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Uganda's Tourism Expenditure and Motivation Survey 2019 STATISTICAL AND ECONOMIC ANALYSIS OF UGANDA’S TOURISM EXPENDITURE AND MOTIVATION SURVEY 2019 Report No: AUS0001915 Statistical and Economic Analysis of Uganda’s Tourism Expenditure and Motivation Survey 2019 October 2020 © 2020 The World Bank 1818 H Street NW, Washington DC 20433 Telephone: 202-473-1000; Internet: www.worldbank.org Some rights reserved This work is a product of the staff of The World Bank. The findings, interpretations, and conclusions expressed in this work do not necessarily reflect the views of the Executive Directors of The World Bank or the governments they represent. The World Bank does not guarantee the accuracy of the data included in this work. The boundaries, colors, denominations, and other information shown on any map in this work do not imply any judgment on the part of The World Bank concerning the legal status of any territory or the endorsement or acceptance of such boundaries. Rights and Permissions The material in this work is subject to copyright. Because The World Bank encourages dissemination of its knowledge, this work may be reproduced, in whole or in part, for noncommercial purposes as long as full attribution to this work is given. Attribution—Please cite the work as follows: “World Bank. 2020. Statistical and Economic Analysis of Uganda’s Tourism Expenditure and Motivation Survey 2019. © World Bank.” All queries on rights and licenses, including subsidiary rights, should be addressed to World Bank Publications, The World Bank Group, 1818 H Street NW, Washington, DC 20433, USA; fax: 202-522-2625; e-mail: pubrights@worldbank. org. © All photos used in this report are from the Ministry of Tourism, Wildlife and Antiquities, Government of Uganda. STATISTICAL AND ECONOMIC ANALYSIS OF UGANDA’S TOURISM EXPENDITURE AND MOTIVATION SURVEY 2019 Statistical and Economic Analysis of Uganda’s Tourism Expenditure and Motivation Survey 2019 i Table of Contents TABLE OF CONTENTS ......................................................................................................................................................ii ACKNOWLEDGEMENTS ................................................................................................................................................................ vi ABBREVIATIONS ................................................................................................................................................................................ vii EXECUTIVE SUMMARY .................................................................................................................................................................... x Statistical Analysis of TEMS 2019 .................................................................................................................................................x Economic Impact of Tourism in Uganda ................................................................................................................................... xi Policy Recommendations Based Upon the Findings of TEMS 2019 ..........................................................................xii INTRODUCTION ..................................................................................................................................................................................... 2 Tourism Resources ............................................................................................................................................................................... 2 Institutional and Policy Framework .............................................................................................................................................. 3 Tourist Demand ...................................................................................................................................................................................... 3 Impacts of COVID-19 ............................................................................................................................................................................5 Positive Developments in Recent Years ..................................................................................................................................... 6 STATISTICAL ANALYSIS OF THE TOURISM EXPENDITURE AND MOTIVATION SURVEY ......... 10 Tourist Origin, Visits of Neighboring Countries, and Departure .................................................................................... 11 Tourists’ Main Purpose of Visit ..................................................................................................................................................... 12 Size of Tourist Groups and Number of Nights Spent ........................................................................................................ 13 Accommodation ................................................................................................................................................................................... 15 Expenditures of Package Tourists ...............................................................................................................................................17 Expenditures of Independent Tourists ...................................................................................................................................... 18 Information Sources about Uganda .......................................................................................................................................... 23 Tourists’ Satisfaction with Trip .................................................................................................................................................... 24 ECONOMIC ANALYSIS OF THE TOURISM EXPENDITURE AND MOTIVATION SURVEY .............. 30 Annual Numbers of Tourists and Expenditures ................................................................................................................... 31 Overall Economic Impact of Tourism Exports ...................................................................................................................... 32 Economic Impact of Increased Tourism .................................................................................................................................. 36 MAIN FINDINGS AND POLICY RECOMMENDATIONS .......................................................................................... 40 Statistical and Economic Main Findings................................................................................................................................. 40 Policy Recommendations ............................................................................................................................................................... 42 Tourism Statistics and Market Intelligence ..................................................................................................................... 42 Product Development .................................................................................................................................................................. 44 ii Statistical and Economic Analysis of Uganda’s Tourism Expenditure and Motivation Survey 2019 Marketing and Branding ............................................................................................................................................................ 45 Protected Area Infrastructure and Management .......................................................................................................... 46 Sector Coordination ......................................................................................................................................................................47 STATISTICAL ANNEX ..................................................................................................................................................................... 50 Survey 50 Sample Weights and Post-stratification .................................................................................................................................. 51 Comparison of Expenditures Between Different Years................................................................................................... 52 Comparison of Survey Answers Over Time .......................................................................................................................... 52 ECONOMIC ANNEX .......................................................................................................................................................................... 56 Figures Figure 1: International Visitor Arrivals to Uganda (2008–17) .............................................................................................. 4 Figure 2: Visitation to Uganda’s National Parks (2019) ..........................................................................................................5 Figure 3: Origin of Tourists by Continent .................................................................................................................................... 12 Figure 4: Main Purpose of Visit ........................................................................................................................................................ 13 Figure 5: Numbers of Nights Spent in Uganda ........................................................................................................................ 14 Figure 6: Percentage of Tourists by Accommodation
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