STRATEGIC ADVISORY FOR ENTERTAINMENT DEVELOPMENT

LOS ANGELES · HONG KONG LOSLOS ANGELES ANGELES ·· HONG KONG COMPANY OVERVIEW

Entertainment + Culture Advisors (ECA) is an international advisory firm focused on strategy, market analysis, business planning, and feasibility for entertainment attractions and destination development projects. ECA works with the global industry’s leading investors, institutions, developers, designers, licensors, and operators to support core business planning across multiple stages of a project’s development, from program definition and global benchmarking to market prioritization and site-specific feasibility. With offices in Los Angeles and Hong Kong, ECA has a highly experienced team of Principals, Associates, and Analysts focused on providing tailored, strategic advice for the global entertainment development industry.

CAPABILITIES + SERVICES

Strategy + Program Planning Global Benchmarking

• Attraction Program Strategies • Program Mix and Scale • Branding and IP Considerations • Performance and Operating • Attendance Drivers Metrics (Pricing, Visitor Mix, Attendance, Sizing) • Visitor Profiles • Revenue Drivers, Mix, • Revenue Opportunities and Scale • Core Destination Elements • Investment Ranges • Phasing Options

Feasibility + Destination Market Prioritization Development • Scale and Profile of Resident and Tourist Markets • Concept and Site Evaluation • Competitive Market • Available Market Definition • Planned Developments • Comparable Benchmarking • Rollout Strategy for Multi-Unit • Pricing Analysis Concepts • Attendance Analysis • Financial Analysis and ROI • Feasibility Analysis for Other Hospitality and Retail SELECTED CLIENTS + PROJECTS

THEME PARKS + ATTRACTIONS Universal Parks & Resorts • Universal Studios ECA’s team has worked with Universal Parks • LEGOLAND Parks & Resorts for 15+ years helping their global • Merlin Entertainments Group development team • Parques Reunidos assess new market • KidZania opportunities. Recent • Village Roadshow ECA projects include Universal Studios • Ocean Park Hong Kong Singapore (2010) and • Huayi Brothers the upcoming Universal Studios (2021). • Hersheypark In our work we have evaluated UPR’s anchor • Lalandia Resorts mega theme park, second gate water park, retail, dining entertainment (RDE) and hotels. DEVELOPERS/INVESTORS • Beijing Tourism Group • Singapore Tourism Board • Khazanah Nasional Berhad • New World Development/K11 Merlin Entertainments Group/ • Meraas Holding/ Parks & Resorts LEGOLAND Development • China International Travel Services ECA works with • China Resources Land LEGOLAND Parks • Fosun Group on assessing new global development IP LICENSORS + LOCATION BASED opportunities. ECA ENTERTAINMENT STRATEGY has also assisted Merlin/LEGOLAND on their • Warner Bros. China entry and expansion strategy. Recent • Sony Pictures Entertainment project work includes LEGOLAND Malaysia (2012), Dubai (2016), Japan (2017), New • Paramount Studios York (2020+) and China (2022+), including • Twentieth Century Fox Shanghai, Beijing, and Southern China. • Lionsgate Entertainment • Turner/Cartoon Network • National Basketball Association (NBA) • BBC Worldwide Longwood Gardens • Discovery Communications ECA prepared market and financial analysis for • National Geographic the 3-year, USD 90 million revitalization of the • Hasbro Main Fountain Garden at Longwood Gardens. CULTURAL ATTRACTIONS ECA’s work included analysis of the expected incremental guest revenue from the new • The Getty Center, USA fountain show as well • West Kowloon Cultural District, Hong Kong as return on investment. • Georgia Aquarium, USA ECA also projected • Eden Project, China key guest experience • ICONSIAM Sky Tower, Thailand impacts on parking, food & beverage, and retail. • Danish Natural History Museum, Denmark • Longwood Gardens, USA • College Football Hall of Fame, USA • LEGO Brand House, Denmark SPORTS + LIVE EVENT VENUES Live Entertainment/Venue-Anchored RDE • Cirque du Soleil, Global ECA has taken a lead role in the extension of • Dragone Show Theaters, China entertainment experiences into surrounding • Providence Park MLS Stadium, USA districts. Project work includes L.A. Live, Universal CityWalk, attraction strategy and • LA NFL Stadium Development, USA business planning for the upcoming Hong • LifeSports USA Kong Airport SKYCITY RETAIL, DINING + ENTERTAINMENT (RDE) retail entertainment destination with New • L.A. Live, USA World Development/K11 • Universal CityWalk, USA, Japan, China featuring a major indoor • SKYCITY, Hong Kong LBE anchor attraction • The District Detroit, USA program. GLOBAL PERSPECTIVE

Since its founding in 2010, ECA has worked in more than 30 countries on

project types ranging from large-scale theme park destinations to indoor

branded attractions, cultural attractions and live event venues.

LOS ANGELES HONG KONG 8820 Wilshire Boulevard, Suite 320 Suite 1621, 16/F Ocean Centre 5 Canton Road Beverly Hills, California 90211 Kowloon, Hong Kong Phone: +1.310.862.9555 Phone: +852.2114.2857

www.entertainmentandculture.com [email protected] LOSLOS ANGELES ANGELES · ·HONG HONG KONG KONG