Be an Event Partner
SCOTTISH MOUNTAIN BIKING CONFERENCE 2014 Peebles Hydro, November 11th – 13th 2014
Join our existing conference partners: Background to Developing Mountain Biking in Scotland DMBinS project is funded by: Overview of Mountain Biking in Scotland
In 2007 the key agencies involved in mountain biking recognised that, whilst there Mountain biking in Scotland is outstanding with over 30 2002, 2003, 2004, 2005, 2008, 2010, 2012 & 2013 plus a glut were many success stories, the activity would benefit from a strategic approach to purpose built trail centres and excellent access legislation of other awards) and the Enduro World Series (EWS) which future development. which allows mountain bikers to share the same rights as had its inaugural event in the Tweed Valley in 2014, attracting Working together, and with an extensive consultation exercise, a national strategic walkers to create adventures across our beautiful small world class riders to the largest biking community in Scotland framework for sustainable mountain biking development was devised. Developing country. – it was widely praised as the best round of the EWS to be held to date! Mountain Biking in Scotland is the project that will implement the framework. With the trails available we have an opportunity to use The project, hosted by Scottish Cycling, is coordinated by the Scottish Mountain Bike mountain biking to help Scotland become a wealthier, fairer Nationally Scottish Cycling support the excellent and volunteer Development Consortium (SMBDC) whose membership consists of CTC, Cycling and healthier nation which, through our athletes, can achieve driven Scottish Cross-Country Association (SXC) and Scottish Scotland, EventScotland, Forestry Commission Scotland, Highlands & Islands success on the world stage. Downhill Association (SDA) who provide racing opportunities to over 600 participants annually. Enterprise, Scottish Cycling, Scottish Land & Estates, Scottish Natural Heritage, Indeed this opportunity is already being realised with a recent sportscotland, Visit Scotland, Wild Scotland and a representative from Highland study, commissioned by DMBinS, calculating that mountain In terms of recreational participation approximately 1.4m Council. biking is worth £49.5m per annum for visitors whose main Scots own a bike - it is a brilliant opportunity for our nation to The aim of the project is to provide a strategic approach to development, co-ordinate reason to visit is to ride & £130m for those who enjoy mountain become healthier and happier. biking as part of their stay in Scotland. activity, ensure best practice is shared and maximise the potential of mountain Scotland is a mountain biking mecca and we welcome the biking in Scotland. Contributing to this economic impact are the world class world to share our trails and experiences at our conference in events which Scotland hosts including the UCI DH World Cup November. which is held in Fort William annually (Voted UCI Best DH in For more information on the project visit: www.dmbins.com/developing/about
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Scottish Mountain Biking Scottish Mountain Biking Conference 2014 Conference 2014 Following feedback from our successful conference in 2010 we have Key Aims of Conference decided to extend the programme and clarify the aims of each day:
• To highlight Scotland’s mountain biking success stories GRAEME MCLEAN – DEVELOPING MOUNTAIN and share these with an international audience. Day 1 – Tuesday 11th November SPORT & PARTICIPATION BIKING IN SCOTLAND Update on the progress of delivering the world’s CHRIS FOGGIN – BIKE NZ first national strategic framework for sustainable mountain biking; key achievements in increasing • To hear examples of good practise from around the world Developing a community approach to development; participation and sport development. and use these to improve mountain biking in Scotland. Integrating a city-wide approach to mountain biking development; Successfully marketing mountain biking as a nation; The key ingredients in increasing WORKSHOPS participation and developing the sport of mountain Opportunities to discuss the key issues facing • Highlight the excellent mountain biking which exists in biking in New Zealand. mountain biking in Scotland. both the Scottish Borders and across Scotland. GRANT FERGUSON – SCOTTISH / BRITISH CYCLING SCOTTISH GOVERNMENT ELITE ATHLETE A representative from Scottish Government will open What were the key development milestones enroute the conference giving their perspective on mountain • Increase the Scottish Borders & Scotland’s global to competing on the world stage? How do we inspire biking’s contribution towards the nations objectives. reputation as a world class mountain bike destination. more to participate in mountain biking and more to compete at a higher level? His experiences mountain VIP DINNER biking in Scotland and how it compares globally. A dinner for key individuals attending the conference. • To ensure that DMBinS is positively associated with the LYNNE MUNRO – SCOTTISH CYCLING development of mountain biking in Scotland including Scottish Cycling’s vision for the development of the sport in Scotland. highlighting the role of the DMBinS board, the value of its partnership and the funding support of its key member Day 2 – Wednesday 12th November CHRIS BALL – ENDURO WORLD SERIES & bodies. MOUNTAIN BIKING TOURISM & LESLEY BECK – RARE MANAGEMENT ECONOMIC DEVELOPMENT (FORT WILLIAM DH WORLD CUP) Representatives from the 2 biggest events in Scotland • To clarify and communicate how a variety of HANS ‘NO WAY’ REY talk on how important the events are in creating a global platform for Scottish mountain biking and give The world’s foremost adventure rider tells of his partnerships are delivering and improving mountain their recommendations for how we can use these experiences mountain biking in Scotland and how it events to promote mountain biking in Scotland more compares globally. biking in Scotland. effectively and enhance our global reputation. How the events help inspire Scots to participate and their DARREN KINNAIRD – CRANKWORX/WHISTLER role in sport development. • To discuss the key issues facing mountain biking in BLACKCOMB Presentation on the biking developments at the GRAEME MCLEAN – DEVELOPING MOUNTAIN BIKING Scotland and examine how we are or could be tackling world’s largest bike resort. Topics include the IN SCOTLAND partnership involved in promoting a complete these issues with the help and input from the worldwide Update on the progress on delivering the worlds destination, promoting a complete brand, future of first national strategic framework for sustainable mountain biking globally, his experiences of mountain mountain biking community. mountain biking key achievements in tourism and biking in Scotland & how we compare globally. economic development.
MTB & CREATIVE ARTS • To discuss how we can deliver a co-ordinated and consistent approach to marketing and promotion across An evening featuring the finest videos, images and graphic design served by the creative talents of the Scotland whilst ensuring that local provision can target mountain biking community in Scotland. their own specific markets – for example the 7stanes CIC. Day 3 – Thursday 13th November Centre of Excellence @ Glentress, World Cup trail @ FIELD VISITS IN DIFFERENT Fort William, Commonwealth Games trail @ Cathkin LOCATIONS IN SCOTLAND Braes, Glasgow, National Outdoor Centre @ Glenmore Lodge, Aviemore, Templeton Tangle, Dundee and Suggested sites may include (TBC):
Callendar Estate, Falkirk Highlights Programme 2014
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Scottish Mountain Biking Scottish Mountain Biking Conference 2014 Conference 2014 Introduction to the Tweed Valley The Venue – Peebles Hydro
The Tweed Valley is the UK’s premiere destination and hosts Glentress is the jewel in the crown of mountain biking trail Situated about 20 miles from Edinburgh and Edinburgh Airport and double the number of mountain bike visitors per year than centres in Scotland with a network of trails for all abilities and 50 miles from Glasgow, Peebles Hydro is ideally located to host an Whistler, Canada. world class visitor centre, the Glentress Peel Centre. international conference. It is a stunning area of natural beauty with what may look like Innerleithen has hosted European downhill events and in July The food and drink served at the conference will be locally sourced and will rolling hills and green forests – it shouldn’t be taken lightly 2014 will host the British downhill championships. be a fine reflection of the quality produce available from Scotland. though - as underneath the greenery lies some of the most In 2014, Developing Mountain Biking in Scotland along with technical terrain and the ability to ride into some wild remote The Peebles Hydro is steeped in history from the first foundation stone partners Edinburgh Napier University, Scottish Enterprise, (and fantastic) terrain is incredible. which was laid in 1878. Three years and £70,000 later, Peebles Hotel Scottish Cycling and Borders College opened the Mountain Hydropathic opened its doors to excited guests and patients, keen to The area is the UK’s most active mountain biking community Bike Centre of Scotland which will be a base for riders, sample the very latest in water cures. with 6 clubs now registered with Scottish Cycling and rounds athletes, businesses, academics, agencies and the community of the Scottish Downhill Association (SDA) and Scottish Enduro to come together to learn, develop, grow and help Scottish The water came from St Ronan’s well, which is around six miles east of Series selling out in 2014. mountain biking be a world leader in its development. the hotel. Lightly salty, it flowed from the spring at a bracing 6°C. Just some of the options included peat and sulphur baths – not to mention high Annually, the area plays host to the terrific Tweedlove festival pressure jets of hot water and mustard poultices. which successfully combines elite level bike racing with For more information go to: grassroots events for all ages. But water wasn’t the only treatment on offer. The hotel also generated its own electricity, and was able to offer a frankly terrifying range of electro- In 2014 Tweedlove hosted the first UK round of the Enduro GLENTRESS & INNERLEITHEN therapy – from infra-red rays to light baths. World Series, which was an amazing success with many riders www.7stanesmountainbiking.com/Glentress--- declaring that it was the best event that the Enduro World Innerleithen We believe the atmosphere at the conference will be electric and with Series has hosted to date! a ride from the door straight into Glentress Forest - Peebles Hydro is TWEEDLOVE an ideal venue to host the Scottish Mountain Bike Conference 2014 – The area has benefited from large investment from Forestry www.tweedlove.com International Edition. Commission Scotland, Scottish Enterprise, sportscotland and European funding to create the 7stanes trail centres at MOUNTAIN BIKE CENTRE OF SCOTLAND Glentress and Innerliethen. www.dmbins.com/developing/businesses--3/mtb- centre-of-scotland-glentress
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Scottish Mountain Biking Scottish Mountain Biking Conference 2014 Conference 2014 Partnership Packages TO BE AN EVENT PARTNER - PLEASE CONTACT PROJECT MANAGER: The following packages are suggestions to the various degrees Graeme McLean at Scottish Cycling of partnership which we can engage with your brand/business, [email protected] or We are open to varying these packages to suit your brand’s 07960 271 566 objectives. PROJECT ADMINISTRATOR: We are interested in both financial based and/or value-in-kind Morven Brown at Scottish Cycling partnerships. [email protected] or 0141 554 6021
PLATINUM - Options
- Sponsor the keynote speaker(s), VIP Dinner and/or MTB & - Logo on all marketing materials (Flyer/Events Guide/ Creative Arts evening sessions of the conference. Conference Video) - Brand will feature in all press releases in build up to - Prominent placing of logo & links to your brand on conference. conference website – part of DMBinS.com - Opportunity to introduce keynote speaker and/or open - Large advertising space on the day (will quote size) the VIP dinner and/or MTB & Creative Arts Evening - 4 delegate places, including lunch presentation, - Stall – Double stand in prime location (Floor plan provided)
GOLD - Options
- Stall in prime location (Floor plan provided) - Logo & links to your brand on conference website – part of DMBinS.com - Sponsor of ‘Workshops’ (brand listed on events guide) Media Coverage - 2 delegate places, including lunch - Advertising space in all ‘Break out rooms’
The 2010 & 2012 conferences which were organised by Developing Mountain Biking in Scotland received multiple Benefits of Sponsorship media coverage including a 2 page spread in the Herald, local SILVER - Options and national press and radio coverage as well as numerous • Showcase your brand/business to the most influential articles in the British biking press. people in Scottish Mountain Biking and an estimated - Stall in good location (Floor plan provided) - Medium advertising space on the day (will quote size) 65 international delegates. The project to date has had a featured profile reach to over - Sponsor of lunch (name listed on events guide) - Logo & links to your brand on conference website – part of 10m people. • Our previous conferences have gained national press DMBinS.com coverage. - Leaflet distributed at lunchtime We will be utilising our range of partners to engage our - 2 delegate places, including lunch audience via social media through Twitter and Facebook to • The Conference will allow delegates, sponsors and promote the conference and, by association, your brand. members of the public to visit your stand. Recent smaller business workshops received national press • Broker introductions to the key individuals within BRONZE - Options coverage and featured on BBC TV & Radio Scotland. Scottish mountain biking. - Stall - Logo & links to your brand on conference website – part of We aim to increase the press coverage of the 2014 conference • Ensure that your brand is at the forefront of DMBinS.com and have a proactive communication strategy in place to Developing Mountain Biking in Scotland. - Small advertising space on the day (will quote size) ensure your brand is noticed at national and/or international - 1 delegate place, including lunch level.
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Scottish Mountain Biking Scottish Mountain Biking Conference 2014 Conference 2014