, Fil- ipinos and Hawaiians. Since people go to bed early and get up early, some radio stations open at 5 a.m., reaching city dwellers as well as plantation workers. Early office hours must be considered. The homeward trek starts at 3 p.m." Bob Peterson, head of Bob Peterson Ltd., is another advocate of saturation packages. He buys a heavy schedule of radio and tv for the Bank of Hawaii chain. "Besides radio saturation on KPOI and KULA, the bank sponsors business news programs on KULA in the morning and afternoon, catching the heavy motorist traffic as well as the home audience," he said. Hard -sell copy is used. His clients also include Pack- ard Bell, Nehi and Remington Rand distributors and the Ford line. Program Patterns Programming in general will sound familiar to mainlanders. There is emphasis on island news at many stations. Some native music is Moondog Sugar Jones, heard, along with some Japanese -type selections, but the majority of numbers Waikiki Willie, Honolulu Joe, are those that can be heard in any Beach Boy, Papaya Pete, Luke city. has mainland KHVH a rule lim- the Spook, Diamond Head Jim. iting native music to one number in three hours. Two stations are on a 24- The "Great Eight" sell for Wrigle s hour basis -KPOI and KIKI Honolulu. Gum, General Foods, Northwest KPOI recently had Honolulu upside down with a wakeathon program. KIKI 0 Wines, R.J. Reynolds, Coca Cola, carried the autumn U. of California - Lever Bros, Standard Brands, Stanford football game direct via short- Cheer and others.(Add your nameto wave under sponsorship of Vance The Sound BIG this "blue chip" I ist or accounts) Fawcett & Assoc. The agency used com- You are not cornering the mercial time to show client service. The 10,000 WATTS AT 650 Honolulu Market if the "Great new KOHO is heavily foreign language. FCC's 1958 figures, latest available, See your Hollingbery man ! Eight"is not selling your product. 77 BROADCASTING, January 18, 1960 (SPECIAL REPORT) sNäw IUORY sOÑ f i1T. LL

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showed total broadcast revenue (time Island strong, future is promising sales less commissions, plus talent and economy program sales) of $1,992,767 for radio Hawaii's economy entered 1960 with 1960s, Mr. Shoemaker listed these stations in Honolulu and Hilo. The a burst of post- statehood energy. Most growth factors: advent of statehood; full total probably ran another $200,000, of the statistics used by economists to business confidence arising from state- or $2.2 million. Honolulu tv revenues measure growth showed that 1959 in- hood, labor pacts in major industries, totaled $2.1 million in 1958. creases were the greatest in history. and opportunities for new business; Broadcast Rates Television rate "The rate of expansion during 1959 mainland prosperity which helped trade cards in Honolulu are based on a $400 was phenomenal," said the Bank of and tourism; continued defense activity onetime hourly fee. Radio spots, highly Hawaii, which maintains a large eco- in Hawaii and a substantial growth in competitive, depend on the package and nomic unit headed by Vice President population. (See market and broadcast- the station in some cases. James H. Shoemaker. ing analysis page 73.) Hawaii has three regional radio net- Equally optimistic, Thomas K. Hitch, He cited these 1959 strong points: works-Hawaiian Broadcasting System vice president and director of Bishop tourism, construction, new apartment (KGMB is key); Inter -Island Network National Bank's economic research houses and shopping centers, suburban (KPOA is key) and All- Island Radio service, said Hawaii "has demonstrated growth in Honolulu, broadened eco- Network (KGU is key). an economic vigor and vitality far be- nomic base, big gain in personal in- In general, stations add the 31 % yond the average of the nation." come and living standards, and closer state sales tax to the bills submitted to The dramatic 1959 increase over commercial-political ties with the main- sponsors. 1958 applied to all economic indicators land. The bulk of the improvement was Network programs run one to two but pineapples, second only to sugar as centered in the island of Oahu, where weeks behind the mainland. Tv pro- a source of revenue. Two factors helped Honolulu is situated and defense spend- grams are received by tape, film and widen the spread between the years - ing is concentrated. kine. The $20 -plus cost to ship a video (1) a sugar strike in 1958 hit Hawaii Like some stateside areas, Hawaii tape by plane has held back the use of hard and affected the entire economy, has developed on a narrow economic mainland programs the same day. and (2) the mainland's general recession base. At this point in its history, inevitably was felt on the islands. luckily, the base is broadening. Sugar, Hawaii report CONTINUED Causes of Growth Entering the pineapples, tourism and trade have

78 (SPECIAL REPORT) BROADCASTING, January 18, 1960 A MERCHANDISING EYE -OPENER The swampland that once separated riety, are carefully assembled for easy downtown Honolulu from the shores of finding. Near the entrance is an adapta- Waikiki is now a double- decker $28 tion of an old road marker (see photo million merchandising miracle, Ala at right), with distances measured in Moana Shopping Center, with coconut yards. palm trees on the top deck (see pano- Popular mainland brands are avail- rama photo at left with Diamond Head able and in heavy demand (extreme three miles away in background). lower left photo). In addition there are This 50 -acre plot is the site of one stacks of non -food items bought by major department store (Sears Roe- Chinese, Japanese, Filipinos and other buck); a sprawling Foodland grocery racial groups. An entire gourmet depart- store (39,000 sq. ft. and flagship of the ment loaded with fancy foods is larger Foodland chain); a 25 -story office build- than many a neighborhood grocery ing (under construction); over three- store. score other stores and a two -story Foodland is on the ground floor, ad- parking lot holding 5,000 cars. jacent to covered parking space. It is Last October the center was dedicated flanked by several dozen stores, all part with a promotional burst befitting its of the total collection of 80 retail out- vast retailing facilities. The name Ala lets. Final plans include a second de- Moana means Ocean Road in Hawaiian; partment store and 7,000 parking places. the center lies between Ala Moana Free- On the upper or mall level an elevated way and Kapiolani Blvd. Financing park runs lengthwise between the stores. came from the pioneer Dillinghams. The two levels provide a total area With Honolulu's growth, Ala Moana of 64 acres. The heavier share of park- shopping center lies in the theoretical ing facilities is on the upper deck. Both center of population-not over 10 min- upper and lower levels are engineered utes drive for over two -thirds of the with easy -to-follow driving lanes and metropolitan population and within 15 ramps. Escalators and stairs connect the minutes for over 250,000 people. levels for pedestrians. Sears Roebuck has a major store in The 25 -story office skyscraper will be the center (250,000 sq. ft.) and it's do- topped by a revolving bar-a penthouse ing more business than most mainland mounted on a turntable. The building stores in the chain (one estimate exceeds will have three parking levels. $20 million). The Mclnerny chain has Annual sales of $50 million are fore- its largest store and main offices there. seen for Ala Moana, compared to a The Foodland shelves, running end- present total of $70 million in the down- lessly in neat arrays of astonishing va- town retail area. been the main industries. Now new Dept. and Bank of Hawaii placed nating facts about the tourist business. manufacturing plants, construction, island per capita income at $1,852 The median visitor spends $28 a day service industries and the jobs inherent compared to $2,057 for the mainland. and stays 14.4 days; tourism has dou- in a more complex economy are pro- Here's what happened to per capita bled every four years since World War viding more types of income sources. income during the last decade: II; 30% are repeat visitors; they usually And the government spending for de- 1950 $1,403 base on Waikiki; outer island visits run fense is likely to continue unless there 1954 1,717 one to four or five days; only 20% of is a drastic change in the nation's 1957 1,821 visitors come from east of the Missis- military scheme. 1958 1,852 sippi where two -thirds of the mainland Income Record Per family income 1959 1,910* population lives; the island intake from in Hawaii is high- $6,240 on the island * A preliminary guess. visitors last year was more than $100 of Oahu and much higher than 1958, The Useful Visitors Tourism! million. Mr. Hitch predicts 2 million judging by Bank of Hawaii estimates. That's the magic word in the 50th visitors in 1975, with 45,000 hotel Total personal income jumped 15% in state. Everybody underestimated what rooms needed. There are now about the state as a whole last year. Per statehood and the publicity that went 6,000 rooms on all the islands. capita personal income is held down with it would do to this industry-and But it's the immediate future that by an increase in the birthrate in recent Hawaii considers it a big industry, gets him excited. "The hotel shortage years (higher than stateside) and an in- maybe even No. 1 in a few years. may end late this year," he said hope- crease in the number of military de- Even Mr. Hitch, who's a specialist fully, scanning a long list of construc- pendents. on the subject, found his earlier guesses tion projects that will increase accom- Oahu is four -fifths of the Hawaiian on the 1959 influx of visitors were modations by 2,500 rooms in 1960. economy. Its per family income aided much too low. Simultaneous approval Nobody can figure how many visitors by the large number of working women of statehood and opening of Pan have been turned away by the space is well above the national average of American's jet service in mid -summer shortage. One guess put it at more than $5,580, the bank points out. lured mainlanders in quantities, and 25,000 in 1959. This year Hawaii is Per capita personal income is about opening of daily Pan American jet counting on 300,000 visitors compared at the median point of the United flights in October spurred the influx. to 240,000 in 1959. During 1960 the States. In 1958 the U.S. Commerce Mr. Hitch came up with some fasci- figure may reach 350,000; in 1965

BROADCASTING, January 18, 1960 79 CONTINUED tourists to the popular natural and man- Hawaii report made wonders. The courtesy of their 610,000 tourists are anticipated. guides leaves a lasting impression on Flow of Capital Since statehood, most mainlanders. KIKI money has started to flow in from Air Transportation This year United mainland investors as well as tourists. Airlines will open DC8 jet service in This capital is needed and will quicken mid- March, and Northwest plans to Hawaiian development. start DC8s on its Hawaiian run in the 830xc Right now there are about 5,000 last half of the year. Pan American was rooms on Waikiki Beach and 900 booked solid for months when it opened HAWAII'S around neighbor islands. New construc- daily 707 jet flights in October. Qantas tion may add 1,550 rooms this year on has 707 service on a weekly basis. The the outer islands and possibly 1,000 on government is hearing the pleas of CLEAR Oahu. Big money is getting into the hotel eight carriers who want to get some of business -Sheraton bought the Royal this expanding business. Many of the CHANNEL Hawaiian and Moana complex on Wai- plans envision (1) direct mainland serv- kiki and will add 1,000 rooms; Hilton is ice to outer islands; (2) non -stop serv- STATION looking at the Honolulu airport and ice from the Midwest and (3) one -stop other spots but hasn't made a decision; flights from the eastern U.S. Some lines 320 Ward Ave. Ph. 6 -3456 Kaiser has 870 rooms and may quad- want to cut rates. Round -trip coach fare ruple the figure in a half- decade; Pan from the West Coast runs from $190 American has a new 112 -room hotel non-scheduled to $266 jet. The 50th State's for its crew; Inter- Island Resorts and In addition there are elaborate plans Island Holidays are building on the by Matson and others to operate more Best Buy outer islands. passenger and faster cargo lines. All this runs into millions and will Merchandising and Industry The add at least 10,000 rooms in the next $750 million retail trade on the islands, One Rate Card few years. The outer islands have many an average of about $1,250 per non- fine beaches. military inhabitant, is largely conducted National and Local The "Coney Island" tag is often ap- in fine shopping centers. The new Ala plied to Waikiki because of its bizarre Moana, between Waikiki and downtown Polynesian architecture, crowds and Honolulu, is one of the world's finest Station Representative small shops. The area concededly is centers (see page 78). Outside Hono- designed for the mass -market tourist lulu, Hilo (island of Hawaii) and a few The Meeker Company trade. Its novelty aspects intrigue most other centers, much of the buying is visitors. The sophisticated guest who done in what are often called "Mom wants none of the tourist -bait show and Pop" stores, small shops operated can find exclusive and expensive fa- by man and wife. cilities to suit his taste, either around Hawaii's industrial plant is starting Waikiki or on the outer islands. Waikiki to expand. The garment industry has is to get a million- dollar parking fa- passed the $15 million mark as Waikiki cility and central airline terminal within styles have become popular on the main- the year. land. Two cement plants are being built; Well- organized travel bureaus take metal fabricating is developing; inter- HAWAII REPRINTS AVAILABLE A decade of Hawaiian progress Growth % Growth 1950 1958 1959 1950 -59 1958 -59 Reprints of the 16 -page sec- Personal income (000) $689,000 $1,154,000 $1,320,000 92% 14% tion containing the special re- Population' 499,000 635,000 660,000 32 4 Labor Force 187,770 210,480 219,300 17 4 port on Hawaii are available Motor Vehicles 140,600 205,654 222,0002 58 8 Retailing (000) $480,500 5 668,400 $ 750,000 56 12 at 20 cents each. Supply lim- Wholesaling 000) $219,900 s 282,800 $ 320,000 46 13 Sugar (000) $124,000 5 105,000' $ 135,000' 9 29 ited, so please order now: Pineapples (000) $ 97,400 $ 124,300 $ 117,000' 20 -6 Tourist 105,000 BROADCASTING trade (000) $ 24,200 $ 82,000 $ 334 28 Armed Forces Readers' Service expenditures (000) $147,000 $ 327,400 $ 340,000 131 4 1735 DeSales St. Construction (000) $ 67,700 $ 174,400 $ 210,000 210 20 Telephones 99,130 176,750 187,0002 89 6 Washington 6, D.C. Electricity' (kwh) (000) 522,325 1,054,933 1,200,000 130 14 Commodity exports (000) $229,000 $ 251,000 $ 275,000 20 10 with to Mainland Please remit order. Commodity imports (000) $345,000 $ 426,000 $ 470,000 36 11 from Mainland

NOTE: The source of this information, except where otherwise noted, is the Bank of Hawaii. Population includes armed forces. Preliminary estimate. ' Income in 1958 and 1959 reduced from average of $150 million due to 1958 strike. ' Independent estimate. Oahu only.

80 (SPECIAL REPORT) BROADCASTING, January 18, 1960 WHY DO GENERAL MOTORS AND GENERAL FOODS AND THEIR NATIONAL ADVERTISING AGENCIES USE A LOCAL AAAA AGENCY IN HAWAII? Two island titans Swamps blossom Burns has been one of the West Coast's into palm- decked skyscrapers and alu- outstanding real estate developers. Their Because they, and others listed be- minum domes when Henry J. Kaiser newest pet $350 million city that's low, have found that the services -a of our complete, and (left) and his partner, Fritz B. Burns, about to rise on Koko Head cliffs and knowledge- able staff assures the best expendi- assemble and bulldozers. Mr. waterfront. blueprints ture of their advertising dollars in the 50th State's rapidly growing island air travel is on a commutation program which hopes to develop new market. Our account list is growing. (bagasse) basis, with barges and boats carrying industries from the fibre left Perhaps we can be of assistance to heavy freight. Hawaiian Airlines and after the juice is extracted from the YOU. It costs nothing to ask. Aloha provide almost hourly service cane - building materials, animal feed to Hawaii and Maui, the more impor- and various types of paper. Sugar Re- ALICE LOVE JAMS & JELLIES search is ALBERTO VO -S / AMM -I -DENT tant outer islands. Foundation, New York, re- ARRID / BRECK SHAMPOO Living costs are close to those on searching the possibilities in the field COPPERTONE / HELENE CURTIS SPRAY NET & LANOLIN the West Coast. Land is extremely ex- of sucrochemistry but its potential can't DISCOVERY / KLEENEX / KOTEX costs are be predicted with any certainty. NAIR / NYTOL / POLIDENT pensive but home -building RINSE AWAY / SIMONIZ lower because light, dry -wall construc- Pineapples combine agriculture and RISE SHAVING CREAM ST. JOSEPH ASPIRIN tion is popular and often the ground industry, with finished product exported SYLVANIA TV & RADIO is rented instead of bought. A co -op to the mainland and foreign nations. VICK CHEMICAL CO. (ALL PRODUCTS) apartment unit on Waikiki, however, The pineapple crop is worth $120 mil- FARMERS' RICE GROWERS CO.OP. / DUTCH BOY PAINTS may cost $40,000 (ocean view). Gas- lion to Hawaii in a good year. FOREMOST DAIRIES oline runs 41 cents for straight; liquor Hawaii's economy was once geared GENERAL FOODS GENERAL MOTORS is the same as the West Coast; popular to the agency system, with a small group COMMAND / WHIRL -IN kitchen items are about the same; the of factors dominating island commerce A mild climate permits a lower clothing and business. This economic monarchy If you have a product that is com- budget; appliance costs aren't much is yielding to the broadened economic petitive to any listed ... or to any higher despite the water haul. Standard base and the march of progress. of our accounts not listed . .. we Oil of California is building a $40 There's labor peace on the islands will gladly recommend the services million refinery, first in the islands, and but it wasn't so peaceful in early 1958 of one of Honolulu's many other there will be few complaints if it cuts when Harry Bridges' International Long- fine advertising agencies. the price of gasoline. The refinery will shoremen & Warehousemen's Union be operative by autumn, adding $11/4 staged a five-month sugar strike whose million in wages. impact is still being felt. ILWU has Sweet Talk Eventually nearly every- spread its membership from shipping thing economic in Hawaii gets around points into both pineapple and sugar to sugar, which supplies $150 million field and factory workers. MILICI yearly to the economy, according to A six -month dock strike by ILWU Sanford L. Platt, vice president of Ha- in 1949 paralyzed island economy for ADVERTISING waiian Sugar Planters Assn. The 1960 six months, leading to enactment of the AGENCY, INC. Hawaiian sugar quota is 1,140,462 tons. Dock Seizure Law by which the state U.S. total consumption is estimated at can take over and operate the docks in Hawaii's Only AAAA Member 9.4 million tons. Principal sources, in case of strike. The 1958 sugar strike, Established in 1946 addition to Hawaii, include Cuba (about leading to extensive field damage, will FOR FURTHER INFORMATION cost the sugar companies $90 million CABLE: MILICIAD, OR WRITE: 3.1 million tons), domestic beets (2 mil- 830 KAPIOLANI BOULEVARD lion) and Louisiana-Florida (630,000 over a three -year period, the companies HONOLULU 13. HAWAII tons of cane sugar). estimate. PS: We also serve some of Hawaii's The sugar industry has a by- products Hawaii produces about $50 million largest and most successful firms.

BROADCASTING, January 18, 1960 81 He figures Hawaiian resort promoters Hawaii report CONTINUED haven't taken full advantage of the is- Expanding markets of food products a year but depends lands' fine beaches. This is the ninth major explora- heavily on imports. Half the meat supply A New City Newest of the Kaiser tion of America's expanding mar- is native and will be expanded. Ha- shockers, which now has backing from kets by BROADCASTING. Earlier waiian Meat Co. has started to finish old -line Hawaiian interests that once articles covered the South (Nov. cattle for market, improving the qual- shuddered at his effrontery, is Hawaii 15, 1954), Georgia (Dec. 27, ity. Federal meat grading was intro- Kai. This is a $350 million, 600 -acre 1954), the Carolinas (March 21, duced last November. resort -city going up at Koko Head, 1955), the Mid -Gulf States (June Lumber, garments, agriculture, pub- about 10 miles out of Honolulu on the 27, 1955), the Pacific Northwest lic utilities and service enterprises, con- windward (U.S.) side. Mountain and (Jan. 9, 1956), California (Jan. struction, transportation and retail - shoreline topography are being bull- 30, 1956), Texas (July 23, 1956) wholesale trade offer growth potential dozed into a sloping area that may and New England (June 22, 1959). during the 1960s. If there's really going house up to 100,000 residents and tour- All these articles but one have to be a "Sizzling Sixties," Hawaii figures ists-plus a palatial Kaiser home. A $4 been researched on the scene and on getting an above -average share of the million medical foundation and hospital written by J. Frank Beatty, senior sizzle. is a few steps away from the Village. editor. The exception was Califor- Teamed with Mr. Kaiser are his West nia, researched and written by The wonderful world Coast building partner, Fritz B. Burns, Lawrence C. Christopher, senior and trustees of the oldline Bernice P. editor. of Henry J. Kaiser Bishop estate. Next to statehood and jets, the most Henry Kaiser found icicles hanging buying the ch. 4 outlet and switching exciting thing that happened to Hawaii off tropical handshakes in staid old Hon- the frequency of his KHVH -TV. He in the last decade was Henry J. Kaiser. olulu when he and Mrs. Kaiser dropped also owns KHVH (1040 kc, 5 kw). Both The man who sprouted fleets of ships in six years ago. Shocked by the lack of are operated by Kaiser -Burns Develop- out of waterside mud banks during development, according to Kaiser stand- ment Corp., with Richard C. Block as World War II is now presiding over a ards, he started to dream of ways to general and sales manager. Kaiser In- $1.7 billion empire of stateside and is- solve the acute hotel shortage. As usual, dustries sponsors Maverick on ABC-TV. land factories, steel mills, cement plants, a Kaiser dream became a stack of blue- Anticipating Hawaii's future growth, hospitals and assorted enterprises. prints, a financial project and then a Mr. Kaiser has such plans in various Since he went to Hawaii for a brief construction miracle. That's the Ha- stages as a floating dredging plant, capi- sunning in 1954, the dynamic industrial- waiian Village story. talizing on the island geography by util- ist has been applying some of his en- Kaiser dreams don't materialize with- izing ships to develop industries that will ergies to the improvement of this land out head -knocking. Just last Dec. 23 sit atop the water, and a cement plant of pleasant living. the Honolulu Advertiser ran a front that is near completion. In six years he has spawned a multi- page story with Mr. Kaiser's bitter re- "The vacation industry is merely in its million- dollar, 875 -room jungle of archi- ply to an Advertiser editorial that had infancy," Mr. Kaiser said. "This Para- tectural ecstacy, superimposed on what carried this key sentence, "The public dise of the Pacific hasn't even scratched was surf -fed muck. Known worldwide would be justified in wondering just who the surface. Vacationing will pass sugar is as Hawaiian Village, the plant surpasses running Hawaii -the government or and pineapples as the No. 1 creator of guidebook adjectives with its pools, Henry Kaiser." employment and business." Hawaiian lanai verandas, a better beach than Kaiser Broadcasting Mr. Kaiser Village houses 91,000 one -week vaca- nature could build and even a gold - started a tv station on ch. 13. Four sta- tionists a year, and it's still just one- anodized, aluminum dome convention tions were too many for the market at fifth complete. Incidentally there's a tv hall that was assembled in a few hours. the time. He settled the situation by projection room for Mr. Kaiser.

Village view This collection of hotels, shops, auditoriums, a hospital handy -one of the best -equipped anywhere. Hotels beaches and palm trees comprises the basic unit of Henry now built have 870 rooms. The beach and trees were shipped Kaiser's $20 million Hawaiian Village project. There's even in along with the aluminum.

82 (SPECIAL REPORT) BROADCASTING, January 18, 1960 YOU CAN LEARN TO OPERATE AN AMPEX IN 15 MINUTES

Six Quick Aids to Easy TV Tape Recording . .. You can learn to operate an Ampex Videotape! Tele- vision Recorder in less time than it takes to smoke a cigarette. These six features, for instance, make recording simple, fast ... JUST THESE BUTTONS TO PUSH -Record, Stop, Rewind, Fast Forward and Play. TAPE TIMER- records in hours, minutes and seconds ... not footage. Lets you back up tape for any desired cue -in time. CUE TRACK -lets you locate, identify and cue commercials and programs. TAPE SPEED OVERRIDE -makes it easy to synchronize with another video or audio recorder. AUTOMATIC BRAKE RELEASE -speeds threading and splicing. FULL WIDTH ERASE -Automatically erases tape. Of course, to be an "expert" - to learn maintenance as well as operation - takes one week. Ampex trains your maintenance supervisor (over 436 so far!) at the factory. And he is then qualified to train as many others as you like. Write, wire or phone today for an Ampex representative - or ask for the new, fully illustrated brochure describing the new Ampex VR- 1000B. Whatever you want to know about the advantages and profits in TV tape, get the facts from Ampex. AMPEX CORPORATION 934 CHARTER ST. REDWOOD CITY, CALIF. EMerson 9 -7111 VIDEOTAPE professional products division

'TM AMPEX CORP. 1458 KIPLING AVE., NORTH REXDALE, ONTARIO CHerry 7 -8285 Farmer who KNOWS he uses

Every farmer knows he uses trucks. Only trucks can get supplies trucks.. . to the farm, and take away grain, milk, livestock, fruit -whatever he produces. He sees other trucks helping food freezers, processors and distributors serve millions of dinner tables .. . his market. Cabbage, cattle or cotton ... everything goes by truck. He knows! ... He'll tell you nobody uses trucks more than farmers.

AMERICAN TRUCKING INDUSTRY American Trucking Associations, Inc., Washington 6, D. C.

THE WHEELS THAT GO EVERYWHERE

BROADCASTING, January 18, 1960 GOVERNMENT -Continued from page 64 crease the number of facilities, and there will be stations catering to special- the Commission does have the authority which could be made in the present ized interests -as has happened in to do the worst and then be in a position atmosphere of broadcasting would be radio. where they can't do the worst to us ..." positive recognition of the fact that Trying to categorize programs, as Mr. McCoy stated. broadcasters do not own the channels required under current FCC regula- During his 21/2 hours of direct ques- they use," he said. "The American peo- tions, is like trying to identify the un- tioning, the Storer spokesman said his ple have only the vaguest conception of identifiable. It smacks of censorship and company is against network regulation this fact." it contradicts the Commission's own because "we feel that every step towards Mr. Kelly said that most participants theory that the licensee is solely re- greater government regulation just leads in the fund's studies rejected the idea sponsible for his programming. to another step towards greater govern- of a government-operated broadcasting Some changes, yes In the area of ment regulation." system. "However," he said, "the ques- commercial practices, Mr. Pierson Comr. Cross asked Mr. McCoy if he tion of pay -tv arose persistently at our stated that some changes might be ac- agreed with the opinions on "absentee meetings ..." with the feeling that some ceptable. ownership" and wide coverage of vhf system should be made available to the He suggested that networks be stations given by Mr. Putnam, who testi- public. He hit the "proprietary attitude" licensed so that the "fiction" of licensee fied just ahead of the tSorer spokesman and the pressures brought by broadcast- responsibility during network time last Tuesday. Here is how the witness ers against the FCC and Congress "when would be obviated. This would allow a replied: their profits seemed to be threatened. licensee to turn over his programming "I didn't agree with a word Mr. Put- . Here, the insistence was for regu- responsibility to another licensee and nam said. I thought he was trying to get lation." thus meet the FCC's requirement that tv shifted from vhf to uhf and he used Because of the current scandals, Mr. someone must be responsible. whatever arguments he thought would Kelly said, more cultural and educa- It would be proper, Mr. Pierson said, help. I didn't think those arguments tional programs are being offered. He for the Commission to require a licen- were applicable to this situation." predicted this would not last and that see to adhere to certain commercial Mr. McCoy maintained that execu- programs of this calibre will soon be practices, such as those contained in tives at Storer's seven am -fm and five tv back in Sunday afternoon's "intellectual the NAB code. But, he added, addition- stations maintain a close liaison with gulch" when the uproar has subsided al standards or regulations should be de- the needs of their communities. The to a "safe level." ferred until the results of self -regulation president of the company, George B. The witness stressed that he was not attempts can be judged. Storer, makes a practice of visiting speaking for officials of the Fund for Legislation to make the receipt of each station, he said. the Republic. He said the views were payola by a station employe a crime Storer stations include WGBS-AM- based on studies made by the fund and might be helpful, Mr. Pierson said, but FM Miami; WJBK- AM -FM -TV De- the Center for the Study of Democratic efforts already made by licensees might troit; WSPD- AM -FM -TV Toledo; Institutions. well be effective in avoiding this evil. WAGA -TV Atlanta; WJW- AM -FM. W. Theodore Pierson, Washington at- In discussing the level of program- TV Cleveland; KPOP -AM -FM Los torney A blistering, pungent attack on of critical attacks Angeles; WWVA -AM -FM Wheeling, ming-the object proponents of FCC jurisdiction over during the past few weeks by witnesses W. Va.; WIBG -AM -FM Philadel- radio and tv programming was sched- before the Pierson likened phia and WITI -TV Milwaukee. FCC -Mr. duled to be given Friday to FCC. broadcast programs to "a mirror of Frank K. Kelly, vice president, Fund W. Theodore Pierson, veteran Wash- public mores and tastes ... the over- for the Republic Mr. Kelly told the ington communications lawyer, told the all picture reflected must be a rela- commissioners that the FCC is not func- FCC, in effect: Hands off. tively true representation of our cul- tioning properly, mainly because it faces In fact, he said the Commission has ture-whether we like the reflection an "impossible task." He also criticized gone too far already. or not." the industry and government for per- Mr. Pierson's statement, a legal and Response to Public Demands De- mitting what he branded "opiate" tele- sociological dissertation of the basic vision. fending broadcasters, the Washington principles of American broadcasting, lawyer stated: Broadcasting has failed to fulfill its points: made these "More than 5,200 licensees in the function of programming for minority of tv is what The scarcity facilities country, who have been chosen by the tastes, as well as the mass, he said, that tv is at the root of the charges Commission on the basis of their quali- and challenged the contention that not programming in the stations are fications to fulfill a public trust, each broadcasting should be governed by public interest. Settle the allocations determining in the areas licensed to free competition. Such is not the case, so are problems that more stations him what his public wants from day to Mr. Kelly contended, "for the very and the public will benefit. available day and each striving in his separate reason that by its very nature there is The broadcaster furnishes what and individual way to make some sub- no full and free competition in broad- public wants; not what someone his stantial response to some of the things casting." or see. are thinks he should hear There the public demands. In competition with The FCC has moved an in- "slowly and has 5,200 stations and each serves other licensees he must, at the peril encountered mores great counter -pressures," dividual community with its own of his economic life, constantly strive the fund vice president said. The pres- attempt to institute pro- and tastes. Any to do a different or better job than sures have been so great from so many gram guides to meet these numerous that of his competitors . - ." groups, including Congress, that po- publics would be ludicrous. duties sitions comparable to federal judges for The natural forces of competition Mr. Pierson's concept of the contained in commissioners "might well be in order," result in programming in the public in- of the FCC was these words: Mr. Kelly said. This point was "con- terest. And what is public interest? One stantly stressed" in fund studies on man's public interest is another man's "The Commission has the important which Mr. Kelly was reporting, he told boredom. And anyway, broadcasting function of exercising its licensing the FCC. is a mass communications medium; it is power so that a competitive system of "Perhaps the most significant change not designed for minority tastes. In- broadcasting will be established that is

BROADCASTING, January 18, 1960 (GOVERNMENT) U Salvation through uhf William L. Putnam, president of Cannot divorce advertisers John E. McCoy, vice presi- Springfield TV Co., urged shift of N to uhf band; said dent of Storer Broadcasting Co., says it would be im- "tremendous coverage and inflated earnings" are not req- possible to prevent advertisers from participating in program- uisite to serving the public interest. Mr. Putnam also lashed ming; maintained programming is not a proper field for out against "absentee" group ownership. control by the Commission. equal to the demand. It has and can Mr. Pierson stated that he was speak- they will comment on the two agree- prohibit practices that restrain free ing for 10 of his clients. They were, he ments. competition. Its duty to examine the informed the FCC, the following: Other subcommittee members: Sens. qualifications of licensees extends not WANN -AM -FM Annapolis, Md.; Frank Church (D- Idaho). Frank J. only to legal, technical and financial WIVK Knoxville, Tenn., and WQQK Lausche (D- Ohio), George D. Aiken qualifications, but to his character and Greenville, S. C.; WWJ- AM -FM -TV (R -Vt.) and Frank Carlson IR- Kan.). other qualifications to perform the high Detroit, Mich.; WAFB -TV Baton duties of a public trustee. If he has a Rouge, La.; RKO General Inc.; WDSU- Control concentration bent toward fraud or deceit in any of AM-FM-TV New Orleans, La.; WEZL his dealings, if he has a tendency to Richmond, Va.; WMBR -AM -FM Jack- probe not to be long violate laws, if he has demonstrated sonville, Fla.; WPAT -AM -FM Pater- Although a hearing is planned in carelessness in his responsibilities to the son, N. J., and WWDC -AM -FM Wash- March or April on a bill (HR 9486) public, if his organizational structure ington, D. C. to prohibit concentration of control of is not conducive to obtaining and using radio and tv stations and newspapers knowledge on public wants, or if he has Morse picks Jan. 25 and magazines in "any section of the any one of a number of other weak- country," such a hearing by the House nesses, an applicant's qualifications as a for NARBA hearing Antitrust Subcommittee does not "pre- licensee are put to question. These are suppose" an extensive preliminary in- not inconsequential police functions. A special subcommittee of the Sen- vestigation, a subcommittee spokesman They involve discretion and judgment ate Foreign Relations Committee will said last week. in matters that are vital to the success hold a hearing Jan. 25 on the 1950 Herbert Maletz, chief counsel of the of our broadcast system and to the con- North American Regional Broadcasting group headed by Rep. Emanuel Celler tinuance of our free society." Agreement and the 1957 Mexican -U.S. (D- N.Y.), said the hearing on the bill In his review of the legal basis used treaty, Sen. Wayne Morse (D- Ore.), introduced last week (BROADCASTING, by those who maintain the Commission subcommittee chairman, said last week. Jan. 11) by Rep. Celler could be strict- does have power to consider program- The hearing will be held at 10 a.m. ly legislative and not involve the ex- ming, Mr. Pierson pointed out that the in Room 4221 of the new Senate Office tensive investigative work carried on by U.S. Supreme Court has never ruled Building. Chairman Morse invited all the subcommittee in past years in its on this particular point. He also noted interested government agencies and probes into alleged monopolistic prac- that there were conflicting circuit court broadcasting industry representatives to tices among networks and other broad- decisions, and in some cases arguments comment at that time on the com- cast entities. relied upon by proponents of Commis- mittee's interim report, made in August Mr. Maletz said the subcommittee sion program control were dicta, not 1959 (BROADCASTING, Jan. 11). The will be tied up several weeks with other, law. FCC and State Dept. have indicated non -broadcast matters. No increase in

86 (GOVERNMENT) BROADCASTING, January 18, 1960 4,000,000 miles of jet experience!

Count those zeros again! That's a lot of jet experi- airliner in the world. In fact, the Intercontinental is ence in anybody's record book. In terms of time, it the first jet airliner designed to cross the Atlantic means Air France started flying pure -jet aircraft non -stop in 61 hrs. between New York and Paris. as early as 1953. And the Air France Caravelle is In swift, silent, vibrationless flight, nothing equals still the talk of the aviation world and experienced this newest addition to Air France's jet fleet. jet travelers, setting record flight times from Paris to Air France is proud of these millions of miles of London, Rome, Nice, Tel Aviv, Istanbul and Africa. jet experience. They are more than just a record. Now Air France is concentrating these years of jet They inspire in passengers and crews alike the confi- experience on the new Boeing 707 Intercontinental. dence that comes with the knowledge that Air France AIR*FRANCEThis mighty jet is the largest, fastest, longest -range has been a pioneer in jet aviation. d WORLD'S FASTEST JETLINER /WORLD'S LARGEST AIRLINE BROADCASTING, January 18, 1960 87 the House group's staff is planned, he SKIATRON AT SEC Mr. Rotberg further charged that pay said. tv plans had been abandoned in favor Pertinent language of the bill, which Claims plans in works of a wire circuit system under which would amend the Clayton Act: Mr. Fox's company paid Skiatron 21 % Sec. 10A. Notwithstanding any other pro- to back pay tv outfit of the profits and that this information vision of law, (a) no person engaged in the had been made Skiatron's plans for a pay tv system not available to in- publication of a newspaper or newspapers or other vestors. news periodical or periodicals shall own or acquire have been deferred,.not abandoned, and directly or indirectly the whole or any part of Skiatron's counsel, Mr. Landis, as- the stock or other share capital or of the assets the scheme was about to receive $50 of any radio or television broadcasting station or million dollar backing from an un- serted that the company was not in shall own or be granted a license to operate any named "major motion picture com- violation of SEC regulations and that radio or television broadcasting station where such any "errors" ownership, acquisition or grant may result in such pany," at the time the Securities & it made were "in good person controlling the operation of a substantial Exchange Commission suspended trad- faith." As proof of this, he stated, the portion of the radio and /or television broadcasting company is now putting as many shares facilities and the publication of a substantial por- ing in the company's common stock tion of the newspapers and news periodicals in any Dec. 18, 1959 (AT DEADLINE, Dec. 28 of stock as possible in escrow. He section of the country, and 1959 and Jan. 4). This was the claim stated that since Skiatron of America (b) no person engaged in operating or licensed is a separate company, Skiatron Elec- to operate any radio or television broadcasting sta- of James M. Landis, special counsel tion shall own or acquire directly or indirectly for Skiatron Electronics & Television tronics was not required to detail its the whole or any part of the stock or other share operations. If it did, he said, it would capital or of the assets of any newspaper or other Corp. and formerly chairman of the news periodical where such ownership or acquisi- SEC and dean of Harvard Law School. run up against "solid opposition" from tion may result In such person controlling the pub- Mr. Landis was responding to the the FCC, Congress and other sources. lication of a substantial portion of the newspapers He said that the $5 and /or news periodicals and the operation of a SEC's charges against Skiatron on Jan. million spent by substantial portion of the radio and /or television 13, the first day of a hearing before Mr. Fox's company was a pioneering broadcasting facilities in any section of the coun- effort; that the pay tv plan was try. Examiner Robert M. Hislop to deter- nearing mine whether the trading ban should realization through "serious negotia- Fishing expedition out, be continued or removed. Trading of tions" with a film company which the company's common stock on the would acquire control of Skiatron of America, its deficit WSPA -TV gets off hook American Stock Exchange and over - erase and finance the-counter was stopped on grounds pay tv. week quashed a sub- The FCC last that information in its registration Mr. Julian Jawitz, New York at- poena issued last year which would have statement was so misleading that in- torney representing Arthur Levey, required WSPA-TV Spartanburg, S.C., vestors could not properly evaluate the described Matthew Fox as "a giant of what Com- to bare its records for the worth of the stock. Skiatron has some the entertainment field" who had been expedition by mission called a fishing 1,450,000 shares outstanding and aided by Skiatron Electronics because two local uhf stations. 10,000- 12,000 public stockholders. of his "great ability, imagination and Acting on a request by WSPA -TV, a SEC Counsel Eugene Rotberg ques- sound financial background." He four -man FCC held that the subpoena tioned the accuracy and adequacy of claimed Mr. Fox and his company has was incorrectly issued, was too broad in Skiatron's registration statement. He been expending $5 million "from his its directions and lacked specificity. charged that the company had violated own resources to promote a plan-pay This was the latest move in the tan- the Securities Act of 1933 in register- tv-which would "bring delight to gled six -year -old case which began in ing stock that had already been sold or every American." He further stated 1954 when WSPA-TV asked and re- was in the process of being sold. He that "every literate person in the world ceived permission to move its tv trans- also stated that Skiatron had failed to is interested in entertainment without mitter site from Hogback Mt. to Paris disclose the financial status and pros- commercial exploitation which many Mt. This move has been fought by pects of a separate, non -affiliated com- feel mars the entertainment value." He WAIM-TV Anderson, S.C., and WGVL pany to which Skiatron had given the claimed opposition had been strong (TV) Greenville, S.C., before the FCC exclusive license to develop pay tv from "entrenched interests" which and through the courts. for 5% of profits that might accrue. would deny the "privilege of every person in his home, if he wishes, to pay The latest hearing is based on a 1958 Borrowed Stook The other com- 25 cents or 10 cents to view the pro- court remand which ordered a further pany, Skiatron of America, is headed gram he wishes." hearing to determine whether alleged by Matthew M. Fox, who raised the Hearing continues this week. misrepresentations by WSPA-TV prin- money to promote the plan by borrow- cipals constitute a disqualification as a ing some 200,000 shares of Skiatron licensee. The nub of the latest contro- Electronics stock from its president, Flying etv attacked versy has to do with the charges that Arthur Levey, and borrowing on these WSPA -TV principals made ex parte shares at 3% interest. These were the An experimental airborne educational representations to the FCC while this shares sold by collateral companies tv project for which Purdue U. has re- case was in a hearing status. They asked during and before registration when ceived FCC approval (AT DEADLINE, for the subpoena to require WSPA -TV Mr. Fox defaulted on payments, Mr. Dec. 28, 1959) has drawn sharp criti- and its chief owner, Walter J. Brown, to Rotberg alleged. The counsel further cism from the executive council of produce books, memoranda, phone call stated that Skiatron investors had not American Federation of Teachers notes, etc. respecting these purported been informed that this was the method (AFL-CIO). The council has issued a off -the- record conversations. This was used to raise the pay -tv- promoting statement noting the Ford Founda- granted by the hearing examiner and funds, nor the hazards inherent in in- tion, which will donate $4.5 million, is affirmed by the Chief Hearing Ex- vesting in pay tv. The hazards, he not subject to public control and is un- aminer. named included Skiatron's having no dertaking "drastic revision" of Ameri- It was this request which was finally "significant patents" in the field, that can public schools through a "grandiose denied by the FCC last week. FCC "some $40 or $50 million" would be scheme." The project, utilizing DC-7 Chairman John C. Doerfer and Comr. necessary to launch the venture -and flying transmitters and uhf band, is T.A.M. Craven were absent; Comr. that Skiatron of America had a deficit slated to start during the 1960 -61 school John S. Cross did not participate. of $3.2 million. term. u BROADCASTING, January 18, 1960 ...and your guarantee of peak performance, reliability and economy in

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1960 NAB CONVENTION PLANS Award for Craven T.A.M. Craven, member of the State Secretary Herter, FCC's Doerfer FCC and leading figure in the technical development of broad- head speaker's list for 38th annual meet casting, will receive the industry's highest engineering honor during Two high government officials will vention Committee are Thomas C. Bos- the NAB convention in Chicago head the program of the 38th annual tic, KIMA Yakima, Wash., and Payson -the NAB Engineering Award. NAB convention to be held April 3 -6 at Hall, Meredith Stations. Presentation of the award will the Conrad Hilton Hotel, Chicago. They be made by A. Prose Walker, are Secretary of State Christian A. Her- MBS affiliates show NAB engineering manager, who ter and FCC Chairman John C. Doerfer. headed the Engineering Confer- Secretary Herter will be luncheon optimism at N.Y. meet ence Subcom- speaker on the opening day of formal mittee that se- meetings. April 4. Clair R. McCollough, MBS outlets radiated optimism and lected the win- Steinman Stations, will receive NAB's confidence in the future of the network ner. The cere- 1960 Distinguished Service Award at last week during a meeting of eastern mony will take the luncheon. affiliates at the Hotel Biltmore in New place at the Chairman Doerfer, central figure in York. April 6 conven- the agitation over how far federal broad- More than 70 executives of Mutual tion luncheon, a cast regulation should go, will speak at affiliated stations heard Chester Fergu- joint manage- CRAVEN the April 5 luncheon. NAB President son, MBS board chairman and industri- COMR. ment - engineer- Harold E. Fellows will deliver the con- alist, assure them that he and his associ- ing event. vention keynote speech the morning of ate, Albert Gregory McCarthy Jr., would Mr. Craven was selected for April 4. continue to support the network finan- the second annual award because FCC Comr. T.A.M. Craven will re- cially over "a reasonable length of time." of his long electronics record. This ceive NAB's second annual Engineering He qualified his remark by saying that includes pioneering work in the Award at the April 6 luncheon (see story he wanted assurances from the affiliates Navy, where he rose to rank of this page). that they felt MBS service was "needed commander; development of the Broadcast equipment developments and desirable" and that he and Mr. Mc- directional antenna; FCC chief will be shown at the convention's annual Carthy wanted to note some progress in engineer; engineering consultant; exhibit. to be held on the lower lobby the financial status of the network. He member of the FCC; vice presi- floor of the hotel. Technical executives observed that the network "still is losing dent of the Cowles stations; mem- will hold their annual Broadcast Engi- money," but did not elaborate on the ber of the NAB board and finally neering Conference simultaneous with extent of the losses. for his leadership of the American the convention management meetings, Several of MBS' newest affiliates paid delegation attending the Interna- with sessions in the Sheraton -Blackstone tribute to the type of service provided tional Telecommunications Un- Hotel adjoining the Conrad Hilton. by the network and attributed an up- ion's administrative radio confer- An agenda was completed at a Jan. swing in business, at least in part, to the ence in Geneva last year. 13 meeting of the NAB Broadcast Engi- Mutual concept. Among the executives neering Conference Committee, held in who offered testimonials were Herbert Charles Godwin, MBS vice president Washington under chairmanship of War- Bloomberg, president and general man- for stations, gave a slide presentation de- ren Braun, WSVA- AM -FM -TV Har- ager, WWCO Waterbury, Conn.; John vised to acquire new affiliates. He said risonburg, Va. A. Prose Walker, NAB Deme, president and general manager that over the past nine months, Mutual engineering manager, is working with WINF Manchester, Conn.; Irving has added 99 stations, of which 19 were the committee in preparing the program. Lichtenstein, vice president and general affiliates of other networks. Something New A new feature will manager, WNTA Newark, N.J. and Victor E. Diehm, station operator and be a preview of its contents at the open- Henry Rau, president and general man- chairman of the Mutual Affiliates Ad- ing of the engineering session. Mr. ager, WOL Washington, D.C. visory Committee, presided at the meet- Braun has been selected for this role. Charles Henderson, president of ing. Attending the engineering commit- WLEA Hornell, N.Y., recounted the de- tee's meeting, besides Mr. Braun, were tails of a dispute he has had with the Allan T. Powley, WMAL-AM -FM -TV A.C. Nielsen Co.. over ratings for his WLS drops Mutual .Wash ington ; George Hixenbaugh, market. As previously reported (CLOSED WLS Chicago has severed its affilia- WMT -AM -TV Cedar Rapids, la.; Ray- CIRCUIT, Dec. 21, 1959), Mr. Hender- tion with MBS with which it was as- mond F. Guy, NBC; Clure Owen, ABC; son, who also is an assemblyman in the sociated since September 1956, effective Ben Wolfe, WJZ -TV Baltimore; Russell New York State Legislature, plans to last Friday (Jan. 15). The station of Pope, KHSL -AM -TV Chico. Calif.; have a bill introduced into the legislature which American Broadcasting -Para- James D. Park, CBS, and J.R. Livesay, that would license rating services. Mr. mount Theatres gained sole control W, LBH Mattoon, Ill. Participating for Henderson told the affiliates' meeting (BROADCASTING, Jan. 11), will con- NAB were President Harold E. Fellows; that the bill would direct rating services tinue as an ABC Radio affiliate, aug- John F. Meagher, radio vice president; to specify how many persons were in- menting network hourly news coverage Mr. Walker; Howard H. Bell, assistant terviewed; how the interview was con- with expanded local newscasts. It was to the president; John M. Couric, public ducted, and the basis for projection of unofficially confirmed last week that relations manager, and George W. Bart- figures. He said the bill would be in- WCFL, Chicago Federation of Labor lett, assistant engineering manager. troduced by a colleague within the next station, would become the new local Co- chairmen of the top NAB Con- two weeks. MBS affiliate.

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BROADCASTING, January 18, 1960 91 VHF SIGNAL SPREAD IS WIDENED ARB's first all- county sweep shows coverage underestimated

Tv stations are selling their coverage New Look "The new figures will (including one in Connecticut, two in areas short. provide quite an awakening for time - Virginia). A new concept of the reach of vhf buyers and broadcasters," Mr. Seiler Columbus, Ohio - 27 counties signals may be in order, judging by told BROADCASTING. "If analysis of the added. early results of American Research whole national sweep confirms what has Kansas City -33 counties added. Bureau's first nationwide all- county been shown thus far, timebuyers will counties. survey. The preliminary data show that want to take a new look at their methods Detroit -25 vhf signals appear to be traveling farther and data." Mr. Seiler said it's too soon to analyze than ARIL advertising agencies and even Important areas are being added to the extent of tuning in the additional many stations themselves have realized. ARB's basic market maps, Mr. Seiler counties. He added that the quick four - Information starting to emerge from said (see maps). market results may not be typical. "The ARB's new Univac support a discovery Four markets taken from ARB's Uni- maps show where reception was found," made last autumn, when field work was vac (plus a second government computer he explained. "Coverage may be in- started on the nationwide sweep. ARB that is doing a night shift for the Seiler creased in as many as nine out of 10 found that generally accepted concepts firm) showed a total of 116 counties markets." of station coverage were breaking down added to former coverage maps for the Delay Felt Impact of the 21 -week as evidence of listening was measured four areas. delay in publication of the new ARB on an all- county basis. Explaining the additional counties sweep was being felt around Madison This finding forced ARB to stop merely show evidence of actual viewing Ave. last week. Research executives at everything, redesign areas and add and are not necesasrily within the 10% several major agencies voiced annoyance counties. The switch led to a 21- saturation often used to identify a at the delay, suggesting "insufficient pre- week delay in publication of ARB's na- county in a coverage area, Mr. Seiler planning" might have been the cause. tionwide studies, which are based on found these "amazing additions to gen- According to Mr. Seiler, the revamp- diaries for a four -week period ended erally accepted coverage ": ing of the sample caused first delays. Nov. 21. Philadelphia -31 counties added Then after diaries had arrived late at

PAESQVE ISLE ARB's former coverage area ALPENA

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92 (THE MEDIA) BROADCASTING, January 18, 1960 ARB's Maryland headquarters, he said, valuable time was lost while Univac was LJYAN taught its role and personnel fell into

an entirely new routine. There were tGCR1. other delays, he continued, citing the 100011 problem of instructing Univac how to L'JtERNE PIKE handle a shared -channel situation such ILKES - BARRE as WHEC -TV and WVET -TV Roches- ter, N.Y. The ARB Univac is running three shifts, 24 hours a day. It processes and AUPNIN UFIER reads punch cards (1,600,000 cards for 000 the 100,000 diaries in the November sweep), computes data and triggers a printer that types out the forms repro- PRI LADE L PI I I !,. duced in ARB's tv audience reports. "Vhf stations are really getting out," YORK1 LANCASTER BUR(INCIO Mr. Seiler said as he thumbed through YORK early reports. "This national sweep, CARROLi aREOeD CECI tabulating all viewing in all counties, is a new use of the diary. Almost every sta- RAID ORE tion has improved coverage in the last KENT three years by technical changes, new equipment and higher towers." Reports Overlap "We hadn't fully appreciated the effect of these changes. The delay annoys subscribers and it annoys us, too. The October reports, covering about 40 markets, came out in late Note: Philadelphia November and early December. The De- coverage also includes cember reports, following the October Middlesex County. Connecticut pattern, are coming out on schedule, overlapping the November sweep. The next national all-county survey will be conducted in March. "Next summer we will feed Univac the results of the two national sweeps and other figures from metropolitan areas, and will show percentage of homes able to receive each tv station in ARNONT PASE RtNtri;fltu 'pow each county plus homes that actually view each station, average daytime and evening audience, plus station metropolitan audiences. We will then have the data timebuyers need to spend advertising money efficient- ICHARDSON1 Y ly and the cost -cov- tRRgavel DE KALB erage figures will be BROWN DOBIPRAN 'ST. JOSEPH computed in min- e utes by Univac." J ATCHISON BucRU.AN A few routine JACKSON PLATTE mechanical misfires have closed down the ARB Univac momentarily for repairs but they have been routine and unimportant, according to Mr. Seiler. Everyone was working overtime at ARB last week in an intense effort to make up as much of the lost time as possible. How about uhf coverage? "We simply haven't had time to pick out any uhf reports and compare coverage patterns under the national sweep,"

Mr. Seiler said. He noted, however, a VISOR '' 'REMO big jump in reports for Peoria, Ill., since WEEK-TV (uhf) added a booster.

This new installation to further the f.cwluTAUOUA station's coverage was installed in the LaSalle -Peru area to the north of Peoria. ¡r MOM

BROADCASTING, January 18, 1960 93 guideposts," which are expected in time CBS SETS UP EDITORIAL GUIDE to be followed by similar policies for Owned -station expected to observe rules the offering of editorials on the CBS - TV and CBS Radio networks, also in- "Rules and guideposts" governing the days before the balloting" and "this cluded several more general observa- presentation of editorials by CBS -owned procedure is mandatory when a station tions: stations were handed down by the CBS editorial presents novel arguments or "While the concept of 'equal time' editorial board last week. information." does not apply to editorials, CBS -owned Indicating that CBS -owned stations Newsmen and announcers primarily stations should provide as fairly as pos- are expected to take public positions on associated with commercials or with sible the same kind and amount of time, affairs of local interest, one of the rules entertainment programming should not technical facilities and promotion to the stipulates that the editorials "should be deliver the editorials. General managers totality of opposition viewpoints as they broadcast with considerable regularity may present them but are not required make use of for their own partisan and frequency." to: "Each station should search out - editorials. When there are several op- Other guides include: and, when feasible, use -those individ- posing viewpoints, such provision need "Industry subjects" and "national uals who best combine on- the -air pres- not normally be made for each one sepa- subjects that have no special local im- ence with some considerable degree of rately. When a station gives inordinate plications" are taboo. managerial responsibility, or should weight to its own partisan editorials by Editorials need not be cleared by hire a special editorialist whose function the preemption of commercial time, it the CBS headquarters editorial board, is to speak for management." should take particular care to choose though the boards' consultants, Richard Each station "should have at least comparable reply time for the opposi- D. Heffner, is available to advise and one professional editorial researcher - tion... assist on request. writer responsible for the preparation "The opposition to ... partisan edi- Uniformity of editorial views among of editorials to the general manager." torials need not be provided with 'the CBS -owned stations is not necessary. Editorials "should normally be last word' on the air. It should, however, "Station management alone," rather repeated only in order to reach differ- be provided an opportunity to reply to than individual departments or person- ent audiences." If a partisan editorial particularly novel arguments or infor- alities, is responsible for editorial (but is repeated, the opposition should be mation included in station editorials. the manager himself is not requested to repeated too. "Frequently the 'letters to the editor' make the on -air delivery). Promotion and publicity relating to technique of presenting the opposition Editorials should be at least five editorials should be "designed primarily to CBS -owned stations' partisan edito- minutes long in practically all cases- to alert the public to listen or to watch." rials will be patently insufficient to guar- long enough to present supporting logic Promotion and publicity provided for antee fairness and balance. Where used and evidence -and in no case should partisan editorials should also be pro- it normally should be limited to in- "editorial spots" be used. vided for the opposition. stances in which opposition letters (a) Editorials should be "clearly identi- The purpose of presenting editorials have been previously solicited and are fied as such and in this way carefully and the opposition's replies was defined presented immediately following the sta- separated from other programming." as being "to serve the public interest by tion editorial they oppose; or (b) are Stations "should make every effort stimulating thinking and decision -mak- presented by themselves at another pre- to search out opposition to their partisan ing about important public issues." The viously announced and comparable time; editorials rather than simply wait for editorials "are not only to be fair, ac- or (c) are presented (without too much opposition to develop ..." curate and effective, but are also to be of a time lag) when the next station edi- "Consensus editorials," meaning carried out with the maximum of care torial is presented -but are presented those in which a station "primarily un- and of attention to detail of all kinds." before, rather than after, that new edi- derscores or reminds the public of basic Other Thoughts The "rules and torial." principles or obligations to which no responsible segment of the community is likely to take exception," need not be "balanced" on the air and "may make unlimited use of production techniques." "Partisan editorials," which clearly take sides, "should be accompanied by painstaking concern for fairness and balance in providing on- the -air opportunities to the opposition," and should use only such production techniques as the opposition would be capable of employing. But "editorial programs," as distinguished from "editorials," are permitted to use "production techniques Coming next year WFAA -AM- be essentially one story, but features without limit when these techniques are FM-TV Dallas plans to build operations section rooms 25 feet part of a factual report that fairly and new facilities at a cost of over $2 high. All new equipment, including impartially presents the different sides million. Completion is expected in office furniture will be purchased, of an issue as a documentary prelude February 1961. The accommoda- the current equipment (with the ex- to simple editorial statements by station tions, next to the downtown office of ception of the mobile unit and two management and by the opposition." the parent Dallas Morning News, video tape recorders) remaining in Stations may take a stand on all will provide three tv studios, three the present building which has been local issties and on national issues with radio studios and enlarged office, sold to the Educational Television local implications, but not on candidates. engineering and storage space. The Foundation of Dallas. Ground- Editorials taking a position on issues new 68,000 square foot building will breaking is slated for mid -January. "should generally be broadcast some

94 (THE MEDIA) BROADCASTING, January 18, 1960 Public has little interest in ratings General agreement that ratings are of little interest to the general public, which doesn't understand them anyway, was voiced last Monday (Jan. 11). This was the opinion of a panel of broadcasters, tv editors and rating service executives which discussed "Ratings- Should They Be Confidential ?" at a Hollywood Ad Club luncheon meeting. Dr. James Rue, assistant to the president of NAFI Corp.'s broadcast division (KCOP [TV] Los Angeles and KPTV [TV] Portland, Ore.), moderator, raised the point of the requirement of the rating services that their subscribers do not divulge the information they re- FOR BEST COVERAGE IN THE ceive. Dr. Rue asked why they should not themselves refrain from making their ratings public. Tv editors Cecil NATION'S 47th TV MARKET Smith of the Los Angeles Times and (Davenport, Iowa - Rock Island - Moline, Illinois) Hal Humphrey of the Los Angeles A comparison of coverage of TV stations in or overlap- Mirror -News said they never published ping the Davenport - Rock Island market area as "top 10 -' rating lists and have not been reported in the Nielson Coverage Service No. receiving them lately. 3 - Spring, 1958. Norman Boggs, vice president, RKO Teleradio. and general manager of KHJ Monthly Weekly Circulation Los Angeles, asked confidential from Station TV Homes Coverage Daytime Nightime whom? The broadcaster. advertiser, WOC -TV 438,480 308,150 263,430 288,750 agency and producer are pretty sure to Station A 398,600 278,900 226,020 258,860 know any program's rating if one of Station B 340,240 275,160 229,710 260,190 a them is subscriber to the rating serv- Station C 274,990 208,300 153,540 191,010 ice, he noted. Station D 229,260 156,340 127,240 146,620

Bill Shafer, western manager of ARB, PRESIDENT Cal. B. I Palme. said that after releasing the top 10 to VICE.PRES. E TREASURER D. D. Palm., the press for years, ARB had stopped WOC -TV is No. 1 in the EXEC VICEPRESIDENT this because of misuse by writers who Ralph Evan. nation's 47th TV market -lead- SECRETARY Wagner ing in TV homes do not understand the significance of Wm D. (438,480), RESIDENT MANAGER monthly coverage and weekly Ern.,. C. Sanden ratings and because rating services now circulation day and SALES MANAGER - night - provide much more audience informa- Pm Sham as reported in the Nielson tion than just ratings. Phil von Ladau, THE QUINT CITIES Coverage Service No. 3, Spring, assistant west coast manager of A.C. T 1958. For further facts and lat- DAVENPORT est availabilities, call your PGW Nielsen's broadcast division, noted that IOWA BETTENDORP Colonel . . . NOW! the syndicated nature of rating reports cannel prevents complete confidence. He ROCK ISLAND MOLINE ILL blamed much of the present criticism EAST MOLINE critics who charge of ratings on ratings PETERS. GRIFFIN. WOODWARD, INC. with killing good programs when all the EXCLUSIVE NATIONAL REPRESENTATIVES ratings did was report the amount of the public viewing of these shows. Ed- win Cahn, Pacific manager of Pulse, BROADCASTING agreed that most of the rating services' ME THE Bu SINE SSWEE %LV OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C. troubles come from critics who attack ratings without taking the trouble to NEW SUBSCRIPTION ORDER understand them first. Please start my subscription immediately for - 52 weekly issues of BROADCASTING S 7.00 Changing hands 52 weekly issues and Yearbook Number 1 1.00 Payment attached Please Bill a

ANNOUNCED The following sales of CI' name title /position station interests were announced last IA c week, subject to FCC approval: ó company name Ii (TV) Ill.: Sold by a WTVP Decatur, 3 Prairie Television Co. (George Bolas, address 0 president) to Metropolitan Broadcasting Corp. for more than $600,000. Metro- city zone state to home address politan, headed by John W. Kluge, Send - -

BROADCASTING, January 18, 1960 95 owns radio stations in New York, Cleve- Sold by Richard Eaton to Max Reznick note. Mr. Hankin is general manager, land, and Philadelphia, and tv stations in for $130,000. Mr. Reznick has an in- WAGE Leesburg, Va. Associated with New York, Washington, D.C., Peoria, terest in WABW Annapolis, Md., and Mr. Hankin is Simon Goldman, prin- Ill., and Stockton, Calif. Advising Met- conducts a Washington, D.C., Yiddish cipal owner of WJTN -AM-FM James- ropolitan in this purchase was Blackburn language program. Transaction was han- town, WDOE Dunkirk and WGGO Sal- & Co. No changes in personnel are con- dled by Blackburn & Co. WYOU is 1 amanca, all New York. Mr. and Mrs. templated, Metropolitan said. WTVP kw daytime on 1270 kc. Seavey bought the station in March began operating on ch. 17 in 1953. It 1959, paying $125,000. WCUM is on APPROVED The following transfers is affiliated with ABC. 1230 kc with 250 w. WCUM -FM is on were of station interests approved by 102.9 me with 1.25 kw. WGRD Grand Rapids and WTRU the FCC last week (for other Commis- Muskegon, both Michigan: Sold by Mu- sion activities see FOR THE RECORD, RAB's Sweeney sees sic Broadcasting Co. (Paul F. Eichorn, page 117). president) to William H. Rich and radio up, papers down Alastair B. Martin for $500,000. WFAI Fayetteville, N.C.: Sold by Messrs. Rich and Martin own WPIC- Ralph E. Hess to Jackson F. Lee for By 1970, there will be another 1,000 AM-FM Sharon and WMGW -AM -FM $142,000 plus five year lease on trans- radio stations and 80 tv stations on the Meadville, both Pennsylvania. Trans- mitter site and building rental of $50 air, but there will be fewer newspapers action was handled by Hamilton- Landis per month with option to renew or pur- and magazines, Kevin B. Sweeney, & Assoc. WGRD operates on 1410 kc chase for $15,000 less rental paid. Mr. president of the Radio Advertising Bu- with 1 kw daytime. WTRU is 5 kw Lee is manager of WILM Wilmington, reau, predicted last week in a talk be- fulltime outlet on 1600 kc. Del. WFAI is on 1230 kc with 250 w. fore the Columbus (Ohio) Advertising Club. KCLP Rayville, La.: Sold Conn.: Sold by by Denver WMMM Westport, Mr. Sweeney's crystal ball radiated T. Brannen to John H. Touchstone for headed by Norman J. Bernstein group these other observations about radio in $45,000. Mr. Brannen owns Dixie Ra- for Mr. to Donald Flamm $125,000. 1970: There will be more than 250 dio group (WDLP -AM -FM War II owner of Panama Flamm, pre-World million sets in operating order; the num- City, WCOA Pensacola, both an interest in Florida, WMCA New York, has ber of stations owned by the investing and KCIL Houma, La.) and N.J. Comr. Bartley bought WPAT Paterson, public will increase substantially; the KCLP in July 1959 for $33,250. voting. WMMM is a 1 Mr. abstained from volume of advertising will double, with Touchstone is former owner of KRCT on 1260 kc. kw daytimer much of this growth coming from local Pasadena, Tex. Broker was Paul H. Md.: retail business, particularly the grocery Chapman Co. KCLP is 250 w daytimer WCUM -AM -FM Cumberland, chain, the automobile dealer and on 990 kc. Sold by Hollis M. and Anne M. Seavey the to group headed by Wallace L. Hankin department store; stations will be "high- WYOU Newport News -Norfolk, Va.: for $34,000 plus assumption of $93,750 ly specialized" in editorial content with three-quarters of the stations -"the FCC willing " -concentrating on one type of music or on news to the ex- clusion of other material. ACCURACY Newspaper Decline Cited He predicted there will be at least 40 fewer daily newspapers than now exist. By 1970, he said, the surviving newspapers will be more solid financially but most be selected by local, state, and national To papers will issue only a single edition jurisdictions for the appraisal of estates daily. He foresaw a five -fold increase in color advertising in newspapers; a involving broadcast properties, a broker substantial growth in classified volume; must have unquestionable accuracy. a decline in newspapers' share of national revenue but a continued growth Blackburn & Company has achieved in retail advertising. There will be one less women's book, the reputation of exactness in all probably one less general magazine and negotiations, and appraisals. one fewer shelter book by 1970," Mr. Sweeney declared. "Offsetting that decline there will be a dozen new special- interest magazines setting up shop on the main avenues of new leisure." Though tv's growth period will be over by 1970, Mr. Sweeney said, tele- NEGOTIATIONS FINANCING APPRAISALS vision will still enjoy the larger share of media dollars, almost entirely from the 30 largest advertisers. He offered lackburin these other observations about tv in Incorporated 1970: , Color willi add `,excitement, but not much circulation" RADIO - TV - NEWSPAPER BROKERS to the medium; daytime tv "won't make it as a mass WASHINGTON, D.C. MIDWEST ATLANTA WEST COAST medium;" the "civil war of the decade" James W. Blackburn H. W. Cosslll Clifford B. Marshall Colin M. Selph Jock V. Hervey William B. Ryan Stanley Whitaker Calif. Bank Bldg. will be between the tv networks and Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. their affiliates, "both wanting to expand STerling 3-434 financial 6 -6460 JAckson 5 -1576 CRestview 4 -2770 their timing allocations at the other's expense."

96 (THE MEDIA) BROADCASTING, January 18, 1960 came from the following stations: Media reports KSTP -TV St. Paul -Minneapolis; KHQ- Address change Concert Network TV Spokane; KXLY -TV Spokane; Asks critics aid Inc., N.Y., and WNCN (FM), Concert KERO -TV Bakersfield, Calif.; KXTU CBS President Frank Stanton Network's station in New York, have (TV) Sacramento, Calif.; KTVU (TV) is enlisting the aid of some of moved to new facilities at 11 E. 47th Oakland-San Francisco; WWTV (TV) television's keenest critics - the St., zone 17. Telephone: Plaza 2 -0870. Cadillac, Mich.; WTOM -TV Cheboy- professional ones-in a personal gan, Mich., and WVAR (TV) Phoe- analysis of the good and bad of Keystone adds affiliates Keystone nix -Mesa, Ariz. tv programming. He has asked Broadcasting System has taken on 13 about 10 tv writers, according to new stations, it was announced by Char- WOGA on its own WOGA Chat- CBS sources, for their nomina- lotte Tucker, station relations director. tanooga has announced that it will not tions for "the 10 most outstand- They are: KAVI Rocky Ford, Colo.; renew the MBS contract held by the ing broadcasts of last year," KBIZ Ottumwa, Iowa; KGAN Bastrop, former licensee, WAGC. The contract whether specials or single epi- La.; WLYN Lynn and WNBP New - expires Feb. 28. General Manager sodes of series. "If you agree to buryport, both Massachusetts; KWEB George W. Patton says that in becom- help me," he said in telegrams Rochester, Minn.; KYRO Potosi, Mo.; ing a fulltime independent station, made public by recipients, "I WOTW Nashua, N.H.; WPNC Plym- WOGA will install new facilities and promise that your replies will not outh, N.C.; WMPO Middleport -Pom- embark upon a "full -scale program of be used for promotional purposes eroy, Ohio; KVLG LaGrange, Tex., music, news coverage with a fleet of or in any way to embarrass you. WTSA Brattleboro, Vt., and WISV mobile units and special events coverage There will be no attribution and Viroqua, Wis. of everything of interest in the Tennes- I will gladly send you copy of the see Valley area." analysis when it is completed." WJPS scholarship WJPS Evansville, Most Los An- Ind., and the Kennard Oil Co. there are powerful KPFK(FM) geles will install a new transmitter on giving a $1,330 scholarship to the high Mt. Wilson with a power of WKDN -FM school student who writes the best "Why capability New fm signs on Cam- 115 kw, highest any fm den went on the air Dec. 31, simulcast- I Want to Live and Work in the Tri- of station in to ing from WKDW, its daytime State" essay. the area, according Mrs. Catherine programs Cory, station manager. companion station, until sign -off and Big year Radio Advertising Bureau has characterized 1959 as the biggest year in its history with the signing of 396 members. Membership now stands at 1,136. A total of 49 radio stations joined RAB during December, Presi- dent Kevin B. Sweeney reported, for "the best December ever and the second most successful new member month" in its nine-year history.

Biology in Ohio WHIZ-TV Zanes- ville, Ohio, has premiered an educational biology series, Saturdays at 9:30 a.m. The programs are produced with the cooperation of the Zanesville Board of Education. Robert Bryant, a specialist in the field from the local school system, is instructor in the biology course. In addition, WHIZ -TV has instituted five -days -a -week programming NO, THIS IS "KNOE- LAND" of a series originating at Ohio State U's (embracing industrial, progressive North Louisiana, South etv station, WOSU -TV Columbus. Arkansas, West Mississippi) JUST LOOK THIS Western Michigan market Avery - AT MARKET DATA Knodel Inc., N.Y., is distributing to Population 1,520,100 Drug Sales i 40,366,000 Households 423,600 Automotive Sales $ 299,539,000 national advertisers and their time - Consumer Spendable Income General Merchandise $ 148,789,000 buyers a western Michigan market $1,761,169,000 Total Retail Sales $1,286,255,000 study on behalf of two of its nationally Food Sales $ 300,486,000 represented stations, WKZO -TV Kala- mazoo -Grand Rapids and WWTV (TV) KNOE -TV AVERAGES 78.5% SHARE OF AUDIENCE Cadillac -Traverse City, both owned by According to April 1959 ARB we average 78.5% share of audience from Sign On to Sign Off 7 days a week. During 361 weekly quarter hours it runs 80% to 100%, and for the Fetzer Broadcasting Co. Both sta- 278 weekly quarter hours 92% to 100%. tions are CBS -ABC affiliates. CBS ABC New members Membership applica- A James A. Noe Station tions from nine television stations have KNOE-TV Channel 8 Represented by been accepted by the board of directors H -R Television, Inc. of the Assn. of Maximum Service Monroe, Louisiana Telecasters, according to an announce- Photo: "Greenville Mill, Division of Mohasco Industries, Inc. ", Greenville, ment by Lester W. Lindow, executive Mississippi, Manufacturers of the finest carpets and rugs. director. The applications acted upon

BROADCASTING, January 18, 1960 97 continuing with its own programming It will be located in the Northwestern until 11 p.m. WKDN -FM, operated by Bank Bldg. Robert Brockman will leave Far - Reaching ! the South Jersey Broadcasting Corp., Branham's Chicago office to be in is on 106.9 me with power of 7.5 kw. charge of radio -tv operations in Min- neapolis. Radioman -publisher George Goth - berg, president, WFPA Fort Payne, Rep. appointments Ala., has taken over operation of the DeKa(b County News, a weekly news- KXEN St. Louis; XERB San Diego - paper. WFPA station -sales manager Tijuana; KALI Pasadena -San Gabriel, W.D. Holderfield is sales executive for Calif.; the Tobacco Network of North both the station and newspaper. Hal Carolina; KGGF Coffeyville. Kan., Cornello of WFPA will handle news- and WACL Waycross, Ga.: John E. paper sales. Pearson Co., N.Y. KUDY Littleton, Colo.: Grant Webb McGavren expands Daren F. Mc- & Co., N.Y. They're advertising Gavren Co., station representative, an- for bear skins? nounces expansion of its Chicago of- WNOB (FM) Cleveland: Good Music fice into larger quarters at 35 E. Wacker Broadcasters Inc., N.Y. Drive (telephone: Franklin 2 -1370) and addition of staff personnel. WSJV (TV) and WTRC -AM -FM Elkhart -South Bend, Ind., and WKJG- AM-TV Fort Wayne, Ind.: Branham Northwest territory The Branham Co., N.Y. Co., N.Y., national advertising representative, has set Feb. 1 for the open- WHBQ Memphis: H -R. Representa- ing of a branch office in Minneapolis. tives, N.Y.

PGW installs new video tape facilities Peters, Griffin, Woodward Inc., New Service Inc. viewed the tape just 17 Run for your life! York, has installed facilities for show- hours after it was prepared in Honolulu. ing video tape recordings, 16 mm sound Tv equipment in the center includes picture film, 35 mm slides, audio tapes a 24 -inch Conrac viewing monitor which and discs. The firm's station, agency is linked with WPIX (TV) New York, and advertiser clients have been invited where the video tape transmission orig- to take advantage of the new service, inates. A custom built Altec hi -fi speak- which enables an audience of up to er provides the audio for video tape 40 people to view all types of tapes screenings. For off -the -air reception of ranging from IDs to programming. New York's seven tv stations the mon- The initial showing in the new audio - itor is wired to a Conrac tuner. Radio video center was a video tape presenta- equipment includes an Ampex 601 tape tion created by KGMB -AM -TV Hono- recorder, a Mackintosh amplifier and lulu. Executives of National Export Adv. a Bogen all -speed turntable.

Even WCSH -TV can't reach us here. Seriously, advertising on SIX does have a "far- reaching effect." Quality of operation and superiority of coverage are behind our success. Your Weed TV man now has SIX straight years of surveys that prove it. WCSH-TV

NBC for PORTLAND 6 Looking things over Inspecting the of spot media; H. Preston Peters, PGW MAINE BROADCASTING SYSTEM video tape facilities at Peters, Griffin, president; D. Trowbridge Elliman, Woodward's Park Avenue offices are BBDO; George C. Castleman (stand- WCSH -TV 6, Portland WLBZ -TV 2, Bangor .. (1 to r) Russel Woodward, PGW vice ing), PGW; Lloyd Griffin, PGW vice Radio, Portland WCSH president; Ed Fleri, BBDO supervisor president and director of television. WLBZ Radio, Bangor WRDO Radio, Augusta

98 (THE MEDIA) BROADCASTING, January 18, 1960 PROGRAMMING SAG -AFTRA MERGER TALKS OFF Postponed because of film negotiations

There'll be no Screen Actors Guild - sion on an AFTRA petition for recog- Fora E. AFTRA merger talks this week. nition of its claimed tv tape jurisdiction SAG last week notified AFTRA that in the commercial field, although hear- the Guild's negotiations with the major ings concluded nearly a year ago) and motion picture producers, now at a to other interested parties, including crucial stage, make it impossible for the American Assn. of Advertising SAG to acceed to AFTRA's request Agencies and its member agencies. for a meeting this week to discuss the Neither SAG nor AFTRA would re- merger plan submitted to the two lease the report until their boards have unions by David L. Cole (BROADCAST- studied it. It is understood that these ING, Jan. 11). were some of the points made by Mr. JOST TNINK - At the same time the SAG board an- Cole in recommending a merger: A con- nounced appointment of special com- solidation would enhance the bargaining Ma teta mittees in Hollywood, Chicago and strength of members; it is the only ef- rr.aRéTs New York to study the merger plan fective means of coping with jurisdic- proposed by Mr. Cole. The Hollywood tional problems; it would improve the committee comprises: Ronald Reagan, legislative activities of the members by SAG president; Dana Andrews and unifying their voice at both the federal Rosemary DeCamp, vice presidents; and state level when the welfare of Robert Keith, recording secretary; members requires a strong voice in their George Chandler, treasurer; Bruce Ben- behalf; it would permit the development nett, Hillary Brooke, Ann B. Davis. and joint administration of uniform wel- John Howard, Gene Raymond and Wil- fare and pension plans; it would enable liam Talman. Members of the New employes to have a uniform residual York and Chicago committees were not program which could be jointly admin- announced. istered and policed. The SAG letter to AFTRA reads, in The report also reportedly makes the part: . the Guild is presently in point that a merger would result in negotiation for a new collective bar- economies that would not affect the ef- gaining contract in the field of theatrical fectiveness of the organization, and, in twerilsot motion pictures. The present contract the final analysis, an amalgamation expires Jan. 31, 1960, and the negotia- would be "the proper response" to the tions, which are proceeding daily, have wishes of members expressed repeatedly reached the critical stage. over a period of years. "Among the many issues involved are the all- important questions of pay- News ment to actors for post -1948 theatrical Assoc. expands, picture released to television and a adds eight outlets pension and welfare fund. As an example of how seriously both sides regard News Assoc. Inc., Washington, has these problems, for the first time in added eight new radio station clients the history of collective bargaining in to its list of audio news service sub- Hollywood, the presidents of the major scribers and is expanding its national motion picture companies are arriving and international news coverage, it in Hollywood Jan. 18 to participate ac- was announced yesterday (Sunday) by tively in the negotiations. Herbert Gordon, NAI president. "Your board will understand our New subscribers are WJR Detroit, conviction that the successful conclu- WHAS Louisville, WHAM Rochester, sion of these negotiations is and must N.Y., WWNH Rochester, N.H., WEST TEXAS WTAG Worcester, remain the primary objective of the TELEVISION NETWORK Guild. We know you will agree that to Mass, WERE Cleve- attempt to divide our time and atten- land, WERC Erie, r KDUB-TV tion between negotiating sessions and Pa., and WICA Ash- LUBBOCK, TEXAS the merger study would be unfair to tabula, Ohio. All previously have KPAR-TV our members and yours . . been Tape Issue No mention was made serviced by Radio ABILENE - SWEETWATER by SAG of AFTRA's statement in its Press International. KEDY-TV letter asking for a meeting of the mer- News Assoc. has MR. GORDON BIG SPRING, TEXAS ger committees this week. In the letter been RPI's Washing- AFTRA said it will "protect its rights" ton bureau, but this agreement expires KVER-TV Jan. 31 and RPI is negotiating for new to its claims of jurisdiction over all tv CLOVIS, NEW MEXICO tape recording, programs and commer- facilities there, it was reported. in- NATIONAL REPRESENT'VE cials alike. The statement said this will Others which News Assoc. serves THE BRANHAM COMPANY be done by sending notices to NLRB clude Corinthian Stations, WHDH Bos- President and Gen. Mar. (which has not handed down its deci- ton, WNEW New York, KVTV (TV) W. D. "Dub" Rogers,

BROADCASTING, January 18, 1960 99 Sioux City, Iowa, and WNAX Yank- Some large companies are running dan- ton, S.D. gerously close to the line; some small Mr. Gordon also announced the ad- ones are completely in the clear, with dition of Bruce Morton, former RPI programs scripted, shot and "in the Senate correspondent, to NAI's Wash- can for the balance of the 1959 -60 ington news staff as combination Sen- season. when ate correspondent and night editor. Mr. A spot check made in Hollywood buying time Morton will assist Donald E. Bowers, Thursday (Jan. 14) showed things in ,executive editor, in handling NAI's good shape at 20th Century-Fox Tele- daily 6 a.m.-8 p.m. audio news cover- vision. All 39 of the Many Loves of IN age operation. NAI also handles tv Dobie Gillis are completed; Adventures film news clips on assignment. Wash- in Paradise is six films ahead and has VIRGINIA ington news staff now totals eight. completed scripts for nine broadcasts Thomas Weyr has been appointed to after that. Furthermore, scripts are in take a minute handle central European coverage for hand for five pilots 20th-Fox plans to to read these facts: NAI from Vienna. He formerly was shoot next month. VIRGINIA'S LARGEST SINGLE diplomatic correspondent in Washing- Four Star reported that on the aver- ton for United Press International. Mr. age their filmed shows are finished ADVERTISING MEDIUM COVERS: Gordon said appointments also will be eight to ten weeks ahead of broadcast Retail Sales . . 54.2% made in other major news centers in time and that they have scripts in vari- Food 49 2% Europe and Asia, with special cover- ous stages of development from bare Automotive Sales 52.5% age planned from Ottawa and South story line to completion for another 10 Gasoline . . . 54.0% America. weeks. Walt Disney Productions said a strike would find them in no trouble. WGA CALLS STRIKE Of a dozen filmed shows on one tv network, none had less than 10 com- Writers want share pleted scripts on hand for weekly pro- RICHMOND, VIRGINIA grams to be broadcast this week and of tv rerun sales thereafter. And of course, if necessary, Typewriters clattered overtime last any series could resort to reruns to fill REPRESENTED BY week in Hollywood as writers tried des- out the season. PETERS, GRIFFIN, perately to complete tv script commit- Regardless of the size of backlog, all WOODWARD, INC. ments before midnight Friday (Jan. 15), producers of tv film, whether the major when the agreements of Writers Guild motion picture companies or those ex- of America with the principal producers clusively in the tv field, are reported as of tv filmed programs came to an end. exhibiting a firmness and solidarity un- And, at one minute past midnight on precedented in Hollywood bargaining Jan. 16, WGA had called for a strike history. against member companies of the Alli- Meanwhile, WGA's strike agains ance of Television Film Producers and HARVEY another against the tv divisions of sub- HAS sidiaries of the major producers of mo- r1f 1-18M111 Oil situ STRIMIE tion pictures. 1115 StiREO IMIS BORIIMO. 1111 SIRS 46RfE0 10 1E0S Major issues between the writers and @fC1RNt11EO BY L480R SEC'V AMPEX the tv film companies are WGA de- 11C1EEL hM[ 0.0. Equipment and Parts mands for a share in receipts from the For Immediate Delivery sale of tv films abroad and for residual fees for all reruns. Writers at present get no additional payments when tv films are sold in foreign markets and HARVEYRADIO CO.. INC. their residual payments stop with the sixth run. WGA requests for an in- 103 W.43rd ST.NEW YORK 36, N. Y.JU 2.6380 'Funews' for the WXYZ- crease in basic rates have been protested family TV Detroit is experimenting with a as exorbitant and ridiculous by the technique called Dual -TV, which producers, but such protests are tradi- provides cartoons for children on tional and it is believed that these part of the screen at the same time money demands can be ironed out in adults get the news and weather negotiations. But the producers are re- bulletins. Funews is shown from portedly at present adamant in refusing 7- 7:30 a.m. Mon.-Fri. and was sold to consider extra payments to writers to Awrey Bakeries, Detroit, (through PROFESSIONAL for foreign showings of their tv films or Zimmer, Keller & Calvert) for 39 SERIES R. for additional reruns on domestic tv sta- 300 351 weeks even before it was first aired. tions. With WGA equally determined DUPLICATORS The low right one -quarter of the on these points, there seemed little like- screen features the cartoons (with PARTS for 0R0.er o11 and replacement lihood last week that a strike could be sound), the rest of the screen is video LARGE STOCK OF EVERYTHING averted, although negotiations were only. continuing. If the experiment proves successful, John F. Pival, WXYZ -TV S ONOC RAFT Effect of a writers' strike would vary C O R P O R A T I O N vice president says, the Dual -TV New York 36, N.Y. from company to company and not 115 West 45th Street, technique will be extended to other Judson 2 -1750 necessarily according to size of com- time periods. pany or volume of its tv programming.

100 (PROGRAMMING) BROADCASTING, January 18, 1960 more than 40 independent producers of theatrical motion pictures is continuing and at 11:59 p.m. Saturday (Jan. 16), the Guild planned to add the major picture producers to the list. Negotiations broke down some weeks ago over a new STEREOPHONIC / MONOPHONIC contract to succeed the one expiring Nov. 17, 1959. Major issue of contention between WGA and these producers is the writers demand for a share in the proceeds of any sale of post-'48 theatrical pictures to television. Erickson switches to own enterprises Rod Erickson who has given up full - time responsibility for tv sales of War- ner Bros. Pictures, is shifting his attention to several television projects of his own, including half ownership in a Canadian film company formed last week. Mr. Erickson continues in an advisory capacity with WB which has announced no plans for naming a fulltime successor. He resigned last fall, leaving last week. But he is still on call by Warner Bros. until July 1961. The former radio -tv vice president of Young & Rubicam (he joined Warner Bros. in August 1958) now will devote THE STANDARD THAT SAVES DOLLARS more time to tv activities of Rodney Erickson Enterprises Inc. These include: Since its introduction, the Ampex 351 Series has been acknowl- Half ownership of a new Toronto edged as the standard of excellence in professional recorders for firm, CanTel Ltd., formed last week the broadcast industry. Broadcasters -and other users with with Stovin -Byles, Canadian station rep- highly critical recording requirements, such as recording studios resentative, to produce and distribute and educational institutions -will find that the purchase of an films to new stations. CanTel also will Ampex 351 is further justified by these important facts: handle product of major American The recognized precision and engineering skill which go into film companies. each Ampex 351 guarantees unsurpassed durability and reliability Directorship of Sapphire Ltd., Lon- for a long, dependable life. As a result... on a cost-per -operating- don and Walton -on- the -Thames Studios hour basis, Ampex is the most economical of any recorder made. Ltd. The English projects include a half - hour series, Women in Love starring PERFORMANCE SPECIFICATIONS Olivia DeHaviland, and five 60- minute Note: As professional equipment, the Ampex 351 specifications listed are accurate measurements required by NAB standards and do not incorporate shows starring Dan Dailey on tv tape or any exaggerated sales claims. These ore the guaranteed minimum performance film in various national capitals. specifications the customer can expect in long -range operation. Representing a handful of new Frequency Response : 15 ips ±2db 30 to 15,000 cps Filmways Tv Inc. properties in New 73s ips ±4db 30 to 15,000 cps York, which maintains a facilities ex- ±2db 40 to 10,000 cps change with Warner Bros. Flutter and Wow: 15 ips -well below 0.15 ° /e RMS Erickson Enterprises for the time be- 7;1 ips -well below 0.2% RMS ing is headquartered at 160 E. 93rd St.; Timing Accuracy: Within 0.2% 1 ±3.6 sec. in a 30 min. recording) phone Trafalgar 6 -5984. Starting Time: Full speed in less than 1 /10 sec. Stopping Time: At 15 ips, tape moves less than 2" after pressing Lynch documentary "Stop" button. Models: Half track, full track, 2 track stereo (separate erase A two -part documentary of the Mack to each track). Console, portable and rack mount. Charles Parker lynching, We Accuse, written by Allan Sloane and produced FULL REMOTE CONTROL by WMCA New is York being pre- The Ampex 351 Series can be operated in sented Jan. 13 and 18 (10:35 -11 p.m.). the relay -solenoid tape motion control unit The series emphasizes WMCA's inter- for Start, Stop, Fast Forward, Rewind and est in the Parker- case -since he -was 'Retötd'-mades -from any" remote- location. taken by force from his jail cell on 185 Ampex dealers to serve the April 25, 1959. On April 29 WMCA There are you. Check Recording Equipment listing in the yellow pages of began airing a series of editorials and metropolitan area directories, or write Dept. 304 for AMPEX announced an award of $5,000 for in- the name of your nearest dealer. COR POR :\IION formation leading to the arrest of the 934 CHARTER STREET REDWOOD CITY, CALIFORNIA abductors (AT DEADLINE, May 4, professional 1959). Offices and representatives in principal cities throughout the world. products division

BROADCASTING, January 18, 1960 101

I.VVI\Itli:, KuIY Disney's income up, STEP UP profits down in 1959 Here are the next 10 days of network color shows (all times are EST).

of programming and production for BOB FURRY, formerly air personality DICK KAREL, formerly with WSAU- WKBZ Muskegon, Mich. with KRUX and KTAR, to KPHO, all AM-TV Wausau, to WSPT Stevens Phoenix, Ariz., in similar capacity. Point, both Wisconsin, as news director GENE ROBINSON, manager, and NEG and air personality. RON KRAUSS, for- all MONET and JOHN CASEY, salesmen, BOB DEAN, formerly with Beneficial merly of WQFM (FM) Milwaukee, formerly with KOLO Reno, Nev., and Finance Co., Chicago, joins WGL Ft. named program coordinator of WSPT. JOHN MACKAY, formerly program direc- Wayne, Ind., as air personality and an- tor at KHOE Truckee, Calif., join nouncer. ED FLEMING, newscaster for KNXT KONE Reno in similar capacities. (TV) Los Angeles, resigns effective BENNETT, BILL formerly air personal- March 4. JAY DUNN, production manager of ity with KFRC San Francisco, rejoins WHIM Providence, R.I., appointed pro- WDGY Minneapolis-St. Paul in similar ERIC ADAMS, formerly announcer gram director. capacity. He was with WDGY from and newscaster with KROC -AM -TV 1956 to 1959. Rochester, N.Y., to KETV (TV) Omaha, SHIMP, 17 veteran in BERT -year many Neb., as newscaster. capacities at WSAZ Huntington, W.Va., BUDDY WEBBER, formerly air person- resigns to go into banking. ality with KGO and DAVE WILLIAMS, RICHARD D. LANE, formerly account formerly air personality with KSAY, executive at WAIT Chicago, to Ameri- RUTH E. THOMPSON, formerly pub- both San Francisco, to KVI Seattle. can Research Bureau, that city, as mid - director for WOV New licity- promotion Wash., in similar capacities. west agency sales manager. York (now WADO) to American Foun- dation for the Blind, that city, as media RALPH PAUL and JIM HUMMEL, for- ROD TOMBERLIN, air personality with specialist. merly air personalities with KUDY WLOS Asheville, N.C., named program Littleton, Colo., and WMAV East St. director. MONROE, news editor of HARRY Louis, Ill., respectively, both to KICN Va., elected presi- WRVA, Richmond, Denver in similar capacities. BARRY BARENTS appointed news direc- dent of newly- formed United Press In- tor of WKNB West Hartford, Conn., in ternational Broadcasters of Virginia. JIM RAYNOR, formerly with WOKO addition to duties as newscaster with Others elected: Tom BUCKLEY, man- Albany, N.Y., to WDRC Hartford, WNBC (TV) that city. ager of WBRG Lynchburg, vp; JoHN as announcer. Conn., SAMUEL TAYLOR WILSON, manager of WFLO Farm - H. joins news staff of WBAP -TV Worth, Tex. ville, secretary; TOM BRADSHAW, WLOW DONALD S. RIGGS, formerly air per- Fort Norfolk, EARL KEY, WKEY Covington sonality with WBNS-AM -TV Columbus, GLORIA CHANDLER, supervisor of pub- and MEL LEVINE, WROV Roanoke and Ohio to KDKA -TV Pittsburgh, in sim- lic services and education for KGW -TV WEET Richmond, all named directors. ilar capacity. Portland, Ore., named western vp of American Women in Radio and Tv, DOUG DUPERRAULT, formerly with BILL BRADLEY, formerly air person- WTAR-AM -TV Norfolk, Va., to filling unexpired term of JOSE? BARNES ality with KTLA Los Angeles, to of KTVT (TV) Salt Lake City (now WFLA-AM -FM -TV Tampa, Fla., as KDAY, that city, in similar capacity. promotion manager. KCPX -TV) . CARL HENNES named traffic and con- ROBERT E. DRAUGHON, formerly pro- tinuity supervisor of WBRC -TV Bir- Programming motion assistant with KTUL -TV, Tulsa, mingham, Ala., succeeding ERDELL Okla., appointed sales promotion man- JOHNS HART who resigns Feb. 1. SIDNEY KRAMER, director of foreign ager of KTUL-AM -TV and KATV distribution for National Telefilm As- (TV) Little Rock, Ark., succeeding MRS. KAREN ROHWER, formerly pro- soc., elected vp in charge of foreign CHARLES E. LARKINS who resigned. All motion manager of WOI -TV Ames, sales. are John T. Griffin Stations. Iowa, to KMSP -TV Minneapolis -St. Paul, in similar capacity. WILLIAM E. HARDER appointed vp in J. SYDNEY KING appointed manager charge of production; EDWARD E. of public service and special events for Bon EDWARDS, formerly news direc- KATZ, vp- controller, and FREDERICK B. WBAL -AM -TV Baltimore. Mr. King, tor of KBRZ Freeport, Tex., joins FOSTER, vp -sales manager at Fred A. previously with WBAL from 1949- WAVY -AM -TV Norfolk-Portsmouth, Niles Productions, Chicago -based film 1957, has been advertising manager for Va., as newscaster. firm. Baltimore concern for past two years. GUY SAVAGE, formerly sports direc- BOB McCAHON, formerly director ROBERT HOLMES, formerly pr director of KXYZ, to KTRK -TV, both with Filmways, N.Y., to Robert Law- tor for Suffolk County (N.Y.) Repub- Houston, Tex., as sportscaster. rence Productions, that city, as staff lican Committee, appointed director of director of tv commercials and mem- news and special events for WBAB ANDY LANE, formerly technician ber of creative plans board. Babylon, N.Y. with KSFO San Francisco, to KBVM Lancaster, Calif., as air personality and MAx K. CALLISON, vp and national DAN FOWLER, formerly with Look salesman. sales manager of Capitol Records Dis- magazine, to production staff of KTTV tributing Corp., resigns posts but will (TV) Los Angeles. PHILLIP I. MYERS, formerly admini- remain with company in yet-to- be-de- strative assistant at CBS -TV network termined capacity. ARTHUR ADAMS, formerly air per- Hollywood, to General Telephone, sonality with KNOB (FM) Long Beach, Santa Monica, Calif, as pr representa- LEE TREDANARI, director for CBS- to TCPFK (FMI T ne Annwloo hn,I. DR. LAWRENCE W. VON TERSCH, head Charlottetown, P.E.I., elected to pro- Equipment & Eng'ring of electrical engineering department, vincial legislature. MATTHEW L. DEVINE, partner in Michigan State U., elected president of CAIRNS, formerly man- management consultant firm of Cre- National Electronics Conference for A. M. (BERT) ager of CFAC Calgary, Alta., to sap, McCormick and Paget, elected 1960. Other officers named for NEC vp and gen- president of Amphenol -Borg Electron- meeting, to be held in Chicago's Sher- CHCT -TV, that city, as ics Corp, Chicago. ARTHUR J. ScHMITT, man Hotel Oct. 10-12, are: JOSEPH J. eral manager. chairman and outgoing GERSHON, DeVry Technical Institute, founder, board LARRY HENDERSON, formerly national chief executive JAMES H. HOGEN, GPE president, continues as executive vp; newscaster of Canadian Broadcasting been director DR. HAROLD officer. Mr. Devine has Controls Inc., secretary; Corp., Toronto, to CHFI -FM Toronto, connectors, Dame, treasurer, of Amphenol -Borg (cables, E. ELLITHORN, Notre Ont., in similar capacity. antennas, radio components) since and ROBERT J. PARENT, U. of Wiscon- April 1956. sin, assistant treasurer. Government HENRI BUSIGNIES, president of Inter- JOHN P. SHIPLEY appointed sales rep- national Telephone and Telegraph Lab- resentative for RCA's Broadcast and THOMAS B. FITZPATRICK, attorney in oratories, named vp and general tech- Television Equipment Div. He will FCC Hearing Div. since 1954, ap- nical director of parent company. He cover Michigan territory and will pointed assistant chief of division, suc- is succeeded in his previous capacity headquarter in Detroit. ceeding DAVID I. KRAVSHAAR who was by I. NEVIN PALLEY, formerly senior named hearing examiner. Mr. Fitz- vp of Temco Aircraft Corp., Dallas, patrick has been with FCC since 1950. who will also take over as president of International IT&T Federal Div., manufacturing arm JOHN E. PEARSON, Deaths of IT &T. sales manager of In- dependent Television DR. MILLER MCCLINTOCK, 65, one- W.S. L. HUNTER and LOWRY, JACK Corp. Ltd., Canada, time MBS president and board mem- all named regional H.W. BRACKEN, appointed general Muzak, died Jan. 10 in Scars- for General ber of merchandising managers manager. Mr. Pear- dale, N.Y. Dr. McClintock headed tv receiver department. Electric's son previously was Mutual from 1942 to 1944. Previous- and Bracken will estab- Messrs. Lowry sales representative ly was director of Advertising Re- Francisco he lish new sales office in San for Sterling Films search Foundation in 1933 and in respectively. Mr. Hunter MR. PEARSON and Atlanta, Ltd., and in sales 1942 joined Advertising Council as N.Y. will headquarter in Syracuse, and production with CKCW -TV Monc- executive director. He also was board FRED R. RAACH, formerly partner, ton, New Brunswick. member of and consultant to Ency- Heller & Assoc., Cleveland, clopedia Britannica Films and board Robert BURNS, managing director, (management consulting firm), to VERNON member of Associated Muzak in 1945- National Telefilm Assoc., London, Radio Corp. of America as staff vp, 46. named vp in charge of European opera- management engineering, with New tions. He became affiliated with NTA WAYNE W. TEETER, 42, account ex- York and Camden, N.J., offices. in 1954, when he became its United ecutive with WGN -TV Chicago, died GUSTAV B. MARGRAF, general solicitor Kingdom representative through his Jan. 5. Before joining station five years of Reynolds Metals Co., Richmond, own firm, Television Programmes (dis- ago, he held similar position with Va., appointed vp. He previously was tributors) Ltd., and joined NTA staff WCFL, that city. vp of NBC from 1948 -1955. in 1957. CLYDE M. GEARY, 52, with engineer- DR. RAYMOND H. WARNER JR., CO- R. Louis BURGE, farmer and produce ing staff of WFBM Indianapolis, died inventor of field-effect tetrode and cur- dealer of St. Peters, Prince Edward Is- last week following brief illness. He rent- limiting diode, named chief engi- land, and LESLIE M. MARSHALL, busi- spent entire career with station. neer of Semiconductor Div. of Mo- nessman of St. John's, Nfld., both torola Inc., Phoenix, Ariz. named to Canadian Board of Broadcast HARRY D. ADAIR, 67, president of Governors. They replace ROBERT S. Metropolitan Adv. Co., N.Y., died in THOMAS C. CLARK, marketing man- FURLONG of St. John's, Nfld., appointed Teaneck, N.J. Jan. 6. He had been ager of Houston Fearless Corp., named chief justice, and J. DAVID STEWART, with Metropolitan for almost 40 years. to head new Los Angeles office of company. America's Leading Business Brokers PETER G. SMEE, microwave engineering specialist for General Electric Co., appointed manager of microwave sys- Interested in buying or selling Radio and TV Properties? Design for GE's Communication tems When your business is transacted through Products Dept., Lynchburg, Va. ELMER W. HASSEL named manager of tone the David Jaret Corp., you are assured of signalling and filter design engineering. reliability and expert service backed by our

HUGH B. WRIGHT, formerly chief en- 37 years of reputable brokerage. gineer of E -Z Towers and general manager of E -Z Erectors, both Tampa, Fla., DAVdD. (companies engaged in design and construction of antenna towers), to Jer- 150 MONTAGUE STREET rold Electronics Corp., Philadelphia, BROOKLYN 1, N. Y. engineer. Jerrold specializes CORP. as facilities ULster 2 -5600 in manufacture of tv cable distribution systems. 109 BROADCASTING, January 18, 1960 EQUIPMENT & ENGINEERING THERMOPLASTIC RECORDING SHOWN Experimental GE system draws big audience; vtr folk skeptical

General Electric Co. introduced its able to concentrate "100 times as much would not hurt vtr even in the long' experimental thermoplastic recorder in information in a given space as can run (AT DiEiADLINE, Jan. 4). Magnetic' New York last week. magnetic recording, and it has the po- recording "continues to offer the most' GE drew some 200 observers, made tential for still greater concentration," lasting, efficient, economical and práCfi. up of newsmen, engineers and repre- Dr. Guy Suits, GE vice president and cal method for recording and repro- sentatives of technical journals, to pre- director of research, reported. duction of ;television pictures and other sent its first public demonstration of a As in photography, tpr has the ad- data," according to Ampex President laboratory experiment using the prin- vantage of near instantaneous record- George I. Long Jr. He continued: ciple of tpr ( BROADCÁSTING, Jan. 4). ing and can produce pictures either in "The thermoplastic process, like other, Tpr's inventor, ..:Dr.. William E. color or in black and white, but does experimental recording devices. has poi.° Glenn of GE's research laboratory, not require the chemical processing tential advantages as well as disadvan- handled the demonstration. Using the needed by photographic film, it was tages and its future applications have principles of the system, he recorded a explained. Dr. Suits also said tpr can been, and will continue to be. under tv sequence in an off -the -air pickup be erased and re -used as desired. study by Ampex. Since memory devices and then used an 8mm projector to GE hailed its device as having po- are our basic product, we are vitally in- play back the images on a screen. The tential revolutionary effects in the elec- terested in all technological advances effect was to gain an apparent quality tronic industry. Earlier reports had in- in this area, and our own research is of an early- history kinescope. dicated that tpr at some date in the continuing to explore the various possi- GE officials emphasized that tpr is future -now judged to be perhaps a bilities which appear to have potential. experimental and that it must be de- few years away -would become a more When improved techniques become ec- veloped still further before becoming advantageous system for tv recording onomically practical, they will be in- commercially applicable. than video tape recording. corporated in our product line. Video Only Shown Audio was not Impact Disclaimed Audio Devices "It was stated in the [GE] announce- recorded in the demonstration, but Dr. Inc., New York, a magnetic tape manu- ment ... , regarding the thermoplastic Glenn said sound and video could be facturer, stated last week, however, process, `considerable work must still recorded simultaneously. that its program for developing "su- be done before commercially practical A few methods are indicated to perior magnetic tapes for video re- equipment can be made available'. Mag- record the audio, he said, among them cording" would not be affected by the netic recording continues to offer the adding another electron gun that would GE announcement of tpr. Neither sales most lasting, efficient, economical. and place a single track on the edge of the nor production would be challenged, practical method for the storage and film modulated in the sanie manner as the Audio Devices statement indi- retrieval of scientific, military, and the visual. Another would be to use cated, "and we also believe it [tpr] will business data, as well as for the re- the same gun as that employed to re- not replace most magnetic recording. cording and reproduction of television cord video. There were still other possi- even in the future." pictures and stereophonic sound. The bilities, he observed. C.J. Lebel, Audio Devices' vice art of magnetic recording is still in its The tpr system combines the proc- president, said tpr lacks the "dynam- infancy, and in our research programs essing speed and much of the versa- ic range of magnetic video tape" and at Ampex, we foresee significant de- tility of magnetic recording and the noted it was limited because of a need velopments which will increase data storage capacity of photography while for a high vacuum chamber "which packing density, reduce size of equip- offering "some advantages over both will keep it from most applications." ment and extend applications. assur- of these recording systems ", GE said. Ampex Corp., Redwood City, Calif., ing a growing market for magnetic re- Thermoplastic recording already is reaffirmed its earlier statement that tpr cording in the future."

Thermoplastic recording for tv General Electric Re- be played back electronically or optically. In the picture at search Lab.'s Dr. William E. Glenn operates his new inven- the right, Dr. Glenn projects the "tape" optically onto a tion, recording the tv program shown on the receiver at left. regular movie screen using a movie projector adapted for The thermoplastic recorder "melts" the tv signal into a series the purpose. Since it's still experimental, the sound track is of minute wrinkle patterns in a plastic coated tape. It can not added. It would be along tape edge.

110 BROADCASTING, January 18, 1960 TAKE-UP ELECTRON GUN Bell & Howell merger REEL The merger of Bell & Howell with Consolidated Electrodynamics Corp. was approved last week in separate meetings at B & H Chicago and CEC Pasa- dena (Calif.) headquarters and announced by Charles H. Percy, B & H president, and Philip S. Fogg, head of the West Coast firm (electronic analyt- ical instruments). It calls for CEC to become a subsidiary of Bell & Howell and was accomplished through an ex- OPTICAL change of stock which, based on cur- `MONITOR rent market prices, involves over $40 million. During 1959, it was estimated com- up er Power RF bined sales of B & H and CEC reached HEATER over $100 million. Bell & Howell sales rose from $13 million in 1949 to over ansmitters TAPE $60 million last year. Technical topics Non -bleed tape Robins Industries Large, oil- filled variable PLAY -OFF has announced the development of capacitor, part of 2 megawatt R EEL a non -bleed splicing tape with perma- GE recorder Here's schematic of the nent holding qualities and uniform VLF transmitter designed and thermoplastic recorder, showing tape thickness. The new tape, 1.5 mil thick, built for the United States Navy running under electron gun where pic- will be merchandised in convenient 1/2 by Continental Electronics. ture is etched as wrinkles in tape, then x 100 inch rolls and will retail at 50 "cooked" by a radio -frequency heater. cents each. Further information may be can un-wrinkled or DESIGNERS and BUILDERS Tape also be obtained from Robins Industries Corp., of SUPER POWER TRANSMITTERS erased, then re- recorded. 36 -27 Prince St., Flushing, N.Y. ELECTRON - Riley Machine MANUFACTURING COMPANY. Dallas, Texas BEAM Mike stand Corp., SUBSIDIARY OF LING -ALTEC ELECTRONICS, INC. Youngstown, Ohio, is manufacturing a new desk -type mike stand in four R.F HEATER models to fit all microphones. The IF YOU'RE FILM MOTION --'-- // / / // /// Satellite Mike Stand, according to the CHARGED WITH pes/ manufacturer, features a porous chrome finish, which retards rust and won't LIBEL - SLANDER THERMOPLASTIC' reflect lights, and nylon- tipped legs to PIRACY - PLAGIARISM SOLID LIQUID SOLID eliminate movement squeaks. Retail INVASION OF PRIVACY BASE price is $18.95. COPYRIGHT VIOLATION

GE tape This is roughly what hap- Gates turntable Gates Radio Co., Be ready with our unique pens to the plastic film "tape" as it Quincy, Ill., announces new three- speed, EXCESS INSURANCE passes from electron gun over rf heater 12 -inch professional transcription turn- Adequate protection against embarrassing loss for wrinkle "cooking." Tape can be table (Model CB -77), designed for use at amazingly moderate cost. Write! played back either electronically or op- in single- chassis floor cabinets or new EMPLOYERS REINSURANCE tically immediately after recording. dual 12 -inch turntable cabinets. In operation, the drive works away from CORPORATION 21 W. Tenth. Kansas City, Mo. the usable playing surface of the record New York, Chicago, San Francisco. 107 William 175 W. 100 Bush and any vibration or rumble pushes St. Jackson St. against center bearing instead of pulling away as in outer -rim drive turntables. Among features: a 600 rpm hysteresis -HOWARD E. STARK synchronous motor. Chassis size: 16 by 16 inches. Brokers and Financial In the black Nems- Clarke Co., Silver Consultants Spring, Md., a division of Vitro Corp. of America, has concluded what it claims is the most profitable year in Television Stations Visual editing When practically de- its history. Sales for 1959 were $7,- veloped for tv use, GE's thermoplastic 321,545 representing a 51% increase Radio Stations tape could be edited visually, an ad- over the previous year's total. The dollar vantage claimed over non -visual tv volume was aided by contracts for elec- 50 East 58th Street magnetic tape. Here, GE's tape, under tronic navigation and communications New York 22, N.Y. ELdorado 5 -0405 paper clip, displays one -quarter inch equipment for the Federal Aviation frames of its recorded picture. Agency.

BROADCASTING, January 18, 1960 111 INTERNATIONAL underway to introduce additional license NINE COVET TORONTO'S CH. 9 fees for multiple set owners. Swiss broadcasting operations are financed Radio interests ready for March 9 hearing completely from license fees on individual sets. Annual income from this source is now over 36,000 Swiss francs. Toronto radio stations are strongly tration in Canada, has the most tv sets represented among the nine applicants in Canada, has been acclimatized to tv who filed papers with the Department for about ten years with Buffalo, N.Y., British labor unions of Transport, Ottawa, Ont., by deadline stations first appearing on Toronto area date Dec. 31, 1959, for a potentially screens prior to the advent of CBLT oppose old films on tv lucrative ch. 9 television station at in 1952. Officials of six British labor unions Toronto. Hearings are to be held by the last week protested release of theatrical Board of Broadcast Governors at To- ITA gets new tv motion pictures to British tv. The un- ronto starting March 14. A second sta- ions, which have banded together to tion at Toronto is expected to be on the Although details about who will operate the new station were not dis- present their views, represent some air by year -end. Toronto now has only 100,000 film industry workers. one tv station, CBLT (TV) of the closed, Britain's Independent Television Authority has received approval in Sir Tom O'Brien, general secretary Canadian Broadcasting Corp., on ch. 6. of the National Assn. of Theatrical and CFRB Toronto is applying through principle for a new tv station at Broc- klebank Fell, North Cumberland, to Kine Employes and chairman of the the Rogers Radio Broadcasting Co. Ltd. Federation of Film Unions, advanced CKEY Toronto, is applying through serve Dumfriesshire, Kirkcudbright- shire and Wigtownshire as well as the the theory that releasing feature films Consolidated Frybrook Industries Ltd., to tv would "be disastrous to the well- which is owned by Jack Kent Cooke, northwest of England. About 450,000 persons would be reached by the new being of members of the film industry." who also owns CKEY. He also said the public is entitled to see CFCH Toronto, is represented by station, to be located about 21 miles from BBC's tv outlet at Sandale. new material on television. Despite the owner -sportscaster Foster Hewitt, one fact that television companies would be of a group represented by Baton Aldred spending money to secure the old films, Rogers Broadcasting Ltd. Joel Aldred, Swiss set increase he said, they would be "hardly spend- well-known Canadian commentator and ing a shilling making television films for There are now 1,140,000 commercial announcer on U.S. pro- registered television purposes." grams, is president of this applicant radio set owners in Switzerland accord- company, with John Bassett, publisher ing to official statistics released by the of the Toronto Telegram, evening government. A total of 62,000 tv re- British Tory Party daily, as chairman. ceivers was expected by year's end. Tv Spencer W. Caldwell, Toronto CBS sets are expected to reach 90,000 by plans probe of tv film distributor and operator of a num- the end of 1960. The U.S. is not alone in its probes of ber of companies selling equipment and It was also announced that plans are tv. Peter Rawlinson, a Tory Party mem- producing commercial films, is apply- ber of the British Parliament from Ep- ing on behalf of a company to be formed som, has announced that his party's for operating a station. radio -tv committee is undertaking a CHCH -TV Hamilton, Ont., is rep- Tv selector hearing of television today in that coun- resented in a group of industrialists and Whether television programs try. Witnesses will be called fom the the Southern newspaper chain, applying should be announced in advance Independent Television Authority, BBC for a license through Toronto lawyer as adult or entire family fare, is and the entertainment trade unions. Henry Borden. under discussion by the Canadian Mr. Rawlinson said, "There is worry Outside Interests British television Board of Broadcast Governors. about the growing monopoly of com- is represented in two groups. One group The idea came up in meetings of mercial television, about who should is headed by Maclean- Hunter Publish- the BBG and the consultative get the third channel, about how the ing Co., Toronto, largest magazine pub- committee established with the Television Act is working and whether lishers in Canada. Association Tele- Canadian Broadcasting Corp. and it requires certain amendments." vision, London, is associated with this the Canadian Assn. of Broad- group. casters. In most Canadian prov- Granada Television, London, is as- inces moving picture theatres Canadian set sales sociated with Upper Canada Broadcast- must bill entertainment as adult Sales of television sets for the first ing Ltd., Toronto, an applicant which or family fare. This same thought 11 months of 1959 in Canada totaled numbers among its shareholders To- has come up for tv to aid parents 373,757 units, as against 390,312 in ronto tv comedians Johnny Wayne and in selecting tv programs for the the same period in 1958, according to Frank Shuster. younger members of the family. a report of the Electronics Industries The Toronto Star, evening daily, is Canadian broadcasters feel they Assn. of Canada. Radio receiver sales applying through Beland Honderich, its already have a responsibility to in this period totaled 550,683 units corn - editor -in -chief and vicepresident. schedule these adult programs at pared with 505,474 in 1958. The Toronto Globe & Mail, morning times when children would nor- Most tv sets were sold in Ontario daily, is applying through John S.D. mally not be viewing. They also province, numbering 142,010, with Tory, Toronto lawyer. point out that advertisers would Quebec province accounting for 85,866 The Toronto television license is con- not be happy to have their pro- sets and British Columbia for 31,422 sidered the most valuable tv property grams listed in advance in this units. Ontario residents also bought in Canada, as the Toronto area has way as it might limit the audience. most radio sets totaling 250,609, with the largest urban population concen- Quebec accounting for 130,815, and

112 BROADCASTING, January 18, 1960 British Columbia for 39,315 units. In- New Canadian stations CKGM announced. The new company is headed cluded in radio sales in the January- Montreal, Que., new 10 kw station on by Lionello Torossi, Fremantle's agent November period were 97,243 transistor 980 kc., which went on the air on in Italy for the past seven years. Fre- radios. Dec. 7, is the first new English -lan- mantle currently has seven series and guage station in Canada's largest city two libraries of shorts on the air in in 14 years. Owner is Geoff Stirling, Italy, it was reported. Abroad in brief who is also majority shareholder of Summer viewing A presentation on CJON -AM-TV St. John's, and CJOX- Commercial tv for Germany A tv summer television viewing is now under TV Argentia, both Newfoundland. network completely supported by ad- preparation by the Bureau of Broad- CJME Regina, Sask., began opera- vertising, similar to the British ITV cast Advertising, sales organization of tions late in November with 1 kw on system, is being organized in West the Canadian Assn. of Broadcasters. 1300 kc. J. Ellis is president of Mid- Germany. The target date is January Survey material has been gathered west Broadcasters Ltd., owners of 1961, at which time there are expected from over 1,100 homes in 21 Canadian CJME, and Roy Malone is general to be four million tv homes there. The cities to show family holiday spending manager. Station is represented by network is being formed under a pub- and activities and how much tv view- Stovin -Byles Ltd., in Canada, and Dev- lic corporation called Deutschland- ing they do. The survey is expected to ney Inc., in U. S. Fernschen, which would include repre- be ready for presentation to advertisers sentatives of the federal government, and agencies early this year. Canadian survey Spring survey of the five state governments and the the Canadian radio and television audi- three religious groups. The press and Regie's new Gotham office Regie ence is to be made from March 14 to film industry have expressed opposition International, a French media group March 20 by the Bureau of Broadcast to the plan. affiliated with several magazines and Measurement, jointly operated by sta- In response to a literacy newspapers in Paris, as well as Europe tions, advertisers and agencies. Charles Asian tv drive program recommended by a na- No. 1, a commercial radio station, and A. Burton, BBM executive vice- presi- tional education commission, Pakistan Tele -Monte Carlo, a commercial tv dent, in announcing the dates at Toron- plans to set up an experimental tv sta- station, has opened offices at 610 Fifth to, asked that stations throughout Can- tion. Probable site is Karachi. Ave., New York 20. Telephone: Jud- ada refrain from any special contests or son 6 -6559. The move was made as a promotions during the two weeks before the survey week. Call letter change CFJB Brampton, result of increasing American interest Ont., has changed call letters to CHIC in the European Common Market, ac- Gains status Fremantle International and plans an fm operation in the near cording to a spokesman of the organi- Inc., N.Y., has given its Rome agency future. New corporate ownership is zation. the status of a full affiliate under the headed by Gordon Keeble of S.W. African 'first' The National Council name Fremantle Italiana, S.R.L., it has Caldwell Ltd., Toronto, Ont. of Churches, N.Y., has reported the grant of a radio franchise by the Ethiopian government for a 50 kw sta- WHERE tion to be owned by the Lutheran World Federation and shared with the THERE'S multi -sect Near East Christian Council A FINE on an "equal time" basis. In an announcement from Geneva, the Lutheran TAPE Federation's Africa radio project director, Dr. Siguard Aske, said this RECORDER a . . would be Ethiopia's first privately owned station. Site is not yet determined. The U.S. church council said it would raise funds for a second 50 kw transmitter and for five remote studios. A shortwave signal will be used to reach the Middle East and Africa and a medium wave locally. New French language tv Third there's Canadian Broadcasting Corp., French - language television station began broadcasting on Dec. 21, 1959 as CBAFT irish.., Moncton, N.B. The other two stations ferro-sheen note to MAGNECORD owners are CBOFT Ottawa, Ont., and CBFT tape Montreal, Que. The English-language To insure optimum recording quality microwave network recently opened to with your excellent machine, the connect the Atlantic coast provinces recommended tape is irish #211.. . will be used for a few with Montreal, and for uninterrupted recording, hours daily to pipe programs from #602 time CBFT to CBAFT. A special French - Irish gives 50% more playing language microwave network to the than standard tape on any given reel size. Atlantic coast region will be opened Send for technical bulletin. in January 1961. Until then CBAFT will use mostly film and kinescopes in ORR INAlabDUSTRIES INC. addition to the short network French- Opeli,ka ama language programs.

BROADCASTING, January 18, 1960 113 FANFARE `Coke's' big contest One of the first stations to report a "Talentsville" contest is KPHO Phoenix, Now that its Hi -Fi Club format has where d.j. Rod Kellogg's Hi -Fi Club been adopted by some 325 radio sta- broadcast is heard daily from 7 to 9 tions across the land, the Coca -Cola p.m. Auditions are being held at the Co. this month uncapped its first na- Phoenix Coca -Cola Bottling Co. for tionwide club promotion, uniting in a musically-talented high school students competitive manner all two million who are members of the club. While serving a single teenage members. Guided by directions station market, WTHI -TV from Coca -Cola's agency, McCann - 'Clean' wrestlers Erickson Inc., New York, local station fulfills its public service re- KSL -TV Salt Lake City, Utah, and chapters are launching a teenage mu- an advertiser teamed up to present "the sponsibilities in a way that sical talent search under the opera- world's cleanest wrestling match" earlier has gained for it the appre- tional name of "Talentsville, USA." this month. They wrote no new rules Coke's Hi -Fi Clubs started going on for the sport. Instead, they covered ciation and support its of the air about a year ago. Local bottlers the ring of the Salt Lake Coliseum with entire viewing area ... a cir- buy time on hometown stations and add 18 inches of Colgate- Palmolive's Rapid cumstance that must be re- their own refinements to a club plan Shave, using up 360 Spray cans. offered by McCann -Erickson (BROAD- A houseful of live spectators braved flected in audience response CASTING, June 1, 1959). The current the spray while seven slippery men to advertising carried. talent contest in which all the clubs wrestled it out. The sudsy free -for -all have been asked to participate closes was seen by others throughout the in- in vantage Five full % hours of local June, when three grand prize winners termountain West from the dry of $5,000 in cash, or college scholar- point of home receivers. public service program- ships, will be named. Leading up to Wrestlers skidded all over the ring ming each week. the finals in New York will be local, for nearly an hour, splattering ring- area and division eliminations, with each siders (in spite of protective shields offering such prizes as trophies, ward- around the arena) and lathering KSL- WTHI-TV robes and trips. TV announcer Tom Bradshaw in one CHANNEL 10 CBS ABC TERRE HAUTE INDIANA c.. NS'rHed Nationally by Bolling Co.

ADVERTISING IN BUSINESSPAPERS MEANS BUSINESS

In the Radio -TV Publishing Field only BROADCASTING is a member of Audit Bureau of Circulations and Associated Business Publications

THOMAS S. CARR, vice president and general manager of That's grand marshal a WBAL- RADIO, Balti- Ding Hoy Fat Choy Chi- of Chinese parade. So, more, shown here, nese for Happy New Year. And. taking the lead from the corn - these words will be both seen and munity, KTVU salutes every day of is not the Thomas S. heard on KTVU (TV) San Fran- special meaning to any of its audi- Carr of Ponte Vedra Beach, cisco- Oakland, on the Chinese New ence with special IDs honoring Florida, who recently filed for the Year, Jan. 28. San Francisco is the occasion. Everything from New a station on 860 kc, 250 watts, kind of city where a Greek mayor Year's (Christian) to New Year's daytime in Harrisburg, Penn- leads the St. Patrick's Day parade (Jewish) to New Year's (Chinese) is sylvania. and an Occidental tv personality is celebrated by the Bay Area station.

114 BROADCASTING, January 18, 1960 out-of -the -ring sortie. When it was all `The Lusty Texans' over (and it was really all over, CBS - TV states, reporting on behalf of its af- KLIF Dallas has commissioned and filiate), wrestler Danno McDonald got promoted with free advertising an up- $1,000 for being the last man in the dated version of The Lusty Texans of ring at the "cleanest wrestling match." Dallas, by John William Rogers. The The event capped a two -week tv promo- portrait of Dallas society and history tion with in -store merchandising and a originally came out in 1951 and was contest offering free shaves. out of print two years ago when Gordon McLendon, president of KLIF, felt the lack of a modern reference book on Record contest the southwestern city. He told Mr. Prizes which included a transistor Rogers that his station would sponsor radio, $25 worth of records, and a $100 its revival in an enlarged and up -to -date savings bond, were awarded by KXOX version as a public service. The new St. Louis as part of its "Count the volume, consisting of 439 pages, went Record" contest. `EGO, MIRES VESTRÒ ET OCVU on sale at all Dallas bookstores Jan. 4. Listeners were asked to count the It is published by E. P. Dutton as part number of records played over KXOX Eyes and ears CKVL Verdun, of that house's Society in America a long line during the weekend of Jan. 3. The Que., joins of distin- series. station reported over 2,500 responses guished Canadian business firms to the promotion. having its own registered coat -of- arms. The crest is registered with Drumbeats of Arms, 'Slap -stik' promotion the Canadian College Attention politicos! KIRO -TV Seat- Montreal. It consists of a shield, tle, Wash., getting into the spirit of A couple of dozen toys, offered on a featuring a winged horse, mounted election year, announced that it is con- weekday morning cartoon show over by a herald blowing a loud trum- ducting a "school for candidates." WKTV (TV) Utica -Rome, N.Y., trig- pet. Below the upraised horse's Robert D. Gordon, program director, gered a fad and brought in a toy shop hooves is another crest consisting and Charles Hill, assistant to the pres- account to the station. The hot item of two castles and two date trees. ident, will instruct candidates running was "Slap -stiks," a stick -hoop gadget. The College of Arms, which de- for office on how to better reflect their The bonanza began last fall when the signed the crest, states that the personalities on tv. Also on the agenda manufacturer, Keen -Eye Co. of Butler, herald is "the ancestor of radio - for political aspirants: how to read copy Wis., sent sample Slap -stiks to WKTV. reporters illustrating the numerous on the air, and how campaign formats Offered as contest prizes in several an- activities of CKVL." Motto under can best be utilized in a tv presentation. nouncements on Cartoon Time, the the crest translated from Latin toys initially drew more than 1,000 means, "I ame your eyes and your Father's little deduction Instead of postcards and inquiries from hard - ears," referring to the broadcasts offering the traditional prize to the pressed toy sellers. As the run on re- and the possible telecasts of the first baby of 1960, WLOB Portland, tailers began, Playworld Toy Shop got station, which has applied for a Me., gave prizes, through sponsors, to to WKTV first with an order for a tv license. Coat -of-arms was wide- the last baby born in that area in 1959. special children's show lineup from ly used on Christmas cards and is The station points out that the prizes, early November through the Christmas on new letterheads of station. coupled with Uncle Sam's $600 income shopping season. Playworld announce- tax deduction, brought indeed a happy ments drew as expected. The store and new year for the lucky parents. manufacturer were kept busy the rest Honorary 'Tombstoners' Lafayette to Moscow KLFY -TV of the season distributing Slap -stiks to Lafayette, La., greetings With Tombstone Territory running on sent for a happy Mohawk Valley youngsters. and peaceful New Year from the chil- 151 stations, syndicator Ziv -Tv has com- dren of southwest Louisiana to Russian pleted arrangements to pin official Hon- Housewives' holiday children. Messages received in the orary Sheriff badges on distinguished So- viet Union were distributed by Radio For the second consecutive year, citizens in each city where the half - Moscow. The latter sent back short wave Trailways buses have carried 99 Phila- hour show is on the air. Rights to the messages from Russian children delphia housewives to New York for an designation were secured by Ziv -Tv to KLFY -TV which had consulted expenses -paid one -day tour of Gotham. from officials of the Arizona town and on the idea with both the U.S. State Dept. and The bus company sponsored "Happy are being turned over to sponsors. the Russian Embassy Washington. Housewives Holiday" on the morning Those chosen from local heroes, civic in Station reports it looked upon the disc jockey show over WIBG Philadel- leaders, officials, jurists and other dig- ges- ture as a small contribution that could phia for three weeks. Contestants had to nitaries will get badges and scrolls bear- "perhaps lead to an exchange of other file in 25 words or less their reasons ing the Tombstone city seal and signed ideas between our countries." for wanting to visit New York. The by the Tombstone mayor and the editor number of winners tied in with WIBG's of the Tombstone Epitaph. Honorary Your mother's mustache WLEE 990 frequency. The contest, which sheriffs are obliged to be "loyal to the Richmond, Va., conducted a hirsute garnered over 1,000 entries, promoted traditions and ideals of Tombstone" and beauty contest with listeners sending Trailways on all the station's shows and to be "a credit to 'the town too tough in locks of hair in an attempt to find in WIBG's Top 99 Tune List issued to die'." the prettiest hair in central Virginia. weekly to 200 retailers in that city. A former network series, Tombstone The winning entry was worn as a mus- Trailways traveled the ladies in a ban - Territory added new first -run episodes tache for a week by Freddy, late -night nered bus, treated them to luncheon at when it moved into syndication. It stars personality. Listeners were sufficiently Sardi's restaurant and to the musical Pat Conway as Sheriff Clay Hollister taken by the effect that the station "Flower Drum Song," where they and Richard Eastham as Harris Clai- auctioned off a lock of hair a night trooped backstage to meet the stars. bourne, editor of the Epitaph. with proceeds to go to the Richmond

BROADCASTING, January 18, 1960 115 WICC -TV: not one viewer Radio -tv editors, who may have during prime time in one week and Then why stay in business? Mr. thought they'd seen everything in not one call came in. Cooper is candid: "It's an investment. the way of station news releases, did "Actually," Mr. Cooper said, "we We're pouring $12,000 down the a double -take when the latest entry knew all along we didn't have any drain each year just on the outside from WICC -TV Bridgeport, Conn., viewers, but we wanted to prove it." chance that someday they might give hit their desks. It proclaimed WICC- The suspicion grew after the station us a v. It isn't likely, but it's a TV both the "poorest television sta- had gone off the air for two weeks chance." (Bridgeport receives vhf tv tion in the U.S." and the "only sta- this summer (so the employe could signals from seven stations in New tion in the U.S. without any take a vacation) and received nary York and two in Connecticut). viewers." a complaint. Russell F. Adams, who is titled A doublecheck with Ken Cooper, WICC -TV, operating on uhf ch. "general manager" in the station re- president, confirmed that it wasn't 43, is on the air 41/2 hours a day, lease, says, "Nobody ever calls just a joke. The first claim, about 7 days a week. It is affiliated with WICC -TV except my wife and she being the poorest station, is based ABC-TV. Mr. Cooper says it carries doesn't watch television." Mr. on its gross for the first 10 months most of the ABC -TV lineup, but as Cooper can top that: he's never seen this year- $1,900. Against an annual it makes about $1 an hour for each the station at home, because he operating budget of $14,000 (for show, that doesn't help much. doesn't have a uhf converter on his what amounts to a one -man staff Network Likes Station "Really, tv set. plus overhead), that figures to a the only reason they buy us is that Mr. Cooper and his associates do $12.000 annual loss. ABC-TV likes us -and what can have one consolation. The compan- The second claim, about having they lose for a buck." What about ion radio station, WICC, is a profit- no viewers, was documented by the spot business? "Sure, we get some," able operation. In fact, its one-time station's broadcast offer of $100 to Mr. Cooper says," but only when minute rate is more than three times the first viewer who called in. The some advertiser tells his agency to that of the tv station -$32 against announcements were made 20 times buy every station in the country." $10.

TB Assn. At the end of 14 such auc- the field. Mr. Moore points out that the Scope series, Jan. 3, 2 -3 p.m. Great tions, over $300 had been raised for Mediterranean Coast and the Monterey Britain was spotlighted with discussions the charity with bids ranging from Bay region of California are the only of ballet, jazz, classical music and recent $3.25 to $100.25. two places in the world where the vege- books created there. Miss Sheila Innes, table is grown commercially. on loan to Scope from the BBC as ex- 'Artichoked' New York ad execu- ecutive producer, arranged the first pro- tives were deluged recently with 350 Into print A tv film series has in- gram. Subesquent visits of the monthly dozen California -grown artichokes, the spired the launching of a new maga- program will be to the Netherlands, gift of KSBW-TV Salinas-Monterey and zine. The Great American Pub. Co. France and West Germany. KSBY -TV San Luis Obispo, the Gold announces that starting in February it Coast Stations, to promote their local will issue a magazine titled Tightrope!, Hot tickets When the U. of Wash- artichoke industry. The promotion idea patterned after the Tightrope! mystery ington football team went to the Rose originated in New York where Graham program on CBS -TV (Tues., 9 -9:30 Bowl game for the first time in 23 years, Moore, sales director of the Gold Coast p.m.). Cover of the first issue will fea- enthusiasm rampaged in Seattle. KOL, stations. made a sales presentation that ture Mike Connor star of the series. that city, sponsored a find- the -football- included a color slide of an artichoke and- win -Rose -Bowl -trip contest, giving field. Because of the great interest ex- Foreign culture WJR Detroit is pre- clues on the air to where six miniature pressed in the product, on his return to senting a series of programs featuring footballs had been hidden. Four days California Mr. Moore made arrange- literary and musical achievements of prior to the game, the station began ments to have artichokes flown to New European nations produced in the coun- responding to the intense demand for York the same day they were picked in try of origin. On the first program in the tickets by serving as a clearing house - buying tickets of those who would not be able to attend the game and selling them at regular price to ticketless fans that wanted to go. The station always has the BROADCAST TUBES need handled ALLIED you over 100 tickets and avoided "scalp- ing" by serving as middleman.

See your ALLIED 1960 Complete Buy- For your reference ing Guide for station equipment and Washington Radio & Television News Depart- supplies. Get what ments Listing of stations in State of Washing- ALLIED is the world's largest you want when you ton with station data that Includes names and supplier of power and special - want it. Catalog home addresses, home phones of news director purpose tubes for broadcast copies are available and staff plus description of news services, in- on request. cluding arrangements for exchange of news be- station use. Look to us for imme- tween stations. Available at no charge from diate, expert shipment from the KWSC, Washington State U., Pullman, Wash. world's largest stocks of elec- ALLIED RADIO tronic supplies and equipment. 100 N. Western Ave., Chicago 80, HI. Organizations, Publications and Directories In the Phone: HAymorkel 1 -6800 Mass Media of Communications Listing of 120 TWX: CG -2898 American and international mass media organizations and list of recommended periodicals for reading in each area of the mass media. Available for 85 cents from School of Journalism, State U. of Iowa, Iowa City.

116 (FANFARE) BROADCASTING, January 18, 1960 FOR THE RECORD

ble tones to activate air -raid sirens in Los Angeles County. Ann. Jan. 13. Station Authorizations, Applications KPOI Honolulu, Hawaii- Issued order to show cause why Commission's action of As Compiled by BROADCASTING May 1, 1959 assigning call letters KPOI to Ki1ON Bcstg. Inc. (then owner of station), should not be rescinded because of con- January 6 through January 13. Includes data on new stations, changes fusion with Radio Hawaii Inc.'s station in existing stations, ownership changes, hearing cases, rules & standards KPOA in same city; ordered hearing at time to be later specified and made KPOA changes and routine roundup. party to proceeding. Ann. Jan. 13. WADO New York, N.Y.-Carlstadt, N.J.- Granted 1490 kc, 250 w unl. P.O. address 9 Granted application to change station loca- Abbreviations: Valley St., Lawrence, Mass. Estimated con- tion to New York, N.Y. Involves no physical DA- directional antenna. cp-construction struction cost $22,966, first year operating change on 1280 kc, 5 kw, DA -1, unl. Ann. permit. ERP- effective radiated power. vhf cost $58,500, revenue $62,400. Applicant, Jan. 13. -very high frequency. uhf -ultra high fre- owned by Mr. and Mrs. George E. Jaspert, APPLICATIONS quency. ant.- antenna. aur.- aural. vis.- is licensee of WCCM Lawrence, and has cp KBLF Red Bluff, Calif. -cp to increase visual. kw- kilowatts. w-watts. mc-mega- for new fm outlet there. Ann. Jan. 13. daytime power from 250 w to 1 kw; install cycles. D -day. N- night. LS -local sunset. Blanding- Monticello, Utah -Jack W. new trans. (1490 kc). Ann. Jan. 8. mod.- modification. trans.- transmitter. unl. Hawkins. Granted 790 kc, 1 kw D. P.O. ad- WBGC Chipley, Fla. -Cp to increase day- -unlimited hours. kc- kilocycles. SCA- dress Box 1718 Cortez. Colo. Estimated con- time power from 250 w to 1 kw and install subsidiary communications authorization. struction cost $25,750, first year operating new trans (1240 kc). Ann. Jan. 11. SSA -special service authorization.-STA- cost $36,000, revenue $38,000. Applicant has WTIF Tifton, Ga.-Cp to increase day special temporary authorization. SH- specl- interest in KVFC Cortez, Colo. (67 %), KIUN power from 250 w to 1 kw; install new trans. fled hours. *-- educational. Ann. Announced. Pecos (25 %), KVLF Alpine (15 %) and KFST (1340 kc). Ann. Jan. 8. Ft. Stockton (20 %), all Texas. Ann. Jan. 13. KNCY Nebraska City, Neb. -Cp to change New Tv Station frequency from 1600 kc to 1450 kc; change APPLICATIONS hours of operation from daytime to unl., ACTION BY FCC Ashland, Ala. -Clay Service Corp., 910 kc, using power of 250 w N & 1 kw D, change *Tacoma, Wash. -School District °10, 1 kw D. P.O. address Ashland, Ala. Estimated from DA -D to non -DA; operate trans. by Granted uhf ch. 62 (758 -764 mc); ERP construction cost $13,977, first year operating remote control from studio location; install 21.4 kw vis., 11.5 kw aur.; antenna height cost $24,000, revenue $30,000. Principals in- new trans. Ann. Jan. 11. above average terrain 420 ft.. above ground clude James L. Coley, Charles H. Whatley WFNS -FM Burlington, N C. -Mod. of li- 350 ft. Estimated construction cost $125,000, and others 20% each. Mr. Coley is personnel cense to change station location to Burling- first year operating cost $38,260. P.O. address director. Mr. Whatley is employe of WRFS ton- Graham, N.C. (93.9 mc). Ann. Jan. 8. Box 1357 Tacoma, Wash. Studio and trans. Alexander City Ala. Ann. Jan. 8. KLBM La Grande, Ore. -Cp to increase location 1101 S. Yakima Ave., Tacoma. Willows Calif. -Glenn County Bcstrs., 1560 daytime power from 250 w to 1 kw; install Geographic coordinates 47' 15' 08" N. Lat., kc, 250 w 5 P.O. address % Vern C. Hatfield, new trans. (1450 kc). Ann. Jan. 8. 122° 26' 46" W. Long. Transmitter RCA 8036 MacArthur Blvd., Oakland, Calif. Esti- WNOW York, Pa. -Cp to increase power TTU -1B, ant. RCA TFU -27DH. Ann. Jan. 13. mated construction cost $13,986, first year from 1 kw to 5 kw; install DA and new operating cost $40,849, revenue $54,600. Ap- trans. (1250 kc). Ann. Jan. 8. APPLICATIONS plicants are Vernon C. Hatfield, Walter D. KWTX Waco, Tex. -Cp to increase day- Lamar, Colo.-Televents Inc. vhf ch. 12 Stewart, and William F. Ward, all 33',5 %. time power from 250 w to 1 kw; install new (60 -66 mc): ERP 0.292 kw vis., 0.264 kw Mr. Hatfield is in advertising business. Mr. trans. (1230 kc). (Request waiver of Sec. aur.; ant. height above average terrain 124 Stewart is employe of KPIX San Francisco. 3.28(c) of rules.) Ann. Jan. 11 ft., above ground 230 ft. Estimated construc- Mr. Ward is free lance writer. Ann. Jan. 8. KGPC Grafton, W.Va. -Cp to increase tion cost $36.774, first year operating cost Atlanta, Ga.- Metropolitan Atlanta Radio, daytime power from 250 w to 1 kw; install $54,000, revenue $80,000. P.O. address Box 1150 kc, 1 kw D. P.O. address Box 10, 532, new trans. (1390 kc). Ann. Jan. 8. 5570, Dallas. Tex. Studio and trans. location Atlanta, Ga. Estimated construction cost SE corner of S. Main & Olive Sts., Lamar. $14,484, year reve- New Fm Stations Geographic coordinates 38° 5' 17" N. Lat., nue $4 000. pplicaants are Eathel Holley and 102° 37' 7" W. Long. Trans. Electron V- 2050C, DuPree Jordan Jr., equal partners. Eathel ACTIONS BY FCC ant. Prodelin ETV -4. Applicants are Bill Holley is 50% owner of WOKS Columbus Osceola, Ark.- Osceola Bcstg. Corp., Daniels, Winston L. Cox and Carl M. Wil- and minority owner of WLAW Lawrence- 98.1 2.2 kw. Box liams, 33(S% each. Messrs. Daniels and Cox ville, both Georgia. Mr. Jordan is publisher Granted mc P.O. address have minority interests in Farmington Com- of weekly newspapers. Ann. Jan. 8. 311, OsceolaOsceola, Ark. Estimated construction E. Taussig, 730 kc, cost $8,822, year operating cost $4,200, munity Tv, Farmington, N.M. Mr. Williams Missoula, Mont. -Myron revenue $6,000. Principal applicant is H.F. is investment broker. Ann. Dec. 31. 1 kw D. P.O address Box 1588, Bakersfield, Estimated construction cost $12,850, Ohlendorf who is in real estate and farm - Hilo, Hawaii -Kaiser Hawaiian Village Calif. ing Ann. Jan. 13. Television Inc., vhf ch. 13 (210 -216 mc); ERP first year operating cost $29,000, revenue $39,000. is employe of Sears, Roe- Cortez, Colo.-KVFC Inc. Granted 94.1 mc, 4.4 kw vis., 2.6 kw aur.; ant. height above Applicant 3 kw. P.O. address Box 740, Cortez, Colo. average terrain -955 ft., above ground buck & Co. Ann. Jan. 17. Kent, Ohio -Revenna Bcstg Co. 1520 Estimated construction cost $12,090 first year 179 ft. Estimated construction cost $25,000, -Kent operating cost $7,500, revenue $6,050. Princi- first year operating cost $12,000. P.O. address kc, 5 kw D. P.O. address 517 Edgewooti Dr., pal applicant is Jack W. Hawkins who is 1290 Ala Moana Blvd., Honolulu, Hawaii. Kent, Ohio. Estimated construction cost $72,- owner of KVFC Cortez, and has Studio and trans. location NanaLoa Hotel, 830, first year operating cost $70.000, revenue majority is minority interests in KBLF Alpine and Hilo. Geographic coordinates 19° 43' 59" $85,000. Sole applicant Courier Tribune KIUN Pecos, both Texas. Ann. Jan. 13. N. Lat., 155' 04' 09" W. Long. Trans. RCA Co., Kent, Ohio. Ann. Jan. 22. Boise, Idaho -Boise Valley Bcstrs. Inc. TT -2AH, ant. RCA TF 2BH. Kaiser is Houston, Tex.-Higson-Frank Radio En- 1520 25 D. P.O. 649 Granted 97.9 mc, 17.5 kw. P.O. address Box licensee of KHVH -TV Honolulu. Applicant terprises, kc, kw address 1809 Boise, Idaho. Estimated construction station will be operated initially as satellite. N. Bronson Ave., Hollywood, Calif. Esti- cost $20,688, first year operating cost $12.000. Ann. Jan. 8. mated construction cost $11,200, first year Boise Valley Bcstrs. Inc. is licensee of Wausau, Wis.- Central Wisconsin Tele- operating cost $36,000, revenue $40,000. Ap- D. Higson and KBOI -AM -TV Boise. Applicant fm will vision Inc. vhf ch. 9 (186 -192 mc); ERP 316 plicants are James Peter duplicate am programming. Ann. Jan. 13. kw vis., 158 kw aur.; ant. height above Frank, equal partners. both of whom are ap- new in Fresno, Calif., Fort Lauderdale, Fla. -Percy B. Crawford. average terrain 1,057 ft., above ground plicants for stations Granted 100.7 mc, 56 kw. P.O. address Box 1, 1,072 ft. Estimated construction cost $677,927. and Indianapolis. Ann. Jan. 13. Philadelphia, Pa. Applicant is owner of first year operating cost $470,000, revenue WMUZ (FM) Detroit, WDAC Lancaster, Pa. $578,000 P.O. address c/o William F. Krue- Existing Am Stations and has interest in WPCA -TV Camden, ger, 408 Third St., Wausau, Wis. Studio N.J. Ann. Jan. 13. location Wausau. Transmitter location 1.5 ACTIONS BY FCC Des Moines, Iowa -Percy B. Crawford. miles NE of Rosholt, Wis. Geographic co- KMPC Los Angeles, Calif.- Extended to Granted 97.3 mc, 100 kw. P.O. address Box ordinates 44° 38' 26" N. Lat., 89° 17' 12" W. Dec. 1, 1960 authority to transmit sub -audi- 1, Philadelphia, Pa. Estimated construction Long. Trans. RCA TT2OAH, ant. RCA TF- 12AH. Principals include Walter A. Baum - gardt, Harold Kasper and others 17% each. Mr. Baumgardt is in plumbing business and Mr. Kasper owns cheese manufacturing plant. Ann. Jan. 5. New Am Stations NEW YORK ACTIONS BY FCC 60 East 42nd Street Tucson, Ariz.- Southwest Bcstg. Co. MUrray Hill 7 -4242 Granted 1550 kc, 50 kw D. P.O. address 275 N. Stone St., Tucson. Estimated construc- EDWIN TORNBERGIII tion cost $106.896, first year operating cost WEST COAST $75,000, revenue $85,000. Partners are insurance men R.E. Pruitt, Jr. and D.H. Higgin- & COMPANY, INC. 860 Jewell Avenue botham, Sr., KTUC Tucson sales manager Pacific Grove, California George S. Bradley. real estate man John F. Badger and Stanley N. Schultz all 20 %. NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Ann. Jan. 13. Haines City, Fla.- Haines City Bcstrs. SALE OF RADIO AND TELEVISION STATIONS WASHINGTON Granted 930 kc, 500 w DA-D. P.O. address R.L. Cook, 420 Lehigh St., Lake City. Fla. EVALUATIONS 1625 Eye Street, N.W. Estimated construction cost $13.915 first year operating cost $28,000, revenue $36,000. Own- FINANCIAL ADVISERS District 7 -8531 ers are Richard L. Cook and Margaret C. Pitts (each 50 %). Mr. Cook is salesman for life insurance company. Margaret Pitts is feature writer on St. Augustine Record, St. Augustine, Fla. Ann. Jan. 13. Laconia. N.H.- Lawrence Bcstg. Co. BROADCASTING, January 18, 1960 117 cost $49,832, first year operating cost $30,000 eration $142,500 plus five year lease on revenue $34,000. Applicant is owner of trans. site and building at rental of $50 a WMUZ (FM) Detroit. WDAC Lancaster, month with option to renew for additional Pa., and has interest in WPCA -TV Camden, five years or purchase for $15,000 less rental N.J. Ann. Jan. 13. paid. Ann. Jan. 13. Gallatin, Tenn. -Ellis F. Jones Jr. Granted WYFI Norfolk, Va.- Granted assignment 107.3 mc, 10.5 kw. P.O. address Box 598, of cp and license to WBOF -TV Inc. (WBOF Gallatin, Tenn. Estimated construction cost Virginia Beach, Va.); consideration $7,000 Equipping a $2,000, first year operating cost $3,000, rev- plus agreements to employ principal own- enue $5,000. Applicant has minority interest ers of assignor as consultants for one in WAGG Franklin, Tenn. Ann. Jan. 13. month for $500, and to lease certain real APPLICATIONS property for one year with option to renew for two successive years for $600 a year. Waterbury, Conn. -WATR Inc., 92.5 mc 7 Ann. Jan. 13. kw. P.O. address 440 Meadow St., Water - KMIL Cameron, Tex. -Granted assign- bury, Conn. Estimated construction cost ment of licenses from Milton F. Brown Jr., Radio Station $14,000, first year Operating cost $3,000. Ap- et al., to N.L. Caperton (present limite plicant fm will duplicate programs of partner) and Wilfred E. Smitherman, d/b as WATR Waterbury. Ann. Jan. 13. Milam Bcstg. Co.; consideration $52,500. Cumberland, Md.- Cumberland Valley Ann. Jan. 13. Bcstg. Corp., 106.1 mc, 7.77 kw. P.O. address 450 Byrd Ave., Box 510, Cumberland, Md. APPLICATIONS Estimated construction cost $22,065, first KSDO San Diego, Calif. -Seeks assign- year operating cost $5,000, revenue $5,000. ment of license from Gordon Bcstg. of San Principals include Arthur W. German 90% Diego Inc. (a Calif. corp.) to Gordon Bcstg. who is majority owner of WTBO Cumber- of San Diego Inc. (a Del corp.). No owner- land. Ann. Jan. 8. ship changes or financial consideration in- Detroit, Mich.-Jacob W. Henock, 98.7 mc volved. Ann. Jan. 8. 49.47 kw. P.O. address 20214 Rutherford KEEP Twin Falls, Idaho -Seeks transfer Ave., Detroit, Mich. Estimated construction of negative control of Radio Sales Corp., cost $40,290, first year operating cost $75,- from H.W. Ireland 50% to Ralph W. Burden 000, revenue $95,000. Applicant is in real Jr. and Janice M. Burden for $100. Mr. estate business. Ann. Jan. 11, Burden Jr. is general manager of KEEP. Las Vegas, Nev.- Rainbow Inc., 98.5 mc WRUL Scituate, Mass. -Seeks transfer of 5.15 kw. P.O. address New Frontier Hotel, control from World Wide Bcstg. System Inc. Box 1049 Las Vegas, Nev. Estimated con- to Metropolitan Bcstg. Corp. for $800,000. struction cost $15,416. Applicant is Joseph Metropolitan is licensee of WHK -AM -FM Marandola (also known as Joseph Julian) Cleveland, WNEW- AM -FM -TV New York who is sole owner of KRBO Las Vegas. Ap- and WTTG (TV) Washington, D.C. WRUL is plicant fm will duplicate KRBO program- international broadcasting station. Ann. ming. Ann. Jan. 13. Jan. 11. Cleveland, Ohio -Ohio Music Corp., 93.1 WRUL Scituate, Mass.-Seeks assignment mc 20 kw P.O. address 2157 Superior Ave., of license from World Wide Bcstg. System Cleveland, Ohio. Estimated construction Inc. to Metropolitan Bcstg. Corp. Assign- cost $31,920, first year operating cost $45,- ment contingent upon Commission approval 600, revenue $54,080. Principal applicant is of transfer of control. Ann. Jan. 11. William M. O'Neil, 75 %, president of Ohio WOWE Allegan, Mich. -Seeks transfer of Music Corp., 53% owner of WSKP Miami, control from Allegan County Bcstrs. Inc. Fla.; Mr. O'Neil also heads Ohio Sound to Atlas Bcstg. Co. for $39,500. Applicants Systems Inc., 47% owner of WSKP. Ann. are Theodore J. Peters 12.20% and 13 other Dec. 31. stockholders. Mr. Peters is in real estate. Ann. Jan. 13. New RCA 5000 -Watt Existing Fm Station WJPD Ishpeming, Mich. -Seeks involun- BY tary transfer of control of Ishpeming Bcstg. ACTION FCC Co. from estate of Olive E. Deegan 55 %, de- KAZZ (FM) Austin, Tex. -Waived Sec. ceased, to Richard J. Barry, administrator AM Transmitter 3.204(a) of rules and granted application of estate. Ann. Jan. 11. to change from 1 kw to 250 -w trans., ERP KOLL Libby, Mont.-Seeks assignment from 1.35 kw to 340 w. continuing opera- of license from Robert R. Rigler, sole own- tion on 95.5 mc. Ann. Jan. 13. er, to Lincoln County Bcstrs. Inc. No finan- Type BTA- 5R /5R1 cial consideration involved, since Lincoln Ownership Changes former owner of station, was never paid purchase price by Mr. Bigler. Principal ACTIONS BY FCC purchaser is Oliver G. Coburn, 80.4 %, who A true high quality transmitter, requires KDQN DeQueen, Ark.-Granted assign- is former owner and manager of KVNA ment of license from R.G. McKeever to Flagstaff, Ariz. Ann. Jan. 11. less floor space than previous 5 KW WGLI Babylon, N.Y. -Seeks assignment Asher and James L. Sizemore, d/b as of license from WGLI Inc. to Friendly Frost transmitters, and it has been designed Asher and Little Jimmie Bcstg. Co.; consideration $40,000. Ann. Jan. 13. Inc. for $350,228. Purchasers are Frank Farmington Bcstg. Co., Cortez, Colo. Perloff, Vincent Giordano 22.7;0 each, to provide years of outstanding per- cp for a new tv translator station- Gerald O. Kaye, 20.8% and others. Mr. Granted Kaye is president of WNTA- AM -FM-TV formance. Available with conventional on ch. 76 to translate programs of KFBR (TV) (ch. 12) Farmington, N.M. Ann. Jan. Newark, N.J. Messrs. Giordano and Perloff 13. are with Friendly Frost Inc., appliance tube rectifiers or with the all new silicon KAVI Rocky Ford, Colo.- Granted assign- concern. Sale includes WTFM (FM). Ann. Jan. 13. high voltage rectifiers the BTA- 5R /5R1 ment of license from Edward J. Patrick and C. and Lloyd WTFM (FM) Babylon, N.Y. -Seeks as- Charles Rutledge to Patrick signment of license from WGLI Inc. to assures low operating costs and long A. Ridner d/b as Patrick and Ridner Bcstg. Co.; $32.652. Comr. Lee dis- Friendly Frost Inc. for $350,228. Purchasers consideration are Frank Perloff, Vincent Giordano, 22.7% life. There is easy access from the front sented. Ann. Jan. 13. WMMM Westport, Conn.- Granted trans- each, Gerald O. Kaye, 20.8% and others. fer of control from Norman J. Bernstein, Mr. Kaye is president of WNTA- AM -FM -TV to the vertical chassis containing tubes, consideration Newark, N.J. Messrs. Giordano and Perloff et al., to Donald Flamm; are with Friendly Frost Inc., appliance feedback ladders and overload relays. $125,000. Comr. Bartley abstained from voting. Ann. 13. concern. Sale includes WGLI. Jan. KENO Las Vegas, Nev. transfer of It is also available with color doors to WBLJ Dalton, Ga.- Granted assignment -Seeks of license to North Georgia Radio Inc. control of Nevada Bcstg. Inc. from Fred- Von Howard E. Anderson, Gor- match studio decor ... Whatever your (Werner E. Wortsman, president); consid- erick Hofen, eration $84,000. Ann. Jan. 13. don Sherwood Jr. and C.E. McLaughlin, all equipment requirement see your near- KCOG Centerville, Iowa-Granted assign- 25% each, to Messrs. Anderson, Sherwood ment of licenses to Hope Company Inc. (L. Jr. and McLaughlin all 25% each and Gor- est RCA Broadcast representative first! W. Holland, president); consideration $55,- don Sherwood Sr. and Leslie J. Cralgen, 000. Ann. Jan. 13. 12)A% each for $4,000. Ann. Jan. 13. KMDO Ft. Scott, Kan. -Granted assign- WKRK Murphy, N.C. -Seeks assignment ment of licenses from Lloyd Clinton McKin- of license from James B. Childress, sole Or write for descriptive liter- ney Ft. Bcstg. Inc.; assignor is in- owner to Childress Bcstg. of Murphy. No to Scott ownership changes or financial considera- ature to RCA, Dept. CC -22, corporating to include his wife, Dorothy N. (25 %) and Son James L. McKinney (25 %) tion involved. Change to corporation. Ann. Building 15 -1, Camden, N.J. as gift to each, and retaining 50 %; assignor Jan. 13. is licensee of KRMO Monett, and has in- WLMJ Jackson, Ohio -Seeks transfer of terest in KBHN Branson, both Missouri. control of Radio Jackson Inc. from J.E. Ann. Jan. 13. Willis sole owner to Dean C. Stuhlmueller WCUM -AM-FM Cumberland, Md.-Grant- (also known as Dean Miller), sole purchaser, RADIO CORPORATION ed transfer of control from Hollis M. and for $60,000. Mr. Stuh)mueller is co -star on Anne M. Seavey to Wallace L. Rankin, December Bride tv show. Ann. Jan. 8. of AMERICA Francis C. Fortune, Sidney and Leon Slavin KPAM Portland, Ore. -Seeks assignment and Simon Goldman; consideration $34,600 of license from Bcstrs., Ore. Ltd. to Chem - plus assumption of $93,750 note Mr. Gold- Air Inc. for $200,000. Applicant is William E. man, president of assignee has interest in Boeing Jr., who is in airline and other Tmk(s) r; WJTN Jamestown, WDOE Dunkirk, and varied businesses. Sale includes KPFM WGGO Salamanaca, all New York. Ann. (FM). Ann. Jan. 13. Jan. 13. KPFM (FM) Portland, Ore. -Seeks as- Santa Rosa Chamber of Commerce, Santa signment of license from Bcstrs., Ore. Ltd. Rosa, N.M. -Granted cp for a new tv trans- to Chem -Air Inc. for $200,000. Applicant is lator programs of KOB -TV (ch. 4). Albu- William E. Boeing Jr., who is in airline querque. Ann. Jan. 13. and other varied businesses. Sale includes WFAI Fayetteville, N.C.-Granted assign- KPAM. Ann. Jan. 13. ment of licenses to Jackson F. Lee; consid- KRXL Roseburg, Ore. -Seeks transfer of

118 (FOR THE RECORD) BROADCASTING, January 18, 1960 SUMMARY OF COMMERCIAL BROADCASTING PROMINENT Compiled by BROADCASTING through January 13 ON AIR CP TOTAL APPLICATIONS Lie. Cps. Not on air For new stations BROADCASTERS AM 3,398 59 74 745 FM 644 35 165 104 TV 470 53 100 124 choose OPERATING TELEVISION STATIONS Compiled by BROADCASTING through January 13 Stainless VHF UHF TV Commercial 447 76 523 Non -commercial 33 10 43 COMMERCIAL STATION BOXSCORE TOWERS As reported by FCC through December 31, 1959 AM FM TV Licensed (all on air) 3,398 644 470' CPs on air (new stations) 58 34 52= CPs not on air (new stations) 71 160 100 Total authorized stations 3,527 838 673 Applications for new stations (not in hearing) 525 71 60 Applications for new stations (in hearing) 248 34 63 Total applications for new stations 733 105 123 Applications for major changes (not in hearing) 651 32 32 Applications for major changes (in hearing) 171 4 10 Total applications for major changes 721 36 42 Licenses deleted 0 0 0 CPs deleted 0 0 0

' There are, in addition, ten tv stations which are no longer on the air, but retain their licenses.

' There are, In addition, 38 tv cp- holders which were on the air at one time but are no longer in operation and one which has not started operation. McHenry Tichenor, President control from Umpqua Bcstrs. Inc. to KYNG (WGVL ITV] ch. 23), Greenville, protestants Radio Inc. for $95,000. Principal purchaser in remand proceeding on application for is Phillip F. Waters,Waters 50% who is manager modification of cp to change trans. site of and 50% owner of Coos Bay, Ore. WSPA -TV. Comr. Cross not participating. KG BT-TV Ann. Jan. 11. Ann. Jan. 13. WLAR Athens, Tenn.-Seeks involuntary By four separate memorandum opinion transfer of control from estate of Lowell F. and orders, Commission took following ac- HARLINGEN, TEXAS Arterburn, sole owner, deceased, to Helen tions on pleadings in Greensboro -High M. Arterburn, executrix of estate. Ann. Point, N.C., tv ch. 8 comparative proceeding: Jan. 11. (1) Granted Aug. 31, 1959 motion by WHEY Millington, Tenn. -Seeks assign- Southern Bcstrs. Inc., and added "duopoly" ment of license from Memphis -Millington and "concentration of control" issues re- Bcstg. Co. to WHEY Radio Service for $63,- garding applicant Jefferson Standard Bcstg. 500. Purchasers are John M. Latham and Co.; denied Sept. 4, 1959 supplemental filing Robert C. Whiteley Jr., equal partners. Mr. by Southern. Comr. Lee dissented with Whiteley Jr. is 50% owner of WKBL statement. Covington, Tenn. Mr. Latham is 50% owner (2) On own motion, enlarged issues to of WTRO Dyersburg, Tenn. Ann. Jan. 13. permit determination of applicability of KBBB Borger, Tex. -Seeks assignment of 307(b) issue relating to fair, efficient and license from Robert M. and Dixie Dice Wat- equitable distribution of tv service to com- son 50% each to same 37', % each and Ford munities involved; denied to extent indi- Robertson, 25 %. No financial consideration cated in memorandum opinion and other- involved. Ann. Jan. 8. wise dismissed as moot Aug. 31, 1959 motion WTAR -AM -TV Norfolk, Va. -Seeks trans- by High Point Television Co. to enlarge fer of control of The Ledger -Dispatch Corp. issues. Comr. Lee dissented. 75 %, from P.S. Huber Jr, and Charles L. (3) Denied Sept. 30 and Oct. 2, 1959 peti- Kaufman, voting trustees, to Mr. Kaufman tions by TriCities Bcstg. Co. for reconsid- and Frank Batten, voting trustees. Ann. eration of hearing order with respect to Jan. 8. Jefferson Standard Bcstg. Co. and Southern Bcstrs. Inc. Hearing Cases (4) Granted petition by TriCities Bcstg. Co. to extent of adding issue to determine INITIAL DECISIONS whether main studio proposed by Southern A. R. Beck, Chief Engineer Hearing Examiner Isadore A. Honig is- Bcstrs. Inc. will be available. Comr. Cross sued initial decision looking toward grant- dissented. Ann. Jan. 13. ing application of Sherrill C. Corwin to WHSC Hartsville, S.C.; WMFJ Daytona And for good reasons, too: change trans. site of station KGUD -FM Beach, Fla.; WCCP Savannah, Ga.; WQSN (formerly KFMC IFMI) Santa Barbara. Charleston, S.C. -Designated for consolidated * Stainless EXPERIENCE in design Calif., and increase ERP from 29.5 kw to hearing applications to increase daytime 30.7 kw and ant. height from minus 800 ft. power from 250 w to 1 kw, continuing oper- and fabrication to 2,939 ft. Ann. Jan. 13. ation on 1450 kc, 250 w -N; made WMYB Hearing Examiner H. Gifford Irion issued Myrtle Beach, S.C., WGNC Gastonia, N.C., * RELIABILITY of Stainless installa- initial decision looking toward granting ap- WGIG Brunswick, Ga., and WSTU Stuart, tions Inc. for new am station Fla., parties to proceeding, and made WMFJ, plication of WMCV WCCP and WQSN parties with respect to to operate on 1370 kc, 1 kw D, In Tomkins- * LOW MAINTENANCE COSTS ville, Ky. Ann. Jan. 8. their existing operations. Ann. Jan. 13. of Hearing Examiner Millard F. French is- Stainless towers sued initial decision looking toward grant- Routine Roundup ing application of Jack C. Salera, tr /as Ask today free South County Bcstg. Co. for new am station ACTIONS ON MOTIONS for to operate on 1370 kc, 500 w D, in Wickford, By Commissioner Robert T. Bartley literature and in- R.I. Ann. Jan. 8. Granted petition by Broadcast Bureau for extension of time to Jan. 5 to file response formation. OTHER ACTIONS to petition by Harlan Murrelle & Assoc. to By memorandum opinion and order. Com- modify issues in consolidated proceeding on mission granted petition for review by am applications of Fredericksburg Bcstg. Spartan Radiocasting Co. (WSPA -TV ch. 7), Corp. (WFVA) Fredericksburg, Va., et al. Spartanburg, S.C., and quashed a subpoena Action Jan. 5. duces tecum which had been issued to Granted petition and supplement by Walter J. Brown, its president, by Chief Broadcast Bureau for extension of time from Ctaihless, inc. Hearing Examiner pursuant to request by Dec. 28 to Jan. 8 to file response to petition Wilton E. Hall (WAIM -TV ch. 40), Ander- by Radio Toms River, Toms River, N.J., NORTH WALES PENNSYLVANIA son, S.C., and Greenville Television Co. for review of adverse ruling of hearing ex-

BROADCASTING, January 18, 1960 119 aminer in proceeding on its application (WOOD -TV) Grand Rapids, Mich., for By Hearing Examiner David I. Kraushaar which is in consolidated proceeding with change of time of hearing in proceeding on On own motion, scheduled prehearing con- am applications of Fredericksburg Bcstg. its application from 10 a.m., Jan. 11 to 2 ference for 2 p.m., Jan. 28, in proceeding on Corp. (WFVA) Fredericksburg, Va., et al. p.m., on that date. Action Jan. 8. application of Suburban Bcstrs. for new fm Action Jan. 7. station in Elizabeth, N.J. Action Jan. 6. Granted petition by IIliana Telecasting By Hearing Examiner Thomas H. Donahue Corp. for extension of time to Feb. 8 to file Granted motion by Robert Burdette & By Hearing Examiner Herbert Shartman exceptions and brief to initial decision in Assoc. Inc., West Covina, Calif., for exten- On joint oral request by Wabash Valley proceeding on its application and that of sion of time from Jan. 4 to Jan. 8 for ex- Bcstg. Corp. and Livesay Bcstg. Inc., ex- Wabash Valley Bcstg. Corp. for new tv sta- change of exhibits in proceeding on its am tended from Jan. 18 to March 18 to file tions on ch. 2 in Terre Haute, Ind. Action application, et al. Action Jan. 5. initial proposed findings of fact and Con- Jan. '7. Denied request by Cannon System Ltd. clusions and from Jan. 28 to March 28 for Granted petition by Seward County Bcstg. (KIEV) Glendale, Calif., urging Hearing Ex- replies in proceeding on Livesay application Inc., for extension of time to Jan. 29 to file aminer to issue initial decision looking for new tv station on ch. 10 in Terre Haute, exceptions to initial decision in proceeding toward grant of its am application, and also Ind., and application of Wabash Valley for on application of The Dodge City Bcstg. denied request by Broadcast Bureau urging renewal of license of WTHI-TV on ch. 10 Inc., for new am station in Liberal, Kan. that Cannon application be returned to in Terre Haute. Action Jan. 6. Action Jan. 7. pending file. Action Jan. 7. Issued memorandum of rulings made at By Commissioner Robert E. Lee By Hearing Examiner Charles Jan. 7 prehearing conference; denied as J. Frederick such, for reasons which will appear in Set aside order of Dec. 29, 1959 which Granted motion by Mile High Stations transcript, motion by WTVY Inc., for con- granted petition by Southbay Bcstrs. for ex- Inc. (KIMN) Denver, Colo., for continuance tinuance of hearing scheduled for Jan. 18 in tension of time to Jan. 15 to respond to peti- of prehearing conference from Jan. 8 to tv rulemaking proceeding involving Colum- tion by KFWB Bcstg. Corp. to enlarge issues Jan. 15 in proceeding on its application. bus, Ga., and on Order directing WTVY in proceeding on Southbay 's application for Action Jan. 7. new am station in Chula Vista, Calif. Action Inc. to show cause why Its authorization for By Hearing Examiner Charles J. Frederick WTVY Dothan, Ala., should not be modified Jan. 6. to specify operation on ch. 4 in lieu of ch. By Chief Hearing Examiner Upon consideration of petition by Century 9; continued hearing to Jan. 22 and sched- James D. Cunningham Bcstg. Corp. (WCRO) Johnstown, Pa., uled further prehearing conference for Jan. scheduled the following dates to apply for 11. Action Jan. 7. Scheduled oral argument for 9:30 a.m., group 4 in proceeding on Century's applica- Jan. 11, on petition by Bald Eagle -Nittany tion which is in consolidated proceeding Granted motion by Robert L. Lippert, Bcstrs. for dismissal without prejudice of with am applications of Fredericksburg Fresno and Mid-America Bcstrs. Inc. its application which is in consolidated pro- Bcstg. Corp. (WFVA) Fredericksburg, Va., (KOBY) San Francisco, both California, for ceeding with application of Suburban Bestg. et al.: Engineering exchange date -Jan. 25; continuance of certain procedural dates on Corp., both for am stations in Bellefonte further prehearing conference Feb. 9. Ac- their am applications; continued hearing and State College, Pa. Action Jan. 6. tion Jan. 7. from March 1 to April 13. Action Jan. 7. Continued hearing from Feb. 10 to Feb. Scheduled Jan. 18 for engineering ex- By Hearing Examiner Elizabeth C. Smith 15 in proceeding on application of Bakers- change date and Jan. 27 for further pre - field Bcstg. Co. to change facilities of hearing Granted petition by McMahan Bcstg. Co. KBAK -TV Bakersfield Calif. Action Jan. 7. conference for group 3 in consoli- (KMAK) Fresno, Calif., for leave to amend Dismissed petition by Rossmoyne Corp. dated proceeding on am applications of its am application to correct certain typo- (WCMB) Harrisburg, Pa., for leave to in- Fredericksburg Bcstg. Corp. (WFVA), Fred- graphical and arithmetical errors in pro- tervene in consolidated proceeding on am ericksburg, Va., et al. Action Jan. 5. posed program schedule and log analysis; applications of Fredericksburg Bcstg. Corp. Granted joint petition by Madison County application is in consolidated am proceed- (WFVA) Fredericksburg, Va., et al. Action Bcstrs. and East Side Bcstg. Co. for exten- ing with applications of James E. Walley, Jan. 11. sion of time from Jan. 13 to Jan. 27 to file Oroville, Calif., et al. Action Jan. 6. proposed findings and from Jan. 27 to Feb. Granted petition by Capitol Bcstg. Co. By Hearing Examiner J.D. Bond 10 to file reply findings in consolidated pro- (WKDA) Nashville, Tenn., for leave to Granted request by John K. Rogers, Bris- ceeding on am applications of Madison, East amend its am application to reflect WKDA tol, Tenn., and scheduled prehearing con- Side and Tri- Cities Bestg. Co., all Granite Broadcasting Co. Inc. as applicant; applica- ference for 2 p.m., Jan. 15, in proceeding on City, Ill. Action Jan. 5. tion is in consolidated am proceeding on ap- his am application, et al. Action Jan. 5. Granted petition by Madison Bcstrs. for plications of Radio Muscle Shoals Inc. Scheduled hearing for March 29 in pro leave to amend its am application, and ac- (WOWL) Florence, Ala., et al. Action Jan. ceeding on am applications of Bill S. Lahm cepted amendment insofar as they pertain 6. and The Tomah -Mauston Bcstg. Inc to financial data concerning John W. Ecklin (WTMB) Wisconsin Rapids and Tomah and James C. Grisham and denied petition BROADCAST ACTIONS both Wisconsin. Action Jan. 6. and rejected amendment in all other re- Granted motion by Wood Bcstg. Inc spects; continued hearing indefinitely in AM CALL LETTERS ASSIGNED proceeding on Madison's application for new am station in Madison, S.D. Action WNTE Naugatuck, Conn. -Naugatuck Val- Jan. 5. ley Service Inc. Easier to tune Easier to own Granted petition by Elmira Star- Gazette WYNK Baton Rouge, La. -Vox Inc. (WENY) Elmira, N.Y for leave to amend Changed from WEND. its am application to submit aerial photo- WTRX Flint. Mich. -Booth Bcstg. Co. TYPE graph showing 1000 millivolt per meter con- Changed from WBBC. FM -5000A tour for operation proposed; application is WPLB Greenville, Mich.-Flat River FM in consolidated proceeding with am applica- Bcstg. Co. 5KW tions of Fredericksburg Bcstg. Corp. (WFVA) Fredericksburg, 'a., et al. Action WLLY Wilson, N.C. -Harry A. Epperson TRANSMITTER .Jan. 5. Jr. Changed from WLSN. Denied motion by Mile High Stations Inc. KUCO Littlefield, Tex. -Maples- McAlister (KIMN) Denver, Colo., for continuance of Bcstg. Co. Changed from KVOW. prehearing conference scheduled for Jan. 8 KCPX Salt Lake City. Utah-Columbia in proceeding on its am application. Action Pictures Electronics Inc. Changed from Jan. 6. KDYL. By Hearing Examiner Walther W. Guenther KRAE Cheyenne, Wyo.- Robert L. How - Granted request by Coast Ventura Co. sam. Changed from KSHY. (KVEN -FM) Ventura, Calif., for continuance of prehearing conference from Jan. 14 By Broadcast Bureau to Feb. 2 in proceeding on its application Actions of January 8 Action Jan. 7. Granted joint verbal request by parties KHTV (TV) Portland Ore. -Granted infor continuance of prehearing conference voluntary assignment of cp to Bernard B. from Jan. 20 to Feb. 9 on applications of Cantor, trustee in bankruptcy. The Walmac Co. for renewal of licenses of KSLV Monte Vista, Colo.-Remote control KMAC (AM) and KISS (FM) San Antonio, permitted (main trans.) (2nd remote con- Tex. Action Jan. 6. trol point). By Hearing Examiner Isadore A. Honig KUBC Montrose, Colo.- Remote control Issued memorandum of ruling formalizing permitted (main trans.) (2nd remote con- announcement of ruling made by examiner trol point). after oral argument held on record Jan. 7 KDB Santa Barbara, Calif.- Remote con- All Front Panel Tuning in proceeding on application of M &M Bestg. trol permitted (3rd remote control point). Co. (WLUK -TV) Marinette, Wis.; granted KSIW Woodward Okla. -Granted author- Proved Performance petition by Federal Aviation Agency for ex- ity to sign -off at'i p.m. except for special Conservatively Rated tension of time and further extended from events for period ending April 8. High Quality, Jan. 8 to Feb. 9 date for exchange of pro- KCRT Trinidad, Colo.- Granted authority Standard Components posed technical exhibits and of lists of pro - to sign -off at 8 p.m., MST, for period ending posed witnesses. and further continued from Feb. 29. These and other features at a price that Jan. 15 to Feb. 16 date for commencement of hearing (time for filing any appeal from WSPD -FM Toledo, Ohio -Granted author- saves you the cost of your spare tubes! this ruling will run from release date of ity to remain silent for period ending March 11. Including Installation memorandum of ruling). Action Jan. 7. $9995.00 Upon request by Ellenville Bcstg. Co. and Action of January 7 Supervision Service! with concurrence of other parties, further WBLJ Dalton, Ga.-Granted assignment of extended from Jan. 5 to Jan. 19 date for license to L.C. McCall. preliminary exchange by Ellenville of its By Far engineering exhibits relative to question of Actions of January 6 Your Best FM Buy overlap by Catskills Bcstg. Co. proposal in WABG -TV Greenwood, Miss.- Granted proceeding on their applications for new assignment of cp to Mississippi Telecasting am stations in Ellenville, N.Y. Action Jan. 5. Inc. INDUSTRIAL Scheduled oral argument for 9:15 a.m., KOXR & KAAR Oxnard, Calif.-Granted TRANSMITTERS Jan. 7 on petition by Federal Aviation acquisition of positive control by Paul R. Agency and Departments of Army and Navy Schneider through purchase of stock from AND ANTENNAS UPPER DARBY, PA. for extension of time in proceeding on ap- James W. Klopp. FLanders 2 -0355 plication of M &M Bcstg. Co. (WLUK -TV) Marinette, Wis. Action Jan. 5. Continued on page 129

120 (FOR THE RECORD) BROADCASTING, January 18, 1960 OFBSSIONAL CARDS

-Established 1926 - JANSKY & BAILEY INC. JAMES C. McNARY GEORGE C DAVIS CONSULTING ENGINEERS Executive ORìws ME. 8 -5411 Consulting Engineer PAUL GODLEY CO. 1735 DeSales St., N. W. RADIO 8 TELEVISION National Press Bldg., Upper Montclair, N. J. Offices und Laboratories 501 -514 Munsey Bldg. Wash. 4, D. C. Pilgrim 6-3000 1339 WIsceesin Ave., N. W. STerling 3 -0111 Washington, D. C. FEderal 3-4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gon. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering Munsey Building District 74215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P. 0. BOX 7037 JACKSON 5302 WASHINGTON 6, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. KEAR & KENNEDY MAY Consulting CONSULTING ENGINEERS INWOOD POST 711 14th St., N. W. Sheraton Bldg. Radio & Television 1302 lath St., N. W. Hudson 3.9000 OFFICE Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 D. C. Washington 6, D. C. Fort Evans WASHINGTON 6, FLeetwood 74447 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET & LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON CONSULTING ENGINEERS CONSULTINO ROHRER ENGINEER Radlo-Televislon P. O. Box 32 CRestview 4-0721 AM -FM-TV Corn munications- Electron 1405 G St., N. W. its 1610 Eye St., N. W. 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3-1230 Executive 3 -5851 ARLINGTON, TEXAS Member AFCCE OLiver 2 -8520 Member AFCCE

WALTER F. KEAN WILLIAM E. BENNS, JR. HAMMETT & EDISON Consulting Radio Engineer JOHN B. HEFFELFINGER CONSULTINO RADIO ENGINEERS CONSULTING RADIO ENGINEERS N. W. Associates 3802 Military Rd., Wash., D. C. M. Sklom, Robert A. Box 68, International Airport 8401 Cherry St. Miami 4 -7010 Oeerge Jones Phone Mersa" 2 -8071 19 E. Qulacy St. Hickory 7 -2153 Box 2468, Birmingham, Ala. Son Frontista 28, California Riverside, III. Phone STate 7 -2601 KANSAS CITY, MISSOURI Diamond 2-5204 (A Chicago suburb) Member AFCCE

J. G. ROUNTREE JULES COHEN CARL E. SMITH VIR N. JAMES CONSULTING RADIO ENGINEERS CONSULTING ENGINEER Consulting Electronic Engineer SPECIALTY 8200 Snowville Road DIRECTIONAL 617 Albee Bldg. Executive 3 -4616 Brecksville, Ohio P.O. Box 9044 ANTENNAS 1426 0 St., N. W. (a Cleveland Suburb) Austin 17, Texas 1316 5. Kearney Skyline 6 -1603 Washington 5, D. C. Tel: JAckson 6.4386 P. 0. Box 82 Denver 22, Colorado Member AFCCE Member AFCCE Glendale 2 -3073

JOHN H. MULLANEY A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON Consulting Radio Engineers TELEVISION and RADIO CONSULTING RADIO ENGINEER ENGINEERING CONSULTANTS Consulting am -fm -tv Engineers 2000 P St., N. W. 622 Hoskins Street St. Applications -Field Engineering Washington 6, D. C. 420 Taylor Lufkin, Texas Colombia 54666 San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. Charleston, W. Ve. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 Member AFCCE PR. 5-3100

PAUL DEAN FORD NUGENT SHARP Broadcast Engineering Consultant Consulting Radio Engineer 4341 South 8th Street 809 -11 Warnar Building Service Terre Haute, Indiana Directory Washington 4, D.C. Crawford 4496 District 7-4443

PRECISION FREQUENCY CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MEASUREMENTS PRECISION FREQUENCY To Be Seen by 85,000' Readers BROADCASTING MAGAZINE AM -FM -TV -among them, the decision -mak- MEASURING SERVICE ing station owners and manag- COMMERCIAL RADIO 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV ers, chief engineers and techni- MONITORING CO. 445 Concord Ave., cians-applicants for am, fm, tv Washington 6, D. C. and facsimile facilities. P.O. Box 7037 Kansas City, Mo. Cambridge 38, Mass. Phone TRowbridge 6 -2810 'ARB Continuing Readership Study for availabilities Phone Jackson 3 -5302

BROADCASTING, January 18, 1960 121 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20¢ per word-$2.00 minimum HELP WANTED 25¢ per word-$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE advertising require display space. All other classifications 30¢ per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., seat to box numbers are sent at owner's risk. Baosnessrtxo expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted- (Cont'd) Help Wanted -Management Announcers Announcers Need combination sales and general man- Wanted: Experienced announcer for down- Straight staff board announcer. $65 week. ager to take complete control of country state Illinois station. Must be reliable and Must have commercial am experience. Send and western station in California. Send good worker. Attractive position. Write picture, tape, age, education. height, weight. background. Box 725R, BROADCASTING. Box 426R. BROADCASTING. past employment. Box 889E, BROADCAST Wanted- (manager) -5 kw daytimer in Announcer- Louisiana station; first phone; no southeast, medium sized market. Fine Sal- maintenance; daytime; excellent working Announcer -morning man. Copy, traffic and 737R, BROAD- conditions. Send references, family details production ary and commission. Box and tape; Box 68311. BROADCASTING. afternoons. Stations in N.C. and CASTING. S.C. Good advancement opportunity. Only Experienced announcer -newsman wanted by N.C., S.C., Georgia residents apply. Send re- Manager wanted for large Southern market. Illinois kilowatt, adult music station, for sume. Box 895R, BROADCASTING. $10,000 salary plus incentive arrangement. combination duties of deejay and newsman. Write Box 837R, BROADCASTING. Excellent starting pay. many fringe benefits Pennsylvania stations need experienced an- for mature announcer with proved ability nouncers. Excellent starting salary, guaran- Pennsylvania chain with power increases in news gathering, writing and air work. teed regular raises and unequalled opportu- pending needs: Assistant- managers with an- Personal interview necessary. List age, edu- nity for advancement. Requirement: 1% nouncing and sales experience; announcers cation, family status, references, phone num- years experience, car, good personal and with and without first -class tickets; sales- ber, experience In detail. Box 702R. BROAD- history. No men, preferably with air experience. Top CASTING. pprofessional jockeys. Send salaries for announcers; top salaries plus tape and resume to Box 902R, BROADCAST- incentive bonuses for salesmen and man- First phone announcer for growing east ING. agers. 1!íi years experience required for all coast first class chain. Excellent salary positions. Box 901R, BROADCASTING. benefits and advancement opportunities. KBUD, Athens, Texas, seeking experienced Box 708R. BROADCASTING. staff announcer. Salary open. Position open for general manager of well Have job, will hire, but not just any travel- established station single 10,000 er will do. We have a high grade, relaxed Expanding " Cutie" chain offers fine oppor- opportunity and friendly operation and want a personal- tunities for top announcers -5000 watt indie man with maOutstandingg n sales aability. Ex- ity who'll fit. If the top 40 is at the bottom opening March, Fargo, N.D. Tape, resume. cellent staff and stabilized, responsible own- of your list, put our box number at the top photo, present earnings to KOYN, Billings, ership. Applicants will be thoroughly inves- of your resume. Box 736R, BROADCAST- Montana. tigated as to character and financial responsibility. A.H. Washburn, President, Hope Mature, aggressive, hate rock and roll, but Broadcasting Company, Hope. Arkansas. Wanted -Two good dj's for medium market love to work and make money? Fastest Telephone PR 7 -3431. southeast, formated 5 kw. Box 739R, growing station in Florida's fastest growing BROADCASTING. city needs announcer. Sales combination Sales rogram DL- Wanted: Top flight morning man. Please rector1eWABR, send photo and tape. No drifters please Orlando, $125.00 weekly for salesmen. Also bonus Box 768R, BROADCASTING. Wanted: Announcer for morning show. and commission. Metropolitan market east Contact coast. Opportunity unlimited. Box 865P, Staff broadcaster; all types shows plus sales. Station WAMD, Aberdeen, Mary- BROADCASTING. Single -station market. State current salary land. and wages expected. Box 781R, BROAD- -$150 guarantee plus commis- First phone announcer for eastern shore of $100 weekly CASTING. Virginia. Rural area. Good environment. sion and bonus plan for aggressive self - Not interested in starter salesman. Top station Washington, Long established mid -west fulltime 250 in prima donnas. Must have D.C. market. Box 867P, BROADCASTING. car. Prefer married man. Pop music top strong college town market is interested in 50 station. Must follow our format. Not in- adult program announcer. Must have 2-5 terested otherwise. South Florida metropolitan market needs commercial experience; ppprefer Write or call Brooks experienced salesman. Apply only if you years mar - Russell, WESR, Tasley, Virginia. Phone Sunset 7 -3200. have successful radio selling record which piccturemwith1 first reply. Box 782R, BROAD- can be verified. No beginners please, pros CASTING. only. Box 720R, BROADCASTING. Wanted: Experienced announcer. Immediate Experienced announcer /salesman immedi- opening. Prefer 1st phone, not mandatory. Wanted. Two aggressive and experienced ately. First ticket desirable but not neces- Send tape and references to WLBE, Inc., salesmen for medium market southeast. Box sary. Exclusive Indiana market. Rush tape P.O. Box 1231, Leesburg, Florida. 738R, BROADCASTING. and details. Box 784R, BROADCASTING. Need experienced staff announcer for adult audience in Washington, D.C. area. Excellent Announcer -salesman. Salary and commis- Growing, high potential California music - opportunity. sion. Stations in N.C. and S.C. Good ad- news operation needs llvewire news write - Send photo, tape and resume to vancement opportunity. Only N.C., S.C., announcers for its expanding news depart- Howard B. Hayes, General Manager, WPIK, Georgia residents apply. Send resume. Box ment. Excellent pay. outstanding future. in- Box 298, Alexandria. Virginia. 894R, BROADCASTING. teresting opportunity for men skilled in news gathering, writing and air work. Write Announcer with first class ticket. Station Southeastern metropolitan group, has open - age, education, experience, references WAMD, Aberdeen, Maryland. ing-2 experienced salesmen. Must have to management potential -over 25-married Box 843R, BROADCASTING. Wanted, erienced announcer with first Good guarantee -rapid advancement. Box Solid Great Lakes daytimer has morning phone. WSYB. Rutland. Vermont. 905R, BROADCASTING. show opportunity for talented, mature per- Announcers. Many immediate job openings sonality. Family man with good habits who for good announcers throughout the S.E.. California. KCHd, Delano. Salesman, one believes in local participation and promo- Free registration. Confidential, Professional hundred dollars weekly against twenty -five tion. Box 845R, BROADCASTING. Placement, 458 Peachtree Arcade, Atlanta, percent commission. Earn ten thousand dol Ga. lars yearly. Need two disc jockeys for 5000 watt top - rated station in major Ohio market. Only Announcers. Many opportunities. Experience Experienced radio time salesman wanted im- experienced men considered. Send Jane, required. Send tapes, resumes to Paul mediately. Salary plus commission and bene- background material, photo. Box 866R, Baron, Broadcast Manager, Lennox Person- fits. Resume, photo and past billing to: Man- BROADCASTING. nel Agency, 630 Fifth Avenue. New York ager. WBEC, Pittsfield, Mass. 20, N.Y. Florida. Fast paced station needs lively Wanted, experienced salesman for Kings- swinging dj. Rush tape, resume. Box 872R, Announcers losing jobs? Lack that profes- port. Strong market in fastest growing city BROADCASTING. sional sound? Audition in south. Excellent opportunity. liberal com- tape not a polished . showcase? See New York School of An- mission. Send resume to: W.V. Ramsey, Good, steady, mature announcer wanted for nouncing display ad in Help Wanted column. Box 6, Kingsport, Tennessee. midwest CBS affiliate. Excellent opportunity with a future. Replies confidential. Box Technical 885R, BROADCASTING. Announcers 1,000 watt station in southeast has opening First phone announcer wanted by Illinois for chief engineer -combination announcer. Modern number one format station in one kilowatt. $120 weekly starting salary for Good salary and excellent working condi- of ten largest markets auditioning fast - experienced, versatile man. Many extra tions for right man. Send resume, refer- paced, live -wire announcers. Key station benefits. Personal interview necessary. Give ences and tape to Box 176R, BROADCAST- leading chain offers big pay, big opportu- complete background including age. educa- ING. nity. Send tape to Box 864P, BROADCAST- tion, experience in detail. Box 888R, BROAD- Experienced maintenance man for Pennsyl- ING. CASTING. vania station. Box 707R, BROADCASTING.

122 BROADCASTING, January 18, 1960 Help Wanted- (Cont'd) Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Technical Management Announcers First phone. One hundred dollars. Limited I am looking for a station to manage that is If you need a hard -working, personality announcing. KCHJ, Delano, California. willing to pay the price for results. I will deejay (not announcer) to build an audi- organize the energies, talents, and potentials ence. hold it and sell it, then won't you KLEE in Ottumwa, Iowa needs immediately, of your station and make it tops in your listen to a tape and a management-pleasing reliable engineer with first class phone for market. Best references. Married, college, success story. Box 828R, BROADCASTING. full -time permanent position. Write or wire. age 34. Available immediately. Box BROADCASTING. Ambitious announcer desires to relocate in Experienced man with first class radiotele California, but will consider all offers. phone to assist in installation of new trans- Working manager available. 1st ticket. BoX Young, experienced, currently employed. mitter equipment in two well -established 3061, Norfolk 14, Va. Box 856E, BROADCASTING. stations located approximately twenty -five miles apart. Man selected will later become Network tv -radio mc, dj, personality. 34 chief engineer in one of these stations. No Sales years old. Vast experience, training. Top announcing duties required. Apply by let announcer, production man, sales. Desire ter only, giving personal resume and com- Experienced radio -tv salesman desires ad- change to smaller operation with managerial plete information concerning education and vancement opportunity in south or west potential. Box 8578 BROADCASTING. experience, include recent photograph or coast. Box 714R, BROADCASTING. snapshot. Write to J. Gordon Keyworth. Experienced voice, solid news background, Radio Station WMNB, North Adams. Mas- Sales manager available now wishes to re- available part-time, NYC area. Box 859R, sachusetts. locate east coast or mid -south. Box 883R BROADCASTING. BROADCASTING. Immediate opening for first phone, expert Experienced program director, fast paced enced engineer. Union scale, excellent em- dj, with first phone. This operation #1 by pployye benefits. Contact Chief Engineer, Announcers Hooper and Pulse. Can format your station WPEO, Peoria, Illinois. Phone 4 -9249. to same modern sound. Proven results. Sports announcer, seven years background Young, 2%4 years college married, tv expe- Chief engineer wanted for 250 watt station. play-by-play. Top references. Box 405R, rience. Minimum $140. All inquiries acknowl- Combination man preferred but will con- BROADCASTING.R OAD ASTING. edged. Box 862R, BROADCASTING. sider all applicants. Send full details in eluding audition tape to Ed Damron. Man- Announcer, di. 28, married, children, vet. C &W disc jockey. 7 years experience. Rated ager, WSSC, Sumter, South Carolina. 2 years experience. Reliable. Box 700R. #1 air salesman in present market. Also BROADCASTING. like some time selling. Box 868E, BROAD- California, first phone. One hundred dollars CASTING. weekly against twenty -five percent commis- Need a "good morning" sound from a good, sion on sales. Twenty hours operating. morning man? 5 years experience doing My first phone on your wall, smooth disc KCHJ, Delano. mature, clever music show, with a bright, work and commercials, authoritative news, happy sound; successful with adult audi- kinda weak engineering. Box 889E, BROAD- ence. Features middle music policy. Also CASTING. Production- Programming, Others sports play -by -play. If you are seeking more than just another announcer, Box First phone deejay. Experienced. Emphasis Copywriter and traffic assistant. Large met - 755E, BROADCASTING. on local news. Please state salary. Box 870R, Top pay. Box 863P, BROADCASTING. BRpOADnASTING. Announcer. Experienced di, news, commercials. References. Currently employed. Young married announcer with training and Wanted: First class experienced newsman Cooperative. Dependable. Box 764R, BROAD- off- camera tv experience seeking diversified for downstate Illinois station. Must be hard CASTING. staff position. Tape references. Box 871R, worker have car. Opportunity for right BROADCASTING. man. Send details to Box 427R, BROAD- Try a gal announcer. Can sell too. Tape, CASTING. resume, available. Box 825R. BROADCAST- Working 6 a.m. to 1 p.m. S. Carolina. Needs Experienced copywriter, who knows traffic ING. $80. Box 874R, BROADCASTING. for combination radio and television posi- Disc jockey. Handle all air jobs. News, staff. First phone announcer - production man 6 tion. Small mountain states radio and tele- years, vision station -CBS, NBC, ABC. 514 day Permanent. Anywhere. Box 826R. BROAD- week. Close to country's best outdoor re- CASTING. 8768, BROADCASTING. creation facilities including skiing, water Now's the skiing, hunting and fishing. Prefer young Disc jockey for night shift. College trained. time! Negro announcer -dj, 4V woman with copy experience with format College and commercial experience. Seeking years NYC experience. Any sizeable market radio. Write Box 727R, BROADCASTING first full -time radio position. Box 827R, and best offer will be considered. Box 878R, giving full details as to experience, charac- BROADCASTING. BROADCASTING. ter, references, and salary requirements. Professional announcer. For larger markets. 151 phone, fair announcer, experienced; pre- Excellent opportunity for experienced radio News. Music. Commercials. Competent, cre- fer Chicagoland area. Box 880R, BROAD- newsman in medium sized midwest radio -tv ative. Box 829R, BROADCASTING. CASTING. operation. Immediate opening. Write Box 865R, BROADCASTING. Experience, versatile, hard working dj an- Tops in copy. Lafemme deejay. Radio's Box BROAD- finest any time of day. Box 892R, BROAD- News editor. Excellent opportunity for nouncer. Will travel. 832R, CASTING. qualified man. KBRZ, Freeport, Texas. CASTING. RADIO Announcer -dj, experienced. Good voice, nouncer-di,dj, simmediately,t g ns and commercials, friendly personality; adult music. Available Married, 27, college, wish to locate in Flor- immediately. Box 836E, BROADCASTING, Situations Wanted -Management ida. Box 899R, BROADCASTING. Young engineer desires chance at an- Happily married experienced classical and General manager /sales manager 17 years in nouncing- prefer middle -Atlantic states. Box popular di, traffic and continuity director. radio. Strong on sales. Local retail, re- 838R, promotion -production man unique gional. Saturation plans, package deals. BROADCASTING. with Thorough knowledge ability to sell the difficult; seeks opportunity Modern programming. Announcer, single, age 22. College and pro larger market. Six years commercial ra- all phases. Highest industry references. Box dio and tv experience. Box 900R, BROAD- 343R, BROADCASTING. football experience, sports and deejay work with thorough knowledge of both. 2 years CASTING. commercial and educational air experience. Employed general manager of 5,000 watt Background in tv. Limited to college ex- Mature, married newscaster-writer with 13 full -time radio station in competitive major perience. Tape and picture available. Living years experience desires more challenging regional multi -station market precluded in Long Beach, California. Would travel. position. Currently with #1 station in top - from further promotions or ownership by 30 market. Box 903E, BROADCASTING. closed corporation, desires opportunity of Box 840R, BROADCASTING. increasing sales and profits of your station in return for respectable salary and incen- Shopping for a baseball play -by -play man? Immediate availability! Topnotch movin' dj- tive plan and preferably with option to buy Wh not do it early? Here's nine years newscaster. Versatile, stable. 12 years key part ownership from profits. Successful with major station experience, including WSAI market experience. Apt. 4, 402 Harvard, network and independent operations. Phe- and WLW -TV, Cincinnati! Interested minor Norfolk, Virginia, phone: Justice 3-0884. nomenal record in local, regional, national league territory anywhere! 34, married. sales and in creating and maintaining high Presently employed major west coast net- Announcer, 7 years experience. $150.00 mini- profits, Creative idea -man who has pro- work! Box 842R, BROADCASTING. mum. Box 3061, Norfolk 14, Virginia. duced lucrative station programs and con tests. Box 779R, BROADCASTING. Country boy salesman- announcer five years First phone plus eight years varied experi- experience same station. Sober, married, ence announcing, news, sales management, Successful five station market manager, 35 three kids. I'll do your morning show (coun- writing. Married, years old desires to leave ulcers behind and try and pop music) start at $60 guarantee children. Want onibl ith future. move to small (15- 25,000) single market -draw or 15%. We'll make money. Locate Prefer southwest. Post Office Box 5122, station. 214 years management experience. anywhere. Prefer southeast. Box 844R, Santa Barbara, California. exceptionally fine salesman, 10 years all phases radio. Present employers will pro- BROADCASTING. vide best references. Salary plus profit in- Staff announcer job anywhere. Willing to centive and /or stock payment. Will travel Experienced sportscaster wants baseball, work hard. Had own show. Call after 4 p.m. for personal interview. Box 848R, BROAD- football, basketball situation. Available mid - John Burns, CO 1- 2309, 5447 W. Potomac CASTING. March. 5 years in radio -tv, plenty play -by- Ave., Chicago 52. play. Box 851R, BROADCASTING. Ziv -TV trained account executive, former Broadcasting school graduate desires staff sales manager, raising sights to general Matured British colored. School graduate announcing and selling position. Voice espe- manager, radio, television. Leader, not fol- news and dj. Reliable. Available immediate- cially good for teen -age audience. Tape and lower. College, family, reasonably ethical. ly. Midwest or California preferred. Box data available upon request. Larry Craig, Box 860R, BROADCASTING. 852R. BROADCASTING. 457 South Main, Crown Point, Indiana.

BROADCASTING, January 18, 1960 123 Situations Wanted- (Coned) Situations Wanted -(Cont'd) Help Wanted- (Cont'd> Announcers Production -Programming, Others Announcers Not a title tickler. Honest, trusted. Not Wanted: A good announcer capable of sell- Announcer -di, veteran, age 23. Graduate desperate. Not looking for work or a job. ing on television and working in small op- radio school. 1 year experience. Reliable, Hours not important. Happy creating con- eration with chance for advancement. Do about to marry. Desires to settle down with stantly in broadcasting. Now doing this for not want any floaters nor anyone not in- good organization. Excellent references. great employer at great income. Produc- terested in night shifts. Some radio also in- Ralph Gutierrez, 1608 Monroe Street, N.W., tion-program, air personality, newsman- volved. Contact Bill Carter, Program Direc- Washington, D.C. camera. West coast -Pacific northwest. If you tor, KTRE- TV -AM, Lufkin, Texas. understand, Box 839R, BROADCASTING. Experienced di. Fast -paced, smooth. Prefers Announcer and announcer /director for mid - Hawaii, midwest, or west coast. Jack Ken- Outstanding radio -tv newscaster, extensive west tv station. TV experience desirable but nedy, Murfreesboro, Tenn. TIN 3 -4957. experience, especially operations, program- not necessary for announcer. Positions open ming, news, seeking 'challenge' with fu- immediately. Send full details including Young vet. Professionally trained. Will work ture. Highest recommendations- integrity- tape and picture to: J.W. Kelln, Post Office bard Bob Lee, °o Midwestern Broadcasting ability. Box 847E, BROADCASTING. Box 470, Rockford, Illinois. School. 228 S. Wabash, Chicago 4. , Program director- operations manager avail- Technical Announcer- operator, mature voice. Limited able mid- Atlantic or northeast adult station experience, will travel anywhere. Tape, Imaginative programming accented with Tired of the old "rat race "? If so, we have resume photo on request. Bill Molnar, 226 timely ublic affairs. Shirtsleeves manage- the answer. TV engineers needed for elec- Vine Street, Park Ridge, Illinois. ment of creative and clerical office. Married, tronic product design and packaging; ex- children. Starting minimum $6500. Box 861E, perienced in sweep, video and pulse work. College grad. Chicago experience in fin and BROADCASTING. Progressive company in southern California. in booth tv. Formerly morning man" on Box 882R, BROADCASTING. Wisconsin 250 watt station. Will give up Eight years experience, assistant program $14,000 sales job for decent opportunity in director, news, announcing. Married -two Transmitter engineer. Mountain top station radio or tv. Jack Stevens, 4644 W. Jackson children, solid citizen. Desire established New England area. High power vhf. Radio - Blvd., Chicago 44, Illinois. station, medium market in far west; good required. Box 893E, BROAD- schools and community. Box 864R, BROAD- CÁSppTÌNG.first Announcer, single, ambitious, strong on all CASTING. phases. Graduate midwestern broadcasting TV studio engineer. Florida station wants school. D. Thompson, 3422 Brentwood Dr., Radio copy girl has ten years varied expe- experienced man for maintenance. Good Flint, Michigan. CE 3 -8505. rience to offer you. Some traffic assist, air opportunity for right man. Send resume of work, tv writing. What have you to offer experience, salary expected, and snapshot. Young, ambitious announcer, willing to her? Box 873R, BROADCASTING. Box 896R, BROADCASTING. travel, good background in music. Carl Tu tera, 8754 Oketo, Niles 48, Illinois. Somewhere in the south there must be an Expanding operation requires additional en- adult good music station that offers more gineers with 1st phone and tv studio and /or Experienced. 28 year old 1st phone combo challenge and advancement than spinning transmitter experience. Send full details of man desires permanent di position south- records and talking for a young man who past experience, training and references to western states. Available immediately. Ken is tired of working for peasant wages. If Chief Engineer, KOAT-TV, Albuquerque, Weiss, 5800 Sunset, Hollywood, California, you're I'm at Box 879R, BROAD- New Mexico. Hollywood 9 -3181. CASTING.there, Immediate opening for first phone engineer. Top -level creative man available to head Union scale and employee benefits. Experi- Technical programming. Seven years in major market: ence not necessary. Contact Asst. Chief En- Well experienced all phases, formats. Best gineer, Al Petzke, WTVO, Rockford. Illinois. Chief engineer: One year recent experience references. Prefer south. Box 891E, BROAD- as chief engineer at one kw four tower di- CASTING. Wanted: TV experienced technician -engi- rectional. Three years uhf, licensed ama- neers. First class FCC license required. teur, and a total of ten years experience Program director with new, different pro- Large market tv operation- studio, control, in electronics. Box 833R, BROADCASTING. gramming, no rock. $150.00 minimum. Box maintenance, transmitter work. Give age, 3061, Norfolk 14, Virginia. experience, qualifications. Station WVUE 1st phone -announcer; top references; prefer TV, 1418 Cleveland Ave., New Orleans, La. Wisconsin. Box 841R, BROADCASTING. TELEVISION TV studio engineers for design, test, and Engineer, interested in permanent respon- field engineering. Rapidly expanding pro- sible broadcast position with radio or tv Help Wanted-Sales gressive company. All benefits, plus rapid station. Three years studio and transmitter vhf in advancement for qualified engineers. Foto- experience plus five years in electronics. Sales manager for small 3 network Video Laboratories, Inc. CE. 9 -6100, Cedar Can supervise and handle maintenance but Rocky Mountain area. Good salary plus Grove, New Jersey. no announcing. Good character references. commissions. To supervise 2 or 3 salesmen. Box 867R, Must be experienced. Station management BROADCASTING. potential. Send full information. Box 715E, Production- Programming, Others First hone engineer, five years broadcast- BROADCASTING. ing, Experienced copywriter, who knows traffic directional and chief experience. An- Salesman opportunity for good income and for combination radio and television posi- nouncing secondary. Phone 6295, Hannibal, tion. Small Missouri. Or write Box 887R, BROADCAST- stable association in single station 3 network mountain states radio and tele- ING. television market. If you are creative sales - vision station -CBS, NBC ABC. 5i5 day wise and like selling you must do well in week. Close to country's best outdoor re- Wyoming's 1st market. Salary and com- creation facilities including skiing, water Production -Programming, Others missions offer potentials worth investigating. skiing, hunting and fishing. Prefer young Contact Bob Berger. KTWO -TV, Casper, woman with copy experience with format radio. Write Box 727R, BROADCASTING Hard-working young pro, currently assisting Wyoming. giving full details pd. Prestige powerhouse in million market. Experienced broadcast time salesman for as to experience, charac- Want programming authority Salary ter, references, and salary requirements. quality operation with modern Indiana vhf television CB$ affiliate. ures In good market. Five fig- open. Contact George A. Foulkes, WTHI -TV, Wanted - Producer -director: Experienced only. Box 830E, BROADCASTING. Terre Haute. with proven writing ability, for creative service coordinator-hub of creative tv divisions: directing, continuity, art, photo, talent. Attractive starting salary. VHF in southeastern capital city. Send resume, Box ACCOUNT EXECUTIVE 819R, BROADCASTING. Newswriter, for 50 kw eastern clear channel station who wants to work for one of WWCA Gary, and WLOI LaPorte, Indiana, again expanding sales the nation's top stations, under experienced department. news editor. Pay according to experience We need another experienced account executive in our present 7 sales and ability. Send full information, including -man education, experience, salary requirements organization capable of earning a 5 -figure income and recent photo to Box 881E, BROAD- in '60. 15% with guaranteed first CASTING. six months' income and billing . . . hospitalization, group life insurance and TELEVISION employee profit -sharing trust. Top promotion and merchandising department Situations Wanted -Management and 40- member staff to back up sales. 3 county area greatest expansion and poten- General manager available for television tial in the country. Both stations top Pulse and Nielsen. Personal interview neces- station. Known and respected in industry and by agencies coast to coast. Excellent sary after study of your resume. background and record as businessman, manager. national sales manager. Confi- dential replies respected. Box 775E , BROAD- Write: Mr. Dee O. Coe, President, CASTING. From page boy thru promotion, sales and management. 20 years broadcasting experi- WWCA ence. For the past five years have managed successful tv stations in two highly com- Hotel Gary, Gary, Indiana. petitive major markets. Took both out of the red. Station sold Available in about 30 days. Can travel for interview. Box 884R, BROADCASTING.

124 BROADCASTING, January 18, 1960 Situations Wanted- (Cont'd) FOR SALE INSTRUCTIONS -(Conta ) Equipment- Highly effective review for FCC phone Management (Cont'd) exams. Very inexpensive. Free literature. 550 foot Blaw Knox self -supporting H -21 Write, "Instruction Unlimited ", Box 10634, General manager or sales manager-Integri- tower. Designed for fm and tv antennas. Jackson 9, Miss. ty, imagination and ingenuity . experi- Dismantled, ready to ship. $15,000. Box ence in top level management both radio 875R, BROADCASTING. FCC license in six weeks. Next class March and television . know how to organize 14th. Reservations required. This is the Can- and administer all phases of operation, net- Rust R1 -108 remote control complete for do school. Pathfinder, 510 16th St., Oakland, work, sales, programming and personnel. Collins 20v transmitter. Extension meters California. Degree plus graduate work, family, desire manuals etc. Perfect condition. $700.00. opportunity to project and progress . KMCO, Conroe, Texas. With pride we announce the opening of our with independent or group ownership sta- new broadcasting school. Twelve weeks in- tion. Write to Box 850R, BROADCASTING. Selling station; new management does not tensive, practical training in announcing, want equipment. Will take $1,000 loss on programming, etc. Brand new console, turn- Attention principals. Here's a man who Schafer Automatic Programming Program tables, and the works. Reservations only. wants to take e load off your back and Electronic Package model 60 with Schafer Elkins School of Broadcasting, 2603 Inwood make money for both you and himself in Program Preparation Package. Used Road, Dallas 35, Texas. the doing. Former member top management months; excellent condition. 3 of prestige name in broadcasting business, Scott St., Wichita Falls, Texas.IK MISCELLANEOUS now account supervisor for well -known mid western advertising agency. Has bought and 450 -foot Blaw -Knox, special type N28 tower sold millions in spot radio and television, and bottom steel section of RCA 8-section Production radio spots. No jingles, Free negotiated network affiliation contracts, de- pylon. In excellent condition. Real bargain. audition tape. M-J Productions, 2899 signed outstanding promotions both for trade Contact Hardy D. Carl, Chief Engineer, Templeton Road, Columbus, Ohio. and audience. Varied background equips WBRC -TV Birmingham, Alabama. Tele- him for station management, assistant to phone FAirfax 2 -4701. J.D. (Jim) Jones, your grandmother seri- corporation president, sales management for ously ill. (Ann) larger operation or other executive position TV antenna -G.E. 12 bay turnstile, channel calling for aggressive leadership. Young 13, type 28 H, 50 kw, styrofiex lines. Pur- RADIO (40), family man, accustomed to hard work. chaser to remove antenna from 240 foot Finest references. Write in confidence to tower. Any offer will be considered. Con- Box 886R, BROADCASTING. tact R.W. Hodgkins, Chief Engineer, WGAN- Help Wanted-Management TV, Portland, Maine. , Sales Collins 8 Bay fin antenna, tuned to 105.5 000000000000000000000000000, Regional tv sales or agency position, mid- mc/s. Sell less than half cost or will trade for 8 Bay tunable to 94.5 mc/s WGST, At- o ° dle Atlantic or south, desired by salesman, lanta, Georgia. 10 years radio -tv sales and management ex- o ° 32, o RADIO STATION MANAGER perience. Excellent follow -through. fam- Need a man with 3 arms? We don't have ily. Box 863R, BROADCASTING. one either, but we do have a good substi- 0 Dynamic executive o tute-An RCA type Bcp01 automatic turn- o wanted to Announcers table, capable of playing 120 selections - o manage well -established push button, remotely controlled. Ideal for o radio the small station. Excellent condition. Can WLW -TV -radio veteran me and di with station in one of the nation's o c be yours for $600 fob Baltimore. Contact o solid record in &w and pop. Real producer. S. E. Hawkins, Chief Engineer, WITH, 7 o Available February 15. Clay Eager, 90 Mid- o top 10 markets. o way St., London, Ohio. Call UL 2 -2127. East Lexington Street, Baltimore, Maryland. o Salary $25,000 plus attractive For sale, complete 1 kw Western Electric Technical fm transmitter. Excellent condition- $2500. o incentives. OVerland 3-6200, 3639 8th St., Riverside, o Chief or supervisor, 12 years am -fm -tv California. o o Send full details to: planning, construction, maintenance, opera- Video monitors. Closed tions. 4 years chief, 4 years supervisor ex- circuit and broadcast, Foto -Video Laboratories Inc., Cedar o Box 858R, BROADCASTING. perience. Box 817R, BROADCASTING. Grove, New Jersey. CE 9 -6100. o o TV studio technician, three years experi- Miratel tv monitors demonstration units. 0000000000oo0000000000000° ence, first phone, excellent references. New warranty 15 -17" metal cabinets $215.00 834R, BROADCASTING. each. 8 -17" veneer cabinets $185.00 each. Complete line of new units available in 8^ Sales Production-Programming, Others 14 ", 17 ", 21" and 24". Write: Miratel, Inc., 1082 Dionne St., St. Paul 13, Minn. Northwestern University graduate, tv major Microwave transmission line- Andrew % "- PHOENIX, ARIZ., OPPORTUNITY . a seeks good position with permanent ?é " "; semi flex and rigid types, ceramic . . . married, 24, veteran. Box 849R, -14' future and teflon Insulated with hardware, acces- Live in 1 of the West's fastest growing, BROADCSTING. sories and tools. New -bargain prices. Write most attractive cities -new ownership for listing. Sierra- Western Electric Cable staffing established station. Experienced major market radio tv news- Company, 1401 Middle Harbor Road, Oak- Need com- man desires opportunity with first class petent salesmen, engineers, announcers news operation In south or southwest. Box land 20, California. 877R, BROADCASTING. and writers -traffic people. Write full de- Used Towers. 10 -150' 9 -200' 8 -300'. U.S. tails on experience, salary needs. College graduate radio and tv production, Tower Co., 405 Union Trust Bldg., Peters- liberal arts degree desires position in tv burg, Va. Box 835R, BROADCASTING production with chance for advancement. 1 year experience director, camera, audio, WANTED TO BUY announcer. Married, veteran, age 27. Will relocate. Jay Barrett, 5251 Keystone, Hous- Equipment Announcers ton, Texas. 5 kw am transmitter, not over ten years old. Must be in good condition. R. Lucia, c/o FOR SALE WHAM, Rochester 3, New York. Top rated independent in Virginia's largest Equipment INSTRUCTIONS ity! Looking for en outstanding disc jock- syy who can hold high night-time rating. For immediate sale. RCA 5 kw television F.C.C. first phone license preparation by No rock and roll! Also must have top transmitter Channel 5. RCA transmitter con- correspondence or in resident classes. commercial voice. Opportunity to progress sole with TM -5A monitor. RCA 3 Bay an- Grantham Schools are located in Hollywood, in a market of a million. Immediate open. tenna channel 5 RCA WM 12 and WM 13 Seattle, Kansas City and Washington. Write ing! Send auditions to Jerry Joiner, Pro- demodulators. RCA 10 kw Harmonica filter for our free 40 -page brochure. Grantham grem Director, WNOR, Norfolk, Virginia. (2) Channel 5, RCA 10 kw diplexer Channel School of Electronics, 3123 Gillham Road, 5. 400' Stainless guyed tower on ground. Kansas City 9, Missouri. 800' 3 %. transmission line. Sold as package or separately. Box 493R, BROADCASTING. Be prepared. First phone in 6 weeks. Guar- anteed instruction. Elkins Radio License RCA beat freq. oscillator 68 -B $175., RCA School of Atlanta. 1139 Spring St., N.W., noise and distortion meter 69 -C $175., Gates Atlanta, Georgia. ANNOUNCERS fm broadcast exciter 10 watt less power JOB OPPORTUNITIES SLIPPING BY? supply $275., (2) Motorola FMTU30 mobile Since 1946. The original course for FCC 1st N.Y.S.A.S. is the only school in the east transmitter 152 -162 me 30 watt $25. ea., phone license, 5 to 6 weeks. Reservations that offers advanced coaching EXCLU- (2) WE 633A microphones $20 ea., Rek-O- required. Enrolling now for classes starting SIVELY In announcing and operation Kut TR -12 turntable and M -12 overhead March 2, May 4, June 29, 1960. For informa- of console, from disc to tape to et's, com- mechanism with std. and 1p lead- screws tion, references and reservations write Wil- pletely ad -lib for a tight format. 10 week $125. All equipment in good operating con- liam B. Ogden, Radio Operational Engineer- course coached by New York Broadcasters. dition and no repairs are necessary. Ship- ing School, 1150 West Olive Avenue, Bur- Get the MODERN SOUND. KNOW MODERN in price. Box 807R, BROAD- bank, California. RADIO. CAgTincl.. Let us analyze your present audition tape. FCC first phone license in six weeks. Guar- For an appointment call MR. KEITH at Building a stereo console? Tremendous sav- anteed instruction by master teacher. G.I. SU 7.6938. ings on new Daven Tanden Attenuators approved. Request brochure. Elkins Radio Dual BALQ- 255 -G. Immediate Delivery. Box License School, 2603 Inwood Road, Dallas, NEW YORK SCHOOL OF ANNOUNCING Si SPEECH 855R, BROADCASTING. Texas. 160 West 73rd Street New York 23, N.Y.

BROADCASTING, January 18, 1960 125 Help Wanted- (Cont'd) STATIONS FOR SALE

Production- Programming, Others III. Single 500w 95M terms REGIONAL DAYTIMER Ala. Single 500w 58M terms f --f *'4 see 94 f!f f{ Va. Single 1kw-D 50M terms 1000 watts Calif. Single 250w 65M terms i WANTED -A RADIO MAN Minn. Single 1kw -D 105M terms If you want to get back into real radio ... i Wonderful Florida Market Ky. Single 1kw-D 100M terms iSmall station radio ... To program and air Calif. Single 250w 68M terms good music on a station that plays no rock Principals only -No Brokers Fla. Small 1kw -D 90M terms To be a part of a and roll or hillbilly t 250w terms t small and select staff of experienced radio t Fla. Small 50M men who have found the "Brass Ring" of $92,000.00 Fla. Small 250w 48M terms living and relaxing in the Florida sun while Fla. Small 250w 85M terms making good radio pay . . . Then contact 10% less for cash N.Y. Medium 1kw-D 150M terms me. I want o program director who knows La. Medium 1kw 150M terms music and can announce. He must be settled Miss. Medium 1kw -D 75M terms and mature No long hairs, disc jockeys ... Must sell. Ga. Metro 5kw 200M terms ' or young hot shots need apply. The pay is t small station, but you'll get it every week Ala. Metro 1kw-D 175M terms Nwith assurance of job permanency and Box 821R, BROADCASTING N.C. Metro 500w 170M terms steady solid growth. If you think you can Fla. Large 250w 175M terms make this "Brass Ring ", send tope, back- tf ti Fla. Large 5kw 185M terms ground and pia to Jim Howe, Radio WIRA, t Fla. Major 250w 250M terms Fort Pierce, Florida. And Others : f,11f fASS..f fAMf fH11.4 fSNAHI y sff PAUL H. C H A P M A N COMPANY RADIO SOUTHWEST REGIONAL FULLTIMER INCORPORATED Number one rated station in market. MEDIA BROKERS Growth excess of $200,000 with excellent Atlanta owner earnings. Priced at $325,000 with Chicago Please address: Situations Wanted -Management York 1182 W. Peachtree very good terms. New San Francisco Atlanta 9, Ga. Box 897R, BROADCASTING Available GENERAL MANAGER TV-AM 14 years TV, radio, sales and advertising i`: experience. Unusual record of accomplish - M?: THE PIONEER FIRM OF TELEVI- ments in top management. Currently gen- }: is r SION AND RADIO MANAGEMENT eral manager TV -AM combination in SW g CONSULTANTS : market. Interested in management position 2i: ROCKY MOUNTAIN AREA with growth possibilities and stock option. P: ESTABLISHED 1946 The next time I build a property I would Full time regional with history of ex- NEGOTIATIONS MANAGEMENT like to share in the profits. :" cellent earnings and cash flow. Priced APPRAISALS FINANCING Box 853R, BROADCASTING {F at slightly more than annual gross. HOWARD S. FRAZIER, INC. 4. 1736 Wisconsin Ave., N.W. $150,000 with 29% down and good Washington 7, D. C. terms to a qualified buyer. No curiosity seekers, please. Respondents must be Production -Programming, Others fully identified as to qualifications and background. NORMAN & NORMAN Box 898R, BROADCASTING INCORPORATED Brokers - Consultants - Appraisers EXECUTIVE OF GREAT INDIE Jim ex: RADIO -TELEVISION STATIONS Nation -Wid Service WANTS TOP SPOT! Experienced Broadcasters Confidential Negotiations Successful executive in our organization Security Bldg. Davenport, Iowa has all the ability necessary to manage GUNZENDORFER major market station. 20 years experi- Washington 250 watter fulltimer ence (10 as manager) provides full $69,500.00. California regional 1000 equipment to cope with the perpetual watts fulltimer. Big southern Cali- STATIONS FOR SALE battle of SALES AND RATINGS. Excel- fornia market $275,000.00. Arizona lent record- reputation and contacts in 1000 watts daytimer $70,000.00. Ore- ROCKY MOUNTAIN. Full time. NATIONAL SALES! Showmanship. Mer- gon F.M. $150,000.00. 29% down, at- Gross $2700 month. Absentee chandising! Promotion! tractive terms. owned. Priced at $50,000 with Box 242R, BROADCASTING WILT GUNZENDORFER AND 29% down. ASSOCIATES UPPER MIDWEST. Gross over Licensed Brokers -Consultants $120,000 year. Takes $50,000 as TELEVISION 8630 W. Olympic, Los Angeles, Calif. down payment. SOUTHWEST. Exclusive market. Help Wanted -Technical Full time. On market for $150,000 with 29% down. and STATION FOR SALE Technical Supervisor BY OWNER MANY OTHER FINE PROPERTIES $10,000 In a top 40 market in south. 250 watts EVERYWHERE. Midwest TV station needs supervisor with fulltme. Am going partnership and want technical know -how and background of to sell. Other stations in market doing professional achievement. Management ori- 40 M monthly. I have other stations and JACK L. STOLL & ASSOCS. ented individual capable of completing all not enough time to manage this property. tasks in a thoroughly dependable and pro- $100,000 with 29% down on bal- 6381 Hollywood Blvd. fessional manner -terms prime requisite. Excellent ance. Wire write, call Gene Newman, Los Angeles 28, Calif. working conditions and fringe benefits. WEZB, Tutwiler Hotel, Birmingham, Box 854R, BROADCASTING Alabama. HO. 4 -7279

126 BROADCASTING, January 18, 1960 Continued front page 120 FOR SALE MISCELLANEOUS WJBC -FM Bloomington, 111.-Granted cp to increase ERP to 15.3 kw. Equipment WHP -FM Harrisburg Pa.- Granted cp to increase ERP to 1.85 kw, install new ant. RADIO CONSULTANTS and make changes in ant. system; ant. 780 Successful group ownership offers ft.; remote control permitted. WEZY Cocoa, Fla. -Granted cp to replace experience in expired permit for change of facilities, etc. *WYSO (FM) Yellow Springs, Ohio USED 5000 WATT Management Granted cp to install new trans.. increase- Programming trans. power and make changes in ant. system. AM BROADCAST TRANSMITTERS Engineering WSTR Sturgis, Mich. -Granted cp to make and all phases of money changes in ant system (increase height, in- The following used 5 KW sert resistor); conditions. making operation of radio *WPRB (FM) Princeton, N.J. -Granted Transmitters have been traded - stations. mod. of cp to increase ERP to 17 kw, install in purchase of new new ant., increase ant. height to 190 ft., and on the Financing available if desired or change type trans.; remote control permit- Gates 5 KW or 10 KW models ted; waived Sec. 3.261 of rules to permit needed. Fee or percentage basis. All station to cease operations during Christmas and are offered as is, f.o.b. replies confidential. vacation period and during summer vacation period of Princeton U. Quincy, Illinois: Box 904R, BROADCASTING KELY Ely, Nev.- Granted extension of authority to sign -off at 6 p.m. for period end- RCA Model 5D, tuned to 1300 KC ing April 1. $3,995.00 KWJB -FM Globe, Ariz. -Granted authority to remain silent for period ending April RCA Model 5DX, tuned to 1150 KC 6; condition. BROADCAST PRINTING WARL -FM Arlington, Va.- Granted ex- $4,500.00 tension of authority to remain silent for 40 period ending April 6; condition. Raytheon Model RA -5A, tuned to Continuity KANA Anaconda, Mont. -Granted author- 960 KC - .... $4,950.00 Paper ity to sign -off at 6:05 p.m. on Mondays, Tues- 4per1000 days, Wednesdays, Thursdays and Sundays Western Electric Model 40581, for period ending March 31. tuned to 1350 KC $3,995.00 16# -white paper -black ink. Send WATN Watertown, N.Y. -Granted author- copy of paper you are now using with ity to remain silent for period beginning Model 5HV -1, tuned Jan. 6 and ending Mar. 1; condition. Westinghouse check. Colored paper -odd $1.00 per KWTO Springfield, Mo.-Remote control to 1460 KC 55,495.00 1000. Punching for binder $2.50 per permitted while using non -DA main 5000. trans.). Orders will be accepted on KAJI Little Rock, Ark. -Remote control FREEBERN PRESS, INC. permitted while using non -DA. first -come, first -serve basis. Broadcast Printers Action of January 5 Some available from stock, or Hudson Falls, N.Y. KQAL -FM Omaha, Neb.- Granted as signment of cp and license to Jack L. Katz within 30 to 90 days. Enterprises Inc. For further information con- Action of December 31 WFTG London, Ky.- Granted authority to tact: continue operating from 6 a.m.. sign -on, and 7:30 p.m., sign -off, pending action on Franz Cherny application for specified hours. Transmitter Sales Action of December 29 Dollar KOOK Billings, Mont. -Remote control permitted while using non -DA i2nd main GATES RADIO CO. studio location). Quincy, Illinois Telephone Baldwin 2 -8202 PETITIONS FOR RULEMAKING FILED for WATR -TV Waterbury, Conn. -Requests following changes in table of assignments: deletion of ch. 53 from Waterbury, Conn. and substitution of ch. 20 therefor; deletion of ch. 20 from Worcester, Mass. and addition MOBILE RADIO STATION of ch. 27; deletion of *ch. 27 from Hanover, Dollar N.H. and substitution of *ch. 20 therefor; FOR SALE and deletion of ch. 27 at Stamford, Conn. Beautiful 35 ft. Mobile Radio -TV station. and addition of ch. 55. Further requests is- Studio has plexiglass floor to ceiling win- suance of orders to WEDH WSTF and dows, a completely equipped control room, WATR -TV to show cause why their author- studio, lounge with refrigerator, broadcast izations should not be modified so as to ef- deck with Hi -Fi P.A., air conditioning plant you can't fect above changes. Ann. Jan. 8. and furnace. Ideal for special events. Ready Kahn Research Laboratories Inc., Free- for immediate operation. Write or call Jim port, New York -Request amendment of Mills Productions, 142 E. Ontario St., Chi- rules so as to permit standard broadcast cago, III., WHitehall 4 -3797. stations to operate with compatible single - sideband system of modulation. Ann. Jan. 8. beat a WANTED TO BUY on sale Stations FCC report Annual 25th report of FCC can be purchased from Superintendent of classified ad Documents, Government Printing Of- fice, Washington 25, D.C., for 65 cents I WANT TO BUY copy. Commission does not stock copies for public distribution. New Jersey man looking for station Because of its silver anniversary - or CP in small market in N.Y. nature, Commission's 1959 annual re- State -Conn. area. Rigid confidence. in getting port includes historical background with comparisont of nits lworkworkload today and quarter of a century ago. Box 831R, BROADCASTING It also discusses current litigation and legislation, reviews television's problems and steps in dealing with them, and explains Commission's re- -flight lationship to broadcast programming. top Specific chapters cover "History of Radio Stations Wanted Regulation ", Commission ", "Litiga- tion and Legislation ", "National De- Successful group ownership with ex- fense", "Broadcast Services ", "Safety cellent financial references interested and Special Radio Services ", "Com- mon Carrier Services", "Field Engi- in acquiring additional radio prop- i neering and Monitoring ", "Research erties. All replies confidential. No personnel and Laboratory ", "Frequency Alloca- brokers. tion and Use", and appendix contains "Electrical Communication Mile- Box 846R, BROADCASTING stones" and "FCC Log Highlights'.

BROADCASTING, January 18, 1960 (FOR THE RECORD) 127 PROGRAM THESE MARCH OF DIMES FEATURE FILMS IN JANUARY The biggest and broadest health program ever undertaken by a voluntary health organization has just begun. It is the New MARCH OF DIMES. There's still much to be done in treating and rehabilitating polio victims. But, in addition, the New MARCH OF DIMES now takes on two crucial new challenges: arthritis- affecting 11 million Americans - and crippling birth defects- America's biggest unmet childhood medical problem. Won't you help by bringing these vital New MARCH OF DIMES messages to all Amer- icans during January? TWO GREAT NEW STAR- STUDDED FEATURE FILMS...

MAURICE CHEVALIER ZSA ZSA GABOR "KING" COLE CHARLIE WEAVER SHIRLEY MACLAINE JIMMY DURANTE

"HOLLYWOOD MARCH" Sixty minutes of first -rate entertainment (can easily Dorothy Kirsten Bobby Darin Jack Lemmon Zsa be split in half), hosted by Eddie Albert, featuring: Zsa Gabor Shirley MacLaine Larry Sherry and Jimmy Durante Maurice Chevalier Nat "King" Don Drysdale of the Los Angeles Dodgers Charlie Cole Fred MacMurray Ann B. Davis Weaver Flanders and Swann Basil O'Connor. "MOTHERS' MARCH SPECIAL" A top -notch half hour, hosted by Eddie Albert, featur- Gail Davis Barbara Billingsley Coleen Gray ing: Janet Leigh Tony Curtis Jeanne Cagney Esther Williams Charlie Weaver Kathryn Grant Gale Gordan June Lockhart Maurice Chevalier Rex Allen Helen Hayes. 1960 MARCH OF DIMES THE NATIONAL FOUNDATION, FRANKLIN D. ROOSEVELT, FOUNDER PAUL A. WAGNER, DIRECTOR, PUBLIC INFORMATION DEPARTMENT 800 SECOND AVENUE, NEW YORK 17, N. Y. OXFORD 7 -7700

128 BROADCASTING, January 18, 1960 OUR RESPECTS TO...

George Irving Long Jr.

The most important decision ever the first production quantities of these of the three-day meeting. Today, nearly made by George Irving Long Jr. was recorders and helped finance the firm 600 Ampex tv recorders are in use by to accept a friend's invitation to spend initially by making advance payments networks, stations and independent pro- a Saturday afternoon listening to re- with his orders," Mr. Long says. "Then gram producers at home and abroad. corded music. Another member of the we came along." "I'll always carry with me one bit of listening group that day was Margaret Sees Potentials Ayala Associates saw advice from my father," Mr. Long re- Ellen Culver who, two years later, on the possibilities for great potentials in calls. " `No matter what your life's work Nov. 11, 1937, became Mrs. Long. And the small company's product. "But even may be, make sure you make a con- today, as president of Ampex Corp., in our dreams we didn't visualize the tribution,' he said." Mr. Long guides the destiny of the magnitude of the developments nor the His association with the broadcasting largest manufacturer of professional swiftness with which they would come," industry, through the products devel- tape recording equipment in the world. he admits today. oped by Ampex, provides him with the Making decisions early and following Mr. Long's role in Ayala was in addi- satisfaction of a personal contribution. through swiftly is no novelty to George tion to his work at the bank, where he "At the present time, I believe the Long. In the best Iowa tradition of had advanced to an assistant vice presi- greatest contribution that Ampex can moving to California to end one's days, dency before he resigned in 1950 to make to the broadcasting industry is the he made the trip at the age of seven become treasurer of Ampex. There were continued technological developments months, leaving Cherokee, Iowa, where then about 35 people on the payroll. in our equipment that will enable broad- he was born Sept. 13, 1907, for San Annual sales totaled $350,000. casters to provide entertainment, educa- Jose, Calif., where his father, a Pres- At Ampex, Mr. Long successively tion and information on a wider scale byterian minister, had been called. became vice president and general man- and with ever higher quality," Mr. Twenty -two years later, following ager, executive vice president and, on Long says. graduation from Stanford U. where he March 1, 1955, president of the cor- Single Standard "For broadcasters had majored in economics, pumped gas poration. The company's headquarters and their clients to realize the full po- and house-managed his fraternity moved two miles south to Redwood tentials of tape, it is essential that one (Kappa Alpha), George made another City. New plants were added at Sunny- standard be maintained. decision. He was saying goodbye to his vale, Calif., and, with the acquisition of "Soon after the development of the college pal. Joseph R. McMicking, who Orr Industries, magnetic tape manu- Ampex television recorder, we saw the was heading for the Philippines, while facturer, at Opelika, Ala., Ampex em- necessity for standardization. That is George stayed in San Francisco where ployment now exceeds 4,500. For the why we established the cross -licensing he had landed a job as a securities ana- current fiscal year, ending April 30, Mr. of patents rather than taking the nar- lyst for the Wells Fargo Bank. His de- Long predicts gross sales of $60 million. row viewpoint of letting other manu- cision, in which Joe heartily concurred, Vtr Forges Ahead A little more facturers try to develop their own sys- was that some day they would be part- than a year after Mr. Long became tems." ners in some sort of business venture. president of Ampex, at the NAB con- Mr. Long and his wife live in Wood- Ayala Finds Ampex That was in vention in 1956, the company intro- side, about 10 minutes' drive from his 1930. During World War II, Mr. Mc- duced the Videotape television recorder office in the Ampex executive suite. Micking passed through San Francisco to the broadcasting industry, wrote or- Their son Kenneth, 15, is a high school frequently and when the war was over ders for $4 million worth before the end sophomore. Daughter Katharine, 18, the pair, along with Joe's brother Henry attends the U. of Colorado. McMicking. set up the investment firm For a change of pace from his busy of Ayala Associates. "Our purpose was office routine, George Long prefers to to seek out concerns which needed man- saddle up one of his horses and ride agement assistance and additional capi- through the rolling hills of the Wood- tal," Mr. Long says, adding that one side area. He also plays golf and gets of the first companies to attract Ayala's in a little fishing when time permits. attention was Ampex, a small elec- Under Mr. Long's direction, Ampex tronics firm in San Carlos, about 17 established a profit- sharing plan for em- miles down the Peninsula from San ployes. He is a director of the Council Francisco. of Profit Sharing Industries, a director Founded by Alexander M. Poniatoff of the Children's Health Council of (now chairman of the board), the firm Palo Alto, a former member of the employed a handful of electronics en- board of the Western Electronic Manu- gineers working to develop the finest facturers' Assn. and a member of the equipment for recording and playing General Management Division's West back sound on magnetic tape. In 1947 Coast Planning Council of the Ameri- the company demonstrated the first can Management Association. magnetic tape recorder of acceptable "I still like to listen to good music professional quality for radio broad- on Saturday afternoons, too," he adds, casting and the commercial recording with a twinkle in his eyes. "On an Am- industry. AN-rnEN' LONG pex stereophonic tape system, of "At the time, Bing Crosby purchased He joined the client course."

BROADCASTING, January 18, 1960 129 EDITORIALS The man Doerfer lishing concept of selling. ABC-TV probably has come closest, if you except the so- called participation programs N these disturbed times broadcasters should be thankful already on the air. It is ABC -TV's plan to block out nightly I for one stroke of good fortune, for which they were in periods of, say, a half-hour or so, varying from night to no wise responsible. night, and offer them as advertising carriers in what seems That is the presence on the FCC of its chairman, John to be essentially a nighttime application of its "Operation C. Doerfer. Daybreak" technique of daytime selling. CBS -TV is said to Mr. Doerfer came to Washington in 1953 to become have a publishing concept on a long list of things to be chairman of the Federal Power Commission. Instead Presi- considered as it goes about its announced business of as- dent Eisenhower appointed him to the FCC which needed serting mastery over its own house. bolstering. That was the first break for the public and, Thus it cannot be said that the publishing concept is in fortuitously,' for the broadcaster. Because he had been fact a question that is up for immediate decision -as some chairman of the Wisconsin Public Service Commission, agency executives emphasized to our editors. Some of them many broadcasters wondered whether he would approach quite frankly contended that no such concept would ever their field with the public utility -common carrier concept, come to pass and therefore would discuss it only on a as did some of his predecessors. hypothetical basis. At the other extreme, Jack Cunning- Mr. Doerfer didn't. He proved himself a lawyer old -fash- ham of Cunningham & Walsh, while not endorsing the new ioned enough to believe the Constitution means what it says; concept, thinks the whole question of advertiser influence that the Congress which wrote the Communications Act over programming and the way it is sold should be the wanted the government to keep its hands off programming, subject of an industry-wide study with public interest as and that the courts have never authorized the FCC to the principal yardstick. swerve one whit from these tenets. Certain of his colleagues, Two generalities may be drawn from this sampling. First, who look at broadcasting through blue-tinted glasses, dis- agencies -along with advertisers, who are clearly on record agree. -will resist with vigor any move that deprives their clients Nor have Mr. Doerfer's views been popular with most of sponsor- identification with specific programs. Second, politicians or those intellectual minorities who have trooped agencies probably will revolt, if necessary, against any idea before the FCC these past few weeks sounding more like that would require them to buy blind, without knowing commissars than exponents of free, competitive enterprise what programs, or what type of program, their commer- the American way. But Mr. Doerfer has never wavered in cials would be associated with. his espousal of free American institutions and hands -off Either of these attitudes may seem to make any real form programming until Congress or the courts so decree it. of the publishing concept inherently impossible, the second Mr. Doerfer, as chairman, carries an inordinately heavy even more so than the first. We are not so sure that this is load. Moreover, since last summer (which meant all during true, or that some mutually acceptable compromise, assuring the critical weeks following the Oversight Committee ex- broadcasters of control over programming and yet retaining poses) the FCC has been without the services of two sea- for advertisers the unmatched benefits of television's sales- soned and wise members -Vice Chairman Rosel H. Hyde manship, cannot be devised. and Comr. T.A.M. Craven, who were on assignment in In its purest sense, as we have said before, the publish- Geneva. Both, happily, are back in Washington and theirs ing concept merely means that the medium is operated as will be influential voices in formulating policy in the sensi- a communications organ which carries advertising, not as tive programming area -a whisper removed from censor- an advertising device which has a secondary purpose of ship. informing and entertaining. We are encouraged by cur- In a speech 10 days ago before the Federal Communi- rent signs, small as they may be at this moment, that this cations Bar Assn.'s annual banquet, Chairman Doerfer idea may in time become fact. It is good, at any rate, to spoke forthrightly of the critical questions confronting the have the advertising mind working on the problem along FCC. He abhors the thought of the FCC becoming a "Su- with the communications mind. Together, in the proper preme Board of Censors." spirit, they may find the solution sooner than otherwise In these remaining two weeks, when the nation's broad- might be expected. casters present their case -in -chief to the FCC, an impreg- nable showing must be made in defense of freedom of speech on the air. Mr. Doerfer didn't exaggerate in stating that the "future of the American system of broadcasting hangs in the balance." A mutual concern ONE of the most heartening developments to come out of the crisis -born issue of advertiser "control" in programming is that people on both sides, buyers as well as sellers, are beginning to think about it. Elsewhere in these pages we present a report, based on evaluations by leading agency executives, on the probable effect the installation of a so- called "publishing" or "spot - carrier" concept of television advertising would have on advertising agencies. The findings are not particularly clear - cut and certainly are not unanimous, but neither of these facts should be unexpected when the question, for all practical purposes, is so new. Drawn for BROADCASTING by Sid Ric Nobody in a position to do anything about it has proposed anything more than a tentative start toward a pub- "When Sea Hunt conies on, they go crazy."

130 BROADCASTING, January 18, 1960 THE PIEDMONT MARTINSVILLE INDUSTRIAL CRESCENT DANVIL'E T AIRY

REIDSVILLE

BURLINGTON WINSTON-SALEM DURHAM GREENSBORO HIGH POINT

CHAPEL HIL'. THOMASVILLE TE5VILLE RALEIGH

LEXINGTON SALISBURY/ SANFORD ' ANNAPOLIS ALBEMARLE AGG PINEHI,RST LCíiE

SPARTA NBURC

GREENVILLE

the TEXTILE industry ... creates buying power in the Piedmont Industrial Crescent!

The South's expansive textile industry is another reason why WFMY -TV

. . located in the heart of the industrial piedmont . . is the dominant

selling influence in this $3,000,000,000 market. WFMY -TV serves . . .

and sells in this heavy industrial 54- county area where 2,250,000 people live, work and buy. wfmy -t GREENSBORO, N. C. NOW IN OUR 11th YEAR OF SERVICE' SUSSCFIIE:. Represented by Harrington, Righter and Parsons. Inc. New York, Chicago, San Francisco, Atlanta, Boston, Detroit SCRANTON- WILKES -BARRE

Now fil st in Pennsylvania's third largest

market zvitli highest quarter-hour ratings.

16% more homes readied than the second station.

18% .more than the third.

Station Share of Sets -In- Use''`

WNEP -TV 35.4:

Station X 49.1

Station Y 26.3

Other

9 to ]2 Tfidúight; Srirtdäi' fhrnugh'Satü'rdni; FóririYeék

ABC CHANNEL 16 SCRANTON -WILKES -BARRE

WGR-TV, Buffalo, N.Y. KFMB -TV, San Diego, Calif. WROC -TV,. Rochester, N.Y. KERO -TV, Bakersfield, Calif. WNEP-TV, Scranton -Wil . - rre, Pa.