2013 40under40frontandbackcovers.qxp3/22/20137:38PMPage2 VOL. XXIX,NO.12 NEWSPAPER ELECTRONIC EDITION WWW.CRAINSNEWYORK.COM CRAIN’S Joseph Altuzarra, 29 Joseph Altuzarra, ALTUZARRA DIRECTOR CREATIVE E OKBUSINESS YORK NEW E OKBUSINESS YORK NEW egg: tax lucre egg: tax golden the regionally could crack and statewide Casino proliferation for NY’s raised Stakes gambling bid. UNDER 40 40 YEAR’S ARE! HERE THEY UNDER 40 40 YEAR’S THIS ARE! HERE THEY P. 3 P. THIS ® Catsimatidis and more Ray Kelly, John Joe Lhota, Greg David on Chris Quinn, THE MAYOR’S RACE Pages 13to35 on ourlist: superstars of thebudding duds. He’s justone designer’s high-end swear bythisyoung Jennifer Lawrence Madonna and MARCH 25-31, 2013 PRICE:$3.00 P. 11 20130325-NEWS--0002-NAT-CCI-CN_-- 3/22/2013 7:41 PM Page 1

EDITOR’S NOTE

40 somethings FYICRAINSNEWYORK.COM Way back in 1993, when I was 32 and an assistant managing editor of Crain’s Chicago Business, one of New anchor my responsibilities was running the for Seaport annual 40 Under 40 franchise for the Windy City paper. (I say paper, he South Street Seaport and only paper, because the World redevelopment project buck ennis Wide Web had just been invented cleared its final hurdle last week, when the City Council approved the developer’s plan to Glenn Coleman T that year. Yes, newsroom interns, I build a new shopping mall at Pier 17 by 2015. am rilly, rilly that old.) Among the But Dallas-based Howard Hughes Corp. had to agree to some significant concessions to more memorable 40 Under 40 honorees in that appease the downtown community’s concerns about the project. It is required to build at least Chicago Class of ’93, even back then, was a 32-year- one public food market by October 2014 that will be open seven days a week—and if it old community organizer named Barack Obama. He develops the Tin Building at the historic Fulton Fish Market site, it will be required to set aside was fresh off a stunning local political success, having 10,000 square feet for a second food market selling locally and regionally sourced products led 10 employees and 700 volunteers in a voter- seven days a week. registration drive that added an unprecedented The company also had to delay the start date for construction by three months until Oct. 1, 150,000 people to the Illinois rolls. Clearly, he would allowing the tenants of Pier 17 to stay open all summer to help recoup their losses from be going places.The state Legislature, probably. Superstorm Sandy.“We can’t explain how happy we are to get the summer,” said Sal Himani, Maybe even … City Hall. Now, I personally believe whose family owns six restaurants at Pier 17. “We need it.” I ended up with the better job than he did 20 years Questions remain, however, about what the developer plans to do to revive the Uplands area later. (And the better city than D.C.) But I think of the Seaport, where it is the primary landlord.That area has remained largely closed since late about that improbably prescient pick every time we October when Sandy hit.The cobblestone pedestrian plaza located on Fulton Street had been a here at Crain’s New York Business begin sifting lively retail community but is virtually shuttered now. —lisa fickenscher through the hundreds of nominations we receive CITI SETTLES. each year for our own annual 40 Under 40 issue. We Citigroup on Monday major city in the nation to enact such announced it was shelling out $730 a ban. … WTC OBSERVATORY HOORAY! don’t necessarily look for future presidents. We do million to settle a class-action lawsuit OBSERVATION. New York and New look for unusually impressive young achievers in brought by investors who said they Jersey Govs. Andrew Cuomo and NBC’S had been misled about the risk and TONIGHT business, government, nonprofits, the arts and Chris Christie last week announced SHOW is quality of 48 bonds and preferred that Legends Hospitality, a firm returning to elsewhere who we believe will play leading roles in stocks. Plaintiffs in the case include owned by the Dallas Cowboys, the New York City 42 years after shaping all that is New York City over the next 20 the Arkansas Teacher Retirement New York Yankees and New York- Johnny Carson years.The audacity of hope, you might call it. I am Systems and the Louisiana Sheriffs’ based Checketts Partners moved pleased to point you to Pages 13 to 35, where you Pension and Relief Fund. … THAR Investment Fund, will operate the production to SHE BLOWS! JPMorgan Chase & observation deck at 1 World Trade buck ennis Burbank, Calif. will meet our latest collection of 40 of New York’s Co. received a downgrade on its Center.The observation deck, which most audacious hopes. And I hope you agree: management rating from the office of will be 1,200 feet above ground on the Clearly, they will be going places. the Comptroller of building’s 100th, OY VEY! the Currency last July, 101st and 102nd but the confidential ‘Looking floors, is expected to CITY FIRE DEPARTMENT classification was forward to a cost $62 million and COMMISSIONER THIS WEEK IN CRAIN’S revealed only last will open in 2015, a Salvatore week. The down- tax refund? So year after tenants Cassano’s son resigned from his IN THE BOROUGHS------grade was made begin moving into 3 are identity FDNY job after a public in the Senate the building. … series of IN THE MARKETS------4 report on the thieves’ GUGGENHEIM TO GO offensive Twitter

posts, many newscom REAL ESTATE DEALS ------“London whale” —Former Mayor Rudy EAST. The Solomon 5 racially charged. trade, which cost the Giuliani, in infomercials R. Guggenheim THE INSIDER ------6 bank $6.2 billion in for LifeLock, an ID-theft Museum and OPINION ------10 2012. The rating is prevention firm that is a Foundation received part of a system for client of Mr. Giuliani’s one of the 10 biggest will reopen on Independence Day, ALAIR TOWNSEND ------11 judging banks’capital consulting company acquisition grants in eight months since being closed after GREG DAVID------11 adequacy, asset its 74-year history. Superstorm Sandy damaged Liberty quality, management, earnings and The grant is reportedly for about $10 Island’s docks and infrastructure. No 40 UNDER 40 ------13 liquidity on a 5-point scale, with 5 million and came from the Robert word yet on a timetable for Ellis CLASSIFIEDS ------36 being the worst. The company’s H.N. Ho Family Foundation, which Island’s reopening. … SUBWAY BUSINESS PEOPLE rating rose to 3 from 2. The feds say was established in Hong Kong in WORKER RESCUED. A construction SMALL BUSINESS------39 Olivia Crenshaw,NYC’s top anything 3 and above poses concerns. 2005. The grant will be used to worker was rescued just after NEW YORK, NEW YORK ------Girl Scout cookie purveyor, 41 … CIGS OUT OF SIGHT. After his commission works from at least three midnight last week after being has mastered the hard sell. P. 7 SOURCE LUNCH------42 large-soda ban was struck down by a Chinese artists. The foundation trapped waist-deep in mud for four court, Mayor Michael Bloomberg previously sponsored two major hours 75 feet below ground. He was CORRECTIONS proposed requiring New York City’s Chinese art exhibitions at the working on the Second Avenue CBRE broker Susan Kahaner has met with the Brooklyn Public Library to discuss the retailers to hide cigarette displays. Guggenheim. … LADY LIBERTY TO subway at East 95th Street. possibility of helping it sell off locations. That information was misstated in the March New York would become the first REOPEN JULY 4.The Statue of Liberty —ali elkin 18 “Nonprofits sell space to prosper.” Laila Worrell was promoted to head of Accenture’s New York and New Jersey offices. She continues as managing director, financial services. That information was misstated in the Feb. 4 Executive Moves. STORIES TO WATCH THIS WEEK vol. xxix, no. 12, march 25, 2013—Crain’s New York Business (issn 8756-789x) is published weekly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by March 25: March 27: March 28: March 29: Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s State AG’s office Town hall in ‘21st Century City Deadline to register New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one meets trustee Rockaways on for All’ session for FEMA disaster year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. for Bernie Madoff federal funding for at Skadden Arps assistance in New victims. Sandy relief offices York

2 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0003-NAT-CCI-CN_-- 3/22/2013 7:42 PM Page 1

IN THE BOROUGHS Landmark battle turns green MANHATTAN Best fate for many Vendors energy-inefficient glass towers may bingeing be the wrecking ball on B’way BY ANNIE KARNI

Developers and other backers of a Locals want city to roll massive plan to rezone east mid- town have a new and surprising ar- back proliferation of row in their quiver: a green one. pushcarts in SoHo A report by an environmental consulting group has concluded that the city’s dozens of midcentury BY ADRIANNE PASQUARELLI glass-sheathed skyscrapers, with a total of tens of millions of square feet On a recent Sunday, Peter Davis of office space, are so wildly energy- counted 70 street carts—from cup- inefficient that it would be better for cake vendors to sellers of cellphone the environment to bulldoze them cases—lining the seven blocks of and start over. Broadway between Canal and Even allowing landlords to re- Houston streets. During the sum- place their aging, inefficient towers mer months, he has seen that num- with larger ones—the fastest way to ber more than double, resulting in incentivize them to do just that— overcrowded sidewalks, overpower- would leave less of a carbon foot- ing food smells and a constant din. print than maintaining and running “This is one of the highest- the buildings as they are, concluded priced areas in the city, and it looks the report. like crap,” said the artist and ceram- Its findings fly in the face of the ics teacher, who has lived in the mantra long touted by preservation- BIGGEST LOSER: neighborhood for 35 years. “We’ve Forty-seven-year-old ists that the energy expended in 675 Third Ave. leaks reached the tipping point.” demolition,carting away rubble and heat like a sieve, as Increasingly, others in the area rebuilding far exceeds that required these thermal images, are rallying to his cause. In January, to keep a historic building in place. captured last week, local Community Board 2 sent a let- “Preservation folks have created suggest. ter to Mayor Michael Bloomberg, the legend that keeping a building is urging him to examine the street- more sustainable than demolishing vendor congestion issue on Broad- it,” said architectural historian and way and to resurrect a long-dormant consultant George Thomas, who regulatory panel to crack down on has lectured at Harvard,the Univer- scofflaws. sity of Pennsylvania, and elsewhere. In recent weeks, some City “What this report says is dramati- Council members have also stepped cally new.” up and persuaded the Department For the real estate interests back- of Health and Mental Hygiene to See MIDTOWN on Page 40 See BINGEING on Page 9 buck ennis

As gambling revenues surge, STATS AND THE CITY

CAR TALK: The 2013 New York International Auto Show opens on March casino plan may be risky bet 29 and runs until April 7 at the Jacob K. Javits Convention Center.

could upset that dynamic. casino meccas Las Vegas and At- 1,000 10.375% 18.375% NY’s racinos net “You don’t want to kill the gold- lantic City, New York taxes raci- NUMBER of vehicles TAX RATE on parking TAX RATE on parking en goose,” said Alan Woinski, the nos—horse-racing tracks featuring on display at the services in all five services in Manhattan more taxes than NJ, 2012 New York boroughs (in for nonresidents author of a popular gambling indus- armless slot machines and other International Auto Manhattan, the rate Nevada venues; try newsletter he writes for consult- electronic games instead of human Show applies only to competition coming ing firm Gaming USA. dealers—at a stratospheric 67% residents) rate. By contrast, New Jersey taxes casinos at 9.25%, and Nevada takes 1M+ BY CHRIS BRAGG ‘You don’t want just a 6.75% cut. Nearly half of the ATTENDANCE at the New York revenue, or about $1 bil- 2012 show With the New York Legislature to kill the lion, is budgeted for school aid this wrapping up its annual budget bat- year. tle, the proposed legalization of golden goose,’ “New York has two racinos alone 12.7% gambling will take center stage as right now”—in Queens and PORTION of retail one expert says sales in New York casino operators, legislators and Yonkers—“that make more money state that come communities tussle over the billions for the state than anywhere in the from auto of dollars and thousands of jobs it country,” said Mr. Woinski. dealerships would spawn. But a key fact is being While racinos get by with com- Sources: Greater New York Auto- overlooked, some observers say: paratively little overhead, develop- mobile Dealers Association, National Automobile Dealers New York’s antiquated system of Unbeknownst to many, New ers of destination casino resorts have Association, New York State electronic gaming is actually the York’s nine racinos generate more much higher up-front and operat- Dept. of Taxation and Finance

envy of tax collectors nationwide, tax revenue from gambling than ing costs, and thus insist on lower newsbloomberg and the proposed creation of up to Nevada and New Jersey combined. tax rates. In New York, they would ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY seven new casinos around the state While those two states are home to likely seek to pay no more than 35%, See CASINO on Page 40

March 25, 2013 | Crain’s New York Business | 3 20130325-NEWS--0004-NAT-CCI-CN_-- 3/22/2013 7:44 PM Page 1 IN THE New York is promised land MARKETS for Israeli tech startups by Aaron Elstein

so-called startup nation a higher the U.S. Since these are established To reach global profile in the U.S.technology indus- companies, they can apply to bring audience, firms are try than any other foreign country. in their top people on an L-1, or That profile has become even more management, visa as long as an moving here instead prominent lately in New York,as the American can’t do the same job. of Silicon Valley city’s expanding tech economy has That’s an easy case to make when helped draw Israeli firms that might the executive needs to communicate once have moved to Silicon Valley. in Hebrew with the company’s BY MATTHEW FLAMM engineers. A simplified process Mr. Samid, who runs TechAviv, Six months ago, StartApp Inc. “There’s an acceleration of the a global “founders club” for the Is- moved its headquarters to Manhat- ecosystem in New York, and Israeli raeli tech industry, counts nearly tan from Tel Aviv, where the startup startups happen to be a big part of 200 active tech companies in New was founded in 2010. The funny that,” said Yaron Samid, a serial en- York City founded by Israelis. That thing was, it was already an Ameri- trepreneur whose newest company roughly matches his estimate for can company—registered in is personal-finance security firm California and is double his total for CITIGROUP Delaware on its first day. BillGuard.“You’re also seeing an in- Massachusetts. Chief Executive “When the founders are experi- Those numbers don’t include all Michael Corbat

enced, they know you have to be in the Israeli startups that have been newsbloomberg the U.S.,” said Itay Rokni, vice pres- NYC has nearly acquired by U.S.firms over the years ident of marketing at StartApp, and continue to drive innovation, which helps mobile developers gen- 200 active like 5min Media, which became the erate advertising revenue from free core of AOL’s video syndication Citi eases peer applications.“From day one,the tar- Israeli tech business and still keeps its engineers get audience was not in Israel.” in Tel Aviv. Israel is also known for StartApp was, in fact, following companies having more firms listed on the Nas- pressure on pay the unofficial rule book of the suc- daq than any other country except cessful Israeli startup: establishing a China and the U.S. company aimed at the global mar- big reason executive pay is constantly on the rise is ket, and then gaining enough trac- Proximity a key the tired and easily refuted argument that if tion to move its leadership to the creased interest [among U.S. in- Israeli executives give several corporations don’t keep up with the Joneses, they’ll U.S. Like nearly all tech firms vestors] in funding Israeli startups, reasons why New York has become A lose their best people. And some companies are regularly founded in Israel, StartApp kept its and at a certain phase investors will a preferred destination. There’s research and development team at recommend that the company move proximity. The time difference is redefining who the Joneses are. home, in Tel Aviv’s Silicon Wadi, to the U.S. More than ever, compa- only seven hours, versus 10 in Cali- Exhibit A: Citigroup.The bank is forever fiddling with where a deep bench of engineers is nies are choosing New York.” fornia, and the 10-hour flight to Tel which rivals it compares itself with for the purposes of fed by universities and the military. The Israeli startup model also Aviv is nonstop. From Silicon Val- justifying pay awarded to top managers. Gone from its latest (“Wadi” is Arabic for valley.) simplifies the process by which ley, it’s 20 hours and two stops. The model has helped give the founders and executives can move to See ISRAELI STARTUPS on Page 39 list of peers are American Express, Capital One and U.S. Bancorp, according to the bank’s annual proxy statement,

filed earlier this month. Most de- Chief Executive Michael Corbat and cidedly in are stumbling global gi- $15.1 million to Global Consumer Discover ants like Bank of America, Barclays, Banking CEO Manuel Medina-Mora HSBC and JPMorgan Chase. last year was because that was sim- A spokeswoman explained that ply the market price for such exec- True Client Service. the changes in the peer group “were utives—at least the market defined made to focus on firms with similar by Citi. Let’s further suppose Citi lines of business to those of Citi.” feared that if it didn’t pay such gen- So it must be simply a coinci- erous sums, the executives, who dence that the new list excludes have spent their entire careers at three of the best-performing finan- Citi or its predecessors, would take Above and beyond cial institutions and includes many their talents elsewhere. of the worst. This is the accepted wisdom For example, AmEx last year within the corporate world, but a is our starting point. generated a return on equity of study last year from the Investor Re- 23.5%, and its share price has risen sponsibility Research Center Institute by 66% over the past three years. showed that of the 1,827 CEOs ap- Capital One’s ROE last year was pointed at S&P 500 companies be- 9.9%, and its share price gained tween 1993 and 2005, only 2% had 34%. For those keeping score at been CEOs elsewhere.The reason, home, Citi’s ROE last year was the study explained, is that “the 4.1%, and its stock is up 12% over necessary skills to successfully run a the past three years. company cannot be acquired be- No wonder Citi would rather sides through actual experience at keep company with the likes of BofA the company; therefore, executives (1.3% ROE, 25% stock decline) or are not typically transferable be- Barclays (negative ROE, an 11% tween firms.” stock drop).AmEx and Capital One In other words, no matter how disappeared from Citi’s self-selected much Citi chooses to contort itself peer group after only a year in it. to rationalize the pay it awards its Discover Excellence in Commercial Real Estate Services. Now let’s suppose that one rea- top folks, it has little reason to fear Discover Cassidy Turley. son Citi awarded $12.4 million to that they’ll actually defect. Ⅲ Peter Hennessy President, New York Tri-State Region JPMORGAN CHASE’s cost of providing 212.318.9790 “residential and related security” for [email protected] $68,379 Jamie Dimon in 2012. The chief exec www.cassidyturley.com was awarded $18.7 million in total compensation last year, when the bank’s record earnings of $21 billion were marred Project & Development Services / Tenant Representation / Project Leasing / Property Management / Corporate Services / Capital Markets by $6 billion in “London whale” trading losses. Mr. Dimon’s

bloomberg newsbloomberg pay was 19% lower than in 2011.

4 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0005-NAT-CCI-CN_-- 3/21/2013 2:23 PM Page 1

REAL ESTATE DEALS

BARE BONES Law firm doubles 401 PARK AVE. SO. 519 EIGHTH AVE. 30 BROAD ST. ASKING RENT; TERM: ASKING RENT; TERM: ASKING RENT; TERM: $53-$60 per square $40 per square foot; $34 per square foot; foot; 10 years 11 years 10 years its space on Sixth SQUARE FEET: SQUARE FEET: 9,000 SQUARE FEET: 8,600 42,200 TENANT; REP: Legacy TENANT; REPS: First hile many landlords on Sixth Avenue in midtown are TENANT; REP: Vitech Builders; Michael Chinese Presbyterian Corp.; Dennis Someck Frantz of Newmark Community Affairs; trolling for jumbo-size tenants to fill gaping vacancies in of Lee & Associates Grubb Knight Frank Marc Shapses and their properties, Silverstein Properties and CalSTRS Nancy Weinstein of Studley LANDLORD; REPS: Meringoff Properties; LANDLORD; REPS: Kaufman have found success focusing on just the opposite at their in-house representation by Mark S. Stein Organization; in-house representation by LANDLORD; REPS: Gotham Realty jointly owned tower at 1177 Sixth Ave.,at West 46th Street. and Jason Vacker Steve Kaufman and Barbara Raskob Holdings; Richard Doolittle and John P. The landlords just inked a lease for 15,375 square feet, the 47-story tow- Howard of Murray Hill Properties W BACK STORY: The systems-engineering BACK STORY: The general contracting er’s entire 38th floor, with law firm Drinker Biddle & Reath. The deal will and architectural-software solutions firm will craft its own space at its new BACK STORY: Nonprofit will move to the double the tenant’s space at the property.Two years ago,the firm signed on for provider renewed and extended its lease home in the 26-story building, which Art Deco building from Hudson Square, the building’s entire 41st floor. for its global headquarters. reached full occupancy with this deal. according to The Commercial Observer.

Unlike the large floor plates of many of Sixth Avenue’s behemoth office properties, 1177 Sixth Ave.’s tapering profile offers floors that BUSINESS OWNERS slim down from its nearly 30,000- join the thousands of square-foot base to less than half New Yorkers who that on its upper stories. have reduced their Those spaces cater to an abun- energy use, gotten dant population of small and mid- size companies. They are far more millions of dollars in active in the leasing market right incentives, and helped now than big-block tenants. With the environment. spectacular views, those units also command far higher rents. Under its new 10-year lease, Drinker Biddle & Reath will pay in 1-877-870-6118 the upper $70s per square foot. As part of the transaction, the firm also conEd.com/GreenTeam extended its lease for the 41st floor. “One of the challenges on Sixth Avenue is that if you’re a small ten- ant, it’s very hard to find space,” said Jeremy Moss,an executive at Silver- stein Properties who handles leas- ing and represented the landlords. “We have a unique peg in the market, and because of that,leasing is starting to get fast and furious for us.” Mr. Moss said that he is in the process of closing another roughly 15,000-square-foot deal for one of five other tower floors that are avail- able. Jane Roundell and Jeffrey Baker, brokers at Cresa, represented Drinker Biddle & Reath. —daniel geiger Gluten-free baker is on a roll Gluten-free bakery Pip’s Place will open a second Manhattan outpost in June. The Upper East Side-based MAKE baker has signed a 10-year lease for 700 square feet at 127 E. 39th St. All the products will be baked at the orig- inal location on First Avenue, be- tween East 89th and 90th streets. Jordan Lerner and Howard Aaron of Square Foot Realty represented ENERGY building owner H&M (NY) Realty, while Mary Hall Mayer of Halstead Property represented Pip’s Place.The space has been vacant for a few years. Gluten-free foods have become hot commodities in recent years. Because the foods at Pip’s Place are safe for people with any level of gluten intolerance, the Upper East EFFICIENCY

Side bakery has become something Inc. Ad: Arnell Group ©2013 Consolidated Edison Company of New York, of a destination. A WAY OF LIFE Owner Denise Cumming “wanted a more central location so people who need her products don’t have to go to the Upper East Side,” Mr. Lerner said. BUSINESS OWNERS, GET ENERGY FIT TODAY. —ali elkin

March 25, 2013 | Crain’s New York Business | 5 20130325-NEWS--0006-NAT-CCI-CN_-- 3/22/2013 7:44 PM Page 1 THE by Chef Charlie Palmer INSIDER by Andrew J. Hawkins

JARRING DEBATE: Tipped employees were an unexpected sticking point in the minimum-wage fight. newscom Budget in eyes of beholders o Gov. Andrew Cuomo and Senate and Assembly leaders, the state budget deal reached last week is Personal, Customizable and Spectacular Events Tabout punctuality and tax cuts.To the business tQBOPSBNJDUInPPSWJFXT community, it’s about squandered opportunities and tax t inspiring menus hikes. And to budget watchdogs, it’s about poor planning. t sophisticated & friendly service Even though the budget deal extends the income-tax surcharge on New Yorkers earning more than $1 million, Mr. Contact us today to book your event t[email protected] Cuomo is touting a “net tax cut” based on the $300 million in %%#VJMEJOHt5IJSE"WFtUIGMt  tDIBSMJFQBMNFSDPN rebate checks the state will send middle-class parents and $350 million for businesses to hire veterans and teenage seasonal workers.The $650 million total eclipses the $500 million in net revenue from the millionaire’s tax extension.

Business groups nonetheless sided by the exclusion of tipped assailed the tax’s continuation as workers. But the point may be- the wrong message to send to “the come moot if Mr. Cuomo’s De- people who contribute most to the partment of Labor directs the state state’s economy,” in the words of wage board to raise tipped workers’ Partnership for New York CEO wages later in the year, as some Kathryn Wylde.The Business Coun- sources speculate will happen. cil of New York State applauded Still,grumblings from the busi- the budget’s timeliness and small ness community, which for two growth but griped that it will add years lauded Mr. Cuomo as a fis- to the cost of doing business. Even cally disciplined manager, could progressive-taxation advocates amplify if the governor continues like Ron Deutsch of New Yorkers for to tack left in advance of his 2014 Fiscal Fairness called the tax tin- re-election bid. kering “political” and impractical. “All these business leaders are “Had the revenue from the ex- more concerned about the pockets tension been earmarked to support of their board members than the many struggling and underfunded growth of the businesses they services, I could understand the claim to represent,” one budget- need to do it now,” Mr. Deutsch watcher snapped. said. “But instead the money has At press time, budget bills were been earmarked for [$350] elec- still being printed and details tion-year rebate checks to families hammered out. But while advo- with incomes up to $300,000.” cates and lobbyists will inevitably Meanwhile, Republican legisla- find things to pick apart in the tors claimed to have phased out the budget, some Albany observers fo- 18-a utility assessment, even cused on the big picture: that of an though the budget extends by three early, relatively drama-free spend- years those energy taxes, which ing deal in a state that was for years were about to expire. And Democ- a scene of chaos at budget time. rats cheered the increase in the min- “I actually think people are be- No Other Accounting Firm Offers More imum wage to $9 from $7.25, even ing hypercritical,” said one veteran Intellectual Capital Under One Roof. though the hike will be spread over of Mario Cuomo’s administration. three years and excludes tipped “Compared to the last 30 years,this Anchin, Block & Anchin LLP workers in the service industry. is truly remarkable. It was on time. Business groups and labor It was orderly and collegial. And Accountants and Advisors unions alike took issue with the spending levels are below the rate politicians’ claims. The former of inflation.” Frank A. Schettino, CPA wanted the 18-a assessment As for the lawmakers’ claims, Managing Partner phased out this year, while the lat- the source added, “The fact that [email protected] ter had demanded the minimum there’s something in the budget for wage be indexed to inflation and to everyone is actually the key to it. jump to $9 immediately. Everyone has to walk away a win- 1375 Broadway, New York, NY 10018 Liberal groups were also blind- ner, or it doesn’t get done.” Ⅲ

Follow us @anchincpa Crain’s Insider, our award-winning politics newsletter, is now a blog. Read it every day at www.crainsnewyork.com/insider

6 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0007-NAT-CCI-CN_-- 3/22/2013 1:06 PM Page 1

BUSINESS 4,690 Number of new businesses incorporated in the Bronx in 2011, up 305% from 1991 PEOPLE Source: Center for an Urban Future

EXECUTIVE MOVES

Brain & Behavior Research Foundation: Dr. Jeffrey Borenstein, 54, was promoted to president and chief executive. He was previously acting president and chief executive. Big Brothers Big Sisters of New York City: Wendy DeMarco, 44, was promoted to chief marketing officer at the nonprofit. She was previously director of marketing. Gerri Thomas, 30, joined as director of communications. She was previously an adjunct professor, English instructor and tutor for the English department and Office of Instructional Support at the City University of New York, College of Staten Island. Resonate: Marc Johnson, 42, joined the advertising and marketing firm as chief marketing officer, a newly created position. He was previously THINKING principal at Storyline Development, OUTSIDE THE which he co-founded. BOX: Olivia eXelate: Khurrum Malik, 38, joined Crenshaw hasn’t the smart-data and analytics company been afraid to use as chief marketing officer, a newly the hard sell on her created position. He was previously road to claiming vice president of marketing at the title of New comScore. York’s Girl Scout Empathica: Brandi cookie-selling Smith, 35, joined the champ. customer-experience management company as director of marketing. She was previously

buck ennis director of marketing GOTHAM GIGS communications at PointClickCare. Insite Security Inc.: Christopher Falkiewicz, 58, joined the security and risk-management firm as chief technology officer. He was previously Northeast manager at Bruker Daltonics. Yes, she’s one smart cookie CarrotNewYork: Julie Livingston, 54, joined the advertising and marketing firm as senior director of client development. She was previously Girl Scout uses her savvy to become top seller director of business development and accounts at Child’s Play Olivia Crenshaw, 11, doesn’t shy away from the boxes. ¶ Olivia has become a fixture in her Communications. Cookie Kaled Management Corp.: Hak Bin hard sell. ¶ Sometimes after class at the all-girls father’s financial services firm during the cookie- Ahn, 35, was promoted to director of buyers Chapin School on the Upper East Side, the fifth- selling month of December. She drops boxes at sales and leasing, a newly created grader will head to the boardroom at real estate her mixed-martial-arts class, sells to restaurants, position, at the real estate firm. He ‘know I’m was previously a broker. firm Jones Lang LaSalle.There, she presents to cold-calls cleaners and, dressed in her green vest McKissack & McKissack: Steven Allen, potential clients and, with her winning smile, and sash, pitches parents in Central Park on the 48, joined the construction company serious as director of preconstruction. He was closes the deal for the Girl Scouts. “I say,‘Five cookies delivered worldwide each March. ¶ “It’s previously project manager at Kel- and that boxes only cost $20. Can I help you pick out your hard to go door-to-door in my neighborhood Mar Designs Inc. LPCiminelli: Cheryl I’m the five boxes?’ My dad calls that a presumptive because there’s doormen,” she said. ¶ Her biggest Marraffino, 52, close.” ¶ This year, Olivia is the top cookie- client this year was Mitti Liebersohn, a real estate joined the one to construction selling Girl Scout in New York City. Even broker who purchased 155 boxes. “A lot of people company as director trust’ health-conscious New Yorkers can’t say no: The like to buy from a successful seller,” Olivia of business Scouts will gladly send cookies to troops explained. “That helps me.They know I’m development, a newly created overseas, she helpfully suggests. ¶ Being the best serious and that I’m the one to trust.” ¶ Over the position. She was isn’t easy in New York, where 26,500 girls ages 5 years, she has won two iPads, season tickets to previously director of business development at Skanska USA through 17 sold 1.2 million boxes of cookies last Six Flags and a Wii. But it’s the thrill of victory Building. year.That’s an average of 45 boxes per Girl that feeds the fire in her belly.“It’s not about the Direct Edge: Drew Carey, 35, joined Scout. Olivia sold 1,812. Her success is no fluke. prizes,” she said. “I feel more that I just want to the financial services company as director of connectivity market data She was the cookie queen in 2011, too: 1,651 be the top seller.” —annie karni See EXECUTIVE MOVES on Page 8

March 25, 2013 | Crain’s New York Business | 7 20130325-NEWS--0008-NAT-CCI-CN_-- 3/22/2013 1:07 PM Page 1

CORPORATE LADDER EXECUTIVE MOVES Continued from Page 7 sales, a newly created position. He was WELL VERSED IN SOCIAL-VIDEO LANGUAGES previously regional account manager at TO BE HEAD OF FINANCE for a social-video site with 15 million users and 93 million unique monthly visitors means SIX Financial Information USA Inc. being able to speak three “languages”: business, media and people, said Mark Pinney, the new chief financial officer The Related Cos.: John R.S. Jacobsson, 44, for Vimeo, owned by IAC/Interactive Corp. It also helps to have electrical engineering and M.B.A. degrees, which have joined the real estate management firm as executive vice president, a newly helped Mr. Pinney, 55, generate revenue for the site while introducing cool features like a “tip jar” that allows viewers to created position. He was previously a donate to videographers. He is, of course, planning more elements. partner at AREA Property Partners. “You could conceive of a sponsor developing a creative video that is just as compelling as other users’ content on Hudson Meridian Construction Group: the site, creating a revenue model that adds value for the user,” said Mr. Pinney. Noel Hayes, 56, was promoted to senior Mr. Pinney founded Acorda Therapeutics Inc. and was CFO at Tacoda, the first behavior-targeting ad network, which vice president. He was previously vice was sold to AOL in 2007. Most recently, he was CFO for Lot 18, a subscription wine service. president of construction services. We’re developing two nascent models: subscription and advertising Robert Schwartz, 54, joined as vice pres- “ ,” said Mr. Pinney of Vimeo. “In some ident, a newly created position. He was respects, it’s a very clean mandate. It’s a huge market, and there’s real dynamism in our opportunities. Both Google previously project executive at Plaza data and comScore show great growth and traction, but we have a huge distance to go.” —EVA SAVIANO Construction. Red Peak Branding: Gavin Manley, 38, joined the advertising and marketing firm as head of business development, a newly created position. He was previously head of business develop- ment at Laird + Co. Daniel Galdamez, 29, joined as senior designer, a newly created position. He was previously senior designer at John- son & Johnson. Swig Equities: Anthony Zografos, 45, joined the real estate investment, development and management firm as vice president of property management. He was previously general manager at Equity Office Properties. Kevin Martin, 35, joined as director of engineering services. He was previously chief engineer and assistant building manager at Jack Resnick & Sons. The New School: William Milberg, 55, was promoted to dean of the School for Social Research at the university. He was previously professor of economics and chair of the economics department. Cooley: Michael Faber, 61, joined the law firm as a partner. He was previously a partner at Wilson Sonsini Goodrich & Rosati. Loeb & Loeb: Jonathan Rikoon, 58, joined the law firm as a partner. He was previously trust and estates group chair at Debevoise & Plimpton. Cristine Sapers, 49, joined as a partner. She was previously counsel at Debevoise & Plimpton. Milbank Tweed Hadley & McCloy: Douglas Landy, 45, joined the law firm as a partner in the leveraged finance and financial regulations practice groups. He was previously head of the U.S. financial services regulatory practice at Allen & Overy. SBLM Architects: Thomas Lopes, 30, was promoted to associate at the architecture firm. He was previously project manager. IA Interior Architects: Ginger Gilden, 43, joined as senior designer, a newly created position. She was previously senior associate at Swanke Hayden Connell. Harlem Lofts: John Crafton, 35, joined the real estate firm as an associate broker. He was previously an associate broker at Nest Seekers International. Bright Line: Michelle Hinchey, 25, was promoted to publicist at the advertising and marketing firm. She was previously a marketing and communications specialist. —eva saviano

EXECUTIVE PROMOTIONS The fastest way to get an announcement into Crain’s is to submit online. Fill out the form at www.crainsnewyork.com/section/ executive_moves. The Executive Moves column is also available online.

8 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0009-NAT-CCI-CN_-- 3/22/2013 12:52 PM Page 1

IN THE BOROUGHS MANHATTAN

CROWDED SPACES: Vendors crowd sidewalks along lower Broadway to the dismay of area residents. buck ennis

prove quality-of-life issues related to vending in our city.” Bingeing on B’way Determined to take some action, local City Council member Mar- Continued from Page 3 retail businesses and 10 feet of resi- garet Chin late last month success- stage raids to fine or weed out food dences, many infringe on the rule. fully pressed the DOH to perform a vendors who flagrantly break the Mr. Gruber noted that one food sweep of Broadway in the early- law. Meanwhile, activists are pro- truck now regularly parks on top of morning hours that found 20 mo- posing control measures ranging a West Houston corner extension bile food-vending carts to be in vio- from painting slots on the sidewalks that CB2 lobbied heavily to have in- lation of rules prohibiting overnight to deal with overcrowding to imple- stalled a couple parking. As a result, the agency is- menting a lottery to ration scarce of years ago to sued 25 Environmental Control space. create more 2001 Board summonses. “These folks are like bees in a sidewalk space. LAST MEETING “The overwhelming number of hive,” said David Gruber, chair of “What it of Street Vendor mobile food vendors on the Broad- the community board. “We are not really comes Review Panel way corridor is a chronic quality-of- anti-vendor, but we are saying we down to is that life issue,” said Ms. Chin in a state- need sensible regulations.” the city of New 13K ment. Does a 40 Under 40 For openers, he wants to bring York has looked STREET VENDORS back the Street Vendor Review the other way on in NYC Hordes of tourists work for your company? Panel, a committee formed by May- this,” said Bob Owners and operators of the or Rudy Giuliani in 1995 to review Ely, chair of carts, and their defenders, take a de- It’s OK to brag! and restrict the growing number of CB2’s environ- 150 cidedly different view. Sean Basin- VENDORS on street vendors, which currently mental commit- Broadway in SoHo ski, a director at the Center for This is a great accomplishment you should be proud of, let the number 13,000 across the city.In the tee. Even worse, in peak summer Urban Justice’s Street Vendor Pro- Custom Reprint Department show you how to promote this press. dozen years that the panel has been he noted, the months ject, a vendors’ rights advocacy dormant, there has been little polic- City Council re- group,said the problem of noise and

ing of vendors, Mr. Gruber noted. cently passed a bill to decrease ven- congestion in the area has a lot less ® VOL. XXVIII, NO. 13 WWW.CRAINSNEWYORK.COM MARCH 26-APRIL 1, 2012 ® Hard Copies Lawyer courts life on the edge NEW YORK’S RISING STARS VOL. XXVIII, NO. 13 WWW.CRAINSNEWYORK.COM Erica Berthou, 36 MARCH 26-APRIL 1, 2012 Partner, '(%(92,6( 3/,03721//3 2012® Lawyer courts life on the edge NEW YORK’S RISING STARS UNDER dor fines. to do with vendors than with the For about 20 minutes last Premium high quality reproductions on 80 lb. November, Erica Berthou was Erica Berthou, 36 VOL. XXVIII, NO. 13 WWW.CRAINSNEWYORK.COM Forty MARCH 26-APRIL 1, 2012 lost in the Borneo jungle with her Partner, '(%(92,6( 3/,03721//3brother.They were amateur 2012 UNDER competitors in the Sabah NEW YORK’S RISING STARS For about 20 minutes last Adventure 100k Ultra Marathon,Lawyer courts life on the edgeCRAIN’S NEW YORK BUSINESS November, Erica Berthou was F a 19-hour race. But she refused to Forty lost in the Borneo jungle with her 40 give up. “I knew I was inErica second Berthou, 36 www.crainsnewyork.com/40under40 Skirting the rules brother.They were amateur place, and there was no way I was Photography by Buck Ennis competitors in the Sabah Partner, '(%(92,6( 3/,03721//3 2012 going to let anyone pass me,” said the UNDER glossy paper that are designed to meet your specific A Bloomberg administration hordes of tourists flocking to places Adventure 100k Ultra Marathon, mother of two. She finished second CRAIN’S NEW YORK BUSINESSEDITOR’S NOTE F For about 20 minutes last a 19-hour race. But she refused to among women, 17th overall. November, Erica Berthou was40 give up. “I knew I was in second She brings the same www.crainsnewyork.com/40under4025 is the new 40 Forty lost in the Borneo jungle with her Photography by Buck Ennis place, and there was no way I was determination to everything she brother.They were amateur Welcome to Crain’s annual “40 Under 40” list. going to let anyone pass me,” said the does. One of the few women in competitors in the Sabah EDITOR’S NOTE Every year for the past 25 years, Crain’s has mother of two. She finished second private equity law, Ms. Berthou been identifying 40 of New York’s most Adventure 100k Ultra Marathon, CRAIN’S NEW YORK BUSINESS among women, 17th overall. has already made herF mark: She’s ambitious young achievers.This year is no a 19-hour race. But she refused to She brings the same advised clients on raising more 25 is the new 40exception. Inside this40 report, readers will find give up. “I knew I was in second www.crainsnewyork.com/40under40 determination to everything she than $30 billion in private equity Welcome to Crain’s annual “40 Underconcise 40” list. profiles of talented individuals who there was no way I was Photography by Buck Ennis marketing needs. Can be used for client mailings, place, and represent the best of what this city’s business does. One of the few women in funds, and is the Carlyle Group’s Every year for the past 25 years, Crain’s has Along the busy stretch of Broad- like Old Navy and Uniqlo. He also private equity law, Ms. Berthou going to let anyone pass me,” said the community has to offer. spokeswoman, however, insisted been identifying 40 of New York’s most go-to lawyer for setting up funds mother of two. She finished second This year’s group includesEDITOR’S tech NOTE has already made her mark: She’s in emerging markets. ambitious young achievers.This year is no among women, 17th overall. exception. Inside this report, readers willentrepreneurs, find nonprofit leaders, political advised clients on raising more Growing up in Sweden, Ms. Berthou was a competitive horseback rider poised to go-getters and real estate mavens who are She brings the same concise profiles of talented individuals who than $30 billion in private equity join the national team. Instead she followed her hero—her dad—and became a lawyer. rebuilding New York after25 three is years the of new 40 determination to everything sherepresent the best of what this city’s business funds, and is the Carlyle Group’s She was at a small Stockholm firm when a client joined a private equity consortium. troubled economic times.Welcome Our honorees to Crain’s shareannual “40 Under 40” list. does. One of the few women incommunity has to offer. go-to lawyer for setting up funds Debevoise & Plimpton LLP represented another investor Thisin the year’s group.The group includesNew York tech an intense passion aboutEvery their careers,year for theythe pastare 25 years, Crain’s has private equity law, Ms. Berthou in emerging markets. legal team noticed her immediately.“Here was this superstarentrepreneurs, junior associate nonprofit who leaders, had politicaltireless cheerleaders for theirbeen industries,identifying and 40 of New York’s most has already made her mark: She’s they pursue their goals withambitious tenacity. young achievers.This year is no Growing up in Sweden, Ms. Berthounever was done a competitive this before, horseback but it was rider like workingpoised to with onego-getters of our own and people,” real estate said Rebecca mavens who are reception area reading and for inclusion in press kits. join the national team. Instead she followed her hero—her dad—andadvised becameclients on a lawyer. raising morerebuilding New York after three years of We received nearly 700exception. nominations Inside for this report, readers will find Silberstein, a partner at Debevoise. “You know how someone can be like a lightbulb in this year’s list. Choosingconcise the winners profiles is aof talented individuals who She was at a small Stockholm firm when a client joined a privatethan $30 equity billion consortium. in private equitytroubled economic times. Our honorees share way in SoHo—one of the city’s said that most people have no prob- a room? Forget the bulb. Erica is like the sun.” process that takes more representthan three the months best of of what this city’s business that the city is working with the an intense passion about their careers, they are funds, and is the Carlyle Group’s Debevoise & Plimpton LLP represented another investor in theMs. group.The Berthou accepted New York the job at Debevoise having never been careful review and reporting.community It is a challenge has to offer. go-to lawyer for setting up fundstireless cheerleaders for their industries, and legal team noticed her immediately.“HereWHO was KNEW? this superstarto junior New York associate City.“We who had wanted an adventure,” she said, adding that that our editorial staff takesThis seriously. year’s Oncegroup includes tech in emerging markets. they pursue their goals with tenacity. never done this before, but it was like working with one of ourher ownhusband, people,” who said is from Rebecca Zimbabwe,We was received through nearly with Stockholm 700 nominationsagain, for we believe we haveentrepreneurs, honored 40 of nonprofit the leaders, political Erica Growing up in Sweden, Ms. Berthou was a competitive horseback rider poised to Silberstein, a partner at Debevoise. “You know how someonewinters can be anyway. like a lightbulb in this year’s list. Choosing the winners mostis a deserving individuals.go-getters We hope and you real enjoy estate mavens who are Berthou is join the national team. Instead she followed her hero—her dad—andreading became their a lawyer. stories as muchrebuilding as we New enjoyed York after three years of a room? Forget the bulb. Erica is like the sun.” “Given the choice between doingprocess something that takes where more nothing than isthree at months of training for writing them. troubled economic times. Our honorees share Ms. Berthou accepted the job at DebevoiseShe having was at never a small been Stockholmcareful I’llfirm always whenreview choose a andclient the reporting. joinedrisk a private It is a challenge equity consortium. an Ironman stake, or where there’s a lot at stake, ,” she an intense passion about their careers, they are WHO KNEW? to New York City.“Wecompetition wanted an adventure,”Debevoise she said, & Plimpton adding that LLP representedthat our editorial another staff investor takes in seriously. the group.The Once New York valerie block, Minimum order of 100. said. “It’s what energizes me.” legal team noticed her immediately.“Hereagain, we believe was this we superstar have honored junior 40 associate of the who had Deputytireless Managing cheerleaders Editor for their industries, and Erica her husband, who is from Zimbabwe, was through with Stockholm —hilary potkewitz they pursue their goals with tenacity. winters anyway. never done this before, but it wasmost like deserving working with individuals. one of our We own hope people,” you enjoy said Rebecca Berthou is reading their stories as much as we enjoyed We received nearly 700 nominations for hottest retail strips—residents com- lem with the carts on Broadway. training for “Given the choice between doing somethingSilberstein,Reprinted where a withpartner nothing permission at is Debevoise. at from Crain's “You New know York how Business someone. © 2012 can Crain be like Communications a lightbulb in Inc. this year’s list. Choosing the winners is a council on vendor laws. In a written writing them. All Rights reserved. Further duplication without permission is prohibited. Visit www.crainsnewyork.com. #NB12-012 stake, or where there’s a lot at stake, I’ll alwaysa room? choose Forget the risk the bulb. Erica is like the sun.” process that takes more than three months of an Ironman ,” she valerie block, competition Ms. Berthou accepted the job at Debevoise having never been careful review and reporting. It is a challenge said. “It’s what energizes me.” WHO KNEW? Deputy Managing Editor —hilary potkewitzto New York City.“We wanted an adventure,” she said, adding that that our editorial staff takes seriously. Once again, we believe we have honored 40 of the Erica her husband, who is from Zimbabwe, was through with Stockholm Reprinted with permission from Crain's New York Business. © 2012winters Crain anyway. Communications Inc. most deserving individuals. We hope you enjoy All Rights reserved. Further duplication withoutBerthou permission is prohibited.is Visit www.crainsnewyork.com. #NB12-012 reading their stories as much as we enjoyed “Given the choice between doing something where nothing is at training for writing them. I’ll always choose the risk an Ironman stake, or where there’s a lot at stake, ,” she valerie block, competition said. “It’s what energizes me.” Deputy Managing Editor plain that carts are often left out reply to questions about the situa- “It’s just a few rich people who —hilary potkewitz Reprinted with permission from Crain's New York Business. © 2012 Crain Communications Inc. All Rights reserved. Further duplication without permission is prohibited. Visit www.crainsnewyork.com. #NB12-012 overnight so owners can save prime tion on lower Broadway and calls by live in SoHo,” said Mr. Basinski. spots for the next day’s business, CB2 for stricter policing, she said: “I’m sorry they live in an area that something that is barred by city reg- “We have made progress on reform- has become a busy shopping district Eprints (Digital Reprints)

®

VOL. XXVIII, NO. 13 WWW.CRAINSNEWYORK.COM MARCH 26-APRIL 1, 2012 Maximize your exposure and drive traffic to your ulations. Similarly, though vendors ing these laws and will continue to and are taking their aggressions out Lawyer courts life on the edge NEW YORK’S RISING STARS Erica Berthou, 36 Partner, '(%(92,6( 3/,03721//3 2012 UNDER website with Eprints. Receive a PDF of your feature For about 20 minutes last November, Erica Berthou was Forty lost in the Borneo jungle with her brother.They were amateur competitors in the Sabah are not permitted within 20 feet of work with our city agencies to im- on vendors.” FAdventure 100k Ultra Marathon, CRAIN’S NEW YORK BUSINESS a 19-hour race. But she refused to 40 give up. “I knew I was in second www.crainsnewyork.com/40under40 place, and there was no way I was Photography by Buck Ennis that can be used for web posting and/or electronic going to let anyone pass me,” said the mother of two. She finished second EDITOR’S NOTE among women, 17th overall. She brings the same 25 is the new 40 determination to everything she Welcome to Crain’s annual “40 Under 40” list. Be that as it may, it’s a scene art does. One of the few women in Every year for the past 25 years, Crain’s has private equity law, Ms. Berthou been identifying 40 of New York’s most has already made her mark: She’s ambitious young achievers.This year is no advised clients on raising more exception. Inside this report, readers will find distribution. All Eprints are sold as than $30 billion in private equity concise profiles of talented individuals who represent the best of what this city’s business funds, and is the Carlyle Group’s community has to offer. go-to lawyer for setting up funds This year’s group includes tech in emerging markets. entrepreneurs, nonprofit leaders, political Growing up in Sweden, Ms. Berthou was a competitive horseback rider poised to go-getters and real estate mavens who are join the national team. Instead she followed her hero—her dad—and became a lawyer. rebuilding New York after three years of teacher Mr. Davis wants no part of She was at a small Stockholm firm when a client joined a private equity consortium. troubled economic times. Our honorees share Debevoise & Plimpton LLP represented another investor in the group.The New York an intense passion about their careers, they are time-based licenses. Tony Avella. He was told by the city anymore.He has taken to fleeing his FROM Department of Transportation that neighborhood on Saturdays. AROUND the bridge, which runs over the “I just want to be away,” he said. LIRR’s Port Washington line near “It’s painful to walk through the Custom 40 Under 40 framed awards THE CITY the Murray Hill station,is unsafe for streets.” Double matted with UV coated Plexiglas overlay. car traffic.Given that it connects lo- It may come as little consolation, Comes in 2 finishes. Features custom plates with QUEENS cals in Flushing to the mom-and- but some of the vendors themselves section logo and recipients name and company. pop shops along 41st Avenue,that is are complaining these days. Max Great for display in the office or as a gift. Flawed bridge fix-up a problem. Cabral, who has had a jewelry cart divides area Though the bridge has since re- on Broadway for five years, reports opened for pedestrians, no date has that business is way down. Before Other products include custom logo license, posters and postcards. Two years after a $3.9 million effort yet been set for vehicles. the recession, he said, he might take was launched to repair the 149th “At this point, they should have in as much as $1,000 a day.Now he’s Crain’s New York Business is not affiliated with any other reprint or plaque vendor. Street Bridge over the Long Island some sort of an idea of how they’re lucky to get $200 for his jade-en- Do not degrade your product. Purchase directly through us to ensure the Crain’s New Rail Road tracks in Flushing, work going to resolve this,” said Mr. crusted rings and bangle bracelets, a York Business logo and your complete news coverage are featured on your reprint, was finally completed in 2012. Avella. drop-off he attributes to people plaque or other products. What upsets local business own- What DOT is saying is that it is shopping less. ers and others is that the concrete considering legal action against the “It doesn’t pay to be out here,” he For more information contact: Lauren Melesio, Reprint Sales Manager barriers blocking either end of the designer of the project,but that is un- said, noting that he also has to deal “iiȜJVÀ>ˆ˜°Vœ“ÊUÊÌiÊÓ£Ó°Ó£ä°äÇäÇ span are still in place. Among those likely to get the span back in action. with shoplifters and foul weather. looking for answers is state Sen. —cara eisenpress “It’s an everyday struggle.” Ⅲ

March 25, 2013 | Crain’s New York Business | 9 20130325-NEWS--0010-NAT-CCI-CN_-- 3/22/2013 12:54 PM Page 1

OPINION CRAIN’S NEW YORK BUSINESS

Beyond the jobs boom editor in chief Rance Crain publisher, vp Jill R. Kaplan very month, new employment statistics is diverse, dynamic and safe. Its social life and arts scene EDITORIAL editor Glenn Coleman roll in and are dissected by economists draw talent from far and wide. Its transit system connects managing editor Jeremy Smerd innovators and welcomes immigrants, who are more likely to deputy managing editors Valerie Block, and spun by politicians and activists. It’s Erik Ipsen tricky to separate the facts from the noise, start businesses than homegrown Americans are. assistant managing editor Erik Engquist But while New York may be a paradigm, remember that it senior producer, news Elisabeth Butler Cordova but there is value in the data.They tell us news producer Amanda Fung that the national economy is gaining benefited disproportionately from the government bailout of contributing editor Elaine Pofeldt columnists Greg David, Alair Townsend steam, but too slowly for most folks’ the financial industry.There’s nothing like a few hundred crain’s health pulse editor Barbara Benson liking.They also show that while New York City’s billion dollars to help a place recover. And bear in mind that senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, Matthew Flamm unemployment rate is about a full percentage point higher the strategy of attracting smart, entrepreneurial people—as reporters Chris Bragg, Matt Chaban, E Daniel Geiger, Andrew J. Hawkins, Annie Karni, than the nation’s, our local economy recovered more quickly San Francisco, Boston, Austin and a few other places do—is Adrianne Pasquarelli from the recession and continues to add jobs at a faster rate not scalable nationwide. Not every place can import a web reporter, producer Nazish Dholakia than other metropolitan areas do. creative class. art director Steven Krupinski Ultimately, cities deputy art director Carolyn McClain One can look at the statistics and see a validation of Despite the staff photographer Buck Ennis Gotham’s superiority. Even with the shrinkage of Wall must grow their own. copy desk chief Steve Noveck copy editor Thaddeus Rutkowski Street in the last several years, New York has outperformed city’s success, New York, too. But data editor Suzanne Panara the nation in job creation, thanks to growth in technology, there is reason for assistant data editor Emily Laermer swaths of researchers Eva Saviano, Amy Stern hospitality and other industries. A record 52 million tourists concern. Nearly 80% of intern Ali Elkin visited last year, a result of New York’s unmatched culture poverty remain city high-school ONLINE AND INTERACTIVE SERVICES and low crime rate (not to mention new, modestly priced graduates arriving at senior web developer, interactive hotels in the boroughs and the rise of Internet booking). CUNY community Chris O’Donnell Silicon Alley is surging, and smaller tech companies have colleges need remedial ADVERTISING, MARKETING AND PRODUCTION director of sales and marketing also sprung up in neighborhoods like Brooklyn’s Dumbo. courses.The poverty Nancy Adler There’s a boom here in higher education, too, as colleges and rate, almost 21%, is trending up. A skills gap traps many in senior account managers Irene Bar-Am, David Harkey, Jill Bottomley Kunkes, universities create and expand campuses. Even some small low-wage jobs. For every Fort Greene, where cafés have Courtney McCombs, Suzanne Wilson manufacturers are thriving, beating on the doors of the replaced crack houses, there’s a Brownsville wallowing in director of custom content Trish Henry sales coordinator Danielle Wiener Brooklyn Navy Yard and any industrially zoned properties despair. Solutions have been maddeningly elusive. newsletter product manager Alexis Sinclair that might have affordable space available. So yes, bring the data: They show us where we’re failing. credit Todd J. Masura (313-446-6097) director of audience & content In many ways, New York is a model for American cities. It But, alas, not always how to succeed. partnership development Michael O’Connor senior marketing manager Catherine Schutten director of conferences & events COMMENTS Courtney Williams CRAIN’S ONLINE POLL reprint sales manager Lauren Melesio production and pre-press director Michael Corsi advertising production manager Editorials on sick days Suzanne Fleischman Wies TO SUBSCRIBE: much point in passing a law For print and digital subscriptions or customer BILL’S BACKERS RESPOND SCAFFOLD LAW MUST FALL service, e-mail [email protected] without some way to enforce it. or call 877-824-9379 (in the U.S. and Canada) or Those who trivialize the need The original bill contained As an attorney who has 313-446-0450 (all other locations). $3.00 a copy for for paid sick days, dismissing it no administrative remedy.The represented many scaffold and the print edition; or $99.95 one year, $179.95 two as time off to care for “a friend only option was to sue. In hoist companies over the past years, for print subscriptions with digital access. bloomberg with the sniffles. Maybe even a response to concerns from 20 years, I believe it is high www.crainsnewyork.com/subscribe SHOULD THE CITY BAN pet with separation anxiety” businesses and workers that time for the Legislature to TO ADVERTISE: THE DISPLAY OF TOBACCO (Editorial, March 4), should court action would be expensive narrow the broad scope of the Contact Nancy Adler at change places with the low- and cumbersome, the bill was scaffold law (“Builders, insurers [email protected] or call 212-210-0278. PRODUCTS IN STORES? www.crainsnewyork.com/advertise wage working mom who amended so complaints could stepping up effort to dismantle Ⅲ Yes. Smokers will still know where to get knows that staying home with be filed with a city agency. NYC scaffold law,” March 18). FOR INFORMATION ON OUR EVENTS: their cigarettes, but others won’t be as her little girl running a high has no labor department, so A worker claiming an injury Contact Courtney Williams at tempted to buy them. fever puts her job on the line. Health was the logical choice. resulting from a height-related [email protected] or 212-210-0257. www.crainsnewyork.com/events Ⅲ No. Banning the display of legal products is They can talk to more than The bill’s enforcement incident should be held a bossy government effort to save us from a million others—most of them scheme is like that of myriad responsible for his own TO CONTACT THE NEWSROOM: ourselves. low-wage workers—who are other city laws except that the comparative negligence. If an 711 Third Ave., New York, NY 10017-4036 155 votes denied even a single day of paid sick-day fines are much lower. owner or contractor is liable for editorial phone: 212.210.0277 Date of poll: March 19 time off when illness strikes. It mimics paid-sick laws an accident, even without this fax 212.210.0799 For the record, the bill limits throughout the country that statute’s protection, a jury will Entire contents ©copyright 2013 Crain Communications Inc. the use of paid sick time to have triggered few complaints likely assess liability All rights reserved. ®CityBusiness is a registered trademark caring for one’s own health or and even fewer fines because accordingly. Similarly, if a of MCP Inc., used under license agreement. an immediate family member. most complaints are resolved. worker is responsible for his CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS —nancy a. rankin All New Yorkers deserve the accident, a jury should be chairman Keith E. Crain VP,Community Service Society few paid sick days this law permitted to consider his president Rance Crain treasurer Mary Kay Crain 43% actions and not allow the trial 57% would give—and if the law is Cindi Crain No Yes Crain’s March 18 editorial, violated, it is only right that to be only about damages. “Meet the sick-days police,” there be some way to enforce it. Illinois revoked a similar statue; executive vp, operations William Morrow senior vp, group publisher Gloria Scoby complains that the paid-sick- —sherry leiwant it is time for New York to revise vp/production, manufacturing David Kamis days bill contains provisions Ms. Leiwant is co-president of A this 19th-century relic. chief information officer Paul Dalpiaz that allow the city to enforce Better Balance, a team of lawyers —joseph a. french founder G.D. Crain Jr. (1885-1973) the law. Yet there wouldn’t be supporting workers’ causes. French & Casey chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0011-NAT-CCI-CN_-- 3/22/2013 12:51 PM Page 1

large part of the answer lies in the fact that so many public workers re- Bringing clients to the next level Boomer retiree costs tire well before age 65,the time when they become eligible for Medicare. Public-employee pressure, through explode city budgets their unions, has led to governments in this state and elsewhere providing coverage to early retirees, regardless omeone once said that the baby-boomer generation of whether they find other jobs. was like a goat swallowed by a python: You could fol- One-third of all city retirees are ear- low the goat as it passed slowly through the snake.And ly retirees, and their premiums cost $1.4 billion.If these retirees enroll in indeed we have. Some 76 million Americans were GHI or HIP plans, they pay noth- born between 1945 and 1964. ing—zero—for their insurance. First that crop of kids jammed our elementary schools, over- By contrast, in New York state, S only 10% of private-sector compa- crowding them until new schools could be built.The story was nies offer health insurance to early similar for junior highs, high schools and colleges. retirees. And most state and local governments as well as private- Then they entered the labor mar- sector employers require retirees to ket, pumping vast sums into retire- contribute to their premiums. New ment plans such as Social Security York City stands apart in offering and Medicare. Since these programs free care to its early retirees. are basically pay-as-you-go, financ- Our generosity doesn’t end there. ing them seemed pain-free. Once our retirees turn 65, the city Now the first of the boomers plans become supplemental coverage have retired, and there are fewer ac- to Medicare. The city reimburses re- Industries served: tive workers to support them. Now tirees and their spouses for the full Financial Services . Manufacturing & Distribution . Technology there is stress, and it is growing. cost of Medicare Part B premiums at . Retail . Construction . Architecture & Engineering These same demographic factors a cost of nearly $300 million.No oth- Real Estate . Healthcare . Transportation & Shipping are putting pressure on state and local er city does this.And very few private governments. These entities find employers offer health coverage to re- 488 Madison Avenue, New York, NY 10022 themselves with large numbers of re- ALAIR TOWNSEND tirees over 65, including only 11% of 50 Jericho Quadrangle, Jericho, NY 11753 tirees drawing pensions and (for most private employers in New York state. www.grassicpas.com of them) deeply subsidized retiree ture health care obligations is huge According to calculations by the health care.These costs have reached and growing rapidly—an estimated Citizens Budget Commission, re- punishing levels and are squeezing $83 billion for the city’s public work- quiring a 50% contribution by re- funding for basic public services and ers, $56 billion for the state’s employ- tirees and eliminating the Medicare generating pressure to raise taxes. ees and $200 billion in the state as a Part B reimbursement would save Accounting standards require that whole.Those are massive goats. more than $1 billion a year, growing pensions be funded using actuarial One obvious question is why,giv- over time. That would provide vital projections, but not retiree health en the passage of Medicare in 1965, budget relief and would be far fairer care. The unfunded cost of these fu- we offer retiree health plans at all. A to the taxpaying public. Go to crainsnewyork.com/video for highlights of Crain’s popular industry events. can make life difficult for Mr. Lhota. But virtually everyone who Shapeshifting race has talked to me about the Crain’s GOP debate earlier this month has remarked unprompted on how Mr. takes another turn Catsimatidis simply doesn’t seem to understand the issues and can’t hold his own in a public forum. news report on WNBC last week on the spat be- As for the Democrats,what makes tween City Council Speaker Christine Quinn the NYPD inspector general issue so important is that it highlights a grow- and Mayor Michael Bloomberg over establishing ing concern about Ms. Quinn: that an inspector general for the New York Police De- she is a politician first,last and always, partment involved a series of point-counterpoint without bedrock principles.Her sup- clips. At the end, the woman I live with turned to me and said, port for a Police Department IG is A designed to make sure her rivals don’t “And that woman is going to be the next mayor?’’ outflank her on the left.It is also a flip- She wasn’t the only one to think that controversy and a series flop from her position of only a few weeks ago that she wanted Ray Kelly of other rapid-fire developments to continue as police commissioner, may have made the past two weeks which he can’t do now because he bit- a decisive one in the mayor’s race. terly opposes the IG concept. Let’s start with the GOP.Former The WNBC report also raised MTA Chairman Joe Lhota proved he doubts about Ms. Quinn’s commit- can quickly raise enough money to ment to doing everything possible run a credible campaign. Tom Allon to keep reducing crime. Thus, the and George McDonald showed they reaction of my partner, which was can raise absolutely no money. Mr. echoed by many others. Allon dropped out. Mr. McDonald The result: Former City Comp- vows to soldier on,but primary voters troller Bill Thompson has been look- won’t waste their ballots on someone ing for a way to seize the moderate who will effectively concede the big GREG DAVID position among the Democrats.This race before it starts. He, too, will have gives him that opening. And Ms. to pull out—sooner rather than later. Quinn has made Mr. Lhota’s core Meanwhile, even the Bronx Re- listed on the Republican ballot. pitch to voters—that the city’s gains publican Party abandoned former So the GOP primary comes of the past 20 years are “fragile’’ and Save on combo tickets with LIRR and Metro North at MTA.com Borough President Adolfo Carrión, down to Mr. Lhota and supermar- that no Democrat can be trusted to Buy Tickets Online NY Waterway combo tickets also available at AutoShowNY.com making it unlikely that he will get ket magnate John Catsimatidis.Mr. preserve them—much more credible. AutoShowNY.com RECORDED INFO: 800-282-3336

the nod from the three county chair- Catsimatidis has the financial re- What will happen next in this in- For security purposes, NO backpacks allowed. Random security and bag checks. An activity of the Greater New York Automobile Dealers Association. men he needs to even have his name sources to do whatever he wants and teresting and important campaign?

March 25, 2013 | Crain’s New York Business | 11 20130325-NEWS--0012-NAT-CCI-CN_-- 3/21/2013 4:55 PM Page 1

OPINION

BARBARA E. HOEY civil suit in court or a claim with the chooses not to hire them. son, and the best person often is the City Commission on Human This law potentially hamstrings individual who is not actively looking Rights, a notoriously plaintiff- employers in the hiring process. for a job but is currently working.Of- friendly agency. An employer could Imagine the potential land mines ten,the “employed”are the applicants Unemployed law be liable for damages,including back that can occur during the average job you want.Now,under this new law— pay, front pay, a civil penalty of up to interview.The interviewer asks legit- if all things were equal—an unem- $250,000, a fine or injunctive relief. imate questions: “Why did you leave ployed applicant could argue that this In a city where many businesses your last job?” “What have you been employer has broken the law. works against biz are just now climbing out of the re- doing for the past 12 months?”“Why Could the new law have the un- cession, recovering from the crisis did you spend these months working intended effect of dissuading busi- that engulfed the financial industry in the restaurant industry, and why nesses from even calling in the un- he City Council this month overrode Mayor in 2008 and reeling from losses after are you now looking for an office job employed for an interview? If I Michael Bloomberg’s veto and passed a law that pro- Hurricane Sandy, here?” Such com- know that an unemployed person hibits employers from discriminating against the one must ques- mon questions can sue me, why not pass on pursu- “unemployed” when they make hiring decisions. It tion whether the Attorneys will may open the door ing that résumé and interview only intended benefits to the rejected ap- employed applicants instead? The goes into effect in June. New York City has now be- of this legislation use the new plicant arguing he law could hurt the people it was in- come the first jurisdiction in the nation to pass a law that will al- will outweigh the or she was turned tended to help. T negative effect on law to generate away because of a Employers who are trying to hire low disgruntled job applicants to sue city employers,claiming they business. period of unem- more people could find themselves were discriminated against because of their unemployed status. The state’s La- claims ployment. spending their time and resources bor Department And what defending against these claims and Proponents of the new law were Among other restrictions, the recently reported about the many le- charges. Employers’ time and re- clearly well intentioned and down- new law prohibits employers—de- that private-sec- gitimate reasons sources certainly would be better play the threat of lawsuits. Howev- fined as any entity with more than tor jobs in the city an employer would spent building their businesses, er, they underestimate the creativity four employees—from making any grew by 2.2% last consider a period training their employees and maybe of New York’s plaintiffs’ bar! Unfor- hiring decision based on an appli- year. Yet the unemployment rate re- of unemployment to be relevant to even hiring new workers to reduce tunately for employers, I have every cant’s employment status. The law mains 9.9%. That means there are the job search? Applicants may have the ranks of the unemployed. confidence that plaintiffs’ attorneys contains some exceptions, such as a hundreds of thousands of unem- missed out on developments in the New York can be a great place to will find a way to use this new law to provision stating that employers may ployed individuals in the city. Still field during a period they were not build and grow a business. Laws like generate new—and expensive— give preference to their own employ- others have been jobless for long working, their skills may not be as this, however, could make any busi- claims.It is equally unfortunate that ees in making hiring and promotion stretches over the past few years or sharp, or they may not be familiar ness owner who does not have to lo- even a baseless claim is costly to de- decisions. Employers may also law- are considered “underemployed”be- with the latest technology. All these cate in New York think twice about fend,and many business owners feel fully consider why an applicant left cause they are working outside their are relevant factors that any compa- starting or expanding a business here. a pressure to settle, even when they his or her prior employer (whether he chosen profession.This new law will ny would want to consider. have done nothing wrong. That is or she was fired, for instance). give all of these individuals a weapon In addition, a simple fact is that Barbara E. Hoey is an employment lawyer the hidden cost of a law like this one. The law permits anyone to file a to wield against any company that employers want to hire the best per- who practices in New York.

12 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0013-NAT-CCI-CN_-- 3/22/2013 3:44 PM Page 1

UNDERUNDER ForFor t t y y 4040CRAIN’S NEW YORK BUSINESS

FLUTIST AND ARTS GAME-CHANGER CLAIRE CHASE: Read all about her and 39 other bright lights in the big city

WWW.CRAINSNEWYORK.COM/40UNDER40WWW.CRAINSNEWYORK.COM/40UNDER40 PHOTOGRAPHYPHOTOGRAPHY BYBY BUCKBUCK ENNISENNIS 20130325-NEWS--0014-NAT-CCI-CN_-- 3/22/2013 12:55 PM Page 1

NEW YORK’S RISING STARS

NEW YORK’S RISING STARS ALPHABETICAL INDEX OF THE 40S

Joseph Altuzarra ------32 Grace Meng ------28 Katia Beauchamp ------22 Brina Milikowsky ------24 Piraye Yurttas Beim ------26 Jon Oringer ------26 April Bloomfield ------27 Greg Pass ------24 Neil Blumenthal ------23 Sheila Peluso ------24 Melissa Román Burch ------26 Claudia Perlich ------34 Claire Chase ------16 Rhys Powell ------20 Anuj Desai ------30 Marc Ricks ------27 40 UNDER 40 ONLINE Andy Dunn ------22 Zoë Sakoutis ------19 star chef, a celebrity designer and a real estate mogul share stories about Ntiedo Etuk ------28 Manisha Sheth ------27 how they reached the pinnacle of success before they turned 40. A serial Ariel Foxman ------16 Marissa Shorenstein ------20 18 32 entrepreneur tells how he started his third company before his 25th Rob Goldstein ------Barry Silbert ------A Christian Goode ------19 Lauren Hochfelder Silverman ------34 birthday.These hotshots and others talk about their individual achievements in Michael Gross ------16 Ben Smith ------31 original video interviews. See them and mini-clips of all 40 honorees at Quiara Alegría Hudes 23 Jason Sobol 19 CrainsNewYork.com/40svideo ------. Readers can view additional photos and statistics Ieuan Jolly ------20 Jimmy Soni ------34 at CrainsNewYork.com/40under40 and browse our archives of past 40s going Ben Kaufman ------32 Adam Spies ------31 back to 1991, including updates on where they are now. Brooke Lampley ------32 Jessica Tisch ------31 Also check out in-depth feature stories about our past honorees from our “25 Michael Lazerow ------30 Joshua Vlasto ------18 Years of 40 Under 40” anniversary issue at CrainsNewYork.com/40anniversary. Laura Maniec ------22 Jed Walentas ------28

By industry CONTRIBUTORS DOING THE MATH: Arts 3 SECTION EDITOR Valerie Block 40S BREAKDOWN Education 2 PROFILES EDITOR Ron Fink SECTION DESIGNER Carolyn McClain Finance 4 By age group By gender PHOTOGRAPHER Buck Ennis Health care 2 COPY EDITORS Steve Noveck, Thaddeus Rutkowski Hospitality 4 VIDEO EDITOR Conor McBride MOTION GRAPHICS ARTIST Songe Riddle 21 Media 3 Government 5 VIDEO Elisabeth Butler Cordova, Buck Ennis, 15 Ian-Duncan Ball Real estate 4 23 17 SENIOR PRODUCER Elisabeth Butler Cordova Women Men Retail 5 WEB DEVELOPER Chris O’Donnell Tech 6 4 LISTEN to a discussion at 25-30 31-35 36-39 Legal 2 CrainsNewYork.com/podcasts

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14 | Crain’s New York Business | March 25, 2013 BRIDGING OPPORTUNITY BETWEEN EAST AND WEST

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NEW YORK’S RISING STARS

South Africa and Israel,” said Mr. Gross, MICHAEL whose parents ran international apparel businesses. GROSS, With his boyish good looks, Mr. Gross 37 embodies the image and style Morgans cultivates in its hip properties, said Robert Friedman, a Chief executive board member and longtime media execu- MORGANS HOTEL GROUP tive. But his youthful appearance didn’t serve him well at the Delano in Miami in 2009, where he was meeting other Morgans direc- ichael Gross was set to launch a tors. He was stopped at the velvet ropes and hedge fund with billionaire Ron asked for identification. Burkle just as the economy was “I had to tell the doorman to let Michael Mcollapsing in 2008. They in,” said Mr. Friedman. scrapped their plan, but Mr. Burkle, founder —lisa fickenscher of investment firm the Yucaipa Cos., still had millions to invest. “Ron gave me a broad mandate to go find an in- teresting investment opportunity,” said Mr. Gross, whose résumé includes big investment firms and hedge funds. He targeted the struggling, debt-laden Morgans Hotel Group. It would turn out to be a career-changing move. In 2011, Mr. Gross became chief executive of Morgans, spearheading a restructuring and growth strategy that would reduce its debt from $675 million to approxi- mately $500 million as of late last year and expand the company’s hotel portfolio. Morgans operates 14 properties— including the Mondrian and Hudson in New York and the Delano in Miami. Under Mr. Gross’ leadership, Morgans sold five of its seven owned real estate assets and signed management deals to open nine more hotels worldwide. The hotel business was not entirely for- eign to Mr. Gross, a graduate of the Cornell University School of Hotel Administration. “I traveled a lot growing up, living in

pages, up 5.4% from the prior year.The ARIEL September 2012 and March 2013 issues Musical genius recorded the largest number of ad pages in FOXMAN, the magazine’s 19-year history—442 and 361, respectively—and sold more than 39 700,000 copies each on the newsstand. takes a bow Managing editor, INSTYLE InStyle also has in excess of 2.3 million Twitter followers—more than competitors like Vogue or Elle. he first male managing editor of Time Mr. Foxman’s first job out of college was as CLAIRE CHASE,34 Inc.’s InStyle, Ariel Foxman spends his an assistant at Random House, where one of Flutist, founder, artistic director and chief executive days in the worlds of female apparel his colleagues, a former journalist, INTERNATIONAL CONTEMPORARY ENSEMBLE T and celebrities. If Mr. Foxman were a recommended him as assistant to the editor in woman, he would wear minimalist designs by chief at Details. After spending almost all his Dries Van Noten with few accessories. “I love money on a Prada belt to appear fashionable etween the traffic and a moved the headquarters to New York in 2005. fashion, Hollywood and beauty,” he said. “I for his interview, he landed the job at the curmudgeon yelling at her to leave Ms. Chase’s success in achieving her vi- love that each month, 11 million women stop Condé Nast publication. Mr. Foxman also a Brooklyn stoop, Claire Chase sion, combined with her talent as a musician, their day for at least an hour to sit with our helped launch men’s fashion magazine could barely hear the caller on her has drawn accolades. “Through riveting per- magazine and really indulge themselves.” Cargo. After it folded, he was recruited as cellphone. What the virtuoso formances, commissioning programs, inter- He took the helm in September 2008 for editor at large for Time Inc. Bflutist eventually heard one day last disciplinary collaborations and educational his second stint at the magazine. Since then, “He is the smartest kid in the class,” said September was life-changing: She was award- outreach, Chase and ICE convey a passion it has led the fashion and beauty category for most Martha Nelson, the editor in chief at Time ed a MacArthur Foundation “genius grant”— for and knowledge of contemporary music ad pages for four Inc. “He is very energetic, super-creative and $500,000 with no strings attached. “I was in that prompts audience members to expand consecutive years, from excited. All the qualities I liked about him disbelief,” said the California their aesthetic boundaries,” 2009 to 2012. Last year, when he was 25 years old still exist.” native, who began playing the said the foundation in an- InStyle carried 2,683 ad —emily laermer flute when she was 8. ‘I’m nouncing her award. Ms. Chase hasn’t decided “Claire has amazing artistic how she’ll use the money, interested courage,” said Marcos Balter, a although she’s ruled out buy- composer who has worked ing material possessions. “I’m in bold with ICE. “She also created interested in ideas that are such a brilliant model for bold and risk-taking, ideas ideas’ musicians.” that won’t be invested in by Claire Chase Ms. Chase started ICE other people,” she said. — with about $500, and practi- That’s not surprising. She cally everything was donated founded the International the first time it performed, in- Contemporary Ensemble in cluding the musicians’ time Chicago after graduating from Oberlin in and snacks. It still runs on a shoestring, with a 2001 to create a group of musicians and composers budget of about $1 million. Still, ICE has pre- to work collaboratively to expand the canon of con- miered more than 500 pieces, the bulk by temporary music.That goes against the estab- emerging composers, in venues ranging from lished tradition of musicians playing composi- Lincoln Center to small bars and clubs. tions they’ve had no real role in creating. She —theresa agovino

16 | Crain’s New York Business | March 25, 2013 CN015790.indd 1 3/19/13 11:52 AM 20130325-NEWS--0018,0019-NAT-CCI-CN_-- 3/21/2013 2:33 PM Page 1

NEW YORK’S RISING STARS ROB GOLDSTEIN, Running with 39 Senior managing director BLACKROCK

ob Goldstein wanted to please his parents and become a doctor until he discovered in a med-school-track class at Brooklyn’s Midwood High RSchool that “blood and guts freaked me out.” “It was a good thing to find that out quick- ly,” he quipped. Plan B, a career in finance, barely got off the ground. After graduating from college in 1994, he collected a three- inch-thick pile of rejection letters from all but a small retail brokerage firm in Westchester County and BlackRock, then an unknown bond management JOSHUA firm. BlackRock has grown into the world’s largest money manager, and Mr. Goldstein has VLASTO, risen with it ever since. 31 After helping create and build the division that advised the U.S. government on how Chief of staff to auction off junky mortgage- GOV. ANDREW CUOMO backed securities inherited from AIG, Mr. Goldstein last summer added to his portfolio t was a quiet evening at East Side bar BlackRock’s business that O’Neill’s, but Joshua Vlasto was on alert. advises such clients as the “I’m going to take a BlackBerry world’s largest pension funds. Ibreak, if you don’t mind,” he announced In all, he supervises 1,425 before firing off a few emails. It was five people who generate $3.3 minutes into the interview. billion in annual revenue. In part because of Mr. Vlasto’s vigilance, “Rob has the potential to run the approval ratings of his boss, Gov. the firm one day,” said Charles Andrew Cuomo, have been stratospheric for Hallac, BlackRock’s chief two years. During that time, Mr. Vlasto has operating officer, who hired Mr. gained a reputation as combative toward anyone Goldstein straight out of SUNY- who might derail the governor’s agenda. Binghamton at age 20. “The New York press is the toughest press Mr. Goldstein—whose corps in the country, and we’re dealing with a handwriting is typewriter-perfect— desire to sensationalize in order to get Web admits to being a stickler for traffic,” Mr. Vlasto explained. “I see it as my identifying solutions to knotty job to block that on behalf of the governor.” problems, whether it’s helping Uncle Politics is in his blood. Mr. Vlasto was Sam manage a complex investment raised by his or figuring out the best way to ‘The NY mother, Carol prepare a latte. Opton, a “I’ll watch the Starbucks baristas press is the consultant to and see 10 things they could do former Gov. differently,” he said. toughest Hugh Carey. —aaron elstein His father, in the James Vlasto, was Mr. country’ Carey’s press secretary. —Joshua Vlasto Joshua Vlasto began his career as a policy aide to Sen. Charles Schumer and was later named his press secretary.The Cornell alumnus developed a zeal for policy detail, which helps explain his recent promotion from top spokesman to Mr. Cuomo’s chief of staff. “He can debate anything,” said Richard Bamberger, Mr. Vlasto’s former boss in the Cuomo press shop. Mr. Vlasto’s proximity to the governor helps him pursue personal causes. A longtime O’Neill’s patron along with his wife, Megan, Mr. Vlasto had become close to owner Ciaran Staunton, whose 12-year-old son died of sepsis last year. With a push from Mr. Vlasto, Mr. Cuomo in January mandated a sepsis-detection protocol to ensure that hospitals are hypervigilant. It’s a trait Mr. Vlasto knows well. —chris bragg

18 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0018,0019-NAT-CCI-CN_-- 3/21/2013 2:34 PM Page 2

JASON the bulls SOBOL, 37 Senior managing director EVERCORE PARTNERS

hen Jason Sobol graduated from Harvard with a bache- lor’s degree in economics, he had two ideas about what might come next. One Wwas to move to Los Angeles and pursue his dream of becoming a singer-songwriter.The other was to put his degree—and his interest in finance—to the best use possible and for- get about being a full-time piano man. He joined the mergers and acquisitions group at Goldman Sachs. Soon he got himself transferred to L.A., where he could focus on media and entertainment deals. From there, he moved to online music service Launch.com, attempted his own art marketplace startup, and worked on CHRISTIAN investments and acquisitions for GOODE, entertainment mogul Marvin Davis.Then an offer to help build the media and 37 information business at investment-banking CFO and senior vice president advisory firm Evercore Partners brought the Long Island native home. of development, RESORTS It never hurt that he was a musician at WORLD CASINO NEW YORK heart. “Clients appreciate out-of-the-box CITY–GENTING AMERICAS thinking,” Mr. Sobol said. “Coming from a love of music—of improvisation and jazz—it’s in my blood to think creatively.” hristian Goode never aspired to be Deals he has worked on over the past a lawyer, but he’s sure glad his nine years have brought together father insisted 15 years ago that he Factiva and Dow Jones, BusinessWeek Cbecome one. and Bloomberg, and McGraw-Hill “I use my law background on a daily Education and Apollo Global basis,” said Mr. Goode, who graduated with Management. a joint J.D./M.B.A. degree from the State Mr. Sobol has also developed a University of New York at Buffalo. reputation for paying close attention to the Working in the highly regulated gaming client. “He is kind of the antidote to all industry, Mr. Goode is conversant with the multi- the well-deserved skepticism about tude of regulatory, legal and accounting issues that investment bankers,” said his boss, crop up daily in his role overseeing the first casino Evercore Senior Managing Director in New York City, Jonathan Knee. “He’s both brilliant and located at the empathetic, in a way that is unnerving to Aqueduct ‘People clients who have come to hold their Racetrack in wallets every time an investment banker Queens. He is said you walks into the room—even when it’s one also responsible who’s supposed to be working for them.” for develop- can’t do —matthew flamm ment opportu- nities in the that in New U.S. for Malaysian York City’ company BluePrint, which now has juice facilities in She later studied juice-making and its Genting, —Christian Goode ZOË Los Angeles and Long Island City, Queens. medicinal purposes at a health institute in which owns The juices are sold in Whole Foods stores Puerto Rico, adopting a diet of only the casino and SAKOUTIS, across the country as well as shipped directly uncooked vegetables, fruits and nuts. “It was bought real es- to customers who use them as cleanses and sort of miserable and a horrible way to live,” tate in Miami 34 pay about $195 for a package of 18 juices—or she said, but it also taught her “how to use and Las Vegas.The Sin City project will be a Founder and president a three-day supply. In December, raw foods as a tool.” large casino opening in 2016. conglomerate Hain Celestial Group acquired BluePrint is a trailblazer in the juice “CFOs at other gaming companies are not BLUEPRINT BluePrint for an undisclosed amount. industry, credited with being among the first young guys like Christian,” said Steven Wilner, The juices are already popular with the to develop a program for people to use juices who provides outside legal counsel to artying too much turned out to be a celebrity set—Sarah Jessica Parker, Blake as a liquid diet over several days. Genting. “Christian has proven himself to be good thing for Zoë Sakoutis. While Lively and Kim Cattrall are customers. Hain “Zoë had a vision of what this was going to be very capable.” working in Manhattan as a hotel Celestial will increase the number of retail since day one,” said Erica Huss, vice president Mr. Goode played a key role in discus- Pbartender in her early 20s, she con- outlets for BluePrint and help expand the of BluePrint and Ms. Sakoutis’ first business sions with the Cuomo administration, cocted juice cleanses to make herself feel brand into other products. partner in the company.“She had no formal which last year had pushed for a major con- better. In just six years she transformed her reme- Ms. Sakoutis said she was first introduced business training, but she has tremendous vention center to be built at Resorts World dies made out of parsley, kale, lemon and other raw to the raw-food movement more than a instincts.” as the governor introduced legislation to ingredients into a $20 million company called decade ago “by a former hippie boyfriend.” —lisa fickenscher legalize full-scale gambling in the state. Resorts World is the highest-grossing casino in the country in terms of slot- machine revenue. But Mr. Goode is especially UNDER proud of the fact that it was built and opened 25 2 19 2 in just one year. For t y are are have have kids “People told us beforehand,” he said, FACTS married engaged children on the way “that you can’t do that in New York City.” —lisa fickenscher

40 March 25, 2013 | Crain’s New York Business | 19 20130325-NEWS--0020-NAT-CCI-CN_-- 3/21/2013 2:34 PM Page 1

NEW YORK’S RISING STARS Wired into New York MARISSA SHORENSTEIN,33 President, New York state, AT&T

arissa Shorenstein had a 20s. She has served in the press offices of moment of déjà vu while both Mr. Paterson and Mr. Cuomo. testifying at a state hearing on “She probably knew more about what was utility companies’ preparation going on when she was 12 to 14 years old than for and response to Super- most people know in their lifetime,” Mr. Mstorm Sandy. Paterson said. RHYS POWELL,33 Three years earlier, Ms. Shorenstein Before going to work for the state, she was testified to investigators from then-Attorney director of corporate communications for the President and founder, RED RABBIT General Andrew Cuomo’s office about a New York Jets, where she devised the domestic-abuse scandal that had engulfed marketing strategy for the proposed West hys Powell says memories of grow- City Investment Fund. Gov. David Paterson’s administration. Side stadium.The stadium was a flop, but ing up in the Bahamas inspired him “A good entrepreneur is like a duck on a Testifying post-Sandy, she noticed a few her campaign was influential. Now even small, to quit his stock-trading job and lake—above the surface, he is sitting calmly, familiar faces. issue-based projects are using television and Rlaunch his healthy-school-lunch but underneath he’s paddling like crazy to “I was called to testify by the same direct mail, rather than just national venture, Red Rabbit, in 2005.There, every stay afloat,” said Brad Barnhorn, a Red people,” she said, laughing. “I’m like, ‘Oh my corporate campaigns. fruit and vegetable was picked ripe to be eaten Rabbit board member. He noted that the God!’ ” Today, when not defending AT&T’s immediately. natural-food business poses huge logistical Ms. Shorenstein grew up in a devoutly performance during the hurricane, she is His vision of freshness keeps getting bigger. challenges in delivering more than 20,000 political household—a government research managing the telecommunication giant’s Red Rabbit just upgraded from an freshly prepared meals to students every day. center at Harvard bears her family’s name. regulatory, legislative and civic agenda in 800-square-foot kitchen in midtown to a “Rhys is committed to that challenge.” She went from helping her mother run for New York. But she remains a communi- 10,000-square-foot facility in Harlem, Mr. Powell acknowledges the size of it. City Council as an elementary-school cations expert at heart. where the seven-rack deck oven can roast “Bad, processed school food is a systemic student, to volunteering for Bill Clinton’s “I still write my own speeches,” she said. 500 chickens at one time; and he plans to problem that will probably be changed on a campaign as a teenager, to working on Al “I’m like my own press secretary.” expand even further this year. larger scale by a company much bigger than Gore’s 2000 presidential campaign in her —andrew j. hawkins Mr. Powell worked on the project while ours,” he said. “But they will draw inspiration still at his day job for six months before from what we are doing here, and that is what I ditching finance. He expanded Red Rabbit count as success.” with $750,000 in capital from the New York —eva saviano

That puts him in the eye of the privacy storm. A native of Hertfordshire, England, whose mother is from Ireland and whose father is from India, Mr. Jolly is part of a small cadre of people shaping global privacy law. “He’s one of the few people who can speak with equal ease about European Union, Asian and U.S. privacy issues,” said Jim Taylor, co- chair of law firm Loeb & Loeb’s advanced-media and technology department. Mr. Jolly resists the notion that risk-averse lawyers are obstacles to new technology. “I’m trying to change that mindset,” he said, explaining that there’s a way to work around the strictest laws. “It’s far better to be seen as a revenue IEUAN generator than as the guy who says no to a revenue generator.” JOLLY, There is one “no” Mr. Jolly has said he 36 literally lives by. About a decade ago, he was diagnosed with a rare autoimmune disease Partner, LOEB & LOEB that countless doctors told him was untreatable, but he refused to accept the euan Jolly takes data privacy as seriously prognosis. He found a scientist willing to work as anyone. He advises Facebook, Visa, with him and beat the condition.That inspired Clear Channel and others on their priva- him to launch an organization, WHO Marissa Shorenstein can’t Icy policies regarding geolocation (track- NoMoreCant.com, to help kids in difficult drive, ride a bike or ing customers using available GPS data) and situations. targeted advertising. —hilary potkewitz KNEW? swallow a pill

20 | Crain’s New York Business | March 25, 2013 CN015317.qxp 8/14/2012 1:26 PM Page 1

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NEW YORK’S RISING STARS ANDY DUNN, 34 Founder and chief executive BONOBOS

n the summer of 2007, a time when e-commerce was dominated by the likes of Amazon and eBay, Andy Dunn ap- Iproached a former professor from Stan- ford Graduate School of Business, Joel Peterson, about investing in Bonobos, Mr. Dunn’s new pants-selling website. “The idea was somewhat interesting, but I wasn’t sure if it would work or not,” said Mr. Peterson, chairman of JetBlue Airways Corp. “I took it to one of my friends in New York, and he rolled his eyes.” Yet Mr. Peterson’s confidence in Mr. Dunn outweighed any misgivings about Bonobos: He ponied up $100,000 and became the company’s first investor. It’s easy to see how Mr. Dunn, a charismatic and enthusiastic entrepreneur, managed to charm his professor and, subsequently, male shoppers across the country.Through his six years in business, Mr. Dunn has transformed Bonobos from an online-only venture selling a single product to a clothier offering a complete line of menswear. He’s received more than $72 million in venture- capital funding. Last year, the Chicago native brokered a digital brands. deal with Nordstrom to sell at ‘I have a Despite Bonobos’ four KATIA BEAUCHAMP, 30 70 of its stores, and he’s also years of doubled sales opened six brick-and-mortar great brand growth—Crain’s estimates Co-founder and co-chief executive, BIRCHBOX shops around the country. and a great revenue to be near $40 Two more may be in the million—he remains ack in high school, Katia everything.” works. team’ humble. Beauchamp planned her entire Now she has helped make such luxuries even “We are becoming for our “I don’t live with the prom outfit around the merlot- more attainable—if a trifle smaller. In 2010, customer the answer to where —Andy Dunn feeling that I have a Btinted hue of Chanel’s Vamp nail she and business partner Hayley Barna they buy their basics—pants, successful venture,” he said. polish. founded Birchbox, an e-commerce startup shirts, sweaters, suits. That’s “I live with the feeling that I “I worked at Gap and funneled a that sends monthly cosmetics samples to a much bigger brand than the have a great brand and a significant amount of my income into beauty subscribers, who then have the option to place you go to buy pants,” great team, but still have to products,” the El Paso, Texas, native recalled. purchase full-size products. said Mr. Dunn, a West Village resident who prove that we can build a great business.” “It was this accessible luxury: I could buy The idea, formed during their days at also runs an angel investment fund called —adrianne pasquarelli something that was Chanel; I could have the Harvard Business School, quickly caught Red Swan Ventures, which is focused on same great eyeliner as someone who had on, receiving $11.9 million in venture-

9/11, hospitality industry WHO a Manhattan restaurant LAURA mentors helped her land a job management company.“She sticks as a sommelier at 400-seat Blue KNEW? to something until it is perfect.” MANIEC, 33 Fin. Ms. Maniec was then But once perfected, her Owner and chief executive promoted to wine and spirits Laura corporate job bored her. “I didn’t director for the entire B.R. want any other wine jobs,” she CORKBUZZ WINE STUDIO Guest restaurant group, a Maniec said. So in November 2011, she national chain of 20 eateries. drank Zima created a dream job in the form of ears of Sunday dinners at her “Wine lets me explore my Corkbuzz, an “inclusive” place Italian grandmother’s place in passions,” she said, citing travel, & peach- where wine lovers can take classes, Queens—a perpetual feast for a languages, culture and science flavored hold corporate tasting events and huge extended family—couldn’t among them. In 2009, she learn about wine—or just drink help but inspire Laura Maniec’s became the world’s youngest Cisco when and savor a meal. interestY in the restaurant business. master sommelier and one of Ms. Maniec now is scouting she was The second of four kids, she was barely of only 18 women to achieve the other locations for Corkbuzz, legal age to drink when she enrolled in a accreditation. underage which was profitable in its first sommelier certification class at Windows on “If Laura has a vision, dream year. “We want this to be a brand in the World. or plan, there is no stopping her,” said Michael major cities, a great place with food and wine.” After the destruction of the restaurant on Jacobs, principal at Corner Table Restaurants, —barbara benson

22 | Crain’s New York Business | March 25, 2013 in12p22-23.qxp 3/21/2013 4:07 PM Page 2

NEIL BLUMENTHAL, 32 Co-founder and co-chief executive WARBY PARKER

eil Blumenthal learned two things while working in El Salvador for an organization called Vision- NSpring, which helps women sell eyeglasses in poor communities, shortly after his 2002 graduation from Tufts University: Glasses can change lives, but only if they look good. “In the poorest village on the planet, somebody would rather be blind than wear a pair of used 1970s cat eyes,” Mr. Blumenthal said. In 2008, the Manhattan native headed to Wharton for an M.B.A. There, he and three friends came up with the idea for Warby Parker, an online optical retailer that sells affordable, stylish glasses and provides a pair to VisionSpring for every pair sold. Launched in early 2010, Warby Parker reached its first year’s sales target in three weeks. Two years and 150 employees later, the company had given away 250,000 pairs of glasses.The specs for sale on the site cost about $95 each. Jordan Kassalow, the eye doctor who founded VisionSpring, said his former employee’s experience in El Salvador is what sets Warby Parker apart from other “one for A voice that one” models. “Cause marketing has become the strategy du jour,” Mr. Kassalow said. What differentiates Neil and Warby Parker from flows like Water other cause marketers? “It’s coming from personal experience and authenticity.” —ali elkin QUIARA ALEGRÍA HUDES, 35 Pulitzer Prize-winning playwright capital funding. By her seventh month in After expanding into men’s products in business, Ms. Beauchamp had already 2012, Birchbox will diversify even further exceeded her five-year sales goal. this year by selling subscriptions for samples n a break from teaching a three- warmth” and hailed “the empathy and vibrant Birchbox, which sells 400 brands, of home products, like truffle salt or hour playwriting class last humor” of Ms. Hudes’ writing. including Stila and Benefit, now boasts well grapeseed oil for cooking. April, Quiara Alegría Hudes Ms. Hudes said she draws on her large over 300,000 subscribers. Revenue is a little “Birchbox is a really fun way for discovered her phone was “ex- and boisterous extended family to come up under $40 million, according to sources, up consumers to discover new brands,” said ploding with messages.” Friends with ideas and characters. She was moved to from $5.5 million in 2011. Late last fall, Ms. Alexandra Wilkis Wilson, the Gilt Groupe Oand family were calling to congratulate her write about addiction—an underlying Beauchamp took the company global with co-founder who has acted as a mentor to for winning the Pulitzer theme in Water—because a the purchase of Paris-based competitor both Ms. Beauchamp, who handles brand Prize for her play Water by the cousin struggled with it. JolieBox. relationships and business development, and Spoonful. When she The mother of two wrote “We started growing at an insane rate from co-CEO Ms. Barna, who oversees “I went so pale that my constantly as a child— the time the boxes started arriving,” she said, operations. “I could help guide them in the students kept asking me if heard she everything from poems to speaking from the 150-employee company’s beginning, but now they’re just doing great everything was all right,” said plays—yet studied music at brand-new, 23,000-square-foot on their own.” the Philadelphia native, who won, ‘I went Yale University, hoping to headquarters in Murray Hill. —adrianne pasquarelli had already been a finalist for become a composer like a the award twice before. so pale’ beloved aunt. However, after She was nominated for In —Quiara graduating, she became bored the Heights, which won a Tony with her music career. She award for best musical in Alegría Hudes was accepted at Brown 2008, and Elliot, a Soldier’s University, where she began Fugue, the first part of a writing plays again and trilogy that includes Water. earned a master’s in fine arts. The third installment debuts “She has a great ear for in Chicago next month. dialogue—it really crackles,” said Carole Water weaves several plotlines together as Rothman, artistic director of Second Stage it examines the varied ways people seek Theatre, where Water made its New York connections and salvation, and the impact of City debut. “And she’s not afraid to tackle the their choices. The New York Times praised tough subjects.” Water for its “shimmering, sustaining —theresa agovino

UNDER 28 30 31 For t y are on are on are on FACTS Facebook LinkedIn Twitter

40 March 25, 2013 | Crain’s New York Business | 23 20130325-NEWS--0024-NAT-CCI-CN_-- 3/21/2013 3:49 PM Page 1

NEW YORK’S RISING STARS

GREG PASS,37 Chief entrepreneurial officer Meeting challenges CORNELL NYC TECH

f there’s one constant in Greg Pass’ career—which in- is a way of life cludes co-founding and selling two companies—it’s a fondness for uncharted territory. As chief technology officer and co-founder of 2007 startup Summize, Mr. Pass helped launch a real-time search engine that could track a Iunique new source of constantly flowing content:Twitter. “In terms of the data, it was a form of content that did not exist before,” he said. In 2008, Summize was sold to Twitter, and Mr. Pass went on to build the engineering team and lead the development of the system architecture as the company’s first CTO. Last year, Mr. Pass took a career left turn, joining the academic world as the chief entrepreneurial officer at Cornell NYC Tech. In January, the graduate engineering campus A new world started classes in its temporary quarters in Google’s Chelsea ‘since a building. Now the Cornell alumnus is school was working on building a new kind of school—helping started design courses, establish relationships with from businesses and nonprofits, infuse an entrepreneurial scratch’ culture and even figure out —Greg Pass the classroom seating. “The world has changed since the last time a school was started from scratch,” he said. Cornell NYC’s dean, Dan Huttenlocher, taught Mr. Pass in his robotics lab some 15 years before hiring him. He hopes students follow the entrepreneurial officer’s lead and combine analytic minds with action-oriented spirit. “He’s my paradigmatic example,” Mr. Huttenlocher said. —matthew flamm SHEILA PELUSO,36 BRINA SVP and associate general counsel MILIKOWSKY,34 CERBERUS CAPITAL MANAGEMENT Senior policy adviser and counsel MAYOR’S OFFICE/MAYORS AGAINST uring a second-grade spelling bee, Sheila Peluso, ILLEGAL GUNS worried about showing up her classmates, decid- ed to flip the “O” and “E” in the word “dungeon” to ensure she’d lose.“I saw my mother’s face fall,” rina Milikowsky didn’t know much about guns or she remembered. “But I couldn’t take the idea of how to control them before becoming a top policy Dstanding out that much.” adviser to Mayor Michael Bloomberg in 2010. She’s since gotten more comfortable with the idea. Last Now Ms. Milikowsky is a national expert on an issue year, Ms. Peluso became the second woman ever to be that has grabbed the attention of the White House and appointed partner at the prestigious private-equity firm Bthe country, working as the No. 2 for Mayors Against Illegal Cerberus Capital Management.The promotion means she’s Guns, co-chaired by Mr. Bloomberg. often the only woman in the room when the firm’s 50 “There was no real gun policy or advocacy movement until partners meet. this operation,” said the Greenwich Village resident and “She is one of those rare people beloved by all,” said Chan Boston native. “I never had guns on my radar professionally Galbato, CEO of Cerberus’ operations and advisory division. before this job.” “I, and so many others, feel fortunate to be her colleague.” The job has grown more intense since the shooting at As associate general counsel, Ms. Peluso manages as much Sandy Hook Elementary School on Dec. 14, with Ms. of her firm’s legal work as she can handle. Her inbox is never Milikowsky now working seven days a week, pushing to less than full, considering that Cerberus has $25 billion to require a background-check system for every gun sale in the invest with a portfolio that includes real estate, supermarkets U.S., get military-style assault weapons and high-capacity and manufacturers of drugs and steel. Cerberus, a famously magazines off the streets, and change the law to make gun tight-lipped firm, made headlines late last year when it said it trafficking a federal crime.These are issues she has helped would sell its Freedom Group, a firearms maker, after one of its spearhead for years, but “the whole tenor of what we’re doing weapons was used in the Newtown, Conn., massacre. has changed since Newtown,” she said. “There is a window to Ms. Peluso grew up on a farm upstate where her father make some legislative moves.” trained racehorses, and her alarm clock was a peacock with The Harvard and NYU law-school graduate—who once an especially piercing squawk. After moving to the city to thought she would become a civil-rights lawyer—has made start out at law firm Chadbourne & Parke, she startled co- herself irreplaceable to the cause. “I’d call her our vice president of workers by using her knowledge of horses to place bets at a everything,” said Mark Glaze, director of Mayors Against Illegal Greg Pass is seedy off-track betting parlor.The key was ignoring the Guns. “She does law; she can write.There are a lot of stars in WHO room’s smoke and men’s glares. our office, and a disproportionate number came to us because KNEW? a student of “Honestly, it was just a bunch of old guys reading racing Brina found them.” diagrammatic forms,” she said. “You just go in, conduct your business and make The job suits Ms. Milikowsky, somewhat to her surprise. your way. My friends would stay outside.” “I’m not a very good planner,” she said. “I couldn’t have dreamt art —aaron elstein this position up.” —annie karni

24 | Crain’s New York Business | March 25, 2013 Congratulations, Anuj, for being named to Crain’s 40 Under 40.

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NEW YORK’S RISING STARS Climbing to

enough, companies Mr. Oringer recognized JON were buying his photos. About nine years later, 40,000 ORINGER, photographers contribute to the site’s library of 24 million photos and 900,000 videos. 38 Revenue for 2012 was $169.6 million.The Founder and chief executive company now has 238 employees, most of SHUTTERSTOCK whom are spread over four floors on Broad Street near the stock exchange.The location on Oringer started several businesses was convenient when the company went while pursuing his master’s in comput- public in October. “That’s probably why we er science at Columbia in the late ’90s, did it,” Mr. Oringer joked. Jincluding making one of the first pop- Mr. Oringer likes to stay close to his up blockers. When those got integrated into roots, said Dan McCormick, the company’s Web browsers and it was time to move on, senior vice president of technology. Mr. Mr. Oringer realized that in each of his pre- McCormick remembers the company’s early vious ventures, he had needed stock photos, days, when five employees worked out of an which were expensive. So he went out and office in the Flatiron district where they took 30,000 of his own. would get shocked if they touched anything “Cameras were dropping in price, and I metal. They resolved the issue by dousing decided to go out and take stock photos and see the floors in static spray. what it was like,” Mr. Oringer said. “It turned “We really try to maintain that original culture out not to be that hard.” and stay scrappy,” Mr. McCormick said. “Jon And so Shutterstock, a library for loves the word ‘scrappy.’ ” inexpensive stock photos, was born. Soon —ali elkin

successful, not just what is scientifically inter- PIRAYE esting to her,” he said. “She also has an ability to YURTTAS project her passion to anyone she speaks to so that MELISSA ROMÁN BURCH,36 they come away thinking, ‘Wow.’ ” Senior vice president, FOREST CITY RATNER COS. BEIM, 34 Ms. Beim moved to Texas with her parents from Turkey when she was 4, and, like the Founder and chief executive children of many immigrants, she focused on efore she knew what she wanted Long Island Rail Road.” CELMATIX INC. academics—along with cheerleading. “There to do with her life, Ohio native Now Ms. Burch is heading the project to are many parallels between being an Melissa Román Burch knew for build the first residential building on the site, s with all new mothers, Piraye entrepreneur and a cheerleader,” she said. “It’s sure where she wanted to do it. a 32-story tower that will feature the tallest Beim’s worldview changed when her your job to keep morale high no matter what’s “Growing up, people would say, modular building ever constructed. “We baby was born on Feb. 12.Though going on at the field, to stay positive and B‘What do you want to be?’ I would say, ‘A New think this is going to launch a new industry Athe molecular biologist has long overcome adversity.” Yorker,’ ” Ms. Burch said. Still, when she visit- in New York,” she said of the modular been intellectually passionate about female in- —barbara benson ed the city for the first time to attend the system. fertility, she said her pregnancy made infertili- 1992 Democratic National Convention at With 15 more buildings slated to come on ty “much closer to my heart. Pregnancy is an Madison Square Garden, she could not have the site, Ms. Burch has her work cut out for absolutely miraculous experience.” imagined she would end up helping to build her for the foreseeable future. But while she The Manhattan biotechnology firm Ms. that venerable arena’s chief rival: the Barclays calls developing Atlantic Yards “a career,” she Beim co-founded, Celmatix, is after a miracle Center in Brooklyn. also notes that the company is already of its own, conducting the first large-scale As a senior vice president of residential investigating new projects, some well beyond genomic studies of female infertility in and commercial development at Forest City Brooklyn. collaboration with fertility clinics so as to Ratner, the Harvard College and Harvard “A lot of what a developer does is solve better understand the genetic drivers of the Business School grad and Upper East Side problems,” said MaryAnne Gilmartin, condition. Celmatix also is developing resident has been involved in every aspect of executive vice president of Forest City analytical tools that will help fertility doctors the $4.9 billion Atlantic Yards project since Ratner, who has been tapped to replace clarify causes and help them personalize its inception 10 years ago. Bruce Ratner as CEO. “You have to feel treatment strategies and IVF protocols.The “I was knocking on doors, telling people comfortable with that constantly changing goal is to develop noninvasive diagnostic I’d like to speak to them about purchasing dynamic, and Melissa’s adeptness and comfort tools that will help women get pregnant. their property,” she recalled. “I was trying with change makes her such an asset to the Her dream is to create a fertility screen to acquire the New Jersey Nets basketball organization.” that will alert women about risk factors for team and purchase air rights from the —annie karni infertility and eventually make the product as commonplace as a Pap smear. Celmatix has raised $8.5 million in venture capital, with Topspin Partners the lead investor. UNDER 15 22 3 Steven Winick, a Topspin partner, is For t y wear suits wear mix impressed with how Ms. Beim spots potential FACTS business problems. “As a scientist, she has an to work jeans it up unusual grasp of what will make this

26 | Crain’s New York Business | March 25, 2013 40 20130325-NEWS--0026,0027-NAT-CCI-CN_-- 3/21/2013 2:39 PM Page 2

APRIL BLOOMFIELD, new heights 38 Chef and co-owner THE SPOTTED PIG AND FOUR OTHER RESTAURANTS

f April Bloomfield at age 16 had submitted her application to a po- lice training program on time, her Ilife would have been much different. It is perhaps the best deadline she ever missed. On a whim, Ms. Bloomfield entered culinary school in her native Birmingham, England, following in the footsteps of her two older sisters—one of whom works for her today as a sous chef at the Breslin Bar & Dining Room. Before she crossed the Atlantic, Ms. city, and they have just signed a lease for Bloomfield was a distinguished chef in their fifth eatery, an Italian spot in San London, where she attracted the attention of Francisco. celebrity chef Mario Batali in 2003. On the “I’d love to fit my time between London, recommendation of another famous chef, New York and San Francisco, which is our Jamie Oliver, Mr. Batali asked her to helm excuse to spread our wings,” said Ms. the Spotted Pig in the West Village, a tiny Bloomfield. gastropub in which he’s an investor. Washington, D.C., may beckon as well. It has become a local phenomenon, Last year, she was among more than 80 chefs— attracting more diners than it can usually including only about a dozen women—selected by accommodate. “April reinvented pub food,” said the State Department to be in the newly formed Mr. Batali. “She strives for purity in flavor, American Chef Corps, an initiative involving and you can taste it in her food.” culinary leaders in diplomacy. She has already The Spotted Pig also launched Ms. cooked for a State Department lunch at Bloomfield’s career here, earning a coveted which British Prime Minister David star from the Michelin restaurant guide for Cameron was the guest of honor. the past eight years. Ms. Bloomfield is co- “I was very stoked to get such an owner with restaurateur Ken Friedman of opportunity,” she said. three other acclaimed restaurants in the —lisa fickenscher

two kids. “You worked really hard for three or MARC four years and then you left.” But the city would need him again. In RICKS, 37 December, four weeks after Superstorm MANISHA SHETH,39 Vice president, GOLDMAN Sandy exposed the city’s vulnerabilities, he took a six-month leave from Goldman to help Partner, QUINN EMANUEL URQUHART & SULLIVAN SACHS; chief operating the city craft a master plan for dealing with officer, NYC SPECIAL severe weather. hen Manisha Sheth arrived Ms. Sheth said going after banks isn’t so INITIATIVE FOR REBUILDING “I don’t define it as a break,” he said. “I’m at law firm Quinn Emanuel different from her former life pursuing working even harder than I was. I never at the start of the financial criminal cases. AND RESILIENCY expected to go back to government work this crisis in 2008, she was as- “When you see there’s been an injustice soon, or for a short burst of activity, but I feel signed a case involving resi- and someone has defrauded somebody else, outhern California native Marc lucky to have done it.” Wdential mortgage-backed securities.The you want to go after that person and make it Ricks had originally planned to re- “Marc has a sophisticated strategic and complex securities at the root of the crisis right,” she said. (BofA declined to comment turn to consulting at McKinsey & financial sense, and he builds consensus,” said Mr. were a complete mystery to Ms. Sheth. on ongoing litigation.) SCo. after graduating from Harvard Doctoroff, president of Bloomberg LP.“To do “I didn’t even know what She takes that attitude into Business School in 2003. But, motivated by what Marc does, you have to recognize that RMBS stood for,” she the courtroom and has been the Sept. 11 attacks, he took an unpaid, 10- government and business operate on different admitted. “I had to look it up ‘You setting precedents left and right by week summer internship working on lower speeds. He has that ability to operate on two on Wikipedia.” persuading judges to rule in her Manhattan issues for the city’s Economic speeds at the same time.” But the former federal want to favor. “It’s a real talent first to Development Corp. —annie karni prosecutor is now explaining understand it, and then make it The move took his RMBS to anyone who will right easy for a judge to understand,” career in a different listen. Her department, which said Peter Calamari, managing direction. He joined the once handled a couple of cases a injustice’ partner of Quinn Emanuel’s city payroll as a policy year, is now the firm’s second- —Manisha Sheth New York office. adviser and quickly worked busiest. The Philadelphia native his way up, serving as chief She’s the lead attorney on and her husband are avid rock of staff for then-Deputy one of the highest-profile climbers. Evidently, Ms. Sheth Mayor Daniel Doctoroff cases: a $22 billion suit against is persuasive even in her from 2005 to 2007. He Countrywide Financial/Bank of America on hobbies: When they first met, he was afraid was the point man in crafting behalf of insurance company MBIA, accusing of heights. the Bloomberg administra- the mortgage giant of securities fraud. —hilary potkewitz tion’s sustainability road map, PlaNYC, before leaving to become VP of infrastruc- ture at Goldman Sachs. “That’s sort of what 18 37 16 people on Dan’s staff did,” own their live are native said Mr. Ricks, who lives homes in the city New Yorkers in Manhattan with his cake-designer wife and

March 25, 2013 | Crain’s New York Business | 27 20130325-NEWS--0028-NAT-CCI-CN_-- 3/21/2013 2:39 PM Page 1

NEW YORK’S RISING STARS A warm touch in a cold place GRACE MENG,37 Congresswoman, SIXTH DISTRICT, QUEENS

ueens congresswoman Grace and attended Stuyvesant High School, the Meng is something rare: a suc- University of Michigan and Cardozo Law cessful politician who happens to School. She became involved in politics be exceedingly, genuinely nice. when her father, Jimmy Meng, became the Such an approach isn’t the first Asian-American elected to the New Q norm in hyperpartisan Wash- York Legislature in 2004. “Grace has a way of ington, D.C. But a bill Ms. Meng introduced, making people warm to her,” said Queens allowing funds from the $50.4 billion in fed- Assemblyman Michael Miller. “She has a way eral Sandy aid to be allocated to houses of of seeing the best in people.” worship, has already passed the House. Dur- Last year, Ms. Meng, who is married with ing her first two months in office, the Democrat two sons, won a hard-fought primary to has built bridges with Republican colleagues, join- become the first Asian-American elected to ing a new bipartisan freshman caucus and a Congress from New York. She hopes to set House Bible-study group. At the recent State an example for the community. of the Union address, she gained notice for “It’s not really encouraged in Asian- helpfully wiping lipstick off President Oba- American families to go into jobs that don’t ma’s cheek as he passed by. pay a lot and are public-interest,” said Ms. “I’ve heard criticism: ‘You’re not loud Meng, who always kept a small army of enough, you’re not aggressive enough,’ ” said interns in her Assembly office to promote Ms. Meng. “People have different ways of government service. “I really believe that the getting things done.” more people touch government, the better.” Ms. Meng grew up in Bayside, Queens, —chris bragg

the company on its biggest buy ever— JED snapping up the Domino Sugar factory site on the Williamsburg waterfront for $185 WALENTAS, million. There he plans to revive a long- stalled residential conversion and add a 38 new twist—some office space—even Principal though the change will require a lengthy public review. TWO TREES MANAGEMENT CO. “The struggle makes it fun,” said Mr. Walentas, who took over the firm, which hen Jed Walentas joined now owns and manages $2 billion worth of Two Trees Management, his real estate, in 2011. father’s Brooklyn-based real “Jed sees how real estate fits into the broader Westate development company in context of the city,” said Rob Speyer, co-chief 1997, he was given two tasks: to build a executive of Tishman Speyer. “It’s not just 3,000-square-foot office for the firm in about getting his next project completed.” Dumbo and to convert the landmark —amanda fung Clock Tower Building down the street into a 250,000-square-foot condo building. Thanks a lot, Dad. That’s when the younger Walentas, who had been an economics major at products company Tabula Digita. He has the University of Pennsylvania, and a NTIEDO since raised another $20 million and renamed sportswriter turned editor for the the business DimensionU. school paper, started getting a real ETUK, “This was a huge opportunity to combine that education. desire to give back with my more practical, “I didn’t know how to build a 37 capitalist nature,” he said. cardboard box,” said the Manhattan Founder and chairman Today, the Nigerian native’s games are in native, who fresh out of college had DIMENSIONU about 200 New York City public schools. And spent almost a year working for the although there have been staff departures and Trump Organization. “But AND THE ETUK COS. a few busted deals (a partnership with a I compensated for my lack of knowledge learning center failed after the center went with energy and curiosity.” child of the 1980s, Ntiedo “Nt” Etuk belly-up) along the way, Mr. Etuk expects to That meant hours spent grew up on joysticks and 8-bit ad- expand his software empire.The unraveling the mysteries of ventures like Zork and Pitfall. But Manhattanite recently partnered with a major architectural and mechanical Awhen the former programming education company on a venture that he said drawings and grilling dozens of prodigy—he created his first video game at will “fundamentally democratize the process contractors to learn the age 11—made it his career, Mr. Etuk opted for of gaining entrance to college.” He refuses to workings of their trade. the less lucrative education market, rather than say more until the details are finalized. Since then, Mr. Walentas designing mainstream games. “He’s a very entrepreneurial, exciting, visionary has developed more than a dozen That’s not to say Mr. Etuk, a self-described guy,” said former New York City Schools projects, including the $600 devotee of Ayn Rand’s The Fountainhead, isn’t Chancellor Joel Klein. “Games get kids million Mercedes House, the a profit-seeking businessman. Five years ago, excited. If you can tie that into math, that’s residential development that is Two he gave up a high-paying job at Citigroup and groundbreaking.” Trees’ first Manhattan project. raised $1.2 million to start educational —andrew j. hawkins Just last year, Mr. Walentas led

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MICHAEL LAZEROW, 37 Social media catches the Founder, BUDDY MEDIA; chief marketing officer, SALESFORCE.COM’S MARKETING CLOUD hen Michael Lazerow was pitching Buddy Media to venture-capital firm IVP in 2010, his YouTube video of his company’s annual Wkickball game did as much to persuade the firm to join the $54 million deal as the standard PowerPoint show-and-tell. “[He was] building a company because of the huge opportunity in social media, but he also wanted to build a great culture and a great team,” IVP partner Jules Maltz explained. After building Buddy Media into the country’s premier social-media marketing company, Mr. Lazerow sold it to Salesforce.com, the hot software and cloud computing outfit, for $689 million. He is now chief marketing officer of Salesforce.com’s Marketing Cloud, a task he approaches like the serial entrepreneur that he is. A journalism graduate from Northwestern University’s Medill School, he first created UWire, a wire service for colleges and universities that he sold to CBS, and then Golf.com, a news site he sold to Time Inc. in 2006. “If you took a knife and cut my arm, entrepreneurship would run out,” said the straightforward Mr. Lazerow, who traces his inspiration back to his grandfather, a legendary builder of low-income housing in Baltimore. Family and charitable causes are priorities when he’s not working, including Cycle for Survival, which raises money for primary research to find cures for rare cancers. “Our long-term value to the world we leave behind is more the good we did than the names of the companies and the money that was made,” he said. —judith messina

online. So far, 80% of the state’s hospitals have hopped ANUJ on this highway.“Hospital CEOs really care about health information technology,” says Mr. Desai. “It’s a DESAI, 35 game-changer.” Director of business development Mr. Desai’s talents lie in getting key players to cooperate, whether on a technical-standards agreement NEW YORK EHEALTH COLLABORATIVE or on mentoring with early-stage health IT companies being incubated in New York City.“Anuj is the epitome ike many first-generation Indian-Americans, of a connector,” said his boss, NYeC Executive Director Anuj Desai always thought he’d be a doctor. In- David Whitlinger. “He figures out who needs what and has stead, his job is to transform how doctors use an ability to build strong trust relationships.” L technology. New York eHealth Collaborative is The New Jersey native, an avid cyclist who has a nonprofit that receives state and federal grants to help completed several endurance events, calls himself a providers shift to electronic health records. But it also “people person” who thrives on understanding the addresses the much larger goal of creating the infra- business aspects of technology. Mr. Desai worked in a structure—a highway of sorts—for a network that con- business development role at Johnson & Johnson and nects providers statewide. was a technology and business manager at Pfizer before This health information network, known as SHIN- arriving at NYeC.“I really wanted to work in health IT,” NY, connects electronic health records across the state. he said, “and NYeC just blew me away with its vision for Its lofty mission is no less than ensuring that all New the future.” Yorkers have secure, accessible health information —barbara benson WHO Anuj Desai played jazz saxophone KNEW? in high school and performed in Europe

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BEN SMITH, buzz 36 Editor in chief BUZZFEED

n a recent afternoon, Ben Smith, the editor in chief of BuzzFeed, was frantically searching for his laptop in the Flatiron district building that Ohouses the company’s 200-plus employees. It wasn’t in his office, probably because Mr. Smith is rarely there, preferring instead to mingle among his editorial staff. He eventually found it on one of the long tables shared by the viral website’s reporters. If Mr. Smith seems to be in a perpetual hurry, that would come as little surprise to the media world, which he startled in early 2012 by leaving Politico for BuzzFeed, hitherto famous for humorous cat memes. But the news team he cobbled together has broken several major stories, redefining the shepherded as director of policy and media landscape in the process. JESSICA planning at the New York Police Traffic has nearly doubled, and late Department’s Counterterrorism Bureau. last year it raised $19 million in TISCH, “My job is to make [the system] as usable as venture capital. 32 possible,” she said. “The best way to do that is While other media contract, to use it yourself.” BuzzFeed continues to hire and Director of policy and planning Despite a law degree and an M.B.A. from expand. In March, Mr. Smith NYPD COUNTERTERRORISM Harvard, the Tisch heiress was never drawn launched two new ventures: a BUREAU to the family business (her father, James business news vertical and the site’s Tisch, is CEO of Loews Corp.). She first overseas office, in the U.K. preferred public service, and now spends her Politico Editor in Chief John hen Jessica Tisch was an under- days thinking about infrastructure protection Harris lured the New York City- graduate at Harvard, she used and explosive-trace detection devices while born Yale grad from the Daily News to carry wrenches in her purse. tending to projects from federal funding in 2007, impressed by his WAs coxswain for the men’s row- allocation through purchase and groundbreaking political blogs and ing team, she wanted the tools handy for ad- implementation. his ability to “create a franchise justing oarlocks and seats. “There’s nothing I love more than around his journalism.” Said Mr. Ms.Tisch still goes around with what going out and seeing a piece of equipment that I Harris, “He’s an original, restless mind.” people might regard as unusual objects in her know I helped cops be able to use,” Ms. Tisch Critics see BuzzFeed as unserious, but bag, and the point is still to help out her said. Mr. Smith’s forte is seeing the future of how team. Only now she’s carrying a beeper-size “She is very smart and strong-willed,” said people get information. personal radiation detector and a Bluetooth her boss, Richard Daddario, deputy “Cat pictures and politics? How will that device that transmits its data. commissioner of counterterrorism. “Add to work?” he said, mocking the skeptics. “I They’re tools used by police officers as that an insistence on getting work done don’t know. Check your Twitter feed.That part of the Domain Awareness System, the efficiently and on time, while finding creative is, in fact, how it works.” recently unveiled high-tech surveillance solutions to challenging problems.” —andrew j. hawkins network whose development Ms.Tisch —matthew flamm

ADAM SPIES, 38 Senior managing director, EASTDIL SECURED

elling the city’s biggest sky- chestrating such deals in a world famously scrapers for nine- and 10- populated by hard-charging, type-A deal- figure sums would seem like a makers is to take a thinking man’s approach. Ssexy business. As Adam Spies “Some people yell and scream; I show them the knows well, it’s also a tough balanc- numbers,” Mr. Spies said. ing act. Sellers always want more, It’s an approach that has its roots in the buyers always want to pay less, first job he took, as an accountant at Deloitte, and even the best deals leave a after graduating from the University of Ver- collection of disappointed also- mont. After three years at Deloitte, he took rans fuming. the advice of a friend and in 1999 applied for “The biggest difference selling a job at Eastdil, figuring his talent for taking at this level is managing all the apart balance sheets could serve him well and emotions and the egos,” said Mr. earn him a lot more money as a broker. Spies, who is the youngest in an elite “Adam is part nerdy CPA, part high-stakes corps of people called in to handle poker player,” Mr. Harmon said. sales of Manhattan’s most prominent To make life a bit easier, Mr. Spies recently properties. moved with his wife and two children to the In 2010, for example, he and his Upper East Side from Murray Hill.That not Eastdil brokerage partner Doug Har- only shortens the commute to his West 57th mon sold Google its $2 billion Chelsea Street office, it also saves him a gym headquarters. Earlier this year, he sold membership. the Sony Building in midtown for “I walk to work every day,” he said. $1.1 billion. Mr. Spies’ style in or- —daniel geiger

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NEW YORK’S RISING STARS

help refine the most promising ones. Quirky BEN then culls a small subset, prototypes them via KAUFMAN, 3-D printer and sends them off to factories in Asia and the U.S. for production. 25 In five years, Quirky has brought 75 products to Founder and chief executive market and sold them in 35,000 retail outlets including Target and Bed Bath & Beyond. QUIRKY Last year’s revenue of $18.2 million was nearly three times that of 2011, although the company has yet to turn a profit. Quirky en Kaufman is out to give ordinary shares with citizen inventors 30% of net direct people the chance to create new and sales and 10% of sales through retailers. better products. He calls his mission Will the Quirky model revolutionize B“making invention accessible.” manufacturing? That’s an open question, but “We want to build the best consumer product Mr. Kaufman has clearly caught the eye of brand in the world with the people of the corporate America. world,” said Mr. Kaufman. “I don’t think a month goes by when he After selling his first startup, Apple doesn’t get a request from big companies accessories company Mophie—which he asking, ‘Can we do something with you?’ ” founded when he was 18—he started a says Quirky investor James Robinson IV, platform for collaborative decision- managing partner of RRE Ventures. making called Kluster and then folded it Complicated decisions lie ahead. “Should into his current venture, Quirky. It fields Quirky continue to leverage the best retailers ideas for inventions from housewives, in the world or should Quirky become the students, grandmothers, whoever—some best retailer in the world?” Mr. Kaufman 5,000 per week—and asks a global asked. community of 350,000 Quirky devotees to —judith messina

BARRY SILBERT, 36 Founder and chief executive SECONDMARKET

t 13, Barry Silbert was making a business out of trading baseball cards. He spent his bar mitzvah Amoney on stocks, and at 17 was Hot designer the youngest person to pass the Series 7 stockbrokers’ exam. That entrepreneurial DNA is on display today in SecondMarket, an for cool women online platform he founded for trading illiquid assets—everything from private stock to bankruptcy claims and mortgage-backed securities.The JOSEPH ALTUZARRA,29 nine-year-old company is now the Founder and creative director, ALTUZARRA largest platform of its kind, last year refereeing several billion dollars in transactions among thousands of cheduled to show his first fash- fourth annual collection. Mr. Altuzarra is also investors.The company is profitable and ion collection to Vogue’s Anna exploring handbags. Wintour five years ago at the “The weird blessing about having started start of the recession, Joseph in a recession is that there’s sort of nowhere Altuzarra was already stressed. else to go but up,” said the Paris-born jumped to 56%, from 41%. SBut then Air France lost the womenswear designer, who has received two Council of BROOKE Ms. Lampley had no interest in the designer’s entire line during a trip back to Fashion Designers of America awards. auction houses while she was earning New York after visiting buyers in Paris. Editors praised his recent collection, LAMPLEY, her master’s degree in art history from “I had to postpone,” he said. “It was which debuted last month at New York Yale, where “you don’t talk about things awful!” Fashion Week. 32 like monetary value,” she said. But after Fortunately, Ms. Wintour eventually saw “Women look good in his clothes,” said Steven Senior vice president unsatisfying stints in galleries, she his clothes, loved them, and helped to Kolb, chief executive of the CFDA. “The and head of Impressionist landed at Christie’s, where she persuade fashion-forward retailers, including quality of construction and the technique of discovered a talent for marketing art. Barneys New York, to buy at a time when making clothes is something Joseph’s very and modern art “I like the exchange with clients,” she most stores were running from risk. He now good at.” CHRISTIE’S AMERICAS said. “I like having to back up my sells his fur-trimmed coats and tailored skirts at 50 Part of the appeal comes from filling a opinions.” stores in 15 different countries, and collaborated niche. Mr. Altuzarra caters to 35- to 65-year- And Ms. Lampley has demon- on a special collection with J.Crew last old women, a demographic typically ignored. hile growing up, Brooke Lamp- strated a knack for understanding spring. “Lots of people are designing for cool ley was surrounded by copies of those clients, said Amy Cappellazzo, a Revenue for the design house, which also young girls, but not a lot for cool women,” Matisse works painted by her chairman at Christie’s. employs Mr. Altuzarra’s mother, Karen, as said Altuzarra Chief Executive Karis Wmother in homage to the A few years ago, a team visited a chairman, is under $10 million but growing Durmer. French modernist. collector who said he wanted to sell a rapidly.This year, the company will add a —adrianne pasquarelli Ms. Lampley inherited her mom’s love Picasso but waffled. Everyone except of art. But reproductions are off-limits in Ms. Lampley believed he wasn’t her post as head of Impressionist and serious, so she kept pursuing the modern art for Christie’s Americas. commission until she won it. The UNDER Promoted last year from vice president, she led painting sold for $6.8 million. 19 9 7 the group to impressive gains For t y have have have . Sales in the “Brooke kept saying, ‘He is just advanced division rose 6.5% in 2012, to $408 million, testing us,’ and she was right,” said Ms. FACTS M.B.A.s J.D.s up from $383 million a year earlier, while Cappellazzo. degrees Christie’s market share in the category —theresa agovino

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generated $35 million in revenue in 2010, the last year it disclosed that information. Mr. Silbert’s vision won SecondMarket a 2011 technology pioneer award from the World Economic Forum in Davos, APELLA™ 450 EAST 29TH STREET APELLA™ IS THE LEADER BOARD MEETINGS, Switzerland. EVENT SPACE AT 2ND FLOOR IN INNOVATIVE MEETING CELEBRATIONS, Recently, SecondMarket extended its ALEXANDRIA CENTER™ NEW YORK, NY 10016 AND EVENT SPACE CONFERENCES, platform to issuers such as private TEL 212.706.4100 IN NEW YORK CITY. COCKTAIL RECEPTIONS, [email protected] EVENTS AT APELLA ARE DINNERS, FASHION community banks and inked partnerships PLEASE VISIT APELLA WWW.APELLA.COM MANAGED BY BACKAL SHOWS, HOLIDAY with an angel network and an equity AT CRAIN’S EVENT & @APELLANY MANAGEMENT GROUP PARTIES, LECTURES, crowdfunding site. VENUE SHOWCASE AND EXCLUSIVELY LOCATION SHOOTS, “I have a vision of creating a new category of ON APRIL 24, 2013 AT CATERED BY ‘WICHCRAFT MULTI-MEDIA ASTRA BY CHARLIE AND RIVERPARK™, PRESENTATIONS, company that’s not public and not private but has PALMER FROM A TOM COLICCHIO PRESS CONFERENCES, the benefits of both,” said Mr. Silbert. 4:00PM – 7:00PM. RESTAURANT. PRODUCT LAUNCHES. His skills have impressed venture capitalist Lawrence Lenihan, CEO of FirstMark Capital. “His ability to listen, learn and have the conviction to act—I’ve never seen all those done as well,” said Mr. Lenihan. What’s next? Mr. Silbert said that other than continuing to build SecondMarket, he could see putting his mind to fixing the U.S. political system. “Talk about an industry ripe for disruption,” he said. “If I had the time or energy, I could see myself trying.” —judith messina 20130325-NEWS--0034-NAT-CCI-CN_-- 3/21/2013 2:43 PM Page 1

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Breaking media down to a science

“In 21st-century journalism, editors have for Computing Machinery, for three JIMMY to think like technologists,” Mr. Soni said. CLAUDIA consecutive years from 2007 to 2009, and “One of the key roles I play is [figuring out] how to holds multiple patents for machine SONI, develop products that help all the editors on the PERLICH, learning. In addition, she has published site, not just a few.” more than 50 scientific articles and was 27 Born in Toulouse, France, of Indian 39 recognized twice for her work by the Managing editor expatriate parents and raised in suburban Chief scientist ACM. Chicago, Mr. Soni grew up a news junkie “She is strong-willed in a scientific sense and THE HUFFINGTON POST and a computer nerd. That was pretty much MEDIA6DEGREES an intellectual sense, and is personally quite his professional training, not counting stints easygoing,” said Tom Phillips, the chief n a recent afternoon, Jimmy with McKinsey and the Washington, D.C., laudia Perlich has worked with executive at Media6Degrees. Soni was focused on the sort of mayor’s office; time spent co-writing a Big Data since before it was In 2010, he helped persuade Ms. Perlich topic that is central to the man- recently published biography of Cato the cool. to leave her gig at IBM—where she worked aging editor’s job at one of the Younger, and a year as chief of staff for Now the chief scientist at at the company’s T.J. Watson Research world’s largest news sites, and it Arianna Huffington. Media6Degrees, Ms. Perlich Center—for his company. Media6Degrees, Ohad nothing to do with gridlock in Congress Mr. Soni impressed the AOL division’s Cgrew up in communist East Germany founded in 2008, now has 69 local or drone strikes. It was the launch of new, editor in chief with his enthusiasm for digital and did not see her first computer until she employees and projected 2012 revenue of “floating” share buttons that would follow media, and in January 2012 she made him was 15. These days, she spends her days $37 million. the user’s eye down the page. managing editor. building models to help the digital adver- Outside work, Ms. Perlich spends time “If you keep [the buttons] locked in “He has a deep interest in journalism and tising company improve its measurement at a stable in Pleasantville, N.Y., riding her people’s view, they’re more likely to technology, which makes him uniquely tactics. horse, Monkey. She used to ride comment,” Mr. Soni said. More comments suited to The Huffington Post,” Ms. “The process is like in The Matrix— competitively. And every year she teaches and more social-media “shares” bring more of Huffington said. “He’s been able to increase the I have all this data running through my herself something new: This year, it’s the the reader engagement that has helped The collaboration between edit and tech, which has screen,” she said. “The stories data tell fascinate cello, so she can practice with her Huffington Post grow its U.S. audience 15% always been at the heart of the Huff Post’s me. It’s like a detective game.” 8-year-old son, who is learning the over the past year, to 46 million unique success.” She won the KDD Cup, a data-science double bass. visitors in January, according to comScore. —matthew flamm competition sponsored by the Association —emily laermer

Such are the wages of being head of real and Manhattan’s often earthier buyers LAUREN estate acquisitions for the Eastern U.S. and and sellers of property. leading a team of 30 people overseeing a $4 Though she grew up on the Upper HOCHFELDER billion portfolio at one of the world’s elite East Side, attended the exclusive financial institutions, Morgan Stanley. Dalton School and then Yale, her SILVERMAN, In the past few years, Ms. Silverman has father, a successful garment 34 helped finance more than $3 billion in deals manufacturer, made sure she knew in the Eastern region of the U.S., including where her good fortune came from. Managing director and the $200 million purchase of 1107 Broadway Often he took her to his factory on co-head of U.S. acquisitions last year and the $75 million acquisition of Long Island to show her how it was the Apple Store at 103 Prince St. in 2011. done. MORGAN STANLEY Such deals and Ms. Silverman’s extensive Growing up, Ms. Silverman was REAL ESTATE INVESTING market knowledge have made her a sought- fascinated with how some after financial partner for the city’s most neighborhoods could suddenly active real estate buyers. blossom with the right investment. At ate last year, Lauren Hochfelder Sil- “When we bring Lauren a deal, we’re not making Yale, as part of her joint major in verman was on a conference call predictions about the market that she doesn’t economics, politics and ethics, she hammering out a joint-venture already know,” said Haim Chera, an executive wrote her senior thesis on the rebirth of L agreement when she got an unpleas- at Crown Equities. Times Square, a neighborhood where she ant reminder of how stressful her job can be. Ms. Silverman credits her upbringing for not only works but as an investor now plays a “I was grinding my teeth so hard, I the way she is able to move easily between the big role in the area’s evolution. chipped my tooth,” said Ms. Silverman. blue-blooded world of corporate investing —daniel geiger

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NEW YORK’S RISING STARS

BRINA MILIKOWSKY wants to be a of Mount Kilimanjaro. cabaret singer. Did you know that ... BARRY SILBERT is a struggling bonsai JON ORINGER shoots analog film. artist.

JOSEPH ALTUZARRA was an intern at Flutist CLAIRE CHASE does 500 was born two days before In the LAUREN HOCHFELDER SILVERMAN Goldman Sachs. jumping jacks a day. Heights opened; her second was earned her first paycheck for born two days after Water by the performing in The Nutcracker. KATIA BEAUCHAMP met her ANDY DUNN has traveled to 50 Spoonful opened. husband on a playground countries on six continents. BuzzFeed’s BEN SMITH snacks on when she was 10 years IEUAN JOLLY loves practical jokes, raw lentils. old. NTIEDO ETUK rocked a gambling and extremes—in Kid ’n Play flattop weather and sports. CLAUDIA PERLICH bench-presses 190 PIRAYE YURTTAS BEIM was through college pounds and can stand up on a a high-school graduation. BEN KAUFMAN’s childhood dream running horse. cheerleader growing up was to become a dentist. in Texas. ARIEL FOXMAN reads RHYS POWELL has a Aramaic. BROOKE LAMPLEY married a 125-mph-plus APRIL BLOOMFIELD is taking a pottery Republican. She, on the other tennis serve. class. ROB GOLDSTEIN didn’t have a hand, was president of the passport until 2004. Democrats Club in high school. ZOË SAKOUTIS opened a dog-grooming CHRISTIAN GOODE owned a MICHAEL LAZEROW shop when she was JASON SOBOL played piano at restaurant with his brother went to the 12 and “made a restaurants, weddings and bar while he was in college in Senate killing grooming mitzvahs during high school. Buffalo. confirmation English springer hearings for spaniels.” JIMMY SONI’s real first name is MICHAEL Supreme Court Abhineet, which means “beautiful” GROSS’ two Justice Clarence MANISHA SHETH hiked to the summit in Hindi. daughters Thomas. His NEIL BLUMENTHAL broke his arm each pack a mother, a public- JOSHUA VLASTO insists he actually while dogsledding. doll in his interest lobbyist, likes most reporters. suitcase was managing the opposition to the MELISSA ROMÁN BURCH’s favorite when he nomination when Anita Hill JED WALENTAS was featured karaoke songs from the list on travels so he’s never testified. in Sports Illustrated in 1995 her iPod: “Don’t Stop Believing,” alone on business trips. wearing red-and-blue face “Jack & Diane” and “Tainted Congresswoman GRACE MENG likes paint at a UPenn basketball Ⅲ Love.” QUIARA ALEGRÍA HUDES’ first child hip-hop. game. photos: getty images, istock photos, newscom

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March 25, 2013 | Crain’s New York Business | 35 nb12p36-38cl.qxp 3/22/2013 11:42 AM Page 36

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM TELECOMMUNICATIONS PUBLIC & LEGAL NOTICES Notice of Qualification of BR PRIVATE Notice of Qualification of HOLLY PUFF Notice of Qualification of DLNY LLC. Notice of Qualification of APOLLO EQUITY 2013 LLC. Authority filed DESIGNS, LLC. Authority filed with App. for Auth. filed Secy. of State of MANAGEMENT (AOP) VIII, LLC. with Secy. of State of NY (SSNY) on Secy. of State of NY (SSNY) on NY (SSNY) on 2/6/13. Fictitious Authority filed with Secy. of State of NY 02/07/13. Office location: NY County. 01/24/13. Office location: NY County. Name in NY State: David Lerner New (SSNY) on 02/08/13. Office location: 33 East 33rd Street LLC formed in Delaware (DE) on LLC formed in Massachusetts (MA) York LLC. Off. loc.: NY County. LLC NY County. LLC formed in Delaware New York, NY 10016 02/04/13. Princ. office of LLC: 630 on 03/26/04. Princ. office of LLC: 180 formed in California (CA) on 12/4/12. (DE) on 02/07/13. Princ. office of LLC: 212-532-7400 Fifth Ave., Ste. 2100, NY, NY 10111. E. 79th St., Apt.9D, NY, NY 10075. SSNY designated as agent of LLC 9 W. 57th St., NY, NY 10019. SSNY [email protected] SSNY designated as agent of LLC SSNY designated as agent of LLC upon whom process against it may be designated as agent of LLC upon whom upon whom process against it may be upon whom process against it may be served. SSNY shall mail process to process against it may be served. EMERGENCY served. SSNY shall mail process to served. SSNY shall mail process to the CA address of LLC: Attn: Jeff SSNY shall mail process to the LLC, COMMUNICATIONS the LLC at the princ. office of the LLC. Holly Puff Kennedy at the princ. office Silver, 7860 Nelson Rd., Van Nuys, CA Attn: John J. Suydam at the princ. DE addr. of LLC: c/o Corporation of the LLC. MA addr. of LLC: c/o Day 91402. Arts. of Org. filed CA Secy. of office of the LLC. DE addr. of LLC: SYSTEMS Service Co., 2711 Centerville Rd., Ste. Pitney LLP, One International Pl., State, 1500 11th St., Sacramento, CA c/o Corporation Service Co., 2711 SPECIALISTS 400, Wilmington, DE 19808. Arts. of Boston, MA 02110. Arts. of Org. filed 95814. Purpose: any lawful activity. Centerville Rd., Ste. 400, Wilmington, • FREE PICKUP & DELIVERY Org. filed with Secy. of the State of with Secy. of the Commonwealth New Castle Cnty., DE 19808. Arts. of • 48 HOUR TURNAROUND DE, Office of the Secy. of State, Div. Corps. Div., McCormack Bldg., One Notice of Qual. of 245 Owner LLC, Org. filed with The Secy. of State of ON REPAIRS of Corps., John G. Townsend Bldg., Ashburton Pl., 17th Fl., Boston, MA Auth. filed Sec’y of State (SSNY) DE, Dept. of State, Div. of Corps., 11/5/12. Office loc.: NY County. LLC • FREE ENGRAVING 401 Federal St., Dover, DE 19901. 02108. Purpose: Any lawful activity. John Townsend Bldg., Dover, DE Purpose: Any lawful activity. org. in DE 10/15/12. SSNY desig. as 19901. Purpose: Any lawful activity. • SHORT & LONG TERM NOTICE OF FORMATION OF agent of LLC upon whom process RENTALS Notice of Formation of 801 AJAX, LLC. Chiefco, LLC. Arts of Org filed with against it may be served. SSNY shall Notice of Qual. of PVF - AB, LP, Auth. Arts. of Org. filed with Secy. of State Secy of State of NY (SSNY) on mail copy of proc. to NRAI, 111 filed Sec’y of State (SSNY) 8/31/12. of NY (SSNY) on 02/20/13. Office 1/24/13. Office location: NY County. Eighth Ave., NY, NY 10011. DE off. Office loc.: NY County. LP org. in DE location: NY County. Princ. office of SSNY designated as agent upon addr.: 160 Greentree Dr., Ste. 101, 8/27/12. SSNY desig. as agent of LP LLC: 200 Park Ave. South, 8th Fl., NY, whom process may be served and Dover, DE 19904. Cert. of Form. on upon whom process against it may NY 10003. SSNY designated as agent shall mail copy of process against file: SSDE, Townsend Bldg., Dover, DE be served. SSNY shall mail copy of of LLC upon whom process against LLC to principal business address: 19901. Purp.: any lawful activities. proc. to Att: Michael Van Biema, 745 it may be served. SSNY shall mail 120 E. 75th St, #4-A. NY, NY 10021. Fifth Ave., 14th Fl., NY, NY 10151. process to the LLC at the addr. of its Purpose: any lawful act. NOTICE OF QUALIFICATION of 34-36 DE off. addr.: CSC, 2711 Centerville princ. office. Purpose: Real Estate. WEST 38th STREET, LLC. Authority Rd., Wilmington, DE 19808. Cert. of PUBLIC & LEGAL Notice of Formation of Sanjay Patel, filed with Secy. of State of NY (SSNY) LP on file: SSDE, Townsend Bldg., NOTICE OF APP. FOR AUTH. of MD PLLC. Arts. of Org. filed Secy. of on 1/14/13. Office location: NY County. Dover, DE 19901. Name/addr. of NOTICES Getting Out Our Dreams Management, State of NY (SSNY) on 1/24/13. Off. LLC formed in Delaware (DE) on 11/7/12. each gen. ptr. avail. at SSNY. Purp.: LLC, a foreign LLC. App. for Auth. loc.: NY County. SSNY designated SSNY designated as agent of LLC any lawful activities. Notice of Formation of KIPU MANAGE- filed Sec’y of State (SSNY) 8/23/2012. as agent of PLLC upon whom upon whom process against it may be MENT LLC. Arts. of Org. filed Secy. LLC organized in DE on 8/16/12. NY process against it may be served. served. SSNY shall mail process to: Notice of Formation of Map-Tac-LLC. of State of NY (SSNY) on 2/21/13. office location: New York County. SSNY shall mail process to: Rodin c/o Corporation Service Company, 80 Articles of Organization filled with Office location: NY County. SSNY SSNY designated as agent of LLC Legal, P.C., 151 Lexington Ave., Ste. State Street, Albany, NY 12207-2543. Secretary of State of New York designated as agent of LLC upon upon whom process against it may 3E, NY, NY 10016. Purpose: practice DE address of LLC: c/o Corporation (SSNY) on 1/22/13. Office location: NY whom process against it may be be served. SSNY shall mail copy of the profession of medicine. Service Company, 2711 Centerville County. SSNY has been designated served. SSNY shall mail process to: process: 1790 Broadway, 20th Fl, Road, Suite 400, Wilmington, DE as an agent upon whom process 715 W. 180th St., Basement, NY, NY New York, NY 10019, Attn: R. Cohen, NOTICE OF FORMATION OF Les 19808. Purpose: any lawful activity. against the LLC may be served. The 10033. Purpose: any lawful activity. princ. ofc. address of LLC. Purpose: Artisans Partners LLC. Arts of Org address to which SSNY shall mail a any lawful activities. filed with Secy of State of NY (SSNY) Notice of Qual. of PVF - AJ, LP, Auth. copy of any process against the LLC Notice of Formation of ABRIEL MGS on 10/9/12. Office location: NY County. filed Sec’y of State (SSNY) 8/31/12. is to: Eric Tanner, 245 E. 44th St. LLC. Arts. of Org. filed with Secy. of Notice of Qual. of 245 Partners LLC, SSNY designated as agent upon Office loc.: NY County. LP org. in DE New York, NY 10017. Purupose: Any State of NY (SSNY) on 03/15/13. Auth. filed Sec’y of State (SSNY) whom process may be served and 8/27/12. SSNY desig. as agent of LP lawful act or activity. Office location: NY County. SSNY 12/13/12. Office loc.: NY County. LLC shall mail copy of process against LLC upon whom process against it may designated as agent of LLC upon org. in DE 12/5/12. SSNY desig. as to principal business address: Dong be served. SSNY shall mail copy of Notice of Qual. of 305 East 61st LLC, whom process against it may be agent of LLC upon whom process Yang 212 W 91st St Apt 716, NY NY proc. to Att: Michael Van Biema, 745 Auth. filed Sec’y of State (SSNY) served. SSNY shall mail process to against it may be served. SSNY shall 10024. Purpose: any lawful act. Fifth Ave., 14th Fl., NY, NY 10151. 12/17/12. Office loc.: NY County. LLC c/o Friedberg Pinkas PLLC, 767 mail copy of proc. to NRAI, 111 DE off. addr.: CSC, 2711 Centerville org. in DE 11/13/12. SSNY desig. as Third Ave., 31st Fl., NY, NY 10017. Eighth Ave., NY, NY 10011, the Reg. NOTICE OF FORMATION OF SRSLY Rd., Wilmington, DE 19808. Cert. of agent of LLC upon whom process Purpose: Real estate. Agt. upon whom proc. may be served. LLC. Arts of Org filed with Secy of LP on file: SSDE, Townsend Bldg., against it may be served. SSNY shall DE off. addr.: 160 Greentree Dr., Ste. State of NY (SSNY) on 8/30/12. Dover, DE 19901. Name/addr. of mail copy of proc. to NRAI, 111 Eighth NOTICE OF FORMATION OF SEXGOAT 101, Dover, DE 19904. Cert. of Form. Office location: NY County. SSNY each gen. ptr. avail. at SSNY. Purp.: Ave., NY, NY 10011, the Reg. Agt. LLC. Arts of Org filed with Secy of on file: SSDE, Townsend Bldg., Dover, designated as agent upon whom any lawful activities. upon whom proc. may be served. DE State of NY (SSNY) on 2/12/13. DE 19901. Purp.: any lawful activities. process may be served and shall off. addr.: 160 Greentree Dr., Ste. 101, Office location: NY County. SSNY mail copy of process against LLC to Notice of Qual. of 285 Madison Dover, DE 19904. Cert. of Form. on designated as agent upon whom Notice of Qual. of 245 West 25th principal business address: 50 Funding LLC, Auth. filed Sec’y of file: SSDE, Townsend Bldg., Dover, DE process may be served and shall Street Building Owner LLC, Auth. filed Murray St. #623, NY, NY, 10007. State (SSNY) 11/29/12. Office loc.: 19901. Purp.: any lawful activities. mail copy of process against LLC to Sec’y of State (SSNY) 12/18/12. Purpose: any lawful act. NY County. LLC org. in DE 11/27/12. principal business address: 182 Office loc.: NY County. LLC org. in DE SSNY desig. as agent of LLC upon Notice of Formation of IMG Performers MULBERRY ST, APT 5, NY, NY 10012. 12/10/12. SSNY desig. as agent of LLC Notice of Formation of CITY EXTRA whom process against it may be 1234, LLC. Arts. of Org. filed with NY Purpose: any lawful act. upon whom process against it may PRESIDENTIAL, LLC. Arts. of Org. served. SSNY shall mail copy of Dept. of State on 12/26/12. Office be served. SSNY shall mail copy of filed with Secy. of State of NY (SSNY) proc. to NRAI, 111 Eighth Ave., NY, location: NY County. Princ. bus. addr.: Notice of Formation of Maestro proc. to NRAI, 111 Eighth Ave., NY, on 02/27/13. Office location: NY NY 10011, the Reg. Agt. upon whom 1360 E. 9th St., Cleveland, OH 44114. Parking LLC. Arts. of Org. filed Secy. NY 10011, the Reg. Agt. upon whom County. Princ. office of LLC: 200 proc. may be served. DE off. addr.: Sec. of State designated agent of LLC of State of NY (SSNY) on 2/13/13. Off. proc. may be served. DE off. addr.: Madison Ave., 5th Fl., NY, NY 10016. 160 Greentree Dr., Ste. 101, Dover, upon whom process against it may loc.: NY County. SSNY designated 160 Greentree Dr., Ste. 101, Dover, SSNY designated as agent of LLC DE 19904. Cert. of Form. on file: be served and shall mail process to: as agent of LLC upon whom process DE 19904. Cert. of Form. on file: upon whom process against it may SSDE, Townsend Bldg., Dover, DE c/o CT Corporation System, 111 8th against it may be served. SSNY shall SSDE, Townsend Bldg., Dover, DE be served. SSNY shall mail process 19901. Purp.: any lawful activities. Ave., NY, NY 10011, regd. agent mail process to: c/o Icon Parking 19901. Purp.: any lawful activities. to Attn Mr. John A. Gacinski at the upon whom process may be served. Systems, 211 E. 38th St., NY, NY princ. office of the LLC. Purpose: Notice of Qualification of Best Lockers, Purpose: all lawful purposes. 10016. Purpose: any lawful activity. Notice of Qual. of 305 East 61st Any lawful activity. LLC. Authority filed with NY Dept. of Holdings LLC, Auth. filed Sec’y of State on 2/8/13. Office location: NY Notice of Formation of IMG Models Notice of Formation of Urban League State (SSNY) 12/17/12. Office loc.: NOTICE OF FORMATION OF EBS County. LLC formed in DE on 10/6/11. 1234, LLC. Arts. of Org. filed with NY Empowerment Center LLC. Arts. of NY County. LLC org. in DE 11/13/12. International, L.L.C.. Arts of Org filed NY Sec. of State designated agent of Dept. of State on 12/26/12. Office Org. filed with NY Dept. of State on SSNY desig. as agent of LLC upon with Secy of State of NY (SSNY) on LLC upon whom process against it location: NY County. Princ. bus. addr.: 2/21/13. Office location: NY County. whom process against it may be 1/4/13. Office location: NY County. may be served and shall mail process 1360 E. 9th St., Cleveland, OH 44114. Sec. of State designated agent of served. SSNY shall mail copy of SSNY designated as agent upon to: c/o CT Corporation System, 111 Sec. of State designated agent of LLC upon whom process against it proc. to NRAI, 111 Eighth Ave., NY, whom process may be served and 8th Ave., NY, NY 10011, regd. agent LLC upon whom process against it may be served and shall mail process NY 10011, the Reg. Agt. upon whom shall mail copy of process against upon whom process may be served. may be served and shall mail process to the principal business addr.: c/o proc. may be served. DE off. addr.: LLC to principal business address: DE address of LLC: 1209 Orange St., to: c/o CT Corporation System, 111 Windels Marx Lane & Mittendorf, LLP, 160 Greentree Dr., Ste. 101, Dover, 435 W 23rd St 1BB NY, NY 10011. Wilmington, DE 19801. Cert. of Form. 8th Ave., NY, NY 10011, regd. agent 156 W. 56th St., NY, NY 10019, Attn: DE 19904. Cert. of Form. on file: Purpose: any lawful act. filed with DE Sec. of State, 401 upon whom process may be served. Charles J. Hamilton, Jr. Purpose: SSDE, Townsend Bldg., Dover, DE Federal St., Dover, DE 19901. Purpose: all lawful purposes. any lawful activity. 19901. Purp.: any lawful activities. Notice of Qualification of BH Purpose: all lawful purposes. INVESTMENTS FUND, L.L.C. NOTICE OF FORMATION OF GLT Notice of Qualification of V & C NOTICE OF QUALIFICATION OF Madi Authority filed with Secy. of State of NY NOTICE OF QUALIFICATION of Medical Health Services PLLC. BOATING, L.L.C. Authority filed with Diaz / Tinyogre Touring, LLC. Authority (SSNY) on 02/21/13. Office location: Kemosabe Records, LLC. Authority Articles of Organization filed with the Secy. of State of NY (SSNY) on filed with Secy of State of NY (SSNY) NY County. LLC formed in Delaware filed with Secy of State of NY (SSNY) Secretary of State of NY (SSNY) on 02/21/13. Office location: NY County. on 2/24/12. Office location: NY (DE) on 01/11/13. Princ. office of LLC: on 11/27/12. Office location: NY 01/18/2013. Office location: NEW LLC formed in Delaware (DE) on County. LLC formed in DE on 8/8/11. 655 Third Ave., 11th Fl., NY, NY 10017. County. LLC formed in DE on 11/22/11. YORK County. SSNY has been 02/19/13. SSNY designated as agent SSNY designated agent upon whom SSNY designated as agent of LLC SSNY designated agent upon whom designated as agent upon whom of LLC upon whom process against process may be served and shall upon whom process against it may process may be served and shall process against it may be served. it may be served. SSNY shall mail mail copy of process against LLC to: be served. SSNY shall mail process mail copy of process against LLC to: The Post Office address to which the process to c/o Corporation Service 276 Fifth Ave Ste 606 NY, NY 10001. to the LLC at the princ. office of the 80 State St Albany, NY 12207-2543. SSNY shall mail a copy of any Co. (CSC), 80 State St., Albany, NY Principal business address: 276 Fifth LLC. DE addr. of LLC: Corporation Principal business address: 9111 process against the PLLC served 12207-2543. DE addr. of LLC: c/o Ave, Ste 604, NY, NY 10001. DE Service Co., 2711 Centerville Rd., Sunset Blvd., Los Angeles, CA 90069. upon him/her is: 7014 13th Avenue, CSC, 2711 Centerville Rd., Ste. 400, address of LLC: 2711 Centerville Rd, Ste. 400, Wilmington, DE 19808. Arts. DE address of LLC: 2711 Centerville Ste 202 Brooklyn, NY 11228. The Wilmington, DE 19808. Arts. of Org. Ste 400, Wilmington, DE 19808. Cert. of Org. filed with Secy. of State, State Rd, Ste 400, Wilmington, DE 19808. principal business address of the filed with DE Secy. of State, Div. of of LLC filed with Secy of State of DE of DE, Dept. of State, Townsend Cert of LLC filed with Secy of State PLLC is: 373 Bleecker Street Apt 4C, Corps., 401 Federal St., Dover, DE located: PO Box 898, Dover, DE Bldg., 401 Federal St., Dover, DE of DE located: PO Box 898, Dover, New York, New York 10014. 19901. Purpose: Any lawful activity. 19903. Purpose: any lawful act. 19901. Purpose: Any lawful activity. DE 19903. Purpose: any lawful act. Purpose: any lawful act or activity.

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TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES NOTICE OF FORMATION OF Notice of Qualification of Vendata LLC. Notice of Qualification of UTILITY NYC Notice of Qualification of Lead Edge Notice of Qualification of HJS ELVIDGE CONSULTING, LLC. Authority filed with Secy. of State of LLC. Authority filed with Secy. of State Capital Partners, LLC. App. for Auth. Management GP LLC. Authority filed Articles of Organization filed with NY (SSNY) on 2/20/13. Office location: of NY (SSNY) on 02/19/13. Office filed Secy. of State of NY (SSNY) on with Secy. of State of NY (SSNY) on the Secretary of State of NY (SSNY) NY County. LLC formed in Delaware location: NY County. LLC formed in 2/5/13. Off. loc.: NY County. LLC 01/28/2013. Office location: NY on JAN 18 2013. Office location: (DE) on 5/21/12. SSNY designated as Delaware (DE) on 02/07/13. Princ. formed in Delaware (DE) on 10/23/12. County. LLC formed in Delaware (DE) NEW YORK County. SSNY has agent of LLC upon whom process office of LLC: 2373 Broadway, #1408, SSNY designated as agent of LLC on 12/21/2012. SSNY designated as been designated as agent upon against it may be served. SSNY NY, NY 10024. SSNY designated as upon whom process against it may agent of LLC upon whom process whom process against it may be shall mail process to: The LLC, 40 agent of LLC upon whom process be served. SSNY shall mail process against it may be served. SSNY shall served. The Post Office address to Fulton St., 11th Fl., NY, NY 10038, against it may be served. SSNY shall to: 405 Lexington Ave., 32F, NY, NY mail process to c/o Maples Fiduciary which the SSNY shall mail a copy of also the principal office. Address to mail process to c/o David Cohen at 10174, Attn: Giles S. Eyre, the regis- Services (Delaware) LLC, 4001 any process against the LLC served be maintained in DE: The Corporation the princ. office of the LLC. DE addr. tered agent upon whom process may Kennett Pike, Suite 302, Wilmington, upon him/her is: 15 BROAD STREET, Trust Company, Corporate Trust of LLC: 2711 Centerville Rd., Ste. 400, be served. DE address of LLC: 1209 DE 19807. DE address of LLC: c/o UNIT 3522, NEW YORK, NY 10005. Center, 1209 Orange St., Wilmington, Wilmington, DE 19808. Arts. of Org. Orange St., Wilmington, DE 19801. Maples Fiduciary Services (Delaware) The principal business address of the DE 19801. Arts of Org. filed with the filed with DE Secy. of State, 401 Cert. of Form. filed DE Secy. of State, LLC, 4001 Kennett Pike, Ste 302, LLC is: 15 BROAD STREET, UNIT DE Secretary of State, 401 Federal Federal St., #3, Dover, DE 19901. 401 Federal St., Dover, DE 19901. Wilmington, DE. Arts. of Org. filed 3522, NEW YORK, NY 10005. St., Dover, DE 19901. Purpose: any Purpose: Any lawful activity. Purpose: any lawful act or activity. with Secy. of State, of the State of Purpose: any lawful act or activity. lawful activities. DE, Div. of Corps., 401 Federal St., NOTICE OF FORMATION OF Reve NOTICE OF FORMATION OF VMP Ste. 4, Dover, DE 19901. Purpose: NOTICE OF FORMATION OF Capsula NOTICE OF FORMATION OF Twitcast, Public Relations LLC. Arts of Org GROUP, LLC. Articles of Organization Any lawful activity. & Co. (USA), LLC. Arts of Org filed LLC. Arts of Org filed with Secy of filed with Secy of State of NY (SSNY) filed with Secretary of State of NY with Secy of State of NY (SSNY) on State of NY (SSNY) on 10/23/12. on 12/28/12. Office location: NY (SSNY) on 10/25/12. Office Location: NOTICE OF FORMATION OF FRYERNS 1/11/13. Office location: NY County. Office location: NY County. SSNY County. SSNY designated as agent NY County. SSNY designated as TECHNOLOGY CONSULTING, LLC. SSNY designated as agent upon designated as agent upon whom upon whom process may be served agent upon whom process may be Arts of Org filed with the Secy of whom process may be served and process may be served and shall and shall mail copy of process against served and shall mail copy of State of NY (SSNY) on 6/28/12. shall mail copy of process against mail copy of process against LLC to LLC to principal business address: process against LLC to principle Office location: NY County. SSNY LLC to principal business address: principal business address: 340 S 15 Broad St #2528 NY, NY 10005. business address: 1500 Broadway, designated as agent upon whom 300 E. 34th St, Apt. 23G, NY, NY Lemon Ave, #6151, Los Angeles, CA Purpose: any lawful act. Suite 2013, NY, NY 10036. Purpose: process may be served and shall 10016. Purpose: any lawful act. 91789. Purpose: any lawful act. Any lawful act. mail copy of process against LLC to SCOTT SILVERSTEIN MANAGEMENT principal business address: 260 W Notice of formation of LLC. Name: Name of LLC: Adoro Lei, LLC. Arts. LLC Articles of Org. filed NY Sec. of Notice of Formation of ArtBond LLC. 54TH ST APT 25-C, NY, NY 10019. FlipIntros LLC. Arts. of org. filed with of Org. filed with NY Dept. of State: State (SSNY) 12/11/12. Office in NY Arts. of Org. filed with Secy. of State Purpose: any lawful act. Sec. of St. of NY (SSNY) 3/8/13. Office 2/22/13. Office loc.: NY Co. Sec. of Co. SSNY desig. agent of LLC upon of NY (SSNY) on 03/15/13. Office loc. NY County. SSNY designated State designated agent of LLC upon whom process may be served. SSNY location: NY County. Princ. office of NOTICE OF FORMATION OF MOND as agent of LLC upon whom process whom process against it may be shall mail copy of process to One LLC: 66 Crosby St., #6D, NY, NY MANAGEMENT, LLC. Articles of against it may be served. SSNY served and shall mail process to: c/o South Rd., Port Washington, NY 10012. SSNY designated as agent of Organization filed with the Secretary shall mail copy of process to: The Business Filings Inc., 187 Wolf Rd., 11050. Purpose: Any lawful purpose. LLC upon whom process against it of State of NY (SSNY) on 2/1/13. LLC, 201 W 72nd St, 8I, NY, NY Ste. 101, Albany, NY 12205, regd. Principal business location: 260 W. may be served. SSNY shall mail Office location: NY County. SSNY 10023. Purpose: Any legal purpose. agt. upon whom process may be 39TH St., NY, NY 10018. process to Corporation Service Co., designated as agent upon whom served. Purpose: any lawful act. process may be served and shall mail Notice of Formation of 22w11 LLC. Notice of Formation of CRM HIGHLINE, 80 State St., Albany, NY 12207-2543. Purpose: Any lawful activity. copy of process against the LLC to EI Arts. of Org. filed Secy. of State of MANHATTAN DAILY LIFE LLC, a LLC. Arts. of Org. filed with Secy. of KOIKE, 57 GREAT JONES ST, NY, NY NY (SSNY) on 3/1/13. Office location: domestic LLC, Arts. of Org. filed State of NY (SSNY) on 02/15/13. Application For Authority of Owens 10012. Purpose: any lawful purpose. NY County. SSNY designated as with the SSNY on 2/13/13. Office Office location: NY County. Princ. Realty Network, LLC. filed with agent of LLC upon whom process location: New York County. SSNY office of LLC: 503 W. 28th St., NY, NY Secretary of State of NY (SSNY) on Notice of Qualification of APOLLO against it may be served. SSNY shall is designated as agent upon whom 10010. SSNY designated as agent of 2/4/13. Office location: NY County. ADVISORS (MHE), LLC. Authority filed mail process to: 1301 Ave. of the process against the LLC may be LLC upon whom process against it may LLC formed in FL on 2/4/10. SSNY with Secy. of State of NY (SSNY) on Americas, Floor 41, NY, NY 10019. served. SSNY shall mail process to: be served. SSNY shall mail process designated agent upon whom process 02/28/13. Office location: NY County. Purpose: any lawful act or activity. Terri Amerkick, 80 John St., Apt. 4I, to the LLC at the addr. of its princ. may be served and shall mail copy of LLC formed in Delaware (DE) on NY, NY 10038. General Purposes. office. Purpose: Any lawful activity. process against LLC to: Davis & 02/26/13. Princ. office of LLC: Attn: NOTICE OF FORMATION OF AGNES.S Davis, LLP 675 West End Ave, Suite John J. Suydam, 9 W. 57th St., 43rd MANAGEMENT GROUP LLC. Arts of Notice is hereby given that a license Notice of Formation of The Namdex 1B, New York, NY 10025. Principal Fl., NY, NY 10019. SSNY designated Org filed with Secy of State of NY number 1269395 for an On Premises Group, LLC. Arts. of Org. filed Secy. business address of LLC: 228 North as agent of LLC upon whom process (SSNY) on 12/6/12. Office location: NY Liquor license has been applied for of State of NY (SSNY) on 12/14/12. Park Ave, Suite L; Winter Park, FL. against it may be served. SSNY shall County. SSNY designated as agent by the MEXIBBQ KITCHEN & Office location: NY County. SSNY Articles of Organization filed with mail process to the LLC at the addr. upon whom process may be served DRAUGHT LLC under the Alcoholic designated as agent of LLC upon Secretary of State of FL located: 400 of its princ. office. DE addr. of LLC: and shall mail copy of process Beverage Control Law for premises whom process against it may be S Monroe St, Tallahassee, FL 32399. c/o Corporation Service Co., 2711 against LLC to: 200 Riverside Blvd., located at 1631/1633 2nd Avenue, New served. SSNY shall mail process to: Purpose: any lawful act. Centerville Rd., Ste. 400, Wilmington, NY, NY 10069. Purpose: Retail sales. York, New York 10028, County of New The Namdex Group, LLC 44 Wall New Castle Cnty., DE 19808. Arts. of York, for on-premises consumption. Street, 12th Fl., NY, NY 10006. NOTICE OF FORMATION OF Jattia Org. filed with The Secy. of State of NOTICE OF FORMATION OF 6PS Purpose: any lawful activity. Group, LLC. Arts of Org filed with Secy HASH BASS LLC, a domestic LLC, LLC. Arts of Org filed with Secy of the State of DE, Dept. of State, Div. of State of NY (SSNY) on 10/23/12. Arts. of Org. filed with the SSNY on NOTICE OF FORMATION OF State of NY (SSNY) on 9/25/12. of Corps., John G. Townsend Bldg., Office location: NY County. SSNY 1/23/13. Office location: New York HAIRODD’S LLC. Arts of Org filed Office location: NY County. SSNY 401 Federal St., Ste. 4, Dover, DE designated as agent upon whom County. SSNY is designated as agent with Secy of State of NY (SSNY) on designated as agent upon whom 19901. Purpose: Any lawful activity. process may be served and shall upon whom process against the LLC 1/18/13. Office location: NY County. process may be served. PO address to which SSNY shall mail copy of Notice of Formation of AZUREPOINT mail copy of process against LLC to may be served. SSNY shall mail SSNY designated as agent upon LLC. Arts. of Org. filed with Secy. of principal business address: 340 S process to: Bourke, Flanagan & Asato, whom process may be served and process against LLC: US Corp Agents, Inc., 7014 13th Ave, Ste 202, State of NY (SSNY) on 02/04/13. Lemon Ave, #6151, Los Angeles, CA P.C., 21 S. Main St., Southampton, shall mail copy of process against Office location: NY County. SSNY 91789. Purpose: any lawful act. NY 11968. General Purposes. LLC to: US Corp Agents Inc., 7014 Bklyn, NY 11228. Principal business address: 395 S End Ave, 23K, NY, designated as agent of LLC upon 13TH AVE, STE 202 BKLYN, NY whom process against it may be Notice of Formation of 14 Overlook PARAGON ADVISORS LLC; Arts., of 11228. Principal business address: NY 10280. Purpose: any lawful act. LLC. Arts. of Org. filed with NY Dept. Org., filed with NY Sec. of State (SSNY) served. SSNY shall mail process to 400 W 56 ST, #1G, NY, NY 10019. Notice of Qualification of BlueMeridian Corporation Service Co., 80 State St., of State on 2/28/13. Office location: 12/11/2012. Office in New York Purpose: any lawful act. NY County. Sec. of State designated County. SSNY designated agent for Capital, LLC. App. for Auth. filed Albany, NY 12207-2543. Purpose: agent of LLC upon whom process service of process with copy mailed Notice of Qual. of Broome Street Secy. of State of NY (SSNY) on Any lawful activity. against it may be served and shall to: Paragon Outcomes Management Owner LLC, Auth. filed Sec’y of State 3/5/13. Off. loc.: NY County. LLC formed in Delaware (DE) on 1/17/13. Articles of Organization of TONYC mail process to the principal business LLC, 509 Madison Ave., New York, (SSNY) 11/27/12. Office loc.: NY Documentary LLC under Section 203 address: c/o Bessemer Trust, 630 NY 10022, Attn: Frank Tripoli. All County. LLC org. in DE 9/16/11. SSNY SSNY designated as agent of LLC upon whom process against it may of the Limited Liability Company Law Fifth Ave., NY, NY 10111, Attn: William lawful business purposes. desig. as agent of LLC upon whom were filed with the Secretary of State of Weber. Purpose: any lawful activity. process against it may be served. be served. SSNY shall mail process Coolabah Ventures LLC - Arts. of Org. to: 280 Park Avenue, 5th Fl., NY, NY the State of New York on February 4, SSNY shall mail copy of proc. to Atlas 2013. The county within this state in Notice of Formation of COHEN filed with Secy. of State of NY (SSNY) Capital Group, 505 Fifth Ave., NY, NY 10017. DE address of LLC: c/o FASHION OPTICAL STORE NO. 235, on 1/16/13. Office location: New York Corporation Service Company, 2711 which the office of the limited liability 10017, the Reg. Agt. upon whom proc. company is to be located is New York LLC. Arts. of Org. filed with Secy. of County. SSNY designated as agent may be served. DE off. addr.: 2711 Centerville Rd., Ste. 400, Wilmington, State of NY (SSNY) on 02/13/13. of LLC upon whom process against DE 19808. Arts. of Org. filed DE County (Manhattan). The street address Centerville Rd., Ste. 400, Wilmington, of the limited liability company’s Office location: NY County. SSNY it may be served. SSNY shall mail DE 19808. Cert. of Form. on file: Secy. of State, 401 Federal St., Ste. designated as agent of LLC upon process to c/o Ganfer & Shore, LLP, 4, Dover, DE 19901. Purpose: any principal place of business is 88 SSDE, Townsend Bldg., Dover, DE Leonard Street, Apt. 603, New York, whom process against it may be 360 Lexington Ave., 14th Fl, NY, NY 19901. Purp.: any lawful activities. lawful act or activity. served. SSNY shall mail process to 10017. Purpose: any lawful activities. New York 10013. The Secretary of Susan Goldberg, c/o Cohen’s Fashion Notice of Qualification of Ahtna Notice of Qualification of 200 WEST State is designated as agent of the Optical, 100 Quentin Roosevelt NOTICE OF QUALIFICATION of Support and Training Services, LLC. 72 BUILDING SERVICES LLC. limited liability company upon whom Blvd., Ste. 400, Garden City, NY MARKETING DRIVE, LLC. Authority Authority filed with NY Dept. of State Authority filed with Secy. of State of NY process against it may be served. The 11530. Purpose: Any lawful activity. filed with Secy of State of NY (SSNY) on 2/15/13. Office location: NY (SSNY) on 03/08/13. Office location: address within or without this state on 2/6/13. Office location: NY County. County. LLC formed in AK on 7/13/05. NY County. LLC formed in Delaware to which the Secretary of State shall Notice of Formation of Paper Cinema LLC formed in IL on 3/29/07. SSNY NY Sec. of State designated agent of (DE) on 03/08/13. Princ. office of LLC: mail a copy of any process against LLC. Arts. of Org filed with NY designated agent upon whom process LLC upon whom process against it may 810 7th Ave., 40th Fl., NY, NY 10019. the limited liability company served Secretary of State (SSNY) on may be served and shall mail copy of be served and shall mail process to: SSNY designated as agent of LLC upon him or her is: TONYC 12/20/2012.Office location: New York process against LLC to office required c/o CT Corporation System, 111 8th upon whom process against it may be Documentary LLC, 88 Leonard Street, County. Principal Office of LLC: 548 to be maintained in jurisdiction of Ave., NY, NY 10011, regd. agent upon served. SSNY shall mail process to Apt. 603, New York, New York 10013. West 28th Street-Suite 336, New formation: c/o Melvin J. Fein 1155 S whom process may be served. AK c/o Corporation Service Co., 80 State The duration of the limited liability York, NY 10001. SSNY designated Washington St Ste 204 Naperville IL and principal business addr.: 406 W. St., Albany, NY 12207-2543. DE addr. company is perpetual. The purpose as agent of LLC upon whom process 60540. Cert of LLC filed with Secy of Fireweed Lane, Ste. 103, Anchorage, of LLC: 2711 Centerville Rd., Ste. 400, for which the company is formed is to against it may be served. SSNY State of IL located: Dept of Business AK 99503. Cert. of Org. filed with AK Wilmington, DE 19808. Arts. of Org. engage in any lawful acts or activities shall mail process to the LLC at the Services Limited Liability Div Rm 351 Commissioner of Commerce, 333 filed with Secy. of State, DE, 401 for which a limited liability company address of its principal office Howlett Bldg 501 S 2nd St. Springfield Willoughby Ave., Juneau, AK 99811. Federal St., Ste. 4, Dover, DE 19901. may be formed under Section 203 of address. Purpose: any lawful activity. IL 62756. Purpose: any lawful act. Purpose: all lawful purposes. Purpose: Any lawful activity. the Limited Liability Company Law.

March 25, 2013 | Crain’s New York Business | 37 20130325-NEWS--0038-NAT-CCI-CN_-- 3/22/2013 5:33 PM Page 1

FOR THE RECORD

● School Construction Authority RETAIL filed with the Securities and Exchange Seeks competitive sealed bids by 10 a.m. ● MUJI signed a lease for 8,600 square Commission by executives and major ABOUT THIS SECTION on April 8 for an auditorium upgrade at feet at 52 Cooper Square. The Japanese shareholders. Listings are in order of FOR THE RECORD is a weekly listing of information from the public record that P.S. 38 in Manhattan. Bid documents retail company will open its fifth New transaction value.The information was can help businesspeople in the New York area find opportunities, potential are available for a fee of $100, payable York location. The tenant was obtained from Thomson Reuters. only by certified check or money order represented by Chris Okada of Okada & new clients and updates on competitors. made out to NYC School Construction Co. The landlord, 52/54 CSQ Realty, ● Hertz Global Holdings Inc. (MA) To ask questions or get more information on this section, contact Crain’s Authority.To make inquiries or to was represented by Henry Goldfarb and Bank of America Corp. sold 23,983,399 research department at [email protected]. obtain bid documents, contact Edison Stanley Lindenfeld of Lee & Associates. shares of common stock at $20.14 on Aguilar at (718) 472-8641 or The asking rent was $100 per square March 12, in a transaction worth [email protected]. foot. $483,025,664. It now indirectly owns NEW IN TOWN ● 4191 High Design Corp. 6,743,060 shares. 4193 Broadway, Manhattan GOODS AND SERVICES ● Dare Devil Tattoo signed a 10-year Companies that would like to have details Filed for Chapter 11 bankruptcy ● Department of Education lease for 1,100 square feet at 141 Division Clayton Dubilier & Rice Fund VII sold of openings published should submit protection on Feb. 28. The filing cites Seeks competitive sealed proposals by St. The tattoo parlor is relocating from 13,909,100 shares of common stock at descriptions following this format to estimated liabilities of $50,001 to 4 p.m. on May 29 for the repair and its current space on Ludlow Street, $20.14 on March 12, in a transaction [email protected], with $100,000 and estimated assets of placement of stone steps. There will be a where it has been for 10 years. The worth $280,129,280. It now indirectly “New in Town” in the subject line. $50,001 to $100,000. The creditors with prebid conference at 11 a.m. on April 30 tenant and the landlord were owns 16,649,600 shares. the largest unsecured claims are Prana at 65 Court St., 12th floor, conference represented by Anand Melwani of ● Caramel Baby & Child Growth, owed $67,000; Daly Gonzalez, room 1201, in Brooklyn. To make ARM Real Estate Group. The asking CDR CCMG Co-Investor sold 1244 Madison Ave., Manhattan owed $5,000; and C.O.D. Friendly, inquiries or to obtain bid documents, rent was $90 per square foot. 5,078,480 shares of common stock at The children’s apparel retailer opened on owed $4,250. contact the Vendor Hotline at (718) $20.14 on March 12, in a transaction the Upper East Side. It is the first U.S. 935-2300 or vendorhotline@schools ● Orange Leaf signed a lease for 1,000 worth $102,280,584. It now indirectly store for the U.K. brand. ● Gowanus Inn Inc. .nyc.gov.The bid opening date will be square feet at 345 Adams St., its first owns 6,079,060 shares. 311 W. Broadway, Manhattan May 30 at 11 a.m. location in Brooklyn. The frozen-yogurt ● DreamDry Filed for Chapter 11 bankruptcy chain already has six stores throughout ● Tiffany & Co. (TIF) 35 W. 21st St., Manhattan protection on March 5. The filing cites ● Office of Labor Relations Manhattan and Staten Island. The Qatar Investment Authority sold Rachel Zoe’s first salon venture opened estimated liabilities of $1,000,001 to Seeks competitive sealed proposals by tenant was represented by Adam Frisch, 2,139,119 shares of common stock in the Flatiron district. The shop booked $10 million and estimated assets of 4:30 p.m. on April 19 for a vendor to Henry Goldfarb and Stanley at prices ranging from $68.80 to 1,000 appointments its first week, and $1,000,001 to $10 million. The creditor provide daily or as-necessary liquidity Lindenfeld of Lee & Associates. The $70.25 between March 4 and there are plans to expand. with the largest unsecured claim is through the use of a low-duration landlord, Muss Development, was March 8, in a transaction worth Deborah Riggi, owed $30,000.00. wrapped bond portfolio. To be represented by Ariel Schuster and Brian $149,293,792. It now indirectly owns ● Pearl & Ash considered, vendors must submit their Segall of RKF.The asking rent was 14,942,300 shares. 220 Bowery, Manhattan ● JEAD Auto Supply Inc. product information, as applicable, on undisclosed. The bar and restaurant opened in the 1810 East Tremont Ave., Bronx Mercer’s Global Investment ● Tal International Group Inc. (TAL) East Village. The menu features classic Filed for Chapter 11 bankruptcy Management Database at Resolute Fund Partners sold cocktails, small plates and a small protection on March 14. The filing cites www.mercergimd.com. Vendors not STOCK TRANSACTIONS 3,321,960 shares of common stock at selection of entrées. estimated liabilities of $1,000,001 to already registered should call Jay Livnat $42.90 on Feb. 26, in a transaction $10 million and estimated assets of at (212) 345-2719 for a user ID and Following are recent insider transactions at worth $142,512,080. It now holds no ● Sword-Smith $1,000,001 to $10 million. The creditors password to access the database. For New York’s largest publicly held companies shares. 98C South Fourth St., Brooklyn with the largest unsecured claims are other inquiries, please contact Georgette The clothing boutique opened in New York Finance, owed $84,297.04; Gestely at (212) 306-7376. Williamsburg. Its selection includes New York State Taxation, owed pieces from emerging designers, as well $35,797.11; and American Express, ● Health and Hospitals Corp. DEALS ROUNDUP as an in-house line. owed $34,920. Seeks competitive sealed bids by 10 p.m. on April 11 for telephone answering ● Three Easy Pieces services. To make inquiries or to obtain TRANSACTION SIZE COMPANY MOVES 945 West End Ave., Manhattan bid documents, contact Shakeel Daniyal SELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE Filed for Chapter 7 bankruptcy at (212) 442-3890 or shakeel.daniyal@ ValueAct Capital/ $4,121.7 Kohlberg Kravis Roberts & Co. FB M&A Companies that would like to have details protection on March 7. The filing cites nychhc.org. Gardner Denver Inc. (Manhattan) of recent moves published should submit estimated liabilities of $50,001 to HSBC Finance Corp., $4,000.0 Newcastle Investment Corp. SB M&A descriptions following this format to $100,000 and estimated assets of $0 to ● Human Resources Administration HSBC Retail Services (Manhattan), Springleaf Finance Inc. [email protected], with $50,000. The creditors with the largest Seeks competitive bids by 3 p.m. on Inc./Portfolio of personal “Company Moves” in the subject line. unsecured claims are Cool Gray Seven, April 16 for daily mail pickup and unsecured and personal owed $34,096.28; Farrell Fritz, owed delivery services in Brooklyn. A homeowner loans ● Alibi $16,602.78; and Social Market and nonmandatory prebid conference will be Alamos Gold Inc., $759.4 Hecla Mining Co. SB M&A 236 Fifth Ave., Manhattan Branding, owed $7,600. held on March 28 at 2 p.m. at 180 Water Fonds régional de The jewelry boutique relocated to an St., seventh-floor conference room, solidarité FTQ appointment-only showroom in Manhattan. For more information or to Abitibi-Témiscamingue, Gestion SODÉMEX Inc., midtown. The previous location was in GOVERNMENT CONTRACT obtain bid documents, contact Donna Horizons Investment NoLita at 241 Mulberry St. OPPORTUNITIES Wilson at (212) 331-4843 or Management Inc., [email protected]. Societe de Developpement ● Duane Park Following are selected contract de la Baie James, Van Eck 308 Bowery, Manhattan opportunities recently announced by New Associates Corp. The new-American restaurant and York City agencies.To learn how to sell REAL ESTATE DEALS (Manhattan)/Aurizon Mines Ltd. performance space relocated to the East goods and services to city government, visit Village. The previous location was at www.nyc.gov/selltonyc. For a searchable Companies that would like to have details Becker Drapkin $594.9 Sycamore Partners (Manhattan) FB M&A 157 Duane St. in TriBeCa. database of current procurement notices, of their recent transactions appear in these Management, Carlson Capital/Hot Topic Inc. visit www.nyc.gov/cityrecord. Listings are listings should email descriptions following ● Steven Alan Home Store alphabetical by category and department. this format to ELaermer@crainsnewyork 158 Franklin St., Manhattan .com, with “Real estate transaction” in the Not disclosed/ $160.0 The Peebles Corp. SB M&A 346 Broadway The retail brand opened in TriBeCa. It CONSTRUCTION SERVICES subject line, or enter them online at is the first home-goods store for the ● Department of Design and Construction crainsnewyork.com/submitadeal. Deals are Clarion Partners $100.0 Prudential Real Estate Investors SB M&A Americas (Manhattan)/ company, and its sixth Manhattan Seeks competitive bids by 2 p.m. on listed in order of square footage. 100 Spear Street Owner’s location. April 23 for construction at the Linden Corp. Place parking lot at Flushing Town COMMERCIAL ● Not disclosed/ $89.0 Chetrit Group (Manhattan) SB M&A Hall. There will be an optional prebid Heidell Pittoni Murphy & Bach 200,000-square-foot BANKRUPTCIES walk-through on April 9 at 10 a.m. at signed a 10-year lease for 30,000 square former Emigrant Industrial the parking lot, 34-56 Linden Place, feet on the seventh floor at 99 Park Ave. Savings Bank Building The following listings are selected from the Flushing. For more information or to The law firm was represented by Acro Real Estate Ltd., $83.0 Not disclosed SB M&A most recent available filings by companies obtain bid documents, contact Ben Michael Leff of Avison Young. The Polar Investments Ltd./ seeking bankruptcy protection in the Perrone at (718) 391-2200. landlord, Eastgate Realty, was Bryant Park Lot Southern and Eastern Districts of New represented by Diana Biasotti and Paul Newport Federal Savings $61.6 SI Financial Group Inc. SB M&A ● York. Information was obtained from U.S. Department of Transportation Glickman of Jones Lang LaSalle. The Bank ESOP, Newportfed Bankruptcy Court records available on Seeks competitive sealed bids by 11 a.m. asking rent was undisclosed. Charitable Foundation Public Access to Court Electronic Records. on May 15 for the protective coating of endowment arm, Sandler Listings are in alphabetical order. various bridges in the Bronx. Bid ● TGM Associates signed a 10-year O’Neill Asset Management documents are available for a deposit of lease for 11,300 square feet at 650 Fifth (Manhattan)/Newport ● 2700 Jerome Ave. Realty Corp. $50, payable only by certified check or Ave. The investment advisory firm Bancorp 2700 Jerome Ave., Bronx money order made out to NYC DOT. renewed its lease for the 28th floor of Not disclosed/ $60.0 Access Industries Inc. (Manhattan), GCI Filed for Chapter 11 bankruptcy An optional prebid conference will take the 36-story building. The tenant was Beats Electronics individual investors protection on March 10. The filing cites place at 10 a.m. on April 10 at 55 Water represented by Michael Goldman and Selected deals announced for the week ended March 9 involving companies in metro New York. estimated liabilities of $1,000,001 to $10 St., eighth floor, room 809B. To make Dan Posey of Studley.The landlord, 650 FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing shares of a company with the participation of a financial buyer. GCI: Growth capital investment million and estimated assets of inquiries or to obtain bid documents, Fifth Avenue Co., was represented by represents new money invested in a company for a minority stake. SB M&A: Strategic buyer $1,000,001 to $10 million. The creditor contact Mark Lenkovskiy at (212) 839- Zachary Freeman, Paul Haskin and M&A represents a minority or majority acquisition of existing shares of a company without the with the largest unsecured claim is 6347 or the bid window at (212) 839- Robert Stillman of CBRE Group Inc. participation of a financial buyer. source: capitaliq Lawrence J. Berger, owed $3,099. 9435. The asking rent was undisclosed.

38 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0039-NAT-CCI-CN_-- 3/22/2013 12:47 PM Page 1

SMALL BUSINESS

After securing temporary space at Quest Workspaces in Manhat- Extreme disaster planning pays off tan,Foursquare used social media to tell its team, said Laura Ko- zelouzek, chief executive and Early reconnaissance Steve Rubin, president of WorkIT- founder of Quest. “By the next Safe, an IT firm in Brooklyn that morning, all of their people knew helped local firms get works with many small and where to go to get work done,” she medium-size firms. said. back to work quickly It almost goes without saying  Plan for the possibility that employ- that every business should meet ees won’t be able to get around—or enter after the superstorm with a good broker to make sure it your building. Long before Hurricane has the right kinds of insurance. Sandy, Mr. Katsman’s firm hired BY ELAINE POFELDT Here are some other tips from entre- Mr. Rubin to set up a virtualized preneurs and experts on how to pro- server that would allow all employ- urricane Sandy tect your business—before the next ees to access their documents se- drove home just how big storm hits. curely from their home computers if important it is for  Do a risk assessment. Each busi- necessary.“We can’t have a situation businesses in New ness has its own major vulnerabili- where we have significant work out- York to put plans in ties,whether it’s proximity to a body ages,” Mr. Katsman said. Hplace to protect their operations of water that may cause flooding or His team used that system, from big storms. an older roof that could be damaged which is built around Microsoft Unfortunately, many companies by heavy snow. Windows Server 2012, to log on the across the country fall short on this Taking stock when you’re not in day after the storm hit and the oth- front. A 2012 study by Travelers In- the midst of a crisis will help you de- er four days their building was buck ennis surance found that 48% of business- vise the best strategy for preventing SANCTUARY: Laura Kozelouzek’s Quest Workspaces filled up after Hurricane Sandy. closed.The firm’s files are backed up es did not have a written damage and disruption. offsite every five minutes, so work- continuity plan or disaster- “We see quite a bit of evi- ers had all of the documents they recovery document. 7 dence that folks are not yourself, “What functions or Clients had no trouble reaching the needed, he said. AVERAGE  Toot your horn. It can be hard to find NUMBER OF spending enough time processes of the business are critical firm. “They were able to communi- Once you’ve got a time for such efforts, but DAYS it took thinking about their busi- to its survival?” suggested Mr. cate with our office the entire week smart continuity plan in place, let experts say they can more tristate ness continuity plans,” said Gustin. without noticing any interruption customers and prospects know. “It than pay for themselves. A businesses Jim Gustin, senior proper- Making sure you can take phone whatsoever,” said Mr. Katsman. gives them a high level of security well-thought-out plan can shuttered by ty specialist in the risk con- calls is crucial at most businesses.  Figure out how you’ll get work done. and service they wouldn’t normally Sandy to reopen prevent a costly disruption Source: The Hartford trol department at Travel- When phone service was disrupted Finding an alternative work site af- have with an office of our size,” said that, in some cases, may ers Insurance,which has an by the superstorm, the law offices of ter a big storm can be hard,especial- Mr. Katsman. “It’s a selling point lead to lost customers—and busi- office in New York. Aaron I. Katsman, a 45-person firm ly if you have limited phone and In- with potential clients.” Ⅲ ness failure.  Set priorities. The costs for a in Valley Stream, L.I., that works ternet access, so scout around early. “If it extends to a point where business continuity plan can easily with clients around the country in- Make sure that your team knows To sign up for Crain’s clients cannot do business, they will spiral out of control if you try to ad- cluding banks and lenders in Man- how you’ll tell them about a tempo- SMALL BUSINESS newsletter, go to go somewhere else. That’s what we dress every possible worst-case sce- hattan, forwarded calls to a second- rary site if your usual communica- www.crainsnewyork.com/smallbiz. saw with Hurricane Sandy,” said nario. To focus your efforts, ask ary site where phones were working. tion systems go down.

ed for Roosevelt Island. Israeli startups see NYC as promised land “Our universities are teaching technology nonstop,” Mr. Gotsman said. “In the U.S., for a typical engi- Continued from Page 4 neering degree,liberal arts are mixed There’s also familiarity and an in, which is a good thing. But if you established network.Fellow Israelis, look at the end product, [American for instance, have helped Mr. Rokni graduates] are less prepared than the and his family with advice on hous- typical Israeli graduate.” ing, schools, restaurants—and invi- tations to two Purim parties. On the leading edge On the business side,there has al- Kaltura’s Mr. David and others ways been a good match between Is- are hopeful that the institute, along raeli programming expertise and the with new programs at NYU-Poly needs of New York industries. and other campuses, will eventually Coders trained by the military in data provide New York with a bigger pool mining and encryption have gone on of advanced talent. In the mean- to develop cutting-edge security time, the city is on the cutting edge software used by New York financial in other ways. firms. Likewise, skills in targeting Benzi Ronen, co-founder of and data analytics have made Israelis Farmigo, recently moved to New players in the city’s ad-tech industry. York from San Francisco to set up a Furthermore, as a world capital PART OF THE WAVE: Itay headquarters location for his three- of fashion, advertising and media, Rokni (left) and Gil year-old company, which connects New York has become home to the Dudkiewicz of StartApp consumers online with local organic knew from the start they had kind of startups increasingly coming to be in New York. That’s one farmers.The startup is currently op- out of Israel—companies that are reason why they erating out of co-working spaces in less about Internet infrastructure incorporated in the U.S. Manhattan and San Francisco, with and more about its consumer and its engineering team in Tel Aviv. business uses. And with their ex- Mr.Ronen hopes to find a build- pertise in the areas of marketing and ing where other food-related com- sales, New Yorkers can help Israelis Executives insist that they keep their source video platform that employs learned programming in the Israeli panies can also be based,and he’s de- grow their businesses globally. R&D teams in Tel Aviv partly be- 80 engineers in Tel Aviv and 30 in army and never went to a university. termined that it be in Brooklyn. “There is talent [here] that is miss- cause relocating people is expensive, New York. Engineers who do go to a univer- “We need to be in a place where ing in Israel,” said Micha Kaufman, but mainly because they consider sity tend to come out better trained, we see innovation around local founder of the three-year-old online- Israeli engineers to be better. Practical knowledge on average, than their counterparts food,”said the Farmigo chief execu- services marketplace Fiverr, based in “The only other place you can get In addition to working on so- in the U.S., according to Craig tive.“As far as local food artisans and Tel Aviv, which opened an office on that talent is in Silicon Valley,where phisticated systems, programmers Gotsman, a professor at the the culture of eating healthy and lo- Park Avenue South at the beginning it would be 30% to 40% more expen- trained in the military develop a Technion-Israel Institute of Tech- cal—Brooklyn is leading the way.” Ⅲ of March. Mr. Kaufman’s first local sive, and people might always jump practical approach to problem solv- nology. He is also founding director hire was a former marketing executive ship and move across the street be- ing, said Idan Cohen, a co-founder of the Technion-Cornell Innova- To sign up for Crain’s from e-commerce site Gilt. cause there’s a new hot startup,” said of Boxee, a media-player software tion Institute, a partnership with DIGITAL NY newsletter, go to One thing Israeli companies don’t Shay David, co-founder and chief platform. He and three other Cornell that is part of the new ap- www.crainsnewyork.com/newsletters. come to New York for is engineers. revenue officer of Kaltura, an open- founders of the New York firm plied sciences graduate school slat-

March 25, 2013 | Crain’s New York Business | 39 20130325-NEWS--0040-NAT-CCI-CN_-- 3/22/2013 7:46 PM Page 1

Casino competition could ding tax revenue PHILLY PLAN TARGETS NYC Continued from Page 3 Gov. Andrew Cuomo has pro- Still, some legislators are eyeing has enough demand to handle said Mr. Woinski—half of what the posed putting three initial casinos different plans, including locating a three new casinos, plus Resorts IF NEW YORK LAWMAKERS don’t racinos cough up. north of Putnam County, but none casino in the population-rich five World. site a casino in the city, well, that At the same time, the new casi- in New York City “for the foresee- boroughs. That’s where Las Vegas Those facilities would also pro- would be fine with Pennsylvania. nos could cannibalize the racinos’ and international casino giants are duce hefty payroll and sales-tax The Keystone State, which business, just as proliferating casi- mostly interested in building luxury revenue from construction jobs, legalized table games in 2010, nos are doing to each other in Penn- Racetrack casinos. Opposing that idea is free-spending tourists and table has quickly become saturated sylvania and other Northeastern Genting, the Malaysian giant that games, which generate much high- with casinos. Now the biggest one states. A loss of business by high- gambling owns Resorts World. It argues that er revenue than electronic games. is looking to draw customers from earning racinos could cause the breaking its exclusive grip on the its neighbors to the east—in venues have Plenty to go around state’s gambling tax revenue to city will ding the state budget by di- particular New York City. For the plummet. become cash verting gamblers from its highly As states across the country have first time, Parx Casino and “One of the big decisions states taxed Queens racino. (Of course, legalized gambling, they have gen- Racing, located 17 miles have to make is tax revenue versus cows for NY Genting wouldn’t object if the state erally located casinos to steal busi- northeast of Philadelphia near jobs,”said Clyde Barrow,a professor turned its venue into a full-bore ness from other states while protect- the Delaware River, is about to and gambling expert at the Univer- casino.) Big Las Vegas gaming in- ing their own casinos,according to a launch a $3 million ad sity of Massachusetts. “Right now, terests like Wynn Resorts, MGM study conducted by Marcy Block, a campaign targeting New New York is going with the model of and Las Vegas Sands counter that senior director at Fitch Ratings. If cheaper racinos and more revenue, the city market can support multiple New York legislators site a casino in Yorkers inclined to gamble at but fewer jobs.” venues. the city in addition to the racino in the nearest casino. able future.” That could allow the A recent MGM-funded study, Queens,it would be under the belief “New Yorkers are obsessed City eyed by pols, industry state to accomplish dual policy ob- conducted by HR&A Advisors, that there is enough business for with time, and this is only a very That possibility heightens the jectives: create jobs in suffering up- found that state tax revenue from both. short drive away,” said John drama as lawmakers iron out legis- state economies while keeping casi- downstate gambling could be five “You’re still seeing [gamblers] Barker, the founder of Manhattan- lation to site up to seven casinos nos relatively far away from the or six times greater than the current from New York right now going to based ad agency Barker DZP, around the state.The bill would take Resorts World and Empire City $1 billion. It also found that about New Jersey and Pennsylvania—and which designed the new ads. effect only if voters approve a casinos—the racinos at Aqueduct $2 billion from New York gamblers a lot of them would stay in New York The marketing campaign touts statewide referendum in November Racetrack and Yonkers Raceway,re- was going to casinos in other states. City with a casino there,” Ms. Block that the Parx casino is within to legalize casino gambling. spectively. MGM argues that the city market said. Ⅲ 100 miles of New York City— closer than Atlantic City, N.J., the Foxwoods Resort Casino in eastern Connecticut and other JACKPOTS! ANNUAL CASINO REVENUE AND TAXES PAID out-of-state options. Although Resorts World Casino is doing great business in southeast Queens, New York’s constitution forbids it or any racino in the state from using live dealers, which NEVADA NEW JERSEY NEW YORK PENNSYLVANIA many gamblers see as essential $10.9billion $3 billion $1.8 billion $3.1 billion for a full casino experience. Revenue Revenue Revenue Revenue The Parx ads are running on Metro-North and New Jersey $868 million $235 million $1.2 billion $1.4 billion Transit systems, hyperlocal news Taxes TaxesTaxes Taxes Taxes outlets and city radio stations. TV spots, riffing off a couple’s first date, say, “Get lucky in no time.” —CHRIS BRAGG Sources: Associated Press, Nevada Gaming Commission, U.S. News and World Report, AmericanCasinoGuide.com, New York Post

what would be permitted under cur- that midcentury glass towers are the Some of them are already pro- Landmark battle rent zoning, Mr. Browning said. very definition of midtown. tected, such as the Lever House and “If you’re going to rebuild, you “These buildings were incredibly the 1958 Seagram Building, across have to rebuild bigger to cover the interesting developments, built for the street on Park Avenue. Leaders Continued from Page 3 typically leak heat like a sieve. expenses of having emptied the the expectations of 1950s corporate of REBNY and other real estate in- ing Mayor Michael Bloomberg’s What’s more, the structures are of- building out and cover the new con- America,”said Simeon Bankoff,ex- dustry groups have argued that it proposed rezoning, designed to ten too frail to support state-of-the- struction,” he explained.“The ques- ecutive director of the Historic Dis- makes sense to preserve such mas- usher in a new generation of larger, art, energy-efficient, double- or tion becomes, can you do that in a tricts Council. “They should be se- terpieces but not scores of unre- more efficient buildings,the report’s triple-glazed glass. While Lever way that doesn’t have a negative im- riously considered for preservation.” markable copycats. Ⅲ conclusions add a powerful environ- House, the landmark glass-box of- pact on the environment? And the mental rationale to that effort. fice building at 390 Park Ave., was answer we discovered in our re- According to the report, a build- successfully retrofitted recently, it search was yes.” ing that is torn down can be rebuilt represents a rare exception. Built as A prime example of the sort of WANTED: BIZ VOLUNTEERS with 44% more square footage and a corporate headquarters in 1952, it energy-oozing building the report is still use 5% less energy.The bottom was constructed to a far higher addressing is the 47-year-old, 32- THE GREATER NEW YORK COUNCILS’ EXPLORING PROGRAM is seeking line is that the energy needed to tear standard than many of the scores of story glass box at 675 Third Ave., businesses to host educational sessions offering high-school students the down and rebuild a tower could be nameless knockoffs that came later. the first tower constructed by devel- opportunity to explore various industries and make better decisions about offset by energy savings from the oper Douglas Durst after the Third possible career choices. new structure in 15 to 28 years. Outdated HVACs Avenue El was torn down in the The Exploring program puts together groups of 15 to 25 students interested “The tragedy of these [midcen- Those cheaper glass towers fre- 1950s. The building is well-cared- in specific fields, such as journalism, computers, law or restaurant operations. tury modern] buildings is that they quently have outdated heating, for Class-A office space, has no The student groups meet at the host businesses after school for several can’t be adapted,” said Bill Brown- cooling and ventilation systems, by mortgage and is about 80% full. It sessions, learning about career ladders, educational requirements, salary ing,a co-founder of Terrapin Bright which a constant volume of air is also has little in the way of exterior scales and what people in their selected fields actually do. Businesses often Green,the consulting firm that con- cooled and pumped into the build- insulation. arrange special projects for the students, such as preparing marketing ducted the report, whose sponsors ing. If some offices need to be “We’d consider tearing that materials for a product, designing the concept for a new restaurant, engaging ranged from the New York State warmed up, the air-conditioned air building down if it made economic in moot courts and the like. Energy Research and Development is reheated.The report calls this sys- sense,” said a Durst Co. spokesman. Programs start throughout the year, and the timing is tailored to fit Authority, to architecture firm tem “analogous to driving a car with The report concludes that it does business schedules. Participating companies include Brookdale Medical CookFox and the Real Estate Board the accelerator pushed to the floor indeed make sense. A developer Center, Silvercup Studios, STV Construction, Credit Suisse, Peninsula of New York, the powerful land- and controlling one’s speed with the could end up with a building that Hospital and American Management Association. lords’ group. brakes.” houses almost twice as many people For more information on participating in the program, please call Exploring First off, the single-glazed cur- The main reason many ineffi- by using space more efficiently—and director Will Montanaro at (212) 651-2883, email him at wmontanaro@ tain walls that represented the cient old buildings have outlived demands about half the energy per bsa-gnyc.org or visit www.nyexploring.org. height of modernity in the 1950s their expected life spans is because capita. were often cheaply produced and they are significantly bigger than Preservationists argue, however,

40 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0041-NAT-CCI-CN_-- 3/22/2013 5:32 PM Page 1

HELLUVA TOWN INSIDE Source Lunch A documentarian’s point of view PAGE 42 Out and About Pop Art retrospectives at the Whitney PAGE 43

Books on Call on the road

Bookstores may be closing right and left under the e-book onslaught, but a sort of traveling bookstore came back to life earlier this month with the launch of Books on Call NYC. The company, which sells books at author readings and other events, is the successor to Mobile Libris, which shut down in December when its owner, Sharon Preiss, retired. “Someone was going to swoop in and fill that niche,” said Books on Call founder Andrea Shane,a former actress and casting director who worked for Ms. Preiss for nearly three years. “And I thought, who better than me, since I know the business.” Ms. Shane will use some of the same freelancers as her predecessor to ferry books, credit- card machines and cash banks to readings around the city.There is one change, however: She will be charging a $100 fee, which she’ll waive if sales top $600. “If I don’t charge, it starts to become a charitable operation,” Ms. Shane said, explaining that e-books have A TRIP TO THE hurt the mobile bookselling MOLL: Cynthia Von business, too. Buhler’s (near left) —matthew flamm popular Speakeasy Dollhouse recently extended its run at a Drink the kink “secret” location on the Lower East Side. It is a very kinky case of kismet. The marketing team for Kinky Boots was looking for promotional partners for the new Broadway musical, and stumbled upon Kinky Liqueur, just as the spirit was preparing to launch in New York. A partnership was born, and a new cocktail was created: Kinky Bubbles is a combination of lemon juice, Prosecco and Kinky Liqueur, which is a vodka distilled Getting into the act with mango, passion fruit and blood-orange liqueur. The concoction is available at Interactive theater experiences prove popular with the Al Hirschfeld Theatre, where the show, about a struggling British shoe factory that starts audiences—and producers making boots for transvestites, opens next month. buck ennis Kinky Liqueur debuted in New York last month, and its maker hopes the combination of BY ALIX STRAUSS the cocktail, the promotional signs in the n a Saturday afternoon this month, more than 150 ticket holders decked theater and its presence at out in 1930s costumes lined up outside a “hidden” club off Delancey the opening-night party will help spread the Street.To gain entry, the revelers had to utter a secret password— word. “cannoli.” Once inside, they followed actors through a number of rooms “It’s great exposure 2 and a natural fit for trying to figure out the mysterious storyline. ¶ The attraction? A show NUMBER of Madonna look- us,” said Dan Whitmore, called Speakeasy Dollhouse, one of Manhattan’s newest interactive theater alikes appearing in Totally national sales manager Tubular Time Machine of St. Paul, Minn.- experiences. ¶ “Why watch a performance when you can be part of it?” based Crosby Lake said Cynthia Von Buhler, the creator, producer and director of Dollhouse, Spirits Co., which which is based on the murder of her grandfather Frank Spano, who was killed outside a onetime makes Kinky Liqueur and will underwrite part Manhattan speakeasy in 1935. ¶ Speakeasy Dollhouse, which was recently extended because of high of the party’s cost. The Odemand, is one of a growing number of off-off-Broadway productions popping up around the city show “is fun and playful, 15 in which the audience doesn’t sit down and watch the action onstage. Instead, theatergoers are part MAXIMUM NUMBER of and that’s the image we audience members allowed want.” of the play like the real actors, allowing them to experience the show on a higher level. ¶ The shows, for each performance of Then —theresa agovino which usually take place in offbeat venues replete with secret hallways See AUDIENCES on Page 42 She Fell

March 25, 2013 | Crain’s New York Business | 41 20130325-NEWS--0042-NAT-CCI-CN_-- 3/22/2013 12:48 PM Page 1

SOURCE LUNCH: Audiences get into the act SIMON KILMURRY by Theresa Agovino Continued from Page 41 remain silent throughout the expe- merchandise. and hidden stairwells, are fairly in- rience.As with Speakeasy Dollhouse, Producers of Sleep No More, the expensive and quick to produce. the audience members follow ac- most elaborate,professional and ex- And there seems to be no end to the tors from room to room as they try pensively produced of these shows, number of willing participants who to figure out the mystery. declined to give financial numbers. want to dress up and take part in For the most part,creating these A documentarian’s these productions. Many come shows doesn’t take much time, and Extended by popular demand back multiple times. they are quick to make a profit. The majority of these produc- All these elements are making Totally Tubular took six months tions were initially planned for broad point of view multisensory theater a new trend, from conception to performance, short, one-time runs. But they are though one that follows in the foot- while Speakeasy Dollhouse took just all being extended or returning due steps of 1980s pioneer Tony n’ four weeks. It costs Ms. Von Buh- to sheer demand. Originally in- or 26 years, American economics of modeling on our site. Tina’s Wedding. During the past ler a mere $1,500 to put on each tended as a two-night event last Documentary Inc. has year, productions such as Sleep No show (there are two performances a October, Speakeasy Dollhouse has been producing POV,a Last year, you started hosting weekend More,Speakeasy Dollhouse,Then She week). Tickets are sold in advance extended its run through 2013. To- wide-ranging, award- “hackathons.” What are they, and why Fell and Totally Tubular Time Ma- tally Tubular runs every Saturday winning series for PBS. are you doing them? chine have opened and are filling night,but Mr.Watman is consider- FLast month, it was one of 13 non- We bring together filmmakers with their venues to capacity. ‘It feels good ing the addition of Friday perform- profits globally to receive a $1 mil- Web designers, app designers, “People don’t want to sit in a seat ances. lion award from the MacArthur coders.Together they figure out how anymore,” said Robert Watman, a to be a part In the tradition of immersive Foundation. to best manifest the filmmaker’s producer and co-creator of Totally theater, there are no seats for audi- Simon Kilmurry has been execu- idea, whether it is on the Web or the Tubular Time Machine, which bills of what’s ence members in Then She Fell.The tive director of Brooklyn-based phone or whatever it might be. We itself as an “interactive, intergalac- show, which has an open-ended American Documentary since 2006. want them to have a prototype of a tic pop-music experience.” “Here going on’ run,takes place in a three-story for- The Scottish-born 46-year-old says project that they could take to fun- they can do a sing-along, hang out mer parochial school morphed into part of the award will be used to help ders for further development. with ‘Lady Gaga’ wearing a meat the “Kingsland Hospital Ward” in the $3.5 million organization com- dress and watch dancers perform Williamsburg, Brooklyn. plete construction of a screening Do you think that certain subjects will be ‘Thriller,’ ” he said. It focuses on the writings of room and editing suites. more appealing to those who watch At Totally Tubular, music fans and cost $30 for the Saturday mati- Lewis Carroll and the relationship documentaries on TV versus those who are given a pair of intergalactic nee performance and $20 for Mon- he had with Alice Liddell, the girl What else are you doing with the money? watch them on other platforms? glasses and transported to a 1989 day night,with more than 150 peo- for whom he wrote Alice in Wonder- As a small nonprofit, we’ll have a No. I have given up trying to predict Madonna after-party, thanks to a ple attending each. Her gross land. The show is intimate, with good-size cash reserve, which is what will appeal to whom. Over the three-minute ride in a “time ma- revenue is about $8,000 a week. only 10 actors and 15 ticket crucial because it can [generate] years, there have been films we have chine.”The rest of the evening is an Ms. Von Buhler was able to cut holders. revenue we can use to experiment.We produced that we think will appeal to interactive MTV rock-a-thon a free deal for the 10,000-square- The producers of these shows want to see how documentaries can this segment of the population for where guests mingle with look- foot performance space because believe the trend has caught on in expand beyond the broadcast space. this reason. And then judging from alikes of Lady Gaga, Justin Bieber, she packs the house at times when part because of the current culture of the response, you see it Michael Jackson and double people don’t usually come. technology, which allows people to PBS will broadcast 15 POV WHERE wasn’t so.That is part of the Madonnas—both the ’80s and ’90s “They sell liquor during times have more interactive experiences. documentaries this year. How fun. versions. and nights when no one is normal- “People want to be part of an ex- many submissions do you get? THEY ly coming,” she said. “Our play is perience, and they want attention,” We get 1,100 submissions DINED What documentaries have Quick profits about drinking, so it’s a terrific re- Ms.Von Buhler said.“That want is a year, and we have 25 REBAR generated the most response For Sleep No More, British site- lationship.” heightened because of interactive freelance filmmakers who 147 Front St., in recent years? specific theater company Punch- Totally Tubular is performed at video games and reality TV, which help us review them. I, Brooklyn The Oath, the issue of ter- drunk transformed an old Chelsea midtown’s Culture Club, which is makes the everyday person famous. along with four others, will (718) 766-9110 rorism, is one that people, warehouse into a 100,000-square- owned by the play’s producer, Mr. Immersive theater is like that.” look at the top 200 or so.In www.rebarnyc.com understandably, can have a foot fictional hotel called the Watman. It costs $5,000 per show Indeed, the success of these the fall, I convene an AMBIENCE: very high emotional re- Hardwood floors, McKittrick. More than 100 rooms to produce.Tickets are $60,and be- productions is based on intense au- [outside] advisory panel, exposed-brick sponse to, especially when have been decorated in 1930s and tween 250 and 300 people attend dience commitment. Brendan and we have them look at walls, colorful it is nuanced and complex. ’40s style. Participants hide behind each week.Mr.Watman also makes McNerney, an interactive Web de- about 40 films. The rule is paintings and Food,Inc.,an exploration of Venetian Carnival masks and must money selling show-themed veloper for Condé Nast, recently the staff just listens and mismatched the industrialization of chandeliers—the attended a Saturday performance doesn’t say anything.There perfect fit for arty agriculture that some peo- of Speakeasy Dollhouse.At 6-foot-5, will be a film I think [the Dumbo ple felt was attacking farm- he stood out in his lime-green zoot panel] will love, and they’ll WHAT THEY ATE: ers. Anything to do with EVERY ROOM’S A STAGE suit and matching hat, both of say it is the worst thing they Ⅲ Celery-root gay rights and Scouting soup, kale salad SLEEP NO MORE which he already owned. have seen in years. That is touches a hot button. Ⅲ Squash soup, 530 W. 27th St. “I love the atmosphere and the the most refreshing part of dressing up,” said Mr. McNerney, the process. You have to be apple-and-brie How many documentaries do Runs nightly. Admission is in 15-minute who had already decided to see the open to the different panini you see a year? intervals. Arrivals run from 7 p.m. to 8 show again just two days later. “It responses. Then I work TAB: $36.69, Hundreds. I don’t know. with tip p.m.; Friday and Saturday late nights, feels good not to be a spectator and with my team and PBS to I’ve never counted. On [a 11 p.m. to midnight. be part of what’s going on. I got to make the final selection. recent] Monday night, I Information: www.sleepnomorenyc.com; drink liquor out of a coffee cup,play You want the stories to resonate. watched films from about 7 p.m. to OvationTix, (866) 811-4111 poker in the bakery basement and 1 a.m. I’ll do that three times a week watch a woman singing opera a few How is digital changing what you do? and then spend one day on the week- SPEAKEASY DOLLHOUSE inches in front of me.” It has changed how people engage end watching films. I’m still sur- 102 Norfolk St. Mr. McNerney has also seen with content. They aren’t tied to a prised at how they can draw me in. Saturdays at 4 p.m., Mondays at 7 p.m. Sleep No More. broadcast schedule.You have to make I’ll start a film and I realize I’ve been Information: www.speakeasydollhouse.com Since every performance is dif- it available when they want it. We do standing for an hour while watching ferent, it makes sense that every- special prereleases on PBS iPad apps it because it is so good. THEN SHE FELL one’s takeaway is as well. But for at to build momentum for a film. And 195 Maujer St., Williamsburg, least one creator, her play has been not everything gets into a film. Digi- What film has had that effect on you Brooklyn life-altering and therapeutic. tal allows us to make what didn’t get in recently? Tues.-Sun. at 7:30 p.m. and Speakeasy Dollhouse is about into stand-alone pieces. We have a If I single one out,people will kill me. 10:30 p.m. finding the truth surrounding Ms. film about young girls getting recruit- Information: Von Buhler’s grandfather’s murder. ed into the modeling industry. We Do you go to movies for fun? www.thenshefell.com Writing the play was cathartic for have an infographic looking at the Yes. I even go to documentaries. Ⅲ her. TOTALLY TUBULAR TIME MACHINE “I may never know what really Culture Club happened, but I feel his death left a INSIDE TIP: The restaurant has a small 20 W. 39th St. legacy of fear throughout my fam- Saturdays at 8 p.m. ily,”she said.“We’re all very anxious movie theater, with a bar, that shows Information: www.totallytubularnyc.com people.This show has really helped independent films. me conquer my own fears.” Ⅲ

42 | Crain’s New York Business | March 25, 2013 20130325-NEWS--0043-NAT-CCI-CN_-- 3/22/2013 12:50 PM Page 1

OUT AND SNAPS Inwood House raises record for disadvantaged teens ABOUT by Emily Laermer and Miriam Kreinin Souccar

CAREER BUILDERS MONDAY, MARCH 25 Meet tech industry leaders at NYCADPUB: AD TECH PANEL, a networking roundtable. Speakers include Karl Bunch, former chief solutions officer at CPX Interactive; Casey Saran, director of business development at iSocket; and Rahul Bafna, senior director of CULTURE FIX product management at Flurry.The THROUGH SUNDAY, APRIL 7 event is at 7 p.m. at AppNexus, 28 Check out vibrant plants from South Asia at W. 23rd St., between Fifth and Macy’s annual flower show, THE PAINTED Sixth avenues. Tickets are free GARDEN, celebrating the start of spring. for attendees on the buy/sell side dugganchristopher

E. SHERRELL ANDREWS LINDA LAUSELL BRYANT STEPHEN GRIMALDI mcmullan patrick Special events include a seminar discussing in ad technology, and $10 for , , and LIZ NEUMARK at the Inwood House gala on March 14. The fete raised BOB CAGNAZZI, KIM ADAMO and NICK ADAMO at the Inwood how to create floral-inspired paintings, non-ad-tech vendors. For more nearly $1 million, the highest-grossing event for the nonprofit in its 183 years. House gala. floral-arrangement demonstrations and information, visit www.meetup.com/ previews of design collections. For more nycadpub. information, call (212) 494-4495 or visit www.macys.com/flowershow. TUESDAY, MARCH 26 Learn how to take advantage of THURSDAY, MARCH 28 sustainable-energy leads at the See numbers from top Broadway shows at FOURTH ANNUAL WORLD GREEN SPOTLIGHT ON TOWN HALL. The concert will ENERGY SYMPOSIUM. Topics of showcase Chicago, The Phantom of the Opera, conversation include policies, Avenue Q and more. The event will honor technology and industry initiatives. Town Hall’s 92-year history and its The forum is at 8 a.m. at Hunter designation as a National Historic Landmark College, City University of New site. The performance is at 6 p.m. at Town York, at East 68th Street and Hall, 123 W. 43rd St., between Sixth and Lexington Avenue. Tickets are Seventh avenues. Free tickets will be available $150. For more information or to at the Town Hall box office. For more register, visit www.worldgreenenergy information, visit www.thetownhall.org. symposium.com. patrick mcmullan patrick

DON’T MISS POP GOES THE WHITNEY mcbride walter RUSSELL SIMMONS and SOLEDAD O’BRIEN at the ENDS SUNDAY, MARCH 31 JORDAN GELBER, STEPHANIE D’ABRUZZO, JILL GABBE and JOHN TARTAGLIA at the Foundation for Ethnic Understanding Young 30th-anniversary celebration for the Vineyard Theatre on March 18. The evening raised Leadership Benefit on March 18. The event raised It’s your last chance to view two Pop Art-related more than $250,000 for the nonprofit. more than $100,000. exhibitions at the Whitney Museum of American Art. SINISTER POP features art from the movement’s inception in the early 1960s and includes work by See more of this week’s Snaps online at CrainsNewYork.com/galleries. Andy Warhol, Jasper Johns and Claes Oldenburg. DARK AND DEADPAN: POP IN TV AND THE MOVIES fea- tures rarely seen films, advertisements and political campaigns that reflect the genre’s themes. Both exhibitions are at 945 Madison Ave., at East 75th Street. Admission is $18 for adults; $14 for ages 19 to 25, students and seniors; and free for children. For more information, visit www.whitney.org.

OPENING FUNDRAISERS WEDNESDAY, MONDAY, MARCH 25 MARCH 27 Help raise money for Evidence, a Dance See works by Company at THE TORCH BALL, its ninth annual three artists gala. The black-tie event will include a cocktail at THE reception, dinner and performances by PAINTING Evidence. Proceeds will benefit the CENTER, organization’s outreach programs. It is at 6:30 which will p.m. at the Plaza Hotel, 768 Fifth Ave., at hold three West 59th Street. Tickets to the full event start simultaneous at $1,000. For more information, call (914) opening 235-1490, ext. 11, email evidence@thejfmgroup events. Philip Ayers’ exhibition .com or visit www.evidencedance.com. explores portraits, including those THURSDAY, MARCH 28 See the diamond of his children (above); John McNamara’s investigates the Join the New York Knicks’ Jason Kidd at relationship between painting and TEAMING UP FOR CHARITY TO BENEFIT THE MAGIC photography; and Alexander JOHNSON FOUNDATION. The event will include in luxury. Ayers’ includes drawings inspired musical performances from Juilliard students, by the Deepwater Horizon oil dancing and other entertainment. The spill of 2010. The free exhibitions organization is committed to helping children Individual Game Suites are where legacy meets luxury! are at 547 W. 27th St., between living in underserved communities and focuses Bring your family, friends or business associates to Yankee Stadium 10th and 11th avenues. The art on HIV/AIDS education and prevention. The for a group outing and bask in the comfort and privacy of your own institution is open Tuesday event is at the Conrad Hotel, 102 North End suite. Suites can accommodate groups as small as 12 and up to 382 through Saturday from 11 a.m. to Ave., at Vesey Street. Tickets start at $200. For guests with food and beverage packages customized for every need. more information, visit 6 p.m. For more information, visit www.magicjohnson Individual Game Suites truly make for a gem of an event! www.thepaintingcenter.org. .com/foundation. MARK YOUR CALENDAR… SATURDAY, APRIL 6 SEE ONE OF AMERICA’S most beloved comedians, BILL COSBY, as he performs at the Kupferberg Center. The comedy legend’s performance will be part of the center’s Best of the Best series. It starts at 8 p.m. at 65-30 Kissena Blvd., in Flushing, Queens. Tickets start at $35. To purchase tickets, call (718) 793-8080 or visit www.kupferbergcenter.org.

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