BUSINESS FINANCE · ACCOUNTING · MANAGEMENT · ECONOMICS MARCH 2021 EDITION 2021 MARCH

MESSAGE FROM THE DEAN WELCOME TO THE LARGEST ACADEMIC FACULTY AT HELP UNIVERSITY In the 21st century, conventional education is no longer relevant, HELP is a popular choice for students who wish to pursue applicable or adequate in the changing economic environment. business, tourism and hospitality studies not only because of its The Faculty of Business, Economics and Accounting at HELP academic excellence but also its teaching quality. We also provide University offers students an exciting and diverse learning students with a wide range of services and extracurricular experience and it also nurtures critical skills to ensure their activities aimed at building character, infusing leadership qualities The new Business Analytics and Technology success in the career world. and positive values, and taking care of their physical, mental and Innovation Centre at HELP's Subang 2 campus emotional health. Our educational philosophy is holistic and Among the valuable skills that they learn are: uncertainty comprehensive. management, teamwork, conflict resolving, effective presentation and negotiation; and entrepreneurship. We sincerely welcome you to join our programmes and achieve excellence with us. We offer the Bachelor of Business (Hons) programme which allows students to specialise in one of these seven areas: Stephen Wu Accounting, Entrepreneurship, Finance, Human Resource Management, International Business, Hospitality Management Dean, Faculty of Business, Economics and Accounting THE ANALYTICS-DRIVEN and Marketing. We also offer the Bachelor of Economics (Hons), Bachelor of Management (Hons), Bachelor of Tourism Management and Bachelor of Business Psychology and the ENTREPRENEURIAL UNIVERSITY Diploma in Business programmes. To prepare for the future, we are transforming to become the Internationally, HELP has earned further recognition for its Analytics-Driven Entrepreneurial University. Our effort is innovative efforts. In the QS Star Rating System, we were awarded The curriculum is broad-based in nature. It emphasises active recognised by MDEC which conferred on us the Premier Digital the maximum 5 Stars in 9 categories of endeavour, including learning through problem-solving and real-life case studies. Tech University Award. We also received the MDEC Recognition Online Learning and Business and Management Studies; in the QS Our accounting programme is the first Malaysian university for Certificate training in Data and Business Analytics for World University Ranking we were placed No. 1 in Asia for programme to be accredited by CPA, Australia. Furthermore, our students. Outbound Student Exchange in recognition of our achievements accounting programme is granted maximum exemptions by in placing students in top institutions worldwide and for being a professional bodies such as ACCA, ICAEW and MAICSA. To support this transformation, HELP invested RM25 million in university of choice for students from many continents. the Business Analytics and Technology Innovation Centre Our students can transfer credits to many top universities in (BATIC) which will innovate and incubate techno- ALL HELP STUDENTS During the last 33 years, Australia, UK and New Zealand, including The University of entrepreneurship. At the same time, we are investing heavily in HELP has been exploring and Queensland, University of Melbourne, Australian National re-skilling and up-skilling staff capabilities in data science and ARE ELIGIBLE experimenting with University, University of New South Wales, Macquarie University, data analytics. We are getting bigger, better, bolder in our FOR THE FREE innovative ways to evolve our University of Western Australia, University of Liverpool, innovative education investment. education philosophy, University of Bristol, Queen's University of Belfast, University of CERTIFICATE IN principles and practices. To Leeds, Cardiff University, University of Essex, University of Besides using analytics to drive our management and teaching, DATA AND BUSINESS achieve the 3 Cs (Character Otago and many others. Our business programme is the only one we are also building our research capability in analytics ANALYTICS COURSE. development, Competency in Malaysia which permits students to transfer their credits to the application. Part of the research grant from the Ministry of in leadership, and final year of The University of Queensland Business/Commerce Education and internal funding is allocated for analytics Competency in a profession), we have designed the TEA culture to programme. research. nurture the right skills and predisposition in our students. Furthermore, we have various internships and graduate training To complement the above development, we have signed up with TEA is the acronym for Thinking mind, Entrepreneurial attitude, programmes with many leading multinational companies Bloomberg to set up one of the largest Bloomberg Finance Labs Analytics skills: T is about robust thinking skills; E is about having a including General Electric, KPMG, PWC, Ernst & Young, Deloitte among private institutions in Malaysia. This resource facility problem-solving mindset; A is about the skills in applying evidence- and BDO. Hence, our graduates are preferred employees of boosts the economics, business, financial and analytics training based management using data analytics. Each of these is top companies. in our Faculty of Business, Economics and Accounting, the ELM supported by a programme of skills training and attitude Graduate School and the Faculty of Computing and Digital development, viz the Critical Thinking Skills Programme, the Technology. Entrepreneurship-Leadership-Management Programme (ELM), and the Analytics Certificate Programme. This is the core In addition, we have training and internship collaboration with education culture of HELP University as we prepare our students multinational companies such as Alibaba, Sheng Tai International to be IR 4.0 future ready. HELP'S VISION HELP'S MISSION and other techno-entrepreneurs. • To be a university with a strong culture of quality • To be a university with a strong research focus in To help people succeed and leadership that focuses on sound academic our key areas of excellence in life and to live a life of standards, continuous improvement, and the • To be a university that shares our success with the significance through talent development of students and staff stakeholders and communities we serve education • To be a university that offers a learning experience that enhances career development, lifetime values and personal fulfilment

2 3 OVERVIEW PROVEN PERFORMANCE

WHY BUSINESS AT HELP NATIONAL TOP THREE LARGEST ACADEMIC FACULTY AT CAREER READINESS AND COMPETITIVENESS HELP UNIVERSITY The curriculum is broad-based in nature; it emphasises active CPA AUSTRALIA-KPMG COMPETITION The Faculty of Business, Economics and Accounting is a learning through team-based projects and business simulations, The HELP team emerged in the Top 3 teams (not ranked) at the national comprehensive business and hospitality and tourism management using real-life case studies to enhance problem-solving skills and The HELP team emerged as one of school distinguished for the quality of its academic staff, the hands-on experience. These skills and competencies are level in the CPA AUSTRALIA-KPMG Case Competition 2018 "Student to the National Top 3. All the winning breadth and depth of its programmes, the recognition accorded strengthened through student activities such as participating in Strategist: Career Take-Off". This competition, restricted to third year final team members were offered by world-class universities, accreditation from professional bodies various local and international competitions and conferences, and semester students with a CGPA of 3.20 and above, attracted 29 teams employment at KPMG Malaysia. and its close links with the industry. It was formed in 1986 at the organising professional and social events. Many of our graduates from various universities in the country. inception of HELP in the same year. At present, it is the largest are headhunted by global employers for their analytical skills and academic faculty at HELP University with more than 2,500 resourcefulness. In the face of rapid developments in computer undergraduate students. technology, and to keep up with the times, we realise the need to transform the undergraduate business education by incorporating QUALIFIED AND REMARKABLE LECTURERS relevant subjects that ensure readiness for survival in the Digital Experienced faculty members with an excellent track record of Frontier. Our newly minted tracks for the marketing major which nurturing top achievers - 172 scholarship recipients from The include the Digital Business track and the E-Commerce track will University of Queensland to date (placed #48 in the QS World fulfil this Digital Transformation by equipping our students with Ranking 2019). 40% of our lecturers have doctoral degrees in effective skills and an efficient mindset. their specialised fields and most of our lecturers have more than 10 years of teaching experience at HELP University and Furthermore, industry and technology-based modules such as Fin substantial corporate work experience. Tech, Business Analytics, Artificial Intelligence, Block Chain, Cryptocurrency, eCommerce Start-ups, Digital Business, INDUSTRY ADVISORY BOARD Cybersecurity are embedded in the curricula thus producing analytics-driven graduates who are innovative, entrepreneurial, The IAB is established with the aim to ensure that the Business global mindedness and future skilled. programmes offered by the faculty are relevant and meet the expectations of the industry. It also strengthens the faculty’s ties with the industry. The IAB comprises senior industrialists and PROVEN PERFORMANCE professionals with both local and global exposure, who advise the Our students have won numerous scholarships from top faculty on its curriculum in the context of industry trends and universities such as UQ, Melbourne, ANU, UNSW, Macquarie, employment prospects. The panel members support the faculty’s Cardiff, Essex and many others. Furthermore, our students have activities in placing undergraduates in their internship won various competitions such as CPA Australia-KMPG Case programmes and for employment upon graduation. Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead. Challenge, EY Young Tax Professional of the Year, OSK Stock DEDICATED FACILITIES Market Challenge and many others. Our learning spaces are designed to encourage our students to collaborate. They're equipped with built-in technology and can be WORKPLACE EXPERIENCE & INTERNSHIP customised to suit different classes. The Business Analytics and We integrate work experience into our programmes thus enabling Technology Innovation Centre (BATIC) houses the largest our students to make strong connections with industry leaders Bloomberg laboratory in Malaysia, a trading room and an from EY, KPMG, Deloitte, PwC, HSBC, OCBC, L'Oréal, Unilever, Incubation hub to advance research and training in the area of GE, Accenture, BCG and many others. We have various internship financial securities trading, techno-entrepreneurship and business and graduate training programmes with many leading analytics. Our students have access to real-time global financial multinational companies. These include Affin-Hwang Asset instruments and data in Bloomberg Laboratory and Trading room Management, Fave Malaysia, AIA, KPMG, Eastin Hotel, Unisem, thus providing our students with hands-on experience on financial Ogilvy & Mather, BDO and more. Hence, our graduates are markets, products and trading activities and making HELP preferred employees of global companies. University the hub for Finance and Investment Education in the Terrell Thu Jyee Chen Jasmyn Lee Jia Min Owen Puah Ting Wei country. GATEWAY TO INTERNATIONAL UNIVERSITIES • Bachelor of Business (Accounting) • Bachelor of Business (Accounting) • Bachelor of Business (Accounting) HELP University is a gateway to many international universities, (Hons), HELP University (2019) (Hons), HELP University (2019) (Hons), HELP University (2019) RESEARCH AND DEVELOPMENT enabling students to transfer credits to top universities in • Awarded the HELP-Chong Hwa • HELP University Merit Award • Awarded the HELP-Chong Hwa Our research is founded on collaboration – including partnerships Australia and the UK, including the University of Queensland, Independent School Scholarship (2017) Independent School Scholarship with industry and government and we shall focus on Business University of Melbourne, Australian National University, (Full Scholarship) • HELP University Distinction (Full Scholarship) Analytics, Digital Business, Investment Management, Fin Tech and University of New South Wales, University of Western Australia, • Chong Hwa Independent High Award (Partial Scholarship) (2016) • Chong Hwa Independent High Accounting. Our faculty members have won various research Macquarie University, Queensland University of Technology, School, Jalan Ipoh (2015), 8 As • SMK Desa Mahkota (2015) School,KL (2015), 7 As in UEC grants including from the Ministry of Education, Malaysia. Many Cardiff University, University of the West of England, University in UEC • SMK Kepong Baru, KL (2013), 10 • Chong Hwa Independent High of them have published in international journals and some of them of Bristol, Queen's University of Belfast, University of Essex, • Chong Hwa Independent High As in SPM School,KL (2014), 7 As in SPM have been invited to be key note speaker or moderator at Bangor University, University of Leeds and University of School, Jalan Ipoh (2014), 9 As international conferences and seminars. A few of them have won Liverpool. Furthermore, HELP University is the only university in in SPM the Emerald Literati Award. Malaysia with an exclusive 2+1 credit transfer arrangement with the University of Queensland.

4 5 MULTIPLE AREAS OF PROVEN PERFORMANCE SPECIALISATION IN BUSINESS ELM Available at ELM Business School S2C Available at Subang 2 Campus

DIPLOMA IN BUSINESS ELM S2C KPT/JPS (R2/340/4/0436) (A6487) 01/25 The Diploma in Business is a two-year HELP University This programme has been structured and developed in programme that prepares students for admission into the second consultation with, and is moderated by, foreign universities to The comprehensive curriculum in year of business-related degree programmes at HELP and ensure that it is of an acceptable international standard. internationally recognised universities. It is widely accepted by The curriculum is designed to provide students with a sound the HELP University Bachelor of Australian, British and New Zealand universities as being background in accounting, finance, marketing, management and Business (Accounting) (Hons) equivalent to their first year course of studies. related business subjects. programme has provided me with a fast track to complete my ACCA Furthermore this is a fast track programme to complete a Apart from preparing students for entry into business degree bachelor degree in business at HELP University and some of its programmes, the Diploma in Business adequately prepares programme and a strong foundation overseas partner universities as students will only require about students for the job market as well. Upon completion of this towards my career development in the 3.5 years instead of 4 years to complete a bachelor degree in programme, graduates will have acquired the knowledge and investment industry. The programme business. The saving in duration to complete a bachelor degree in practical skills in business which will enhance their competency to business will enable the graduates to enter the workforce about 6 complete their assigned tasks. has taught me to think strategically and months ahead of others. strengthen my analytical skills.” KHAW CHING AI Manager, Investment Asia Capital Reinsurance Malaysia BACHELOR OF BUSINESS (ACCOUNTING) (HONS) ELM S2C (Current) KPT/JPS (R2/344/6/0235) (A10833 ) 10/24 ACCA MBA, HELP University (2015) Accounting is concerned with the measurement, reporting The curriculum has been designed to fulfill the requirements Bachelor of Business (Accounting) (First Class Hons), and evaluation of information, including computerised of professional accounting bodies like CPA Australia, ACCA, HELP University (2012) information, which assists in the management of resources in ICAEW, CIMA, MIA and many others where exemptions can HELP University President's Award Winner (2012) business entities and government organisations. be obtained. At the same time, the curriculum provides a Foundation in Arts, HELP University (2008) student with a broad-based education, thus enabling success SMK Puteri Ampang (2006) This programme prepares students to become professional in the highly competitive work environment. Furthermore, accountants. It covers theoretical and conceptual accounting top accounting professionals from the Big 4 accounting firms matters combined with the basic accounting skills needed to are invited to participate in teaching as adjunct staff. They make graduates employable. bring real-world perspectives into the classroom setting.

BACHELOR OF BUSINESS (ENTREPRENEURSHIP) (HONS) ELM KPT/JPS (R2/340/6/0388) (A10830) 10/24 Entrepreneurship creates value and contributes to all-round and critical areas that uniquely define entrepreneurship. Through progress. It is an integrated discipline that draws on knowledge a combination of academic and clinical experiences, students are and skills developed in a variety of areas. Entrepreneurial able to develop an appreciation and understanding of the endeavours are successful when students are able to identify and entrepreneurial process. Upon completion of the programme, assess opportunities, and enable action to be taken to pursue graduates will understand the motivations, behaviours, and these opportunities. strategies necessary to create, implement, and sustain new ideas and ventures. The programme’s curriculum blends the traditional components of a management education with the study of those content, skill,

BACHELOR OF BUSINESS (FINANCE) (HONS) ELM S2C KPT/JPS (R2/343/6/0121) (A5951) 10/24 Finance is concerned with the study of financial instruments, quantitative techniques and methodologies, economics and institutions, markets and systems. It involves the study of management. financial decision making under uncertainty, which has applications in many fields including banking, financial On completion of this programme, graduates will understand: consulting and planning, funds management, merchant • how corporations make financial decisions banking, stockbroking and treasury. • how individual investors select and manage their investment opportunities and portfolios This programme provides rigorous training in the theory • the intricacies of derivative securities and applications of finance. The programme involves a core in • the management of the financial services industry. mainstream finance supplemented with studies in related

6 7 BACHELOR OF BUSINESS PSYCHOLOGY (HONS) S2C MULTIPLE AREAS OF KPT/JPS (R2/340/6/0706) (A7364) 01/22 Available at ELM Business School SPECIALISATION IN BUSINESS ELM This programme is designed to provide skills in organizational and Upon completion of the programme, students will have: S2C Available at Subang 2 Campus systems management reinforced with psychological insights and • Developed an understanding of human behaviour and behavioural science. By integrating management studies with the organisational dynamics that reflect business success critical and analytical methods of psychology, it meets the needs • Gained the skills to function effectively in group and of students intending to pursue careers in personal management, organisational settings BACHELOR OF BUSINESS (HUMAN RESOURCE MANAGEMENT) (HONS) ELM training and development, human resource management and KPT/JPS (R2/340/6/0387) (A10832) 10/24 employee and customer relations. The realisation of the importance of proper human resource students to work in all areas of human resource management in management has been reflected in the hiring of people with both the public and private sectors. The programme aims to specialised skills in personnel management, compensation, labour provide a broad understanding and appreciation of organisations BACHELOR OF MANAGEMENT (HONS) ELM relations, training and management development, and the use of as well as skills in basic Human Resource Management functions. KPT/JPS (R2/345/6/0097) (A6913) 08/21 organisational development consultants. This programme will appeal to students who wish to obtain a Upon completion of the programme, graduates will be able Upon completion of the programme, graduates should be able to general education in the disciplines which underlie the theory to analyze management issues, develop critical skills for a wide This programme is designed to provide students with an in-depth help shape an organisation or business through staff planning, job and practice of management. The degree aims to cover the range of real-world business and professional situations and be knowledge of the three management functions that have analysis and design, appraisal of staff performance and analysis of a specific set of topics but also to teach logical prepared for a career in business administration and become most critical in modern organisations: personnel assessment of training needs. analysis of social and individual decision-making process. management. management, industrial relations and organisational behaviour. These emphasise both practical and conceptual skills to enable

BACHELOR OF ECONOMICS (HONS) ELM KPT/JPS (R2/314/6/0010) (A7952) 09/22 ELM S2C BACHELOR OF BUSINESS (INTERNATIONAL BUSINESS) (HONS) The Bachelor of Economics (Hons) is an excellent starting point Upon completion of the programme, graduates will have an KPT/JPS (R2/340/6/0386) (A6238) 10/24 for a career in the accounting, finance and banking professions. understanding of fundamental issues, debates and problems This programme is designed for students who wish to Upon completion of the programme, graduates will have learnt Organised in terms of modules that emphasise both theory and related to the operations of financial systems at both micro and specialise in courses that lead to a career in international interpersonal, negotiation, and leadership skills. Graduates will relevant applications, the programme offers a systematic macro levels in the context of national and global economies. business management. The programme provides a broad have also learnt how to generate global and local creative exposure to tools with which to analyse financial markets, banking They will be ready for a career in various accounting, finance and foundation in business in addition to specialised studies in strategies, as well as the skills to effectively implement them. operations, corporate financial decision making and accounting banking professions. international management and international marketing. reports.

ELM S2C BACHELOR OF BUSINESS (MARKETING) (HONS) ELM KPT/JPS (R2/342/6/0099) (A5952) 10/24 BACHELOR OF BUSINESS (HOSPITALITY MANAGEMENT) (HONS) KPT/JPS (R2/811/6/0287) (A6839) 03/26 With great competition in markets arising from deregulation, major which include Digital Business track and E-Commerce The hospitality industry encompasses diversified fields within career doors and helping managers to be more fully attuned technological change and globalisation, an understanding of track will fulfill this Digital Transformation by equipping our the service industry, including hotels, resorts, restaurants, to the culture, services and competitive aspects of the sector. marketing is becoming increasingly crucial for professionals in both students with effective skills and an efficient mindset. event planning, theme parks and others from the tourism private and public business areas. In a competitive world, graduates industry. Not only does Hospitality Management concern Hospitality Management is a vibrant and challenging career. with the ability to add value to products and services have an edge Upon completion of the programme, graduates would acquire accommodation and food and beverage services, but it also Graduates can find employment in casinos, hotels, over others. This programme is designed to provide students with a decision-making skills and be innovative in their approach in covers areas like meetings and events, gaming, entertainment restaurants, convention centres and special event sound background in business, together with an understanding of problem-solving. Furthermore, the programme develops critical and recreation, tourism services and visitor information. management companies. Hence, this programme is ideal for marketing’s role within and between organisations. thinking and communication skills so that graduates may deal people who are mobile, free-spirited and eager for new effectively with the continually changing business environment. To In such a broad-based industry, career opportunities are experiences and cultures. This major delves into international In the face of the exponential growth of computer technology, we achieve these aims, the programme integrates the development of extensive. As the hotel and hospitality industry moves hotel operations management, technological applications in realize the need to transform the undergraduate business education practical skills and knowledge, with a strong emphasis on increasingly from a skill-based to a knowledge-based industry, hospitality management and large-scale services by incorporating relevant subjects that ensure readiness for survival understanding current theories and the latest research. higher learning has become increasingly critical to opening management, as well as small business operations. in the Digital Frontier. Our newly minted new tracks for marketing

BACHELOR OF TOURISM MANAGEMENT (HONS) ELM BACHELOR OF BUSINESS ANALYTICS (HONS) S2C KPT/JPS (R2/812/6/0113) (A10692) 02/25 KPT/JPS (N/340/6/0801) (PA13819) 07/25 The programme is designed to produce graduates with an in-depth Tourism as a career offers many opportunities. It provides grasp of concepts and perspectives in the tourism industry, who employment to millions of people directly and indirectly. This HELP Bachelor of Business Analytics (Honours) programme Graduates of this programme will be able to assume a variety of are able to source, analyse and critically evaluate information on industry has an enormous scope and is growing and generating jobs aims at producing graduates who are not only knowledgeable in positions such as business analyst, operations research analyst, physical features, attractions and the impact of events on the for qualified job seekers. The industry has something to offer for the business discipline but who are also data-driven, able to market research analyst, operations analyst, quantitative environment. The programme is developed to be industry focused almost everyone and can absorb people with diverse skills. generate statistical outputs using a variety of analytical tools and analysts, project manager, digital marketing manager, so that graduates can function effectively as active professionals techniques, interpret them, and make effective managerial transportation logistics manager, and others. and are able to promote tourism at different levels – local and The hospitality and tourism industries are very people-oriented. If decisions based on the findings. worldwide. The areas of specialisation in this programme are travel, interacting with new people is what you love and you take pride in event, recreation and entertainment management. making people happy, then this could be your career choice.

8 9 PROVEN PERFORMANCE CAREER PROSPECTS* *PARTIAL LIST OF CAREER PROSPECTS

CERTIFIED PRACTISING ACCOUNTANTS (CPA) AUSTRALIA ACCOUNTING • Financial Controller • Marketing Communications Manager Students who have completed the HELP University Bachelor of Business • Chartered Certified Accountant • Investment Fund Manager • Product Manager FIRST CPA AUSTRALIA (Accounting) (Hons) programme are eligible to apply to become Associate • Chartered Management Accountant • Investor Relations Officer • Retail Manager Members of CPA Australia where they will be required to complete six • Chartered Public Finance Accountant • Risk Management Manager • Sales and Promotion Manager ACCREDITATION IN • Company Secretary • Event Manager CPA segments under the CPA Programme. On completing the six HOSPITALITY MANAGEMENT/TOURISM • Corporate Treasurer • Logistics Specialist MALAYSIA segments and the Practical Experience Requirement (which usually MANAGEMENT • Internal Auditor For a Malaysian private university's consists of three years of relevant working experience), they can advance • Catering Manager • Digital Strategy Manager • Management Consultant • Digital Marketing Analyst Accounting programme to CPA status and thereafter apply for membership of the Malaysian • Conference Organiser • Tax Adviser Institute of Accountants (MIA). • Event Coordinator BUSINESS PSYCHOLOGY • Tax Inspector • Hotel/Resort Manager • Human Resource Manager BUSINESS ANALYTICS • Restaurant Chain Area Manager • Industrial Relations Consultant • Data Business Analyst • Travel Agency Manager • Market Researcher MALAYSIAN INSTITUTE OF • Quantitative Analyst • Tour Operator • Public Policy Advisor CHARTERED SECRETARIES AND • Market Research Analyst • Training and Development Manager HUMAN RESOURCE MANAGEMENT ADMINISTRATORS (MAICSA) • Business Analysis Manager • International Business Manager The Malaysian Institute of Chartered • Compensation Specialist • Business Competency Manager • Corporate Trainer/Instructor • Activities and Program Manager Secretaries and Administrators (MAICSA) • Investment Fund Manager • Human Resource Manager MANAGEMENT grants maximum exemptions to graduates • Business Analytics Trainer/Consultant • Labour Relations Manager • Human Resource Management of the HELP University Bachelor of Business • Business Operations Manager • Personnel Consultant • Operations Management (Accounting) (Hons) degree programme • Product Manager • Staffing Specialist • Strategic Management • Operations Manager and Bachelor of Business (Finance) (Hons) • Training/Staff Development Manager • International Management • Relationship Manager degree programme. Graduates of these two • Quality Management • Human Resource Manager INTERNATIONAL BUSINESS programmes are only required to complete • Leadership the final stage of the MAICSA International • Transportation & Logistics Manager • Expert Manager CHAMPIONS IN THE CIMB ASEAN STOCK CHALLENGE • Global Market Analyst Consultant Qualifying Scheme (IQS) programme (by ECONOMICS The HELP winning team In Bangkok: (centre, left to right) Chan Kao Sem, Mooi Weng Hou ENTREPRENEURSHIP • International Business Analyst • Researchers examination) which comprises four subjects. and Chia Cheok Sun with HELP President Datuk Dr Paul Chan and CEO Datin Chan-Low • Business Consultant • Consultant • Accountancy Kam Yoke (4th and 3rd right), Dean of the HELP Faculty of Business, Economics and • Institutional Development Manager Graduates of the other HELP University • International Operations Manager • Banking and Insurance Accounting Mr Stephen Wu (2nd right), senior lecturers Mr Gooi Chee San and Mr • Entrepreneur • Regional Marketing Manager • Telecommunication Bachelor of Business in Marketing, Selvanadan Muniappan (1st and 2nd left), and Ms Liew Huey Min (right). • Intrapreneur • Trade Relationship Manager • Financial Management Entrepreneurship, Human Resource • Investment Adviser • Consultancy Management and International Business • Joint Venture Consultant MARKETING • Information Management (Hons) degree programmes are required THE ASSOCIATION OF CHARTERED THE CHARTERED FINANCIAL • Brand Manager FINANCE • Education to complete the MAICSA International CERTIFIED ACCOUNTANTS (ACCA) • Business Development Manager ANALYST® (CFA) INSTITUTE • Credit Manager • Federal, State and Local Government Qualifying Scheme (IQS) 1 & 2 which Students who have completed the HELP • Market Researcher HELP University Bachelor of Business • Financial Analyst comprises eight subjects. University Bachelor of Business (Finance) (Hons) degree programme has (Accounting) (Hons) degree programme been accepted into the CFA Institute are eligible for nine exemptions out of 13 University Recognition Programme. This MALAYSIAN INSTITUTE OF subjects from ACCA. ACCA has allowed status is granted to institutions whose ACCOUNTANTS (MIA) Students have the opportunity to join our Student Mobility Programme either HELP University’s Bachelor of Business degree programmes incorporate at least Students who have completed the HELP on a short-term or long-term basis. This programme allows students to live and (Accounting) (Hons) programme students’ 70% of the CFA Candidate Body of STUDENT University Bachelor of Business study in one of our partner universities which can enhance their international conditional exemption (CE) into the ACCA Knowledge (CBOK), which provides (Accounting) (Hons) degree programme MOBILITY experience and help them develop their cross-cultural understanding of a Programme. The CE offering will allow our students with a solid grounding in the are eligible to apply to sit for the MIA foreign country. There are two different types of outbound mobility second and final year students of the CBOK and positions them well to sit for Qualifying Examination (QE) which PROGRAMME programmes: consists of four papers. Bachelor of Business (Accounting) (Hons) the CFA exams. programme to take their ACCA SUMMER OR WINTER CAMPS Upon completion of the four papers and Professional Level subjects prior to SOCIETY OF ACTUARIES (SOA) This programme is only made available to those who wish to take part in this with three to four years of relevant completion of their Bachelor's degree Students who have completed the HELP programme on a short-term basis in one of our partner universities. It typically working experience, students can apply programme. ranges from 2 to 4 weeks, where students will have the chance to mingle not for membership of MIA . The MIA’s QE is University Bachelor of Business (Hons) only with the local students but also with international students from all over the the third and final route to gain admission degree programme are eligible to apply world. into the MIA, after which they are officially FINANCIAL PLANNING ASSOCIATION for Validation by Educational Experience recognised as Chartered Accountants. OF MALAYSIA (FPAM) (VEE) credit with the Society of Actuaries Students who have completed the HELP (SOA) if they have received a score of DI2 THE LONG-TERM EXCHANGE PROGRAMME University Bachelor of Business (Finance) or better in the VEE-approved courses. This will be held during a regular semester of 16 weeks in one of our partner THE INSTITUTE OF CHARTERED (Hons) degree programme are eligible for The courses that are approved include universities where students will have full immersion in the local life as they ACCOUNTANTS IN ENGLAND AND Module 3 exemption. Students will then be QBM101 Business Statistics, ECO101 experience studying with other local students in their classes. Universities in WALES (ICAEW) required to complete Module 1, Module 2 Principles of Microeconomics, ECO102 different countries will have different intakes: Students who have completed the HELP and Module 4 in order to be awarded the Principles of Macroeconomics and FIN202 a. March-June/September-December in Korea University Bachelor of Business Certified Financial Planner (CFP). Financial Management. This will allow the b. February-June/July -November in Australia (Accounting) (Hons) degree programme students to meet part of the necessary c. Sept-Jan or Jan-June in UK are eligible for eight exemptions out of 15 requirements in acquiring the For further information on the above programme, please refer to the administration office of Faculty of Business, Economics and Accounting. subjects from ICAEW. Associateship with SOA.

10 11 ACHIEVERS PROGRAMMES AND ALUMNI HELP BUSINESS GRADUATES ARE NOW WITH DIPLOMA IN BUSINESS LEADING MULTINATIONAL COMPANIES INCLUDING PROGRAMME DETAILS ASSESSMENT ERNST & YOUNG, KPMG, DELOITTE'S, PWC, CIMB, • 2-year programme Most subjects follow the assessment pattern below: • Students are required to complete 20 academic subjects and 4 Continuous assessment - 40% MAYBANK, OCBC, DHL, TESCO AND MORE. MPU subjects Final examination - 60% • 14 weeks for full semester; 7 weeks for half semester • Fast track and overseas study trip ENTRY REQUIREMENT Crystal Gan Tze Jin Any one of the following: Assistant Manager, OCBC Bank Malaysia SUBJECTS • SPM/O-levels with at least 3 credits (including a pass in SPM BCom (Fin) (UQ) (2016) Year 1 - Academic Subjects Bahasa Melayu and Sejarah) BBus (Fin) (HELP) DIP1ACC03 Basic Accounting • Senior Middle 3 (UEC) with at least 3 Bs  HELP-UQ Scholarship Holder DIP1BUS01 Introduction to Business Administration • Equivalent qualification  Foundation in Arts (HELP) DIP1ECO03 Basic Economics SMK St Mary, KL DIP1ENG01 English 1 INTAKES DIP1ENG02 English 2 January, March#, May, August, October# Yip Chee Meng The Diploma in Business DIP1ITC03 Digital Information Technology programme has provided me Senior Associate, KPMG DIP1MAT01 Basic Business Mathematics I #  This intake is only applicable for those entering the programme with a strong foundation to do my MBA (HELP) (2018) DIP1MAT02 Basic Business Mathematics II without being granted any exemptions. Bachelor of Business (Accounting) BBus (Acc) First Class Hons DIP1SSK04 Elementary Law (HELP University) (2014) degree programme. The academic 1 faculty in the diploma and bachelor HELP University President’s For Business Psychology pathway Award Year 2 - Academic Subjects 2  For Tourism Management pathway degree programme are made up of D2ACC100 Financial Accounting high level industry professionals and Foundation in Arts (HELP) academics with active consultancy SMK Taman SEA KL D2ACC110 Accounting for Business Decisions portfolios. Their invaluable work D2ECO110 Microeconomics expertise honed from years of Ong Vincent D2ECO120 Macroeconomics experience have trained me well for Business Development D2FIN100 Introduction to Finance my current job.” Executive, Maybank D2LAW110 Business Law Diploma in Business CHAI MING TAK BBus (Fin) First Class Hons D2MGT100 Organisations & Management student Wu Yuen Theng, Koh Kang Swee Tax Associate II, Ernst & Young (HELP) (2014) D2MGT120 Introduction to Business Ethics a winner of the Hong Business Development Bachelor of Business (First Class  Foundation in Arts (HELP) D2MKT110 Marketing Principles Leong Foundation's Manager, RHB Bank Berhad Chong Hwa Independent ROAR Scholarship, has Hons) Accounting (2018) D2QBM117 Business Statistics Malaysia High School KL participated in the Diploma in Business (2016) BBus (Fin) First Class Hons Hong Leong Foundation ROAR Cultural Exchange (HELP) (2014) Choose 1 elective from the following Programme at Kuokmin Scholarship Holder (2014-2018) Hin Hua High School, Klang Han Pei Wun Tutor, UQ Business School DIP1PR01 Introduction to Public Relations University, Korea. BBus (Fin) First Class Hons D2BIP200 Diploma Internship Programme Choi Pui Mun (UQ) (2013) D2HRM100 Introduction to Human Resource Management Megan Gail Ventura Assistant Manager, BBus (Acc) (HELP) D2MGT201 Organisational Behaviour BBus (Acc & Fin) (UQ) KPMG (Singapore) Foundation in Arts (HELP D2PSY101 Introduction to Psychology 1 BBus (Marketing) (HELP) BCom (Acc & Fin) (UQ) University) D2TRM101 Introduction To Tourism and Leisure Management 2 Awarded 100% scholarship to BBus (Acc) (HELP)  SMK Convent Bukit Nanas, complete her final year at  UQ International Kuala Lumpur University of Queensland Undergraduate Scholarship 4 Compulsory MPU Subjects SMK Ketari, Bentong, Pahang (covers 100% tuition fees) MPU1 Chan Sze Ern SMK Seri Bintang Utara, KL MPU2133 Bahasa Melayu Komunikasi 1 (International students) Associate, PwC Calvin Tee Voon Sheng BCom (Fin) (UQ) (2016) MPU2163 Pengajian Malaysia 2 (Malaysian students) Phua Jing Wen SPM 10 As top scorer,  Graduate Development BBus (Fin) (Hons) (HELP) Program, Hewlett Packard MIS and Reporting (Treasury (2015) MPU2 (Choose 1) Daniel Gabriel George Enterprise Operations Department), from SMK Methodist  HELP-UQ Scholarship Holder MPU2213 Bahasa Kebangsaan A* BBus Mgmt (Marketing) OCBC Bank (M) Berhad (ACS) Sitiawan chose to (UQ) (2016) BBus (Fin) First Class Hons A-Levels (HELP University) MPU2263 Communication I SMK Seri Mutiara KL further his education in BBus (Marketing) (HELP) (HELP) (2015) * For Malaysian students without a credit in SPM Bahasa Melayu. HELP's Diploma in  UQ International Affin Hwang Scholarship Business programme. Chong Kar Mun Undergraduate Scholarship Holder MPU3 He has won 13 book (covers 100% tuition fees) Chong Hwa High School, KL Tax Associate, Ernst & Young MPU2313 Introduction to Malaysian Tourism prizes at HELP University Tax Consultants SMK Aminuddin Baki since 2016. BBus (Acc) (HELP) Lai Chee Cheng MPU4 (Choose 1) Ng Ju Ynn SMK St Mary, KL Executive, Business & MPU2412 Co-curriculum – Sports 1 External Auditor, Ernst & Corporate Banking, Young Malaysia Hong Leong Bank MPU2422 Co-curriculum – Community Service 1 BCom (Acc & Fin) (UQ)  BCom (Fin) (UQ) (2015) Wong Wei Qi MPU2432 Co-curriculum – Event Management 1 (2013) BBus (Fin) (HELP) Investment Analyst BBus (Fin) (HELP)  HELP-UQ Scholarship BBus (Fin) First Class Hons UQ International Holder (HELP) (2014) Undergraduate Scholarship Chong Hwa Independent SMK (P) Pudu, KL SMK Kepong Baru High School KL

12 13 PROGRAMMES

The HELP Diploma in BACHELOR OF BUSINESS (HONS) ACCOUNTING Business programme covers the whole spectrum of

PROGRAMME DETAILS SUBJECTS business: Accounting, Finance, • 3-year to 3-year 1 semester honours programme Year 1 - 10 compulsory subjects Economics, Management, • 32 subjects including a graduation project and internship ACC101 Financial Accounting 1 Marketing, Law, Quantitative (compulsory) ACC103 Management Accounting 1 Methods, Ethics and Human • 14 weeks for full semester; 7 weeks for half semester ECO101 Principles of Microeconomics ECO102 Principles of Macroeconomics Resource Management. The SEMINARS (CAREER SKILLS) ENG 101 English for Academic Purposes wide coverage of the Diploma Seminars covering the following areas will be conducted ITC101 Information Technology for Business curriculum has built a strong and all students are required to attend. Although these LAW101 Business Law foundation for my Bachelor's seminars do not count as credits towards graduation, all MGT101 Principles of Management HELP graduates must be trained in the following essential MKT101 Principles of Marketing degree in Accounting.” skills: QBM101 Business Statistics Kueh Wan May • Resolving Conflict KPMG Associate in Accounting and Advisory • Negotiation Year 2 & 3 - 15 compulsory subjects Outsourcing Service (current) • Interpersonal Dynamics ACC200 Accounting Information Systems Table Tennis Malaysia National Player (2015) • Team Building ACC201 Management Accounting 2 Bachelor of Business (Accounting) (Hons), HELP University (2018) ACC202 Financial Reporting Diploma In Business, HELP University (2015) ASSESSMENT ACC203 Financial Accounting 2 Chung Hua Middle School, Kuching (2008) Most subjects follow the assessment pattern below: ACC301 Management Accounting 3 Continuous assessment - 40% ACC302 Corporate Accounting Final Examination - 60% ACC303 Auditing & Assurance Services ACC304 Accounting Theory & Practice ENTRY REQUIREMENT AIP300 Accounting Internship Programme • HELP Foundation in Arts / Foundation in Science with a FIN202 Financial Management minimum CGPA score of 2.5 out of 4.0* HRM201 Managing Human Resources • HELP Diploma in Business with a minimum CGPA score of LAW201 Company Law 2.5 out of 4.0* TAX301 Taxation • 2 C+ in STPM* MGT203 Business Research • 2 A-Levels passes MGT400 Graduation Project • 5 Bs in Senior Middle 3 (UEC)** MGT300 Managing People across Cultures 5 Compulsory MPU Subjects • 5 CPU passes with a minimum average of 50% And choose 2 electives from any Year 2 or Year 3 subjects MGT302 Change Management MPU1 (Choose 2) • University Aggregate of 50% or ATAR score of at least MGT303 Corporate Policy & Strategy MPU3113 Hubungan Etnik (Malaysian students) 50% for various Australian Matriculation Programmes Electives (partial list) MGT304 Strategic International Business Management MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian • Equivalent qualification ACC291 Islamic Bank Management MGT305 Business Ethics & Social Responsibility students) ACC305 Corporate Governance MGT309 Project Management MPU3143 Bahasa Melayu Komunikasi 2 (International ENGLISH REQUIREMENT ACC312 Reporting Framework & Accounting Practice MGT312 E-Commerce Strategies students) • MUET Band 2 (Malaysian students) *** or IELTS 5.5 BKG301 Comparative Banking Structure MKT206 Retail Management MPU3173 Pengajian Malaysia 3 (International students) (international students) or equivalent international English COM200 Managerial Communication MKT208 Brand Management Language qualification ECO203 International Economics MKT212 Social Media Marketing MPU2 (Choose 1) FIN203 Financial Institutions, Instruments and Markets MKT213 Mobile Marketing MPU3213 Bahasa Kebangsaan A^ * The stated qualifications must be supported with a credit in FIN204 Investment Analysis & Decision Making MKT301 Integrated Marketing Communications MPU3263 Communication & Leadership Skills Mathematics and a pass in English at SPM level. This FIN206 Introduction to Technical Analysis & Trading MKT302 Strategic Global Marketing ^ For Malaysian students without a credit in SPM Bahasa Melayu. requirement can be waived should the qualification contain FIN207 Mergers & Acquisitions MKT305 Strategic Marketing Relationship Mathematics and/or English subject(s) with equivalent/ FIN301 Corporate Finance MKT307 Environmental Marketing MPU3 higher achievement. ITC201 Principles of Web Design MKT308 B2B Marketing MPU3273 A* Gen Careers in Malaysia & Beyond ** Please refer to the Faculty of Business, Economics and ITC304 Digital Payment and Security MKT313 Digital Product Management Accounting on the Mathematics and English requirement. LAW305 International Business Law MKT314 Search Marketing MPU4 (Choose 1) *** Waived if students have completed a pre-university or LAW311 Cyberlaw & Ethics QBM201 Advanced Business Statistics MPU3412 Co-curriculum – Sport 2 diploma programme that was conducted in English. MAT201 Business Mathematics MPU3422 Co-curriculum – Community Service 2 MGT200 Small Business Management GRADUATION PROJECT MPU3432 Co-curriculum – Event Management 2 INTAKES MGT201 Organisational Behaviour All students are required to complete a graduation project in their January, March#, May, August, October# MGT202 E-Business related field under supervision. MGT204 Asian Entrepreneurship & Innovation # This intake is only applicable for those entering the MGT205 Asian Business Environment programme without being granted any exemptions. MGT209 Production & Logistics Management MGT211 E-Commerce MGT212 Business Analytics for Decision Making (strongly recommended)

14 15 PROGRAMMES

BACHELOR OF BUSINESS (HONS) FINANCE

PROGRAMME DETAILS SUBJECTS • 3-year honours programme Year 1 - 9 compulsory subjects • 31 subjects including a graduation project ACC101 Financial Accounting 1 • 14 weeks for full semester; 7 weeks for half semester ACC103 Management Accounting 1 ECO101 Principles of Microeconomics SEMINARS (CAREER SKILLS) ECO102 Principles of Macroeconomics Seminars covering the following areas will be conducted ITC101 Information Technology for Business and all students are required to attend. Although these LAW101 Business Law seminars do not count as credits towards graduation, all MGT101 Principles of Management HELP graduates must be trained in the following essential MKT101 Principles of Marketing skills: QBM101 Business Statistics • Resolving Conflict • Negotiation Year 2 & 3 - 14 compulsory subjects • Interpersonal Dynamics ACC203 Financial Accounting 2 • Team Building ECO202 Macroeconomic Analysis FIN202 Financial Management ASSESSMENT FIN203 Financial Institutions, Instruments & Markets Most subjects follow the assessment pattern below: FIN204 Investment Analysis & Decision Making Continuous assessment - 40% FIN205 Wealth Management Final Examination - 60% FIN302 Analysis of Equity & Fixed Income Investments FIN304 Global Financial Management (with usage of ENTRY REQUIREMENT Bloomberg embedded into the subject) Any one of the following: FIN305 Strategic Issues in Financial Management • HELP Foundation in Arts/Foundation in Science with a FIN306 Derivative Securities & Risk Management minimum CGPA score of 2.5 out of 4.0* FIN307 Portfolio Management (with usage of Bloomberg • HELP Diploma in Business with a minimum CGPA score of embedded into the subject) 2.5 out of 4.0* HRM201 Managing Human Resources Students using the State-of-the-art largest Bloomberg lab in Malaysia. • 2 C+ in STPM* MGT203 Business Research • 2 A-Levels passes MGT400 Graduation Project • 5 Bs in Senior Middle 3 (UEC)** MGT212 Business Analytics for Decision Making (strongly • 5 CPU passes with a minimum average of 50% And choose 3 electives from any Year 2 or Year 3 subjects (1 of GRADUATION PROJECT recommended) All students are required to complete a graduation project in their • University Aggregate of 50% or ATAR score of at least them must be a Year 3 subject) MGT300 Managing People across Cultures related field under supervision. 50% for various Australian Matriculation Programmes MGT302 Change Management • Equivalent qualification Electives (partial list) ACC201 Management Accounting 2 MGT303 Corporate Policy & Strategy 5 Compulsory MPU Subjects MGT304 Strategic International Business Management MPU1 (Choose 2) ENGLISH REQUIREMENT ACC291 Islamic Bank Management • IELTS 6.0 (international students) or equivalent ACC305 Corporate Governance MGT305 Business Ethics & Social Responsibility MPU3113 Hubungan Etnik (Malaysian students) international English Language qualification ACC312 Reporting Framework & Accounting Practice MGT309 Project Management MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian BKG301 Comparative Banking Structure MGT312 E-Commerce Strategies students) * The stated qualifications must be supported with a credit in BIP300 Business Internship Programme MKT206 Retail Management MPU3143 Bahasa Melayu Komunikasi 2 (International Mathematics and a pass in English at SPM level. This COM200 Managerial Communication MKT208 Brand Management students) requirement can be waived should the qualification contain ECO203 International Economics MKT212 Social Media Marketing MPU3173 Pengajian Malaysia 3 (International students) Mathematics and/or English subject(s) with equivalent/ FIN206 Introduction to Technical Analysis & Trading MKT213 Mobile Marketing higher achievement. FIN207 Mergers & Acquisitions MKT301 Integrated Marketing Communications MPU2 (Choose 1) ^ ** Please refer to the Faculty of Business, Economics and ITC201 Principles of Web Design MKT302 Strategic Global Marketing MPU3213 Bahasa Kebangsaan A Accounting on the Mathematics and English requirement. ITC304 Digital Payment and Security MKT305 Strategic Marketing Relationship MPU3263 Communication & Leadership Skills ^ LAW201 Company Law MKT307 Environmental Marketing For Malaysian students without a credit in SPM Bahasa Melayu. INTAKES LAW305 International Business Law MKT308 B2B Marketing January, March#, May, August, October# LAW311 Cyberlaw & Ethics MKT313 Digital Product Management MPU3 MAT201 Business Mathematics MKT314 Search Marketing MPU3273 A* Gen Careers in Malaysia & Beyond # This intake is only applicable for those entering the MGT200 Small Business Management QBM201 Advanced Business Statistics programme without being granted any exemptions. MGT201 Organisational Behaviour MPU4 (Choose 1) MGT202 E-Business MPU3412 Co-curriculum – Sport 2 MGT204 Asian Entrepreneurship & Innovation MPU3422 Co-curriculum – Community Service 2 MGT205 Asian Business Environment MPU3432 Co-curriculum – Event Management 2 MGT209 Production & Logistics Management MGT211 E-Commerce

16 17 PROGRAMMES

BACHELOR OF BUSINESS (HONS)

PROGRAMME DETAILS SUBJECTS HRM201 Managing Human Resources MGT211 E-Commerce • 3-year honours programme Year 1 - 9 compulsory subjects LAW305 International Business Law MGT212 Business Analytics for Decision Making (strongly • 31 subjects including a graduation project ACC101 Financial Accounting 1 MGT201 Organisational Behaviour recommended) • 14 weeks for full semester; 7 weeks for half semester ACC103 Management Accounting 1 MGT203 Business Research MGT300 Managing People across Cultures • Specialisations: Marketing, Entrepreneurship, International ECO101 Principles of Microeconomics MGT301 Operations Management MGT302 Change Management Business and Human Resource Management ECO102 Principles of Macroeconomics MGT303 Corporate Policy & Strategy MGT303 Corporate Policy & Strategy ITC101 Information Technology for Business MGT304 Strategic International Business Management MGT304 Strategic International Business Management SEMINARS (CAREER SKILLS) LAW101 Business Law MGT305 Business Ethics & Social Responsibility MGT305 Business Ethics & Social Responsibility Seminars covering the following areas will be conducted MGT101 Principles of Management MKT302 Strategic Global Marketing MGT309 Project Management and all students are required to attend. Although these MKT101 Principles of Marketing MGT400 Graduation Project MGT312 E-Commerce Strategies QBM101 Business Statistics MKT206 Retail Management seminars do not count as credits towards graduation, all And choose 3 electives from any Year 2 or Year 3 subjects HELP graduates must be trained in the following essential MKT208 Brand Management skills: Year 2 & 3 MKT212 Social Media Marketing Human Resource Management - 14 compulsory subjects MKT213 Mobile Marketing • Resolving Conflict Marketing - 14 compulsory subjects ECO201 Labour Economics MKT301 Integrated Marketing Communications • Negotiation FIN201 Business Finance FIN201 Business Finance MKT302 Strategic Global Marketing • Interpersonal Dynamics HRM201 Managing Human Resources HRM201 Managing Human Resources MKT305 Strategic Marketing Relationship • Team Building MKT201 Consumer Behaviour HRM202 Human Resources Development MKT307 Environmental Marketing MKT203 Distribution & Logistics Management HRM301 Human Resource Research MKT308 B2B Marketing ASSESSMENT MKT205 Sales Management HRM302 Managing Occupational Health & Safety Most subjects follow the assessment pattern below: MKT313 Digital Product Management MKT207 Product Management HRM303 Managing Strategic Human Resources Continuous assessment - 40% MKT314 Search Marketing MKT209 Digital Marketing INR201 Industrial Relations Final Examination - 60% QBM201 Advanced Business Statistics MKT301 Integrated Marketing Communications INR301 Comparative Industrial Relations MKT302 Strategic Global Marketing LAW207 Law of Employment ENTRY REQUIREMENT GRADUATION PROJECT MKT303 Marketing Research MGT302 Change Management Any one of the following: All students are required to complete a graduation project in their MKT304 Competitive Marketing Planning & Strategy MGT303 Corporate Policy & Strategy • HELP Foundation in Arts/Foundation in Science with a related field under supervision. MKT306 Services Marketing MGT305 Business Ethics & Social Responsibility minimum CGPA score of 2.0 out of 4.0 MKT311 Innovative Product Development and Management MGT400 Graduation Project • HELP Diploma in Business with a minimum CGPA score of MGT400 Graduation Project 5 Compulsory MPU Subjects 2.0 out of 4.0 And choose 3 electives from any Year 2 or Year 3 subjects MPU1 (Choose 2) • 2 Cs in STPM* And choose 3 electives from any Year 2 or Year 3 subjects*** MPU3113 Hubungan Etnik (Malaysian students) • 2 A-Levels passes *** Students have a choice of the digital marketing track, e-commerce track Electives (partial list) MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students) • 5 Bs in Senior Middle 3 (UEC) ** or the general marketing track. Please refer to the Faculty for further ACC201 Management Accounting 2 MPU3143 Bahasa Melayu Komunikasi 2 (International students) • 5 CPU passes with a minimum average of 50% information. ACC291 Islamic Bank Management MPU3173 Pengajian Malaysia 3 (International students) • University Aggregate of 50% or ATAR score of at least 50 ACC305 Corporate Governance for various Australian Matriculation Programmes Entrepreneurship - 13 compulsory subjects ACC312 Reporting Framework & Accounting Practice MPU2 (Choose 1) • Equivalent qualification FIN201 Business Finance BKG301 Comparative Banking Structure MPU3213 Bahasa Kebangsaan A^ HRM201 Managing Human Resources BIP300 Business Internship Programme MPU3263 Communication & Leadership Skills * The stated qualifications need to be supported with a pass MGT200 Small Business Management COM200 Managerial Communication ^ For Malaysian students without a credit in SPM Bahasa Melayu. in Mathematics, English, Sejarah and Bahasa Melayu at MGT203 Business Research ECO203 International Economics SPM level. MGT204 Asian Entrepreneurship & Innovation FIN203 Financial Institutions Instruments and Markets MPU3 ** Please refer to the Faculty of Business, Economics and MGT206 Introduction to Entrepreneurial Behaviour FIN204 Investment Analysis & Decision Making MPU3273 A* Gen Careers in Malaysia & Beyond Accounting on the Mathematics and English requirement. MGT207 New Venture Creation FIN206 Introduction to Technical Analysis & Trading MGT208 Franchising FIN207 Mergers & Acquisitions MPU4 (Choose 1) INTAKES MGT307 Strategic Planning for Entrepreneurs FIN301 Corporate Finance MPU3412 Co-curriculum – Sport 2 # # January, March , May, August, October MGT310 Corporate Venturing ITC201 Principles of Web Design MPU3422 Co-curriculum – Community Service 2 MGT311 Entrepreneurship Business Plan ITC304 Digital Payment and Security MPU3432 Co-curriculum – Event Management 2 # This intake is only applicable for those entering the MKT305 Strategic Marketing Relationship LAW201 Company Law programme without being granted any exemptions. MGT400 Graduation Project LAW305 International Business Law LAW311 Cyberlaw & Ethics And choose 4 electives from any Year 2 or Year 3 subjects (2 of MAT201 Business Mathematics them must be Year 3 subjects) MGT200 Small Business Management MGT201 Organisational Behaviour International Business - 14 compulsory subjects MGT202 E-Business FIN201 Business Finance MGT204 Asian Entrepreneurship & Innovation ECO203 International Economics MGT205 Asian Business Environment ECO204 International Trade MGT209 Production & Logistics Management FIN304 Global Financial Management

18 19 PROGRAMMES

BACHELOR OF BUSINESS ANALYTICS (HONOURS) BACHELOR OF BUSINESS PSYCHOLOGY (HONS)

PROGRAMME DETAILS SUBJECTS PROGRAMME DETAILS SUBJECTS MGT204 Asian Entrepreneurship and • 3-year honours programme Year 1 - 10 compulsory subjects 5 Compulsory MPU Subjects • 3-year honours programme Year 1 - 11 compulsory subjects Innovation • 31 subjects including a graduation ACC101 Financial Accounting MPU1 (Choose 2) • 31 subjects including a graduation ACC101 Financial Accounting 1 MGT212 Business Analytics for project BDA100 Introduction to Programming MPU3113 Hubungan Etnik (Malaysian project ECO101 Principles of Microeconomics Decision Making (strongly • 14 weeks for full semester; 7 weeks BIT103 Introduction to Database students) • 14 weeks for full semester; 7 weeks LAW101 Business Law recommended) for half semester System MPU3123 Tamadun Islam dan Tamadun for half semester MGT101 Principles of Management MGT300 Managing People Across ECO101 Principles of Microeconomics Asia (Malaysian students) MKT101 Principles of Marketing Cultures SEMINARS (CAREER SKILLS) ITC101 Information Technology of MPU3143 Bahasa Melayu Komunikasi 2 ASSESSMENT QBM101 Business Statistics MGT305 Business Ethics and Social Seminars covering the following Business (International students) Most subjects follow the assessment BPSY105 Introduction to Quantitative Responsibilities areas will be conducted and all LAW101 Business Law MPU3173 Pengajian Malaysia 3 pattern below: Methods MKT205 Sales Management students are required to attend. MGT101 Principles of Management (International students) Continuous assessment – 50% BPSY106 Introduction to Qualitative MKT206 Retail Management Although these seminars do not MKT101 Principles of Marketing Final examination – 50% Methods MKT301 Integrated Marketing count as credits towards graduation, QBM101 Business Statistics MPU2 (Choose 1) BPSY111 Introduction to Psychology 1 Communication all HELP graduate must be trained in QBM153 Mathematics I MPU3213 Bahasa Kebangsaan A*** ENTRY REQUIREMENT BPSY112 Introduction to Psychology 2 MKT302 Strategic Global Marketing the following essential skills: MPU3263 Communication & Leadership Any one of the following: BPSY113 Psychology of Personal and MKT305 Strategic Marketing • Resolving Conflict Year 2 & 3 - 13 compulsory subjects Skills • HELP Foundation in Arts / Academic Development Relationships • Negotiation BBA202 Business Analytics and *** For Malaysian students without a credit Foundation in Science with MKT306 Services Marketing • Interpersonal Dynamics Informations Systems in SPM Bahasa Melayu. minimum CGPA 2.0 out of 4.0* Year 2 - 6 compulsory subjects • Team Building BBA204 Descriptive Business Analytics • HELP Diploma in Business with HRM201 Managing Human Resources GRADUATION PROJECT BBA205 Predictive Business Analytics MPU3 minimum CGPA 2.0 out of 4.0* MKT201 Consumer Behaviour All students are required to complete a ASSESSMENT BDA203 Advanced Database Systems MPU3273 A* Gen Careers in Malaysia & • 2 Cs in STPM* MGT306 ResearchMethodology for graduation project in business psychology Most subjects follow the assessment MGT203 Business Research Beyond • 2 A-Levels passes Business Psychology or related areas under supervision. pattern below: MGT212 Business Analytics for Decision • 5 Bs in Senior Middle 3 (UEC)** BPSY205 Social Psychology Continuous assessment – 50% Making MPU4 (Choose 1) • 5 CPU passes with a minimum BPSY207 Human Personality 5 Compulsory MPU Subjects Final examination – 50% QBM201 Advanced Business Statistics MPU3412 Co-curriculum – Sports 2 average of 50% BPSY210 Conflict Theory & Resolution MPU1 (Choose 2) BBA301 Human Resource Analytics MPU3422 Co-curriculum – Community • University Aggregate of 50% or MPU3113 Hubungan Etnik (Malaysian ENTRY REQUIREMENT BBA303 Marketing Analytics Service 2 ATAR score of at least 50 for Year 3 - 6 compulsory subjects students) Any one of the following: BBA302 Prescriptive Business Analytics MPU3432 Co-curriculum – Event various Australian Matriculation BPSY302 Introduction to Industrial/ MPU3123 Tamadun Islam dan Tamadun • HELP Foundation in Arts / BBA304 Data Insights and Visualisations Management 2 Programmes Organisational Psychology Asia (Malaysian students) Foundation in Science with BIP301 Business Practicum • Equivalent qualification BPSY310 Cross Cultural Psychology MPU3143 Bahasa Melayu Komunikasi 2 minimum CGPA 2.0 out of 4.0* BBA400 Final Year Project BPSY314 Introduction to Economic (International students) • HELP Diploma in Business with * The stated qualifications need to Psychology MPU3173 Pengajian Malaysia 3 And choose 3 electives from any Year 2 or minimum CGPA 2.0 out of 4.0* be supported with a pass in LAW309 Psychology & Law (International students) Year 3 subjects (1 of them must be a Year 3 • 2 Cs in STPM* Mathematics, English, Sejarah and MGT302 Change Management subject) offered by Faculty of Business, • 2 D in A-Levels* Bahasa Melayu at SPM level. MGT400 Graduation Project MPU2 (Choose 1) Economics and Accounting (pre-requisites • 5 Bs in Senior Middle 3 (UEC)** ** Please refer to the Faculty of MPU3213 Bahasa Kebangsaan A*** must be met and must be of 4-credit Students are required to do 3 elective • Equivalent qualification Business, Economics and MPU3263 Communication & Leadership value) subjects from Year 2 and 3 (at least 1 Accounting on the Mathematics Skills subject from Year 3) * The stated qualifications need to and English requirement. *** For Malaysian students without a credit in Electives (partial list) be supported with a pass in SPM Bahasa Melayu. COM200 Managerial Communication Electives (partial list) Mathematics, English, Sejarah and INTAKES ITC201 Principles of Web Design BIP300 Business Internship Bahasa Melayu at SPM level. January, March#, May, August, MPU3 MGT204 Asian Entrepreneurship & Programme ** Please refer to the Faculty of October# MPU3273 A* Gen Careers in Malaysia & Innovation BPSY221 Development Psychology Business, Economics and Beyond MKT206 Retail Management BPSY222 Learning and Cognition Accounting on the Mathematics # This intake is only applicable for MKT209 Digital Marketing BPSY309 Health Psychology and English requirement. those entering the programme MPU4 (Choose 1) MGT305 Business Ethics & Social BPSY311 Psychological Testing for without being granted any MPU3412 Co-curriculum – Sports 2 Responsibility Business and Marketing INTAKES exemptions. MPU3422 Co-curriculum – Community # BBA305 Economic Analytics HRM202 Developing Human Resources January, March , May, August, Service 2 # HRM302 Managing Occupational October MPU3432 Co-curriculum – Event Health and Safety Management 2 # This intake is only applicable for HRM303 Managing Strategic Human those entering the programme Resources without being granted any INR201 Industrial Relations exemptions. LAW207 Law of Employment MGT200 Small Business Management MGT201 Organisational Behaviour

20 21 PROGRAMMES

BACHELOR OF MANAGEMENT (HONS) BACHELOR OF ECONOMICS (HONS)

PROGRAMME DETAILS SUBJECTS GRADUATION PROJECT PROGRAMME DETAILS SUBJECTS • 3-year honours programme Year 1 - 9 compulsory subjects All students are required to complete a • 3-year honours programme Year 1 - 7 compulsory subjects Choose 3 electives from the following • 31 subjects including a graduation ACC101 Financial Accounting 1 graduation project in management or • 31 subjects including an economics ACC155 Elements of Accounting & BIP300 Business Internship project ECO101 Principles of Microeconomics related areas under supervision. research project Finance I Programme • 14 weeks for full semester; 7 weeks ECO102 Principles of Macroeconomics • 14 weeks for full semester; 7 weeks ECO155 Microeconomics I ECO387 Labour Economics for half semester ITC101 Information Technology for 5 Compulsory MPU Subjects for half semester ECO157 Macroeconomics I ECO388 Economics of Industry Business MPU1 (Choose 2) ECO158 History of Economics Thought MGT305 Business Ethics & Social ASSESSMENT LAW101 Business Law MPU3113 Hubungan Etnik (Malaysian ASSESSMENT QBM153 Mathematics I Responsibility Most subjects follow the assessment MGT101 Principles of Management students) Most subjects follow the assessment QBM154 Statistics I QBM372 Further Mathematics I pattern below: MKT101 Principles of Marketing MPU3123 Tamadun Islam dan Tamadun pattern below: QBM175 Mathematics II QBM373 Further Mathematics II Continuous assessment – 50% QBM101 Business Statistics Asia (Malaysian students) Continuous assessment – 50% Final examination – 50% QBM153 Mathematics 1 MPU3143 Bahasa Melayu Komunikasi 2 Final examination – 50% Choose 2 electives from the following ECONOMICS RESEARCH PROJECT (International students) ACC177 Elements of Accounting & All students are required to complete a ENTRY REQUIREMENT Year 2 - 5 compulsory subjects MPU3173 Pengajian Malaysia 3 ENTRY REQUIREMENT Finance II research project in economics or a related Any one of the following: FIN201 Business Finance (International students) Any one of the following: ECO173 International Relations area under supervision. • HELP Foundation in Arts / HRM201 Managing Human Resources • HELP Foundation in Arts / ECO174 Human Geography Foundation in Science with a MGT201 Organisational Behaviour MPU2 (Choose 1) Foundation in Science with a MGT101 Principles of Management 5 Compulsory MPU Subjects minimum CGPA score of 2.0 out of MGT202 E-Business MPU3213 Bahasa Kebangsaan A^ minimum CGPA score of 2.0 out of QBM176 Statistics II MPU1 (Choose 2) 4.0 MGT203 Business Research MPU3263 Communication & Leadership 4.0 MPU3113 Hubungan Etnik (Malaysian • HELP Diploma in Business with a Skills • HELP Diploma in Business with a Year 2 -6 compulsory subjects students) minimum CGPA score of 2.0 out of Choose 3 electives from the following ^ For Malaysian students without a credit in minimum CGPA score of 2.0 out of ECO203 International Economics MPU3123 Tamadun Islam dan Tamadun 4.0 ACC203 Financial Accounting 2 SPM Bahasa Melayu. 4.0 ECO255 Malaysian Economy Asia (Malaysian students) • 2 Cs in STPM* ECO255 Malaysian Economy • 2 Cs in STPM* ECO256 Research Methods MPU3143 Bahasa Melayu Komunikasi 2 • 2 A-Levels passes ECO257 Regional Studies MPU3 • 2 A-Levels passes ECO260 Econometrics I (International students) • 5 Bs in Senior Middle 3 (UEC)** ECO280 Reflective Practice MPU3263 Communication & Leadership • 5 Bs in Senior Middle 3 (UEC)** ECO286 Microeconomics II MPU3173 Pengajian Malaysia 3 • 5 CPU passes with a minimum MGT209 Production & Logistics Skills • 5 CPU passes with a minimum ECO287 Macroeconomics II (International students) average of 50% Management average of 50% • University Aggregate of 50% or MGT212 Business Analytics for MPU4 (Choose 1) • University Aggregate of 50% or Choose 3 electives from the following MPU2 (Choose 1) ATAR score of at least 50 for Decision Making (strongly MPU3412 Co-curriculum – Sports 2 ATAR score of at least 50 for ECO257 Regional Studies MPU3213 Bahasa Kebangsaan A*** various Australian Matriculation recommended) MPU3422 Co-curriculum – Community various Australian Matriculation ECO258 Public Finance MPU3263 Communication & Leadership Programmes Service 2 Programmes ECO293 Advanced Principles of Skills • Equivalent qualification Year 3 - 8 compulsory subjects MPU3432 Co-curriculum – Event • Equivalent qualification Management *** For Malaysian students without a credit MGT300 Managing People across Management 2 MGT212 Business Analytics for in SPM Bahasa Melayu. * The stated qualifications need to Cultures * The stated qualifications need to Decision Making (strongly be supported with a pass in MGT301 Operations Management be supported with a pass in recommended) MPU3 Mathematics, English, Sejarah and MGT303 Corporate Policy & Strategy Mathematics, English, Sejarah and QBM276 Management Science MPU3273 A* Gen Careers in Malaysia & Bahasa Melayu at SPM level. MGT304 Strategic International Bahasa Melayu at SPM level. Methods I Beyond ** Please refer to the Faculty of Business Management ** Please refer to the Faculty of QBM277 Management Science Business, Economics and MGT305 Business Ethics & Social Business, Economics and Methods II MPU4 (Choose 1) Accounting on the Mathematics Responsibility Accounting on the Mathematics QBM278 Management Mathematics I MPU3412 Co-curriculum – Sports 2 and English requirement. MGT356 Critical Issues in Management and English Requirement. QBM279 Management Mathematics II MPU3422 Co-curriculum – Community MGT400 Graduation Project Service 2 INTAKES BIP300 Business Internship INTAKES Year 3 - 5 compulsory subjects MPU3432 Co-curriculum – Event January, March#, May, August, Programme January, May, August ECO353 Fiscal & Monetary Policy Management 2 October# ECO355 Econometrics II Choose 1 elective from the following ECO372 Development Economics # This intake is only applicable for ECO372 Development Economics ECO373 Monetary Economics those entering the programme MGT302 Change Management ECO400 Economics Research Project without being granted any MGT376 Quality Management exemptions.

22 23 PROGRAMMES

BACHELOR OF BUSINESS (HOSPITALITY MANAGEMENT) (HONS) BACHELOR OF TOURISM MANAGEMENT (HONS)

PROGRAMME DETAILS SUBJECTS TRM231 Bar, Beverage and Barista PROGRAMME DETAILS SUBJECTS • 3-year honours programme Year 1 - 7 compulsory subjects Management • 3-year honours programme Year 1 - 6 compulsory subjects Choose 2 Electives from the below: • 31 subjects including a graduation ACC102 Accounting for Hospitality & TRM232 Patisserie and Baking • 31 subjects including an ACC102 Accounting for Hospitality & TRM316 Banqueting and Convention project Tourism Or any free elective in Year-2 / Year-3 level undergraduate tourism project Tourism Management • 14 weeks for full semester; 7 weeks ECO101 Principles ofMicroeconomics from any programme in FBEA • 14 weeks for full semester; 7weeks ITC101 Information Technology for TRM330 Wellness Tourism for half semester ITC101 Information Technology for for half semester Business TRM331 Nature and Adventure Tourism Business GRADUATION PROJECT TRM101 Principles of Management for TRM332 Culinary Tourism ASSESSMENT MKT101 Principles of Marketing All students are required to complete a ASSESSMENT Hospitality & Tourism TRM333 Themepark Management Most subjects follow the assessment QBM101 Business Statistics graduation project in hospitality Most subjects follow the assessment TRM102 Tourism Marketing LAW311 Cyberlaw and Ethics pattern below: TRM101 Principles of Management for management or related areas under pattern below: TRM200 Introduction to Tourism, TRM315 Introduction to Special Event Continuous assessment – 40% Hospitality & Tourism supervision. Continuous assessment – 40% Leisure and Hospitality Management Final examination – 60% TRM103 Fundamental of Food & Final examination – 60% Management TRM314 Communication Strategies Beverage Service 5 Compulsory MPU Subjects QBM101 Business Statistics Skills ENTRY REQUIREMENT MPU1 (Choose 2) ENTRY REQUIREMENT Any one of the following: Year 2 & 3 - 17 compulsory subjects MPU3113 Hubungan Etnik (Malaysian Any one of the following: Year 2 & 3 - 20 compulsory subjects UNDERGRADUATE TOURISM PROJECT • HELP Foundation in Arts / FIN201 Business Finance students) • HELP Foundation in Arts / TRM228 Special Interest Tourism All students are required to complete an Foundation in Science with a MGT204 Asian Entrepreneurship & MPU3123 Tamadun Islam dan Tamadun Foundation in Science with a TRM216 Tourism Geography undergraduate tourism project under minimum CGPA score of 2.0 out of Innovation Asia (Malaysian students) minimum CGPA score of 2.0 out of TRM 204 Human Resource supervision. 4.0 MGT212 Business Analytics for Decision MPU3143 Bahasa Melayu Komunikasi 2 4.0 Management for Hospitality • HELP Diploma in Business with a Making (International students) • HELP Diploma in Business with a and Tourism Industry 5 Compulsory MPU Subjects minimum CGPA score of 2.0 out of TRM200 Introduction to Tourism, MPU3173 Pengajian Malaysia 3 minimum CGPA score of 2.0 out of TRM226 Computer Reservation MPU1 (Choose 2) 4.0 Leisure & Hospitality (International students) 4.0 Systems MPU3113 Hubungan Etnik (Malaysian • 2 Cs in STPM* Management • 2 Cs in STPM* MGT 204 Asian Entrepreneurship & students) • 2 A-Levels passes TRM202 Organisational Behaviour for MPU2 (Choose 1) • 2 A-Levels passes Innovation MPU3123 Tamadun Islam dan Tamadun • 5 Bs in Senior Middle 3 (UEC)** Service Industry MPU3213 Bahasa Kebangsaan A*** • 5 Bs in Senior Middle 3 (UEC)** TRM223 Tourism Operations Asia (Malaysian students) • 5 CPU passes with a minimum TRM204 Human Resource MPU3263 Communication & Leadership • 5 CPU passes with a minimum TRM202 Organizational Behavior for MPU3143 Bahasa Melayu Komunikasi 2 average of 50% Management for the Skills average of 50% Service Industry (International students) • University Aggregate of 50% or Hospitality and Tourism *** For Malaysian students without a credit • University Aggregate of 50% or TRM222 Intercultural Studies MPU3173 Pengajian Malaysia 3 ATAR score of at least 50 for Industry in SPM Bahasa Melayu. ATAR score of at least 50 for TRM225 E-Tourism (International students) various Australian Matriculation TRM207 Room Division Management various Australian Matriculation MGT212 Business Analytics for Decision Programmes TRM233 Hotel Operation Management MPU3 Programmes Making MPU2 (Choose 1) • Equivalent qualification TRM214 Accommodation Operation MPU3273 A* Gen Careers inMalaysia & • Equivalent qualification TRM203 Tourism Research MPU3213 Bahasa Kebangsaan A*** Management Beyond Methodology MPU3263 Communication & Leadership * The stated qualifications need to TRM301 Food & BeverageManagement * The stated qualifications need to TRM229 International Tour Operations Skills be supported with a pass in Sejarah TRM304 Research Methodology for MPU4 (Choose 1) be supported with a pass in Sejarah TRM340 Internship in the Travel and *** For Malaysian students without a credit and Bahasa Melayu at SPM level. Hospitality Industry MPU3412 Co-curriculum – Sports 2 and Bahasa Melayu at SPM Level. Tourism Industry in SPM Bahasa Melayu. ** Please refer to the Faculty of TRM306 Training & Development in MPU3422 Co-curriculum – Community ** Please refer to the Faculty of TRM410 Undergraduate Tourism Business, Economics and Hospitality Industry Service 2 Business, Economics and Project MPU3 Accounting on the Mathematics TRM316 Banqueting and Convention MPU3432 Co-curriculum – Event Accounting on the Mathematics TRM322 Sustainable Tourism MPU3273 A* Gen Careers inMalaysia & and English requirement. Management Management 2 and English requirement. Management Beyond TRM317 ServiceManagement & TRM323 Contemporary Issues in the INTAKES Customer Care in Hospitality INTAKES Hospitality & Tourism Industry MPU4 (Choose 1) # # January, March , May, August, Industry January, March , May, August, MPU3412 Co-curriculum – Sports 2 # # October TRM330 Industry Placement Practicum October Choose 2 Electives from the below: MPU3422 Co-curriculum – Community TRM323 Contemporary Issues in the TRM227 Destination Marketing Service 2 # # This intake is only applicable for Hospitality and Tourism This intake is only applicable for TRM220 Heritage Interpretation MPU3432 Co-curriculum – Event those entering the programme Industry those entering the programme Management Management 2 without being granted any TRM400 Graduation Project without being granted any ITC201 Principles of Web Design exemptions. exemptions. MKT212 Social Media Marketing 2 Elective Subjects Choose 1 elective from the following TRM205 Introduction to Kitchen Operations and Food and Beverage Services

24 25 ACHIEVERS AND ALUMNI TO DATE MORE THAN 200 STUDENTS FROM HELP UNIVERSITY HAVE GRADUATED FROM PARTNER UNIVERSITIES UNDER DR KELVIN TAN JUI KENG VARIOUS SCHOLARSHIPS SCHEMES. A former student of Foon Yew High School, Johor Bahru, he Ng Chun Ping completed his Diploma in Business programme at HELP BCom (Acc), Macquarie University University with Distinction. He then went on to the University of (Current) Queensland (UQ) to complete his Bachelor of Commerce BBus (Fin) (HELP University) (2017-2018) degree with a 1st Class Honours and a PhD in Finance. During his Macquarie University Vice-Chancellor’s studies at UQ, he was awarded with numerous scholarships and International Scholarship – HELP University Elite (100%) academic awards such as the Dean’s Award for Research Higher Chong Hwa Independent High School KL Degree Excellence. He was one of the first students from HELP University to obtain a PhD at the UQ Business School. He is now a Senior Lecturer in Finance at UQ Business school Yong Liang Wei with research interests in corporate finance. His work has been BCom (UNSW) (Current) published in leading academic journals - A* journals (ABDC BBus (Mkt) (HELP University) ranked). He is also a member of UQ Business School (UQBS) (2017-2018) Research Committee, the Vice President (membership) and a International High Achievers Scholarship board member for the Asian Finance Association, which is one of (2018), University of New South Wales the top finance associations in Asia and also an Associate Editor Business School at the Accounting Research Journal. Besides being an excellent Foon Yew High School, Johor researcher, his teaching has also been well recognized by THE LATEST BATCH OF HELP students and the school. Besides being an inspiring teaching Dr Kelvin Tan receiving the teaching excellence award instructor, he is also a great research mentor for junior faculty from Professor Andrew Griffiths, Executive Dean of the BUSINESS STUDENTS WHO Shalini a/p Arokiasamy Rajkumar and PhD students. UQ Business School. RECEIVED PRESTIGIOUS BCom (Fin) (ANU) (Current) BBus (Fin), HELP University SCHOLARSHIPS FROM THE (2017 - 2018) UNIVERSITY OF QUEENSLAND. Awarded full scholarship by Australian National University (ANU) 2018 "The HELP BBus (Accounting) programme "Studying at HELP University has definitely (Left to right): Ng Jing Kai, Andrean Lim Shih Yee, Harsheenarit SMK Tinggi Kluang, Kluang taught me how to communicate effectively, helped gear me towards my current career Kaur, Reyshma Selva Kumar, Lum XuFern as well as developed my teamwork, goals. Besides, I had plenty of opportunities leadership and time management skills. The to be more confident and to speak technical and soft skills that I learnt have also effectively in public. My soft skills such as prepared me for my career.” interpersonal communication have improved Ong Wu Ping tremendously.” Audit Associate, KPMG (Current) Ong Wu Sheng Bachelor of Business (Accounting) (First Class Hons), Audit Associate, KPMG (Current) FIRST CLASS HONOURS FOR HELP BBUS HELP University (2017) Bachelor of Business (Accounting) (First Class Hons), HELP University President’s Award Winner (2017) HELP University (2018) Foundation in Arts, HELP University (2013) HELP University President’s Award Winner (2018) STUDENTS AT LEADING UK UNIVERSITIES SMK Kepong Baru, KL (2011) HELP Business Student Ambassador (2016-2017) The HELP Bachelor of Business The BBus programme at HELP prepared Foundation in Arts, HELP University (2014) programme was a life-changing experience. me well for studies at UCB because it honed SMK Kepong Baru, KL (2012) Not only did I obtain a full scholarship to my writing skills, and contributed to my enter the University of the West of England success in the UCB programme which was "Majoring in accountancy does not restrict "The university has prepared me to start my in Bristol, UK and graduate with First Class completely assignment based. But it was the my studies to financial and management career by offering guidance through talks Honours; the lecturers and the teaching compulsory module on Business Research in accounting/reporting, taxation and audit; it and campus activities. They also organised standard at the Faculty of Business, HELP University that really made a also covers economics, marketing, campus career fairs for students to explore Economics & Accounting were superlative. difference for me. The drilling in management, finance, law, information job opportunities, but most importantly, my They genuinely care for your academic and personal well-being. methodology and accurate referencing helped me cope with the technology etc. My lecturers always share lecturers offered me their genuine advice I loved all the subjects. Their advice: 'If you have any problems, rigorous demands of my dissertation on Risk Management under their experiences and latest issues in the and help during times of need. My course of come and talk to me' was reassuring and provided us the the supervision of an expert in the field.” business world to make the class more study is not related to what I am doing now; emotional stability to excel in our studies.” Adriana Ang Mei Chu interesting and prepare us for the business world. I especially however, the subjects offered in the course did provide me with Ginny Ngai Pik Gin BA Business Enterprise (First Class Hons), University College enjoyed the process of completing my independent graduation the foundation that I need in the working world." BA International Business Management (First Class Hons), Birmingham (2018) project which gave me the best opportunity to meet with Shana Teh Soo Ann University of the West England, Bristol (2018) BBus (International Business) (Hons), HELP University (2015 - 2017) directors and managers of a number of MNCs, the Big Four, Maybank Apprentice (Current) University of the West of England-HELP University International A-Levels, Methodist College Kuala Lumpur (2015) renowned local companies and independent parties. This BBus (International Business) (Hons) (HELP University) (2015) Undergraduate Scholarship (Full Scholarship) SMK (P) Seri Aman PJ (2013) experience of meeting corporate leaders has prepared me to 1st runner-up (Team), Maybank GO Ahead. Challenge 2014. BBus (International Business) (Hons), HELP University (2015 - 2017) enter the corporate world." SMK Convent, Jalan Peel, KL (2008) A-Levels, Methodist College Kuala Lumpur (2014) Liu Pow Leng SMK Seri Bintang Selatan KL (2012) Country Desk, DBS Bank (China) Limited (Current) BBus (Acc) (Hons) (HELP University) (2013) Both Ginny Ngai (left) and Adriana Ang (right) scored First Class Hons at the University of the West of Grand finalist, Maybank GO Ahead 2012 England, Bristol and University College Birmingham respectively -- testimony to the strong foundation 1st Runner-up, CIMA Global Business Challenge 2012 (Malaysia) provided by the HELP Faculty of Business, Economics and Accounting. SMJK Chong Hwa Jalan Gombak KL (2007)

26 27 HELP University has strong partnerships with many international universities that have collaborations with HELP University while our PROGRESSION PATHWAYS universities. Our links extend to universities in Australia, UK, China, diploma students can plan for a 2+2 or 2+1½ or even a 2+½+1 or 2+1+1 PROGRESSION PATHWAYS AUSTRALIA / NEW ZEALAND Ireland and New Zealand. Our bachelor's degree students have the arrangements. UK / IRELAND / CHINA flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking

DEGREE YEAR 2 & 3 DEGREE YEAR 2 & 3 DEGREE YEAR 3 DEGREE YEAR 2 & 3 DEGREE YEAR 2 & 3 DEGREE YEAR 3 DEGREE YEAR 2 & 3 1+2 PROGRAMME 1½+1½ PROGRAMME 2+1 PROGRAMME 2+2 PROGRAMME 1+2 PROGRAMME 2+1 PROGRAMME 2+2 PROGRAMME

Macquarie University* The University of Queensland* The University of Queensland* HELP University University of Bristol* University of the West of University of Essex* Dublin Business School* • Bachelor of Commerce* • Bachelor of Economics* • Bachelor of Business Bachelor of Business • Bachelor of Science England, Bristol* • Bachelor of Arts (Hons)* Bachelor of Arts (Hons) • Bachelor of International Management* Economics* • Bachelor of Arts (Hons)* • Bachelor of Science (Hons)* Business* University of Melbourne* Hotel & Tourism Management • Bachelor of Commerce* The University of • Bachelor of Commerce* Queensland* • Human Resource (Tourism Management)* Queen's University of Bangor University* Bangor University* Management Griffith University* • Bachelor of Commerce* # Australian National University Belfast* • Bachelor of Arts (Hons)* Bachelor of Arts (Hons)* • Marketing Queensland University of • Bachelor of Business* • Bachelor of Business Bachelor of Science (Hons) (ANU)* Technology* • Bachelor of Commerce* Management* University College University College • Psychology • Bachelor of Commerce* • Accounting* • Project Management Bachelor of Business* • Bachelor of Economics* • Economics* Birmingham* Birmingham* • Bachelor of Business University of Wollongong* • Bachelor of Arts (Hons)* • Bachelor of Arts (Hons)* Bachelor of Arts (Hons)* Administration* University of South Australia* • Bachelor of Commerce* University of Western University of Portsmouth* • Bachelor of Arts (Hons) • Accounting and Finance Bachelor of Business* Australia* University of Hertfordshire* • Financial Services University of New South Macquarie University* Bachelor of Arts (Hons)* Business Enterprise (2+1½)* • Marketing • Bachelor of Commerce* • Accountancy and Financial Bachelor of Arts (Hons)* Bachelor of Arts (Hons) Wales* • Human Resource Bachelor of Commerce* • Accounting University of Hertfordshire* Marketing* • Bachelor of Commerce* • Accounting University of New South Management Management • Financial Management for • Accounting and Finance Bachelor of Arts (Hons)* • Digital Media • Innovation and • Finance Wales* • Business and Marketing • Event Management University of Western • Professional Accounting • Bachelor of Commerce* Business University of Leeds* Australia* Entrepreneurship • Business and Human • Economics • Management Bachelor of Business Analytics* • Human Resource Bachelor of Arts (Hons)* Robert Gordon University • Bachelor of Commerce* (2+1½ for July intake) Macquarie University* Resource Management • Business Management* Aberdeen* • Finance • Bachelor of Professional • Business and Management Management Victoria University of Bachelor of Commerce* • Marketing • Business Management with Bachelor of Arts (Hons)* Accounting (2+1½ )* • Business and Systems Marketing* • Management (Taught Route) Wellington* • Accounting • Bachelor of Commerce Management Bachelor of Commerce* Robert Gordon University Bachelor of Science (Hons)* • Management with Marketing Macquarie University* (major in Economics, Human Aberdeen* • Accounting & Finance* (Taught Route) • Actuarial Science Resource Management, University of Leeds* • Information Systems Entrepreneurship* (1½+2 for Bachelor of Arts (Hons) Bachelor of Arts (Hons)* • Management with HRM July intake) International Business, • Management University of Liverpool* (Taught Route) • Commercial Law • Business Management* Bachelor of Science (Hons)* Bachelor of Applied Finance* Marketing Management) • Management with • International Business • International Business • Business Management with • Economics Bachelor of Commerce* (2+1½ )* Marketing Management (Taught Route) Marketing* Bachelor of Arts (Hons)* • Marketing Management • Bachelor of Commerce • International Business • Event Management Bachelor of Science (Hons)* • Business Economics • Human Resource (major in Business Analytics, Management • Fashion Management • Accounting and Finance* • Business Management Management Entrepreneurship) (2+1½ or • Public Relations • International Hospitality 2+2)* • Economics* • Business Economics* • Fashion Management Dongbei University of Management (Taught Route) University of Technology • International Hospitality • Media Sydney University of Wollongong* Finance and Economics • Bachelor of Commerce* (all University of Essex* Management ˆ Bachelor of Science (Hons)* • Public Relations • Bachelor of Business* • Bachelor of Arts (Hons)* • International Tourism DEGREE YEAR 3 single majors except • Business Management Victoria University of Accountancy) (2+1½) • Bachelor of Science Management ˆ • Tourism Management (Hons)* Wellington* HELP University • Bachelor of Business* (2+1½) Middlesex University* (All programmes are taught in English) Bachelor of Commerce* Bachelor of Business (Hons) Victoria University of Cardiff University* Bachelor of Arts (Hons)* • Accounting Bachelor of Science (Hons)* • Business Accounting • Economics Wellington* • Bachelor of Commerce* • International Business DEGREE YEAR 3 • Finance University of Liverpool* Administration • Human Resource Bachelor of Science (Hons)* DEGREE YEAR 2 HELP University Management & Industrial • Economics University of Essex* Bachelor of Business (Hons) Bachelor of Arts (Hons)* • BA/BSc Psychology* Relations HELP University • Business Economics • BSc Psychology with • Management Bachelor of Business (Hons) • Marketing • Business Management Economics* Bangor University* ˆ From BBus (Hospitality DEGREE YEAR 2 Bachelor of Science (Hons)* Management (Hons) / DEGREE YEAR 1 • Psychology with Business BTourism Management (Hons) HELP University Bachelor of Business (Hons) HELP University Bachelor of Business (Hons) # The following programmes come with 1-year industry placement: • BSc (Hons) Business Management with DEGREE YEAR 1 HELP University Placement (1+3) • Foundation in Arts • Foundation in Science HELP University • BSc (Hons) Finance with HELP University Diploma in Business Placement (1+3) STPM/A-Levels/UEC or equivalent Bachelor of Business (Hons) HELP University • Foundation in Arts • Foundation in Science HELP University STPM/A-Levels/UEC or equivalent Diploma in Business SPM/IGCSE or equivalent

SPM/IGCSE or equivalent

* Please refer to the Faculty of Business, Economics and Accounting administration office and Student Placement Centre for admission requirements. * Please refer to the Faculty of Business, Economics and Accounting administration office and Student Placement Centre for admission requirements. Notes: Progression Pathway 1½ +1½ : Student can also opt for a 1+2 arrangement. Progression Pathway 2+1: Student can also opt for a 1+2 or 1½ +1½ arrangement. Note: Progression Pathway 2+1: Student can also opt for a 1+2 arrangement.

28 29 CREDIT TRANSFER INTO STUDENT CLUBS BACHELOR DEGREES AT THE FACULTY, WE PROVIDE & ACTIVITIES FACULTY-SPECIFIC SUPPORT SERVICES AND

AUSTRALIA (FEBRUARY & JULY INTAKES) UNITED KINGDOM (SEPTEMBER INTAKE) PROGRAMMES TO SUPPORT STUDENTS. THE UNIVERSITY OF QUEENSLAND* UNIVERSITY OF THE WEST OF Accounting / Business & Marketing (1+2)* •  Bachelor of Business Management (Marketing / ENGLAND, BRISTOL* • BA (Hons) Accounting / Accounting & International Business / Human Resources)(2+1)* / • BSc (Hons) Accounting (1+2)* Finance/ Finance/ Human Resource (2+2)* • BA (Hons) Accounting and Finance / Management/ Marketing / Business & •  Bachelor of Commerce (Accounting)(2+1)* Accounting and Business Management / Marketing (2+1)* •  Bachelor of Commerce (Accounting & Finance) Business Management with Marketing / (1½+1½)* International Business Management / UNIVERSITY OF LEEDS* •  Bachelor of Commerce (Finance)(2+1)* Business and Management (1+2)* • BA Business Management / Business • BA (Hons) Accounting and Finance / Management with Marketing (Hons) UNIVERSITY OF MELBOURNE* Accounting and Business Management / (1+2)* / (2+2)* • Bachelor of Commerce (1+2)* Business Management with Marketing / • BSc Accounting & Finance (1+2)* / (2+2)* International Business Management / • BSc Economics (Hons) (1+2)* AUSTRALIAN NATIONAL UNIVERSITY* • BSc Business Economics (Hons) (1+2)* • Bachelor of Commerce (1+2)* Business and Management (Top-Up) (2+1)* UNIVERSITY OF LIVERPOOL* UNIVERSITY OF NEW SOUTH WALES* UNIVERSITY OF ESSEX* • BA Business Management / Business • Bachelor of Commerce (1+2)* Management with Marketing (Hons) • Bachelor of Economics (1+2)* • BA / BSc (Hons) Economics (2+1)* • BSc (Hons) Accounting / Banking / (1+2)* UNIVERSITY OF WESTERN AUSTRALIA* Finance / Management / Marketing / • BSc Accounting & Finance (Hons) (1+2)* • Bachelor of Commerce (1+2)* Entrepreneurship / Actuarial Science) • Bachelor of Science (Hons) Economics (1+2)* (2+2)* UNIVERSITY OF SOUTH AUSTRALIA* • BA / BSc (Hons) Psychology (2+1)* • Bachelor of Arts (Hons) Business • Bachelor of Business (Marketing/Human Resource • BSc (Hons) Psychology with Economics Economics / Business Management Management/ Innovation and Entrepreneurship/ (2+1)* (2+2)* Management/ Finance) (1½+1½)* • Bachelor of Art (Hons) (2+2)* • Bachelor of Commerce (Accounting) (1½+1½)* UNIVERSITY OF PORTSMOUTH* • Bachelor of Science (Hons) (2+2)* • BA (Hons) Accountancy and Financial COUNSELLING SERVICES buddies to improve their listening and GRIFFITH UNIVERSITY* BANGOR UNIVERSITY* Management / Financial Management for Counselling services are offered as a conversation skills in an informal and fun • Bachelor of Business (Human Resource Management • BSc (Hons) Psychology with Business Business / Business and Human Resource / Marketing / Management) (2+1)* form of early intervention to assist way. This programme will last for a (1+2)* Management / Business and • Bachelor of Commerce (Accounting /Finance) (2+1)* students in various situations during period of one semester. Each new • BA (Hons) Business Studies / Business Management / Business and Systems • Bachelor of International Tourism and Hotel Studies & Marketing / Accounting & Management (1+2)* their studies with the University. We student will be assigned to a senior Management (2+1)* Finance / Banking & Finance / Business ROBERT GORDON UNIVERSITY believe we can help students when they: student as his/her buddy during his/her MACQUARIE UNIVERSITY* Economics (2+1)* ABERDEEN* • think they might have chosen the first semester in the Faculty. • Bachelor of Commerce (Economics / • Bachelor of Art (Hons) (2+2)* • BA (Hons) Management / Management wrong field of study Entrepreneurship** / International Business**) (1+2)* CARDIFF UNIVERSITY* with Marketing / International Business • Bachelor of Applied Finance (1½ + 1½)* • face challenging or distressing EMPLOYABILITY & CAREER • BSc (Hons) Business Management (1+2)* Management / Public Relations / Fashion • Bachelor of Commerce (Accounting / Professional circumstances that may interfere with DEVELOPMENT • BSc (Hons) Business Management Management / International Hospitality Accounting / Finance) (2+1)* (Human Resource Management / Management / International Tourism their studies We create and maintain collaboration • Bachelor of Commerce (Marketing Management / Marketing /International Management / Management (2+1)* • require help to deal with various with Industry partners. Our industry Human Resources Management) (1½ + 1½)* Logistics & Operations)(1+2)* • BA (Hons) Management / Management administrative issues e.g. appeals, partners are invited to attend and to • Bachelor of Commerce (Entrepreneurship) (1.5+1.5)** with Marketing / Management with HRM / (2+1½)** UNIVERSITY COLLEGE BIRMINGHAM* / International Business Management / feedbacks etc. provide feedback at the Final Year • Bachelor of Economics (2+1)* the degree is awarded by the University of Event Management/ Fashion • require help on academic matters but Project presentation by our students. CLUBS & SOCIETIES • Bachelor of Commerce (Economics) (2+1)* Birmingham Management / International Hospitality do not know where to go to. Many of our students were offered jobs The University offers students an • Bachelor of Business Analytics (2+1)** • BA (Hons) Marketing Management / Management / Media / Public Relations We may refer students to Centre for on-the-spot after their presentation. exciting and diverse learning • Bachelor of Commerce (2+2)* Business Enterprise / Digital Marketing / (2+2)* experience. We emphasise active • Bachelor of Professional Accounting (2+1½)* International Hospitality & Tourism Psychological and Counselling Services Our industry partners include KPMG, • Bachelor of Commerce (major in Economics, Human Management (2+1)* UNIVERSITY OF BRISTOL (CPCS) colleagues when needed. Deloitte, Frost & Sullivan, Amanah Raya, learning through real-life scenarios Resource Management, International Business, • Bachelor of Art (Hons) (2+2)* • BSc Economics (1+2)* Nielsen, Wipro-Unza, OSK Group, and industry-relevant experiences. Marketing Management) (2+1½)* QUEEN'S UNIVERSITY OF BELFAST* MENTORING Mediabrands, Huttons OneWorld, BDO, Various opportunities and platforms • Bachelor of Commerce (Business Analytics) (2+2)** MIDDLESEX UNIVERSITY* • BA (Hons) Business Accounting (2+1)* • BSc (Hons) Accounting / Economics Our academic team provides one-to- Leaderonomics, Warisan TC and many are made available for students to QUEENSLAND UNIVERSITY OF TECHNOLOGY* • BA (Hons) International Business (1+2)* apply what they have learnt in theory. • BSc (Hons) Business Management with one guidance during office hours for more. • Bachelor of Business (Accountancy / Accountancy Administration (2+1)* One of the avenues available is to join with Professional Recognition / Economics / Finance 1-year Placement (1+3)* students who require additional / Human Resource Management / International UNIVERSITY OF HERTFORDSHIRE* • BSc (Hons) Finance with 1-year coaching and guidance in their studies. INTERNSHIP OPPORTUNITY the following clubs and societies. Business / Management / Marketing) (1½+1½)* • BA (Hons) Accounting / Business & Placement (1+3)* Tailor made for experiential learning, the PEER TUTORING Business Internship Programme gives • HELP Accounting Club UNIVERSITY OF WOLLONGONG* • HELP Business Student • Bachelor of Commerce (Accountancy /Human NEW ZEALAND CHINA Peer tutors are outstanding students students a real insight into the world of (FEBRUARY & JULY INTAKES) (MARCH & SEPTEMBER Resource Management / International Business (2+1)* Ambassadors INTAKES) who aspire to help their fellow juniors to work. It allows the students to apply the • Bachelor of Commerce* (all single majors except deal with subject-specific issues. Peer theories they learned at HELP in a • HELP Business Student Council Accountancy) (2+1½) VICTORIA UNIVERSITY OF WELLINGTON • Bachelor of Commerce (Actuarial Science / • HELP Business Peer Tutor • Bachelor of Business* (2+1½) DONGBEI UNIVERSITY OF tutors are available for selective subjects workplace environment. This Information Systems / Commercial Law / FINANCE & ECONOMICS* and/or upon request. programme gives students the chance Programme International Business) (1+2)* UNIVERSITY OF TECHNOLOGY SYDNEY • BSc in Business to test their skills in real-life situations, • HELP Chinese Independent School • Bachelor of Business (1½ + 1½)* • Bachelor of Commerce (Accounting / Economics / Management (2+2) Student Association Finance / Human Resource Management and STUDENT BUDDY PROGRAMME explore their career options and gain an • BSc in Tourism • HELP Investment Club Industrial Relations / Management / Marketing) Management (2+2) This programme matches the new insight into an organization or career (1½+1½)* students with senior students studying in path. Our partners for internship are, • Community Outreach Society • Bachelor of Commerce (2+2)* the Faculty with the intention to assist inter alia, KPMG, Deloitte, Frost & • Young Entrepreneur Club * Please refer to the Faculty of Business, Economics and Accounting administration office and Student Placement Centre for admission requirements. the new students to adapt into the HELP Sullivan, Mediabrands, Ogilvy & Mather, ** Only applicable for February Intake culture and to allow the junior and senior UOB Bank, Chart Nexus and many more.

30 31 BUSINESS ANALYTICS AND TECHNOLOGY INNOVATION CENTRE (BATIC)

BATIC Lounge Multipurpose Hall

WE ARE BIGGER, BETTER, BOLDER • A RM25 million Business Analytics and Technology Innovation Centre (BATIC) for training in online live stock-trading Common Area • BATIC is Malaysia’s largest finance lab in collaboration with Bloomberg, a global financial, software and data company • Collaboration with top venture and technology groups to develop the HELP Technology Hub.

Rooftop garden Library

Prof Dr Paul Chan and Bloomberg Finance Lab Bloomberg Head of Sales, Malaysia, Wendnia Tan (right) at the opening of the Bloomberg finance lab.

Our business students can also get certified in Bloomberg Market Concepts (BMC) using the Bloomberg terminals. Such training and access to rich data, case studies, information resources and financial tools will accelerate our students to become global leaders in the financial and business world.” Prof Datuk Dr Paul Chan, Vice Chancellor and President, HELP University Spacious student lounge

32 33 ACADEMIC TEAM

MANAGEMENT ASSOCIATE PROFESSORS DR LIM CHUI SEONG MR JACOB KULLEH MR SIMON LIM CHEE HOOI MR HOO KEH YOONG BSc (CompSc/Physics) (Campbell), BPublic Admin Hons (UUM), BSc (Auckland), Dip TESOL (LTTC), BSc (Actuarial Science) First Class MR STEPHEN WU GHEE KEAN ASSOC PROF DR ANGELINE YAP KIEW MBA (Intl Mgmt) (RMIT), DBA (UKM) MBA (UPM), FCMI MTESOL (Auckland), FCMI BSc (Econ) Hons (London), HEONG Hons (UTAR), MApp Stats (Malaya) MSc (Fin Mgmt) (SOAS, London) MBA (Acct), PhD (Malaya), CA (MIA), Dean, Faculty of Business, Economics ACMI DR MELISSA TEOH TENG TENK MS JOYCE LEU FONG YUEN MS SRIDEVI R.K. NARAYANAN MS JOLYN TOH and Accounting CMA (CIMA), MFin (RMIT), PhD (Fin) BEcon (Ind Econ) Hons (UKM), MSc BA (Econ) Hons, MEcon (Malaya) LLB Hons (Reading), LLM (BPP) DR LEE TECK HEANG (Malaya), CA (M) (HRD) (UPM) MS MACRINA FRANCESCA STEPHEN YAP DR CHEAH SIN CHYE BA (Acct) Hons (Kent), MCom (Acct) MR STEVEN TOH CHOON YOONG BCom (Acct) (Southern Queensland), BSc TESOL Hons (UNIMAS), BEd (UPM), MBA (UKM), (CSturt), DBA (UniSA), CPA (CPA DR OOI KOK KEE MS KAREN LEE SIEW YEN BLiberal Arts (Psych & Sociology) BBus (Swinburne), MBA (E-Commerce) MBA (Heriot-Watt), FCPA (CPA MEd (Malaya) DBA (Northumbria) Australia) Head, Department of Business Studies (Spicer Adventist), MBA (Strathclyde), (CSturt) Australia), CA (M) DBA (UniSA), ACMI MS MONICA A/P SELVARAJA MS ALICE LIM SOO MANG MR K CHANDRA SAKARAN A/L MS SUMATHI PARAMASIVAM BFin Hons, MBA (UNITEN) BBUS (Southern Queensland), SENIOR LECTURERS DR THARUNIKA@CHITHRA LATHA KANAN BA (History) Hons (UKM), Post Grad MBA (Hull) RAMALINGAM BEcon (Agr & Res Econ) Hons (UKM), Dip (Mktg), MA (Mktg) (Northumbria), MR MUHAMAD SYAHIR BIN DR ANG ENG SIENG Head, School of Hospitality & Tourism LLB Hons (Wolverhampton), MTech Mgmt (HRD) (UTM) FCMI MUHAMAD STAMAM BA (Soc) (Winnipeg), MBA (Mgt) LLM (Intl Business Law) (Staffordshire), BSc (Hotel Mgmt) Hons, MHosp Mgmt (Oklahoma City), PhD (Business Admin) MS LIEW HUEY MIN PhD (Malaya) MR K CHANDRAN KARUPPAN MR VALLIAPPAN KASI (UiTM) BBA (Mktg) (UPM), MBA (Fin) (Bulacan State) BAcct Hons, MEd (Malaya) BA (Econ) Hons (Portsmouth Poly), (Malaya), FCMI DR VIMALA A/P KADIRESAN MA (Bkg & Fin) (Wales), FCMI MS NAZATUL NA’AIMAH BT ZULKIFLY Deputy Head, Department of Business DR CHEW ENG KHUAN BMgmt Hons (MMU), MMgmt (Malaya), EN MOHD JAMIL BIN JELANI BSc Hosp & Tourism Management Studies BSc (Biochem & Chem) Hons (Malaya), PhD (SEGi) Dip Acct (MARA), BAcct, MBA (App MR WAN CHEONG KIN (MSU), Master in Tourism Management MBA (UKM), MD (AUF, Philippines), Fin & Inv't) (UKM), Grad Cert (Bus BEcons First Class Honours (UUM), (UiTM) CFP, RFP DR WONG SIEW CHIN Reearch) (Newcastle), MCom (Fin) MBA (MMU), FCMI BEcon Hons (UUM), MBA (Malaya), (Canterbury), CA (M) MS SAYIDAH ASMA BINTI BASIR DR DAVID NG SER HEONG PhD (HRD) (UPM) MR WONG SHIAU SAN LLB Hons (Malaya), LLM (Malaya) BScBA (Fin) (Oklahoma State), MR N MADHAVAN A/L NANAIRAN BSc (Math) First Class Hons (UPM), MBA (Malaya), DBA (UniSA) MR ABD AZIS BIN ABD MAJID Cert Bus Studies (Western Australian MSc (Stats) (Malaya) MS SHAKILA A/P RAJH RAO Dip in Hotel and Catering Mgmt (UiTM), Dept of Training), Associate Dip Bus BPsych (HELP), MHRM (OUM) DR ERNEST LIM KOK SENG BBA (Travel Industry Mgmt) (Hawaii), (Acct) (Northern Territory), DipEcon BA Hons (Western Michigan), MS TOOK SHIR LI MA (Edu & Human Dev) (George (London), BA Hons (Acct & Fin) (Abertay LECTURERS MEnvr (UPM), DEd (USM) Washington) Dundee), M Acct & Fin (HELP), MIA BEcon Hons (UKM), MEcon(UKM) (Associate) DR MELODY TAN SHI AI DR GOPAL KRISHNA A/L VEERIAH MR ALAN YAP CHENG TAT BSc (Computational & Industrial Math) BA (Acct & Fin) First Class Hons MInfo & Comm Tech Mgmt (AeU) MR R PANEIR SELVAM (Distinction), PhD (Malaya) TUTOR (Greenwich), MSc (Fin) (Leicester), LLB Hons, LLM (Intl Legal Studies) MS YUHAASHINI D/O GUNASAGAREN DBA (UUM) MS ANDREA WANG SHUAN WERN (UEL) DR VASANTHAN A/L SUBRAMANIAM BA (Acct Studies) Hons (Abertay BAcct Hons, MSc (Fin), PhD (MMU), BScEd (TESL) Hons (UTM), Dundee), MAcct & Fin (HELP) DR HARJEET KAUR MESL (Malaya) MR RAJENDER SINGH A/L AJIT SINGH CA (M) BSc (Resource Econ) Hons, MSc (UPM), BA (History) Hons (USM), DBA (UniSA), ACMI MR FOO KOK THYE MA (Southeast Asian Studies) (Hull), DR VIGNES A/L GOPAL KRISHNA ADJUNCT FACULTY SAS Certified Data Scientist BEcon Hons (Malaya), MBA (Hull), FCMI MHRM (OUM) BEcon First Class Hons (UPM), PhD (Malaya) DR ALAN CHEW FOOK YEW BEcon Hons, MEcon (Malaya), DR HEMALATA A/P ALAGAN MR GOOI CHEE SAN MS RAJESVARE RADA BCompSc (Info Eng) Hons (USM), CertEd, ACMA (UK), MBA (Fin) (UPM), BSc Tourism Mgmt (Toulouse), MSc Int MR BRIAN TAN FOO TEONG PhD (Hull) MEd (OUM), PhD (UNIMAS) CA (M), CGMA Tourism & Hosp. Mgmt (Toulouse) BScBA (Southern New Hampshire), MBA (Southern Queensland) DR AMY LIM SWEE GEOK ASEAN CPA, FMAAT(UK), CPA, DR JOHN MURUGESU MR HAIRUL HISAM BIN BUJANG MR RAVI VARMMAN KANIAPPAN MBA (Edinburgh), CA (MIA), Dip Chef Training (MARA), BSc (Food BSocSc (Mgmt) Hons (USM), MS FIRDOUS BINTI MOHD FAROUK FCCA(UK), CA (M), PhD (Finance) PhD (Mgmt) (MMU) Svc Mgmt) Hons, MHosp Mgmt (UiTM), MBA (Malaya), FCMI BAcct Hons (IIUM), MAcct (UiTM) Certified Hospitality Trainer (CHT®) DR KISHEN TULSIDAS ADNANI (AHLEI, USA) MS SEE YEE CHEN MR GEORGE LAU LIANG CHUAN BComp Sc (UPM), MBA (Info Sys) BSc (Stats) Hons, MInstrTech (Malaya) Dip Ed (MPTKL), BEd (TESL) Hons (Nottingham Trent), DBA (HELP) MR HARKIRANPAL SINGH A/L KARPAL (UKM), MEd (Guidance & Counselling) SINGH MR SELVANADAN MUNIAPPAN (UPM) LLB Hons (London), MBA (Leicester), BCom (Acct) (Madras), CIMA (UK), LLM (Malaya) MBA (Hull), MPhil (Middlesex), FCMI

34 35 www.help.edu.my facebook.com/HELPUniversity twitter.com/HELPUni instagram.com/help_uni

HELP University Sdn Bhd Registration No. : 198201005211 (84963-D) No. 15, Jalan Sri Semantan 1, Off Jalan Semantan, Bukit Damansara, 50490 Kuala Lumpur Tel: 03-2716 2000 Email: [email protected]

HELP University Sdn Bhd - Subang 2 Campus Registration No: 1000701507 (84963-D) Persiaran Cakerawala, Subang Bestari, Seksyen U4, 40150 Shah Alam, Selangor Tel: 03-7849 3000 Email: [email protected]