HELP: THE ANALYTICS-DRIVEN ENTREPRENEURIAL UNIVERSITY

The new Business Phase Three expansion of Analytics and Technology Subang 2 which will add Innovation Centre at the signature Green-Digital HELP's Subang 2 campus Technology campus

Creating the A*Gen *The Analytics Generation

To prepare for the future we are transforming to become Graduate School, and the Faculty of Computing and Digital the Analytics-Driven Entrepreneurial University. Our effort Technology. In addition, we have internship collaboration is recognised by MDEC which conferred us the Premier with AI companies and techno-entrepreneurs. Digital Tech University Award. We also received the MDEC During the last 33 years HELP has been exploring and Recognition for Certificate Training in data science for experimenting with innovative ways to evolve our education students. philosophy, principles and practices. To achieve the 3 Cs, we To support this transformation HELP invested RM25 million have designed the TEA culture in the Business Analytics and Technology Innovation Centre All HELP to nurture the right skills and (BATIC), which will be used to innovate and incubate techno- students are predisposition in our students. entrepreneurship. In addition, Phase Three expansion of eligible for the TEA is the acronym for Thinking Subang 2 is being planned and it will include the signature free Certificate mind, Entrepreneurial attitude, Green-Digital Technology Campus. We are getting bigger, Analytics skills: T is about better, bolder in our innovative education investment. in Big Data and Business robust thinking skills; E is about Besides using analytics to drive our management and having a problem-solving teaching, we are also building our research capability in Analytics course mindset; A is about the skills in analytics application. Part of the research grant from the applying evidence-based management using data analytics. Ministry of Education and internal funding is allocated for Each of these is supported by a programme of skills training analytics research. and attitude development: viz, the Critical Thinking Skills To complement the above development, we have signed Programme, the Entrepreneurship-Leadership-Management up with Bloomberg to set up the largest Bloomberg Programme (ELM), and the Analytics Certificate Programme. Finance Lab in Malaysia. This resource facility boosts the This is the core education culture of HELP University as we economics, business, financial and analytics training in our prepare our students to be IR 4.0 future ready. Faculty of Business, Economics and Accounting, the ELM

B WELCOME TO THE LARGEST ACADEMIC FACULTY IN HELP UNIVERSITY

In the 21st century, the conventional education is no Our students can transfer credits to many top universities longer relevant, applicable or adequate in the changing in Australia, UK and New Zealand, including The University economic environment. The Faculty of Business, of Queensland, University of Melbourne, Australian Economics and Accounting at HELP University offers National University, University of New South Wales, students an exciting and diverse learning experience and Macquarie University, University of Western Australia, it also nurtures critical skills to ensure their success in the University of Liverpool, University of Leeds, Cardiff career world. University, University of Essex, University of Otago and many others. Our business programme is one of the very Among the valuable skills that they learn are: uncertainty few in the world which permits students to transfer their management, teamwork, conflict resolving, effective credits to the final year of The University of Queensland presentation and negotiation; and entrepreneurship. Business/Commerce programme.

We offer the Bachelor of Business (Hons) programme Furthermore, we have various internships and graduate which allows students to specialise in one of these training programmes with many leading multinational seven areas: Accounting, Entrepreneurship, Finance, companies including General Electric, KPMG, PWC, Ernst Human Resource Management, International Business, & Young, Deloitte and BDO Binder. Hence, our graduates Hospitality Management and Marketing. We also offer the are preferred employees of top companies. Bachelor of Economics (Hons), Bachelor of Management (Hons), Bachelor of Tourism Management and Bachelor HELP is a popular choice for students who wish to pursue of Business Psychology and the Diploma in Business business, tourism and hospitality studies not only because programmes. of its academic excellence but also its teaching quality. We also provide students with a wide range of services The curriculum is broad-based in nature. It emphasises and extracurricular activities aimed at building character, active learning through problem-solving and real-life case infusing leadership qualities and positive values, and studies. taking care of their physical, mental and emotional health. Our educational philosophy is holistic and comprehensive. Our accounting programme is the first Malaysian university programme to be accredited by CPA, Australia. We sincerely welcome you to join our programmes and Furthermore, our accounting programme is granted achieve excellence with us. maximum exemptions by professional bodies such as ACCA, ICAEW and MAICSA. Stephen Wu Dean, Faculty of Business, Economics and Accounting

1 ENJOY OUR BRAND NEW PURPOSE BUILT CAMPUS

Student Lounge Student Lounge Computer Lab

Multipurpose Hall

2 Student Lounge Student Lounge

Rooftop Garden Coffee Lounge

Library Library

3 WHY BUSINESS AT HELP

Largest academic faculty at HELP University ensure readiness for survival in the Digital Frontier. Our newly The Faculty of Business, Economics and Accounting is minted tracks for the marketing major which include the Digital a comprehensive business and hospitality and tourism Business track and the E-Commerce track will fulfil this Digital management school distinguished for the quality of its academic Transformation by equipping our students with effective skills staff, the breadth and depth of its programmes, the recognition and an efficient mindset. accorded by world-class universities, accreditation from Research and development professional bodies and its close links with the industry. It was The faculty encourages research among its academic staff. We formed in 1986 at the inception of HELP in the same year. At believe such initiatives will contribute significantly to the teaching present, it is the largest academic faculty at HELP University with and learning process. Our academic faculty actively undertakes more than 2,500 undergraduate students. research within the faculty or in collaboration with various Qualified and remarkable lecturers industry players and universities. Our most recent achievement Experienced faculty members with an excellent track record of was the publication of a scholarly paper by two of our lecturers nurturing top achievers - 172 scholarship recipients from The in the International Journal of Housing Markets and Analysis University of Queensland to date (placed #48 in the QS World which received the Emerald Literati Award 2017. Ranking 2019). 40% of our lecturers have doctoral degrees in Proven performance their specialised fields and most of our lecturers have more Our students actively participate in business and accounting than 10 years of teaching experience at HELP University and competitions; they have garnered various awards: National Top substantial corporate work experience. 3 in the CPA Australia-KPMG Case Competition 2018 "Student Industry Advisory Board to Strategist: Career Take-Off"; Champion of the CIMB ASEAN The IAB is established with the aim to ensure that the Business Stock Challenge 2014; Champion of the HELP-QUT Case programmes offered by the faculty are relevant and meet the Competition 2015; First runner-up (International) in the Maybank expectations of the industry. It also strengthens the faculty’s ties Go Ahead Challenge 2014; National Champion and World Top with the industry. The IAB comprises senior industrialists and 6 for EY Young Tax Professional of the Year 2013; Champion professionals with both local and global exposure, who advise (International) in the Maybank Go Ahead Challenge 2013; and the faculty on its curriculum in the context of industry trends Regional First Runner-up in the Way Forward with CIMB Trading and employment prospects. The panel members support the Competition 2011. faculty’s activities in placing undergraduates in their internship Internship and graduate training programmes and for employment upon graduation. We have various internship and graduate training programmes Multiple areas of specialisation with many leading multinational companies. These include Affin- The Bachelor of Business (Hons) programme allows students Hwang Asset Management, Fave Malaysia, AIA, KPMG, Eastin to specialise in one of these seven areas: Accounting, Hotel, Unisem, Ogilvy & Mather, BDO Binder and more. Hence, Entrepreneurship, Finance, Human Resource Management, our graduates are preferred employees of global companies. International Business, Hospitality Management and Marketing. Gateway to international universities Also offered are Bachelor of Economics (Hons), Bachelor of HELP University is a gateway to many international universities, Management (Hons), Bachelor of Tourism Management and enabling students to transfer credits to top universities in Bachelor of Business Psychology and Diploma in Business Australia and the UK, including the University of Queensland, programmes. University of Melbourne, Australian National University, Career readiness and competitiveness University of Otago, University of New South Wales, University of The curriculum is broad-based in nature; it emphasises active Western Australia, Macquarie University, Queensland University learning through team-based projects and business simulations, of Technology, Cardiff University, University of the West of using real-life case studies to enhance problem-solving skills England, University of Essex, Bangor University, University of and hands-on experience. These skills and competencies are Leeds and University of Liverpool. Furthermore, HELP University strengthened through student activities such as participating in is the only university in Malaysia with the exclusive 2+1 credit various local and international competitions and conferences, transfer arrangement with the University of Queensland. and organising professional and social events. Many of our graduates are headhunted by global employers for their analytical skills and resourcefulness. In the face of rapid developments in computer technology, and to keep up with the times, we realise the need to transform the undergraduate business education by incorporating relevant subjects that

4 PROVEN PERFORMANCE

NATIONAL TOP 3 CPA AUSTRALIA-KPMG COMPETITION The HELP team emerged in the Top 3 teams (not ranked) at the national level in the CPA AUSTRALIA- KPMG Case Competition 2018 "Student to Strategist: Career Take-Off". This competition attracted 29 teams of competitors from various universities in the country, limited to third year final semester students with a 3.20 CGPA. The HELP team competed against 7 other teams and emerged as one of the National Top 3. All the winning team members were offered employment at KPMG Malaysia.

Terrell Thu Jyee Chen Jasmyn Lee Jia Min Owen Puah Ting Wei • Bachelor of Business (Accounting) • Bachelor of Business (Accounting) • Bachelor of Business (Accounting) (Hons), HELP University (2019) (Hons), HELP University (2019) (Hons), HELP University (2019) • Awarded the HELP-Chong Hwa • HELP University Merit Award (2017) • Awarded the HELP-Chong Hwa Independent School Scholarship (Full • HELP University Distinction Award Independent School Scholarship (Full Scholarship) (Partial Scholarship) (2016) Scholarship) • Chong Hwa Independent High School, • SMK Desa Mahkota (Class of 2015) • Chong Hwa Independent High Jalan Ipoh (Class of 2015), 8 As in UEC • SMK Kepong Baru, KL (Class of 2013), School,KL (Class of 2015), 7 As in UEC • Chong Hwa Independent High School, 10 As in SPM • Chong Hwa Independent High Jalan Ipoh (Class of 2014), 9 As in SPM School,KL (Class of 2014), 7 As in SPM

5 MULTIPLE AREAS OF SPECIALISATION IN BUSINESS

Diploma in Business 1 KPT/JPS (R/340/4/0436) (A6487) 01/20 The Diploma in Business is a two-year HELP University The curriculum is designed to provide students with a programme that prepares students for admission into the sound background in accounting, finance, marketing, second year of business-related degree programmes at management and related business subjects. internationally recognised universities. It is widely accepted

Available at Available by Australian, British and New Zealand universities as being Apart from preparing students for entry into business both campuses equivalent to their first year course of studies. degree programmes, the Diploma in Business adequately prepares students for the job market as well. Upon This programme has been structured and developed in completion of this programme, graduates will have consultation with, and is moderated by, foreign universities acquired the knowledge and practical skills in business to ensure that it is of an acceptable international standard. which will enhance their competency to complete their assigned tasks.

Bachelor of Business (Accounting) (Hons) 2 KPT/JPS (R/344/6/0235) (A10833 ) 10/19 Accounting is concerned with the measurement, reporting The curriculum has been designed to fulfill the and evaluation of information, including computerised requirements of professional accounting bodies like CPA information, which assists in the management of resources Australia, ACCA, ICAEW, CIMA, MIA and many others in business entities and government organisations. where full exemptions can be obtained. At the same time,

Available at Available the curriculum provides a student with a broad-based both campuses This programme prepares students to become education, thus enabling success in the highly competitive professional accountants. It covers theoretical and work environment. Furthermore, top accounting conceptual accounting matters combined with the basic professionals from the Big 4 accounting firms are invited to accounting skills needed to make graduates employable. participate in teaching as adjunct staff. They bring real- world perspectives into the classroom setting.

Bachelor of Business (Entrepreneurship) (Hons) 3 KPT/JPS (R/340/6/0388) (A10830) 10/19 Entrepreneurship creates value and contributes to all- of those content, skill, and critical areas that uniquely define round progress. It is an integrated discipline that draws entrepreneurship. Through a combination of academic on knowledge and skills developed in a variety of areas. and clinical experiences, students is able to develop an Entrepreneurial endeavours are successful when they appreciation and understanding of the entrepreneurial identify and assess opportunities, and enable action to process. Upon completion of the programme, graduates

Available at Available be taken to pursue these opportunities. will understand the motivations, behaviours, and strategies necessary to create, implement, and sustain new ideas and ELM campus only The programme’s curriculum blends the traditional ventures. components of a management education with the study

Bachelor of Business (Finance) (Hons) 4 KPT/JPS (R/343/6/0121) (A5951) 10/19 Finance is concerned with the study of financial in related quantitative techniques and methodologies, instruments, institutions, markets and systems. It involves economics and management. the study of financial decision making under uncertainty, which has applications in many fields including banking, On completion of this programme, graduates will

Available at Available financial consulting and planning, funds management, understand: both campuses merchant banking, stockbroking and treasury. • how corporations make financial decisions • how individual investors select and manage their This programme provides rigorous training in the theory investment opportunities and portfolios and applications of finance. The programme involves a • the intricacies of derivative securities core in mainstream finance supplemented with studies • the management of the financial services industry.

6 PROVEN PERFORMANCE

My time at HELP University has been a transformation process for me. The dedication of the lecturers nurtures students to become thinkers and leaders who are able to compete with the best. It is here that I found my passion. It is here that I am learning not just to be another student, but an achiever as well."

JOEL WONG Ernst & Young Young Tax Professional of the Year (YTPY) 2013, Malaysia Completed Bachelor of Business (Hons) Accounting in January 2014 Currently working as Senior Associate (Transaction Advisory Services) at Ernst & Young

7 MULTIPLE AREAS OF SPECIALISATION IN BUSINESS

Bachelor of Business (Human Resource Management) (Hons) 5 KPT/JPS (R/340/6/0387) (A10832) 10/19 The realisation of the importance of proper human organisational behaviour. It emphasises both practical and resource management has been reflected in the hiring of conceptual skills to enable students to work in all areas people with specialised skills in personnel management, of human resource management in both the public and compensation, labour relations, training and management private sectors. The programme aims to provide a broad development, and the use of organisational development understanding and appreciation of organisations as well as consultants. skills in basic Human Resource Management functions. campus only Available at Available

ELM This programme is designed to provide students with an in- Upon completion of the programme, graduates should be depth knowledge of the three management functions that able to help shape an organisation or business through have become most critical in modern organisations: staff planning, job analysis and design, appraisal of staff personnel management, industrial relations and performance and assessment of training needs.

Bachelor of Business (International Business) (Hons) 6 KPT/JPS (R/340/6/0386) (A6238) 10/19 This programme is designed for students who wish to Upon completion of the programme, graduates will have specialise in courses that lead to a career in international learnt interpersonal, negotiation, and leadership skills. business management. The programme provides a broad Graduates will have also learnt how to generate global and foundation in business in addition to specialised studies in local creative strategies, as well as the skills to effectively

Available at Available international management and international marketing. implement them. both campuses

Bachelor of Business (Marketing) (Hons) 7 KPT/JPS (R/342/6/0099) (A5952) 10/19 With great competition in markets arising from Digital Frontier. Our newly minted new tracks for marketing deregulation, technological change and globalisation, major which include Digital Business track and an understanding of marketing is becoming increasingly E-Commerce track will fulfill this Digital Transformation by crucial for professionals in both private and public business equipping our students with effective skills and an efficient Available at Available areas. In a competitive world, graduates with the ability mindset. both campuses to add value to products and services have an edge over others. This programme is designed to provide students Upon completion of the programme, graduates would with a sound background in business, together with an acquire decision-making skills and be innovative in their understanding of marketing’s role within and between approach in problem-solving. Furthermore, the programme organisations. develops critical thinking and communication skills so that graduates may deal effectively with the continually In the face of the exponential growth of computer changing business environment. To achieve these aims, the technology, we realize the need to transform the programme integrates the development of practical skills undergraduate business education by incorporating and knowledge, with a strong emphasis on understanding relevant subjects that ensure readiness for survival in the current theories and the latest research.

Bachelor of Business Psychology (Hons) 8 KPT/JPS (R2/340/6/0706) (A7364) 01/22

This programme is designed to provide skills in Upon completion of the programme, students will have: organizational and systems management reinforced • Developed an understanding of human behaviour and with psychological insights and behavioural science. organisational dynamics that reflect business success By integrating management studies with the critical and • Gained the skills to function effectively in group and analytical methods of psychology, it meets the needs organisational settings

campus only of students intending to pursue careers in personal management, training and development, human resource Available at Subang 2 Available management and employee & customer relations.

8 Bachelor of Management (Hons) 9 KPT/JPS (R2/345/6/0097) (A6913) 08/21 This programme will appeal to students who wish to obtain Upon completion of the programme, graduates will be able a general education in the disciplines which underlie the to analyze management issues, critically develop theory and practice of management. The degree aims to critical skills for a wide range of real-world business and cover the analysis of a specific set of topics but also to professional situations and be prepared for a career in campus only teach logical analysis of social and individual decision- business administration and management. Available at Available making process. ELM

Bachelor of Economics (Hons) 10 KPT/JPS (R2/314/6/0010) (A7952) 09/22 The Bachelor of Economics (Hons) is an excellent starting Upon completion of the programme, graduates will have point for a career in the accounting, finance and banking an understanding of fundamental issues, debates and professions. Organised in terms of modules that emphasise problems related to the operations of financial systems at both theory and relevant applications, the programme both micro and macro levels in the context of national and campus only

Available at Available offers a systematic exposure to tools with which to analyse global economies. They will be ready for a career in various financial markets, banking operations, corporate financial accounting, finance and banking professions. ELM decision making and accounting reports.

Bachelor of Business (Hospitality Management) (Hons) 11 KPT/JPS (R/811/6/0287) (A6839) 03/21 The hospitality industry encompasses a diversified fields to opening career doors and helping managers to be more within the service industry, including hotels, resorts, fully attuned to the culture, services and competitive aspects restaurants, event planning, theme parks and others from of the sector. the tourism industry. Not only does Hospitality Management campus only

Available at Available concerns accommodation and food and beverage services, Hospitality Management is a vibrant and challenging

ELM but it also covers areas like meetings and events, gaming, career. Graduates can find employment in casinos, entertainment and recreation, tourism services and visitor hotels, restaurants, convention centres and special event information. management companies. Hence, this programme is ideal for people who are mobile, free-spirited and eager In such a broad-based industry, career opportunities are for new experiences and cultures. This major delves into extensive. As the hotel and hospitality industry moves international hotel operations management, technological increasingly from a skill-based to a knowledge-based applications in hospitality management and large-scale industry, higher learning has become increasingly critical services management, as well as small business operations.

Bachelor of Tourism Management (Hons) 12 KPT/JPS (R/812/6/0113) (A10692) 02/20 The programme is designed to produce graduates with an Tourism as a career offers many opportunities. It provides in-depth grasp of concepts and perspectives in the tourism employment to millions of people directly and indirectly. industry, who are able to source, analyse and critically This industry has an enormous scope and is growing and evaluate information on physical features, attractions and generating jobs for qualified job seekers. The industry has campus only

Available at Available the impact of events on the environment. The programme something to offer for almost everyone and can absorb is developed to be industry focused so that graduates can people with diverse skills. ELM function effectively as active professionals and are able to promote tourism at different levels – local and worldwide. The hospitality and tourism industries are very people- The areas of specialisation in this programme are travel, oriented. If interacting with new people is what you love and event, recreation and entertainment management. you take pride in making people happy, then this could be your career choice.

9 PROVEN PERFORMANCE

The HELP winning team In Bangkok: (centre, left to right) Chan Kao Sem, Mooi Weng Hou and Chia Cheok Sun with HELP President Datuk Dr Paul Chan and CEO Datin Chan-Low Kam Yoke (4th and 3rd right), Dean of the HELP Faculty of Business, Economics and Accounting Mr Stephen Wu (2nd right), senior lecturers Mr Gooi Chee San and Mr Selvanadan Muniappan (1st and 2nd left), and Ms Liew Huey Min (right).

HELP TEAM – CHAMPIONS IN THE CIMB ASEAN STOCK CHALLENGE

In this virtual online trading competition on the stock • Each team was allocated a virtual capital of USD80,000 exchanges of Malaysia, Thailand, Singapore and Indonesia: • The HELP team returned a 29% profit on their investments • 1,395 teams from 5 ASEAN countries participated In the Grand Finale in Bangkok, the HELP team triumphed over • Participants included the National University of Nanyang Technological University (Singapore), Thammasat Singapore, Singapore Management University, University (Thailand), Prasetya Mulya Business School Universitas Indonesia, Chiang Mai University, (Indonesia) and Zaman University (Cambodia) to become Nottingham University Malaysia, Monash University Regional Champion with a cash prize of USD12,000. Malaysia, Taylor’s University and Sunway University

10 STUDENT MOBILITY PROGRAMME

Students have the opportunity to join our Student Mobility Programme either on a short-term or long-term basis. This programme allows students to live and study in one of our partner universities which can enhance their international experience and help them develop their cross-cultural understanding of a foreign country. There are two different types of outbound mobility programmes: Summer or Winter Camps This programme is only made available to those who wish to take part in this programme in a short-term basis in one of our partner universities. It typically ranges from 2 to 4 weeks, where students will have the chance to mingle not only with the local students but also with international students from all over the world. The Long-term Exchange Programme This will be held during a regular semester of 16 weeks in one of our partner universities where students will have full immersion in the local life as they experience studying with other local students in their classes. Universities in different countries will have different intakes: a. March-June/September-December in Korea b. February-June/July -November in Australia c. Sept-Jan or Jan-June in UK

For further information on the above programme, please refer to the administration office of Faculty of Business, Economics and Accounting.

Hospitality Management/Tourism • Product Manager CAREER Management • Retail Manager • Catering Manager • Sales and Promotion Manager PROSPECTS* • Conference Organiser • Event Coordinator Business Psychology Accounting • Hotel/Resort Manager • Human Resource Manager • Chartered Certified Accountant • Restaurant Chain Area Manager • Industrial Relations Consultant • Chartered Management Accountant • Travel Agency Manager • Market Researcher • Chartered Public Finance Accountant • Tour Operator • Public Policy Advisor • Company Secretary • Training and Development • Corporate Treasurer Human Resource Management Coordinator • Internal Auditor • Compensation Specialist • International Business Manager • Management Consultant • Corporate Trainer/Instructor • Activities and Program Coordinator • Human Resource Manager • Tax Adviser Management • Tax Inspector • Labour Relations Manager • Personnel Consultant • Human Resource Management Entrepreneurship • Staffing Specialist • Operations Management • Business Consultant • Training/Staff Development Manager • Strategic Management • Institutional Development Manager • International Management • Entrepreneur International Business • Quality Management Our • Intrapreneur • Expert Manager • Leadership graduates • Investment Adviser • Global Market Analyst Consultant are preferred • Joint Venture Consultant • International Business Analyst Economics • Consultant • Researchers employees Finance • International Operations Manager • Accountancy for top • Credit Manager • Regional Marketing Manager • Banking and Insurance companies • Financial Analyst • Trade Relationship Manager • Telecommunication • Financial Controller • Financial Management • Investment Fund Manager Marketing • Consultancy • Investor Relations Officer • Brand Manager • Information Management • Risk Management Manager • Business Development Manager • Education • Market Researcher • Federal, state and local government • Marketing Communications Manager

*Partial list of career prospects

11 PROFESSIONAL RECOGNITION

First CPA Australia Certified Practising Accountants (CPA) Australia accreditation Students who have completed the HELP University Bachelor of Business (Accounting) (Hons) programme are eligible to apply to become Associate Members of CPA Australia where they in Malaysia will be required to complete six CPA segments under the CPA Programme. On completing the For a Malaysian private six segments and the Practical Experience Requirement (which usually consists of three years university's Accounting of relevant working experience), they can advance to CPA status and thereafter apply for programme membership of the Malaysian Institute of Accountants (MIA).

Malaysian Institute of Chartered Secretaries Malaysian Institute of Accountants (MIA) and Administrators (MAICSA) Students who have completed the HELP University Bachelor of The Malaysian Institute of Chartered Secretaries and Business (Accounting) (Hons) degree programme are eligible to Administrators (MAICSA) grants maximum exemptions apply to sit for the MIA Qualifying Examination (QE) which to graduates of the HELP University Bachelor of consists of four papers. Business (Accounting) (Hons) degree programme and Upon completion of four papers and with three to four years of Bachelor of Business (Finance) (Hons) degree relevant working experience, students can apply for membership programme. Graduates of these two programmes are of MIA. The MIA’s QE is the third and final route to gain only required to complete the final stage of the MAICSA admission into the MIA, after which they are officially recognised International Qualifying Scheme (IQS) programme (by as Chartered Accountants. examination) which comprises four subjects. Graduates of the other HELP University Bachelor of The Chartered Financial Analyst® (CFA) Business in Marketing, Entrepreneurship, Human Resource Management and International Business HELP University Bachelor of Business (Finance) (Hons) degree (Hons) degree programmes are required to complete programme has been accepted into the CFA Institute University the MAICSA International Qualifying Scheme (IQS) 1 & Recognition Programme. This status is granted to institutions 2 which comprises eight subjects. whose degree programmes incorporate at least 70% of the CFA Candidate Body of Knowledge (CBOK), which provides students with a solid grounding in the CBOK and positions them well to sit The Association of Chartered Certified for the CFA exams. Accountants (ACCA) Students who have completed the HELP University Society of Actuaries (SOA) Bachelor of Business (Accounting) (Hons) degree programme are eligible for nine exemptions out of 14 Students who have completed the HELP University Bachelor of subjects from ACCA. ACCA has allowed HELP Business (Hons) degree programme are eligible to apply for University’s Bachelor of Business (Accounting) (Hons) Validation by Educational Experience (VEE) credit with the programme students’ conditional exemption (CE) into Society of Actuaries (SOA) if they have received a score of B-/DI/ the ACCA Programme. The CE offering will allow our DI2 or better in the VEE-approved courses. The courses that are second and final year students of the Bachelor of approved include QBM101 Business Statistics, QBM201 Business (Accounting) (Hons) programme to take their Advanced Business Statistics, ECO101 Principles of ACCA Professional Level subjects prior to completion Microeconomics, ECO102 Principles of Macroeconomics and of their Bachelor's degree programme. FIN202 Financial Management. This will allow the students to meet part of the necessary requirements in acquiring the Associateship with SOA. The Institute of Chartered Accountants in England and Wales (ICAEW) Students who have completed the HELP University Financial Planning Association of Malaysia (FPAM) Bachelor of Business (Accounting) (Hons) degree Students who have completed the HELP University Bachelor of programme are eligible for eight exemptions out of 15 Business (Finance) (Hons) degree programme are eligible for subjects from ICAEW. Module 3 exemption. Students will then be required to complete Module 1, Module 2 and Module 4 in order to be awarded the Certified Financial Planner (CFP).

12 PROGRAMME STRUCTURE

Diploma in Business PROGRAMME DETAILS D2LAW110 Business Law ENTRY REQUIREMENT • 2-year programme D2MGT100 Organisations & Management Any one of the following: • Students are required to complete D2MGT120 Introduction to Business Ethics • SPM/O-levels with at least 3 credits 20 academic subjects and 4 MPU D2MKT110 Marketing Principles (including a pass in SPM Bahasa subjects D2QBM117 Business Statistics Melayu and Sejarah) • 14 weeks for full semester; • Senior Middle 3 (UEC) with at least 3 Bs 7 weeks for half semester Choose 1 elective from the following • Equivalent qualification DIP1BUS01 Introduction to Business Administration SUBJECTS INTAKES DIP1PR01 Introduction to Public Relations LEVEL 1 D2BIP200 Diploma Internship Programme January, March#, May, August, October# Academic Subjects D2ACC210 Intermediate Financial and Management Accouting ¹ #  This intake is only applicable for those entering DIP1ACC03 Basic Accounting D2PSY101 Introduction to Psychology ² the programme without being granted any DIP1ECO03 Basic Economics exemptions. D2MAT101 Intermediate Business DIP1ENG01 English 1 Mathematics ³ 1 DIP1ENG02 English 2 For Accounting pathway D2TRM101 Introduction To Tourism and 2 For Business Psychology pathway DIP1ITC01 Introduction to Information 4 Leisure Management 3 For Economics pathway Technology 4 DIP1MAT01 Basic Business Mathematics I For Tourism Management pathway DIP1MAT02 Basic Business Mathematics II ASSESSMENT DIP1SSK04 Elementary Law Most subjects follow the assessment pattern below: 4 Compulsory MPU Subjects Continuous assessment - 40% Final examination - 60% MPU1 MPU2133 Bahasa Melayu Komunikasi 1 (International students) MPU2163 Pengajian Malaysia 2 (Malaysian students)

MPU2 (Choose 1) MPU2213 Bahasa Kebangsaan A* MPU2223 Communication and Writing Skills MPU2253 Computerised Accounting System * For Malaysian students without a credit in SPM Bahasa Melayu.

MPU3 MPU2313 Introduction to Malaysian Tourism

MPU4 (Choose 1) MPU2412 Co-curriculum – Sports 1 MPU2422 Co-curriculum – Community Service 1 MPU2432 Co-curriculum – Event Management 1

LEVEL 2 Academic Subjects Diploma in Business student SPM 10 As top scorer, Wu Yuen Theng, a winner of Daniel Gabriel George from SMK D2ACC100 Financial Accounting the Hong Leong Foundation's Methodist (ACS) Sitiawan chose D2ACC110 Accounting for Business Decisions ROAR Scholarship, has to further his education in HELP's D2ECO110 Microeconomics participated in the Cultural Diploma in Business. D2ECO120 Macroeconomics Exchange Programme at He has won 13 book prizes at D2FIN100 Introduction to Finance Kuokmin University, Korea. HELP University since 2016. D2HRM100 Introduction to Human Resource Management

13 PROGRAMME STRUCTURE Bachelor of Business (Hons) Accounting

PROGRAMME DETAILS FIN204 Investment Analysis & Decision 5 COMPULSORY MPU SUBJECTS • 3-year to 3-year 1 semester honours Making MPU1 (Choose 2) programme FIN206 Introduction to Technical Analysis MPU3113 Hubungan Etnik (Malaysian • 32 subjects including a graduation project & Trading students) and internship (compulsory) FIN207 Mergers & Acquisitions MPU3123 Tamadun Islam dan Tamadun • 14 weeks for full semester; 7 weeks for half FIN301 Corporate Finance Asia (Malaysian students) semester ITC201 Principles of Web Design MPU3143 Bahasa Melayu Komunikasi 2 ITC304 Digital Payment and Security (International students) LAW201 Company Law SUBJECTS MPU3173 Pengajian Malaysia 3 LAW305 International Business Law (International students) YEAR 1 LAW311 Cyberlaw & Ethics 10 compulsory subjects MAT201 Business Mathematics MPU2 (Choose 1) ACC101 Financial Accounting 1 MGT200 Small Business Management MPU3213 Bahasa Kebangsaan A* ACC103 Management Accounting 1 MGT201 Organisational Behaviour MPU3233 Leadership in Business ECO101 Principles of Microeconomics MGT202 E-Business MPU3243 Personal Branding and Career ECO102 Principles of Macroeconomics MGT204 Asian Entrepreneurship & Management ENG 101 English for Academic Purposes Innovation * For Malaysian students without a credit in SPM ITC101 Information Technology for MGT205 Asian Business Environment Bahasa Melayu. Business MGT209 Production & Logistics LAW101 Business Law Management MPU3 (Choose 1) MGT101 Principles of Management MGT211 E-Commerce MPU3313 Comparative Ethics for Malaysia MKT101 Principles of Marketing MGT212 Business Analytics for Decision MPU3323 Malaysian Constitution QBM101 Business Statistics Making (strongly MPU3333 Malaysian Digital Transformation recommended) YEAR 2 & 3 MPU3343 Career Pathways in the field of MGT300 Managing People across Cultures Behavioural Sciences in Malaysia 15 compulsory subjects MGT302 Change Management MPU3353 Personal Financial Planning in ACC200 Accounting Information Systems MGT303 Corporate Policy & Strategy Malaysia ACC201 Management Accounting 2 MGT304 Strategic International Business MPU3373 Goods & Services Tax in Malaysia ACC202 Financial Reporting Management ACC203 Financial Accounting 2 MGT305 Business Ethics & Social MPU4 (Choose 1) ACC301 Management Accounting 3 Responsibility MPU3412 Co-curriculum – Sport 2 ACC302 Corporate Accounting MGT309 Project Management MPU3422 Co-curriculum – Community ACC303 Auditing & Assurance Services MGT312 E-Commerce Strategies Service 2 ACC304 Accounting Theory & Practice MKT206 Retail Management MPU3432 Co-curriculum – Event AIP300 Accounting Internship MKT208 Brand Management Management 2 Programme MKT212 Social Media Marketing FIN202 Financial Management MKT213 Mobile Marketing SEMINARS (CAREER SKILLS) HRM201 Managing Human Resources MKT301 Integrated Marketing LAW201 Company Law Communications Seminars covering the following areas will be TAX301 Taxation MKT302 Strategic Global Marketing conducted and all students are required to MGT203 Business Research MKT305 Strategic Marketing Relationship attend. Although these seminars do not MGT400 Graduation Project MKT307 Environmental Marketing count as credits towards graduation, all HELP And choose 2 electives from any Year 2 or MKT308 B2B Marketing graduates must be trained in the following Year 3 subjects MKT309 Marketing Engineering essential skills: MKT313 Digital Product Management • Resolving Conflict Electives (partial list) MKT314 Search Marketing • Negotiation (for all specialisations) QBM201 Advanced Business Statistics • Interpersonal Dynamics ACC291 Islamic Bank Management • Team Building ACC305 Corporate Governance GRADUATION PROJECT ASSESSMENT ACC312 Reporting Framework & All students are required to complete a Accounting Practice graduation project in their related field under Most subjects follow the assessment pattern BKG301 Comparative Banking Structure supervision. below: COM200 Managerial Communication Continuous assessment - 40% ECO203 International Economics Final Examination - 60% FIN203 Financial Institutions, Instruments and Markets

14 PROGRAMME STRUCTURE PROVEN PERFORMANCE

I am indebted to the lecturers who have guided me throughout my Diploma and Bachelor's degree studies at HELP University. They inspired me in my quest for knowledge. The HELP Diploma in Business covers the whole spectrum of business: Accounting, Finance, Economics, Management, Marketing, Law, Quantitative Methods, Ethics and Human Resource Management. The wide coverage of the Diploma syllabus built a strong foundation for my Bachelor's degree studies in Accounting”.

Kueh Wan May KPMG Associate in Accounting and Advisory Outsourcing Service (current) Table Tennis Malaysia National Player (2015) Bachelor of Business (Accounting) (Hons), HELP University (2018) Diploma In Business, HELP ENTRY REQUIREMENT ENGLISH REQUIREMENT University (2015) • HELP Foundation in Arts / Foundation in • MUET Band 2 (Malaysian students) ^ or Science with a minimum CGPA score of IELTS 5.5 (international students) or Chung Hua Middle School, 2.5 out of 4.0** equivalent international English Language Kuching (2008) • HELP Diploma in Business with a minimum qualification CGPA score of 2.5 out of 4.0** • 2 C+ in STPM** ** The stated qualifications must be supported INTAKES • 2 A-level passes with a credit in Mathematics and a pass in January, March#, May, August, October# • 5 Bs in Senior Middle 3 (UEC)*** English at SPM level. This requirement can be • 5 CPU passes with a minimum average of waived should the qualification contain # This intake is only applicable for those entering 50% Mathematics and/or English subject(s) with the programme without being granted any • University Aggregate of 50% or ATAR equivalent/higher achievement. exemptions. score of at least 50% for various Australian *** Please refer to the Faculty of Business, Matriculation Programmes Economics and Accounting on the Mathematics • Equivalent qualification and English requirement. ^ Waived if students have completed a pre-university or diploma programme that is conducted in English.

15 PROGRAMME STRUCTURE Bachelor of Business (Hons) Finance

PROGRAMME DETAILS BKG301 Comparative Banking GRADUATION PROJECT • 3-year honours programme Structure All students are required to complete a • 31 subjects including a graduation COM200 Managerial Communication graduation project in their related field project ECO203 International Economics under supervision. • 14 weeks for full semester; 7 weeks for FIN206 Introduction to Technical Analysis & Trading half semester 5 COMPULSORY MPU SUBJECTS FIN207 Mergers & Acquisitions MPU1 (Choose 2) SUBJECTS FIN301 Corporate Finance ITC201 Principles of Web Design MPU3113 Hubungan Etnik (Malaysian YEAR 1 ITC304 Digital Payment and Security students) 9 compulsory subjects LAW201 Company Law MPU3123 Tamadun Islam dan Tamadun ACC101 Financial Accounting 1 LAW305 International Business Law Asia (Malaysian students) ACC103 Management Accounting 1 LAW311 Cyberlaw & Ethics MPU3143 Bahasa Melayu Komunikasi 2 ECO101 Principles of Microeconomics MAT201 Business Mathematics (International students) ECO102 Principles of Macroeconomics MGT200 Small Business Management MPU3173 Pengajian Malaysia 3 ITC101 Information Technology for MGT201 Organisational Behaviour (International students) Business MGT202 E-Business LAW101 Business Law MGT204 Asian Entrepreneurship & MPU2 (Choose 1) MGT101 Principles of Management Innovation MPU3213 Bahasa Kebangsaan A* MKT101 Principles of Marketing MGT205 Asian Business Environment MPU3233 Leadership in Business QBM101 Business Statistics MGT209 Production & Logistics MPU3243 Personal Branding and Career Management Management YEAR 2 & 3 MGT211 E-Commerce * For Malaysian students without a credit in SPM Finance (14 compulsory subjects) MGT212 Business Analytics for Bahasa Melayu. ACC203 Financial Accounting 2 Decision Making (strongly ECO202 Macroeconomic Analysis recommended) MPU3 (Choose 1) FIN202 Financial Management MGT300 Managing People across MPU3313 Comparative Ethics for FIN203 Financial Institutions, Cultures Malaysia Instruments & Markets MGT302 Change Management MPU3323 Malaysian Constitution FIN204 Investment Analysis & MGT303 Corporate Policy & Strategy MPU3333 Malaysian Digital Decision Making MGT304 Strategic International Transformation FIN205 Wealth Management Business Management MPU3343 Career Pathways in the field of FIN302 Analysis of Equity & Fixed MGT305 Business Ethics & Social Behavioural Sciences in Income Investments Responsibility Malaysia FIN304 Global Financial Management MGT309 Project Management MPU3353 Personal Financial Planning in FIN305 Strategic Issues in Financial MGT312 E-Commerce Strategies Malaysia Management MKT206 Retail Management MPU3373 Goods & Services Tax in FIN306 Derivative Securities & Risk MKT208 Brand Management Malaysia Management MKT212 Social Media Marketing FIN307 Portfolio Management MKT213 Mobile Marketing MPU4 (Choose 1) HRM201 Managing Human Resources MKT301 Integrated Marketing MPU3412 Co-curriculum – Sport 2 MGT203 Business Research Communications MPU3422 Co-curriculum – Community MGT400 Graduation Project MKT302 Strategic Global Marketing Service 2 And choose 3 electives from any Year 2 or MKT305 Strategic Marketing MPU3432 Co-curriculum – Event Year 3 subjects (1 of them must be a Year 3 Relationship Management 2 subject) MKT307 Environmental Marketing MKT308 B2B Marketing Partial List of Electives MKT309 Marketing Engineering (for all specialisations) MKT313 Digital Product Management ACC201 Management Accounting 2 MKT314 Search Marketing ACC291 Islamic Bank Management QBM201 Advanced Business Statistics ACC305 Corporate Governance ACC312 Reporting Framework & Accounting Practice

16 SEMINARS (CAREER SKILLS) ENTRY REQUIREMENT ** The stated qualifications must be supported with a credit in Mathematics and a pass in Seminars covering the following areas will be Any one of the following: English at SPM level. This requirement can be conducted and all students are required to • HELP Foundation in Arts/Foundation in waived should the qualification contain attend. Although these seminars do not Science with a minimum CGPA score of Mathematics and/or English subject(s) with count as credits towards graduation, all 2.5 out of 4.0** equivalent/higher achievement. HELP graduates must be trained in the • HELP Diploma in Business with a minimum *** Please refer to the Faculty of Business, following essential skills: CGPA score of 2.5 out of 4.0** Economics and Accounting on the Mathematics • Resolving Conflict • 2 C+ in STPM** and English requirement. • Negotiation • 2 A-level passes • Interpersonal Dynamics • 5 Bs in Senior Middle 3 (UEC)*** • Team Building • 5 CPU passes with a minimum average of INTAKES 50% January, March#, May, August, October# ASSESSMENT • University Aggregate of 50% or ATAR # This intake is only applicable for those entering the Most subjects follow the assessment pattern score of at least 50% for various Australian Matriculation Programmes programme without being granted any below: exemptions. Continuous assessment - 40% • Equivalent qualification Final Examination - 60% ENGLISH REQUIREMENT • IELTS 6.0 (international students) or equivalent international English Language qualification

17 PROGRAMME STRUCTURE Bachelor of Business (Hons)

PROGRAMME DETAILS Entrepreneurship INR201 Industrial Relations • 3-year honours programme (13 compulsory subjects) INR301 Comparative Industrial • 31 subjects including a graduation FIN201 Business Finance Relations project HRM201 Managing Human Resources LAW207 Law of Employment • 14 weeks for full semester; 7 weeks for MGT200 Small Business Management MGT302 Change Management half semester MGT203 Business Research MGT303 Corporate Policy & Strategy • Specialisations: Marketing, MGT204 Asian Entrepreneurship & MGT305 Business Ethics & Social Entrepreneurship, International Innovation Responsibility Business and Human Resource MGT206 Introduction to Entrepreneurial MGT400 Graduation Project Management Behaviour And choose 3 electives from any Year 2 or MGT207 New Venture Creation Year 3 subjects MGT208 Franchising SUBJECTS MGT307 Strategic Planning for Electives (partial list) YEAR 1 Entrepreneurs (for all specialisations including 9 compulsory subjects MGT310 Corporate Venturing Accounting and Finance) ACC101 Financial Accounting 1 MGT311 Entrepreneurship Business ACC201 Management Accounting 2 ACC103 Management Accounting 1 Plan ACC291 Islamic Bank Management ECO101 Principles of Microeconomics MKT305 Strategic Marketing ACC305 Corporate Governance ECO102 Principles of Macroeconomics Relationship ACC312 Reporting Framework & ITC101 Information Technology for MGT400 Graduation Project Accounting Practice Business And choose 4 electives from any Year 2 or BKG301 Comparative Banking Structure LAW101 Business Law Year 3 subjects (2 of them must be a Year COM200 Managerial Communication MGT101 Principles of Management 3 subject) ECO203 International Economics MKT101 Principles of Marketing FIN203 Financial Institutions QBM101 Business Statistics International Business Instruments and Markets (14 compulsory subjects) FIN204 Investment Analysis & Decision YEAR 2 & 3 FIN201 Business Finance Making Marketing (14 compulsory subjects) ECO203 International Economics FIN206 Introduction to Technical FIN201 Business Finance ECO204 International Trade Analysis & Trading HRM201 Managing Human Resources FIN304 Global Financial Management FIN207 Mergers & Acquisitions MKT201 Consumer Behaviour HRM201 Managing Human Resources FIN301 Corporate Finance MKT203 Distribution & Logistics LAW305 International Business Law ITC201 Principles of Web Design Management MGT201 Organisational Behaviour ITC304 Digital Payment and Security MKT205 Sales Management MGT203 Business Research LAW201 Company Law MKT207 Product Management MGT301 Operations Management LAW305 International Business Law MKT209 Digital Marketing MGT303 Corporate Policy & Strategy LAW311 Cyberlaw & Ethics MKT301 Integrated Marketing MGT304 Strategic International Business MAT201 Business Mathematics Communications Management MGT200 Small Business Management MKT302 Strategic Global Marketing MGT305 Business Ethics & Social MGT201 Organisational Behaviour MKT303 Marketing Research Responsibility MGT202 E-Business MKT304 Competitive Marketing MGT400 Graduation Project MGT204 Asian Entrepreneurship & Planning & Strategy MKT302 Strategic Global Marketing Innovation MKT306 Services Marketing And choose 3 electives from any Year 2 or MGT205 Asian Business Environment MKT311 Innovative Product Year 3 subjects MGT209 Production & Logistics Development and Management Management MGT400 Graduation Project Human Resource Management MGT211 E-Commerce And choose 3 electives from any Year 2 or (14 compulsory subjects) MGT212 Business Analytics for Year 3 subjects* ECO201 Labour Economics Decision Making (strongly FIN201 Business Finance recommended) * Students have a choice of the digital marketing HRM201 Managing Human Resources MGT300 Managing People across track, e-commerce track or the general HRM202 Human Resources Cultures marketing track. Please refer to the Faculty for Development MGT302 Change Management further information. HRM301 Human Resource Research MGT303 Corporate Policy & Strategy HRM302 Managing Occupational Health MGT304 Strategic International Business & Safety Management HRM303 Managing Strategic Human MGT305 Business Ethics & Social Resources Responsibility

18 MGT309 Project Management MPU2 (Choose 1) ASSESSMENT MGT312 E-Commerce Strategies MPU3213 Bahasa Kebangsaan A** Most subjects follow the assessment pattern MKT206 Retail Management MPU3233 Leadership in Business below: MKT208 Brand Management MPU3243 Personal Branding and Career Continuous assessment - 40% MKT212 Social Media Marketing Management Final Examination - 60% MKT213 Mobile Marketing ** For Malaysian students without a credit in SPM MKT301 Integrated Marketing Bahasa Melayu. ENTRY REQUIREMENT Communications MKT302 Strategic Global Marketing MPU3 (Choose 1) Any one of the following: MKT305 Strategic Marketing MPU3313 Comparative Ethics for Malaysia • HELP Foundation in Arts/Foundation in Relationship MPU3323 Malaysian Constitution Science with a minimum CGPA score of 2.0 MKT307 Environmental Marketing MPU3333 Malaysian Digital Transformation out of 4.0 MKT308 B2B Marketing MPU3343 Career Pathways in the field of • HELP Diploma in Business with a minimum MKT309 Marketing Engineering Behavioural Sciences in Malaysia CGPA score of 2.0 out of 4.0 MKT313 Digital Product Management MPU3353 Personal Financial Planning in • 2 Cs in STPM** MKT314 Search Marketing Malaysia • 2 A-Level passes QBM201 Advanced Business Statistics MPU3373 Goods & Services Tax in Malaysia • 5 Bs in Senior Middle 3 (UEC) *** • 5 CPU passes with a minimum average of GRADUATION PROJECT MPU4 (Choose 1) 50% MPU3412 Co-curriculum – Sport 2 • University Aggregate of 50% or ATAR score All students are required to complete a of at least 50 for various Australian graduation project in their related field MPU3422 Co-curriculum – Community Service 2 MPU3432 Co-curriculum – Event Management 2 Matriculation Programmes under supervision. • Equivalent qualification SEMINARS (CAREER SKILLS) 5 COMPULSORY MPU SUBJECTS ** The stated qualifications need to be supported Seminars covering the following areas will be MPU1 (Choose 2) with a pass in Mathematics, English, Sejarah and conducted and all students are required to MPU3113 Hubungan Etnik (Malaysian Bahasa Melayu at SPM level. attend. Although these seminars do not count students) *** Please refer to the Faculty of Business, as credits towards graduation, all HELP MPU3123 Tamadun Islam dan Tamadun Economics and Accounting on the Mathematics Asia (Malaysian students) graduates must be trained in the following and English requirement. MPU3143 Bahasa Melayu Komunikasi 2 essential skills: (International students) • Resolving Conflict INTAKES • Negotiation MPU3173 Pengajian Malaysia 3 January, March#, May, August, October# (International students) • Interpersonal Dynamics • Team Building # This intake is only applicable for those entering the programme without being granted any exemptions.

19 PROGRAMME STRUCTURE

Bachelor of Business Psychology (Hons)

PROGRAMME DETAILS HRM302 Managing Occupational MPU3333 Malaysian Digital • 3-year honours programme Health and Safety Transformation • 31 subjects including a graduation HRM303 Managing Strategic Human MPU3343 Career Pathways in the field of project Resources Behavioural Sciences in • 14 weeks for full semester; INR201 Industrial Relations Malaysia 7 weeks for half semester LAW207 Law of Employment MPU3353 Personal Financial Planning in MGT200 Small Business Management Malaysia MGT201 Organisational Behaviour MPU3373 Goods & Services Tax in SUBJECTS MGT204 Asian Entrepreneurship and Malaysia YEAR 1 Innovation 11 compulsory subjects MGT212 Business Analytics for MPU4 (Choose 1) ACC101 Financial Accounting 1 Decision Making (strongly MPU3412 Co-curriculum – Sports 2 ECO101 Principles of Microeconomics recommended) MPU3422 Co-curriculum – Community LAW101 Business Law MGT300 Managing People Across Service 2 MGT101 Principles of Management Cultures MPU3432 Co-curriculum – Event MKT101 Principles of Marketing MGT305 Business Ethics and Social Management 2 QBM101 Business Statistics Responsibilities BPSY105 Introduction to Quantitative MKT205 Sales Management ASSESSMENT Methods MKT206 Retail Management Most subjects follow the assessment BPSY106 Introduction to Qualitative MKT301 Integrated Marketing pattern below: Methods Communication Continuous assessment – 50% BPSY111 Introduction to Psychology 1 MKT302 Strategic Global Marketing Final examination – 50% BPSY112 Introduction to Psychology 2 MKT305 Strategic Marketing Total – 100% BPSY113 Psychology of Personal and Relationships Academic Development MKT306 Services Marketing ENTRY REQUIREMENT YEAR 2 GRADUATION PROJECTS Any one of the following: • HELP Foundation in Arts / Foundation 6 compulsory subjects All students are required to complete in Science with minimum CGPA 2.0 HRM201 Managing Human Resources a graduation project in business out of 4.0** MKT201 Consumer Behaviour psychology or related areas under • HELP Diploma in Business with MGT203 Business Research supervision. BPSY205 Social Psychology minimum CGPA 2.0 out of 4.0** • 2 Cs in STPM** BPSY207 Human Personality 5 COMPULSORY MPU SUBJECTS BPSY210 Conflict Theory & Resolution • 2 A-Level passes MPU1 (Choose 2) • 5 Bs in Senior Middle 3 (UEC)*** YEAR 3 MPU3113 Hubungan Etnik (Malaysian • 5 CPU passes with a minimum 6 compulsory subjects students) average of 50% MGT302 Change Management MPU3123 Tamadun Islam dan Tamadun • University Aggregate of 50% or ATAR BPSY302 Introduction to Industrial/ Asia (Malaysian students) score of at least 50 for various Organisational Psychology MPU3143 Bahasa Melayu Komunikasi 2 Australian Matriculation Programmes BPSY310 Cross Cultural Psychology (International students) • Equivalent qualification BPSY314 Introduction to Economic MPU3173 Pengajian Malaysia 3 Psychology (International students) ** The stated qualifications need to be LAW309 Psychology & Law supported with a pass in Mathematics, MGT400 Graduation Project MPU2 (Choose 1) English, Sejarah and Bahasa Melayu at SPM MPU3213 Bahasa Kebangsaan A* level. Partial List of Electives MPU3233 Leadership in Business *** Please refer to the Faculty of Business, Students are required to do 3 elective MPU3243 Personal Branding and Career Economics and Accounting on the subjects from Year 2 and 3 (at least one Management Mathematics and English requirement. subject from Year 3) * For Malaysian students without a credit in SPM BPSY221 Development Psychology Bahasa Melayu. INTAKES BPSY222 Learning and Cognition January, March#, May, August, October# BPSY309 Health Psychology MPU3 (Choose 1) BPSY311 Psychological Testing for MPU3313 Comparative Ethics for # This intake is only applicable for those entering Business and Marketing Malaysia the programme without being granted any HRM202 Developing Human Resources MPU3323 Malaysian Constitution exemptions.

20 Bachelor of Management (Hons)

PROGRAMME DETAILS Choose 1 elective from the following ASSESSMENT • 3-year honours programme ECO372 Development Economics Most subjects follow the assessment • 31 subjects including a graduation MGT302 Change Management pattern below: project MGT376 Quality Management Continuous assessment – 50% • 14 weeks for full semester; Final examination – 50% 7 weeks for half semester Graduation Project Total – 100% All students are required to complete a SUBJECTS graduation project in management or ENTRY REQUIREMENT related areas under supervision. YEAR 1 Any one of the following: 9 compulsory subjects 5 COMPULSORY MPU SUBJECTS • HELP Foundation in Arts / Foundation in ACC101 Financial Accounting 1 Science with a minimum CGPA score of ECO101 Principles of Microeconomics MPU1 (Choose 2) 2.0 out of 4.0 ECO102 Principles of Macroeconomics MPU3113 Hubungan Etnik (Malaysian • HELP Diploma in Business with a ITC101 Information Technology for students) minimum CGPA score of 2.0 out of 4.0 Business MPU3123 Tamadun Islam dan Tamadun • 2 Cs in STPM** LAW101 Business Law Asia (Malaysian students) • 2 A-Level passes MGT101 Principles of Management MPU3143 Bahasa Melayu Komunikasi 2 • 5 Bs in Senior Middle 3 (UEC)*** MKT101 Principles of Marketing (International students) • 5 CPU passes with a minimum average QBM101 Business Statistics MPU3173 Pengajian Malaysia 3 of 50% QBM153 Mathematics 1 (International students) • University Aggregate of 50% or ATAR score of at least 50 for various YEAR 2 MPU2 (Choose 1) Australian Matriculation Programmes 5 compulsory subjects MPU3213 Bahasa Kebangsaan A* • Equivalent qualification MPU3233 Leadership in Business FIN201 Business Finance MPU3243 Personal Branding and Career HRM201 Managing Human Resources ** The stated qualifications need to be Management MGT201 Organisational Behaviour supported with a pass in Mathematics, MGT202 E-Business * For Malaysian students without a credit in SPM English, Sejarah and Bahasa Melayu at SPM Bahasa Melayu. MGT203 Business Research level. *** Please refer to the Faculty of Business, MPU3 (Choose 1) Economics and Accounting on the Choose 3 electives from the following MPU3313 Comparative Ethics for Mathematics and English requirement. ACC203 Financial Accounting 2 Malaysia ECO255 Malaysian Economy MPU3323 Malaysian Constitution INTAKES ECO257 Regional Studies MPU3333 Malaysian Digital # # ECO280 Reflective Practice January, March , May, August, October Transformation MGT209 Production & Logistics MPU3343 Career Pathways in the field of Management # This intake is only applicable for those entering Behavioural Sciences in MGT212 Business Analytics for the programme without being granted any Malaysia Decision Making (strongly exemptions. MPU3353 Personal Financial Planning in recommended) Malaysia YEAR 3 MPU3373 Goods & Services Tax in Malaysia 8 compulsory subjects MGT300 Managing People across MPU4 (Choose 1) Cultures MPU3412 Co-curriculum – Sports 2 MGT301 Operations Management MPU3422 Co-curriculum – Community MGT303 Corporate Policy & Strategy Service 2 MGT304 Strategic International MPU3432 Co-curriculum – Event Business Management Management 2 MGT305 Business Ethics & Social Responsibility MGT356 Critical Issues in Management MGT400 Graduation Project BIP300 Business Internship Programme

21 PROGRAMME STRUCTURE

Bachelor of Economics (Hons)

PROGRAMME DETAILS ECO373 Monetary Economics ASSESSMENT • 3-year honours programme ECO400 Economics Research Project Most subjects follow the assessment • 31 subjects including an economics pattern below: research project Choose 3 elective from the following Continuous assessment – 50% • 14 weeks for full semester; MGT305 Business Ethics & Social Final examination – 50% 7 weeks for half semester Responsibility Total – 100% ECO387 Labour Economics ECO388 Economics of Industry SUBJECTS ENTRY REQUIREMENT QBM372 Further Mathematics I YEAR 1 QBM373 Further Mathematics II Any one of the following: 7 compulsory subjects • HELP Foundation in Arts / Foundation in ACC155 Elements of Accounting & ECONOMICS RESEARCH PROJECT Science with a minimum CGPA score of Finance I 2.0 out of 4.0 All students are required to complete a ECO155 Microeconomics I • HELP Diploma in Business with a research project in economics or a related ECO157 Macroeconomics I minimum CGPA score of 2.0 out of 4.0 area under supervision. ECO158 History of Economics Thought • 2 Cs in STPM** QBM153 Mathematics I • 2 A-Level passes QBM154 Statistics I 5 COMPULSORY MPU SUBJECTS • 5 Bs in Senior Middle 3 (UEC)*** QBM175 Mathematics II MPU1 (Choose 2) • 5 CPU passes with a minimum average MPU3113 Hubungan Etnik (Malaysian of 50% Choose 2 electives from the following students) • University Aggregate of 50% or ATAR ACC177 Elements of Accounting & MPU3123 Tamadun Islam dan Tamadun score of at least 50 for various Finance II Asia (Malaysian students) Australian Matriculation Programmes ECO173 International Relations MPU3143 Bahasa Melayu Komunikasi 2 • Equivalent qualification ECO174 Human Geography (International students) MGT101 Principles of Management MPU3173 Pengajian Malaysia 3 ** The stated qualifications need to be QBM176 Statistics II (International students) supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM YEAR 2 MPU2 (Choose 1) level. 6 compulsory subjects MPU3213 Bahasa Kebangsaan A* *** Please refer to the Faculty of Business, ECO203 International Economics MPU3233 Leadership in Business Economics and Accounting on the ECO255 Malaysian Economy MPU3243 Personal Branding and Career Mathematics and English Requirement. ECO256 Research Methods Management ECO260 Econometrics I * For Malaysian students without a credit in SPM INTAKES ECO286 Microeconomics II Bahasa Melayu. January, May, August ECO287 Macroeconomics II MPU3 (Choose 1) Choose 3 electives from the following MPU3313 Comparative Ethics for ECO257 Regional Studies Malaysia ECO258 Public Finance MPU3323 Malaysian Constitution ECO293 Advanced Principles of MPU3333 Malaysian Digital Management Transformation MGT212 Business Analytics for MPU3343 Career Pathways in the field of Decision Making (strongly Behavioural Sciences in recommended) Malaysia QBM276 Management Science MPU3353 Personal Financial Planning in Methods I Malaysia QBM277 Management Science MPU3373 Goods & Services Tax in Methods II Malaysia QBM278 Management Mathematics I QBM279 Management Mathematics II MPU4 (Choose 1) MPU3412 Co-curriculum – Sports 2 YEAR 3 MPU3422 Co-curriculum – Community 5 compulsory subjects Service 2 ECO353 Fiscal & Monetary Policy MPU3432 Co-curriculum – Event ECO355 Econometrics II Management 2 ECO372 Development Economics

22 Bachelor of Business (Hospitaly Management (Hons)

PROGRAMME DETAILS 2 Elective Subjects MPU4 (Choose 1) • 3-year honours programme Choose 1 elective from the following MPU3412 Co-curriculum – Sports 2 • 31 subjects including a graduation MGT212 Business Analytics for MPU3422 Co-curriculum – Community project Decision Making (strongly Service 2 • 14 weeks for full semester; recommended) MPU3432 Co-curriculum – Event 7 weeks for half semester TRM205 Introduction to Kitchen Management 2 Operations and Food and SUBJECTS Beverage Services ASSESSMENT YEAR 1 TRM207 Room Division Management Most subjects follow the assessment pattern below: 8 compulsory subjects And 1 elective from any Year 2 or Year 3 Continuous assessment – 40% ACC101 Financial Accounting 1 subjects Final examination – 60% ACC103 Management Accounting 1 Total – 100% ECO101 Principles of Microeconomics GRADUATION PROJECT ITC101 Information Technology for All students are required to complete a ENTRY REQUIREMENT Business graduation project in hospitality LAW101 Business Law management or related areas under Any one of the following: MKT101 Principles of Marketing supervision. • HELP Foundation in Arts / Foundation in QBM101 Business Statistics Science with a minimum CGPA score of TRM101 Principles of Management for 5 COMPULSORY MPU SUBJECTS 2.0 out of 4.0 Hospitality & Tourism • HELP Diploma in Business with a MPU1 (Choose 2) minimum CGPA score of 2.0 out of 4.0 MPU3113 Hubungan Etnik (Malaysian YEAR 2 & 3 • 2 Cs in STPM** students) 16 compulsory subjects • 2 A-Level passes MPU3123 Tamadun Islam dan Tamadun FIN201 Business Finance • 5 Bs in Senior Middle 3 (UEC)*** Asia (Malaysian students) MGT204 Asian Entrepreneurship & • 5 CPU passes with a minimum average MPU3143 Bahasa Melayu Komunikasi 2 Innovation of 50% (International students) TRM200 Introduction to Tourism, • University Aggregate of 50% or ATAR MPU3173 Pengajian Malaysia 3 Leisure & Hospitality score of at least 50 for various (International students) Management Australian Matriculation Programmes TRM202 Organisational Behaviour for • Equivalent qualification MPU2 (Choose 1) Service Industry MPU3213 Bahasa Kebangsaan A* TRM204 Human Resource Management ** The stated qualifications need to be MPU3233 Leadership in Business for the Hospitality and Tourism supported with a pass in Sejarah and Bahasa MPU3243 Personal Branding and Career Industry Melayu at SPM level. Management TRM211 Hotel Operation Management *** Please refer to the Faculty of Business, * For Malaysian students without a credit in SPM TRM213 Hospitality Small Business Economics and Accounting on the Bahasa Melayu. Operations Mathematics and English requirement. TRM214 Accommodation Operation MPU3 (Choose 1) Management MPU3313 Comparative Ethics for TRM304 Research Methodology for INTAKES Malaysia # # Hospitality Industry MPU3323 Malaysian Constitution January, March , May, August, October TRM305 Leadership & Management in MPU3333 Malaysian Digital Hospitality Industry Transformation # This intake is only applicable for those entering TRM312 Services Management in MPU3343 Career Pathways in the field of the programme without being granted any Hospitality Behavioural Sciences in exemptions. TRM313 Culinary and Restaurant Malaysia Management MPU3353 Personal Financial Planning in TRM320 Industry Placement Practicum Malaysia TRM321 Strategic Customer Care in MPU3373 Goods & Services Tax in Hospitality & Tourism Malaysia TRM323 Contemporary Issues in the Hospitality and Tourism Industry TRM400 Graduation Project

23 PROGRAMME STRUCTURE

Bachelor of Tourism Management (Hons)

PROGRAMME DETAILS Choose 1 elective from the following ASSESSMENT • 3-year honours programme TRM312 Services Management in Most subjects follow the assessment • 33 subjects including an Hospitality pattern below: undergraduate tourism project TRM314 Communication Strategies Skills Continuous assessment – 40% • 14 weeks for full semester; TRM315 Introduction to Special Event Final examination – 60% 7 weeks for half semester Management Total – 100%

SUBJECTS UNDERGRADUATE TOURISM ENTRY REQUIREMENT PROJECT YEAR 1 Any one of the following: 7 compulsory subjects All students are required to complete an • HELP Foundation in Arts / Foundation in ACC101 Financial Accounting 1 undergraduate tourism project under Science with a minimum CGPA score of ACC103 Management Accounting 1 supervision. 2.0 out of 4.0 ECO101 Principles of Microeconomics • HELP Diploma in Business with a LAW101 Business Law 5 COMPULSORY MPU SUBJECTS minimum CGPA score of 2.0 out of 4.0 QBM101 Business Statistics MPU1 (Choose 2) • 2 Cs in STPM** TRM101 Principles of Management for MPU3113 Hubungan Etnik (Malaysian • 2 A-Level passes Hospitality & Tourism students) • 5 Bs in Senior Middle 3 (UEC)*** TRM102 Tourism Marketing MPU3123 Tamadun Islam dan Tamadun • 5 CPU passes with a minimum average of Asia (Malaysian students) 50% YEAR 2 & 3 MPU3143 Bahasa Melayu Komunikasi 2 • University Aggregate of 50% or ATAR 20 compulsory subjects (International students) score of at least 50 for various Australian TRM201 Introduction to Tourism & Travel MPU3173 Pengajian Malaysia 3 Matriculation Programmes Management (International students) • Equivalent qualification TRM202 Organisational Behaviour for Service Industry MPU2 (Choose 1) ** The stated qualifications need to be supported TRM203 Tourism Research Methodology MPU3213 Bahasa Kebangsaan A* with a pass in Sejarah and Bahasa Melayu at TRM204 Human Resource Management MPU3233 Leadership in Business SPM Level. for the Hospitality and Tourism MPU3243 Personal Branding and Career *** Please refer to the Faculty of Business, Industry Management Economics and Accounting on the TRM213 Hospitality Small Business * For Malaysian students without a credit in SPM Mathematics and English requirement. Operations Bahasa Melayu. TRM220 Heritage Interpretation INTAKES Management MPU3 (Choose 1) January, March#, May, August, October# TRM221 Tourism Management MPU3313 Comparative Ethics for Malaysia Technology Application MPU3323 Malaysian Constitution # This intake is only applicable for those entering TRM222 Intercultural Studies MPU3333 Malaysian Digital Transformation the programme without being granted any TRM223 Tourism Operations MPU3343 Career Pathways in the field of exemptions. TRM225 E-Tourism Behavioural Sciences in TRM226 Computer Reservation Systems Malaysia TRM227 Destination Marketing MPU3353 Personal Financial Planning in TRM228 Special Interest Tourism Malaysia TRM229 International Tour Operations MPU3373 Goods & Services Tax in TRM305 Leadership & Management in Malaysia Hospitality Industry TRM310 Internship in the Travel and MPU4 (Choose 1) Tourism Industry MPU3412 Co-curriculum – Sports 2 TRM321 Strategic Customer Care in MPU3422 Co-curriculum – Community Hospitality & Tourism Service 2 TRM322 Sustainable Tourism MPU3432 Co-curriculum – Event Management Management 2 TRM323 Contemporary Issues in the Hospitality & Tourism Industry TRM410 Undergraduate Tourism Project

24 ACHIEVERS AND ALUMNI

Family of Achievers

The HELP BBus (Accounting) Studying at HELP University has programme taught me how to definitely helped gear me towards communicate effectively, as well as my current career goals. Besides, I had developed my teamwork, leadership and plenty of opportunities to be more time management skills. The technical confident and to speak effectively in and soft skills that I learnt have also public. My soft skills such as interpersonal prepared me for my career.” communication have improved tremendously.”

Ong Wu Peng Ong Wu Sheng Audit Associate, KPMG (Current) Audit Associate, KPMG (Current) Bachelor of Business (Accounting) (First Class Hons), Bachelor of Business (Accounting) (First Class Hons), HELP University (2017) HELP University (2018) 2017 HELP University President’s Award Winner 2018 HELP University President’s Award Winner Foundation in Arts, HELP University HELP Business Student Ambassador (2016-2017) SMK Kepong Baru, KL Foundation in Arts, HELP University SMK Kepong Baru, KL

25 GATEWAY TO INTERNATIONAL UNIVERSITIES

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, US and New Zealand. Our bachelor's degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high- ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or even a 2+1+1. arrangements.

Dr Kelvin Tan Jui Keng A former student of Foon Yew High School, Johor Bahru, Kelvin completed his Diploma in Business at HELP with Distinction. He also completed his Bachelor of Commerce with Honours, majoring in Accounting & Finance and was awarded the Dean’s Commendation for Achievement at The University of Queensland for two consecutive years. Kelvin was one of the first students from HELP to gain his PhD at the UQ Business School; he also won the Dean’s Award for Research Higher Degree Excellence.

He is now a senior lecturer in Finance at UQ Business School with research interests in capital structure, mergers and acquisitions and corporate governance. He is a recipient of the Award for Excellence in Teaching in 2013 and the Early Career Researcher Excellence in Research Award in 2016 at UQ.

Dr Kelvin Tan receiving the teaching excellence award from Professor Andrew Griffiths, Executive ▲ Dean of the UQ Business Schol.

26 ACHIEVERS AND ALUMNI

First Class Honours for HELP BBus Students at Leading UK Universities

Both Ginny Ngai (left) and Adriana Ang (right) scored First Class Hons at the University of the West of England, Bristol and University College Birmingham respectively -- testimony to the strong foundation provided by the HELP Faculty of Business, Economics and Accounting.

The HELP Bachelor of Business The BBus programme at HELP programme was a life-changing prepared me well for studies at UCB experience. Not only did I obtain a full because it honed my writing skills, and scholarship to enter the University of the West contributed to my success in the UCB of England in Bristol, UK and graduate with programme which was completely assignment First Class Honours; the lecturers and the based. But it was the compulsory module on teaching standard at the Faculty of Business, Business Research in HELP University that Economics & Accounting were superlative. really made a difference for me. The drilling in They genuinely care for your academic and methodology and accurate referencing helped personal well-being. I loved all the subjects. me cope with the rigorous demands of my Their advice: 'If you have any problems, come dissertation on Risk Management under the and talk to me' was reassuring and provided us supervision of an expert in the field.” the emotional stability to excel in our studies.”

Ginny Ngai Pik Gin Adriana Ang Mei Chu BA International Business Management (First Class BA Business Enterprise (First Class Hons), Hons), University of the West England, Bristol (2018) University College Birmingham (2018) University of the West of England-HELP University BBus (International Business) (Hons), HELP International Undergraduate Scholarship (Full University (2015 - 2017) Scholarship) A-Levels, Methodist College Kuala Lumpur BBus (International Business) (Hons), HELP (2015) University (2015 - 2017) SMK (P) Seri Aman PJ (2013) A-Levels, Methodist College Kuala Lumpur (2014) SMK Seri Bintang Selatan KL (2012)

27 PROGRESSION PATHWAYS (AUSTRALIA / NEW ZEALAND)

DEGREE YEAR 2 & 3 DEGREE YEAR 2 & 3 DEGREE YEAR 3 DEGREE YEAR 2 & 3 1+2 Programme 1½+1½ Programme 2+1 Programme 2+2 Programme Macquarie University* The University of The University of HELP University • Bachelor of Commerce* Queensland* Queensland* Bachelor of Business • Bachelor of Economics* • Bachelor of Business University of Melbourne* • Bachelor of International Management* The University of • Bachelor of Commerce* Hotel & Tourism • Bachelor of Commerce* Queensland* Management • Bachelor of Commerce* Australian National (Tourism Management)* Griffith University* • Bachelor of Business University (ANU)* • Bachelor of Business* Management* • Bachelor of Commerce* Queensland University of • Bachelor of Commerce* • Bachelor of Economics* • Bachelor of Business Technology* Administration* Bachelor of Business* University of Wollongong* University of Western • Bachelor of Commerce* Australia* University of New South University of South • Bachelor of Commerce* Wales* Australia* Macquarie University* • Bachelor of Commerce* Bachelor of Business* Bachelor of Commerce* University of New South • Marketing • Accounting Wales* University of Western • Human Resource • Finance • Bachelor of Commerce* Australia* Management • Professional Accounting • Bachelor of Commerce* • Innovation and Macquarie University* Entrepreneurship • Bachelor of Commerce* Victoria University of • Management Wellington* • Finance University of Wollongong* Bachelor of Commerce* Bachelor of Commerce* • Bachelor of Business* • Actuarial Science • Accounting • Bachelor of Commerce* • Information Systems • Commercial Law Macquarie University* Victoria University of • International Business Bachelor of Applied Finance* Wellington* Bachelor of Commerce* Bachelor of Commerce* University of Otago • Marketing Bachelor of Commerce* • Human Resources • Accounting • Accounting with Chartered University of Technology Accounting Requirements Sydney DEGREE YEAR 3 • Marketing Management • Bachelor of Business* • Tourism HELP University Victoria University of •Bachelor of Business (Hons) Wellington* Bachelor of Commerce* • Accounting • Economics DEGREE YEAR 2 • Finance • Human Resource HELP University Management & Industrial • Bachelor of Business (Hons) Relations • Management • Marketing DEGREE YEAR 1 HELP University • Bachelor of Business (Hons)

HELP University • Foundation in Arts • Foundation in Science HELP University • Diploma in Business STPM/A-Levels/UEC or equivalent

* Please refer to the Faculty of Business, Economics and Accounting administration office and Student Placement Centre for SPM/O-Levels or equivalent admission requirements. Notes: Progression Pathway 1.5 +1.5: Student can also opt for a 1+2 arrangement. Progression Pathway 2+1: Student can also opt for a 1+2 or 1.5+1.5 arrangement.

28 PROGRESSION PATHWAYS (UK / IRELAND / CHINA)

DEGREE YEAR 2 & 3 DEGREE YEAR 3 DEGREE YEAR 2 & 3 1+2 Programme 2+1 Programme 2+2 Programme University of Portsmouth* University of the West of England, University of Essex* Robert Gordon University Bachelor of Arts (Hons)* Bristol* • Bachelor of Arts (Hons)* Aberdeen* • Accountancy and Financial • Bachelor of Arts (Hons)* • Bachelor of Science (Hons)* Bachelor of Arts (Hons)* Management • Management (Taught Route) • Financial Management for Bangor University* Bangor University* • Management with Marketing Business • Bachelor of Arts (Hons)* Bachelor of Arts (Hons)* (Taught Route) • Business and Human Resource • Management with HRM (Taught Management University College Birmingham* University College Birmingham* Route) • Business and Management • Bachelor of Arts (Hons)* Bachelor of Arts (Hons)* • International Business • Business and Systems Management (Taught Route) Management University of Hertfordshire* University of Hertfordshire* • Event Management Bachelor of Arts (Hons)* Bachelor of Arts (Hons)* • Fashion Management University of Leeds* • Accounting • International Hospitality Bachelor of Arts (Hons) • Accounting and Finance University of Leeds* Management (Taught Route) • Management* • Business and Marketing Bachelor of Arts (Hons)* • Media • Management with Marketing* • Economics • Management • Public Relations Bachelor of Science (Hons) • Human Resource Management • Management with Marketing • Economics* • Marketing Bachelor of Science (Hons)* University of Liverpool* • Business Economics* • Accounting and Finance Bachelor of Science (Hons)* Robert Gordon University Aberdeen* • Economics University of Essex* Bachelor of Arts (Hons)* Dublin Business School* Bachelor of Arts (Hons)* • Bachelor of Arts (Hons)* • Management Bachelor of Arts (Hons) Business* • Business Economics • Bachelor of Science (Hons)* • Management with Marketing • Human Resource Management • Business Management • International Business Management • Marketing Cardiff University* • Public Relations • Psychology Dongbei University of Finance • Bachelor of Science (Hons)* • Fashion Management • Project Management and Economics • International Hospitality Management ˆ Bachelor of Arts (Hons)* Bachelor of Science (Hons)* University of Liverpool* • International Tourism Management ˆ • Accounting and Finance • Business Management Bachelor of Science (Hons)* • Financial Services • Tourism Management • Economics Anglia Ruskin University* Bachelor of Arts (Hons) Marketing* (All programmes are taught in Bachelor of Arts (Hons)* Bachelor of Arts (Hons)* • Digital Media English) • Business Economics Bachelor of Science (Hons)* • Event Management • Business Management Middlesex University* Bangor University* Bachelor of Arts (Hons)* Bachelor of Science (Hons)* • Business Accounting • Psychology with Business • International Business Administration DEGREE YEAR 3

ˆ From BBus (Hospitality Management HELP University (Hons) / BTourism Management (Hons) •Bachelor of Business (Hons)

DEGREE YEAR 2

HELP University • Bachelor of Business (Hons) HELP University • Diploma in Business

DEGREE YEAR 1

HELP University • Bachelor of Business (Hons)

HELP University STPM/A-Levels/UEC or equivalent • Foundation in Arts • Foundation in Science

* Please refer to the Faculty of Business, Economics and Accounting administration SPM/O-Levels or equivalent office and Student Placement Centre for admission requirements. Note: Progression Pathway 2+1: Student can also opt for a 1+2 arrangement.

29 CREDIT TRANSFER FOR BACHELOR DEGREES

AUSTRALIA (FEBRUARY & JULY INTAKES) UNITED KINGDOM (SEPTEMBER INTAKE) THE UNIVERSITY OF QUEENSLAND* UNIVERSITY OF THE WEST OF ENGLAND, UNIVERSITY OF HERTFORDSHIRE* • Bachelor of Business Management (Marketing / BRISTOL* • BA (Hons) (Accounting / Accounting & Finance International Business / Human Resources) (2+1)* • BA (Hons) Accounting & Finance / Business / Marketing / Business & Marketing / Human • Bachelor of Commerce (Accounting / Accounting & Studies / Business Studies with Human Resource Management) (2+1)* Finance / Finance (2+1)* Resource Management / Marketing / Business UNIVERSITY OF LEEDS* • Bachelor of Economics (1½+1½)* Studies with Marketing / Business Enterprise • BA Management / Management with Marketing • Bachelor of International Hotel & Tourism (2+1)* (Hons) (1+2)* Management (Tourism Management) (1½+1½)* / UNIVERSITY OF ESSEX* • BSc Economics (Hons) (1+2)* (1½+2)* • BA / BSc (Hons) Economics (2+1)* • BSc Business Economics (Hons) (1+2)* UNIVERSITY OF MELBOURNE* • BSc (Hons) Accounting / Banking / Finance / UNIVERSITY OF LIVERPOOL* • Bachelor of Commerce (1+2)* Management / Marketing / Entrepreneurship / • BA (Hons) (Business Economics / Business Actuarial Science) (1+2)* AUSTRALIAN NATIONAL UNIVERSITY* Management) (1+2)* • Bachelor of Commerce (1+2)* ANGLIA RUSKIN UNIVERSITY* • BSc Econs (Hons) (1+2)* • BSc (Hons) Accounting & Finance (2+1)* UNIVERSITY OF NEW SOUTH WALES* UNIVERSITY OF PORTSMOUTH* • BA (Hons) Business Management / Marketing / • Bachelor of Commerce (1+2)* • BA (Hons) Accountancy and Financial Human Resource Management (2+1)* • Bachelor of Economics (1+2)* Management / Financial Management for UNIVERSITY OF WESTERN AUSTRALIA* BANGOR UNIVERSITY* Business / Business and Human Resource • Bachelor of Commerce (1+2)* • BSc (Hons) Psychology with Business (1+2)* Management / Business and Management / • BA (Hons) Business Studies / Business Studies Business and Systems Management (1+2)* UNIVERSITY OF SOUTH AUSTRALIA* & Marketing / Accounting & Finance / Banking ROBERT GORDON UNIVERSITY ABERDEEN* • Bachelor of Business (Marketing/Human Resource & Finance / Business Economics (2+1)* Management/ Innovation and Entrepreneurship/ • BA (Hons) Management / Management with Management/ Finance) (1½+1½)* CARDIFF UNIVERSITY* Marketing / International Business • Bachelor of Commerce (Accounting) (1½+1½)* • BSc (Hons) Business Management (1+2)* Management / Public Relations / Fashion • BSc (Hons) Business Management (Human Management / International Hospitality GRIFFITH UNIVERSITY* Resource Management / Marketing / Management / International Tourism • Bachelor of Business (Human Resource International Management / Logistics & Management (2+1)* Management / Marketing / Management) (2+1)* Operations)(1+2)* • BA (Hons) Management / Management with • Bachelor of Commerce (Accounting /Finance) UNIVERSITY COLLEGE BIRMINGHAM* Marketing / Management with HRM / (2+1)* the degree is awarded by the University of Birmingham International Business Management / Event • Bachelor of International Tourism and Hotel • BA (Hons) Marketing Management / Business Management/ Fashion Management / Management (2+1)* Enterprise / Digital Marketing / International International Hospitality Management / Media / MACQUARIE UNIVERSITY* Hospitality & Tourism Management (2+1)* Public Relations (2+2)* • Bachelor of Commerce (Economics / MIDDLESEX UNIVERSITY* Entrepreneurship** / International Business**) • BA (Hons) Business Accounting (2+1)* (1+2)* • BA (Hons) International Business • Bachelor of Applied Finance (1½ + 1½)* Administration (2+1)* • Bachelor of Commerce (Accounting / Professional Accounting / Finance) (2+1)* • Bachelor of Commerce (Marketing / Human NEW ZEALAND (FEBRUARY & JULY INTAKES) Resources) (1½ + 1½) UNIVERSITY OF OTAGO* VICTORIA UNIVERSITY OF WELLINGTON • Bachelor of Economics (1½ + 1½)* • Bachelor of Commerce in Accounting (1+2)* • Bachelor of Commerce (Actuarial Science / QUEENSLAND UNIVERSITY OF TECHNOLOGY* • Bachelor of Commerce in Accounting with Information Systems / Commercial Law / • Bachelor of Business (Accountancy / Accountancy Chartered Accounting Requirements (1+2)* International Business) (1+2) with Professional Recognition / Economics / • Bachelor of Commerce (Marketing • Bachelor of Commerce (Accounting / Finance / Human Resource Management / Management / Tourism) (1+2)* Economics / Finance / Human Resource International Business / Management / Marketing) Management and Industrial Relations / (1½+1½)* Management / Marketing) (1½+1½) UNIVERSITY OF WOLLONGONG* • Bachelor of Commerce (Accountancy /Human CHINA (MARCH & SEPTEMBER INTAKES) Resource Management / International Business DONGBEI UNIVERSITY OF FINANCE & ECONOMICS* (2+1)* • BSc in Business Management (2+2) UNIVERSITY OF TECHNOLOGY SYDNEY • BSc in Tourism Management (2+2) • Bachelor of Business (1½ + 1½) * Please refer to the Faculty of Business, Economics and Accounting administration office and Student Placement Centre for admission requirements. ** Only applicable for February Intake

30 ACHIEVERS AND ALUMNI

HELP Business graduates are now with leading multinational companies including Ernst & Young, KPMG, Deloitte, PwC, CIMB, Maybank, OCBC, DHL, Tesco.

Khaw Ching Ai Choi Pui Mun Ong Vincent Equity Capital Markets Assistant Manager, KPMG Business Development Analyst, RHB Investment (Singapore) Executive, Maybank Bank BCom (Acc & Fin) (UQ) BBus (Fin) First Class Hons BBus (Accounting) First BBus (Acc) (HELP University) (HELP University) (2014) Class Hons (HELP  UQ International  Foundation in Arts (HELP University) (2011) Undergraduate Scholarship University) HELP President Award and 2011 (covers 100% tuition Chong Hwa Independent won numerous scholarships fees) High School KL and awards SMK Seri Bintang Utara, KL Nine papers exemption from Han Pei Wun ACCA Tutor, UQ Business School SMK Aminuddin Baki Phua Jing Wen MIS and Reporting (Treasury BBus (Fin) First Class Hons Operations Department) , (UQ) (2013) Megan Gail Ventura OCBC Bank (M) Berhad BBus (Acc) (HELP BBus (Acc & Fin) (UQ) BBus (Fin) First Class Hons University) BBus (Marketing) (HELP (HELP University) (2015) Foundation in Arts (HELP University) Affin Hwang Scholarship University)  Awarded 100% scholarship to Holder SMK Convent Bukit Nanas, complete her final year at Chong Hwa High School, KL Kuala Lumpur University of Queensland SMK Ketari, Bentong, Pahang Lai Chee Cheng Chan Sze Ern Executive, Business & Associate, PwC Calvin Tee Voon Sheng Corporate Banking, Hong BCom (Fin) (UQ) (2016)  Graduate Development Leong Bank BBus (Fin) (Hons) (HU) Program, Hewlett Packard  BCom (Fin) (UQ) (2015) (2015) Enterprise BBus (Fin) (HELP University)  HELP-UQ Scholarship Holder BBus Mgmt (Marketing) HELP-UQ Scholarship Holder 2016 (UQ) (2016) 2014 A-Levels (HELP University) BBus (Marketing) (HELP Chong Hwa Independent High SMK Seri Mutiara KL University) School KL UQ International Undergraduate Scholarship 2015 (covers Chong Kar Mun 100% tuition fees) Crystal Gan Tze Jin Tax Associate, Ernst & SMK Aminuddin Baki Assistant Manager, OCBC Young Tax Consultants Bank Malaysia BBus (Acc) (HELP BCom (Fin) (UQ) (2016) University) Ng Ju Ynn BBus (Fin) (HELP University) SMK St Mary, KL External Auditor, Ernst & Young Malaysia  HELP-UQ Scholarship Holder 2016 BCom (Acc & Fin) (UQ) (2013) Foundation in Arts (HELP Wong Wei Qi  BBus (Fin) (HELP University) University) UQ International Undergraduate SMK St Mary, KL Investment Analyst Scholarship 2012 BBus (Fin) First Class Hons SMK Kepong Baru Yip Chee Meng (HELP University) (2014) SMK (P) Pudu, KL Senior Associate, KPMG Koh Kang Swee MBA (HELP University) Business Development (2018) Manager, RHB Bank Berhad  BBus (Acc) First Class Hons Malaysia (HELP University) (2014) BBus (Fin) First Class Hons HELP University President’s (HELP University) (2014) Award (2014) Hin Hua High School, Klang Foundation in Arts (HELP University) SMK Taman SEA KL

31 OVERSEA SCHOLARSHIPS

To date more than 200 students from HELP University have graduated from partner universities under various scholarships schemes.

The latest batch of HELP Business students who received prestigious scholarships from the University of Queensland.

(Left to right): Wong Yee Min, Lee Jet, Grace Lim Yen (Left to right): Tey Xin Yi, Chor Jia Jenn, Maggie, Wong Bing, Nicholas Hoe Zi Zai and Lau Wai Ling. Ching Voon and Lin Pey Ru.

NG CHUN PING YONG LIANG WEI SHALINI A/P AROKIASAMY BCom (Acc), Macquarie University BCom (UNSW) (Current) RAJKUMAR (Current) BBus (Mkt) (HELP University) BCom (Fin) (ANU) (Current) BBus (Fin) (HELP University) (2017- (2017-2018) BBus (Fin), HELP University (2017 2018) International High Achievers - 2018) Macquarie University Vice-Chancellor’s Scholarship (2018), University of New Awarded full scholarship by Australian International Scholarship – HELP South Wales Business School National University (ANU) 2018 University Elite (100%) Foon Yew High School, Johor SMK Tinggi Kluang, Kluang Chong Hwa Independent High School KL

32 ACHIEVERS AND ALUMNI

The university has prepared me to start my career by offering guidance through talks and campus activities. They also organised campus career fairs for students to explore job opportunities, but most importantly, my lecturers offered me their genuine advice and help during times of need. My course of study is not related to what I am doing now; however, the subjects offered in the course did provide me with the foundation that I need in the working world."

Shana Teh Soo Ann Maybank Apprentice, Malayan Banking Berhad (Maybank) (Current) BBus (International Business) (Hons) (HELP University) (2015) 1st runner-up (Team), Maybank GO Ahead. Challenge 2014. SMK Convent, Jalan Peel, KL

Majoring in accountancy does not restrict my studies to financial and management accounting/reporting, taxation and audit; it also covers economics, marketing, management, finance, law, information technology etc. My lecturers always share their experiences and latest issues in the business world to make the class more interesting and prepare us for the business world. I especially enjoyed the process of completing my independent graduation project which gave me the best opportunity to meet with directors and managers of a number of MNCs, the Big Four, renowned local companies and independent parties. This experience of meeting corporate leaders has prepared me to enter the corporate world."

Liu Pow Leng Country Desk, DBS Bank (China) Limited (Current) BBus (Acc) (Hons) (HELP University) (2013) Grand finalist, Maybank GO Ahead 2012 1st Runner-up, CIMA Global Business Challenge 2012 (Malaysia) SMJK Chong Hwa Jalan Gombak KL (2007)

33 BUSINESS ANALYTICS AND TECHNOLOGY INNOVATION STUDENT CLUBS & ACTIVITIES CENTRE (BATIC)

1 2

The Faculty offers students an Clubs & Societies exciting and diverse learning • HELP Accounting Club experience. We emphasise active • HELP Business Student learning through real-life Ambassadors scenarios and industry-relevant • HELP Business Student Council experiences. Various • HELP Business Peer Tutor opportunities and platforms are Programme made available for students to apply what they have learnt in • HELP Chinese Independent theory. One of avenues available School Student Association is joining the various clubs and • HELP Investment Club societies in the university. • Community Outreach Society • Young Entrepreneur Club 3

4 5 6

STUDENT PLACEMENT CENTRE At the Student Placement Center, our professional staff offers • Visa requirements and documentations free advice and clear guidance on the following: • Flight reservations • Universities in Australia, UK, New Zealand and other countries • Pre-departure briefings • Detailed information on entry requirements • Application fees to universities may be waived if applications • English language proficiency requirements are made through the HELP Student Placement Center. • Estimated cost of studying abroad • Overview of the university/college application process For more details or info, please call 03 2716 2000 ext 2230 or • Recommendations for overseas accommodation 2239 or email: [email protected]

34 BUSINESS ANALYTICS AND TECHNOLOGY INNOVATION CENTRE (BATIC) We are Bigger, Better, Bolder A RM25 million Business Analytics and Technology Innovation Centre (BATIC) for training in online live stock- trading BATIC is Malaysia’s largest finance lab in collaboration with Bloomberg, a global financial, software and data company Collaboration with top venture and technology groups to develop the HELP Technology Hub.

Our business students can also get certified in Bloomberg Market Concepts (BMC) using the Bloomberg terminals. Such training and access to rich data, case studies, information resources and financial tools will accelerate our students to become global leaders in the financial and business world” - Prof Dr Paul Chan, Vice Chancellor and President, HELP University

Prof Dr Paul Chan and Bloomberg Head of Sales, Malaysia, Wendnia Tan (right) at the opening of the Bloomberg finance lab.

35 STUDENT SUPPORT SERVICES

At the Faculty, we provide faculty-specific support services and programmes to help students and to make their learning experiences more exciting and rewarding.

COUNSELLING SERVICES PEER TUTORING Project presentation by our students. Counselling services are offered as a Peer tutors are outstanding students Many of our students were offered form of early intervention to assist who aspire to help their fellow juniors jobs on-the-spot after their students in various situations during to deal with subject-specific issues. presentation. Our industry partners their studies with the University. We Peer tutors are available for selective include but not limited to KPMG, believe we can help students when subjects and/or upon request. Deloitte, Frost & Sullivan, Amanah they: Raya, Nielsen, Wipro-Unza, OSK Group, Mediabrands, Huttons • think they might have chosen the STUDENT BUDDY PROGRAMME OneWorld, BDO, Leaderonomics, wrong field of study This programme matches the new Warisan TC and many more. • facing face with challenging or students with senior students studying distress circumstances that may in the Faculty with the intention to INTERNSHIP OPPORTUNITY interfere with their studies assist the new students to adapt into • require help to deal with various the HELP culture and to allow the junior Tailored made for experiential learning, administrative issues e.g. appeals, and senior buddies to improve their the Business Internship Programme feedbacks etc. listening and conversation skills in an gives students a real insight into the world of work. It allows the students to • require help on academic matters informal and fun way. This programme apply the theories they learned at but do not know where to go to will last for a period of one semester. Each new student will be assigned to a HELP in a workplace environment. This We may refer students to Centre for programme gives students the chance Psychological and Counselling senior student as his/her buddy during his/her first semester in the Faculty. to test their skills in real-life situations, Services (CPCS) colleagues where explore their career options and gain needed. an insight into an organization or EMPLOYABILITY & CAREER career path. Our partners for internship DEVELOPMENT MENTORING are, inter alia, KPMG, Deloitte, Frost & We create and maintain collaboration Our academic team provides one-to- Sullivan, Mediabrands, Ogilvy & with Industry partners. Our industry one guidance during office hours for Mather, UOB Bank, Chart Nexus and partners are invited to attend and to students who require additional many more. provide feedback at the Final Year coaching and guidance in their studies.

36 DISTINGUISHED TEACHING FACULTY

Dean, Faculty of Business, Head, Department of Business Head, School of Hospitality & Deputy Head, Department of Economics and Accounting Studies Tourism Business Studies Mr Stephen Wu Ghee Kean Dr Cheah Sin Chye James Ng Kian Seng Ms Liew Huey Min BSc (Econ) Hons (London), BEd (UPM), MBA (UKM), Post Grad Cert (Bus), MBA (Southern BBA (Mktg) (UPM), MBA (Fin) (Malaya) MSc (Fin Mgmt) (SOAS, London) DBA (Northumbria) Queensland)

Senior Lecturers Dr Teh Chin Hoe Mr R Paneir Selvam Mr Alan Yap Cheng Tat Dr Ang Eng Sieng BSc (Chem) Hons, Dip Ed (UM), LLB Hons, LLM (UEL) Master in ICT Management (Information MBA (Heriot-Watt), DBA (UniSA) Security) (AeU) BA (Soc) (Winnipeg), MBA (Mgt) (Oklahoma Mr Rajender Singh a/l Ajit Singh City), PhD (Bulacan) Dr Tharunika@Chithra Latha BA (History) Hons (USM), MA (Southeast Ms Andrea Wang Shuan Wern Dr Angeline Yap Kiew Heong Ramalingam Asian Studies) (Hull) BSc in Education (TESL) Hons (UTM), CA (M), MBA (Accountancy), LLB Hons (Wolverhampton), MESL (Malaya) LLM (Staffordshire), PhD (Malaya) Ms Rajesvare Rada PhD (Accounting) (Malaya) BSc Tourism Mgmt (Toulouse), MSc Int Mr Brian Tan Foo Teong Dr Chew Eng Khuan Dr Vimala a/p Kadiresan Tourism & Hosp. Mgmt (Toulouse) BScBA (Southern New Hampshire), Dip. Mgnt Prac (UK), B.Sc (Biochemistry & BMgmt Hons (MMU), MMgmt (Malaya), MBA (Southern Queensland) PhD (SEGi) Mr Ravi Varmman Kaniappan Chemistry) Hons (Malaya), MBA (UKM), BSocSc (Mgmt) Hons (USM), Pn Firdous binti Mohd Farouk MD (AUF, Philippines), CFP, RFP Dr Wong Siew Chin MBA (Malaya) BAcct Hons (IIUM), MAcct (UiTM) Dr David Ng Ser Heong BEcon Hons (UUM), MBA (Malaya), PhD (HRD) (UPM) Ms See Yee Chen Mr George Lau Liang Chuan BSc (Fin) (Oklahoma State), MBA (Fin) (UM), BSc (Stats) Hons, MInstrTech (Malaya) Dip Ed (MPTKL), BEd (TESL) Hons (UKM), DBA (UniSA) En Abd Azis bin Abd Majid MEd (Guidance & Counselling) (UPM) Dip in Hotel and Catering Mgmt (ITM), Mr Selvanadan Muniappan Dr Gopal Krishna a/l Veeriah BCom (Acct) (Madras), CIMA (UK), MBA Mr Hoo Keh Yoong BA (Acct & Fin) First Class Hons (Greenwich), BBA (Travel Industry Mgmt) (Hawaii), MA (Edu & Human Dev) (George Washington) (Hull), MPhil (Middlesex) BSc (Actuarial Science) First Class Hons MSc (Fin) (Leicester), DBA (UUM) (UTAR), MApp Stats (Malaya) Mr Simon Lim Chee Hooi Dr Harjeet Kaur Mr Gooi Chee San CertEd, ACMA (UK), MBA (Fin) (UPM), BSc (Auckland), Diploma in TESOL (LTTC), Ms Jolyn Toh BSc (Resource Econ) Hons (UPM), Masters in TESOL (Auckland) LLB Hons (Reading), LLM (BPP) MSc (UPM), DBA (UniSA) CA (M), CGMA En Hairul Hisam bin Bujang Ms Sridevi R.K. Narayanan Ms Lucy Valentine Eruthayam Dr Hazrita binti Ab Rahim BA (Hons) Econs (UM), MEcon (UM) Prof Dip. in Training & Development (UM), BBA (Mktg) (Arkansas at Little Rock), Master in Hosp. Mgmt (UiTM); BSc (Hons) Foodservice Mgnt (UiTM); Assoc Dip. (TESOL) (LTTC), MA Hospitality & MBA (UiTM), PhD (USIM) Mr Steven Toh Choon Yoong Tourism (Bournemouth) Dip. Chef Training (ITM) BComm (Acct) (Distinction) (USQ), Dr Hemalata a/p Alagan Mr Harkiranpal Singh a/l Karpal Singh MBA (Distinction) (Heriot-Watt), Ms Macrina Francesca Stephen Yap BCompSc (Info Eng) Hons (USM), CPA Australia, CA (M) BSc (Hons) TESL, MEd (UM) MEd (OUM), PhD (UNIMAS) LLB Hons (London), MBA (Leicester), LLM (Malaya) Ms Sumathi Paramasivam Ms Monica a/p Selvaraja Dr James Nayagam @ James a/l BA in SocSc & Humanities (History) (Hons) BFin Hons, MBA (UNITEN) Vethanayagam Mr Jacob Kulleh BPublic Admin Hons (UUM), MBA (UPM) (UKM), Post Grad Dip (Mkt), BA (Econ) Hons (Sussex), MA (Rural Social MA (Mkt) (Northumbria) En Muhamad Syahir bin Muhamad Development) (Reading), PhD (Malaya), Ms Joyce Leu Fong Yuen Stamam Dip Labour Studies (Oxon), AMIM BA (Econ) Hons (UKM), MSc (HRD) (UPM) Mr Valliappan Kasi BSc (Hotel Mgmt) Hons, MHosp Mgmt BA (Econ) Hons (Portsmouth Poly), MA (Bkg (UiTM) Dr John Murugesu Mr K Chandra Sakaran a/l Kanan & Fin) (Wales) MBA (Edinburgh), PhD (MMU), ACCA BEcon (Agr & Res Econ) Hons (UKM), Pn Sayidah Asma binti Basir (Fellow), CIMA (Associate), MIA (CA) MTech Mgmt (HR Dev) (UTM) Mr Wan Cheong Kin LLB Hons (Malaya), LLM (Malaya) BEcon (UUM), MBA (MMU) Dr Kishen Tulsidas Adnani Mr K Chandran Karuppan Ms Took Shir Li BSc (Comp Sc) Hons (UPM), BAcct Hons, MEd (Malaya) BEcon Hons (UKM), MEcon(UKM) MBA (Nottingham Trend), DBA (HELP University) Mr Lye Kok Keong Lecturers BA (Econ) Hons (Manchester), Tutor Dr Lee Teck Heang MBA (Finance) (UPM), CPA, CA (M) Dr Hong Kay Tze BA (Acct) Hons (Kent), MCom (Acct) (CSturt), BIntl Bus (Intl Fin) Hons (UMS), MBA, PhD Ms Yuhaashini d/o Gunasagaren DBA (UniSA), CPA Australia En Mohd Jamil bin Jelani (UPM) BA (Acc Studies) Hons (Abertay Dundee) Dip Acct (MARA), BAcct, MBA (App Fin & Dr Lim Chui Seong Inv't) (UKM), Grad Cert (Bus Reearch) Dr Saadi bin Ahmad Kamaruddin BSc (Comp Sci & Physics (Campbell, USA), (Newcastle), CA (M) BMath Sc Hons (IIUM), MSc (App Stats), Adjunct Faculty MBA (RMIT), DBA (UKM) PhD (UiTM) Dr Alan Chew Fook Yew Mr N Madhavan a/l Nanairan BEcon Hons, MEcon (Malaya), PhD (Hull) Dr Melissa Teoh BA Hons (Acct & Fin) (Abertay Dundee), Dr Tan Shi Ai CA (M), ACMA, MFin (RMIT), M Acct & Fin (HELP) BSc (Computational & Industrial Math) PhD (Malaya) (Distinction), PhD (Malaya) Pn Norzan Abdullah Dr Ooi Kok Kee BA (Malay Studies) Hons (UM), MPPA Dr Vasanthan a/l Subramaniam BA (Psych), MBA (Strathclyde), (Wisconsin), MBA (UUM), Professional BAcct Hons, MSc (Fin), PhD (MMU), CA (M) DBA (UniSA) Diploma in HRM (MIHRM) Dr Vignes a/l Gopal Krishna BEcon First Class Hons (UPM), PhD (Malaya)

37 THE NEW BUSINESS ANALYTICS AND TECHNOLOGY INNOVATION CENTRE, SUBANG 2 Actualising HELP University's transformation into a Digital University

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