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Leisure Management Issue 2 2010 www.leisuremanagement.co.uk ISSUE 2 2010 VOLUME 30 NUMBER 2 Fiona Reynolds On modernising the National Trust ARTS & CULTURE SPECIAL The iconic venues of the future Stockholm EUROPE’S FIRST GREEN CAPITAL FlOW HOUSE BRINGING THE SURF TO BEDFORD leisure-kit.net offi cial magazine Read Leisure Management online leisuremanagement.co.uk/digital LEISURE TOURISM HEALTH & FITNESS SPA SPORT ATTRACTIONS HOSPITALITY DID YOU KNOW? 80% OF PEOPLE SAY THEY LIKE TO HEAR MUSIC WHEN THEY EAT OUT.* A recent survey revealed that almost 1 in 4 diners were prepared to spend 5% more on food and drink in restaurants that play recorded music versus those that don’t.* There is no doubt that music is good for business. The simple act of turning music on can make a huge difference to productivity and sales. PPL can make music work for you by offering licensing solutions for playing recorded music in public. A PPL music licence will give your business instant access to literally millions of songs – all for as little as 18 pence per day. For more information on how to obtain your PPL music licence† visit ppluk.com or call 020 7534 1070. To find out more on how music can work for you visit musicworksforyou.com. *MusicWorks survey of 2000 people, conducted March 2009 † If you play recorded music in public it is a legal requirement to obtain the correct PPL licence, failure do so may result in legal action. PPL is different from PRS for Music. PPL collects and distributes money on behalf of record companies and performers whilst PRS for Music collects and distributes money on behalf of songwriters, composers and publishers. Both licenses must be obtained to ensure all copyright holders are fairly paid. ppluk.com EDITOR’S LETTER e-mail: contact’s full name @leisuremedia.com THE POWER TO REBUILD Subscriptions Julie Albone +44 (0)1462 471915 olicymakers are lining up to convince those in power that our industries have the ability [email protected] to help rebuild the UK economy, with leaders in both the tourism and cultural sectors Circulation Manager launching consultations and initiatives to get the message across. Michael Emmerson P +44 (0)1462 471932 The UK has the largest cultural economy in the world relative to GDP, according to a Editor Liz Terry new report, Cultural Capital: A Manifesto for the Future, which argues that “investing in culture +44 (0)1462 431385 will build Britain’s social and economic recovery.” Seventeen organisations, representing thou- Managing Editor Magali Robathan sands of facilities, were involved in its creation, including the Museums Association, AIM, lottery +44 (0)1462 471918 awarding bodies, the Cultural Learning Alliance and tourism, heritage, library and arts quangos. Contributors The authors make a powerful case for the arts and culture as both catalysts for change and Kate Cracknell a source of inspiration and wealth creation, saying: “As the economy begins to move again, the +44 (0)1462 471906 Kathleen Whyman cultural sector is ready to contribute to the upturn. We are ready to give our ideas and energy to +44 (0)1462 471918 help with the restructuring that will be needed as the country renews itself.” Managing Editor/News The manifesto shows how arts and culture are a pivotal part of the national life of Britain, argu- Tom Walker +44 (0)1462 471934 ing for continued funding and explaining the positive impact fi fteen years of investment has had Assistant Editors/News on engagement, with record attendances and the highest ever levels of participation. Pete Hayman Cultural Capital gives a stack of useful numbers to make its case, reporting that the sector +44 (0)1462 471938 “Accounts for 10 per cent of GDP...tourism is our fi fth largest industry, with a spend of £86bn Sarah Todd +44 (0)1462 471927 Martin Nash Given our industry’s dismal record of collaboration and +44 (0)1462 471911 penchant for rivalry and infi ghting, this initiative is a leisure-kit.net Sarah Todd glorious thing. It’s so heartening to see a sector united in +44 (0)1462 471927 Publisher a common purpose with the drive to prepare and present John Challinor +44 (0)1582 607970 such a compelling argument in such an eloquent way Display Advertising Julie Badrick and directly [employs] 1.4m people. Heritage tourism contributes over £20bn to GDP, more than +44 (0)1462 4719019 advertising or the motor industry... the economic benefi ts of the UK’s major museums and galler- Nadeem Shaikh ies are estimated to be £1.5bn per annum... music contributes nearly £5bn to the economy, with +44 (0)1462 471902 Jan Williams £1.3bn as export earnings. The economic impact of theatre is £2.6bn a year.” +44 (0)1462 471909 Regional impact is also considered, and Liverpool’s year as European Capital of Culture is esti- Advertising artwork mated to have “generated £800m for the local economy and attracted 27 per cent more visitors Ed Gallagher +44 (0)1905 20198 to the city. The economic impact of the 2009 Manchester International Festival was £35.7m.” Design The manifesto also says that “during a decade of investment in public sector arts and herit- Andy Bundy age, the creative and cultural industries have grown faster than the rest of the economy, and +44 (0)1462 471924 Internet account for 6.2 per cent of Gross Value Added. Katie Eldridge Cultural Capital argues against budget cuts, making the point that +44 (0)1462 431385 around £770m has already been sacrifi ced by the organisations in Dean Fox +44 (0)1462 471900 question – some of it to pay for the London Olympics. The focus is on Emma Harris explaining how the cultural sector can make a powerful contribution +44 (0)1462 431385 in vital areas such as training, learning, job creation and volunteering. Tim Nash +44 (0)1462 471917 Given our industry’s dismal record of collaboration and penchant Michael Paramore for rivalry and infi ghting, this initiative is a glorious thing. It’s so +44 (0)1462 471926 heartening to see a sector united in a common purpose, with the Financial Control Sue Davis drive to prepare and present such a compelling argument in such +44 (0)1395 519398 an eloquent way. To read the report, go to http://www.mla.gov.uk Financial Admin Denise Gildea +44 (0)1462 471930 Liz Terry, editor [email protected] Credit Control Read Leisure Management online leisuremanagement.co.uk/digital Rebekah Scott +44 (0)1462 431385 the leisure media company publishes Attractions health club SPORTS management management MANAGEMENT Fiona Reynolds MONEY SURREY SPORTS PARK ?8IIPGFKK<I Sporting excellence SPINNERS for Surrey University driving secondary spend 30 from group exercise The iconic venues of the future the strictly effect tapping into the nation’s Contact us passion for dance @E;<M<CFGD<EK NIKI KEENE VANCOUVER The Leisure Media Company 2010 OLYMPIC Stockholm British Gymnastics 30 embraces the RICHARD LEWIS sport’s success BRINGING THE SURF TO BEDFORD The chair of Sport England on the power of sport Ltd Portmill House, Portmill D<IC@E<EK<IK8@ED<EKJ Lane, Hitchin, Hertfordshire SG5 1DJ UK leisure management works in partnership with Subscriptions Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 ISSUE 2 2010 © cybertrek 2010 Read Leisure Management online leisuremanagement.co.uk/digital 3 ISSUE 2 in this issue… p28 Fiona Reynolds p24 Bodyfl ight founder Paul Mayer on his latest launch p46 Stockholm: Europe’s greenest city? Leisure Management news 24 hotseat 40 across the board paul mayer From helping to bid for the 2018 World 06 world leisure The founder of the Bodyfl ight extreme Cup to solving disputes with locals, three 08 commercial sports centre in Bedford tells Kath consultants talk us through their most 10 hospitality Hudson about his new surfi ng attraction exciting recent projects 11 attractions 12 sport 28 interview 43 growing the market 14 spa fi ona reynolds With the right government support, sport 15 property The National Trust director general tells and leisure can act as a catalyst for 16 parks Magali Robathan how she’s helping to economic growth, argues David Teasdale 17 health & fi tness modernise the organisation 18 public sector 44 the pubs market 32 culture shock Reports of the demise of the British pub 20 design news From the Museum of Liverpool to China’s have been greatly exaggerated, says Including the renovation of the Museum Guangzhou Opera House, we take a look Matthew Goodman. In fact pub deals are of London, Philippe Starck’s fi rst Italian at the landmark arts and cultural projects holding up surprisingly well hotel and London’s new cabaret venue taking shape around the world 46 sustainable stockholm 22 design profi le 38 architect’s focus The fi rst European Green Capital, koncept stockholm bernard tschumi Stockholm is aiming to be free of fossil The award-winning Swedish designers On the challenges of designing Egypt’s fuels by 2015 and its leisure facilities are talk through the challenges of some of New Acropolis Museum on one of the leading the way in sustainable operation. their most exciting recent projects world’s most historic sites Andrea Jezovit fi nds out more 4 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 2 2010 © cybertrek 2010 issue two 2010 p32 New cultural projects p58 We check into Butlin’s newest hotel p74 Tea sommelier Catriona Grant p52 How to raise funding in a diffi cult economic climate 50 62 wellbeing in knowsley a new dawn READER SERVICES CLOA’s John Bell and Knowsley Now the Carbon Reduction Commitment Council’s Andrew McCormick take a look is upon us, Dave Lewis sets out a few digital magazine at the £16m Leisure and Culture Park tips for staying
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