From Zero to $1B in Less Than Five Years

CRAIN’S® NEW YORK BUSINESS VOL. XXX, NO. 41 WWW.CRAINSNEWYORK.COM OCTOBER 13-19, 2014 PRICE: $3.00 50 They run New York’s From zero fastest-growing companies MEET ALL 50 OF THEM, INCLUDING #1, STARTING ON PAGE 16 to $1B in #14 less than YEXT: Howard Lerman found a five years big opportunity #4 correcting outdated NEOSTEM: information about Acquisitions have businesses online. helped Dr. Robin L. First billion-dollar Smith grow her cell-therapy startups prove startup 7,998%. New York firms can grow at warp speed

BY MATTHEW FLAMM

When Kevin Ryan was building DoubleClick in the late 1990s, he #47 couldn’t persuade a single West SHUTTERSTOCK: Jon Oringer’s customers Coast executive to quit his job and downloaded 100 million move to New York to work at the pictures last year. ad-tech pioneer. There are many reasons why he and other local entrepreneurs don’t have that problem now, but a summary might boil down to the growth in New York’s billion-dollar valuation club. Granted, private-company valuations can be fleeting, subject to hype and the whims of the market, and this is one more area in which Silicon Valley vastly overshadows New York. Most IF THESE members of the FAST 50 so-called unicorn ARE SO club—billion-dol- GREAT, WHY lar startups being ARE NEARLY rare beasts—are A THIRD PROFITLESS? based in Califor- PAGE 31 nia, where they barely warrant mention unless their valuations touch double- digit billions, like Dropbox ($10 billion) or Uber ($18 billion). But New York City has grown its membership in the club from basically zero five years ago to a good half-dozen now, with another half-dozen either closing in on a billion or more than midway there. Founders and investors see the increase as a symbol of the city’s momentum and an additional spur to growth. “More people want to invest in 41

5 you because they think you are going to win,” Mr. Ryan said of the privileges of club membership. “It’s easier to recruit, and to get more press. A lot of advantages

NEWSPAPER See BILLION-DOLLAR on Page 31 71486 01068 0 EDITOR’S NOTE

Speed freaks FYICRAINSNEWYORK.COM

What I love most about our annual Fast 50 project is that it’s all about Hospitals prep for Ebola the numbers. You can’t sweet-talk your way onto this list. You can’t ew York City is on a high Ebola hire a PR firm that knows someone alert. ¶ At John F. Kennedy who knows someone who went to NInternational Airport, federal school with someone. Either you health officials last week began screening the temperatures of passengers arriving Glenn Coleman have two to three years of scorching-hot revenue growth, or from Sierra Leone, Liberia and Guinea. you don’t. And this year’s ranking JFK is the entry point in the U.S. for of New York’s 50 fastest-growing companies offers nearly half the arrivals from those West scorchers galore. We’ve estimated that No. 1-ranked African nations. City agencies also have Cantor Commercial Real Estate saw its annual mobilized to set up a clear protocol for newscom revenue grow 24,591% (that’s not a typo), to $226 addressing potential cases, while local hospitals have implemented Ebola drills at emergency million, from 2010 to 2013. Clearly, it’s a good time rooms aimed at early identification of patients exposed to the virus. Bellevue Hospital Center in to be financing real estate deals. Not a bad moment to Manhattan has dedicated isolation rooms and lab facilities to care for Ebola patients. ¶ Despite be a digital advertising vendor, either: Close on the prepping, it’s unclear whether the city can handle an outbreak. “I don’t think New York or Cantor’s heels is LiveIntent, which helps marketers any city has the resources,” said Paula Grace Dunn Tropello, dean of Wagner College’s Spiro place e-newsletter advertising and saw three-year School of Nursing, who estimates that it takes about 100 staff workers to take care of an Ebola revenue growth of 20,900%, to $21 million, in 2013. patient, with rotations. ¶ So far, there have been no confirmed Ebola cases in the city, and Mayor The Fast 50 companies profiled in this week’s issue Bill de Blasio has told New Yorkers that “there is no cause for alarm.”The virus has claimed more range from biotech startups to fashion websites, from than 4,000 lives internationally and one in the U.S. ¶ The precautions and assurances have not solar-power installers to baby-products makers.Their calmed fears. Airline-cabin cleaners for a Delta Air Lines contractor at LaGuardia Airport went customers are fitness fanatics (Tough Mudder), on a brief strike last week because of concerns over the risk of getting Ebola. —barbara benson financial news junkies (Business Insider) and fussy sleepers (Bedgear). Here’s the one constant: Each saw AMAZON GOES OFFLINE. The e-com- investments, according to an agree- HOORAY! more than 150% revenue growth in the time periods merce giant plans to open its first ment with New York state. Most of brick-and-mortar store just in time the accounts, primarily low-risk in- NEW YORK CITY- we reviewed with the help of accounting firm Anchin for the holidays. The shop, a mini- vestments with a focus on mutual BORN John warehouse that will offer same-day funds, were opened before 2009. … O’Keefe, along Block & Anchin. If you’re an investor or banker or with two other real estate broker or business-services provider delivery within the city,will be across POLICE CHOKEHOLD SUIT. The family scientists, won the the street from the Empire State of Eric Garner,the Staten Island man Nobel Prize in looking for the New York companies that best know Building. Amazon’s Kindles, Fire who died as a result of a police choke- medicine for their discovery of the how to execute their strategies for building revenue, smartphones and set-top TV boxes hold in July,intends to file a $75 mil- brain’s “inner the companies profiled on Pages 16 through 30 are may eventually be showcased there. lion suit against the city, the Police GPS.” basically your short list. So congrats, Fast 50. Enjoy … WALDORF ASTORIA SOLD. China’s Department and eight officers. … bloomberg news Anbang Insurance Group bought the NEWSWEEK MAKES MONEY. In Sep- the attention and its many upsides. Of course, with landmarked Art Deco hotel for $1.95 tember, the magazine reported its OY VEY! your three-digit, four-digit and even five-digit billion, or $1.4 million per room— first profitable month since it was ac- A BLACK revenue-growth numbers, one can only hope it’s not the largest U.S. real estate acquisition quired by IBT Media last year. BEAR CUB NEW EXPORT- found dead in all downhill from here. If that’s the case—and, of by a Chinese buyer. … Newsweek said revenue grew 400% in Central Park IMPORT BANK. New the past year, while was reportedly course, the law of gravity inevitably will insist as York state will invest ‘It’s like a advertising dollars run over much—may you enjoy a slow and steady decline. $35 million in a bank were up 100-fold. Its by a car. to boost economic- roller-coaster print edition re- development efforts. turned to newsstands THIS WEEK IN CRAIN’S The bank will provide ride. If you in March. … TBS JOB $25 million in loans make it CUTS. Time Warner’s istockphoto IN THE BOROUGHS------3 to help local compa- Turner Broadcasting nies enter overseas through the System group will Lillian Roberts, executive director of IN THE MARKETS------4 markets and $10 mil- first trip, you shed 1,475 jobs, 10% District Council 37,will depart at the THE INSIDER ------7 lion to help firms ex- of its workforce. Jobs end of the year. Ms. Roberts, 86, has port their products. can’t wait to will be eliminated in spent 60 years working for the labor BUSINESS PEOPLE------10 Gov.Andrew Cuomo get back on’ 18 offices, including movement, including more than a OPINION ------14 said he will travel to New York. The cuts decade as the head of the city’s largest China, Israel, Cana- —Comedian Jan Hooks, come as the Atlanta- public-employee union. Henry Gar- STEVE HINDY ------15 da, Mexico and Italy who died last week at age based network works rido, associate director at the labor 57, recounting her first GREG DAVID------15 to promote trade. … to refocus its re- group, will succeed her. … WHAT’S IN CITI REFUNDS. Citi- episode of Saturday Night sources on attracting A CRONUT? Baker Dominique Ansel FAST 50------16 Live group will return $16 a younger demo- revealed the recipe for the famed treat NEW YORK, NEW YORK CLASSIFIEDS ------34 million to more than 31,000 cus- graphic by developing more original in his new cookbook.A batch of eight City Winery founder and tomers who were allegedly over- programming and investing in contains more than three sticks of REAL ESTATE------37 CEO Michael Dorf is in charged for advisory fees on certain sports. … UNION BOSS TO RETIRE. butter. —emily laermer expansion mode. P. 41 SOURCE LUNCH------42 CORRECTIONS (SEE PAGE 40) STORIES TO WATCH THIS WEEK vol. xxx, no. 41, october 13, 2014—Crain’s New York Business (ISSN 8756-789x) is published weekly,except for double issues the weeks of June 23,July 7,July 21,Aug.4,Aug.18 and Dec. 22, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Oct 13: Madison Oct 14: Publisher Oct. 15: First NYS Oct. 18: Whitney Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, Square Park Shake HarperCollins comptroller debate Museum begins MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one Shack closes for releases Andrew between Robert 36-hour Jeff Koons year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2014 by Crain Communications Inc. All rights reserved. five-month Cuomo’s memoir, Antonacci and Tom marathon exhibit. renovation. All Things Possible. DiNapoli

2 | Crain’s New York Business | October 13, 2014 IN THE BOROUGHS Carl Icahn vs. Martin Lipton MANHATTAN The legendary activist investor squares off against the legendary corporate lawyer E. Harlem in a little lawsuit that’s less about money and more about inflicting maximum pain takes cues BY AARON ELSTEIN

Two of Wall Street’s most powerful players are quietly wag- from West ing war against each other in Manhattan courtrooms. On one side stands Carl Icahn,the world’s pre-eminent activist investor, a man who has built a $26 billion fortune Developments along by bullying management teams at Apple, eBay and many East 125th Street others to do whatever it takes to lift their stock price. His foe is Martin Lipton, New York’s leading corporate renew hopes for growth lawyer and the creator of the legal defenses known as poison pills, which companies use to thwart the likes of Mr. Icahn. These two titans of New York have fought in board- BY DANIEL GEIGER rooms for decades and seem to relish attacking each other publicly. At a conference earlier One sunny morning last week, an this year, the 78-year-old Mr. Icahn de- engineer with Consolidated Edison scribed Mr. Lipton as “a witch doc- unfurled a large sheet of blueprints tor” for saying activists harm com- in front of a block-long vacant lot at panies without producing what he East 125th Street and Park Avenue. deemed viable evidence. In doing so,he offered the most con- Mr. Lipton, 83, last year charac- crete sign to date that after years of terized the campaigns undertaken false starts—under a series of devel- by people like Mr.Icahn as “a form opers—Harlem’s tallest tower will of extortion” because they “create rise on the site. short-term increases in the mar- “I wouldn’t be here if they didn’t ket price of their stock at the ex- plan to break ground,” said pense of long-term value.” William, who declined to give his Now the longtime adver- last name, as he eyed drawings saries are fighting in New York for the transformers and other state and federal courthouses in electrical infrastructure that lower Manhattan. Lawyers Con Ed aims to install under the sparred at a hearing last week. sidewalk to power the planned The ostensible purpose was to 352-foot-tall residential tower ACTIVIST ICON: pick the battlefield in their LEGAL EAGLE: The set to open in 2017. Carl Icahn isn’t long-running war, but it also firm of Martin Lipton The prep work for the tower is happy about having is being dragged into to pay millions in served to highlight Mr. court for allegedly the latest evidence that the long- fees after acquiring Icahn’s thirst for making his giving bad advice. talked-about transformation of CVR Energy. enemies suffer. East 125th Street, which has The dispute involves a lagged the revival seen along West company controlled by Mr. 125th Street in recent years, is final- bloomberg news Icahn called CVR Energy, ly gaining real momentum. which filed a legal malprac- Just across the street to the north, tice suit in Manhattan feder- the reconstruction of the landmark See ICAHN on Page 40 See EAST HARLEM on Page 13 Mayor’s fears over pay-phone STATS AND THE CITY by Nicholas Wells PRIMPING PARKS: Mayor Bill de Blasio last week announced $130 million in capital funding for 35 parks in the city’s poorest neighborhoods. More than 200 ‘beacons’ don’t fly for retailers parks need rehab, said Parks Commissioner Mitchell Silver. AMOUNT spent by the city to improve and during the 2013 holiday shopping need to turn on their phone’s Blue- $5.7Bbuild new parks during the past 20 years Major chains have season, will use them again this year tooth function, have an app that is 14%PORTION of in its New York City stores.Lord & built to communicate with beacons PORTION of New Yorkers living within a already rolled out New York City quarter-mile of a park Taylor has tested beacons in its and agree to receive notifications that is 76.4% the ad technology, stores, as has Walgreens, which based on their location. parkland, MINIMUM with more to follow rolled out Apple iBeacon technolo- “Beacons aren’t tracking you; about 29,000 you track beacons,” said Colin $43.7MNEEDED to repair acres the city’s seawalls from fiscal 2014 to O’Donnell, COO of technology fiscal 2017. Only 20% is committed BY THORNTON MCENERY ‘They aren’t and design consultancy Control tracking you; Group. “They are not active pieces 2013 MEDIAN Mayor Bill de Blasio’s decision last of technology; the apps you’ve $76.4K SALARY for the city’s week to remove “beacons” from 500 downloaded decide which beacons 387 park supervisors pay phones across town may have you track are worth using or not.” tamped down concerns in the media Mr. O’Donnell describes bea- that the technology invades privacy, them’ cons as being similar to GPS satel- but it also ignored a growing reality: lites—just smaller, more energy- The devices, which can be used to efficient and brought down to street send tailored advertisements to the level. Much in the same way satel- phones of passersby, are already ac- lites use cellular connections to Sources: NYC Department YEAR Battery Park was created— tive in some of the city’s busiest re- gy in several Duane Reade shops track the movement of devices,bea- of Parks and Recreation, Center for an Urban Future, 1686 the third-oldest park in the tail corridors. this spring. And small retailers may cons are also capable of identifying NYC Mayor’s Management nation. Seven city parks, including Union Report, SeeThroughNY, the The Apple store in Grand Cen- be right behind them. devices using something called Trust for Public Land Square, are among the nation’s 25 oldest tral Terminal is equipped with at Despite being characterized as Bluetooth Low Energy technology. newscom least two Apple iBeacons. Macy’s, invasive, beacons cannot simply en- That BLE signal is less taxing on the ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY which experimented with beacons gage with any random device. Users See BEACONS on Page 40

October 13, 2014 | Crain’s New York Business | 3 IN THE We congratulate our client MARKETS by Aaron Elstein

on the grand opening of the

Mirbeau Inn & Spa at the Pinehills IN THE FULL BLOOM OF YOUTH: Sandy Weill (left) and Jamie Dimon a new addition to the Mirbeau hospitality family at a conference in 1983. corbis Citi sheds the last of its failed union Want more info on our donedeals? Scan the QR Code with your smart phone. he news back on April 6, 1998, that Sandy Weill’s Travelers Group would merge with John Reed’s TCiticorp to create Citigroup, was treated like a royal wedding. “The financial-services landscape changed overnight, literally,” declared the next day’s Wall Street Journal in an article pondering the new global financial supermarket’s awesome potential. Time hasn’t been so kind to Citi, of course.The bank long ago disavowed its goal of being a financial everything-to- everybody and, after its near-death experience six years ago, began calling the healthier parts of its business “Citicorp” again to reconnect with a more prosperous past. And last week, the bank began the U.S. It’s profitable, generating shedding the last of its legacy with $287 million in net income in the Mr. Weill when it announced it first half of this year on $1.1 billion would spin off OneMain Financial. in revenue. While that’s only 7% of OneMain has operated under a Citi’s first-half earnings of $4.1 bil- variety of names over the years, but lion, OneMain’s healthy profit mar- once upon a time,it was a subprime gin reflects how lucrative subprime lender known as Commercial Credit lending can be when borrowers have Co. Commercial Credit was ac- jobs and can afford to repay loans. quired by Mr. Weill back in 1986. Historically, states regulated Along with a 30-year-old chief fi- subprime lenders. Now the federal nancial officer named Jamie Dimon, Consumer Financial Protection Bureau he turned the company into a suc- is scrutinizing the business. cessful vehicle that acquired com- One potential trouble spot is panies such as Primerica, Smith customer complaints. For years, Barney and Travelers Group, and companies like OneMain have re- culminated with Citicorp. quired consumers to settle disputes Citigroup says OneMain doesn’t through arbitrators, who keep the fit its vision of catering to higher- matters private. But OneMain says end clients. OneMain mostly serves the CFPB may limit mandatory ar- the financially stressed, with cus- bitration, which could mean allow- tomers bringing an average credit ing borrowers to sue in court and score of 630 and income of $45,000. give any alleged wrongdoing by With $10 billion in assets, One- lenders a public airing. Main is the largest part of Citi In discussing the possible Holdings, the bank’s collection of change, OneMain drily observes in flotsam and jetsam since the finan- its prospectus that “our litigation cial crisis. It has more than 5,000 exposure could increase.” It sure employees and 1,141 branches in could. Ⅲ

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Exhibitors SMALL BUSINESS Classes offer new take on tech Families line up for them to what is important to them.” million this year and 20% growth them and to build along those lines.” RoboFun, winner of Crain’s Per- next year. Meanwhile, she expects Brooklyn Robot Foundry in fast-growing programs fect Pitch Competition in 2012, is $140,000 in grant funding in 2015, March opened a second location, in one of more than a dozen tech- plus new revenue from licensing her TriBeCa, and aims to launch multi- in areas from robotics focused educational businesses in curriculum. That will help her ex- ple branches across the country.The New York City that are part of the pand her team of six full-time and profitable firm predicts $600,000 in to video-game design quickly expanding “maker move- 20 part-time employees by 55%. revenue in 2014 and estimates 20% ment,” a global community of inven- “Businesses like RoboFun are growth in 2015.Summer camp gen- BY DIANE HESS tive types devoted to do-it-yourself successful because they provide erates three-quarters of its revenue. projects that embrace technology. young people an opportunity to ex- oboFun Chief Execu- The number of maker-related educa- plore science, technology and engi- Going national tive Laura Allen has tional programs has exploded in part neering by undertaking projects that Not far away, in Cobble Hill, buck ennis built a fast-growing because parents increasingly recog- have meaning to them,” said Mar- Brooklyn, Mike Fischthal, a former MASTERMIND: Former painter and computer firm that teaches chil- nize that American children lag their garet Honey, chief executive of the designer at Nickelodeon, is chief ex- teacher Laura Allen created RoboFun to dren about technology international peers in science, tech- New York Hall of Science in Flush- ecutive of the year-old Pixel Acade- educate children about technology. Rvia hands-on activities such as de- nology, engineering and mathemat- ing, Queens, which hosts an annual my, which focuses on computer pro- signing a robot that can hit a golf ball. ics—the so-called STEM subjects. Maker Faire and recently added a gramming, video-game design and Youngsters flock to the 3,000- $4 million Design Lab. 3-D printing. The profitable busi- He spun off an LLC,called the Mak- square-foot RoboFun studio at West Maker Faires and magic wands Brooklyn Robot Foundry,a three- ness charges a monthly membership ery, which in two years has built 10 102nd Street and Broadway to build “Research suggests STEM edu- year-old business in Park Slope, fee of $25 per child, plus $35 a visit. successful pop-up spaces devoted to robotic bald eagles with movable cation develops critical-thinking teaches students to understand the Mr. Fischthal, who expects revenue tech learning. He plans to soon open wings and Rube Goldberg devices skills and science literacy, which engineering aspect of design. Young- to double to $1 million next year, a permanent location in Brooklyn. with multiple moving parts, and take drives innovation and economic ex- sters learn to power a light-emitting plans an Upper West Side outpost. “We view technology as the classes in Lego robotics, video-game pansion,” said Ari Ginsberg, a pro- diode with a battery pack and wires, “We have seen a huge demand blending of atoms and bits, and we design and stop-motion animation. fessor of entrepreneurship at New and then use their imaginations to from people all over the country to encourage students to test their RoboFun also offers its workshops at York University. “The business add decorative materials. open additional locations,” he said. ideas,” said Hsing Wei, a founder of 70 city public and private schools. world has signaled its need to hire “The children could turn their More competition is coming. Jon the Makery.That’s a valuable skill in “Families in Latin America, Eng- people with substantial STEM ex- LEDs into a magic wand or the Santiago, an MIT graduate, co- any STEM career. Ⅲ land and Africa have contacted me pertise, and parents want to make trunk of an elephant that lights up,” founded HTINK, a cooperatively about opening branches overseas,” sure those opportunities are avail- said founder and CEO Jenny Young, owned business that holds classes in To sign up for Crain’s said Ms.Allen.“It’s great to be able to able to their children.” a mechanical engineer.“Our mission digital fabrication, electronics and SMALL BUSINESS newsletter, go to grow a business in a way that allows Ms. Allen projects revenue for is to allow 8-year-old children to computer programming at museums, www.crainsnewyork.com/smallbiz. me to support children and connect her 16-year-old firm will reach $1.3 take whatever it is that interests libraries and schools across the city.

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6 | Crain’s New York Business | October 13, 2014 THE reproductive-rights organizations. New York’s 2011 ethics law re- INSIDER quires issue-oriented nonprofits that by Chris Bragg spend more than $50,000 a year on lobbying to disclose sources of funds of more than $5,000. After the Supreme Court’s Citizens United Group is visible, but not its donors decision allowing unlimited expenditures by independent groups, the hen the state Legislature revamped New York’s law was intended to make public the lobbying laws in 2011, the reforms were meant to names of big donors seeking to influence state government. shine a brighter light on mega-donors seeking to W ap images But the bulk of Families for Ex- influence the government. Yet this year’s biggest lobbying A RALLY this month organized by Families for Excellent Schools called for education reform. cellent Schools’ spending is not by spender—a pro-charter-school group that reported almost its political arm but rather its $6 million in New York state lobbying expenditures through 501(c)(3)—which does not have to focused 501(c)(4).The group’s 2012 ties, which share an office suite. It’s disclose donors under state law.Au- August—hasn’t had to reveal a single benefactor. tax returns reflect a heavy overlap a common arrangement for interest thors of the law might have assumed Mayor Bill de Blasio, the leading adversary of Manhattan- between the staffs of the two enti- groups, such as environmental or See GROUP on Page 40

based nonprofit Families for Excellent Schools, recently called for the group to release its donor list so “the public can judge what interests are at play.” The group’s spending this spring helped foil the mayor’s plans in a high-profile fight over charter schools’ funding and sharing space with traditional public schools. Lobbying records, however, MANHATTAN show how Families for Excellent Schools was able to shield its donors’ names. Even its critics acknowledge the group has found a way around THE MATTRESS IN WHICH the 2011 law. “These guys have invented the THE REST OF THE WORLD ‘hedge-fund loophole’ in the dark- money world of [Gov.] Andrew STUFFS THEIR MONEY Cuomo’s Albany,”charged Billy Easton, executive director of the Alliance for Quality Education, a nonprofit backed by the statewide teachers’ union, which has been warring with charter-school proponents and the governor. Mr. Easton’s comment referred to hedge-fund executives who have donated to the governor’s campaign and to charter-school causes. A Cuomo official once griped that Mr. Easton’s group does not disclose its donors, either, but it does now, per the 2011 law. David Grandeau, an attorney for Families for Excellent Schools,said, “FES has correctly disclosed its spending in New York state, and we are confident that our activity is within the limitations allowable.” Despite the group’s extensive lobbying as defined by state law,and Internal Revenue Service restrictions on how much money tax- exempt organizations can spend on lobbying, donations to it have been potentially tax-deductible, according to Mr. Grandeau, who was once New York’s top lobbying regulator. Founded several years ago by business executives including four Wall Street players, Families for Excellent Schools has two compo- nents: an apolitical 501(c)(3) tax- exempt nonprofit and a politics- FOR INFORMATION ON HOW LEE & ASSOCIATES CAN SATISFY QUOTE OF THE YOUR REAL ESTATE NEEDS WEEK: ‘I would PLEASE CONTACT: say I’m very JAMES R. WACHT, PRESIDENT likable. They 212.776.1202 don’t know me’ [email protected] —Gov. Andrew Cuomo, when LEEASSOCIATESNYC.COM asked by The New York Times about pundits who say he has a likability problem

October 13, 2014 | Crain’s New York Business | 7 2014 Hall of Fame

Join Crain’s as we celebrate this year’s inductees representing the city’s business community at its best.

monday, november 10, 2014 cipriani 42nd street 110 east 42nd street

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Lifetime Achievement Michael Bloomberg Chief Executive Officer, Bloomberg L.P.

Kenneth Chenault Karen Brooks Hopkins Henry Kravis Terry Lundgren Chairman & CEO President Co-Chairman & Co-Chief Executive Officer Chairman & CEO American Express Company Brooklyn Academy of Music Kohlberg Kravis Roberts & Co. Macy’s Inc.

Danny Meyer Dick Parsons Steve Ross Chief Executive Officer Senior Advisor Chairman and Founder Union Square Hospitality Group Providence Equity Partners Related Companies

Jonathan Tisch Diane von Furstenberg Chairman Founder & Co-Chairman Loews Hotels Diane von Furstenberg BUSINESS 61.7% Portion of NY-area jobs created by small businesses in ’12, up from 54.8% in ’02 PEOPLE Source: Crain’s analysis of U.S. Census Bureau data

EXECUTIVE MOVES

Ad Council: Lisa Sherman, 56, joined the nonprofit as president and chief executive. She was previously executive vice president and general manager of LogoTV. Mercury Media: Andrew McLean,44, joined the performance marketing agency as chief executive. He was previously managing partner at Zonza. Asphalt Green: Jeffrey H. Ward,58, joined the nonprofit as chief program officer. He was previously a principal at Casco Bay Associates. Baker & McKenzie: Peter May,53, joined the law firm as global chief talent officer. He was previously chief human-resources officer at Deloitte Touche Tohmatsu Ltd. Local Initiatives Support Corp.: Sam Marks, 42, joined the national nonprofit as executive director of its New York City program. He was previously vice president of Deutsche Bank Americas Foundation and the bank’s global social-finance group. Research Alliance for New York City Schools: Saskia Levy LOOKING AT THE Thompson,38, BIG PICTURE: Film joined the public- maven Alan Sklar school research cen- relocated his ter as deputy direc- business from a tor. She was storefront to a fifth- previously special floor office to save adviser to the chancellor at the New on rent. York City Department of Education. People.com: Will Lee, 41, will join the buck ennis Time Inc. online title as editor, effective Oct. 20. He was previously vice GOTHAM GIGS president of digital content and programming at The Hollywood Reporter. American Express: Neal Sample,40, was promoted to president of enterprise growth. He was previously chief information officer and chief marketing technologist for enterprise His Hollywood ending growth. Makeable: Brent Pruner, 46, joined the business, product and brand innovation company as experience direc- Unorthodox move helps Alan’s Alley Video survive tor. He was previously experience director at Pruner Creative, which he Alan Sklar avoided the fate of most movie- commercial to Kohler. ¶ “I came up with about founded. ‘I didn’t Emily Khalil, 35, joined as project rental business owners when he moved his shop 40 movies, she created an account, and away we management director. She was previ- realize this summer to, of all places, a cramped space on went,” he said. ¶ More recently, however, Mr. ously director of project management at the Wonderfactory. the fifth floor of a Chelsea office building. ¶ Sklar has supported the business with credit- BankMobile: Dawn Melesko, 34, joined how much “I’m not totally convinced that this will work,” card advances, waiting for the holiday push to the division of Customers Bank as director of social media. She was pre- people said the founder of Alan’s Alley Video, which catch up on rent payments. ¶ He broke his old viously vice president of social media had occupied a nearby storefront for 26 years. lease when his landlord allowed him to leave at Webster Bank. care’ “But I needed someplace to go.” ¶ He had without penalty. After selling some of his best First Nationwide Title Agency: Dawn similar reservations when he signed his first inventory in a going-out-of-business sale, he Pereyo, 46, joined lease in Chelsea in 1988—“I went catatonic”— found that he could afford a nearby location. ¶ the boutique agency as director of title but despite shifting consumer habits over the Mr. Sklar expects that his corporate accounts operations. She was years, he kept his rental business afloat with a will cover rent—about $3,000 a month, previously director of agency opera- more lucrative corporate business. Among his compared with $12,500 previously—but he still tions and director of clients are advertising agencies like Ogilvy & hopes longtime customers visit him in the office client services at Valley Stream. Mather and McCann-Erickson, and such building. Their outpouring of support—and Andrew Ruppert, 31, joined as senior title officer. He was previously television programs as the Today show and The tears—may be a positive sign. ¶ “I didn’t realize national title officer at Sutton Land Daily Show With Jon Stewart. His first corporate how much people care,” he said. “I’m Title Agency. CBRE Group Inc.: Charles Maggio,52, customer requested a list of movies with overwhelmed.” joined the commercial real estate bathroom scenes so she could pitch a —ken christensen See EXECUTIVE MOVES on Page 12

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Continued from Page 10 DIGITAL MEDIA EXEC EYES INTERNATIONAL MARKETS services and investment firm as manag- DIGITAL MEDIA CONSULTANCY Omnigon’s new chief commercial officer, David Nugent, 50, has his sights set on global ing director in the health care group. expansion. This year, the company opened an office in London and plans to debut in Los Angeles and another still- He was previously managing director at undisclosed city. The Manhattan-based firm also has offices in Toronto and Kiev, Ukraine. Jones Lang LaSalle. Resources Global Professionals: Kenneth Mr. Nugent, a founding partner at the six-year-old company, hopes to expand its roster of entertainment-industry Foley, 51, was promoted to managing clients and its sports customers, which include NASCAR, Fox Sports, the NFL and Britain’s Manchester City football director at the professional services club. It has averaged 50% year-over-year growth in revenue since 2008. firm. He was previously regional direc- “When we are doing our best, we are an extension of the company we’re partnering with,” Mr. Nugent tor of recruiting. said. Previously senior vice president of business development, Mr. Nugent will shift his focus from BBDO: Paul Roebuck, tactical sales to strategic growth in the newly created position. 40, joined the advertising-agency “[David] embodies how we want Omnigon to be perceived,” said Chief Executive Igor Ulis. network as executive “We’re not looking to be a vendor but a true partner. He is building an organization that embodies vice president and that.” —NAZISH DHOLAKIA worldwide senior business director, a newly created position. He was previously chief executive at Saatchi & Saatchi Singapore and Malaysia. Whistle Sports Network: Deirdre Lester, CRAIN’SCRAIN’S PRESENTSPRESENTS 39, joined the sports entertainment network as executive vice president. She was previously vice president at MLB THETHE Advanced Media. Donato Media: Steven Rice, 41, was promoted to executive vice president of FUTUREFUTUREOFOF marketing and digital engagement at the communications firm. He was previously senior vice president. Magnet Media: Danielle Dardashti,44, NEWNEW YORKYORK CITYCITY joined the production company and interactive marketing services firm as senior vice president of business devel- INNOVATIONINNOVATION CENTRALCENTRAL opment. She was previously senior vice president of sales and marketing at IKA Collective. NYC & Company: Makiko Matsuda Healy, 44, was promoted to senior vice president of global tourism development at the marketing, tourism and partnership organization for New York City. She was previously vice president of tourism New York City’s prospects for signifi cant and sustained growth development. Thursday, November 20, 2014 Lutheran HealthCare: Andrew Rein,50, are increasingly tied to its status as an epicenter of innovation joined the Brooklyn health care net- that attracts the world’s most creative entrepreneurial talent and Sheraton New York Times Square work as senior vice president of strategy encourages their ideas for new products and services to fl ourish. and system transformation. He was pre- 8:00 a.m. – 8:30 a.m. Registration viously associate director for policy at and Networking Breakfast the Centers for Disease Control and Better Schools, Better Employees: A Conversation with Prevention. NYC Schools Chancellor Carmen Fariña, New York City 8:30 a.m. – 1:30 p.m. Program Brown Harris Stevens Residential Department of Education Management: Michael Donuk, 47, joined the luxury residential real estate firm as MODERATED BY: EARLY BIRD PRICING: vice president and managing director. Kathryn Wylde, President and CEO, Partnership for New York City He was previously portfolio director at $250 individual ticket(s) Rose Associates. Room for Improvement: Top Employers Share Their Best Ideas $2,500 table(s) of 10 Empire State Realty Trust: Keith Cody, 40, joined as vice president of leasing. on Schools and the City’s Workforce $4,500 table of 10 + full page He was previously senior vice president Jeffrey H. Barker, NYC Market President, Bank of America event journal ad at CBRE Group Inc. Lauren Muss, 47, Michael Dowling, President & CEO, North Shore-LIJ Health System You must be pre-registered to attend this event. joined as a licensed No refunds permitted. associate real estate BREAKOUT SESSIONS broker. She was previously senior Innovating NY’s Biggest Industries: Hospitality and Tourism vice president at For more event information: Daniel L. Doctoroff, President & CEO, Bloomberg L.P. Corcoran. Jordan Nowlin DLA Piper: Savaria Drew Nieporent, Owner, Myriad Restaurant Group Phone: 212-210-0739 Harris, 33, joined the Jonathan Tisch, Chairman, Loews Corporation law firm as a partner. She was previous- Email: [email protected] ly a partner at Kirkland & Ellis. Katten Muchin Rosenman: David Innovating NY’s Biggest Industries: The New Manufacturing Sector For sponsorship information: Kravitz, 34, was promoted to partner at Hal Rosenbluth, President/CEO, Kaufman Astoria Studios the law firm. He was previously an Joanna Harp associate. Phone: 212-210-0278 Christine Murphy, 37, was promoted Innovating NY’s Biggest Industries: Higher Education Email: [email protected] to partner. She was previously an Jamshed Bharucha, Ph.D., President, Cooper Union for associate. Jonathan Weiner, 34, was promoted to Advancement of Science and Art partner. He was previously an associate. Chancellor James B. Milliken, The City University of New York GQ: Lindy West, 32, joined the Condé Register Today >> Nast men’s magazine as a culture writer for GQ.com. She was previously a staff Additional panelists to be confi rmed. crainsnewyork.com/events-futurenyc2014 writer at Jezebel.com. —nazish dholakia EXECUTIVE PROMOTIONS PLATINUM SPONSORS: CITY SPONSOR: SUPPORTING SPONSOR: The fastest way to get an announcement into Crain’s is to submit online. Fill out the form at www.crainsnewyork.com/section/ executive_moves. The Executive Moves column is also available online.

12 | Crain’s New York Business | October 13, 2014 IN THE BOROUGHS MANHATTAN

Polsinelli, a broker working to ensure that balance and with Eastern Consoli- make sure we don’t give up too much East Harlem on rise dated who is market- for the sake of progress.” ing the property for Continued from Page 3 will cater to East Harlem’s growing sale,said that its vacant Cultural preservation Corn Exchange Building hit its own popularity as a place to live, the Corn office floors have Her bank has been a part of sever- milestone two weeks ago. It came Exchange is betting that more peo- drawn interest as a lo- al recent deals done to help preserve when work crews topped out the ple will want to work there as well. cation for a school or the area’s culture, including financing seven-story building, which had The latter building will include about preschool because it’s a the renovation of the Schomburg stood vacant for decades and had 25,000 square feet of office space,ac- great location for par- Center for Research in Black Cul- deteriorated to little more than a cording to Adrian Berger, president ents who want to drop ture, which has a unique collection two-story shell. of Corner Commercial Real Estate, off their children on that features work from luminaries of In another hopeful sign,in July the which is leasing the space for the their commute from black history including Martin city selected WXY Architecture + building’s developer, Artimus Con- upper Manhattan or Luther King Jr. She said her bank Urban Design to draw up plans to re- struction.The brokerage firm is leas- the suburbs north of would like to be a part of the financ- make the streetscape at the juncture ing the commercial space along with the city. ing to convert a firehouse between of East 125th Street and Park Av- 8,000 square feet of store space on the The money now Park and Lexington avenues on East enue, and along Park Avenue one ground and second floors. beginning to course 125th Street into a Caribbean cultur- block on either side of that street. Mr. Berger said he had already into East Harlem, and al center. That work, which will create public received queries from nonprofit and plans for far more,have Matthew Washington, the chair space and beautify the street, is ex- education tenants as well as tech some residents worried of the area’s Community Board 11 dan gieger dan pected to be finished by the end of outfits drawn by the area’s low—by GRANULAR GAIN: After decades of decay, the landmarked that in the process of and an executive at the Durst Orga- next year. Manhattan standards—office rents. Corn Exchange on East 125th Street is finally being rebuilt. replacing some long- nization, said he is asking the city to “For years,it was like having a big Asking rents run in the $30s per time eyesores with encourage light-manufacturing fa- kid and a small kid on either end of square foot,and there are good tran- gleaming new build- cilities and other commercial uses a seesaw—all the development and sit connections, including the 4, 5 story, block-long Pathmark on East ings the neighborhood will lose some along Park Avenue on either side of progress was on West 125th Street, and 6 subway stop a block east on 125th Street and Lexington Avenue of its distinctive culture, as well as its the elevated Metro-North tracks in everything was weighted on that Lexington Avenue. for $39 million,is another example of affordability for existing residents. East Harlem.Those kinds of devel- side,”said Blondel Pinnock,a senior those placing big bets on an econom- “The biggest challenge is making opments could bring well-paying vice president at Harlem-based Commuter heaven ic revival of the thoroughfare and its sure the neighborhood keeps its cul- jobs. In a positive sign for business- Carver Federal Savings Bank, who “There are a lot of people com- East Harlem surroundings. tural characteristics and maintains es already in the area, Mr.Washing- chairs the 125th Street Business muting from Westchester, Con- That kind of interest has inspired opportunities for the folks who have ton pointed to the creation of the Improvement District. “Now the necticut and upstate on Metro- the Kessner family to put the 36,000- weathered the storm here, [so they East Harlem Community Alliance, East Side is really catching up.” North who would be very happy to square-foot commercial building it can] stick around and enjoy all the a collection of about 60 businesses The newest projects illustrate get off at 125th Street instead of go- owns across the street from the Path- positive things that have now hap- and organizations that have pledged what local boosters hope will be the ing downtown,” Mr. Berger said. mark on the market for $29 mil- pened in this neighborhood,” said to source labor, as well as goods and dual nature of East 125th Street’s re- Developer Gary Barnett, who lion—more than seven times what Ms. Pinnock. “But I think that the services, from each other as much as vival. While Mr. Eichner’s project earlier this year purchased the one- they paid for it a decade ago.Adelaide community groups here have been they can. Ⅲ

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October 13, 2014 | Crain’s New York Business | 13 OPINION CRAIN’S NEW YORK BUSINESS

Think outside the sandbox Rance Crain editor in chief publisher, vp Jill R. Kaplan ayor Bill de Blasio announced last City Council members are reluctant to fund parks projects EDITORIAL editor Glenn Coleman week that he would spend $130 because they take longer and cost more than they should. managing editor Jeremy Smerd million to rebuild 35 small parks Mitchell Silver, the new parks commissioner, is about to deputy managing editors Valerie Block, Erik Ipsen and playgrounds and improve 55 unveil a plan to standardize and streamline this process.The assistant managing editors Barbara Benson, department will do advance site inspections and coordinate Erik Engquist others in areas with high poverty senior news producer Amanda Fung and dense, growing populations. with other agencies to avoid surprises after projects are contributing editor Elaine Pofeldt columnists Greg David, Steve Hindy, Alair Townsend These were chosen from a large funded, and will condense the months-long scoping period senior reporters Theresa Agovino, and design review.These are promising reforms. Aaron Elstein, Lisa Fickenscher, Matthew Flamm, group of needy candidates: 215 sites that have received Daniel Geiger, Adrianne Pasquarelli minimal funding in the past 20 years. In unveiling his program, Mr. de Blasio said his reporters Joe Anuta, Chris Bragg, M Andrew J. Hawkins, Irina Ivanova, The new program—funded by $50 million from Mr. de predecessors ignored playgrounds in poor areas.That was Jonathan LaMantia, Thornton McEnery Blasio and $80 million budgeted by the Bloomberg needlessly divisive and probably inaccurate. On the positive reporter/videographer Ken M. Christensen news producer Emily Laermer administration—is certainly welcome. But to put it in side, he is building a web reporter/producer Nazish Dholakia perspective, the Parks Department said the 215 deprived community-support art director Steven Krupinski Pleading for deputy art director Carolyn McClain parks need a total of $1 billion. Many more of the agency’s component for the staff photographer Buck Ennis copy desk chief Steve Noveck 1,000 playgrounds, 800 athletic fields, 600 tennis courts, 66 public funds newly funded parks and copy editor Thaddeus Rutkowski swimming pools, 48 recreation centers, 17 nature centers, 13 asking established data editor Suzanne Panara won’t be enough researcher Nicholas Wells golf courses and 14 miles of beaches could use work, too. conservancies to conferences and events editor These facilities, despite their shortcomings, are beloved by to save parks volunteer their Jessica Kramer ADVERTISING many New Yorkers. Not so the agency that runs them, which expertise rather than advertising director Joanna Harp struggles to staff and maintain its 29,000 acres and has a confiscating 20% of sales manager Irene Bar-Am senior account managers reputation for dreadful project management. their revenue, as he’d Jill Bottomley Kunkes, Courtney McCombs espoused previously. senior account executive Rob Pierce To be fair, the Parks Department has seen its funding account executive Lauren Black dwindle since the days when recreation coordinators were The Parks Department, meanwhile, is beginning to sales coordinator LeAnn Richardson explore alternative revenue schemes—including public- credit Todd J. Masura (313-446-6097) fixtures at its playgrounds and fields. In the 1960s, parks got CUSTOM CONTENT, EVENTS AND PRODUCTION a robust 1.5% of the city budget. In the 1980s, it was half private partnerships—that have helped other cities’ parks. director of custom content Trish Henry that.This year, the department’s $413 million in operating Some outside-the-sandbox thinking is more likely to director of audience & content partnership development Michael O’Connor funds is less than 0.6% of the total city budget. produce results than begging City Hall for funding.The director of conferences & events Courtney Williams But the agency must do better with what it gets. Some 1960s aren’t coming back anytime soon. events coordinator Adrienne Yee events coordinator & scheduler Alexis Sinclair reprint account executive Alicia Samuel production and pre-press director CRAIN’S ONLINE POLL COMMENTS Simone Pryce ONLINE AND INTERACTIVE SERVICES general manager Rosemary Maggiore TO SUBSCRIBE: We’re walkin’ here For print and digital subscriptions or customer service, e-mail [email protected] paid for by all transit riders but or call 877-824-9379 (in the U.S. and Canada) or VICIOUS CYCLE TWO VIEWS ON GONDOLAS 313-446-0450 (all other locations). $3.00 a copy for intended for the convenience the print edition; or $99.95 one year, $179.95 two Glenn Coleman’s general It’s great to see some new mass- of Manhattanites while pre- years, for print subscriptions with digital access. theme that the city must work transit ideas, especially ones ventive maintenance of rotting www.crainsnewyork.com/subscribe ap images to prevent drivers and that connect underserved areas structures outside Manhattan TO ADVERTISE: SHOULD GOV. ANDREW bicyclists from killing pedestri- of the outer boroughs (“The continues to be neglected. Contact Joanna Harp at [email protected] CUOMO DEBATE ans is correct (Editor’s Note, sky’s the limit for commuters,” —miriam michel or call 212-210-0278. Sept. 29). But skyways are not Sept. 22).The Brooklyn Navy Jackson Heights, Queens www.crainsnewyork.com/advertise ROB ASTORINO the solution. Pedestrians want Yard has been growing for FOR INFORMATION ON OUR EVENTS: HEAD-TO-HEAD ON TV? to walk on the sidewalks, years, with some of the few Contact Courtney Williams at RENT-REG REALITY [email protected] or 212-210-0257. where the action, storefronts, good manufacturing jobs in the www.crainsnewyork.com/events Yes. The voters deserve to observe the two building doors and subway city, but is served only by bus Saying that Democrats men in order to make a side-by-side entrances are. lines.The towers being built support “pro-tenant” TO CONTACT THE NEWSROOM: comparison. 685 Third Ave., New York, NY 10017-4024 One partial solution: Every along the East River in Brook- regulations is only partly true editorial phone: 212-210-0277 No. A debate is not a requirement. If Mr. cyclist 18 and older should be lyn and Queens are barely (“REBNY jumps into Senate fax 212-210-0799 Astorino wants one, he’ll have to run a better registered, and every bicycle served by mass transit at all. battle,” CrainsNew York.com). Entire contents ©copyright 2014 Crain Communications Inc. should have a license plate. If this gondola system can There are 2.5 million New All rights reserved. ®CityBusiness is a registered trademark campaign. of MCP Inc., used under license agreement. That would facilitate the en- really be built, it would be a York City residents in rent- Date of poll: Oct. 7 forcement of traffic laws. fraction of the cost of subways, stabilized housing, yet there CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS 471 votes As for drivers of four- and if it’s built privately or as are 8 million total residents. So chairman Keith E. Crain president Rance Crain wheeled vehicles: In accidents part of a public-private part- to be clear, the Democrats seek treasurer Mary Kay Crain involving a pedestrian who is nership, even better. Separate- laws that favor rent-stabilized Cindi Crain 5% No in the crosswalk and obeying ly, the MTA should investigate tenants, not all tenants. More executive vp, operations William Morrow the traffic signal, the driver reopening the mothballed than 90% of economists agree executive vp, director of strategic shall be assumed criminally Navy Yard subway station. It that these rent-stabilization operations Chris Crain executive vp, director of corporate negligent and charged until seems like a no-brainer. laws hurt 5.5 million residents. operations K.C. Crain 95% proven otherwise. The pedes- —mark london The situation isn’t that Re- senior vp, group publisher David Klein Yes trian following the rules shall Forest Hills, Queens publicans love landlords and vp/production, manufacturing David Kamis chief financial officer Thomas Stevens be presumed innocent. Democrats love tenants. chief information officer Anthony DiPonio —suzanne wertz Another multibillion-dollar, —douglas peterson Manhattan pie-in-the-sky MTA project Harlem founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

14 | Crain’s New York Business | October 13, 2014 STEVE HINDY ty,”said the four-year player.“There are many elements of football cul- Football brutality: ture that I find destructive and de- bilitating, not only physically but also psychologically.” When is it enough? I played football my freshman year in high school in southeastern Ohio.Only six freshmen tried out for hree high-school football players have died this the team,so we were put with the var- year playing the game that—let’s face it—has sity. We were little more than block- ing and tackling dummies for the up- probably eclipsed baseball as the national pastime. perclassmen. The coach seemed to The NFL is sports’ most lucrative franchise, and take a sadistic delight in our pain. I colleges and universities reap millions from their quit and joined the golf team. football teams’ ticket sales and media rights. I follow the New York teams and T enjoy watching football on TV. It is But something has gone wrong with the game.The NFL and clear that something must be done the NCAA both face lawsuits from former players claiming to prevent the serious injuries and deaths that we read about too often. head injuries.The family of a Mont- crease in traumatic injuries and Given the value of the game to clair High School student who died deaths.“The players are very big and the team owners and the NFL, and in 2008 got a $2.8 million settle- very fast,and they believe the equip- to colleges and universities, I don’t ment last year from the Montclair ment will protect them from serious really see how it can be dialed back Board of Education. injury. In the old days, when they voluntarily. It seems to me that The deaths may be the tip of the used those leather helmets, it was change will only come from liability iceberg of football-related problems. more like a rugby match. Today, I lawsuits. That means the toll of in- Many of my friends at Cornell were cringe when I watch the hits,partic- jury and death will continue to rise. on the football team in the late 1960s ularly on kickoffs and punts.” The four-year player from Cor- and early ’70s.One of them blew out Another friend played all four nell, now recovering from his latest his knee during freshman year and years at Cornell. He has had 17 or- knee replacement, said that, in ret- PROMOTE. walked on crutches for weeks after thopedic surgeries. The Ivy League rospect, “I wish I had played on the Why not? surgery.This December, he will un- is not the NFL or the Big Ten or the golf team, or maybe the beach vol- Let the Custom Reprint Department help you promote this great press. dergo knee-replacement surgery. Southeastern Conference, but both leyball team, or the dart team.” “It catches up with you later in friends live with serious disabilities. Contact sports bring benefits to Fast 50 Logo License life,”he said,adding that new equip- And both are dads who discour- players, fans, schools and pro teams, Showcase your recognition with a logo license in email ment and the intense conditioning aged their sons from playing football. but I hope the days of players who “get signatures, website hosting, social media platforms and of players that began in his college “I think the entire culture of their bell rung” being told to “shake it integrated marketing campaigns. years have contributed to the in- football is detrimental to our socie- off and get back in there” are ending. Additional Products: Hard Copy Reprints • Eprints • Plaques/Frames For more information contact Alicia Samuel, Reprint Account Executive [email protected] • tel 212.210.0750 BONUS BONANZA Everyone into Wall Street’s key data for 2013 Profits -30% the bonus pool Bonuses +15% Avg. compensation -1%

Source: New York state comptroller hen the financial crisis almost destroyed the economy,everyone from regulators to Wall tribution to state and city tax coffers Street CEOs vowed it would never happen has stabilized at about 20% and 7%, again.And one way they tried to ensure that respectively. Break Away... was to change the way bonuses are paid. What makes this interesting is No longer would millions of dollars in cash be awarded based that Wall Street profits have been W erratic, to say the least, hitting a on the previous year’s profits.Instead,most of the money would record $60 billion in 2009 and and make your business better be given in the form of restricted stock, which can’t be sold for plunging to almost nothing in 2011. Earnings fell 30% last year, and the several years. Traders and invest- comptroller says another drop is ment bankers would have an incen- likely this year. tive to make sure the risks they took If profits continue to drop, firms were reasonable and wouldn’t bring will be forced to cut those bonuses at down their firms (or the rest of us) some point, but even then, all that in the future. deferred comp means total compen- It isn’t clear whether stock sation—and tax payments—will re- bonuses have curtailed risk,but they main high. certainly have helped New York— The comptroller’s report empha- especially state and city budgets— sizes that Wall Street’s glass is more because they are smoothing Wall than half-full: “Although smaller Street compensation and the taxes and in transition, the securities in- collected on it. dustry remains profitable and well Last week’s annual assessment of GREG DAVID compensated … a major contributor Industries served: the securities industry from the state to state and city tax revenues … and Financial Services . Manufacturing & Distribution . Technology comptroller’s office (required read- an important component of the 1RWIRU3URÀW . Retail . Construction . Architecture & Engineering ing for anyone interested in the in- dicts another rise this year, with economy.” Real Estate . Healthcare . Transportation & Shipping dustry or the city’s economy) explains bonuses again supplemented by the I see the glass as half-empty, be- Media, Entertainment & Telecommunications how this works. Almost $27 billion deferred compensation. cause so many regulations and high- in bonuses went out last year—15% The impact of this change can be er capital requirements are still to be 488 Madison Avenue, New York, NY 10022 more than in 2012 and the third- seen in other ways. The average implemented. But even if I am right, 50 Jericho Quadrangle, Jericho, NY 11753 highest amount ever. But that figure Wall Street salary has remained un- the decline in Wall Street’s impact on 10 Esquire Road, New City, NY 10956 included deferred payments from changed for the past three years, at New York will take place over many www.grassicpas.com previous years.The comptroller pre- about $360,000. Similarly, its con- years. And that, at least, is good.

October 13, 2014 | Crain’s New York Business | 15 50

POWER BROKERS: Anthony Orso (left) and Michael Lehrman aim to dominate the commercial real estate market. buck ennis Cantor Commercial Real Estate NY’s fastest companies What it does: Originates, distributes and services commercial real estate GRABBING A SPOT on Crain’s Fast 50 list in the recent past meant and government agency loans for multifamily properties navigating a grueling, obstacle-course economy. Not so anymore. With many markets looking bright, more city firms are taking a straight path to growth and racking up giant revenue gains. This year, every firm on How it grew: Website: Since Cantor Commercial Real Estate was ccre.com our annual list of the fastest-growing privately held and publicly traded founded in 2010, it has closed $24 billion worth of Twitter: None firms had revenue growth above 150% from 2010 to 2013. The list loans, become a leading issuer of mortgage-backed Co-CEOs and ranks New York-area companies by revenue growth in that same period. co-founders: Some honorees are in industries such as real estate and construction securities and reached the upper echelons of Anthony Orso, that, after some tough postrecession years, have been making up for lost commercial real estate financing in the country. Michael Lehrman Headquarters: time. Take Cantor Commercial Real Estate. Aggressively focused on CCRE, which is capitalized through partnerships Manhattan national growth, the commercial real estate finance firm rocketed to first with Cantor Fitzgerald and CIM Group, now Three-year growth place, with an estimated 24,591% three-year increase in revenue. operates 15 offices nationwide with more than 300 rate: 24,591%* With venture capitalists flocking, the advertising technology industry is 2013 revenue: also sizzling—with 12 firms making the list. By helping marketers place ads employees, triple the number of staff it had a year ago, when it was $226 million* in carefully chosen e-newsletters, No. 2, LiveIntent, grew 20,900%. named No. 5 on Crain’s Fast 50. Profitable? Yes To make the Fast 50, firms needed four years in business and annual 1 Local employees: The company’s extensive network of—and close relationships revenue of $10 million or more in 2013. We made some exceptions 100 with—borrowers, brokers and investors in the real estate industry Total employees: (noted). For firms with very low 2010 revenue, we used two-year growth. 300 Accounting firm Anchin Block & Anchin read the financial has fueled much of its growth. Its launch just as the country was *Crain’s estimate documents submitted by the companies to verify the accuracy of emerging from the Great Recession also proved fortuitous, their revenue and, when possible, their profitability. allowing it to put together a top-tier team at a time when many of its competitors Most firms can’t travel at 95 mph forever, and some may overheat. For weren’t hiring. now, however, the city’s most aggressive CEOs are stepping on the gas. —ELAINE POFELDT “We’ve created a national footprint with boots on the ground across the country,” said co-CEO Anthony Orso, who co-founded the firm with former Credit Suisse CAN’T GET ENOUGH OF THE FAST 50? Hear more about the winners at CrainsNewYork.com/podcasts. View videos at colleague Michael Lehrman. “This strategy has paid off for us, because it has CrainsNewYork.com/video and visit CrainsNewYork.com/Fast50. allowed us to expand in markets where our competitors have little presence.” —bruce w. fraser

16 | Crain’s New York Business | October 13, 2014 Business Extra makes business sense.

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American Airlines, the Flight Symbol logo, the Tail Symbol, AAdvantage and Business Extra are marks of American Airlines, Inc. American Airlines reserves the right to change the Business Extra program without notice. For complete Business Extra program details and Terms & Conditions, please visit BusinessExtra.com. oneworld is a trademark of the oneworld Alliance, LLC. Copyright 2014 American Airlines Inc. All rights reserved. What it does: Develops therapies NeoStem using an individual’s own cells to prevent, treat or cure diseases How it grew: NeoStem’s rapid growth has Website: closely paralleled a shift in medicine over the neostem.com Twitter: past decade, in which alternative treatments @NeoStemInc 4known as cellular therapy are being developed to Principal: Dr. tackle cancer, autoimmune disorders and Robin L. Smith, cardiovascular disease. In these treatments, living chairman and CEO Headquarters: cells are typically injected into the patient to Manhattan stimulate the natural healing process. Three-year growth The firm, founded in 2006, has grown largely rate: 7,998% 50 through a series of acquisitions engineered by CEO 2013 revenue: Dr. Robin L. Smith and her team. After getting $14.7 million listed on the Nasdaq in 2013, NeoStem made a key Profitable? No ‘Nobody has acquisition, California Stem Cell, which, according Local employees: 32 the inventory to Ram Selvaraju, managing director and head of Total employees: health care equity research at Aegis Capital, allowed 156 the firm to enter the cancer vaccine space for the that LiveIntent first time and brought it an asset in the final stage of clinical testing. has’ “They didn’t have anything in Phase 3 testing before this,” he said. Such acquisitions have helped NeoStem play a greater role in the cellular therapy industry, despite stiff competition. Rivals range from smaller companies in the stem-cell space— including Athersys, Cytori Therapeutics and Mesoblast—to established pharmaceutical companies such as AstraZeneca, MongoDB Merck and Bristol-Myers Squibb. What it does: Offers “The key drivers of our an online database growth relate to the management platform generation of late-stage clinical data and the How it grew: After earning GATEKEEPER: Matt Keiser helps advertisers diversity of our his stripes as a software- penetrate email in-boxes. platforms,” said Dr. development engineer at

buck ennis Smith. 6digital-advertising powerhouse Thanks to its growth DoubleClick, Eliot Horowitz What it does: Offers email strategy, NeoStem shows joined forces in 2007 with his LiveIntent advertising services no signs of slowing down. former boss, DoubleClick “They have plenty of cash founder and CEO Dwight How it grew: LiveIntent makes it easier for Website: now to make further Merriman, to launch a new marketers and publishers to place ads in email liveintent.com acquisitions,” Mr. HEALER: Dr. Robin venture, MongoDB. Twitter handle: Smith is testing a cancer newsletters. It acts as an intermediary, with a @LiveIntent Selvaraju noted. vaccine at NeoStem. The firm, now led by

2technology platform that places promos in missives —bruce w. fraser buck ennis veteran investor Dev Ittycheria, Principals: sent by more than 600 publishers, as well as in a Matt Keiser, CEO; offers an open-source database client’s own newsletter. And the firm’s real-time ad Dave Hendricks, used by companies of all sizes exchange enables split-second decisions about the president to manage content. Offering a Headquarters: right ad to place, based on such factors as the reader’s Manhattan Tough Mudder class of data-management location and the time a newsletter is sent. The result is Three-year growth technology designed to be a way for advertisers to reach a more targeted audience rate: 20,900% What it does: Organizes obstacle-course races focused on scalable, the database caught on and for publishers to turn email newsletters into more- 2013 revenue: team-building quickly and has become one of efficient revenue generators. $21 million the most widely used in the Access to an extensive inventory of advertising Profitable? No How it grew: With 700,000 people expected Website: world. Local employees: toughmudder.com space has helped LiveIntent grow since it was founded 115 to test their mettle in its races this year, Twitter: Customers Website: in 2009. “Nobody has the inventory that LiveIntent Total employees: Tough Mudder is raising the bar for them— @toughmudder include mongodb.com has,” said customer Amy Bartle, director of media and 125 and5 for itself. “We’ve focused on innovating new Principal: Cisco, EA, Twitter: @mongodb digital marketing for La Quinta Management. obstacles,” said Ben Johnson,Tough Mudder’s Will Dean, CEO eBay, CEO: Dev Ittycheria Investors have taken note: The company has raised $32.6 million in head of communications. Headquarters: LexisNexis Headquarters: Brooklyn Manhattan three rounds of venture-capital financing. —anne field Besides dodging hazards like fire and live Three-year growth and MetLife. Three-year growth electrical wires, participants now have to navigate rate: 4,738% Given the rate: 4,033%* the Pyramid Scheme, a tall, mud-covered, inclined 2013 revenue: robust 2013 revenue: What it does: Runs an online mobile wall.This punishing new hurdle is among five $107.9 million market for $62 million* StartApp advertising platform designed by Tough Mudder’s team of five Profitable? Yes database Profitable? specialists, who in the past have worked on events NYC employees: software Undisclosed 123 Local employees: How it grew: It’s a predicament many a mobile- like Formula 1 auto races, the London and management, Total employees: 200 app developer faces: how to monetize earnings Vancouver Olympics, and the Governors Ball 143 Vice Total employees: and achieve maximize distribution. NYC Music Festival. Chairman 400 3Responding to this dilemma, in 2010 Israeli Finding a way around Tough Mudder’s obstacles requires more and former *Crain’s estimate entrepreneur Gil Dudkiewicz created SmartApp, a teamwork than in the past—successfully completing them is much CEO Max user-friendly software-development kit that enables easier these days with the help of more than one person—and Schireson said MongoDB is developers to integrate a mobile search engine add-on hundreds of competitors now show up looking for a group to join, Mr. continuing to focus on growth. directly into Johnson said. “I think in five years we’ll be their app. The firm has also amped up its offerings for repeat contestants, bigger, but we’ll still be in the Partnering with Website: adding a separate obstacle loop at each event for the 25% of same market and solving the more than startapp.com participants who have run Tough Mudders in the past.This “allows us same basic problems for Twitter: @StartApp 100,000 to get feedback on what they’re most involved in,” said Mr. Johnson. customers,” he said. CEO: Gil applications, the Dudkiewicz With its industry booming,Tough Mudder—which made Crain’s —tripp whetsell technology is Headquarters: Best Places to Work list in 2013, and whose CEO, Will Dean, landed currently Manhattan on the Crain’s 40 Under 40 list in 2012—doesn’t seem likely to hit the available for Two-year growth wall anytime soon. According to Running USA, the number of Android apps and has generated more than 1 billion rate: 11,737% contestants who finish nontraditional running events exploded from 2013 revenue: downloads of its tools for developers to date. $19.9 million the low six figures in 2009 to roughly 4 million last year. StartApp continues to grow by teaming up with Profitable? Yes Staying in front of the trend,Tough Mudder has expanded this year more developers, allowing it to offer advertisers more Local employees: 7 into Tennessee, Maine and Utah and, internationally, to Ireland, New than 6 billion monthly ad impressions worldwide, Total employees: Zealand and Canada. including ads in a 3-D format. —tripp whetsell 58 —maggie overfelt

18 | Crain’s New York Business | October 13, 2014

What it does: Operates a platform Integral Ad for advertisers to evaluate the quality and performance of Science websites as marketing vehicles How it grew: Integral Ad Science uses big data to Website: help advertisers navigate the Wild West of the integralads.com Twitter: Internet, choose the right websites for their ads— @integralads 7and avoid the wrong ones. Its True Advertising Quality, CEO: Scott Knoll or TRAQ, score measures key virtues of Web pages, such Headquarters: as safety, content and clutter.That kind of critical Manhattan intelligence has attracted 70 of the 100 top online Three-year growth advertisers in the U.S., according to CEO Scott Knoll. rate: 3,230% 2013 revenue: Revenue doubled last year, he said, as clients started $23.4 million using more products when they saw their ad performance Profitable? Yes improve and as they became aware of the importance of Local employees: viewability and fraud prevention. Mr. Knoll said he 96 expects sales to double again this year. Global employees: The company is also working with new partners that 148 will make its products easily accessible to their clients who are running video campaigns.The firm’s purchase earlier this year of U.K.-based Symplytics gives it the ability to vet in-app and mobile ad campaigns. Just released is technology that can tell advertisers which ad placements are really working. “We know which distribution partners are NAVIGATOR: Scott Knoll actually creating positive lift, which ads are the ones making a difference, helps advertisers avoid and what are the characteristics of ads driving impact,” said Mr. Knoll. the wrong websites.

—judith messina buck ennis Seven What it does: Offers media AppNexus Marketsmith consulting and analytics firms on What it does: Provides How it grew: Hidden in Parsippany, N.J., Website: Marketsmith has emerged in the past six marketsmithinc.com this year’s advertising technology Twitter: years as a powerhouse consulting firm to @marketsmithinc that powers ad exchanges 10such global names as Amazon, Comcast and the Principals: Monica C. list are led used to automate the buying Metropolitan Museum of Art. Its secret: an algorithm Smith, CEO, founder of digital advertising and a group of analysts offering real-time data about and chairwoman; by women companies’ media purchases. Marketsmith uses a Jill Draper, president Headquarters: How it grew: proprietary software platform, iPredictus, to analyze Parsippany, N.J. AppNexus, companies’ data across channels to discover which are Three-year growth founded seven performing best. rate: 2,753% 50 9years ago, has earned “We spend $200 million a year on television,” said 2013 revenue: bragging rights as George Fettig, chief marketing officer of $1.5 billion $72.9 million* one of only a Newton, Mass.-based Euro-Pro, which makes the Profitable? No handful of New Ninja brand of housewares and is a client. “When you Local employees: 25 BuzzFeed Total employees: 25 York tech companies spend that kind of money on television, you cannot *Gross revenue What it does: Provides breaking news, original to reach the billion- afford mistakes.” reporting, entertainment and video across dollar valuation The 15-year-old Marketsmith was founded by Monica Smith, who the Web to a global audience of 150 million mark, thanks to a handed over day-to-day operations to Jill Draper last recent $60 million year. Ms. Smith focuses on iPredictus.com, which How it grew: BuzzFeed has come a Website: investment from a markets the software on a stand-alone basis. buzzfeed.com long way from its birth in 2006 as a Boston-based equity Website: Twitter: @BuzzFeed appnexus.com Marketsmith’s consultants interpret the data for lab for viral content by Huffington Founder and CEO: and asset Twitter: @appnexus corporate clients. “We know whether Fox 10 8Post co-founder Jonah Peretti, when one management a.m. on Saturday performs better than 10:30 Jonah Peretti CEO: Brian story featured someone trying to break a Headquarters: company. O’Kelley p.m. for a product,” Ms. Draper explained. beer bottle to use as a shiv in a bar fight. Manhattan Led by pioneers Headquarters: She expects continued growth in an That was then. Now, eight years later, Three-year growth of the Web’s first ad Manhattan increasingly complex media world. 2,900%* the company spans the globe, covering rate: exchanges, Three-year growth “Every single client wants to understand 2013 revenue: rate: 2,888%* everything from politics to animal-rights $60 million* AppNexus offers 2013 revenue: how to use digital,” Ms. Draper said. issues. Profitable? Yes technology central $127 million PRESIDENT: Jill Draper —elizabeth macbride Although BuzzFeed hasn’t abandoned Local employees: to today’s Profitable? Yes its roots in providing viral candy, readers 353 programmatic, or Local employees: can also find such hard-hitting journalism Total employees: automated, way of 450 What it does: Lets digital advertisers deliver as a September 2014 piece titled “Being 575 buying and selling Total employees: ads to an individual across multiple devices *Crain’s estimate 600 Tapad Raped in a Bankrupt City,” about the long online media. *Crain’s estimate Website: aftermath of a 1997 rape in Detroit. Buyers and sellers How it grew: Tapad’s timing couldn’t have been tapad.com During the past few years, BuzzFeed has been positioning connect on major ad exchanges such as better when it released Unify, a platform that Twitter: @tapad itself to become the No. 1 source of news, entertainment and Google’s DoubleClick through 11 helps online advertisers track and target CEO: Are Traasdahl information in digital media, and now it is putting more AppNexus.The company also is the consumers across multiple gadgets. Headquarters: emphasis on content. In August, it beefed up its domestic technology engine behind Microsoft’s The technology hit the market shortly after the first Manhattan divisions and plans to plant its flag in Germany, Japan, India, Ad Exchange. iPad in 2010. “The idea was born out of the fact that we Two-year growth Mexico and other countries. Competition includes sites such Notably, the firm says it expects to saw a huge change in human behavior in which people rate: 1,847% 2013 revenue: as Gawker and Vox. more than double its customers’ total were constantly shifting between their devices at the $22.9 million Also in August, BuzzFeed announced it had raised $50 2013 ad spending of $1 billion in 2014. same time,” said founder and CEO Are Traasdahl, who Profitable? Yes million from venture-capital firm Andreessen Horowitz, which It also has increased its head count to previously founded the pre-iPhone mobile app store Local employees: reportedly values the site at about $850 million. “The future of nearly 600 employees across 10 offices Thumbplay, which grew to $100 million in sales in less 100 content companies is crystal-clear: mobile, video, social and worldwide, including a new Singapore than three years. Mr.Traasdahl appeared on Crain’s list Total employees: tech,” said Kenneth Lerer, BuzzFeed’s executive chairman. office opened in 2013 and expanded in of People to Watch in Silicon Alley in 2012. 130 “Expanding BuzzFeed’s business across each of these areas is May 2014, and another in Sydney that Focusing its efforts on directly working with first-person sources of the key to the future.” —bruce w. fraser opened this year. data,Tapad has followed a similar trajectory. It has plenty of cash in its “When we founded AppNexus, our coffers.The four-year-old firm has raised $15.3 million in venture capital aspiration wasn’t just to build the in three rounds from VCs including FirstMark Capital and Battery world’s best ad-tech company—we Ventures, and has attracted backers including Brian O’Kelley, co-founder wanted to prove you can build a global and CEO of AppNexus, another 2014 Fast 50 company. technology company right here in New So far,Tapad has worked with more than 200 consumer brands, York,” said Brian O’Kelley, CEO and including American Airlines, Audi and Dell. Meanwhile, the company is co-founder. Mission accomplished. aggressively expanding overseas. With outposts established in the U.K. and —bruce w. fraser Germany, Mr.Traasdahl is eyeing Asia next. —tripp whetsell

20 | Crain’s New York Business | October 13, 2014 What it does: Packages commerce, What it does: Offers a technology that Refinery29 fashion, culture and news aimed Fluent matches email newsletter subscribers at millennial women and others to carefully targeted ads How it grew: With a deft combination of Website: How it grew: Ryan Schulke and Matthew Website: refinery29.com fluentco.com lifestyle, fashion, commerce and content, Conlin aimed to go after lucrative Twitter: Twitter: @fluentinc Refinery29 has become a go-to media brand @Refinery29 business from online advertisers and Principals: Ryan 12 Co-founders: 15 for young women. In 2013, it nearly doubled its sales and publishers when they co-founded their startup, Schulke, CEO; in September grew its monthly audience to more than 16 Philippe von Fluent, in 2010. Fluent offers a technology that Matthew Conlin, Borries, CEO; million, up from 12 million in August, making it an even places, in real time, what Mr. Conlin calls a “hyper- president Justin Stefano, Headquarters: more attractive venue for advertisers, who account for the president relevant” ad that it deems most appropriate to each Manhattan bulk of its revenue. Headquarters: reader who signs up for an online newsletter and Three-year growth “The larger you get and the more women you reach, Manhattan others who respond to online offers, relying on data rate: 1,094% Three-year growth 2013 revenue: the more efficient you are as a marketing outlet for rate: 1,427% the subscribers have supplied. brands,” said CEO Philippe von Borries. “They’re One secret to its growth is a method of charging $52.7 million 2013 revenue: Yes willing to spend more money with you.” $29.1 million clients that users like. Instead of the standard cost- Profitable? Local employees: Now he and President Justin Stefano are focused Profitable? No per-click (CPC) or cost-per-thousand impressions 63 on mobile content and video, moving beyond short- Local employees: (CPM) model, advertisers pay on a cost-per-action Total employees: form, how-to features to documentaries and other 180 UP IN THE (CPA) basis.That is, when consumers actively 65 longer-form programming. The goal: to drive more Global employees: CLOUD: engage with an ad, as when they sign up for a loyalty 200 Howard growth and transform the lifestyle-cum-retail site into Lerman club touted in an ad in an online newsletter. “They take the risk out of a media and entertainment platform, the better to serve its advertisers and Internet advertising,” said a customer, who didn’t want his name keep fashionistas wanting more. buck ennis used—lest competitors learn about Fluent. —anne field “It’s all about video and entertainment,” said Mr. von Borries. This year, the company started producing video series and Yext documentaries. It hired former Bravo TV executive Lauren Zalaznick as a strategic adviser and actress Drew Barrymore as an editor at large. In July, it What it does: Updates Liberty Blue Group launched an eight-episode documentary series following a Swedish pop online, location-related group on tour. It has also revamped its mobile app and upped its presence information about What it does: Handles construction management and on Facebook and other social media.This year, 50% of traffic to the site is a business—such as contracting work for developers mobile-based, up from 30% last year. —judith messina addresses, phone Website: How it grew: When they worked libertybluegroup.com numbers and hours together at the large real estate Twitter: @lbgllc of operation—on development firm Dermot Co., Principals: Michael 16 Hyman and Florim multiple websites Michael Hyman and Florim Lajqi dreamed of starting their own construction business when Lajqi Headquarters: How it grew: When one of their colleagues moved to CW Capital, the Manhattan Howard Lerman company that controls the huge Stuyvesant Two-year growth rate: found incorrect Town-Peter Cooper Village residential complex. 775% 14information on a website about Leaving Dermot to launch Liberty Blue 2013 revenue: $17.5 a local business he was trying to Group, the pair spun the CW Capital connection million use, he “saw a problem everyone into a major assignment, winning the job to Profitable? Yes can identify with,” he said. refurbish units in those buildings.They knew Local employees: 30 Total employees: 30 Spotting an opportunity to that major investment firms like CW Capital, close a gap in the marketplace, which have taken over large swaths of Manhattan the serial entrepreneur co- residential real estate in recent years, needed help to net higher rents as founded the business now the city’s apartment market soared. known as Yext in 2012.The “It’s hard to find a firm like ours that can reliably renovate dozens company’s GeoMarketing of apartments,” Mr. Hyman said. subscription Website: yext.com Liberty Blue Group now does general contracting and construction cloud Twitter: @yext management at the 11,000-unit Stuy Town and contracting at Peter service Principals and co- Cooper. It also does contracting at Riverton, a Harlem complex that maintains founders: Howard has more than 1,200 units and is partly managed by CW Capital. and updates Lerman, CEO; The pair say their business has now grown from $7 million in Brian information Distelburger, revenue two years ago to an expected $40 million this year. about president —daniel geiger businesses Headquarters: that is Manhattan stored in Two-year growth What it does: Provides TREND SPOTTERS: Justin rate: 1,149% multiple 2013 revenue: Borderfree technology that makes global Stefano (left) and Phillipe von online data Borries are focusing on mobile $33.9 million e-commerce easier and video at Refinery29. sources such Profitable? No Website: buck ennis as search Local employees: How it grew: When financial-technology borderfree.com engines and 257 industry veteran Michael DeSimone Twitter: Total employees: became CEO of a company known as @GoBorderfree social- 268 What it does: Connects business media sites, 17E4X in 2007, it focused on currency conversion in President and CEO: Michael DeSimone leaders to expert advisers providing a single point of international sales. AlphaSights Headquarters: contact. He soon pivoted the business in a different di- Manhattan How it grew: AlphaSights has created a team Website: Since 2013, Yext has added rection: providing U.S. retailers the technology and alphasights.com Three-year growth of highly entrepreneurial consultants who lists of products and services, services needed to serve global customers seamless- rate: 743% Twitter: find ways to track down hard-to-access @AlphaSights calendars, menus and staff bio ly and easily.That meant the 2013 revenue: 13experts with the specific expertise its clients need in $110.5 million Principals: Max information to the content it firm—renamed Borderfree in areas such as finance, telecommunications and Cartellieri and updates. With more than $60 2013—tackles everything Profitable? Yes Andrew Heath, Local employees: technology. Founded in 2008, it now serves clients co-founders and million in revenue from from payment and regulato- 133 including private-equity firms, hedge funds, strategy managing subscriptions, Yext is expecting ry compliance to customer Total employees: consultancies and corporate executives. directors a growth rate of 70% this year. service. 189 AlphaSights customizes its approach for every Headquarters: “We’re in less than 1% of the “We’ve helped retailers London (largest client and every request. “There’s no blanket approach office is in locations in the world,” reckons unlock an existing significant level of consumer for finding an expert,” said Managing Director Stirling Manhattan) Mr. Lerman. demand just waiting to be tapped,” said Mr. Cox. Three-year growth There seems to be plenty of DeSimone. The firm continually seeks client feedback in order rate: 1,273% room for expansion: Yext has That and the rapid growth of global to improve its service.That approach seems to be 2013 revenue: gone global this year, offering e-commerce have fueled the company’s as- $30 million paying off: About 25% of AlphaSights’ new business data in 120 languages in 80 cent; the market for retail e-commerce in Profitable? Yes comes from referrals. “Because we’re a service business, Local employees: countries. “We’re building more than 20 global markets excluding the we know [that] if we do a good job for our clients, we 125 networks in the U.K.,Turkey, U.S. grew 108.7% overall from 2010 to will grow more rapidly from referrals,” Mr. Cox said. Total employees: Brazil and Canada [that are] 2013, to $496 billion, according to market- It doesn’t hurt that the entire consulting industry is 250 expected to be online in the THINKING research firm eMarketer. seeing strong growth right now. Consulting magazine fourth quarter,” said Mr. GLOBALLY: Borderfree went public in March. You projects double-digit growth in the sector this year. Lerman. Michael might say the company’s future seems to DeSimone —eilene zimmerman —janice fioravante be, well, borderless. —anne field

October 13, 2014 | Crain’s New York Business | 21 What it does: Provides video storage What it does: Enables Kaltura and management software and systems MediaMath marketers to buy targeted ads to companies online, including mobile, Website: social and video How it grew: Launched in 2006 as an open- kaltura.com source tool for sharing video, Kaltura How it grew: MediaMath may have hit a Website: Twitter: @kaltura mediamath.com stumbled into a role building the video CEO: Ron Yekutiel, trifecta of “hot” in the New York startup 18 co-founder and Twitter: backbone of the Internet.The timing was right, and the world: It landed a C round of funding @MediaMath chairman 21 team of four founders—Ron Yekutiel,Shay David, ($180 million, including equity and debt), signed a CEO: Joe Zawadzki Headquarters: Michal Tsur and Eran Etam—had the entrepreneurial Manhattan headline-grabbing lease at 4 World Trade Center and Headquarters: Manhattan experience to recognize that their free-flowing platform Three-year growth was set to surpass 500 employees at press time. could be adapted across verticals. rate: 639% It didn’t hurt that in 2013, clients—MediaMath’s Three-year growth rate: 512% Organizations ranging from Disney to Yale and the 2013 revenue: 50 marquee names include eBay, 1-800-Flowers.com and $29.2 million AREAS REPRESENTED 2013 revenue: Bank of America now use Kaltura to store and manage Pitney Bowes—were scaling up their online $322.4 million Profitable? No in the Fast 50 their video. By 2017, according to Cisco, 70% of the advertising, doubling or tripling spending.The Profitable? Yes Local employees: traffic of the Internet will be video, suggesting that 61 company also expanded internationally. Local employees: 297 Kaltura is in store for more stratospheric growth. Total employees: “We have these great tailwinds,” said CEO Joe The company, which has a team of developers in 300 39 Zawadzki.There’s plenty of open sea to play in: Online Total employees: Israel, has six offices worldwide and continues to Manhattan advertising grew to $44 billion during 2013, according 486 expand internationally, seeking large clients in to Forrester Research, but that represented only 19.6% of total ad spending. other markets. More than 40% of MediaMath’s revenue comes from international Kaltura’s aim is to be the video system 4 sources.The company,which has a platform that competes with firms provider for companies, such as IBM, whose Brooklyn including AppNexus and DoubleClick, has 12 worldwide offices. In vast servers run the cloud. “All of these cloud addition to hiring—part of its state-aided WTC lease included a companies need a system,” said Mr. Yekutiel, commitment to create 1,000 new jobs—MediaMath may use the money adding that those large firms don’t want to 3 for more acquisitions.This April, it announced it was buying Tactads, a adjust their operations to cope with different Long Island French firm whose algorithms identify and associate devices using software providers in different industry statistical techniques. —elizabeth macbride segments. “This is a home-run type of swing, being the ubiquitous video Bronx1 provider,” he said. The company could be large enough for an IPO by next year, according to Mr. Yekutiel. Staten1 Island —elizabeth macbride CAPTAIN VIDEO: Ron Yekutiel

What it does: Lends to small businesses Westchester1 OnDeck through a proprietary credit platform How it grew: When Erlin Dominguez, the Website: owner of a Manhattan-based graphics ondeck.com 1 ADDING IT UP: Joe Zawadzki’s Twitter: New Jersey MediaMath has landed a big funding business, needed a loan to buy an engraving @OnDeckCapital round and is expanding overseas. 19machine, he went to online lender OnDeck. Mr. CEO: Noah Breslow Dominguez, whose firm generates $190,000 in Headquarters: annual revenue, needed $15,000. He got his loan in a Manhattan What it does: Provides temporary week and will pay it off in 180 days with 27% Three-year growth Tower Legal Solutions legal staffing and placement services interest. rate: 622% “Everything was clear and easy,” he said. 2013 revenue: How it grew: Tower Legal Website: new division, managed services, which gives $65 million towerls.com OnDeck, founded in 2007, has had explosive Solutions has been riding a clients, many of them in finance, the chance Profitable? No Twitter: growth based on the need of small-business owners Local employees: structural change in the @TowerLegal to manage their temporary workforces as for transparent and easy financing—and their 225 22economy that has more companies hiring they might their permanent ones. In the CEO: Leslie Firtell willingness to pay substantial interest rates for it. Total employees: workers on a project basis and more workers Headquarters: past year, 70% of the company’s growth OnDeck is reportedly set to launch an IPO that 367 preferring that arrangement. More than Manhattan came from this division, according to Ms. would value the company at $1.5 billion. one-third of all U.S. workers are contingent, Three-year growth Firtell, who founded the firm in 2007 and The firm has loaned more than $1 billion to Main Street businesses. according to a recent survey by Freelancers rate: 489% has expanded it to six offices nationwide. 2013 revenue: Typical loan sizes are $5,000 to $250,000, with terms of three to 24 Union and Elance-oDesk. $82.9 million That’s not surprising in an environment months.The company has broadened its pool of small-business Traditionally, companies begin hiring in a Profitable? Yes where employers prize flexibility.“The borrowers, lending to those that banks don’t find creditworthy, said CEO recovery.Tower Legal CEO Leslie Firtell Local employees: review service allows clients to track and Noah Breslow. But it also is seeing growth among entrepreneurs such as added a placement division to prepare for that 35 adjust the temporary resources they are Mr. Dominguez, who want to avoid a financing hassle. shift, and 30% of the firm’s growth came from Total employees: using,” Ms. Firtell said. —elizabeth macbride it last year. But even more came from another 61 —elizabeth macbride

What it does: Offers a Work Market software platform that helps companies manage on-site freelancers and contractors

How it grew: Because more companies are Website: turning to hired guns to save money, reduce workmarket.com Twitter: 20 benefit costs, plug talent gaps and stay @workmarket nimble in a more global economy, they need help Principals: Jeff managing this workforce. Enter Work Market. Leventhal and Jeff Its platform helps corporate clients manage Wald, co-founders everything from testing freelancers’ capabilities to Headquarters: Manhattan processing 1099 forms. Two-year growth “Our clients use 500 to 5,000 contractors on any rate: 581% given day, and our software helps them manage 2013 revenue: engagement end-to-end,” said CEO Jeff Leventhal. $30.8 million Drawn by the platform’s convenience, clients such as Profitable? No FedEx, Home Depot and Morgan Stanley have come on Local employees: 47 board. Total employees: Freelancers on the platform are mainly involved in 48 tech, logistics, transportation, A/V and digital signage installation. Although it has fewer than 50 employees, Work Market says it MATCHMAKERS: Jeff Leventhal (left) and Jeff Wald connect freelancers with gets gigs for 25,000 freelancers every day. projects at WorkMarket.

—janice fioravante buck ennis

22 | Crain’s New York Business | October 13, 2014 IN THE RACE AGAINST TIME, IT’S BEST TO RACE IN ONE OF THESE.

Any airline can get you places. Getting New Yorkers there exactly when they say they’re going to is the tricky part. Doing it better than any major U.S. airline? That’s something to crow about. No wonder more people choose Delta than any other airline.

Based on DOT Air Travel Consumer Report statistics for JFK and LGA domestic flights 4/14 to 6/14 for flights flown and compared to major U.S. carriers: American Airlines, JetBlue Airways, US Airways, United Airlines and Southwest Airlines. Thrillist McKissack & McKissack What it does: Provides construction and project Media Group management and general contracting services What it does: Runs a city guide How it grew: Four years ago, after scoring a roster of and commerce site for heavyweight customers including Columbia University millennial guys, curating what 24 and real estate developer Forest City Ratner Cos., they should do, see, eat, read McKissack & McKissack—as the firm is known—decided to expand

and wear buck ennis the woman- and minority-owned business beyond construction and project management to general contracting. How it grew: When Thrillist Media partnered The firm, incorporated in 1991, proved its worth Website: with General Electric to celebrate the 45th mckissack.com with small, general-contracting jobs it snagged with anniversary of the first moon landing this past Twitter: existing customers. Owner Cheryl McKissack 23July, its commemorative lunar sneakers sold out in seven @mckissackcorp Daniel also assembled an advisory board of minutes at JackThreads, its flash-sales clothing brand. President and construction and real estate industry players, such as MASTER BUILDER: That ingenious melding of content and commerce is CEO: Cheryl advisory chair Ed Jordan, who sold his multimillion- Cheryl McKissack Daniel McKissack Daniel is scoring big as a general making Thrillist a fortune. Indeed, half the company’s Headquarters: dollar general-contracting business to Skanska, to contractor.

revenues come from retail. Manhattan guide her in launching and growing her new service. buck ennis “We have built a really strong technology and data Three-year growth “If I disagree with them, I have to convince infrastructure that allows for integrating content and rate: 437% them I’m right, and if I can’t, I have to make the decision their way,” said Ms. Daniel, whose company was commerce in a way that others haven’t done,” said CEO 2013 revenue: the biggest revenue gainer from 2012 to 2013—289.4%—on Crain’s September 2014 list of the New York and co-founder Ben Lerer, a Crain’s 40 Under 40 in 2010. $100.8 million area’s largest women-owned firms. Profitable? Yes Back for its third year as a Crain’s With total U.S. construction spending exceeding $950 million in June 2014, up 8.2% from a year earlier, Website: Local employees: thrillist.com Fast 50, Thrillist’s three brands— 120 according to the U.S. Census Bureau, McKissack is rapidly getting a slice of the general contracting pie. It’s Twitter: @Thrillist clothes and grooming, gear and Total employees: won jobs ranging from a $50 million Kimpton Hotel in Philadelphia to a $280 million long-term nursing CEO: Ben Lerer gadgets, and food, drink and travel— 151 facility in Harlem. —cara s. trager Headquarters: are attracting 11 million subscribers Manhattan and 7 million visitors a month, said Three-year growth Mr. Lerer, adding that more big Website: rate: 469% partnerships are in the wings. Biz2Credit What it does: Matches small businesses and lenders biz2credit.com 2013 revenue: In the meantime,Thrillist Twitter: $83 million @biz2credit continues to expand its vision—adding How it grew: With a website that makes it 800 nonbank loans, or more than $2 million in Profitable? Yes Principals: Rohit Local employees: suits, for example, to JackThreads easy for small companies to apply quickly financing, for small businesses.These institutional Arora, co-founder 256 offerings that previously focused for commercial loans online, seven-year- funds have veered away from merchant cash and CEO; Ramit Global employees: strictly on streetwear; bringing on a 25old Biz2Credit has positioned itself for profit. advances, whose terms—higher interest rates and Arora, co-founder 306 and president buyer to run a home-goods category Biz2Credit’s ever-expanding group of lenders, short-term conditions—are seen as slippery slopes Headquarters: that ranges from cooking supplies to furniture; and including a number of small banks, is eager to make that could lead to regulatory backlash and high Manhattan wading into territories, such as Staten Island, that are off deals with small firms at a time when bank loans default rates, said co-founder and CEO Rohit Three-year growth the beaten path with coverage of cool things to do, see and under $1 million have stagnated, according to a Arora, a Crain’s Top Entrepreneur in 2011. rate: 432% eat there. Federal Reserve Bank of New York survey. Last year, And with mainstream banks starting to 2013 revenue: “We’re able to see pockets of users in these Biz2Credit facilitated $380 million in loans, up from digitize their loan application process, $13.3 million Profitable? Yes $200 million in 2012. Biz2Credit’s future looks equally robust. Banks are communities actively engaged in our content and [are Local employees: realizing] we can create content in those markets,” Mr. Since the start of the year, Biz2Credit has also beginning to join the fold not only as lenders but 50 Lerer said. welcomed an influx of family and institutional credit also as customers that are using the firm’s Total employees: —judith messina funds, a move that has enabled the firm to facilitate technology. —cara s. trager 100 The Corporate Gifts You Want Available ONLY Through Rymax.

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24 | Crain’s New York Business | October 13, 2014 Website: kemp technologies.com Kemp Technologies Twitter: @KEMPTech What it does: Balances traffic loads among its clients’ servers so their Principals: Ray websites and e-commerce sites are available when users need them Downes, CEO; Peter Melerud, How it grew: co-founder and Airline-reservations services, financial-services firms and other executive vice customers that deploy Kemp’s load-balancer technology depend on the president of constant availability of their websites, especially at crunch times.That’s where product 27Kemp Technologies comes in: Behind the scenes, the company routes apps to physical, management Headquarters: cloud-based or hybrid servers that have the capacity these clients need. Customers include Manhattan 50 Lionsgate,Texas A&M University and Mazda. Three-year growth Using software-based technology gives Kemp a leg up on competitors that are primarily rate: 405% ‘I have hardware-oriented, according to Chief Marketing Officer Atchison Frazer. Kemp’s 2013 revenue: products also have caught on because of its ability to be used in multiple platforms— $24.3 million to convince hardware, software and cloud-based—and their templates can be used for popular Profitable? No Local employees: programs such as Microsoft Dynamics and VMware Horizon View. 30 CRASH-PREVENTERS: Ray Downes them I’m The company also has benefited from overseas growth: European revenue now makes up Total employees: 45% of Kemp’s bottom line, compared with 10% four years ago. 150 (left) and Peter Melerud keep heavy right’ traffic from overwhelming Kemp —janice fioravante clients’ websites.

Maxymiser What it does: Uses data and testing tools to help advertisers direct ads to the right consumers

How it grew: Maxymiser is appearing in the 26Crain’s Fast 50 for the second year in a row as it expands globally and satisfied customers adopt more of its products. Last year, the company launched operations in Website: France, the maxymiser.com Netherlands, Twitter: Sweden, @Maxymiser Denmark President: Mark and Simpson “Earning this degree changed my life.” Headquarters: Australia; Manhattan established Three-year growth footprints in rate: 406% Asia and 2013 revenue: What makes earning a graduate degree from the NYU School of Professional Studies so $26.6 million Latin unique? The quality of an NYU education combined with a deep commitment to serving America; and Profitable? No Local employees: expanded 51 industry. Curricula designed by professionals for professionals. Knowledge and networking alliances with Global employees: capabilities that prepare you for today and for the challenges that lie ahead. A sense of advertising 334 agencies and purpose and drive that propels you toward success. The fostering of a global community that technical partners such as IBM. bridges divides and forges connections. New products that help advertisers personalize their messages are also driving 16 professionally focused master’s degrees and 15 graduate certiﬁcates that will transform the growth. They include such way you think, encourage you to aspire to new heights, and change your life. tools as the new Customer Impact Discovery that show clients which parts of the market they’re serving well and where they are underperforming. Other tools help advertisers evaluate dozens of different versions of a +*/0.1 0%+*ŏ *#!)!*0ŏđŏ1* .%/%*#ŏ* ŏ.*0)'%*#ŏ page to figure out which would work best for different Learn More (+(ŏ""%./ŏđŏ.,$% ŏ+))1*% 0%+*/ŏ *#!)!*0ŏ* ŏ audiences. More are on the ! $*+(+#5ŏđŏ+/,%0(%05ŏ * 1/0.5ŏ01 %!/ŏđŏ1)*ŏ!/+1. !ŏ way, said Mark Simpson, Attend an Information Session *#!)!*0ŏ* ŏ!2!(+,)!*0ŏđŏ *0!#.0! ŏ .'!0%*#ŏ founder and president. October 14 *#!)!*0ŏ* ŏ5/0!)/ŏđŏ.+"!//%+*(ŏ.%0%*#ŏđŏ1(% ŏ “[Customer Impact

Discovery] has been massively register: sps.nyu.edu/graduate-events1g !(0%+*/ŏ* ŏ+.,+.0!ŏ+))1*% 0%+*ŏđŏ1(%/$%*#čŏ%#%0(ŏ well received by clients and * ŏ.%*0ŏ ! %ŏđŏ!(ŏ/00!ŏđŏ!(ŏ/00!ŏ!2!(+,)!*0ŏ agencies,” he said. “It provides a ,+.0/ŏ1/%*!//ŏđŏ+1.%/)ŏ *#!)!*0ŏđŏ.*/(0%+* much higher return on visit: sps.nyu.edu/graduate1g investment and insights for call: 212-998-7100 clients.” —judith messina Knowledge Through Practice

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October 13, 2014 | Crain’s New York Business | 25 What it does: Develops Regeneron biopharmaceuticals How it grew: A large R&D effort is paying off Website: regeneron.com for Regeneron, thanks in large part to two Twitter: None drugs: Eylea for wet macular degeneration CEO: Dr. Leonard 28(an age-related vision loss), and Alirocumab, which Schleifer helps lower cholesterol for those who need more than a Headquarters: statin or are statin-intolerant.The latter is expected to Tarrytown, N.Y. gain FDA approval within 12 to 18 months, says Three-year growth 358% Murray Goldberg, chief administrative officer. rate: 2013 revenue: A study of Alirocumab showed that twice-monthly $2.1 billion injections kept patients’ cholesterol down after a year, Profitable? Yes prompting expectations of peak annual sales of $10.9 Local employees: billion. 1,646 In July, Regeneron’s longtime partner, French Total employees: drugmaker Sanofi, raised its stake in the company to 2,723 22.5% and said it wants to increase it to 30%. But Regeneron knows it can finance its own research now that it has been profitable two years’ running. “Now we can use our own money,” Mr. Goldberg said. Regeneron is currently building a 1 million-square-foot addition to its Tarrytown headquarters for more labs and offices, as well as adding manufacturing space outside Albany. —janice fioravante

What it does: Provides brand- MobileFuse focused mobile media solutions PLUGGED IN: Linda and Ryan Walsh have won How it grew: Ken Harlan could have called it Website: mobilefuse.com jobs with big retail clients. a day after selling one digital advertising Twitter: buck ennis company in 2005 and merging a second one @MobileFuseLLC 29in 2008. Instead, recognizing a huge opportunity in the What it does: Provides electrical contracting CEO: Ken Harlan fast-growing mobile-advertising market, he and co- Headquarters: Walsh Electrical services to commercial, residential and founder Val Katayev, who isn’t with the company Manhattan industrial customers anymore, launched MobileFuse in 2009, the year Three-year growth rate: 354% before the iPad hit the market. Contracting 2013 revenue: Under Mr. Harlan, MobileFuse became one of the $11.1 million Website: first companies in its industry to offer brands the Profitable? No How it grew: Two months before his father died in 2011, Ryan Walsh returned to walshec.com transparency of knowing on what mobile sites and apps Local employees: help his mother, Linda, keep his family’s firm afloat. He had been absent for 10 Twitter: none their ads would be placed. Powering the firm’s growth 11 years while in school, running a demolition contracting firm and working in Principals: Linda Total employees: 31 Walsh, CEO; Ryan has been the addition of programmatic mindset metal recycling. 39 Walsh, president targeting, which means dynamically matching Since Mr. Walsh came back, the company has scored larger electrical contracting Headquarters: advertisements that are relevant to a consumer’s location. projects, handling jobs that run as high as $2 million, compared with $200,000 in 2010, and Staten Island “Because brand advertisers have become more comfortable with serving such retail heavyweights as Tiffany & Co., Joe Fresh and Tommy Bahama. Three-year growth advertising across mobile devices, the response has been tremendous in To power the firm’s growth, Mr. Walsh, 33, invested in new trucks and tools, armed rate: 327% 2014, and we are very excited about the future,” said Mr. Harlan. employees with smartphones to ensure their accessibility, and computerized the business to 2013 revenue: $20.4 million It hasn’t hurt that MobileFuse has built a reputation for attentiveness stay on top of each job’s progress. He also hired four project managers, positions that were Profitable? No to its customers. It won the prestigious 2014 ASPY Award for Best new to the firm and essential for handling the larger jobs he sought. Local employees: Customer Service at the iMedia Agency Summit, run by iMedia These steps helped Mr. Walsh convince existing clients that his company had the 108 Communications Inc., a community of senior marketers in the digital equipment and personnel to bid on bigger jobs. Meanwhile, he leveraged his marquee Total employees: space. —bruce w. fraser clients as references and, to illustrate the business’s capabilities, created marketing materials 108 showcasing completed projects. Keeping his eye on growth, Mr. Walsh has also become active in local community and business groups to expand his business network. —cara s. trager What it does: Sells muslin Aden + Anais blankets, bibs and sleepwear for babies What it does: Runs a Business Insider business news site How it grew: With Aden + Anais’ gauzy Website: swaddling clothes donned by babies of adenandanais.com Twitter: How it grew: 30 celebrities such as Gwen Stefani and @adenandanais A sprawling online Beyoncé, demand for the company’s products continues CEO: Raegan publication that ranges freely from the to skyrocket, despite the growing number of Moya-Jones gossipy to the wonkish, Business Insider competitors like Halo and Summer Infant. Aden + Headquarters: 32has seen explosive growth ever since it launched in Anais’ muslin blankets are sold in 7,000 stores in 65 Brooklyn 2009 out of its more narrowly focused predecessor, Three-year growth countries. One secret weapon is the firm’s strategy to rate: 338% Silicon Alley Insider. grow brand recognition for new offerings, such as its 2013 revenue: Founded by former DoubleClick Chief first, soon-to-be-introduced line of toddler bedding. $41.7 million Executive Kevin Ryan, and led by Wall Street “My philosophy is to have a product live for at least Profitable? Yes analyst turned Editor in Chief Henry Blodget, a year in the boutique space so it can find its feet and Local employees: 50 Business Insider ranked fourth among comScore’s 53 Website: become sustainable,” said founder and CEO Raegan business and financial news titles for August—it businessinsider.com Moya-Jones, who said that having upscale shops such Total employees: was eighth in August 2013—with 27.4 million U.S. 77 Twitter:@Business as ABC Carpet & Home,Takashimaya in Japan and ‘My unique visitors, a spike of 106% over the same Insider Harrods in London sell her products give them a certain cachet. period last year. CEO: Henry Blodget Once an Aden + Anais product is selling steadily in boutiques, Ms. philosophy Revenue Headquarters: Moya-Jones tweaks it to make it more affordable (using less cotton and grew 94% in Manhattan different packaging), then releases it to mass retailers like Babies R Us, is to have a 2013, to $20 Three-year growth rate: 321% which, according to research firm IBISWorld, has the biggest market million. Mr. 2013 revenue: share in the $11.9 billion baby-goods business in the U.S. product live Blodget credits $20 million Aden + Anais is also seeing brand-building Profitable? No triple-digit growth in for at least a efforts that Local employees: international sales. In an effort to drew new 165 retain control of her brand, rather year in the advertisers like Total employees: 185 than work with distributors, Ms. Goldman Moya-Jones has set up offices boutique Sachs and Cisco, and the site’s early and warehouses in the U.K., start in native advertising, which Japan, Australia and Canada. space’ paid off in 2013 as sponsored content rode a wave with marketers. He’s “My goal is to have at least $150 forecasting another solid year in 2014, along with continued overseas million in revenue in the next expansion, as the soon-to-launch Business Insider U.K. becomes the four years,” she said. seventh international edition. —maggie overfelt —matthew flamm

26 | Crain’s New York Business | October 13, 2014 What it does: Creates and sells Babyganics organic baby products

Website: How it grew: Babyganics’ success this year babyganics.com is a testament to the growing power of the Twitter: organic baby-products brand.The @Babyganics 33 CEO: Kevin company has refined its packaging—a cheerful green and white with a signature teddy bear—and stepped- Schwartz Headquarters: up distribution with a powerful group of retailers, Hicksville, L.I. including Amazon,Target, Kroger and Walgreens, as Three-year growth well as specialty stores such as Buy Buy Baby and rate: 277% Giggle. 2013 revenue: The strategy has proved to be a winner. $30 million Babyganics’ weekly sales at Target stores are trending Profitable? Yes Local employees: at 15 times last year’s, and its total sales almost tripled 31 in 2013, said CEO and co-founder Kevin Schwartz. Global employees: “We’ve taken our branding and packaging to the 41 next level,” said Mr. Schwartz. “You don’t see us everywhere. But where you do see us, you see us in a significant way.” Up next: the company’s first media and social-media campaign, from banner ads to video and 3-D animations. Also in the works are new products made with ingredients developed by Babyganics, among them a skin-care lotion with five cold-pressed seed oils marketed as rich in antioxidants. Babyganics plans to roll out trial-size products, and, lest parents switch to another brand for ORGANIC GROWTH: vacations, travel-size products, too. Kevin Schwartz expanded his healthy-baby-care line. —judith messina buck ennis

What it does: Finds What it does: Sells pillows, sheets Madison Logic its clients leads Bedgear and mattress protectors made with to potential Bedgear’s proprietary technology customers online How it grew: If Bedgear CEO Eugene Alletto Website: bedgear.com How it grew: Madison Logic helps Website: has his way, consumers will put as much madisonlogic.com Twitter: @bedgear companies uncover an audience that thought into shopping for pillows, sheets and Twitter 37 CEO: Eugene hasn’t yet visited their website. By @madisonlogic mattress pads as they do bras, sneakers or beer. “The only Alletto 35collecting data on potential customers’ behavior— Principals: thing left that is barbaric was sleep,” he said. Headquarters: such as whether they have read particular articles or Erik Matlick, CEO, The 16-year-old company takes sleep to a new level: Farmingdale, L.I. GHWA and Vin Turk, (Goldstein Hill & West Architects) visited certain social-media sites—the lead- Its $59 React pillow, for instance, contains a cooling gel Three-year growth senior vice rate: 264% generation firm can tell clients when consumers are president and a 3-D structure to circulate air. Mr. Alletto said the 2013 revenue: What it does: Designs more inclined to purchase a product or service Headquarters: company last year introduced new products such as $36.7 million Manhattan residential buildings their site. sheets into its existing sales channels, powering some Profitable? Yes Three-year growth Pivoting into lead generation has been the key to rate: 268% of its revenue growth. Local employees: How it grew: 70 GHWA getting into “explosive growth mode,” according to 2013 revenue: The founder of Bedgear (making its second Crain’s launched in 2009, in co-founder and CEO Erik Matlick. $18.7 million Fast 50 appearance), Mr. Alletto has also introduced Total employees: 70 the middle of the Madison Logic started out auctioning pay-per- Profitable? No his sleep revolution in high-touch retailers including 34 Local employees: recession. Partner Alan click advertising in 2009 but found the space Hicksville, L.I.-based Sleepy’s. Now the company is Goldstein said the goal then was overcrowded. Today, it shares its findings on 48 moving into big-box stores such as Bed Bath & Beyond. Mr. Alletto said Total employees: for the full-service architectural consumers’ intentions to buy with B2B publishers 50 putting the produce in new stores will drive sales to $46 million this year. firm to be able to survive and and marketers—more than 1,000 firms—including Bedgear may be a harbinger of sales trends in other sleep products. get set for more work when the UBM, Incisive Media and Forbes. And with Mattress sales have been flat, rising just 2.4% between 2012 and 2013, economy demand for its “predictive analytics” showing no signs of slowing, according to the Alexandria, Va.-based International Sleep Products Website: and ghwarchitects.com neither does Madison Logic’s growth. —janice fioravante Association—but new technology is expected to reach into that high- residential Twitter: priced category soon. construction @GHWArchitects —elizabeth macbride picked up Partners: Alan What it does: Creates and runs again. Goldstein, L. Stephen Hill, David Convene urban conference centers targeted “There West (above) toward corporate events were only 21 Headquarters: people here Manhattan How it grew: In 2009, former Villanova Website: then, and we Three-year growth fraternity brothers Chris Kelly and Ryan convene.com Twitter: @Convene just wanted rate: 269% Simonetti joined forces to start Sentry 2013 revenue: Principals: Chris to be in a 36Centers, later renamed Convene, to fill the void left $11.1 million Kelly and Ryan position to Profitable? Yes in the recession as local companies unloaded their Simonetti take Local employees: internal meeting spaces and New York hotels got out Headquarters: advantage of 100 of the conference business. Manhattan that when it Total employees: They were onto something and built a steady Three-year growth 105 rate: 265%* happened,” base of Fortune 500 clients. With four locations in 2013 revenue: he said. Manhattan and another 15,000-square-foot facility $18.6 million GHWA was working on in Tyson’s Corner, Va., that opened this past April, Profitable? Yes several projects for which the duo—who were among Crain’s 2013 Top Local employees: funding was already in place Entrepreneurs—plan to open an additional facility 46 Total employees: right before the economic in Washington, D.C., sometime in 2015. 96 (as of January collapse, and that helped sustain The partners credit their continued growth to 2014) the company through the state-of-the-art facilities, coupled with their ability to *Crain’s estimate difficult times. offer full-scale catering and concierge services. “Our Hanging tough paid off capabilities are vertically integrated,” Mr. Simonetti told Crain’s in when the recovery finally came. March. (His company, No. 1 “Almost all of the clients we had in last year’s Fast 50, declined worked with prior to the to participate in the recession came back to us with application process for this new work,” Mr. Goldstein said. year’s list.) “We can Those clients referred many accommodate more than 300 others to GHWA, and their people a day, and what loyalty and word-of-mouth differentiates our business referrals have been crucial to the model is how we are able to DREAM WEAVER: firm’s growth. MEETING OF THE MINDS: Chris Kelly (left) offer a complete package.” Eugene Alletto sells and Ryan Simonetti high-tech pillows. —eilene zimmerman —tripp whetsell buck ennis

October 13, 2014 | Crain’s New York Business | 27 What it does: Provides industry-specific email ‘The best Bisnow Media newsletters and events, mostly for the real estate community, in targeted geographic markets workers don't How it grew: In search of inspiration, Ryan Begelman, Bisnow’s CEO, headed in Website: bisnow.com want a full-time August to Burning Man, the edgy, youthful desert festival that is just one of the Twitter: @bisnow surprising sources of ideas for the company’s un-boring business gatherings. 38 CEO: Ryan job. We've built “We try and capture an ethos that is very open and honest,” explained Mr. Begelman. Begelman “Burning Man has done a brilliant job of getting people to communicate.” Headquarters: our entire The result of the open approach? Hundreds of balding baby-boom real estate Manhattan executives packing rooms filled with pounding music, and perusing Bisnow’s Three-year growth business around gossipy niche newsletters. rate: 258% 2013 revenue: Revenue comes in about equal thirds from event tickets, sponsorships and $13.8 million this contingent advertising. Mitchell Schear, president of Vornado/Charles E. Smith, said the Yes 50 Profitable? division of giant realty trust Vornado uses Bisnow to reach people because of its Local employees: workforce’ cross-platform strength. 26 With 600,000 subscribers, Bisnow, founded in 2003 by attorney Mark Total employees: Bisnow, has a presence in 28 markets. Up next: expansion to San Diego, 68 Phoenix and Silicon Valley, in-depth leadership gatherings and a EVENT-FULL: Ryan Begelman revamped website marking a foray into national topics. —elizabeth macbride Eastern Union Funding What it does: Brokers commercial mortgages by connecting real estate projects with lenders

Stepping away How it grew: President and founding partner Ira Zlotowitz has a 39knack for incentives. As a rabbinical student, he designed a game to motivate sixth- and seventh-graders to work harder at Hebrew studies, is easier with offering prizes like pizza. He used a similarly creative approach with his 13-year-old commercial mortgage someone showing brokerage, a major mid- Website: Atlantic player easternuc.com in financing Twitter: deals under $50 @EasternUnion Principals: Avrom million. He Forman, CEO; Ira hired top Zlotowitz, producers and president and you the steps. founding partner pays commis- (above) sions of as much Headquarters: as 70%, versus Brooklyn the typical 50%. Three-year growth “This growth rate: 253% 2013 revenue: is coming from $13.1 million going for quality Profitable? Yes over quantity,” Local employees: he said. 21 Eastern Total employees: Union Funding 105 also has a technology platform that allows clients to closely track deals and pinpoints banks that specialize in particular kinds of loans. When it comes to succession planning, there’s no such thing as too Deal volume has grown to an soon. Northern Trust has the insights you need to make a smooth expected $3 billion this year from $1.2 billion in 2012. Broker head transition, while avoiding pitfalls. Getting in front of a plan to transition count has declined to 45 from 100. your business can help ease management changes, minimize tax The company opened a Manhattan office, one of five in the liabilities and give you more liquidity for investing in your future. region, to capitalize on a Take the ﬁrst step and call John Hoffman at 212-339-1997 construction boom. The $3.6 or visit northerntrust.com/business. Serving clients with investable billion spent on renovation projects in the city in the first half of 2014 assets of $10 million or more. YOUR LIFE. YOUR GOALS. OUR EXPERTISE. is on pace to top 2013’s total by about 33%, according to a New WEALTH MANAGEMENT | ASSET MANAGEMENT | ASSET SERVICING York Building Congress analysis. Those loans are in Eastern Union’s sweet spot: The company’s average loan is $7.5 million. —elizabeth macbride

28 | Crain’s New York Business | October 13, 2014 What it does: Runs an online marketing What it does: Provides tech consulting and staffing Datalot platform for companies looking to Mondo services acquire customers immediately Website: How it grew: Many companies’ marketing departments have mondo.com How it grew: More than a decade after pioneering the concept been slower than one might expect in adopting new Twitter: of cost-per-click online advertising, Google still hasn’t technology.That’s changing fast—and that shift has helped @mondo_agents conquered one major obstacle: how to close the sale. 41propel Mondo’s growth this past year, the second time it has appeared on CEO: Michael 40 Kirven That became the motivation for ad-tech veteran and two-time Crain’s Fast 50 list. Website: Headquarters: entrepreneur Josh Reznick to find a better solution. His company, datalot.com The company launched a chief-marketing-officer group to provide Manhattan and Datalot, created a “pay-per-call” platform that allows online advertisers Twitter: @Datalot consulting and staffing services to client firms’ marketing departments Boston to bid for paying customers it has already prequalified. CEO: Josh Reznick this year, said CEO Michael Kirven. Mondo is also opening two or three Three-year growth Datalot’s growth reflects its ongoing focus on acquiring clients in the Headquarters: new offices a year in local markets, where it is seeing 300% to 400% rate: 223% insurance and home-services industries. It has attracted clients ranging Brooklyn growth. Mondo’s clients range from New York City tech companies, 2013 revenue: Three-year growth $53.7 million from Liberty Mutual insurance to window and door maker Anderson such as GroupM, to Midwestern manufacturers. Profitable? Yes Corp. rate: 239% Mondo—a 2013 Crain’s Best Place to Work—has also benefited from 2013 revenue: Local employees: By Mr. Reznick’s account, the business model has helped clients of all $20.1 million an underlying shift in the business world to contingent workers, 70 sizes—from big publishers to tiny firms—and has kept them flocking. Profitable? No especially in the technology space, where workers recognize that the more Total employees: “We can have small businesses that come in and put their credit card in Local employees: they move around on a consulting basis, the more they’ll learn.Tech 300 and say,‘I want to buy one phone call today,’ along with larger companies 50 consultants get paid more than the rest of the tech workforce—an average that want to spend a lot more,” he said. “This is something that has been Total employees: of more than $42 an hour nationwide, according to jobs site Dice.com. impossible until now.” 70 “The best workers don’t want a full-time job,” Mr. Kirven said. “We’ve built our entire —tripp whetsell business around this contingent workforce.” —elizabeth macbride

Website: What it does: Provides interior-construction petretti.net Petretti & Associates management services Twitter: @Petretti_Tweets How it grew: Larry Petretti started his interior-construction firm, Bank of America at 114 W. 47th St., which at $30 President and CEO: Petretti & Associates, at the least opportune moment: during million has been its largest assignment to date. Larry Petretti Headquarters: 42 the depths of the recession in 2010, when the office-leasing Petretti also has done interiors for corporations such Manhattan transactions that usually spur the need for his services tanked. as Canon, Avon, Aon, Visa and CBS. Two-year growth “People said I was out of my mind,” Mr. Petretti said. Interior construction can be a cyclical business rate: 219% But Mr. Petretti saw the lull as the perfect moment to begin building because tenants generally need to build offices only 2013 revenue: his own business with his longtime colleague Dave Foncello, son Rich when they lease new space, which accelerates or slows $62.1 million Petretti and son-in-law Joseph Goubeaud. When the leasing market down based on the economy. Mr. Petretti has gotten Profitable? Yes Local employees: began to pick up again, the leap paid off, and Mr. Petretti had the pieces around that by focusing on clients in diverse industries 40 in place to put his long résumé at top interior firms like Structure Tone and by developing specialties that are in demand. Total employees: and Hunter Roberts to work. He quickly won marquee clients that fueled Mr. Petretti, 59, worked in construction for 40 40 the company’s speedy growth from just a handful of employees to nearly years. He saw starting his own firm as a way to pass on 40 people and a projected $75 million in revenue for 2014. his success and contacts to his son and son-in-law and to the young pool The young company’s biggest break came two years ago, when it got of employees at the firm. “This is not something they’ll just inherit,” he MR. INSIDER: Larry Petretti joseph yacco joseph the job to build out 15 floors, totaling 360,000 square feet of offices, for said. “They’re building this company with me.” —daniel geiger Intelligent Squarespace Product What it does: Provides tools and templates to build websites and conduct e-commerce

Solutions Website: How it grew: squarespace.com What it does: Provides one-stop Squarespace has been Twitter: a magnet for @Squarespace shopping for engineering 44 CEO: Anthony investors, attracting $78 million in services delivered by a team of capital, including $40 million Casalena veteran professionals Headquarters: banked this year. What makes this Manhattan company—which made the Fast Three-year growth How it grew: Founded in 50 last year and Crain’s Best Places rate: 214% 2008, Intelligent Product to Work in 2012 and 2013—so 2013 revenue: MENU MAESTRO: With Solutions landed most of hot? $30 million to $40 his restaurants thriving, million 43its business from For starters, it has made it a Jonathan Segal took the Website: Profitable? One Group public last fall. Motorola at first, but intelligentproduct cinch for anyone to build a website, Breaking even on a buck ennis now that the solutions.com providing hosting, 24/7 customer cash-flow basis company has Twitter: service, and choices and features Local employees: expanded into new @ipsdesigners from e-commerce to mobile 260 Principals: Mitch Global employees: The One Group Hospitality areas—most recently Maiman, CEO; management tools.The company, 360 medical devices— Paul Severino, which more than doubled its What it does: Global hospitality company with 21 restaurants open that percentage has COO revenue last year, doesn’t release user numbers, but or under construction in the U.S. and London dropped to about Headquarters: CEO and founder Anthony Casalena—one of Crain’s Hauppauge, L.I. Website: togrp.com 38%. 2011 Top Entrepreneurs, said that there are “hundreds How it grew: Jonathan Segal has been a hot Three-year growth Twitter: The company rate: 218% of thousands of [Squarespace] websites out there.” commodity in the restaurant and hospitality industry @theONEGroupUS credits its continued 2013 revenue: Mr. Casalena & Co. are also making the process since he opened the Tenjune club in the meatpacking Principals: Jonathan rapid growth, in $13.4 million easier, creating templates for specific industries and 45district—where the STK steakhouse is now—in 2010. His Segal, CEO; John Profitable? No Inserra, COO; Sam part, to a stepped- adding features that make it possible, for example, for reputation for creating fun places that attract crowds and buzz Goldfinger, CFO; up, more social-me- Local employees: musicians to interact with fans. With the recent helped him negotiate great lease deals during the recession. Celeste Fierro, dia-savvy marketing 60 overhaul of Squarespace’s iOS and Android interfaces, The company’s holdings include the popular STK, with senior vice Total employees: effort. And it’s ex- users can manage their sites from a smartphone or eight locations now open, including two in New York City.The president 63 Headquarters: panding into other tablet. hospitality division provides the food and beverage service for Manhattan areas, such as Seattle. The next steps, said Mr. Casalena, include an casinos and hotels including the Gansevoort Park Avenue Three-year revenue In 2013, IPS divested and closed international push and more marketing, enabled by the Last fall, One Group went public, merging with Committed growth: 204% ElectroMotive Designs, which de- recent funding. Squarespace has an office in Dublin, Capital Acquisition Corp., a shell company that paid $28.8 2013 revenue: signed and sold a product to convert and next year will start accepting international million; institutional investors put in $15.5 million. STK is $126.2 million heavy-duty vehicle engines to electric currencies.This year it became one of the smallest growing, said Mr. Segal, because it is more than a steakhouse. Profitable? Yes Local employees: hybrids, to focus more on core compe- companies to advertise on the Super Bowl broadcast, It’s an all-in-one club geared toward women, where guests can 660 tencies in product development servic- which was viewed by more than 111 million people. eat, drink and listen to music. Total employees: es, and took a loss. But it still has seen “As a company, we’re ahead right now, and we need By the end of 2015, STK restaurants will be open in 1,500 business pick up and has moved into to make sure the message gets out there to as many Orlando, Chicago and Milan. A more affordable and casual spacious new digs, keeping an eye on people as possible in a cost-efficient way,” said Mr. version of the eatery, STK Rebel, is expected to open in Miami next year. the future. —anne field Casalena. —judith messina —eilene zimmerman

October 13, 2014 | Crain’s New York Business | 29 Theodore Williams OnForce Blue Construction Solar Fountain What it does: Provides commercial What it does: Designs, contracting and construction services develops, finances and Media maintains solar-power What it does: Offers digital How it grew: As an electrician’s daughter Website: installations marketing services growing up during Staten Island’s 1960s twcc-llc.com Twitter: None Website: building boom, Shelby Johnson was always How it grew: With How it grew: For Blue Fountain Media, a 46 CEO: Shelby bluefountain fascinated by construction. Yet actually forging a career Johnson demand for Web development firm and online media.com in this largely male-dominated profession didn’t come Headquarters: alternative energy marketer, recent growth has come at Twitter: @BFMweb Manhattan 48 49 CEO: Gabriel easily, as she quickly discovered while she was the only rising, OnForce Solar somewhat of a cost. In April, CEO Gabriel Shaoolian female construction-engineering student at Texas Tech Three-year growth recently hired its first full- decided to stop working on jobs that go for less than Shaoolian University. rate: 189% time $25,000, a revenue stream that “accounted for 10% of Headquarters: 2013 revenues: Website: Manhattan Nevertheless, she stuck with it. After graduating in $25.5 million recruiter. onforcesolar.com our revenue but 30% of our time,” he said. Three-year growth 1986, she became a project manager in 1991 for Profitable? Yes The Twitter: Today, the number of sales Blue Fountain closes rate: 167% Manhattan-based Theodore Williams Construction, a Local employees: company, @OnForceSolar each month is down, but the dollar value of new work 2013 revenue: now 42-year-old Manhattan-based firm specializing in 30 which has CEO: Charles Feit is trending higher—from $25,000 to $50,000, $16.2 million corporate interiors. Total employees: a track Headquarters: mostly—and employees are focused on hammering Profitable? Yes Less than a decade later, she became president and 30 record of Bronx out longer-term relationships with clients. “Even if Local employees: Three-year growth 87 by 2001 was the principal owner.Today, her company is not only one of the hiring rate: 170% they don’t do something, they will add a member to Total employees: city’s fastest-growing construction companies, it’s also one of the few local 2013 revenue: the team who will figure it out,” said Simon Chkifati, 181 owned and operated by a woman. residents, $24.9 million CEO of Manhattan car-service firm Luxor Limo, a Ms. Johnson said that the company’s continued success has come expects to Profitable? Yes longtime Blue Fountain client that has the marketer developing a new primarily from repeat business, with more than 90% of its new projects double its Local employees: Web-based app. Blue Fountain has also landed more than 100 new being generated by such longstanding clients as Rudin Management, Estée head count 88 accounts during the past year, including Web design work for the Penguin Total employees: Lauder, the Blackstone Group, SUNY, Reuters America and Bristol-Myers in 12 100 Group, CareerGlider.com, CBS Outdoor and RR Donnelley. Squibb. months. —maggie overfelt “We do a great job, people refer us, and that’s what makes us stand out,” “Solar installations are said Ms. Johnson. “Integrity is part of our logo, and in this business that quite favorable, with the price makes a difference.” —tripp whetsell of solar equipment falling as What it does: Creates events energy costs are rising,” said MKG to market brands CEO Charles Feit, a Crain’s Top Entrepreneur in 2012. How it grew: With a master’s degree in Meanwhile, the sun has public health from Yale, Maneesh Goyal been shining on the hardly seemed like the ideal candidate company’s fundraising 50when it came to throwing a New Year’s Eve party for efforts. Since 2012, OnForce rapper Sean “Diddy” Combs. Yet that’s precisely what Website: Solar has received from the happened when Mr. Goyal was learning the ropes thisismkg.com New York State Energy doing freelance grunt work at local corporate events Twitter: @thisismkg Research and Development around New York in 2001. He had been trying to turn CEO: Maneesh K. Authority more than $20 his secret passion for party planning into a career, after Goyal million to develop and build spending two unfulfilling years in the nonprofit sector. Headquarters: Manhattan large solar installations in the One of the events he worked on was Mr. Combs’ Three-year growth state. MTV Music Awards after-party.This unlikely rate: 163% This past spring, the meeting not only led to the opportunity of putting 2013 revenue: company announced it was together the rap mogul’s New Year’s soiree in 2002, $24.9 million tapping funds from but it also turned into a launchpad for Mr. Goyal’s Profitable? Yes NYSERDA to build a large own event company, MKG. Mr. Goyal founded the Local employees: solar installation on a capped firm out of his Manhattan apartment a year later. 68 Total employees: landfill in West Nyack—the That was in 2003.These days, MKG has offices in 82 first such project to be SoHo, Los Angeles and Chicago that create high- created on top of landfill in profile branding and product-launch events for America’s biggest firms. New York state. The Describing what it does as “using experiential marketing to help VISIONARY: Jon Oringer installation will generate companies connect faster with customers by blasting messages from has expanded solar energy that is expected every mobile device and street corner,” MKG has managed long-term Shutterstock’s focus beyond stock photos. to save taxpayers as much as campaigns for many high-profile firms. Clients have included Delta Air

buck ennis $4 million over 30 years. Lines, NBCUniversal, Audi and Evian, as well as adding the Clinton At the same time, Global Initiative more recently. What it does: Sells stock photos, OnForce is going after As the agency continues to expand, Mr. Goyal, 39, said that his Shutterstock video and music to ad residential work. It has youthful staff will be pivotal to future growth. “Most people here are in agencies, businesses and other already opened an office on their 20s and 30s, and they are also the target market that we want to subscribers Staten Island to concentrate engage with,” he said. “We bring the millennial slant to the work we’re on such solar development doing, and that comes out. Even when we’re working with brands like How it grew: Website: Shutterstock continues to shutterstock.com there. Chase, we’re looking at fresh new approaches that can only happen when reinvent its signature stock photo business, Twitter: —janice fioravante you surround yourself with younger people.” —tripp whetsell adding video, music and online education to @Shutterstock 47its arsenal.The strategy is delivering consistent growth CEO: Jon Oringer to this homegrown company, which had 100 million Headquarters: INDEX downloads in 2013, 32% more than the previous year, Manhattan COMPANY (RANK NO.) PAGE COMPANY (RANK NO.) PAGE Three-year growth and 900,000 paying customers, up from 750,000 in rate: 184% Aden + Anais (No. 30) ...... 26 Maxymiser (No. 26) ...... 25 2012. CEO Jon Oringer is predicting sales this year will AlphaSights (No. 13) ...... 21 McKissack & McKissack (No. 24) ...... 24 2013 revenue: AppNexus (No. 9) ...... 20 MediaMath (No. 21) ...... 22 hit $325 million. $235.5 million Babyganics (No. 33) ...... 27 MKG (No. 50) ...... 30 “We’re constantly thinking about what we should Profitable? Yes Bedgear (No. 37) ...... 27 MobileFuse (No. 29) ...... 26 Bisnow Media (No. 38) ...... 28 Mondo (No. 41) ...... 29 launch next and what we should build, what do our Local employees: Biz2Credit (No. 25) ...... 24 MongoDB (No. 6) ...... 18 customers need and how can we leverage our current 350 Blue Fountain Media (No. 49) ...... 30 NeoStem (No. 4) ...... 18 Global employees: Borderfree (No. 17)...... 21 OnDeck (No. 19) ...... 20 list,” said Mr. Oringer. Business Insider (No. 32) ...... 26 The One Group Hospitality (No. 45) ...... 29 480 BuzzFeed (No. 8) ...... 20 OnForce Solar (No. 48) ...... 30 As Mr. Oringer ponders the next move, Shutterstock Cantor Commercial Real Estate (No. 1) ...... 16 Petretti & Associates (No. 42) ...... 29 is expanding geographically with new offices in Paris, Berlin, London, Convene (No. 36) ...... 27 Refinery29 (No. 12) ...... 21 Datalot (No. 40) ...... 29 Regeneron (No. 28) ...... 26 Denver and San Francisco. It is also adding services, such as WebDam, a Eastern Union Funding (No. 39) ...... 28 Shutterstock (No. 47) ...... 30 March 2014 acquisition that helps customers manage and distribute images Fluent (No. 15) ...... 21 Squarespace (No. 44) ...... 29 and other digital content. 50 GWHA (No. 34) ...... 27 StartApp (No. 3) ...... 18 Integral Ad Science (No. 7) ...... 20 Tapad (No. 11) ...... 20 Customers are also leading the way. Intelligent Product Solutions (No. 43)...... 29 Theodore Williams Construction (No. 46) ...... 30 Kaltura (No. 18) ...... 20 Thrillist Media Group (No. 23) ...... 24 “We’re finding that people are using our images in ways they didn’t Kemp Technologies (No. 27) ...... 25 Tough Mudder (No. 5) ...... 18 before, in [ways] that didn’t exist five years ago, like the coffee shop on the Liberty Blue Group (No. 16) ...... 21 Tower Legal Solutions (No. 22) ...... 22 LiveIntent (No. 2) ...... 18 Walsh Electrical Contracting (No. 31) ...... 26 corner using images to sell through Facebook,” said Mr. Oringer. Madison Logic (No. 35)...... 27 Work Market (No. 20) ...... 22 —judith messina Marketsmith (No. 10) ...... 20 Yext (No. 14) ...... 21

30 | Crain’s New York Business | October 13, 2014 So much growth, yet so few profits

Entrepreneurs plow as more valuable investments—is able.A key indicator is the degree to ning an operating loss is not just ac- rewarding them. which a customer’s “lifetime value” ceptable, it’s preferable,” said Roger revenue, funding Some investors, however, have exceeds the cost of acquiring that Ehrenberg, managing partner at into their companies recently raised alarms about easy customer. Manhattan-based venture-capital money and too-fast burn rates. But In the world of enterprise or firm IA Partners.“There is an inher- to gain market share entrepreneurs running rapidly large-business software, where ent land grab in many industries. 50 growing companies say that at this companies have lengthy ordering The first mover gets the lion’s share stage in their business, they have cycles, it can take months for a new of rewards.” be the smart thing to do,because in- BY MATTHEW FLAMM bigger worries than profits. salesperson to establish a pipeline Mr. Leventhal—who has found- stead of focusing on [operations] “Once you have the product/ and six more months to close a deal. ed and sold five tech companies— and revenue, people are focused on In the four years since Jeffrey Leven- market fit, you want to pour gas on That means it could be a year or may be keeping close watch over raising money.” thal co-founded Work Market, the the fire and go,” Mr. Leventhal said. more before the salesperson is Work Market, but that’s not to say Complacency is another danger, freelance-workforce management “The cost of not doing it means the bringing in enough revenue to cov- that every startup is on the right says Ron Yekutiel, co-founder and provider has never turned a profit, future of your company.” er salary and overhead. track. Prominent investors Bill Gur- CEO of open-source video platform not even with nearly $31 million in Right now, he and his investors, But it doesn’t make sense for com- ley of Benchmark and Fred Wilson Kaltura, which is ranked No. 18 on sales last year and more than 600% which include SoftBank and Union panies to wait until they’ve got the of Union Square Ventures have the Fast 50 list. The unprofitable growth since 2011. And Mr. Leven- Square Ventures, are mainly keep- voiced worries recently about company, which raised $47 million thal, who is chief executive, has no ing an eye on sales growth,customer founders spending too freely without in a Series E round in February, had idea when the firm will make money. churn and profit margins for Work ‘Once you have thinking about profitability—one $29 million in revenue last year and Funny thing is, Work Market is Market’s services. Meanwhile, the outcome of a marketplace in which has grown 639% since 2010. in good company. company—ranked No. 20 on the the product mix, VC money is so readily available. He periodically shakes up Among the firms in Crain’s Fast Fast 50 list—is running through the Kaltura—a process he likens to a 50 list,16 describe themselves as un- $10 million it raised last year. you want to pour Funding race whale coming up for air after profitable in their last full year of op- In the second quarter of 2014, plumbing the depths for food—and eration. By comparison, the 2013 Signs of a bubble? gas on the fire nationwide venture-capital spend- brings it close to break-even. list had four unprofitable businesses Despite concerns about compa- and go’ ing totaled $13.88 billion, making it “When startups behave in a way and four that did not disclose prof- nies spending too freely,Mr.Leven- the biggest quarter since 2001, ac- that’s not attuned to profit, it could itability. Two years ago, the Fast 50 thal and others reject comparisons cording to database CB Insights. In cause people to start getting enti- had five money-losing companies to the dot-com boom,which was the New York,investment totaled $3.55 tled,” Mr. Yekutiel said. and three undisclosed. last time startups plowed through billion through the first nine In the third quarter of last year, Observers say this year’s surge is cash without profits in sight. New months of the year—a 29% spike the company cut expenses and laid no accident. More companies than York’s first wave of Internet compa- money in hand to ramp up. As long over all of 2013. off 15 people whose “execution” was ever are planting a digital stake in nies were betting on a market that as salespeople are delivering, the One expert says that along with not in the top tier, he said, in order new markets and spending money didn’t yet exist, while current start- surest route to long-term profitabili- land grabs for market share, there is to reduce losses and bring costs in hopes of making it—sometime ups are meeting the needs of cus- ty is to continue hiring, build a cus- now an arms race in funding. more in line with revenue, if only down the line. tomers whose operations have shift- tomer base and grow market share. “If you have a competitor who temporarily. The idea is to beat out competi- ed to the Web and are now moving That’s what investors want to see. raises a lot of money, then you need “You close the gap and prove to tors and become the dominant play- to the cloud. “If a company is an inherently to raise money as well, and the equi- yourself it can be a sustainable busi- er in their field. Venture capitalists Entrepreneurs also now employ high-margin company, then grow- librium just shifts and shifts,” said ness,” he said. “It causes the entire are funding these rapid rollouts,and metrics that they and their investors ing rapidly, expanding your cus- Vincent Ponzo, director of the cen- company to be a lot more careful in Wall Street—where investors see say give a good sense of whether a tomer base and spending on sales ter for entrepreneurship at Colum- how it manages its money.Then we fast-growing money-losing startups fast-growing company is sustain- and marketing such that you’re run- bia Business School.“And it may not take another deep dive.”

ting a chance to deepen its bench. ations have built really strong fran- “There’s been a lot of talent in chises that support those valuations,” Billion-dollar startups take hold New York that’s good at getting said Michael Rubenstein, president companies off the ground,” said of ad-tech giant AppNexus, ranked Continued from Page 1 NEW YORK’S HIGH FLIERS Anand Sanwal, CEO of venture- eighth on the Fast 50,with reported- go to the leader.” capital database CB Insights. “If ly $130 million in revenue in 2013 Mr. Ryan, who was chief execu- Ranked by valuation as of most recent investment. things go right, there will be people and nearly 3,000% growth since tive of DoubleClick when it was Money raised Valuation who have taken companies through 2010. “In Silicon Valley, it’s much sold to a private-equity firm for $1.1 their entire life cycle, and will go on more based on speculation about billion in 2005, founded two mem- Vice Media $580M $2.5B to start new companies or join the what the future might bring.” bers of the city’s unicorn club, Gilt ZocDoc $97.9M $1.6B next high flier and help them scale.” Groupe and MongoDB. Gilt, val- Despite all this growth,however, Future growth ued at $1 billion at its last financing, OnDeck $409M $1.5B* at least one observer of the New Others point out that the areas in which New York ranks second to in 2011, laid off about 10% of its AppNexus $225.5M $1.2B York scene argues that those valua- staff, or around 90 people, in 2012 tions may tell us very little, and that Silicon Valley (and ahead of Boston) and began retrenching. Fab $336.3M $1.2B the city has a long way to go before are the ones that point to future The company does not comment it ranks as the No. 2 tech contender growth—the amount of venture- on valuations, but a spokeswoman MongoDB $231.1M $1.2B after Silicon Valley. capital investment, for instance, and said sales growth picked up in 2013 Gilt $236M $1.1B “The Big Apple has been more the number of deals. as the company generated cash from talk than show for quite some time Through the first nine months of operations for the first time, and BuzzFeed $96.3M $850M now,” Fortune.com columnist Dan this year,VC spending on New York that head count is now higher than Oscar $150M $800M Primack wrote recently,in a letter to tech companies totaled $3.55 bil- it was before the layoffs. New York City titled, “Are we done lion—29% more than in all of 2014, MongoDB, a database manage- Etsy $97.3M $688M yet with New York tech hype?” according to CB Insights. VC ment provider,is ranked sixth on the *Reported value at expected IPO. Sources: Crunchbase, Wall Street Journal/Dow Jones VentureSource, reports He noted that for all its startups spending in Massachusetts so far Fast 50 list,with a reported $62 mil- valued at $1 billion or more, New this year has come to $2.47 billion. lion in revenue in 2013 and more $1.2 billion at its last funding round scene that started bubbling in the York has had just one billion-dollar “The number of billion-dollar ex- than 4,000% growth since 2010. in 2013, but soon after began the mid- to late 2000s,and took off after exit, Tumblr, while Seattle and per- its in a market is a lagging indicator rounds of layoffs that made the the collapse of Lehman Brothers in petual rival Boston have had many. of innovation and market potential,” Startup scene matures startup symbolic of all that can go 2008 pushed the city to look beyond “New York is not the next Silicon said Jules Maltz, a general partner at Other New York companies with wrong when companies raise easy Wall Street for its economic future. Valley,” Mr. Primack concluded. Institutional Venture Partners, a newsworthy valuations include Vice money at high valuations in an over- There has also been an influx of “It’s not even the next Seattle.” West Coast firm whose New York Media ($2.5 billion), ZocDoc ($1.6 heated market.) money and investors searching for Local members of the club say City investments include Yext and billion), AppNexus ($1.2 billion), And then there’s the stock- hot startups in recent years. The that their valuations mean a lot— OnDeck. “I expect New York to de- BuzzFeed ($850 million) and Oscar image marketplace Shutterstock, more successful companies have especially when compared with some liver more exits over $1 billion than ($800 million).OnDeck is expected which went public two years ago been moving through the alphabet West Coast startups, like Snapchat, any other market except Silicon Val- to go public in the next few months with a valuation of $558 million and of funding rounds, at higher and which has a $10 billion valuation, ley in the years to come.” with a valuation of $1.5 billion, ac- now has a market cap of $2.5 billion. higher valuations. millions of users and no revenue. cording to The Wall Street Journal. The growth in numbers reflects But while there may be frothi- “In New York, most of the com- LISTEN to a discussion at (E-commerce site Fab was valued at the gradual maturing of a startup ness in the market, New York is get- panies that have attracted high valu- CrainsNewYork.com/podcasts

October 13, 2014 | Crain’s New York Business | 31 Surviving Conference Season

It is no secret that major be organized ahead of time. make you feel better and conferences all tend to hap- Make use of your downtime give you energy to attack the on planes by planning work rest of the day inside at the EXPERIENCE THE ALL-NEW pen around this time of year. People are swamped, jump- you can do offline. Use apps conference. Can’t get away? AMERICAN STEAKHOUSE ing from one conference to like TripIt, GateGuru and Sometimes asking for a vege- from master chef Charlie Palmer, another, spending more time Packing Pro to help stream- tarian option will provide you rooted in the pursuit of the best in the airport than they care line your trips and keep you with a healthier meal! ingredients and a simplistic to admit. If you are one of organized on the go. Taking approach in the kitchen. the thousands plagued by the time to download a few Give Yourself a Break over-exposure to convention apps could save you hours of The reality is, conference @CPSTEAKNY centers, long flights and late useless line waiting, missed season is stressful and there nights spent networking, flights and other travel head- are certain things you simply here are a few tips to help aches. Finally, the Google cannot avoid, so give your- you survive. Hangouts program will help self a break when you can. you stay in touch with kids, When work and travel stress Plan Ahead family, & friends from afar. you out, remind yourself that One of the reasons that It’s a great way to have some the season will be over soon. conference season can be so face time and make your time Don’t be too hard on your- stressful is because attend- apart feel much shorter. self. Your inbox might pile ees bounce from one event up a bit, you may get a bit to another, with little time Eat Well further behind on projects, to plan ahead. There is a Eating healthfully in general but the holidays are coming Charlie Palmer Steak 3 East 54th Street New York, NY 646.559.8440 CharliePalmer.com comfort to following a usual is always a good idea, but soon and you will have at rhythm and schedule, and it is especially important least a little bit of down- being without that com- while traveling to drink lots time to catch up. While you fort can add to the feeling of water and hone in on are on the road, prioritize of chaos. One of the best healthy places to grab a yourself. Fitting in a quick things you can do to make quick bite. Hotel breakfast exercise break, a healthy it through the season is to buffets do not always make meal or simply a morning of this easy, but you should do uninterrupted emailing will whatever you can to avoid make your entire day feel carb-heavy and energy-drain- more under your control. ing foods. When you travel, And if all does go crazy, wait bring granola bars or other until you get home to tackle healthy snacks with you and the problem. plan your meals in advance, if you can. Ask convention Conference season is a won- organizers or your hotel’s derful time to reconnect with receptionist about the hotel industry colleagues, learn restaurant and local places from new educators and trav- Liz King where you might be able to el the world. Implementing CEO, Chief Event Specialist, Liz King Events grab a bite quickly. Conven- these simple tactics will help Co-Founder, PlannerTech Event Technology tion centers are known for you enjoy this time of year, Showcase having horrible food options, so don’t let travel woes, lack Executive Producer, Event Alley Show so use that as an excuse to of energy and projects back Reach me, [email protected] leave at lunchtime to find a home drain you and stress Follow me, Twitter.com/lizkingevents local eatery. The fresh air will you out.

Next Edition NOVEMBER

BAR & BAT MITZVAHS LECTURES APELLA™, EVENT SPACE AT BOARD MEETINGS LOCATION SHOOTS ALEXANDRIA CENTER™ CELEBRATIONS MULTIMEDIA 450 EAST 29TH STREET COCKTAIL RECEPTIONS PRESENTATIONS 2ND FLOOR CONFERENCES PRESS CONFERENCES 10 NEW YORK, NY 10016 DINNERS PRODUCT LAUNCHES TEL 212.706.4100 FASHION SHOWS WEDDINGS [email protected] 2014 HOLIDAY PARTIES WWW.APELLA.COM

A Special Advertising Supplement to Crain’s New York Business BUSINESS DINING & VENUES

Taking Stock of Hard Rock

An interview with John Pasquale, Director of Sales and Marketing

Please tell us a bit about the Charmin came to us looking band playing softly for a Hard Rock Café. Your spaces for a way to market their new cocktail party, or Paul Simon are so versatile. What would softer toilet paper. We sat or Billy Joel (both of whom you like event planners to with them and our creative have played here) doing a know about you? team and came up with the concert for a charity. The biggest challenge we idea to transform have with our space is that ourselves into the What do you pre- people do not know that “Soft Rocks Café” dict for the future we can accommodate a and build a tow- of event menus? theater-style meeting for 300 ering stage three I think the future people with built-in staging, stories above Sev- of event menus lighting, projector, 26-foot- enth Avenue, with is here now, and drop-down screen and pillars wrapped in it is being able to enough microphones to host giant rolls of toilet provide items for a panel of 10, as well as a vari- paper. To make it those with food al- ety of other set ups and sizes. even better, Kenny lergies and dietary The Live Venue is the perfect G performed a restrictions. One setting for events with 200 – surprise concert on of the best things 500 guests to enjoy cocktails, top of that stage about working dinner, and still have plenty of just to show that with our venue room to dance. We also have “Soft Rocks.” We is that we have our New York Room, which also host a number of trade great flexibility with menus can host meetings with 25 to shows each year, from US and always look to provide 100 guests, and features built- Foods show, with over 100 event planners with diverse in screens, projectors and vendors and 3,000 guests items so all guests can enjoy audio. All a planner has to do throughout the day, to smaller themselves. is set up a meeting and bring shows with 25 exhibitors and a laptop and we can take care a few hundred guests, and I know you are also have a of the rest. We can host up to everything in between. location at Yankee Stadium. 1,100 people in the full venue, What are some benefits for or do an intimate seated din- Music plays a huge role in planners in doing events at ner for 250 while still having a the life of the Hardrock the stadium? full stage for a performance Cafés. Have you seen any I would say the biggest bene- or presentations. event planners creatively fit to planning an event at the incorporate music? Hard Rock at Yankee Stadium What are some unique Many of our events have a is the amazing ability to have things that planners have musical element to them. It tours of the stadium for you done with your space? could be a small background and your guests. One of the most unique spaces that we have here is Out of Office is published by Crain’s Custom Connections Studio. For more information, the historic marquee that is in please contact Trish Henry at (212) 210-0711 or [email protected]. the front of our building. It is a great space for a small cocktail party in the middle of Times Square without the crowds, as well as an amazing market- 8OE4USFFU CFUXFFOUIBOEUI SE'MPPS ing platform. For instance,

For more information on OUT OF OFFICE please contact Irene Bar-Am at (212) 210-0133 or [email protected] View the digital edition at crainsnewyork.com/OOO

A Special Advertising Supplement to Crain’s New York Business TO PLACE A CLASSIFIED AD, CALl 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM TELECOMMUNICATIONS PUBLIC & LEGAL NOTICES NYC'S MOTOROLA Notice of Qualification of ARC Notice of Qualification of 1901 First Notice of Qualification of Bluehenge Notice of Qual. of Richfield Driggs MOTOTRBO SPECIALISTS Hospitality Portfolio I Owner, LLC. Street Associates, LLC. Authority Capital Secured Debt SBIC, L.P. Holdings, LLC, Auth. filed Sec'y of Authority filed with Secy. of State of NY filed with Secy. of State of NY (SSNY) Authority filed with NY Dept. of State State (SSNY) 6/18/14. Office loc.: NY MOTOTRBOTM (SSNY) on 09/25/14. Office location: on 09/24/14. Office location: NY on 9/5/14. Office location: NY County. County. LLC org. in DE 6/17/14. SSNY Professional Digital Two-way Radio System provides significant productivity NY County. LLC formed in Delaware County. LLC formed in Delaware (DE) Princ. bus. addr.: 152 W. 57th St., 20th desig. as agent of LLC upon whom gains - reliably and affordably. (DE) on 07/23/14. Princ. office of LLC: on 09/25/13. SSNY designated as Fl., NY, NY 10019. LP formed in DE on process against it may be served. • Clearer voice capability and enhanced 106 York Rd., Jenkintown, PA 19046. agent of LLC upon whom process 1/29/14. NY Sec. of State designated SSNY shall mail copy of proc. to battery life • Integrated voice and data for better SSNY designated as agent of LLC against it may be served. SSNY agent of LP upon whom process Siegel & Reiner, Att: Irwin Siegel, 900 productivity and privacy upon whom process against it may shall mail process to: National against it may be served and shall Third Ave., NY, NY 10022. DE off. • Text messaging be served. SSNY shall mail process Registered Agents, Inc., 111 Eighth mail process to: c/o CT Corporation addr.: 160 Greentree Dr., Ste. 101, • Doubles channel call capacity for the price of one license to c/o CSC, 80 State St., Albany, NY Ave., NY, NY 10011. Address to be System, 111 8th Ave., NY, NY 10011, Dover, DE 19904. Cert. of Form. on 12207. DE addr. of LLC: 2711 maintained in DE: 160 Greentree Dr., regd. agent upon whom process may file: SSDE, Townsend Bldg., Dover, DE *$100 TRADE-IN PER RADIO Centerville Rd., Ste. 400, Wilmington, Ste. 101, Dover, DE 19904. Arts of be served. DE addr. of LP: The 19901. Purp.: any lawful activities. Call to learn more or to DE 19808. Arts. of Org. filed with DE Org. filed with the DE Secy. of State, Corporation Trust Co., 1209 Orange St., schedule a professional, Notice of Qual. of VS 125 LLC, Auth. no-obligation survey or Secy. of State, Div. of Corps., 401 John G. Townsend Bldg., 401 Wilmington, DE 19801. Name/addr. on-site demo. Federal St., Ste. 4, Dover, DE 19901. Federal St., Ste. 4, Dover, DE 19901. of genl. ptr. available from NY Sec. of filed Sec'y of State (SSNY) 6/13/14. Purpose: Any lawful activity. Purpose: any lawful activities. State. Cert. of LP filed with DE Sec. Office loc.: NY County. LLC org. in of State, 401 Federal St., Dover, DE DE 5/6/14. SSNY desig. as agent of Notice of Conversion of Susan Realty Notice of Formation of GRO DEV 19901. Purpose: all lawful purposes. LLC upon whom process against it Associates, a partnership, to Susan Leasehold LLC, Art. of Org. filed may be served. SSNY shall mail Realty Associates LLC. Certificate Sec'y of State (SSNY) 6/9/14. Office 6FOUR3 PRODUCTIONS, LLC, Arts. copy of proc. to SHVO, 724 Fifth 33 East 33rd Street filed with Sec. of State of NY (SSNY) location: NY County. SSNY designated of Org. filed with the SSNY on Ave., NY, NY 10019. DE off. addr.: New York, NY 10016 on 5/11/06. Office location: NY County. as agent of LLC upon whom process 06/25/2014. Office loc: NY County. 160 Greentree Dr., Ste. 101, Dover, 212-532-7400 SSNY designated agent of LLC upon against it may be served. SSNY shall SSNY has been designated as agent DE 19904. Cert. of Form. on file: www.metrocomradio.com whom process against it may be mail copy of process to Ari Bromberg upon whom process against the LLC SSDE, Townsend Bldg., Dover, DE served and shall mail process to: c/o GRO Dev., 521 W. 26th St., NY, NY may be served. SSNY shall mail 19901. Purp.: any lawful activities. PUBLIC & LEGAL Ed Dulchin, 170 7th Ave., NY, NY 10001. Purpose: any lawful activities. process to: Chad Lewis, 401 E. 74th 10011. Purpose: any lawful activity. St., Apt. 8M, NY, NY 10021. Purpose: 1355 AMSTERDAM REALTY LLC, a Formation notice of the limited liablity NOTICES Any Lawful Purpose. domestic LLC, filed with the SSNY on Notice of formation of F.H. Wadsworth company (LLC). Name: JBR CONSULTING 6/16/14. Office location: New York Amalgamated Life Insurance LLC. Arts. Of Org. filed with Secy. Of GROUP, LLC. Articles of Organization JERICO LLC. Art. of Org. filed with County. SSNY is designated as agent Company is committed to State of NY (SSNY) on 8/19/14. filed with the NY Secretary of State the SSNY on 08/14/14. Office: New upon whom process against the LLC Office location: NY County. SSNY (SSNY): August 22, 2014. Office: New preventing fraud in regard to the York County. SSNY designated as may be served. SSNY shall mail process designated as agent of LLC upon York County. SSNY designated as agent of the LLC upon whom process The LLC, 1355 Amsterdam Ave., NY, insurance coverage it issues. whom process against it may be agent of the LLC upon whom process against it may be served. SSNY shall NY 10027. General Purposes. Therefore, Amalgamated Life, as served. SSNY shall mail process to: against it may be served. SSNY shall mail copy of process to the LLC, 213 Notice of Formation of RAFFLES required by the New York State F.H. Wadsworth, 77 W. 85th Street, mail copy of process to 610 West End West 35th Street, #400, New York, NY Suite 6E, New York, NY 10024. Avenue, Apartment 11B, New York, NY 10001. Purpose: Any lawful purpose. BISTRO LLC. Arts. of Org. filed with Department of Financial Services Purpose: any lawful activity. 10024. Purpose: All lawful purposes. Secy. of State of NY (SSNY) on makes the following statement: MAXDELIVERY CAFE, LLC, Arts. of 09/04/14. Office location: NY County. The Reddy Group LLC. Arts. of Org. Notice of Qual. of North 6th Funding Org. filed with the SSNY on 09/04/2014. SSNY designated as agent of LLC filed with Secy. of State of NY (SSNY) LLC, Auth. filed Sec'y of State (SSNY) Office loc: NY County. SSNY has been upon whom process against it may be Any person who knowingly and on 08/27/14. Off. loc: NY County. 7/30/14. Office loc.: NY County. LLC designated as agent upon whom served. SSNY shall mail process to with intent to defraud any SSNY des. as agent of LLC upon org. in DE 7/29/14. SSNY desig. as process against the LLC may be served. the LLC, 511 Lexington Ave., NY, NY insurance company or other whom process may be served. SSNY agent of LLC upon whom process SSNY shall mail process to: Gilbride, 10017. Purpose: Any lawful activity. shall mail process to c/o Robinson against it may be served. SSNY shall Tusa, Last & Spellane LLC Attn: JMW, person, files an application for Brog, et al., Attn: Neil S. Goldstein, mail copy of proc. to NRAI, 111 Eighth NOTICE OF FORMATION OF LIMITED 31 Brookside Drive, Greenwich, CT LIABILITY COMPANY. NAME: insurance or statement of claim 875 Third Ave., 9th Fl., New York, NY Ave., NY, NY 10011, the Reg. Agt. 06830. Purpose: Any Lawful Purpose. containing any materially false 10022. Purpose: General. upon whom proc. may be served. DE KATESHIN GALLERY LLC. Articles of off. addr.: 160 Greentree Dr., Ste. 101, Notice of Formation of BICOM NY, LLC. Organization were filed with the information, or conceals for the Notice of Formation of KRETCHMER Dover, DE 19904. Cert. of Form. on Arts. of Org. filed with Secy. of State Secretary of State of New York SC LLC. Arts. of Org. filed with Secy. purpose of misleading, file: SSDE, Townsend Bldg., Dover, DE of NY (SSNY) on 09/18/14. Office (SSNY) on 05/23/14. Office location: of State of NY (SSNY) on 9/10/14. information concerning any fact 19901. Purp.: any lawful activities. location: NY County. Princ. office of New York County. SSNY has been Office location: NY County. SSNY material there-to, commits a LLC: 823 11th Ave., NY, NY 10019. designated as agent of the LLC upon designated as agent of LLC upon 62 EDGECOMBE AVE LLC. Art. of Org. whom process against it may be fraudulent insurance act, which SSNY designated as agent of LLC whom process against it may be filed with the SSNY on 07/02/14. Office: upon whom process against it may be served. SSNY shall mail a copy of is a crime and shall also be served. SSNY shall mail process to: New York County. SSNY designated served. SSNY shall mail process to process to the LLC, c/o Kate subject to a civil penalty not to c/o The Kretchmer Companies LLC, as agent of the LLC upon whom Joseph S. Aboyoun, Esq., Aboyoun Junghee Shin, 170 East 80th Street, 350 Fifth Ave., Ste. 6900, NY, NY process against it may be served. exceed five thousand dollars and & Heller, L.L.C., 77 Bloomfield Ave., New York, New York 10075. Purpose: 10118. Purpose: any lawful activity. SSNY shall mail copy of process to the Pine Brook, NJ 07058. Purpose: For any lawful purpose. the stated value of the claim for LLC, 60 Paine Street, Lindenhurst, NY Notice of Formation of 368 THIRD Automotive sales/service. 11757. Purpose: Any lawful purpose. Notice of Formation of 3861 Route 22 each such violation. LLC. Arts. of Org. filed with Secy. of Notice of Qual. of Raven Asset-Based Holdings LLC. Arts. of Org. filed with State of NY (SSNY) on 09/11/14. Office NEVILLE DANCE THEATRE LLC, a Opportunity Fund II LP, Auth. filed NY Dept. of State on 8/29/14. Office location: NY County. Princ. office of Anyone knowing of a fraudulent domestic LLC, filed with the SSNY Sec'y of State (SSNY) 4/2/14. Office location: NY County. Sec. of State LLC: c/o Continental Ventures, 641 act should call Ellen Dunkin at: on 8/5/14. Office location: New York loc.: NY County. LP org. in DE 4/1/14. designated agent of LLC upon whom Lexington Ave., 24th Fl., NY, NY 10022. Amalgamated Life County. SSNY is designated as agent SSNY desig. as agent of LP upon process against it may be served SSNY designated as agent of LLC upon whom process against the LLC whom process against it may be and shall mail process to: c/o The Insurance Company upon whom process against it may may be served. SSNY shall mail served. SSNY shall mail copy of proc. Community Preservation Corp., 28 333 Westchester Avenue be served. SSNY shall mail process process Brenda Neville, P.O. Box 1625, to Att: Joshua Green, 110 Greene St., E. 28th St., 9th Fl., NY, NY 10016, White Plains, NY 10604 to the LLC at the princ. office of the NY, NY 10101. General Purposes. NY, NY 10012. DE off. addr.: CSC, principal business address. Purpose: 800-624-5844 LLC. Purpose: Any lawful activity. Notice of Formation of CASH 2711 Centerville Rd., Wilmington, DE any lawful activity. Notice of Qualification of Ocean Light WEXLER LEHRER & KAUFMAN PLLC. Smartwatch, LLC. Arts. of Org. filed 19808. Cert. of LP on file: SSDE, Notice of Formation of Trask Foods, Productions, LLC. Authority filed with Art. of Org. filed with the SSNY on with Secy. of State of NY (SSNY) on Townsend Bldg., Dover, DE 19901. LLC. Arts. of Org. filed with NY Dept. Secy. of State of NY (SSNY) on 07/31/14. Office: New York County. 09/05/14. Office location: NY County. Name/addr. of each gen. ptr. avail. at of State on 9/2/14. Office location: 05/27/14. Office location: NY County. SSNY designated as agent of the SSNY designated as agent of LLC SSNY. Purp.: any lawful activities. NY County. Princ. bus. addr.: 411 W. PLLC upon whom process against it upon whom process against it may LLC formed in Delaware (DE) on Notice of Qual. of HighBrook Income 14th St., 4th Fl., NY, NY 10014. Sec. may be served. SSNY shall mail be served. SSNY shall mail process 05/21/14. SSNY designated as agent Property Fund II, LP, Auth. filed Sec'y of State designated agent of LLC copy of process to the PLLC, 6 E. to Nicole Lapin, PMB #207, 4201 of LLC upon whom process against of State (SSNY) 3/4/14. Office loc.: upon whom process against it may 39th Street, Suite 700, New York, NY Neshaminy Blvd., Bensalem, PA it may be served. SSNY shall mail NY County. LP org. in DE 1/8/14. be served and shall mail process to: 10016. Purpose: For the practice of 19020. Purpose: Any lawful activity. process to: c/o Larry Wasserman, SSNY desig. as agent of LP upon CT Corporation System, 111 8th 100 Universal City Pl., Bldg., 5121, the profession of Law. Ave., NY, NY 10011, regd. agent Notice of Formation of CRP Amsterdam whom process against it may be Universal City, CA 91608. Address upon whom process may be served. ROYAL 202, L.L.C., Articles of Annex LLC. Arts. of Org. filed with served. SSNY shall mail copy of to be maintained in DE: c/o 3500 S. Purpose: all lawful purposes. Dupont Hwy, Dover, DE 19901. Arts Organization filed NY Sec of State Secy. of State of NY (SSNY) on proc. to 680 Fifth Ave., 19th Fl., NY, of Org. filed with the DE Secy. of (SSNY) 07/17/2014. Office in NEW 6/27/14. Office location: NY County. NY 10019. DE off. addr.: CSC, 2711 Charles K. Goldner, LLC. Arts. of Org. State, John G. Townsend Bldg., 401 YORK County. SSNY design. agent SSNY designated as agent of LLC upon Centerville Rd., Wilmington, DE filed with Secy. of State of NY (SSNY) Federal St., Ste. 4, Dover, DE 19901. of LLC upon whom process may be whom process against it may be 19808. Cert. of LP on file: SSDE, on 05/26/99. Off. loc.: NY Co. SSNY Purpose: any lawful activities. served. SSNY shall mail copy of served. SSNY shall mail process to: Townsend Bldg., Dover, DE 19901. des. as agent of LLC upon whom process to c/o ROYAL 202, L.L.C., c/o Castellan Real Estate Partners, Name/addr. of each gen. ptr. avail. at process may be served. SSNY shall Notice of Qualification of MHR 196 CANAL ST, 6TH FL, NEW YORK, 1841 Broadway, Ste. 400, NY, NY SSNY. Purp.: any lawful activities. mail process to 155 West 72nd St., New INSTITUTIONAL PARTNERS IV LP. NY 10013. 10023. Purpose: any lawful activity. York, NY 10023. Purpose: General. Authority filed with Secy. of State of NY Notice of Qualification of 697 Fifth/2 (SSNY) on 06/26/14. Office location: NY Notice of Qualification of KAZTRONIX Qualification of Blackstone Property East 55th Street Manager LLC. Notice of Qualification of Coleman County. LP formed in Delaware (DE) on LLC. Authority filed with Secy. of Partners F.1 L.P. Authority filed with Authority filed with NY Dept. of State Floor, LLC. Authority filed with NY Dept. 12/21/11. Princ. office of LP: 40 W. 57th State of NY (SSNY) on 08/29/14. the Sect of State of NY (SSNY) on on 10/2/14. Office location: NY County. of State on 8/7/2014. Office location: St., 24th Fl., NY, NY 10019. SSNY Office location: NY County. LLC 9/4/14. Office Loc: NY County. LP Princ. bus. addr.: 210 Route 4 East, NY County. Princ. bus. addr.: 8020 designated as agent of LP upon whom formed in Virginia (VA) on 10/26/01. formed in DE on 6/30/14. SSNY has Paramus, NJ 07652. LLC formed in DE Arco Corporate Dr., Ste. 400, Raleigh, process against it may be served. SSNY designated as agent of LLC been designated as agent of LP on 9/30/14. NY Sec. of State designat- NC 27617. LLC formed in DE on SSNY shall mail process to the LP at upon whom process against it may be upon whom process against it may ed agent of LLC upon whom process 12/22/1966. NY Sec. of State desig- the addr. of its princ. office. Name and served. SSNY shall mail process to be served and shall mail process to: against it may be served and shall mail nated agent of LLC upon whom addr. of each general partner are c/o Corporation Service Co., 80 State 200 Bellevue Pkwy, Ste 210, process to: c/o CT Corporation process against it may be served and available from SSNY. DE addr. of LP: St., Albany, NY 12207-2543. VA addr. Wilmington, 19809. DE address of System, 111 8th Ave., NY, NY 10011, shall mail process to: CT Corporation c/o Corporation Service Co., 2711 of LLC: 8260 Greensboro Dr., Ste. LP: 200 Bellevue Pkwy, Ste 210, regd. agent upon whom process may System, 111 8th Ave., 13th Fl., NY, Centerville Rd., Wilmington, DE 19808. 150, McLean, VA 22102. Arts. of Org. Wilmington, 19809. Name/addr of be served. DE addr. of LLC: 1209 NY 10011. DE addr. of LLC: 1209 Arts. of Org. filed with Secy. of State filed with Clerk of the Commission genl ptr avail from SSNY. Cert of LP Orange St., Wilmington, DE 19801. Orange St., Wilmington, DE 19801. of DE, Dept. of State, Div. of Corps., Commonwealth of VA, Tyler Bldg., filed with DE Sect of State, 401 Cert. of Form. filed with DE Sec. of Cert. of Form. filed with DE Sec. of John Townsend Bldg., Dover, DE 1300 E. Main St., Richmond, VA Federal St, Ste 4, Dover, DE 19901. State, 401 Federal St., Dover, DE State, 401 Federal St., Dover, DE 19901. Purpose: Any lawful activity. 23219. Purpose: Any lawful activity. Purpose: any lawful activity. 19901. Purpose: any lawful activity. 19901. Purpose: all lawful purposes.

34 | Crain’s New York Business | October 13, 2014 TO PLACE A CLASSIFIED AD, CALl 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of PRIME Notice of Qualification of Wind NOTICE OF QUALIFICATION of MOF Notice of Qual. of North 6th Mezz Notice of Qualification of Northwood MACAYA CAPITAL MANAGEMENT Financial Information LLC. Authority III GP LLC. Authority filed with Secy of Funding LLC, Auth. filed Sec'y of Securities LLC. Authority filed with LP. Authority filed with Secy. of State filed with NY Dept. of State on State of NY (SSNY) on 8/11/14. Office State (SSNY) 7/30/14. Office loc.: NY NY Dept. of State on 8/6/14. Office of NY (SSNY) on 09/17/14. Office 9/24/14. Office location: NY County. location: NY County. LLC formed in County. LLC org. in DE 7/29/14. location: NY County. Princ. bus. location: NY County. LP formed in Princ. bus. addr.: 54 W. 40th St., NY, DE on 3/27/14. SSNY designated SSNY desig. as agent of LLC upon addr.: 575 5th Ave., 23rd Fl., NY, NY Delaware (DE) on 09/10/14. Princ. NY 10018. LLC formed in DE on agent upon whom process may be whom process against it may be 10017. LLC formed in DE on 5/30/14. office of LP: 200 E. 72nd St., PHK, 8/6/14. NY Sec. of State designated served and shall mail copy of process served. SSNY shall mail copy of NY Sec. of State designated agent of NY, NY 10021. SSNY designated as agent of LLC upon whom process against LLC to: CORP SERVICE proc. to NRAI, 111 Eighth Ave., NY, LLC upon whom process against it agent of LP upon whom process against it may be served and shall COMPANY, 80 STATE ST, ALBANY, NY 10011, the Reg. Agt. upon whom may be served and shall mail process against it may be served. SSNY shall mail process to: c/o CT Corporation NY 12207. Principal business proc. may be served. DE off. addr.: to: c/o CT Corporation System, 111 mail process to the Partnership at System, 111 8th Ave., NY, NY 10011, address: 375 PARK AVE, 33RD FLR, 160 Greentree Dr., Ste. 101, Dover, 8th Ave., NY, NY 10011, regd. agent the princ. office of the LP. Name and regd. agent upon whom process may NY NY 10152. DE address of LLC: DE 19904. Cert. of Form. on file: upon whom process may be served. addr. of each general partner are be served. DE addr. of LLC: 1209 2711 CENTERVILLE RD, STE 400, SSDE, Townsend Bldg., Dover, DE DE addr. of LLC: The Corporation available from SSNY. DE addr. of LP: Orange St., Wilmington, DE 19801. WILMINGTON, DE 19808. Certificate 19901. Purp.: any lawful activities. Trust Co., 1209 Orange St., c/o Corporation Service Co., 2711 Cert. of Form. filed with DE Sec. of of LLC filed with Secy of State of DE Wilmington, DE 19801. Cert. of Form. Centerville Rd., Ste. 400, Wilmington, State, 401 Federal St., Dover, DE located at: Division of Corp, John G. Notice of Formation of PJ 207 LLC. filed with DE Sec. of State, 401 DE 19808. Arts. of Org. filed with DE 19901. Purpose: all lawful purposes. Townsend Bldg., 401 Federal St, Ste Arts. of Org. filed with Secy. of State of Federal St., Dover, DE 19901. Secy. of State, Div. of Corps., John 4, Dover, DE 19901. Purpose: any NY (SSNY) on 09/15/14. Office loca- Purpose: all lawful purposes. G. Townsend Bldg., 401 Federal St. - Notice of Formation of SUPERIEUR lawful act. tion: NY County. SSNY designated Ste. 4, Dover, DE 19901. Purpose: CONSULTING, LLC. Arts. of Org. filed as agent of LLC upon whom process 41 West 68, LLC. Art. of Org. filed with Any lawful activity. with Secy. of State of NY (SSNY) on Notice of Formation of SNB NYC against it may be served. SSNY shall the SSNY on 11/17/11. Office: New 09/18/14. Office location: NY County. Consulting LLC. Arts. of Org. filed mail process to c/o Rosenberg & York County. SSNY designated as Notice of Formation of DR. KATHY with NY Dept. of State on 8/8/14. agent of the LLC upon whom process DOOLEY, CHIROPRACTOR, PLLC. SSNY designated as agent of LLC Estis, P.C., Attn: Michael E. Lefkowitz upon whom process against it may be Office location: NY County. Sec. of Esq., 733 Third Ave., NY, NY 10017. against it may be served. SSNY shall Arts. of Org. filed with SSNY on 8/5/14. State designated agent of LLC upon mail copy of process to the LLC, c/o Office location: New York County. served. SSNY shall mail process to Purpose: Any lawful activity. Corporation Service Co., 80 State St., whom process against it may be Trinidad Hidalgo, 80 Central Park West, SSNY designated as agent of LLC served and shall mail process to: c/o Notice of Formation of PCDC Health Apartment 22F, New York, New York whom process against may be served. Albany, NY 12207, regd. agent upon whom and at which process may be CT Corporation System, 111 8th Opportunities Fund XI LLC. Arts. of 10023. Purpose: Any lawful purpose. SSNY shall mail process to: C/O THE Ave., NY, NY 10011, regd. agent Org. filed with NY Dept. of State on served. Purpose: Any lawful activity. Noble Sensors, LLC. Arts. of Org. PLLC, 1410 Broadway, Concourse Lvl, upon whom process may be served. 6/13/14. Office location: NY County. filed with Secy. of State of NY (SSNY) NY, NY 10018. Purpose: to engage Notice of Qualification of Own Purpose: all lawful purposes. Sec. of State designated agent of LLC in the practice of Chiropractic. Development Company, LLC. upon whom process against it may on 08/27/14. Off. loc.: NY Co. SSNY Authority filed with Secy. of State of NY des. as agent of LLC upon whom Notice of Formation of CSA Realty Notice of Qual. of NREM 80 Maiden be served and shall mail process to: (SSNY) on 09/17/14. Office location: Manager LLC, Auth. filed Sec'y of Primary Care Development Corp., 45 process may be served. SSNY shall Associates, LLC. Arts. of Org. filed NY County. LLC formed in Delaware mail process to c/o Robinson Brog, et with Secy. of State of NY (SSNY) on State (SSNY) 7/17/14. Office loc.: NY Broadway, Ste. 530, NY, NY 10006, (DE) on 09/09/14. SSNY designated County. LLC org. in DE 7/15/14. principal business address. Purpose: al., Attn: Marshall J. Gluck, 875 3rd 9/18/14. Office location: NY County. as agent of LLC upon whom process Ave., 9th Fl., New York, NY 10022. SSNY designated as agent of LLC SSNY desig. as agent of LLC upon any lawful activity. against it may be served. SSNY whom process against it may be Purpose: General. upon whom process against it may be shall mail process to: 45 Main St., Name of LLC: Summers BK LLC. Arts. served. SSNY shall mail copy of 3Square Project Management LLC. served. SSNY shall mail process to: Ste. 536, Brooklyn, NY 11201. of Org. filed with NY Dept. of State: proc. to NRAI, 111 Eighth Ave., NY, Arts. of Org. filed with Secy. of State The LLC, 119 Fifth Ave., Ste. 701, NY, Address to be maintained in DE: c/o 5/16/13. Office loc.: NY Co. Sec. of NY 10003. Purpose: any lawful activity. NY 10011, the Reg. Agt. upon whom of NY (SSNY) on 08/27/14. Off. loc: NY Incorporating Services, Ltd., 3500 S. proc. may be served. DE off. addr.: State designated agent of LLC upon Dupont Hwy, Dover, DE 19901. Arts whom process against it may be County. SSNY des. as agent of LLC NOTICE OF FORMATION OF LIMITED 160 Greentree Dr., Ste. 101, Dover, upon whom process may be served. LIABILITY COMPANY. NAME: of Org. filed with the DE Secy. of DE 19904. Cert. of Form. on file: served and shall mail process to: c/o State, John G. Townsend Bldg., 401 Business Filings Inc., 187 Wolf Rd., SSNY shall mail process to c/o PRESTIGE IRON WORKS, LLC. SSDE, Townsend Bldg., Dover, DE Robinson Brog, et al., Attn: Neil S. Articles of Organization were filed with Federal St., Ste. 4, Dover, DE 19901. 19901. Purp.: any lawful activities. Ste. 101, Albany, NY 12205, regd. agt. Purpose: any lawful activities. upon whom process may be served. Goldstein, 875 Third Ave., 9th Fl., New the Secretary of State of New York York, NY 10022. Purpose: General. (SSNY) on 01/17/14. Office location: Notice of Qual. of HighBrook Income Purpose: any lawful act. Qualification of Blackstone Property Property Fund II GP, LLC, Auth. filed New York County. SSNY has been Partners L.P. Authority filed with the Notice of formation of Kavita Sharma, NOTICE OF FORMATION OF ZJK designated as agent of the LLC upon Sec'y of State (SSNY) 2/26/14. Office Ventures LLC. Arts of Org filed with Sect of State of NY (SSNY) on 9/5/14. loc.: NY County. LLC org. in DE MD, PLLC. Arts. of Org. filed with whom process against it may be Office Loc: NY County. LP formed in Sec’y of State of NY (SSNY) on Secy of State of NY (SSNY) 3/28/14. served. SSNY shall mail a copy of 1/8/14. SSNY desig. as agent of LLC Office location: NEW YORK County. DE on 6/30/14. SSNY has been upon whom process against it may 8/4/14. Office location: NY County. process to the LLC, 18-21 126th designated as agent of LP upon whom SSNY designated as agent of PLLC SSNY designated agent upon whom Street, College Point, New York 11356. be served. SSNY shall mail copy of process may be served and shall process against it may be served and proc. to 680 Fifth Ave., 19th Fl., NY, upon whom process against it may be Purpose: For any lawful purpose. shall mail process to: 200 Bellevue served. SSNY shall mail process to mail copy of process against LLC to NY 10019. DE off. addr.: CSC, 2711 principal business address: 205 NOTICE OF FORMATION OF Red Pkwy, Ste 210, Wilmington, 19809. DE Centerville Rd., Wilmington, DE 385 South End Ave, Apt 3D, NY, NY address of LP: 200 Bellevue Pkwy, Ste 10280. Purpose: practice profession Third Ave 2N, NY NY 10003. Room Hospitality LLC. Arts of Org 19808. Cert. of Form. on file: SSDE, Purpose: any lawful act. filed with Secy of State of NY (SSNY) 210, Wilmington, 19809. Name/addr Townsend Bldg., Dover, DE 19901. of medicine. on 08/11/14. Office location: NY of genl ptr avail from SSNY. Cert of Purp.: any lawful activities. RIDGEFIELD FAMILY PARTNERS LLC, County. SSNY designated as agent LP filed with DE Sect of State, 401 Notice of Formation of White Crest Arts. of Org. filed with the SSNY on upon whom process may be served Federal St, Ste 4, Dover, DE 19901. NOTICE OF QUALIFICATION of Consulting LLC. Arts. of Org. filed 07/14/2014. Office loc: NY County. and shall mail copy of process against Purpose: any lawful activity. PLASTIC SURGERY CENTER OF with Secy. of State of NY (SSNY) on SSNY has been designated as agent LLC to: 95 Delancey Street, New FAIRFIELD, LLC. Authority filed with 9/4/14. Office location: NY County. upon whom process against the LLC Notice of Formation of Selby Lake Too Secy. of State of NY (SSNY) on SSNY designated as agent of LLC York, NY 10002. Principal business LLC. Arts. of Org. filed with NY Dept. may be served. SSNY shall mail address: 95 Delancey Street, NY, NY 6/13/14. Office location: NY County. upon whom process against it may process to: Reed Werbitt, 540 of State on 7/21/14. Office location: LLC formed in CT on 12/6/2013. NYS be served. SSNY shall mail process 10019. Purpose: any lawful act. NY County. Sec. of State designated Madison Ave 18A, NY, NY 10022. fictitious name: PLASTIC SURGERY to: Davis & Gilbert LLP, 1740 Purpose: Any Lawful Purpose. PENN EQUITY GROUP LLC, Arts. of agent of LLC upon whom process OF FAIRFIELD. SSNY designated Broadway, NY, NY 10019. Purpose: Org. filed with the SSNY on 07/23/2014. against it may be served and shall as agent of LLC upon whom process any lawful activity. BEE LIQUORS, LLC. Art. of Org. filed Office loc: NY County. SSNY has mail process to: Max R. Shulman, against it may be served. SSNY with the SSNY on 05/26/05. Latest AZIMUTH MORNINGSIDE LLC, a been designated as agent upon whom 610 West End Ave., NY, NY 10024, shall mail process to the LLC at addr. date to dissolve: 12/31/2104. Office: domestic LLC, filed with the SSNY process against the LLC may be principal business address. Purpose: of its princ. office: 33 Miller Street, New York County. SSNY designated as served. SSNY shall mail process to: all lawful purposes. Fairfield, CT 06824. Arts. of Org. filed on 6/20/14. Office location: New York agent of the LLC upon whom process County. SSNY is designated as agent 21 E. 4th St., Ste 617, NY, NY 10003. NOTICE OF FORMATION OF SJ with CT Secy. of State, 30 Trinity against it may be served. SSNY shall Reg. Agent: Jaime Kurt Oriol, 21 E. Street, Hartford, CT 06106. Purpose: upon whom process against the LLC mail copy of process to the LLC, 225 Musovic Management LLC. Articles of may be served. SSNY shall mail 4th St., Ste 617, NY, NY 10003. Organization filed with the Secretary Medicine. The LLC is to be managed Avenue B, New York, NY 10009. Purpose: Any Lawful Purpose. by one or more managers. process to Azimuth Development Purpose: Any lawful purpose. of State of NY (SSNY) on May 12, 2014. Group LLC, 40 Fulton St., 12th Fl., Notice of Formation of MAZL 138TH Office location: NEW YORK. SSNY Notice of Formation of ORIENTIS NY, NY 10038. General Purposes. NOTICE OF FORMATION OF 66 LLC. Arts of Org filed with Secy of has been designated as agent upon GROUP HOLDINGS, LLC. Arts. of PEARL STREET HOLDING LLC. Arts State of NY (SSNY) on 11/6/13. whom process against it may be Org. filed with Secy. of State of NY 15.5 Partners LLC. Arts. of Org. filed of Org filed with Secy of State of NY Office location: NY County. SSNY served. The Post Office address to (SSNY) on 08/15/14. Office location: NY with Secy. of State of NY (SSNY) on (SSNY) on 9/9/14. Office location: NY designated agent upon whom process which the SSNY shall mail a copy of County. SSNY designated as agent 06/26/14. Off. loc.: NY Co. SSNY des. County. SSNY designated agent upon may be served and shall mail copy of any process against the LLC served of LLC upon whom process against as agent of LLC upon whom process whom process may be served and process against LLC to principal upon him/her is: 244 East 79 Street, it may be served. SSNY shall mail may be served. SSNY shall mail shall mail copy of process against business address: 251 West 138th New York, NY 10021 The principal process to Ballon Stoll Bader & process to 810 7th Ave., 18th Fl., New LLC to principal business address: Street, New York, NY 10030. business address of the LLC is: 244 Nadler, 729 7th Ave., 17th Fl., NY, NY York, NY 10019. Purpose: General. 260 Madison AV, Ste 204, NY NY Purpose: any lawful act. East 79 Street, New York, NY 10021. 10019. Purpose: Any lawful activity. 10016. Purpose: any lawful act. Dissolution Date: (If Applicable). Notice of Qualification of LEE EQUITY NOTICE OF QUALIFICATION of Purpose: any lawful act or activity. NOTICE OF QUALIFICATION of MOF STRATEGIC PARTNERS FUND NOTICE OF QUALIFICATION of MEDLEY SMA ADVISORS LLC. III MANAGEMENT LLC.Authority filed INTERLUXE AIV, L.P. Authority filed MEDLEY OPPORTUNITY FUND III Authority filed with Secy of State of NY Notice of Qualification of ARC with Secy of State of NY (SSNY) with Secy. of State of NY (SSNY) on LP. Authority filed with Secy of State (SSNY) on 8/08/14. Office location: Hospitality Portfolio I HIL TRS, LLC. 8/26/14. Office location: NY County. 09/04/14. Office location: NY County. of NY (SSNY) 8/11/14. Office location: NY County. LLC formed in DE on Authority filed with Secy. of State of NY LLC formed in DE on 3/27/14. SSNY LP formed in Delaware (DE) on NY County. LP formed in DE on 6/27/14. SSNY designated agent upon (SSNY) on 09/25/14. Office location: designated agent upon whom 08/27/14. Princ. office of LP: 650 3/27/14. SSNY designated agent upon whom process may be served and NY County. LLC formed in Delaware process may be served and shall Madison Ave., NY, NY 10022. SSNY whom process may be served and shall mail copy of process against LLC (DE) on 09/11/14. Princ. office of mail copy of process against LLC to: designated as agent of LP upon whom shall mail copy of process against LP to: CORP SERVICE COMPANY, 80 LLC: 106 York Rd., Jenkintown, PA CORP SERVICE COMPANY, 80 process against it may be served. SSNY to: CORP SERVICE COMPANY, 80 STATE ST, ALBANY, NY 12207. 19046. SSNY designated as agent of STATE ST, ALBANY, NY 12207. shall mail process to the Partnership STATE ST, ALBANY, NY 12207. Principal business address: 375 PARK LLC upon whom process against it may Principal business address: 375 PARK at the princ. office of the LP. Name Principal business address: 375 PARK AVE, 33RD FLR, NY NY 10152. DE be served. SSNY shall mail process AVE, 33RD FLR, NY NY 10152.DE and addr. of each general partner are AVE, 33RD FLR, NY NY 10152. DE address of LLC:2711 CENTERVILLE to c/o CSC, 80 State St., Albany, NY address of LLC: 2711 CENTERVILLE available from SSNY. DE addr. of LP: address of LP: 2711 CENTERVILLE RD, STE 400, WILMINGTON, DE 12207. DE addr. of LLC: 2711 RD, STE 400, WILMINGTON, DE Corporation Service Co., 2711 RD, STE 400, WILMINGTON, DE 19808. Certificate of LLC filed with Centerville Rd., Ste. 400, Wilmington, 19808. Certificate of LLC filed with Centerville Rd., Ste. 400, Wilmington, 19808. Certificate of LP filed with Secy of State of DE located at: DE 19808. Arts. of Org. filed with DE Secy of State of DE located at: DE 19808. Arts. of Org. filed with DE Secy of State of DE located at: Division of Corp, John G. Townsend Secy. of State, Div. of Corps., 401 Division of Corp John G. Townsend Secy. of State, State of DE, Div. of Division of Corp John G. Townsend Bldg., 401 Federal St, Ste 4, Dover, Federal St., Ste. 4, Dover, DE 19901. Bldg,401 Federal St, Ste 4, Dover, Corps., 401 Federal St., Dover, DE Bldg,401 Federal St,Ste 4,Dover,DE DE 19901. Purpose: any lawful act. Purpose: Any lawful activity. DE 19901. Purpose: any lawful act. 19901. Purpose: Any lawful activity. 19901. Purpose: any lawful act.

October 13, 2014 | Crain’s New York Business | 35 MADE IN NEW YORK

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(Required by 39 U.S.C. 3685) 1. Publication Title: Crain’s New York Business town because of all the great things 2. Publication No.: 000-209 3. Filing Date: 9-30-14 that are happening there, from the 4. Issue Frequency: Weekly except double issues the Downtown tenant increased retail to the billions of dol- weeks of June 23, July 7, July 21, Aug 4, Aug 18 and Dec 22 lars that have been spent on transit 5. No. of Issues Published Annually: 46 infrastructure, to the community of 6. Annual Subscription Price: $99.95 7. Complete Mailing Address of Known Office of creative tenants that are basing Publication: Crain Communications, Inc. 685 Third locks in rents Avenue, New York, New York County, NY 10017 themselves in the neighborhood.” 8. Complete Mailing Address of Headquarters or Another outfit, Highland Capi- General Business Office of Publisher: 685 Third Avenue, he office market in lower Manhattan is tightening, and tenants tal Group, is moving to the building New York, NY 10017 9. Full Names and Complete Mailing Addresses of are taking notice. The Shanghai-based Bank of Communica- from just up the street at 140 Broad- Publisher, Editor, and Managing Editor: Publisher, Jill tions has renewed its lease for the penthouse at 55 Broadway,four way. It’s taking 6,500 square feet on Kaplan, Crain Communications, Inc. 685 Third Avenue, New York, NY 10017; Editor, Glenn Coleman, years before its hold on the two-level space was set to expire.The the 21st floor for 10 years. Crain Communications, Inc. 685 Third Avenue, New deal will extend the bank’s stay in the 22,000-square-foot office Mr. Gerla said that he is also in York, NY 10017; Managing Editor, Jeremy Smerd, Crain Communications Inc. 685 Third Avenue, New for a decade beyond the expiration of its current lease, according to real the final stages of a lease to fill the York, NY 10017; T 10. Owner (if owned by a corporation, its name and estate database CoStar. building’s 23rd floor, a roughly address must be stated and also immediately thereafter The bank’s willingness to renew so far in advance suggests the extent to 10,000-square-foot space. He said the names and addresses of stockholders owning or holding 1 percent or more of total amount of stock. If which it sees both rents and occupancy levels continuing to rise in the neigh- he couldn’t yet disclose that tenant’s not owned by a corporation, the names and addresses borhood as more tenants flock there.The asking rates for the space were in the identity because the deal was not yet of the individual owners must be given. If owned by a partnership or other unincorporated firm, its name mid-$50s per square foot, already substantially higher than a year ago.Vacan- done. and address, as well as that of each individual must be cy rates, meanwhile, continue to drop, leaving tenants with fewer options. The asking rents for those spaces given. If the publication is published by a nonprofit organization, its name and address must be stated.) The Bank of Communications only had to look downstairs at the 32-sto- were also in the mid-$50s per square (Item must be completed.): Crain Communications Inc. ry tower to see how space is filling up.A company called CFX Inc.has struck foot. 1155 Gratiot Avenue, Detroit, MI 48207-2997; K. E. Crain, 1155 Gratiot Avenue, Detroit, MI 48207-2997. a deal to take 5,600 square feet on about half of the building’s 26th floor for Chris Whitman,a broker at Lin- R. E. Crain, 685 Third Avenue, New York, NY 10017; seven years. CFX will move from Spring Street in SoHo. coln Properties, represented CFX 11. Known bondholders, mortgagees and other security holders owning or holding 1 percent or more “You’re definitely seeing companies like CFX continue to move to low- Inc. in its deal. Communications of total amount of bonds, mortgages or other securities: None. er Manhattan from midtown south,” said Brad Gerla, a broker at CBRE Bank did its renewal directly with 12. For completion by nonprofit organizations who along with colleague Zach Freeman represents 55 Broadway’s landlord, Mr. Gerla and his colleagues. authorized to mail at special rates. The purpose, function, and nonprofit status of this organization and the Harbor Group. “But on top of that, tenants increasingly want to be down- —daniel geiger exempt status for Federal income tax purposes (Check one). ❏ Has Not Changed During Preceding 12 months other temporary offices around the Starlab will occupy the building’s of Brooklyn Heights—in a luxury ❏ Has Changed During Preceding 12 months. Starlab to land (If changed, publisher must submit explanation of city and from the company’s corpo- ninth and 10th floors, where inno- condo conversion developed by RAL change with this statement) in garment center rate headquarters in Stamford, vative new technologies,including a Cos.—where the asking rent was $50 13. Publication Name: Crain’s New York Business 14. Issue Date for Circulation Data Below: Conn. keyless hotel guest-room entry via per square foot. The firm has made a September 30, 2013 Starwood Hotels & Resorts is bet- “From a practical perspective,this mobile phone app, will be further splash with its multicolored, egg- 15. No. Copies of ting big on the garment center.Next location in the garment district is developed. Mr. McAveety said the white-based confections, and has Average No. Single month,the hospitality company will equidistant from Penn Station and company will move people into the been a fixture at Smorgasburg, the Copies Issue Each Issue Published open a 46,000-square-foot office Grand Central and is easily accessi- new space in November. year-round weekend food market in Extent and During Nearest to Nature of Preceding Filing and innovation center, called Star- ble to our corporate office,” said Phil Starwood is one of a host of cre- Brooklyn. Circulation 12 Months Date lab, at 417 Fifth Ave., between East McAveety, executive vice president ative office and retail tenants land- “Smorgasburg has been a great A. Total No. Copies (Net Press Run) 45,080 42,522 37th and East 38th streets. Star- and chief brand officer at Starwood. ing in the garment district. There launching pad,” said Taryn Garcia, B. (1) Paid/ wood will relocate its current, “From an environmental perspective, are about 10 hotels in the pipeline in one of the company’s three owners. Requested Outside-County 8,900-square-foot design center on the garment district is becoming a addition to the recently opened With its first stand-alone shop, Mail Subscriptions Varick Street to the new office. hub for creative and technology Archer, a 180-room facility with a Vendôme joins the likes of Asia Dog Stated on Form 3541. The new facility will house about companies—just being in a creative restaurant from David Burke; Hyatt and Butter & Scotch, which have (Include 200 staffers from downtown, from hot spot delivers on that as well.” Herald Square; and the year-old also grown from weekend markets advertisers proof and Refinery. The newcomers include like Smorgasburg and Brooklyn exchange copies 10,422 9,636 the Dream Hotel, according to Bar- Flea to their own stores. Ryan Con- (2) Paid In-County Subscriptions PERSON OF INTEREST bara Blair Randall, president of the dren of CPEX Real Estate and col- (Include Garment District Alliance, former- league George Danut represented advertiser’s proof and ly known as the Fashion Center. the landlord, RAL Cos. exchange copies) 12,210 11,736 (3) Sales Through GALE FORCE New retail tenants such as the The owners of Vendôme, who Dealers and massive, 57,000-square-foot Urban were represented by CPEX’s Kristi- Carriers, Street LATE LAST MONTH, workers began pouring Vendors, Counter Outfitters on Broadway and an ex- na Triglia, hope to open early next Sales, and Other the foundation of a 13-unit residential pected Shake Shack have helped year and expand their offerings. Non-USPS Paid condominium at 21 W. 20th St. It’s a Distribution 345 299 add to the neighborhood’s transfor- —joe anuta (4) Other Classes modest project for a developer currently mation. Mailed Through building a nearly 100 million-square-foot, the USPS 0 0 “For so many years, [develop- BARE BONES C. Total Paid and/or $35 billion mini-city outside Seoul, South ment] was stagnant,” said Ms. Ran- Requested Circulation Korea. But the Chelsea property ranks dall. “Now it’s snowballing.” [Sum of 15b. (1), as an important one for Manhattan- But such change can be costly for (2), (3), and (4)] 22,976 21,671 D. Free or Nominal Rate Distribution: based Gale International and its young tenants.The garment center, once a (by mail and outside mail) (1) Free or Nominal Rate marketing director, Stanley Gale Jr. bargain compared with its midtown Outside-County Copies (pictured). It marks a homecoming to the competitors, is seeing rents take off. included on PS Form 3541 19,497 19,304 New York market after a long absence. In recent years, rents had been as (2) Free or Nominal Rate Work on the project comes eight years much as $40 or $50 a square foot on In-County Copies included on PS after his father sold his namesake the avenues and half that on the side Form 3541 1,025 0 development company—which at its peak had 7 million square feet of streets, but even on the side streets, (3) Free or Nominal Rate Copies Mailed at Other property in New Jersey alone—to Mack-Cali for nearly $545 million, and at the prices have now increased to more Classes Through the USPS than $40 a square foot. (e.g. First-Class Mail) 00 same time inked a five-year noncompete agreement. With that self-imposed (4) Free or Nominal Rate ban over, the firm began shopping around for opportunities in its old stomping —adrianne pasquarelli Distribution Outside the Mail (Carriers or Other grounds. Means) 143 333 “Our roots are here, and there was a desire to come home and do E. Total Free Macaron maker Distribution some things,” said the younger Mr. Gale. “That’s when we decided to put the 436 W. 18TH ST. (Sum of 15d (1),(2),(3), old band back together.” bows in Brooklyn & (4)) 20,665 19,637 ASKING RENT; TERM: $90 per square F. Total Distribution Work on the Chelsea condo is expected to be completed in June of next (Sum of 15c and A popular purveyor of French cook- foot; 10 years 15e) 43,642 41,308 year. Already, eight of the nine, two-bedroom floor-through units are in ies is opening its first stand-alone G. Copies not contract. Meanwhile, the four penthouse units, the largest of which is nearly SQUARE FEET: 3,500 distributed 1,438 1,214 shop in the base of 1 Brooklyn Bridge H. Total (Sum of TENANT; REP: Prince Lumber; Justin 5,000 square feet, are expected to hit the market in February at prices of up Park, becoming the latest firm to 15f, and g 45,080 42,522 to $4,000 per square foot. DiMare of Newmark Grubb Knight I. Percent Paid transition from the food bazaars of Frank and/or Requested True, that sales effort pales in comparison with that of Korea, where the Brooklyn to a brick-and-mortar Circulation company not long ago sold all 2,400 of its residential condos on their first day LANDLORD; REP: Dugout Doug-Two; (15c / 15f x 100) 52.65% 52.46% setup. Alexander Hill of Eastern Consolidated 16. This Statement of Ownership will be printed in on the market. But after all those years away from New York, as the Vendôme Macaron recently inked the 10-13-14 issue of this publication. BACK STORY: The hardware store, 17. I certify that the statements made by me above younger Mr. Gale explains, “we just wanted to get our feet wet again.” a 10-year lease for 900 square feet on are correct and complete. which has called Manhattan home Jill Kaplan Having now done that, he said, the company is looking around for other the ground floor of the building also since 1923, will open in its new Publisher opportunities in the area. —ERIK IPSEN known as 360 Furman St., at the foot location early next year.

October 13, 2014 | Crain’s New York Business | 37 NOTHING 86% Management BUT $433,250 Average Household Income $2.1 million Average Net Worth NET $617,000 Annual Corporate Buying Power WORTH

(If only our sports teams had such great stats.) NEW! Advertise in all 4

Contact Joanna Harp at [email protected] or 212-210-0278 FOR THE RECORD

● Department of Transportation Liberty St. in lower Manhattan for a Saks share on Sept. 8, in a transaction worth Seeks competitive sealed bids by 11 a.m. Fifth Avenue store. It will be the second $2,811,900. She now directly holds ABOUT THIS SECTION on Oct. 21 for supply, installation and location for the department store, which 125,044 shares. FOR THE RECORD is a weekly listing of information from the public record scarification of thermoplastic pedestrian has a midtown flagship. The new store is ● that can help businesspeople in the New York area find opportunities, crosswalk markings on city streets in the expected to take up four floors. The Cambrex Corp. (CBM) five boroughs. Bid documents are tenant was represented by CBRE’s Steven Mark Klosk, president, chief potential new clients and updates on competitors. available for a deposit of $50, payable by Laura Crowley-Corrinet, Michael executive and director, sold 126,257 To ask questions or get more information on this section, contact certified check or money order to New Geoghegan and Stephen Siegel, and shares of common stock at prices Crain’s research department at [email protected]. York City Department of Transportation. Laura Pomerantz Real Estate’s Laura ranging from $22.01 to $22.02 per share To make inquiries, contact Larisa Pomerantz. The landlord, Brookfield between Sept. 2 and Sept. 3, in a Ter-Akopova at (212) 839-4595. Property Partners, was represented in- transaction worth $2,779,438. He now house by David Cheikin, Edward directly holds 145,870 shares. NEW IN TOWN Filed for Chapter 11 bankruptcy GOODS AND SERVICES Hogan, Jeremiah Larkin and Alexander protection on Sept. 22. The filing cites ● Department of Education Liscio. The length of the lease and the ● Time Warner Cable (TWC) Companies that would like to have details estimated assets of $0 to $50,000 and Seeks competitive sealed bids by 4 p.m. asking rent were not disclosed. Robert D. Marcus, chief executive, of openings published should submit estimated liabilities of $100,001 to on Oct. 27 for repair, replacement and exercised options on 16,270 shares of descriptions following this format to $500,000. The creditors with the largest installation of locks and door hardware. common stock on Sept. 22 at prices JKramer @crainsnewyork.com, with “New unsecured claims are 3-D Associates, To receive bid documents, send an email STOCK TRANSACTIONS ranging from $72.05 to $77.04 per in Town” in the subject line. owed $15,513; Citibank NA, owed to [email protected] with share, in a transaction worth $1,244,748. $12,000; and Colucci Associates, owed “B2548040: Requirements contract for Following are recent insider transactions at In the same period, he sold 16,270 ● Band of Outsiders $3,500. repair, replacement and installation of New York’s largest publicly held companies shares of common stock at prices 70 Wooster St., Manhattan locks and door hardware” in the subject filed with the Securities and Exchange ranging from $151.83 to $152.37 per The clothing store opened in SoHo. It ● One Sunrise Fashion Inc. line. To make inquiries, send an email to Commission by executives and major share, in a transaction worth $2,471,510. features men’s and women’s basics as well 1718 Weirfield St., Queens [email protected] or call the shareholders. Listings are in order of He now directly holds 61,281 shares. as footwear. A unique feature for the Filed for Chapter 7 bankruptcy on Sept. Vendor Hotline at (718) 935-2300. transaction value.The information was shop is its in-store cookie window, 28. The filing cites estimated assets of $0 obtained from Thomson Reuters. Marc J. Lawrence-Apfelbaum, executive serving treats from Momofuku Milk Bar. to $50,000 and estimated liabilities of ● Department of Education vice president, general counsel and $100,001 to $500,000. The creditors Seeks competitive sealed bids by 4 p.m. ● SL Green Realty Corp. (SLG) secretary, sold 8,000 shares of common ● Concrete + Water with the largest unsecured claims are the on Oct. 28 for installation of door Stephen L. Green, founder and stock at $152.36 per share on Sept. 22, 485 Driggs Ave., Brooklyn New York State Department of Labor, alarms. To receive bid documents, send chairman, sold 95,439 shares of in a transaction worth $1,218,880. He The lifestyle shop opened in Williams- owed $61,178.12; Elena Delcia Minea, an email to vendorhotline common stock at $109.13 per share on now directly holds 5,830 shares. burg. It offers menswear, womenswear owed $24,000; and Libia Maria Amaro, @schools.nyc.gov with “B2549040: Sept. 3, in a transaction worth and home goods, and has a backyard for owed $16,380. Requirements contract for installation $10,414,781. He now directly holds ● WebMD Health Corp. (WBMD) trunk shows, concerts and dance parties. of door alarms” in the subject line. To 820,954 shares. Kevin M. Cameron, director, exercised ● Otizito make inquiries, send an email to options on 85,000 shares of common ● Freida Rothman 75-52 113th St., Queens [email protected] or call the ● CBS Corp. (CBS) stock at $26.69 per share on Sept. 9, in a 248 Mott St., Manhattan Filed for Chapter 7 bankruptcy on Sept. Vendor Hotline at (718) 935-2300. Sumner M. Redstone, executive transaction worth $2,268,650. The jewelry store opened in Nolita. The 23. The filing cites estimated assets of $0 chairman, exercised options on 95,600 shop, named for a Brooklyn-based to $50,000 and estimated liabilities of shares of common stock at $30.21 per ● Foot Locker (FL) jeweler, offers medieval-influenced $100,001 to $500,000. The creditor with REAL ESTATE DEALS share between Aug. 27 and Sept. 3, in a Giovanna Cipriano, senior vice necklaces, earrings and cuffs. the largest unsecured claim is Amster transaction worth $2,888,076. president and chief accounting officer, Rothstein & Ebenst, owed $78,184.90. Companies that would like to have details of sold 35,000 shares of common stock at ● Woolrich John Rich & Bros. their recent transactions appear in these ● Celgene Corp. (CELG) $56.99 per share on Sept. 5, in a 125 Wooster St., Manhattan ● Rini NY Corp. listings should email descriptions following Gilla Kaplan, director, sold 30,000 transaction worth $1,994,640. She now The outdoor-clothing store opened in 87-03 Northern Blvd., Queens this format to [email protected], shares of common stock at $93.73 per directly holds 45,023 shares. Ⅲ SoHo. The store, the 184-year-old Filed for Chapter 7 bankruptcy on Sept. with “Real estate transaction” in the subject Woolrich’s first in the U.S., offers men’s 23. The filing cites estimated assets of $0 line, or enter them online at crainsnewyork and women’s parkas, sportswear to $50,000 and estimated liabilities of $0 .com/submitadeal. Deals are listed in order of accessories and shoes. to $50,000. The creditors with the square footage. DEALS ROUNDUP largest unsecured claims are Western Union, owed $20,000; New York State COMMERCIAL COMPANY MOVES Taxation and Finance, owed $7,257.15; ● Math for America signed an 11-year TRANSACTION SIZE and HSBC, owed $5,000. lease for 21,500 square feet at 915 TARGET/SELLERS (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE Companies that would like to have details Broadway in the Flatiron district.The Civitas Therapeutics Inc./ $608.4 Acorda Therapeutics Inc. SB M&A of recent moves published should submit science and mathematics education Bay City Capital, Canaan descriptions following this format to GOVERNMENT CONTRACT nonprofit will relocate from 160 Fifth Partners,OrbiMed Advisors [email protected], with OPPORTUNITIES Ave. to a space on the 16th and 17th (Manhattan), Sofinnova Ventures Inc., Wellington Management Co., “Company Moves” in the subject line. floors of the 20-story building.The Adage Capital Management, Following are selected contract tenant was represented by Tracy Johnson Fountain Healthcare Partners, ● Blink Fitness opportunities recently announced by New and Peter Hennessey of Cassidy Turley. RA Capital Management, Partner 78-14 Roosevelt Ave., Queens York City agencies.To learn how to sell The landlord, ABS Partners Real Estate, Fund Management, Longitude The low-cost gym chain opened in goods and services to city government, visit was represented in-house by James Capital Management Co. Jackson Heights. The discount arm of www.nyc.gov/selltonyc. For a searchable Caseley, Alex Kaskel and Carol Sacks. Alkermes Inc., Rock Springs Capital Equinox offers memberships starting at database of current procurement notices, The asking rent was $80 per square foot. McGraw-Hill Construction $320.0 Symphony Technology Group FB M&A $15 a month. visit www.nyc.gov/cityrecord. Listings Information Group are alphabetical by category and ● IFM Investors signed a 16-year lease (Manhattan)/McGraw-Hill ● Brooklyn Strength department. for 18,300 square feet at 114 W. 47th St. Financial Inc. (Manhattan) 195 Pacific St., Brooklyn The global fund manager will relocate Parago Inc./TH Lee Putnam $291.1 Blackhawk Network Holdings Inc. SB M&A The Brooklyn Heights gym opened a CONSTRUCTION SERVICES from 99 Park Ave. to the top floor of the Ventures (Manhattan) second location, in Cobble Hill. The ● Department of Parks and Recreation 26-story building. The tenant was THLee.Putnam Parallel Ventures, THLi Co. Investment gym offers personal training, Thai yoga Seeks competitive sealed bids by 10:30 represented by Christopher Foerch and Partners (Manhattan)/ and springboard Pilates. a.m. on Oct. 20 for the restoration of Jeffrey Peck of Savills Studley.The CapQuest Group Ltd./ $258.3 Arrow Global Network Holdings Ltd. SB M&A freshwater wetlands and related sitework landlord, the Durst Organization, was ● Towerbrook Capital Park Avenue Autumn at Cedar Grove Beach, Staten Island. represented in-house by Karen Kuznick Partners (Manhattan) 360 Park Ave. South, Manhattan Bid documents are available at the and Rocco Romeo. The asking rent was Tacheles Building $191.0 Perella Weinberg Partners investment FB M&A The seasonal-themed restaurant Blueprint Room, Room 64, Olmsted $75 per square foot. in Berlin’s Mitte arm (Manhattan) reopened in its former space in the Center, Flushing Meadows Corona district/Jagdfeld Gruppe Flatiron district. It offers a farm-to-table Park, Queens, for a $25 fee, payable by ● CityMD signed a lease for 4,600 2025 Broadway Qualtrics Inc./ $150.0 Accel Partners, Insight Venture Partners GCI American menu with such items as company check or money order to City square feet at on the not disclosed (Manhattan), Sequoia Capital Hudson Valley duck, halibut with black of New York, Parks and Recreation. To Upper West Side.The urgent-care and Statoil Oslo office $106.5 Madison International Realty (Manhattan) SB M&A truffles, and broccoli and Cheetos. make inquiries, contact Michael walk-in medical services provider will complex located in Norway/ Shipman at (718) 760-6705 or open its 12th Manhattan location and Koksa Eiendom AS [email protected]. third on the Upper West Side in its move Adaptimune Ltd./ $104.0 New Enterprise Associates, OrbiMed GCI BANKRUPTCIES to the 30-story, 215,000-square-foot ● not disclosed Advisors (Manhattan), Wellington Department of Parks and Recreation Nevada Towers residential co-op.The Management Co., Novo A/S, Beacon The following listings are selected from the Seeks competitive sealed bids by 10:30 tenant was represented by Benjamin Bioventures, QVT Financial (Manhattan) most recent available filings by companies a.m. on Oct. 21 for the reconstruction of Birnbaum of Newmark Grubb Knight Ridgeback Capital Management seeking bankruptcy protection in the the towers and bridge at the bath house in Frank Retail.The landlord, Nevada (Manhattan), Merlin Nexus (Manhattan) Southern and Eastern Districts of New Crotona Park, Bronx. Bid documents are Towers, was represented by Brandon University of Oxford endowment arm, York. Information was obtained from U.S. available at the Blueprint Room, Room Berger and Ariel Schuster of RKF.The Rock Springs Capital, venBio Select Advisor, Foresight Capital Management Bankruptcy Court records available on 64, Olmsted Center, Flushing Meadows length of the lease and the asking rent Public Access to Court Electronic Records. Corona Park, Queens, for a $25 fee, were not disclosed. Selected deals announced for the week ended Sept. 25 involving companies in metro New York. Listings are in alphabetical order. payable by company check or money FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing RETAIL shares of a company with the participation of a financial buyer. GCI: Growth capital investment order to City of New York, Parks and represents new money invested in a company for a minority stake. SB M&A: Strategic buyer ● ● Dawn Inc. d/b/a Café Mozart Recreation.To make inquiries, contact Hudson’s Bay Co. signed an M&A represents a minority or majority acquisition of existing shares of a company without the 308 Mamaroneck Ave., Mamaroneck, Michael Shipman at (718) 760-6705 or approximately 20-year lease for 85,000 participation of a financial buyer. source: capitaliq N.Y. [email protected]. square feet at Brookfield Place at 225

October 13, 2014 | Crain’s New York Business | 39 their differences if it means both can judge last month agreed they were make money. For instance, Mr. owed $18 million each. Icahn squares off against Lipton Icahn started howling at Motorola While CVR appeals,Mr.Icahn’s in 2007 to do something about its strategy appears to be to punish Continued from Page 3 rectly hurt by the bad advice. senal at many leading corporations, stock price, and the company broke Wachtell Lipton by tying the firm al court against Mr. Lipton’s law “It’s a very steep climb,” said and Mr. Icahn never hesitates to itself up three years later. In 2011, in as many legal knots as he can. firm, Wachtell Lipton Rosen & Ellen Yaroshefsky, a criticize them as working the company’s cellphone CVR initially filed its lawsuit Katz, and two of its partners. Mr. professor at the against the interests of unit, which was repre- against the firm 12 months ago in a Lipton hasn’t been charged. Cardozo School shareholders. sented by Wachtell Kansas federal court, choosing the CVR hired Wachtell Lipton in of Law. More recent skir- Lipton,agreed to be ac- venue because its general counsel 2012 for advice on how to handle But winning mishes include the quired by Google for lives in Kansas City, even though Mr.Icahn’s hostile takeover bid.The the case may not 2012 fight for Dell $12.5 billion. Mr. Ic- the company is based in Texas.That company contends the firm’s poor be all that im- Computer, which ahn declared, “Mo- location was “maximally inconven- counsel caused it to overpay its in- portant to Mr. was represented by torola is activism at its ient” for Wachtell, a lawyer for the vestment bankers at Goldman Icahn, who did- Wachtell, when Mr. best.” firm told U.S. District Judge Sachs and Deutsche Bank by $20 n’t return a call Icahn tried to break Richard Sullivan at last week’s hear- million. The company wants to re- seeking comment. up that company’s pro- Hostile takeover ing. The case was transferred to cover the $6 million fee it paid Subjecting lawyers at posed leveraged buyout. Mr. Icahn brought his New York in August. Wachtell Lipton. the firm that contains The law firm also worked brand of activism to CVR in Wachtell escalated the fight last his enemy’s last name to depositions 2012 when he made a hostile December when it sued CVR and Old enemies or making them sit through lengthy takeover bid of $30 a share for the oil Mr. Icahn in New York state court, The law firm shot back with a court hearings might be satisfaction A strategy processor. CVR responded by hir- charging them with breach of con- suit of its own in New York state enough. ing Wachtell Lipton, Goldman and tract and abuse of process. Mr. court seeking unspecified damages. Messrs. Icahn and Lipton have meant to punish Deutsche Bank for advice. CVR al- Icahn’s attorney, Herbert Beigel, “The Icahn-sponsored CVR litiga- been duking it out for at least 30 leges that Wachtell lawyers failed to argued at last week’s hearing that his tion amounts to a scare tactic to in- years. Back in 1985, for instance, a firm by tying it accurately advise board members client’s war with Wachtell should timidate those lawyers willing and Mr. Icahn’s $8 billion hostile that the company would owe Gold- play out in federal court. Wachtell able to help clients faced with takeover of Phillips Petroleum was in legal knots man and Deutsche Bank $18 mil- argued it makes no sense for the case Icahn’s opportunistic attacks,” foiled thanks to a defense designed lion each in fees if a deal got done, to proceed in two separate court- lawyers for the firm wrote. by Mr. Lipton. Phillips reacted to even if the bankers couldn’t per- houses located across the street from It could be tough for Mr. Icahn Mr. Icahn’s raid by buying back suade Mr. Icahn to raise his bid. one another. to win his malpractice case. In order stock, selling shares to employees, Ultimately, Mr. Icahn acquired “We’re not surprised we’re here; to prevail, he must show not only shedding assets and taking on more CVR for $30 a share, but then the we’re not unhappy to be here,” said that Wachtell Lipton gave advice debt so that the company became an with Clorox that year to defeat Mr. company refused to pay Goldman Wachtell’s lawyer, Paul Schectman. that no reasonable lawyer would undesirable target.Such poison pills Icahn’s hostile takeover bid. and Deutsche Bank their fees. The Judge Sullivan didn’t quite buy provide, but also that CVR was di- have become part of the defense ar- The two, however, can put aside banks sued, and a New York state that. “A little unhappy?” he asked.

for municipalities using beacons.” Transportation Authority and oth- Beacons already in use by stores Titan installed the beacons as er city planners track the flow of part of a franchise agreement with commuters through the system at the city to turn pay phones into Wi- rush hour.A network could also give Continued from Page 3 knows your previous Apple purchas- sage is created and sent by Star- Fi hot spots.The city will get 50% of businesses access to new marketing batteries of handheld devices than es: As you move to the accessories, a bucks, and the beacon merely con- the estimated $200 million in adver- tools while creating opportunities satellite communications,and oper- message appears offering details on veys that the user is nearby. tising revenue the agreement will for innovators to offer features that ates like digital sonar between a bea- headphones,cases and speakers with Whether beacons become ubiq- generate. It’s unclear whether the take advantage of the technology. con and a smartphone. recommended and possible upgrade uitous will depend on whether they beacons would have been a source of “[Beacons are] beneficial to citi- Representatives from the stores advice. Consumers who also use the are set up in public spaces rather cash for the city. zens, commercial interests and the using beacons did not respond to re- company’s mobile-payment app, than on the premises of retailers city as a whole,”Mr.O’Donnell said. quests for comment. Apple Pay,could be sold an item and alone. That’s where outdoor adver- Sharing data “It’s going to happen.” Shoppers who visit the Apple leave the store without having to tising company Titan ran into push- There’s also the sense that City But the public must be educated, store in Grand Central Terminal, ever interact with a human. back with the beacons it had in- Hall’s order to remove the beacons he said, including small businesses. for example, can receive a welcome stalled. Still, the company believes could be a momentary bow to pub- Justin Philips, owner of Beer Table, message on their phone, along with A role to play the technology has a role to play in lic pressure. “The de Blasio admin- a craft-beer kiosk directly under the a list of available Genius Bar ap- Even with all those options cities. istration has made it clear in word Apple Store in Grand Central, said pointments. But to get the mes- turned on, it is not the beacon send- “We don’t know if and when and deed that they’re going to move he’s more concerned with engaging sages, they first have to download ing messages to a specific device,but [New York City] will begin to uti- to embrace this technology,” Mr. with his customers, human to hu- the Apple Store app, enable Blue- the application itself. For instance, lize beacon technology,”said Titan’s O’Donnell said. man. If beacons could bring more tooth and—as an extra precaution, someone with a Starbucks app pass- chief strategy officer, Dave Ether- The low-cost, low-energy de- customers into his store, so much in the Apple store at least—log on ing by a location with a beacon ington. “That will be up to the city. vices could make it easier to collect the better. to the store’s Wi-Fi. might get a message on his or her However, Titan believes that there and share data publicly and private- “It does sound cool, though,” he Once that happens, the beacons phone that the wait time for a venti are many beneficial safety, commu- ly. A public beacon network could, said. “I just don’t know that much act like a salesperson who already latte is only four minutes .That mes- nication and way-finding use cases for instance, help the Metropolitan about it.”

he explained, while the IRS is tasked posted on the nonprofit’s YouTube with ensuring that tax exemptions page, however, have nothing to do Group is visible, but not donors are being used appropriately. with legislation. Most of Families for Excellent “Sometimes organizations have Continued from Page 7 on Lobbying, which was shut down its tax-exempt status. Schools’spending went to television very sophisticated nonprofit lawyers such disclosure was not necessary be- when the 2011 law created the Joint It’s not clear what Families for advertising. In one commercial who are able to guide them through cause the IRS restricts what apoliti- Commission on Public Ethics to Excellent Schools, a major ally of showing a huge Albany rally organ- this,” said Mr. Tenenbaum. “Other cal nonprofits can spend on lobbying. oversee lobbying in New York,is well charter-school leader Eva Moskowitz, ized by the nonprofit, the narrator times, organizations are well inten- The IRS, however, has a far nar- equipped to navigate clients through will spend this year. Its 2012 tax re- states, “Now we need the Assembly tioned, but just ill informed. These rower definition of what constitutes the complexities of compliance. turn shows that its 501(c)(3) spent to act. Hear our voices.” Other ads are very complicated rules.” lobbying than New York does, said $1.3 million—and not a penny on Somewhat amorphous rules Mr. Grandeau. Even though Fami- lobbying.The $6 million in lobbying CLARIFICATION AND CORRECTIONS lies for Excellent Schools has re- In tax filings, Families for Excel- reported this year to the state was the ported $6 million in lobbying ex- lent Schools opted to subject its lob- first time the group registered such Mayor Bill de Blasio did not say his executive order hiking the hourly rate to $13.13 under the city’s living-wage law would lift the wages of 18,000 workers during the next five years, only that the rule penses this year through August to bying spending to what’s known as activity in New York. It continues to would cover those workers. That distinction was unclear in the Oct. 6 “Living-wage hike offers limited the state’s lobbying oversight the “substantial part test”—a some- hold large rallies and recently opened payoff, big risks.” agency, the number reported on the what amorphous set of IRS regula- a Boston office. Benefits consulting firm Mercer had 20,285 firmwide professionals as of Dec. 31, 2013, and 20,256 group’s federal tax return will be tions determining whether lobbying Jeffrey Tenenbaum, an expert on as of Dec. 31, 2012 (910 and 928 in the New York area, respectively). These facts were misstated in vastly lower. A spokesman for the makes up a major part of an entity’s nonprofit lobbying regulations at the Oct. 6 list of the New York area’s largest benefits consulting firms. group said urging Mr. de Blasio not activities. In past cases, the IRS has Washington, D.C., law firm Ven- The biggest city-based operator of code schools claims a job-placement rate of more than 90%. This to roll back charter-school co- considered such factors as what per- able, agreed with Mr. Grandeau that information was misstated in the Oct. 6 “Code red hot. So, too, code schools.” locations is considered lobbying by centage of an organization’s spend- state laws define lobbying much Joanna Cannon, Pencil’s new chief operating officer, is 36. Her age was misstated in the Oct. 6 the state but not by the IRS. ing is meant to influence legislation. more expansively than the IRS does. Executive Moves. Mr. Grandeau, who formerly di- A group that devotes too much of its States can cast a wide net to capture American Express Chairman and CEO Kenneth Chenault serves on the advisory board at Harvard Corp. rected the Temporary Commission annual budget to lobbying can lose attempts to influence government, The organization’s name was misstated in the Sept. 15 Crain’s Hall of Fame.

40 | Crain’s New York Business | October 13, 2014 HELLUVA TOWN INSIDE Source Lunch Taking his gubernatorial shot PAGE 42 Out and About Cider Week comes Meat e-market to the Big Apple PAGE 43 The city’s wholesale butchers still wear blood-stained white coats and work in big industrial warehouses, but lately they are going retail like never before, launching slick e-commerce websites that offer to ship juicy strip steaks, filets mignons and prime burgers directly to consumers’ homes nationwide. “The demand for quality beef has risen across the country with the burger craze and the explosion of new steakhouses,” said Mark Solazs, vice president and co- owner of Master Purveyors, the latest entrant. Others include GRAPE EXPECTATIONS: Mosner Family Brands, DeBragga City Winery CEO Michael and Spitler and Pat LaFrieda Meat Dorf hopes to expand his Purveyors. music-and-Malbecs The 57-year-old Master concept to 30 outlets in Purveyors, based in the city’s meat the U.S. and abroad. market at Hunts Point, sells its cuts to Peter Luger Steak House, Wolfgang’s Steakhouse, ‘21’ Club and other top chop houses. It just launched a consumer website selling, for example, four 8-ounce filets mignons for $125 and six dry-aged prime burgers for $46. Mr. Solazs’ biggest concern about the new venture is customer service. “When you are going from wholesale to retail, you need to have better etiquette,” he said. “We don’t want to be too rough.” —lisa fickenscher Bank’s eco-art

New York City is getting a little greener. This month, TD Bank launched its Art for Trees campaign, featuring the work of 10 artists. The effort was inspired by MillionTreesNYC, a public- private initiative to plant 1 million trees throughout New York City’s five boroughs by 2015. The environment-themed art was on display in Grand Central Terminal last week and will be shown in a pop-up gallery space on the High Line on Oct. 24. TD Bank, a MillionTreesNYC lead sponsor, has also covered 110 of its Vintage venue storefront windows with large photographs of the works, which will be auctioned online from Baby boomers, quality spirits and performances by veteran mid-October through the end of the month. All proceeds will go to musicians provide winning formula for City Winery the New York Restoration Project, Brooklyn Botanic Garden, TreesNY and Friends of the High Line. buck ennis Bridgette Mayer,a Philadelphia-based gallery owner BY LISA FICKENSCHER SWILL SWELL and curator of the exhibit, picked artists who could benefit from the exposure instead of famous lenn Tilbrook knew what his audience of some 300 baby boomers wanted names. “We wanted to show as he scanned the candlelit room at City Winery. ¶ When the former emerging artists coming up into the art scene in New York,” she frontman for the late, great U.K. pop band Squeeze finally delivered his Philippa said. Included are hits “Pulling Mussels (From the Shell)” and “Tempted” at the end of his 70PORTION OF THE WINE Lawrence % , whose Bound features 90-minute set, the crowd erupted.This is what they came to hear on a an ancient SOLD at City Winery dead tree September evening while they sipped expensive wine and swayed in their venues that is made on wrapped in seats—though Mr.Tilbrook hoped they would also groove to songs from premises bandages of cloth, and his new solo release, Happy Ending, which he is promoting now. ¶ The Ivan confluence of new and nostalgic, pricey yet casual, is the gold mine that six-year-old City Stojakovic,a native of Winery has tapped into in Hudson Square. Now City Winery is becoming an international Serbia who Gbrand, like many of the musical acts it books on a nightly basis. It is on track to double its created revenue next year, to $50 million, according to its founder and CEO, Michael Dorf. It expanded 80%CUT OF CITY WINERY Super Storm Barrier (pictured), a wall installation with living plants. to Chicago in 2012, and opened clubs in Napa, Calif., and Nashville,Tenn., this year. Mr. Dorf TICKET SALES that goes —jessica kramer wants to build an empire of 30 venues in the U.S. and abroad See VINTAGE on Page 42 to the performing artists

October 13, 2014 | Crain’s New York Business | 41 SOURCE Vintage venue LUNCH: Interview by Chris Bragg ROB ASTORINO Continued from Page 41 to climb and conquer.” that his wealthy backers liken to the One of the summits he’s focused Hard Rock Café and House of on is the goal of opening up to 20 Blues—both of which are savvy mar- City Winery outposts in the U.S. keters of merchandise as well. within the next five years. GOP gubernatorial nominee “The stars have come together very nicely for us,” Mr. Dorf said. Not just another bar “We have gotten the big names that His move to Napa in April was a used to fill concert halls and an audi- key component to the growth. Be- puts spotlight on business ence that is looking for culture and a cause 70% of the wine sold at City sophisticated environment.” Winery venues is made on the prem- It is also the only winery-cum- ises, it needs huge volumes of grapes epublican Rob Astori- economy in the U.S., because the enforcement administration, and concert venue in the city, and Mr. and a good relationship with the no hopes he can ac- Legislature’s not passing crazy laws that’s what’s killing businesses. Dorf wants to grow fast before any vineyards that supply it. It has 36 complish statewide to placate everybody. competitors “wake up” and copy his contracts with vineyards—25 in what he did in West- What about fracking? business model. Napa and Sonoma, Calif.—that chester County: be- How would you pass your agenda? It’s insane that we’re the only state in City Winery launched in 2008 as process more than 100 tons of grapes Rcome the top elected official despite The governor has an awful lot of America not taking advantage when the economy crumbled. Mr. Dorf for City Winery. a heavily Democratic electorate.But power through the budget process, two-thirds of our state has natural managed not only to survive,but also “We felt it was a strategic move to Mr. Astorino, who has been especially, if he chooses to use it. gas underneath [the ground]. It’s to create a new concept around wine- have a location in the heart of wine Westchester county executive since And the baseline supported by President making in New York. country so we could further our rela- 2009, has an uphill battle in the budget of the gover- WHERE Barack Obama—who advo- “Michael was almost a one-man tionships there and get new ones,” gubernatorial race. He trails Gov. nor is in many ways THEY cates for natural gas—the show,but he has built an organization Mr. Dorf said. Andrew Cuomo by about 20 points what stands. [Environmental Protection of people underneath him, and we Without the music, however, City in the polls and has only $1.27 mil- DINED Agency],the Interior and En- have just taken in some new investors Winery would be just another bar.Ac- lion against the incumbent’s re- Though you’ve said you SYLVIA’S ergy departments. You have to grow this thing,”said Ilan Kaufthal, cess to such performers as Mr. maining war chest of $23.7 million. won’t curtail access to 328 Malcolm X 30 states, including many one of City Winery’s original in- Tilbrook and Steve Forbert,who plays abortion, Democrats say Blvd. with Democratic governors, What concerns do you hear from small- your anti-abortion view (212) 996-0660 vestors and a former vice chairman of there on Nov.2,is made easier in large sylviasrestaurant doing it. You know what the investment banking at Bear Stearns & part to the declining fortunes of many businesses owners in New York City? is extreme. .com effective minimum wage is in Co. Mr. Kaufthal is currently chair- musicians who are not making as The thing they complain about Democrats have tried AMBIENCE: North Dakota? Between $15 man of East Wind, a boutique invest- much income from royalties on their most is getting nickeled-and- that three straight Iconic Harlem and $20. Because the unem- ment bank. past hits because dimed by the state—the excessive campaigns against me soul food with lots ployment rate’s about 2%. Mr. Dorf, 51, is most consumers are regulations and penalties and fines in pretty liberal, of tourists hardly a novice club ‘We are happy not buying CDs. from the Labor Department and Democratic West- WHAT THEY ATE: Would you target public employ- owner. In 1986, he Concerts are Health Department—and con- chester. They’ve tried Ⅲ Iced tea ee unions as Wisconsin Gov. founded the origi- to let the artist seen as a steady stant harassment. That’s not that bogeyman, and it Ⅲ Water Scott Walker has? nal Knitting Facto- source of revenue unique to New York City, by the doesn’t work. What Ⅲ Two orders of Wisconsin had a Republican ry, a club on East fill the room for musicians. Be- way.That’s all around the state. people are concerned fried chicken Senate and Assembly. We Ⅲ Mac and Houston Street, cause the vast ma- about are jobs, the cheese don’t have that, nor would I and make Has the business climate worsened featuring jazz and jority of City Win- economy, taxes. Ⅲ Candied yams advocate that. My relation- under Mayor Bill de Blasio? experimental music ery’s revenue is Ⅲ Cornbread ship with labor is a good one. the money’ What would be your top that has since derived from selling It’s just swinging the pendulum so Ⅲ Collard greens We’ve accomplished a lot [in moved to Williams- drinks and food, far over that businesses will find it priorities as governor? Westchester].Through nego- burg, Brooklyn, and artists keep about very difficult to expand or even The biggest statement PRICE: tiations we got groundbreak- $53.60, opened in several 80% of the money keep pace. You’re talking about a we make is with our including tip ing contracts. other cities. He’s no longer affiliated from ticket sales, Mr. Dorf said. minimum wage of $15? The gover- first budget and put- with the venue, but it gave him the “Our focus is on the culinary side, nor’s on record that he would sup- ting our fiscal house in order. Who’s Would you be less labor-friendly than experience he needed. so we are happy to let the artist fill up port that. He owes the Working buying that everything is fine? Mr. Cuomo? At City Winery, he is targeting the room and make the money,” he Families Party and he owes Bill de Outside Manhattan, this state is Not less labor-friendly, more older and wealthier customers. added. Blasio, so whatever agenda they struggling mightily. Upstate is in a taxpayer-friendly. Things can get “They still like to go to a concert For Marc Cohn, who is best want, he’s going to give them. recession. The Bronx has 13% out of whack real fast when you like they used to, but they want to known for his Grammy-winning unemployment. start cutting deals with every union have civilized conversation, and ballad, “Walking in Memphis,” per- As a Republican, how would you deal just to survive [politically]. don’t want to get completely wasted forming at City Winery throughout with a Democratic state Legislature? What else? and get home at 3 a.m.,” said Steven the year is a no-brainer, as he lives in If the Legislature, led by Shelly Getting us to be a more business- What’s your view of the legalization of van der Zwan, a real estate develop- Manhattan and would rather be Silver, wants to get anything done, friendly state.The governor can do a Las Vegas-style casinos here? er who owns residential properties as close to home with his two children he’s going to have to meet some of lot through the executive branch, We’re 20 years too late to the casi- well as Williamsburg Cinemas, and than being on the road. my priorities. And you know what? through the administrative code,the no business in New York.This can- who was an early investor in City Still, he concedes that perform- The less government in New York, agencies. You can take a tack of not be the economic recovery for Winery.“These fans still have to get ing live is much more important to the better. What is it, Texas, the strict enforcement or a balanced the state.They may help certain ar- up in the morning and go to work.” an artist than ever before. Legislature meets once every two approach. We’re going after a bal- eas, but they’re also going to bring “It was hard to sustain a career in years for 90 days? It’s the No. 1 state anced approach. This is a strict- problems to certain areas. Service standards the past if you couldn’t deliver live, Providing a high level of service is but that is magnified 100-fold today crucial, Mr. Dorf said. As customers because no one is really selling any PLAY/LIST People, places and things that make Rob Astorino tick arrive for either drinks and dinner or records,”he said,adding,“I’ve played just the music portion of the evening, more shows in the last five years than RELEVANT READ: Cuomo for fourth and sixth they are greeted by a delegation of in all of the past 15.” David and Goliath, by being a grades. His hosts and servers who keep close tabs City Winery represents a new Malcolm Gladwell Miami wife is a on their needs. chapter in the music scene as land- Dolphins special- A huge fan of restaurateur Danny mark clubs, like the Bottom Line, fan. Meyer, Mr. Dorf requires his staff to which attracted such legends as Eric “Since I education read Mr. Meyer’s landmark book Clapton, Linda Ronstadt and the was 5, I’ve teacher. “We about the art of hospitality in busi- Police, shutter. always try to vacation ness, Setting the Table. He also takes “When the Bottom Line closed, getty images his 70-person management team it was a great loss,” Mr. Cohn said. rooted for now in a kid-friendly every year to a resort in the Caribbean Still,he pointed out,“City Winery is them,” he place where there’s a started my own cable archbishop of the or elsewhere to develop the corporate the only venue in the city where I says, adding water park or an show when I was 15, Archdiocese of New culture and share ideas. don’t want to go home after sound that he likes the amusement park.” which was cutting- York. “I hate the phrase ‘corporate re- check or performing because I want Giants, too. edge at the time.” He treat,’ ” he said. “I call it ‘base camp,’ to stay and eat.” RADIO STAR: Most has also hosted a SI SE PUEDE: Mr. because when you are mountain- BAD SPORT: He FAMILY MAN: He has of his career has radio show with Astorino once climbing, you create a base camp, LISTEN to a discussion at recently caught heat three children, in been in sports Cardinal Edward studied in Spain and where you survey the area you want CrainsNewYork.com/podcasts from allies of Mr. kindergarten, and broadcasting. “I Egan, the former is fluent in Spanish.

42 | Crain’s New York Business | October 13, 2014 OUT AND SNAPS Artists raise $5 million for Carnegie Hall ABOUT by Jessica Kramer

CULTURE FIX CAREER BUILDER TUESDAY, OCTOBER 21, WEDNESDAY, OCTOBER 22 THROUGH SATURDAY, Personal-finance platform LearnVest OCTOBER 25 hosts its third annual LEARNVEST LIVE New York’s biggest indie New York event. The session—which music festival returns for features workshops, dinner and

its 34th year. CMJ 2014 balli kassy drinks—aims to help make financial MUSIC MARATHON’s five days of planning accessible and affordable. festivities include more than 1,000 Speakers include LearnVest founder artists performing in more than 80 and CEO Alexa von Tobel and venues throughout Manhattan and SoulCycle senior master instructor Brooklyn, as well as a conference Stacey Griffith. The evening expo component consisting of hundreds of takes place from 6 p.m. to 9:30 p.m. at panels, seminars and special events. the Metropolitan Pavilion, 125 W. julie skarratt

CHARLES J. HAMILTON JR. NICOLE ARI PARKER chris lee Times and venues vary. Badges are 18th St. Tickets are $20 and can be , , YVETTE L. CAMPBELL and BORIS KODJOE at the ANNE-SOPHIE MUTTER, JESSYE NORMAN, RICHARD WUNDERLICH and DEBORAH $549; a show pass is $140. For more purchased at learnvest.com. Harlem School of the Arts’ 2014 Fall Benefit. The Oct. 6 VOIGT at Carnegie Hall’s Opening Night Gala. The Oct. 1 fete took in more than $5 information and to purchase tickets, event raised $1 million. million. visit cmj.com/marathon. THURSDAY, OCTOBER 23 Crain’s and Taste NY present the SUNDAY, OCTOBER 26 inaugural MADE IN NEW YORK TRADE The largest free cycling event in New SHOW, connecting the small-business York state celebrates its 20th year. In food-and-beverage community of the TOUR DE BRONX, bicyclists choose a New York with retailers and buyers. It 25- or 40-mile route through the includes a trade show, educational borough’s 61 neighborhoods, seminars, networking and a cocktail culminating in a music festival at the reception. The event takes place from New York Botanical Garden. Check-in 8 a.m. to 5 p.m. at the Fashion time is 9 a.m. at Bronx County Institute of Technology, 227 W. 27th Courthouse, 851 Grand Concourse. St. Tickets are $75 and can be For more information, visit purchased at crainsnewyork.com/ tourdebronx.org. events-calendar.

DON’T MISS CIDER HOUSE RULES

FRIDAY, OCTOBER 24, ben gabbe

THROUGH SUNDAY, NOVEMBER 2 friars alan club kogut for david JEFFREY LEVINE and HARRY BRAUNSTEIN at the For 10 days, CIDER WEEK NYC pours LARRY KING, CARLOS SLIM and HARVEY KEITEL at the Friars Club’s Annual Gala. The Jewish National Fund’s Real Estate Tree of Life Award into more than 200 bars, restaurants Oct. 7 party honored actor Robert De Niro and Mr. Slim, the Mexican billionaire. Dinner. The Sept. 30 benefit raised more than $1 million. and markets throughout Manhattan, Brooklyn and Queens hosting events celebrating the festive fall beverage. See more of this week’s Snaps online at CrainsNewYork.com/galleries. Highlights include the Union Square Cider Week Night Market, Ciderfeast Seaport at the Fulton Street Markets and Applepalooza 2014 at the Astor Center, 399 Lafayette St. For details on the various venues, dates, start times and prices, visit ciderweeknyc.com.

OPENING FUNDRAISERS MONDAY, OCTOBER 20, TUESDAY, OCTOBER 21 THROUGH MONDAY, FEBRUARY 16 Actor Taye Diggs plays emcee at the SKIN A collection of more than 80 paintings, CANCER FOUNDATION GALA. The evening collages, drawings and sculpture by four features a cocktail reception, dinner, an leading cubists—Georges Braque, Juan awards ceremony and music by acclaimed Gris, Fernand Léger and Pablo classical violinist Joshua Bell. The party Picasso—will be shown to the public starts at 6:30 p.m. at the Mandarin for the first time Oriental New York, 80 Columbus Circle. in the Tickets are $500 to $1,750 and can be Metropolitan purchased at skincancer.org/events/gala. Museum of Art’s CUBISM: THE THURSDAY, OCTOBER 23 LEONARD A. The American Folk Art Museum LAUDER presents its FALL BENEFIT GALA featuring @UPPERSTORYNY COLLECTION. The cocktails, dinner, awards and dancing. Met, located at The fete provides funding for the 1000 Fifth Ave., institution and its educational programs, is open from 10 which serve more than 8,000 New York a.m. to 5:30 p.m. City schoolchildren annually. It takes

© 2014 estate of pablo ppicasso / pablo of © 2014 estate artists rights society (ars), new york Sunday through place at 6:30 p.m. at the Pierre hotel, 2 E. Thurs-day, and 10 a.m. to 9 p.m. Friday 61st St. Tickets start at $1,000 and can be and Saturday. Suggested admission for purchased at OPENING FALL 2014 · CHEF CHARLIE PALMER’S PREMIER PRIVATE EVENTS SPACE OVERLOOKING MANHATTAN adults is $25. Visit metmuseum.org. folkartmuseum.org/fallbenefit. D&D BUILDING · 979 THIRD AVENUE · 14TH FLOOR · NEW YORK, NY · 212.644.9394 · UPPERSTORYNY.COM MARK YOUR CALENDAR…

SATURDAY, NOVEMBER 15, THROUGH MONDAY, JANUARY 19 WALK IN A WINTER WONDERLAND at the New York Botanical Garden’s HOLIDAY TRAIN SHOW. More than a dozen large-scale model trains cover a quarter-mile of track around mini-versions of more than 150 New York landmarks made with organic materials. There are also 250 acres of winter landscapes to explore amid the NYBG’s 50 gardens and plant collections. The garden is open Tuesday through Sunday from 10 a.m. to 6 p.m. and is located at 2900 Southern Blvd. in the Bronx. Train-show tickets start at $20 for adults and $10 for kids 2 to 12. For more information, visit nybg.org.

October 13, 2014 | Crain’s New York Business | 43 The 2015 Sprinter Your dream fits in a Sprinter.

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© 2014 Mercedes-Benz USA, LLC *Excludes all options, taxes, title, registration, transportation charge and dealer prep fee.Options shown. Not all options are available in the U.S. 1. Fuel savings estimate of up to 18% according to FTP75 testing of engine OM651 (4-Cylinder) versus MY13 OM642 (V6). Individual mileage will vary, based on factors including vehicle load, driving style, road conditions and fuel quality. 2. Driver is responsible for monitoring fluid levels and tire pressure between service visits. 3. Crosswind Assist engages automatically when sensing dangerous wind gusts at highway speeds exceeding 50 mph. Performance is limited by wind severity and available traction, which snow, ice and other conditions can affect. Always drive carefully, consistent with conditions.

1P_MB_Airport_Crains NY_11.125x14.875in_2015.indd 1 9/22/14 11:43 AM