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Hradec Economic Days 2012 Economic Development and Management of Regions Hradec Králové, January 31Th and February 1St , 2012

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Hradec Economic Days 2012 Economic Development and Management of Regions Hradec Králové, January 31Th and February 1St , 2012 The International Conference Hradec Economic Days 2012 Economic Development and Management of Regions Hradec Králové, January 31th and February 1st , 2012 Peer-Reviewed Conference Proceedings Part II. Hradec Králové Gaudeamus 2012 Edited by Pavel Jedlička. The publication is under no linguistic supervision. ISBN 978-80-7435-172-3 2 CONTENT PREFACE ........................................................................................................ 7 THE ACCEPTANCE OF CREDIT CARDS IN BIG AND SMALL ECONOMIES: A COMPARISON BETWEEN GERMANY AND SLOVAKIA Tomáš Bálint, Martin Esser ........................................................... 9 STATE AID AS A TOOL FOR IMPLEMENTATION OF THE STRATEGY "EUROPE 2020" Bartosz Bartniczak ...................................................................... 15 BANKING MARKETING IN CUSTOMER VALUE CREATION MARKETING BANKOWY W KREOWANIU WARTOŚCI DLA KLIENTA Dorota Bednarska-Olejniczak ......................................................20 FUNDING OF PENSION PROTECTION Adam Borovička, Petr Mynařík, Petr Fiala ................................... 25 THE ADOPTION AND USE OF ERP SYSTEMS IN SMALL-MEDIUM AND LARGE COMPANIES Domenico Consoli ....................................................................... 31 IMPACT OF TAX EXPENDITURES ON BUDGET REVENUES IN POLAND Ryta I. Dziemianowicz ................................................................. 37 LINEAR MODELS IN REVENUE MANAGEMENT Petr Fiala .................................................................................... 43 INNOVATIVENESS AS THE CHANGE FOR INCREASING COMPETITIVENESS OF SMALL AND MEDIUM ENTERPRISES Paulina Filip ............................................................................... 48 ENERGY INTENSITY OF GDP IN THE LIGHT OF ENERGY POLICY OBJECTIVES IN POLAND UNTIL 2030 Krzysztof Adam Firlej .................................................................. 54 DECONSUMTION AND THE STANDARD OF LIVING IN THE ASPECT OF SOCIAL COHESION IN THE EUROPEAN UNION Anna Gardocka-Jałowiec ............................................................. 61 SELECTED MODELS USED TO STOCK VALUATION BASED ON EARNINGS OR ON DIVIDENDS Radim Gottwald .......................................................................... 66 CLUSTERS - NEW POSSIBILITIES OF DEVELOPMENT OF ENTERPRISES Mariola Grzebyk ......................................................................... 71 TAX COMPETITION AND DEVELOPMENT OF REGIONS Ladislav Hájek ............................................................................. 77 3 INTERNATIONAL JOINT VENTURE: THE NEW WAY OF THINKING FOR THE BUSINESS SUCCESSION A. Chamaru De Alwis ................................................................... 84 MEASURING OF THE LEADERSHIP POTENTIAL OF CORPORATE MANAGERS THROUGH EMOTIONAL INTELLIGENCE Chandana Jayawardena .............................................................. 90 NEW WAYS OF MEASURING THE QUALITY OF LIFE Bogusław Adam Chmielak ........................................................... 96 PARTICIPATION OF PUBLIC CONSUMPTION IN THE STRUCTURE OF THE GROSS DOMESTIC PRODUCT FOR THE CZECH REPUBLIC, POLAND AND SLOVAKIA Andrzej Krowiak ........................................................................ 101 METHODS OF MEASURING THE ECONOMIC VALUE OF PUBLIC SPACES Jerzy Ładysz .............................................................................. 108 INSTITUTIONS AND THEIR INFLUENCE ON EVALUATION OF THE INTERNATIONAL COMPETITIVENESS OF POLISH ECONOMY Justyna Łapińska ........................................................................ 114 ECONOMIC SITUATION AND ITS IMPACT ON THE ICT SECTOR Petra Marešová .......................................................................... 121 MARKETING ASPECTS OF CLUSTERS DEVELOPMENT BASED ON UNDERWEAR CLUSTER IN PODLASKIE VOIVODESHIP Grażyna Michalczuk, Urszula Widelska ...................................... 127 GREEN STRATEGIES AS COMPANIES’ COMPETITIVENESS- ENHANCING FACTOR Valentinas Navickas, Rima Kontautiene, Egle Simbelyte ............. 132 MULTI-YEAR FINANCIAL FORECAST IN THE SELF-GOVERNMENT Jarosław Olejniczak .................................................................. 138 OPTIMIZATION OF SKIP TRANSPORT Jan Pelikán, Michal Černý, Maria Kobzareva ............................. 143 FINANCING THE COUNTERACTION OF THE NATURAL DISASTERS’ EFFECTS IN THE LUBIN COUNTY Zbigniew Piepiora ..................................................................... 148 ASSESSMENT OF THE SOCIAL-ECONOMIC DEVELOPMENT LEVEL OF THE CHOSEN LOWER SILESIAN DISTRICTS Arkadiusz Piwowar .................................................................... 153 THE ECONOMIC CRISIS AND ITS IMPACT ON THE FINANCIAL SITUATION OF LOCAL AUTHORITIES IN POLAND Marzanna Poniatowicz.............................................................. 159 OPTIMAL BEHAVIOUR OF REVENUE MAXIMIZING FIRM Pavel Pražák .............................................................................. 165 4 THE STATE AID FOR ENTERPRISES IN POLAND Renata Przygodzka ..................................................................... 171 MEASURES TO TACKLE CLIMATE CHANGE IN THE WALLOON REGION Michał Ptak ................................................................................ 177 HARMONIZATION OF DIRECT TAXATION WITHIN THE EUROPEAN UNION Michał Sosnowski, Arkadiusz Żabiński ...................................... 182 INVESTMENT GAMES AND SIMULATORS IN THE CZECH REPUBLIC Libuše Svobodová ...................................................................... 193 OPOLE VOIVODSHIP: PROSPECTS FOR LOW-TECHNOLOGY MANUFACTURING INDUSTRY Mirosława Szewczyk .................................................................. 198 PRACTICALLY VERIFIED CONCEPTION OF LOCAL DEVELOPMENT STRATEGY CONSTRUCTION PROCEDURE Andrzej Sztando ....................................................................... 203 THE CAUSAL RELATIONSHIPS BETWEEN THE PRICES OF MILK IN POLAND, SLOVAKIA AND THE CZECH REPUBLIC Agnieszka Tłuczak ..................................................................... 210 CAN MARKET CONTRIBUTE OF THE REDUCTION OF INEQUALITY AND POVERTY IN SRI LANKA? Sinnathurai Vijayakumar ........................................................... 215 PERSONAL CULTURAL ORIENTATION AND CONSUMER ETHNOCENTRISM: EXPLORING THE MODERATING ROLE OF GENDER W.M.C.Bandara Wanninayake, Miloslava Chovancová ............... 221 CORPORATE GOVERNANCE AS THE INSTRUMENT OF CREATING COMPANY'S INFORMATION POLICY Anna Wierzbicka ....................................................................... 227 THE INTERSECTORAL COOPERATION WITHIN THE TRIPLE HELIX FOR INNOVATION IN POLISH ECONOMY Anna Wildowicz-Giegiel, Aneta Kargol-Wasiluk ......................... 233 FISCAL ASPECTS OF ECONOMIC GROWTH IN THE CENTRAL AND EASTERN EUROPE Arkadiusz Żabiński, Michał Sosnowski ...................................... 240 THE CONCEPT OF TRANSACTION COSTS AND THE FUNCTIONING OF THE ECONOMY IN SELECTED REGIONS OF THE WORLD Marian Zalesko .......................................................................... 251 5 6 PREFACE The Faculty of Informatics and Management, University of Hradec Kralove organized the 10th jubilee International Scientific Conference Hradec Economic Days 2012 under the title Economic Development and Management of Regions. The conference was held on 31 January to 1 February 2012 and registered 127 participants, of which 50 from abroad. Papers to the Proceedings were divided thematically and discussed in seven sections. Most papers are focused on enterprise and management of firms and regions. There have been increased the number of papers dealing with the financial crisis and problems of taxation. The first part of the reviewed Proceedings of the Conference HED 2012 contains 53 papers (in Czech, Slovak and Polish), the second volume of Proceedings contains 41 papers in English. The original intention of HED conferences was to create a platform for regular meetings of experts in particular disciplines close to the field of economics and management, strengthening of interdisciplinary relationships and research on the border of several scientific disciplines, establishing personal contacts important for the submission of joint research projects and create a space for presentations and publications of young teachers. This year's conference HED 2012 meets all these requirements. I would like to thank to all those who participated in the preparation of the conference as members of the organizing and programme committees or in the review procedure, editorial process and publication of Proceedings. Hradec Kralove, January 11th, 2012 prof. Ing. Ladislav Hájek, CSc. Head of the Economics Department Faculty of Informatics and Management University of Hradec Kralove 7 8 THE ACCEPTANCE OF CREDIT CARDS IN BIG AND SMALL ECONOMIES: A COMPARISON BETWEEN GERMANY AND SLOVAKIA Tomáš Bálint, Martin Esser Technical University of Košice [email protected], [email protected] Key words: credit cards – comparison of economies – digital money – electronic payments Abstract: In the global economy, we experience these days, the vast majority of payment transactions among different subjects is realized in dematerialized form. The banknotes and coins represent only a minor portion of all payment instruments. The biggest part of transactions is based on electronic payment systems. In this category we generally include payment cards, too. The main objective of this paper is to provide a comprehensive analysis of credit cards’ acceptance in economy. For these purposes two
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