Nicolas De Tavernost Honoured at the Mip TV Fair
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week 15 / 11 April 2013 FROM CHALLENGER TO CHAMPIONS LEAGUE Nicolas de Tavernost honoured at the Mip TV fair United Kingdom Germany Hungary Luxembourg FremantleMedia Gert Zimmer on RTL Klub wins RTL Télé Lëtzebuerg in Cannes radio’s challenges “Pulitzer Memorial presents a comedy Prize” view on audience favorites week 15 / 11 April 2013 FROM CHALLENGER TO CHAMPIONS LEAGUE Nicolas de Tavernost honoured at the Mip TV fair United Kingdom Germany Hungary Luxembourg FremantleMedia Gert Zimmer on RTL Klub wins RTL Télé Lëtzebuerg in Cannes radio’s challenges “Pulitzer Memorial presents a comedy Prize” view on audience favorites Cover Nicolas de Tavernost poses with the Mip TV Médaille d’Honneur award Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW FremantleMedia’s line-up at Mip TV 2013 FremantleMedia p. 8–9 “The convergent, digitally dominated media world is a reality” RTL Radio Deutschland p. 10 RTL Klub wins “Pulitzer Memorial Prize” RTL 4 p. 11 A history of innovation Groupe M6 p.4–7 All our favourite programmes, Luxembourg-style RTL Télé Lëtzebuerg p. 12 Big Picture p.13 SHORT NEWS PEOPLE p. 14–15 p.16–18 At the 50th Mip TV fair, which took place from 8 to 11 April 2013, Nicolas de Tavernost, Chairman of the Management A HISTORY Board of Groupe M6, was awarded the very first Mip TV Médaille d’Honneur award. OF INNOVATION France – 11 April 2013 Groupe M6 Nicolas de Tavernost (left) receiving the Mip TV Médaille d’Honneur award from Paul Zilk, CEO of Reed Midem 4 The Groupe M6 boss received his accolade from “TRANSFORMING Paul Zilk, CEO of Reed Midem, the company which organises Mip TV, during the gala dinner celebrating A TELEVISION CHANNEL Mip TV’s 50th anniversary. The dinner was held on INTO SUCH A MULTI-FACED 10 April at the Carlton Hotel in Cannes and attended COMPANY DEMANDS by all the leading lights of the TV industry from TREMENDOUS around the world. DYNAMISM AND “With the inaugural Mip TV 2013 Médaille IMPECCABLE d’Honneur, we’re delighted to honour six great MANAGEMENT.” industry personalities, highly recognised in their Le Nouvel Economiste respective countries and by the international community, who have through their talent, television channel into such a multi-faceted leadership and passion, played a signifi cant role in company demands tremendous dynamism and the global television industry,” so Laurine Garaude, impeccable management,” so the magazine. Director of Reed Midem’s Television Division when the laureates were announced end of March 2013. Recently asked about his reputation for stinginess on radio station France Info, de Tavernost replied: An honoured and joyous Nicolas de Tavernost “I hate spending money unnecessarily, so when accepted the award on the night. The once labelled the company spends a euro, I always ask myself “the one channel too many” at its beginnings has whether we could have just spent 50 cent. By not only come a very long way since its launch on contrast, when spending my own money or with my 1 March 1987; it has also succeeded in family I’m pretty easy-going”. establishing its credentials among the top tier of TV operators. 2012 was yet another excellent year Stingy or not, Nicolas de Tavernost “certainly for “the little channel that’s going places”, in terms invested in the programming schedule at the right of both its ratings – M6 confi rmed its position as time” according to the journalists Marc Pellerin and France’s third channel – and fi nancial results. It François Viot, authors of the book M6 Story, la saga goes without saying that Nicolas de Tavernost, who de la chaîne en trop. And they add: “M6 has always has been involved with M6 since the very start, is known how to innovate”. Indeed, this willingness to largely behind the channel’s stellar rise. Today, break new ground was what prompted the birth of he reigns over an audiovisual powerhouse that some of the programmes that went on to seal M6’s generates revenues totalling €1.4 billion. reputation, like Capital, Zone Interdite, Loft Story, L’Amour est dans le pré and Scènes de Ménages. Clearly, the channel that posted losses for the fi rst A stickler for details, de Tavernost never hesitates to fi ve years of its existence has turned things around propose a topic to be covered or to interfere with the spectacularly, which underscores the leadership grid. Pellerin and Viot confi rm this: “He’s both all ears credentials of the boss of M6, whom the media and and incredibly hands on, a control freak. The way he sometimes even his colleagues, like to nickname sees it, when you’re in charge, anything goes. So he ‘the warrior’ or ‘the wild one’, ‘the autocrat’ or ‘the frequently intervenes in the programming grid”. buccaneer’. Previously, in 2009, de Tavernost already bagged the Le nouvel Economiste’s Nevertheless, de Tavernost likes to encourage an Manager of the Year Award, in recognition entrepreneurial mindset within the Group, as Robin of his leadership qualities. “Transforming a Leproux, Vice-Chairman of the Board and the man TWO AWARDS IN ONE DAY! On 10 April 2013, Bernard Brochand, Deputy-Mayor of Cannes, also awarded Nicolas de Tavernost the Gold Medal of the City of Cannes. The award ceremony took place at 11:30 at the city hall and was attended by Reed Midem CEO Paul Zilk. Next > 5 in charge of the group’s commercial activities and Another of the Group’s strengths resides in the development, explains: “Nicolas is mad keen on fact that it has strong brands which make it “highly initiatives and development. Whenever he is pre- popular with the French public”, Marc Pellerin sented a project that stands up to scrutiny and feels and François Viot observe. In fact they went on to that his employee is convinced of its potential and predict that “in an increasingly fragmented determined to make a success of it, he shows faith audiovisual landscape it is the historical channels in that person and immediately gives them a green with a strong identity and close ties with their light”. M6 Programming Director Bibiane Godefroid viewers that will survive, or maybe even prosper”. concurs: “I passed my degree in ‘Tavernology’. What people need to understand about his approach is Besides Nicolas de Tavernost, other recipients of the that he constantly puts his staff on the spot, initially Médaille d’Honneur at the gala dinner, included Beta saying no in order to get them to pull out all the stops Film CEO Jan Mojto, CBS Global Distribution Group to convince him to change his mind”. CEO Armando Nunez, the former ITC/Polygram and 20th Century Fox manager Armando Nunez Sr, Over the years, Groupe M6 has succeeded in Masao Takiyama from Sony Pictures Entertainment pegging back its dependence on TV advertising Japan’s Television Networks, and BskyB Managing revenue by diversifying into multiple other areas of Director Content, Sophie Turner Laing. activity. Today, the combined earnings from these diversifi cation businesses accounts for 40 per cent of the Group’s revenue, which has been crucial, especially in light of the volatility of the TV advertising market. NOT JUST A CHANNEL… but a group of 12 channels (3 free-to-air and 9 pay-TV): A general-interest channel, ranking second among viewers aged below 50 and third among viewers overall, and characterised by audacity, enthusiasm and innovation The leading free-to-air DTT channel, complementing M6 with a very diverse programming schedule including music, entertainment, documentaries, series and sport The Group’s third free-to-air, DTT channel launched in December 2012 and aimed at families The Group’s channel for culture, events and debate, mainly targeting higher socio-professional groups A pay-TV channel aimed at female viewers Themed music channels A mini-generalist aimed at young adults A channel airing the best French and international series Exclusively dedicated to the Girondins de Bordeaux football team The first French channel completely devoted to teleshopping. Today, Groupe M6 has become a powerful multimedia group active not only in television, but also in a wide range of other businesses, including the internet, the mobile phone market, audiovisual production, the distribution of film and broadcasting rights, publishing, sports, events, gaming and music. Next > 6 NICOLAS DE TAVERNOST QUOTATIONS – A COLLECTION: “As long as I remain equally eager to look over the previous day’s viewing figures in the lift on the way up to my office in the morning and get really mad when they are mediocre, and as long my blood boils at the first bad showing in the ratings I will carry on doing what I do.” “Everyone is entitled to make mistakes. Otherwise the wheels would have come off long ago. We’ve committed plenty of errors ourselves. The trick is to do so slightly less frequently than everyone else and to take remedial action as soon as they come to light.” “I believe that a manager, a boss, is always entitled to interfere. That’s my idea of democracy.” “I had the good fortune to fail my entrance exam to France’s [elitist] National School of Administration. That has encouraged me to take risks and create openings.” “If you work in television, you shouldn’t want to think of anything else after getting home in the evening.” Paul Zilk (far left) with all the Médaille d’Honneur recipients (from left to right): Nicolas de Tavernost, Jan Mojto, Armando Nunez, Masao Takiyama, Sophie Turner Laing and Armando Nunez Sr 7 FREMANTLEMEDIA’S LINE-UP AT MIP TV 2013 FremantleMedia In Cannes, FremantleMedia is showcasing a bumper slate of hit original formats for Mip TV 2013 in the world’s most popular genres.