Joann Lublin Speaks About Her Book, Earning It, on 11/30
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The Bull, Bear & Lion Vol IV. No vii. The College of New Jersey’s Student Business Newspaper November 20, 2017 WALL STREET JOURNAL EDITOR to Visit TCNJ BEST-SELLING AUTHOR & MANAGEMENT NEWS EDITOR JOANN LUBLIN SPEAKS ABOUT HER BOOK, EARNING IT, ON 11/30 To be able to convey context in one or two lines is PAGE 29: “Back in her high-ceilinged the pinnacle of journalism. living room, Smith perched on the Joann Lublin has mastered this technique. Well- edge of a pale beige couch, ignoring versed in journalism, the 45-year Wall Street Journal veteran the clatter from the kitchen, where her will come to TCNJ on November 30th to speak about her husband was whipping up pancakes for 2016 book, Earning It. Ms. Lublin is an expert on the men- her sons.” talities and intrinsic rewards that drive the world’s most powerful managers, yet also displays awareness of how pages of her book. environment can help characterize a leader. Through the With that in mind, Ms. Lublin’s skill at interviews of 52 diferent female leaders, in Earning It, Ms. scene-setting is just the beginning of her schol- Lublin describes how businesswomen can overcome obsta- arship in Earning It. In the book (see the review cles they face in the workplace. by Kaelyn DiGiamarino on Page A2) her exam- In just the frst few chapters, it is evident how ination of women in the workplace is centered Lublin uses setting to distinguish her numerous subjects, in social psychology, politics, and extensive re- without detracting from their honesty and humility. Lub- search on corporate dynamics. Lublin references lin packs enough character into the encapsulations to tru- calculations of salaries and ofce square footage, ly transport readers to the high-rise ofces, even-keeled Hosted by Women in Business & The BB&L and the number of women CEOs that head For- homes, or street-side cafés where she engages her subjects. Email [email protected] to pre-register tune 500 companies — a statistic that reached a Ms. Lublin is incredibly adept at accenting her reports on new high in summer 2017, with 32 females now for the various times that each woman’s commentary these executives with descriptions of the environments helming major frms. appears throughout the book. where she meets them, a strategy that is vital to her ap- When asked about what she believes to Beyond the niche, vibrant settings that she proach in writing Earning It. be the largest developments for women in busi- conveys within her narratives, Ms. Lublin herself has Instead of one-at-a-time profles of each executive, ness since she wrote Earning It, Ms. Lublin replies honed her news craft in some of the most prominent Ms Lublin structures her chapters around diferent issues that this is the question that she has been most cities in the world. Her journalism career started in and topics. She then selects comments from each woman often asked in the recent months: “What have 1971 at The WSJ’s bureau in the culturally thriving to provide frst-hand perspectives. When The Bull, Bear & I learned about the state of working women by San Francisco. It then led her to the socially tumultu- Lion spoke with Ms. Lublin in October, she remarked that, traveling around the country and talking about ous Chicago in 1973, and later to the pivoting polit- “Finding the best stories to illustrate the points that need to the book?” ical landscape in Washington D.C in 1979. By 1987, be made is the challenge of journalism.” However, with so To hear Ms. Lublin’s response, come Ms. Lublin had been appointed news editor in The many women involved, it was important that the individ- to the library auditorium on November 30th, Journal’s London Bureau, before returning stateside ual stories and messages didn’t become too tangled up. By from 6PM to 8PM. Recounting her destinations in 1990 to be a special senior writer at the publica- injecting her own observations about each interviewee and around the nation -- and her encounters at each tion’s New York City headquarters. their surroundings, Ms. Lublin provides a center of gravity with the businesswomen that she has inspired -- Today, Lublin is The Wall Street Journal’s cannot be accomplished in only one or two lines. management news editor. Her recent columns have - S.L. PAGE 129: “We conversed in her Manhattan explored topics such as how the White House’s pro- corner offce, where the foor-to-ceiling window posed tax breaks would impact performance-based overlooked bustling Madison Avenue far below. executive pay, and how General Electric’s gov- PAGE 54: “We met in her thirty-ninth Four television screens displaying HSN flled one ernance changes will alter its corporate culture. foor offce atop GM headquarters, wall, while a single white orchid sat aside a She often writes about leadership, and pens her a black-sheathed skyscraper with small side table.” “Your Executive Career” advice column in a style sweeping views of the Detroit River.” that carries the same practicality found within the She’s the First Celebrates its Eighth Anniversary by Nataly Zaks for her and the people she provides for. In one” (held by the Harry Potter Club), the Only a couple of weeks ago, She’s addition, women with secondary education TCNJ chapter already has raised $400 in the First, started by a TCNJ alumnus, cel- have, on average, two less children. Their the past two months. Sumayah also told ebrated its eighth anniversary. She’s the children also tend to be healthier. After me about an exciting opportunity ofered First (STF) is a national organization, ded- eight years, studies have shown that a spon- to the chapter in 2017. Being one of the icated to sponsoring women’s education in sored woman also tends to have healthi- colleges close to New York City, TCNJ’s less-developed countries. STF’s aim is not er relationships romantically and socially. chapter of STF was invited to the Wom- just to create well-rounded and educated I sat down with Sumayah, a ju- an of the Year awards, hosted by Glamour women, but to allow them to bring their nior English major, who is currently on the Magazine. This ceremony is hosted annu- newfound knowledge into their commu- e-board of STF, as the social media publi- ally to honor “extraordinary and inspira- nity. For example, a woman who learns cist. Her reason for joining was the same as tional” women from a variety of felds and municipal law and mathematics can read many of the other members of the chapter. industries. Previous winners have includ- land deeds, and organize community build- She wanted to make a change, especially be- ed actresses Nicole Kidman and Laverne ing projects. In helping females receive cause of the recent presidential election. She Cox, designer Donatella Versace, and even an education (through providing housing, informed me that the TCNJ chapter is cur- Daniel Radclife as the “Man of the Year.” donating textbooks, etc.), STF is, by ex- rently focused on directly sponsoring two In the near future, She’s the First tension, helping society itself. A woman girls in Nepal, and that $400 can sponsor a hopes that the women it sponsors, and who completes secondary education on full year of education for one of these girls. the other women from the communities average earns 20% higher income than a Through their various bake sales includ- that they support, will also be celebrated woman who doesn’t, and has greater ca- ing “Bake a Change” and “Without Hermi- for being extraordinary and inspirational. pability to add to the overall quality of life Contact us: [email protected] Bloomberg Business Week Ranks TCNJ School of Business #1 in NJ, #35 in Nation, Undergraduate Business School Programs www.bbltcnj.weebly.com page b1 | The Bull, Bear & Lion | Vol. IV, No vii. November 20, 2017 COMMERCE/CULTURE REEL & REAL ESTATE Jared Kofsky: FILM REVIEW NEW JERSEY, NEW BUSINESS THE SOCIAL NETWORK Ofcials in Newark and Trenton are seeking changes in local business districts, while by George Seitis construction on a major development in a Jersey City neighborhood has yet to begin. It usually takes several decades for a flm worthy of the While ofcials in two of New Jersey’s forward when reached for comment, citing description to be casually referred to as a “masterpiece.” With David largest cities are planning to increase de- confdentiality. Students at Saint Peter’s told Fincher’s 2010 flm The Social Network, the accolades were not velopment and improve the appearance of Jersey Digs that they have received similar premature. The Social Network follows the life of Mark Zuckerberg storefronts in major business districts, a new responses over the last few years when they restaurant has already closed in one of them (Jesse Eisenberg) as he progresses from Harvard undergrad to bil- asked administrators why there has yet to lionaire CEO of Facebook. while a proposed project in a nearby munici- be any progress on the project, which was As an audience, we watch pality has yet to begin construction. Here are set to be co-developed with Sora Develop- three nonlinear narra- some details behind these recent Garden State ment and KPN Architects. tives unfold in a way that always manages to seem business headlines, as initially featured on Jer- seyDigs.com. streamlined: the organic expansion of Facebook, and Zuckerberg’s dual lawsuits; one against fellow Harvard brothers Cameron and Tyler Winklevoss (both City ofcials in New Jersey’s capital portrayed by Armie Hammer) who are suing him for theft of intellec- want residents to know that more develop- tual property, and the other against his friend and original Facebook ment could be coming near its three rail and CFO Eduardo Saverin (Andrew Garfeld).