The president of SEAT, honoured by his alma mater Luca de Meo, named Bocconi University Alumnus of the Year

/ The award will be presented on October 20 by the President of the Bocconi Alumni Association, Riccardo Monti / Since 1988 the award is given to an Alumnus that expands the University values in their respective careers

Martorell, 15/09/2017. SEAT President Luca de Meo has been named the 2017 Bocconi Alumnus of the Year. The award, which goes to an Alumnus who has distinguished himself by exemplifying the Bocconi values of professionalism, initiative, integrity, responsibility and openness to pluralism, this year goes to the manager who graduated in Business Administration from Bocconi in 1992, with a thesis on business ethics which was one of the first dissertations on this topic in Italy. The award will be presented on October 20 by the President of the Bocconi Alumni Association, Riccardo Monti.

"The ability to create value, to explore and invest in new management methods, creativity and an international and global approach are traits that characterise the work of de Meo and that well embody our common values. Values that harmonise with the vision, the profound expertise of the different aspects of the market and with the tools best suited to navigate it - together with the constant desire to innovate," comments Riccardo Monti. "With the appointment at the helm of SEAT, which came in November 2015, Luca crowned a successful career path that led him not only to mature a profound knowledge of the automotive industry but also to hold many prestigious appointments in companies such as Renault, Toyota and , and then Volkswagen and Audi. With de Meo at the helm, SEAT returned to profit after 10 years and not by chance, but with a paradigm shift that is also confirmed in this 2017 and which is undoubtedly enhanced by the passion and stimuli that Luca manages to convey."

De Meo has more than 25 years experience in the automotive sector. He began his career at Renault, prior to joining Toyota Europe, followed by the Fiat Group, where he was Head of Business Units , Fiat and ; CEO of , and Chief Marketing Officer of the Fiat Group. De Meo joined the Volkswagen Group in 2009 as Marketing director of the Volkswagen brand and then of the Volkswagen Group. From 2012 he was a Board of Management member for Sales and Marketing at AUDI AG, until 2015 when he was appointed President of SEAT. He is also a member of the Supervisory Board of Ducati and President of the Board of Directors of SEAT Metropolis:Lab Barcelona.

Furthermore, de Meo was fellow at SDA Bocconi School of Management and author of the book Da 0 a 500, Storie vissute, idee e consigli da uno dei manager più dinamici della nuova generazione. In addition to that, Harvard University dedicated a case study to him in 2013 for his work in the Volkswagen Group as Marketing director that was included in the book Collective Genius.

ng to receive a prize from my University, one of the most prestigious institutions in my country. I am honoured to be part of a large number of great entrepreneurs, managers, representatives of institutions and academics who have had the same privilege over the years", comments de Meo.

The first Bocconi Alumnus award was given in 1988. Here are past recipients:

Stefano Sassi, 2016 Corrado Passera, 2001 Giuseppe Sala, 2015 Renato Soru, 2000 Federico Marchetti, 2014 Emma Bonino, 1999 Joerg Asmussen, 2013 Alessandro Profumo, 1998 Giovanni Ciserani, 2012 Emma Marcegaglia, 1997 Fabrizio Saccomanni, 2011 Isabella Ventura, 1996 Diego Piacentini and Laura Cioli, 2010 Carlo Scognamiglio, 1995 Nouriel Roubini and Giovanni Castellucci, 2009 Marco Tronchetti Provera, 1994 Alberto Cribiore and Gaetano Miccichè, 2008 Giovanni Giudici, 1993 Enrico Cucchiani and Paolo Cuccia, 2007 Lucio Stanca, 1992 Vittorio Grilli, 2006 Jody Vender, 1991 Claudio Costamagna, 2005 Tommaso Padoa-Schioppa, 1990 Vittorio Colao, 2004 Giordano Zucchi, 1989 Paolo Scaroni, 2003 Roberto Mazzotta, 1988 Marco Drago, 2002

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, SEAT obtained an operating profit of 143 million euros, the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.

SEAT Group employs more than 14,500 professionals at its three production centres Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spa digitalisation process to promote the mobility of the future.

SEAT Communications Cristina Vall-Llosada Ezequiel Avilés Head of Corporate Communications Corporate Communications T/ +34 93 708 53 78 T/ +34 93 708 59 50 M/ +34 646 295 296 M/ +34 646 303 738 [email protected] [email protected] http://seat-mediacenter.com