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Uganda/Sustainable Tourism in the Albertine Rift (Usaid-Star) UGANDA/SUSTAINABLE TOURISM IN THE ALBERTINE RIFT (USAID-STAR) Global Sustainable Tourism Alliance Final Report July 2009 – August 2011 This program is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the terms of its Associate Award Number 170-A-00-08- 00101-00 (Uganda Global Sustainable Tourism Activity) implemented by prime recipient FHI 360, Solimar International, and The George Washington University. The GSTA/Uganda Associate Award has been issued under the Global Sustainable Tourism Alliance (GSTA) Leadership with Associates (LWA) Cooperative Agreement No. EPP-A-00-06-00002-000 and supports the same program objectives described in the LWA. The GSTA is funded and managed by the USAID Economic Growth, Agriculture, and Trade Bureau: Natural Resources Management Office. Technical services for the GSTA LWA are provided by the FHI 360 in partnership with The George Washington University, The Nature Conservancy, and Solimar International. 1 February 2008 Uganda/Sustainable Tourism in the Albertine Rift (USAID-STAR) Program Contract Information This program is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the terms of its Associate Cooperative Agreement Number EPP-A-00-06-00002-000 (Global Sustainable Tourism Alliance/Uganda – Sustainable Tourism in the Albertine Rift USAID-STAR) held by prime recipient FHI 360 and implemented by Sub-recipient Solimar International. The USAID-USAID STAR Cooperative Agreement has been issued under the Global Sustainable Tourism Alliance (GSTA) Leadership with Associates (LWA) Cooperative Agreement No. AID-617-LA-09-00001-00 and supports the same program objectives described in the LWA. The GSTA is funded and managed by the USAID Economic Growth, Agriculture, and Trade Bureau: Natural Resources Management Office. Technical services for the GSTA Leader with Associates Award (LWA) are provided by Solimar International in partnership with the FHI 360, The George Washington University, and The Nature Conservancy. Prepared By Global Sustainable Tourism Alliance Uganda/USAID-STAR Program Submitted By Roberto Martin USAID-STAR Program Manager, FHI 360 [email protected] Submitted To Sudi Bamulesewa Agreement Officer‘s Technical Representative (AOTR), USAID/Uganda Kampala, Uganda For More Information Global Sustainable Tourism Alliance c/o FHI 360 1825 Connecticut Avenue, NW Washington, DC 20009 USA Tel: (202) 884-8000 / Fax: (202) 884-8997 Web site: http://www.GSTAlliance.org 2 3 TABLE OF CONTENTS ACRONYNS ............................................................................................................................. 6 IMPLEMENTING PARTNERS ............................................................................................ 7 Summary of Program Achievements per Program Indicators ................................................... 23 USAID-STAR Cost Share .............................................................................................................. 25 Biodiversity and Tourism in Uganda ................................................................................... 26 Key Biodiversity and Tourism Attractions ................................................................................... 26 Poverty and the Tourism Sector in the Albertine Rift Valley ..................................................... 27 Conservation Threats in the Albertine Rift - The Basis of the USAID-STAR Program 29 1. ENTERPRISE DEVELOPMENT .................................................................................... 34 Description of Site level Program Interventions per Conservation Areas. ................................ 41 Bwindi and Mgahinga Conservation Area (BMCA) .................................................................... 41 Batwa Cultural Trail ..................................................................................................................... 41 Nkuringo Community Conservation and Development Foundation (NCCDF) ............................ 44 Nyundo Community ...................................................................................................................... 45 Echuya Community ...................................................................................................................... 46 Queen Elizabeth and Rwenzori Mountains Conservation Areas ............................................... 47 Ruboni Community ....................................................................................................................... 47 Katwe Tourism Information Center .............................................................................................. 49 The Kikorongo Women Community (KWC) Group .................................................................... 50 Bulemba-Ihandiro Cultural Trail .................................................................................................. 52 Murchison Falls National Park and Budongo Forest Reserve Conservation Area .................. 52 2. TRAINING & WORKFORCE DEVELOPMENT ........................................................ 54 3. SALES AND MARKETING ............................................................................................. 78 Tourism Market Research ............................................................................................................. 78 Bird-Watching Tourism ................................................................................................................ 79 Publications and Promotional Materials ....................................................................................... 84 Community Tourism Enterprise Promotion .................................................................................. 87 Domestic Tourism Promotion ....................................................................................................... 90 4. INSTITUTIONAL STRENGTHENING ......................................................................... 92 Uganda Community Tourism Association (UCOTA) .................................................................. 92 Nature Uganda .............................................................................................................................. 96 Uganda Wildlife Authority ........................................................................................................... 97 Friends of the Parks ...................................................................................................................... 99 Mgahinga Volcano Trail System and Golden Monkey Tracking ............................................... 101 Ministry of Finance Planning and Economic Development ....................................................... 103 Uganda Tourism Board ............................................................................................................... 104 Strategic Planning for Uganda Hotel Owners Association (UHOA) .......................................... 104 Wildlife Clubs of Uganda ........................................................................................................... 104 5. TOURISM SECTOR INTEGRATION & PUBLIC RELATIONS ............................ 106 Collaborative Actions in the Tourism Sector .............................................................................. 106 Media Sensitization and Education ............................................................................................. 107 Sustainable Tourism Media Awards ........................................................................................... 107 4 Tourism Newsletters ................................................................................................................... 109 Media Clipping Service .............................................................................................................. 109 Business Today Magazine .......................................................................................................... 110 Oil and Tourism Stakeholder Forums ......................................................................................... 110 ―Partnership Approaches to Marketing Uganda Internationally‖ ............................................... 111 6. GRANT PROGRAM ....................................................................................................... 112 ANNEXES ............................................................................................................................ 113 5 ACRONYMS AUTO Association of Uganda Tour Operators AWF African Wildlife Foundation CBO Community Based Organization CTPH Conservation Through Public Health CTE Community Tourism Enterprise DMO Destination Management Organization EAC East African Community FFI Flora and Fauna International GSTA Global Sustainable Tourism Alliance HCAU Hotel and Catering Association of Uganda IGCP International Gorilla Conservation Partnership ITFC Institute of Tropical Forest Conservation JGI Jane Goodall Institute KATIC Katwe Tourism Information Center MTTI Ministry of Trade, Tourism, and Industry NFA National Forest Authority (Uganda) NU Nature Uganda NCCDF Nkuringo Conservation and Development Foundation PSFU Private Sector Foundation RCCDP Ruboni Community Conservation and Development Program RweMCCA Rwenzori Mountains Cultural Values Conservation Association SAVE Scientific, Academic, Volunteer, and
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