World Motorcycles

Total Page:16

File Type:pdf, Size:1020Kb

World Motorcycles INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW Table of Contents 2 List of Tables & Charts 3 Study Overview 4 Sample Text, Table & Chart 5 Sample Profile, Table & Forecast 6 Order Form 7 About Freedonia, Custom Research, Related Studies, Corporate Use License 8 World Motorcycles Industry Study with Forecasts for 2011 & 2016 Study #2251 | November 2007 | $5400 | 290 pages The Freedonia Group 767 Beta Drive www.freedoniagroup.com Cleveland, OH • 44143-2326 • USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: [email protected] Study #2251 November 2007 World Motorcycles $5400 290 Pages Industry Study with Forecasts for 2011 & 2016 Table of Contents EXECUTIVE SUMMARY Motorcycle Demand by Type ...................90 Chongqing Lifan Industry .................... 241 Italy ..................................................93 Dachangjiang Group ........................... 242 France ................................................99 Daelim Industrial ............................... 243 MARKET ENVIRONMENT Germany ........................................... 103 Ducati Motor ..................................... 244 General ................................................4 Spain ............................................... 109 Eicher Motors .................................... 245 World Economic Overview ........................5 United Kingdom ................................. 112 Geely International ............................ 246 World Demographic Outlook ...................10 Other Western Europe ......................... 117 Harley-Davidson Incorporated .............. 247 World Population Outlook ...................11 Honda Motor Company ........................ 250 World Urban Population Outlook ..........12 ASIA/PACIFIC Hong Leong Industries Berhad ............. 254 Households .........................................13 JAWA Moto spol sro ............................ 256 World Consumer Spending Outlook ..........15 General ............................................ 121 Jianshe Industry Group ....................... 257 World Light Vehicle Overview .................17 Motorcycle Demand by Type ................. 125 Kawasaki Heavy Industries ................... 258 Light Vehicle Production ....................18 China ............................................... 128 KTM Power Sports............................... 261 Light Vehicle Sales ............................22 India ............................................... 136 MV Agusta Motor................................ 263 Motorcycle Industry Trends ....................24 Indonesia ......................................... 141 Peugeot SA ....................................... 264 Environmental & Regulatory Factors ........25 Vietnam............................................ 146 Piaggio & Compan ............................. 266 Motorcycle Emissions .........................26 Thailand ........................................... 151 Polaris Industries ............................... 269 Motorcycle Safety ............................28 Japan............................................... 155 Qianjiang Group ................................. 270 Pricing Trends .....................................29 Taiwan ............................................. 160 Segway Incorporated .......................... 271 Technological Trends ............................31 South Korea ...................................... 165 Suzuki Motor ..................................... 272 Ongoing Shift from 2-Stroke Australia ........................................... 171 Triumph Motorcycles ........................... 275 to 4-Stroke Engines .........................33 Other Asia/Pacific .............................. 175 Yamaha Motor Company ...................... 276 Arrival of Electric Motorbikes ..............35 ZAP ................................................. 282 Zhejiang Qianjiang Motorcycle .............. 283 OTHER REGIONS Zongshen Industrial Group ................... 284 WORLD OVERVIEW General ............................................ 179 Other Companies in the World General ..............................................38 Motorcycle Demand by Type ................. 180 Motorcycle Industry .......................... 285 Two Market Models: Developed Latin America .................................... 182 Versus Emerging .............................39 Brazil ............................................ 187 Historical Context: Japan in the 1950s .40 Other Latin America ........................ 192 List of Tables/Charts Forecast Model Inputs .......................43 Eastern Europe .................................. 196 Income Distribution .......................44 Africa/Mideast ................................... 202 Age & Demographics .......................46 EXECUTIVE SUMMARY Climate ........................................47 INDUSTRY STRUCTURE Safety .........................................48 1 Summary Table ................................3 Other Factors ................................49 General ............................................ 208 Cht World Motorcycle Industry Breakdown Model Fit & Implementation ...............51 Industry Composition ......................... 208 by Units, Sales & Profits, 2006 ........2 Demand by Region ...............................54 Market Share ..................................... 212 Demand by Type ..................................57 Industry Restructuring ........................ 214 MARKET ENVIRONMENT Production by Region ...........................60 Cooperative Agreements ...................... 216 Foreign Trade in Motorcycles ..................62 Marketing & Distribution ..................... 221 1 World Gross Domestic Product Research & Product Development .......... 223 by Region ..................................10 Manufacturing ................................... 224 2 World Population by Region .............12 NORTH AMERICA Competitive Strategies ........................ 227 3 World Urban Population ..................13 General ..............................................65 Industry Globalization Trends ............... 230 4 World Households by Region ............15 Motorcycle Demand by Type ...................68 5 World Personal Consumption Expenditures ..............................17 United States ......................................70 COMPANY PROFIles Canada ...............................................76 6 World Light Vehicle Production .........21 Mexico ...............................................81 American IronHorse Motorcycle ............ 234 7 World Light Vehicle Sales ................24 Bajaj Auto ........................................ 235 8 Sales-Weighted Motorcycle Bayerische Motoren Werke ................... 237 Manufacturer Pricing ...................31 WESTERN EUROPE Big Dog Motorcycles ........................... 238 9 World Motorcycle Engine Type ..........35 General ..............................................87 Bimota SpA ....................................... 239 China Jialing Industrial ....................... 240 (continued on next page) Click here to purchase online Page 2 Order now, click here! Study #2251 November 2007 World Motorcycles $5400 290 Pages Industry Study with Forecasts for 2011 & 2016 List of Tables/Charts (continued from previous page) WORLD OVERVIEW 2 Western Europe Motorcycle 20 Australia Motorcycle Demand by Type .........................93 Demand by Type ....................... 174 Cht Motorcycle Versus Passenger Car Sales 3 Italy Motorcycle Supply & Demand ....96 21 Other Asia/Pacific Motorcycle Trend -- Japan, 1950 to 2000 ......41 4 Italy Motorcycle Demand by Type .....98 Supply & Demand ...................... 177 Cht Ratio of Motorcycle to Passenger Car 5 France Motorcycle Supply & Demand 101 22 Other Asia/Pacific Motorcycle Sales -- Japan, 1950 to 2000 .......42 6 France Motorcycle Demand by Type . 103 Demand by Type ....................... 178 Cht Relationship of GDP per Capita to 7 Germany Motorcycle Relative Motorcycle Sales Supply & Demand ..................... 106 Dominance -- Japan, 1950 to 1970 43 8 Germany Motorcycle OTHER REGIONS Cht Relationship of Income Distribution Demand by Type ....................... 108 1 Other Regions Motorcycle to GDP per Capita, 2006 ...............45 9 Spain Motorcycle Supply & Demand 110 Supply & Demand ...................... 180 Cht Median Age Level in Selected 10 Spain Motorcycle Demand by Type .. 112 2 Other Regions Motorcycle Countries, 2006 ..........................47 11 United Kingdom Motorcycle Demand by Type ....................... 182 Cht US Motorcycle Accident Fatality Supply & Demand ...................... 115 3 Latin America Motorcycle Rates, 1994 to 2006 ....................48 12 United Kingdom Motorcycle Supply & Demand ...................... 185 Cht US Motorcyclist Traffic Fatalities Demand by Type ....................... 116 4 Latin America Motorcycle by Age Group, 1995 & 2005 ..........49 13 Other Western Europe Motorcycle Demand by Type ....................... 187 Cht Comparison of GDP per Capita Supply & Demand ...................... 118 5 Brazil Motorcycle Supply & Demand 190 & Motorcycle Dominance, 14 Other Western Europe Motorcycle 6 Brazil Motorcycle Demand by Type .. 192 2002 to 2006 .............................52 Demand by Type ....................... 120 7 Other Latin America Motorcycle Cht Typical Motorcycle Market Transition Supply & Demand ...................... 194 Point -- Selected Countries, 2006 ..54 ASIA/PACIFIC
Recommended publications
  • Showered in Shale Mike Bennett On
    THE FIRST EVER FREE SPEEDWAY MAGAZINE! THE VERY BEST OF ISSUE 5 – SUMMER 2006 Ian Adam CRAVEN & DAVID WALSH INTERVIEW THE CHADS TORBJORN TORBJORN HARRYSHARRYSSSSSONONONON MIKE BENNETT ON TOUR WITH KIRKY LANE THE BRITISH LIONS SPEEDWAY’S SECOND COMING SHOWERED IN SHALE WWW.SPEEDWAYPLUS.CO.UK =EDITORIAL We're now up to issue five of the CONTENTS magazine and we thank those of you who've downloaded them all so far INTERVIEW: DAVID WALSH 3 and offer a warm welcome to anyone joining us for the first time. Back issues are still available to download COLUMNIST: DAVE GREEN 10 from the website if you'd like to see our previous editions. COLUMNIST: DAVE GIFFORD 11 We catch up with David Walsh for our big BOOK EXTRACT: SHOWERED IN SHALE 13 interview this edition. 'Walshie' was always a big fans’ favourite and contributed to league title wins for four different teams. TRACK PICTURES: PARKEN 17 He talks us through his long career and lets us know what he's up to these days. COLUMNIST: MIKE BENNETT 18 Mike Bennett looks back on the Great l Britian tour of Australia in 1988. Which of TRACK PICTURES: KIRKMANSHULME LANE 20 the riders ended up in a swimming pool wearing full riding kit? Why were the riders LIVERPOOL: CRAVEN & THE CHADS 21 chased out of a shopping mall? The answers are in MB's column. COLUMNIST: CHRIS SEAWARD 23 We also feature an exclusive extract from Jeff Scott's brilliant travelogue - "Showered in Shale". This book has been described as a “printed documentary” and that's an excellent summary of the contents.
    [Show full text]
  • Posouzení Technického Stavu Motocyklu JAWA 250 a Renovace Motoru
    VŠB-Technická univerzita Ostrava Fakulta strojní Katedra výrobních stroj ů a konstruování Posouzení technického stavu motocyklu JAWA 250 a renovace motoru Assessment of Technical Condition of JAWA 250 Motorcycle and its Engine Renovation Student: Ond řej Bortník Vedoucí bakalá řské práce: Ing. Ladislav Hrabec, Ph.D. Ostrava 2018 2 3 Místop řísežné prohlášení studenta Prohlašuji, že jsem celou bakalá řskou práci v četn ě p říloh vypracoval samostatn ě pod vedením vedoucího bakalá řské práce a uvedl jsem všechny použité podklady a literaturu. V Ostrav ě dne 21. kv ětna 2018 ………….……………………. Podpis studenta 4 Prohlašuji, že: • jsem si v ědom, že na tuto moji záv ěre čnou bakalá řskou práci se pln ě vztahuje zákon č. 121/2000 Sb. Zákon o právu autorském, o právech souvisejících s právem autorským a o zm ěně n ěkterých zákon ů (dále jen Autorský zákon), zejména § 35 (Užití díla v rámci ob čanských či náboženských ob řad ů nebo v rámci ú ředních akcí po řádaných orgány ve řejné správy, v rámci školních představení a užití díla školního) a § 60 (Školní dílo), • beru na v ědomí, že vysoká škola bá ňská – Technická univerzita Ostrava (dále jen „VŠB-TUO“) má právo užít tuto záv ěre čnou bakalá řskou práci nekomer čně ke své vnit řní pot řeb ě (§ 35 odst. 3 Autorského zákona), • bude-li požadováno, jeden výtisk této bakalá řské práce bude uložen u vedoucího práce, • s VŠB-TUO, v případ ě zájmu z její strany, uzav řu licen ční smlouvu s oprávn ěním užít dílo v rozsahu § 12 odst. 4 Autorského zákona, • užít toto své dílo, nebo poskytnout licenci k jejímu využití, mohu jen se souhlasem VŠB-TUO, která je oprávn ěna v takovém p řípad ě ode mne požadovat přim ěř ený p řísp ěvek na úhradu náklad ů, které byly VŠB-TUO na vytvo ření díla vynaloženy (až do jejich skute čné výše), • beru na v ědomí, že – podle zákona č.
    [Show full text]
  • Vstup Firmy Na Zahraniční Trh Jako Konkurenční Výhoda
    Vstup firmy na zahraniční trh jako konkurenční výhoda Bakalářská práce Studijní program: B6208 Ekonomika a management Studijní obor: Podniková ekonomika Autor práce: David Chalupa Vedoucí práce: PhDr. Ing. Jaroslava Dědková, Ph.D. Katedra marketingu a obchodu Liberec 2020 Zadání bakalářské práce Vstup firmy na zahraniční trh jako konkurenční výhoda Jméno a příjmení: David Chalupa Osobní číslo: E17000209 Studijní program: B6208 Ekonomika a management Studijní obor: Podniková ekonomika Zadávající katedra: Katedra marketingu a obchodu Akademický rok: 2019/2020 Zásady pro vypracování: 1. Stanovení cílů bakalářské práce. 2. Teoretická východiska vstupu na zahraniční trh. 3. Charakteristika vybrané společnosti. 4. Analýza vybraného zahraničního trhu. 5. Doporučení pro společnost na novém trhu. Rozsah grafických prací: Rozsah pracovní zprávy: 30 normostran Forma zpracování práce: tištěná/elektronická Jazyk práce: Čeština Seznam odborné literatury: • DVOŘÁČEK, Jiří a Peter SLUNČÍK, 2012. Podnik a jeho okolí: Jak přežít v konkurenčním prostředí. Praha: C. H. Beck. ISBN 978-80-7400-224-3. • GANDOLFO, Giancarlo, 2014. International trade theory and policy: with contributions by Federico Trionfetti. 2nd ed. Berlin: Springer. Springer texts in business and economics. ISBN 978-3-642-37313-8. • MACHKOVÁ, Hana. 2009. Mezinárodní marketing. 3. aktualizované vydání. Praha: Grada Publishing. ISBN 978-80-247-2986-2. • SVATOŠ, Miroslav, 2009. Zahraniční obchod: teorie a praxe. Praha: Grada. Expert. ISBN 978-80-247-2708-0. • PROQUEST. 2019 Databáze článků ProQuest [online]. Ann Arbor, MI, USA: ProQuest. [cit. 2019-09-30]. Dostupné z: http://knihovna.tul.cz • Konzultant: PhDr. Jiří Kraft obchodní manažer Vedoucí práce: PhDr. Ing. Jaroslava Dědková, Ph.D. Katedra marketingu a obchodu Datum zadání práce: 31. října 2019 Předpokládaný termín odevzdání: 31.
    [Show full text]
  • Můžete Stáhnout V Tomto
    OBSAH ÚVOD .............................................................................................................................. 6 ING. FRANTIŠEK JANEČEK ........................................................................... 8 Seznam zdrojů fotografií ................................................................................................... 12 HISTORIE ................................................................................................................... 13 První úspěchy Jawy ........................................................................................................... 14 Jawa na čtyřech kolech...................................................................................................... 15 Průkopníci vyšších objemů ............................................................................................... 16 Letecký motor v Jawě ....................................................................................................... 16 R.U.R pro Jawu ................................................................................................................. 17 Legenda Jawy .................................................................................................................... 18 Tajný vývoj v Jawě ........................................................................................................... 19 Jawa v zahraničí ................................................................................................................ 21 Odchod otce .....................................................................................................................
    [Show full text]
  • Panorama of the Manufacturing Industry of the Czech Republic 2017 Isbn 978-80-906942-5-5 Minister of Industry and Trade Introductory Note
    PANORAMA OF THE MANUFACTURING INDUSTRY OF THE CZECH REPUBLIC 2017 ISBN 978-80-906942-5-5 MINISTER OF INDUSTRY AND TRADE INTRODUCTORY NOTE INTRODUCTORY NOTE BY THE MINISTER Dear readers, As Minister of Industry and Trade, it gives me a great pleasure to write a few words for the twenty-first edition of the “Panorama of the Manufacturing Industry of the Czech Republic”. It has been prepared by the Ministry of Industry and Trade in close cooperation with the Czech Statistical Office and with the contribution of the Ministry of Agriculture, the Confederation of Industry and selected sectoral associations. The publication describes individual branches of the Czech manufacturing industry. It has been prepared in a breakdown into groups of CZ-NACE activity classification and foreign trade classification with CZ-CPA commodities. It aims to provide readers with an overview of the current situation in individual industries and their sectors. It covers the period 2008–2017. In 2017, the performance of the Czech economy continued to gain strength while boosted by positive expectations of both households and businesses. Confidence indicators reflected general expectations in terms of growing production and investment activity, which were fulfilled despite the rising labour market tensions. High economic activity was also beneficial for households, which benefited from accelerating wage growth and were not afraid to spend. Foreign demand also had a share in balanced development and its growth was reflected in the results of the external sector, which contributed to a higher economic performance by the year-on-year improvement in the positive balance of foreign trade in goods and services.
    [Show full text]
  • Chemie CRC © Foto: Lexan, Shutterstock.Com
    Maximum informací nejen ze světa společností ELIT CZ, spol. s r.o., a ELIT Slovakia s.r.o. ELIT NA NÁVŠTĚVĚ V MTS 5/2012 Reportáž z výroby a rozhovory s účastníky zájezdu, str. 36 HISTORIE ZNAČKY JAWA, str. 58 GIOVANNI BATTISTA PININFARINA – rytíř automobilového designu, str. 56 téma Chemie CRC © Foto: lexan, shutterstock.com www.elit.cz / www.elit.sk ELIT CZ ELIT SLOVAKIA Česká Lípa | 7 Liberec | 16 Most | 18 Ústí nad Labem | 28 Trutnov | 27 Mladá Karlovy Boleslav | 17 Hradec Králové | 10 Vary | 13 Cheb | 11 Kladno | 14 Pardubice | 22 Praha | 1, 2, 3 Kolín | 15 Opava | 20 Ostrava | 21 Benešov | 4 Plzeň | 23 Svitavy | 25 Frýdek-Místek | 9 Olomoucouc | 19 ValašskéValašské MeziříčíMeziříčíí | 2929 Tábor | 26 Jihlava | 12 Žilina | 15 Dolný Strakonice | 24 ZlínZlín | 30 Prešov Brno | 5 Kubín | 3 | 9 České Znojmo | 31 Martin Michalovce | 6 Poprad | 11 | 7 Budějovice | 8 Břeclav | 6 Košice | 5 Prievidza | 10 Trenčín | 13 Banská Bystrica | 2 Trnava | 14 Rimavská Sobota | 12 Nitra | 8 Bratislava | 1 Dunajská Streda | 4 Člen 1 | ELIT Praha-Stodůlky, Jeremiášova 1283/18, 155 00 Praha 5, tel.: 271 022 500, fax: 1 | ELIT Bratislava, Kolmá 4, 851 01 Bratislava, tel.: 02/63 535 353, fax: 02/68 209 210, 271 022 555, e-mail: [email protected] 2 | ELIT Praha-Kunratice, Dobronická 778, e-mail: [email protected] 2 | ELIT Banská Bystrica, Zvolenská cesta 19/a, 974 01 Banská 140 00 Praha 4, tel.: 244 912 020, 244 913 030, fax: 244 912 379, e-mail: [email protected] Bystrica, tel.: 048/415 35 70, fax: 048/415 32 77, e-mail: [email protected] 3 | ELIT Dolný 3 | ELIT Praha-Vysočany,
    [Show full text]
  • Jawa 210 Manual
    Jawa 210 Manual Welcome to my web site, which is dedicated to the mopeds and lightweight motorcycles produced in Czechoslovakia, and later Slovakia, and sold world wide. This late-207 parts manual, dated 1979, is for 1979-83 American Jawa models. But it does not 26 6 210 120 084 Washer 8.4 upper rear shock mount washer Jawa ZVL 210 Pdf User Manuals. View online or download Jawa ZVL 210 Service Manual, Workshop Manual. Restoring jawa 210 1992 - no spark pickup it would read something, but since it would read 0.2v according to the manual I think my meter just doesn't read it. WORKSHOP MANUAL JAWA 350/638,639,640 ª JAWA Moto spol. s r.o. Týnec nad Sázavou 2004 PDF - Jawa 210 Owners Handbook - JAWA MOPED. JAWA. 1989 Jawa 210 Sport Moped - Chrome Rear Luggage Rack - Carrier. $37.99, Buy It Now Jawa Model 210 Moped Workshop Manual. $12.99, Buy It Now, Free. Jawa 210 Manual Read/Download See what items on eBay consist of an interesting Jawa Moped Collectibles collection. Manual / Betriebsanleitung Jawa Moped / Mofa Typ 210 · US $33.39. Clutch and primary trans., Jawa, CZ, spare parts. Jawa 50 type 210 Babetta. 20.15 EUR. 10730 Clutch carrier - heavy shoes / Babetta 210 #. Attached is a free service manual for a Classic Jawa 210WorkshopManual. Type in the code as you see it (without spaces) to continue, if you can't see. NÁVOD na výměnu řetězového kolečka Babetta 210. Jawa bomber kola babetta 210 - před. Ducati 916 Factory Service Repair Manual meets all your information needs to repair Service Manual for a Classic Jawa 210WorkshopManual, free download.
    [Show full text]
  • Mahindra Group
    Press Release Mahindra Refocuses Two Wheeler Business, To Target Premium Niche Segment M&M acquires controlling stake in Classic Legends. Classic Legends acquires BSA Company including all its existing global brand rights. Classic Legends signs an exclusive Brand License agreement with JAWA, for India and select geographies in Asia. Mumbai, October 25, 2016: Mahindra & Mahindra, today unveiled plans to refocus its two wheeler business, to target premium niche segments. With the acquisition of Classic Legends, M&M aims to co-create a lifestyle mobility company with exciting and relevant partners across products & services, and enter into previously untapped segments using iconic brands like BSA and JAWA. Both BSA & JAWA have heritage value and consumer followings in many parts of the world. BSA which has a global appeal will be primarily suited to international markets, and JAWA with its cult following in India is more suited to the domestic market. Classic Legends would leverage the best global capabilities in design and engineering, along with the expertise available at Mahindra Racing’s technical development centre in Italy, to design and launch products that capture the brand DNA and ethos, of these iconic brands. Speaking on this development, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra said, “We are very excited about the new journey that we are embarking upon in the two wheeler space. Our focus on the premium, niche segment through Classic Legends will bring alive some iconic brands like BSA and JAWA, not just in the form of products but as an entire life style”. Classic Legends Private Limited will introduce iconic classic brands back into the relevant markets.
    [Show full text]
  • Jawa 634 7 Manual.Pdf
    Jawa 634 7 Manual 633-3, 350 ccm, 2 cylinder, used for JAWA 634, connection rod pins on "needle bearings" 633-7, for sidecar (changed chain sprocket and tachometer drive). Clutch and primary trans., Jawa, CZ, spare parts. 11.91 EUR, 7. Clutch plate ferodo set 10329 Clutch plate ferodo set / Jawa 559, 634 #. 1980, jawa 350 634 manual 28.01.2010 1.8 MB (zip) Stáhnout. Staženo:186x Staženo:180x. 1981, katalog nd 350 634 7 09.09.2011 8.0 MB (pdf) Stáhnout. International Jawa-CZ-Yezdi day - Sunday 12 July 2015 - The annual and putting the bigger 350 (model 634 etc.) Page 7 Archive: Arthur reported a continued steady demand for manuals etc., with small items being sent out by email. Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18. Stop switch - Original · Stop switch - Original. Made in: Czech Republic · Price: · 5.90 EUR 160.00 CZK. JAWA-CZ 350 Combination Motor Cycle Brochure / Leaflet 1988 28626. $7.70, Buy Jawa 350 cc Model 634/5 , /6 Supplement Driver's Manual 1975. Jawa 634 7 Manual Read/Download WORKSHOP MANUAL JAWA 350/638,639,640 ª JAWA Moto spol. s r.o. Týnec nad Sázavou 2004. Read Online Throttle Valve 7. JAWA 350/634-6-3. (1969) Jawa 250 typ 652-03 (ISDT) terénní závodní · Veterán Year: 1969. Other: Jawa závodní enduro, motocross (1972) Jawa 350 (634-7) (prototyp). Good video manual, 12 volt motor stock just a dream! How many Im a big stroker fan and Im just about to buy my first Jawa, 634 - 7 with the later 80's engine.
    [Show full text]
  • 6.1 Segmentace Trhu
    TECHNICKÁ UNIVERZITA V LIBERCI Ekonomická fakulta DIPLOMOVÁ PRÁCE 2012 Bc. Jiří Hujer TECHNICKÁ UNIVERZITA V LIBERCI Ekonomická fakulta Studijní program: N 6208 Ekonomika a management Studijní obor: Podniková ekonomika Marketingové aktivity firem motocyklového průmyslu Marketing Activities of the Motorcycle Industry Companies DP-EF-KMG-2012-22 Bc. Jiří Hujer Vedoucí práce: PhDr. Ing. Jaroslava Dědková, Ph.D., katedra marketingu Konzultant: Mgr. Jiří Kraft, JAWA Moto spol. s r. o. Počet stran: 103 Počet příloh: 3 Datum odevzdání: 2. 5. 2012 Prohlášení Byl jsem seznámen s tím, že na mou diplomovou práci se plně vztahuje zákon č. 121/2000 Sb. o právu autorském, zejména § 60 – školní dílo. Beru na vědomí, že Technická univerzita v Liberci (TUL) nezasahuje do mých autorských práv užitím mé diplomové práce pro vnitřní potřebu TUL. Užiji-li diplomovou práci nebo poskytnu-li licenci k jejímu využití, jsem si vědom povinnosti informovat o této skutečnosti TUL; v tomto případě má TUL právo ode mne požadovat úhradu nákladů, které vynaložila na vytvoření díla, až do jejich skutečné výše. Diplomovou práci jsem vypracoval samostatně s použitím uvedené literatury a na základě konzultací s vedoucím diplomové práce a konzultantem. V Liberci, 2. 5. 2012 5 Anotace Hlavním tématem této diplomové práce je analýza motocyklového průmyslu, jeho trhů a marketingových aktivit v tomto odvětví. Jejím účelem je poskytnout ucelený obraz motocyklového odvětví s jeho charakteristikami a specifiky, analyzovat spotřební chování potenciálních zákazníků a zjistit jejich preference při nákupu motocyklu a další okolnosti, které mohou být při nákupu rozhodující. Výstupem analýzy je návrh ideálního marketingového mixu výrobce, dovozce nebo prodejce motocyklů. Klíčová slova Motocyklový průmysl Marketingový mix Kategorie motocyklů Analýza zákazníků Segmentace trhu 6 Abstract Main topic of this thesis is the analysis of the motorcycle industry, its markets and marketing activities in this branch.
    [Show full text]
  • Estrategias De Internacionalización De Empresas Indias Hacia Latinoamérica
    ESTRATEGIAS DE INTERNACIONALIZACIÓN DE EMPRESAS INDIAS HACIA LATINOAMÉRICA INTERNATIONALIZATION’S STRATEGIES OF INDIAN COMPANIES TO LATIN AMERICA Otto Regalado-Pezúaa · Gabriel A. Zapatab Clasificación: empírico – estudio de caso Recibido: 31 – Octubre - 2018 / Aceptado: 14 – Febrero - 2019 Resumen El objetivo de la presente publicación es el de analizar los modos de ingreso de las empresas indias en su pro- ceso de internacionalización hacia el mercado latinoamericano. Tanto la revisión de literatura como los resultados de las entrevistas realizadas a académicos expertos concluyen que en este proceso influyen variables concernientes al país receptor de inversión extranjera, a la oferta como el tipo de empresa y sector económico en el que opera, y a la demanda como las características del mercado al que se dirige la empresa que busca internacionalizarse. Se anali- zaron cinco casos; dos empresas de servicios: Tata Consultancy Services Limited y Oberoi Hotels & Resorts, y tres empresas de bienes: Hero MotoCorp Ltd., Bajaj Auto Ltd. y Mahindra. Las limitaciones encontradas demuestran que hay un gran campo de acción para futuras investigaciones sobre estrategias de internacionalización de empresas indias hacia América Latina. Palabras clave: estrategias de internacionalización, India, Latinoamérica, modos de ingreso. Abstract The objective of this publication is to analyze the ways of entry for the Indian companies in their internationaliza- tion’s process towards the Latin American market. The literature review and the results of the interviews with expert academics conclude that this process is affect by variables as; the country that receives the foreign investment; to the offer, the kind of company, economic sector in which it operates, and to the demand; the market where the company seeks to develop its internationalization.
    [Show full text]